heineken experience tours and tickets

Rock the City

Heineken® Tour

Immerse yourself in the world of Heineken®, at your own pace.

The Heineken Experience

The Heineken Experience is a brand experience within Heineken®’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about our Heineken® heritage, the brewing process, our sometimes crazy innovations, our sponsorings and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken® beer.

End your visit with the best 'Dam view

Get one of our limited Heineken® Tour + Rooftop tickets and finish your tour with an extra Heineken® beer in our rooftop bar.

Adult (18+)

€   23 , 00

• Please note the Heineken® Tour is in English. Audiotour available in 6 languages.
• We are very proud of our historical building. Unfortunately, this also makes it more difficult to be wheelchair friendly. Please be advised that our less busy entry hours are during weekdays before 13:00h CET

Heineken® Tour + Rooftop

Enjoy our Heineken® Tour and end with a breath-taking view over Amsterdam

Heineken® Tour + Canal cruise

Get the full experience with behind-the-scenes access and a personal guide.

Live Your Music

Heineken® Tour + Our House

The Perfect Match

Heineken® Tour + Johan Cruijff ArenA

Frequently asked questions

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The Heineken Experience is a brand experience within Heineken®’s oldest brewery, in the heart of Amsterdam. The historical building serves as a venue where you can learn all about Heineken® heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken® beer.

Where is the Heineken Experience located?

Our building is located at Stadhouderskade 78, 1072AE, Amsterdam, The Netherlands.

What are your opening hours?

We are open year-round, just like the city of Amsterdam! Unlike Amsterdam, we need our beauty sleep. We would love for you to visit us during our opening hours:

- Monday: 10:30 to 19:30 (last entry 17:15)

- Tuesday: 10:30 to 19:30 (last entry 17:15)

- Wednesday: 10:30 to 19:30 (last entry 17:15)

- Thursday: 10:30 to 19:30 (last entry 17:15)

- Friday: 10:30 to 21:00 (last entry 18:45)

- Saturday: 10:30 to 21:00 (last entry 18:45)

- Sunday: 10:30 to 19:30 (last entry 17:15)

Are children allowed in the Experience?

Children are not allowed in the Heineken Experience. If you wish to know more about it, please visit our webpage https://www.heinekenexperience.com/en/children-and-minors/

Minor accompanied by an adult are also not allowed inside the Heineken Experience.

Does a tour include Heineken beer?

Yes, of course you get to taste our delicious beer. Our Heineken tours include two cold Heineken® beers, and the VIP tour includes some of our finest craft beers, paired with Dutch bites.

Where are you located?

Taste the story of the world's most famous beer.

The Heineken® Experience is an attraction located at Heineken’s® first built brewery in Amsterdam’s city centre.

The Heineken® Experience and more…

Learn about Heineken’s® heritage, brewing process, innovations, sponsorships and what it takes to serve a star in a 1.5 hour self-guided tour. At the end of the tour you can enjoy a Heineken® or two.

The Heineken® Experience draws people from all over the world curious about how a small Amsterdam brewery could grow to become one of the world’s leading beer brands. But there is more to the building than that. It is also a versatile venue to brew the perfect event. From a party to a meeting, from a lunch to a presentation, the Heineken® Experience promises to make it unforgettable. And just remember, some of the biggest ideas started on something as small as a beer coaster.

The Best ‘Dam Welcome

Amsterdam has got it all. And we should know, because we were born here. So, when you visit Amsterdam, see us first, and let the Heineken® Experience crew be some of your local friends.

More about The Heineken® Experience

What is the heineken® experience.

The Heineken® Experience is an attraction located at the Heineken's® first built brewery in Amsterdam's city centre. In 1988, the brewery was closed due to the inability to meet the high demand. Nowadays, you can learn about Heineken's® heritage, brewing process, innovations, sponsorships and what it takes to serve a star in a 1.5 hour self-guided tour. At the end of the tour you can, of course, enjoy two Heinekens.

Opening hours

Contact and route, is the heineken® experience wheelchair accessible.

The Heineken Experience is a historic monumental building currently undergoing renovation, partly intended to improve the safety and accessibility of our building. For this reason, the Heineken Experience will not be wheelchair accessible until further notice.

Are children allowed in the Heineken®Experience?

Is there a cloakroom.

We do have a cloakroom available in the attraction and it is free of charge. So you can just leave your belongings safe with us and enjoy the tour with your hands free.

What language is the Heineken® Experience in?

All our tours are in English. You can also get some quick help in your native language in the tour by checking the badges on our crew’s shirts; their pins show the languages they speak.

Brew your perfect event

We love hosting events just as much as we love the first sip of a freshly draughted Heineken®. With seven different event spaces, we are almost certain we can accommodate your every need. Our highly dedicated and experienced team is here to support you in all your catering and planning needs. Whether it's a meeting or a large dinner party, we've got you covered.

The Heineken story

Heineken® heritage

Brewing beer

Brewing a better world

• Things to do in Amsterdam

Heineken Experience

Did you know that one of the most famous and most drunk beers in the world is neither Belgian nor German but Dutch? That’s right: the blond Heineken , a true icon in the history of beer, is brewed in Amsterdam and one of the most visited attractions in the Dutch capital is dedicated to it.

Housed in a historic building that was once the site of the first Heineken brewery, the Heineken Experience is an interactive museum celebrating the popular Dutch beer with the green bottle.

Don’t expect a boring visit made up only of long information panels to read: prepare yourself for an exciting experience that will engage all your senses, at the end of which an unmissable tasting awaits you.

Both entertaining and informative, a visit to the Heineken Experience is one of the things to do in Amsterdam that you will most enjoy telling your friends about.

It is also the perfect start (or end) to a walking tour of the charming De Pijp neighbourhood, an island connected to the centre of Amsterdam by 16 bridges: a former poor neighbourhood, it is now a shopping paradise with shops of all kinds and a lively daily market. The district is also full of characteristic pubs with an intimate and cosy atmosphere where you can deepen your knowledge of the Dutch brewing tradition .

Visit the Heineken Experience

Founded in the 19th century as a small local brewery and later becoming one of the world’s most productive breweries, the red-brick building that houses the Heineken Experience is the historic site of Heineken’s first beer production plant . The exterior has a nostalgic industrial archaeology charm, but the interior will amaze you with its modernity and futuristic attractions.

The factory has not been in operation since 1988, when production was moved to a larger and more modern plant to meet growing demand.

The building is therefore now entirely occupied by the Heineken Experience and rooms for corporate events and meetings. It can be visited by choosing between an independent tour (standard tour) and a guided tour (VIP tour).

Rock the City

The ‘Rock the City’ package allows you to combine a visit to the Heineken Experience with a fun cruise along the Amsterdam canals .

A grand finale awaits you at the A’DAM Lookout , Amsterdam’s tourist attraction with the most beautiful views of the city; if you’re a daredevil, you can also climb Europe’s highest swing and let yourself swing 100 metres above the ground.

The perfect match

The ‘The perfect match’ package is for football fans: it includes a guided tour of the Heineken Experience, bus transfer to the Johan Cruyff Arena with pub quiz and a beer, tour of the Johan Cruyff Arena (including a visit to the Heineken Sky Lounge).

