travel campaigns 2022

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2022 Top Tourism Campaigns Bring Typing Ponies & Talking Kangaroos

This year saw us returning to travel in big ways, and the campaign ideas rose to match! We found some of the most creative, quirky, content-driven ideas out there and summed them up for this year. From Ryanair on TikTok to horses that will answer your emails. In no particular order, here are our picks for 2022 Top Tourism Campaigns and why we just can’t get enough of them.

Denver, CO: Basecamp Denver

In 2022, Denver, CO, launched a new YouTube series and campaign landing page for their brand Basecamp Denver . Told in 3-5-minute episodes, this tourism-campaign-meets-reality-TV-show encourages visitors to use Denver as their “basecamp for all Rocky Mountain adventures.” Each video features a Denver native teaching a visiting family or group how to do things like fly fish, rock climb, mountain bike, snowmobile, curl, snowshoe and more. Best yet, the lessons take place in some of the area’s most scenic locations.

Why We Love It:

The series makes Denver’s most active assets approachable to newcomers while also showcasing the area in a fun and interesting way. It takes a grounded approach to destination marketing and features the people of Denver prominently. Watch for some hidden gems as well – the groups end each video with a lowkey activity, showcasing area breweries, distilleries, art installations and spas.

Ryanair: TikTok Strategy

Airlines took a hit this year, but every year are the source of thousands of travel-related complaints. Canceled, delayed or changed flights, cramped seating, baggage fees and lost luggage are all part of the day-to-day of operating in the airline industry. Ryanair decided to embrace that through their TikTok channel in 2022 . Poking fun at the most common of challenges with witty content and hopping on the latest trends, Ryanair stood above – or at least apart from – competitors.

Not only is their strategy perfect for the platform, but it connects with consumers on a very real level. Ryanair doesn’t shy away from the reality of air travel and doesn’t pretend to solve the world’s problems. It also connects with their brand promise of providing a cost-effective way to fly without the bells and whistles.

@ryanair You ready for the Christmas roast? 🔥 #ryanair #roast #xmas #christmasroast ♬ original sound – 🍒

@ryanair Sorry babes, you have to earn your flight 🤧 #ryanair5k #ryanair #fyp ♬ Reduce Your Expectations to 0 – 💙🪐Lucy🪐💙

Visit Iceland: Out-Horse Your Email

According to data from Qualtrics on vacation and work trends , 49% of employed Americans say they work at least one hour a day while on vacation. Another 24% work at least three hours a day. According to Visit Iceland, they have the solution for all your work-from-vacation problems: Personal Assistant Ponies.

In a campaign website, the destination introduces three Icelandic Ponies , each with their own personality. The assistant ponies are trained to “answer your emails” while you explore Iceland. (They are quick to respond, but no promises that their responses will be intelligible.) The site gives you all the great destination information as well: where to go, what to see/do, and where to stay while the horses handle your workload.

The site addresses a major concern in the tourism industry, calling out the slog of working from vacation, losing time to emails and unused vacation time. It also brings awareness to its rare breeds and scenic destination. It also uses a lead-capture form encouraging sign ups to “out-horse your email,” building its customer list for marketing efforts.

Tourism Australia: Come and Say G’Day

Playing off of their iconic welcome phrase of “G’Day,” Tourism Australia’s newest campaign introduces star talent and a set of new characters who playfully introduce visitors to the destination. In a 9-minute movie that gives off lots of “Toy Story” vibes, meet Ruby the Kangaroo plush and her new pal Louie the Unicorn as they traverse Australia – seeing the sights and getting into some seriously funny situations.

Australia has always gone big with their marketing campaigns – see the Super Bowl Ad they produced in 2018 with stars Chris Hemsworth and Danny McBride – but Ruby feels more like a mascot for the ages. The campaign launched in 2022 and will continue running over the next two years. It will be interesting to see how she takes off across their website, social channels and additional video content.

Australia tells an engaging story going beyond their destination content. Yet they seamlessly work in major assets and attractions that visitors will want to explore when they come. They also give their partners the tools needed to interact with the campaign and give it legs beyond the single brand. Check out Australia’s Industry Toolkit .

Colombia: Book of Warmth

Whoever said print is dead hasn’t seen Colombia’s newest campaign. Marching in the opposite direction from the flashy video campaigns of its competitors, Colombia polled the heart of the destination, its people. They used the stories gathered and released a 212-page “Book of Warmth” in downloadable ebook format. The book is a visual work of art and goes all-in on storytelling – featuring tales of its residents from home cooking to beekeeping, bike tours to music-making, and more.

It can be challenging for a destination to stand out in a crowded space of amazing food, craft beverages, sightseeing, arts & culture and more. What makes a place truly unique are the people, their struggles, successes and stories. Colombia leans into its locals and poured an incredible amount of time into documenting their tales. Not only can these be repurposed into online, social and PR content, but it also shows how much the destination team values the residents of its country and wants to share their stories with the world. 

Can’t get enough of the creativity? Check out our Top Tourism Campaign round ups from past years and the elements of a Top Campaign:

Top Tourism Campaigns of 2021

Top Travel Campaigns of 2020: Tourism Marketers Get Creative in the Face of Adversity

The 5 Top Tourism Campaigns of 2019

2018’s Best Tourism Campaigns: Our Five Favorites

Elements of Top Tourism Campaigns

Sarah Martin

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12 Travel Marketing Trends You Can’t Ignore in 2024

• travel marketing

Here’s your list of travel marketing trends you cannot ignore in 2024. If you want to:

- Fight the stiff competition and low ROI in your industry - Pivot your travel marketing strategy despite the pandemic - Capture more bookings when travel resumes full speed

Then this list will be really helpful. You also get a glimpse of travel marketing ideas by brands that you can learn from. Let’s dive in.

12 Travel marketing trends in 2024

1. virtual reality experiences.

Ideally, the best virtual experience requires a VR headset, but today we also have 360 degree and panorama videos that can provide a virtual experience. This is an increasingly popular form of travel marketing, used by various sectors of the industry. For instance, hotels use VR tours to showcase their hotel rooms, while travel agents offer VR videos of tourist attractions. For example, check out this VR tour of the Conrad Koh Samui resort.

Want to know how you can create your own VR videos? Check out this video below.

Pro-tip: Once you’ve created your video, you can easily edit it using InVideo’s online video editor  

2. TikTok Marketing

With over 2 billion downloads and over 1 billion monthly active users , TikTok is the latest social media platform marketers need to look at. Travel marketers have a unique opportunity to stand out on TikTok with travel-related videos, something many people are desperately craving more of right now since they may not be able to go anywhere themselves. TikTok video tours and video stories have the potential to go viral . You can even repurpose your Instagram reel videos on TikTok! 

Create viral travel TikTok videos

With trending InVideo templates

For example, Trip Hacks DC , a firm that provides guided tours of Washington DC, actually saw phenomenal success using TikTok. They posted 1 video daily on TikTok in December 2020. They gained 738,551 video views, 3,511 new followers, 92,300 likes and 6,572 profile views. Check out their best performing video (with 320K views) below:

Check out this article by Trip Hacks DC founder Rob on his learnings. Meanwhile, here are a few TikTok video tips to help you get started on your TikTok travel marketing journey:

Tip #1 - Use relevant TikTok hashtags the same way you would on Instagram to show up for those using the search feature.

Tip #2 - Add your location to your profile because geo-location is a factor in the TikTok algorithm. This is especially helpful for travel businesses as it means your geo-tagged post will show up in relevant searches and help you get more views.

Tip #3 - There are 2 types of videos you may find on TikTok - trending videos and original content. You make trending content by copying an existing video concept and putting your own twist on it. Trending content usually revolves around a specific piece of music or audio. For example, a popular trending video in 2020 involved people hopping to the beat of the Black-Eyed Peas song “Where is the Love” with a funny caption about how they were “on my way” somewhere. 

Wondering how you can find out the top TikTok trends for 2024 that you can mirror for your brand? Check out this list of 5 trending video ideas for any business.

Tip #4 - Rob from Trip Hacks DC found that his best performing TikTok videos included all original content - a video he made with a tip to stand near the Washington Monument for magnificent city views (320K views). Other high-performing videos were about Florida House (149K views) and a lesser-known FDR monument (66K views). Meanwhile, the trending videos he made garnered very few views comparatively. 

Tip #5 - The above point is interesting because it suggests that viewers want to see locations and places in a new way, from different perspectives. Travel businesses can create TikTok tours that give a sneak peek of what the travel experience will be like, keeping this insight in mind. For example, check out this compilation of TikTok videos on YouTube that show a vlogger traveling to different locations - his concept revolves around shooting his feet on unfamiliar terrain.

3. Facebook Ads can be your best bet!

In 2020, a few travel operators braved Facebook Advertising despite the pandemic. They ended up seeing astounding results, generating six figures in revenue for bookings with less than $1000 ad spend. This might have required careful planning and testing of different combinations. But these travel marketers found interesting new target users and audiences.

For example, Morgan Cantrall, the founder of History Well Travelled , a walking tour operation in Georgia, discovered that their Facebook ads got the most engagement from older generations! Who knew Facebook Ads was one of the hottest senior citizen tourism trends?! Check out some of Morgan’s learnings here .

With 2 billion monthly active users and hundreds of targeting and retargeting options, Facebook ads can give you genuine ROI and provide massive reach. 

Want to learn more about how you can get started with Facebook advertising in 2024? Check out this step-by-step tutorial that will help you create and set up your first Facebook ad.

Create thumb-stopping Facebook ads

Using templates that convert

4. Remarketing

Even though brands spend big bucks on marketing, according to a Think with Google study, only 14% of leisure travelers always book with the first airline that comes to mind when they start their research. Even worse, that number drops to 10% when we look at the first hotel brand that came to mind during their research. Essentially, this means that you need to keep reminding your consumers of your brand presence throughout their consideration process, before they book a flight or a hotel room or any other service.

The best way to ensure your brand remains top of mind for travel planners is to leverage the power of remarketing. 

