tasmania tourism vouchers 2023

Jeremy Rockliff

Premier of tasmania, 14 july 2023 jeremy rockliff, premier, support package for west coast.

A targeted travel voucher program will be launched to encourage visitation to the West Coast as part of a $1 million support package being offered by the Rockliff Liberal Government.  The support package has been developed to support operators in the region who are impacted by the temporary shutdown of the West Coast Wilderness Railway while it undergoes major upgrades. The package is designed to drive visitation to the West Coast during the shutdown and ensure that local operators can continue to invest in their businesses during the winter period.  Premier and Minister for Tourism, Jeremy Rockliff, said the travel voucher program was just one part of a broader package being provided by the Tasmanian Liberal Government. “The West Coast Wilderness Railway is one of the region’s major drawcards, and we recognise that the temporary shutdown of the Railway is having an impact on our tourism operators and the region,” the Premier said. “That’s why we have developed a $1 million support package to encourage Tasmanians to visit the West and enjoy everything it has to offer. “As part of this package, we are launching a $300,000 targeted travel voucher program to stimulate activity for operators. “We have seen huge success in past travel voucher programs, and I have no doubt that this incentive program will deliver significant benefits to the region.”  Following feedback from the industry, the program will be business-led and delivered as a rebate scheme to ensure maximum benefit to the region and efficient facilitation through the Department of State Growth.  From midday, Monday 17 July, eligible businesses can register to offer incentives (discounts/vouchers) to their customers for the months of August, September and October.  Once approved, eligible businesses will be able to offer their incentives to customers directly with between 50 per cent (minimum) and 80 per cent (maximum) off, and seek rebates from the Department of State Growth. The specific percentage is also at the discretion of businesses. The West Coast Support Package has been developed by the Tasmanian Liberal Government in consultation with Tourism Industry Council Tasmania (TICT), West by North West (WxNW) and the West Coast Council.  More details on the Scheme are available:  https://www.business.tas.gov.au/travelvouchers

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Tasmania Hot Deals

Join a FREE Distillery Tour at Turner Stillhouse (Valued at $25 Per Person) Book a 12 Night Premium Self-Drive Holiday in the month of May (for travel any time) and receive a FREE Distillery Tour at Turner Stillhouse located in the Tamar Valley

Contact Tasmanian Vacations to take advantage of this offer.

Please mention this deal at the time of booking to receive this offer.

*Conditions apply. Bookings must be made prior to 31.05.24 and booked as part of a 12 Night Premium Self Drive Holiday with Tasmanian Vacations. Bookings must be confirmed prior to travel. Not valid with any other offer including free attraction credit. Two free tours per booking valued at $50 in total ($25 per person). Travel can be at any time until 31.03.25.

Receive free welcome coffee and complimentary breakfast each day. Valid for travel from 15th May to 15th September, 2024.

*Conditions apply. Valid for travel from 15th May to 15th September 2024. No minimum nights or minimum arrival time. Offer of Stay 3, Pay 2 is applicable.

Stay a minimum of 3 nights with TasVillas over winter to receive a further discounted pass rate on your self drive holiday.

*Conditions apply. Receive TasVillas 10 night discounted pass rate when booking 3 nights or more over winter. Valid for travel between 01.05.24 – 31.08.24 with bookings confirmed between 01.03.24 – 15.08.24. Not applicable with any other offer. Contact Tasmanian Vacations for further details.

Receive up to $225 Food and Beverage Vouchers with NRMA Resorts

Book a 12 Night Premium Package ( medium SUV or Tesla hire car) for travel between 1 May 2024 to 31 August 2024 to receive Food and Beverage Vouchers at NRMA Resorts Tasmania.

• Plus $75 Food & Beverage Voucher | Strahan Village - Two (2) Night Minimum Stay
• Plus $100 Food & Beverage Voucher | Freycinet Lodge - Two (2) Night Minimum Stay
• Plus $50 Food & Beverage Voucher | Cradle Mountain Hotel - One (1) Night Minimum Stay

Sales Period: 01 Mar 24 – 20 Aug 24. Travel Period: 01 May 24 to 31 Aug 24. Must be booked as part of a 12 Night Premium Package. Minimum stays apply. Conditions apply.

