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Most holes-in-one (since pga tour began tracking hole-by-hole in 1983), season with most holes-in-one (since 1971), holes-in-one by player, longest time between first and last hole-in-one, the last time, last time four holes-in-one on same hole on same day, last to make a hole-in-one on the first hole of a round, last time three holes-in-one in a round, last to make a hole-in-one and go on to win, last time eight holes-in-one in a tournament, last to make two holes-in-one in a round, last to make two holes-in-one in a tournament, last to make hole-in-one on a par-4, last amateur to record a hole-in-one, last to make albatross and hole-in-one in a round, last to make a hole-in-one in first professional start (since 1983).

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TourCast lets online viewers track their favorite PGA Tour players with high-res 3D graphics

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The PGA Tour’s technology team is on a mission to decrease productivity at businesses throughout America.

OK, not really. But that could be an unintended consequence of the full release of TourCast on PGATour.com and the PGA Tour's mobile apps. Golf fans will certainly struggle to get any work done when tour events are underway.

Starting this week at the Charles Schwab Challenge and for the rest of this COVID-shortened season, fans will have the opportunity to follow PGA Tour action online in greater detail than ever before thanks to the new platform. TourCast is like ShotLink on 3D steroids. The technology debuted at the Players Championship (for one round at least) but took a back seat to the emerging coronavirus pandemic. With the tour returning at Colonial Country Club, officials are excited for TourCast to see its first full week of PGA Tour action.

Specifically, TourCast lets viewers follow players ’ progress around a golf course, a la ShotLink, graphically tracing the results of each shot. But TourCast takes ShotLink a step further by depicting the course through interactive 3D renderings produced via overlaying sketches generated from high-resolution imagery captured by aircraft. Fans can follow a player’s progress in detail like never before, creating a truly enhanced tracking experience.

RELATED: Every shot live is coming to the PGA Tour

Before a golfer hits a shot, viewers can see his career history on the hole he’s playing, his up-to-the-minute strokes-gained data for the tournament and the season, his position on the leader board, how tough the hole is playing on the day, yardages to the pin, front and back of the green, and the views from wherever the player is standing.

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Once the shot is hit, fans will have significantly more data than previously at their disposal. Swing speed, ball speed, spin rate, apex height and more will be provided by ShotLink’s underlying radar technology. The tour is working on having the “ball-in-motion” flight path of every shot viewable in the near future. When completed, if a player hits a rope hook, you’ll be able to see just how much the ball moved from right to left.

Anxious fantasy players/gamblers will be happy to learn that the TourCast technology, unlike ShotLink, shows the entirety of the course. On ShotLink, when a player hits a ball outside the boundary of a specific hole, it is listed in the play-by-play as “unknown.” That will not be the case with TourCast—fans will be able to see exactly where a player’s ball is, no matter if it’s two fairways over, as well as the view the player has from where his ball ended up.

Perhaps the most exciting new feature is an AI-driven video highlight cutting and posting program, facilitated by WSC sports, which will result in every shot captured by a PGA Tour camera being immediately posted to TourCast. If a player is in a featured group, that means virtually every one of his shots will be viewable through TourCast in real time.

RELATED: At Colonial, golf returns with barely a whisper

It’s a feature similar to the one that debuted at the Masters in 2019, where fans could watch video of almost every shot at Augusta, by every player, on Masters.com. That, of course, requires cameras on every hole, following every group. The tour did have that in place for the first time at TPC Sawgrass for the Players. There are no concrete plans to bring enough cameras to replicate that experience at other Tour courses … yet.

“Our goal is to have a product probably in three-to-five years,” said Brendan Morley, PGA Tour senior technical digital product manager, “where we can show every single shot, from every single player, at every single event.”

For a more concrete preview of the experience, the Tour retro-fitted Rickie Fowler’s final round from the 2015 Players Championship to the TourCast platform. The curious can link to that here , and relived Fowler ’ s winning performance at TPC Sawgrass.

But be warned: If you give the platform a look on company time, don ’ t expect to get much work done the rest of the day.

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Pga tour exploratory data analysis and machine learning predictive model.

Posted By: drm1449 March 1, 2022

Author: Kevin Li ( [email protected] )

As a former competitive golfer, I have always enjoyed watching the PGA Tour. Whether it is the Masters, British Open, or the RBC Canadian Open, the thrills of the final round competition provide inexplicable and oftentimes heart-wrenching excitement.

As a start and stop sport, the game of golf offers numerous statistics — driving distance, number of putts, green in regulation percentage, etc… — that build together to describe a player’s performance. In recent years, the PGA Tour, in partnership with ShotLink, has made this data available to the general audience. Using this data, I decided to explore the relationship between various data points and whether they could serve as an accurate predictor of a player’s FedexCup Earnings.

Importing and Cleaning Data

First, we import the dataset made available by Kaggle, and we select the various data points that we think could predict earnings.