For instance, maybe they started to book a hotel room, or looked at flights and then stopped midway. As a travel marketer, this is a unique lead you can reach out to through remarketing, mainly because you know exactly what they are looking for. For example, check out the Facebook ad below. They targeted this to customers who already checked out hotel prices on Expedia.com, but did not make a booking. The ad subtly nudges customers to come back to Expedia.com and look for a relevant hotel while promoting the Aava Whistler Hotel. 

You can tailor the actual content you target individuals with to show them the exact product they were viewing for maximum relevance. Remarketing enables you to push the services and products that your consumers need. It can be carried out primarily using Google AdWords and Facebook ads . Check out this guide to remarketing to learn how you can use it for your business.

5. Review Marketing

For the travel and tourism sector, customers turn to review marketing for deals, discounts and making decisions. Websites and services like TripAdvisor, Hotel.com, Kayak.com, and more provide reviews for hotels, airlines, tours, and services. If reviews are a part of your travel marketing strategy, they are likely to give you stellar results. Check out this search result for hotels in Michigan - the top few names are ones that have great reviews on Google.  

As a travel marketer, you need to make sure that your profiles on platforms like Google, TripAdvisor, Kayak, et al., are well maintained with accurate images, and descriptions as well as prices. You also need enough reviews to mitigate any negative ones. The main travel marketing tips in this area are to encourage customers to leave reviews through email requests, and to take the time to update information and photos on each review platform. 

6. User Generated Content

User-generated content includes videos created by users, images uploaded to social media platforms, and comments on blog posts. You can factor in user-generated content as a part of your travel marketing strategy to build brand loyalty and authenticity.

A restaurant can encourage customers to upload images to their website, while hotels or attractions can provide a digital photo booth at their location, which automatically adds the company or relevant hashtag to every photo. Brands can also hold contests on social media to create user-generated content. 

For example, as part of their For the Love of Mesa contest, Visit Mesa asked people to create content describing what Mesa (a city in Arizona, USA) meant to them. They then featured the best photos and videos in a music video, “For the Love of Mesa”. Check it out here:

Hashtag campaigns are also a great way to create user generated content while subtly promoting your products and services. For example, Cathay Pacific created #lifewelltravelled in 2015 to align it with their global advertising campaign. The hashtag took a life of its own though with constant involvement from travel blogger Jessica Stein . Today the hashtag is still in use and pretty popular with 2,900,532 posts on Instagram.

Check out how you can use hashtags to improve your business in this article .

7. Influencer Marketing

Influencer marketing involves influencers endorsing a product or a service to their existing following on social media sites like Instagram and YouTube. Basically, since the audience trusts them, they are more likely to trust the marketing content influencers share. 

Images and videos are ideal for this, as it allows the influencer’s audience to see their travel experience. Businesses may reach out to influencers that have a following from a specific demographic, in order to target them. For example, check out travel influencer Murad Osmann ’s video collaboration with the Renaissance Hotels chain.

8. Augmented Reality

AR or augmented reality differs slightly from virtual reality. It involves the use of apps and overlays to show an object in a particular space. Travel companies can use this to enhance real-world settings. 

For instance, a review app might display customer reviews for a restaurant when a phone is pointed at the building. Some hotels have also innovatively used AR, providing wall maps within rooms and a companion app, which overlays additional information onto the map. For example, check out this AR Travel Guide to the city of Florence, Italy.

9. Artificial Intelligence 

More and more travel marketing plans include some or the other application of AI or artificial intelligence. Customer service is one of the biggest areas where businesses compete, and the use of AI-powered chatbots can significantly improve response times and offer 24/7 service, even when staff are not available.

From recommended flights to intelligent online travel assistants, tailored offers for loyal customers and dynamic pricing, AI is used extensively. For example, Expedia.com, an online travel agency, uses the Facebook messenger chatbot to help you find hotels when travelling. The bot (image below) asks you various questions about your journey and then selects the top 5 hotels that suit your criteria to make it easy to look for accommodation. 

10. Customer Experience Marketing

To stand out among the competition, your brand and business need to create and deliver customer-centric experiences and campaigns as it gives your target audience an interesting reason to stay and become repeat customers. You also must create an emotional connection between your brand and customers, putting them at the center of your travel marketing strategy.

Most believe that the highest form of customer experience would be personalised to each consumer. One example of personalisation is the use of data aggregating softwares. For example, The Mandarin Oriental Hotel Group has appointed SevenRooms as their global reservation, table management and guest engagement platform software.

SevenRooms is a software platform that captures data right from the start of the guest’s journey. 

This software helps Mandarin Oriental teams to understand their guests’ needs and personalise their services accordingly. They can track guest data from reservation to check-in to meal orders and preferences (see image below).

It also helps with reservation and seating arrangements (see image below), point of sale (POS) and property management systems (PMS), and automatically tagging guests according to preferences and providing upgrades or experiences according to their profiles. This software also helps Mandarin Oriental with marketing automation and engagement tools like email automation, review aggregation and special offers. 

Mandarin Oriental can capture approved guest data points including personal, preference and transactional data that can then be used both in- and post-service to drive repeat visits through direct reservations across the Group. Similarly, you too can ensure that your customers delight in experiencing your product or service and come back for more. Check out how your travel business can improve customer experience here .

11. Voice Search

With Amazon Alexa, Siri, Google Home and other smart devices becoming mainstream, voice search now must be a part of your travel marketing strategy. A growing number of customers are turning to smart phones and devices to make hotel, flight, and transport bookings, using online travel agencies. Besides offering this kind of service, marketers can also optimise web content to capitalise on voice searches. Hotels are increasingly using smart hubs within their hotel rooms, improving the customer experience. 

A good example of voice search in action within the travel industry is seen in this video, focused on the Expedia skill for Amazon Alexa. This provides a voice-activated means of managing your upcoming travel and booking holidays.

Check out this article to understand how you can optimise your website and content for voice search.

12. Personalised or Targeted Marketing

Personalized travel experiences are one of the most significant trends within the tourism industry, with some brands already jumping on the bandwagon. According to a report, 69% of travelers will be more loyal to a provider that personalizes their experiences. For example, check out this Hilton Hotels virtual guide, a part of the Hilton Honors application. 

The app accompanies guests during their stays. It provides suggestions, recommendations, activities, resolves doubts, and more. If the guest is looking for the hotel spa, the app helps them get there, and may even send them an exclusive deal on the way. Guests can also check in using the app, control the devices that are connected to their room, and use it as a key. Not only that; app users also collect points they can share with friends or redeem on Amazon. Pretty cool right!

Personalised or targeted marketing can include AI based recommendations, targeted emails, text messages, and even remarketing campaigns. Check out this guide to travel personalisation to understand what kind of travel marketing strategies you can adopt to follow this trend.

Wrapping Up

So these were the top 12 trends you can leverage as a part of your travel marketing strategy. If you found value in this article, you definitely want to check out this ready reckoner of top video ideas that you can create in the travel space. Do share this with your friends and drop-in questions you may have on tourism marketing.

For more quick tips and hacks on editing and creating videos, subscribe to InVideo’s YouTube Channel . Finally, if you’re looking to create thumb-stopping videos in minutes (even if you’re not a PRO)- sign-up for a free account on InVideo.io today. 

This post was written by Upasna and edited by Abhilash from Team InVideo

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22 Categories to Watch in ‘22: Top Travel Advertising Trends

• 22 Categories to Watch in '22

As we approach the end of the year, we’ll be covering trends from 22 key markets. We’ll recap what each industry has experienced over the past year and what to watch for in 2022. Learn who are the top advertisers from each category and how they spend across formats.

Of all things missed during the pandemic, travel was at the top of the list for many people. 

“[Travel] is a necessity, for lives and livelihoods, for families, as well as for economic and mental health,” said Gavin Tollman , CEO of the global guided tour company Trafalgar. “Never again should we forget that travel is truly one of the greatest gifts for so many reasons beyond just a vacation.”

As more people received their vaccinations, they eagerly began boarding planes and cruises . 

Families felt urgency to give children fun and exploratory experiences they had missed out on for more than a year and a half. Engaging in “ revenge travel ,” parents made up for lost time by going on big trips to Disney World or international destinations. 

By the end of second quarter , Disney reported that parks were at or “near” reduced capacity levels. 

At the same time, businesses realized they could cut costs and reduce their carbon footprint by not sending professionals to far-away meetings or events. Business travel recovery isn’t expected until at least 2023, if not later. In response, airlines have changed their loyalty programs , often reducing the amount of miles needed to achieve a higher status tier. 

The travel industry isn’t out of the woods yet. In the same month that the Biden Administration lifted the pandemic-era ban on international travel, the World Health Organization declared Omicron a “very high” global health risk. 

Will the risk of a new covid variant be enough to deter travelers from exploring new places or visiting family members more frequently? It’s far too soon to tell, but the pent-up demand is still real. 

Top travel companies are investing heavily to reach consumers who’ve shifted their priorities and feel the itch to experience the world. 

MediaRadar Insights

Overall spending and breakdown across formats.

Homebound consumers and the travel industry both needed some rejuvenation in 2021. Travel marketing teams jumped on the opportunity. Overall, travel companies spent $2.31 billion in 2021.

More than $1 billion of this spending was across digital. The second largest format advertisers spend on was print, in which they spent $659 million this year. They also spent $580 million on TV this year.

Number of Advertisers

20 thousand advertisers spent $2.3 billion in 2021 compared to 20 thousand advertisers spending $1.7 billion in 2020.

Advertiser Retention 

In the overall category, travel advertisers had a 48% retention rate between 2020 and 2021 (January – October).

5 Top Advertisers – Which Advertisers Spent the Most in 2021?

1. the walt disney company .

The Walt Disney Company is the top advertiser in this category, dedicating 16% of their overall budget to ads promoting their travel brands. 

The Walt Disney Company’s ad spend is up 73% in comparison to last year with their investment in digital advertising up 89% YOY. They have made significant investments in OTT advertising, which saw increased spending by over 1000% since last year. 