Stay a minimum of 2 nights with Discovery Parks in Tasmania to receive a 20% discount.

*Conditions apply. Stay and Save offer is available for bookings confirmed between 08.01.24 – 30.06.24. Travel window is between 03.04.24 – 13.10.24. Minimum 2-night stay applies. Available at Discovery Parks Cradle Mountain, Devonport, Hadspen & Hobart. Cannot be used in conjunction with any other offer. Blackout dates as specified above.

Book an economy auto hire car (MG3 Core) during winter with Drive Car Hire to receive all-inclusive rates including zero excess from $52 per day

*Conditions apply. Includes ZERO Excess ($250 applies to single vehicle and/or unsealed roads damage and to international drivers (except NZ)). Unlimited Kms. From rate is based on rentals of 21+ Days for travel between 12.04.24 – 31.08.24. Rates from $62 per day for travel between 12.04.24 – 31.08.24 available for 7+ Days rental. Contact Tasmanian Vacations for full terms and conditions.

Book your hire car with Budget Rent a Car and Tasmanian Vacations during winter to receive a free upgrade.

*Conditions apply. Receive a free car upgrade from a Group B (Compact Auto) to a Group C (Medium Auto) or Group S (Small SUV) to Group K (Medium SUV). Valid for travel between 01.05.24 – 31.08.24 with bookings confirmed between 12.03.24 – 15.08.24. Not applicable with any other offer. Contact Tasmanian Vacations for further details.

Stay at MACq01 and The Henry Jones Art Hotel to receive a free room upgrade at time of booking and complimentary late checkout of 12pm

*Conditions apply. All bookings are subject to availability including free room upgrade. Valid for stays between 01.05.24 – 31.08.24, for bookings confirmed between 01.03.24 – 20.08.24.

Book before the 31st of May 2024 to receive $100 voucher to be used on tours and attractions during your Tasmanian holiday.

*Conditions apply. Bookings must include at least 7 nights accommodation and car hire/Spirit of Tasmania or 7 days motorhome hire. Valid for confirmed bookings with deposit on file before 31.05.24. Travel anytime. Not valid with any other offer. Not available for existing bookings. $100 voucher must be used at time of booking and cannot be redeemed once start travel date has commenced. For full terms and conditions please contact our local team.

Book a Deluxe Room at Mövenpick Hotel Hobart to receive complimentary breakfast each morning

*Conditions apply. Available for new bookings only for travel between 1 April to 30 September 2024. Offer is subject to availability and yield restrictions. Offer applies for 1-2 persons per room. Cancellation and amendment fees to bookings apply.

Book a Deluxe Room at ibis Styles Hobart to receive complimentary breakfast each morning

Book a Superior Room at Novotel Deonport to receive complimentary breakfast each morning

Stay at Wrest Point in a Tower Room to receive a free room upgrade at time of booking and complimentary late checkout of 1pm

*Conditions apply. All bookings are subject to availability including free room upgrade. Booking must be made for a Tower Room, not valid for Water Edge or Motor Inn bookings. Valid for stays between 01.05.24 – 31.08.24, for bookings confirmed between 01.03.24 – 20.08.24.

Lifelong Memories for 25% Less… Enjoy 25% off your stay at Saffire Freycinet and immerse yourself in the all-inclusive comfort of Australia’s premier luxury lodge.

*Conditions apply. This special is valid for stays between 1 April and 30 September 2024. Saffire 25% off is based on the All-inclusive rate. This offer is valid for minimum three night stays, with an uncapped length of stay. Stays at Saffire Freycinet are all-inclusive of meals, beverages, luxury Tasmanian mini bar (replenished daily), property credit (value depending on room selection), Saffire Signature Experiences, and use of Saffire’s exclusive Hobart airport lounge.

Bundle & Save! Save with our Ultimate Bundle with 7 Tours including a FREE Tamar River Cruise - Cataract Gorge Cruise.