Admission tickets for the Heineken Experience

Entrance tickets can no longer be bought at the Heineken Experience ticket offices , but must be purchased in advance online , even well in advance, as it is one of the most visited attractions in Amsterdam .

The standard tour is in English, but you can follow it in other languages by downloading a free app; if you don’t have a device connected to the internet, you can rent one for a small additional fee. The VIP tour and the activities in the Rock the City and The Perfect Match packages are in English only.

Admission with standard tour

The Heineken Experience tour is a comprehensive overview of one of the world’s most popular beers. You will learn about the history of the Heineken family, how the beer was born, how it is brewed today, how to tap it to perfection, how the brand logo evolved and more.

The production process is explained in detail at all stages, from ingredients to bottling. Ample space is also given to marketing: you will see historical Heineken advertisements from around the world and the major sporting, musical and other events to which Heineken has linked its name through sponsorship.

During the tour you can experience all sorts of things: sniffing malt and hops, visiting the former stables, making a music video and of course drinking a beer… actually two!

The standard tour is a fun attraction for everyone, but if you love beer, treat yourself to a VIP tour and be accompanied by a Heineken Connoisseur, a knowledgeable guide who will explain in more detail how the perfect pint of Heineken is brewed and served, with lots of behind-the-scenes information and trivia not available to standard tour participants.

With the VIP tour you get access to one of the exclusive Heineken Experience bars not open to the public and are presented with a personalised bottle of Heineken – a nice souvenir to take home and keep even when the beer is gone!

There are 5 beers for tasting with the VIP tour (on the standard tour there are 2).

Admission Heineken Experience + canal cruise

If you would like to treat yourself to a canal cruise in addition to the Heineken Experience, consider buying a combination ticket to save on the final cost.

Free or discounted admission with city cards

The Heineken Experience is one of the attractions included free of charge in the Amsterdam city cards of the Go City Explorer Pass and the All-Inclusive Pass . However, if you have purchased the official I Amsterdam City Card , you can save 25% on the entrance fee. You can see which card is cheaper for you on the Amsterdam city card page.

Opening hours

The Heineken Experience is open 7 days a week, all year round (including public holidays) from 10:30 until 19:30 on weekdays and until 21:00 at weekends. In the busiest months, i.e. July and August, the 9 p.m. closing time is also extended to midweek days. Reduced hours are only offered on 24 and 31 December.

No VIP tours are conducted on Saturdays.

Tour duration is approximately 90 minutes; for the VIP tour please allow at least two and a half hours. Please note that from two hours before closing time it is no longer possible to enter.

Visiting the Heineken Experience with children

As of November 2021, it is no longer permitted for children under 18 to visit the Heineken Experience.

How to get to the Heineken Experience

The Heineken Experience is located in De Pijp , a central district of Amsterdam, and is easily accessible on foot or by public transport.

The quickest way to get there is by metro : Vijzelgracht station (marked with the number 52) is only a 4-minute walk away. The tram is also a convenient way to get to the Heineken Experience: lines 1, 7, 19 and 24 stop close to the entrance.

Driving in Amsterdam is not easy, but if you want to get to the Heineken Experience by car, you will find 24-hour paid parking spaces nearby.

Useful information

Entrance ticket.

• Monday: 10:30 - 19:30
• Tuesday: 10:30 - 19:30
• Wednesday: 10:30 - 19:30
• Thursday: 10:30 - 19:30
• Friday: 10:30 - 21:00
• Saturday: 10:30 - 21:00
• Sunday: 10:30 - 19:30

Metro stops

• Vijzelgracht (195 mt)
• Amsterdam, Weteringcircuit (85 mt)

Where is located Heineken Experience

The Heineken Experience is located in the district of De Pijp , south of the historical city centre, along the Stadhouderskade street, close to the river Amstel and the famous Albert Cuyp market.

How to save on transport and entrance fees

City Card allow you to save on public transport and / or on the entrances to the main tourist attractions.

Attractions around

• Airport transfers
• Airport parking

Heineken Experience Amsterdam Tour With Tasting

• Trace the history of the Heineken brand where it all started in Amsterdam
• Hear about the beer’s ingredients and brewing process from your guide
• Learn how to pour the perfect draught and enjoy two free beers in the tasting room
• Entrance Ticket
• Entry/Admission - Heineken Experience
• Wheelchair accessible
• Stroller accessible
• Near public transportation
• Transportation is wheelchair accessible
• Confirmation will be received at time of booking
• Children under the age of 18 should be accompanied by an adult at all times
• Please note that Saturdays can be very busy (please choose another day if possible, or arrive before 12:00 to avoid waiting in line)
• You must arrive at your designated reserved time
• Most travelers can participate
• This tour/activity will have a maximum of 15 travelers
• All sales are final and incur 100% cancellation penalties.