We notice that two columns — Official Money and Putting Birdie Distance — contain either NaN values or need to be cleaned to reflect an integer value.

Analyzing and Cleaning Data

First, it is important to look at the distribution of each statistic and correlation plots to get a general impression of the trend.

From the figures above, it is not surprising that the Approach Distance, Scoring averages, and Average Putts are normally distributed. It is quite interesting to note that the Official Money plot is largely right-skewed, showing the rarity it is for a player to earn above one million in tournament earnings.

Another interesting trend to note is the relationship between Club Head Speed and Driving Distance. On a theoretical level, the two distributions should be identical with little discrepancy. However, we see that there is a visible difference between the two distributions, most likely due to the fact that shorter-hitters (with lower club-head speed) are more efficient with their ball speed conversions.

From the correlation plots, we notice the following patterns:

Par four and Par five Scoring Averages have a much greater correlation than Par three Scoring Average. This means that on a relative basis, Par five performance is the most important.
Of the four main areas of the game — Driving, Scrambling, Approach Shot, and Putting — we see that Iron Play and Putting are still the most important factors. Despite the rise in long-distance hitters over the past few years, we see that the importance of shorter clubs still dominates.
Green In Regulation percentage, as expected, has the greatest correlation with Par four Performance.
Scrambling performance also has a greater correlation with Par 4 Performance.
We see that Putting is much more important on Par three and Par fours than Par fives. This is most likely because Par five performance relies much more on the first two to three shots (longer clubs).

Let us now more closely examine the relational plots.

From the first plot, we see that Approach Distance as GIR Percent has little relationship. One would assume that having a shorter distance into the green would increase one’s chances of finding the green.

However, from the second plot, we do see a very positive correlation between Driving Distance and Par 5 Performance — and correspondingly, Official Money.

Machine Learning Portion

Preparation: Grouping the FedexCup Earnings into 8 bins, based on percentile.

We then use Python functions for the Logistic Regression, Random Forest Classifier, and the Support Vector Machine.

We see the result as follows:

We see that with this, the Random Forest Model and the Support Vector Machine Models could classify players’ annual FedexCup Earnings with moderate accuracy.

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PGA Tour: Scottie Scheffler's record-breaking under par streak ends at Houston Open

Scottie Scheffler's record-breaking streak of 28 consecutive rounds under par on the PGA Tour came to an end at the Houston Open.

The world number one missed a simple putt on the 18th hole at Memorial Park to end his second round on a double bogey and card a level-par 70.

The American, who is four behind leader Tony Finau, was asked by reporters if his miss was down to a "mental lapse".

"No, I do that all the time," said Scheffler.

"You watch me a lot, that happens a lot to me. You never really know what's going to be up there around the cup on 18. I felt like I hit a good putt on the first one, but the second one I guess just hit a little fast and didn't see a spike mark there."

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While Scheffler's streak is over, his hopes of matching Tiger Woods' record of 52 consecutive rounds at par or better remain alive.

Finau, who carded a course-record 62 on Friday, has a two-shot lead over Alejandro Tosti in Texas.

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Jaeger wins Houston Open for 1st PGA Tour title. Scheffler’s bid for 3 in a row ends on 5-foot putt

Jim Crane, left, owner of the Houston Astros baseball team, and Stephan Jaeger pose for photos with the trophy during ceremonies after Jaeger’s win after the final round of the Houston Open golf tournament Sunday, March 31, 2024, in Houston. (AP Photo/Michael Wyke)

Scottie Scheffler watches a putt on the 18the green during the final round of the Houston Open golf tournament Sunday, March 31, 2024, in Houston. (AP Photo/Michael Wyke)

Stephan Jaeger, left, and Scottie Scheffler shake hands after finishing their round on the 18th green during the final round of the Houston Open golf tournament Sunday, March 31, 2024, in Houston.(AP Photo/Michael Wyke)

Stephan Jaeger watches his tee shot on the ninth hole during the final round of the Houston Open golf tournament Sunday, March 31, 2024, in Houston. (AP Photo/Michael Wyke)

Stephan Jaeger waits to putt on the ninth green during the final round of the Houston Open golf tournament Sunday, March 31, 2024, in Houston. (AP Photo/Michael Wyke)

Thomas Detry chips onto the eighth green during the final round of the Houston Open golf tournament Sunday, March 31, 2024, in Houston. (AP Photo/Michael Wyke)

Alejandro Tosti checks his line before putting on the eighth green during the final round of the Houston Open golf tournament Sunday, March 31, 2024, in Houston. (AP Photo/Michael Wyke)

Scottie Scheffler checks the eighth green before his putt during the final round of the Houston Open golf tournament Sunday, March 31, 2024, in Houston. (AP Photo/Michael Wyke)

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HOUSTON (AP) — Stephan Jaeger couldn’t have dreamed up a better scenario for his first PGA Tour victory. He played the final 36 holes with the best player in the world, and he won the Houston Open on Sunday to earn his first trip to the Masters.

