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Margot Robbie and Stylist Andrew Mukamal Team Up for ‘Barbie: The World Tour’ Fashion Photo Book

By Angelique Jackson

Angelique Jackson

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We’re living in the age of “ Barbie ,” and nowhere has that been more evident than the custom fashions Margot Robbie and stylist Andrew Mukamal curated for the billion-dollar grossing movie’s press tour.

Since debuting the first look at “Barbie” at CinemaCon in April 2022, Robbie has rocked Barbiecore styles on nearly every red carpet and press appearance (most recently stunning in custom Armani inspired by 1977’s Superstar Barbie at the Golden Globes ), all of which will now be commemorated in the fashion photo book “Barbie: The World Tour.”

The press tour for “Barbie” sent Robbie, writer-director Greta Gerwig, and the cast on a summer world tour, with stops in Toronto, Canada; Sydney, Australia (Robbie is from Queensland); Seoul, South Korea; Mexico City, Mexico; Los Angeles, California; and London, England. At each of these stops — and at the airports — Mukamal sourced or commissioned dozens of outfits that were a nod to a look worn by the original doll.

But when the “Barbie” press tour was cut short due to the onset of the SAG-AFTRA strike in July, a press release announcing the book explains, Robbie and Mukamal “worked with renowned fashion photographer Craig McDean to shoot her in the looks exactly as they were curated: Schiaparelli in Los Angeles, Vivienne Westwood in London, vintage Chanel with matching Streamline luggage at the airport, and beyond.”

Vogue recently touted Robbie’s “Barbie” wardrobe as confirmation that “method dressing is here to stay,” but, for Variety’s recent cover story saluting LuckyChap as 2023 showpeople of the year, Variety posited that, in some ways, the looks were an extension of her vision as a producer.

In her eyes, the “experience” began the moment paparazzi captured her and Ryan Gosling filming a scene on the Venice Boardwalk, roller blading in ‘80s-style multi-colored spandex and neon yellow kneepads. Onscreen, Barbie is wrestling with the discomfort of being perceived for the first time and Robbie, too, was aware that they were being watched.

“That’s when we started entertaining the audience,” she explained. “We started crafting the marketing campaign before shooting began. It needs to build to crescendo, to have mystery. All the things that you’d put into a narrative story, we should be looking at that holistically for the campaign too.”

And promoting the movie is part of that experience.

“Our vision of ‘Barbie,’ both as a character and the movie, is joyful and unapologetic,” Robbie concluded. “So, here are these big, bold, joyful looks. They also have a lot of craft in them, and they are rooted in history, and brilliant designers worked really hard.”

The book hits shelves on March 19, from Rizzoli publishing, and features a foreword by Edward Enninful, introduction by Margaret Zhang and an afterword by “Barbie” filmmaker Greta Gerwig.

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'Barbie' Global Tour Will Take Margot Robbie & Ryan Gosling to Eight Cities Around the World

Grab your rollerblades, Barbie and Ken are coming to a city near you.

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What's Barbie About?

While the iconic doll has had her fair share of animated films for at-home viewing, this will be the first time a live-action adaptation will make its way into theaters. Starring Robbie and Gosling as the film’s main Barbie and Ken, respectively, the storyline follows Barbie after she’s been booted from Barbieland, given no choice but to make it in the real world. Boasting a star-studded cast, the film will also feature performances by Simu Liu , Kate McKinnon , John Cena , Dua Lipa , Issa Rae , Rhea Perlman , Will Ferrell , Kingsley Ben-Adir , Michael Cera , and so many more. The third feature from Gerwig, Barbie follows the director’s successful and Academy Award-nominated films, Lady Bird and Little Women .

Hear about the Barbie tour straight from Gosling and Robbie in the promo below and stay tuned for more information on when you can expect the Barbie Corvette to drive into a city near you.

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Barbie, the Book

A bookstore event for the newly published “Barbie: The World Tour” brought out the die-hards.

Four women, three of them holding large-format “Barbie” books, chat in a bookstore.

By Alex Vadukul

Some 200 Barbie fans braved a hard rain on Wednesday evening as they made their way to the Rizzoli bookstore in Manhattan for the release of a coffee-table book celebrating the doll’s fashion history.