This year, The Walt Disney Company spent over $694 million on digital advertising, with over $44 million going towards online video ads, $152 million going towards Facebook ads, and $44 million going towards Snapchat ads. They also spent over $666 million on TV advertisements, with nearly $341 million allocated for broadcast ads and $325mm for cable ads. 

Below is a breakdown of The Walt Disney Company’s spend thus far in 2021. We predict they will likely have an upcoming RFP issued. MediaRadar can help you connect with 172 key contacts at The Walt Disney Company. 

2. Expedia Group, Inc. 

Expedia Group, Inc. is also top advertiser in this category, dedicating 52% of their overall budget to ads promoting their travel brands. Expedia Group, Inc ad spend is up 138%  in comparison to last year with their investment in digital advertising up 322% year-over-year. 

They have made significant investments in Facebook, OTT, Native, and Newspaper advertising, all of which saw spending increased by over 1000% since last year. 

This year, Expedia Group, Inc spent nearly $180 million on digital advertising, with nearly $132 million going towards online video ads, $27 million going towards Facebook ads, and $10 million going to display advertising. 

Expedia spent over $153mm on TV advertisements, with $98 million allocated for cable ads and $55 million allocated for broadcasting ads. 

Below is a breakdown of Expedia Group’s spend thus far in 2021. We predict they will likely have 2 upcoming RFPs issued. MediaRadar can help you connect with 43 key contacts at Expedia Group, Inc.

3. Airbnb, Inc. 

Airbnb, Inc. is another top advertiser in this category, dedicating 100% of their overall budget to ads promoting their travel brands. 

Airbnb, Inc. ad spend is up 560%  in comparison to last year, with their investment in TV advertising up over 1000% year-over-year. They have made significant investments in online video, broadcast, cable, OTT, podcast, and mobile advertising, all of which saw increased spending by over 1000% since last year. 

Spending on advertisements on Facebook went down, as did display ads and native advertisements.

This year, Airbnb, Inc. spent nearly $54 million on digital advertising, with nearly $44 million going towards online video ads, $6 million going towards Facebook ads, and $3 million going to OTT ads.

Airbnb spent over $51.5 million on TV advertisements, with $39 million allocated for cable ads and $11 million allocated for broadcasting ads. 

Below is a breakdown of Airbnb, Inc. spend thus far in 2021. MediaRadar can help you connect with 16 key contacts at Airbnb, Inc.

4. Royal Caribbean Group 

Royal Caribbean Group is another big advertiser in this category, dedicating 95% of their overall budget to ads promoting their travel brands. Royal Caribbean Group ad spend is up 9% in comparison to last year, with their spend in digital advertising up 245% year-over-year. 

Most of their spending was allocated for TV advertisements, with nearly $34 million spent on broadcasting ads and $7 million on cable ads.

This year, Royal Caribbean Group spent nearly $11 million on digital advertising, with over $7 million going towards online video ads and $27 thousand on mobile ads, a 926% and over 1000% increase in spending respectively.  They also invested in advertising campaigns with Snapchat and OTT .

Will this trend towards increasing digital advertising continue? Below is a breakdown of Royal Caribbean Group’s spend thus far in 2021. We predict they will likely have 3 upcoming RFPs issued. MediaRadar can help you connect with 22 key contacts Royal Caribbean Group.

5. Southwest Airlines Co. 

Southwest Airlines Co. is also one of the top advertisers in this category, dedicating 100% of their overall budget to ads promoting their travel brand. 

Southwest Airlines Co. ad spend is up 34%  in comparison to last year, with their spend in digital advertising up 103% YOY.  Most of their spending was allocated for digital advertisements, with a 405% increase in spending on online video ads.

This year, Southwest Airlines Co. spent over $28 million on digital advertising, with over $16 million going towards online video ads and $9 million on Facebook ads. 

They also spent $19 million in TV advertisements, with $11 million towards cable ads and $7 million towards broadcast ads. Southwest Airlines Co. also began investing in newspaper ads and increased their spending in OTT ads by over 1000%. 

Below is a breakdown of Southwest Airlines Co’s spend thus far in 2021. We predict they will likely have an upcoming RFP issued. MediaRadar can help you connect with 21 key contacts at Southwest Airlines Co.

For more updates like this, stay tuned. Subscribe to our blog for more updates on coronavirus and its mark on the economy. 

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7 awesome travel PR campaigns of 2022

by Elizabeth Wilkens | Jan 5, 2023 | Public Relations

What is a PR campaign?

To begin, let’s define our terms. Public relations (PR) campaigns consist of coordinated efforts to raise awareness about a certain organization or product. Whether it’s increasing website traffic, bringing awareness to a new product, or raising funds for a good cause, most public relations efforts are there to achieve particular commercial objectives . With a PR campaign in place, companies can schedule activities that contribute to the greater in advance. Furthermore, a solid plan of action for the dissemination of information is essential for every public relations effort. Companies need to develop a message that resonates with their target market. That is why they need to pick the best avenues for spreading their message. Strong PR campaigns can help brands build strong relationships with the public.

Why a PR campaign is necessary

The best public relations campaigns provide a welcome break from the constant barrage of sales pitches and calls to action that customers face on a daily basis. A public relations campaign provides consumers with information on a company’s products without any sales or promotional pitches . When companies remove obstacles (such as typical marketing), customers’ defences are down, and they are more open to business.

According to experts at moverstech.com , if companies implement good PR campaigns, they can help customers overcome their personal “ad barriers.” In fact, campaigns are about much more than simply the goods and services companies provide. Therefore, without further ado, here are the seven awesome travel PR campaigns of 2022.

1. Iceland’s Out-Horse Your Email Campaign

Since the end of the Covid 19 crisis, millions of people have resumed their travel plans. This has allowed Iceland to capitalize on the people’s desire for a tranquil getaway . As far as tourist PR campaigns go, Out-Horse Your Email is the undisputed champion. The country’s tourist agency trained horses to walk on a gigantic keyboard that was sturdy enough to support a horse. As visitors enjoy their time in Iceland, they may kick back and let the horses handle their emails. The point is to demonstrate the paramount significance of taking a break from one’s hectic life at home in order to reward oneself with a relaxing vacation abroad.

Iceland’s Out campaign demonstrated the power of email marketing with their campaign.

2. British Airways—Weird Reasons Why People Travel

British Airways’ A British Original campaign, which debuted on more than 500 billboards around the UK in 2022, aimed to highlight the unusual motivations for international travel. Everything from “because this weather stinks” and “I’ve had a ring in my pocket long enough” to “mischief” and “olives the size of my real fist” falls under this category. The campaign’s goal is to show that there are numerous valid reasons for individuals to travel and to stress that each one is significant.

3. United—Juneteenth Flight

For the second time, the United States recognized Juneteenth as a national holiday in 2022. United’s celebration included renowned personalities like Opal Lee, an activist who is 95 years old, and Captain Tomica Adams, a pilot who launched the first Black flight instructor training program in the US Air Force . Once again, the airline sought to inspire people to celebrate diverse cultures and to encourage people to appreciate diversity within their own communities. This PR campaign has proven that brand affinity extends beyond a company’s services or goods. It showed that conveying what a brand stands for may be just as vital as the commercial aims.

United demonstrated that a brand’s message is just as important as its product or service.

4. Tourism Quebec—Blind Tourist

The province of Quebec is known for its robust culture of outdoor recreation. However, the objective of Tourism Quebec was to show that there is more to a vacation than what meets the eye. With their PR campaign, Tourism Quebec intended to provide a smorgasbord of sensations , with sight playing a secondary role in the experience. This advertisement has a great storyline that goes along with it. It challenges travelers to explore the world with an open heart and an unrestrained curiosity, regardless of their limitations.

5. Travel Oregon

The PR campaign that Travel Oregon has produced has received widespread acclaim. One example of Travel Oregon’s innovative use of print, sponsored posts, social media, banner advertisements, and video is a robotic fish that acts as a tour guide. Additionally, they have created a video in which they reimagine the US State as an “adventure dreamland.” That being said, what makes this video idea so good is that they created it in the style of Studio Ghibli animation. This campaign showcases how important brand storytelling can be for creating great PR.

6. Preply—Most Mispronounced Travel Destinations

It’s part of the adventure to explore a new place, chat with the people, and eventually muller the pronunciation of a word so horribly that they have no idea what you’re saying. To address this issue, Preply launched a campaign that mines Google search data to identify t he most often mispronounced tourist locations of 2022. The French city of Cannes came at the top, followed by the River Thames in the United Kingdom and Yosemite National Park in the United States. This travel PR campaign is hilarious, but it also serves a useful purpose by teaching people how to pronounce some of the world’s most exotic travel destinations.

Mispronunciations are amusing and can be used to create an interesting PR campaign.

7. Hong Kong Tourism Board—Timelooper

And the last of the seven awesome travel PR campaigns of 2022 is The Hong Kong Tourism Board’s Timelooper. This virtual reality (VR) time travel experience demonstrates to potential visitors that time travel in Hong Kong is an exciting and interesting activity . Through this VR experience, viewers may visit Hong Kong in the 1960s and see kung fu fights on Hollywood Road, planes arriving at Kai Tan Airport, and more.

Now that we have covered the seven awesome travel PR campaigns of 2022, you can see how powerful they can be. With the help of a stellar PR strategy, companies may get more respect from their target demographics . But not just that—they also help strengthen and increase the recognition of Brands among their respective consumer bases.

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Ten airline marketing campaigns from 2022 we loved

Dirk Singer

December 16, 2022

This piece comes from the Winter issue of Aviation Marketing Review (AMR) magazine.  Read the whole issue here. With most post–pandemic travel restrictions coming to an end in 2022, airline marketing was back.  Over the past year we’ve seen some great ca... Read more

This piece comes from the Winter issue of Aviation Marketing Review (AMR) magazine.  Read the whole issue here .

With most post–pandemic travel restrictions coming to an end in 2022, airline marketing was back.  Over the past year we’ve seen some great campaigns where airlines have been reintroducing themselves to the travelling public.

