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Davao has new tourism branding

DAVAO CITY – The Department of Tourism’s regional office (DoT-11) launched on Tuesday its new branding for the region, Davao: Diversity is our Beauty.

Tourism Regional Director Tanya Rabat-Tan told media that the new branding highlights the unique strengths of the region’s territories: Davao City as a fun place; Davao Oriental as an adventure haven for thrill-seekers; Davao de Oro as a wellness destination; Davao del Norte as an eco-tourism hub; Davao del Sur as a food and coffee haven; and Davao Occidental as a place where nature meets culture.

“Our beauty is in our diversity and our diversity goes beyond the different landscapes in our region. It is seen in our rich heritage, our innovations, our nature’s harvest,” Ms. Tan said during the PEP Talks media forum held at SM Lanang Premier.

In 2017, Davao Region’s tourism tagline was known as “From Islands to Highlands” and promoted the region’s topography as the largest city in the world that covers an area of 244,000 hectares. — Maya M. Padillo

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'davao: life is here' launched as city's new tagline.

DavaoBase September 24, 2011 events 5 Comments

“Davao. Life is Here.” This is Davao’s new tagline as it launched a new branding campaign geared towards promoting the city to tourists and investors.

Davao City launched its newest tourism brand this week, with the mighty Philippine eagle as the main identifying image. The campaign, which is expected to give the city’s tourism and investment sectors a boost, also highlights Davao’s other top treasures, such as the beautiful beaches, the durian and the pomelo, the waling waling, the majestic Mt. Apo, and the cultural diversity of its people.

Check the new ‘Davao: Life is Here’ video below:

Tags Davao brand Davao branding campaign Davao investments Davao Life is Here davao tourism

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In the video presentation the repeat opening of the door is a bit distracting, and the door used is medieval, they could have used the kawayan or bamboo or local materials representing the Philippines.

the beach shown is not from davao but rather from samal, samal is not part from davao.

they could have shown davao city’s tourist spots, like the philippine eagle center, crocodile park etc.

nindot unta ang tumong, pero sipyat sa execution.. sayang..

Intro ad pa lang yan… kayo naman, para namang mga totoong advertising practitioners kayo kung makacomment. execution ang nakita – kayo kaya gumawa? sigurado, walang concepto!

bamboo lang ba ang tribal architectur material? kung isaksak mo crocodile farm, eagle center, at lahat ng tooursit spot na gusto mo makita, gawin mo na lang at i-upload mo sa youtube!

murag balay sa the hobbit ang intro.heheh

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Official Tourism Tagline “Davao Oriental Beautiful” Launched

07 oct 2022 tourism, by karen lou deloso.

Governor Corazon N. Malanyaon led the official and historic launch of Davao Oriental’s new tourism tagline- DAVAO ORIENTAL BEAUTIFUL.

The new tagline is part of the province’s massive tourism and marketing campaign to entice more tourists to come and visit Davao Oriental—Davao Region’s gateway to the Pacific.

Considered one of the country’s premier tourist destinations, Davao Oriental is endowed with abounding natural and cultural wealth. From ridge to reef, the province is a treasure-trove of a wide selection of natural beauty spots such as majestic waterfalls, mystic lakes and rivers, refreshing hot and cold springs, white-sand beaches, exciting diving, and surfing sites, captivating and mysterious caves, and several exotic islands which are ideal destinations for retreats and entertainment.

Moreover, it is also known for its rich biodiversity. In fact, Davao Oriental is host to the first and only UNESCO World Heritage Site in Mindanao.

With these plethoras of natural and cultural wonders, Davao Oriental Beautiful is more than just a tagline but an identity that sparks a sense of pride for all Oriental Dabawenyo.

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Tagum City: the next tourist capital in the South

From a rustic town to a progressive metropolis in the province of Davao del Norte, the city has a lot to offer from its colorful festivals, vibrant multi-cultural events and man-made tourist spots aiming to be the premiere tourist destination in the North, next to Davao City.

By  MART D. SAMBALUD Davao Today

TAGUM CITY,  Philippines   – While the rest of the travelers packed up their bags and travel to renowned beach resorts-cum-summer destinations, others have chosen to travel some local scenic spots to be isolated from the noise of the metropolis where the usual booze and end-of-the-year parties happen.

