indonesia tourism report 2022

Travel & Tourism Development Index 2021: Rebuilding for a Sustainable and Resilient Future

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Tourist Arrivals Rose by 228.30 Percent in 2022: Statistics Indonesia

Kompas.com go business.

JAKARTA, KOMPAS.com - Statistics Indonesia (BPS) recorded a 228.30-percent increase in foreign tourist arrivals from Jan. to Nov. 2022 compared to the same period in 2021.

"Cumulatively, from January to November, the number of foreign tourists reached 4.6 million people, an increase of 228.30 percent compared to the same period in the previous year. This shows that foreign tourist visits grew quite high, with a 228.30-percent increase," Head of BPS Margo Yuwono said on Monday, Jan. 2.

He said that in Nov. 2022, some 544.8 thousand foreign tourist visits were recorded through the main entry points, while 112.4 thousand foreign tourists entered through the border gate.

The number of foreign tourist visits through the main entry points decreased by 3.6 percent compared to Oct. 2022. However, the number of visits in Nov. 2022 increased by 336.50 percent compared to Nov. 2021 or on a year-on-year basis.

"Although there was a decrease in November as compared to last month, throughout 2022, starting from April showed that the number of foreign tourists was much better compared to the same period of the previous year. The number of foreign tourists has improved compared to during the pandemic," Margo said.

Also read :   Indonesia Sets Tourism Foreign Exchange Target up to $1.7 Billion in 2022

Based on nationality, most foreign tourist visits in Nov. 2022 were recorded from Singapore, with 99.39 thousand visits, which contributed 15.1 percent, or an increase of 17.65 percent compared to Oct. 2022.

Coming second was Malaysia, with foreign tourist visits reaching 99.38 thousand and a contribution of 15.1 percent, or down 6.63 percent compared to Oct. 2022.

The third-highest number of foreign tourist visits came from Australia, at 79.38 thousand, with a contribution of 12.1 percent, or down 14.64 percent compared to that recorded in Oct. 2022.

In addition, the hotel room occupancy rate (TPK) in Nov. 2022 reached 54.41 percent, up 2.10 percent as compared to Oct. 2022, he said.

"The increase was caused by several factors, such as the implementation of several private and government meeting package activities, national assembly, national MTQ [Quran reading contest], and other events," he said.

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Indonesia Sustainable Tourism Market

Indonesia Sustainable Tourism Market By Type, Booking Channel, Tourism Type, Tourist Type, Consumer Orientation, Age Group & Region | Forecast 2022 to 2032

FMI Explores the Amalgamation of Nature and Sustainability in Indonesia! Find Out More

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Indonesia Sustainable Tourism Market Outlook (2022 to 2032)

The Indonesia sustainable tourism market is estimated to reach US$ 10.2 Million in 2022. As per the report, sales are forecast to increase at an impressive 27.3% CAGR. Total sales in the Indonesia sustainable tourism market represent 3% - 8% of the global tourism market.

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2017 to 2021 Indonesia Sustainable Tourism Market Outlook Compared to 2022 to 2032 Forecast

Indonesia has diverse and rich landscapes and ecosystems that position the country as an attractive destination for tourists. Traditionally, Indonesia has earned most of its foreign currency by exporting primary products. Indonesia’s competitiveness as a tourist destination improved from 70th in 2013 to 42nd in 2017, according to the World Economic Forum's Travel and tourism competitiveness index (WEF, 2017).

In the last decade, low traveling costs in the country are encouraging travelers to visit and experience the unique culture and society, from language to food and the diverse way of life of Indonesian citizens.

In Indonesia, the government is taking initiatives for community empowerment, and some programs have a direct impact on tourism development. Village Tourism is a form that integrates attraction, accommodation, and other supporting services into the ambiance of the village’s life, while consistently keeping the ethics and traditions of the village intact.

Why is Indonesia Considered an Attractive Destination for Sustainable Tourism?