Inside, some took off their raincoats to reveal pink skirts, scarves, sweaters and blazers. Before a panel discussion began, they helped themselves to pink velvet cupcakes and rosé.

Two friends in the crowd, Carol Torre and Anahy Antara, reflected on their fandom.

“I don’t really know much about the book,” Ms. Torre, an accountant, said. “I’m just here because I love Barbie.”

“I’ve been hitting thrift shops to try to pull off Barbie’s style ever since the movie came out,” Ms. Antara, a university administrator, added. “The truth is, lots of us still want to be Barbie. Sure, I’m all for bra-burning and feminism, but I still want to be like her.”

Published by Rizzoli and authored by Margot Robbie and her stylist, Andrew Mukamal , “ Barbie: The World Tour ” explores the Mattel doll as a style icon. Its pages are filled with portraits of Ms. Robbie, the star of Greta Gerwig’s blockbuster film, wearing outfits including a Givenchy dress inspired by Gay Parisienne Barbie , and a Miu Miu ensemble recalling Evening Splendor Barbie .

Fabien Baron art-directed the project, and the fashion spreads were photographed by Craig McDean . The book also includes handwritten tributes on Barbie’s cultural influence from designers like Donatella Versace and Manolo Blahnik.

The evening’s talk, moderated by the journalist Esther Zuckerman, featured Mr. Mukamal, Mr. Baron and Mr. McDean.

barbie fashionistas world tour

Mr. Mukamal said the book was conceived as a way to show off looks that never made it to red carpets, because of the monthslong actors’ strike that cut into Ms. Robbie’s global press tour for “ Barbie .”

“That lit the fire under Margot and I to say, ‘OK, well, we have all these looks that we’ve prepared, all these designers and brands that have lent their genius to our vision,’” Mr. Mukamal said. “‘How can we do something to make sure that this is all visible and commemorated somewhere?’”

After reminiscing about cutting the hair of Barbie dolls with his sister as a boy, Mr. Baron said that he had included archival snippets of the doll’s history in the book as a way to give it a “collage vibe.” “Rather than just having pictures of Margot,” he said, “I wanted it to feel like a diary, something that she could have penned herself. That’s why there’s handwriting everywhere.”

During the Q. and A. session, one fan asked why the book didn’t include outfits from the “ Dolls of the World ” Barbie collection.

“There’s a lot of room for misinterpretation if, say, Margot is wearing a kimono or something,” Mr. Mukamal said. “Barbie is transformative enough, but there’s people out there who might interpret that a little bit incorrectly.”

Then the three panelists — who all wore black — sat at a table covered in pink sequins to sign books.

In the crowd was Sally Singer , a former Vogue editor and the newly minted president of Art + Commerce at William Morris Endeavor’s fashion division.

barbie fashionistas world tour

“Some of the most eccentric people I know are Barbie fans, and many people on the fringes of fashion have always used Barbie as an incubator for their creativity,” Ms. Singer said. “I’ve always seen her as a kind of companion to self-creative, singular and avant-garde people.”

Michelle Mackliff, a fashion consultant, had brought along a Barbie doll from her own collection that was still in its box: a 1995 Donna Karan New York limited edition Bloomingdale’s Barbie. As she waited in line to have her book signed, other fans gathered to ogle the chicly outfitted doll, which held a miniature Big Brown Bag from the Manhattan department store.

“I’ve been thinking lots recently about why I love Barbie so much,” Ms. Mackliff said. “I guess it’s because I first started dreaming about what was possible with my life because of her. She was my first feminist symbol.”

“I still remember getting my first Barbie as a girl for Christmas when I was growing up in Ecuador,” she added. “And you know what? I still have that doll to this day.”

Alex Vadukul is a features writer for the Styles section of The Times, specializing in stories about New York City. More about Alex Vadukul

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barbie fashionistas world tour

Aqua Announces Barbie World Tour After Greta Gerwig-Helmed Comeback

'america... you wanna go for a ride' the danish-norwegian 'barbie girl' group said while announcing the next leg of their upcoming tour.

Aqua is officially a Barbie girl with a Barbie World Tour.

The Danish-Norwegian Europop group announced the American leg of their upcoming tour Friday on social media, sharing the 20-city schedule that kicks off Nov. 12 in Seattle. Tickets go on sale Aug. 30 at 10 a.m. EST.