• johnrV7115JV 0 contributions 3.0 of 5 bubbles Not a must but perhaps interesting for Heineken fans. £16 each to go in. Interesting yes but all a bit muddled and disorganised: you'd arrive at a location (be it the brewery vats or bottling area; many steps but lifts and all in the one same building) and there'd be someone in the middle of talking about that area but they just did their spiel; you'd move on somewhere else and another high octane "guide" would be talking about another subject. There is a truly laughable item at the end where they give multiple warnings to anyone with a heart condition etc.. We were thinking it might be akin to a theme park anchor ride but you simply sit still whilst being bombarded by music and lights. You're given 2 beer voucher "plastic coins" and the beers (at the end) are 20cl but you can buy more. Worked out years ago that all mass produced lager tastes the same - the only difference is the way the brewers market their beer. Never to be compared with a Belgian lager which is the cheese compared with chalk. Read more Written April 18, 2024
• marypJ3028XI 0 contributions 3.0 of 5 bubbles .. IT was not what we was expecting, however we still had fun and it is worth a visit if you are in the area, far better places to go in Amsterdam though Read more Written April 17, 2024
• JanLinksGroningen 0 contributions 5.0 of 5 bubbles Great Great experience. A must see for tourist And also for people who live in The Netherlands. We loved It. So, be a reel tourist and go to Heineken Read more Written April 16, 2024
• imrenekiz 0 contributions 5.0 of 5 bubbles Nice activity in Amsterdam One of the activities that can be done in Amsterdam. We loved it, staff was friendly especially it was very enjoyable to drink on the roof. Read more Written April 13, 2024
• joannecA4037FS 0 contributions 5.0 of 5 bubbles An absolute must! Brilliant place to visit, really interesting and so much more to do than just visit the distillery. The staff are fab and they make it fun. So much to see and do. I would definitely recommend this place to visit Read more Written April 10, 2024
• 95courtney 0 contributions 5.0 of 5 bubbles YOU HAVE TO COME HERE!! One of the BEST tours!! We had a mixed group (some beer lovers, some not!) But we all enjoyed it all the same! So lovely to see staff who LOVE their job. From the second we walked in to the second we left staff were warm, friendly and enthusiastic! We especially loved how when we asked questions the enthusiasm oozed out of them telling us all they knew! We didn't stop smiling/laughing the whole way round. Not wanting to spoil anything for anyone who hasn't been, but it was so much more than a 'museum' so many surprised around each corner, cannot recommend ENOUGH!! Read more Written April 9, 2024
• Z9858IIsamt 0 contributions 5.0 of 5 bubbles Fun tour Dolores was our guide. She was so friendly, informative and patient. We had booked the VIP tour. There was a max of 10 in the group. Dolores began the tour with 8. 4 of the group didn’t speak English so weren’t too happy that the tour was in english. We were about 10 minutes in and 2 others joined us. They were also unhappy as they had missed the beginning. I felt sorry for Dolores but her warmth and humour made the tour enjoyable. Those disgruntled guests seemed to relax and go with the flow. The history part of the tour lasted for about 50 minutes. We were all round the brewery, even up on the roof top for some spectacular views of Amsterdam. Part of the VIP tour is a tasting session in a secret bar. We had 5 beers along with paired snacks……fabulous. This was my first time trying beer. My husband and I thoroughly enjoyed the experience. Also, as part of the tour, we were given a personalised bottle of Heineken and two tokens to redeem in the general bar. It was incredibly busy when we arrived for our tour at 2pm so felt it was well worth a little extra to book the VIP tour. Read more Written April 5, 2024
• Y5125EYdave 0 contributions 1.0 of 5 bubbles Disappointingly poor from a global brand. Wow. I have just been to the whoop whoop Heineken Experience and was shocked with how bad it was. It certainly feels like Heineken have outsourced this to a second rate ‘digital’ marketing company full of teenagers. Other than the 4 ingredients (which are all listed on the bottle) I managed to survive the entire tour without learning a thing about the product. The guides act like they work for Disneyland and don’t seem to realise that it is an adult experience. The entire duration was exhausting listening to the guides wanting to whip everyone up into a childish frenzy whist nothing about the actual product was mentioned. For those readers of this that live in the U.K., it felt like this was an awful experience which was one of Lord Sugar’s tasks on The Apprentice! We were a group of 4 and it cost nearly €100 and felt that we got ripped off. Literally we got zero information or value for this price. I can’t recommend more enthusiastically that this is a waste of money and time. Heineken - who is this tour aimed at? I am in my 40s and loved your beer all over the world. I have a lower opinion of your company now. I recommend whoever is responsible for this (if they keep their job long) pop over to Brugges and go on the Brugse Zot Brewery tour. This may help them understand where expectations are for a ‘brewery tour’. I understand that you are one of the world’s biggest brand and probably desire to be leaders in these types of experiences, but for our party, you were way of the mark and have sadly damaged our option of Heineken. Read more Written April 4, 2024
• AppletreeGirl 0 contributions 1.0 of 5 bubbles Staggeringly bad. Unless you’re 16 avoid like the plague. I have to ask Heineken - who are you aiming this “experience” at? All I can assume is 15 or 16 year olds. The staff are over the top, so childish. Whooping and talking to us like we are teenagers. You learn so very little about the history of Heineken, they are too busy trying to turn it into a Disney-esque PR company nightmare. Just awful. The bar at the end is like something out of a 1980s Club 18-30 holiday, just dire, sticky tables, nowhere to sit and like a scene out of some average teen flick. My advice would be save your money, sit in a bar in town, drink what you like and Wiki Heineken. You’ll learn a lot more and won’t have lost the will to live. Read more Written April 4, 2024
• CanadianMum 0 contributions 4.0 of 5 bubbles Proost! Well organized and executed tour. Some parts easy to self navigate, other parts were great having a tour guide for more explanation. Loved the displays and simple straightforward information regarding the family business. Wonderful sensory fun along the way and of course a free beer! Being celiac, of course I knew what I was getting into not being able to enjoy a complimentary Heineken. I appreciated the soft drink alternative but it will be extra special when there is a gluten free Heineken beer option! Read more Written April 3, 2024
• MJBoyt 0 contributions 5.0 of 5 bubbles Would highly recommend Our VIP host was Kenley who was a delight. It was great to jump all the queues! The VIP bar was the highlight with five beers to sample plus accompanying nibbles. It was all very intuitive and certainly not rushed. After that it was another beer in a more communal area before two tokens each got us two final beers at the bar! We had an engraved bottle of Heineken zero as a parting gift. All in all it lasted around 2 hours. We both really enjoyed the whole experience. Read more Written April 1, 2024
• PKEM 0 contributions 4.0 of 5 bubbles Worth a visit If you are in Amsterdam, then it is worth a visit. We found the brewing process very interesting. The rest of the experience is also good, plus you get to drink the product. We also went to the rooftop terrace, although other than the view didn’t add much. My wife doesn’t drink beer, but still found it interesting - she just would have preferred a beer-free cocktail at the rooftop bar! Read more Written April 1, 2024
• K1882HAamym 0 contributions 5.0 of 5 bubbles A need to add to the itinerary Loved this!!! I’m not a beer drinker and had no interest in going on this experience however my partner wanted to. I definitely do not regret this. Walked around the brewery, all staff knowledgable. Had 5 free beers (one after the “ride”, one at the challenge ( I won) and 3 at the bar as a kind man gifted myself and partner his tokens). Would definitely recommend this, soaked up a good few hours and the rooftop bar has wonderful views of Amsterdam. Read more Written March 28, 2024
• NNWSLARRY 0 contributions 4.0 of 5 bubbles A very interesting place to visit. I did not buy my tickets on line in advance, luckily there was space available for later in the day. I thought it was a pretty good tour, I went here because I could not get tickets to the Anne Frank house exhibit and the Van Gough museum was closed. Read more Written March 28, 2024
• GemClip 0 contributions 2.0 of 5 bubbles Not Interesting Less interesting than other people have said. Gimmicky. Don’t learn much about beer making. Don’t see them making beer. Fine if you want two free beers. Read more Written March 22, 2024

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Most Recent: Reviews ordered by most recent publish date in descending order.

Detailed Reviews: Reviews ordered by recency and descriptiveness of user-identified themes such as wait time, length of visit, general tips, and location information.

Heineken Experience Amsterdam Tour With Tasting provided by Heineken Experience

• Heineken Experience

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The inside story

Heineken , a huge multinational company and one of the largest beer producers in the world , was founded in 1864 by Dutch businessman, Gerard Adriaan Heineken. The famous beer was brewed right in the center of Amsterdam until 1988 when the production facility moved to more modern premises with greater capacity on the outskirts of the city.

The former brewery was renamed the Amsterdam Heineken Experience and transformed into a spectacular museum dedicated to the popular beer brand, with many interactive activities and exhibitions. Nowadays, it is one of the city's most famous attractions and a must-do for all beer enthusiasts .

Visitors to the museum can enjoy a multi-sensory interactive experience . You will have the opportunity to feel the hops, smell the unmistakable scent of the brew, and eventually taste the world-class beer. Learn the history of this renowned brand and the Heineken family heritage as you go behind-the-scenes . Along the way, you’ll have the chance to watch historical Heineken commercials and see how the brand has evolved throughout the years.

As you walk through the amazing 19th-century building, you’ll see vintage brewing equipment , including the gigantic copper tanks that were used to brew the original Heineken. You will also get a chance to see how beer is made, from water all the way through to bottling. You’ll then finish your tour with some complimentary beers at the bar.

The Heineken Experience is open daily from 10.30 am to 7.30 pm, with extended evening hours on the weekend (10.30 am to 9.00 pm). On December 24 and 31, the opening hours are from 10:30 am to 4:00 pm. In July and August, it is open until 9.00 pm throughout the entire week. The last entry is 2 hours before closing time.