Here are ten of our favourites from 2022.

Air France – Elegance is a journey

In May, Air France released a new ad showcasing the best of France and Paris for a global audience.

The video tells the story of a woman in a red dress climbing the Eiffel Tower, the iconic symbol of France. As the heroine ascends the metal structure, there is a sequence of scenes meant to convey different Air France attributes and features such as the cuisine, and the attention given to younger travellers on flights.

At the top of the tower, she crosses an imaginary and enchanting sea of clouds.

The video ends by revealing the company’s new brand strapline – “Elegance is a journey. Air France.” This is meant to embody “the values of Air France, its style, as well as its attention to others and to the planet.”

Alaska Airlines – Care Coalition

Alaska Airlines’ Care Coalition is a feel good campaign that seeks to put positive vibes back into travelling by air.

The coalition consists of a series of entertainment and social media personalities, known for their sunny demeanours.  It’s fronted by Tan France of TV Show “Queer Eye”, and also includes Tik Tok Star Nik Cho ( @YourKoreanDad ), the ‘Care Bear’ and ‘Mother Nature.’

In the initial sixty second spot, which was shown at the Superbowl, France chairs the coalition while they debate on whether to add Alaska Airlines.

The campaign was then followed up with a series of 30 second slots with the ‘Care Coalition’ delving into exactly why the airline is caring.

British Airways – A British Original

A British Original revolved around the question travellers are often asked when they land in a new country, “what is the purpose of your visit.”

But instead of the usual boxes you see on an immigration form of ‘business’ or ‘leisure’, the ads reflected a range of answers linking back to the very real and human reasons people travel.  Over 500 different variations were created.  (We’ve featured this campaign in the current issue of AMR )

Brussels Airlines – Safety Video

While other airlines have used celebrities in the past in their safety videos (notably Air New Zealand), the execution normally involves celebrity voice overs interspersed with cabin crew demonstrating the safety features.

The brand new Brussels Airlines safety video, released on August 1st, instead takes the form of a music video, where Hooverphonic lead singer Geike Armaert sings her way through the complete safety demonstration.

As she sings, other band members demonstrate the safety features, with the backdrop featuring slightly surreal Magritte-style imagery.

As a safety video treatment it’s different, but imparting information by way of a song is (according to academic research) proven to work, and Hooverphonic gives the airline a certain amount of PR value, while of course being (like the airline) Belgian.

Delta – The Delta Runway Collection

https://youtu.be/G7-8rROTg7Q

Delta teamed up with actress Issa Rae to showcase a team of six boutique designers, who created a travel themed fashion range to coincide with LA Fashion Week. This is our cover story this month, we’ve written about it in more detail in AMR Magazine .

Qantas – Still call Australia home

https://youtu.be/Kwfuo8ESa5E

In 1987, Qantas started using the song ‘Still Call Australia Home’ in its marketing.  In 1994, a new TV ad featuring the song was launched to coincide with the Commonwealth Games, while the “Qantas Choir” featured in a 1998 version of the ad.

Still Call Australia Home has since been in different Qantas ads throughout the years, here for example is a 2009 version of the ad with a singing children’s choir .  

In 2022, Australia brought the song back in a post pandemic campaign, as Australia reopened for (vaccinated) visitors.

Ryanair on TikTok

@ryanair No time for a slowmo scene we only have 25 minutes! #sigma #zoolander ♬ Yotube AstroCapella – AstroCapella

The style of the content and the tone have all resulted in Ryanair becoming the biggest airline brand on the social network (it was the cover story in the May issue of the magazine, click here to read more ).

The SkyTeam Sustainable Flight Challenge

Though not strictly speaking an airline marketing campaign, the Sustainable Flight Challenge gave all SkyTeam airlines a chance to highlight their sustainability credentials.

The challenge involved each airline taking one flight, and trying to make it as sustainable as possible.  For example, see the work we did with SAUDIA, where the airline staged an in-flight sustainability lab on a Jeddah – Madrid flight.

SkyTeam, and the different member airlines, now have an excellent platform that they can build on in future years.

United – Good Leads the Way

https://youtu.be/NtMrA0yy2eM

This is United’s new brand campaign launched in May 2022.

The centre-piece of the campaign is a feel-good, optimistic video ad.  According to the airline, the idea behind the ad is –  “Connecting People. Uniting the World.” Every day, we help unite the world by connecting people to the moments that matter most. This shared purpose drives us to be the best airline for our employees, customers and everyone we serve.”

Sustainability, and the airline’s commitment to SAF comes through early with the narrator saying “it’s a sci-fi story about a trash that fuels a plane”.

The campaign has been amplified in lots of different ways, such as staging a special ‘Juneteenth flight.’  We like it as it both reinforces that aviation is a force for good, and shows how United is making progress in sustainability.  ( Read more in the July issue of the magazine).

Vistara – The Soundtrack of Travel

To welcome passengers back after the pandemic, Vistara released   a mix of sounds that you generally associate with being on an aircraft.  It includes cabin crew announcements, but also the sound of the overhead bins closing.  

There are also the sounds of seatbelts clicking, the beep of security scanners and drinks being poured.  It then ends with the sound of an aircraft getting ready for takeoff.

A social media competition , amplifying the video, asks people to count the number of beeps they hear for the chance to win a Vistara Ticket.

Vistara says it intends to build on “sound” as a property and channel it can own in the future.

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How technology is powering a new generation of travel marketing

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By Chris Sutcliffe, Senior reporter

January 28, 2022 | 8 min read

Listen to article 4 min

Travel marketing is based on feelings and appeals to the senses. From adventure tours to city breaks, many of the most effective campaigns are based on creating tangible wants and desires in the consumer. As travel has been curtailed over the past two years, have tech solutions like VR and AR kept the dream of travel alive – and how else is technology empowering travel marketing?

VR, social media and more are transforming travel marketing

Despite how novel it feels in practice, using virtual reality (VR) tech to promote travel destinations is nothing new. Newspapers including The Financial Times were using 360° videos to profile cities as far back as 2016, and travel agents were using the wow factor of well-done VR experiences to sell packages the same year .

Since then, the rise of consumer VR tech like the Oculus Quest has allowed marketers to go further still. There are any number of fantastic VR travel experiences, from the hard-hitting like Traveling While Black, to the fantastic city tours available on every piece of VR hardware.

Andrew Kiguel is chief executive officer of Tokens.com, an NFT specialist with particular interest in the practical applications of VR. He tells The Drum: “We ’ve invested in a platform called Superworld; it takes a different standpoint in that they’re saying this is virtual tourism so you can go to Mount Rushmore or the Taj Mahal, walk around at your own leisure and see what this looks like. [It’s] something you might not be able to experience otherwise and there’ll be other virtual tourists walking around you can talk to and interact with.

“[It’s] not just like going to the real thing. This is a close second, especially during a pandemic.”

The use of VR to tell travel stories lies at the heart of many of the most effective travel marketing campaigns of the past two years – provided you can do more than simply plonk a 360° camera down and call it a day. The BBC recently invested in just such a narrative-led VR series with The Green Planet Experience, in partnership with EE.

In addition to having invested in on-board VR experiences, airline Qantas has placed marketing funds in VR, with its Qantas VR app having delivered videos that attempt to communicate the feeling of being in destinations including Sydney and the Great Barrier Reef.

John Speers is head of strategy of travel marketing specialist agency Kemosabe. He believes that the role of technology is to create that desire for sensory experiences, even when the technology itself cannot replicate them: “This is travel marketing and the future of it. To replicate (or give a taste of) that experience so palpable that you can’t wait to enjoy it in the real world. We’re not replacing it, as I believe that is impossible, but we are using best-in-class technology to replicate some dimensions of it to ‘whet the appetite.’ It’s marketing the experience, not replacing it.

“Whatever great experience you like, you have a visceral moment where you go, ‘how good is this?’ It’s a sensory experience that you can’t replicate digitally – the sights, smells, sensations, sounds, warmth, relationships, emotions, discomfort, whatever stimuli you pick up as a real live person from a real live situation. You just can’t get this online. No matter what the metaverse produces.”

Social tech

Beyond the flashy aspects of travel marketing in VR, our phones continue to play a huge role in generating the sentiment and desire around booking holidays and excursions. Instagram alone boasts a huge stable of travel marketers, many of whom partner with agencies, resorts or destinations in order to sell those packages.

Back in 2017 The Travel Project, an Instagram-focused project by two ex-ad agency creators, set the stage for further partnerships between platforms, destinations and influencers. And much of that is predicated on the ability of social media and platforms to create communities that share news about and experiences of travel with one another.

Speers says: “I agree with Brian Chesky, the founder of Airbnb, who believes ‘a more three-dimensional internet will replace a two-dimensional internet, not replace real life. I don’t think that’s any technologists’ vision that I’m aware of – that we never exist in the physical world. These digital experiences, to me, are gateways. There are ways for people to try Airbnb for $10 or $20. They can connect with a host without having to get on a plane and stay in someone’s home in another country. It’s a lower commitment.’

“This is exactly the ‘whetting of the appetite’ I refer to. Brian continues, ‘there is a major risk to the digital revolution: we are living in one of the loneliest periods in human history. When you take physical communities and you atomize them, they’re not always as nourishing as the physical world. No one has ever changed someone else’s mind in a YouTube comment section ... the best way to change someone’s mind is to walk in their shoes – to stay in their home, go in their community.’”

That advocacy through social media is also at the heart of how charitable travel companies including Planeterra have marketed themselves over the past few years. Rhea Simms, director of global programs at Planeterra, says: “The pandemic made a lot of Planeterra’s messaging become mainstream in many ways. One of the messages that was really prominent at the start of the pandemic and has continued throughout is the idea of buying and supporting ‘local.’ Many people became aware of the impact they have when it comes to supporting local businesses.