Organic Farming to Place Indonesia as a Sustainable Travel Destination

Organic farming, tree planting, rainwater recycling, solid waste segregation, composting, coastal clean-ups, farm-to-table eating, using local building materials, and employing solar energy are just a few sustainable activities that eco-friendly hotels engage in across Indonesia. Being in nature has several health advantages, including lowering stress and boosting the immune system, and more. In Indonesia, visiting exciting and natural sites might help one feel this sense of well-being.

Transportation is acknowledged as one of the most significant factors contributing to the development of tourism. Transport is also viewed as part of leisure, and companies in Indonesia are trying to blend transportation services with natural attractions to gain a competitive edge.

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What are the Challenges Faced by the Sustainable Tourism Market in Indonesia?

Factors such as climate change and unexpected weather conditions are hindering growth in the sector in Indonesia. Tropical hurricanes, floods, and rising sea-water levels pose a challenge in the country by severely deteriorating tourism infrastructure, resources, and buildings.

Also, rebuilding and maintaining infrastructure could be a time-consuming process, depending on the severity of the natural calamity. These factors may impact the market's growth, which is another challenge for the tourism and hospitality sector in Indonesia during the forecast period.

Country Insight

How are government initiatives and strategies propelling sales in the sustainable tourism industry in indonesia.

Government-led Sustainability Projected in Indonesia Will Fuel Growth in the Tourism Sector

The Government of Indonesia aims for tourism development to achieve a range of economic, social, and environmental benefits, specifically to reduce unemployment, eradicate poverty, and protect the environment.

In 2015, the government made visa policy changes to attract more foreign tourists. Now citizens of 169 countries do not require a visa to enter and stay in Indonesia (for a maximum period of 30 days). The free visa policy is expected to bring significant foreign exchange earnings per year, as the loss of the visa receipts (USD 35 per person) is more than compensated by the spending of additional tourists in the country (around USD 1000 per visit). In 2016 the government also legislated to allow international cruise liners to embark and disembark passengers at five seaports, which should facilitate arrivals by sea.

Destination development will be supported by drawing on the power of digital technologies to differentiate new and existing locations with creative products and packaging suitable for modern travelers. For example, (1) the ‘10 new Bali’ initiative is intended to develop and realize 10 priority destinations across the country.

The development of priority destinations is carried out through the design process of an Integration Tourism Master Plan (ITMP), investment, construction, and capacity building through promotion and marketing, and structuring of destinations (accessibility, amenities, attractions).

To become a sustainable tourism destination, all strategies highlight some important points, such as the importance of technology for promotion activities and development of innovative tourism attractions, conservation-oriented, better infrastructure, and accommodation. In addition to this, education and training for all stakeholders including the tourism staff, the local community, and the local community for increasing environmental and economic awareness will augment the growth in the market.

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Category-wise Insights

Which age group is more likely to travel.

The popularity of Indonesia's Sustainable Tourism among Middle-aged Tourists Will Remain High

In terms of age group, individuals in the 26- 35 age group are more likely to travel across Indonesia for sustainable tours. Travelers are getting more inclined towards islands, new adventure experiences like scuba diving, water rafting, kayaking, surfing, etc., and visiting popular sites according to destination ratings.

What Tour Type is More Preferred by Tourists?

Package Tours are Mostly Preferred by Travelers

Packaged travel is mostly chosen by the tourist because It is cheaper than traveling individually Packaged travel includes expenses of accommodations, transportation, and sight entrance fee with heavy discounts and offers.

What Type of Booking Channel is the Most Prominent Channel?

Online Booking is More Preferred by Tourists

Tourists prefer to book online or use a mobile application platform as it provides hassle-free digital payment transfer, live tracking, and enhanced security. In addition, online booking is becoming an increasingly popular approach worldwide, as travelers can use the Internet to search and compare information about vacation spots, accommodations, restaurants, and more.

Competitive landscape

Key companies operating in the Indonesia sustainable tourism market are aiming to gain a competitive edge by focusing on nature-based traveling experiences and activities to attract travelers. They are promoting travel packages on social media channels to improve sales.