“It feels amazing,” Jaeger said.

Scottie Scheffler couldn’t imagine a tougher way for his March winning streak to end — a clutch shot to 5 feet on the final hole, and a birdie putt he thought was good until he looked up and realized it wasn’t.

“I hit two or three really good shots into 18 to give myself a chance and I feel like I made the putt and I looked up and it was breaking off,” Scheffler said. “So a bit disappointing, but Stephan played great this week and he’s a deserving champion.”

Jaeger closed with nine straight pars, and that was just enough for a 3-under 67 to finally win in his 135th attempt on the PGA Tour.

Jaeger was preparing for a playoff after narrowly missing a 20-foot birdie putt that would have assured the victory. But then Scheffler, who gave himself three good looks down the stretch, saw his putt burn the left edge of the cup.

First place Team Champions, Paul Casey, Bryson Dechambeau, Charles Howell III and Anirban Lahiri of Crushers GC pose with the Event Team Champion Trophy after the final round of LIV Golf Hong Kong at the Hong Kong Golf Club in Hong Kong Sunday, March 10, 2024. (Montana Pritchard/LIV Golf via AP)

“I expected him to make it, and I’m not mad at him for missing it,” Jaeger said.

Scheffler was trying to become the first player in seven years to win three straight starts on the PGA Tour, and he was right there with a chance. Two shots behind, he had a 20-foot eagle putt on the par-5 16th and settled for birdie. He missed from 12 feet for birdie on the 17th, and stayed alive when Jaeger missed from 7 feet on the reachable par-4 17th.

His last chance was from 5 feet.

“It would be one thing if I pulled it or something like that,” Scheffler said. “I just misread it. I don’t know why I misread it, it’s part of the game. Maybe I could have hit it with some more speed, I felt like I hit a nice putt kind of how I wanted to, just didn’t go.”

Jaeger, a 34-year-old German who came to high school in Tennessee when he was 16, earned his first trip to the Masters with the victory. He also is in the remaining four $20 million signature events this season.

Alejandro Tosti had a chance to become the fourth PGA Tour rookie to win this early in the year. He was tied for the lead until chipping too strong on the 18th and missing the 18-foot par putt for a 68.

There was a five-way tie for the lead at the start — the largest on tour since 2009 — and eight players had at least a share of the lead at some point during the round.

Jaeger was always in the mix, taking the lead with an 8-foot birdie putt on the par-3 ninth hole at Memorial Park. That was his last birdie of the day, and no one could beat him.

“I was just tried to stay within myself,” Jaeger said. “Birdies eluded me on the back nine. But this golf course plays difficult, especially when you’re around the lead. I’m just super happy.”

Thomas Detry, David Skinns and Taylor Moore all made mistakes down the stretch.

Scheffler was one shot behind when he missed the green on the par-3 15th and failed to save par on an 8-foot putt, falling two shots behind with three to play. He got one back with his birdie on the downwind 16th, where Jaeger had to lay up and settle for par.

Scheffler and Jaeger both missed good birdie chances on the 17th, and Scheffler had one last chance on the 18th.

Jaeger finished at 12-under 268 and cracks the top 50 in the world ranking for the first time.

“I couldn’t have dreamed up a better week,” Jaeger said. “Playing Scottie last couple days, he’s been on a tear, so to kind of slay the dragon a little bit this week was amazing. He’s such a good dude, such a good player, I was just happy to play with him a couple days.”

Defending champion Tony Finau closed with two straight birdies for a 66 and joined Scheffler, Tosti, Detry and Moore in a tie for second.

This was the final week for players to move into the top 50 and earn a Masters invitation, and no one from outside the top 50 — Mackenzie Hughes and Tom Hoge had the best chances — did well enough to earn a spot.

Byeong Hun An is the only player from the top 50 added to the field for the Masters, which now includes Jaeger.

AP golf: https://apnews.com/hub/golf

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PGA TOUR Player Stats 2020-21

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“There needs to be a correction. I think what’s happening is not sustainable right now, so something needs to happen to try to bring it all back together so we can all move forward so we don’t have this division that’s sort of ongoing,” McIlroy told the outlet, per Reuters . “They keep going down those different paths and I just don’t see how that benefits anyone in the long run. … I think [it’s] a shame for the overall game of golf.”

Rory Mcllroy doesn't think golf can keep going the way it is with the deep divide between LIV Golf and the PGA Tour.

Merger talks between the PGA Tour and LIV Golf have been ongoing, but there have been little in any substantive updates from either side regarding those plans.

The PGA Tour did secure a $3 billion investment deal with Strategic Sports Group (SSG), a consortium of U.S sports team owners, which includes Mets owner Steve Cohen, in January.

PGA Tour commissioner Jay Monahan told reporters last month that the PGA Tour would be willing to move forward with just SSG if the LIV deal isn’t able to be figured out.

