travel and keywords

100 Comprehensive Travel Keywords During Your Keyword Research?

SEO is the biggest driver of organic traffic to your website. When you use the right keywords in your content, you can get greater online visibility. 

Understanding the best Keyword for travel is essential in creating successful and effective travel blog posts.

Although the travel industry is a competitive space, with basic SEO knowledge and keyword research, you can set your website up to attract more visitors.  

However, with so many other tasks involved in running a travel blog, finding the time for keyword research can be challenging.

This leads to the question: when should you do keyword research? This blog post will discuss the best timing for keyword research, how it can benefit your travel blog, and the best keywords for a travel blog.

So, if you’re a travel blogger looking to improve your SEO game, keep reading to learn more about the importance of keyword research for travel bloggers.

the Importance of having the best Travel Keywords

Keyword research plays a crucial role in the success of travel blogging. It is a vital tool for understanding what people are searching for in relation to your travel niche and allows you to create content that is not only informative and engaging but also optimized for search engines.

Incorporating relevant travel keywords into your blog posts increases the chances of your content being discovered, more organic traffic, and, ultimately, increased page views.

One of the critical benefits of keyword research for travel bloggers is the ability to tap into the mindset of your audience.

You can tailor your content to address their needs, preferences, and interests by understanding the specific search terms they are using.

This helps you to create more relevant and targeted blog posts that resonate with your readers, making them more likely to stay on your site, engage with your content, and even convert into loyal followers.

Another important aspect of travel keyword research is its impact on search engine optimization (SEO).

By incorporating keywords into your blog posts, you signal to Google what your content is about, helping them to index and rank your site more accurately.

This increases the likelihood of your blog appearing higher in Google search results (SERPs), making it more visible and driving organic traffic to your site.

Overall, keyword research is a fundamental aspect of travel blogging that should not be overlooked.

By dedicating time and effort to keyword research , you can ensure that your blog effectively reaches and engages with your intended audience, helping you grow your blog and achieve your blogging goals.

Optimal Times to Conduct Travel Keyword Research

To maximize the effectiveness of your keyword research for travel blogs, it’s essential to consider the optimal times to conduct keyword research.

While keyword research can be done at any time, specific periods can provide better results and help you stay ahead of the competition.

One of the best times to conduct keyword research is during the initial stages of planning your blog post.

By identifying relevant keywords early on, you can ensure that your future blog posts are strategically optimized from the start.

This allows you to align your content creation process with the keywords most likely to drive organic traffic to your site.

Another opportune time to research keywords for travel is when you’re brainstorming new blog post ideas.

By conducting keyword research during this phase, you can uncover popular search terms related to your travel niche and use them as inspiration for your content.

This ensures your blog posts are interesting, informative, and highly relevant to those Googling-specific travel keyphrases.

In addition, it’s beneficial to revisit and update your keyword research periodically.

Trends and search behaviors can change over time, so by regularly conducting keyword research, you can stay up-to-date with the latest keywords that resonate with your audience.

This will help you consistently optimize your blog content and maintain its visibility in search engine results.

By strategically timing your keyword research, you can ensure that your travel blog stays relevant, attracts more readers, and continues to grow in popularity.

Strategies to Effectively Implement Keywords for Travel

To effectively carry out keyword research for your travel blog, here are some strategies to consider:

1. Use keyword research tools

There are various keyword research tools available that can help you identify relevant and popular keywords for your travel niche.

These tools provide insights into search volume, competition, and related keywords, allowing you to make informed decisions about which keywords to target.

2. Analyze your competition

Take a look at what keywords your competitors are ranking for. This can give you valuable insights into which keywords are driving traffic to their blogs and help you identify any gaps or opportunities that you can capitalize on.

3. Focus on long-tail keywords

Long-tail keywords are longer, more specific keyword phrases that often have lower search volume but higher intent.

By targeting long-tail keywords, you can attract a more targeted audience and increase your chances of ranking higher in search engine results.

4. Consider user intent

When conducting keyword research, it’s important to consider the intent behind the search query. Are users looking for information, inspiration, or to book a trip?

By understanding the intent, you can tailor your content to meet their needs and increase the chances of converting them into readers or customers.

5. Monitor and track keyword performance

Once you have incorporated keywords into your blog posts, monitoring their performance is important.

Use analytics tools to track the organic traffic, engagement, and conversions generated by specific keywords.

This will help you identify which keywords are bringing the most value to your blog and make adjustments as needed.

By implementing these strategies, you can effectively carry out keyword research for your travel blog and improve its visibility, attract more readers, and achieve your blogging goals.

Remember, keyword research is an ongoing process, so it’s essential to regularly review and update your keywords to stay ahead of the competition.

• Use the target or main keyword within the first 100 words of your page.
• Don’t add an outgoing link with your keyword ad anchor text.
• Aim to use each keyword two times naturally.

Tips for Incorporating Keywords into Your Travel Blog Posts

In order to effectively incorporate keywords into your travel blog posts, consider the following tips:

1. Utilize keywords naturally

While it’s essential to include your chosen keywords throughout your content, it’s crucial to do so in a natural and organic way.

Avoid keyword stuffing or forcing keywords into your writing. Instead, focus on creating high-quality, informative content that naturally incorporates your keywords.

2. Include keywords in your title and headings

One of the most impactful places to include keywords is in your blog post titles and headings. This not only helps search engines understand the relevance of your content but also catches the attention of readers searching for specific terms.

3. Optimize your meta tags

Meta tags, including your meta title and meta description, play a significant role in search engine optimization. Incorporate your target keywords into these tags to improve your blog post’s visibility in search engine results.

4. Create unique and engaging content

While incorporating keywords is important, it’s equally crucial to create unique and engaging content that appeals to your audience.

Your blog posts should provide valuable information and insight into your travel niche, encouraging readers to stay on your site and explore more of your content.

5. Don’t forget about image optimization

Images can also contribute to your blog’s visibility in search engine results. Optimize your image alt text and file names with relevant keywords to increase the chances of your images being discovered.

How To Pinpoint Your Ideal Travel Keywords

When identifying travel keywords for your web content, there are three points to think about:

• Search Volume : The number of times users search a keyword in a month. The higher the search volume, the more web traffic you can get from the keyword.
• Difficulty : Generally speaking, keywords with a higher search volume and commercial intent are more challenging to rank for. And if you’re competing against loads of high-authority websites for a specific keyword, it will also be more challenging to rank for.
• Search inten t: When people enter keywords into the search bar, does the content in the results give them the information they are looking for? Offer the information that the person wants, and the keywords will bring you relevant traffic, not just a lot of traffic. 

High-Volume Travel Keywords

Below you will find a list of some of the most popular keywords in the travel niche along with their global monthly search volume on Google.

If your website or business focuses on travel, these keywords can be helpful for content ideas and increasing your SEO presence.

Remember, keyword research is an ongoing process, so regularly revisit and update your keywords to stay ahead of the competition and ensure continued success.

Final Thoughts

While these are pretty general keywords, they do at least provide a base from which you can brainstorm ideas for your travel business. 

Because travel is a hot topic online, the competition on the SERPs is pretty high. Taking a data-informed approach to optimizing your content will better position your website for ranking. 

Remember, ranking content on search engines is not a quick fix and doesn’t happen overnight. So, it’s a good idea to include other types of marketing in your overall strategy to grow your travel business. 

Learn how to do keyword research with Me

You’ve learned the basics about how to do keyword research, but if you’re looking to take your keyword research skills to the next level, I am here to help to schedule a SEO Strategy Call today

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Finding Travel Keywords: A Top SEO Skill for Travel Bloggers

In order to be successful online, you need to have the right keywords. In this blog post, we will go over six places where you can find good travel keywords to boost your SEO strategy.

You’ll learn how this practice differs from regular search engine optimisation (SEO) and why nailing this is important when working on a website related to travelling.

Many travel agents and bloggers often overlook keywords, causing the wrong targeting and wasted money and time. So if you want your site or article on the first page of Google for relevant searches, then read this post!

Tip: Need help with your travel keywords? Check out our SEO keyword services .

What Are Travel SEO Keywords?

SEO keywords are the words, phrases, or queries people enter using search engines. These are essential components in any SEO strategy for a travel website or blog , as it gives you an idea of what to base your content around.

For example: If your target audience is searching “where to stay in Hawaii” and you decide to target this keyword, then you should ensure that your content adequately meets the intent of this query.

Types of SEO Travel Keywords

There are two main types of keywords in SEO—namely, broad and long tail. A broad search might be “hotels in Hawaii”. These can be challenging to rank for as they are generally taken up by various booking sites on the Search Engine Results Page (shown below).

Long tail keywords are more specific. These tend to include more modifiers and are easier to rank for. An example would be “all-inclusive beach hotels in Honolulu Hawaii”. This is especially powerful given the high volume of content and competition within the travel industry.

The Benefits of a Powerful Keyword Funnel Strategy

A keyword funnel strategy allows you to identify and categorise your content based on popular search terms by users. While you may always have your own keywords that you focus on, here are some of the benefits of implementing a keyword funnel for your site.

It Provides Structure for Your Site

The most notable benefit has to be how it can help structure your website. Having your broad short-tail keywords as pillar posts or category pages allows you to create a web-like structure from which your content flows.

A great example of this is a travel agency focusing on tour packages. If your site offers content on world travel and isn’t site-specific, then creating category or niche pages on each major country is a fantastic start.

From there, you can include city or attraction-specific tours that target the highest-volume and easy-to-rank keywords for that specific region. This web-like structure also allows your niche audience to easily navigate the site, offering them the best possible user experience.

Helps you Identify High Volume Keywords Related to Your Niche

The other benefit of a keyword funnel strategy is it allows you to target high-volume, easy-to-rank for keywords. How is this the case?

Consider you’re looking for keywords for blogs on travel, and you’ve already extensively covered the topic “Tropical vacations”. You have covered all the possible destinations under this niche, but that doesn’t mean you’ve answered all the top search queries for the topic.

For example, your audience may want to know about the “Cheapest all-inclusive vacations in the Seychelles” or the “Best cruise tour operators in Bali.” These could be easy-to-rank, high-traffic keywords you haven’t covered under the broad keyword “Tropical vacations.”

With the right marketing strategy and website structure, your site can start crushing the competition.

Tip: If you’re looking to improve your SEO, have a look at our content marketing strategy services .

The Different Types of Searched Travel Keywords to Consider

You now know the difference between broad and long-tail keywords, but we can go another step further. When a search engine user types a keyword into the search bar, they are looking for something specific.

Informational Intent

Informational intent includes users looking to broaden their knowledge on a particular topic. The content you provide for these keywords will need to answer the reader’s search query and ideally offer further reading material to potential money-making pages.

This is where a systematic approach to the content is crucial. You don’t want to draw in potential clients but have a high bounce rate because you’re not answering the user’s query.

Having high-quality content on your site that provides valuable information develops a level of trustworthiness for the user. This can help encourage them to continue exploring your site and potentially lead them to money-making pages.

A great example might be “Best time to visit South Africa”. This informative post can internally link to money-making posts such as “Best hotels in Cape Town”.

Navigational Intent

These are keywords that usually draw traffic directly to your site. In most cases, users with a navigational intent have developed a level of trust with the site and have become regular visitors.

Commercial Intent

If you’re looking to provide valuable information but also want to monopolise money-making potential, this search intent is best to target. Travel companies and regular bloggers love to target this user intent, and it’s usually beneficial for the reader and themselves.

More often than not, these users are just browsing potential products or wanting to further their knowledge before making a purchase.

A great example of this might be “Best boat cruises in Cape Town”. You can easily provide beneficial information for the reader and offer bookable tours for the topic.

Transactional Intent

This refers to the target keywords that users enter with the intention of purchasing something. Although this intent is fairly similar to commercial intent, however, the user already knows they would like to make a transaction.

How to Use SEO Keywords for Travel and Tourism?

SEO keywords need to be strategically placed within a title, meta description, and content. These are three of the most important elements displayed in the SERPs, so optimising this is essential for your travel website or blog.

Incorporating Keywords for Travel Blogs Into Titles

The page title is important as it tells users and search engines what your website or posts are about. For this reason, you should ensure that your page title is SEO-friendly to both people and bots.

For an SEO-friendly page title, keep the following in mind:

• Humans decide whether or not they should click, so make sure your page title is catchy and enticing.
• Ensure your target keyword appears in your page title, preferably near the beginning.
• Keep your page title between 50 and 60 characters, or 580 px long.
• Try not to include the target keyword in the title more than once. This can be seen as keyword stuffing.
• Include strong modifiers in your page title. These are words that will help your page rank for related search terms. In the image above, a strong modifier is “cities”, which can help the post rank for a query like “best cities to live in South Africa”.

Adding Your Target Keyword to the Meta Description

The meta description, along with the page title and URL, appears in the SERPs as a snippet. As such, optimising this can greatly influence your click-through rate.

Here are some tips for an SEO-friendly meta description:

• Include the target keyword or synonyms in the meta description.
• Add your target keyword. Ideally, try to have it within the first sentence of the meta description.
• Your meta description should be between 50 and 160 characters, or 400 px to 920 px in length. Search engines generally cut off anything past this length, and if it is shorter than 50 characters or 400 px, it’s highly likely it won’t be included.
• Ensure that it includes catchy travel words — you could pose a question or call to action to draw in the audience.

Making the URL User and SEO-Friendly

The URL of your web page is also essential for ensuring your travel content is seen. A relevant URL will help search engines categorise your content and thus increase its likelihood of ranking in SERPs.

To optimise this, follow these steps:

• Your URL should contain your target keyword, as this tells users and search engines what the page is about.
• Ensure that your URL is short, clear, and easy to understand — avoid additional words, symbols, special characters, or numbers.

The image above shows an optimised snippet (the top snippet). The target keyword (best tropical vacation spots) appears in the URL, meta description, and page title. Additionally, both the page title and meta description are catchy and an ideal length.