From $779* per adult

The Ultimate Bundle Includes:

• World Heritage Cruises - Window Seat | Strahan
• Bicheno Penguin Tours - Guided Tour | Bicheno
• Wineglass Bay Cruises - Vista Lounge with Lunch | Coles Bay
• Devils at Cradle - After Dark Feeding Tour | Cradle Mountain
• Port Arthur Historic Site - Site Entry | Port Arthur
• Bruny Island Safaris - Guided Tour | Departs Hobart

*Conditions apply. For more information and additional Bundle options please visit TasVacations.com/attractions/tasmania-tour-and-attraction-bundles.html

Book your 7+ night Tasmanian Vacations self-drive holiday with TasVillas Group properties and receive a free carry-on suitcase or National Parks Pass*

*Conditions apply. One Bonus Offer per booking. National Parks Pass will be available at your first TasVillas Group property. Suitcase will be available at first Launceston property. Carry-on suitcase available when travelling between 01.04.24 - 23.12.24. National Parks Pass available when travelling between 01.04.24 - 30.09.24.

Early Bird Discount* Book 125+ days before pick up and receive 5% off.

Long Term Discount* Hire for 21+ days and receive 10% off.

Combine both offers to receive 15% off.

*Conditions apply. Subject to availability. Contact Tasmanian Vacations for further details.

Receive a $100 Discount per person when booking a Guided Walk with Tasmanian Vacations before 31.03.23.

This deal must be mentioned at the time of booking to receive this offer.

*Conditions apply. Subject to availability. Must be booked before 31.03.23, for travel up to 31.03.24

Book a stay for FOUR, but only pay for THREE at the Vibe Hobart.

Of all the hotels in Hobart, none is better placed to deliver an 'eat', 'play' and 'stay' experience than Vibe. Situated in the heart of historical Hobart, this brand-new hotel embraces the Australian lifestyle to the full. The architecturally-designed facade - with its trademark coloured feature fins - has transformed Hobart's skyline.

Only valid for bookings made with Tasmanian Vacations before 25.09.22, for travel up to 30.09.22. Black out over event periods.

*Conditions apply. Subject to availability. Must be booked before 25.09.22, for travel up to 30.09.22

Stay THREE nights and receive a FREE bottle of bubbly!

TRUE luxury self-contained accommodation of the highest standard featuring magnificent views over Stanley, the famous Stanley Nut and the surrounding waters of Bass Straight. With modern, contemporary design, each apartment features a huge oval shaped free standing double spa which looks out over the panoramic coastal views. Fluffy robes, Foxtel, king size bed, balcony, kitchen and breakfast supplies are pvoided and check out is at 11 am (you won't want to leave).

Only valid for bookings made with Tasmanian Vacations before 31.05.22, for travel up to 31.03.23.

*Conditions apply. Subject to availability. Must be booked before 31.05.22, for travel up to 31.03.23

Free Valet Parking. Book your winter escape at Crowne Plaza Hobart to receive free valet parking. Valid for travel between 01.05.24 – 31.08.24.

Crowne Plaza Hobart

Valid for travel between 01.05.24 – 31.08.24

*Conditions apply. Valid for travel between 01.05.24 – 31.08.24. For more information, please visit https://www.tasvacations.com/accommodation/tasmania-accommodation-hobart-crowne-plaza.html

Bonus Offer Year Round: Complimentary welcome drink per person, free parking, free wifi, 10% off dining in Gateway Bistro Bar and Grill. Valid for travel until 31.03.25.

Winter Bonus: Complimentary buffet breakfast per person. Valid for travel between 01.04.24 to 30.09.24.

Gateway Hotel by Nightcap Plus

*Conditions apply. Valid for travel between 01.04.24 – 30.09.24. For more information, please visit https://www.tasvacations.com/accommodation/tasmania-accommodation-north-west-coast-gateway-hotel.html

Save up to 25% when staying with Discovery Parks, Tasmania.

Stay 2 Nights and Save 20% Stay 4 Nights and Save 25%

With comfortable, cabin style accommodation, these parks are your perfect home away from home while you’re taking in the sights.