Please note that children can only be admitted when accompanied by an adult. No alcohol is served to visitors under the age of 18.

How to get there

Amsterdam: City Canal Cruise and Heineken Experience Ticket

Set out on an intriguing journey through Amsterdam’s iconic canals and the world of Heineken with the City Canal Cruise and Heineken Experience Ticket.

Did you know that this combination offers a unique blend of history and indulgence, providing a glimpse into the city’s past and present?

From cruising along the picturesque waterways to discovering the secrets of brewing at the famous Heineken brewery, this experience promises a mix of culture and enjoyment.

Stay tuned to uncover how this ticket seamlessly intertwines tradition and modernity for an unforgettable Amsterdam adventure.

• Flexible booking and cancellation policies cater to travelers’ peace of mind.
• Open ticket valid for a year allows for convenient scheduling.
• Positive feedback on guide, service , and organization enhances overall experience.
• Blend of historical and modern aspects in both canal cruise and Heineken Experience tour.

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• From Amsterdam: Day Trip to Bruges
• From Amsterdam: Day Trip to Brussels & Atomium
• From Amsterdam: Private Sightseeing Trip to Brussels

Booking and Cancellation Policies

When planning your visit to Amsterdam, ensuring peace of mind with flexible booking and cancellation options is essential. The City Canal Cruise and Heineken Experience ticket offers just that, allowing for a stress-free experience.

With flexible scheduling , visitors can book their tickets in advance and make changes if needed. The refund options provide added reassurance, with free cancellation available up to 24 hours before the scheduled activity for a full refund.

Plus, the option for a non-refundable booking with an open ticket valid for a year caters to those seeking long-term flexibility. These policies ensure that travelers can enjoy their time in Amsterdam without worrying about last-minute changes or unforeseen circumstances.

Activity Details

Transitioning from the booking and cancellation policies, the activity details for the Amsterdam City Canal Cruise and Heineken Experience ticket offer an immersive exploration of historical and modern aspects of Amsterdam through a 75-minute canal cruise and a tour delving into the brewing process and brand sponsorships at the Heineken Experience.

Participants benefit from duration flexibility with an open ticket valid for a year, allowing for convenient scheduling. While the canal cruise provides a structured 75-minute journey, the Heineken Experience tour duration is unspecified. Some visitor feedback mentions the taped audio guide during the cruise, suggesting potential improvements in tour guidance and timing.

Logistics and Meeting Points

The meeting points for the Amsterdam City Canal Cruise and Heineken Experience ticket are located at Stadhouderskade 78 and Stadhouderskade 550 in Amsterdam. When planning to join these activities, visitors can benefit from the following logistics and meeting points details:

Public Transportation Access: Both meeting points are easily accessible via public transportation , allowing visitors to reach them conveniently.

Check Availability: Ensure to check the availability for starting times as the tours depart from these specific locations.

One-Day Validity: The ticket is valid for one day, so visitors should plan their itinerary accordingly to make the most of their experience in Amsterdam.

Visitor Reviews and Feedback

Visitor feedback and reviews illuminate the exceptional organization and experiences offered during the Amsterdam City Canal Cruise and Heineken Experience activities. Visitors have rated the guide, transportation, service , and organization at 4.4 out of 5. While many praised the well-organized Heineken Experience and canal cruise, some provided feedback on the taped audio guide during the cruise. Suggestions for improvement included enhancing tour guidance and timing. Overall , visitors had positive experiences with room for enhancements.

Participant Selection and Duration

When selecting participants for the Amsterdam City Canal Cruise and Heineken Experience activities, it’s essential to consider the available options and the flexibility offered by the open ticket valid for one year.

• The open ticket provides flexibility in scheduling, allowing participants to choose a date within the one-year validity period.
• Participants can plan their visit based on their availability and preferences, ensuring a convenient experience.
• The duration of the activities, with the canal cruise lasting 75 minutes and the Heineken Experience tour unspecified, offers a glimpse into Amsterdam’s history and brewing process without being constrained by fixed timings.

This setup caters to varying schedules and interests, enhancing the overall experience for participants.

Here's a few more nearby tours and experiences we have reviewed.

• From Amsterdam: Private Sightseeing Tour to Bruges
• Amsterdam: Daytrip to Bruges Belgium’s Most Picturesque City
• Private Sightseeing Tour to Bruges From Amsterdam
• Amsterdam: Private Transfer To/From Brussels
• Private Transfer From Amsterdam to Brussels
• Amsterdam: Private Transfer To/From Bruges

Common questions

Can Children Participate in the City Canal Cruise and Heineken Experience Tour?

Child-friendly activities in Amsterdam include the city canal cruise and Heineken Experience tour. Families can enjoy both attractions together. While some feedback mentions improvements, overall, these experiences offer engaging and educational opportunities for visitors of all ages.

Are There Any Age Restrictions for the Activities Included in the Ticket?

Age restrictions vary for activities; supervision may be needed for children. Both experiences are child-friendly and suitable for family tours. Visitors should check specific age requirements for each activity to ensure a smooth and enjoyable visit.

Is There a Dress Code for the Canal Cruise and Brewery Tour?

There is no specific dress code for the canal cruise and brewery tour, but comfortable attire is recommended. Participants should consider the weather as the cruise is outdoors. Enjoy the experience in casual, weather-appropriate clothing.

Are Food and Drinks Included in the Ticket Price?

Food options and drink selections are not included in the ticket price for the canal cruise and Heineken Experience tour. Visitors can purchase refreshments on board or at designated stops. The experience focuses on the sights and history of Amsterdam.

Are There Any Discounts Available for Students or Seniors When Purchasing the Ticket?

Student discounts and senior discounts are not currently available for the ticket purchase. However, visitors can enjoy a 75-minute canal cruise and the Heineken Experience tour, exploring Amsterdam’s history and brewing process. Flexibility in scheduling is a bonus.

Here's more of our most recent tour reviews happening neaby

• VR Game Cops and Robbers in Amsterdam
• Amsterdam: Amsterdam Museum Entry Ticket
• Giethoorn: Live Guided Tour With Cruise & Cheese Platter
• From Amsterdam: Small Group Day Trip to Giethoorn With Lunch
• Amsterdam Red Light District Tour With a Local Guide
• Amsterdam: Particular Photo Session
• Self-Guided The Vienna Syndicate City Escape Game
• Amsterdam Airport Transfers
• Amsterdam: Self-Guided Red Light District Photography Tour
• Amsterdam: Dutch Bitterballen and Croquette Tasting

Set out on a journey through Amsterdam’s captivating history and modern delights with the City Canal Cruise and Heineken Experience Ticket.

With flexible booking options, convenient meeting points , and insightful visitor reviews, this dynamic excursion offers a perfect blend of culture, entertainment , and relaxation.

Don’t miss out on this enriching experience that showcases the essence of Amsterdam in a unique and memorable way.

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Heineken Experience Tickets and Tours in Amsterdam

If you like beer, welcome to paradise: the Heineken brewery is open to everyone!

Vicky Del Moral

Heineken Factory Museum | ©Daniel

The beer culture in the Netherlands is well known and there are many brands of beer created in Holland, although Heineken beer is the one we have all heard about and tasted on more than one occasion. If you are visiting Amsterdam you can (and should) take the opportunity to visit the Heineken brewery in its famous Heineken Experience. I tell you how.