Adding Keywords Related to Travel Into Text

Based on your keyword research, you will want to include various keywords throughout your content. These should relate to your topic or main keyword. For example, if you’re writing on hotels in Hawaii on the beach, you’ll likely find plenty of other keywords similar to this that will also help you rank.

In the following section, we will highlight some ways that you can find strong topics and keywords for your travel blog or website.

How to Find the Top Travel Keywords for SEO

The first place to find good travel SEO keywords is through your own expertise. If you’re an expert and know about specific destinations, then use that knowledge by writing articles based on where you’ve been or things in the industry that interest you.

To take it a step further, ensure that the search term you’re targeting is actually being searched for. There are several keyword research tools you can use to help with this. Popular picks include Ahrefs , Google Search Console , SEO Surfer , and Ubersuggest .

These tools will provide you with a wide range of practical insights to validate targeting a given keyword. Some valuable data provided include the amount of traction a keyword receives each month (pertaining to traffic and volume), whether or not the keyword will be easy to rank for, and plenty more.

By considering these insights, you will be able to create content that best aligns with your target audience’s intent.

Social media platforms like Pinterest, Instagram, Facebook, and Twitter can also provide you with a number of useful insights. These platforms are particularly helpful for understanding your target audience and the queries they’re after.

Below is a detailed guide on how to leverage each of these tools to find strong keywords and opportunities for your travel site or blog.

By leveraging Ahrefs data, many marketers and SEOs have been able to achieve higher Google rankings. To make things even better, the Ahrefs blog is also an open source of tips and tricks to help you maximise the Ahrefs tools.

Note: Ahrefs is a premium tool, but it has some great features for finding more traffic. So, if SEO is your thing, then we would highly recommend taking the time and signing up for this monthly service.

2. Google Search

If you’re not looking to pay a monthly subscription fee, then do not worry — there are plenty of ways to find strong keywords and topics without spending a cent.

One of the most powerful tools is Google. You can type the query you wish to target into the search engine and see what comes up in the SERPs. It also helps to look at the “people also ask” section, as this includes additional information that users may be looking for based on their initial query.

3. Google Search Console

Aside from the Google Search function, you can also use Google Search Console (GSC). This is a free tool, but it’s beneficial to use the Adwords tool, which will be at an additional cost.

GSC helps you perform your keyword research and identify possible search campaigns. Like Ahrefs, this will provide you with estimates on how many searches a keyword is getting. Another great feature is it allows you to see which keywords you are already receiving clicks and impressions from, which can help you decide if optimising a certain page is necessary.

As GSC is primarily targeted at those running Google Ads, you can also expect additional information, like the estimated cost of targeting a given keyword.

Tip: This is an extremely beneficial tool for content optimisation. If you want to upgrade your content, look at our on-page optimisation services .

3. Social Media

Another free tool that is often overlooked when researching the best keywords for travel websites is social media. While it is not necessarily a keyword research tool, it is an excellent source for finding medium and long-tail keywords receiving high traffic volumes.

Social media platforms are constantly gathering information on people — including what they do, what they like, where they go, and what might prompt them to click. And given that the average user spends nearly three hours a day on these platforms, you can expect some good, reliable data.

Various social media platforms can be leveraged in different ways. Here is a brief look at how to use each for keyword research:

• Instagram: You can make use of hashtags to identify relevant topics. For example, if you want to post travel content, search #travel and see what other hashtags recent posts are using.
• Facebook: Use Facebook targeting options to learn about your audience or search travel-related Facebook groups for popular topics.
• Twitter: Use Twitter’s Explore function and see what topics appear under “trending” and “for you”. This will highlight various topics that people in your industry are talking about.
• Pinterest: This app predicts what content users interact with and provides related content. By searching for travel, you’re sure to find plenty of topics through pins, boards, and hashtags.
• YouTube: Use the auto-complete function to find related terms. This can be done using Google and Pinterest too. You can also check out the various travel YouTube tags.

Note that some social media platforms like Twitter will require you to be more active to reap the rewards. And if you’re looking to run a social media campaign of your own, check out our social media marketing services .

4. Keysearch

The free version of this tool will give you some basic information, but the paid version of Keysearch ($12/month) has more features and really helps with all your SEO campaigns.

It’s not too expensive, considering the detailed insights you can receive, so we would recommend signing up for the paid version.

5. Ubersuggest

Ubersuggest is a free Chrome extension that provides you with a variety of insights, including keywords, monthly search volume, cost per click, and competition data. Simply enter the keyword or phrase you’re after, and it will bring up all the most popular pages for that term.

It’s also not limited to keywords specific to Google, but sites like Amazon and YouTube, too. As such, you can expect to find a variety of topics and long-tail travel keyword lists using this free tool.

6. SEO Surfer Chrome Extension

Like Ahrefs, Surfer SEO provides us with keywords to be used in our content. It takes the main keyword you enter, scans the web for competitors who are already ranking for that main keyword, and combines the keywords those competitors are using.

You will be able to see these keywords on the SEO Surfer site or by using the SEO Surfer Chrome extension . This will show you your keyword usage on the page you’re writing on and the keywords you should try to add.

In addition to words and phrases, Surfer SEO provides several other metrics to help you write and optimise your content. These include the average word count that the post should be, how many headings the post should have, what keywords to include in those headings, and more.

A Quick Note on Modifiers

Keywords are a powerful aspect of any travel site’s SEO, but tracking the modifiers is also important. These strings of words and phrases are regularly added to the initial target keyword by search engine users.

Incorporating these popular modifiers throughout your content can play a significant role in helping you rank in SERPs. Keep in mind these should still be added naturally.

The Negative Effects of Keyword Stuffing

Keyword stuffing is seen as a technique in which one tries to manipulate and improve their search rankings by overusing keywords and phrases within their content. While this was a powerful strategy of the past, it forms part of the list of Google penalties your site can endure.

There is no formula to avoid keyword stuffing. But the best practice is keeping your content user-friendly and only naturally incorporating keywords where possible.

Our Processes for Finding the Best Keywords for Travel Bloggers

If you sign up for one of our travel SEO services , you may want some assistance finding related keywords to your travel niche. These processes require an analytical approach to identify already written content and find the best possible options for future content.

Here’s a basic breakdown of each process and the key differences between them.

1. Topic Mine

A topic mine helps you identify easy-to-rank keywords that can bring in the highest possible traffic to your site. It entails having an already established broad keyword such as “France itinerary”. Keep in mind there may be related keywords that could help you find more topics to write about.

An example, if the target keyword is “France itinerary”, you may want to add “France travel” or “France Holiday” to your search.

Once we have the main topics, we use the Ahrefs content explorer tool to find high-traffic, easy-to-rank keywords about this topic. We then systematically identify the best topics to write on and prioritise them within a formatted sheet.

2. Phrase Match Mine

A phrase match mine is fairly similar to a topic mine. Usually, there is a predetermined series you will want to write about, such as “Luxury hotels in X” or “Best places to visit in Y”.

Using the Ahrefs phrase match tool, we are able to find all the best keywords matching the given phrases. This process helps you identify keywords that your site is most likely to rank for within a particular series.

This way, you are not wasting time and money writing high-difficulty topics.

3. Competitor Mine

Our last and possibly most popular process is the competitor mine. As the name suggests, this is a process in which you find all the high-traffic, easy-to-rank posts that your competitors are ranking for.

We usually ask for your top three competitors or perform a quick site search on Ahrefs to identify your top competitors. We then identify and compare these three competitor sites and find the best topics your site can rank for.

What Are the Best Travel Keywords for the Travel Industry?

You no longer need to wonder what are the best keywords for travel websites. From knowing the different types of keywords to the plethora of tools mentioned in this guide, your SEO campaigns are about to hit new heights.

Whether you use Ahrefs, SEO Surfer, Google, or social media, you’re sure to find some of the most searched queries within the travel space.

So what are you waiting for? Begin with effective keyword research to find high-traffic topics and keywords relating to various destinations, activities, and attractions, and start growing your travel blog!

What’s the next step? Book a marketing consultation session with us and start figuring out how your website can reach all the right people.

More to explorer

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Book a call with an digital strategist.

Keywords for Travel: List of 300+ Keywords

Written by: Joey Randazzo, Founder of SEO Growth Partners Last Updated: 10/02/2023

A croissant in Paris. 🥐

A sandy beach in southern California. 🏖️

Or maybe an epic backpacking trip in the Canadian Rockies.🏔️

If you’re reading this, you’re likely a travel blogger and have gone to at least one of the places above.

And you’re trying to find the perfect keywords to share your experiences, inspire people to see the world, and hopefully make some money while doing it.

This guide shares some travel keywords that you should consider targeting and will hopefully provide a starting point and inspiration for future keywords.

Due to consistent algorithm updates , the relatively recent Helpful Content Update in late 2022, we’ve updated the written content that already existed on the page. We’ve written new content. And we’ve filmed new video content. Everything is up-to-date, fresh, and helpful for your business to dominate Google for 2023.

Free SEO Audit: Get More Travel Keyword Insights For Your Specific Business

No strings attached. 

100% free SEO audit for your website done by either myself (Joey Randazzo, the owner) or one of our in-house SEO specialists.

Keywords for Travel

Keywords for travel + “best” (low difficulty), general keywords for travel (high difficulty), general keywords for travel (low difficulty), keywords for travel + “beaches” (low difficulty), keywords for travel + “mountains” (low difficulty).

• Keywords for Travel & Safety (Low Difficulty)

Portland SEO Growth Partners: Let Us Help You Find the Most Valuable Keywords for Travel That Your Website Should Be Ranking for With a Free Audit

Keywords for travel & safety (low difficulty).

Click on “Free SEO Audit” in the upper right corner of your screen if you’d like some help (oh yeah, did we mention it’s free yet?) on ranking for travel-related keywords.

Joey Randazzo

Owner & CEO of Portland SEO Growth

• Locations We Serve
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How to Search for SEO Keywords for Travel and Tourism

At a time when remote working and digital nomadism are the order of the day, the travel and tourism industry is expected to show new heights of growth in the coming years. But to get a sizable piece of that cake, you must know how to curate a top travel keywords list for your content strategy.

Building your content strategy around travel SEO keywords has several benefits:

• It makes your content appealing to search engines
• It guarantees that you’re solving actual problems for people
• It helps attract your target audience

Within the next few minutes, I will describe several easy-to-use automation tools for finding the best-performing travel keywords and boosting the SEO visibility of your tourism website.

In this step-by-step guide , you’ll learn:

• How to find top-notch travel SEO keywords for meta tags
• How to curate a travel-related keywords list for your site pages
• How to find SEO keywords for travel blog posts
• How to select the MOST SEARCHED travel keywords on Google

By the end of this guide, you’ll have a database of travel agency keywords to use in your SEO strategy that looks like this:

Without further ado, let’s get started!

Where to FIND travel keywords for SEO

Finding top-notch travel seo keywords for meta tags.

What are meta titles and meta descriptions?

Meta titles and descriptions are elements that summarize the content of a web page. They are displayed in the search engine results pages (SERPs) and help users decide whether to click on a link or not.

Here's a breakdown of each:

Meta title:

• This is a concise, descriptive title displayed as the clickable headline for your page in search engine results pages (SERPs). The best SEO travel keywords to use in titles are often problem-solving.
• It should be no longer than 70 characters to avoid truncation by search engines. Keep it short and straightforward.
• SEO keywords for travel relevant to your page's content should be included, as they can help search engines understand what your page is about and potentially improve your ranking for those keywords.
• Think of it as a mini-ad for your page. Aim to accurately summarize its content and entice users to click.

Meta description:

• This is a brief summary of your page's content, typically displayed beneath the title in SERPs.
• It should be around 155-160 characters to ensure full display.
• A compelling meta description can significantly impact your click-through rate (CTR) by telling users what they can expect to see on your page and highlighting its value proposition.
• Include some target keywords for travel websites, but prioritize clarity and entice users to click.

Why is it important to enrich meta tags with travel-related keywords?

If you enrich meta titles and descriptions with travel-related keywords, they can help search engines decide that your page is a good resource to display to searchers, thereby increasing your web traffic.

The first automation tool I’ll be introducing in this guide is the Meta Tags Extractor . This tool can help export meta tags and other important SEO parameters from competitors’ websites.

To gain access to the Meta Tags Extractor , you must first create a FREE Botster account :

Once your account is registered, follow the steps below to export travel keywords for SEO using the Meta Tags Extractor :

• Launch the Meta Tags Extractor by clicking on “Start bot”:

• Give the job a name to make it unique and specify a folder. (I’ll name mine “Texas travel keywords list” ):

• In the field titled “Your data”, paste the websites of other travel agencies in your location to find top travel keywords in their meta tags.

💡 Life hack : You can find competitor websites using the Google Local Business Finder .

• Set up your notification options, making sure you tick “Attach results to the notification email”:

• Finally, click on “Start this bot” and you’re done! Easy peasy!

Once the Meta Tags Extractor is done, you will receive an email notification:

Below are some tips to help you make the most of the extracted data:

• Fetch the search volume of the extracted keywords using the Search Volume and CPC Finder as described below.
• Use the keywords with the highest search volume in meta titles.
• Use the keywords with somewhat lower search volume in meta descriptions.

Making up a travel related keywords list for your site pages

Why is it important to enrich site pages with travel SEO keywords?

Using relevant and well-researched keywords in your pages can help match your content with the search intent of your target audience. This can in turn increase both the quality and quantity of your website traffic, as well as your brand exposure.

The best keywords for travel agency sites are the ones searchers use to find whatever info they are looking for. So if someone searches “Is it expensive to go through a travel agent?” , using that term in your content can help you rank high.

That is why in this step, we’ll be extracting the most searched travel keywords with the help of the Google Search Suggestions Scraper . This bot can help extract search suggestions from Google, Bing, Yahoo, and YouTube.

