libya tourism slogan

For the first time in Libya

Libya international tourism expo, peace - recovery - growth, who we are, despite all the circumstances that libya went through, which had a negative impact on an important and vital sector that has a major role in increasing libya’s domestic national product, which is the tourism sector with its various specializations (tourist investment, tourist transportation, land tourism, recreational tourism, traditional industries, gold and silver, and handicrafts), and from here came the idea. working to hold an event that reflects the capabilities that characterize libya and present the available investment map; with will, determination and the help of its loyal people, libya can be a country that exports tourism. driven by this perspective, our slogan ( peace - recovery - development)..

We believe that Libya has a tremendous potential and a distinct geopolitical location. That places it at an advantageous position among other countries, with the tourism sector at a booming stage. We aim to work on changing the typical nature in Libya and encourage investments by activating the investment map and presenting it to international business advocate.

Our Tourism Lens Color Competition 2024

A competition among distinguished photographers and content creators in the field of : –

– Still photography (archaeological monuments and sites – folklore arts – storyboards)

– Video (short documentary – storyboard).

A tourist trip to some archaeological and historical areas

Coordination will be made to hold a tourist trip for some personalities and guests of the exhibition and forum. The launch of the activities of this trip will be announced later and will last for a period of between 4 days and a week at the latest to some cities and tourist areas in Libya. 

B2B meetings

A ground where this sector advocates as governmental bodies, investors, entrepreneurs and anyone relavent to toutim meet for the purpose of networking and forming agreements.

Exhibiting Sectors

• Tourism investment companies
• Tourism companies
• Resorts and hotels
• Airlines companies
• Public and private banks
• Insurance companies
• Land and marine transportation companies
• Traditional, handicraft and handicraft companies
• Gold and silver companies

0790 195 93 218+

0791 195 93 218+.

Company Address

Tripoli, Libya

Email Address

[email protected]

Opening hours, 9:00am - 5:00 pm (eet; utc+02:00).

© lit-expo. All rights reserved

Pete Seaward

Libya is an ancient crossroads of civilizations that bequeathed to the Libyan coast some of the finest Roman and Greek ruins in existence, among them Leptis Magna, Cyrene and Sabratha. Libya also has some of the most beautiful corners of the Sahara Desert, from seas of sand the size of Switzerland and sheltering palm-fringed lakes (the Ubari Sand Sea) to remote massifs adorned with prehistoric rock art (the Jebel Acacus), labyrinthine caravan towns (Ghadames) and an isolated black-as-black volcano (Wawa al-Namus) in the desert's heart.

Your next trip starts here

Go from dreaming to planning with trip planning options made to help you craft your ideal itinerary.

Purchase our award-winning guidebooks

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How to Travel to Libya in 2024

By Joan Torres 27 Comments Last updated on April 12, 2024

This is the most complete and up-to-date Libya travel guide available on the internet.

Libya is a surprising country indeed.

Home to Leptis Magna and Sabratha, Libya has outstanding, world-class Roman ruins, sitting on the Libyan coast.

From 1911 to 1951, the country was an Italian colony, the heritage of which is still very visible, not only in the architecture that dominates the center of Tripoli, but also in the somehow sophisticated way Libyans drink their cappuccino.

Except for a tiny part of the – today inaccessible – eastern coast, Libya is an utterly massive, barely populated desert, filled with ancient Berber, caravan towns like Gadhames, located more than 600km from Tripoli.

Today, however, Libya has become a failed state struggling to put an end to an armed conflict that has been ongoing since 2011, preventing travelers from venturing into the most off the beaten track country in the whole Mediterranean.

However, with proper planning and research, anyone can travel to Libya safely.

This guide contains endless Libya travel tips that will show you how.

In this Libya travel guide, you’ll find:

Table of Contents

• Libya today
• How to get a visa
• Travel Insurance
• Independent travel in Libya
• Best time to visit
• Top experiences
• Internet & connectivity
• Budget & Money
• Getting around
• Libyan cuisine
• Where to stay
• Solo female travel
• More information

📰 Libya today: what is it like to travel to Libya?

In 2011, following the Arab Springs in neighbouring Tunisia and Egypt , a set of peaceful protests against an absolute Libyan dictator, Muammar Gaddafi, escalated into a bloody armed conflict between the rebels and Gaddafi’s local forces.

One year later, Gaddafi was defeated , captured, and killed, putting an end to more than 40 years of dictatorship.

For the first time ever, Libyans were able to foresee a bright, beautiful future but, unfortunately, the same people that wanted to overthrow Gaddafi, claiming to favor democracy, began to fight each other over power and wealth, dividing the country into different regions controlled by different militias.

A second civil war began, and on and off conflicts continued until the country officially split into two main regions, ruled by two different, independent Governments: West Libya, with Tripoli as the capital, and East Libya, with Benghazi as the main city.

However, in October 2020, exhausted from a pointless civil war, both Governments signed a permanent ceasefire and promised to hold elections, but they have been continuously postponed ever since.

Today, the peace agreement is still valid, but that doesn’t avoid the occasional clashes between the two Governments, and their permanent disagreements over power, like happened in May 2022 .

Tourists can travel to Libya now, but your visa will only be valid for traveling in the Western part of Libya because the Eastern Government doesn’t recognize it. 

⚠️ Is it safe to travel to Libya?

By far, safety is the number 1 concern for people wanting to visit Libya, which is kind of understandable, since the media has been showing nothing but years and years of conflict.

As previously mentioned, a peace agreement was signed between both West and East Governments back in 2020 and, except for a few occasional clashes between the Government forces – where civilians are not targeted – traveling to the West part Libya is mostly safe nowadays.

All Libyans will tell you that today, traveling to Libya is completely safe and as long as the money coming from oil – Libya is an oil-rich country – keeps flowing through both East and West, it will remain so, or that’s what many locals Libyans believe.

My personal experience when I went to Libya

From Afghanistan to Syria and Iraq , one can really feel that you are in a conflict or post-war country but for some reason, not in Libya.

On the one hand, you barely see any military presence there, at least in the areas where you are allowed to travel, and that includes the capital too.

On the other hand, while destruction is prevalent in most Syrian cities’ skylines, Tripoli is pretty untouched, as were all the places we visited, except for the main avenue in Misrata, the city that suffered the most.

We saw a few buildings with bullet holes and stuff but not even 1% of what you see in Mosul or Aleppo .

Again, I just saw one tiny part of the country, and I know that in Benghazi, for example, there was a fierce battle but, from a traveling standpoint, most places in West Libya are intact, and the atmosphere seems surprisingly relaxed.

🪪 How to get a visa for Libya

Can you travel to Libya?

Libya is one of the most difficult countries to travel to but the local authorities are making things a bit easier now…

Up to September 2023 , only business visas were issued, so the Libyan company had to fake your purpose of travel, stating that you were visiting Libya as an oil or tourist consultant, something like that, but this is not the case anymore.

Now you can finally travel to Libya on a tourist visa, even though the visa process is pretty much the same.

Below is an explanation of how to get a visa for traveling in Libya.

Step 1 – Getting your Letter of Invitation (LOI)

In order to get your visa for Libya, the first thing you need to do is get a Letter of Invitation from an authorized Libya-based company.

Note that Libyan companies won’t issue an LOI unless you book a full tour of Libya with them.

How long do I have to wait to get the LOI?

The problem with Libya is that nothing is official.

They say that LOI are issued in 1 week but sometimes they don’t come until 3 weeks later and sometimes they in just 3 days.

Libya’s bureaucracy is so random.

How long is the LOI valid for?

There’s no official date but rumors say it has a 1-month validity, extendable to 3 months. Again, this is also pretty random.

Step 2 – Getting your actual visa at the embassy

Once your LOI is approved, the next step is visiting the Libyan embassy in your home country or country of residence.

The LOI will come with a 6-digit number, and it’s recommended to call the embassy in advance, telling them about your upcoming visit and the respective number.

I got my visa at the Libyan embassy in Madrid .

They told me to physically go there any day, from Monday to Wednesday, from 10am to 1pm, and these were their requirements:

• Passport with more than 6 months validity
• 2 passport photos
• Letter of Invitation
• Letter from the company you work for, stating the business reason you want to travel to Libya

Once they checked that all my documents were correct, they told me to deposit the amount of 60€ in their bank account – which I did at the nearest bank – and come back with the receipt.

When I gave them the receipt, they told me to come back after two hours to collect my visa, that’s it.

That’s for the embassy in Madrid, what about the rest of the embassies?

Requirements are pretty much the same across most embassies but, while some of them require the applicant to be physically there, others allow you to mail them all docs.

Moreover, like in Madrid, some embassies issue your visa within 2 hours, while others might take a few days.

The best way to find out is by calling your nearest embassy.

What if there’s no embassy in your home country?

Then, you can apply from an embassy of your choice, but you need to tell your local sponsor in advance.

How long is the visa valid for?

Up to September 2023, the visa was valid for 1 month, from the moment you collect it and it can’t be extended.

However, now they say that they will extend it to 3 months.

🚑 Travel insurance for Libya

Travel insurance for Libya is a real must, especially in times of pandemic, and I strongly recommend IATI Insurance because:

• One of the very few that covers travel in Libya
• They have many different plans, for all budgets.
• Covers both short-term trips and 1-year long trips.
• It covers senior citizens too
• Readers of this blog can get a 5% exclusive discount

🧔 Traveling to Libya as an independent traveler: is it allowed?

Not really.

Actually, independent travel in Libya has never been totally allowed, even during Gaddafi’s rule, and the reason is that, in their eyes, foreigners could always be potential spies.

Today, in order to get the above business visa, you’ll have to book a tour with a tour company, so there isn’t a way around, plus here are a few things to keep in mind:

Your local guide must pick you up from immigration

Nowadays, upon arrival at the International Airport of Tripoli, even before getting your entry stamp, the authorities will put you aside, waiting for your sponsor, a representative from the company who issued your LOI – the local guide, in my case. 

This person will have to go through a few formalities and only then, will you be able to enter Libya.

You will be accompanied by a local official

During my trip to Libya, I had always to be accompanied by an official who claimed to be part of the tourist police.

Along with my local guide and driver, this person stuck with us the whole time, eating with us and even staying in our hotels outside of Tripoli.

While spending the whole trip with an official might seem quite annoying – you actually have to pay for his meals and hotels – but that’s included in the total tour package – the truth is that he was a pretty nice guy who basically became one more of us.

He was unarmed, joked all the time and always tried to be helpful.

Some travelers who travel to Libya as gas consultants (fake purpose, of course) claim that they were never accompanied by such an official, but only the local guide.

Your itinerary can’t be flexible

It can’t be changed. Your itinerary will be shared with the security department before your arrival and making changes won’t be allowed.

Can you walk around Tripoli on your own

Officially you can’t but in practice, many travelers do it: this is something you must discuss with your local guide.

🗺️Tours for Libya

Remember that independent travel in Libya is not possible nowadays, like no way.

Against the Compass, however, has several scheduled expeditions.

Epic 7-day expeditions, where we will explore Roman ruins, caravan cities and learn about everything that happened after the fall of Gaddafi.

Learn more about our Tours for Libya

Do you wish to join a small group, but you can’t travel on any of the above dates?

No problem, just shoot me an email ([email protected]) indicating:

• How many people you are
• How many days do you want to spend in Libya
• Which dates

And we will try to find other travel buddies you may travel with. Otherwise, know that we can also organize private, tailored trips.

⛅ Best time to visit Libya

Best time to travel to libya: november to march.

The weather becomes pleasant during these months but note that temperature can drop to 0ºC in December-January, so do bring warm clothing for the freezing nights, especially in the desert areas.

Worst time to travel to Libya: June to September

In summer, Libya is too hot to enjoy.

I personally came during the last week of May and days were already utterly hot, making sightseeing very difficult. Evenings however, were good.

🛫 How to get to Libya

Insurance for traveling to Libya I strongly recommend IATI Insurance : Full Libya coverage + 5% discount BUY IT HERE TO GET YOUR SPECIAL DISCOUNT

How to travel to Libya by air

The main airport in Libya is Mitiga International Airport , located 11km from the center of Tripoli.

This airport used to have plenty of connections but nowadays, you can only travel from two cities:

I strongly recommend coming from Tunis, since flights are way cheaper.

Which airlines fly to Libya?

Today, the only foreign airline that flies to Tripoli is Tunis Air but the problem is that it doesn’t fly there every day, only 2-3 times a week, so depending on your travel dates, it could be inconvenient.