“Another key message that was coming to fruition was just how important the tourism industry was to local people in many destinations. Many travelers started to advocate and make it known they wanted their travels to have a positive impact, and as the world ’s leading non-profit using tourism to aid development were excited that many tourism operators have come to us as a result.”

Between the VR experiences that engender desire and the social campaigns that play on consumers’ desire to share their own experiences, technology is deeply embedded in travel marketing. While much of it has been accelerated by the pandemic, the reality is that humans are curious and social animals, keen to experience and share new stories.

More from Brand Purpose

Industry insights.

11 Travel Trends DMOs Shouldn’t Ignore in 2022

Since the beginning of the pandemic last year, we knew there will be a long path until the complete travel recovery. In fact, it started when vaccination gained traction, but there is a long road until the travel industry reaches prepandemic numbers.

The virus changes and adapts to our body causing outbreaks over time. In response, governments implement restrictions to contain its spread. Unfortunately, no one knows for how long those measures will be necessary.

The fact is, travel started to accelerate this summer and has slowed down again over fall. The traveler is more cautious when planning their trip, and international travels are at a halt until the scenario is more clear next year . Uncertainty is the feeling all over travelers and travel companies as 2022 approaches.

What trends should DMOs expect for 2022 in order to plan marketing campaigns for their destinations?

This is what we will point out in this article.

1. Traveler will be looking for flexibility when planning a trip

This is a trend that started in 2020 together with lockdowns and travel restrictions and will continue in 2022.

Because of the uncertainty, people are opting to book only tickets they have a guarantee of a refund or a rebook . Travelers are not going to commit to a reservation unless they are sure they can cancel for any reason.

Booking apps and airlines are working on this trend to push sales amid changes in restrictions. Delta and United for instance have reintroduced flexibility for basic economy passengers.

In order to work around cancelations and the risk of losing a trip, travelers are also delaying bookings to the last minute . The wealthy ones are opting for “trip stacking”, that is, buying two trips over the same time period in case one of them is canceled.

2. Demand for domestic travel will remain stable and for international travel will be unstable

Domestic travel has risen since the beginning of this year, and this trend should continue for 2022.

Most of it is due to the instability Delta variant has caused. Countries that were handling well the pandemic in the summer now are considering going under lockdown again, Germany is one of them . As a reflex, people tend to travel nearby.

• What DMOs Can Do to Promote Tourism for Local Travelers

No one wants to be stuck in a foreign country if the local government decides to close borders, nor take the risk of receiving poor medical assistance if they get sick.

Bookings for international travel should start to rise by the middle of next year when more people will be vaccinated and the weather starts to warm up. Until then, domestic travel will remain the first option for most travelers.

3. Road trip will be the main travel modality in 2022

Next year people will travel more using private transportation rather than mass transportation. That is a way to avoid sharing a small place with strangers and also to have the flexibility to explore the destination surroundings away from the crowds.

Other reasons that contribute to the road trip trend are the flight route shortage and the fear of the flight getting canceled after arriving at a destination.

Even though travelers take a plane or a train to a destination, still they will prefer to rent a car when arriving there. Renting a car will be an issue in 2022 and it will cost more.

Better your destination be prepared for traffic gems and lack of parking spots due to the rise of vehicles.

4. Destinations receiving budget flights can expect more tourists

While traditional airlines have reduced the number of available seats this year, budget airlines have increased them. For the budget carriers, the downturn is an opportunity to expand their market share .

For the traveler, a canceled budget flight is not a big loss compared to a canceled flight booked with a legacy airline. Also, there are cheap flights available for many popular destinations , which makes them a good booking choice.

As a result, destinations receiving budget flights will see more travelers arriving compared to the ones that are not on their route.

5. Families will be cautious to travel with children under 12

Right now the vaccination for children under 12 is not recommended . This is a concern for parents thinking about traveling with their young children.

When planning a trip, they will look for places where they have more control over the environment they are exposing their children to. National parks could be a good destination for this kind of trip.

Also, families will look for road trips near home until there is a pediatric vaccine. That is another way for them to feel safe and have control over their trips.

6. There will be a preference for open space activities and nature

Despite global vaccination efforts, it will take a while until the pandemic is under control. Because of that, for the next years, it is expected that some habits will persist, like social distancing and wearing masks.

Looking for having fewer interactions with strangers and avoiding closed places , travelers will prefer to book trips to destinations where they can enjoy nature and open-air activities.

Coastal destinations and national parks will be a strong trend in tourism for 2022.

7. Long-haul bookings are expected to become true in 2022

After having their travel plans frustrated in 2020, people were determined to spend their savings this year. The thing is, the Delta variant came and plans had to be postponed once more.

Now, travelers have two years in savings to invest in the travel of their lives in 2022. The itinerary will involve not-conventional activities and last a couple of weeks . Operators are already reporting a rise in two or three-week bookings .

Those booking are going mainly to national parks, safaris, remote bear-watching lodges, and other destinations with unforgettable experiences.

3 travel trends for 2022 according to Google

A recent Google research gives a hint of what to expect from travel next year based on customer behavior.

The Ipsos survey commissioned by Google identified three key travel trends. Basically, there will be a rise in ”life moments”, travel will become more inclusive and travelers will look for purpose when booking a trip.

1. Meaningful travel

According to this survey, 56% of Americans are likely to participate in a life moment in the next two years. That is weddings, finding a new job, or moving. Most of the people interviewed, 78%, are considering travel related to those moments.

For 62% of Americans who have stayed in accommodations or booked a flight for a life moment, previous experience with a brand is important when booking .

Around 78% of this group also answered that flexibility and cancellation policies are important when deciding on a brand. For 85% of them, affordable prices are important.

Google also found that COVID safety guidelines and restrictions are important to 70% of travelers when deciding on a travel brand.

• Are Health Passports the Answer for Safe Travel?

2. Inclusive travel

One conclusion of this research is that travel will become more inclusive . This is something DMOs should take into account when planning their future marketing campaigns.

A report from Google/Storyline Strategies indicates that cultural engagement is a key deciding factor for destinations . According to it, 86% of travelers of color have traveled abroad seeking a deeper connection with their roots.

Three in four travelers will seek out information specific to their cultural and ethnic backgrounds. The top sources for this information are word of mouth, travel guide sites and social media influencers.

3. Purposeful travel

This trend isn’t new, but it has gained traction with the pandemic. Travelers are more conscientious and sustainability is definitely something they will take into account when booking in 2022. What changes is that data and insights will play a central role in their travel decisions next year.

More than half of travelers will make environmental considerations before deciding to travel. They will take a closer look at factors such as carbon emissions and offsets.

Additionally, 51% of travelers who stayed in accommodations or booked a flight for a life moment say sustainable/environmentally friendly options are important when deciding on a brand.

That is good news for eco-friendly destinations. If are not one of them, check this article about how to become a more sustainable destination .

Online will be the main channel for bookings in 2022

The internet is the main source of information for travelers when planning their trips. According to Google, travelers who took a large trip in the past year spent 71% of their time researching their trip online.

But travelers don’t use the internet only to research about the destination, accommodation and things to do. Online is travelers’ preferred mean for booking a trip. In 2020, 65% of worldwide sales in tourism and travel were made online .

A digital platform containing all the relevant information on the best local tours, activities and experiences and where travelers can book directly with travel suppliers is an investment DMOs should consider in order to leverage tourism in 2022.

Get to know how the Smart Destination initiative can help DMOs digitalize their tourism offer and reach a larger audience during travel recovery next year.

Travel is recovering slower than we were expecting, but despite all uncertainty, expectations are high for the industry in the next year.

As bookings for 2022 start to rise, we can notice some trends in traveler behavior. Flexibility, domestic travel, sustainability and meaningful trips are some of them.

DMOs and destinations should follow closely these and other trends to start planning their marketing campaigns for the next season.

Don’t miss our ebook Tourism Destination Marketing Strategies for DMOs . It is a valuable source of insights on how destinations should plan their marketing strategy for 2022.

ORIOLY on November 24, 2021

by Felipe Fonseca

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Five Travel PR Campaigns From 2022 That We’re Proud Of – And Five That Inspired Us

Digital PR has become one of the most effective ways to boost brand recognition and attract new customers and partners. 

But the Covid-19 pandemic made it harder for every business to succeed, particularly in our industry with travel restrictions being introduced all over the world.

And whilst we are now almost three years on, travel has still been as turbulent as ever, with flight cancellations, delays and strikes hitting at us left, right and centre. 

But even when travel was at a complete standstill, our efforts were not .

We continued to create innovative campaigns for our clients and ignite feelings of wanderlust when people were relegated to their armchairs.

In fact, 2022 has elicited some of the most innovative digital PR campaigns we’ve seen as travel bounces back. 

Many of these incredible campaigns are bookmarked in our internet browsers as sources of inspiration for what can be achieved when you think outside the box. The digital PR industry really is doing some great things. 

So, with 2022 drawing to a close, we thought it would be fitting to write a blog post that celebrates all of the amazing campaigns that our team has created and some of the ones we have admired from other brands in the industry during yet another challenging year.

Five Travel PR Campaigns That We Created During 2022

Remote working, literally .

We launched this campaign at the beginning of the year when people were still conscious of Covid when travelling, especially in the US. 

At the time, people were looking for holidays away from hoards of people and workations were on the rise too, so we worked with our luxury Kauai accommodation provider to find out which secluded islands around the world were the best for remote working, literally. 

The index ranked the most secluded islands in the world for a workation, based on their proximity to the nearest mainland and their average internet speed – because a slow pace of life is good, but a slow connection is not…

This campaign caught the attention of the likes of Travel Pulse and MSN and is a great example of using public attitudes and behaviours to your advantage.

Most Popular Museums In Every Country

Whilst we work in the travel sector, we’re always looking for ways to get our clients mentioned in publications from other sectors including tech, food & drink, and lifestyle.

Taking lifestyle as our target, we worked with our luxury cruise client to find out which museum was the most popular in every country.

Why? Well, museums have the ability to completely immerse visitors in the culture of a destination through rich art, history and unique artefacts, so it was incredibly relevant to our travel client whilst also being of interest to lifestyle publications that regularly cover museums. 

