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Popular categories, how to become a travel content creator: step-by-step guide.

By: Charlotte · Last updated 18. March 2024 · In: Blogging , Social Media

Are you wondering how to become a travel content creator? Then you’re in the right place!

In 2012 I was on the waitlist for Instagram to become available for Android, and in 2015, I decided I needed to come up with a way to make money online to create more freedom to travel. I knew instantly that I wanted to become a travel content creator .

There weren’t many professional Instagrammers to learn from at the time, nor were brands used to working with influencers, so I made a lot of mistakes in the beginning.

Since then, however, I have worked as a creator for 8+ years and on the other side, for a tourism board. And that means I know a thing or two about how to become a travel content creator and what brands and tourism boards look for when working with content creators.

🌟 Skip the guesswork and grab all my personal templates in the Travel Creator Toolkit !

Article overview

Is a content creator and influencer the same?

Passive income as a creator, 1. learn & plan, 2. find your secret sauce, 3. niche down, 4. pitch & build relationships, 5. build your portfolio, 6. work on your mindset, 7. consistency is key, the travel creator toolkit, remember to pin for later 😉, what is a content creator.

A content creator is someone who produces creative and engaging content for various media platforms, such as Instagram, blogs, podcasts, YouTube, etc. And a travel content creator is, of course, a content creator who focuses on content in the travel niche.

The role of a content creator involves a range of tasks, including generating ideas, researching and writing content, creating videos and shooting photos, editing and proofreading, managing social media accounts, analyzing data to measure the success of our content and reporting results to brands.

A content creator is necessarily not the same as an influencer. These days you can create UGC content for brands that you don’t post on your socials at all. You are also a content creator if you run an informative blog that people visit if they have a certain question.

An influencer, on the other hand, is a person who has built a large following on one or more platforms. They use their influence to promote products, services, or ideas to their followers and can have a significant impact on consumer behavior.

Why become a travel content creator?

Before we look at my step-by-step guide to becoming a travel content creator , I wanted to quickly touch on why. Because, while working and earning money online as a content creator is a lot of fun, it is also a lot of hard work.

Pitching , no responses, endless hours of editing , reporting on results, engaging, building relationships, getting up early and staying up late to catch the perfect light, etc. So you have to want it to be able to stay with it when it gets hard.

Make sure this is something you really want to do, and that you have a passion for photography, video and/or writing. Try it out with some places close to home before you quit everything to head out on the road. Maybe a hotel in your hometown could use some fresh content?

When you are sure this is for you and you play your cards right, you get to explore the most amazing places while receiving email notifications like this:

As you can see, in addition to brand partnerships, you can also set up passive income streams that more or less run on automation while you are sleeping or are out having fun.

And that’s exactly what I want you to experience. The feeling of location and financial freedom. So your office also can look like this someday. It might look like I was in Japan…

Or somewhere in Africa…

But this was actually my office in Norway yesterday. For the last couple of months, I’ve been traveling in my home country, learning to appreciate what I’ve taken for granted for so many years. The incredible beauty that Norway has to offer . So yesterday my mom came to see me south in Kristiansand, and we went to the zoo.

Normally I wouldn’t recommend animal attractions, however, Kristiansand Zoo does incredible work with the conservation of some of the world’s most endangered species. So I’m happy to promote it.

I still had a course update to finish, so I spent a couple of hours working in the most beautiful surroundings and then enjoyed the rest of the day with my mom. Something I would not have been able to do on a regular Wednesday if I was stuck in a 9-5.

Norwegian: Hvis du vil lære mer om passiv inntekt, sjekk ut min norske side her .

7 steps: Become a travel content creator

Now, let’s get to the juicy part. If I had to start over as a travel content creator knowing what I now know, this is exactly what I would do.

How do you plan on making money? Mainly through brand partnerships or are you thinking about additional income streams? Do you want to create a blog in addition to Instagram? Or are you focusing on TikTok? The first thing you should do is make a plan.

My number one tip is that you diversify your income from the very beginning. In addition to brand partnerships, think about how you can make money through affiliates and maybe selling digital products . When I started, I made money through affiliates before I made anything from brands. You can easily share affiliate links for products in your niche through stories or on your blog.

Learn as much as you can before you start so you can go straight for the money, don’t fumble around like I did for so long. Take advantage of living in a time where we have all the knowledge in the world at our fingertips.

There’s lots of free content around, however, I started seeing results when I invested in myself. I truly believe that the transformation is in the transaction. After completing 79 courses these are the very few I recommend:

• Pro Blogger Bundle by Create and Go : Covers everything you need to know about making money online through a blog and social media with affiliates and digital products.
• 6 months to 50k : This course helped me almost triple traffic to Sunshine Seeker, even though I already knew SEO. If you want to have a travel blog as part of your monetization strategy, there’s no one better to teach you than Nina Clapperton.
• Making Sense of Affiliate Marketing : Created by Michelle who earns more than $ 50,000 a month through affiliate marketing.
• The Travel Creator Toolkit : This is my baby, a collection of all the resources I have used over the years to make money as a travel content creator

Build an email list

Have you ever heard the saying, the money is in your list? That’s true for travel content creators as well. And that’s why I highly recommend you start growing an email list from the start.

You can get shut out of your social media and your website can get hacked at any time, your list of people who have chosen to interact with you is the only thing you truly own.

You can create a freebie to grow your list using my free Canva ebook template .

🌟 The reason why I am where I am today, able to travel wherever I want whenever I want, is because of this course (part of the Pro Blogger Bundle). And that’s not an exaggeration! You literally get an email marketing course within the course about creating digital products. Remember that the more passive income you can create in addition to working with brands, the more freedom you’ll have.

What do you know/do better than 8 out of every 10 people? That is what’s going to earn you a lot of money.

Do you draw or paint? Start an Instagram where you draw the destinations you visit. Film behind the scenes of you painting, the destination vs. the painting, etc. I can see so many pieces of content created out of one painting. Someone might already be doing this, I don’t know, but you get my point, right?

Find your uniqueness and highlight it!

Do you love fashion and plan the perfect outfit to fit in with every destination? Do you have a unique photography or videography style that stands out? Do you dance your way through the world? Are you a history buff with a lot of knowledge of historic places?

Use what sets you apart from everyone else for everything it’s worth!

And when you find your secret sauce, niche down. This is something I regret not doing when I first started. You don’t have to stick to one narrow niche forever, but it is so much easier to grow in the beginning when you focus on one thing. As I mention in my free pitching guide , brands are more likely to work with micro-influencers with a clear niche.

Your niche can be a specific destination, weekend guides in Europe, ethical animal attractions, travel with a handicap, street food, you name it. When you create a presence or an audience within a specific niche, you have a much larger chance of getting a yes from brands in that niche.

Just think if a yoga brand was considering working with a general travel influencer with 100,000 followers or a yoga travel micro-influencer with 10,000 followers. They know that most of the followers of the yoga influencer are most likely interested in yoga. However, they have no clue how many of the followers of the larger influencer are interested in yoga.

And when you grow, you can broaden your niche.

Must read >> 23 amateur blogger mistakes you are probably making

Start looking for brands that you would like to work with and put together a list. You can use the pitch tracker in my Travel Creator Toolkit or just Google Sheets.

• Pro tip: Whenever I see one of my fellow travel creators doing a paid collaboration with a brand, I always check it out to see if it’s a good fit with my audience as well. Remember that it’s easier to get a yes from brands who already see the value of partnering with creators.

Follow and engage with these brands on Instagram, only genuine engagement of course. If you already own one of the products or have used a service and have some great content, post it and tag them to show what you can offer.

Then start pitching. And this is a number game, when I first started I sent out 10 carefully tailored pitches every week. You can get one of my pitch templates for free when you sign up above or at the bottom of this page, or you can get all my pitch examples in the toolkit . Remember to also check out my complete pitching guide for micro-influencers .

And start building your audience as soon as possible. My number one advice is to let your followers get to know you through stories. People are more likely to buy from you and support you when they feel connected to you.

Remember that you don’t have to be an influencer with a huge following to work as a travel content creator. You can create UGC content, you can reach out to brands, hotels and destinations to help with their overall online presence, you can take over their Instagram, etc.

It all comes down to how you can help the brand do something they can’t easily do themselves. So think about it, how can you offer value to both the brand and your audience?

UGC content

User-generated content, UGC, is all the rage right now. Think of it as our digital age word-of-mouth marketing. It is original, brand-specific content created by customers and published on your or the brand’s social media, website or used as ads.

I’ve seen a lot of smaller creators earn more money creating UGC than huge influencers with hundreds of thousands of followers.

I recommend pitching a package of videos for the brand to use as ads with a few different hooks so they can test to see what works best. That means you film one middle part of the video and maybe three different intros and outros with different hooks that will catch the attention of their different customers. Then the brand can edit the videos together as they please.

NEW! There’s now also a beginner’s guide to UGC in the Travel Creator Content .

Before you leave home or quit your job, build up your portfolio. You can showcase your skills without having worked with any brands. Maybe you have taken some incredible photos or videos on a previous holiday? Maybe you have done some barter partnerships without getting paid? It doesn’t matter as long as it shows what you can offer!

In the beginning, I put everything together in my media kit (you get five different templates in the Travel Creator Toolkit ). From the media kit, you can link to any online portfolio like a travel blog, Instagram, TikTok, etc.

When I had a few paid partnerships under my belt I created a case study that I sent out together with my media kit. The case study outlined the brief, the content I created and the results I achieved. This is when I started to see some real traction and after a while brands started reaching out to me first.

Remember that all the people you pitch are different just like you and I, so they will be looking for different things. The best thing you can do is just to start somewhere to see what works in terms of pitch copy, media kit, case studies, etc. in your niche. Remember that clarity comes from action not thought!

I believe that success in any area of our lives comes down to 80% mindset and 20% strategy, so I work on mindset first with all my clients. Be sure to read about my 8 best strategies to cultivate a success mindset as a creator.

Because you will hear “no” more than you will hear “yes” in the beginning, don’t take it personally. Sometimes the brands have spent their marketing budget for the quarter and sometimes it’s just not a good fit. That’s all part of being a travel creator.

You might also realize you have some money blocks when you have to ask about a campaign budget or send an invoice. So work on your money mindset from the very beginning. There are lots of free resources on YouTube, I also talk about it in the Travel Creator Handbook in the Travel Creator Toolkit .

For me, journaling also really helped to get to the bottom of why I felt resistance to pitching and asking for money. And I still use affirmations every day.

Ask yourself, is the fear greater than your desire for location and financial freedom? Would you regret not just going for it? What do you have to lose?

Don’t keep yourself from following your dreams just because you are embarrassed to be seen at level one. Remember that those who are now on level 100 once started exactly where you are. The only difference between you is that they went for it!

It also doesn’t hurt to speed up the process by manifesting your dream brand partnerships. I manifested a campaign with the tourism board of one of my dream destinations. It’s not a coincidence that my dream tourism board was one of the very first to reach out to me.

Also, prepare for some interesting experiences on the road. Travel doesn’t always go to plan and that’s just how it is. You can check out my take on the advantages and disadvantages of digital nomad life here.

Consistency in your posting schedule, the value you provide and the look of your content are essential as a travel content creator.

You don’t have to post several times a day on all the channels to grow. The most important thing is that your content offers some kind of value. Why should people care about what you post? Mini-travel guides in the caption have done really well for me recently.

Also, I have found the sweet spot for me, between growing and not getting burnt out, is to post 4 reels and 2 carousels a week on Instagram. Plus 4-7 stories six days a week. Then repurpose this on Facebook, TikTok, Pinterest and shorts if you’re on YouTube.

Want to skip months of trial and error? Get everything I have used to create my travel content creator business . In addition to everything you see above you also get a month’s worth of captions, my pricing guide, case study template, best pitching practices checklist ++

You also get lifetime access to the toolkit and all updates for free (I update and add to it regularly).

Take it from someone who has been a travel content creator since before it even was a thing, and made a lot of mistakes; don’t waste time. Time is the most valuable resource you have, just think where you could be a month or even a year from now if you get started today!

Safety as a content creator

One thing that’s easy to forget on the quest to become a travel content creator is insurance. Remember that regular insurance often won’t cover travel over longer periods of time. And if you decide to go all in as a creator you probably want to stay on the road for as long as possible, especially in the beginning.

Luckily there’s a solution…

✈️ Introducing SafetyWing’s  Nomad Insurance , a travel medical insurance that was created for nomads by nomads. 

🌴 The best part about SafetyWing is that you can purchase a policy even if your trip has already started. 185 countries are covered and you don’t need to let them know about your itinerary in advance. 

💸 And the second best part is that the insurance is subscription-based, you can pause and resume your coverage with flexibility. No more paying for expensive insurance year-round when you don’t need it!

🤩 It’s perfect for people like me, and maybe soon you, who don’t know where we’ll be next month. You’ll find my complete review  here .

Click here to learn more and get a quote!

About Charlotte

Charlotte is the passionate traveler and online business coach behind Sunshine Seeker. She started working as a content creator on Instagram in 2014, before social media was even a thing, and as a travel blogger in 2015. Over the past 14 years she has explored 45+ countries and lived in Oslo, Kraków, Bali and Lombok. Every month she helps more than 50,000 people plan their adventures and learn how to create more freedom by working online.

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19. December 2023 at 07:24

Wow! Your guide for people who want to make travel content is amazing! It gives a really clear plan for success. I like how it talks about making money in different ways, finding what makes you special, and getting to know brands. The toolkit suggestions and tips on staying positive are really helpful too. Thanks for sharing this great guide! It’s super motivating for anyone who wants to be a successful travel content creator!

26. December 2023 at 12:58

I’m happy you find the guide helpful, Xeni! Thank you for commenting 😀

20. January 2024 at 10:02

Thanks for this!

20. January 2024 at 14:16

Thanks for stopping by 🙂

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12 steps: How I turned my passion for travel into a career as a travel content creator

By: Author Monica

Categories Blog , Blogging

Last week I published a blog post about travel content creation and how that leads to blogging passive income (aka, the best way to earn a living ever!) 

The response from you guys was amazing and I’ve had so many follow-up questions. The main question being: ‘How do you turn your passion for travel into a career as a travel content creator, copywriter and blog writer?’

I thought it was time to let the cat out of the bag and share a load of truths. Because it wasn’t my passion for travel that led me to creating content, it was my love for creating content that led to travel.

So a bit about my professional background…

• English was always my best subject at school
• I studied English Language, English Literature, Media Studies and Business Studies at A-Level
• I then did English Language and Literature and uni
• I then travelled for a few years and worked as an online copywriter while I travelled (among other jobs)
• I then did a journalism NCTJ course
• Whilst studying for my NCTJ I also had a paid internship as an Editorial Assistant for a travel start-up
• At this time I became very involved with the travel blogging scene in London
• I then worked at Flight Centre UK as the Social Media Manager
• Whilst still working full time, I started my business as a travel writer, copywriter and social media consultant to travel brands. At this point is was my side hustle but I knew this little startup would soon become my full time gig.
• I then left to blog full time and did extra freelance social media consultancy work to supplement my income (I found this boring but it paid well)
• I then had my first son and focussed entirely on my blog (and my family!)
• A few years later I started to pick up more regular writing work, creating content for brand’s blogs and websites as well as my own.

1. I am a content creator before I’m a traveller

What do I mean by this?