Alternatively, Libyan Wings flies from Tunis to Tripoli every day but the problem is that you can’t book tickets online, so someone has to go to an actual Libyan Wings office and pay in cash. This is something you’ll need to arrange with your local guide or sponsor .

How to travel to Libya by land:

Libya shares a border with 5 countries.

Traveling to Libya from Tunisia

Travel reports suggest the border is open, and there are actually direct buses from Tunis to Tripoli but, besides the nearly 800km distance, border formalities will take a lot of time if you go on a bus packed with people.

Alternatively, you could head slowly to the border (the one by the coast) and cross on foot. However, if you opt for this choice, your local guide will have to pick you up from there, increasing the overall cost of your trip.

Check my Tunisia travel guide

Traveling to Libya from Egypt

This border used to be open during Gaddafi’s time but not anymore, since the Eastern part of Libya is controlled by a different faction that won’t recognize your business visa.

Check my Egypt travel guide

Traveling to Libya from Algeria, Niger, Chad and Sudan

Those borders are super closed.

🛖 Top experiences in Libya

Libya has actually a lot of touristic potential; it is no wonder that during the Gaddafi years, many tour groups used to come here.

1 – Visiting first-league Roman ruins

Leptis Magna and Sabratha are exceptional Roman sites, with no reason to envy Palmyra in Syria , or Baalbek in Lebanon , and the best thing about them is that they are built by the sea.

2 – Admiring the Italian Heritage in Tripoli

As in Eritrea , Italians left their footprint in Libya, leaving behind a very strong coffee culture and the most beautiful buildings in the country.

3 – Experiencing the Libyan desert

Whether you are driving from town to town, or just having tea with the Tuaregs, few countries in the world have such a vast, empty desert.

4 – Visiting the ancient caravan city of Ghadames

Ghadames is an ancient desert town and oasis, home to an entangled and massive old city composed of hundreds of pathways, which also turns out to be a UNESCO Heritage site .

5 – Learning about the current crisis in Misrata

Misrata was one of the most affected cities during the Libyan Civil war, the legacy of which is still very visible. Today, the city features a brand-new museum about the crisis.

💻 Internet and connectivity in Libya

As expected, Wi-Fi isn’t particularly reliable in Libya, but you can easily get a local SIM card at the airport.

I personally bought a SIM card packed with 20GB of data for just 39LYD (around 8 USD), which was more than enough for just 6 days.

Get a VPN for traveling in Libya

You should always use a VPN when you travel, especially when you connect to public Wi-Fi networks.

Your connection will be much safer. 

Moreover, you will be able to access content which is typically censored in Libya. 

I recommend ExpressVPN – Extremely easy to use, fast and cheap. 

If you want to learn more about VPN, check: Why you need a VPN for traveling .

💰 Budget and money: how much does it cost to travel to Libya?

In Libya, they use the Libyan Dinar (LYD) and approximately:

1 USD = 5 LYD

Obviously, the currency in Libya is not very stable, so do check the exact exchange rate before departure.

Can you use credit or debit cards in Libya?

No, you can’t, so do bring all your money in cash.

However, you won’t need much money because you are likely to travel to Libya on a tour, where pretty much everything is included.

In 6 days, I spent the equivalent of 30€, just for a few night meals which weren’t included in Tripoli.

Where can I exchange money?

I believe your local guide will help you with that but the main area for exchange is in a specific place in the old city of Tripoli.

How much does it cost to travel to Libya?

As mentioned, the only way to travel to Libya is by purchasing a tour, which tends to include all expenses but in any case, here’s a summary of the most typical costs:

• Visa: 60€ (in Madrid embassy, at least)
• Round trip flight Tunis Tripoli with Libyan Wings: 250€
• Meal in a local restaurant: around 25-40 LYD
• Meal in a fancy restaurant: from 50-90LYD
• Espresso or cappuccino in a local coffee shop: 2 LYD
• Espresso or cappuccino in a fancy café: 5 LYD

🛺 How to get around Libya

It doesn’t really make sense to add a getting around section since you’ll be traveling from city to city by car, with your local guide but still, here are a few things to keep in mind:

• Gas is extremely cheap, the second cheapest in the world after Venezuela.
• Despite having some of the most massive oil reserves, there’s an oil shortage, and many gas stations are virtually empty. On our way to Ghadames, we had to travel with three large cans filled with gas, since finding gas can be a gamble.
• The driving is bad, Libyans don’t really like to follow traffic rules, but that didn’t surprise me.
• The coastal road is sort of busy, but the roads leading inland are absolutely empty, only desert, and barely any cars.

🕌 Libya: the country, people and culture

Along with Morocco, Mauritania , Tunisia and Algeria, Libya is one of the 5 countries that compose the Maghreb region.

It is the 4th largest country in Africa, and the 16th in the world, but its land is only inhabited by 6 million people, making it one of the least densely populated countries in the world .

People, the Libyans

Unlike other African countries, Libya has a pretty homogenous society.

Arabs: Most Libyans can be classified as Arabs. However, while the western part of Libya has more similarities to Morocco, Algeria and Tunisia , the eastern part has more resemblance to Egypt. In fact, this cultural difference is what has left the country divided, and dictates the international agenda too, since both Governments are supported by their respective foreign counterpart. 

Berbers: Apparently, 5% of the total Libyan population are Berbers, the indigenous ethnic group in north Africa before the Arabs came. They have their own language and folklore, and usually, they have a darker skin. I found Berbers from Libya had a stronger identity than Berbers in Tunisia or Morocco, since Berber flags were seen everywhere. However, they have absolutely no problem in saying they are Libyans. On the way to Ghadames, you’ll see lots of Berber towns.

In Libya, they speak Arabic and, like its people, while the dialect spoken in West Libya is similar to Tunisia’s, in East Libya it is similar to Egypt’s.

Do people speak English in Libya?

Not much but again, you are likely to be with a local guide the whole time, so communication shouldn’t be much of an issue.

Libyans are Sunni Muslims, but in Tripoli, you can find some churches that are frequented by the small Christian community.

Like Bashar al Assad in Syria , Muammar Gaddafi was a secular dictator who always condemned fundamentalist and religious extremists but unlike in Syria , where there’s a very significant secular society, I found the people in Libya to be extremely religious and traditional.

The few women you see in the street always wear hijab and to my surprise, many of them wore the niqab, something rarely seen in North Africa.

🍲 Libyan cuisine

Food won’t be the highlight of your trip, but some of their dishes aren’t bad.

I can’t tell what’s food like in East Libya, but in West Libya, food is similar to other countries in the Maghreb.

Cous-cous is their signature meal and what I like about it is that it’s quite juicy, usually tomato-based, like in Tunisia, while in Morocco I always found it to be drier. Grilled meat with white rice is always available in most restaurants and, thanks to the Italian influence, pasta too.

In Tripoli, you can actually find many Italian restaurants, a very popular chain being Caffe di Roma, where you have a wide variety of pastas and pizzas to choose from. It’s not the best pasta ever but after a few days of just eating cous-cous, it wasn’t bad at all.

Another dish I tried was usban , a Libyan sausage filled with rice and meat, too heavy for my taste, but sort of tasty.

Alcohol in Libya

Since Gaddafi came into power in 1969, Libya has been a dry country.

Being such a secular ruler, I wondered why he banned alcohol. Some Libyans believe he banned it so people would not get drunk and start talking about politics, saying bad things about the Government. That’s hard to believe, since not even Kim Jong Un does that.

Coffee in Libya

I am a big coffee drinker, especially in the morning, so whenever I visit a predominantly tea country, I always struggle, and I thought Libya would be one of those, but I was wrong.

Coffee culture in Libya is a big deal and, due to the Italian influence, they prepare it in a pretty sophisticated way, with so much love, and always with the right amount of foam.

What was even more surprising, however, is that you can also have really good coffee in more rural towns, like Ghadames for example, and even in the random villages you find along the road.

🏨 Where to stay in Libya

There aren’t many hotels in Libya, but there are enough to accommodate the few tourists, business people, and diplomats that visit the country.

Where to stay in Tripoli

Mid-range – Hotel Victoria – This is the preferred hotel for travelers, featuring a rooftop with excellent views to the city.

5 stars – Sheraton Hotel – Better than Victoria, of course.

Top-end – Corinthia Hotel Tripoli – The best hotel in town

Where to stay outside of Tripoli

In Gadhames: we stayed at Ghadamis Hotel , a massive hotel with traditional architecture which opened 1 or 2 years before the beginning of the war but, since it’s government-owned, it has remained open. We stayed there for two nights, and we were literally alone.

💃Solo female travel in Libya

Independent travel is not allowed in Libya, so solo women will always go with the local guide and the tourist police, making things much easier for them.

My local guide said he has had many female clients – some of them came alone, while others with a partner or friend – and he said all of them had a great time.

Have you been to Libya (as a solo female) and want to write a guest post for Against the Compass to tell us about the experience?

Then, kindly shoot me an email at [email protected]

❗ More Information for traveling to Libya

📢 In my Travel Resources Page you can find the list of all the sites and services I use to book hotels, tours, travel insurance and more.

Travel guides to other countries in Africa

• Ethiopia Travel Guide
• Eritrea Travel Guide
• Somaliland Travel Guide
• Travel Guide to Sudan
• Travel Guide to Egypt
• Mali Travel Guide
• Travel Guide to Mauritania
• Tunisia Travel Guide

You will also like our Syria travel guide , Iraq travel guide and Haiti travel guide .

27 comments

Another great article! The photos you shared remind me a lot of Tunisia. Northern Africa is such a brilliant place to travel. Thanks for sharing.

I admire your courage for traveling to Libya. Not many think about visiting this country that has been plagued by civil unrest. Even the crime rate in this country is quite high.

What are the entry requirements for a UK Citizen? Is it possible for visa upon arrival?

Not possible visa on arrival. Please check visa section,the requirements apply to UK citizens too

Hi Joan, I’m an American and would like to arrange an independent trip to Libya for March, 2023. I can’t seem to figure out how to reach you through your contact site here.

Ok….so I’m planning a trip to Algeria, Tunisia, Libya and Egypt in March. Is it possible to drive into Libya from Tunisia? Because there are certainly ZERO flights flying INTO Libya from almost anywhere. Unless you know of a way to fly in. I only wish to visit Leptis Magna.

Also, how would I go about obtaining a Visa as a US citizen? Is it still only a business visa? Any other way of entering? A few $100 bills in my pocket? Talk to me.

Hello Anthony, there are several flights a day from Tunis into Tripoli. The airport is called Mitiga. Tunis Air, Libyan Wings and Gadhames Air are the main airlines. You can enter by road, but your fixer would have to wait on the other side, and it’s a long way to Leptis.

As of today, only business visa, and for US citizens little chance to get it.

I would love to make a return trip to Libya especially Tripoli. I worked there in the 60s. I never made it to Ghadames which fascinates me. You have given so much information and I love the idea that there is still a bit of Italy there even if just in the food!

Thanks Patricia. You were in Tripoli during the golden times 🙂

I am very interested in traveling to Libya. I saw many pictures of Lake Gaberoun in Ubari on the internet and thought they were fantastic. Will that oasis be accessible in 2023?

Hi David, a tourist was arrested for nearly 2 months last year for visiting that lake, so I am not quite sure when will it be open

Hello, I am interested in joining one of your tours to Libya but would like to know if an extension to the south of the country would be possible? I’m thinking of the areas around Waw an Namus and Harat Zuwayyah.

Pending security clearance, tourist visa on arrival is now possible.

Can you visit east Libya like Benghazi these days?

They opened it recently but haven’t been there yet

Wait, what??? You can get a Tourist Visa in Libya now? You can get it on arrival and not months in advance??

Why does the FCO (foreign and commonwealth office) recommend not travelling to Libya? They say it is potentially dangerous. I am being offered work at an oil company there soon and am a bit worried about the comments made by the fco not to travel there.

Is the visa only valid for the duration of the tour?

You can extend it.

Which country are you from?

how utterly raciest this journalist is calling the leader and absolute dictator despite the deep respect the people of libya afforded him. just try comming to libya and spouting your opinions out . obviously the person is a westeen tv news addict drinking all the supposed naratives not knowing history or politics of this western destroyed land in their greed for resources and exploitation.

Come to Libya and you’ll see the little respect Libyans have for him!

I’m still committed and determined to travel to Libya in 2024. How are the tensions in the Middle East affecting attitudes to foreigners there?