Amsterdam Heineken Experience Tickets

Learn about the brewing process of amsterdam's most popular beer and taste it..

With your tickets for the Heineken Experience you can visit the brewery, discover its history and taste it for yourself with the two drinks included.

Discover everything behind the most exported product of Holland with this experience to visit the Heineken brewery , where you will visit all stages of bre wing. From fermentation to bottling, you will learn all about the evolution of this drink, one of the most consumed in the world.

Thanks to the audio guide included in this ticket, you will have the chance to delve into the popular Heineken brand and learn the secrets of the most international beer . And of course, you'll have the opportunity to try up to two glasses so you can see for yourself the taste of this exquisite blend of barley, hops and water.

Why I like this option : for only 20 euros you have access to the Heineken brewery in Amsterdam where you can discover the history of beer and also taste it.

Amsterdam Offer: Canal Cruise and Heineken Experience Tickets

The two must-see experiences in amsterdam at the best price.

Take the opportunity to book your Heineken Experience together with a canal cruise to get the best price on the most popular attractions in the city.

With this pack you can take a guided tour of the old Heineken factory, where they will explain the process of brewing beer, one of the most precious goods in Holland. Although the explanations in the factory are always in English, you can download an APP where you can follow all the indications and understand well what they are explaining.

But in addition to the visit to the Heineken Experience, you can relax on one of the typical cruises that ply the canals of the city. The boats leave every half hour, which gives you more flexibility in choosing your schedule.

Why I like this option : this is the most complete and convenient option if you are thinking of enjoying both experiences. Buying them together will save you time at the ticket office and money, as it is cheaper than buying them separately.

Access the Heineken Experience with the Amsterdam Pass

Another way to get to know the Heineken Experience (the best if you are spending a few days in the Dutch capital) is by acquiring the Amsterdam Pass. It is the only tourist pass in the city that includes this visit within its attractions and also adds the possibility of getting on its various canal cruises.

This pass will give you access to more than 30 museums and attractions of the capital, from the most cultural points of interest to other leisure. You can visit from the essential Rijksmuseum or the Tassenmuseum Amsterdam, a magnificent 17th century canal house that is part of the Amsterdam Canal Ring Area, a Unesco World Heritage Site, to the fun attraction of the Amsterdam Dungeon, the interesting Museum of the Canals or peek at the famous viewpoint A'dam Lookout .

All this without queues and saving up to 50% on their individual tickets, plus the possibility of unlimited travel and move around the city aboard one of its tourist buses or one of the pleasant cruises that travel the famous canals of the capital. You can customize this card and choose to use it for 1, 2, 3 or 5 full days. I leave you here linked my practical guide about Amsterdam Pass and Other Passes so you can read more.

What is the Heineken Experience?

This experience is located inside the original factory of the Heineken family built in the center of the city of Amsterdam in 1867 to produce all the drinks of the brand until, given the great demand for beer in the 80s, the company had to move to another larger plant on the outskirts. This is how, in 2001 and to take advantage of this building with so much history behind it, the Heineken Museum was created.

In its interactive tour and thanks to an audio guide available in several languages, Spanish among them, you will learn about the origin and evolution of this renowned brand, its 4 natural ingredients and secrets and the real processes for the production of Heineken beer, while you walk among the huge copper tanks that were originally used in its production and you can even try to make your own beer for a day!

There is also an APP with a guide to the Heineken Experience, which you can download to get the most out of your tour, which lasts an hour and a half. There are millions of visitors who experience the Heineken Experience every year, so if you do not want to miss it I advise you to get your ticket without queues in advance.

Book tickets for the Heineken Experience

Schedule of the Heineken Experience

• Monday to Thursday from 10:30 am to 7:30 pm. Last access at 17:30
• From Friday to Sunday and every day in July and August from 10:30 to 21:00 (last access at 19:00)

How to get to the Heineken Experience

The Heineken Museum is located in the center of Amsterdam so getting there is very easy through its streetcars, specifically with lines 7, 10, 16, 24, 25 and 78.

Other places of interest near the Heineken Experience

Because of its privileged location, near the Heineken Museum there are several attractions that are also worth a visit during your trip to Amsterdam. Two of the must-see museums of the city are very close, such as its main art gallery with more than 8000 works of art, the Rijksmuseum , 492 meters away, and the second most visited museum in the city, the wonderful Van Gogh Museum , which exhibits more than 200 original works of the Dutch painter.

Very close by, about 600 meters away, you can visit the amazing house of Amsterdam's ruling family Van Loon in his Valoon Museum , on Keizersgracht. About 960 meters away you should visit the Flower Market, where the locals of the city usually buy their seeds, gardening supplies, plants and flowers because it is a real orchard with hundreds of species and tulips of all colors, as the emblematic flower it is in the Netherlands.

I also recommend that you take advantage of your day at the Heineken Experience to eat a pannenkoeken, a typical pancake but Dutch style, with sweet and savory fillings and that is really typical in this city. Nearby you will find one of the best places to taste them, in the De Carrousel Pannenkoeken, in H.M. van Randwijkplantsoen 1, a curious restaurant built on an old carousel.

Other interesting things to do in Amsterdam

If in addition to falling in love with Amsterdam you want to take advantage of your trip to discover its surroundings, you are in luck, because there are many day trips that bring you closer to the famous Dutch windmills, its tulip fields and its most famous cities, such as Rotterdam or The Hague. To help you choose your excursion, I have created this practical guide: 5 Best Day Trips from Amsterdam . If you allow me, I recommend my favorite, the Bruges. I'll tell you about it here: Bruges Day Trips from Amsterdam .

Frequently asked questions

What do you do during a heineken experience.

The Heineken Experience is actually a self-paced tour through the Heineken brewery. You will have the opportunity to learn all about Heineken's legacy and innovations, the brewing process, and, to finish the tour, you will enjoy two genuine Heineken beers.

How long does a Heineken Experience last?

The tour officially lasts 1.5 hours, however, as it is a self-paced tour, most visitors extend the experience to 2 or 3 hours, the perfect time to fully immerse themselves in the history of the facilities and the production of the beer.

Is the Heineken Experience suitable for children?

The Heineken Experience is kid-friendly, especially for the various interactive experiences on offer. Please note that although children under 11 can enter for free, they still require a ticket. Children between the ages of 11 and 17 can access the experience with a reduced ticket.

Is it possible to enter the Heineken Experience with the Amsterdam Pass?

Yes, the Heineken Experience is one of the attractions included in the Amsterdam Pass.

The Best Travel Guide to Amsterdam

• AFC Ajax Tickets
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• Bruges Day Trips from Amsterdam
• Amsterdam Hop on Hop off Bus Tours
• 31 Best Things To Do in Amsterdam
• Amsterdam Airport Transfers
• The best museums in Amsterdam
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• 5 Best Day Trips from Amsterdam

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Heineken Experience Tickets and Ways to Save

This post will provide information about the Heineken Experience in Amsterdam.

We includ details about ticket prices and opportunities to save money on admission.

• Ways to Save
• What to See
• 60+ Museums in Amsterdam
• Things to Do in Amsterdam

Disclosure:  While our recommendations are always unbiased, we may receive a small share of sales through some of the links below at no cost to you. See the  full text .