Displaying this in an attractive map format , the campaign caught the attention of Apartment Therapy and Casa Vogue, as well as Time Out, Matador Network, and a range of nationals.

Multi-Generation Travel Index

As the world got pretty much back to normal and restrictions all but gone, we noticed that family holidays were really having a revival and research confirmed this, highlighting that two-thirds of Brits were set to take a holiday in 2022 with their loved ones.

We worked with our accommodation search engine client and analysed cities around the world based on factors that each age group deems important, finding out which destinations are the best for a multi-generational trip.

The campaign was our most successful this year, being covered not once but four times by CNBC! Yes, four separate articles about this campaign. It also caught the attention of Yahoo, MSN and Apartment Therapy.

It’s safe to say it is the star of the SEO Travel PR Christmas tree this year.

This is also a great example of why you shouldn’t just stick with the main story when it comes to data campaigns as many publications narrowed the data down and only used what was applicable to the generation of their reader demographic.

Slow Travel Package

We’re blessed to work with some really wonderful clients, clients who are wonderful for a range of different reasons.

But we feel blessed to work with a client that is vehemently trying to reduce its impact on the environment. 

After a chat with our luxury villa client about their sustainability efforts, we worked together to create a ‘slow travel package’ that can reduce their guests’ carbon footprint by up to 90%. 

This campaign caught the attention of Forbes, who wrote an entire article about the initiative. Not to mention pretty much every regional publication in the UK.

It also helped to cement our client as a leader and innovator within the luxury villa sector.

Real-Life Stories

Now, contrary to what the above might suggest, getting coverage on high domains does not just stem from heavy data sets and creative offerings. You can get fantastic coverage by finding an interesting story and framing it in the right way.

For our luxury Barbados accommodation provider , we wanted to jump on the digital nomad visa trend and highlight that their accommodation can be booked for long-term stays.

However, we know that people don’t like to be sold to, so we decided to let someone else tell the story for us. 

We spoke with a single mum who had recently moved from Scotland to Barbados with her three children and she shared her story with us, which we then shared with the world.

The heartwarming story was lapped up by the likes of the Metro and the Mirror, and it is a great example of how you’re not always the best person to tell the story. 

These real-life stories are incredibly valuable to journalists as they know that their readers will feel that they can trust the contents of the article because it comes from someone in the public rather than just the brand behind the story.

And now onto the ones that we wish we had produced…

5 Travel PR Campaigns That We Wish We Had Created During 2022

Although we know that our PR campaigns are pretty slick, there are lots of other agencies doing fantastic travel PR campaigns and so we felt it only right to pay homage to some of those that have inspired over the last year.

Although we know that our PR campaigns are pretty slick, there are lots of other agencies doing fantastic travel PR campaigns and so we felt it only right to pay homage to some of those that have inspired us over the last year.

Weird Reasons Why People Travel – British Airways 

Using over 500 billboards around the UK, British Airways launched its A British Original campaign, which aimed to showcase the weird and wonderful reasons that people fly abroad.

This includes everything from “mischief” and “olives the size of my actual fist” to “because this weather sucks” and the incredibly romantic “I’ve had a ring in my pocket long enough”. 

The campaign was created to highlight the many reasons why people travel and underline that all are equally important.

Such a simple idea and so beautifully executed.

28-Day All-Inclusive Breaks – easyJet

Another great example of jumping on the news is when easyJet launched a 28-day-long ‘Escape the UK’ all-inclusive holiday.

Tying this in with the cost-of-living crisis, easyJet claims the month-long getaway is cheaper than the cost of the average UK household’s monthly bills this winter.

An interesting approach sure, but perhaps not considering that data shows that many people were actually considering leaving the UK for an extended period of time to avoid increasing bills. 

And with prices from just £650 per person for the entire month… we’re off to book our spot.

Free Tattoo Translation Service – Duolingo

Perhaps one of the funniest campaigns we’ve seen this year. 

In light of World Tattoo Day back in March, Duolingo took it upon itself to uncover some of the most terribly translated tattoos that some of us unfortunately have.

The language learning app offered to translate any foreign language tattoos for free and even offered some lucky people the chance to a #DuoOver if their inking didn’t quite say what they thought it did.

Cringy, funny, and clever all in one!

Most Mispronounced Travel Destinations – Preply

Part of travelling is visiting a new destination, trying desperately to converse with locals and inevitably mullering the pronunciation of a word so badly that they don’t even know what you’re saying.

Preply recognised this and created a campaign that used Google search data to find out which travel destinations themselves are the most mispronounced.

In first place is Cannes in France, followed by the UK’s River Thames and Yosemite National Park in the US.

As funny as this campaign is, it actually offers useful information to journalists as it explains how to properly pronounce the tricky destinations.

The Rainiest Beaches In The UK – Parkdean

Now, we know that the UK is not renowned for its weather but when we Brits do venture to the Great British seaside, we often try to tie this in with a day that looks… dry.

That’s exactly why Parkdean analysed which beaches in the UK saw the most rain each year and this is exactly why it worked for them.

It works because every single Brit can relate to it. 

It’s a great example of harnessing public emotion and behaviours.

And… that’s it folks.

We hope that you have a lovely Christmas and that your New Year is full of follow links.

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About the author

Amelia is our PR Manager. She leads on our PR activity – gaining links on top publications through creative campaigns, press releases, PR stunts, newsjacking, and more! Outside the office, Amelia enjoys walking in the Peak District, having G&ts with friends, and adding to her never-ending travel bucket list. She also believes that a weekend is not a weekend without a brunch trip. The country that has Amelia’s heart is India – diverse scenery, incredible people, and the food is to die for!

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Best Travel and Tourism Ads of the Month : Jun 17, 2022

Expedia.com - lemons anomaly.

Expedia promotes savings on travel for members with a very lemony story! Creative from Anomaly in the US.

Anomaly New York, United States

• Brand: Expedia.com
• Country: United States
• Advertiser: Expedia, Inc.

Office National Marocain du Tourisme - Terre de lumière (Land of Light) BETC Paris

A stunning campaign from BETC for the Morocco Tourist Board. This hero video promotes Morocco with the tag "Land of Light", also across OOH with equally stunning imagery.

BETC Paris Pantin, France

• Brand: Office National Marocain du Tourisme
• Country: France
• Advertiser: Office National Marocain du Tourisme

City of Chicago - Chicago Not In Chicago Energy BBDO

Innovative campaign promoting Chicago, that actually takes place in NYC! Interesting background here is that many of NYC's iconic landmarks where designed in Chicago. In fact, if you didn't already know, the US's first skyscraper was built in Chicago :)

Energy BBDO Chicago, United States

• Brand: City of Chicago
• Advertiser: City of Chicago

United Airlines - Anthem 72andSunny

A major, integrated campaign launch for United Airlines from 72&Sunny, promoting United's altruistic promise as a force for food. The 'Good Leads the Way' campaign includes this hero video, multiple print ads and OOH installations, with a mission to protect planet and people.

72andSunny Los Angeles, United States

• Brand: United Airlines
• Advertiser: United Airlines

United Airlines - Trash to Jet Fuel 72andSunny

This second video in United's Good Leads the Way campaign talks about the airlines commitment to sustainable fuel production.

Visit USA - Discovering the soul of the South Beautiful Destinations

For our +1 this week, we return to the US. Two Korean chaps discover that Koreans and Americans are not that dissimilar in this wonderful story of their trip to America's south and their discovery of blues music. Creative from Beautiful Destinations.

Beautiful Destinations New York, United States

• Brand: Visit USA
• Advertiser: Brand USA

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5 Killer Tourism Marketing Campaigns That Make Us Want to Travel

May 9, 2022

Chasing wonder; seeking escape; seizing the chance to spread your wings and get away from digital devices for a week or two — that’s what the best vacations are all about.

But where to go on vacation? A romantic getaway to Bora Bora? The Grand Canyon trip you’ve planned with your sibling since childhood? Machu Picchu with your old college roommates? Or a visit to grandma in Albuquerque? As the world slowly spins back to normal, we all have so many choices about where to travel; it can be tough to decide. The best tourism marketing campaigns help turn travelers’ indecision into action, showing off the beauty of a destination or showcasing the legacy of the local culture. Here are a few of our favorites.

The Wonder Remains

With its world-class theme parks, sizzling nightlife, and close access to the natural beauty of Central Florida, it’s no surprise that Orlando is the most popular travel destination in the United States for summer 2022. In 2021, Visit Orlando launched the stirring tourism advertising campaign The Wonder Remains to welcome travelers back to The City Beautiful. 

Set to a soothing piano track and featuring video footage of some of the best experiences to be found at the Walt Disney World Resort, Universal Orlando Resort, SeaWorld Orlando, and Discovery Cove, The Wonder Remains instills a sense of calm and normalcy following a hectic and frightening pandemic. This great tourism campaign shows that Orlando is as it always was, and always will be — an oasis of excitement for travelers and dreamers of all ages to discover.

#VisitCancun

Visit Cancun hasn’t produced any tourism video advertising in years — but that hasn’t stopped Cancun, Mexico from becoming the world’s top travel destination in summer 2022. Instead of video ads, Visit Cancun relies on social media for its destination marketing campaigns.

With more than 606k followers on Facebook , 169k followers on Instagram and 64k followers on Twitter , Visit Cancun inspires wanderlust with daily posts that highlight the natural wonders, vibrant nightlife, and unique character of Cancun. Followers are invited to join in the fun through the hashtag #VisitCancun, and Visit Cancun often shares posts from influencers.

Some of the best tourism advertising has a clear social conscience and Visit Cancun is no exception. In addition to sharing beautiful photos of crystal-clear waters and romantic beachside weddings, Visit Cancun puts a guide for responsible travel front and center to help ensure that travelers experience Mexico safely. A guide like this can be a great content marketing opportunity, and the best tourism advertising makes the most of it.