I have heard that Libya has an new e-visa program now (evisa.gov.ly). Does it still need a tour/LOI, and is it usable only by air or also by land?

Hi Ethan, yes, there’s a new evisa system now, but it’s too new… I still need to get experience with it.

Hello, My mother and I would dearly. Iike to make a once in lifetime in our life a one off visit to suk el giumoa in Libya as I never yet my father I was a newborn more or less when he met another !! whilst mum and I, immediately after I was born however he left the another !! soon after so as I now have the circumstances etc can you please help and give us your best advice please, thank you, Nadia [email protected]

Hi Nadia, I looked for souk el giumoa but nothing came up, is that the correct spelling?

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Introducing Libya

About libya.

• Images of Libya
• History, language & culture
• Weather & geography
• Doing business & staying in touch

Plan your trip

• Travel to Libya
• Where to stay

While you’re there

• Things to see & do
• Shopping & nightlife
• Food & drink
• Getting around

Before you go

• Passport & visa
• Public Holidays
• Money & duty free

Book your flights

Libya travel guide

Travel to Libya is ill-advised at the moment due to the ongoing civil war. And that’s a shame, because this beautiful land has much to offer the intrepid traveller.

One of the largest countries in African, Libya boasts a stunning Mediterranean coastline, gorgeous desert landscapes and no fewer than seven UNESCO World Heritage Sites. These ancient sites are a reminder that Libya’s history has always been tumultuous: before Gaddafi’s regime and the ensuing civil war, the country endured Greek, Roman and Italian rule.

But Libya has more to offer than war stories. From the mystical desert town of Ghadames to the stunning Sahara Desert, this is a land of empty beaches, ancient mountain trails and shimmering oases. It is a land where sand dunes stretch to the heavens, palm trees reflect in desert lakes and prehistoric rock carvings decorate the dramatic Akakus Mountains.

Rural Libya is characterised by neatly cultivated olive groves, fat lemons dangling from trees and remote Berber settlements. In the cities, merchants sell wares in rose-scented souks, flogging silver, spices, henna, hijabs and Tuareg scarves. The smell of spicy lentil soup and Benghazi seafood hangs deliciously in the air.

The population of Libya is mostly of Arab and Berber descent. Berbers make up about 10% of inhabitants and live in more remote areas. The rest of the population lives largely in coastal cities like Tripoli and Benghazi, although recent fighting has forced many to flee.

Libyan hospitality is legendary and its people love showing travellers around. But tourism faltered after the Arab Spring and has been paralyzed by the ensuing Civil War. At the time of writing, tourist visas were not being issued and most tour companies have closed their doors – many guides now work as fixers for war reporters instead.

It’s impossible to say how current events will pan out, but, like many travellers, we hope the doors to Libya will swing open again soon.

1,759,500 sq km (679,347 sq miles).

6,330,159 (UN estimate 2016).

3.6 per sq km.

Chairmen of the Presidential Council Muhammad Younes al-Menfi, since 2021.

Acting Prime Minister Osama Saad Hammad Saleh, since 2023.

Travel Advice

Your travel insurance could be invalidated if you travel against advice from the Foreign, Commonwealth & Development Office (FCDO).

FCDO advises against all travel to Libya

FCDO has advised against all travel to Libya since 2014. The local security situation is fragile and can quickly deteriorate, with intense fighting starting without warning. Any travel to, from or within Libya is at your own risk. If you are a British national in Libya, we strongly advise you to consider leaving.

Military activity in the region

On 13 April 2024 Iran carried out military action against Israel.

On 19 April, there have been reports of explosions in Iran, and unconfirmed reports of explosions in Syria and Iraq.

Monitor this travel advice and other media as the situation is changing fast. Follow and contact FCDO travel on Twitter , Facebook and Instagram . You can also get email notifications when this travel advice is updated.

Read FCDO advice on how to deal with a crisis overseas .

UK government support

UK government support is severely limited in Libya. The British Embassy in Tripoli does not provide support to British people who need help. If you are in Libya and need urgent help from the UK government (for example, if you’ve been attacked, arrested or someone has died) contact the British Embassy in Tunis, Tunisia , on +216 71 108 700 or  contact us online .

Travel insurance

If you choose to travel, research your destinations and get appropriate travel insurance . Insurance should cover your itinerary, planned activities and expenses in an emergency.

About FCDO travel advice

FCDO provides advice about risks of travel to help British nationals make informed decisions. Find out more about FCDO travel advice .

Follow and contact FCDO travel on Twitter , Facebook and Instagram . You can also sign up to get email notifications when this travel advice is updated.

This information is for people travelling on a full ‘British citizen’ passport from the UK who choose to travel against FCDO advice. It is based on the UK government’s understanding of the current rules for the most common types of travel.

The authorities in Libya set and enforce entry rules. If you’re not sure how these requirements apply to you, contact the Libyan Embassy in the UK .

COVID-19 rules

There are no COVID-19 testing or vaccination requirements for travellers entering Libya.

Passport validity requirements

To enter Libya, your passport must be valid for the duration of your stay.

Check with your travel provider that your passport and other travel documents meet requirements. Renew your passport if you need to.

You will be denied entry if you do not have a valid travel document or try to use a passport that has been reported lost or stolen.

Previous travel to Israel

If your passport shows previous travel to Israel, it will not be accepted for travel to Libya.

Visa requirements

If you choose to travel to Libya against  FCDO  advice, ensure you have the right visa or you may be refused entry. Contact the Libyan Embassy in London for further information on the visa you require. You may require a specific type of visa depending on the nature of your trip.

A Libyan visa issued overseas may not be recognised in some areas or at certain ports of entry, due to the current political situation.

Vaccine requirements

For details about medical entry requirements and recommended vaccinations, see TravelHealthPro’s Libya guide .

Registering with the police

All short-stay visitors must register with the police within a week of arrival. The company you’re visiting or the local travel agency you’re using will usually arrange this. If you do not register, you could get a fine when you leave the country.

Customs rules

There are strict rules about goods you can take into or out of Libya . You must declare anything that may be prohibited or subject to tax or duty.

Taking money into or out of Libya

If you enter or leave Libya with over 10,000 US dollars-worth of cash, you must declare it to the customs authorities. If you do not, you risk having the money confiscated and even being detained.

There is a severe shortage of cash in Libya, and the Libyan Central Bank has imposed restrictions on cash withdrawals throughout the country. 

Libya is a cash-based society. You cannot use bank cards at banks, ATMs or hotels.

The exchange of foreign currency into Libyan dinar is tightly controlled by the Libyan Central Bank. Accessing Libyan dinar through formal methods is difficult for travellers. You can legally use exchange offices approved by the Central Bank, but they operate at black market rates. No bank will change money. Informal methods of currency exchange exist though their use carries the risk of arrest.  

It is illegal to take dinar out of Libya.

There is a high threat of terrorist attack globally affecting UK interests and British nationals, including from groups and individuals who view the UK and British nationals as targets. Stay aware of your surroundings at all times. 

UK Counter Terrorism Policing has information and advice on staying safe abroad and what to do in the event of a terrorist attack. Find out how to reduce your risk from terrorism while abroad .

Terrorism in Libya

Terrorists are very likely to try and carry out attacks in Libya.

Attacks could be indiscriminate, including in places visited by foreigners. British people and nationals of other western countries are considered high-value hostages. Government buildings and security checkpoints have also been targeted in recent years, leading to deaths.

Extremist groups including Daesh in Libya (formerly referred to as ISIL) are responsible for most attacks, which have targeted:

• foreign and diplomatic personnel and premises
• international hotels
• oil installations
• government and other official security institutions

In 2021 Daesh claimed responsibility for 2 separate bomb attacks on Libyan security forces in the Fezzan province in southern Libya. These attacks killed at least 4 people.

While there is a greater concentration of terrorist groups in the Fezzan Province, it is highly likely smaller numbers of terrorists can move relatively freely to other towns and regions to facilitate activity outside of the Fezzan Province.

In the north of Libya, it is likely security pressure and violence between armed groups have helped to limit the movement of terrorist groups.

It is likely both Daesh and Al-Qaida in the Islamic Maghreb ( AQIM ) are using the Fezzan region in south-west Libya as a base for operations such as people-smuggling and illegally transporting weapons. These resources are essential to support terrorist activity in West Africa.

The risk of terrorism may be higher if you travel in the border regions. Extremist groups operating in the region, including AQIM and Daesh, conduct operations in the border areas of northern Mali, Niger and Algeria. They have a proven capability of travelling long distances to carry out attacks, including in neighbouring countries and Libya.

Terrorist kidnap

Terrorist groups including Daesh, Al-Qaida and their affiliates routinely use kidnapping as a tactic and can conduct kidnapping across borders. Terrorist groups within Libya have both intent and capability to carry out further kidnappings. It’s a realistic possibility that they will target foreign nationals. Criminal gangs also carry out kidnappings, and there is a realistic possibility that they would sell hostages on to terrorist groups. Foreign nationals have been kidnapped in Libya in the past, including 4 foreign nationals in south-east Libya in 2018.

It is likely that any kidnap for ransom attempt by a terrorist group in Libya would occur in the south of the country, whereas a kidnap for ransom by militias would occur in a northern coastal city.

There is a realistic possibility that a terrorist group, most likely Daesh-Libya or Al-Qaida in the Islamic Maghreb, will kidnap a western national in Libya. In recent months, the importance of oil and natural gas production in Libya has increased, and any western nationals working for oil and natural gas companies in Libya are highly likely viewed as high-value targets.

British nationals are seen as legitimate targets, including tourists, humanitarian aid workers, journalists and business travellers. If you are kidnapped, the reason for your presence is unlikely to protect you or secure your safe release.

The long-standing policy of the British government is to not make substantive concessions to hostage takers. The British government considers that paying ransoms and releasing prisoners builds the capability of terrorist groups and finances their activities. This can, in turn, increase the risk of further hostage-taking. The Terrorism Act (2000) makes payments to terrorists illegal.

Political situation

The political situation in Libya is fragile and the security situation remains dangerous and unpredictable.

There is a UN-facilitated ceasefire in place between eastern and western armed forces. The risk of renewed fighting between them has decreased, but there is still a high risk of localised violence between competing armed groups.

Violence between armed groups can break out with little warning. In 2022, clashes between armed groups in Tripoli killed 32 people and injured over 150. Clashes again broke out in August 2023 in central Tripoli, resulting in temporary roadblocks and Mitiga Airport closure. Tensions have since calmed, with roads now open and no further disruption to air travel from Tripoli’s Mitiga Airport.

Foreign forces and mercenaries continue to operate in Libya. The Interim Government of National Unity has limited control of security provision across the country. The lack of political stability has led to security incidents, road and airport closures, and oil blockades.

There have been protests throughout Libya against the continued political deadlock, lack of basic service provision and corruption.

If you choose to travel to Libya against  FCDO  advice, you should:

• monitor the local security situation carefully
• remain vigilant
• have robust security arrangements and contingency plans in place

Public infrastructure and services

Basic services across Libya vary. Petrol can be difficult to access and there are regularly long queues at fuel stations. There can also be power outages in Tripoli and the south and east, particularly in the summer months.

Crime is widespread across Libya and violent robbery, carjacking and smuggling of fuel, drugs, weapons and people are common across the country. Armed groups and local security services regularly carry out operations against criminal gangs.

Protecting your belongings

Take sensible precautions to protect yourself and your belongings. Foreign nationals may be a target for criminals operating in Libya. Be cautious when travelling throughout the country, particularly at night. You should:

• consider your route
• vary daily routines
• hide expensive looking items which could draw unwanted attention

British people have been detained by Libya’s intelligence services or armed groups. You are at higher risk of detention if you work:

• in private security
• as a journalist

If intelligence services or armed groups detain you in Libya, your health and welfare may be put at serious risk, especially if you have an existing medical condition. The British Embassy will have extremely limited capability to help you or intervene on your behalf. Any help will be even more limited for dual nationals of Libyan origin as you will be in your home country and dual nationality is not recognised by the Libyan authorities.

Laws and cultural differences

Personal id.

By law you must carry your passport. Foreign nationals have been arrested for failing to provide the correct documentation when requested.

Libya is an Islamic country. Always respect local traditions, laws and religious customs, especially during the holy month of Ramadan.

Ramadan dates vary by year and country. Ramadan next year is expected to start in March 2025.

During this time do not:

• eat, drink, smoke or chew gum in public in the daytime, including in your car
• play loud music or dance
• swear in public

Get more advice when you arrive from your hotel or business contacts.