Search suggestions are auto-complete search terms that pop up when you start to type in your search phrase into search engines:

Setting up the Google Search Suggestions Scraper is quite straightforward. The steps are outlined below:

• Launch the Google Search Suggestions Scraper's start page and name your job. I’ll name this one “Texas travel keyword search suggestions” .
• Next, select your desired target region and language. I'm still looking for keywords for travel agency sites in Texas:

• Select the search methods you want the tool to adopt:

• Next, set a desired search depth:

• Now, select other search engines if you would love to extract their data too:

• Next, input your keywords. You can input multiple keywords but each one must go on a new line:

• Set your notification options, then click on “Start this bot” to launch the tool into action. This also launches the “My jobs” page to display something like this:

Video guide

Here’s a short video walkthrough of launching the Google Search Suggestions Scraper :

You can download the results extracted by the Google Search Suggestions Scraper by clicking on the XLS logo. Opening the file on your computer should display the top searched travel keywords thus:

• Carefully select and use these keywords in the texts on all of your site pages to make them SEO-optimized.
• Read my guide on the best Ahrefs alternative for more keyword research tips.

Finding SEO keywords for travel blog posts

Nearly every successful site has a blog. This is because the blog is an excellent way to attract site traffic and build authority in the industry.

Blogs are meant to solve problems for actual users, but if your posts are not enriched with SEO keywords for travel blogs, they won’t rank high on Google, and people won’t be able to find them.

One of the ways to find the perfect travel blog keywords is to check what exactly people are searching for online. For this, we’ll be using the Google People Also Ask and Related Searches Exporter .

Here’s how to set up the Google People Also Ask and Related Searches Exporter to scrape keywords for blogs on travel for you:

• Launch the tool's start page and name your job as we did earlier.
• Enter your search keywords into the field titled “Search queries”. You can use new keywords or copy and paste the results from the previous extraction:

• Next, select which snippet you wish to extract:

• Set your custom options as needed:

• Also, select your desired location for the search. Ideally, this should be the city or state you’re targeting. So mine is still Texas:

• Now you can start the bot and wait while it gathers your SEO keywords for travel agency sites.

Below is a video guide I made for this tool in case you’d like to watch me use it (I’m starting to speak about the Google People Also Ask and Related Searches Exporter at 07:19):

The results of this extraction should look similar to this:

• The questions extracted from the “People also ask” widget are searched by actual people. So use them as blog topics (i.e. headings) to match your potential clients’ search intent.
• Use the keywords extracted from the “Related searches” widget randomly in the blog texts.
• Read my guide on lead generation for lawyers for more blogging tips.

How to single out the MOST SEARCHED travel keywords on Google

One final thing we have to do now is to pick the keywords with the highest search volume for use in our SEO strategy. The best keywords for travel blog posts are those with a high search volume but low competition.

Travel blog SEO keywords having high volume means they are regularly searched on Google. Having low competition means there’s little competitive effort over them.

Using the best travel keywords with high search volume and low CPC in SEO and advertising can grow your brand awareness as well as your customer base faster than you’d imagine.

For this step, we’ll be using the Search Volume and CPC Finder . This tool can fetch cost per click (CPC) and search volume data for keywords on Google in bulk.

Setting up the Search Volume and CPC Finder involves just one step, meaning that it won’t take you up to 10 seconds to get it over with:

• On the Search Volume and CPC Finder’s start page , paste all the keywords you’ve extracted so far into the field titled “Search keywords and phrases”:

• Now click on “Start this bot” and you’re done!

Once the bot is done running, you can download the results file and open it on your computer. You can also separate the keywords into different groups where some go to the meta tags, some to website pages, and others within blogs:

• Sort the results in descending order by the column “Volume” .
• Remember that long-tail travel keywords (i.e. phrases that contain 4 words and more) match your clients’ search intent most precisely, meaning that their value for your site should not be underestimated despite lower search volume.
• Read my in-depth guide on ways to measure brand awareness where this bot is used for yet another purpose.

Free trial for the travel keyword search tools

Now that you’ve learned how to find the best keywords for travel websites using automation tools, you can boost your online presence with very little effort. At this point, though, you are probably wondering how much it will cost you to extract the top travel keywords list from Google using these tools.

Well, it will blow your mind to find that using all these tools combined costs less than buying a seat near the window on your flight to the Maldives and their benefits are even more enormous than I just showed you!

And because you took the time to read this guide and learn how to find keywords for travel blogger sites so you can rank your business higher on search engines, we are offering you a 7-day free trial that starts right after you open your Botster account .

This means that you gain unrestricted access to the dozens of tools available on Botster . So don't delay any further. Seize this opportunity right now and get started extracting keywords for your travel blog!

Keyword Research for Travel & Tourism – How to Find the Best Keywords for SEO

Finding the best travel keywords.

We recently launched our Live Case Study with The Travel Aisle and we’ll be using this as a vehicle to share our best SEO tips and knowledge in a live environment that you can follow along.

The first stop for any website should be keyword research. Travel is a highly competitive industry and it’s important that you identify which areas to target before you build your site (and even launch your business) so you know what is achievable and realistic in attracting customers from search.

This post aims to give you the lowdown on which travel SEO keywords are best for companies in this industry, and how to go about finding them so you can leave with an actionable plan to go and put in place.

What is Keyword Research?

Keyword research is all about identifying how your target audience search for your product or service and then using that information to inform your on-page targeting for SEO purposes.

If you design and build a website without this information it’s highly likely you won’t target the right areas and won’t get found by the right people as a result. This means less of your target market find you and you sell less stuff. That’s bad.

Keyword research is strongly associated with SEO, but it is also a fantastic way of gaining insight into your audience and your market that you may not otherwise know.

In travel this might be that more people search for ‘burma holidays’ than ‘myanmar holidays’ or hostels are more popular than boutique hotels. It’s not just about updating your title tag and the text on your site, it’s much more valuable on that for wider business insights too.

Overlook it at your peril.

The Impact of the Longtail

One of the key areas people go wrong when choosing keywords is exactly that. They choose a small set of phrases that they see as the be-all and end-all. Rank for those or bust.

You should discard this mentality right now. Or stop reading, because you’re not going to like what’s coming.

Keyword Research is about finding all the phrases (or topic areas at least) your audience is searching for, and then mapping those findings onto your site. It will inform your site architecture, the pages you have on your site, the text you use: everything!

People are always drawn to the phrases that have the highest search volume which is a natural reaction. You want to target the phrases that people search for the most right? Well, kind of, but it’s not as simple as that.

You definitely want to have pages on your site that target the most-searched-for terms, but those phrases will often be extremely competitive and difficult to rank on page 1 for. The real wins, particularly for new or smaller sites, are in the longtail phrases that your audience is searching for. SEO for travel blogs often focuses on this.

The longtail is made up of a huge variety of different phrases, but when added together these phrases usually result in a much larger volume of traffic than the headline phrases that most people focus on.

For example, consider the hypothetical scenario below:

• The phrase ‘spain holidays’ gets 22,000 searches per month.
• There are 22,000 phrases which include ‘spain’ that are about travel (e.g. ‘best time to visit spain’)

Even if the phrases in the second option only have 1 search per month each, it adds up to the same amount of searches. Guess what? Usually, they have more than one so they add up to much more.

You can also rank for the majority of these phrases much more easily than the headline phrases like ‘spain holidays’. Would you rather try and rank for 22,000 different phrases that are less competitive and each brings one visit to your site, or put all your eggs in the basket of the one phrase which is the most competitive out there?

I know which I’d go for.

Google has also recently shared that 15% of the phrases they see every day are completely new, so you can see that the longtail is constantly growing, and the opportunity is huge if you set your site up to capture that traffic.

So how do you do that?

Topics vs Phrases

The best way to target the longtail is to do keyword research that identifies all the different topics that are relevant to your site. Start by finding individual phrases, but then build that list out so you can see all the different phrases that exist which are relevant to you.

We have launched The Travel Aisle site with our initial pages focused around where to travel throughout the year. We did our keyword research and found there was a good amount of interest for phrases like ‘where to go in November’ and ‘where to go in March’.

But we didn’t stop there, we kept digging, and found a huge variety of phrases in those same topic areas that we could target:

• where to go in march – 900 searches/month
• best places to visit in march – 500 searches/month
• where to go on holiday in march – 600 searches/month
• best holiday destinations in march – 300 searches/month

There’s plenty more where that came from.

Your task is to look at your particular niche, whether it is a particular destination, type of travel or informational topic and build out a comprehensive list of phrases and topics that are relevant to your site.

Only then can you map it on to your site with the content you produce in the most effective way when you have the full picture laid in front of you.

The Keyword Research Tools You Need

There are lots of useful free and paid keyword research tools out there which you can use to find travel keywords for SEO .

If you really have no budget to work with then check out:

Soovle – Add a phrase and let this tool throw loads of suggestions at you based on a variety of sites.

Answer the Public  – nicely presented information based primarily on the questions around the topics you search for.

Keywords Everywhere – A plugin for Google Chrome that highlights lots of options when you search in Google (and other places).

These tools can give you a good start if you’re prepared to put in a lot of hours, trawl through a lot of data and truly have no budget to work with (here are some other free SEO tools you might find useful).

However, I’d suggest that for a job this important it is worth investing some budget. There are lots of good paid keyword research tools out there, but having used many of them my recommendation would be Ahrefs .

The great news is that you can use this incredible tool for just $7. That’s just for a 7-day trial, but if you really are strapped for cash then you can spend $7 and do all your keyword research in those 7 days and give yourself a fantastic action plan and set of data to work from.

The even better news? It’s not just a keyword research tool. So as well as getting your keyword research data in those 7 days you could also get loads of link data , do competitor analysis and much more.

I expect you’ll end up wanting to use it for longer, but the option is there to just get all this information for the handsome sum of $7 (£5.34 in real money) if you dedicate a week to it.

And whilst I’m not getting paid anything to say this, I’d highly recommend it. And if you want to follow the tips and advice in the rest of this post, you’ll need access to it.

If you’d prefer to go the free route, here are a few excellent posts that show you how to do that without paid tools:

Free Keyword Research Tools Step by Step Keyword Research Guide with Free Tools How to Research Keywords

Finding Keywords and Topics Using Ahrefs

Ahrefs has a number of fantastic ways of finding good target keywords for travel that you can then incorporate into your site structure and content.

The Keywords Explorer Tool.

This allows you to put in ‘seed’ words and surfaces all the top searched travel keywords that include those words. My favourite approach with this is to use the most pared-back set of words to start with, then filter on the ‘Having same terms’ report.

This highlights all phrases that include that combination of words, in any order:

Another interesting thing you can gain from this report is in the ‘Parent topic’ column. This tells you the topic Ahrefs perceives this phrase to be part of. Click it and it will lead you to another treasure trove of keyword options to add to your list.

You can then take these new phrases and feed them back into the ‘Having same terms’ report and rinse and repeat.

Doing this process on its own can leave you with more than enough information to make an excellent go of the keyword research process and develop a site into a really strong position.

But if you’re the kind of person who just won’t quit, then you’re going to want to have a sniff around some competitors too.

The Site Explorer Tool

If we search for ‘best places to go in March’ the top result currently is CN Traveller . I can take that URL and put it into the Site Explorer and then view the ‘Organic Keywords’ section:

This page alone ranks for more than 1,000 phrases in Google.com. And Ahrefs is estimating it gets nearly 11,000 visits/month! Remember what I was saying about the longtail…

The main thing you can take from this report at page level is that if this page ranks for one of the big competitive phrases, it will probably rank for a lot of the longtail variations too. So all you have to do is sift through the list and add those phrases to your list.

You can also do this for lots of people on page 1 for your target phrases, which will only increase the pool of phrases you have even further.

The example above is doing this at page level, but you can also do this for an entire site to see where your competitors are getting the most traffic and which phrases that traffic is coming through.

You can do this with the ‘Organic Keywords’ report shown above for an entire domain, but I also like using the ‘Top Pages’ report, which shows the pages on the domain which Ahrefs estimates are getting the most traffic from search:

You can then click through to each one for the more specific breakdown of each page and the phrases it is ranking for.

As you can see, we’ve chosen a nice easy set of initial target pages to go after with the case study ;)

How to Judge Keyword Difficulty

Many people will ask how hard it is to rank for certain phrases or how long it will take to reach page 1.

The honest answer is you will never know for sure. The keyword tools can give you an estimate, but I don’t really trust these figures. You see small sites ranking on page 1 for phrases with high difficulty scores and then phrases with low difficulty scores that appear almost impossible to break when you look at who’s on page 1.

My advice is always that if the topic is relevant for you, you should create great content for it that matches up to the people ranking on page 1, and ideally is even better. If you do that consistently you will start to see success with some of those posts and your traffic will grow through longtail phrases.

Here’s what happened with our client Roma Experience when we started putting this approach into practice:

And I’ve only done this in a minor way with the SEO Travel site, but we’ve still seen solid growth as a result:

If you only take one thing away from this post, it should be that keyword research is crucial to the success of your website, and potentially your business too.

My advice would be to spend $7, dedicate a week to this process, and come out the other side with a proper action plan in place that you can use to shape your site’s growth for years to come.

I’ll be following this post up with a guide on how to take the findings from your keyword research and truly maximise them with the structure of your site as a whole and at individual page level.

Stay tuned!

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About the author

Tom formed SEO Travel in 2011 when he saw the struggle agencies were having offering a quality service to companies in different industries. Having worked in SEO, PR and as a writer, as well as travelling extensively, he brought together all his skills to offer a specialised service for travel companies. The company has grown from there as we have continued to get great results for clients and steadily attracted new business.

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12 Bold Travel Keyword Search Methods-Uncommon but Effective

Last Updated on September 21, 2023 by The Digital Travel Expert

If you are using the same keyword search tools and techniques as your competitors do, chances are you will all have the same results. And your SEO strategy won’t be able to stand out. Presenting unique products and services in front of potential clients is what many businesses do and fight for. SEO is no different. This article will explain a few tips on how to employ unconventional keyword research methods to differentiate your hotel or travel company from other sector players.