And any hope of getting something secured between the two sides still seems far off to Mcllroy.

”We’re probably still quite a long ways from it, but I would hope that in the future that we can get there, unify the game and get the best players back together again,” he said.

Former Ryder Cup captain Paul McGinley didn’t sound too optimistic about a merger deal getting done quickly either, he said during an interview on RTE Radio 1.

LIV Golf CEO and Commissioner Greg Norman

“Don’t hold your breath,” he said during the interview, according to The Daily Mirror . “I think both parties are still wide away from each other in terms of where the common ground is.”

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2024 Texas Open odds, field: Surprising PGA picks, predictions by golf model that's called 10 majors

Sportsline's proven model simulated the valero texas open 2024 10,000 times and revealed its pga golf picks.

Four of the world's top-10 golfers will head to TPC San Antonio for the 2024 Valero Texas Open, which begins on Thursday at 8:20 a.m. ET. It is the final week before the first major tournament of the season, and this week's winner will earn the final invitation to the Masters, if not already qualified. Rory McIlroy is making his third start at this course after finishing as the runner-up in 2013 and missing the cut in 2022. He has six worldwide wins since his last start at this tournament, and he is the 15-2 favorite in the 2024 Texas Open odds.

McIlroy will have to beat a Texas Open 2024 field that includes Ludvig Aberg (12-1), Hideki Matsuyama (18-1) and Max Homa (18-1). Should you back any of them with your Texas Open bets? Before locking in your 2024 Texas Open picks, be sure to see the golf predictions and projected leaderboard from the proven computer model at SportsLine .

SportsLine's proprietary model, built by DFS pro Mike McClure, has been red-hot since the PGA Tour resumed in June 2020. In fact, the model is up nearly $9,500 on its best bets since the restart, nailing tournament after tournament.

McClure's model predicted Scottie Scheffler would finish on top of the leaderboard at the Arnold Palmer Invitational and The Players Championship this season. McClure also included Hideki Matsuyama in his best bets to win the 2024 Genesis Invitational. That bet hit at +9000, and for the entire tournament, McClure's best bets returned nearly $1,000.

The model also predicted Jon Rahm would be victorious at the 2023 Sentry Tournament of Champions and The American Express. At the 2023 Masters, the model was all over Rahm's second career major victory heading into the weekend. Rahm was two strokes off the lead heading into the third round, but the model still projected him as the winner. It was the second straight Masters win for the model, which also nailed Scheffler winning in 2022.

In addition, McClure's best bets included Nick Taylor (70-1) winning the 2023 RBC Canadian Open, Jason Day (17-1) winning outright at the 2023 AT&T Byron Nelson, and Rickie Fowler (14-1) finishing on top of the leaderboard at the 2023 Rocket Mortgage Classic. This same model has also nailed a whopping 10 majors entering the weekend. Anyone who has followed it has seen massive returns.

Now that the 2024 Valero Texas Open field is set, SportsLine simulated the tournament 10,000 times, and the results were surprising. Head to SportsLine now to see the projected leaderboard .

Top 2024 Valero Texas Open predictions

One major surprise the model is calling for at the Texas Open 2024: Aberg, a rising star and one of the top favorites, struggles this week and doesn't even crack the top five. Aberg has exploded on the scene, recording one win and two runner-up finishes in 23 PGA Tour events. He's secured a top-10 finish in three of his last five starts, which includes an eighth-place showing at The Players Championship in March.

However, Aberg has struggled with accuracy off the tee this season. The 24-year-old enters this week's event ranked 98th in driving accuracy (57.59%). TPC San Antonio puts a premium on positioning off the tee, which doesn't bode well for Aberg's chances to finish on top of the leaderboard.

Another surprise: Tommy Fleetwood, a 30-1 longshot, makes a strong run at the title. He has a much better chance to win it all than his odds imply, so he's a target for anyone looking for a huge payday. Fleetwood is the sixth-highest ranked golfer in this week's field, sitting just outside the top 10 in the world rankings.

The 33-year-old went winless last season, but he made the cut in 18 of 21 events and cracked the top 10 on nine occasions. He is off to a solid start in 2024, finishing T10 at the Genesis Invitational and making the cut in four of his first five tournaments. The Oaks Course at TPC San Antonio puts an emphasis on accuracy, and Fleetwood ranks 25th on the PGA Tour in driving accuracy, making him a quality longshot betting option this week. See who else to pick here .

How to make 2024 Valero Texas Open picks

The model is also targeting three other golfers with odds of 25-1 or longer to make a strong run at the title. Anyone who backs these longshots could hit it big. You can only see the model's picks here .

Who will win the 2024 Valero Texas Open, and which longshots will stun the golfing world? Check out the Valero Texas Open 2024 odds below and then visit SportsLine to see the projected Valero Texas Open leaderboard , all from the model that's nailed 10 golf majors, including last year's Masters and Open Championship.