Mālama Hawaii

Honolulu, Oahu and Kahalui, Maui are America’s third and fourth most-frequented tourist destinations, respectively. With so many travelers preparing to say “Aloha” to Hawaii this summer, Go Hawaii created the moving Mālama Hawaii tourism advertising campaign to welcome them to the islands.

Beginning with Hawaii Is Our Home , Mālama Hawaii is a sweeping campaign with many beautiful and inspiring videos on safe and responsible travel, land and ocean conservation, and the rich legacy of Hawaiian cultural traditions. On the tourism campaign website , travelers can discover various ways to give back to Hawaii while vacationing on the islands.

In Hawaiian, “mālama” means to “take care.” Encouraging travelers to “Take a Trip that Gives Back,” Mālama Hawaii is proof that the most meaningful vacations are those taken with deep respect for your destination — and that the most meaningful tourism advertising campaigns are those that deeply respect their audience.

Named for and featuring Lenny Kravitz’s iconic 1998 funk rock hit Fly Away , The Islands of the Bahamas ’ new tourism campaign Fly Away shows off the majesty of the Bahamian landscape and the thrills of Bahamian culture — at a time when Nassau is the 7th most-visited tourist destination in the world.

Kravitz himself even makes appearances throughout the multi-video campaign, riding a horse on the beach in the central ad and discussing the resilience of Junkanoo music in a featurette. Fly Away is an excellent example of subtlety in celebrity endorsement. Kravitz is featured in logical ways, but the star of the tourism campaign is still the Bahamas.

Sometimes, the best tourism advertising campaigns practically write themselves. Who doesn’t want to fly away to the Bahamas right now?

Basecamp Denver

Produced as a miniature reality show, Basecamp Denver is a three-part tourism video campaign that invites viewers to “Use Denver as your basecamp for all your Rocky Mountain adventures.” In the first video, a family learns about fly fishing; in the second, a young woman discovers mountaineering; and in the third, a group of friends goes mountain biking.

What we love most about Basecamp Denver is its uniquely grounded approach to tourism advertising. Structuring these ads in a reality show style makes them feel human and accessible in ways that some tourism campaigns aren’t. Following these families’ and friends’ journeys through Denver makes us want to book a flight to the 303 — which is America’s 10th most-traveled-to destination for summer 2022 — and tag along.

Not into Leaving on a Jet Plane?

If you’re staying in the U.S. for the summer and looking for something a little closer to home, the National Park Service’s enduring Find Your Park tourism campaign can help you find an exciting state or national park to explore nearby. Check out Parks Project for a new outfit to wear on your visit; this company is a great example of the power of brand collaboration in marketing, and how fashion can help make once-staid brands feel vibrant and exciting again. 

Wherever you roam in the months to come, we at TrendyMinds wish you safe travels from Kokomo to Havana — and all around the world. And if you're a marketer planning a tourism ad campaign for an international audience, read our blog post about the importance of cultural sensitivity in advertising .

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How To: Go to Travel Campaign 2022

Are you familiar with the “Go to Travel” campaign launched in 2020 by the Japanese government to promote tourism?

You will be happy to know that a new campaign – a better, improved version of the original one – has been started again this fall, thanks to the start of the administration of the fourth dose of the vaccine and COVID cases finally starting to curb down.

There are many news reports and articles about the Go To Travel Campaign available in Japanese, but on the other hand, navigating information in a different language and with many different points to take note of, it can be intimidating. 

So today, we have compiled this information on how to use the new Go To Travel Campaign, as well as explaining what you need to be careful about to make it as clear and straightforward as possible.

What you Need to Know about the Go To Travel Campaign in 2022

Image credits: Canva.com

The original “Go To Travel” is a campaign that was started in 2020 to boost internal tourism demand inside the country and to help the tourism and hotel industry recover after the severe setback caused by the spread of COVID 19.

It was then put on halt in 2021 when the number of COVID cases started rapidly rising in Japan as well. 

In substitution of the Go To Travel, a new and basically identical campaign restarted back in October this year: “Zenkoku Ryoko Shien” (全国旅行支援), The “National Travel Aid”.

The discount provided is equivalent to 40% of the travel price (per person, per night). The maximum discount applicable per person per night is 8,000 yen for travel packages that include transportation and 5,000 yen if transportation is not included upon reserving.

In addition, coupons that can be used locally will be issued upon check-in at the facility booked in advance for up to 10,000 yen of daily savings.

How To Use the New Go To Travel Campaign

There are two main ways to use Go To 2.0:

(1) Make a reservation at an accommodation reservation site (OTA) and apply the coupon

(2) Make a reservation at a travel agency and have the discount applied at the store.

The easiest and most convenient option of the two mentioned above, which we will explain in detail, is to book your stay through an online travel agency. 

Visit one of the main Japanese booking platforms like Rakuten , Jalan , Ikkyu and follow these simple steps to secure your discounted stay.

First, get a discount coupon for the prefecture you want to visit.

Get a discount coupon for the prefecture you want to visit first on this page (for Rakuten Travel).

Image credits: Rakuten Travel Website

Go to the desired prefecture page and find facilities eligible for coupons.

Proceed to the reservation page, and select and apply the coupon directly on the reservation page.

Your reservation is complete.

The discount coupons that you are eligible to receive (for a maximum of 3,000 yen or 1,000 per person per night, respectively on weekdays and weekends) can be collected directly at the facility you have booked upon check-in. They can be spent in local shops and restaurants that participate in the campaign. They are not refundable and any remaining balance cannot be inverted into cash.

Important Points to Consider before Travelling with Go to Travel in 2022

To be able to participate and enjoy the discount, upon check-in you will have to show proof of vaccination (three times) or of a negative PCR test. Failing to provide one of the two documents will result in losing the right to enjoy the discount of the campaign.

To Summarize: Go To Travel 2022

The Go To Travel 2.0 offers a great chance to travel around Japan and discover many new and unique places for a convenient price. 

Book your hotel in advance through an online travel agency such as Rakuten, Jalan, Ikkyu, prepare a copy of your vaccine passport or a negative PCR test result and you are ready to go. 

We hope that this guide will help you navigate the information a little easier to enjoy your next trip around the country.

Related articles:

How to Ride the Train in Japan

Trip to Sado Island: A Travel Guide to Sado

• Kyushu’s Metropolitan City: Things to Do in Fukuoka
• Ginzan Onsen: A Stay at the Famous Notoya Ryokan
• 5 Places Worth Paying a Visit in Urasa, Niigata

Solo Travel in Japan: A Trip to Kyoto

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Guidable Japan is a platform that offers guidance to Non-Japanese people who want to visit or are living in the Land of the Rising Sun. Whether you are just a tourist or an actual resident, living in Japan can be challenging if you are not familiar with it and don’t speak the language. Our Guidable Japan website provides you with guidance and answers so that you can make the most of the resources that Japan’s society has to offer.

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Weird Yet Wonderful Travel Campaigns of 2022

Iceland ponies

From typing ponies to Blair Witch, destinations try unusual tactics to draw tourists.

(CNN) -- When they're good, they're iconic. When they're bad -- well, at least you can usually laugh. We're talking destination campaigns -- when travel hotspots make a bid for your hard-earned vacation cash by producing extravagant videos and entire websites to grab your attention.

So how have they been this year -- the first year since the pandemic started with few restrictions for most of us travelers? With destinations desperate for post-lockdown cash, we've seen exorbitant amounts of money plowed into getting celebrities on board, shooting the very finest footage of the locations, and, happily, some real imagination of how places want to present themselves.

From the weird (Iceland's typing horses) to the wonderful (South Africa's emotional reopening), the bad (as in evil -- Sweden recreated "The Blair Witch Project") to the controversial (David Beckham's plug for Qatar), here are 15 of the videos that caught our attention this year.

South Africa : The rebirth

Released in March, when much of the world was still in lockdown, South Africa's three-minute video was a brilliant take on how travel could look as things started opening up post-Omicron -- a brave move, since the variant was first spotted in South Africa, and the country had faced immediate travel bans from many other (equally virus-filled) places.

A young woman looking bleak in dismal, dark and rainy London, emerges into the light in Cape Town -- and everything turns technicolor. She goes for the classic South Africa experiences -- a safari and trip to the Drakensberg escarpment, with the country's natural beauty on full display -- but the focus is on the human connections that everyone missed during lockdown.

She gets a massage, huddles with fellow surfers, rides along a beach at sunset and ends the video at a party. In other words, the dream. "Come as you are, leave as you'll never be again. Live again!" ends the video. You may even shed a tear.

Sweden: Scandi horror flick

Fancy a "Blair Witch"-style romp in the woods? Sweden is waiting for you. Just in time for Halloween, Visit Sweden released a two-minute horror film promoting the country. A plucky bid to grab visitors, considering that the video, narrated by "Sweden" herself, takes place in a forest -- the country's "soul" -- starting off idyllic but swiftly turning into a slasher flick.

In it, a vacationing man, Sam, meets a beautiful woman -- or is she? She is not; she is in fact a huldra , a creepy forest nymph. "What happened in the forest is something you will regard as a dream, but that is not how it is going to be," Sweden warns.

The kicker: the short film ended by promoting "Kiln," a "chilling audio story" by John Ajvide Indqvist that's only downloadable "in the Swedish forest." In fact, the story, not the video is the hub of the Spellbound by Sweden campaign. Once you're over there, you can have a listen -- if you're brave enough.

Rwanda: Play with Lionel Messi

Legendary Paris Saint-Germain soccer stars including Lionel Messi and Sergio Ramos headed south to Rwanda for Visit Rwanda's 2022 campaign, "Tee off your next adventure in Rwanda," which premiered just before the new year.

Opening with former goalkeeper Jérôme Alonzo playing golf during his retirement, the 100-second video follows his golf ball as it lands in the Parc des Princes stadium, is kicked about by the players, and then batted off to Rwanda, where it soars over its most spectacular landscapes.

It ends on a golf course with a little girl making it a hole in one -- but not before, of course, some gorillas have made a cameo. A good call for this, the year of the World Cup.