The Heineken Experience is essentially a tour of the Heineken brewery in Amsterdam.

In addition to getting a look behind the scenes, you can also learn a lot about the company and its roots with this activity.

There are currently two tours available at the Heineken brewery – a public self-guided tour and a VIP tour.

Each provides the opportunity to discover Heineken’s heritage, brewing process, innovations they have made, and other interesting details.

Every tour at the Heineken Experience includes admission to the brewery, a tour of the building, and free beer.

Tickets are timed, and while children are allowed inside, alcoholic beverages are not served to anyone under 18.

This attraction has a cloakroom, and they will store any of your personal belongings while you’re taking the tour.

The Heineken Experience is in English, but their app also includes audio/video guides in Dutch, German, French, Italian, Spanish, Portuguese, Chinese, and Russian.

These tours are included with various combo packages and tourist passes which we will cover in our ways to save section .

HEINEKEN EXPERIENCE TOURS

The Heineken Tour

This is the basic tour offered at the Heineken brewery, and it includes self-guided access to the attraction for approximately 1 ½ hours.

In addition to the self-guided tour, you’ll also get 2 chilled beers at the ‘Best ‘Dam Bar,’ as well as a free city map with the best-hidden gems in Amsterdam.

After you’ve seen the brewing process and discovered some of the innovations made by Heineken, you can also take a VR ride and learn about the history of this brewery.

There is also a free downloadable app you can use for additional information about this century-old business.

• €23 per person (18+)
• Availability: Daily
• Hours: Sun - Thur from 10:30 am - 19:30 (7:30 pm)
• Hours: Fri - Sat from 10:30 am - 21:00 pm (9 pm)
• Purchase tickets or learn more .

TIP: Get tickets free with Go City Amsterdam Pass and the Explorer Pass .

All tickets are timed to make sure that the attraction doesn’t get too crowded. Tickets rarely sell out, and you should be able to visit whenever you want.

Various tourist passes and combo packages include the Heineken Experience experience for free.

VIP Heineken Tour

This service provides a unique behind-the-scenes experience lead by a Heineken Connoisseur guide which lasts for approximately 2 ½ hours.

In addition to the tour, you’ll also receive exclusive access to a hidden bar within the brewery, 5 premium beers paired with Dutch cheeses, and a personalized Heineken bottle to take home.

Aside from all the additional features included with the VIP tour, you’ll also have access to all the activities and attractions available on their self-guided tour.

Visitors under 18 are not allowed on the VIP Heineken tour. 

• €59.50 per person | Save 25% off with I Amsterdam Card
• Mon-Wed Hours: 10 am, 12 pm, 2 pm & 4 pm
• Thur, Fri, Sun Hours: 10 am, 11 am, 12 pm, 1 pm, 2 pm, 3 pm, 4 pm
• VIP tours are not available on Saturdays.

As with their self-guided tour, tickets are timed to ensure that the brewery does not become too crowded.

VIP Heineken tours are not provided on Saturday because that is their busiest day of the week.

TIP: The only way to save money on this tour is with the I Amsterdam Card, which includes 25% off each Heineken tour. For more details about this deal, please read our ways to save section below.

DEALS AND WAYS TO SAVE

This section will cover some of the best ways to save money on tickets to the Heineken Experience. 

• Tourist Attraction Passes

If you’re planning to visit more than one attraction while in Amsterdam, you might want to consider getting a tourist pass to save a few euros off general admission prices.

One of the easiest pass options is a preset package pass which includes a variety of popular attractions and things to do for one flat price, as well as a 20% off everything else you may want to do.

There are also build-your-own-pass services that allow you to pick a specific number of activities for one flat price.

Visitors who want to see it all in a short amount of time could get the best value out of an all-inclusive pass.

This pass includes admission to dozens of popular attractions and activities over the course of a specific amount of time (1, 2, 3, 5 days).

The Heineken Experience is currently included either at a lower price or for free with the purchase of the following Amsterdam tourist passes:

• Go City Amsterdam Pass | Admission Included
• Go City Amsterdam Explorer Pass | Admission Included
• I Amsterdam Card | 25% off Admission

No matter which pass you choose, you should be able to save at least 20% - 50% off general admission prices for the Heineken Experience and other activities, including some of the following:

• Hop-on-Hop-off Bus Tour
• Nemo Science Museum
• Hop-on-Hop-off Cruise
• Amsterdam Dungeon
• Van Gogh Museum
• Stedelijk Museum
• A'DAM Lookout
• Rijksmuseum
• House of Bols

TIP: The I Amsterdam Card is the only tourist pass that can be used for the VIP Heineken tour, saving you 25% off admission (over €14!) prices. This pass must be presented at the ticket desk to receive the deal.

For more information about these services, please read our post covering Amsterdam tourist attraction passes .

Combo Packages

There are several different combo deals which include the Heineken Experience.

Some of these deals are actually offered through the Heineken website, making it easy to save a few euros.

Heineken Tour + Rooftop – 2 popular activities/attractions combined for one low price.

• The Heineken Experience
• €27.50 per person

The Perfect Match – Combines a Heineken tour w/ a tour of the Johan Cruyff Arena, home of the AFC Ajax!

• Special tour of the Heineken brewery
• Bus trip to the Johan Cruyff Arena & Tour
• €33 per person

Live Your Music – If you're a music lover, this option includes access to both the Heineken Experience and Our House, the world's first Electronic Dance Music Museum.

• Admission to Our House Museum
• €34 per person

Purchase any of the combo packages above or learn more .

In addition to these combo deals, there are a few different boat tour companies that offer ticket packages that include both their service and admission to the Heineken Experience.

• Gray Line | €38 per person
• Lindbergh | €36.50 per person

If you’re looking for a different kind of experience, Stromma NL also offers admission to the Heineken Experience with their pizza cruise. 

Tiqets also offers several combo packages which include admission to the Heineken Experience, including the following options:

• €35.62 per person
• €43.70 per person

Check Groupon

If all else fails, you might want to check a site such as Groupon to see if they are offering any deals on tickets to the Heineken Experience.

These services typically offer additional opportunities to save an extra 10% - 20% off, allowing you to save more money on local activities.

THINGS TO SEE AT THE HEINEKEN EXPERIENCE

There are a lot of fun activities to enjoy at the Heineken brewery, but they’re actually pretty quiet about everything you can see and do while you’re here. 

In this section, we’ll do our best to provide a few details about some of the attractions you can enjoy at the Heineken Experience.

Heineken Museum

This museum covers the history of Heineken, as well as photographs and artifacts from throughout the century that this company has been producing great beer!

Heineken 4D Ride

In addition to the museum, you can also enjoy their 4D ride which provides a multimedia experience describing the entire bottling process.

This is a fun activity that is included with admission.

Interactive Games

If you’ve ever wanted to test your own pouring skills, the Heineken Experience has an interactive game that allows you to compete and see who can pour a beer better or faster.

In addition to other games, there are also photo booths that will send pictures from the brewery to your email!

Design Your Own Bottle

Bring home a unique souvenir from the brewery with this machine which allows you to personally design beer bottles and engrave them with your name.

This will cost extra, but it’s definitely one of the more interesting activities to enjoy at the Heineken Experience.