2024 Valero Texas Open odds, field

See the full Valero Texas Open picks, best bets, and predictions here .

Rory McIlroy +750 Ludvig Åberg +1200 Hideki Matsuyama +1800 Max Homa +1800 Jordan Spieth +1800 Collin Morikawa +2000 Corey Conners +2200 Matt Fitzpatrick +2500 Tommy Fleetwood +3000 Alex Noren +3000 Byeong Hun An +3300 Billy Horschel +3300 Brian Harman +3500 Russell Henley +4000 Adam Scott +4000 Harris English +4500 Eric Cole +5000 Christiaan Bezuidenhout +5500 Keith Mitchell +5500 Akshay Bhatia +5500 Rickie Fowler +6000 Beau Hossler +6000 Tom Kim +6000 Nicolai Højgaard +6500 Aaron Rai +6500 Maverick McNealy +6500 Denny McCarthy +7500 Lucas Glover +8000 Taylor Montgomery +8000 Erik van Rooyen +8000 Austin Eckroat +10000 Sam Ryder +10000 Andrew Putnam +10000 Adam Schenk +11000 Davis Thompson +11000 Doug Ghim +11000 Patrick Rodgers +11000 Brendon Todd +11000 Victor Perez +11000 Davis Riley +11000 Lee Hodges +12000 K.H. Lee +12000 Ryo Hisatsune +12000 Ben Griffin +12000 Matt Kuchar +12000 Mark Hubbard +12000 Thorbjørn Olesen +12000 Ryan Fox +12000 Cameron Champ +15000 Taylor Pendrith +15000 Seamus Power +15000 Alejandro Tosti +15000 Webb Simpson +15000 Andrew Novak +15000 Bud Cauley +15000 Jhonattan Vegas +15000 Matti Schmid +17000 Max Greyserman +17000 Charley Hoffman +17000 Kevin Yu +17000 Ryan Moore +17000 C.T. Pan +17000 Chesson Hadley +17000 Adam Svensson +17000 J.J. Spaun +20000 Garrick Higgo +20000 S.H. Kim +20000

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AWS for Sports

The world’s leading sports organizations are leveraging AWS to elevate fan engagement, produce insights from performance analytics, create enhanced live broadcasts, and deliver smart venue experiences—all the while enabling more flexibility, lowered costs, and increased return on investment.

New and noteworthy sports updates

AWS will continue as the Official Technology Provider of the DFL in the long run, with an added focus, as the Official Generative AI Provider.

Leveraging concepts from the 2023 Big Data Bowl, see how AWS engineers trained a series of ML models on more than 90,000 passing plays over the last 5 years to better capture QB pressure and how it evolves over the course of a dropback.

AWS and the NFL's Next Gen Stats team created a series of AI and Machine Learning models that better captures QB pressure.

See how the new machine-learning based analytics delivers insights into the quality of the scoring opportunity presented by each shot on goal..

Inside the Arc: How the Toronto Raptors Leverage AWS to Keep Pace in the NBA

The Toronto Raptors have revolutionized their ML model retraining process and are now equipped with the tools to keep pace with the ever-changing landscape of the NBA.

New ebook: Transforming the business of sports

Customer stories

AWS works with many of the world's leading sports organizations—innovators and pioneers—that expect more from technology partners because great experiences speak louder than words. Learn more about the exciting ways sports organizations are leading fan experiences with AWS.

The NFL scheduling sweet spot: A look inside how AWS delivers a winning schedule

AWS helped the NFL sort through a quadrillion possible options for the 2023-2024 season. Learn about the science—and art—behind finding “the one.”

Formula 1 redesigns car for closer racing and more exciting fan experience

By relying on AWS Graviton2-powered EC2 instances, F1 has seen an 80% reduction in simulation time and lowered the cost of running these workloads by 30%.

Read the case study »

AWS and NHL debut new advanced stats

Two new advanced statistics powered by AWS, shot analytics and save analytics, give fans a better understanding and deeper appreciation of how their favorite players and teams perform during crucial moments.

Watch the video »

Why Bundesliga, Germany's premier national football league, chooses AWS

Bundesliga is using AWS AI/ML, analytics, compute, database, and storage services to deliver real-time statistics that improve insights into game strategy and outcomes and recommend personalized match footage for fans.

Learn more »

Sportradar migrates to the cloud, reduces data latency by 76%

Discover how Sportradar leveraged AWS MAP to migrate divisions across 19 countries to see not only increased agility, staff productivity, and cost savings, but also reduced latency for the transfer of time critical data and time to market for its products.

Read the blog »

See all sports case studies »

Accelerate sports innovation with AWS

AWS solutions and services provide value across the entire spectrum of sports organizations' IT operations. Explore services and solutions for AWS S ports solution areas.

Solution areas

Fan Engagement

Leverage data to promote, monetize, and deliver personalized experiences for fans.