Locations: Cradle Mountain - Hobart - Devonport - Hadspen (Launceston Area)

Contact TasVacations to take advantage of this offer.

*Conditions apply. Subject to availability. Valid for bookings made between 01.11.21 – 31.03.22. For travel between 01.04.22 – 14.04.22 and 02.05.22 – 30.06.22. Consecutive nights must be booked at the same Discovery Parks location. Not valid for group bookings. Please contact TasVacations for full terms and conditions.

Contact TasVacations to organise your Spirit of Tasmania fares today.

*The Federal Government has announced that the Bass Strait Passenger Vehicle Equalisation Scheme will be temporarily increased, allowing passengers to take their standard vehicle for free. The increase will apply to new bookings made on/after 14 January 2021 for travel between 1 March and 30 June 2021 (unless sold out prior). Book from 14 January 2021 to take advantage of this offer.

To take advantage of the above offers, please call us on 1300 827 822 or (03) 6234 4666.

^Conditions apply. Valid for bookings confirmed prior to 15.01.21, minimum spend of $2000 is required to receive bonus. 1 bonus per booking only. Not valid in conjunction with any other offer. Tours and attractions must be booked with TasVacations prior to travel and selected from our range of brochure partners .

Contact Us To Book Now

Keep Your Tasmanian Travel Dreams Alive! Give the gift of travel (to yourself, or someone else) with this special limited time offer:

To request a TasVacations gift voucher, please call us on (03) 6234 4666.

Secure your holiday before the 31st March 2020 to receive the following limited time offer

Please mention offer at time of booking.

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Tasmanian travel vouchers scheme on again, as tourist operators eye COVID future

Erica Bowd hasn't had to change a thing to attract visitors to her high-end accommodation on the shores of the Bruny Island in Tasmania's south.

Key points:

• A third round of travel vouchers have been released to help stimulate the Tasmanian tourism economy
• Some tourism businesses are thriving despite the border closures, others less so
• Despite concerns for businesses reliant on the international market, the outlook for the Christmas season is positive

Despite the on-again-off-again border closures and recent COVID-19 lockdowns grappling Australia's three most populous states, her "boutique environmental accommodation" is not only running at capacity — it has a waitlist.

"To be completely honest, we've been fully booked the whole time," said Ms Bowd, who owns the property.

"For us, we've been running at a 100 per cent with a waitlist."

She said people do cancel when lockdowns prevent them from making the trip, but the vacancies are then snapped up "literally overnight".

"With Queensland lockdown just recently, we get an influx of cancellations, naturally. Followed — probably the following day — by an influx of replacement bookings by other states that are available," she said.

"We do a lot more work in that we're handling cancellations and rebooking. We had one vacancy this year. That's how busy we are."

Ms Bowd thinks she could be one of the fortunate ones.

Bruny Island is a small but densely visited place, advertised as "Tasmania's premiere island destination".

"Maybe we are just benefiting from a little microcosm. And we do provide a unique style of accommodation," she said.

Third round of travel vouchers available

Others have been on the roller-coaster of high tourist activity, followed by a dry spell.

Maylands Lodge in Hobart — another high-end accommodation venue — lost about 50 per cent of its bookings for the month, when New South Wales announced a lockdown.

Those places still haven't been filled.

"When there's a sudden lockdown, it's impossible," manager Jessica Johnson said.

"It's really difficult to fill last-minute bookings.

"The biggest thing is, even when the borders do open people are so hesitant to want to leave.

"It's been over a year now and unfortunately the novelty for Tasmanians has worn off in terms of wanting to travel around their own state."

But the Tasmanian Government is confident is has a remedy.

Today, it will release $7.5 million worth of tourism vouchers designed to entice Tasmanians to "holiday at home" .

"The vouchers, I think, give people the little nudge or remind them that they can support local businesses," Ms Johnson said.

Those wanting to secure a voucher have to enter a ballot set to ensure vouchers are "fairly allocated".

The ballot closes on August 9 and successful recipients will be notified on August 11.

It is the third time the government has released vouchers since the pandemic began. Except this time around, they can be used seven days a week — until September 24.