Table of Contents

12 Steps Explaining Creativity in Keyword Search

Finding the best keywords doesn’t come from googling the best free keyword research tool. There are no academic guides for keyword searching either. While tools like Google keyword planner, Wordstream free keyword tool, or Moz keyword explorer can help you gauge your findings, you shouldn’t solely rely on them.

1- Utilizing image search to find popular travel destinations

If you struggle to find the right topic and inspiration, head over to Google and start searching for travel images of popular travel destinations. You will get a bunch of images and descriptions that will help you figure out what people are sharing or what other bloggers have already published.  Hover over the images, and if you need to explore further, open the link. You know, sometimes you don’t need to invent the wheel, but creating a version of the existing wheel will help your audience. That’s the power of alternatives.

2- Using Pinterest boards to identify trending travel keywords

Pinterest is not just a social media platform but also a powerful tool for market research. It is a visual search engine. Digital marketers create Pinterest boards based on what their audience is interested in seeing. If you analyze the content and keywords used on Pinterest, you can come up with insights and trends about consumer preferences and behaviors.

3- Analyzing Instagram hashtags for travel-related terms

Instagram is believed to be the most used social platform for travel bloggers, tourists, hotels, and tour companies. Whatever niche your travel business belongs to, Instagram remains a great source of visual inspiration in the travel industry. If you are in luxury travel marketing , for instance, you will understand the types of content people follow, like, and comment on.

Check what the captions say and gauge if they can match your audience’s needs. Captions and hashtags can help you develop travel SEO keywords.  If so, you can produce a blog post that will complement the social media posts. The same human being who loved a particular social media post may also enjoy reading a well-written blog post on the same topic.

4- Monitoring travel-related conversations on Twitter

Who said Twitter isn’t a platform for the travel and hospitality sectors? It is true that many travel professionals don’t spend as much time on Twitter as they do on other social media platforms like Instagram. However, it is the best platform for discovering trending topics. Let’s imagine there is an event or topic that aligns with your business and niche, and you are among the first to write a great article about it.

Won’t Google and other search engines reward you for that? Yes, you will be credited as the source of information, and massive visitors will be driven to your website. Travel keyword search is not only about leveraging tools; the human image plays an important role. 

5- Identifying popular hashtags on Facebook travel groups

Facebook may not be the most popular social media site now, but it has its own specific advantages. People who use Facebook seem to have a common desire to read a post longer than on Instagram and TikTok. Most Facebook users are 25–34 years old.  The same platform accounts for a total of 43.9% of users between the ages of 35 and 65, making it a popular choice among middle-aged adults. The age group is important for the travel sector due to its power and influence on consumer spending and decision-making. As an SEO content marketer, you should keep an eye on what this target group likes and wants. 

6- Analyzing comments on travel influencer’s Instagram posts

Travel influencers have become a significant source of inspiration and information for young and middle-aged adults. Influencers usually use both SEO and social media, or a combination of both. As an SEO expert, following and analyzing the comments on influencer Instagram posts and blog articles is not a waste of time. You can gain valuable insights into the preferences and desires of the target group when it comes to travel. This data can then be used to tailor your SEO content marketing strategies. From here, you will be able to gather and filter travel SEO keywords that meet your target market’s desires. 

7- Exploring travel forums and Q&A websites for keyword ideas

Keyword search is not a one-way street. Exploring travel forums and Q&A websites for keyword ideas allows you to tap into the conversations and queries of real travelers. These platforms provide a wealth of information on what people are searching for and what questions they have about travel destinations. From what people exchange, you can identify popular topics and keywords that resonate with your target audience. Meaningful keywords for your travel SEO strategy come from meaningful human conversations. 

8- Analyzing reviews on travel booking platforms for keyword suggestions

I don’t know any better way of learning what travelers wish and feel than from travel experience reviews. If you analyze reviews on travel booking platforms, you will gain valuable insights into the language and terminology that real travelers use when discussing their experiences. Do you see any keywords and phrases that appear frequently in positive reviews? Try to identify popular aspects of a destination that resonate with travelers and create great content accordingly. 

On the other side, negative reviews will help you understand pain points and areas for improvement, allowing you to optimize your SEO strategy. Can you creatively develop content around the negative reviews usually left on those platforms?  The goal here would be to address any concerns or issues raised by tourists. Your creativity will position you as a solution provider. 

9- Mining comments on travel blogs for travel keyword inspiration

How about the popular travel blogs in your niche? If you haven’t done so, you should be following a few blogs you admire in your travel niche. The goal is to copy and paste their SEO strategy or content style. Contrarily, you will understand why the other blogs perform well and why the strategies or content styles you have been using may not be as effective. Keyword search starts by understanding what people want and like.  Comments left by readers provide valuable insights and feedback on the travel content. Keyword search is a game between humans’ real desires and algorithms. 

10- Sentiment analysis to identify trending keywords

What are the emotions associated with travel? Sentiment analysis can help identify the emotions associated with travel by analyzing the language used in online discussions, reviews, and social media posts. This analysis can reveal whether people are expressing excitement, joy, frustration, or any other emotions related to their travel experiences.  Sentiments in the travel industry don’t lie. Those opinions shared through different digital platforms reveal the true traveler’s desires. 

You can adopt a strategic approach to uncovering topics and themes that resonate with your target audience. It is not bad practice to build your travel SEO around the emotions and experiences people are seeking in their travel content. 

11- Check what is trending on Google and other search engines.

According to Google, Google Search is a fully automated search engine that uses web crawlers to regularly explore the web, finding pages to add to its index. Most pages listed in the results are not manually submitted but are automatically added when web crawlers explore the web. From this statement, we can clearly understand that Google searches for the information humans provide around the web( that means everywhere) and serves it to us again.

In other words, Google collects data from various sources on the internet and presents it to users in search results. Although it remains the main search engine, you shouldn’t forget that some countries have their own search engines that are popular among their citizens. Check out Bing, Yahoo, DuckDuckGo, and Baidu as examples.  It’s important to keep in mind that search engine preferences can vary depending on cultural and regional factors. As a travel business aiming to reach a global audience, you shouldn’t be limited to your borders. 

12- Google predictive search

AI has impacted SEO, hence the keyword search. Google Predictive Search is a feature that suggests search queries as you type, making it easier and faster to find the information you’re looking for.

This predictive search functionality uses algorithms to analyze popular searches and user behavior, providing relevant suggestions based on your initial input. Although you shouldn’t solely rely on it, it helps you save time and discover new topics of interest without having to fully type out your query. 

Experiencing authenticity and Travel Keywords

Experiencing authenticity starts with the choice of ravel keywords we use in our content marketing. There is no doubt that AI is part of our professional lives as well as our personal lives. It has revolutionized the way we work, communicate, and even travel. That simply means that AI is here to stay and will continue to shape our future.

However, there are instances where AI may not be the best option for travel experiences. For example, while AI can provide convenient and efficient recommendations for popular tourist destinations, it may fail to capture the essence of unconventional travel experiences that focus on authenticity and exploration. In such cases, relying solely on AI recommendations may lead travelers to miss out on hidden gems and unique cultural experiences that are not widely known or promoted by algorithms.

The Need for Unconventional Travel Keyword Search Methods

A real-life example: Unconventional travel is a form of exploring the world that deviates from traditional tourist routes and experiences. It involves seeking unique and off-the-beaten-path destinations, activities, and accommodations. It enables individuals to create personalized and authentic travel experiences that go beyond the typical tourist attractions, providing a deeper understanding and connection to the places they visit. How does a similar approach work with travel SEO strategies?

Conducting an unconventional keyword search for travel SEO strategies uncovers unique opportunities and niche markets that may not be targeted by the average digital marketer. it takes creativity and boldness to discover innovative ways to optimize travel websites and attract more organic traffic.

What is the role of keywords in search engine travel results?

By definition, a travel keyword in search engine results is a specific word or phrase that is used to find information related to travel. Travelers will use these keywords when they need to book flights, hotels, vacation packages, or other travel-related services. Using authentic and relatable travel keywords in their search queries allows your potential clients to quickly and easily find the information they are looking for and make informed decisions about their travel plans. 

How do I look up keywords on Google?

Start by using quotation marks to search for exact phrases. This will help narrow down the results and find more specific information. Additionally, make use of the minus sign to exclude certain words from your search. This can help filter out irrelevant information and make your search more focused. Because keywords are crucial for effective searching on Google and influence search results, you need to refine your searches to yield more accurate and relevant results, such as using quotation marks, excluding certain terms, or leveraging advanced search operators.

How do I search for keywords creatively?

It’s important to think outside the box and explore different avenues. One approach is to brainstorm related terms or synonyms that might be used in place of your target keyword.  You can utilize online tools or platforms specifically designed for keyword research to discover new and unique keywords that may not have been on your radar before. 

Final Thoughts

Wrapping up, the list of 12 Unconventional ways to get proper travel SEO keywords includes using travel industry terminology, slang, and colloquialisms, leveraging user-generated content, and niche travel blogs and forums. You can also consider conducting keyword research based on popular travel hashtags and social media trends. Being real and authentic is key to creating engaging and relatable content for your target audience.

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Your article on travel keyword search methods is incredibly insightful and practical! I appreciate how you’ve delved into various techniques and strategies to optimize keyword research specifically tailored for the travel industry.

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• Travel & SEO Keywords

Different Types of Travel Keywords and Modifiers Explained

• Nov 4, 2023

In recent years, travel keywords for SEO have become an increasingly important aspect of a successful blog or business. Knowing what keywords to focus on and how to incorporate them into your SEO strategy is no easy feat.

Identifying the different types of travel keywords and modifiers for your niche is the first step to success. But how does one do this? It's time to discover what keywords and modifiers are and how to create a powerful keyword strategy.

With this newfound knowledge, get ready to see your travel business soar to new heights.

What are travel SEO keywords?

While you can easily let our travel SEO company do all the hard work, knowing what keywords are is an essential tool. Keywords are phrases, queries, and words that people search for. Identifying topics from these keywords is an essential skill for any successful SEO strategy.

There are two notable types of keywords, broad or short-tail and long-tail.

Short-tail keywords are generally broad topics covering popular terms that are hard to rank for. Examples of this in the travel industry might be "Spain travel" or "Spain hotels."

Long-tail keywords are specific topics within a broader field. For instance, "cities in Spain" would be a long-tail keyword for the more general topic "Spain. Another example of a long-tail keyword might be “Best luxury Spain hotels” for “Spain hotels."

Why it's crucial to find top-of-the-funnel keywords for your niche

Identifying top-funnel keywords or short-tail topics is extremely important as they help guide your business.

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Let's say you have a travel site that is focused explicitly on tours in Spain. First, you'll want to start by identifying your top-of-the-funnel keywords, such as popular cities in Spain, which would be Barcelona, Madrid, etc.

You can then use these short-tail keywords as pillar pages from which your long-tail topics branch off. For instance, under the broader topic of "Barcelona," you may have "things to do in Barcelona" and "hotels in Barcelona."

How a powerful keyword funnel strategy can improve your site

Identifying your top funnel keywords will help create a web-like structure for your website. This structure helps Google understand your site and makes navigation easy for your visitors.

What are modifiers?

Modifiers usually form a part of a long-tail keyword. In short, these are words added to core keywords to make them more specific or answer a particular question. Finding modifiers isn't too hard either, as your target audience hands them over to you on a silver platter, quite literally.

The most popular search terms often have strong modifiers that target a specific query, making ranking higher in the SERPs easier.

Why are modifiers essential for ranking?

There are many reasons you should focus on modifiers. One such reason is that a geo modifier (location specific) can help you identify specific information and topics about a particular area. Another great reason is that modifiers show you what your audience wants to know.

Simply put, modifiers and long-tail keywords can improve your SEO significantly.

The different types of keywords for a travel blogger to consider

Now that you know the fundamentals of modifiers and keywords for a travel blog, it's time to identify the different types of keywords. Understanding the search intent for your niche and what to target should be one of the first things on everyone's SEO checklist .

Navigational intent

These are usually keywords that users inquire about with the intention of visiting a particular site. Regarding travel, these keywords are best targeted by tour websites.

For example, if someone searches the term "tours in Madrid," a Spain-based website that offers tours has the best chance of ranking for this keyword type.

Informational intent

Information keyword types usually answer a question and primarily serve to bring traffic to the site. These answer questions like "What to do in Spain?" or "How to get from Madrid to Spain."

Although these are primarily informational blog posts, they also serve as powerful opportunities to link to money-making pages on your site.

Commercial intent

This keyword type is one of the easiest ways to tempt visitors to purchase. Although these keyword types are strongly linked to transactional intent — due to purchase potential — these visitors are usually looking to educate themselves or browse deals.

An example keyword for this type of content would be "Best boat cruises in Barcelona." The content you offer can be informative and include money-making opportunities.

Transactional intent

Transactional keywords target users with the intention of making a purchase. As you can see, this is strongly linked to commercial keywords, as the content or topics can often overlap.

For your Spanish tour website, having targeted keyword topics such as "Skip-the-line La Sagrada Familia tickets" is one of the best ways to increase revenue potential.

How to identify the best keywords for travel

There are many steps you need to take in order to find the top keywords related to travel for your specific niche. To simplify things a little, here's a step-by-step guide on identifying powerful keywords for your site.

Step #1: Identify your niche with a travel keywords list

First and foremost, knowing your niche is a must. It makes no sense to have a site on traveling Spain, but the content is about exploring the USA.

Each travel niche will have a list of broad topics one can cover. If you're looking for a ready-made list of the top searched terms for travel, you can find them here . You can use these topics as a starting point to find high-traffic, easy-ranking keywords.

Step #2: Identify popular long-tail keywords and modifiers

The next step is all about identifying popular long-tail keywords and modifiers that can help you target your keyword list. As you know, modifiers can help us identify keywords with high traffic and easier ranking potential.