The Indonesian sustainable tourism market is being shaped by a plethora of startups and entrants that are offering innovative services. As individuals are getting more inclined towards fitness and wellness, they are choosing visually attractive locations across Indonesia that are close to nature to relax and unwind. For instance:

• Delokal is a village tourism network application that helps individuals find information on remote villages and book activities online for sustainable tourism. Village tourism managers can use the platform for collaborating with tour providers to develop a local and sustainable traveling experience based on any given remote location.
• Sumba Sustainable Solutions enables rural communities in Indonesia to increase their income through solar-powered equipment and secondary commodities such as bamboo and virgin coconut oil. The company provides bamboo products for local tourism construction projects.
• 1001malam is a travel exchange platform that connects brands, companies, and stakeholders in the tourism sector in Indonesia. The platform also allows hotels, travel agents, tour operators, and guides across tourism destinations to connect with each other.

Scope of Report

Indonesia sustainable tourism market by category, by tourism type:.

• Eco-Tourism
• Green Tourism
• Soft Tourism
• Community Tourism

By Booking Channel:

• Phone Booking
• Online Booking
• In-Person Booking
• International

By Tourist Type:

• Independent Traveler
• Package Traveler

By Consumer Orientation:

By age group:.

• 15-25 Years
• 26-35 Years
• 36-45 Years
• 46-55 Years
• 66-75 Years

Frequently Asked Questions

What is the current indonesia sustainable tourism market value.

The Indonesia sustainable tourism market is expected to reach a valuation of US$ 10.2 Million in 2022.

What is the sustainable tourism demand outlook for Indonesia?

The Indonesia sustainable tourism market is anticipated to expand at a 27.3% CAGR over the forecast period.

Who are the leading players in the Indonesia sustainable tourism market?

Leading players operating in the Indonesian tourism market are Altai Travel, Travelxism Sustainable Tour, Sumatra Eco Travel Bukit Lawang- Tours & Trek, Javaindo Ecotourism Tour & Service, Exo Travel Indonesia, Happy Trails! Asia-Indonesi, Azimuth Adventure Travel Lt, Satguru Indonesia-Travel Management Compan, K.B.A Tur (PT. Karang Bali Asli Tur, Delokal- Travel Like loca, Authentic Indonesi, Trijaya Travel: Sumatra Tour & Travel Agent Meda, Destinazones, and Wild Sumatra Tours.

At what rate did the Indonesia sustainable tourism market grow between 2017 and 2021?

The Indonesian sustainable tourism market grew at a 21.4 % CAGR between 2017 and 2021.

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Indonesia Tourist Arrivals

Foreign tourist arrivals in indonesia jumped by 38.24% year-on-year to 1.04 million in february 2024, as recovery in the tourism sector gained momentum. international arrivals mostly came from malaysia (42.64%), singapore (33.75%), china (188.97%), and australia (19.64%). this year, the government expects tourist arrivals to grow between 9.5 to 14.3 million, amid efforts from authorities to develop further aviation infrastructure and improve flight routes. source: statistics indonesia, tourist arrivals in indonesia increased to 1036037 in february from 927746 in january of 2024. tourist arrivals in indonesia averaged 777454.19 from 2011 until 2024, reaching an all time high of 1547231.00 in july of 2018 and a record low of 1800.00 in august of 2021. this page provides the latest reported value for - indonesia tourist arrivals - plus previous releases, historical high and low, short-term forecast and long-term prediction, economic calendar, survey consensus and news. indonesia tourist arrivals - data, historical chart, forecasts and calendar of releases - was last updated on april of 2024., tourist arrivals in indonesia increased to 1036037 in february from 927746 in january of 2024. tourist arrivals in indonesia is expected to be 1380000.00 by the end of this quarter, according to trading economics global macro models and analysts expectations. in the long-term, the indonesia tourist arrivals is projected to trend around 1430000.00 in 2025, according to our econometric models.,   markets,   gdp,   labour,   prices,   money,   trade,   government,   business,   consumer,   housing,   taxes,   health,   climate.