Each voucher is worth $300, of which $200 is allocated for an accommodation of choice and $100 for a tourism experience, which also constitutes a rental car hire.

"What we know from the last voucher scheme is that there was just under $30 million worth of additional spending in our economy as a result," Premier Peter Gutwein said.

"We expect that this voucher scheme will be just as successful.

"Obviously those [businesses] relying on people coming from NSW have been significantly impacted. What we want to see is those beds filled by Tasmanians."

Future forecast 'very strong'

Destination Southern Tasmania chief executive Alex Heroys said tourism operators had had a mixed experience during the pandemic, but overall, the sector had fared "better than expected".

"There were certainly some businesses that have had visitation higher than pre-COVID levels. But there are also sectors of industry that are struggling really hard," he said.

"Our forecasting at the beginning of the pandemic was that there was a visitation level of 40 to 50 per cent of what we had pre-2019.

"Prior to the current border closures, the access into the state was up at about 85 per cent of 2019 levels, which is a lot higher than we had forecast.

"What has played out is that Tasmania is a very attractive destination for the domestic market."

He said despite concerns for businesses reliant on the international market, the overall prediction for the Christmas season looked positive.

"The future forecast is very strong," he said.

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'DOWN SOUTH'

Tasmania offers $300 tourism vouchers via ballot for three australian states, queensland, western australia and south australia residents are being offered holiday vouchers to use in tasmania as the island state looks to boost tourism numbers., the federal and tasmanian government on tuesday announced 10,000 vouchers worth $300 each will soon be up for grabs. the vouchers, which include $200 for accommodation and $100 for attractions or tours, will be issued via an online ballot and can be used in november and december., tasmania has maintained a hard border with coronavirus-hit nsw and victoria, its two biggest domestic tourism markets, for some time. the tasmanian government says the $3 million program will likely inject $25 million into the state., successful recipients will have to book their travel and redeem the voucher through a tassie holiday voucher online marketplace. “tasmania’s vibrant tourism industry adds millions to our economy and supports thousands of jobs around the state, particularly in regional areas,” tourism minister sarah courtney said., the island state is expected to unveil its reopening plan next week. premier peter gutwein has indicated he won’t reopen until all tasmanians have had the opportunity to be vaccinated against the virus. he has targeted a 90 per cent fully vaccinated rate by december 1 and says any decision to reopen to mainland states with covid-19 will still be subject to public health advice., ‘can’t stay hidden’: some australian regions won’t hit milestone vax rate until 2022, more stories, ‘is that what he says’: prince charles takes subtle dig at scott morrison, ‘review concluded’: major twist in police probe of prince andrew.

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Things to do in Tasmania

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Tasmania is famous for its natural beauty, stunning blue lakes, national parks and some of the oldest trees in the world. There are plenty of amazing things to do in Tasmania from guided tours through the wilderness to breathtaking scenic flights. From getaways to jet boat adventures, the way you experience Tasmania is completely up to you.

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Tasmania attractions and experiences

Tasmania is an island state of Australia and is home to a variety of national parks, world heritage areas, famous wildlife plus so much more. This state is known for having some of the cleanest air in the world and features endless amounts of attractions and activities. There are plenty of amazing things to do in Tasmania perfect for exploring its incredible beaches, charming towns, stunning national parks and indulging local produce. You’ll the best experiences on RedBalloon that are perfect exploring this part of the country including scenic flights, day tours, wilderness cruises, wine tastings and so much more.

Our range of Tasmania activities and day tours are perfect to enjoy with your partner, friends, kids or as a whole family. Wether you’re road-tripping around the state or a local, there are a variety of experiences available to keep everyone entertained. From Salamanca Markets tours and wine tastings to Port Arthur day trips and deluxe getaway packages, you’ll never be stuck for things to do in Tasmania again! These experiences are also the perfect gift ideas if you’re looking to spoil someone for their birthday, Christmas or any other milestone occasion.