I love travelling. LOVE travelling. But I actually love writing about my travels as much as the travels themselves, if not more! I know that probably makes me a bit of a weirdo but that’s the truth.

Looking back on my childhood, I can see I’ve always been a content creator. As a kid I would make my own magazines, I always kept a journal and I had several penpals who received weekly updates about my life! I loved to draw and take photos too. We didn’t have a family video camera but I would have been all over that if we did!

I loved every element of creating. I even loved stationary and I’d always spend my pocket money on smelly gel pens and fancy notebooks.

I honestly enjoy creating blog posts about everything! I wrote about my morning workout routine last week!

2. I wanted to travel to have adventures to write about

I remember being a young child and writing late-night stories by torchlight in my bed. I got to a point where I couldn’t think of a single thing to write and, rather than put it down to my lack of experience and possible exhaustion as it was long past my bedtime, I thought it was because my life was BORING. I was bored and I was boring and I was feeling boredom in the way only a 10 year old can feel it!

My life needed to be exciting and adventurous and then I’d have lots of exciting things to write about!

And that, my friends, is where my life-changing obsession with travel began!

3. Finding confidence to be ‘a writer’

When I was backpacking, I’d love to spend a day adventuring but the following day I’d be just as happy to sit in my beach hut and write about it on my laptop.

I remember sharing this photo years ago and I had a horrible message from someone basically saying I was a loser for sitting on my laptop while I was in Thailand. I was glued to my screen while I should have been out enjoying the country. That really knocked my confidence for a while and made me question what I was doing. Was writing stopping me from fully enjoying my experience!? Should I be waiting until I get home to write about a place and fully immersing myself in the destination while I’m there?

Thankfully, I now feel confident in myself and I’m happy and proud to be the kind of person who enjoys sitting and writing about my experiences like this!

But you do need to be really into it!

I remember turning down offers to go to parties or have drinks on the beach in favour of sitting alone and blogging. For me, this wasn’t a sacrifice but for many people it would be.

4. I wasn’t paid a penny for years

It’s worth noting that, while I dreamt of a career as some kind of travel content creator, I wasn’t paid a penny for at least four years!. I guest posted on blogs and websites and wrote my own daily blog posts (90% of which went in the trash because they were terrible!)

I then interned with as many websites as I could. These weren’t just travel websites, I interned with fashion, fitness and women’s lifestyle websites too.

5. Internships, internships, internships

I know internships are frowned upon these days because so many of them exploit young people and get them to work for free. There’s also the issue that only wealthy people can complete internships as they can often be 40-hour weeks with no financial reward.

Thankfully, the good thing about writing for online publications is that many internships are also online and can be done flexibly. 

I did about 4-5 unpaid internships before getting a paid internship at a travel website in London.

I learnt so much during all of my internships, even the ones that felt pointless at the time. I learnt about SEO and writing for online audiences, about submitting copy, pitching ideas, rearching topics, interviewing people, turning around copy quickly, editing, finding photos to accompany articles and generally working in a professional writing environment. I also learnt a lot just by sitting next to other writers and seeing how quickly other people worked.

One thing that is so important about making a living from writing is being able to do it quickly. Let’s say you’re getting paid £250 to write an article (whether that’s for a client website or your own) and it takes you half a day then you’re making a decent income. But if it takes you all week then you’re going to struggle!

These internships gave me a much-needed confidence boost and the reassurance that this was the career for me. They also gave me the opportunity to attend networking events and start meeting people in the industry because knowing the right people can be half the battle!

6. Writing for small sums of money

After my internships I started pitching to websites and getting paid small sums for my blog articles. And when I say small, I mean tiny!

I honestly don’t see this as a bad thing. You can’t just show up and pitch your articles to a massive travel magazine and expect to be getting £5,000 page spreads straight away. You need to learn how to pitch, hone your writing skills and learn to produce content that magazines or websites actually want.

Of course, not everyone agrees with this and many experienced writers will struggle to find work because there are always newbies on the scene looking to write for less.

This is true but you also have to start somewhere and this method worked for me.

7. Eventually getting noticed

After years and years I was eventually getting noticed and being paid a decent wage for my writing. Woohoo.

This also went hand in hand with my blog really taking off and having more opportunities as a blogger.

Opportunities come in all shapes and sizes, whether it’s a luxury cruise or the chance to learn about wild camping and bikepacking in Wales!

8. How to ‘get noticed’

There honestly isn’t a ‘trick’ for getting to this stage, it really was just plodding along for years and writing hundreds of blog posts for both The Travel Hack and an array of online sites.

OK, ‘plodding’ sounds like it was a chore. It definitely wasn’t a chore, I loved it. I still do!

It wasn’t just the quantity of the posts I was writing but the fact that I learnt something from each post I wrote. It all feels quite obvious now but it’s little things like realising any article with a number in the title performs best! It took me years of trial and error to figure all these things out. Sometimes you’ve just got to write 100 blog posts before everything seems clear!

And if you see anyone jump in the scene and be an ‘overnight success’, just remember that it’s probably not their first attempt.

9. Having a blog is the best way to promote yourself

Now that I’m an established blogger, 99% of my work comes through my blog. I very rarely pitch for any work as my clients find me thanks to The Travel Hack.

When I do pitch for work, I can use my blog as a portfolio to show my clients what I do. This makes the pitching process much easier and having a huge portfolio of written work means I can almost always show them something similar to what they’re looking for.

Having an online presence often means bigger fees too because you’re not just creating content but you’re bringing your audience with you.

You can often charge more for the travel content you’re creating if you can prove your online following will read or watch what you’ve created!

Let’s say a travel startup ask you to write some articles for their website. They currently have no following and no online presence at all. And you can guarantee that 5,000 of your followers will want to read what you’ve written for them, well that’s super valuable for them! That’s 5,000 new eyeballs on their website and potentially new customers for their product.

So in this day and age, it’s really really important to have an online following and establish yourself as a voice of authority.

10. It’ll be easier if you pick a niche within the travel industry

I know lots of content creators don’t like to pigeon hole themselves into one niche as it feels restrictive, but it will actually lead to more opportunities and more work.

If you choose a niche then you can quickly become the expert in one particular field of travel. Yes, there may be fewer opportunities in that one niche but you’re more likely to be chosen.

Many people over-complicate their niche but it’s actually really simple – what are you an expert at? If you spent a year backpacking around Asia then that’s your niche! If you travel with no luggage at all then that’s your niche. If you live in Yorkshire and write about local places then that’s your niche.

Don’t try and think of some fancy niche that will require new skills and lots of research, stick with what you know now and keep writing about it!

11. Small travel brands need content too

When you think about pitching your articles to publications, you’re probably thinking about travel magazines and newspapers and massive online sites. But don’t forget that travel brands need content too.

When I worked at Flight Centre I was responsible for social media and blog content and I regularly used travel bloggers to write posts for the various blogs. If we had a sale on flights to Thailand then I’d ask my team of travel bloggers to write posts about Thailand. This would naturally bring in organic traffic from people researching the country for holiday ideas. These people were our target audience so it was an easy way for me to promote the Thailand flight sale and send our customers over to the sale page.

Working with Mark Warner to take some promotional images at one of their incredible resorts!

12. Tips if you want to find ways to make money from your love for travelling

The main thing I want to stress here is that if you’re looking for a way to make money from your love for travelling then being a content creator isn’t the only way. 

If your skills and passions lie in writing, photography and video production then yes, content creation is ideal for you.

But if your skills lie in other areas then I’d 100% look into those areas first. You might be an incredible traveller but if you aren’t a good writer then this is going to be a difficult path for you and will constantly feel like an uphill battle.

The Barefoot Nomad has some suggestions for travel jobs but don’t forget that any job you can do remotely (which is a surprising number of jobs thanks to Covid!) can be done while you travel.

Read more: 10 simple hacks to help you work while travelling

Being a content creator as a career

One of the best things about being a content creator is that once you’ve got the skills, you can specialise in any type of content creation.

If you pickup a new hobby or your lifestyle changes then your career can adapt with you.

This blog is a perfect example of that. It used to be back to back travels but now I share more about my family and my life as a mum. I write for my clients about different things like my caravan, paddle boarding and even my new hobby of gardening.

It can be a really flexible career, both in terms of when you’re working and also what you’re working on. You can choose to go down lots of different routes and it’s so exciting!

Having kids as a content creator

I wouldn’t say having children helped my career but it definitely changed the way I worked and REALLY opened my eyes to the industry.

The main thing I learnt was that I could charge for virtually everything.

When I had my first son I had less time on my hands so I’d naturally prioritise my paid work.

I’d email back the brands who’d requested we collaborate with a simple, ‘I’m currently working part time and I’m prioritising my paid work so I can’t work on this right now.’

To my shock, these brands who’d always told me they didn’t have budget would reply with a quick, ‘OK, we’ll pay you then…’

And that was probably the biggest game-changer for me as a content creator!

Monday 14th of February 2022

Really interesting to hear about the journey you've been on to get to where you are today! Your story is very inspiring. Thank you for adding in that it wasn't always glorious and that you had to work hard to become a paid content creator - I think a lot of people forget to mention that bit! I'm currently in Sydney and can't wait until the day when I get to work and travel.

Thursday 10th of February 2022

Love this post. I resonate so much with what you've said. I love to travel but I also like to take photos and write about my experiences. I've had many blogs over the years but I've always been so disheartened with them and never felt like what I was writing was good enough so I always eventually gave up. My husband wants to make videos of our travels / days out and I'd love to get back into writing about them and post them.

From Dreamer to Explorer: How to Become a Travel Content Creator

Imagine having the world as your office. Wouldn’t it be great? If the thought of leaving your 8 to 5 PM job to become a travel content creator sounds like a plan, you’re on the right track!

This guide will be your map and best ally to turning your travel passion into a profitable and successful career. So, let’s spill the details on how to make it happen!

Explore These Travel Templates Hundreds of Freebies for Your Project! Get Freebies

What’s on this bucket list ✈, what is a travel content creator, 1. pick a niche and sub-niche to specialize in, 2. create a personal brand for yourself, 3. select your platforms to establish your online presence, 4. produce consistent and top-notch content, 5. learn how to monetize your content to find a profitable way of living, 6. network and collaborate with travel partners and other creators, and that’s a wrap.

A travel content creator is someone who specializes in producing content for various platforms, including apps, blogs, and videos, with a strong focus on travel.

Whether it’s sharing personal travel experiences, offering tips, or showcasing different destinations, you can turn your passion into a source of income by creating travel content.

As a travel content creator, your main tasks will involve:

• Researching and developing new content ideas within the travel industry.
• Crafting and proofreading content for blogs, social media, video scripts , podcasts, infographics, and more.
• Editing and creating eye-catching graphics, photos, and videos.
• Producing audio content, whether in the form of podcasts or voiceovers.
• Managing and maintaining active social media accounts and a travel-focused blog.
• Analyzing content performance and metrics to gain insights into its effectiveness.
• Exploring opportunities for monetization to generate a sustainable income. We’ll delve deeper into this later on. 😉

🌟 Main Goal

Your primary objective is to provide value (through content) by inspiring, informing, entertaining, educating, and engaging with people who share a love for travel.

Your role involves creating highly engaging content, whether through the written word, audio, or video, to help others plan their trips, discover new destinations, make informed travel decisions, and contribute to promoting tourism and exploring diverse cultures worldwide.

💡 Related Concepts to Look At

You might wonder if a travel content creator is the same as a travel blogger or influencer. While they’re closely related, there are some key differences. Let’s take a closer look at each:

Travel Blogger

Typically, a travel blogger specializes in creating written travel content through a blog or website. In this format, the author shares their views and provides insights into travel experiences, tips, destinations, recommendations, stories, itineraries, reviews, and more.

Travel Influencer

On the flip side, a travel influencer primarily focuses on social media platforms like Instagram, TikTok, or Pinterest to create content. Their main goal is to influence people through their travel experiences and promote products/services related to accommodations, airlines, tourism boards, and cities.

Zero to Pro: 6 Steps to Becoming a Content Travel Creator

To be successful, you need to play your cards right. When you do it right, it’s very likely that by this time next year, you could find yourself working from the stunning landscapes of Australia or crafting captivating content about Ireland. The key to achieving these dreams is planning and having a structured approach.

So, love traveling and want to live from it: ✅ checked. Now, let’s move on to the next steps.

The first step in your exciting journey as a travel content creator starts here, yay! This is the most important step since all your content and work opportunities will revolve around it. 

In other words, your niche and sub-niche will determine what kind of travel content creator you will be. 

Here are some of the most popular travel niches. Read on and choose wisely; later, you’ll become the go-to guru for this niche. 😉

✨ Luxury Travel

As its name suggests, this niche focuses on top-notch travel experiences. From luxury destinations, 5-star hotels, and resorts to Michelin-starred restaurants, exclusive transportation, and activities.

Some of its sub-niches include luxury cruises, high-end resorts, and gourmet dining. So, if you’re ready to enjoy a luxurious life while traveling, this is your niche!

🚶 Solo Travel

When it comes to solo travel content creators, they’re undoubtedly brave souls! If you choose this niche, get ready to explore the world on your own, uncover hidden gems, share tips on staying safe, and discover yourself along the way.

Sub-niches within this category include solo female travelers, adventure seekers, and budget travelers.

🤑 Budget Travel

These content creators are money-saving gurus, proving that traveling and exploring the world on a small budget is possible. Including low-cost destinations, accommodations, transportation, and activities. Who said world exploration can’t be accessible to everyone?

The main sub-niches within this budget travel category are backpackers, travelers specializing in hostels, and budget-friendly places. So, if you’re under a tight budget, this might be the great niche to start in. 

👨‍👩‍👧‍👦 Family Travel

Unlike solo adventurers, these awesome content creators are like the real-life “Cheaper by the Dozen” squad! Following the “better together” mindset, they focus on crafting content and discovering destinations, activities, and accommodations that cater to every family member—considering that safety and fun are their top priorities. 

Within the family travel niche, you’ll find various sub-niches, including specialists in traveling with kids, single parents, and multigenerational families.

🤠 Adventure Travel

Are you a thrill-seeker at heart? Look no further! This is the niche to choose for all the adrenaline enthusiasts out there. These intrepid travelers fully embrace life by seeking adventurous destinations and unforgettable experiences.

The most popular sub-niches in this category focus on extreme activities, outdoor adventures, and sports.

🍉 Food Travel

Are you a foodie with a passion for travel? Then, the food traveler category is tailor-made for you! Food travel content creators specialize in exploring a world of flavors, whether it’s through street food or fine dining, while also uncovering culinary traditions and unknown food paradises.

If you’re ready to savor the best of both worlds, you can choose from these sub-niches: street food, gourmet dining, or wine routes.

🌱 Eco-Friendly Travel

We know that travel can leave a mark on our planet. But there’s this travel niche for those who love travel and focus on Earth preservation. This proves you can explore the world while being a responsible Earth steward.

Within this category, you’ll discover green sub-niches—for example, wildlife conservation, sustainable tourism, and eco-friendly adventures.

🤓 Cultural Travel

Art and culture enthusiasts who love traveling, this one’s for you! This type of travel focuses on discovering the world through culture, art, people, traditions, and historical landmarks.

In this niche, you’re not just exploring the world but delving into more than just its physical beauty. You get to create content that’s not only engaging but also incredibly informative, revealing the hidden facets of the world’s most popular destinations. 