Performance Analytics

Monitor athlete health and safety and optimize scouting, officiating, and performance.

Next-Gen Broadcast

Run low-latency, high-quality broadcast workloads backed by the most agile, flexible, scalable, and reliable cloud infrastructure.

Smart Venue

Drive operational efficiency, sustainability, provide a more captivating fan experience, and maximize the ROI on sports venue investments.

IT Transformation

Take the next step into the digital future and modernize front office and business operations while reducing costs.

What businesses can learn from sports leagues

How to create emotional connections and build loyalty with your customers

Innovate with key industry partners

Accedo offers a combination of the products and services needed to support customers at every stage of the video business journey, from strategy, design, and conception through to delivery and post-launch optimization. Learn more »

LiveLike is an audience engagement platform that transforms digital users into engaged fans through customized, interactive experiences.

KINEXON is a global technology leader that provides performance and analytics solutions for sports teams and leagues.

StellarAlgo helps the world’s leading sports and live entertainment brands understand, grow, and monetize their audiences.

C360 Technologies, Inc. is a computer vision SaaS company that provides solutions to broadcasters and sports leagues racing to capture D2C OTT Streaming market share by producing more immersive media.

Pixellot is revolutionizing the sports broadcast world with its pioneering AI-automated video production solutions.

Magnifi is the flagship enterprise solution offered by VideoVerse. Magnifi endeavors to connect fans with real-time, relevant, and customized video content and make content discoverability easier.

Second Spectrum, a part of the Genius Sports family, is the Official Tracking Provider for the NBA, Premier League, and MLS, and provides an unparalleled machine understanding of every game.

ShotTracker is a sensor-based system that automatically captures statistical and performance analytics for your entire team in real time.

Learn about some of our customers

Here are just a few examples of how AWS is helping customers and partners engage their fans, train their teams, and transform the business of sports and entertainment.

Media & Entertainment

Founded in 2006 in the UK as Pro Football Focus and now majority owned by former NFL pro Cris Collinsworth, PFF’s team of over 500 analyzes pro and college football using sophisticated mathematics and analytics models. PFF began implementing machine learning solutions with Amazon S3 and AWS ElastiCache to manage scale, having migrated its entire technology and cloud stack to AWS in July 2019. PFF will use AWS compute, storage, database, serverless, analytics and machine learning services to improve operational efficiency, innovate at a faster pace and drive deeper meaning from game statistical data. AWS will enable PFF to uncover never-before-seen metrics that will change the way that teams, fans, and the media experience football.

SEATTLE SEAHAWKS

Considered one of the most tech progressive and data-driven teams in the NFL, the Seattle Seahawks are moving the vast majority of their infrastructure to AWS, leveraging compute, storage, database, analytics, and ML services to drive deep analysis of their players and competitors’ data, improve operational efficiencies, and speed innovation. A data lake on Amazon S3 will combine the team’s 40-plus years of stats with NFL data, player tracking, GPS movement, player health and wellness data, and scouting information for deeper visibility and greater insights enabling coaches to make better matchups and real-time adjustments that will lead to more successful drives and touchdowns.

UNIVERSITY OF ILLINOIS, URBANA CHAMPAIGN (UIUC)

University of Illinois, Urbana Champaign (UIUC) collaborated with the Amazon Machine Learning (ML) Solutions Lab to help UIUC football coaches prepare for games more efficiently and improve their odds of winning. The team combined UIUC’s deep expertise in college football and coaching with AWS’s machine learning to create a state-of-the-art ML model that predicts the result of any football play. In addition, UIUC coaches now have auto-generated visual game planning sheets based on key features recommended by the ML model. This saves the coaches’ time when preparing for a game, and gives them more insights on their performance and strategies.

SECOND SPECTRUM

Second Spectrum is the Official Optical Tracking and Analytics Provider of sports leagues such as the National Basketball Association (NBA) and the English Premier League. Second Spectrum uses AWS to help sports leagues and their media partners deliver analytics, visualizations, and easily searchable video clips to enhance the fan experience and provide teams with deeper competitive insights. Second Spectrum uses AWS Elemental to minimize latency in its streaming services while offering fans a high-quality viewing experience, and AWS Elemental MediaStore, a storage service optimized for media, to allow television producers and sports commentators to quickly access key moments from sports events.

SWIMMING AUSTRALIA

Swimming is Australia’s most successful Olympic sport and one of the most popular activities in the country with more than 4.5 million people participating annually. Participation in swimming is a fundamental component of Australia’s iconic culture however it relies on government funding and global competition is fierce. Working with AWS, the team has used machine learning models to optimize relay formations, to give the best chance of winning medals at key competitions. AWS is proud to play a role in engaging, supporting and developing the next generation of recreational and elite Australian swimmers. Through this partnership, AWS hopes to support Swimming Australia to increase the sport’s profile and level of media coverage, grow national participation rates and contribute to improved performance outcomes of the Australian national swim team.