Places to visit in Tasmania

There are plenty of amazing places to visit in Tasmania, perfect for visitors travelling from interstate or even locals looking for areas to explore on the weekend. A RedBalloon experience is the best way to discover the variety of landscapes, natural scenery and beautiful wildlife. Find some of the best places to go in Tasmania below.

As the capital city of Tasmania, there are plenty of wonderful things to do in Hobart . Discover everything this beautiful city has to offer including Salamanca Markets, Battery Point, Mount Wellington, Tahune Airwalk, MONA, Cascade Brewery, Port Arthur and so much more. There are a variety of experiences available that will let you explore this vibrant city such as scenic helicopter flights, wine, beer and whisky tours and accommodation packages.

Located off the coast of Hobart, Bruny Island is home to amazing wildlife and plenty of picturesque scenery. Discover the best things to do in Bruny Island from day tours and wilderness cruises to gourmet lunches plus more. Only an 1 hour 50 minute drive and ferry ride away from Hobart, this is the perfect location for a day trip or mini getaway.

Located in Northern Tasmania, Launceston is the second major city in the state and a vibrant hub for culture, nature and produce. There are plenty of things to do in Launceston and Northern Tassie from cruises around Cataract Gorge and segway adventures, to cellar door wine tastings and horse riding.

Freycinet National Park and Wineglass Bay

Known for its secluded white sandy beaches, natural scenery, bushwalking trails and tranquil wildlife, the East Coast of Tasmania is a picturesque location to visit. Discover the best things to do in Frecyinet National Park which is home to the famous Wineglass Bay. Find scenic cruises, guided kayak adventures, walking tours plus more.

Cradle Mountain

Located 2 hours’ drive away from Launceston, Cradle Mountain is known for its nature, wilderness and pristine surroundings. There are plenty of amazing things to do in Cradle Mountain from joey encounters, wilderness railway adventures plus more. Cradle Mountain National Park is the perfect area to explore for a day tour, road trip or even a hike!

What are the top 5 things to do in Tasmania?

There are plenty of amazing Tasmania attractions and activities worth ticking off your bucket list. RedBalloon offers a variety of experiences that will let you explore everything this state has to offer. Listed below are some of the best activities in Tasmania.

• Bruny Island wilderness cruise
• MONA art tour
• Wineglass Bay cruise
• Tahune Airwalk
• Cradle Mountain guided tour

There are plenty of amazing Tasmania attractions and experiences on offer at RedBalloon! Don’t know which one to pick? Don’t worry, you can always choose a gift voucher and decide later. A gift voucher can be used to purchase any experience within the state including any accommodation packages. Find out more about our gift vouchers .

• Minister for Trade, Tourism and Investment

The Hon Dan Tehan MP

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Vouchers to bring tourists to tasmania.

• Joint media release with:
• Senator the Hon Jonno Duniam,Assistant Minister for Forestry and Fisheries Assistant Minister for Industry Development Senator for Tasmania

The Morrison Government is supporting Tasmanian tourism with a $3 million holiday voucher scheme to attract thousands of visitors in the lead-up to Christmas.

The scheme will provide vouchers worth $300 ($200 for accommodation and $100 for attractions or tours) for up to 10,000 residents of South Australia, Western Australia and Queensland who book their holiday in Tasmania for November and December.

Minister for Trade, Tourism and Investment Dan Tehan said the initiative was a timely boost for the state's vital tourism sector.

“A recent Tourism Australia Travel Sentiment Tracker found 59 per cent of Australians want to take a holiday in the next six months,” Mr Tehan said.

“Pent-up demand combined with this innovative voucher program represents a fantastic opportunity for Tasmanian tourism to welcome back visitors and give local businesses and the economy a much-needed boost.

“Australians want to travel again so they can visit family and friends and take a holiday, in places like Tasmania. All Australians can help to make that a reality by getting vaccinated so we can reach our 80 per cent vaccination targets to trigger the resumption of travel.”

The voucher scheme is being funded through the Morrison Government's $50 million Recovery for Regional Tourism (RRT) program, which is part of the $1 billion COVID-19 Relief and Recovery Fund to support regions, communities and industry sectors disproportionately affected by the economic impacts of COVID-19.