"AMERICA... You wanna go for a ride??" the group captioned the Instagram announcement, referencing the opening of their 1997 hit single "Barbie Girl," while sharing some hot pink promo art of the trio in space suits.

Vocalists Lene Nystrøm and René Dif are back for the Barbie World Tour, along with keyboardist Søren Rasted. Guitarist Claus Norreen left the group in 2016 to focus on other ventures.

Fans were pleasantly surprised when Aqua's "Barbie Girl" popped up on the soundtrack of Greta Gerwig's Barbie , thanks to Nicki Minaj and Ice Spice's "Barbie World (with Aqua)," which samples the track.

Although the infectious bop eventually defined a generation, Mattel filed a lawsuit against Aqua and their label MCA for trademark violation shortly after the release of "Barbie Girl," accusing the band of compromising Barbie's reputation with sexually suggestive lyrics. The toy company even came after the group for using their trademarked "Barbie pink" color in promoting the song.

"Barbie Girl" was ultimately protected under the First Amendment as parody, with a judge writing in his opinion that " the parties are advised to chill ."

Barbie is currently playing in theaters.

Aqua performs “Barbie Girl” in the music video for the Danish Europop group’s 1997 hit. Universal Music Group

Future Exhibition Tickets on sale

Barbie ® : The Exhibition

A major exhibition exploring the design evolution of one of the world’s most famous dolls: Barbie®. Journey into the Barbie universe and discover over 250 remarkable objects, with rare, unique and innovative dolls dating from 1959 to the present day.

barbie fashionistas world tour

1959 Barbie No. 1 © Mattel, Inc.

barbie fashionistas world tour

1992 Totally Hair Barbie photographed by Petra Rajnicova for the Design Museum

barbie fashionistas world tour

1962 Barbie Dream House © Mattel, Inc.

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1961 Austin Healy. © Mattel, Inc.

barbie fashionistas world tour

1985 Day to Night Barbie © Mattel, Inc.

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2016 Barbie Fashionista Blue Brocade ©Mattel, Inc.

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1973 Barbie Doctor ©Mattel, Inc.

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2016 Barbie Fashionista Sweetheart Stripes ©Mattel, Inc.

barbie fashionistas world tour

What to expect

Opening to coincide with the 65th anniversary of the Barbie brand in 2024, the exhibition will explore the story of Barbie through a design lens, including fashion, architecture, furniture and vehicle design.

Highlights include a rare first edition of the very first doll released by Mattel in 1959 (‘Number 1 Barbie’), the groundbreaking Day to Night Barbie from 1985 and the best-selling Barbie of all time, 1992’s Totally Hair Barbie which sold over 10 million across the globe.

Other dolls will highlight the diversity of the Barbie range, with examples of the first Black, Hispanic and Asian dolls to bear the Barbie name, as well as dolls that reflect today’s diverse, multicultural society, including the first Barbie with Down syndrome, the first to use a wheelchair, and the first to be designed with a curvy body shape.

We'll also be showcasing the friends of Barbie, including her first friend, Midge, and the much-loved Christie and Teresa; as well as the younger sister of Barbie, Skipper. There’ll also be a section dedicated to Ken, which will see six decades’ worth of Ken dolls on show, showing his evolution from his introduction in 1961.

Other objects from this historic brand will include Dreamhouses, vehicles and furniture, including the first ever Barbie Dreamhouse™ from 1962. Together these items will show how Barbie’s homes, vehicles and other products have all helped to design the universe in which she exists and has always reflected the tastes and trends of day, engaging with modern design in an aspirational but accessible way.

#BarbieTheExhibition

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Booking information

Adult tickets from £14.38 Children aged 6 to 15 from £7.19 Under 6s go free Concession/Student tickets from £10.77

OPENING HOURS 10:00 – 17:00 Mondays to Thursdays 10:00 – 18:00 Fridays & Sundays 10:00 – 21:00 Saturdays (late opening from 5 July) Please note that the gallery starts closing 15 minutes before the museum closes.

MEMBERS GO FREE Members gain free access to the exhibition including a guest and up to three children, enjoy members-only previews, special discounts to events and more. Gift Membership and Student Membership are available from £45.