You should also:

• check opening hours of shops and restaurants
• be aware that if hotels and restaurants are providing food or drink in fasting hours, they may separate you from Islamic guests, for example with screens
• follow local dress codes – clothing that does not meet local dress codes may cause more offence at this time
• be aware that fasting can cause tiredness, particularly during the later afternoon and early evening
• be patient and show tolerance

It is illegal in Libya to make any attempt to convert Muslims to another religion.

Alcohol and drugs laws

It is illegal in Libya to drink alcohol or use drugs. Libyan authorities treat drug and alcohol offences seriously. You can be punished for use, possession and trafficking of drugs or alcohol.

Business travel in Libya

There are often complex bureaucratic procedures needed to travel for work in Libya. Follow all relevant protocols and procedures if you intend to travel around Libya for business. You are likely to be at risk of intimidation, harassment and detention if you fail to comply with local customs.

Journalism in Libya

You must get press accreditation from the relevant government authorities. This may reduce the risk of harassment, intimidation and detention by armed groups and Libya’s intelligence services. There is a real risk of hostility from those who object to media reporting. International and local journalists have previously been detained in Libya.

Using cameras near military facilities

You must get permission before taking any photographs or interviewing at or near military facilities.

LGBT+ travellers

Same-sex sexual activity is illegal in Libya. Libyan society is intolerant of same-sex couples showing affection in public.

Read more advice for LGBT+ travellers .

Transport risks

Road travel.

Road travel within Libya remains highly dangerous. There is a risk of being caught up in outbreaks of localised violence between armed groups. There is a high risk of:

• striking unexploded bombs or mines off-road

The risk is very high on the coastal road between Zawiyah and Tripoli.

All land borders into Libya are subject to closure at short notice.

If the security situation worsens, routes in and out of major cities and towns may be blocked and airports closed or made inaccessible at little or no notice.

Do not share your travel or other plans through social media. Vary your travel routes and always keep a low profile.

Road traffic accidents are common and often result in deaths. The emergency response to a road traffic accident may be limited.

Flights to and from all airports in Libya are at risk of cancellation at short notice.

Tripoli International Airport has been closed since 2014, following clashes between armed groups in the area surrounding the airport. Other airports may change their flight schedule without notice. Mitiga Airport is Tripoli’s only currently functioning civilian airport. Fighting between armed groups in the area caused Mitiga Airport to temporarily close in 2023.

The UK Air Safety List (ASL) lists all known airlines in Libya that do not meet international safety standards and are banned from operating commercial air services to, from, and within the UK. Check the UK Air Safety List when considering which airlines to fly with. The list is maintained by the Department for Transport, based on advice from the UK Civil Aviation Authority .

Extreme weather and natural disasters

Storm damage in eastern libya.

In September 2023 Storm Daniel struck eastern Libya, causing severe flooding and significantly damaging critical infrastructure, including hospitals and telecommunications networks.

Before you travel check that:

• your destination can provide the healthcare you may need
• you have appropriate travel insurance for local treatment or unexpected medical evacuation

This is particularly important if you have a health condition or are pregnant.

Emergency medical number

Call 1415 and ask for an ambulance.

Medical help in remote areas may not be available. Even if your travel or insurance company has arrangements with an international air ambulance provider, they may not be allowed to carry out a rescue operation within Libya. The current status of Libyan rescue services is uncertain.

Contact your insurance company quickly if you’re referred to a medical facility for treatment.

Vaccine recommendations and health risks

At least 8 weeks before your trip:

• check the latest vaccine recommendations for Libya
• see where to get vaccines and whether you have to pay on the NHS travel vaccinations page

See what health risks you’ll face in Libya , including:

• leishmaniasis
• Rift Valley fever
• West Nile virus
• schistosomiasis

The legal status and regulation of some medicines prescribed or bought in the UK can be different in other countries.

Read best practice when travelling with medicines on TravelHealthPro .

The NHS has information on whether you can take your medicine abroad .

Healthcare in Libya

Healthcare in Libya is generally below the standard available in the UK. There are acute shortages of skilled personnel and medical supplies, particularly for chronic conditions such as diabetes. There are private clinics in Tripoli.

If you need treatment you may be evacuated to Malta or mainland Europe. Make sure you have adequate travel health insurance and accessible funds to cover the cost of any medical treatment abroad and repatriation.

Travel and mental health

Read FCDO guidance on travel and mental health . There is also mental health guidance on TravelHealthPro .

The Foreign, Commonwealth & Development Office ( FCDO ) cannot provide tailored advice for individual trips. Read this travel advice and carry out your own research before deciding whether to travel.

Emergency services in Libya

Telephone: 1415 (ambulance, fire, police)

Contact your travel provider and insurer

Contact your travel provider and your insurer if you are involved in a serious incident or emergency abroad. They will tell you if they can help and what you need to do.

Refunds and changes to travel

For refunds or changes to travel, contact your travel provider. You may also be able to make a claim through insurance. However, insurers usually require you to talk to your travel provider first.

Find out more about changing or cancelling travel plans , including:

• where to get advice if you are in a dispute with a provider
• how to access previous versions of travel advice to support a claim

Support from FCDO

FCDO has guidance on staying safe and what to do if you need help or support abroad, including:

• getting help if you’re a  victim of crime
• what to do if you’re  in hospital
• if you’re affected by a crisis , such as a terrorist attack

Contacting FCDO

You can also contact FCDO online .

Help abroad in an emergency

If you are in Libya and you need emergency help from the UK government, contact the British Embassy in Tunis, Tunisia , who provide consular assistance for Libya.

FCDO in London

You can call FCDO in London if you need urgent help because something has happened to a friend or relative abroad.

Telephone: 020 7008 5000 (24 hours)

Find out about call charges

Book a Hotel

© Columbus Travel Media Ltd. All rights reserved 2024

Encyclopedia of Tourism pp 1–2 Cite as

Libya Tourism

• Galal M. H. Afifi 3  
• Living reference work entry
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• First Online: 24 March 2022

Libya is a Northern African country, bordering Egypt to the east, Sudan to the southeast, the Mediterranean Sea to the north, Tunisia and Algeria to the west, and Chad and Niger to the south (Fig. 1 ). In total, it covers 1,760,000 km 2 (679,539 mi 2 ) with a population of 6.8 million. The Libyan economy does not appear to have diversification plans, as the country depends heavily on oil and gas revenues, which account for about 60% of total GDP (OPIC 2020 ). GDP growth slowed down to an estimated 4% in 2019, due to lower oil prices. After the 2018 decline, inflation rebounded to an average above 10% in 2019 because of the intensified conflict in Tripoli (AFDB 2020 ).

Map of Libya

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AFDB. 2020. Libya . Abidjan: African Development Bank Group. www.afdb.org/en/countries/north-africa/libya .

Google Scholar  

Hoteliers. 2008. Tripoli, Libya: A prosperous prospect. www.4hoteliers.com/features/article/3375

OPIC. 2020. Libya . Vienna: OPEC. https://tinyurl.com/y5ozqyas .

UNESCO. 2014. World heritage list. http://whc.unesco.org/en/list/ . 4 July.

UN-ESCWA. 2007. Annual review of developments in globalization and regional integration in the Arab countries . Beirut: United Nations Economic and Social Commission for Western Asia.

UNWTO. 2013. Compendium of tourism statistics, data 2007–2011 . Madrid: World Tourism Organization.

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Afifi, G.M.H. (2022). Libya Tourism. In: Jafari, J., Xiao, H. (eds) Encyclopedia of Tourism. Springer, Cham. https://doi.org/10.1007/978-3-319-01669-6_655-4

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Home » Travel Guides » Libya » 15 Best Places to Visit in Libya

15 Best Places to Visit in Libya

There’s no question about it: Libya is in turmoil. Since the popular uprisings of the Arab Spring in 2011 and following more than 40 years of iron-fist rule by one Muammar Gaddafi, the country has hardly emerged well. Today, civil war and factional disputes still rage across the nation, extremism is rife, and much of the old beauty lies in ruins. But all wars must end, and hopes that Libya will one day return once again to the tourist fold remain very much alive.

So, FCO warnings and travel bans of today notwithstanding, we look to the future with optimism: to a time when this great slab of the old Maghreb can showcase its glorious Roman ruins and crumbing Greek cities; when the energy of metropolises like Tripoli and Benghazi can wow travelers; when the rugged Mediterranean coastline can shine and shimmer; and when the deep Islamic cultures and histories of the place can peak through in the dusty medinas and Bedouin camel towns alike.

Lets explore the best places to visit in Libya :

Before the tumult of the civil war and the rising of the Arab spring, Tripoli was a poster boy for North African heritage.

Its winding labyrinth of backstreets melded the warmth and colours of the Med with the dusty and historic character of the Sahel.

Street vendors touted spice-covered, ghee-doused bazins from the roadside stalls; teahouses throbbed with the mellifluous tones of Arabic chatter and the twisting fumes of shisha pipes.

And at the center of town visitors would find the grand Assaraya al-Hamra, spilling itself into the tight-knit lanes of the medina in a medley of mosque minarets and formidable Ottoman towers.

2. Leptis Magna

Founded by the Phoenician Greeks sometime in the first millennium BC, and then raised to greatness by the Romans, who flocked to this coastal spot in western Syria to secure their strongholds in North Africa after the Carthage Wars, Leptis Magna is quite possibly the single most impressive ancient site in the country (sorry Cyrene!). While some sections of the old temples and peristyles here have been transferred to museums and parks in England, the majestic likes of the grand theatre, arches dedicated to Septimius Severus, the fortification walls, some early Roman basilicas, and the crumbling marketplace all still remain.

3. Benghazi

Much-ravaged Benghazi has had its fair share of troubles in Libya’s wars.

And while the city continues to rattle in the throes of factional trouble, it is trying to shake of the memory of those hard-fought battles during the campaigns of 2011 and 2012, and re-establish itself again as one of the principle port towns in North Africa.

Glimmers of the glorious past still remain too, like the elegant whitewashed homes of the Italian Quarter, the sun-kissed corniche called Lungomare on the Med (palm-peppered and pretty), the old Latin lighthouse on the shore, and the picturesque Maydan al-Shajara square in the very center of city.

A legendary patchwork of temples and ancient townhouses that sits perched atop the Mediterranean cliffs in eastern Libya, Cyrene is one of the greatest relics the Greeks left in North Africa.

Once a booming mercantile colony built by the seafarers of Santorini, the city played host to Hellenic merchants, the heirs of Alexander the Great, and, later, Roman generals and armies.

Today it lies half in ruins; abandoned since it was rocked by a great earthquake in the 4th century AD. Visitors come to tour the colossal shrines to Demeter, see the necropolis, and explore the revered Sanctuary of Apollo.

5. Ghadames

Whitewashed homes scramble over one another in the heart of desert-shrouded Ghadames.

Meanwhile, winding alleyways hemmed in with adobe walls weave back and forth through the medina that forms the middle of the city – a UNESCO World Heritage Site in its own right.

Nestled between the sand dunes of the northern Sahara just a stone’s throw from the Algerian border, this earthy little Berber outpost is hailed as one of the real jewels of the nation’s backcountry.

Travelers come to explore its palm-peppered roads and shady terraces, and get a glimpse of the Libya that time forgot.

This far-flung town on the edge of the historic Fezzan region was once one of the principal trading points on the Sahara-Sahel caravan route.

Topped by its great mud-brick castle, Ghat still looks the part too, especially with all those crumbling old neighborhoods of adobe Berber homes spreading out from the base of the central mount.

However, the fortress seen today was not actually even there when the kings of the Garamantian Empire ruled the trade links between Carthage and the south in antiquity.

It was built later by the Italians and today, along with the rugged caves and cliffs of the Tadrart Acacus mountains, forms the major point of interest in the town.

7. Sabratha

Like Cyrene before it, Sabratha followed the predictable trajectory of a onetime Greek colony on the North African coast.

First, it was a receptacle for Mediterranean goods coming southwards, and a marketplace for exotic African goods coming from sub-Sahara.

Later, the whole city was taken over by the Romans, who raised great temples to both local and imperial gods.

There are remnants of a Christian basilica built by Justinian too, along with the grand mosaics that once adorned the interior.

However, the piece de resistance is the ancient theatre, which erupts from the desert in a series of lurching Doric peristyles and arcades.

The birthplace of one Colonel Muammar Gaddafi has not fared well in Libya’s recent upheavals.