One of the easiest ways to find popular keywords is by utilizing Google. It's a free tool, after all. Simply search your target keyword, and scroll to the "People also ask" section.

This is a treasure trove of related keywords, which you can then do further analysis on using the keyword finder tool .

This can be easily done using the keyword finder tool. The example below shows how the target keyword "Hotels in Spain" has recurring modifiers such as Barcelona, Madrid, Malaga, and Valencia.

Using the modifiers to your benefit, you can go a step further and search terms such as "Hotels in Barcelona" and find easier keywords to rank for.

Tip: To help you identify keywords that are easy to rank for, view the KD column. This stands for Keyword Difficulty.

Step #3: Finalize your travel-related keywords list

As you use the keyword finder tool to find your keywords, don't forget to add them to your list. The best way to do this is by exporting the list of identified keywords and starting to prioritize them in a sheet.

Here is a basic example of how you can prioritize your keywords based on their difficulty and traffic potential.

Step #4: Start writing your keyword-rich content and watch the magic unfold

Once you've identified your topic keywords, it's simply about writing keyword-rich content. When doing this part of the process, ensure the content is still reader-friendly, as you want your audience to have the best possible experience.

Remember, you won't see immediate results after posting your keyword-rich content. You'll need to give it a few months before you start seeing the magic happen, so it's important you trust the process.

Techniques to find new keywords for travel and tourism

Knowing the keyword types is one thing, but finding them is an entirely different process. Here are a few ways to find the top-performing keywords for your niche.

One of the most popular ways to find easy-ranking keywords is by performing a topic mine. These are best done if you have a broad topic, such as "Spain travel," from which you can find long-tail keywords.

The topic mine then allows you to identify easy-to-rank, high-traffic keywords that can easily help your site grow.

Competitor mine

A competitor mine allows you to find high-traffic keywords that your competitors are ranking for. One of the first steps you'll want to do is identify your top competitors, which can be done using the SERP checker or by performing a simple site search.

This process allows you to find all the untapped keywords that competitors are ranking for. The best topics to cover should correlate with your site's domain ranking, which you can discover using the rank tracker tool .

Tips on how to include your keywords

Identifying the different types of keywords and modifiers for your niche is one thing, but knowing how to use them is another. This is where so many website owners fall short.

So here's a quick guide on how to add your keyword for the best possible results.

As a rule of thumb, it's always best to include the target keyword within the title of your post. For example, if you identified "Hotels in Barcelona, Spain" as your target keyword, this should be in the title.

Here are a few things to remember when creating your title:

• Ensure the title is no more than 580 px long, or 50 to 60 characters.
• Try and include the target keyword as close to the start of the title as possible.
• Make sure it's enticing. After all, it's a human clicking on the page, not a robot.
• Lastly, include modifiers in the title wherever possible. You have 580 px space, so try to match what readers are looking for.
• Avoid using keywords multiple times in your title, as this can be viewed as “keyword stuffing”.

A good heading example is "Best Hotels in Barcelona, Spain | 10 Options for Every Budget", especially if the recurring modifiers are best and budget.

Meta Description

Much like the page title, it's always a good idea to include the target keyword in the meta description. As this pops up as a snippet of your content within the SERPs, creating an enticing meta description can increase your traffic significantly.

Keep the following in mind when creating a meta description:

• Try to include the target keyword within the first sentence of your meta description.
• Keep it above 400 px and below 920 px in length, or 50 to 160 characters. Anything below 400 px won't be added, and anything beyond 920 px will be cut off.
• Engaging meta descriptions are always best. Also, try to add modifiers wherever possible.

A good meta description example is something like, "Are you looking for the best hotels in Barcelona, Spain? Get ready to discover 10 perfect lodgings that suit every budget."

Another essential part of any successful web page is an SEO-friendly URL. While it's enticing to just make your URL identical to the title, this won't contribute positively to the site.

Consider the following when making your URL:

• Keep the URL as just the target keyword. This way, it tells the reader what to expect and makes it easier for the search engine to understand what the page entails.
• Try to avoid using any additional words, numbers, or symbols. Remember, simple is best.

You can also use the SERP checker to see examples of competitor URLs, titles, and meta descriptions.

Last but certainly not least, you'll want to include keywords within the text of your page. Try and space out the use of your keywords throughout the content. Sites are getting flagged for keyword stuffing , which is affecting their rankings in SERPs, so it's best to avoid this.

Rather incorporate the keywords you found during your keyword research naturally. This not only provides the reader with a good experience but also increases the quality of your page.

Tip: Including secondary keywords in headings throughout your posts also increases the likelihood of you ranking for that secondary keyword.

A wrap-up on how the top travel keywords can help you grow

So there you have it, an in-depth guide on the different types of travel keywords and how they can improve your site. Incorporating keyword research into everyday SEO can be an effective inbound marketing strategy to increase traffic potential to your website.

Whether you are a small travel blogger or a large corporation within the tourism industry, there is always space to grow.

Matt Davison

Matt has been part of the marketing and SEO industry in travel and tourism for over a decade. As the head of consultant and SEO strategist at Travel Tractions, he is also experienced and covers a wide range of topics such as link-building and content creation.

Link: Travel Tractions Marketing

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How To Do Your Travel Keyword Research To Gain More Website Traction

• International Tour Operators
• Group & Multi-Day travel
• Wellness & Retreats

As the head of a travel company, you have no doubt thought long and hard about what travelers are looking for so your business can address those needs.

Travel keyword research is in essence, identifying what travelers are searching for online. Once you know that, you devise the best way to fulfill their needs through your website content, effectively putting your business in a better position to convert search into sales.

In a highly competitive industry such as tourism, how do you get noticed online above your competitors though? Well, your SEO game needs to be strong to rank your business on Google. The content you post needs to be relevant to target humans and search engines alike.

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Elements Of Travel Keyword Research

By doing keyword research, you establish which words to target in your travel content with the purpose of ranking your pages and website on search engines. A high ranking means more visitors to your website, giving you a better chance to convert sales for your business.

There are three key terms to consider when doing keyword research, namely: volume , intent , and competition . Free or paid keyword explorer tools such as Moz Keyword Explorer , Long Tail Pro , SemRush or Ahrefs provide insights into these.

Search Volume

Search volume refers to the number of unique monthly searches a keyword or keyphrase, also known as a long tail keyword, gets. Volume varies according to location and time of year as specific terms are more relevant in different places at different times.

Using Costa Rica yoga teacher training as a keyword example, you can see that it has the highest search volume in the United States followed by Canada, and then Australia, the United Kingdom, and New Zealand.

This is likely due to the proximity of the United States to Costa Rica, making it a popular location for US residents to visit, and a subsequent relevant search term.

Similarly, keywords can also trend at certain times of the year. Searches for Greece beach holidays are likely to peak just before summer in the Northern Hemisphere, and Christmas holiday getaways will peak around October and November.

How does volume impact website traction then? Well, keywords with high search volumes imply that there is a high level of interest and potential to encourage traffic to your website with the right content.

Intent Levels

Next to consider for keyword research is search intent. This is because it is true that travelers search online with different levels of intent.

For example, searching for information on a particular destination and searching for cheap flights portray different intentions. The former is for discovery, and the latter a money generator.

With this in mind, center your keyword research around the position in the sales funnel you want to capture your target audience. Do you want to target them in the travel planning phase, or in the purchasing phase?

Keywords with high intent tend to explain better what it is that travelers are looking for. Therefore, in order to capture website visits with your content, you need to target high intent keywords. For example, yoga retreats has less intent than yoga retreats Costa Rica.

Travelers searching the terms yoga retreats are likely looking for very general information on what retreats entail, the sorts of places they are held, and a rough idea of the cost.

But by searching the longtail keyword yoga retreats Costa Rica the result information is going to be much more specific and targeted with a higher chance of sales conversion. This is because the traveler already has a specific idea in mind and is further along the sales funnel.

Keep in mind then when doing keyword research for travel companies that as keywords become longer and more specific, so intent increases. With that though, search volume tends to decrease. This is, however, not necessarily a bad thing as it means that the level of competition is lower too.

Keyword Competition

Keyword competition refers to how many websites or pages are competing to rank for a specific keyword. Generally speaking, the higher the search volume and commercial intent of specific keywords, the greater the competition to rank for it.

Take the keyword New York hotels as an example. It has a high monthly search volume and relays commercial intent, that is, to book a hotel in the city.

Bear in mind with that, unless you are a high authority site, or paying to advertise on Google, then ranking for keywords such as this one is nearly impossible as the competition is so high.

In this instance, it is easier to get traction for your website by doing travel keyword research within your specific niche or location. By targeting longtail keywords in your content, the intent is still there, but the competition is lower.

How Do You Go About Finding Keywords For Content Then?

Now that you know how volume, intent, and competition factor into research and ranking, it is time to find the keywords.

Use Social Media

Research the latest travel hashtags on Instagram and Twitter, and pay attention to the latest travel trends to see what travelers are talking about and interested in.

This will give you an idea of what they are exploring at the moment, and are therefore likely to buy. Incorporate your findings into your website content and market your offering accordingly.

Use The Keyword Explorer Tools

Aside from providing metrics on specific keywords you search, the explorer tools generally offer other ideas relevant to the one you entered. This way you can weigh up your options and target the keywords most likely to achieve your goals.

Google Autocomplete

Google autocomplete works by predicting your search query when you are typing in the search bar. The results that it fills into your text is based on the words you type, your browsing history, as well as the trending searches (not related to your own) made by other people on the search engine.

By offering you information not related to your own search, you gain insight into how travelers around the world are currently thinking.

Google Trends

Although Google Trends is not a keyword explorer, it does highlight search interest in a specific topic over a set amount of time. Essentially it is a handy tool for planning your content and keyword research against topics that are relevant at the right time.

As we mentioned, travel keyword research is taking the time to figure out how travelers are using search engines to discover their next adventure.

By using keyword research to select the right keywords that target traveler intent, you will drive organic traffic to your website. The trick to research is to think like a traveler and address their search queries within your content.

Ultimately, you want your content to draw in traffic and then provide enough information to encourage queries to convert into sales for your travel business.

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How to Find Keywords for Travel Niche?

Keywords are the bridge between your target audience and your business. It’s  the single ingredient that help you get found on search engine platforms. If you’re in the hospitality or travel industry, you should consider incorporating keywords for travel into your content.

As a business person, you need to understand your customer persona. Who are they, and what are they interested in? They’re most likely surfing the internet looking for solutions to their challenges. Your job is to understand what these challenges are and create relevant content around them.

However, to be found, you need to know the phrases (or keywords) people use while making search queries. And if you’re in the travel industry, you should be more concerned with keywords for travel.

Nothing else should bother you!

In this guide, you’d figure out what keywords for travel are, and how it’s important for your business. You also get to see top related keywords for travel, and the questions people are asking online.

What Are Keywords for Travel?

Travel keywords are phrases or search terms people use when making search queries on search engine platforms. Nowadays, people look up their destination online before embarking on the journey. To do these online searches, they use phrases or search terms. These are called keywords for travel.

A typical travel keyword is made of a niche descriptor and a geographical modifier. The structure is similar to the one seen below:

Niche descriptor + Geographical modifier = Travel keyword.

For instance:

Travel Agents + in New York = Travel Agent in New York.

The rules are not set in stone. After all, each searcher is a unique human. And there are thousands of variations for the search phrase. Here are some examples of keywords for travel.

• Discounted airline tickets
• Weekend camping location
• Trip advisors
• Hotel near me.

Why are Keywords for Travel Important for Your Niche?

Online marketing is arguably the best way of drawing more people to your business. With online marketing comes other pieces like PPC and Search Engine Optimization . Keywords are what make queries on search engine platforms work.

To rank high on Google and other search engines, you need a good blend of the right keywords. And if you’re like other marketers, you probably desire the most coveted Google first position.

After all, being on Google’s first page translates to more traffic. If other marketing pieces are in place, you’d most likely convert a huge chunk of your traffic. More conversion translates to more bookings and business.

As a business person, you need to properly design your website in such a way as it ranks on Google’s first page. Google’s first page means massive traffic — and that’s good for business!

Aside from aiming to be on Google’s first page, you need to consider running campaigns on pay-per-click platforms. By using the right travel keywords, your campaigns get seen by your ideal audience.

Here are some good examples of travel keywords for your SEO and PPC .

• Best travel
• Best travel credit card
• Who makes the best adventure travel
• Best travel payback
• Which is the best adventure travel insurance.

How to Find New Keywords for Travel Opportunities?

If you don’t perform some keyword research , you’re pretty much moving in the dark. That will put your brand’s online visibility at risk. To get the best out of keywords for travel, here are some easy keyword research processes .

1. Create a Travel Keywords List:

Have a spreadsheet that has all your keyword ideas. That way, you can easily go to it when you need to recall your keywords. Furthermore, it helps you ascertain that the keywords are always incorporated into your web page and blog post.

However, you need to keep your keyword list updated. If your keywords are up-to-date, you won’t have to bother about the constant change in the travel industry.

2. Brainstorm with Google and PPCexpo Keyword Planner tool:

Google is one of the best keyword research tools. However, you can try other options like the PPCexpo Keyword Planner. The tool helps you gain insights about the search volume , low bid and high bid. It’s also built with some filtering features.

You can sort out the results quickly based on search volume, low bid/high bid, short-tail or long-tail etc.  It is just a chrome extension and once it is installed you will get the result on your Google search result page (SERP).

Here’s what the tool looks like.

3. Choose the Top Keywords for Tourism:

After you’ve curated your list of keywords, you’ve got to choose your top picks. You can do that by filtering them by their search volume. Navigate to the search volume column, and sort from the lowest to the highest.

4. Repeat the Process for Each Tour:

If you’ve got several products, you can do keyword research for each product. For instance, if you manage a car rental service and a luxury car hire service, you need to do keyword research for each service offering. Yes, these two services fall under the same category, but keyword research will help you expand your reach.