Travel & Tourism - Indonesia

• Indonesia's Travel & Tourism market is expected to generate a revenue of US$8,971.00m by 2024.
• The market is projected to grow at an annual growth rate (CAGR 2024-2028) of 5.04%, resulting in a market volume of US$10,920.00m by 2028.
• The largest market in this market is the Hotels, which is expected to reach a market volume of US$5,029.00m in 2024.
• In the Hotels market, the projected number of users is 30.88m users by 2028.
• The user penetration rate is expected to increase from 13.8% in 2024 to 15.0% by 2028.
• The projected average revenue per user (ARPU) is US$232.00.
• By 2028, 77% of the total revenue in the Travel & Tourism market is expected to be generated through online sales.
• In comparison to other countries, United States is expected to generate the highest revenue in the Travel & Tourism market, with a projected revenue of US$199bn in 2024.
• Indonesia's Travel & Tourism sector is experiencing a rise in domestic tourism, driven by the growing middle class and improved infrastructure.

Key regions: Malaysia , Europe , Singapore , Vietnam , United States

Definition:

The Travel & Tourism market encompasses a diverse range of accommodation services catering to the needs and preferences of travelers. This dynamic market includes package holidays, hotel accommodations, private vacation rentals, camping experiences, and cruises.

The market consists of five further markets.

• The Cruises market covers multi-day vacation trips on a cruise ship. The Cruises market encompasses exclusively passenger ticket revenues.
• The Vacation Rentals market comprises of private accommodation bookings which includes private holiday homes and houses as well as short-term rental of private rooms or flats.
• The Hotels market includes stays in hotels and professionally run guest houses.
• The Package Holidays market comprises of travel deals that normally contain travel and accommodation sold for one price, although optional further provisions can be included such as catering and tourist services.
• The Camping market includes bookings at camping sites for pitches using tents, campervans, or trailers. These can be associated with big chains or privately managed campsites.

Additional Information:

The main performance indicators of the Travel & Tourism market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. Users represent the aggregated number of guests. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

Prominent players in this sector include online travel agencies (OTAs) like Expedia and Opodo, as well as tour operators such as TUI. Specialized platforms like Hotels.com, Booking.com, and Airbnb facilitate the online booking of hotels and private accommodations, contributing significantly to the market's vibrancy.

For further information on the data displayed, refer to the info button right next to each box.

• Bookings directly via the website of the service provider, travel agencies, online travel agencies (OTAs) or telephone

out-of-scope

• Business trips
• Other forms of trips (e.g. excursions, etc.)

Travel & Tourism

• Vacation Rentals
• Package Holidays
• Analyst Opinion

Indonesia's Travel & Tourism market is experiencing significant growth and development. Customer preferences: Travelers in Indonesia are increasingly seeking unique and authentic experiences, driving the demand for off-the-beaten-path destinations and cultural immersion. Additionally, there is a growing interest in sustainable and eco-friendly tourism practices among Indonesian tourists. Trends in the market: One notable trend in Indonesia's Travel & Tourism market is the rise of digital platforms and online travel agencies, making it easier for travelers to book accommodations, activities, and transportation. The market is also witnessing a surge in domestic tourism, with more Indonesians exploring their own country due to increased disposable income and improved infrastructure. Local special circumstances: Indonesia's vast archipelago offers diverse landscapes, cultures, and attractions, making it a popular destination for both domestic and international tourists. The country's rich cultural heritage, stunning natural beauty, and warm hospitality contribute to its appeal as a top travel destination in Southeast Asia. Underlying macroeconomic factors: The growth of Indonesia's Travel & Tourism market can be attributed to several macroeconomic factors, including a rising middle class with higher purchasing power, government initiatives to promote tourism, and investments in infrastructure development. Additionally, the country's strategic location in the Asia-Pacific region and its visa policies have made it more accessible to travelers from around the world.

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• Sales Channels
• Travel Behavior
• Destination Shares
• User Demographics
• Global Comparison
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Tourism's contribution to Indonesia's GDP can grow higher

This article has been translated by PwC Indonesia as part of our Indonesia Infrastructure News Service. PwC Indonesia has not checked the accuracy of, and accepts no responsibility for the content.