Targeted by the rebel forces and used by the loyalists for their last stand, hardly a single street went unscathed in the ensuing Battle of Sirte in 2011. It was here that the onetime leader of the nation was finally captured and killed, marking the end of his more than 40-year-long rule.

Today, other conflicts engulf the town, but efforts are being made to rebuilt and reconstruct the spot, which was once a colonial outpost of both the Ottomans and the Italians.

Like many cities in Libya, Tobruk has seen its fair share of carnage in the last 100 years.

However, Tobruk is best known as a battlefield of a different era: The Second World War.

During the early 1940s, this town was the site of some of the fiercest skirmishes between Allied and Axis troops in the region.

The ordeals were finally settled by the Second Battle of El Alamein.

In the modern era Tobruk remained steadfastly loyal to the Libyan monarchy, and was quick to rise with the tide of the Arab Spring.

Visitors will get to tour the site of these totemic events, and unravel tales of Greek, Roman and Berber history besides.

10. Misrata

Lining up along the shimmering Mediterranean coast, the 500,000-strong city of Misrata (also spelled Misratah) represents the third-largest in the country.

Founded by the Greeks (like so many towns in these parts), it grew into one of the principal trading ports in North Africa, with a booming harbour at Qasr Ahmad that dealt in both African and European goods.

Most visitors will come to enjoy the sun-kissed beaches that meld with the Saharan dunes to the east and west of town, while others will tour the great city mosques and the multi-cultural array of architecture that imbues the center.

11. Waw an Namus

Taking us away from Libya’s war-torn cityscapes and ancient sites for a spell of the weird and the wonderful, the black-stained tar and rock fields of Waw an Namus are a truly otherworldly sight to behold.

Set deep in the very heart of the Saharan Desert, the attraction is only just becoming popular with intrepid travelers.

They come to wonder at the great extinct volcanic cone that rises from the sands, its nearby crater lake (shining like a mirror and forever buzzing with a haze of mosquitoes), and the old caravan oases towns of Al Kufrah and Rebiana.

12. Msallata

Engulfed by swathes of olive plantations and undulating hills of scrub that roll out to meet the Med and the Sahara to the north and south respectively, it’s one of the prettier spots in the Murqub District.

Visitors to the town, which was the site of some violent clashes during the 2011 revolution, can come and wander rustic olive oil mills and farms.

There’s also a long history to uncover, as Msallata once hailed in as one of the major stop-overs on the way to ancient Leptis Magna during the heyday of Roman rule in these parts.

13. Al Jawf

Al Jawf is surrounded by the sweeping ochre sands at the very heart of the Libyan Sahara.

A small town, it’s largely made up of low-rise adobe homes and camel-dotted streets that come pot-holed and crooked.

And while there’s little to experience in the city itself apart from the earthy Bedouin character of the place, there’s plenty in the surrounding hinterland.

Yep, Al Jawf is the gateway to the Kufra basin; one of the most strategic agricultural areas in the region, famed for its irrigation capabilities and alien-looking crop circles.

This surrounding territory has been much fought over since time immemorial, just as relics like the crumbling 7th-century granaries at Gasr Al-Hajj reveal.

Below the rugged tips of the El-Bhallil mountains and peppered with surprisingly green spots of palm oases, the desert town of Waddan is a great place to come and catch a glimpse of the earthy backcountry character of Libya, and to unravel the deep Islamic histories that have coalesced here over the centuries.

Look up to see the crenulated walls of the great Waddan Castle, which were raised by the onetime Arab rulers of the Maghreb.

Then, be sure to take some time to wander the date palm groves and marketplaces, taking in the bucolic, time-stood-still vibes.

The lakeside city of Sabha is home to the striking bulwarks of Fortezza Margherita (now called just Fort Elena): one of the most dramatic and historic of citadels still standing in the country (it’s even depicted on the back of some Libyan banknotes!).

Above that, Sabha is also considered the best gateway to the Fezzan region, which rolls out to meet the Sahara Desert proper in a patchwork of date palm oases and undulating dunes from the southern edges of the town.

15 Best Places to Visit in Libya:

• Leptis Magna
• Waw an Namus

Tourism Slogans for Every Country in the World: From Catchy to Cringeworthy

You guys — I have gone down a rabbit hole. 🤦🏻‍♀️ I started searching for country tourism slogans to include on a Country Quick Facts Infographic I am creating for my newly-designed country category pages (check out the test run for Colombia here !).

Before I knew it, I had compiled a comprehensive list of the tourism slogans for every country and territory in the world! So I decided to rank the Top 20 Best and Worst tourism slogans just for kicks. And I also threw in a few tourism logos while I was at it!

It was interesting to see what catchy (or not-so-catchy) taglines countries have come up with to lure tourists, especially since (at the time of this writing) US citizens are banned from all but a handful of these countries due to the coronavirus.

Some countries opted for the easy go-to of alliteration (“Brilliant Barbados”; “Beautiful Burundi”; “Pristine Paradise Palau”; “Timeless Tuvalu”) or assonance (“Epic Estonia”; “Incredible India”). Other countries got a little more creative (Djibouti: “Djibeauty”; Slovenia: “I feel sLOVEnia”; Ukraine: “It’s all about U”).

A few countries decided to make some bold claims (“Dominican Republic Has It All”; “All You Need Is Ecuador”; Honduras: “Everything Is Here”), while smaller, lesser-known countries opted to just tell you where they are located (Andorra: “The Pyrenean Country”; Bosnia & Herzegovina: “The Heart of SE Europe”).

Without further ado, here is my ranking (in alphabetical order) of the Top 20 Best and Worst Country Tourism Slogans. Let’s get the cringeworthy taglines out of the way first before moving onto the catchy ones….

Table of Contents

Worst Country Tourism Slogans

Armenia – Visit Armenia, It is Beautiful

Straight to the point but I feel like Armenia kind of mailed it in on this one.

Explore Armenia

Brazil – Visit and Love Us

Sounds a bit needy to me, Brazil.

Explore Brazil

Brunei Darussalam – Abode of Peace

Interesting slogan for a country known for its human rights violations…

Explore Brunei Darussalam

El Salvador – El Salvador: Impressive!

I guess this is a step up from their previous slogan “The 45-Minute Country” but still a bit lackluster.

Explore El Salvador

Finland – I Wish I Was in Finland

Putting the words in tourists’ mouths…

Explore Finland

Gibraltar (UK) – Time to be Enlightened

I’m pretty sure Gibraltar is all about a giant rock so I’m not sure what’s so enlightening?

Explore Gibraltar

Honduras – Everything is Here

Bold claim, Honduras.

Explore Honduras

Hungary – WOW Hungary

WOW is supposedly an acronym for Wellspring of Wonders but it really only works if you’re in the know. I kinda feel like they should just spell it out and skip the acronym altogether?

Explore Hungary

Indonesia – Wonderful Indonesia

I’m sure it is wonderful but I feel like they missed an opportunity for something more creative here…

Explore Indonesia

Iran – You Are Invited

Nice sentiment but are we really? At least for Americans, I’m not so sure how welcome we’d be.

Explore Iran

Jordan – Yes, It’s Jordan

Jordan’s getting a bit cocky here if you ask me…

Explore Jordan

Luxembourg – Live Your Unexpected Luxembourg

I’m not even sure what this means? I’ve been to Luxembourg and it is a beautiful but bland tiny speck of a country.

Explore Luxembourg

Montserrat (UK) – Come. We Have Time for You.

It’s actually so bad that it’s kind of good.

Explore Montserrat

The Netherlands – The Original Cool

I think I’m missing something. What does this even mean?

Explore The Netherlands

Paraguay – You Have to Feel It!

Feel what? A bit forward for a first date.

Explore Paraguay

Slovakia – Travel in Slovakia – Good Idea

I actually secretly love how cringeworthy this one is…

Explore Slovakia

Syria – Always Beautiful

Really, Syria? The decades of civil war might imply otherwise.

Explore Syria

Tunisia – I Feel Like Tunisia

What does this even mean?!

Explore Tunisia

United States – All Within Your Reach

America, you can do better. First of all, our country is huge. Second of all, I beg to differ based on the rampant racial and gender inequity coursing through our nation.

Explore the United States

Uruguay – Uruguay Natural

Huh? I don’t get it.

Explore Uruguay

Best Country Tourism Slogans

Anguilla (UK) – Tranquillity Wrapped in Blue

This conjures up an image of taking a nap on a beach, wrapped up in a beach towel, with not a care in the world.

Explore Anguilla

Antigua and Barbuda  – The Beach is Just the Beginning

I like both the alliteration and the implication that there’s so much more to this country than it belies on the surface.

Explore Antigua and Barbuda

Austria – Arrive and Revive

This just sounds so refreshing!

Explore Austria

Bhutan – Happiness is a Place

Bhutan measures Gross Domestic Happiness as a metric of success so I believe them…

Explore Bhutan

Cape Verde – No Stress

Sounds good to me!

Explore Cape Verde

Denmark – The Happiest Place on Earth

If you’ve got it, flaunt it.

Explore Denmark

Djibouti – Djibeauty

See what they did there? Love the catchphrase but you need to work on your logo, Djibouti.

Explore Djibouti

Faroe Islands (Denmark) – Unspoiled, Unexplored, Unbelievable

I’m all about the hidden gems so sign me up!

Explore Faroe Islands

Fiji – Where Happiness Finds You

Yes, please. 🙋🏻‍♀️

Explore Fiji

Kiribati – For Travellers

The implication is that Kiribati is for travelers, NOT tourists. And I like it.

Explore Kiribati

Montenegro – Wild Beauty

Something about this slogan just resonates with me.

Explore Montenegro

Morocco – Much Mor

Clever, Morocco.

Explore Morocco

Mozambique – Explore the Unexplored!

My kind of traveling!

Explore Mozambique

Nigeria – Good People, Great Nation

I just love the country pride and it actually really makes me want to visit.

Explore Nigeria

Oman – Beauty Has an Address

Since I list Oman as one of my favorite places I have visited, I can attest to the truth of this statement.

Explore Oman

Philippines – It’s More Fun in the Philippines

Enticing…I’d like to find out if this is true!

Explore Philippines

Tajikistan – Feel the Friendship

Sounds lovely, Tajikistan.

Explore Tajikistan

Timor-Leste – Explore the Undiscovered

Hidden gems are my jam. One day, Timor-Leste, one day.

Explore Timor-Leste

Ukraine – It’s All About U

I love both the play on words and the inviting sentiment here!

Explore Ukraine

Uzbekistan – Naturally Irresistible!

From the pictures I’ve seen, I’m dying to find out if I can’t resist the nature in Uzbekistan.

Explore Uzbekistan

Complete List of Tourism Slogans by Country

Afghanistan – N/A

Albania – Go Your Own Way

Algeria – Tourism for Everybody

American Samoa (US) – N/A

Angola – Country of the Future

Andorra – The Pyrenean Country

Antarctica – The White Continent

Argentina – Beats to Your Rhythm

Artsakh (Armenia) – A Hidden Treasure

Aruba (Netherlands) – One Happy Island

Australia – Come Live Australia’s PhilAUSophy

Azerbaijan – Take Another Look

Bahamas – Fly Away

Bahrain – Ours. Yours. Bahrain.

Bangladesh – Beautiful Bangladesh

Barbados – Brilliant Barbados

Belarus – Hospitality Without Borders

Belgium – The Place to Be

Belize – Belize is a Curious Place

Benin – N/A

Bermuda (UK) – So Much More

Bolivia – Bolivia Awaits You

Bonaire (Netherlands) – Once a Visitor Always a Friend

Bosnia and Herzegovina – The Heart of SE Europe

Botswana – Our Pride, Your Destination

Brazil – Brazil. Visit and Love Us

Bulgaria – A Discovery to Share

Burkina Faso – N/A

Burundi – Beautiful Burundi

Cabo Verde – No Stress

Cambodia – Kingdom of Wonder

Cameroon – Africa in Miniature

Canada – Keep Exploring

Cayman Islands (UK) – Dream in Cayman

Central African Republic – N/A

Chad – Oasis of the Sahel

Chile – Where the Impossible is Possible

China – Explore the World with Us

Colombia – Colombia is Magical Realism

Comoros – N/A

Congo, Democratic Republic of – N/A

Congo, Republic of – N/A

Cook Islands (New Zealand) – Love A Little Paradise

Costa Rica – Essential Costa Rica

Côte d’Ivoire – N/A

Croatia – Full of Life

Cuba – Autentica Cuba

Curaçao (Netherlands) – Curacao: Real. Different.