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Sneak Peek: See Inside the 'Immersive' Barbie Experience Touring North America Starting This Summer

“World of Barbie” debuts in Toronto this July and will stop in New York, Chicago, Dallas and other cities

barbie fashionistas world tour

Visiting Barbie's Dreamhouse is now a reality!

Barbie fans of all ages will be able to walk into a human-size version of her imaginative world at "World of Barbie," an immersive experience that celebrates everything the iconic doll's universe has to offer. Entertainment company Kilburn Live partnered with Mattel to bring Barbie's neighborhood to cities across North America as part of a tour that kicks off this summer in Toronto. The attraction will stop in New York, Chicago and Dallas with more to come.

"World of Barbie," created by entertainment company Kilburn Live and Mattel , kicks off this summer in Toronto before touring around North America, and will allow fans to walk down Barbie's neighborhood streets. Visitors can explore several immersive play sets, including a life-size version of Barbie's bubblegum pink camper van. The vehicle even includes a hammock to lounge on, bringing a signature feature of the toy campers to life.

Other event highlights include strutting down the pink carpet, which features a row of six giant doll boxes with themes like "Western" and "Fashionista" that guests can climb into to snap a photo.

The real show-stopper is Barbie's iconic dreamhouse. According to Mark Manuel, CEO of Kilburn Live, the life-size house will transport guests to Malibu.

Not only can visitors sit in Barbie's modern living room and kitchen, but they can also play outside on a patio complete with a fake pool. And, of course, fans can walk into Barbie's closet, full of her different career-themed clothing and outfits inclusive of her style over the years.

What makes "World of Barbie" stand out is that the experience is meant to be enjoyed across generations, says Manuel: "Stepping into Barbie's real life dreamhouse, being transported to Malibu, sitting down in her camper van…there's no age limit to that."

There's also an element of nostalgia in Barbie's real-life neighborhood for grown-up fans. "You also have an older generation who's going to walk through and be brought back to their childhood days," he adds.

"World of Barbie" even includes a museum that chronicles Barbie's development over the decades. Julie Freeland, Senior Director of Location-Based Entertainment at Mattel, says that part of the attraction really plays into the universal connection fans have with Barbie.

"I travel all over the world, and people have their own stories of the favorite dreamhouse they had when they were a kid or their favorite doll that they grew up with. And they pass that on to their kids," she tells PEOPLE.

Barbie's neighborhood also includes multiple play sets that are career driven — from a TV studio to a space center and fashion studio. There's even a hands-on science lab where visitors can perform experiments. The purpose of the play sets isn't just purely fun. They're meant to help young kids explore and cultivate their interests.

"Barbie has had so many firsts, and has had so many different careers," Freeland said. "We hope that they leave truly feeling inspired and feeling like [they] can do anything."

"World of Barbie" kicks off in Toronto this summer before touring U.S. cities. Visit theworldofbarbie.com for more information.

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  4. The 2021 Barbie Fashionista Lineup Is the Most Diverse Yet

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  5. 2011 Target Fashionistas World Tour Glam Barbie

    barbie fashionistas world tour

  6. My New Barbie World Tour Fashionistas SS Glam Doll Photoshoot

    barbie fashionistas world tour

VIDEO

  1. NEW Barbie Fashionistas 2021/ part 3

  2. Barbie Fashionistas (My Collection in December 2022)

  3. BARBIE FASHIONISTA 2023 collection with variety of dolls, including some with new face molds

  4. NEW Barbie Fashionistas 2022 (part 2)

  5. Barbie as Betty Suarez 🤓 #shorts #barbie

  6. 2012 Barbie Fashionistas In the Spotlight(Hollywood Divas,Spanish)Commercial

COMMENTS

  1. Rizzoli New York to Publish BARBIE: THE WORLD TOUR on March 8, 2024, in

    Rizzoli and Mattel, Inc. announced today BARBIE: THE WORLD TOUR (ISBN: 9780789345578, $55.00 US, Rizzoli New York), a new illustrated book capturing all the glamour and high style of the most popular doll in the world.

  2. 'Barbie: The World Tour' Photo Book Announced by Margot ...