A foreign expatriate may need an affordable car hire service. And the customer may not use regular search terms.

When you have an offline business that’s located in various locations, you have to do keyword research for each of the businesses. Perform regular keyword research and incorporate the locations into it.

How to Analyze the Performance of Keywords for Google Ads Campaigns?

Keyword analysis is not easy. If you’re using PPC platforms to run campaigns, then you’d have a hard time analyzing your keyword performance. Keyword performance is largely dependent on multiple factors in Google Ads . To monitor it, you’d need a tool like the PPC Signal.

If you’re a newbie, here are some features to help you get started with the tool.

1. Analyze, Compare, and Decide:

The PPC Signal comes with some flexibility. The user can analyze other metrics from the chart. This will make the user make an informed decision. Other tools in the market are not as flexible as PPC Signal.

2. Early Behavior Detection:

You need to keep a close eye on your dimensions. Other competing tools only detect the best vs. the poor. They also tend to pinpoint increase bid, decrease bid, or pause. However, the PPC Signal comes with lots of flexibility:

• Dimension values for a metric over a period. For instance, how do clicks from desktops compare to that from mobile? It does not compare best vs. poor. The comparison is given to the user, and it’s subject to change. Since the marketplace is ever-changing, the values and comparisons generated by the tool will keep changing.
• Metrics comparison detects behavior of performance. For instance, clicks vs. impressions. An increase in impressions should lead to a corresponding increase in clicks. Anything short of that signals an anomaly.

The PPC Signal offers you lots of insight into your keywords. There is also the keyword filter option to help you generate information about specific keywords.

Information from the dashboard is represented as signals.  If you look at the first insight, it is providing information that cost per conversion is increasing. This is also highlighting which campaign, ad group and keyword it is happening.

PPC Signal tool keeps continuous monitoring on keywords. If any unexpected scenario is detected in the keyword performance, it will generate signals immediately.

There’s the option of exploring each signal. This way, you get to easily analyze your metrics and see how the keywords are performing in your campaigns .

What Are the Different Types of Keywords for a Travel Agency?

Here are some keywords for travel to consider.

• Navigational intent: Tour Booking Page
• Informational intent: How does a travel agency work?
• Commercial intent: Best Travel agent
• Transactional intent: Buy discount tickets online

What Is the Best Keyword Strategy?

You should focus on highly relevant keywords. These are keywords that are closely related to your business. They could also be closely tied to your industry.

Are Keywords 1 or 2 Words?

The term keyword refers to a single word. When search engines were newly launched, the algorithm was somewhat straightforward. And lots of people make search queries using single words. Nowadays, search engines support terms with phrases with multiple keywords.

What Are the Four Types of Keywords?

Short-tail, long-tail, questions, and intent targeting are the four keyword types.

What Are the Main Keywords?

Main keywords are also known as primary keywords. A piece of content is typically centered around these types of keywords. Primary keywords are usually the main topic on a page.

Thorough keyword research is a vital piece of your SEO. However, it doesn’t end there — you need great content. Good content is the best SEO. You need to attract visitors to your website and keep them glued to it. And that’s possible if you have great content they can consume.

With great content, you get to easily build trust among your audience and boost your conversion rate. If you’re in the travel industry, you can generate lots of attention for your business by running campaigns on PPC platforms. And that’s where keywords for travel come in.

Furthermore, you need a tool like PPC Signal to help you monitor your campaign. When it comes to keyword research, you need to consider the PPCexpo Keyword Planner.

Now you know vital things about keywords for travel , how would you start your keyword research process?

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How to Find the Best Tourism Keywords by Geography

By Kyla Steeves

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When it comes to marketing your tours or activities, one of the most important facets is search engine optimization (SEO). As the biggest driver for organic traffic, SEO can help you rank for popular travel and tourism keywords in your destination — whether in Google Search, Google Maps, or other online directories — to capture interested travelers and locals alike.

While travel related keywords are very common, what makes them highly valuable is the intention behind them. Typically, the traveler has an end goal; they already know what they want to do, they’re just looking to book with the right tour operator.

For example, let’s say someone wants to go wine tasting in Italy for a bachelorette trip. Instead of entering “best bachelorette party ideas for big groups” into Google, they might try something like, “wine tour Venice Italy.” Understand the difference? 

You see, they’re primed to book already. After weeks of travel planning, they’ve had time to look up ideas, and now, just need to find a winery tour operator to host the party. But sometimes, people make last-minute travel plans while in-destination; it’s almost instinctive. “What do you want to do today? Go kayaking? Gotcha. Looking up a place to rent kayaks right now.”

And more often than not, they will go with a business in Google’s local snack pack (see image below) or the first page of results. Usually, that’s because they like what they see right away, are in a hurry, assume the best choices are in the top positions, or the reason is a combination of all three.

When done right, SEO can help you snag those higher rankings and increase your chances of capturing high-converting leads at such a crucial time. There are lots of advanced travel SEO tactics, but we’re going to start by going over finding the best tourism keywords, as they should become the basis for all of your optimization efforts. 

What are tourism keywords?

Tourism keywords are the search terms or phrases people use to find things to do in your destination. They normally contain a niche descriptor and a geographical modifier, following a structure that tends to look like this:

Niche descriptor + Geographical modifier = tourism keyword

whale watching tour + Victoria BC = whale watching tour Victoria BC

In terms of SEO, you can add relevant travel and tourism keywords to your website content, Tripadvisor listing, and even your YouTube channel, to tell search engines (mostly Google) and other directories that your business offers what the searcher is specifically looking for. 

But of course, there isn’t a one-size-fits-all for travel keywords. Every searcher is unique, and so is their go-to phrasing, which means there could be hundreds of variations for the same search intent.

For example, someone might replace the location with term near me instead :

escape rooms + near me = escape rooms near me

Another searcher might throw in modifiers like best, top, cheapest :

best + mountain bike rentals + Virgin Utah = best mountain bike rentals Virgin Utah

And finally, someone might switch up the order altogether:

surfing + Bondi Beach + lessons = surfing Bondi Beach lessons

So, how do you know what travel and tourism keywords to use? Which ones are the most popular to get the most clicks? And what competition will you face — do you even have a chance at ranking for them? That’s where local keyword research comes into play. 

How to find keywords for tourism website

Without taking the time to research the top travel keywords for your destination, you’re essentially taking a shot in the dark for SEO. If you wouldn’t do that in an axe throwing competition, why would you do that for something that matters as much as your brand’s online visibility? 

That said, doing a keyword search by city is a simple process — involving nothing more than brainstorming with online keyword tools — and doesn’t take too long once you get it down pat. The objective is to generate an extensive list of all potential keywords so that you can quickly compare for best use cases. Here are the steps:

1. Create a travel keywords list

First things first, you will want to create a spreadsheet for your keyword ideas to live. That way, you can quickly refer to it whenever you publish new content, like a blog post or web page. Just remember to keep it updated, considering keyword trends change all the time. We’ll get to that soon. 

For the most part, your keyword spreadsheet will only need three columns: local keyword, search volume , and competition. But since many keywords, local included, are long-tail keywords — highly specific phrases of three words or more — it’s a good idea to set it up like below to get a better understanding of the structure commonly used:

Long-tail keyword: the full keyword, with or without a geo modifier (location)

Search volume: the average monthly searches for a specific keyword

Competition: the level of competition between advertisers bidding on the keyword — like online travel agents (OTAs)

Prefix: the word(s) that come before the seed keyword

Seed keyword: the industry-related keyword, or better put, the keyword that describes your product — such as bus tour, kayak rentals, lake cabins, or aerial ropes course

Suffix: the word(s) that come after the seed keyword

2. Brainstorm with Google and other keyword tools

One of the best places to begin your local keyword research is Google itself. You might have noticed already that Google will autocomplete your search as soon as you type, make predictions in a dropdown menu, and provide a list of related searches at the bottom of the search engine results page (SERP).

Well, you can actually use these suggestions as a jumping-off point because Google comes up with them based on related and popular keywords for a better search experience. So if you start by entering a few search terms you would use yourself to find your offerings (not brand specific), you will end up finding relevant keywords to add to your spreadsheet. 

On top of that, you can find out what queries your guests already use to discover your business with Google Search Console . As long as you have a Google Account, you can enter your domain, then click on Google Search Results under Performance and see what queries get the most clicks and impressions. You can also filter the results on a per-page basis by clicking +New , then Page , and pasting your page URL. 

Once you have a list going, you can then turn to an online keyword tool for more insight. There are many options available that come with powerful features and databases — like Ahrefs Keyword Explorer or SEMrush Keyword Magic Tool . However, Google Ads Keyword Planner is free and does a good enough job. 

Here’s how to use Google Keyword Planner

• Access Google Keyword Planner by clicking on Go to Keyword Planner 
• Follow the prompts to set up a Google AdWords account. Don’t worry, you won’t have to run an advertising campaign to use the keyword tool.
• Select the box with Discover new keywords
• Copy and paste your keywords separately into the search bar and click Get results. You can broaden the search by using multiple seed keywords, separated by commas.
• Record the average monthly searches and competition for the keyword in your spreadsheet
• Scroll through the keyword ideas and add any more to your list that also apply to your business

Now, if you run your tourism operation in a location that doesn’t have a high population, you might not see any results because there just isn’t enough data available. If that’s the case, try replacing your geo modifier with another city nearby, and then make the switch back in your spreadsheet.

For example, nothing much comes up in Keyword Planner for Half Moon Bay boat tours, even though there are over 7 million results in Google Search. But if we use San Francisco instead, which is 29.4 miles away, we get 89 keyword recommendations that we can adapt for Half Moon Bay keywords. 

3. Choose the top keywords for tourism

After you feel like your keyword list is long enough, you can go ahead and choose your top picks. And the easiest way to do this is by sorting the search volume column from lowest to highest. 

But wait, shouldn’t it be the other way around? Don’t you want to target travel related keywords with the highest search volume? Normally, yes. However, as a small business, you have a better chance of ranking for low volume keywords — around the 10-100 range.

That’s because high volume keywords are highly competitive. It only makes sense; popular keywords attract more competition because they drive more search traffic. And unfortunately, larger companies tend to earn these rankings because they’ve already built the SEO-strength for an extra boost. 

Keep in mind though, while low volume keywords get less search traffic, they usually have higher conversion value because they are more specific. So targeting them is actually a strategic move on your part, and as you improve your SEO overall, you can eventually go after the higher volume keywords, too.

Also, Google Trends is another useful and free tool for choosing the best keywords. You can compare up to 5 similar keywords and their popularity overtime, so that you know which ones to focus on more. Note: If you don’t see anything come up, try filtering the results by your country instead of worldwide. 

4. Repeat the process for each tour

If you have multiple products, you will want to find travel related keywords for all of them. For example, let’s say you offer a city bike tour, but also a brewery bike tour. Although both fall in the same category and have the same seed keyword (bike tour), a person looking to book a city bike tour nearby won’t use the same search term as they would for the latter. 

Just add a new sheet in your keyword spreadsheet for each of your products and repeat the above steps. The same goes for if you have multiple locations — but for better organization, you may want an entirely new spreadsheet for each site and its products.   

Where to put travel and tourism keywords

For the best SEO practice, you should have a different keyword theme for each page on your website. Since your homepage will likely rank best for your brand name, you can optimize your booking page(s) with your travel keywords. Besides, that’s where it makes the most sense to direct traffic, considering most local searches have a transactional intention. 

Again, if you have multiple locations, categories, and products, you should consider having a separate booking page for each. That way, you can really target those tourism keywords by giving Google and other search engines a clear idea of what every booking page is specifically about. 

With the previous example, you would optimize your category booking page with the local seed keyword, bike tour Dublin, and then list all of your bike tours with call-to-action buttons to their separate booking page. Doing this will also improve your internal linking structure for better overall SEO. From there, every product booking page could then target long-tail keywords. 

Here all the places to put travel and tourism keywords on your booking page(s):

• Page title: also known as a title tag, it’s an HTML element that specifies the title of your booking page, which appears in the search results and the browser window
• Meta-description: a snippet of around 160 characters that also displays in the SERPs and describes what your booking page is about 
• Heading: the main title at the start of your booking page with the H1 tag
• Sub-headings: the section headings of your booking page with an H2, H3, or H4 tag — the best places for your keyword synonyms
• Body text: the main content of your booking page, usually where you have paragraph sections
• Item name: the name of one of your products in tours, activities, accommodation or rentals
• Item description: the description for tours and travel , which includes essential details
• URL slug: the part of the URL that comes after your primary domain that identifies your booking page — like pinehighzipline.com/zipline-tours
• Image alt-text: a description of the image that gets read-aloud for the visually impaired with screen readers or appears when the picture doesn’t load. It should be short, but descriptive
• Image filename: a sneaky place to optimize your content, which can also help your image appear in Google Images, like saving an image as london-ghost-walking-tour.jpg rather than IMG-12.jpg. 

It’s easy to get carried away when adding keywords to travel websites. What you want to avoid is keyword stuffing, which is an old blackhat SEO tactic that Google penalizes today. Instead, you should focus on working your travel and tourism keywords naturally into your page content and switching up your keyword usage with the various synonyms in your local keyword list.  

Understandably, it might feel unnatural to put your location everywhere, especially in the headings, sub-headings, and item names. And that’s alright; you don’t have to, seeing as you can also put your NAP on every page for optimal SEO. 

Don’t forget about your NAP

Your NAP is your business info, which includes your Name, Address, and Phone Number. On your website, the best place for your NAP is in the footer. You should put your NAP somewhere on every page, but if you have multiple locations, make sure to assign the appropriate address for that specific booking page. 

One of the most common SEO problems is neglecting to keep your NAP consistent and up-to-date across the board, from your website to your Google My Business listing, even on your Facebook Business Page. Maintaining consistency in your citations signals to Google that you are a legitimate business and care about giving your guests accurate information. 