Plus, within the sub-niches for this category, you can opt for specializing in historical sites, cultural immersion, and arts or traditions.

🦁 Wildlife Travel

Now it’s time to see the world in real life and admire the beauty of the wildlife. These travel content creators have a strong passion for animals and nature. It’s common to find them exploring national parks, going on safaris, visiting wildlife sites, and simply discovering the natural wonders of our living planet. 

To become an expert, dive into the Safaris, Underwater life, and Birdwatching sub-niches.

🧙‍♂ Supernatural Travel

If you’re seeking a spooktacular job while exploring the world, this niche might be the perfect fit for you. It specializes in paranormal experiences, including exploring abandoned houses, cemeteries, public places, and more enchanted spots worldwide. 

💑 Couple/Romantic Travel

Calling all DINKs (dual income, no kids) who are in love with love! They often specialize in adventures and dreamy romantic destinations for couples. For instance, The Alcalloughbys are a world expedition couple sharing breathtaking destinations. 

🌴Location as a Sub-Niche Too!

Seeing the array of travel niches and sub-niches gives you a lot of possibilities to choose from.

So, after reviewing the most popular travel niches and sub-niches, you might know the best category for you as a travel creator. But hey, there’s more (about sub-niches), and it’s all about location! 

For example, if you’re a solo female traveler, you could be zooming in on all things Southeast Asia or exclusively exploring the wonders of the US. Or even start in your city and live life like a tourist. 

The possibilities are endless, but it’s essential to understand what you want and make it clear from the beginning for you to make everything easier. 🙌

Once you’ve picked your niche and sub-niche, it’s time to start touching down some concepts related to you as a travel brand.

🕵🏼Identify Your Target Audience

Understanding your audience is the core of your success as a travel content creator! Therefore, to connect with your viewers and craft content that truly resonates with them, the key is creating buyer personas representing your target audience. 

Start by asking yourself essential questions about your audience. For example, their age, location, lifestyle, personality, interests, habits, needs, and preferred online platforms. You can even go a step further and create detailed personas, giving these “characters” names and faces to make them feel real. 😉

This in-depth audience analysis is the secret sauce that will help you create content that meets their specific needs and desires, making your content engaging and valuable . After all, your audience is a big part of your growth as a travel content creator. 

⭐ Develop Your Brand Identity

Let’s talk about building your captivating brand identity as a travel content creator! Think of it like this: your brand identity is what sets you apart, makes you irresistible, and keeps you relevant in the world of travel content. 

✏ So, grab your notepad and get ready to establish your:

💡 Value proposition. What makes you different from other travel creators in the same niche or sub-niche you are? For this section, you must look for other travel creators and identify their strengths and weaknesses. This will give you an idea and help identify gaps or uncovered needs in the selected travel niche market. Also, apply our above steps about niches and target audiences, as they’ll be your guiding stars.

🌟 Personality . As you’re the travel content creator, you’d need to list the three adjectives you want to be associated with. Additionally, consider what will be the tone of your brand. Your brand’s tone sets the stage for your content. Whether casual, humorous, or respectful. 

🏷️ Your brand’s name. Here’s where you get creative! Your brand name can be your name, last name, or even a clever play on words. Just make sure it’s short, memorable, and not taken.

🌈 Visual identity. This is probably one of the most fun parts as we’re going to develop your visual style, AKA travel graphics. Here is all about color schemes , font pairings , your logo , and other assets for your brand. For instance, your Instagram aesthetic , Pinterest pins, travel itineraries, your travel portfolio – you name it!

Luckily, our talented Placeit by Envato team of designers has designed templates for travel content creators like you to make this easier than ever.

Take a look at some travel templates that you’ll love.

🌍 Take your inspo up a notch with this travel marketing guide for content creators! Learn how to create the best strategy for your brand and boost your social media. 🚀✨

Browse More Travel Templates

When you’re starting this exciting journey, one of your key moves is to select the online platforms where you’ll shine.

We all know the temptation to sign up for every available platform can be real 🫣, especially when you’re just starting. But we advise focusing on just 2 to 3 social media channels. 

So, what should you keep in mind when making this choice? Here’s the scoop:

• Where your audience is. Find out where your potential fans hang out and what platforms they prefer to consume travel content. 
• The type of content that is most consumed these days . During the last few years, short and snappy vertical videos have been all the rage. Does that ring a bell?
• Where your potential network, collaboration, and business partners are. It’s essential to identify in which social platforms there’s every likelihood that business partners and travel content creators are to make alliances with them.

Therefore, if we were starting from scratch, we would choose two stellar choices (focused on video content). However, you should never discard a blog to boost your reach. 😉

It’s the king of short vertical videos, especially popular among Gen Z. Additionally, you can find new leads and reach a broader travel audience using this platform.

Many travel content creators swear by Instagram for building relationships. Travel brands commonly promote their destinations, accommodations, and other travel services on this platform, making contacting them through direct messages easier. Instagram is also your go-to platform for building an online presence and nurturing your travel community.

🌏 Pro Tip: Before reaching out to travel brands, make sure you stand out from the crowd by actively engaging with their posts through likes and comments. We’ll dive deeper into this topic later. 

A big part of starting and evolving as a travel content superstar is undoubtedly creating content, also known as your golden ticket. But here’s the thing: it has to be top-notch to make people flock to you.

So, the previous steps will guide you to know what kind of content you should create. But hey, we get it – as a beginner, figuring out what to post online can feel a bit overwhelming. But here are our top recommendations: 

• Get inspired by other content creators
• Explore travel trends and insights
• Collect and document information from various sources about your selected niche, sub-niche, and target audience

✏ If you’re still a bit lost, here are some ideas to post content entirely related to travel:

🤿 Ideas for Posting Content

• Social media VS reality
• A day in your life as a travel content creator
• Restaurants on Earth that feel unreal
• X things in my suitcase
• Hidden gems in (location)
• Come shopping with me in a (country) market
• Traveling from (origin) to (destination)
• Top spots to explore in (destination)
• Maps and travel tips for (your niche target audience)
• Bucket list destinations in (city/town)
• The real side of exploring (spot)
• How to spend (x days) in (destination)
• (City/town) during (season)
• x things you should know before visiting (country)
• You arrive in (location), and this is your view
• x weeks itinerary in (destination)
• What ($number/money) per night gets you in (location)

So, no more roadblocks when it comes to generating content ideas! 😉

⚡Quick Tips:

• Consider your target audience and your passion for travel.
• Think about what you’d like to see as someone who loves to travel.
• Remember that you’re pursuing your dream to make your travel passion profitable, so create content you enjoy and inspire you on this journey.

🛟Life Savers When Recording and Editing Videos

Also, consider these recommendations if you’re a UCG creator and need to edit your videos. These travel video recording and editing tips will save you a lot of time and stress:

🎤 Talk to the Camera and Show Your Personality. What better way to infuse your personality than by showing yourself and speaking directly to the camera? This helps your audience feel more connected to you.

🪩 Integrate Trends (But Don’t Make It All About Them). Trends are fantastic, but they shouldn’t be the sole focus of your content strategy. Mix things up, including informative, educational, funny, relatable, and inspiring content.

📽️ Learn How to Edit Videos and Capture Great Shots. A common mistake made by newbies is filming only from left to right or vice versa. Additionally, to add variety, try capturing moments like sipping wine, enjoying delicious pasta, recording ocean waves, and incorporating this dynamism into your videos. Finally, avoid long pauses to keep your audience engaged.

🤫 Reduce Background Noise. Another critical consideration is eliminating background noise from the beginning, which can disrupt your video’s impact. You can also include a pleasant soundtrack or add a voiceover message.

✏ Polish Your Writing Skills for Captions and Copy . Video creation also involves honing your writing skills, whether you’re adding text to your videos or crafting captions for your social channels.

With these tips, you’re all set to level up your video game and keep your audience returning for more. Check out some real-life examples:

@alexandranraiss Finally getting around to posting about my once in a lifetime, bucket list trip to Tanzania. #africansafari #safari #tanzania🇹🇿 #tanzaniasafari #bucketlist ♬ sonido original - KiaraMarBalto

@izathindwaofficial What you get in Sapa, Vietnam for as low as $16 per night ! 📍 @viettrekking.sapa , Vietnam Rooms starting at $16 per night each boasting incredible mountain and rice field views! If you needed a reason to visit sapa then here it is. *this exact room is the bungalow Mountain View room for $100/night* #sapa #vietnamtravel #beautifuldestinations #beautifulhotels #vietnamhotel #sapavietnam #vietnamtravelers #fyp ♬ original sound - izathindwaofficial

💣As vertical videos take the world of TikTok and Instagram by storm, keep reading How to Make Instagram Reels That Reel-Ly Go Viral to level up your travel content on this app.

🧳Essential Tools to Include in Your Suitcase

Creating content is such an adventure! Your witty mind is your trusty guide to brewing up those fantastic ideas. And when it’s time to add that extra touch of style and professionalism, don’t hesitate to team up with some helpful outside resources. Here are your must-use: 

Your favorite design tool from now on! At Placeit, you can find a wide array of gorgeous and aesthetic travel-oriented design templates. Including logos, mockups, videos, and, indeed, designs for social media. 

The best part is that all our templates are crafted by professional designers who have done their work by diving into the travel world to bring you exactly what you’re looking for – whatever it may be!

Unpack These Travel Templates

🎬 vsco and capcut.

When it comes to giving your images and videos that extra special touch, these online editors are here to make this task easier. And the best part? They’ve got a bunch of cool templates (including trends) to make your graphics look aesthetic.

🔛 Wetransfer

Your future ally in the making! While you’re still building your online presence and gaining followers, keep Wetransfer in your back pocket. This free tool lets you send large files, such as videos, documents, presentations, or portfolios, to your clients.

🔗 Linktree or Beacons.ai

These tools allow you to create a unique link for your travel content creator account. This way, your instagram bio looks cleaner while concentrating all the resources you need. For instance, links to your portfolio, affiliate links, digital products, coaching calls, ebooks, and more. 

AI tools are all the rage right now and can be a powerful idea to equip you with content and collaboration ideas for your travel posts. And even help you write your pitch when you’re trying to approach the travel brands or tourism boards you want to work with.  

🎙️ Teleprompter

This advanced tool works like a floating app to read lines when filming a UGC video. Say goodbye to the stress of memorizing every single line and focus on what matters the most. 

Finally, remember that this travel content creation journey involves developing and honing your skills. Whether it’s writing, editing, designing, or managing platforms, these skills are vital for creating top-quality content and strengthening your online presence.

📌 Last Tips on Travel Content Creation

• Aim to post between 1 to 3 times per day, but always prioritize quality.
• Take a moment to sit down and brainstorm the type of content you’d love to share. Organize it into categories to add delightful variety to your travel content. This not only keeps your content fresh but also simplifies the organizing process for you as a creator.
• Finally, ensure you use relevant hashtags and SEO on platforms like Instagram . This way, you’ll attract the right kind of visitors who share your passion for travel. As your follower count starts to grow, remember to interact with them. Building a tight-knit and beautiful travelers’ community involves listening to their feedback, answering their questions, and creating content that excites them to see.

Wondering how to turn your passion for travel into income? Well, here’s the scoop: diversifying your income sources is a game-changer. However, if you’re immersing yourself into this travel content creation world, consider that it might be possible to earn 0 dollars; that’s why the above steps are extremely important to build a successful travel career.

Plus, remember, even as you become a travel pro, you’re not going to be traveling all the time. So here are some ways to make money from traveling as a content creator.  🤩

🤑 Sell Digital or Physical Products

A great way of passive income is by selling digital or even physical products on a virtual store that contains all the resources to offer to your target audience. Some good examples can be:

• Online Courses
• Portfolio Templates
• Printable Templates
• Travel Ugc Pitch Templates
• Tourism Board Lists

💡Note: They call it ‘passive income’ for a reason! You can be scaling a mountain in Bali, and these content gems or physical products can fly off the virtual shelves without you lifting a finger.

🏄 For diving fully into this topic, keep reading Mastering How to Sell Digital Products: A Comprehensive Guide

🤩 Get Into Affiliate Marketing

Amazon favorites, for instance, are a sensation among the online community in the travel industry, especially on sites like TikTok. So, if your niche involves travel gadgets or must-haves for those long journeys, you can recommend these products through a link and earn a commission for talking about the products you love.

The good news is that many travel and non-travel brands have affiliate programs to help you earn money. Including Placeit with our affiliate program . 😉

🤑 If this sounds interesting, don’t miss out on our guide on How to Get Started With Affiliate Marketing

🚀 Through Social Media

In today’s world, social media platforms are much more than just places to share content. They’re a great ally when it comes to getting some dollars from it, and of course, thanks to your job as a creator. Whether you’re a travel content creator, travel blogger, travel influencer or UGC creator. 

✨How to make money off Instagram : Turn your passion into profit by collaborating with brands, getting sponsored, opening your Instagram shop, and monetizing with video ads. The opportunities are endless!

⚡ How to make money on Twitch : Take the stage as a Twitch affiliate or partner, sell merchandise, seek donations, and go after sponsorships. Your Twitch journey as a travel content creator awaits you! 

🌟 What about YouTube : On YouTube, you can earn from brand ads that appear during video views, join the new YouTube Creator Fund, and become a YouTube partner. 

💡Lastly, regarding making money on TikTok : You can get direct traffic to your online store, use TikTok shopping to promote your products, or create engaging branded content.

In the following step, we’ll reveal two more ways, so stay tuned! 🚀⤵

This step is a cornerstone in building your presence and unlocking a world of opportunities in the travel industry. 

Here, you can have the chance to connect with other creators and reach out to industry professionals, hotels, airlines, and travel brands. So, be sure to follow the steps we’ve outlined above and also the next ones:

@fleur.vonk Learn yourself the skill called (ugc) content creation and eventually the hotels will even reach out to you 🌞✌🏼🛫 #contentcreator #travelcontentcreator #ugccreator #ugcjourney #ugcexample #airbnbcontentcreator ♬ Prada - cassö & RAYE & D-Block Europe

✈ Travel UGC Opportunities

This is a fantastic opportunity for aspiring travel content creators like you! User-generated content (UGC) can be text, video, or images and helps brands promote their products, often incentivizing sales. 

In the online world, real people frequently upload authentic videos of themselves trying out or showcasing products from brands they love. The difference is that this content can be freely shared, either for the joy of recommending a product to their audience. Or to earn extra cash, receive free items and services.

This approach is highly popular because sometimes brands can’t create such content in-house and seek talented content creators who align with their purpose, values, and brand fits. Even if you start from free, you gain visibility and the attention of the brands and travel boards you want to work with.

🤩Did you know you can land a sponsored hotel collaboration even with just a few thousand followers? The real secret lies in the value you bring to the table. And often, the quickest way to get noticed is by becoming a user-generated content (UGC) creator and crafting top-notch content.

🤝 Brand Deals or Brand Collabs

And finally, the most juicy and gratifying way to live life as a travel content creator: partnering with your dream travel brands for sponsorships and collaborations.

This is the ultimate goal, where you, as a creator, work closely with a specialized travel brand to create content that promotes destinations, accommodations, transportation, activities, or anything related to the travel niche. Like UGC, you can receive monetary compensation, complimentary stays, or a combination of both.