Cyprus – Cyprus in Your Heart

Czech Republic – Land of Stories

Dominica – The Nature Island

Dominican Republic – Dominican Republic Has It All

East Timor – Being First Has Its Rewards

Ecuador – All You Need is Ecuador

Egypt – Where It All Begins

England – Discover Your England

Equatorial Guinea – N/A

Eritrea – N/A

Estonia – Epic Estonia

Eswatini – A Royal Experience

Ethiopia – Land of Origins

Falkland Islands (UK) – Desire the Right

France – Rendez Vous en France

French Guiana (France) – N/A

French Polynesia (France) – Reconnect with the World

Gabon – N/A

Gambia – The Smiling Coast of Africa

Georgia – For the Best Moments of Your Life

Germany – Simply Inspiring

Ghana – Culture, Warmth, and Much More

Greece – Always in Season

Greenland (Denmark) – N/A

Grenada – Pure Grenada: The Spice of the Caribbean

Guadeloupe (France) – The French Caribbean Archipelago

Guam (US) – Where America’s Day Begins

Guatemala – Heart of the Mayan World

Guinea – N/A

Guinea-Bissau – N/A

Guyana – South America, Undiscovered

Haiti – Experience It!

Hong Kong (China) – Best of It All, It’s in Hong Kong

Iceland – Inspired by Iceland

India – Incredible India

Iraq – The Other Iraq (Kurdistan)

Ireland – Jump into Ireland

Israel – Land of Creation

Italy – Made in Italy

Jamaica – Heartbeat of the World

Japan – Endless Discovery

Kazakhstan – The Land of Wonders

Kenya – Magical Kenya

Kosovo – N/A

Kuwait – Pearl of the Gulf

Kyrgyzstan – So Much to Discover!

Lao People’s Democratic Republic (Laos) – Simply Beautiful

Latvia – Best Enjoyed Slowly

Lebanon – Passion for Living

Lesotho – The Kingdom in the Sky

Liberia – The Gateway for Tourism

Libya – N/A

Liechtenstein – Experience Princely Moments

Lithuania – Real is Beautiful

Macau (China) – The City of Dreams

Madagascar – A Genuine Island, A World Apart

Malawi – The Warm Heart of Africa

Malaysia – Truly Asia

Maldives – The Sunny Side of Life

Malta – Truly Mediterranean

Marshall Islands – N/A

Martinique (France) – There’s Only One Martinique

Mauritania – N/A

Mauritius – It’s a Pleasure

Mayotte (France) – N/A

Mexico – A World of Its Own

Micronesia (Federated States of) – Experience the Warmth

Moldova – Discover the Routes of Life

Monaco – For You

Mongolia – Nomadic by Nature

Myanmar – Myanmar, Be Enchanted

Namibia – Endless Horizons

Nauru – N/A

Nepal – Lifetime Experiences

Netherlands – The Original Cool

New Caledonia (France) – Pacific Heart

New Zealand – 100% Pure

Nicaragua – I Love You As You Are

Niger – N/A

Niue (New Zealand) – Nowhere Like Us

North Korea – N/A

North Macedonia – North Macedonia Timeless

Northern Mariana Islands (US) – N/A

Norway – Powered by Nature

Oman – Beauty Has An Address

Pakistan – It’s Beautiful, It’s Pakistan

Palau – Pristine Paradise Palau

Palestinian Territories – A Land of the Heart

Panama – Discovered by Nature

Papua New Guinea – A Million Different Journeys

Peru – Land of the Incas

Pitcairn Island (UK) – Come Explore

Poland – Move Your Imagination

Portugal – Europe’s West Coast

Puerto Rico (US) – Ready to Enchant You

Qatar – Qurated for You

Reunion Island (France) – The Ultimate Island

Romania – Explore the Carpathian Garden

Russian Federation – Reveal Your Own Russia

Rwanda – Discover the Land of a Thousand Hills

Saba (Netherlands) – The Unspoiled Queen of the Caribbean

Samoa – Beautiful Samoa

San Marino – San Marino For All

Sao Tome and Principe – N/A

Saudi Arabia – Experience to Discover

Scotland – A Spirit of Its Own

Senegal – N/A

Serbia – My Serbia

Seychelles – Another World

Sierra Leone – The Freedom to Explore

Singapore – Passion Made Possible

Slovenia – I Feel sLOVEnia

Solomon Islands – Solomon Is.

Somalia – N/A

South Africa – Inspiring New Ways

South Korea – Imagine Your Korea

South Sudan – N/A

Spain – #spainindetail

Sri Lanka – So Sri Lanka

St. Eustatius (Netherlands) – The Caribbean’s Hidden Treasure

St. Kitts and Nevis – Follow Your Heart

St. Lucia – Let Her Inspire You

St. Martin (France) / St. Maarten (Netherlands) – The Friendly Island

St. Vincent and the Grenadines – The Caribbean You’re Looking For

Sudan – N/A

Suriname – A Colorful Experience…Exotic Beyond Words

Sweden – N/A

Switzerland – Get Natural

Taiwan – The Heart of Asia

Tanzania – The Soul of Africa

Thailand – Amazing Thailand: It Begins with the People

Tibet (China) – Take a Trip to the Holy Land

Tonga – The True South Pacific

Trinidad and Tobago – Go Beyond Ordinary

Turkey – Be Our Guest

Turkmenistan – The Heart of the Great Silk Road

Turks and Caicos Islands (UK) – Beautiful by Nature

Tuvalu – Timeless Tuvalu

Uganda – The Pearl of Africa

United Arab Emirates – Discover All That’s Possible

United Kingdom – Home of Amazing Moments

United States of America – All Within Your Reach

Vanuatu – Discover What Matters

Vatican City – N/A

Venezuela – Venezuela is Your Destination!

Vietnam – Timeless Charm

Virgin Islands (UK) – Nature’s Little Secrets

Virgin Islands (US) – Visit To Be Inspired

Wales – #findyourepic

Wallis and Futuna Islands (France) – Islands of Hidden Treasures

Yemen – N/A

Zambia – Let’s Explore

Zimbabwe – A World of Wonders

Which tourism slogan makes you want to visit that country the most and why?

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About Laura

Laura is an avid traveler who aspires to live a life filled with adventure and a dash of luxury and hopes to inspire others to do the same. She seems to consistently be drawn to lesser-traveled hidden "pearls" and loves to give these under-the-radar places the credit they are due. Laura can often be found on the ski slopes in the winter and is obsessed with all activities involving water...and mac and cheese...and Golden Retrievers.

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The Good, the Bad, and the Ugly: A Review of Tourism Slogans from Around the World

Tourism slogans are short, memorable phrases that promote destinations and attract visitors. They are an important marketing tool for destinations, as they help to establish brand identity and differentiate a location from its competitors. A great tourism slogan should capture the essence of a destination and inspire travelers to visit and experience all that it has to offer. It should also have an emotional pull, evoking feelings of excitement, adventure, relaxation, or whatever other emotions are appropriate for the destination.  In this blog post, we will explore the history and significance of tourism slogans and showcase a collection of the best and worst ones from around the world.  We will also provide some tips for creating a great tourism slogan.

History of Tourism Slogans

The use of tourism slogans dates back to the early 20th century when destinations began to market themselves more aggressively to attract visitors. One of the first known tourism slogans was “See America First,” which the United States government used in the 1920s to encourage Americans to explore their own country before traveling abroad.

In the following decades, more destinations worldwide began to adopt their own tourism slogans to stand out in a crowded market. For example, the British government used ” Visit Britain ” in the 1950s to promote the country as a travel destination.

As tourism has evolved over the years, so have the slogans used to promote it. In the 1960s and 1970s, tourism slogans often focused on a destination’s natural beauty and outdoor recreational opportunities. For example, “New Zealand: 100% Pure” has been used by the New Zealand government since 1999 to promote the country’s unspoiled landscape and clean environment.

In recent years, tourism slogans have become more diverse and creative, with destinations using catchy and memorable phrases to appeal to travelers’ emotions and sense of adventure. Some examples of iconic tourism slogans from recent years include “Australia: Where the Bloody Hell Are You?” and “Spain: Passion for Life.”

The history of tourism slogans reflects the evolution of the travel industry and travelers’ changing priorities and interests. Whether it’s showcasing a destination’s natural beauty, cultural attractions, or unique character, the best tourism slogans capture the essence of a place and inspire travelers to visit and experience it for themselves.

Best Tourism Slogans

Below are sixteen of the best tourism slogans from around the world. From iconic catchphrases to more recent taglines, these slogans represent some of the most memorable and effective tourism campaigns.

“I Love NY” – This iconic slogan, which features a heart symbol in place of the word “love,” has been used by the state of New York since 1977 to promote the city as a world-class travel destination. The slogan has become synonymous with the city itself and is recognized around the world.

“Australia: Where the Bloody Hell Are You?” – This provocative slogan was used by the Australian tourism board in 2006 to promote the country as a place full of adventure and excitement. The slogan was controversial then, but it helped increase Australia’s tourism and is now considered one of the most memorable tourism slogans of all time.

“Come to life” – This slogan, which South Africa introduced in 2013, captures the country’s diverse and vibrant culture and its natural beauty and adventure opportunities.

“Spain: Passion for Life” – This slogan, introduced by the Spanish tourism board in 2011, highlights the country’s rich cultural heritage and lively way of life.

“Italy: La Dolce Vita” – This slogan, which means “the sweet life,” captures Italy’s laid-back, indulgent spirit and its renowned cuisine and wine.

“Greece: The True Experience” – This slogan, introduced by the Greek tourism board in 2017, promotes the country’s rich history, culture, and natural beauty.

“Japan: Endless Discovery” – This slogan was introduced by the Japanese tourism board in 2018, highlighting the country’s diverse and unique culture and its many attractions and experiences.

“Canada: Keep Exploring” – This slogan, introduced by the Canadian tourism board in 2013, promotes the country’s natural beauty and diverse regions.

“Singapore: Your Amazing Playground” – This slogan, introduced by the Singapore tourism board in 2018, promotes the city-state as a destination full of excitement and adventure.

“Germany: Unlimited Possibilities” – This slogan, introduced by the German tourism board in 2018, highlights the country’s diverse regions, cultural attractions, and opportunities for adventure.

“Ecuador: All You Need is Ecuador” – This slogan, introduced by the Ecuadorian tourism board in 2018, promotes the country’s diverse regions, including the Amazon rainforest, the Galápagos Islands, and the Andes Mountains.

“Egypt: The Gift of the Nile” – This slogan, introduced by the Egyptian tourism board in 2018, highlights the country’s rich history and cultural attractions, including the Pyramids of Giza and the Nile River.

“New Zealand: 100% Pure” – This slogan, which the New Zealand government has used since 1999, promotes the country’s unspoiled landscape and clean environment.

“Peru: The Land of the Incas” – This slogan, introduced by the Peruvian tourism board in 2018, highlights the country’s rich cultural heritage and ancient civilizations, including the Inca Empire.

“Fiji: Where Happiness Finds You” – This slogan, introduced by the Fijian tourism board in 2018, promotes the country’s laid-back, welcoming culture and its stunning beaches and natural beauty.

“Jamaica: One Love” – This slogan, introduced by the Jamaican tourism board in the 1980s, promotes the country’s laid-back, welcoming culture and reggae music.

Worst Tourism Slogans

Tourism slogans are meant to be memorable and inspiring, but sometimes they can fall flat or even be controversial, and below, we highlight some of the worst tourism slogans in recent years. These slogans range from poorly executed to downright offensive, serving as cautionary tales for destinations looking to promote themselves to travelers. Whether tone-deaf, arrogant or simply misguided, these tourism slogans demonstrate the importance of being mindful and sensitive when marketing a destination to the world.

“Croatia: The Mediterranean As It Once Was” – This slogan, used by the Croatian tourism board in 2015, was criticized for implying that other Mediterranean countries were not authentic or had lost their cultural traditions.

“Qatar: You’re in Your Element” – This slogan was used by the Qatari tourism board in 2017 and was criticized for being tone-deaf and insensitive in the wake of the country’s human rights abuses and exploitation of migrant workers.

“Visit Florida: The Rules Are Different Here” – This slogan, used by the state of Florida in 2018, was criticized for promoting reckless and dangerous behavior and a lawless atmosphere.