Senator for Tasmania Jonno Duniam said Tasmania had been a significant beneficiary of the Recovery for Regional Tourism program, with $13.5 million allocated to projects to support the state's tourism sector.

“I welcome this great initiative from Tourism Tasmania to give visitors yet another reason to visit Tasmania in the lead-up to the traditional summer holiday period,” Senator Duniam said.

“Australians are keen to get travelling again and Tasmania is open for business.

“There has never been a better time to come down to Tassie, visit some of our incredible natural wonders and taste some of our fabulous food, wine and whisky.”

Tourism Tasmania CEO John Fitzgerald said the COVID-19 outbreaks in Victoria and NSW had significantly impacted Tasmanian tourism businesses.

“These markets provide around 70 per cent of all visitors to the state,” Mr Fitzgerald said.

“This program will provide much-needed support for the Tasmanian industry in a crucial period.”

For more information on the Tassie Holiday Voucher program, including details on how to apply, visit: www.tourismtasmania.com.au

Media enquiries

Could East Coast benefit from a tourism voucher program in 2023?

A tough winter season for East Coast tourism operators has raised the question of whether more needs to be done to support the industry.

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In July, the Tasmanian government announced a targeted $300,000 voucher program for businesses on the west coast to apply for throughout August, September and October.

Following the most recent occupancy report for July release on September 4, Tasmanian Hospitality Association chief executive Steve Old said the initiative had been "pleasing to see" to encourage visitation to our regional areas.

"And having recently spent time with some East Coast operators who have done it tough this winter, they expressed a need for a similar program or focus on their region in the future," Mr Old said.

He said it was vital to find solutions to keep attracting visitors in the cooler months.

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Director of hotel operations for NRMA resorts Mark Whitnell said the was no reason why a similar voucher program wouldn't work on the East Coast.

"I suspect the whole of Tasmania would put their hand out to stake a claim for a voucher system," Mr Whitnell said.

"It's marginally worked on the west coast, but it's still a mile off the money.

"On the west coast it's not unusual to have such seasonality, where as the East Coast has always held up pretty well."

READ MORE: West Tamar's new chief full of confidence to focus on the future

NRMA resorts has acquired Freycinet Lodge, and also owns Strahan Village, Cradle Mountain Hotel and Pumphouse Point.

Meanwhile, East Coast Tourism chief executive Grace Keath said the voucher program might not be the best fit for the region, but support ought to be considered.

"We know this year was exceptionally difficult because of the pent up demand for travel overseas, as well as interest rates and the cost of living rising," Ms Keath said.

"The voucher program is something to consider to try to raise demand in regional areas."

She also suggested spreading big events held in Launceston and Hobart over winter to the regions, such as Dark MOFO and the AFL, or making them longer than a single weekend to encourage greater statewide travel.

READ MORE: 'The system was working against her': Mother's desperation ends in jail

Ms Keath said mid-to-lower range tourism operators had been hit the hardest over winter.

"Some operators are saying the winter season is more reflective of 2015," she said.

For now, Mr Whitnell said October and November bookings were looking promising before the season peaks from Boxing Day, despite a "soft" looking September.

Statewide, the THA Hotel Occupancy Report for July showed statewide 62 per cent of available rooms were filled, with the North sitting below the mark at 60.31 per cent.

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Molly Appleton

Molly Appleton is a senior journalist at The Examiner, having formerly worked at The Advocate as a news and sports reporter. She brings a passion for storytelling and knowledge of Tasmania across the three major regions. For any story ideas contact her on 0448 184 160.

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Destination Southern Tasmania is the regional tourism organisation for Tasmania’s southern region.

Level 2, 13-17 Castray Esplanade Hobart TAS 7000

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2024 Paint The Town Red

DST in partnership with Dark Mofo invites businesses to Paint the Town Red and celebrate Tasmania’s Dark Mofo Winter Festival.

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• 2024 Tasmanian Tourism Showcase

This year’s event will expand to a state-wide focus and include a consumer-focussed day

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Hobart’s deep water port is the arrival and departure point for many sailing expeditions.