Just an hour and thirty minutes away from Davao City, an itch for unplanned trip or a weekend getaway is likely ideal for travelers who want to have a cheap day-tour, a classy and luxurious beach escapade, a trek along the lush green man-made forest or even a cruise along the cool and gentle rivers.

All these and more are Tagum City’s hidden attractions that are to be discovered by local and foreign tourists alike.  The city offers a mix of fun, relaxing, fascinating and less expensive eco-adventure trips from upland to coastal shores.

From a rustic town to a progressive metropolis in the province of Davao del Norte, the city has a lot to offer from its colorful festivals, vibrant multi-cultural events, and man-made tourist spots aiming to be the premiere tourist destination in the North, next to Davao City.

The next tourist capital

Tagum City, the capital city of Davao del Norte province is strategically located at the Northern portion of Southern Mindanao.  It serves as a vital economic crossroads for the entire Davao Region.

Beyond the notion of being a predominantly agricultural metropolis, this progressive city is becoming a competitive metropolis that is able to promote its local tourist spots to audience from the global stage.

“Tagum City continues to improve its local tourism industry to achieve its ambition to be the next tourism capital in Southern Mindanao,” said Edwin Lacquiste, City Information Officer II.

He added that “to achieve such ambition, we must boost our local economy and improve the city’s infrastructure, trade and commerce to gain investors as we protect and conserve the city’s natural attractions.”

Known for hosting various national and international affairs, Tagum City is not farfetched to be the next must-be-visited destination in Southern Mindanao.  With its accessibility, fair weather, plain topography and stable economy, tourists can actually pamper themselves and enjoy Tagum City’s comfortable and serene lifestyle where people and nature coexist harmoniously.

Palm City Capital of the Philippines

Unknown to many, Tagum City has been crowned as the country’s Palm City Capital.  One can easily notice the beautifully grown palm trees planted beside the Maharlika Highway leading to the major entrance and exit access roads of the city.  These palm trees were part of the local government’s sustainable pro-environment project.

Tagumeños are known to have an eclectic love and passion for music.  That’s why the the most-awaited event every year that is celebrated every February is locally known as “ Musikahan sa Tagum Festival.   This one-of-a-kind cultural festival convenes local and international composers, performers, music enthusiasts and singers to celebrate and perform various music genres.

Tagum lives to its title as the “City of Festivals” with its annual 15 festivals.  This array of festivals showcases the world-class skills and talents of Tagumeños in culture, sports, entertainment, arts and music.  From festivals, eco-adventure to urban challenges, Tagum has also pro-earth advocacy programs which include Earth Day, Ocean and Environment months that respond to the call of protecting the environment.

Tagumeños also thank the  Magbabaya  for the bountiful harvest led by the four dominant tribes: Mansaka, Mandaya, Kalagan and Dibabawon.  These tribes gather to perform the century-old tribal rituals, songs and dances.

The city also recognizes the role of gay community with its unique festival dubbed as  Binuhat  showcasing the LGBT’s (lesbian, gays, bisexuals,transgender) skills and talents.

One of the main attractions is Tagum’s PHP 700 Million-worth of newly constructed state-of-the-art City Hall that sits on the vast green fields of Apokon village.  The structure attracts visitors not just for its colossal structure but also for its “green” (read: environment-friendly) design and technology.

Home of the biggest Cathedral, largest rosary

Crowned to have the biggest Cathedral in the island of Mindanao and world’s largest wooden rosary, gigantic structures sit in Magugpo South along corner Gonzales Avenue and Sobrecary Street, away from the city’s hustle and bustle.  The giant 150-meter long wooden rosary made from  magcono  (iron wood) is touted to be the world’s largest rosary, with each bead weighing 35 Kilograms.

The rosary lies beneath the bronze statue of the Risen Christ and behind the Cathedral.

It took 12 years to construct the Christ the King Cathedral located in a two-hectare parcel of land donated through the generosity of the heirs of late Dr. and Mrs. Juan Gonzales.  This place of worship is a collective expression of gratitude by the faithful of the Diocese of Tagum to Christ The King of The Universe, titular head of the Roman Catholic Church.