✨ Therefore, to achieve this way of monetizing, you’ll need to:

🌴 1. Create a Beautiful and Professional Travel Portfolio

Surprisingly, many travel content creators overlook this crucial tool, yet it’s essential when pitching to hotels, tourism boards, and travel brands.

Your travel portfolio will include information about yourself as a content creator. But mainly, it’ll focus on providing real travel examples of your trips and some statistics of the properties or brands you’ve worked with. 

Now, you might be wondering, ‘But what if I haven’t even started yet?’ Here’s the secret – even if you’re starting from scratch, you can create a compelling portfolio with the ‘fake it till you make it’ mindset.  How? Simple! You can build case studies based on trips you haven’t been sponsored for – perhaps your next holiday. Imagine any upcoming journey as a paid opportunity and use it to create fantastic travel content that you can proudly showcase in your portfolio. Even a local long weekend getaway or a tourist-like exploration of your own city can kickstart your portfolio journey. 

😊💡 Pro Tip:   For helpful visual inspo for your portfolio creation, check out TikTok. Regarding templates, consider browsing Envato Elements . 

🤩 2. Send a Great Pitch to Your Dream Companies to Get Sponsored Deals

Now that you’ve created and got your trusty portfolio in hand, it’s time to craft a pitch in writing or video format. 

A pitch in the travel world is your golden ticket to show why you’re the perfect fit for that specific travel company and how you can bring value through your content.

😎 Here’s what your pitch should include:

• Your name and contact information
• Subject line
• About yourself
• Details about your audience
• Why you want to work with them
• Collaboration ideas
• Benefits for the brand through your work
• Deliverables in terms of content pieces
• Promotion and amplification strategies
• Compensation and terms

😊 Friendly Reminder

Pitching to your dream travel partners and not hearing back immediately is perfectly fine. But here’s the key – don’t give up! You can follow up and might need to send a gentle reminder 3 to 4 times, as sometimes their accounts are flooded with messages. 

But there’s more to it! Make yourself visible, not just in their inbox but also in their feeds. Interact, comment, and show some love by liking their posts. You want to be on their radar. 

And if, despite your best efforts, you’re still not getting the responses you desire, it’s time to re-evaluate your pitching strategy. Showcase and highlight the incredible value you bring as a travel content creator. And create a pitch that lets them know why they can’t afford to miss the opportunity to work with you.

Ver esta publicación en Instagram Una publicación compartida de Melbourne (@visitmelbourne)

🌍 3. How Do You Find Your Next Travel Board or Travel Partner?

It’s 100% sure that browsing the web, you’ll find some seasoned travel content creators generously sharing these valuable resources on their TikTok pages for free. But if you’re searching for a quick and easy solution, we’ve got your back!

Head to Instagram and look for the destination you’re interested in. Look for the official accounts – they usually start with “Visit” or “Explore”—for example, @visitmelbourne . 

Or, take a virtual trip to Google and search for “Melbourne tourism board” and open the official page, and they have all the official accounts at the end. 

⭐Pro tip : focus on cities rather than whole countries – it’s a smoother ride when reaching out. But remember, before you reach out to travel brands, ensure to: 

• Pick a niche and a sub-niche
• Create your personal brand
• Pick your online platforms
• Produce consistent and top-notch content
• Work on building a loyal travelers community
• And prepare to network and collaborate with travel partners

And that’s it! You’re ready to approach those dreamy travel brands, whether it’s an official tourist site, a hotel, an airline, or anything related to travel and tourism. 

Working full-time as a travel content creator might seem easy, considering there’s no need for a degree or qualification. However, while the idea of traveling the world and getting paid for it is indeed exciting, the truth is that it requires a lot of effort, dedication, research, and knowledge.

No one said it was going to be easy, but it’s worth it. You need to trust the process and remember that all the prominent travel content creators were once in your shoes, earning nothing in the beginning and even for months. The key is consistency, keeping up with your postings, and maintaining quality throughout your work. In the end, all your efforts will be reflected and pay off. 

In the meantime, continue developing your skills, staying informed, and remaining up-to-date to demonstrate that it’s possible to have a job that doesn’t feel like hard work. ✨😊✈

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• How To Become A Travel Content Creator
• April 3, 2024
• No Comments

If you aspire to be a travel content creator, it’s essential to understand the key steps and strategies involved in building a successful career in travel content creation while traveling and creating engaging content that resonates with your audience.

As the world gets smaller and people get more connected, it’s becoming increasingly difficult for individuals to get away from their everyday lives. While technology is making it easier than ever to stay connected at all times, this means it’s even more important to take time to disconnect and recharge.

This is why travel blogging has become such a popular activity. It allows you to share your experiences with the world without being tied down to your desk or your phone. The best thing about travel blogging is that it’s relatively easy to start doing. All you really need is a camera , a laptop , and some decent lighting.

In this post, we’ll show you how to get started with travel blogging and start making money from it.

• Table of Contents

1. Find out what your audience wants

2. create content that meets those needs, 3. attach your brand to that content, and then promote it on social media and other channels, 4. repeat steps 1-3 as often as necessary to keep your audience engaged and keep them coming back for more, what is a travel content creator, travel content creator course, travel content creator jobs, travel content creator instagram, how to become a travel ugc creator, how to make money as a travel content creator, travel content creator salary, travel content creator job description, related posts:.

When you’re creating content for your audience, one of the best things to do is to start with their needs. What do they want to learn? What questions do they have? What do they need help with?

As a travel content creator, you should start by asking yourself these questions:

• What are the needs of my audience?
• How can I help them find what they’re looking for?
• What kinds of topics should I cover in my articles and videos?

If you want to become a travel content creator, you need to create content that meets your audience’s needs. This means writing about things they’re interested in and providing them with the information they need. If you’re creating a blog post, consider what kind of information your readers might be looking for:

• Maybe they want to know what to pack for their trip
• Or maybe they’re curious about how traveling can help them grow as a person

Whatever it is, focus on providing that information in a way that will make them feel like their time was well spent.

It’s easy to create travel content, but it’s hard to make sure that it reaches the right audience. You can try posting on social media, but unless you’re a huge brand with a lot of followers, you probably won’t get much traction there.

Instead, attach your brand to relevant blogs and influencers who might be willing to write about or promote your product in exchange for a small fee or some sponsorship deal.

This is how companies like Lonely Planet and Airbnb have become so successful. They’ve partnered with thousands of travel bloggers across the globe who are always looking for new places to go and things to see.

Once you’ve put in all the hard work, it’s important not to let your audience slip away. You need to stay relevant and keep them coming back for more! This is where the real magic happens. Hopefully, by now, you’re getting a lot of traffic from search engines, social media platforms, and other websites.

How Much Does A Travel Content Creator Make

The travel content creator profession is a lucrative one.

A travel content creator can generate up to $10,000 per month from their work, and it’s easy to see why. Travel content creators create a wide range of content for their clients, including articles, videos, social media posts, and more.

• They write about the best places to see in the world and how to experience them.
• They film breathtaking footage that brings their clients’ destination visions to life.
• Also, they design stunning graphics to accompany their written content
• They take beautiful photos that help people imagine themselves on those faraway shores.

In short: if you have an eye for photography or video editing, a knack for writing or creating graphics, or even just a love of sharing travel tips with others, You can make money as a travel content creator!

A travel content creator is someone who produces digital content, such as photos, videos, and written material, about their travel experiences to share with others on social media or other online platforms.

A travel content creator course is a program that teaches skills such as photography, videography, and content creation to help aspiring creators improve their craft and build their brand.

Travel content creator jobs include working for travel companies or brands as a social media manager, content creator, or influencer. Freelance work and self-employment are also common in this field.

Travel content creators often use Instagram as a platform to showcase their work and build a following. They post photos, videos, and stories of their travels and engage with their audience through comments and direct messages.

To become a travel UGC (user-generated content) creator, one should focus on creating content that is unique and engaging, build a following on social media, and collaborate with brands to monetize their content through sponsored posts or partnerships.

Travel content creators can make money through sponsorships, affiliate marketing, advertising, selling digital products or courses, and offering freelance services such as photography or writing.

Travel content creator salaries vary widely depending on factors such as audience size, engagement rates, and types of partnerships or collaborations. Some creators earn a full-time income, while others earn a side income.

The job description of a travel content creator involves producing high-quality visual and written content, building a social media following, collaborating with brands, and engaging with their audience to build a community around their brand.

So there you have it! You now know how to become a travel content creator.

Keep an eye out for future posts where we’ll dive into the details of how actually to create content, how to find your niche, how to make money, and more!

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Solo Travel Story

How to Become a Travel Content Creator: The Making of SoloTravelStory

It’s been three years since I changed my blog’s niche from fashion to travel, but it’s only been a year since I’ve taken my new role as a travel content creator seriously. I was clueless in the beginning. My content was mostly fluffy vacation experiences without any substance. It didn’t generate much interest. OUCH! I soon realised that if I was to succeed in this highly competitive niche, I would have to step up my game.

Now that I’ve settled into travel blogging, I feel confident as a travel content creator. In the hope you may find some guidance and inspiration, I’ll share my reflections and key learnings with you on how I run my blog. “The Making of Solo Travel Story” gives you exclusive behind-the-scenes insights, techniques & tools I use to run my blog and how travel writing changed my approach to content creation.

Table of Contents

Is becoming a Travel Content Creator easy?

Yes and No.

Yes, because you can set up a blog right away and start writing about your travels and experiences online. You are the CEO of your travel blog and decide on the content, its style and tone.

No, if you strive for quality content and want your blog to make some money in the long run. Most travel content creators also aim to improve their writing style and bring it to a professional level. This takes practice, practice, practice, some uncomfortable feedback and painful personal growth. Be ready for it!

My Background : I’m trained in journalistic & academic writing. During the past twenty years, I gained tons of professional writing experience in the lifestyle sector & local news reporting. My writing style tends to be informative and complex, although I try to make it more casual. I’m also a MA linguist; research, word structures, and text analysis are my key strengths. 

Becoming a Travel Content Creator: Basics

I aim to monetise my blog. Therefore, I had to set it up for success early on. The basics for setting up a travel blog include a brand-worthy name and a reliable host. Keyword research to maximise SEO efforts are another step forward in the travel content creation process.

Blog Name Search

Finding a good blog name that is memorable and brandable is important to the long-term success of your blog. Cool ideas and inspiration may not strike right away, but there are certain techniques that can spark your creativity and help you come up with the perfect blog name.

I would start any blog naming search with the following considerations in mind:

• The name reflects the niche. It should be clear from the get-go what the blog is about. If the blog is a travel blog, you need to look for words that relate to “travel”.
• The name needs longevity. It should be snazzy but also age well. Ideally, you will still like the name after many years of blogging. Rebranding a blog and its domain can set you back in your DA and rankings, plus it is costly.
• The name is professional. Make sure the name is professional, fun and won’t make you stumble or feel embarrassed. Best to say the name out loud and see what vibes. “Hi, I’m Carolin and my blog is Solo Travel Story”. Smooth!

I found my blog name using the techniques of semantic field analysis and mind mapping. 

Semantic Field Analysis : the aim is to create a pool and tool kit of words related to “travel” that sound good and inspirational. I started with “airport” and “travel essentials”. Then I listed any words that came to my mind. This brain dump exercise can show you the variety and range of the linguistic corpus that is available to you and help combine words and clusters. From my list, I liked “journey”, “destination”, “check-in”, and “passport”.

The first blog name ideas I got from this exercise were: 

Destination Next, Status Away, Life Offline, Offline Stories, Destination X

Mind Mapping : I placed “travel” in the centre and then chose 4 to 5 strong words from my semantic field analysis. I would let my creativity lead me and create names through compounding, clipping & blending or expressing concepts.

This exercise returned the following ideas: 

Trip-flair, Xenturalia, Runaway to Adventure, Countdown to Destination X, Escape the Grind, Fly Gemini, Solo to Destination X and finally Solo Travel Story.

A reliable hosting provider can make a big difference and contribute to your blogging success. Creating travel content is time-consuming enough, so you should rely on your host for all technical matters and issues. I am with Lyrical Host and I highly recommend their service. They set me up in no time and I was able to start writing right away. I only focus on creating my travel content and I can count on technical support for any problems. They literally do everything for me in the backend. Errors, faulty coding or displays are fixed and sorted within a few hours.

Finding Your Voice

Other bloggers have consulted me in the past asking for travel publication recommendations. I like doing it, but personally, I don’t compare my travel content creation to travel publications, e.g. National Geographic or Lonely Planet.

The reason for this is that the travel writing of an established publication differs from those of a travel blog. They are professional travel journalists and their writing style is more focused on gripping reports and documentaries.

A travel blog is more personal and informative based on your experience. Readers often have shared interests with you, so they are eager to hear about your activities and recommendations. Plus travel content creators don’t limit themselves to itinerary-style posts only. They also share travel tips, advice or pure travel inspiration.

Make sure to spend some time thinking about your niche, and your writing style. Reflect on what is important to you when you share your travel content. Ask your audience and see what resonates best with them. Try out different formats such as: 

– lists

– itineraries

– long-form content (such as this one)

– mostly picture-based content (e.g. Gorlitz – an authentic fairytale town )

– paid collaborations

After two years of travel content creation, my audience loves my coffee culture posts, but I’m also known in the travel community for my Camino hikes and Leipzig promotions. Moving forward I’ll continue to cover these three topics. 

Keyword Research

It took me a while to figure this out, but KW research is the bread and butter of quality content. For me as a travel content creator, the KW research not only determines and keeps the focus of my posts; it can also help me identify content gaps and find suitable KWs that my blog can hopefully rank for. How does this magic work? I can hear you ask.

I use the ever-so-popular tool “Keysearch”. It does not necessarily spit out the perfect KW but it can show you where the opportunities lie and where the content gaps are. The best KWs are the ones with 70+ Search Volume (SV) and a Competitive Score (CS) of under 30. Especially in the beginning when your own DA is low, you won’t be able to compete with other blogs/websites and rank for KWs that have a higher competitor score. This will obvs change the more quality content you produce and publish on your site.

I also go for long-tail KWs (travel content creators) instead of generic ones (creators). Whilst popular KWs have thousands in SV they are often generic and stand very early in a user’s journey. The more refined the KW, the fewer searches there are but those are the users that have an active intent of buying or visiting a specific place. Therefore they’ll translate into customers and sales.

Top Tip : Focus on producing travel content rather than worrying about the low stats and slow growth – especially in the beginning, this can create a toxic cycle that’s hard to break out of.

Travel Blogger Community

I firmly believe that a blog can only grow with the support of others. Not only do I enjoy talking to like-minded people, but I get to learn from their journey. I took inspiration from other bloggers who shaped my style and layout for Solo Travel Story

Hannah was the first person who introduced me to travel research. I remember reading her post on the photogenic Mont Saint Michel . The mix of personal experience, impressions and informative facts resonated with me and gave me an understanding of a balanced travel blog post. 

Caroline’s guides have been a huge orientation for me in terms of text style and formatting. I used her 3 Day in Porto post to find a uniform style with marking links, sections and listing further blog posts. Her consistency resonated with me and I integrated some of her styles for my posts. 

Another blogger who shaped Solo Travel Story is Riana . I’m a huge fan of her opinion pieces and travel advice. She knows how to eloquently voice her views and her diplomatic writing style is an art I aspire to learn. Riana is a huge source for me to keep on learning, as I do tend to be very direct when expressing controversial opinions. Some content of hers that I particularly enjoyed is her What to do when you hate a Place post.