Investor Daily - Kontribusi pariwisata terhadap PDB Indonesia berpeluang tumbuh lebih tinggi

19 May 2022

Jakarta – The tourism sector’s contribution to Indonesia’s gross domestic product (GDP) is still low at only 5%. The contribution is lower than other G20 countries such as Spain (14%), Italy (13%), Turkey (11%), as well as an ASEAN country Thailand (12%). To increase the contribution, more promotions, access repairs, and affordability are required.

Tiket.com CEO George Hendrata explained that digital economy in the ASEAN area reached around US$100 billion based on the data from Google and Temasek. From the amount, around 30% to 40% is contributed by travel. From the 30-40%, around 30% is from Indonesia. This shows that Indonesia is a large country, and it is expected to receive 16 million tourists this year.

“Our tourism’s GDP contribution is at 5%. So, there is a chance to match Malaysia and Singapore [with tourism] contributing around 10-12%. Moreover, we can also be like Thailand, Spain, and Italy,” George said during the Fortune Indonesia Summit (FIS) 2022 event held by IDN Media in Jakarta on Wednesday (18/5/2022).

According to George, there are at least three crucial keys to increase tourism’s contribution to the GDP. The first is attraction, as Indonesia has 17 thousand islands that can promote new locations. He explained that his company held workshops for local operators to show what can be exposed so that people know what can be seen or which location is suitable for photography.

“We have a responsibility to share how beautiful our tourism is with Labuan Bajo and Raja Ampat. This must be implemented continuously so that the places will keep on being visited by international or domestic tourists in the future,” George said.

The second is accessibility. He explained that Tiket.com was always observing the flight traffic data. So, they can provide an input on where maybe a new airport is required or where an airport needs to be renovated. 

The third is affordability. Tiket.com will try to secure as many suppliers as possible so that their prices are affordable for travellers. “We want to [increase our contribution to the GDP] faster. We carry out [efforts] with related ministries. We also have an inter-intern program with the Ministry of Tourism and Creative Economy so that we can learn from each other,” he stated.

During the occasion, Tourism and Creative Economy Minister Sandiaga Uno, in his video, explained that the creative economy was slowly but surely becoming the backbone of the national economy after the Covid-19 pandemic. This is because the sector is the most enduring since the Covid-19 pandemic occurred at the start of 2020.

“The potential is increasing because this is the sector that has been proven to endure every dynamic, including the global Covid-19 pandemic,” he stated.

Sandi revealed that, based on the forecast data from the strategic study deputy of the Tourism and Creative Economy Ministry, the creative economy contributed Rp1,273 trillion to Indonesia’s GDP throughout 2021. “Our advantage and potential in the creative economy sector makes us optimistic about the industry becoming a new economic driver in Indonesia in the future and collaborating with other sectors,” he stated.

Meanwhile, Trade Minister Muhammad Lutfi explained that the economy and the global trade was still uncertain due to a multidimensional crisis. IMF, in April 2022, corrected the global economic growth to 3.6% or by 0.8% compared to the forecast in January.

The global food and energy crisis is one of the reasons why the economic growth is slowing down. Inflation in several countries is growing uncontrollably. “However, we must be grateful as, in the first quarter of 2022, Indonesia’s economy grew 5.01% compared to last year,” he said.

The Trade Minister explained that Indonesia’s inflation from January to April 2020 was quite low at 2.1%. Indonesia’s trade balance performance continues its surplus trend for 24 months in a row. The surplus from January to April 2020 reached US$16.89 billion, sustained by the surplus from oil and gas export that reached US$24.6 billion. Lutfi explained that, amid the various challenges and complexities, Indonesia’s trade currently needed several stakeholder platforms that can synergise Indonesia’s potential in the future.

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UN Tourism | Bringing the world closer

Unwto 2022: a year in review.

2022 has been the year to rethink tourism . Countries around the world turned UNWTO’s vision for a greener, smarter and more inclusive sector into real action.