For Sportradar, the global provider of sports and intelligence for the betting and media industries providing data coverage from more than 200,000 events annually, advances in computer vision are an opportunity to expand the depth of sports data offered to customers and reduce the costs of data collection through automation. Sportradar is investing in computer vision research both through internal development and external partnerships to build computer vision data collection capabilities with an initial focus on tennis, soccer and snooker. Working with the Amazon ML Solutions Lab, Sportradar is exploring the application of state-of-the-art deep learning models for automated match event detection in soccer, moving beyond player and ball localisation to understanding the intent of the play in terms of what is happening in the game. To bring this technology into production as it matures, Sportradar is leveraging AWS services including Amazon SageMaker, EKS, MSK, FSx and Amazon’s broad range of GPU and CPU compute instances for its computer vision processing pipeline. This infrastructure allows Sportradar's researchers to test and validate computer vision models at scale and bring models from the lab to production with minimal effort while delivering the low latency, reliability and scalability needed for live sports betting use cases.

Using AWS, INEOS TEAM UK can process thousands of design simulations for its America’s Cup boat in one week versus in more than a month using an on-premises environment. The team is using an HPC environment running on Amazon EC2 Spot Instances to help design its boat for the competition. For the hull, whose design needed hundreds of compute cores for every simulation, the team used Amazon EC2 C5 instances in addition to the latest Amazon EC2 C5n Nitro-powered instances with Elastic Fabric Adapter (EFA) network interfaces. To ensure fast disk performance for the thousands of simulations completed each week, the team also used Amazon FSx for Lustre to provide a fast, scalable, and secure high-performance file system based on Amazon Simple Storage Service (Amazon S3) .

Pulselive is digital partner to some of the biggest sports leagues and events, from the Premier League to the Cricket World Cup. The Sony subsidiary is helping create fan experiences that increase engagement through new and impactful ways. Pulselive uses Amazon Personalize to enable its customers to create highly personalized recommendations for their online sports media content. Working with the Amazon Prototyping team, Pulselive created a new recommendation engine, increasing video consumption by 20%. By leveraging AWS, Pulselive was able to quickly conduct A/B tests, create a simple proof of concept with minimal disruption, and experiment, keeping the barrier to entry low - both technically and financially.

By tapping into the breadth and depth of AWS services, the NHL will be able to automate video processing and content delivery in the cloud and leverage its Puck and Player Tracking (PPT) System, which runs on AWS cloud infrastructure, to better capture the details of game play for its fans, teams, and media partners. The NHL will work with the Amazon Machine Learning Solutions Lab to apply AWS’s deep portfolio of machine learning services to game video and official NHL data to develop and share advanced game analytics and metrics that take fans deeper into the game. The NHL intends to use AWS Elemental Media Services to develop and manage a cloud-based HD and 4K video content delivery system that will provide a complete view of the game to NHL officials, coaches, players, and fans. Powered by AWS, the system will encode, process, store, and transmit game footage from a series of new camera angles to provide continuous video feeds that capture plays and events outside the field of view of traditional broadcast cameras. By leveraging AWS analytics services including Amazon Kinesis and machine learning services such as Amazon SageMaker, the NHL will be able to audit its feeds to broadcast partners in real time.

AWS is the Official Cloud Provider, Artificial Intelligence Cloud Provider, Deep Learning Cloud Provider, and Machine Learning Cloud Provider of the PGA TOUR. Together, AWS and the TOUR are partnering to transform the way golf content is created, distributed, and experienced, bringing fans closer to the action on the course while working with the TOUR to streamline its media operations. The TOUR uses AWS machine learning, storage, compute, analytics, database, and media services to quickly process and distribute video footage from each golf tournament and leverages AWS to rapidly transform this content into exciting new digital experiences that provide fans with a more complete and personalized experience across TOUR competition. The TOUR has migrated nearly 100 years of media content to AWS – including video, audio, and images dating back to the 1928 Los Angeles Open – and currently is streaming live footage from the PLAYERS Championship with plans in place to expand future tournaments into the data lake built on Amazon S3. The TOUR uses Amazon Rekognition to automatically tag content with specific metadata like player names and sponsor logos and AWS media services to make it faster to deliver video content for televised event coverage and over-the-top (OTT) streaming for online viewers. The TOUR is also leveraging Amazon Bedrock to create an AI platform to facilitate access to data and content from across the organization in order to aid staff in the production of content for fans.