Solo Travel Story wouldn’t be the blog it is today without the support of others. I regularly participate in Twitter chats and am an active part of the travel community. I also run two groups of very dedicated members who support each other with quality comments on their blogs.

IRL opportunities are rare, but they can inspire new ideas and help you create travel content. The best way is to build relationships with PRs and marketing teams, but it takes some effort and luck. Always share your posts with these teams and see if they are willing to build a long-term relationship with you. You can get a free press pass for well-known travel fairs such as WTM, ITB or the Berlin Travel Festival. TBX and WITS are travel conferences.

Keep in Mind : Not all conferences and trade fairs are suitable for you. Trade fairs in particular are primarily used for sales and trade. The sales reps may not be particularly receptive speaking to and working with content creators.

Becoming a Travel Content Creator: Research

I had zero clue what travel writing research meant until I was inspired by a fellow blogger. Thanks to her, I made it my goal to create informative posts based on thoroughly researched information. I tend to overdo it and understand that density isn’t everyone’s taste. I’m still learning and aware that I write a personal travel blog and not a scholarly encyclopaedia entry.

When I travel to a destination, I go on a mission. This is a specific topic that I have in mind when creating my travel content. This way I stay focused on the topic and can use my time at the destination effectively. Before I travel, I have an idea for possible content, but I keep checking back on Keysearch to spot potential gaps. The insights from the KW research give me context and understanding of what I want to investigate at the destination, e.g. when it comes to exploring coffee culture, I research popular coffee shops from various sources and check keyword stats.

Top Tip : Have a mission, but also allow the story to come to you. It sometimes happens that the topic develops by itself; best to keep an open mind and give the topic the time and space for that. Example: my no-nonsense guide to pastel de nata cafes in Porto . I knew I wanted to review pasteis de natas in Porto, but I didn’t want to write a mere comparison. I spiced up my reviews with the “no-nonsense” angle giving them an honest insight into the café scene of Porto with facts and research beyond the pasteis tasting.

Research Tools

During my research phase I consult different sources. After a while, the same names of popular cafés or those to avoid pop up. I use this filter method as a guide, then create my list and add my self-researched cafés to choose from, e.g. for a coffee tour, I look at 10-15 cafés (depending on how long I stay there).

Top Tip : I use voice notes (VN) and flexible notebooks to document my thoughts. My travel content will later write itself down as I type and transcribe my recordings. I add all sorts of information, observations and insights. My notebooks are empty so I can focus fully on my thought process.

Research Supporters

Some destinations have tourist information centres for selling tours only. Whereas others, e.g. Vienna, have information centres to educate visitors. I prefer those and consult these centres for my research. Here I pick up additional material such as books, random facts, leaflets, brochures & local recs. Be careful with the latter though as tourist information centres have an interest in pushing certain businesses (which may not be the best fit for you).

Reliable Tourist Information Centres from My Travels:

Vienna – City Information at the city hall, Friedrich-Schmidt-Platz 1

Brussels – Information desk at Halles Saint-Gery

Quality Material

My research is drawn from external material and based on time spent experiencing the destination. 

Example Vienna : Guilty of it in the past, but moving forward I’ll refrain from writing itineraries based on one time visit knowledge. I don’t like to label something as “the best” when I’ve only been there once. I feel I can make a better judgement when I revisit experiences/destinations and provide expertise to the reader by sharing a time efficient itinerary. Building credibility and trust is very high on my list. 

For my 4 Day Vienna itinerary , I:

• Visited multiple times 3x
• Stayed for 3 months
• Took part in countless popular & local experiences & reviewed them
• Revisited some experiences for a second & third impression
• Collected additional information at the Tourist Information Centre
• Researched and visited highly recommended cafes
• Read two books on Vienna
• Explored neighbourhoods beyond the traditional sightseeing

For my coffee posts, I try to provide a representative sample of 10% (usually around ten experiences) and spend substantial time at a place before publishing content with a specific focus.

Example: Brno Café Culture | Time Spend in Brno 1 week

To write a 3k word post on Brno’s coffee culture I:

• Read an entire book on Brno cafés
• Went on a 2h guided city tour on cafés
• Researched the best cafés from various publications
• (Re)visited 10+ cafes to do my own research
• Attended a coffee tasting
• Consulted tourist info

Becoming a Travel Content Creator: Writing

Writing is a skill that can be learned but requires regular practice. I did this during my studies and also worked as a freelance journalist at the time, so I know the different writing styles. I personally prefer informative content with advanced vocabulary, so my writing style is complex. My audience seems to like it. So it’s all about finding your own voice and figuring out what works well for you. Try out a few content forms and see what works best.

I start by structuring my ideas on paper and when I have a rough outline, I create a first draft. I never write directly in WordPress and use Google Docs, although I often get a lot of impressions while writing and find it more convenient to take notes by hand. My posts are rarely finished in one go. I often leave the draft for a few days and then examine it with new eyes. Sometimes I’m overwhelmed by the sheer amount of information and ideas I want to contribute, so it’s no wonder that creating most of my travel content takes a long time. My content is typically between 3,000 and 6,000 words.

My final draft will go through a Grammarly check. I also use Google Translate which helps me to structure my sentences more naturally, as English is not my first language.

When I first started creating travel content, I focused on fluffy vacation stories. I used a lot of platitudes and irrelevant phrases. My mistake was that I focused too much on myself and didn’t keep my audience in mind.

Example Hotel Review : there’s personal experience “My dreams were vivid that night, making me toss and turn in my bed for hours” vs personal experience “The hotel rooms are equipped with king sized beds and each has a Coco-Mat branded mattress. I tell you they are insanely comfy!” 

To add more value to the text and travel experience, I established criteria. This allows for transparency and may help my readers to also find their travel style, e.g. if I claim something to be “the best” then I share my criteria for evaluation and base of assessment. What I may label as “the best” may not be “the best” to you. 

Another question which has helped me during the drafting stage is “would I read my own post?”. What would I like to know about e.g. 3 Days in Riga? What would I find attractive or valuable enough to justify reading the content? I would focus on and structure my travel content (aka itinerary post) as followed:

1. Motivation for the visit

2. Cost and Spend

3. How to get from the airport to Riga centre

4. Where to stay in Riga

5. Potential activities for Day 1, Day 2, Day 3

6. How long does the activity last, what did I get out of visiting this specific activity, was it worth my time? What can I learn? What did this cost me? Basically answer the question will my resources (time, money, efforts) receive a return on investment (ROI). 

7. Café & Dinner suggestions 

8. My impression of Riga

Travel Content Creation: Clustering

As a travel content creator, I thrive to not only share my travel experiences and hope to inspire others, I want readers to come back and check out more of my content. I’m aiming to produce enough content around one destination so I can build clusters. 

I usually write niche posts first (specific posts) and then create a parent post (summary) which includes links to the niche topics. By the time the parent post is published, I’ll have enough niche content to link up to so the reader stays longer on site. 

Becoming a Travel Content Creator: Promotion

The promotion of my travel content is quite time consuming. To speed up the process, I keep a record of all promo content ever created so I can just copy and paste.

Organisation

I keep a spreadsheet with all of my previous promo tweets. I then only copy and paste these into Tweetdeck . This way, I won’t have to come up with brand-new tweets every time. For each blog post, I got approximately 3 to 4 different promo tweets at the ready and use them in rotation.

Learning & Other Blogging Resources

I don’t really consult blogging resources to improve my content. When I do this, I do it because I want to find out how other bloggers “do” it, but honestly, most people are great at SEO and just know how to (ab) use the system. So I don’t really attach too much importance to them.

As mentioned, I’ve attended quite a few travel conferences in the past, but these tend to be very cliché and can make you feel crappy if you don’t have the big numbers (yet). Fortunately, there are also online offers, such as the Blogger Breakthrough Summit , which takes place in February. It’s an online learning opportunity with fellow travel influencers, and while most use the platform to promote their products, the sessions do have their value. Always keep an open mind, but keep questioning this whole wild ride that is the blogging journey.

Key Take-Aways for Becoming a Travel Content Creator

• There is a very, very small market in which personal experience & travel narrative blogs do well. The majority of travel content out there is information-based content that sells and brings in the $$. 
• Quality travel content creation requires determination, creativity and tons of personal time. Don’t underestimate the efforts that go into travel content creation and don’t get disheartened if the ROI takes a while. 
• SEO is a holistic interplay of various factors, onsite optimization, about me pages and even social media. 
• Itinerary KWs are often favoured by Google over “things to do” lists (higher SV).
• Your blogging journey needs the support of other travel content creators. The community is friendly and supportive. Do reach out if you struggle.

FAQs on how I became a Travel Content Creator

I understand this is quite a lengthy post and you may have some quick questions about how I became a travel content creator. You can, of course, always come back to any section of my post and read in more detail what you’d need for your blog. If you have questions or need help, please get in touch and I’m happy to assist.

Do you travel somewhere with a clear blog post plan in mind, or formulate the post based on your experience, with no or minimal plan?

I usually travel with a mission, as it helps me to stay focused. One area that I always explore is coffee culture & local cafés, but I also like to let a story come to me. This can happen when I research in tourist information centres or find other interesting activities whilst I’m at the target destination. I never structure a post beforehand and do the research first hand at the destination.

Thanks so much for reading. If you’ve enjoyed my Travel Content Creator/ Making of SoloTravelStory post and would like to support my blog & research, you can do so via  Buy Me a Coffee .

Till next time,

You may also enjoy reading:

Create Killer Travel Blog Content And Improve Its Quality

About SoloTravelStory

Blogs about her travel adventures in the world from her London home.

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17 comments.

This was such a great post, Carolin! Thank you so much for including me and your kind words. You’ve actually gone my gears turning for another opinion piece I want to work on. I do admire how much research you put into your posts and all of the organization you do. Inspiring! Lots to learn here for sure.

This was a really good insight into the way you create your posts, and if I was asked what three niches you write around I’d have absolutely chosen cafes, Camino and Leipzig (possibly pasteis de nata too!). I’m impressed with your methodological approach, and was wondering if you have any tips for frequency of posting content? Glad you didn’t go with the name “Xenturalia”!

Great inspo, Carolin! It’s so interesting to learn about your educational background and your research/writing process. It’s no wonder your posts are so thorough! Looking forward to reading more interesting and informative posts from you 🙂

I found this post fascinating and wish I had read it *before* I started blogging! It was really good to understand your thought process when developing your extensively researched and very thorough articles. Lots of great tips as well, especially on keyword research, blog promotion and organisation. You’re absolutely right that blogging is a journey. There’s always something new to learn. And the travel community is very lovely and hugely supportive. Thank you – the post is both interesting as well as very useful!

This is a very thorough and inspirational piece of work and I’ve learned a lot reading through it. Some great tips on how to be a blogger and progress through the stages and what to think about. Interesting to read about your academic and journalistic past ,as I was not aware of that at all. It’s a post that I shall be referring back to as I progress through the stages and need some extra inspiration and thoughts

Lyn (aka Jazz)

Fabulous post and a very interesting look at your process and evolution. I enjoyed picking up some tips and inspiration. SEO research is an area I need to continue to develop. Your words about blogging being a journey is so true — the ups and downs make it a real adventure at time. I agree that the blogging community is supportive and warmly welcoming — how I found you!

Talking about methodology and coming up with an appropriate blog name, this is totally on a different level Carolin 😉 You really pulled-out all the semantics and tricks and approached it almost like science. Your post made me think of my first blog name – LipBum then later turned to Flying Baguette. The blogging journey is like travel in itself don’t you think? We all start from small steps and then giant leaps thereafter 😉

Jan – https://flyingbaguette.com/

I was so naive when I first started blogging, directionless too. I should have taken SEO more seriously earlier. Since then I have tried out different styles of posts to see what works best and what I enjoy writing, which is ultimately when a post seems to do well – when I’m enjoying writing it. It’s always fun to see how far you’ve come, I’m sure you feel the same way. Research is key though, I love attributing fun experiences now to Research. The perks of being a travel blogger

I’m always fascinated by other blogger’s experiences of the writing process. Someone I know once expressed surprise at how long it took me to write a blog post, from the initial idea to hitting the publish button and seemed proud of the fact that he could write a post in 30 minutes. Admittedly not travel but still… I’ll leave you to guess at the quality of his writing. 🙄

Donna Meyer

A very thorough post, Carolin. It is exactly what every beginning content creator needs to know. When I first started my travel blog for older women, I was guilty of writing mainly fluffy personal experience posts, basically personal essays. I seldom do that anymore, since I want both to inform my readers and make some money. BUT…once in a while, I simply have an idea for a post I want to write. There are no good keywords. The readership is likely to be small. But I wanted to write it. So I did. And a couple of those posts have ended up ranking at #1 for a few KWs and phrases. Go figure. Thanks for this thoughtful and deep look at your process.

This is so cool! I love the graphics associated with the post in helping to understand the process. The post is extremely well structured, realistic and extremely useful information. I thought the idea of organization in promoting the content was spectacular, I will definitely use it! In fact I will save this post for inspiration. Keep going with your awesome work Carolin, You are an inspo!

I loved reading this, creating travel content definitely isn’t as easy as some people believe it to be is it! Your posts are always so wonderful 🙂

Christina Four Tickets

We started out travel blog less than a year ago. Reading this was super helpful and informative. I don’t think I’ve come across a post as thorough. Thank you for sharing your experience.

Carina | bucketlist2life

The amount of work you put into a blogpost is absolutely mind blowing. I often think I’m already ahead of the curve by only writing about places I have really visited. I sometimes struggle with the dichotomy between traveling for myself and traveling for the blog. How do you manage?

Great Post, we are similar with the blig researcg missons in destinations. Henry drags me far and wide to find anything dog friendly everywhere we go…

What a great way to look at it and look back along the journey. I related to a lot of what you said, and I hope more people read this because so many people think its easy and not a lot of work -but it really is!

Nic's Adventures

Thanks for sharing these tips in becoming a travel content creator, I did not realise when I moved niches how much work it would involve to write one post, including SEO which I’m pretty clue less about doing, and all the money that I need to fund it all which never seems to be there, hopefully these tips shall help me 🙂

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How to Become a Professional Travel Content Creator

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Destination guides, hotel reviews, and travel tips to spark inspiration for your next adventure

Amy Seder is a travel social media influencer and content creator who specializes in creating lifestyle and travel films and images for some of the largest brands in the world, including Hard Rock Hotels, Hilton and St. Regis. Amy is the co-founder of Away Lands , a blog and production company specializing in photography and creating short films about lifestyle and travel, showcasing a heightened and curated reality.

Amy joins the podcast to discuss her best advice on how to get started as a content creator and how to land your first clients. She also shares her story of how she and her fiancé, Brandon, grew Away Lands together. As well as how they went full time with it, how they’ve landed projects with brands, and so much more.

How did you become a travel influencer and content creator?

“What seems to be a unique story, getting into social media,” Amy begins, “Is I actually came from a commercial photography world. That’s kind of how it happened for me. I started getting interested in photography and video when I was 14. So in my first year of high school, I saved up my funds, to buy this teeny digital camera.”