The Best ‘Dam Bar

At the end of your tour, you’ll have the opportunity to visit a bar at the brewery and try two glasses of fresh Heineken beer right from the source.

If you get the VIP tour, you’ll receive five free beers instead, as well as dutch cheese to pair it with.

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Terms and conditions.

Every visitor to the museum must show a valid admission ticket. That includes children (aged 0-17).

Visitors under 18 are admitted only if accompanied by an adult and do not get any alcoholic drinks.

There is no need to print your ticket, we will scan it from your smartphone or tablet.

We are open 365 days a year: Monday to Thursday 10:30-19:30, last admission at 17:30 and Friday to Sunday 10:30-21:00, last admission at 19:00. In July and August we are open every day 10:30-21:00, last admission at 19:00. On December 24 and 31 last admission is at 14:00.

Purchased tickets are non-refundable.

Frequently Asked Questions

• Heineken Experience The Heineken Experience is an attraction located at the Heineken's first built brewery in Amsterdam's city centre. In 1988, the brewery was closed due to the inability to meet the high demand. Nowadays, you can learn about Heineken's® heritage, brewing process, innovations, sponsorships and what it takes to serve a star in a 1.5 hour self-guided tour. At the end of the tour you can, of course, enjoy two Heinekens.

Before booking your ticket, you will be asked to select the most convenient date and time for your visit. You can still come within half an hour before or after the time slot printed on your ticket but the visitors with the correct time slot will have the priority.

Please note that the hours in red indicate our busiest times, so it is possible to have longer waiting times throughout the tour.

If for any reason you would like to visit us at a different time/date than the one indicated on your ticket, please contact [email protected]

The Heineken Experience tour is self-guided and takes about 90 minutes. It includes two beers or soft drinks at the bar, so we would advise you to plan 2 hours of your day in order to avoid rushing your well-deserved beer.

Considering that we experience particularly busy times on Saturdays, it is not possible to book groups during the afternoon.

The Heineken Experience is in English. However, our app will enhance your visit even further! The Heineken Experience app is an audio and video guide, which will provide you with additional tour information in English, Dutch, German, French, Italian, Spanish, Portuguese, Chinese and Russian.

The VIP Tour takes place at a set date and time. It lasts approximately 2,5 hours and gives you access to:

• Heineken Experience tour, with an English speaking personal guide.
• A tasting session of 5 premium beers paired with Dutch cheese.
• An exclusive behind the scenes experience.
• Personalised gift.

From Monday to Wednesday times: 10am, 12pm, 2pm and 4pm. Thursday times: 10:00, 11:00, 12:00, 13:00, 14:00, 15:00, 16:00. Friday and Sunday times: 10am, 11am, 12pm, 1pm, 2pm, 3pm and 4pm. *Unfortunately, we currently do not offer any VIP tours on Saturday. Please note that the VIP tour is only available for visitors who are 18 years of age or older. The maximum number of participants per tour is 10, so make sure you book your tickets on time. If you would like to have a private VIP Tour, please, contact our Sales team via: [email protected]

As it is the busiest day of the week, we don't offer VIP tours on Saturday.

This is a unique combi ticket that gives you access to three Amsterdam attractions in one! The ticket includes:

• Entrance to the Heineken Experience (incl. 2 drinks)
• Canal cruise with a Heineken Experience guide
• Entrance to the A'DAM Lookout

You will start with a tour at the Heineken Experience, so we would advise you to arrive on time. After that, the boat will depart from the canal in front of the Heineken Experience and will drop you off at the A'DAM Tower (which is your final destination). Please note that the boat is one-way.

Children are allowed in the attraction as long as they are accompanied by an adult. We do not serve alcoholic beverages to visitors under the age of 18. In this case, they will receive 2 complimentary glasses of a soft drink or water. Please note that prams are not allowed on the tour. You can leave it in our cloakroom (free of charge).

We do have a cloakroom available at the attraction and it is free of charge. So you can just leave your belongings safe with us and go enjoy the tour with your hands free.

Unfortunately, the IAmsterdam citycard discount does not apply in our online ticket shop. However, you can purchase your discounted tickets at the Heineken Experience register. Tickets at the register cost €18 but with your 25% discount, the price of your ticket will be €15,75 per person.

Is your question not listed? Please contact our support team .

The OnePass app is your ticket to the 2024 NFL draft in Detroit: What to know

You're a Steelers fan from Pittsburgh coming in for the 2024 NFL draft in Detroit. Or a 49ers fan hopping a flight from San Francisco. Or a Dolphins fan from Miami.

Maybe you're a Michigan-made Detroit Lions fan driving in from the north, the Detroit suburbs or somewhere in the Motor City — but you know that your home's downtown won't be the same for the draft on April 25-27.

The NFL OnePass app — your ticket to all things draft from the NFL — is the official guide to the draft, with lots of information about the city. It has draft news and mock drafts, links on how to plan your trip, including lodging, things to do, metro Detroit sports bars and Detroit dining from A-Z, with links to visitdetroit.com .

Here's a tour of what this app tells us about the draft, the D and the offerings for the estimated 300,000 people coming to the big event.

How to get the NFL OnePass app

The NFL OnePass app can be downloaded in the App Store or on Google Play . Adults 18 and older are required to register for the 2024 NFL draft through the app or at nfl.com/draftaccess , and can register up to five minors to bring to the draft experience.

A quick note: There's a lot to explore on the app; by necessity, this is a partial look. It includes attractions, FAQs, transportation, maps, accessibility, security and prohibited items just to name a few. The look-see for this article took 90 minutes, so you'll want to give yourself time to explore everything so you can plan.

Once you register, you'll get emails, too. One that popped into my inbox as I wrote this was titled, "Get to know the NFL Prospects."

Let's get this snapshot tour started.

When is the 2024 NFL draft?

The 2024 NFL draft is April 25-27.

• The first round takes place at 8 p.m. Thursday, April 25.
• Rounds 2-3 take place starting at 7 p.m. Friday, April 26.
• Rounds 4-7 take place starting at noon Saturday, April 27.

Where is the 2024 NFL draft?

The draft will take place in downtown Detroit, around Campus Martius Park and Hart Plaza. From Hart Plaza, you can see the Detroit River and our Canadian neighbors in Windsor.

What's the cost to attend the 2024 NFL draft?

Entry is free and you can register for entry by downloading the NFL OnePass app or at NFL.com/DraftAccess .

How do I attend the NFL Draft Experience?

To enter the 2024 NFL Draft Experience, the free fan experience with exhibits that will take place all three days at Hart Plaza, you've got to register via the NFL OnePass app. Adults (18 and older) are required to register, but also can register up to five children.

Get there early as attendance will be on a first-come, first-served basis. Hours will be noon-10 p.m. April 25-26 and 9 a.m.-6 p.m. April 27. Fans are invited to stay and watch the draft on the stage and screens until the last pick each day.

The Draft Theater adjacent to Campus Martius Park is where player selections are announced and where concerts will be held. It's for invited ticket holders. However, as seats become available, fans will have an opportunity to be selected for standing room only and other seating, depending on availability. Theater hours are approximately 5 p.m.-11 p.m. April 25-26 and noon-7 p.m. April 27.

Fans attending the Draft Experience will have sightlines to the Draft Theater from Woodward Avenue to watch the draft picks and concerts as well as screens to watch within the Draft Experience.