    Buy Now On Amazon $49.50. "This book was an idea I had in my living room when I started dreaming about Margot's wardrobe for the 'Barbie' press tour in March 2023," Mukamal wrote in an ...

  3. 'Barbie' Global Tour: Margot Robbie & Ryan Gosling to ...

    An obsessive traveler, Britta loves long road trips to the South West and has a soft spot in her heart for canyons, rivers, and forests. Margot Robbie and Ryan Gosling are taking Barbie on a ...

  4. The Fashion-Filled 'Barbie' Press Tour Continues With a Glamorous Pink

    Robbie once again went for a full re-creation of a classic Barbie outfit, bringing to life the "Enchanted Evening" collector's edition of the toy (still available to shop here) with a custom gown ...

  5. 'Barbie: The World Tour' Is on Sale: How to Buy the Fashion Book

    A post shared by Andrew Mukamal (@andrewmukamal) $39.11 $55.00 29% off. 'barbie: the world tour': buy Now at Amazon. In the book, fans will get to see the strapless, trumpet-style Schiaparelli ...

  6. Margot Robbie's New 'Barbie: The World Tour ...

    Fans may pre-order Barbie: The World Tour to get their hands on a copy and explore the world of Barbie-inspired fashion. Fashionistas and Margot Robbie fans are urged to follow official sources ...

  7. Margot Robbie's New 'Barbie: The World Tour' Fashion Book: All you need

    Fans may pre-order Barbie: The World Tour to get their hands on a copy and explore the world of Barbie-inspired fashion. Fashionistas and Margot Robbie fans are urged to follow official sources ...

  8. Here's Where You Can Buy Margot Robbie's New 'Barbie: The World Tour

    On top of specially-curated outfits Robbie was slated to strut during the film's press tour, the new book mirrors the modern doll-inspired recreations with imagery from Mattel's Barbie fashion ...

  9. Barbie, the Book

    A bookstore event for the newly published "Barbie: The World Tour" brought out the die-hards. By Alex Vadukul Some 200 Barbie fans braved a hard rain on Wednesday evening as they made their ...

  10. The Most Iconic Looks Margot Robbie Has Worn on the 'Barbie' Press Tour

    Margot Robbie wears custom Schiaparelli Haute Couture in Los Angeles on July 9. Inspired by the 1960 doll " Solo in the Spotlight ," Robbie truly brought Hollywood Barbie to life in a fully ...

  11. Fashionistas® Swappin' Styles® World Tour™ (Sweetie) Barbie® Doll

    Barbie® Fashionistas™ Jet Set Doll Assortment: The Barbie® Fashionistas™ Jet Set dolls are a very fashionable group of friends who love expressing their fashion personalities with their own signature styles and fashions! W3027 Assortment. Product: V9514; Released: 2011; Batteries not required. Ages: 3 years and older.

  12. Fashionistas® Swappin' Styles® World Tour™ (Sassy) Barbie ...

    Fashionistas® Swappin' Styles® World Tour™ (Sassy) Barbie® Doll (Target) Product#: V9515. Released: 2011 ... Ages: 3 years and older. Product Desciption: Barbie® Fashionistas™ Jet Set Doll Assortment: The Barbie® Fashionistas™ Jet Set dolls are a very fashionable group of friends who love expressing their fashion personalities with ...

  13. Aqua Announces Barbie World Tour After Greta Gerwig-Helmed Comeback

    Aqua is officially a Barbie girl with a Barbie World Tour. The Danish-Norwegian Europop group announced the American leg of their upcoming tour Friday on social media, sharing the 20-city schedule ...

  14. Barbie®: The Exhibition

    Barbie. : The Exhibition. Book now Members go free. 5 July 2024 — 23 February 2025. A major exhibition exploring the design evolution of one of the world's most famous dolls: Barbie®. Journey into the Barbie universe and discover over 250 remarkable objects, with rare, unique and innovative dolls dating from 1959 to the present day.

  15. An 'Immersive' Barbie Experience Is Touring Across North America

    The attraction will stop in New York, Chicago and Dallas with more to come. "World of Barbie," created by entertainment company Kilburn Live and Mattel, kicks off this summer in Toronto before ...