Intel’s Olympic Technology Group set out to develop a machine learning solution to create a real-time digital model of athlete performance to enable a portable, cloud-based elite athlete coaching solution. Intel partnered with the Amazon Machine Learning Solutions Lab (MLSL) to leverage MLSL’s computer vision expertise to enhance Intel’s existing 3D skeletal tracking capabilities. MLSL developed a 3D multi-person pose estimation pipeline on Amazon SageMaker that enables 3D skeletal tracking from a single camera. “The MLSL team did an amazing job listening to our requirements and proposing a solution that would meet our customers’ needs,” said Jonathan Lee, Director of Sports Performance, Olympic Technology Group. The team surpassed our expectations, developing a 3D pose estimation pipeline using 2D videos captured with mobile phones in just two weeks. By standardizing our ML workload on Amazon SageMaker, we achieved a remarkable 97% average accuracy on our models.”

PAC 12 Networks

The Pac-12 Conference is dedicated to developing the next generation of leaders by championing excellence in academics, athletics and the care provided to its student-athletes. Pac-12 Networks, the media company owned by the Conference and its twelve member universities, moved its video and media infrastructure to AWS using AWS Media Services , AWS Cloud Storage and AWS Direct Connect for everything from encoding to ad insertion, transmission to delivery. Pac-12 engineers spin up new services rapidly and cost-effectively using AWS Lambda and Amazon EC2 , enabling functionality ranging from cloud-based production to data analytics, in support of the ultimate objective of creating amazing experiences for fans of Pac-12 and college athletics everywhere.

Kayo Sports

Kayo Sports is a multi-sports streaming service and content aggregator for Australian sports fans, which is running the majority of its IT infrastructure on AWS to deliver personalized customer experiences at scale for more than a million subscribers (as of May 2021). Kayo uses AWS products and services, including analytics, machine learning, media services, and network and content delivery to analyze hundreds of thousands of data points to provide interactive statistics and deeper insights to enhance the viewing experience. This includes SplitView, which enables users to watch up to four sports on one screen, and Kayo Key Moments, which allows users to skip to the best parts of their favorite games. Using services, including Amazon Redshift, Amazon Glue, and Amazon Athena, Kayo analyzes information to create a unified view of the customer, and adjust the content library to deliver a personalized menu of sporting events based on a viewer’s preferences.

Stats Perform

Stats Perform is the market leader in sports technology providing the most trusted sports data and the latest advancements in applying AI and machine learning to deliver better predictions for teams, sportsbooks and a more engaging broadcast, media and fan experience. The company collects the most detailed sports data to create new experiences across sports. Leveraging the richest sports database, Stats Perform enhances sports competition and entertainment through machine learning and computer vision to create advanced predictions and analysis – be that for digital and broadcast media with differentiated storytelling, tech companies with reliable and fast data to power their innovations, sportsbooks with in-play betting and integrity services, or teams with first-of-its-kind AI analysis software. With Amazon and AWS, that’s meant the first-ever use of live win probability in broadcast for Prime’s Premier League coverage, Alexa’s thorough implementation of sports data into voice technology for leagues around the world, advancing the use of rugby data with AWS for the Six Nations Championship, and more. For more information, visit StatsPerform.com .

Scuderia Ferrari

Ferrari will use AWS’s proven global infrastructure, including the AWS Europe (Milan) region, and breadth and depth of services to streamline design and testing of its cars, giving customers the most exciting driving experiences possible. In addition, as its new partner, Scuderia Ferrari will leverage AWS to launch a digital fan engagement platform, via its mobile app, to engage hundreds of millions of worldwide fans with exclusive, personalized content. Ferrari will leverage Amazon Elastic Compute Cloud (Amazon EC2), with access to specialized instance types for efficient high performance computing (HPC) and Ferrari will use AWS Graviton2-based instances—which consistently deliver seven times better performance compared to previous generation x86-based instances. Ferrari will build a data lake with Amazon Simple Storage Service (Amazon S3) and use AWS Lake Formation to quickly and securely gather, catalog, and clean hundreds of petabytes of data and will also leverage AWS to make it easier for current and prospective customers to build, purchase, and maintain their cars. Using Amazon Elastic Kubernetes Service (Amazon EKS) and Amazon DynamoDB (AWS’s fully managed key-value database), Ferrari will be able to quickly create, deploy, and scale improved digital experiences such as the Ferrari Car Configurator.

Maple Leaf Sports & Entertainment

Maple Leaf Sports & Entertainment (MLSE) will leverage AWS’s comprehensive portfolio of cloud and AI capabilities to transform how some of Canada’s best-known sports franchises – the Toronto Maple Leafs, Toronto Raptors, Toronto Football Club (FC), and Toronto Argonauts – run their businesses and deliver enhanced fan engagement. MLSE will use Amazon Rekognition and Amazon Kinesis to capture and analyze real-time video footage from cameras at team training facilities and game venues to help teams make key decisions during games. MLSE will also pair augmented reality (AR) and virtual reality (VR) applications with Amazon Kinesis to power its planned “Game within the Game” digital experience so fans can track their favorite players, access enhanced game insights in real time, take part in free-to-play gaming, and participate in on-demand sports betting. AWS technologies will also power “Game Time,” an interactive, second-screen experience where fans can share and chat with other fans, alumni, and team mascots.

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