What about security?

Fans should be prepared to go through airport-level screening, and the NFL clear bag policy will be in effect. (You're encouraged not to bring any type of bag with you to expedite your entry.) Exceptions to the size limit of 12-by-6-by 12-inches will be made for medically necessary items.

Security around the draft site will be heightened and all items you carry will be inspected and possibly prohibited. (Friendly reminder: Prohibited items can't be accepted, stored or checked in by the NFL or Detroit police.)

Some prohibited items include firearms, knives, explosives, beach balls, footballs, chairs, drones and umbrellas.

What is permitted?

• Strollers and baby carriages, but bags and blankets must be removed, screened by X-ray and inspected.

• Small cameras and binoculars.

• Empty, reuseable water bottles for free water filling.

• Service animals and service animals in training (keep household pets and emotional support animals at home).

• Wheelchairs, power wheelchairs and three- or four-wheeled scooters for those with mobility disabilities.

What can I do or see at the NFL Draft Experience?

For the athletic:

• 40-yard dash: Race down the field against opponents and digital NFL players on a giant 40-yard-long LED wall.

• Vertical jump: Find out the differential between your reach and the flag you hit.

• Hail Mary: Throw a deep pass over defenders into a drop-in net.

For the not-so-athletic (everyone, actually):

• Free autographs from current NFL players and league legends. The schedule will be available April 20 in the app with regular updates. (Note: this is subject to change without notice.)

• Step inside a uniformed body-cast mold bearing the insignia of your favorite NFL team for a photo

• Take a photo in one of the jumbo photo frames.

• Visit a replica of the official NFL draft stage and take your photo behind the podium as the No. 1 draft pick.

• Visit a replica NFL locker room as it appears on game day and experience the sights of a real NFL pregame inside a video tunnel.

• Take your photo with an oversize replica of all 32 NFL team helmets.

• See all 57 Super Bowl rings and take a digital photo with your favorite ring on your finger.

• Take a photo with the Vince Lombardi Trophy, presented to the team that wins the Super Bowl.

Will the Pro Football Hall of Fame be represented?

Yes! There will be a curated exhibit to include:

• Hall of Fame bronze busts of Lem Barney, Joe DeLamielleure, Calvin Johnson, Alex Karras, Barry Sanders, Charles Woodson and Jerome Bettis.

• George S. Halas NFC Championship Trophy.

• Lamar Hunt AFC Championship Trophy.

• Walter Payton NFL Man of the Year Award.

• Art Rooney Sportsmanship Award.

What's going on at the Corner Ballpark?

Bring your kiddos to The Corner Ballpark on Michigan Avenue, site of the former Tiger Stadium, for youth-focused activities. (NFL OnePass is required for access.) Don’t worry, there will be screens to watch the draft on the NFL Network so you don’t miss the latest happenings there.

Corner Ballpark will be open 3 p.m.-10 p.m. April 25-26 and 9 a.m.-6 p.m. April 27. The NFL clear bag policy and airport-level screening will be in effect at this venue, too.

Activities include:

• Kick a field goal through NFL uprights.

• Try on NFL equipment.

• Watch and learn from USA Football coaches and NFL players about football and NFL Flag football as well as Heads Up tackling during clinics, competitions and demonstrations. On-field clinics will be open to those age 6-14. Daily clinics are open on a first-come, first-served basis. Check the app for the most updated times each day.

• Navigate an obstacle course and train like an NFL player.
• Snap and complete a pass like a pro into a drop-in net.

Food, drinks, entertainment, dancing and shopping

Local fare will be showcased through the Taste of Detroit concessions, bringing flavors from neighborhoods in Detroit including soul food, Greek, Mexican, Middle Eastern and East African cuisines. The restaurants will keep 100% of their revenue.

More than two dozen Detroit restaurants are to be featured in a "taste of the town" tailgate.

Here’s a quick sample of the businesses listed on the app: Waka by Baobab Fare; Good Cakes and Bakes; Chef Greg’s Soul “N” The Wall; El Parian Taco; Detroit 75 Kitchen; Kuzzo’s Chicken & Waffles; Golden Fleece; La Marsa Cuisine; Detroit Water Ice Factory and Mom’s Spaghetti.

A handful of food trucks also are to be at the Corner Ballpark, including Curt Got Crabs and Da Bomb Taco.

The Bud Light Backyard Bar will be for those 21 and older.

Free concerts will be hosted before Round 1 on April 25, Round 3 on April 26 and following Round 7 on April 27, live on the Draft Theater stage following each night of the draft. Concert-viewing is on a first-come, first-served basis and standing room only.

Dancing will play an integral role in the draft events Saturday. The Detroit Hustle will be celebrated across Campus Martius, with fan participation encouraged.

The NFL Shop at 1001 Woodward Ave. will be open to buy your favorite team's swag as well as draft merchandise. It opens 10 a.m. April 20 with hours 10 a.m.-8 p.m. April 20-21 and 11 a.m.-8 p.m. April 22-23. It will be closed April 24 and reopen noon-10 p.m. April 25-26 and 9 a.m.-6 p.m. April 27. Purchases are cash-free.

Getting into and around downtown

You have options, which the app breaks down in detail. And drivers, expect road closures, some of which have been happening since draft setup began.

If you decide to drive downtown , make a plan and prearrange parking. Many off-street lots and garages are booked, and street parking will be limited or restricted in the area. Parking regulations will be enforced; vehicles may be towed. Those planning to park downtown are encouraged to arrive by 10 a.m. You may find off-street parking options on the Park Detroit app or on Park Whiz.

More: Downtown Detroit parking lots to see upgrades ahead of 2024 NFL draft

Your noncar options include the Detroit People Mover , which will operate 24 hours a day from 7 a.m. April 25 through 12 a.m. April 28, and the QLINE along Woodward Avenue, per the app.

In terms of bus service, SMART will have park-and-ride services from various points in metro Detroit, including Great Lakes Crossing, several Meijer store locations and Oakland County Community College. It also has its FAST service on Gratiot, Woodward and Michigan Avenue. DDOT services will operate with modified downtown routes because of road closures.

There will be designated shuttle and ride-share drop-off points throughout downtown on Woodward, Jefferson and Fort Street. Detroit Air Xpress, or DAX, is a nonstop coach bus service connecting downtown Detroit to Detroit Metro Airport, and D2A2 is an express coach bus that connects downtown Detroit to downtown Ann Arbor.

More: New service details released about Detroit public transit options

How else is the city celebrating?

Free family-friendly events will span several downtown parks within walking distance of the draft site during the three days, including Capitol Park, Beacon Park, Paradise Valley Beatrice Buck Park, Grand Circus Park and a closed-off portion of Woodward between State and Witherell.

Big screens will show the draft action; nearly four dozen vendors will showcase products; more than 60 local artists, musicians and entertainers will participate, and the city will feature interpretive art installations for photo ops. There's cigar rolling April 25 at Paradise Valley Beatrice Buck Park and daily cornhole tournaments from 4-6 p.m. at Beacon Park planned.

And nearly three dozen local food trucks will have tailgating fare. You don't need the NFL OnePass to attend the event in these parks, but you will have to pass through security.

Contact Christina Hall: [email protected]. Follow her on X, formerly Twitter: @challreporter.

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