“Visit London: The Only Place to Be” – This slogan, used by the London tourism board in 2015, was criticized for being arrogant and excluding other destinations.

“Sweden: The Nature of Sweden” – This slogan, used by the Swedish tourism board in 2016, was criticized for promoting a stereotype of Sweden as a cold, snowy country and ignoring the country’s cultural and urban attractions.

“Bhutan: Happiness is a Place” – This slogan, used by the Bhutanese tourism board in 2014, was criticized for oversimplifying the concept of happiness and ignoring the country’s social and economic challenges.

“Syria: Always Beautiful” – This slogan, used by the Syrian tourism board in 2011, was criticized for ignoring the country’s ongoing civil war and promoting a false sense of security and stability.

“Egypt: Land of Pharaohs and Terrorism” – This slogan, created as a parody by a social media user in 2015, highlights the negative association that some people have with Egypt due to the country’s history of terrorism and political instability.

“Greece: The Only Crisis Is Choosing What to Do First” – This slogan, used by the Greek tourism board in 2015, was criticized for being tone-deaf and ignoring the country’s economic crisis and debt problems.

“Visit Haiti: 10 Reasons Why You Should Visit Haiti Now” – This slogan, used by the Haitian tourism board in 2017, was criticized for ignoring the country’s ongoing political and economic challenges and promoting a false sense of optimism.

“Japan: Come and Relax” – This slogan, used by the Japanese tourism board in 2018, was criticized for promoting a stereotype of Japan as a relaxing and Zen-like country and ignoring the country’s vibrant and energetic culture.

“Thailand: Land of Smiles” – This slogan, which the Thai government has used since the 1980s, was criticized for oversimplifying the country’s culture and ignoring its political and social issues.

“India: Incredible!” – This slogan, used by the Indian tourism board in 2002, was criticized for being too broad and lacking a specific focus or message.

“Mexico: Live It to Believe It” – This slogan, used by the Mexican tourism board in 2018, was criticized for promoting a one-dimensional image of Mexico as a party destination and ignoring the country’s cultural and natural attractions.

“Russia: A Unique Land” – This slogan, used by the Russian tourism board in 2018, was criticized for being too vague and lacking a clear message or focus.

How to Create a Great Tourism Slogan

Creating a great tourism slogan requires a combination of creativity, strategy, and cultural sensitivity. Here are a few tips for crafting a compelling and memorable tourism slogan:

• Keep it simple: A great tourism slogan should be short, catchy, and easy to remember. Avoid using too many words or complex language.
• Make it memorable: A memorable slogan is more likely to stick in people’s minds and encourage them to visit a destination. Use catchy phrases, wordplay, or alliteration to make your slogan stand out.
• Reflect the destination’s unique character: A great tourism slogan should capture the essence of a destination and what makes it special. Think about the destination’s culture, history, attractions, and natural beauty, and use these elements to create a slogan that reflects its unique character.
• Be culturally sensitive: It’s important to be mindful of cultural differences and sensitivities when crafting a tourism slogan. Avoid using stereotypes or promoting a one-dimensional image of a destination.
• Test it out: Before finalizing a slogan, it’s a good idea to test it out with a focus group or through market research to see how it resonates with potential visitors. This will help ensure that the slogan is effective and well-received.

Tourism slogans are a powerful marketing tool that can help destinations attract visitors and establish brand identity. The best tourism slogans capture the essence of a destination and inspire travelers to visit and experience all that it has to offer. However, not all tourism slogans are successful, and some have even been criticized for being tone-deaf, offensive, or simply poorly executed. As this post has demonstrated, it’s important for destinations to be mindful and culturally sensitive when crafting a tourism slogan and to test it out with potential visitors to ensure that it resonates with them. Whether you’re looking for the best or the worst tourism slogans, there are plenty of examples from around the world to inspire your next adventure.

Moxee Marketing is a London-based digital marketing agency. We help our clients, whether based in the United Kingdom or elsewhere in the globe, meet and exceed their digital goals and objectives across various channels.

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General Tourism Authority marks National Heritage Day

The General Authority for Tourism on Saturday organized a celebration to mark the National Heritage Day, under the slogan "Mastering a handiwork is better than inheriting a fortune".

The ceremony, which was held at the authority’s theater, was attended by the President of the General Authority for Tourism, Khaider Malik, besides officials and experts from the field of education, culture, science, arts, and crafts.

The celebration cast spotlight on the challenges facing the traditional industry and crafts in Libya, and in this context, a cooperation agreement was signed between the General Authority for Tourism and the School of Arts and Crafts to support this creative field.

The ceremony concluded with honoring several craftsmen, writers, and experts in the field of traditional crafts, besides others who played a role in supporting and developing the tourism sector.

It is noteworthy that the National Heritage Day, which falls on the 27th of February of each year, was approved by the Arab League to enhance the understanding of the Arab nations of their cultural heritage and as a tool to safeguard the mother tongue language through literature, folklore, arts and, music.

Libya’s Tourism Authority discusses tourism investment with Turkey

Tourism Authority enhances role of disabled people in tourism industry

International film festival to screen a documentary on Libyan archaeological sites

Take Your Chants

Tourism Slogans: Crafting Memorable Hooks for Destinations

Tourism slogans are more than just catchy phrases; they’re the heartbeat of a destination’s brand identity. They encapsulate the essence of a place, promising unforgettable experiences and adventures. Whether it’s the allure of pristine beaches, the thrill of urban exploration, or the tranquility of nature escapes, these slogans are designed to capture your imagination and spark wanderlust.

Crafted to resonate with travelers worldwide, tourism slogans play a pivotal role in shaping perceptions and driving interest. They’re not just words; they’re invitations to explore, discover, and fall in love with places you’ve never been. As you jump into the world of tourism slogans, you’ll find that each one tells a story, inviting you on a journey that’s as unique as the destination it represents.

Table of Contents

Importance of Tourism Slogans

When you’re planning your next adventure, the first thing that might catch your eye is a catchy slogan. These aren’t just mere catchphrases; they’re the essence of a destination’s brand identity. Think of them as a compact story or an invitation, drawing you into the unique experience each place offers. In a world buzzing with travel options, a memorable slogan can be the difference between being overlooked and being top of mind.

Tourism slogans have a powerful role. They’re not just fancy words thrown together; they hook your interest and spark wanderlust. Picture this: you’re scrolling through social media, and you see a slogan saying “Incredible You.” It’s not just calling the destination incredible; it’s inviting you to discover a part of yourself there. This is how slogans work; they connect emotionally, making you feel like you’re missing out on something great.

• Brand Identity : They give a place its personality, setting it apart from others.
• Emotional Connection : Good slogans tap into your feelings, making the destination more appealing.
• Memory Hooks : They’re designed to stick in your mind. Later on, when you’re thinking vacation, that slogan pops up.

Consider the impact of a well-crafted slogan. It’s not about overloading you with information; it’s about creating a feeling, an image, and an expectation. Whether it’s the promise of adventure, relaxation, or discovery, a good slogan sums up why a destination should be your next choice.

In the competitive world of tourism, destinations constantly seek ways to stand out. Slogans are a vital tool in this quest. They encapsulate the essence of a place and what it offers, often becoming as iconic as the destinations themselves. It’s not just about attracting tourists; it’s about promising them unforgettable experiences.

As you wander through the crowded marketplace of travel options, remember, these slogans are more than just marketing. They’re the beginning of your story with a destination. So next time one catches your eye, think about the journey it’s inviting you on.

Characteristics of Effective Tourism Slogans

Imagine you’re scrolling through your social media feed, and you see a slogan that makes you stop in your tracks. It’s catchy, it’s engaging, and it makes you want to learn more. That’s the power of an effective tourism slogan. But what exactly makes a slogan stand out? Let’s break it down.

Simplicity Is Key

First off, simplicity is crucial. A great tourism slogan is easy to remember and easy to understand. It doesn’t use complicated words or long sentences. Instead, it gets straight to the point. Think of it as the friendly “hello” that invites you in.

Emotion Over Information

While it’s tempting to pack a slogan with facts, the best ones tap into your feelings. They hint at an experience, an adventure, or a dream vacation awaiting you. It’s not just about telling you what you can do at the destination; it’s about making you feel what it would be like to be there. This emotional connection is what turns a simple phrase into an unforgettable promise.

Uniqueness and Memorability

Your destination isn’t like any other place on Earth, and your slogan should reflect that. An effective tourism slogan captures the unique character of a place. It’s memorable because it’s different. When a slogan echoes the unique vibe of a destination, it sticks with you long after you’ve read it.

Cultural Resonance

A great tourism slogan also resonates with its target audience on a cultural level. It might play on words, use humor, or tap into shared values and aspirations. By speaking the “language” of your intended audience, a slogan bridges the gap between the familiar and the new, inviting exploration and connection.

Incorporating these characteristics, tourism slogans become far more than just catchy phrases. They’re the opening lines to the story of a place, inviting you to step into a new experience. As you think about your next vacation, pay attention to the slogans that catch your eye and consider what makes them effective. You might just find your next destination calling to you through those carefully chosen words.

Examples of Tourism Slogans

Tourism slogans play a crucial role in attracting visitors to different destinations around the world. They’re not just catchy phrases; they encapsulate the essence of a place and what you can expect to experience there. Below are some examples of tourism slogans that have successfully captured the imagination of travelers globally.

“Incredible India” stands out as a prime example. This slogan invites curiosity and suggests that India offers an array of unbelievable experiences, from its rich cultural festivals to its breathtaking landscapes. It’s simple, memorable, and evokes a sense of wonder.

Moving over to a colder climate, “Iceland – Inspired by Iceland” connects with those who seek inspiration through travel. Iceland’s slogan taps into the emotional aspect of traveling, promising an awe-inspiring journey amidst its volcanic landscapes and northern lights.

For those yearning for a laid-back tropical paradise, “It’s More Fun in the Philippines” offers precisely that vibe. This slogan shines by highlighting the fun and vibrant culture of the Philippines, emphasizing the joy and warmth of its islands and people.

These slogans do more than just attract tourists; they also serve as a brand identity for the destinations. They’re designed to leave a lasting impression in your mind, making you yearn to visit and experience these places yourself.

Choosing the right words can make all the difference in tourism marketing. These slogans have succeeded not just by being catchy, but by speaking directly to the desires and emotions of travelers. They create a picture of the destination that is almost irresistible.

As you consider your next travel destination, pay attention to the slogans that catch your eye. They might just reveal what you’re truly seeking on your next adventure.

Analyzing the Impact of Tourism Slogans

When you think about traveling, what’s the first thing that pops into your mind? Is it a picture of a breathtaking beach, the hustle and bustle of a vibrant city, or is it perhaps a catchy phrase that makes you dream about distant lands? Yes, we’re talking about tourism slogans – those catchy lines that stick with you and ignite a desire to explore new places.

Tourism slogans play a crucial role in the travel industry. They’re not just a bunch of words thrown together; they’re a carefully crafted message that aims to convey the essence of a destination and what it stands for. Think of “Incredible India” or “It’s More Fun in the Philippines.” These slogans are powerful tools that destinations use to stand out in a crowded market and connect emotionally with potential visitors.

How Do Tourism Slogans Work?

At their core, tourism slogans tap into your emotions and desires. They create a picture in your mind of what your experience could be like at the destination. Whether it’s the promise of adventure, relaxation, discovery, or luxury, a good slogan makes you feel like you’re missing out on something extraordinary by not visiting.

The Power of Words

The impact of a well-chosen slogan cannot be understated. These slogans do more than just grab your attention; they play a significant role in shaping the perception of a destination. For example, “I Love New York” doesn’t just evoke a sense of admiration for the city; it invites you to become part of a widespread community of people who share this love.

The Marketing Genius Behind Tourism Slogans

From a marketing perspective, tourism slogans are invaluable. They provide a memorable hook that can be used across various advertising mediums, from billboards and TV commercials to social media campaigns. They offer a consistent message that helps build a strong, recognizable brand for the destination.

Let’s Talk Numbers

Here’s a glimpse into how effective tourism slogans can be:

Creating a Memorable Tourism Slogan

When it comes to standing out in the bustling tourism market, crafting a memorable tourism slogan is key. These catchy phrases not only capture the spirit of a destination but also leave a lasting impression that beckons travelers from around the globe. So, how do you create a slogan that sticks? It’s not about finding the most elaborate words but rather, connecting with potential visitors on an emotional level.

First off, know your audience . Understanding who you’re trying to attract is crucial. Are they thrill-seekers looking for adventure or are they more inclined towards serene landscapes and cultural enrichment? Tailoring your message to resonate with your target demographic is essential.