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Kuuma: Sauna Pontoon Boat to Launch in Southern Tasmania

Telegraph Hotel Lights up to Support Tassie Devils

Dunalley Bay Distillery Collects Medals at the 2024 London Spirits Competition

Shades of Port Arthur

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Tasmanian Tourism Showcase

Friday 2nd and Saturday 3rd August 2024

Princes Wharf 1 (PW1), nipaluna / Hobart

2024 Sponsorship opportunities are now open.

Partnership invitation.

We invite your organisation to partner with the Tasmanian tourism industry at the 2024 Tasmanian Tourism Showcase to be held in nipaluna/Hobart on 2nd and 3rd August 2024 at Princes Wharf 1 (PW1).

This event will allow you to enhance your visibility as a supporter and important partner of the Tasmanian tourism industry.

Your support will help ensure the sustainability of this premier event and build important cohesion between industry operators and stakeholders.

About the Tasmanian Tourism Showcase

Tasmania is home to some of Australia’s great tourism icons and many other hidden treasures and bespoke experiences that encourage visitors to recharge, reconnect and ‘come down for air’.

The Tasmanian brand remains strong. Our quality tourism operators and the experiences they offer continue to drive record growth in visitor expenditure; with visitors staying longer and spending more.

In 2023, Tasmania’s visitor economy generated $3.85 billion in visitor spend; the highest ever.

In its second year, the Tasmanian Tourism Showcase returns bigger and better in 2024! The inaugural one-day event brought together 70 Southern Tasmania operators exhibiting to more than 300 attendees; including key tourism industry stakeholders and students pursuing careers in tourism and hospitality.

This year’s event will expand to a state-wide focus and include a consumer-focussed day, bringing together Tasmanian tourism operators and the community to showcase the variety of products and the regions in which they operate.

Key Event Details:

Princes Wharf 1, nipaluna/Hobart

The aim of the Tasmanian Tourism Showcase is to create an accessible and inclusive event that strives to build industry capacity through awareness and forming new connections. As a state-wide celebration of Tasmania’s tourism industry, success would be 70 to 100 operators from across 4 regions; South, East, North, West/North West.

2024 Sponsorship Levels

Please refer to the 2024 Tasmanian Tourism Showcase Sponsorship Prospectus for package details and pricing. 

Aurora Tier (one available) 

Inspired by Tasmania’s incredible dark skies and the Southern Lights, this tier evokes rarity and beauty and would appeal to a sponsor wishing to form a strategic partnership with the Tasmanian tourism industry.

Coastal Tier (one available) 

This level of sponsorship draws inspiration from the Tasman Sea and Tasmania’s dramatic sea cliffs and rugged beauty. This tier would suit a sponsor with a sense of adventure, excitement and exploration.

Tarkine Tier (two available) 

Referencing the Tarkine region in northwest Tasmania, this tier symbolises the wild beauty of the pristine rainforests in the area. This level would align with sponsors looking to associate with preservation and adventure.

Wilderness Tier (unlimited available) 

Inspired by Tasmania’s ancient Huon Pine, this tier symbolises longevity, growth and sustainability. This level would appeal to sponsors looking for longterm partnerships with Tasmania’s tourism industry, who value environmental stewardship and wish to be part of Tasmania’s legacy of sustainability.

Sponsorship Application:

We welcome the opportunity to develop a package to suit the needs of your business. We are open to collaborative and creative ideas that enhance the visibility of your organisation and our events.

2023 Event Partners

2023 Event Sponsors

The Tasmanian tourism industry acknowledges the Tasmanian Aboriginal people and their enduring custodianship of lutruwita /Tasmania.

We honour 40,000 years of uninterrupted care, protection and belonging to these islands, before the invasion and colonisation of European settlement.

As a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully.

We acknowledge the Aboriginal people who continue to care for this country today. We pay our respects to their elders, past and present. We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands.

We respectfully ask that tourism be a part of that future.

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Mailing address: PO Box 184, BATTERY POINT TAS 7004

Office address: Level 2, 13-17 Castray Esplanade Hobart TAS 7000  

ABN 29 156 395 970

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