Other places for tourism keywords

Tourism keywords don’t just belong on your website. As I mentioned earlier, you can optimize your local listings and social media profiles with them as well. But we’ll get to that more in the second chapter of the Local Marketing Guide for Experience Providers. Get your free copy below!

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Most Popular Keywords for Travel and How to Find Them

Table of Contents

Your ideal customer always uses keywords for travel in the search engine when planning their next vacation. It’s impossible to know how to optimize your content without knowing what these keywords are.

Search engine optimization (SEO) is crucial in attracting free, organic visitors to your website. Increasing your content’s online discoverability is possible through the strategic use of keywords .

The travel market is highly competitive, but you can position your website to succeed with some groundwork in search engine optimization and keyword study.

We’ll show you the ropes of finding the right keywords instantly. In addition, we’ve provided a list of broad keyword suggestions to get you going.

Factors to Consider When Choosing Keywords for Travel

There are three considerations to make when selecting travel-related keywords for use in online copy:

1. Search Volume

Search Volume is the total number of times a keyword is entered into a search engine in a given month. The greater the volume of monthly searches for a particular keyword, the greater the potential for generating website visitors .

2. Keyword Difficulty

Ranking for terms with high search traffic and commercial intent is notoriously challenging. It will be even more difficult to achieve first-page rankings for a competitive keyword if many authoritative websites are already competing.

3. Targeted Traffic

Do the search results provide the information users seek when they type in relevant keywords? If you deliver what they’re looking for, you’ll get not just any old traffic but targeted traffic using the keywords.

Travel Keyword Research Tools

You can use fantastic SEO tools to research current and appropriate keyword phrases for your travel agency’s website.

With Wordstream, you can see how your rivals are faring in search engine results for specific phrases. It also allows you to gather inspiration for use in the travel business and refine your search to show only relevant results to your region.

Keywordtool.io is yet another no-cost alternative. Based on the search term you input, this will create hundreds of long-tail keywords, queries, and related prepositions. Because of their narrower focus and more straightforward nature, long-tails can be pretty helpful.

In addition, Ubersuggest offers free daily insights. You can enter a website or keyword and get suggestions for related keywords and content from the tool.

Ahrefs is superior to other paid keyword tools because of the depth of information it provides. Analyze your keywords, backlinks, competitors, content gaps, and more in greater detail.

How to Rank for Travel Keywords

Choosing a keyword is the first step in improving your search engine rankings .

We did some digging utilizing the methods mentioned above to offer broad insights into what vacationers are currently entering into search engines.

Writing content with keywords in mind can help your site rise in the search engine results pages (SERPS). Integrate them into your landing pages, blogs, tour descriptions, website text, product descriptions, social copy, advertisements, and more naturally and effectively.

Keep in mind that keywords are constantly changing to reflect the state of the market. For instance, the COVID-19 epidemic likely resulted in a historic surge in interest in topics like travel insurance and travel limitations.

High-Volume Keywords for Travel

Here is a list of high-volume keywords related to travel in general. These keywords often increase your visibility because they are highly ranked and have lower monthly search volume. Here we go!

• Travel agents near me
• Travel safe
• Tour operator
• Travelocity
• Online travel agency
• Travel Advisory
• Travel accessories

Country Based Travel Keywords

The next most straightforward form of country-based keyword strategy is by focusing your keyword on the individual country’s capital city. Doing this allows visitors to instantly find the information they are interested in without having to search a long list of related keywords.

Here’s our list of country-based travel keywords.

• Travel to Canada
• Hawaii travel restrictions
• Hawaii travel
• Travel state gov
• New York travel restrictions
• Multi-country European vacation packages
• Italian tour packages
• Alaska tour packages
• Grand Canyon tour packages

General Keywords for Travel

Here are some general keywords in this list that travelers might use to find you online. You can use these available words to incorporate multiple keywords and put your page or post in a better, more specific niche.

• Travel agents
• Travel companies
• Best tour companies
• Tour operators near me
• Luxury travel company
• Disney travel agents
• Travel Consultant

Popular Keywords for Tours and Travel

On the internet, travelers are searching for these popular varieties of tours and trips. These travel keywords are among the most popular and highly searched online.

• Trip packages
• Travel company tours
• Escorted tour
• Honeymoon trip
• Overseas adventure travel
• Adventure travel
• World tour package
• International tour packages
• Family tour

Travel keywords are prevalent, and you should consider your marketing strategy. You can use these considerations to help build your strategy.

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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How to Find the Best Keywords for Travel Websites

When a potential client searches for a term related to your business, you better be on Google’s top results, otherwise, you are leaving money on the table. If that’s not your case, don’t panic! Here you will learn how to find the best keywords for travel websites.

Did you know that Google handles 5.6 billion searches per day ?

Among those searches, there are people looking for travel advice, destination information, and most importantly, looking for a travel company to book a trip or activity!

And how do they find your business?

That’s right, through keywords .

So it comes down to the question this blog aims to answer. How can I find the best keywords to place on my travel website ?

That’s what we will discuss in the next sections. But first…

Why keywords are important for travel marketing

Since marketing has moved online, Search Engine Optimization (aka SEO) came under the spotlight. Mostly because of people’s habit to search for information on the Internet.

• SEO for Tour Operators: 7 Tips to Generate More Leads

Queries on Google and other search engines happen with the use of words and phrases also called keywords.

The combination right keyword + Google’s first position is what every website owner and SEO professional is looking for.

The reason is simple. Relevant keywords will bring quality traffic to your website, which in turn has a higher chance to convert into bookings.

For this reason, it is so important to optimize your website to rank in Google’s first positions. That’s a free source of traffic for you!

How do I know if a keyword is good enough for my business?

The best keywords for travel websites are the ones with a high search volume, low competition and the right intent .

The first point is easy to understand. A high search volume means more traffic to your travel website. But not always the most searched keyword is the best fit for your business. You also need to look at the competition and intent.

As higher the competition on a certain keyword, the more difficult it is to rank on Google’s top positions.

You know if a keyword has a lot of competition by checking the total number of results returned by the query. You should also analyze if the first results come with the exact match of the keyword on their title and description.

Regarding the intent, there are basically three types :

• Transactional intent
• Navigational intent
• Informational intent

For example, if you operate in Phuket, someone searching for “things to do in Phuket” has a higher chance to book a tour on your website than someone searching for “where is Phuket”.

The reason is that the first term shows a transactional intent of booking something to do in Phuket. On the other hand, the second term indicates that people searching for it are more interested in the information about where is this place rather than booking a tour in Phuket.

Finding the best keywords for your travel website

There are many tools available online for keyword research. Most are paid, but Google has its own tools that are free to use and can give you a direction about which terms can be the best fit for your travel website.

Google’s Search Box

The first tool I’ll present here is Google’s search box. The well-known box on Google’s home page can also be a source of insights for keyword ideas .

Just by writing there, Google will present you with suggestions for queries. Those are nothing but the most researched keywords containing the letters and terms that you have previously typed.

Try to insert relevant terms for your travel business and write down the keyword suggestions with transactional intent and the potential to drive quality traffic to your business.

Google Search Console

One of the first things you need to do after releasing your company’s website is linking it with Google Search Console .

This free tool is essential for monitoring your website’s health and ranking performance on Google.

Regarding keywords, Google Search Console’s Search Results is a report containing a list of queries for which your website is being shown.

Use this list to pick the most valuable keywords based on their transactional intention, number of impressions and clicks. Later on, optimize your website for them.

Google Keyword Planner

Keyword Planner is a feature inside Google Ads that helps marketers finding keyword suggestions for their paid campaigns. But you can use it for SEO purposes.

Before start using this tool, you need a Google Ads account. Once you have created yours, you are free to explore its Keyword Planner feature.

To find relevant keywords for your business click “ Discover new Keywords “.

The next step is adding terms related to your offer in the search box. Select a language and region, and click Get Results .

The biggest advantage of using Google Keyword Planner is the keyword suggestions this tool gives you. Also, it shows the search volume and competition level (for the paid results) for each keyword and keyword suggestion.

Keyword Search Tools

Those are the most complete solutions in the market for keyword research. Unfortunately, to use their full potential you need to enroll in a paid subscription plan.

Examples of Keyword Search Tools are SEMrush , Ahrefs and Moz . If you are serious with your SEO strategy, this is an investment that pays off.

Those tools provide complete reports with everything you need to know to find the best keywords for your travel website.

All you need to do is typing a seed keyword on their search mechanism, in other terms, generic keywords related to your business. In return, you will receive a list of related keywords that you can filter by monthly search volume, country, difficulty to rank on Google’s first position and even the search trends.

SEMrush stands out by offering a free plan. It is limited of course, but definitely a good start for small travel businesses.

To use it for free, just click Sign Up on their home page to create a new account with your email. On the next screen add the code they will send you. Done that you need to click Skip trial when asked about choosing a plan.

Congratulations, you have created a free SEMrush account !

Now you can start searching for the best keywords for your travel website using the Keyword Magic Tool .

Keyword examples for attracting the right audience to your travel website

Depending on your travel business, specific keywords will attract more quality traffic to your website.

For Destination Marketing Organizations (DMOs) it is important to attract people who are considering their destination as a vacation option.

Terms such as “ phuket travel ” and “ phuket vacation ” show a travel intent to this specific location. Those are great keywords for a DMO’s website.

Travel agencies on the other hand sell travel packages. In this case, the keyword “ phuket travel packages ” is a good fit for their website.

Tour operators should bet on “ Things to do in… ” keywords and also the combination location + tours (e.g. phuket tours).

When searching for the best keywords for travel websites, the more specific they are the better it is. If you are an adventure tour operator offering parasailing rides in Karon Beach, the main keyword for your website according to SEMrush is “ parasailing phuket karon beach “.

The best keywords for travel websites are the ones aligned with the business goals. They also need a high search volume, low competition and booking intention.

Finding the perfect keyword requires researching and an understanding of the traveler’s search behavior. For that purpose, you can use Google free tools or invest in a Keyword Search Planner.

Despite the tools used, be sure that finding the best keywords is an important step in your SEO strategy.

Have your keywords been placed on your website? How about downloading our free ebook Comprehensive Guide on Digital Marketing in Tourism for 2021 ? This guide will help you in giving the next steps on your digital marketing strategy.

ORIOLY on September 7, 2021

by Felipe Fonseca

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Get the top most searched Keywords in Google

The Most Searched Best Travel Keywords On Google

Best travel keywords.

The travel industry is highly competitive and businesses need to be able to attract visitors through search engine optimizing techniques and convert them into a potential lead. With the right combination of innovative technology, powerful storytelling and perfect search engine optimizing, a travel brand has the potential to rise to the top and get seen, heard, and booked.

To accomplish business growth, you will have to consider researching the best travel keywords that can suit your website. By using a keyword which has high search volume with low competition, there is a lot more chance that could help your website visible in the Google’s first page with the top ranking.

If we look at best travel keywords, we see that there is a hidden meaning behind each one. Every keyword has a specific intent. Google is trying to find out what the user means behind each keyword, what they want to accomplish.

When a prospective customer starts their search for the best travel company, they start searching in general terms. As they narrow down their search, however, they get more specific and closer to the final buying moment.

Tracking and monitoring “Best Travel” related keywords is easy and on this page, we bring to you an exhaustive list of top Best Travel keywords. We have leveraged the power of Mondovo’s Free Keyword Tool to get you this complete affiliate marketing keywords list.

A List Of Most Searched Best Travel Keywords

To get started, we present you the most searched, long tail best travel question keywords containing the term ‘Best Travel’ on Google, along with the Monthly Global Search Volume and CPC data. Besides being interesting, this best travel SEO keywords list will aid you in creating relevant content for your niche audience.

The Global Search Volume and CPC data are monthly averages calculated using the data collected over the last six months.

The Top Best Travel Keywords For SEO

Mondovo’s Keyword Research Tool has been designed not only to let users find keywords but to deliver key insights for each keyword so that users, like you, will be able to make sense of what you get and get things done with them.

If you liked this data on Affiliate Keywords, then you also might be interested in The Most Asked Questions on Google , The Most Searched Words on Google as well as the   100 Best Books to Read . For other Top Keywords Categories check the links below.

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Home » Travel Guides » United States » California (CA) » 15 Things to Do in Santa Clara (CA)

15 Things to Do in Santa Clara (CA)

Santa Clara is a city of nearly 125,000 residents that’s located in Santa Clara County, about 75 kilometers south of San Francisco .

The city was founded more than 200 years ago as a Spanish Mission. Now, it’s most well-known for its booming tech industry that’s commonly referred to around the world as Silicon Valley.

Though it’s common knowledge to most football fans, it’s a surprise to many to discover that the relatively small city is also the home of the National Football League’s San Francisco 49ers.

Visitors to Santa Clara have abundant activity options at their fingertips without venturing outside city limits, so staying engaged and entertained shouldn’t be an issue.

1. Levi’s Stadium

With a capacity of nearly 70,000, Levi’s Stadium on Marie P. DeBartolo Way in Santa Clara is one of the country’s premier professional football stadiums.

The 49ers play their home games here, and during the off-season, the stadium hosts a variety of annual events, including concerts featuring big names in the music industry.

Taking a family to a football game isn’t the least expensive activity option in the area, but for those who’ve never taken in a pro game, it’s an exhilarating experience that may be worth the cost.

Guided tours are also regularly available, and the bars and restaurants around the stadium are fun to visit year-round.

2. Ulistac Natural Area

Despite its large population and the overall hustle and bustle, the Bay Area features plenty of urban parks and natural areas that are convenient options for those interested in enjoying the great outdoors.

The Ulistac Natural Area is located on Lick Mill Road in Santa Clara. It is comprised of more than 40 acres that include a variety of distinct environments.

The natural area straddles the Guadalupe River and is home to an array of plants and animals that are well-suited to its riparian habitat.

A particularly popular attraction for bird watchers, it features a number of well-marked nature trails dotted with interpretive signs.