2022 began on a positive note. Data from UNWTO showed that tourism was cautiously taking off , and that it needed to be rethought . The UN amplified UNWTO’s global advocacy for tourism’s role in recovery. UNWTO partnered with sister agencies like WHO for example, around joint warnings that “ Blanket Travel Restrictions Don’t Work ".

Advancing common UN goals, UNWTO and WHO called for the lifting of travel bans and agreed to collaborate on a global trust architecture for the recovery of travel. While leaders committed to join UNWTO to build a social and environmentally sustainable tourism, February ended with UNWTO leading the voice of tourism for peace and solidarity in response to the Russian invasion of Ukraine.

UNWTO data continued to reflect the promising start of tourism in 2022. This month, UNWTO released New Guidelines Put Women’s Empowerment at Heart of Tourism’s Restart , and announced the launch of the second edition of Best Tourism Villages by UNWTO to promote rural development through tourism.

Meeting for the first ever extraordinary UNWTO General Assembly against the backdrop of the Russian invasion in Ukraine, UNWTO Members voted to suspend Russia from Membership . Reinforcing the Global Goals, UNWTO launched the “Awake Tourism Challenge” for startups . The Glasgow Declaration kept growing since its launch at COP26 and surpassed 500 signatories to take climate action through tourism.

A landmark moment: UNWTO and tourism reached the top of the UN agenda: the first ever UN General Assembly High-Level Debate on Sustainable Tourism in New York, fueling immediate actions and reverberating during the rest of the year. Other May highlights include upgrading SMEs with the Digital Futures programme , and strengthening consumers’ rights with more countries adhering to the International Code for the Protection of Tourists .

Facing up to uncertainty, tourism kept on growing , as reported by the UNWTO World Tourism Barometer. This set the backdrop for the 116 UNWTO Executive Council (Jeddah, Saudi Arabia). UNWTO successfully advocated for tourism action at the UN Ocean Conference (Lisbon, Portugal), ahead of the biggest event on tourism and youth.

Youth empowerment is a UNWTO priority. The first Global Youth Tourism Summit gathered young people from 57 countries to be part of tourism’s decisions, as reflected in the Sorrento Call to Action . That same month, the UN Secretary-General's  Progress report on SDGs drew on UNWTO’s statistical work to track tourism’s role in driving growth.

International tourism continued reporting positive, recording 250 million international arrivals during the first five months of 2022. This set the backdrop ahead of World Tourism Day 2022 and its theme Rethinking Tourism .

27 September, World Tourism Day emphasized the sector’s unique potential to drive recovery and deliver positive change for people everywhere. This followed the G20 Tourism Working Group me eting in Bali, where UNWTO presented the G20 Bali Guidelines for SMEs. Looking at the progress since the start of the year, tourism was back to 60% of pre-pandemic levels.

A busy month also saw UNWTO advancing tourism and rural development at the 6th Wine Conference on Wine Tourism (Alba, Italy), and promoting education in tourism with the launch of the first national competition of UNWTO Students’ League in Switzerland.

Sustainability and the green transformation of tourism took centre stage in October as the UNWTO International Network of Tourism Observatories (INSTO) welcomed more members, and Ministers agreed to advance circularity and climate action in Pan European tourism.

Tourism was transformed at the UNWTO Ministers’ Summit, the most successful edition to date with delegates joining UNWTO’s vision to rethink tourism. UNWTO made the case for tourism in COP27 , where it represented over 700 signatories of the Glasgow Declaration advancing a NetZero sector. This was followed by new data showing arrivals reached 63% of pre-pandemic levels during January-September 2022. This set the framework for the 117 UNWTO Executive Council (Marrakesh, Morocco).

Rural development, inclusivity and sustainability led conversations at the 7th World Forum on Gastronomy Tourism . Winners of Best Tourism Villages and Students League wrapped up 2022 with their solutions to boost rural development through tourism. In 2023 we look forward, making the shift from rethinking to transforming the sector around key priorities: jobs and training, education and youth development, and sustainability and innovation. With UNWTO as tourism's voice at the global level, including at the UN General Assembly, the sector has never been more relevant - nor more needed.