  16. Amazon.com: Barbie Fashionistas Doll 87 : Toys & Games

    Barbie Fashionistas Doll 87. Play with style and play out stories with Barbie Fashionistas dolls, who each wear a unique outfit with fun details to inspire creative exploration and personal expression. Barbie doll wears a trendy t-shirt dress with a rockin' graphic. Black boots and cool sunglasses complete the look.

  17. Barbie Fashionistas World Tour, Three Outfits, T4895, Dolls Not ...

    Add some variety to your Barbie doll collection with this Fashionistas World Tour set from Mattel. With three different outfits and accessories, your Barbie can be ready for any adventure around the globe. This set includes shoes to match each outfit. The unit of sale is a single set and the year of manufacture is 2010 within the time period of 2010-2019. The product line is the Fashionistas ...

  18. Barbie Fashionistas Checklist 134 -212 (2020

    Barbie Fashionistas Checklist 134 -212 (2020 - 2023) So many awful outfits 🥲. Inspired by this (alternate link) checklist made by @/hippollectors on IG. I just continued where they left off. They really dont make enough dark hair/pale skin barbies who arent asian :/.

  19. Barbie Fashionistas #87

    Barbie Fashionistas 87 Doll in Los Angeles World Tour 1959 Dress!! NIP!! NEW!!. Condition is New. Rock tour dress!! Comes with Barbie Fashion: Red Faux Leather Vinyl Skirt & Barbie Shoes 5 Pairs - NEW - heels, flats & tennis shoes !!! Nice Item!! BAM . A must for every collection!!!</p>

  20. Fashionistas Swappin Styles World Tour (Sweetie) Barbie

    Fashionistas Swappin Styles World Tour (Sweetie) Barbie. Target. Jet Set dolls are a very fashionable group of friends who love expressing their fashion personalities with their own signature styles and fashions! ... Here you can search an ever-growing database of Barbie values and details - an ideal guide for collectors and sellers alike. We ...

  21. Barbie Fashionistasrockstar Glam Doll #87 FJF47 2017

    The latest line of Barbie Fashionistas dolls includes four body types, 10 skin tones, 12 eye colors, 12 hair colors, 12 hairstyles and so many on-trend fashions and accessories! ... item 5 Barbie FASHIONISTAS BARBIE Doll FJF47 #87 ROCKSTAR GLAM 1959 World Tour Mattel Barbie FASHIONISTAS BARBIE Doll FJF47 #87 ROCKSTAR GLAM 1959 World Tour Mattel ...

  22. Fashion Designer World Tour

    72%. Dress Up. Flash. Girl. Makeover. Makeup. It's time to show off your styling skills in the Fashion Designer World Tour game! Fashion has gone global, and it's your time to shine! With a plane ticket and a destination in mind, the world of international fashion is in your hand!

  23. Barbie fashionista world tour

    Barbie fashionista world tour. Gustavo Castell. Barbie Mode. Barbie 2000. Barbie Doll Set. Barbie Vintage. Made To Move Barbie. Hollywood Divas. Fashionistas Hollywood Divas World Tour Collection Glam, boxdate 2010. Explore fashiondollcollector's 2438 photos on Flickr! COCO la gentille. Beauty.

  24. Barbie Fashionistas

    Barbie Fashionistas - Jet Set Hollywood Divas World Tour - Sweetie Doll. Breathe easy. Returns accepted. People want this. 23 people are watching this. GBP 20.45 (approx US $25.98)Expedited Shippingto United States via eBay's Global Shipping Program. See details. 14 days returns.

  25. Barbie fashionista jet set divas world tour

    Barbie fashionista jet set divas world tour. Ugly Men. Male Doll. Barbie Toys. Barbie Fashionista. Barbie Dream. Barbie Friends. Barbie Collector. Barbie World. 2010s. Gustavo Castell. 39 followers. ... Barbie Fashionistas by barbiebondi on DeviantArt. Lots of random garment styles and shapes to draw from - Barbie Fashionistas by barbiebondi on ...

  26. Warren Zeiders On His Win, Tour With Jelly Roll & Hair Routine

    Warren Zeiders On His Win, Tour With Jelly Roll & Hair Routine. Billboard Hot 100. Global 200. Chart Beat. Billboard Women in Music. TikTok Billboard Top 50.