“I don’t exactly know how I knew I was going to move to NYC and do fashion photography. I just knew that’s what I wanted to do.”  Amy took her first photography classes in the community college in her home town. Following high school she went straight to photography school, with a commercially focused program. “After that, I built a portfolio and moved to New York. I realized that I had absolutely no idea what I was doing or how to get a job. As a photographer, it’s all freelance and as a very young person, it was really overwhelming. It took me a number of years, but I made it through.”

In the episode, Amy shares more of her story behind trying to navigate the fashion photography world in NYC.

She came to realize that “To be a fashion photographer in the commercial industry, it had to be your be-all-end-all. If you didn’t put every ounce of yourself and everything you had into then it wasn’t going to happen.”

So, Amy decided to take a step back. “I had a day job that was paying the bills, and on the weekends enjoyed my life for a while. I started dating Brandon, my now fiancé about 6 years ago. From the time that we started dating, we started traveling and taking photos just for fun. For us it just kind of happened so organically. I didn’t start traveling until I was like 25.”

“We made a trip to Hawaii; my brother was living there at the time. This was very early, I think 2015. I remember seeing a couple of kinds of travel videos on YouTube, but the whole thing hadn’t hit yet! I’d always been playing with video but didn’t really do much or know much about it. We just shot around and then came home and started editing. Very shortly after we started getting all our gear and just jumped in. We were booking our first big trips and it was kind of our hobby, that we were doing outside of work.”

Looking back, do you think having formal training is necessary for someone wanting to become a content creator?

“Necessary? No, absolutely not” Amy shares. “Going to college is important, and obviously not everyone has to do that but it is a very definitive time in your life. For me, I just knew I wanted to do photography right out of high school. It was a bit of a different era at the time. Everything can be learned online now if you have the motivation and dedication to learn everything yourself.” Amy shares in the podcast the benefits of pursuing a formal education, and how it helped her, particularly as someone who wanted to do more commercial photography. On top of this, she shares the power of practicing and creating for yourself, regardless of education and how your content is what’s important for networking and selling yourself. 

How did your first Paid deal come about?

“Our first brand deals were not social posts. For us, way before I was getting paid for anything on IG or Social we were getting paid to make videos.” In the episode, Amy shares how when they started, she cold emailed hundreds of hotels ahead of their trip to South East Asia; pitching videos in exchange for stays.

“The first thing that happened after that trip, was a Sri Lankan hotel chain emailed us and said ‘We have 8 properties, and we’d like you to come out and shoot all of them!’ We were like, ‘This is cool, but this needs to be a whole separate trip, and you would need to pay for it now.’ So we ending up going to Sri Lanka, traveling the entire country for two months, and shooting every property! We totally undersold and overworked ourselves.” 

Do you have a formula for charging for someone who is a more intermediate photographer or content creator?

“Pulling numbers is really difficult,” Amy admits, “But you can kind of think about how many hours this is going to take of your time. How much do you want to make an hour is one way to work backward on that. Then you have to compare that to what going rates are.”

“It’s always a difficult discussion, coming up with what’s an appropriate amount, but there are some of the norms. On Instagram, it’s like $1000 per 100,000 followers, at a high end for a lot of projects. But if someones asked ‘How about you do a post and 10 extra images,’ then you need to add on more for that.”

Tune into this episode of HLBD to hear more of Amy’s formulas for charing clients and usage fees, as well as her tips for pitching, how to use Content Creation as an alternative income stream as an Influencer, Amy’s plans for 2020 and so much more!

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If you enjoyed this episode, go ahead and hit SUBSCRIBE. There is a new episode every Wednesday and I would hate for you to miss a thing.  Click here to subscribe on iTunes .

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All you gotta do is  click here to review , click “Ratings and Reviews” and “Write a Review.” I’ll love you forever!  

Relevant Links:

Amy’s Instagram: https://www.instagram.com/amyseder/

Amy’s Website:  www.awaylands.com

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Home Blog 41 Travel Content Creators Cruising for a Collab

41 Travel Content Creators Cruising for a Collab

Sandy beaches. Snow-capped mountains. Romantic sunsets. Creepy crawlies. Daredevil activities that may leave you thinking, “Oh hell no,” but also low-key longing to give said adrenaline-inducing things a try.

If you follow any travel pages on your social media, this (and so much more) is what you’ll come across. Travel content induces feelings of “I need to live a little”. It is a source of inspiration for your next trip. A glimpse into what else is out there. The other side of life.

In this roundup, we’ve got a whole host of travel content creators bringing us along on their travel escapades. Each one smoothly integrates their other interests with their love for travel. Fashion and travel? Yes, please. Music and travel? Pump it up! Food and travel? Say no more. We’re there.

To top it all off, all these travel content creators are amped and ready for a Collab . Let’s dive in!

• Cacinda Maloney
• Emily Inson
• Joanna Niles
• Kelly Stilwell
• Lauren Thomas
• Rachel Kawate
• Shinta Brown
• Joseph Lucido
• Kshitija Jadhav
• Jordan Botchway
• Purvasha Sahoo
• Jaileene Santana
• Eila Aragon
• Baia Dzagnidze
• Marilena Palazi
• Maya Nguyen
• Naomi Moussa
• Osiris Martinez
• Amorray Marcano
• Pablo Ortega
• Kyana Powers
• Jaclyn Kaiser
• Yueh Wen Lin
• Anna Leigh Wilson
• Erica Andreuccetti
• Amanda Andrews
• Meenakshi Bose
• Danielle Yeager
• Aliyah Sadegh
• Colleen Deere
• Mastaneh Yashini
• Sandy & Vyjay
• Gunel Mahmudova
• Danah Alzobairi
• Alisha & Blesson

Looking For Content Creators Who Will Cross Deserts For You?

Kicking off our list is a luxury travel content creator who loves showcasing the different cultures of the places she travels to.

Cacinda Maloney – @pointsandtravel

Based in Arizona, USA, Dr. Cacinda Maloney is all about travel and wears many hats! This Doctor-turned-full-time-Travel-Expert (so that’s Dr. Travel Expert to you) is the owner and operator of a travel and lifestyle blog – Points and Travel. She’s also a brand ambassador and a digital content creator.

Cacinda is a self-proclaimed knower of the difference between luxury travel worthy of the high price tag and places that are just plain expensive. Her travel days look a little something like this – adventure and culture by day, smart luxury at night!

She documents all this perfectly in her blog – which is meticulously organized to help readers find posts by destination.

Over on her Instagram, you’ll find beautiful pictures of her travels. Cacinda is always sure to leave a good description of the captured moment – even if there are grizzly bears nearby!

Her Facebook page mostly features attention-grabbing images with links to recipes, blog posts, and itineraries. On Twitter, you can find the same format, but never a repeat of posts. In total, Cacinda has over 164k followers across her social media pages. As a Brand, you may want a luxury travel content creator who knows how to adapt their content for each social media platform – and Dr. Cacinda is certainly one of them.

Emily Inson – @thealmostvanlife

Emily – a single female doing whatever she wants – is an advocate for people to do whatever makes them happy! She is also a social media manager and body-positive content creator sharing her journey of self-discovery. Early in 2021, she made the decision to buy a camper van and now travels throughout North America with her dog/ sidekick/ co-pilot @martytheminidoxie and hasn’t looked back!

Whichever video you choose to watch first on Emily’s social media pages, be it Facebook, Instagram, or TikTok, one of the first things you’ll notice is Emily’s amazing personality. You really can’t help but smile.

Another awesome thing about Emily’s travel content is how real it is. Whether she’s showing you coin-operated showers at a campsite; getting work done while parked in a Walmart parking lot; or simply showing you “a day in the life” you can be sure that Emily is going to give it to you straight.

When it comes to Collabs, Emily is not afraid to put herself out there. She’s even asked her followers to help her become a travel partner for Airbnb. We love a content creator who has no shame in scoring in the Collab game! Did we mention she has a terrific engagement rate of 5.3%? We love Emily’s approach to her life and her travel content creator career. You don’t want to miss out on this one.

Joanna Niles – @joannaen

Based in New York, Joanna is an award-winning content creator creating travel, lifestyle, and beauty content. She also founded @blacktravelbloggers – a community of black travel bloggers and travel content creators. Joanna also owns @envoyageboutique and @envoyageswim – offering boho-luxe fashion and quality swimwear. Joanna is clearly busy but loves to highlight the art of balancing life.

Joanna’s target market is professional millennial women who love to travel. As a professional herself, this clearly makes sense. Through her content, from the Caribbean to Paris, you get the sense that Joanna is just living her best life.

Can we talk about her fashion posts for a second? Her chosen outfits are simple, chic, and sophisticated. She does a great job of posting outfit details, as well as giving us some vacation looks too.

If you’re looking for video content, you can find loads of it mainly on her TikTok and YouTube accounts. However, it’s a vibe no matter where you follow Joanna. She’s catering to the professional woman and they love it. With a fantastic engagement rate of 2.8% and a total following of over 11.6k across Facebook, Instagram, TikTok, Twitter, and YouTube, this micro travel content creator is definitely one to watch.

Kelly Stilwell – @kastilwell

Hailing from Florida, USA, Kelly Stilwell is not only a travel content creator but a food content creator as well. She’s visited over 30 countries and has a goal to “bring food and travel together through recipes so you can have a taste before you go”.

For more travel content, head over to Kelly’s Instagram page where you will find beautiful scenery (and hunger-inducing food) from Colorado in the USA to Rome in Italy and everywhere in between.

On her blog, you will also find international cuisine and more details about her trips. What Kelly also offers, however, is a service that helps you plan your travel itineraries based on places she’s actually visited. That’s right, her followers get first-hand info from a pro who will advise them on the best places to go so they don’t have to waste their time. Nothing’s better than a first-hand account!

As far as Collabs go, Kelly is an ambassador for Rocky Mountaineer, a Canadian rail-tour company based in Vancouver that operates luxury scenic trains. If you’re a brand looking for a content creator whose offering is a sweet balance between food and travel, Kelly’s your gal.

Kira – @kirabarbie

A solo world traveler hailing from New York, Kira (who has been to over 17 countries) is also a commercial drone pilot on a mission to inspire others to become digital nomads. Kira is also the founder of Drones and Dresses – a drone videography and photography company with the goal to capture your life moments from a different view.

Peanut butter and jelly. Mac and cheese. Tom and Jerry… some things were just meant to be. The perfect pair. This content creator pairs travel with photography – what a combo! And drone photography no less. Have to say, her pictures are epic. You are bound to catch the wanderlust holy ghost while scrolling through her Instagram page.

Kira is passionate about coaching her followers on how to travel; how to make money traveling (love it); and how to travel cheaply or for free. This clearly shines through her content. Amongst her travel content, she always makes sure to post opportunities for remote work, travel tips, and even travel competitions that will cover most of your expenses.

It’s no wonder Kira has over 20.8k followers on Facebook and Instagram combined, she’s a pro at providing valuable content for other solo travelers and digital nomad hopefuls.

A Collab featuring your brand and Kira… another perfect pair.

Lauren Thomas – @layoverswithlauren

Meet flight attendant Lauren Thomas based in California, USA. She’s a self-proclaimed foodie and the lifestyle and travel content creator behind her blog Layovers With Lauren. Her goal? To help people travel smarter by giving insider guidance. Ooooohhh why do we feel as if we’re getting secret intelligence from James Bond? 😀

If there’s anyone who is the plug for travel inspo, it’s Lauren. While her Instagram feed is mainly filled with stunning shots of the USA from Cleveland to Maui, Hollywood to New York, and many places in between, Lauren has also been busy globetrotting.

Her content has a huge focus on wellness and maintaining a positive mindset, and this shines through her content. When she’s not giving travel tips, her captions are often uplifting:

“Radiating joy and light this season.”

“Choose happiness. Choose it every single day.”

“When you start realizing that every day is potentially an adventure or opportunity, who knows the extent of what great things may come your way when you open yourself up to them.”

If travel, food, wellness, and positivity are right up your brand’s alley, Lauren is the lifestyle and travel content creator you need to Collab with!

Taya Belle – @tayabelletravels

This is Taya Belle from Ohio, USA. Other than being a travel content creator, she is a wearer of many, many hats. This includes model, actress, best-selling author, voice-over artist, and Miss Ohio Plus America 2015. Phew! Her goal is to inspire others to experience the world luxuriously but in an affordable way. Luxury travel on a budget? Where do we sign up?!

First of all, you can find Taya not only on Instagram, but on Facebook, YouTube, and TikTok as well.

Over on YouTube, you’ll find short highlights of her travels. On TikTok, you will find a lot of inspiring content among her travel posts, including words of affirmation. This is where you can also find more insight into her personal life.

For more travel content, Taya’s Instagram is where it’s at. She gives details on the places she’s been – such as what to see there and what she recommends. Taya is also a low-key fashionista, dare we say! She’s always in a cute outfit with a stunning background.

If you’re looking to Collab with a travel content creator who also spreads her wings in a few other categories such as modeling and fashion to name a few while motivating others along the way, reach out to Taya for a Collab.

Rachel Kawate – @rachelkawate

Rachel Kawate is a Chicago-based lifestyle and travel content creator with over 5 years of marketing experience. Through her professional work, she’s come to understand what brands are looking for and how valuable content creators can be in helping promote their campaigns. She’s worked with brands such as CVS, Dollar Tree, and Always to name a few. Sounds like Rachel is the Collab queen your brand needs.

As well as showing us awesome destinations in her backyard of Chicago (including some indoor destinations to protect you from the brutal Chicago winters,) Rachel also takes us along with her around the USA and abroad. She also loves to encourage a positive, healthy lifestyle with her audience (is it just us, or does travel seem to bring out the happies in travel content creators). Well, she’s flashing a welcoming, warm smile in almost all her pictures so, Rachel must be practicing what she preaches!

Rachel’s 15.4k Instagram followers can also look forward to traveling tips such as where to go and what to do, all packed into one aesthetically pleasing feed.

Shinta Brown – @shinta_brown

From Pennsylvania, USA is Shinta Brown; a luxury lifestyle and travel content creator, a licensed cosmetologist, and an entrepreneur with a passion for helping people look and feel good about themselves. Yaaasss, Shinta! We love all that you stand for.

You don’t need to be told that Shinta is all about luxury travel and lifestyle. Just one look at her Instagram feed will tell you that luxury lives here. She expertly blends her travel pictures with captions designed to make you feel good about yourself , “inspiring you to #liveoutyourbeauty your way”.

Shinta is also proudly living that “curvy lifestyle,” giving some fashion inspo to other curvy girls out there. The quality of her pictures is top-notch and her smile and personality are infectious- you can’t help but be drawn to her content. Her follower count currently sits at 10.5k and we are sure that count is only going to grow.

Joseph Lucido – @joseph.lucido

Representing California, USA is Joseph Lucido. He often lives his best life in swimwear and we’re here for it. He is the creator of The Lucido Life – a fashion, lifestyle, and travel blog for young professionals.

Joseph’s content involves sharing his love for fashion, showing the lifestyle he leads, and the travels he takes as a young professional. Sometimes he’s at a spa, sometimes he’s poolside at a resort, sometimes he’s on a cruise. No matter where he is though, he loves sharing some of the wild and exciting times of his life with his audience. Did we mention he has over 258k followers on Instagram and a great engagement rate of 2.5%? It seems many young professionals relate to Joseph’s posts – and relatability is where it’s at!