• Bahasa Indonesia

Indonesia Investments Report - March 2024  Edition

5 April 2024 (closed)

Jakarta Composite Index (7,286.88)     +32.48   +0.45%

GDP Growth Q4-2023  5.04%  (y/y)

Inflation March 2024 3.05% (y/y)

Central Bank BI 7-Day Reverse Repo March 2024 6.00%

FHTB 2022 Accelerates the Revival of Indonesia’s Tourism Industry

Bali, 8 September 2022 – The global pandemic was a massive hit to the tourism industry worldwide, but now, the industry is reviving along with the better world situation. Aiming to support Indonesia’s reviving tourism industry, PT Pamerindo Indonesia positively responds to this promising condition by presenting the return of Food, Hotel & Tourism Bali (FHTB) 2022 , which is the largest International Hospitality, Food & Beverage Trade Exhibition in Eastern Indonesia.

The 12 th edition of FHTB this year will be held at the Bali Nusa Dua Convention Center (BNDCC) on 22 – 24  September 2022. Incorporating with Retail Indonesia, FHTB 2022 will provides unprecedented access to top culinary and hospitality manufacturers, distributors, and retailers.

Event Director of FHTB 2022, Juanita Soerakoesoemah , stated that FHTB 2022 continues to accelerate the sustainable growth of Indonesia’s tourism industry after the pandemic and to embody the spirit of economic and entrepreneurial possibility in Indonesia’s tourism market. “We provide a platform and business opportunities for both domestic and international suppliers of F&B and hospitality to break into the growing needs of Indonesia’s market,” Juanita stated.

She then claimed that Indonesia’s tourism market has a decerning taste; thus, the players, such as owners of hotels, clubs, restaurants, tour operators, and distributors, as well as its retailers and wholesalers, must also meet ever-expanding requirements in fulfilling their market needs. This growth in the requirements to meet the market preferences will also affect the development of Indonesia’s tourism industry.

Statistics Indonesia (BPS) showed that foreign tourist visits to Indonesia reached 397,770 during January – May 2022. This figure increased by 616.40% (YoY) from the previous year [1] . The Ministry of Tourism and Creative Economy targets foreign tourist visits to reach 1.8 – 3.6 million, implying proceeds of approximately IDR 6.74 – 24.40 trillion in 2022 [2] .

Juanita believes that FHTB has been recognised as the premier platform to boost Indonesia’s hospitality and tourism businesses. “FHTB provides the best opportunities for suppliers to meet face to face with potential clients, and to reconnect with existing customers,” she remarked.

FHTB 2022 provides access to more than 250 exhibiting companies of the best factories, distributors, and retailers in their respective industries from 25 countries. Among the companies confirmed to join as exhibitors at FHTB 2022 are prominent names such as Hatten Bali, Nano Logistic, McLewis, Health Today, ATEJA, Amardeep, Terry Palmer, Sensatia, Prambanan Kencana, Rotaryana Prima, Duta Abadi Primantara, Kurnia Mitra Duta Sentosa, Nespresso, Lotus Food Services, Pantja Artha Niaga, Multifortuna Sinardelta, Jaddi Internasional, Libra Food Service, etc. Their precence at FHTB 2022 will attract key-trade only buyers from the region’s leading resorts, hotel chain, restaurants, importers.

Furthermore, FHTB 2022 will also feature special events and competitions during the exhibition. These feature events are a form of support from various associations in the industry that has become the best partners in presenting the exciting events such as the 11th Salon Culinaire Bali by Bali Culinary Professionals (BCP); Barnation by Asosiasi Bartender Indonesia (ABI); Indonesia Latte Art Championship (ILAC) by Specialty Coffee Association of Indonesia (SCAI); Wine Masterclass by Indonesia Sommelier Association (ISA) Bali Chapter; and Gelato Workshops by Lotus Food Services dan Carpigiani. All these events will also be accessible through the FHTB TV Programme on Youtube channel of Food & Hospitality Series_ID.