Tagum’s Regina Rosarii Grotto

Nestled in a lush green hill is a 30-feet bronze statue of “Birhen ng La Naval” known to Tagumeños as the Regina Rosarii grotto.  It is located in Magdum village, secluded from the noise and the city’s chasing pavements.

This Marian Hill is known to host various retreat services managed by the Dominican Sisters of the Most Holy Rosary of the Philippines.  One can enjoy the grand scenery of the hill adorn with well-manicured trees towering in rows.

Communing with the serene, pristine blue waters of Davao Gulf is a perfect getaway to escape momentarily the blasting noise of the city and have a sporadic view of the coastal shores of Tagum’s Hijo Estate Resorts — the Banana Beach Resort in Madaum village.

A 25-minute ride from the city proper will lead you to the world’s only beach resort inside a banana plantation.  Banana Beach Resort offers a world class accommodation and services for those who spend the luxurious beach trip.  Boasting its world class “infinity” swimming pool and a sprawling, vibrant green forest, this resort promises to offer  “lanikai”  — a Hawaiian word which means “heaven by the sea” experience.

Nestled within the 760-hectare banana plantation developed into an estate resort, Hijo Real Estate Resort brags itself to be the premiere eco-tourism site of Tagum City.  Aside from the usual beach estate amenities, it offers a different kind of tourism experience rolled into one.

A 200-meter canopy walk within its man-made 60-hectare forest covered in rich foliage of  anahaw  leaves and a river cruise traversing Madaum River where tourists can see the towering mangrove trees along the river banks.

Banana Beach Resort is managed by Tuazons of the Hijo Resources Corporations.  It has also fishing spots, the Lanikai Heritage house and accommodation ranging from air-conditioned rooms to open air-huts along the beach side.

River cruise: Tagumeños style

The river banks of Tancuan in Bincungan village, and the calm waters of Nabintad River are home to century-old towering mangrove trees.  Once obscure to the public eye, these once elusive rivers are now a protected area declared by Tagum City’s Tourism Office to safeguard the mangrove trees while caring the city’s wetland areas.

A two-hour cruise spanning the 8.8-Kilometer river will delight your eyes of the varieties of mangrove trees growing besides the river banks; meeting with the fisher folks of a Muslim community in Liboganon village where tourists can actually buy Muslim-made handicrafts and taste native delicacies that reflect the community’s unique palette of culture.

Finally, a quick city day tour is not complete without experiencing one of Tagum’s attractions, the Night Market, located along the intersection roads of Tagum Cultural and Trade Center.

Commonly referred to as “duko-duko,” this bustling night market attracts visitors who want to dine and taste the palatable grilled barbeques in one of the lined barbeque stalls.  After a sumptuous dinner, one can actually join the crowd to buy ukay-ukay  or cheap used clothings or perhaps designer-labeled bags.  (Mart D. Sambalud/ davaotoday.com )

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DATA envisions Davao City as a tourism powerhouse

The Davao Tourism Association (DATA) is envisioning to transform Davao City into a tourism powerhouse of the Philippines this year through what it calls as “the three Es” — empower, engage, and elevate.

Newly-installed DATA president Nicole Hao Bian-Ledesma said empowerment of members through professional development and capacity building programs is at the center of unlocking the full potential of our industry.

She said it is essential that tourism professionals have the knowledge, skills, and attitude to provide high-value tourist experiences.

“Coming from a strong academe background and my experiences in the industry, I see it very important to collaborate with educational institutions and industry experts to provide members with relevant information, market insights, and industry trends,” she said in her speech during DATA’s installation of new officers and board of trustees ceremony on Monday at Park Inn by Radisson Davao.

Ledesma said these collaborations will allow DATA to deliver impactful learning experiences that will empower the members to deliver world-class hospitality.

Ledesma stressed that member engagement is at the heart of a happy and vibrant association and to promote member engagement, DATA will have more meaningful meetings where members and officers can share best practices, discuss industry insights, solve challenges together, and also network and build relationships.

“Each one of you has a voice, a powerful voice that can help us shape the future of Davao’s tourism industry. With continued dialogue and collaboration, we can create a vibrant and dynamic association built on trust, tradition, and innovation,” she said.