Joseph is no stranger to Collabs… he’s partnered with brands in menswear and photography. Are your target market young professionals? Joseph is the travel content creator to help you reach them.

Kshitija Jadhav – @theorangeplates

Based in Illinois, USA, Kshitija Jadhav is a self-proclaimed foodie who loves to share her passion with other like-minded foodies. With a total following of just over 6k, this nano food, lifestyle, and travel content creator is just getting started and is on the rise.

As Kshitija says herself, “food is always on my mind” (same, Kshitija, same…) Over on her Instagram @theorangeplates (she has a blog by the same name) is all things foodie – recipes, cooking tips, recommended restaurants, and travel as a foodie. However, for more travel-related content, you want to head over to her YouTube channel which goes by her name Kshitija Jadhav. As an immigrant from India to the USA, Kshitija loves to share travel content related to that and travel around the United States.

You can find topics such as:

“Things to pack when moving from India to the USA”

“Exploring small towns in the USA”

“Indian camping trip – first time camping in the U.S”

In her vlogs, Kshitija often communicates in both English and her native language, which allows her to reach audiences who speak one or the other.

Here lies an opportunity to Collab with a foodie/ travel content creator with an audience both in the USA and Inda. Don’t miss out!

Jordan Botchway – @jordanbotchway

From North Carolina, USA is Jordan Botchway. He’s a travel content creator who also has a passion for lacrosse. This digital nomad has worked with brands as an ambassador, representing their companies at large sporting events.

From his pictures to his captions, Jordan’s Instagram travel content is minimalistic but always inspirational. No wonder. His goal is to inspire his audience to stay adventurous, live the life they dream of and let them know that it is within reach.

Tell you what, a Collab with content creator Jordan is within reach. You know what to do 🙂

Purvasha Sahoo – @foodfashionandchill

From Texas, USA is Purvasha Sahoo. This travel content creator also has a passion for beauty, fashion, and food.

Before this mom-to-be became a mom-to-be, she was all about that fashion and travel life. Scroll down a bit and you’ll see that Purvasha was traveling all over America, showing us some of the best spots to visit.

As a mom-to-be, she’s adapted her content a bit for this current season of her life. Still going on adventures but of a different kind. For example, she and her hubby took on a “Great Indoors” challenge – finding ways to have fun at home. Love it!

She’s still very much into fashion and travel and has even partnered with brands in both industries – including maternity wear as a mom-to-be. This content creator has a superb engagement rate of 5.5% and isn’t stopping anytime soon. Collab with Purvasha and take your brand to new heights.

Jaileene Santana – @jaileenes

Jaileene is a lifestyle, fashion, and travel content creator with over 58.4k followers across Facebook, Instagram, and TikTok.

This bilingual content creator often posts in Spanish, but you don’t need to speak the language to enjoy her content. Ya girl has captured many sites for us to enjoy and has even gone skydiving in Puerto Rico!

She loves a good OOTD (outfit of the day) – of which she has many (thanks for the fashion inspo) and is an advocate for quality skincare and good food!

Jaileene has partnered with brands in the food, beauty, fashion, and health industries to name a few. So she’s no stranger to Collabs. If you’re looking for a seasoned travel content creator to partner with, Jaileene may be the one you are looking for.

Eila Aragon – @eilaaragon

Meet Eila Aragon – an air hostess and travel content creator based in Dubai. She travels a lot due to the nature of her job and clearly has the best time doing it. Her job is her passion and it shows.

In the content creator world, sometimes passion doesn’t shine through. That isn’t the case here. Whether she’s in uniform or swinging into a pool, Eila always looks like she’s enjoying herself to the fullest, giving fashion inspo along the way.

She’s traveled all over the globe, from Mexico to Moscow and many places in between, inspiring her 28.5k followers to go on their own adventures.

There’s an authentic vibe going on with Eila’s content and we love it. It’s not staged – she’s letting us into her air hostess and travel content creator life. It’s beautiful and we believe it. With a phenomenal engagement rate of 7.4%, we get the feeling that her followers are on board with it too. This is a Collab opportunity you don’t want to miss out on.

Baia Dzagnidze – @redfedoradiary

Meet Baia Dzagnidze based in Tbilisi, Georgia. She’s a travel blogger, photographer, digital content creator, and author. Baia has a passion for travel, but beyond that, she is determined to inspire people to get out there and travel the world on a budget.

We’re loving the look of Baia’s Instagram page. It brings about thoughts of a storybook in a way. Her captions are extremely detailed. You’ll find not just a picture, but details (sometimes even history) of a certain place or building.

Her blog – redfedoradiary.com – provides useful information, authentic travel stories, and destination information to help everyone travel the world. The good news is that all the information you read on her blog has been tried and tested by Baia herself and based on her own experience. So, you know Baia will not lead you astray!

Across Facebook and Instagram, Baia has over 7.1k followers. However, considering the high quality of her pure travel content, this blogger’s reach is only going to grow.

Marilena Palazi – @marilenapalazi

Now we head to Cyrpus, home of Marilena Palazi – a luxury travel content creator. She started her Instagram page to share her travel experiences and detail her epic adventures – all while wearing pretty dresses. Well, Marilena did something right because she now has a growing following of 51.4k and an envious engagement rate of 4.3%. Need more reason to Collab with her?

Marilena loves to show off Cyprus and its beautiful destinations – why not? It is where she lives after all. Marilena also does a great job of showing us breathtaking views of her other travel destinations – from Turkey to Hungary, Paris, Italy, and even Greece.

Back to that pretty dress thing? What a great idea! Who knew that a gorgeous dress against a gorgeous background would enhance the photo? Any fashion brands out there?

If you’re looking for a travel content creator who will inspire wanderlust in their followers, Marilena is the creator you should scoop up for a Collab.

Maya Nguyen – @mayamaianh

Maya Nguyen is a Vietnamese fashion and travel content creator based in the Netherlands. Through her content, all her passions converge – fashion, beauty, travel, and lifestyle. Plus she’s a Marketing Communication graduate. Looks like Maya is on the right career path.

This page is all about fashion and travel – sometimes in the same post!

Scenic background 🗸

Location deets 🗸

Cute outfit 🗸

Outfit deets 🗸

Discount codes 🗸

She also loves posting content that tells a story – which, we’re sure, all 10.4k of her followers enjoy. Her really good engagement rate of 3% is proof of that.

Listen. Maya has your fashion and travels inspo covered! Her goal is to inspire women to get out there and travel the world, be confident and be the best possible version of themselves.

This fashion and travel content creator is no stranger to Collabs – having even worked with big names such as Dior. In fact, she’s worked with over 30 brands… and your brand could be next in line.

Naomi Moussa – @naomi_moussa

Also based in the Netherlands is Naomi Moussa. This travel content creator loves and embraces adventure!

First off, the light and energy coming through Naomi’s pictures are on another level. This free spirit seems happiest when she’s traveling and living out her passion. Her smile is contagious – you can’t help but feel her joy in travel even if you’re scrolling on your couch in the living room.

Her Instagram feed is a joy for the senses. Not only does she pose in front of striking scenery, but her outfits are just as stunning. The editing of her photos though (if any) is first class. They evoke all the vacation feels and inspire us to book that next trip!

If you’re looking for a travel content creator whose posts inspire action, look no further than Naomi Moussa. Let’s take a look at what her followers have to say:

“This is a great pic! Makes me miss traveling!”

“So cool! What a style!”

“Beautiful!”

Osiris Martinez – @osirismartinez

Osiris Martinez is a travel content creator based and living her best life in Bali. This digital nomad owns and blogs at Los Mundos de Osiris where she shares content on freelance travel, lifestyle, and wellness. Four years ago, her life was stressful and somewhat “gray” as she says. All that’s changed and now she’s sharing her life in beautiful Bali.

She may be in Bali, but her content is in Spanish. If you’re a brand in the travel industry targeting a Spanish-speaking market, Osiris is a great travel content creator to go to.

Over on her blog is where you’ll find helpful content to help turn your mundane life into one of travel. She left Spain to live in Bali and shares tips on how to make your own version of that reality. By sharing her experiences, Osiris hopes to motivate you to make the change you’ve been yearning for.

Amorray Marcano – @amorraytravels

Meet Amorray, a travel content creator and enthusiast from New York who also happens to be an absolute foodie.

Thankfully, food and travel go together like peanut butter and jelly… like hashtags and selfies… like brands and Afluencer 😉

Amorray does a great job of not only highlighting great restaurants in New York but incredible getaways in the city as well. You could say local travel is her specialty. There’s no need to leave the country in order to experience some adventure when you’ve got it in your backyard.

That said, Amorray also takes us outside the USA on occasion.

No matter what she’s showing us, Amorray’s travel content awakens the wanderlust within us.

If food and travel are up your alley, Amorray is the travel content creator for you. Plus, you can find her on both Instagram and TikTok for double the dosage of food and travel content. Second helpings? Yes, please!

Collab With Top Content Creators On Afluencer

We are home to over 14k content creators from around the world. find a creator within your niche from our easy-to-use app and start a collab today, pablo ortega – @paullenk.

Representing California, USA is Pablo Ortega. This travel content creator has not only written for the global mass media company, Condé Nast but is also the founder of Lyxplanet. This travel platform gives its readers a chance to delve into the unpublished corners of our world and is designed to help people discover their next vacation destination.

Well, our bags are packed and ready! Take a look at the Lyxplanet website and his Instagram page and you’ll be doing the same, trust us!

We love the variety on his Instagram page – each picture is different yet equally wanderlust-evoking.

Can we take a minute to mention his Collabs? You will find quite a few of these littered across his page. From partnerships with brands in home decor to hair care, health to travel, and beyond, Pablo is definitely winning at his Collab game. Your brand could also benefit from his genius strategies… Invite Pablo for a Collab!

Kyana Powers – @kyanasue

Kyana may be from Massachusetts, USA but she’s living it up in Iceland after quitting her 9 to 5 in Boston and selling everything she owned. Her passion for travel content creation and photography has led her to share her adventures with the world and inspire others to get outside and find their own adventure.

Boy, are we glad she did what she did! Even if you’re afraid of the cold, you’re going to want to visit Iceland once you take a look at Kyana’s Instagram page.

This solo travel content creator gives us proper insight into life in Iceland (she’s a selfie pro – a skill brought about by solo travel) “beyond the typical bus tour”. She’s out there rescuing Puffins, going on camper van trips, exploring ice caves, witnessing volcano eruptions, and so much more.

If your life suddenly feels very boring, @kyanasue is the travel content creator to follow for travel inspo. Check out her engagement rate… an astronomical 73.1%… it doesn’t get better than that.

Cole Elder – @officialcoleelder

Cole Elder is a travel content creator and photographer from Tennessee, USA. Music and travel are his forte – often traveling with bands to tell a story.

We love the combination of these niches – music, photography, and travel. When you put them together, you think, “Of course!” It all makes sense yet presents a fresh twist in the world of travel content creators.

On his Instagram page, you’ll get a glimpse of what it’s like to be a traveling photographer for a band. Let me tell you – it looks super cool.

Cole’s photography skills also shine when he’s capturing vacation pictures. He’ll take you through blue waters, exploring hidden caves filled with coral and tropical fish.

While touring with bands and visiting tropical locations are definitely on opposite ends of the travel spectrum, we believe Cole’s unique photography skills are what bring all of his travel content together to make for one intriguing body of work.

Jay Quinn – @jayvogue92

Jay is a travel content creator from South Carolina, USA. This solo traveler is on a mission to help her audience of travel enthusiasts…

… and we think it’s safe to say she is accomplishing that mission. Jay is really great at giving travel hacks and tips such as:

• Getting an international driving permit
• Checking your insurance policy
• How to travel cheaply using miles rewards
• Always use a virtual private network (VPN)
• Never keep your credit cards and cash in the same place
• Highlighting new travel rulings her followers may have missed

We also love how Jay shares her own travel mistakes – so you don’t have to make them yourself! Jay really has her followers’ backs.

Whether she’s flying, driving, on a cruise, bus, on a train, or hiking, Jay’s content is always insightful and inspiring, and she always keeps it real.

One more tip from Jay Quinn – take that solo trip! Sometimes there will be no one to travel with. Travel anyway!

Jaclyn Kaiser – @myrestingbeachface

Jaclyn, from Colorado, USA, loves to experience life. She’s an explorer of hidden gems and loves to share her passion for travel and lifestyle.

When it comes to Jaclyn’s content, think luxury travel meets the (posh) road less-traveled meets solo travel. Her goal is to inspire… “you need it,” she says. Well, after looking at her Instagram page, we agree!

Jaclyn’s page is the stuff luxury travel magazines are made of. If solo, luxury travel was not on your bucket list, it will be! This is one travel content creator on a mission and succeeding.

When it comes to her captions, we love how Jaclyn adds a personal touch. Whether she’s giving tips or recommending where to stay, she’ll let you in on her own experience and lessons learned.

For Jaclyn, travel facilitates transformation – becoming a better version of yourself. Sounds like the perfect excuse to see the world.

“When we see the world and understand it, we understand ourselves and the world around us.”

Yueh Wen Lin – @wen_the_travel_begins

Yueh Wen Lin is a travel content creator from sunny California. Her goal is to give honest opinions about the destinations she visits while creating a bond with her followers.

Yueh Wen Lin’s focus is on budget travel. Don’t get it twisted though. Budget travel does not have to mean lackluster views and boring activities. She still wants you to see hidden gems, and beautiful destinations, and have fun!

That’s where her content really shines. This travel content creator makes sure to give tips, tricks, and hacks that make budget travel super easy, enjoyable, and even addictive! Her reviews are short and to the point but she’s sure to give ample photographs and video content so her followers feel as if they are right there with her.

Did we mention that this bilingual travel content creator posts her captions in both English and Chinese?

If you’re looking for a travel content creator who can pull in an English-speaking crowd as well as a Chinese-speaking one, hit Yueh Wen Lin up for a Collab.

Anna Leigh Wilson – @thebucketlistvagabond

Anna Leigh, a communications graduate from the great state of Texas, is a travel content creator whose travel photography obsession was sparked by her mother’s jobs at NASA and American Airlines. She is also a business coach, a part-time therapist at a hospital, and a contract flight attendant for private jets… And she still finds time for her travel content creation! That’s what we call dedication.

Sometimes she’s relaxing poolside sipping a cocktail, sometimes she’s jumping out of a plane or exploring a canyon… get you a content creator who can do both!

No matter what adventure Anna’s on, she definitely looks like she’s having a good time… and there’s no doubt her followers are loving every bit of it.

“What a vibe”

“Girl, you deserve so many more views than you’ve got, those reels are incredible.”

“Rome is epic! Looks incredible, thanks for sharing”

“This video is so cool!”

Anna Leigh has also stacked up a few partnerships with various brands and trust us, this is one travel content creator you WANT to Collab with. You know what to do!

Keri Baugh – @bonvoyagewkids

If you’ve ever been told that travel has to stop once kids are in the picture, you need to follow Keri from Massachusetts. She’s a mom of 3 and the founder of the blog Bon Voyage. She is on a mission to show you that your love of travel does not have to get tossed out the window once you have kids.

In case her Instagram handle wasn’t an obvious hint, family travel is where it’s at here on @bonvoyagewkids. But don’t worry, Keri won’t let you lose your mind trying to figure out how to navigate it all… She’s generous with tips and hacks to make your vacation with the family go smoothly. Keri also gives great suggestions on places to visit that will keep the kids busy and entertained.