Next, focus on what makes your destination unique. It could be the pristine beaches, the rich history, or the vibrant nightlife. Highlighting these unique selling points can make your slogan stand out. Keep it short and sweet ; the best slogans are concise yet powerful, leaving a lasting impression without overwhelming the reader.

Emotional appeal plays a significant role. A great tourism slogan taps into the feelings and desires of the audience. Phrases that evoke a sense of adventure, relaxation, or wonder can be incredibly effective. They transport the reader to your destination, if only in their imagination, kindling the desire to turn that dream into reality.

Incorporating a play on words or a bit of humor can also make your slogan more memorable. But, it’s vital to strike the right balance so that it remains respectful and in good taste. Clever wordplay can make your slogan catchy, ensuring it stays in the minds of potential tourists long after they’ve encountered it.

As you brainstorm and refine your slogan, consider its versatility across various marketing platforms. From social media to print ads, a powerful slogan seamlessly integrates into all forms of promotional content, reinforcing your brand identity and the allure of your destination.

Crafting the perfect tourism slogan isn’t just about being catchy; it’s about capturing the soul of your destination and speaking directly to the heart of your audience. Remember, you’re not just selling a place; you’re selling an experience, a dream. By focusing on what makes your destination unique and appealing directly to the emotions of your potential visitors, you’ll create a slogan that’s not only memorable but also powerful in driving tourism. Keep it concise, make it impactful, and let your slogan be the beacon that draws travelers from around the world to your doorstep. With the right approach, your slogan will not only resonate with your audience but also stand the test of time across various marketing platforms.

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Tourism Slogans: 15 Favorite Phrases

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Tourism Slogans for Every Country in the World [Updated 2021]

Every countries tourism slogan.

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The Ultimate List Of Tourism Taglines of Every Country In The World

T eam Out of Town Blog Hub  ( www.outoftownblog.com ) – Travelers around the world are attracted to visit different countries with their remarkable tourism strategies, from featuring historical landmarks and off-the-beaten-path natural wonders. Also, the tourism sector can pique traveler’s interest by just using simple yet catchy words with a tourism slogan. So if you’re quite interested in traveling, knowing the tourism slogans for every country in the world can help you decide which destination to go to next.

To know whether a country’s promotion effort will be interesting for you, check out our list of tourism slogans for every country in the world.

• Albania- Go your way!
• Algeria- Tourism for Everybody
• Andorra- The Pyrenean Country
• Antigua & Barbuda- The beach is just the beginning
• Argentina- Beats to your rhythm
• Armenia- Visit Armenia, it is Beautiful
• Australia- There’s Nothing Like Australia
• Austria- Arrive and Revive
• Bahrain- Yours. Bahrain
• Bangladesh- Beautiful Bangladesh
• Barbados- Brilliant Barbados
• Belarus- Hospitality Beyond Borders
• Belgium- The Place to be
• Belize- A curious place
• Bhutan- Happiness is a Place
• Bolivia- Bolivia awaits you
• Bosnia & Herzegovina- The heart of SE Europe
• Botswana- Our pride, your destination
• Brazil- Brasil- sensational!
• Brunei- A Kingdom of Unexpected Treasures
• Bulgaria- A Discovery to Share
• Burundi- Beautiful Burundi
• Cambodia- Kingdom of Wonder
• Cameroon- All of Africa in one Country
• Canada- Keep Exploring
• Cape Verde- No Stress
• Chad- Oasis of the Sahel
• Chile- All are Welcome
• China- China Like Never Before
• Colombia- Colombia is Magical Realism
• Costa Rica- Essential Costa Rica
• Croatia- Full of Life
• Cuba- Autentica Cuba
• Cyprus- Cyprus in your heart
• Czech Republic- Land of Stories
• Denmark- Happiest place on earth!
• Dominica- The nature island
• Dominican Republic- Dominican Republic has it all
• East Timor- Being first has its rewards
• Ecuador- All you need is Ecuador
• Egypt- Where it all begins
• El Salvador- The 45-minute country
• England- Discover your England
• Estonia- Epic Estonia
• Fiji- Where happiness finds you
• Finland- I wish I was in Finland
• France- Rendez Vous en France
• Gambia- The smiling coast of Africa
• Georgia- For the best moments of your life
• Germany- Simply inspiring
• Greece- All time classic
• Grenada- Pure Grenada
• Guatemala- Heart of the Mayan World
• Guyana- South America Undiscovered
• Honduras- Everything is here
• Hungary- Think Hungary more than expected
• Iceland- Inspired by Iceland
• India- Incredible India
• Indonesia- Wonderful Indonesia
• Iran- You are invited
• Iraq- The other Iraq (Kurdistan)
• Ireland- Jump into Ireland
• Israel- Land of Creation
• Italy- Made in Italy
• Jamaica- Get all right
• Japan- Endless Discovery
• Jordan- Yes, it’s Jordan
• Kazakhstan- The land of wonders
• Kenya- Magical Kenya
• Kiribati- For travelers
• Kyrgyzstan- Oasis on the Great Silk Road
• Laos- Simply Beautiful
• Latvia- Best enjoyed slowly
• Lebanon- Live Love Lebanon
• Lesotho- The Kingdom in the Sky
• Liechtenstein- Experience princely moments
• Lithuania- Real is beautiful
• Luxembourg- Live your unexpected Luxembourg
• Macedonia- Macedonia Timeless
• Madagascar- A genuine island, a world apart
• Malawi- The warm heart of Africa
• Malaysia- Truly Asia
• Maldives- The sunny side of life
• Malta- Truly Meditteranean
• Mauritius- It’s a pleasure
• Mexico- Live it to believe it
• Micronesia- Experience the warmth
• Moldova- Discover the routes of life
• Monaca- Easy going Monaco
• Mongolia- Go Nomadic
• Montenegro- Wild Beauty
• Morocco- Much Mor
• Mozambique- Come to where it all started
• Myanmar- Let the journey begin
• Namibia- Endless Horizons
• Nepal- Once is not enough
• Netherlands- The original cool
• New Zealand- 100% Pure
• Nicaragua- Original!
• Nigeria- Good people, great nation
• Norway- Powered by nature
• Oman- Beauty has an address
• Pakistan- It’s Beautiful- it’s Pakistan
• Palau- Pristine paradise Palau
• Panama- Panama surprises
• Papua New Guinea- A million different journeys
• Paraguay- You have to feel it!
• Peru- Land of the Incas
• Philippines- It’s more fun in the Philippines
• Poland- Move your imagination
• Portugal- Europe’s West Coast
• Qatar- Where dreams come to life
• Romania- Explore the Carpathian Garden
• Russia- Reveal your own Russia
• Rwanda- Remarkable Rwanda
• Samoa- Beautiful Samoa
• San Marino- San Marino for all
• Saudi Arabia- Experience to discover
• Scotland- A spirit of its own
• Seychelles- Another world
• Sierra Leone- The freedom to explore
• Singapore- Your Singapore
• Slovakia- Travel in Slovakia- Good idea
• Slovena- I feel sLOVEnia
• Solomon Islands- Seek the unexplored
• South Africa- Inspiring new ways
• South Korea- Imagine your Korea
• Spain- #spainindetail
• Sri Lanka- Wonder of Asia
• Kitts and Nevis- Follow your heart
• Lucia- Simply beautiful
• Vincent- The Caribbean you’re looking for
• Suriname- A colorful experience… exotic beyond words
• Swaziland- A royal experience
• Switzerland- Get natural
• Syria- Always beautiful
• Taiwan- The heart of Aisa
• Tajikistan- Feel the friendship
• Tanzania- The land of Kilimanjaro, Zanzibar & the Serengeti
• Thailand- Amazing Thailand. It begins with the people.
• The Bahamas- Life is grand
• Tonga- The True South Pacific
• Trinidad & Tobago- The True Caribbean
• Tunisia- I feel like Tunisia
• Turkey- Be our guest
• Tuvalu- Timeless Tuvalu
• UAE- Discover all that’s possible
• Ukraine- It’s all about U
• United Kingdom- Home of amazing moments
• United States- All within your reach
• Uruguay- Uruguay Natural
• Uzbekistan- Naturally irresistible!
• Vanuatu- Discover what matters
• Venezuela- Venezuela is your destination
• Vietnam- Timeless charm
• Wales- #FindYourEpic
• Zambia- Let’s explore
• Zimbabwe- A world of wonders
• Tiwari, (2021), Tourism Taglines of Every Country In The World, Travelholicq
• Das, (2021), The Ultimate List Of Tourism Slogans From Almost Every Country In The World, Travel and Leisure India

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Home » Slogans » Catchy Slogans » List of 101 Creative Tourism Catchy Slogans and Taglines

List of 101 Creative Tourism Catchy Slogans and Taglines

We have gathered a list of some of the catchiest tourism slogans and taglines that shine brightly within the industry. These remarkable slogans are followed by the Greatest Travel Agency Names of All-Time and a special post on How to Write a Catchy Slogan that Brings in More Customers .

A Destination for the New Millennium.

A different light.

A new point of view.

A signature of excellence.

A tradition of excellence.

A whole world on a single island.

A world within. A state apart.

Adventures In Living.

Awaken To A Different World.

Beautiful one day, perfect the next.

Beauty Amplified.

Best under the Australian sky.

Better prices. Exceptional people.

Beyond Words.

Big agency deals. Small agency feel.

Big Country.

Come to Life.

Creative Holidays. Create your kind of holiday.

Discover a different world…

Dream. Explore. Discover.

Dreams for all seasons.

Eat, drink, and be happy. Ride the rails!

Endless Discoveries.

Enjoy the freedom!

Enjoy the show.

Escape completely.

Eternally Yours.

Even better this year.

Every day is different.

Everything else is in the shade.

Exclusive holidays for the single traveler.

Experience the uncommon element.

Experience Variety.

Explore Minnesota.

Exploring the world in comfort.

Fields of Opportunities.

Forever West.

Georgia on my mind.

Get natural.

God’s own country.

Great Faces. Great Places.

Great journeys – fascinating places.

Happiness on Earth.

Honest To Goodness Indiana.

I (Heart) NY.

Inspiring destinations within your reach.

It’s a real pleasure.

It’s all here.

It’s Like A Whole Other Country

It’s more fun in the Philippines.

Journey at its luxurious best.

Journeys as great as the destinations.

Just a Smile Away.

Let us show you the world!

Let your soul and spirit fly.

Life Elevated.

Live Free & _________.

Live your myth in Greece.

Made in Tennessee.

Manly. Seven Miles from Sydney, a Thousand Miles from Care…

Mile after magnificent mile.

More than the usual.

Must be the sunshine.

New Mexico True.

Oceans of experience.

One aim, excellence.

Pick Your Passion.

Positively Transforming.

Rail trips to here, there and everywhere!

Relax… You’re with us! We make it simple.

Relaxed, friendly and informal.

State of Independence.

Still Revolutionary.

Sweet Home Alabama

Take me to the top.

The best way to see America!

The Grand Canyon State.

The Heartland of the Baltic.

The Island for All Seasons.

The Island of Memories…

The Land that Sings.

The Mediterranean as it once was.

The Natural State.

The value of experience.

There is no place like Kansas.

There’s no place like it.

There’s only one.

Too much fun for just one day.

Travel with a clear conscience.

Ultimate in Diversity.

Unbridled Spirit.

Unforgettable rail journeys.

Virginia is for lovers.

We live it. You’ll love it.

We Love Dreamers.

Where family fun begins.

You’ll love where we take you.

You’ve arrived.

Your world. Your way.

Greatest Travel Agency Names of All-Time Captivating Journeys Destination Vacation Trailfinders Vacations to Go Pack & Go See All of the Greatest Travel Agency Names of All-Time

Go here to see some more slogan examples and find out the perfect slogan formula for creating a catchy slogan that brings in more customers.

The below infographic takes a look at the tourism industry and top destinations promoting by social media. Today’s travelers predominantly connect by social media where resorts and major destinations can engage travelers to encourage travel.

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Capital city of Libya

The capital city of Libya is Tripoli . Largest city of Libya by area is Tripoli .

Type: Capital city

Libya National symbols

⏪ Back to the national symbols of Libya

What is Libya known for?

Libya is known for Greek and Roman ruins and the Sahara desert

Where is Libya located?

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• What is the tourism slogan of Libya?
• What is the literacy rate of Libya?
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