“Many feature events and competitions at FHTB 2022 that will be held through support of the respective associations as partners, will challenge the creativity, wit, and skills of the regions finest chefs, sommeliers, and baristas,” Juanita elaborated.

Additionally, the visitors of FHTB 2022 will have a chance to learn from experts in the F&B, hospitality, and tourism industries through the Industry Seminar. The seminars will be presented by several of FHTB renowned exhibitors in the related industry (Food, Hotel and Tourism Industry) to showcase and acknowledge visitors with the products and services they offer. “We bring dynamic topics into the Industry Seminar to allow visitors of FHTB 2022 gain useful insights to stay updated grow in the industry while  having a chance to create business networking and connections,” she added.

FHTB 2022 provides an undisputed entry point for top international companies into Indonesia’s thriving and lucrative tourism market. This access means the biggest gathering, attended by unrivalled quality of attendees of decision makers, specifiers and end-users in the tourism, F&B and hospitality industries in Indonesia. Juanita added that all the activities in FHTB 2022, including networking, discussions, exchange of ideas, and competitions, aim to help grow business in this burgeoning marketplace of tourism in Indonesia, and also toward Making Indonesia 4.0 by 2030.

As part of Informa Markets and the Informa Group, PT Pamerindo Indonesia will run FHTB 2022 as sustainable event which focus on sustainability for long term impacts to customers, colleagues, communities, and environment where it works in. Leonarita Hutama as Marketing Communication Manager FHTB 2022 explains that sustainability (social, economic, and environmental) on FHTB is no longer nice to have but a necessary part of any activities in the event.      

“ Sustainability on FHTB 2022 is not only just about the way we produce our events and products but it is also about the role that we have to play in providing a space to work in partnership together with our markets to inspire sustainable development of the industries we serve,” she concluded.

Therefore, FHTB 2022 will be held as sustainable event through a forward act in using renewable electricity, reducing paper used, reuse some products for several times along the event, and using environmental-friendly product materials.

[1] Source: Badan Pusat Statistik (BPS), Press Release, 01 July 2022 ( https://www.bps.go.id/pressrelease/2022/07/01/1874/jumlah-kunjungan-wisman-ke-indonesia-melalui-pintu-masuk-utama-pada-mei-2022-mencapai-212-33-ribu-kunjungan--dan-jumlah-penumpang-angkutan-udara-domestik-pada-mei-2022-naik-40-41-persen.html ) 

[2] Source: Antara, “Industri Pariwisata Indonesia Menargetkan 1,8 -3,6 Juta Wisman di 2022”, accessed through Media Indonesia.com’s webpage ( https://mediaindonesia.com/ekonomi/485513/industri-pariwisata-indonesia-menargetkan-18-36-juta-wisman-di-2022 )

The FHTB 2022 will be held for three days, 22-24 September 2022, at the Bali Nusa Dua Convention Center (BNDCC). Visitors may pre-register for free access to the three-day exhibition through the link: https://fhtbali.id/prereg/ .

Contact Person:

Leonarita Hutama

Marketing Communication Manager PT Pamerindo Indonesia [email protected]

About PT Pamerindo Indonesia

PT Pamerindo Indonesia is the leading trade fair organiser in Indonesia, established with the sole purpose of organising specialised trade exhibitions for the Indonesian market. The company has grown considerably and now regularly organises over 20 trade exhibitions in the following sectors: Baby & Maternity, Beauty, Building & Construction, Electric & Power, Food & Hotel, Laboratory, Manufacturing, Mining, Plastics & Rubber, Oil & Gas sectors. Since its inception PT Pamerindo Indonesia has organised over 200 international trade exhibitions in Jakarta, Surabaya, and Bali.

PT Pamerindo Indonesia is part of Informa Markets, a division of Informa plc. Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio is comprised of more than 550 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world’s leading exhibitions organiser, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.pamerindo.com &  www.informamarkets.com.

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