Keri has so much to share that you won’t find much repetition between her Instagram and TikTok content. Plus, for more details we suggest visiting her blog – it really is the plug for family travel.

This is one travel content creator with a lot to offer her followers and who is definitely worth Collabing with.

Erica Andreuccetti – @raisingontheroad

The Andreuccetti family are from the USA and are self-proclaimed full-time travelers and family travel experts.

When they say full-time, they mean it. The Andreuccetti family quit their 9-5 jobs, sold 90% of their belongings, and moved into an RV.

If living a life on the road sounds like the stuff dreams are made of, you need to follow this family. They’ve been showing us some of their RV renovations (extremely inspiring, FYI), homeschool life on the road, RV life in general, and their travel destinations, of course… even how to squeeze in date night when you’re constantly on the road!

From travel to home decor/reno, education, kid’s entertainment, and beyond, there is so much potential for a Collab here. And if you simply need the inspiration to make a big life change and fulfill your travel dreams @raisingontheroad is one content creator to follow. Family travel is doable, y’all!

Amanda Andrews – @travelhappyamanda

We’ve got another family of travelers on the list! This is the Andrews family from Ohio, USA. Travel-happy Amanda and her travel-happy family – which includes her husband and 2 kids – are big on family adventure.

If you still need convincing that family travel is not only doable but enjoyable, take a look at Amanda and her family. Have you ever seen so many smiles?

Amanda not only doles out fantastic family travel hacks but showcases vacation destinations and resort reviews so you have a good idea of what to expect for your next trip. Thanks for doing all the hard work, Amanda! Prepare to experience some travel envy and be inspired at the same time! Here’s what some of her followers have to say:

“That is a gorgeous hotel. Like wow.”

“I’m ready to go.”

“This looks like the most fun tour ever!”

“That looks and sounds like an incredible time.”

As far as Collabs go, Amanda has partnered with brands in travel. This travel content creator has a lot to offer, helping to bring family travel to the forefront. They could also help bring your brand to the forefront. Get in touch with Amanda!

Meenakshi Bose – @backpackingwithmylens

Meenakshi, hailing from India but currently based in Seattle, is a lifestyle and travel content creator whose specialty is budget-friendly travel. She is also a lover of photography, food, and birding.

This globetrotting travel content creator has taken us along her journey from India to Morocco to the United States (and a few other places in between). Details of her various global trips can be found on her blog – Backpacking With My Lens.

Now that she’s currently in the USA, Meenakshi is focussing on travel within the States – whether it’s in Seattle (she’s a strong advocate for being a tourist in your own city), Las Vegas, or anywhere in between.

Not only does she give suggestions of places to see and her reviews, but she also shares content on various restaurants to try (that’s the foodie in her), as well as photography content and a glimpse into her birding passion.

We love how well-rounded Meenakshi’s content is and strongly believe that a Collab here would be a solid investment.

Danielle Yeager – @happilyeverdanielle

Danielle, a 20-something-year-old from upstate New York, is always ready for an adventure. She’s a lover of all things Disney and always likes to look at the bright side of things…

Once you take a look at this travel content creator’s Instagram page, you too will soon find yourself looking at the bright side of things. This is a page of absolute joy and positivity.

It’s Disney all the way here. Disney trips, Disney outfits, Disney merchandise, Disney snacks, Disney drinks, and so much more Disney!

Sure, she does let us in on other trips, as well as some of her favorite restaurants… but if Disney magic is what you’re looking for, Disney magic is what you’re going to get! Bibbidi bobbidi boo!

Danielle also has many Collabs under her belt. She’s partnered with brands in clothing, haircare, luggage, and health. She may be all Disney, but she knows a good Collab opportunity when she sees one…

Aliyah Sadegh – @lapetitemangeuse_

Beautiful destinations and good food. Those are Aliyah’s addictions. Hailing from Washington, USA, this foodie, and travel content creator is on a mission to share her love for food and travel with you.

We ain’t mad at Aliyah’s choice of content… food and travel have always been a perfect match and Aliyah does a great job of combining the two niches.

Whether she’s showcasing a restaurant or a travel destination, Aliyah’s images and videos are really top-drawer. Consider your wanderlust activated!

Prepare yourself for gorgeous scenery, informative captions – which also happen to be posted in both English and Persian, and some of the best cuisines the world has to offer.

Warning… major FOMO may be experienced. Here’s a look at what her comments section looks like:

“Omg I want it all”

“Wow this restaurant looks amazing!!”

“I loveeee this so much. Stunning reel”

“Love all the locations you share.”

Don’t miss out on a Collab with @lapetitemangeuse!

Katie Ca – @katiewentthere

Meet Katie, a marketer by day and beach bum on weekends 🙂 She loves the ocean, having recently lived in Puerto Rico, and is now currently based in Florida. She also loves all things coffee and travel. Excellent choice!

Are you like many of us and can’t wait for the weekend to begin? So is Katie… as she says, “Sometimes the weekend just can’t come fast enough.” We feel you girl.

Katie is another travel content creator who is a believer in exploring the state or country you’re in. While she was in Puerto Rico, she took us around and helped us #discoverpuertorico alongside her. Now, she’s in Florida and not only showing us around the state but taking us to other destinations in the USA as well.

She can also assist with travel itineraries… more information about that is on her website.

When it comes to Collabs, Katie has experience with that too and is keen and ready to add more to her portfolio… could it be your brand up next?

Colleen Deere – @mizzdeereioustravels

Meet Colleen Deere. She’s an Irish girl living out her Australian dreams! Her longing for adventure and exploring sparked the idea to create her blog – Mizzdeereious Travels. Her life motto? Carpe Diem! Seize the day!

Colleen’s focus is on exploring our “mysterious world,” and part of her content focuses on travel tips, adventure, and city breaks.

We mentioned that this travel content creator is living her Aussie dreams. That’s because she’s living in Australia and exploring as much of it as she can! Australia has A LOT to offer, so rest assured Colleen’s content is the gift that keeps on giving.

Whether she’s exploring wormholes or soaking in the beauty of cherry blossoms, Colleen shares it all.

That’s not it. Colleen also shares content on other countries she visits – her home country Ireland, as well as other dreamy destinations such as Venice, Santorini, Milan, and more.

Collabs? Colleen’s a pro… you can see her long list of partnerships on her Afluencer profile. Your brand should be on it. 😉

Mastaneh Yashini – @mastan.travel

“Explore with emotion,” says Mastaneh Yashini, an engineer-turned-travel-content-creator based in Canada. Her goal is to encourage others to follow their passion and live their best life.

We love how Mastaneh’s content is all about the experience and not about flaunting material things. Traveling for the pure love of it… we can get behind that.

Her Instagram page has an excellent mix of images and Reels, ensuring her followers never become bored with her mode of delivery. She also has a great sense of humor, with comedy intertwined in some of her posts. How refreshing!

Mastaneh also makes sure to show you different types of destinations – from Hawaii to the archeological site of Chichen Itza in Mexico, to Munich, Switzerland, and more, it’s almost like “where will she go next?”

Mastaneh is another one of our travel content creators on this list whose captions are in both English and Persian. If the Persian market is on your radar, Mastaneh could help you tap into it with a Collab or two!

Sandy & Vyjay – @imvoyager18

This couple has travel running through their veins – even before they met each other. Now that Sandy and Vyjay are together, it’s double the passion for travel. They quit their corporate jobs, said goodbye to their fat salaries, and embarked on a limitless journey of travel content creation.

If you’ve ever wanted to travel to India, @imvoyager18 should be your go-to resource for what the beautiful country has to offer: Buddhist monasteries, sports stadiums, Gothic churches, tropical forests, holy rivers, festivals, and SO much more.

Sandy and Vyjay do an excellent job of celebrating the beauty of their country while living the travel life they’ve always dreamed of… inspiring followers along the way.

“That’s just superb.”

“This is the best thing on the ‘gram today.”

“Beautifully captured.”

“An absolutely magical place indeed.”

“Wow would love to visit there.”

The comments section speaks for itself… their followers are soaking up every bit of content Sandy and Vyjay deliver and keep coming back for more. A big plus in a potential Collab partner, right?

Gunel Mahmudova – @gunel.mahm

Meet lifestyle and travel content creator, Gunel, based in Germany. When it comes to content creation, she believes that love for what you do adds more value to your audience. We couldn’t agree more…

Gunel ain’t really about that solo travel life. As she says, “it’s more fun with friends.” We say, “to each their own!”

She also says that a summer spent without getting tanned is a wasted summer in her opinion… We love her approach to life!

Gunel shares snapshots of her various trips; to Azerbaijan, Switzerland, and London, to name a few. The vibe here is of a woman doing her and bringing her travel dreams to life.

When it comes to Collabs, Gunel has many to showcase. She has partnered with brands in clothing (hello, Fabletics partner), accessories (is that you, Pandora), and even health and is ready to add more brands to her list. Don’t miss out!

Danah Alzobairi – @this.is.danah

Meet Danah from Kuwait. She’s a lifestyle and travel content creator with one big mission. Ladies, listen up, this one is for you… She wants to… inspire women to travel!

This is another goal we can get behind! Ladies, if you’ve been bitten by the travel bug but aren’t sure about solo travel as a woman, you need to follow Danah for inspo. Once you see her living her best travel life, you’re going to want to hop on the next flight anywhere!

Danah’s Instagram page is littered with Reels showcasing her various destinations. Listen, sometimes an image doesn’t capture all that needs to be seen! Her Reels come with awesome background music… it’s a vibe over here, ladies!

She also loves the phrase, “Dolce far niente,” which, loosely translated means, the sweetness of doing nothing. Sounds like something we could all do with now and then!

We could go on and on… and clearly, as a woman myself, I’m inspired to travel. Thanks, Danah! We’re also sure that you, dear brand, are motivated to invite Danah to Collab.

Alisha & Blesson – @hat_explores

Meet Alisha and Blesson from Australia. They’re a young couple determined to experience something new every weekend… who says you have to wait for the big trip to travel?

We’re loving these #couplegoals. Plus, they’re inspiring other young people to get out and explore new places, even if it’s within walking distance from their homes.

This couple’s focus is on exploring Sydney as well as smart travel in Australia in general. We’ve mentioned before that sometimes you don’t need to leave your city or country in order to indulge in your passion for travel. Sometimes hidden gems are right around the corner. Alisha and Blesson show us exactly that through their content.

They give suggestions on what to do in certain towns or places (we’re talking long lists), ideas for date nights, and even restaurants to visit. They pretty much cover all bases so your weekends will be booked for a long time to come.

The lovely couple has secured quite a few Collabs and we have a feeling they’re only getting started.

Wow! What a round-up of travel content creators! What do we love about them? Other than their travel-inspiring content that is expertly blended with other interests, they are all pouring out large quantities of positivity. What a happy bunch! Look no further than this talented group of creators for a travel-inspired Collab.

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5 reasons why lower taxes mean better deals for consumers and retailers

On Tax Day, NRF finds it opportune to reflect on the immense benefits that the lower individual and corporate tax rates ushered in by the Tax Cuts and Jobs Act have had on both consumers and retailers alike.

Individual tax reductions have injected vitality into the pockets of millions, fueling consumer spending and bolstering the economy. Simultaneously, the corporate rate adjustments from the TCJA have catalyzed investment and economic expansion, fostering innovation and job creation.

Read NRF’s latest press releases, reports and blog posts on the  economy  and the retail industry. 

According to a notable economic study by the National Bureau of Economic Research, the repercussions of a higher corporate tax rate would reverberate significantly onto consumer prices, with a third of any tax increment being borne by consumers in the form of elevated prices.

Here is how lower tax rates from the TCJA have permeated and invigorated both consumers and retailers alike across the economic spectrum.

Empowering consumer spending

Lower individual tax rates have increased disposable income throughout the economy, increasing consumer spending on goods and services, including retail purchases. Increased consumer spending has driven demand, leading to higher sales for retailers across the country. It has been a win-win situation — a higher standard of living for consumers and higher sales for retailers. 

Catalyzing job creation and retail employment

The retail industry is a major contributor to job creation, employing millions of Americans across the country. With a globally competitive tax rate from TCJA, retailers have been able to expand their operations, open new stores and invest in their workforce. This has led to more job opportunities for retail associates, providing more opportunities for stable employment and growth within the industry.

Nurturing small businesses

Small retailers are the backbone of the local economies, and they all benefit from lower taxes. TCJA tax rates have helped small businesses reinvest in their enterprises, upgrade infrastructure and better serve their communities. This has resulted in a more vibrant retail landscape, offering consumers a variety of choices and contributing to the unique character of every neighborhood.

Fueling economic growth and prosperity

A thriving retail sector is a key contributor to overall economic growth and prosperity, and a globally competitive corporate tax rate has helped the retail sector thrive. When retailers prosper, they pay higher wages, invest in employee training and contribute higher tax revenue through sales and corporate taxes. A strong retail industry benefits the entire economy, increasing economic prosperity for millions of Americans.

Fostering competitive pricing and innovation

TCJA tax rates have encouraged research and development and driven innovation within the industry. From technological advancements to improved customer experiences, innovation spurred by lower corporate taxes benefits both consumers and retailers alike.    With all these reasons in mind, NRF strongly supported the Tax Cuts and Jobs Act that has been so incredibly helpful in propelling both consumers and the retail industry toward sustainable growth and prosperity, serving as a catalyst for economic expansion. TCJA tax rates have meant more resources for consumers to spend, while also enabling retailers to invest in their businesses and contribute to the overall economy, making the American dream more tangible with every purchase.

ORIGINAL RESEARCH article

This article is part of the research topic.

Climate Strategies and Deep Uncertainty

Job Creation and Decarbonization Synergies in Latin America: a Simulation-based Exploratory Modeling Analysis Provisionally Accepted

• 1 Frederick S. Pardee RAND Graduate School, United States
• 2 Monterrey Institute of Technology and Higher Education (ITESM), Mexico
• 3 RAND Corporation, United States
• 4 Inter-American Development Bank, United States

The final, formatted version of the article will be published soon.

This study employs an Input-Output simulation model to assess the potential employment effects resulting from investments in 40 sector-specific decarbonization transformations across Latin America and the Caribbean. Using a Multi-region Input-Output framework (Eora26), our findings indicate that investments in energy production and buildings sectors offer promising job creation opportunities, averaging 5.5 total jobs per $1 million invested. Similarly, in the waste, industry and agriculture, forestry, and land use sectors demonstrate significant potential, yielding approximately 5 total jobs per $1 million. The analysis models investments as demand vectors, producing results for 17 countries in the region. These estimates endogenize the diverse economic structure and state of development of these countries. We argue that country-level analysis is needed to identify climate strategies that maximize job creation while achieving net-zero emissions.

Keywords: Employment1, Labor Markets2, climate change3, Decarbonization4, Latin America and Caribbean5

Received: 16 Nov 2023; Accepted: 15 Apr 2024.

Copyright: © 2024 Esteves, Molina-Perez, Kalra, Syme and Vogt-Schilb. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY) . The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

* Correspondence: Mr. Fernando Esteves, Frederick S. Pardee RAND Graduate School, Santa Monica, United States PhD. Edmundo Molina-Perez, Monterrey Institute of Technology and Higher Education (ITESM), Monterrey, 64849, Nuevo León4, Mexico

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