She said it is also important to elevate the association, businesses, and the tourism industry as a whole.

“We have to recognize that our successes in the past have always been because of the active collaborations of members and stakeholders both in the private and public sectors. Our common vision to elevate our industry creates an environment where there is a place for everyone, where we support each other’s businesses, celebrate each other’s successes but also extend help when it is needed,” she said.

She added that to elevate the tourism industry of Davao City, it is also imperative that DATA will champion sustainability, responsible tourism, and hospitality technology and innovations.

“There is no escaping anymore. More than a trend or a byword, it is now a requirement that tourism players worldwide need to be more conscious and responsible so we ensure a better future for the generations to come. Moreover, we need to adapt to new technologies and practices that can make our industry more responsive and resilient,” she said.

The City Tourism Operations Office (CTOO) has set a target of 1.8 million tourist arrivals for this year, 2.5 million for 2024, and 2.7 million for 2025 in Davao City.

“With the resounding success of MICECON last March and many MICE-related activities in the pipeline, I am confident that Davao can surpass its targets,” Ledesma said.

She is referring to the Philippine M.I.C.E.Conference (MICECON) held in Davao City in March this year, which was attended by over 600 participants from the tourism and business events sector.

The MICECON 2023 is the country’s largest gathering of Meetings, Incentive Travel, Conventions and Exhibitions (MICE) professionals, bringing together a unique mix of local and foreign delegates in the MICE industry to learn about the various global trends on business meetings, witness the beautiful scenery of the premier city of the south, and invite them to network with both local and international MICE experts.

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Davao City’s Magsaysay Park proposal wins 2nd place in tourism challenge

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• by Rudolph Ian Alama
• Apr. 22, 2024 4:57 pm in News

DAVAO CITY (PIA) -- A cultural peace hub project at Magsaysay Park in Davao City got second prize for Mindanao in the Tourism Champions Challenge (TCC).

The TCC is a flagship project of the Department of Tourism (DOT), where local government units across the country will propose and submit innovative tourism infrastructure projects that aim to foster sustainability, inclusivity, and resilience in tourism development, enhance local destinations and communities, and provide added economic opportunity for communities.

“The TCC has sought to empower local government units to conceptualize and develop projects that will create new tourism opportunities, create accessibility, and showcase our unique Filipino heritage,” said DOT Secretary Christina Garcia Frasco during the awarding held on April 15 in Manila.

The Davao City LGU submitted the proposal entitled Panunod: A Way of Life, Inherited Preservation of the Unwavering Legacy of Cultural and Sustainable Tourism of Davao City.

The project involves the creation of a cultural peace hub for the Indigenous and Bangsamoro communities. It will establish a centralized cultural center and sustainable communities dedicated to showcasing economic opportunities for the arts and products of the city’s 11 ethnolinguistic tribes.

For bagging second place, Davao City will receive P15 million plus an additional P5 million to jumpstart the project.

The TCC first placers in Luzon, Visayas, and Mindanao will receive P20 million each; the second placers will get P15 million each; P10 million each for the third placers; P8 million for the fourth place; and P7 million for the fifth place. An additional P5 million each for the 15 winning LGUs, courtesy of President Ferdinand R. Marcos Jr., who approved the grant of an additional cash prize through the Tourism Infrastructure and Enterprise Zone Authority (TIEZA), will also be given.

“Each winner deserves this additional reward towards building infinite capabilities to make everything better,” President Marcos said during his speech at the awarding ceremony held at the Philippine International Convention Center.

Isabela City of Basilan Province bagged the first prize for Mindanao with their Lampinigan SANDS (Sustainable and Natural Destination of the South): The Lampinigan Jetty Port and Leisure Development Project.  

Aside from Davao City, two other LGUs in Davao Region were among the five Mindanao winners.  These include the Island Garden City of Samal, Davao del Norte’s IGACOS Mangrove Boardwalk and Gallery, which bagged the third prize and will receive P10 million in addition to the President’s P5 million prize.

Tagum City, Davao del Norte’s Truly Tagum: Advancing the Benefits of an Enriched Heritage-Tourism Circuit got the fourth prize and will receive P8 million and President’s additional P5 million prize. (RGA/PIA Davao)

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