3. Santa Clara Art & Wine Festival

Californians take their art and wine seriously, and there’s no better way to combine the two than by visiting the Santa Clara Art & Wine Festival.

The event is held in the city’s Central Park and features nearly 200 vendors from across the country selling fine art and crafts, gourmet food, and a vast selection of California’s best wines.

Proceeds are donated to worthwhile causes that benefit residents in need. It all takes place in the early fall when the central California weather is perfect for outdoor activities.

Other highlights include live entertainment and lots of art-related activities for kids.

4. The de Saisset Museum

Though he’s not exactly a household name for those who don’t typically travel in West Coast art circles, Ernest de Saisset was one of the Bay Area’s most prominent artists in the 19th century.

Saisset was a French immigrant who enrolled in Santa Clara University and studied painting as a young man.

The museum that now bears his name is located on the university’s campus. It includes a collection of more than 100 of his most impressive works.

It’s as much a historical attraction as it is an art one, and it also has other works from European and American artists dating back hundreds of years.

5. Intel Museum

Intel is one of the titans of the tech world. Over the years, it has been responsible for some of the most significant technological leaps forward in computer hardware.

The Intel Museum is located on the campus of the company’s world headquarters in Santa Clara, and it’s regularly open to the public.

Even for those who don’t fall into the tech-savvy category, it’s a fascinating place that’s definitely worth an hour or two of time.

Though it may sound dry to technophobes, it’s packed with interactive exhibits for visitors of all ages, so it’s great for kids with short attention spans too.

6. Santa Clara Farmers’ Market

There’s really no better way to rub elbows with locals, enjoy pleasant weather, and have access to tons of great products you won’t find elsewhere than by visiting a farmers’ market.

The Santa Clara Farmers’ Market is open year-round and features a little bit of everything – from seasonal produce and fresh baked goods to health and body products and prepared food items.

Held on Jackson Street near the downtown area, it’s common to find different items each time you go.

Spending a few bucks is a great way to support local farmers and entrepreneurs, and don’t be shy about asking them for suggestions for things to see and do while in town.

7. California’s Great America

There’s no shortage of theme parks in the Golden State, but there’s one clear choice for those visiting Santa Clara.

California’s Great America is located on Great America Parkway just outside of town. It features tons of rides, dining options, kid’s activities, and a water park that’s a huge draw during the hot summer months.

Though Great America can really draw a crowd during peak times when kids are enjoying their summer vacations, previous guests have noted that wait times for rides weren’t overly long.

Many families choose to spend an entire day on-site to avoid wasting valuable recreational time in the car.

8. Mission Santa Clara

Mission Santa Clara is one of the city’s premier historic sites, and it’s now conveniently located on the campus of Santa Clara University.

The mission was established by Franciscans in the 1770s to spread Christianity to the area’s Native American population.

Sadly, things didn’t go according to plan; due to several natural disasters, the mission was forced to move from its original site to where it is now.

Over the years, it was also run by the Jesuits. Though it’s no longer functioning in its original role, it now doubles as a museum and chapel that are open to visitors.

9. The Triton Museum of Art

Though guests tend to visit the Triton Museum of Art for the works in its collection, its stunning contemporary architecture usually makes a big impression as well.

The museum’s collection includes works from all over the country, but its emphasis is on pieces created by Bay Area artists using local people and scenery as inspiration.

The grounds also include a sprawling outdoor sculpture garden spread over nearly seven acres, and a home from the mid-1860s that’s among the most well-preserved examples of historic American architecture in the area.

The museum is located on Warburton Avenue, and most visitors spend a few hours on-site.

10. Santa Clara Players

The Santa Clara Players traces its roots all the way back to the early ‘60s, when a group of local performers began putting on small shows for the community.

Now nearly seven decades later, they’re still going strong. Their annual performances run the gamut from dramatic theater and mystery to satire and humor.

The players are part of a community theater group staffed by talented volunteers dedicated to providing high-quality, family-friendly entertainment at a reasonable cost.

They’re located on Don Avenue in Santa Clara and offer lots of volunteer opportunities for budding actors and stagehands.

11. Central Park

Featuring lots of wide-open spaces and massive swimming and community rec centers, Santa Clara’s Central Park is a go-to destination for activity minded visitors looking to make the most of their limited vacation time without traveling to more distant attractions.

The park is centrally located on Keily Boulevard, has ample parking, and features lots of outdoor amenities and recreational activity options.

From tennis and basketball to softball, lawn bowling, and a big playground, there’s really no excuse for getting bored while on-site. For those looking to spend a relaxing afternoon, there are a lake, built-in BBQs, and public restrooms.

12. The 49ers Museum

Even for those who won’t be in Santa Clara during the regular season, the 49ers stadium and museum are fun attractions worth visiting for sports-minded visitors.

The museum is located inside Levi’s Stadium and features nearly a dozen distinct galleries that are open to the public year-round.

It’s a fun and educational experience for visitors of all ages. In addition to football, its exhibits touch on science, technology, and art in a way that engages and entertains young and old minds alike.

Most guests check out the introductory video in the visitor’s center before showing themselves through the impressive collection of trophies, balls, and Super Bowl memorabilia on display.

13. The Santa Clara Fire Museum

The Santa Clara Fire Department’s roots run all the way back to the 1850s when it was founded.

The museum is now located on Walsh Avenue in an unused training center behind the city’s new fire station.

It sports an impressive collection of equipment and historical memorabilia that give visitors unique insights into the lives of fire and rescue personnel in years past.

The museum’s highlights include a fully restored Model-T fire truck that served for two decades, beginning in the 1920s.

The knowledgeable local volunteer staff also offer regular programs geared at educating the public about fire safety and prevention issues.

14. Edward Peterman Museum of Railroad History

The Edward Peterman Museum of Railroad History is run by a local historical society. It is housed in the depot of a now-defunct railroad on Railroad Avenue in Santa Clara.

Like many local historical attractions, the museum is staffed by local volunteers who love answering questions and showing first-time visitors around.

The museum’s exhibits include a variety of railroad equipment and memorabilia, including signals, safety equipment, and historical photographs dating back over 100 years.

The museum is regularly open to the public. It maintains an extensive library of books relating to railroad development and local history as well.

15. Voyager Coffee

Though it has only been around since 2016, Voyager Coffee’s owner and staff are dedicated to the noble pursuit of making their customers happy.

They do this largely by providing world-class coffee, but also by offering a comfortable space in which guests have opportunities to build relationships with like-minded customers.

Many of their coffees sport internationally influenced flavors, and they’re often infused with things like orange essence and cherry blossom water.

Don’t worry if you prefer your coffee straight-up, because they’ve got more traditional brews as well.

They offer fresh pastry and baked goods, tea, and other non-coffee drinks too.

15 Things to Do in Santa Clara (CA):

• Levi's Stadium
• Ulistac Natural Area
• Santa Clara Art & Wine Festival
• The de Saisset Museum
• Intel Museum
• Santa Clara Farmers’ Market
• California's Great America
• Mission Santa Clara
• The Triton Museum of Art
• Santa Clara Players
• Central Park
• The 49ers Museum
• The Santa Clara Fire Museum
• Edward Peterman Museum of Railroad History
• Voyager Coffee

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• Publications

Measuring Benefits of Transit Oriented Development

Abstract: 

Transit-oriented development (TOD) in New Jersey is evaluated using a variety of methods and different outcome measures. Data was gathered from respondents residing around eight train stations in New Jersey and up to two miles away from those stations. Additional data was gathered from four focus groups of those living near various train stations with some development and interviews with stakeholders engaged with the land development process. Three areas were also selected for a detailed case study analysis. Qualitative analysis focused on the perceptions of the benefits of TOD and any shortcomings that are seen. Analytical work included an analysis of travel behavior, including frequency of walking, driving and using transit; potential health benefits associated with living in proximity to a train station; social capital or civic engagement in areas proximate to the train station; traffic safety associated with proximity to the train station and other built environmental measures; residential property valuation associated with train station access and TOD amenities; benefits to users of rail transit for commute access to New York City and other destinations; and, an analysis of regional impacts using a regional travel demand model to examine changes in train usage and highway congestion. Beneficial effects of TOD and development near train stations is found in most of our results.

Publications: 

Authors: 

ROBERT B. NOLAND, PH.D.

Robert B. Noland is a professor at the Edward J. Bloustein School of Planning and Public Policy and serves as the director of the Alan M. Voorhees Transportation Center. He received his Ph.D. in Energy Management and Environmental Policy from the University of Pennsylvania. Prior to joining Rutgers University, he was Reader in Transport and Environmental Policy at Imperial College London and a policy analyst at the U.S. Environmental Protection Agency. He also conducted postdoctoral research in the Economics Department at the University of California, Irvine. The focus of Dr. Noland’s research is the impacts of transport planning and policy on both economic and environmental outcomes. Work on economic effects has included examining behavioral reactions to changes in reliability, associations with the built environment and trip-chaining behavior. Environmental work includes impacts on safety, climate, health, and other factors associated with overall quality of life. Active research areas include developing methods to evaluate the life cycle greenhouse gas emissions associated with building transport projects; evaluating the economic impacts of transit-oriented development; analysis of walking behavior and links to other travel behavior and the built environment; analysis of traffic and pedestrian safety using spatial analysis techniques; and assessment of the economic effects of transport investments, in particular those associated with agglomeration externalities. Dr. Noland’s research has been cited internationally in debates over transport infrastructure planning and environmental assessment of new infrastructure. He is currently associate editor of Transportation Research-D (Transport and Environment) and the International Journal of Sustainable Transportation and chair of the Transportation Research Board Special Task Force on Climate Change and Energy.

KAAN OZBAY, PH.D.

Kaan M.A. Ozbay has joined Department of Civil and Urban engineering and Center for Urban Science and Progress (CUSP) at NYU on August 2013. Professor Ozbay was a tenured full Professor at the Rutgers University Department of Civil and Environmental Engineering until July 2013. He joined Rutgers University as an assistant professor in July, 1996. In 2008, he was a visiting scholar at the Operations Research and Financial Engineering (ORFE) Department of Princeton University. Dr. Ozbay’s research interests in transportation cover a wide range of topics, including the development of simulation models of large-scale complex transportation systems, advanced technology and sensing applications for intelligent transportation systems, modeling and evaluation of traffic incident and emergency management systems, feedback based on online, real-time traffic control techniques, traffic safety, application of operations research techniques in network optimization and humanitarian inventory control, and transportation economics.

Dr. Ozbay is the recipient of the prestigious National Science Foundation (NSF) CAREER award. He has published approximately 300 refereed papers in scholarly journals and conference proceedings and serves as the associate editor of  Networks and Spatial Economics  and  Transportmetrica B: Transportation Dynamics . He is also a member of the editorial board of the  ITS  journal. In 2013, Dr. Ozbay served as the elected member of the Board of Directors of the Intelligent Transportation Society of New Jersey. He is also a current member of the Board of Directors of the University Transportation Research Center (UTRC) at the City University of New York – USDOT’s Region 2 University Transportation Center. Since 1994, Dr. Ozbay, has been the principal investigator and co-principal investigator of 80 projects funded at a level of more than $12,000,000 by National Science Foundation, NJDOT, NYMTC, NY State DOT, New Jersey Highway Authority, USDOT, FHWA, VDOT, CUNY University Transportation Research Center (UTRC), Department of Homeland Security, and USDOT ITS Research Center of Excellence. He was the founding director of the Rutgers Intelligent Transportation Systems (RITS) laboratory that led ITS research and education activities at Rutgers University until 2013.

STEPHANIE DIPETRILLO

Stephanie DiPetrillo is senior research specialist at the Alan M. Voorhees Transportation Center, Rutgers University. She has more than 10 years of experience in transportation and urban planning research, as well as in historic preservation, architecture, and urban design. Her current work combines quantitative and qualitative techniques and principally examines connections between transportation and land use, chiefly transit, community transportation, and transit-oriented development (TOD). Past works include:  Eliminating Barriers to TOD ,  Economic Development Benefits of New Transit Service: RiverLINE , and  The Impact of Demographic Changes in Transit Patterns in New Jersey , all funded by the NJ DOT Research Bureau; and  An Evaluation of Property Values in New Jersey Transit Village s funded by the New Jersey Association of Realtors Governmental Research Foundation.

She recently completed two projects that examined community transportation and its ability to serve people with disabilities in traveling to work. The first,  A Strategy for Getting People with Disabilities to Work: Supporting NJ County Transportation , looked closely at the financial underpinnings of New Jersey’s county transportation providers, as well as national best practices for efficient and effective provision of community transportation. The second,  Connecting to Jobs by Connecting to Transit , sought to develop, pilot, and refine a transportation orientation program for employment counselors working with people with disabilities. She is the editor of the online publication,  NJTOD.org , home to a Transit-Friendly Development Newsletter, sponsored by NJ Transit, and is an advisor to The TOD Line, an online newsletter of TOD in New York and Connecticut. She has taught at Hofstra University, Rutgers University, and the New Jersey Institute of Technology (NJIT). Ms. DiPetrillo holds a BA in Economics, a Master of City and Regional Planning (MCRP) from Rutgers, and a Master of Architecture from NJIT.

Shri Iyer was a Researcher in the Rutgers Intelligent Transportation Systems (RITS) Laboratory at Rutgers University from 2010-2013. At RITS Lab, his research interested included transportation modeling, economics of transportation investments, analysis of policy initiatives, and mode shift to public transit. He has experience on several federal- and state-funded research projects related to this study including  Costs of Highway and Transit trips in the NY/NJ Region ,  Elimination of Weight Restrictions on Rail Lines ,  Feasibility of Freight Villages in the NYMTC Region ,  Impacts of the NJ Rail Grants Program, Handheld Devices on Rail for Fare Collection and Communication ,  Transit Origin-Destination Estimation Using Advanced Technologies , and  Using GPS Data from Taxis to Understand Public Transit Demand and Choice . Shri is currently employed as a principal transportation planner at MTA New York City Transit.

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