Vilnius: Happy birthday to... who?

"Nobody knows where Vilnius is," admits this characteristically inspired video from Lithuania's capital. Previous campaigns have dubbed the city "the g-spot of Europe " and rewritten a Christmas carol (last year's campaign was called "Christmas in Vilnius: Amazing wherever you think it is.")

This time, the campaign revolves around the city's 700th anniversary , in 2023. "After most of the world forgot Vilnius' last 699 birthdays, we came up with a solution for its 700th," says the retro video.

Said solution: a "belated birthday e-card collection." The cheeky 80s-style video goes through various fun cards before telling you to send your own. You may forget the date, but the celebration will be unforgettable, it ends, calling Vilnius "700 years young."

Uganda: Open your eyes

Uganda's tourist board kicked off 2022 with a two-minute video showcasing the country's beauty, from snowy mountain peaks to lush forested hills, calm lakes, pounding waterfalls and rivers that look like they were made for rafting.

But the focus swiftly turned to its people -- eating ugali, sitting down with a drink, dancing, and going out on the town in Kampala's nightclubs.

The best bit? Instead of being front and center, animals (including the classics -- a chimp, a gorilla and a giraffe) only make fleeting cameos. "All we have to do is open our senses and enjoy what's uniquely ours," says the narrator. It'll definitely open your senses to realize there's more than safari tourism on offer.

Colombia: Literary power

Props to Colombia for going old school with the " Book of Warmth ," a 212-page beautifully photographed ebook dedicated to its famously welcoming residents.

In Spanish and English, it picks out different iterations of "warmth," from beekeeper Humberto Narváez's love of sustainability to Maria Eugenia Clavijo's top notch treatment of her hotel guests.

"Even though we can feel it in every greet, every smile, every welcome and every cup of coffee we share, we wanted to understand it better. This is why we went out in the search for Colombian Warmth, and we went straight to its source: our people, those who carry it in their hearts," said the tourist board, which also produced a one-minute video -- though the latter is a bit traditional "smiling locals" style for our taste.

Philippines: The big (non) reveal

It's a brave country that doesn't show off a single destination in its expensive marketing campaign, but that's what the Philippines did with its June video, "The People Make the Destination."

"To make an ad you won't skip, we skipped the ordinary... the sun, the sand, the actors, the drone shots, the pop songs, the special effects," the video declares. They're all gone in favor of "the people who have always made our destinations more memorable and more fun" -- in other words, the two-minute video shows only people. Not people in situ, like Uganda's ad, but people wearing one-pieces and doing Cirque du Soleil-style acrobatics to form representations of famous places.

The group becomes hills, waterfalls, mountains, an ancient building, and even a giant bird of prey before turning into the ocean as a surfer rides the waves. "The people make the destination -- it's more fun with you," reads the tagline.

The destinations are there, however -- in the soundtrack, recorded in 23 spots across the Philippines, you'll hear smashing waves from Samar, and T'boli instruments from South Cotobato. There are two videos: one stereo, and one binaural and immersive -- the latter is best watched with headphones.

Switzerland: Road tripping with Anne and Roger

Tennis champ Roger Federer has been promoting his native Switzerland for several years, but in April he was joined by Anne Hathaway in a two-minute skit.

"Anne and Roger learned the hard way that no one upstages the Grand Tour of Switzerland" was the tagline, after the pair were shown becoming irate when viewing the rushes of their supposed ad for the country. In the skit, their close-up activities -- from jumping over a glacier to a synchronized swim in an icy lake -- had been replaced with wide shots, because the director felt that Switzerland was more impressive than even Federer's abs.

"When you need an unbeatable road trip you need Switzerland," it finished. Self-deprecating celebs get a thumbs up from us.

Great Britain: Beyond the chintz

The royals, the Cotswolds and now Brexit are probably what springs to mind for most people when they think of the UK, but Visit Britain's 2022 campaign, which launched in February, eschewed the classics to show what else is on offer.

Welcome to Another Side of Britain spotlit Britain's cities -- which saw a huge drop in international visitors from both the pandemic and Brexit.

They pushed hard for an urban summer trip , spotlit unlikely tourist destinations Birmingham and the West Midlands , and showed a different side of London, including the Dare Skywalk at Tottenham Hotspur Stadium and floating hot tubs that mooch around the docklands of Canary Wharf. Snappy 30-second videos that take a punt on something completely different -- we approve.

Morocco: Tripping the light

People tend to go to Morocco for tradition, but this video, released in May, takes those traditions (tajines, souks, Marrakech's Badi Palace) and combines them with modern Morocco: golf in the dunes, modern dance in the Badi Palace, and spectacular art installations in the desert.

It cleverly managed to throw in shots of everything you go to Morocco for, yet infuse it with a contemporary edge. Nice work -- and nice soundtrack, too.

Iceland: Ponies as personal assistants

Feel obliged to check your email while on vacation? There's no need to worry about that if you choose Iceland, which has vowed to "Out-horse your email."

The ad, released in May, claimed that Icelandic ponies have been trained to write out of office messages so that you don't have to touch your phone.

"Nothing ruins your vacation like work," starts the minute-long video, before showing seven horses tramping over a giant keyboard, crafting unintelligible replies.

There's a bonus behind the scenes video on the campaign website , as well as the ability to pick one of three horses to write your own (nonsensical) out of office. Silly but intensely likeable.

Vienna: Let yourself go

Traveling should be a time in which you relax those everyday life rules -- and to spur you on, the Vienna Tourist Board produced a short film showing a walking (if not talking) belly letting loose in their October campaign.

It's a full-on short film of nearly six minutes, in which a rotund stomach leaves his workout-obsessed human, Harry, because he no longer feels welcome.

Said belly takes off to Vienna where it wanders the streets, checks out sublime artworks, and enjoys some Sacher torte in its hotel bed. Eventually, Harry comes to find Belly, and the pair have a delightful date in a Viennese restaurant.

"The most beautiful way to love yourself is to indulge," it ends. This seems to be a bit of a polarizer -- it either speaks to you or it doesn't -- but it's a cinematic watch whatever you think of the message.

Australia: See the sights with Rose Byrne

Australia's nine-minute movie, "G'day," racked up 19 million YouTube views in its first month alone. Promoting the new campaign "Come and say g'day," the "Toy Story"-style film starred Rose Byrne as Ruby, a toy kangaroo, and Will Arnett as Louie, a toy unicorn.

The pair break out of a Great Barrier Reef gift shop and travel to Nitmiluk Gorge, Uluru, the Great Barrier Reef and the Sydney Opera House.

"Down Under, 'g'day' is the start of every good adventure," says Byrne at the end, in person. "It's our way of saying, 'If you're not a friend yet, you will be mate.'" Contrived? Sure, but the viewing numbers speak for themselves.

Korea: Playtime

Late entry "Shall we play Korea," which dropped in November, is a fun, snappy look at the country, with something for everyone, from family fun, through teenage dreams and adult groups to silver-haired couples on an outing together.

There's road-tripping, golfing, paragliding and dancing K-pop style. See you there.

Qatar: Courting David Beckham

When David Beckham's mammoth 30-minute video for Qatar was released in August (a one-minute version is above), it was outdone in size only by the furore it provoked. The footballer filmed "Stopover in Qatar" to coincide with the World Cup. In it, he delivers pearls of wisdom as he travels round Qatar: going to the market ("One of the best spice markets I've ever been to"), learning about pearl diving ("Maybe one day you can take me diving) and falcon training ("I love being in the middle of nowhere, talking and eating), visiting cultural spots including the National Museum of Qatar, as well as motorbiking round a manmade island ("That's what I love, a bike culture, because there's one everywhere and that's what I love.")

He also played football with a Qatari woman ("Female football is something I've always supported, and all the more so now especially for me now that I have a daughter.")

But the criticism was swift and strong, with many flagging Qatar's alleged human rights issues. Amnesty urged him to "speak out" about the treatment of migrant workers who were making the World Cup possible, while UK comedian Joe Lycett conducted a stunt pretending to burn (but ultimately donating to LGBT charities) nearly $12,000 in protest at Beckham's rumored $184 million, 10-year gig.

Beckham responded to the criticism saying it is "positive that debate about the key issues has been stimulated directly by the first World Cup being held in the region."

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40 facts about elektrostal.

Written by Lanette Mayes

Modified & Updated: 02 Mar 2024

Reviewed by Jessica Corbett

Elektrostal is a vibrant city located in the Moscow Oblast region of Russia. With a rich history, stunning architecture, and a thriving community, Elektrostal is a city that has much to offer. Whether you are a history buff, nature enthusiast, or simply curious about different cultures, Elektrostal is sure to captivate you.

This article will provide you with 40 fascinating facts about Elektrostal, giving you a better understanding of why this city is worth exploring. From its origins as an industrial hub to its modern-day charm, we will delve into the various aspects that make Elektrostal a unique and must-visit destination.

So, join us as we uncover the hidden treasures of Elektrostal and discover what makes this city a true gem in the heart of Russia.

Key Takeaways:

• Elektrostal, known as the “Motor City of Russia,” is a vibrant and growing city with a rich industrial history, offering diverse cultural experiences and a strong commitment to environmental sustainability.
• With its convenient location near Moscow, Elektrostal provides a picturesque landscape, vibrant nightlife, and a range of recreational activities, making it an ideal destination for residents and visitors alike.

Known as the “Motor City of Russia.”

Elektrostal, a city located in the Moscow Oblast region of Russia, earned the nickname “Motor City” due to its significant involvement in the automotive industry.

Home to the Elektrostal Metallurgical Plant.

Elektrostal is renowned for its metallurgical plant, which has been producing high-quality steel and alloys since its establishment in 1916.

Boasts a rich industrial heritage.

Elektrostal has a long history of industrial development, contributing to the growth and progress of the region.

Founded in 1916.

The city of Elektrostal was founded in 1916 as a result of the construction of the Elektrostal Metallurgical Plant.

Located approximately 50 kilometers east of Moscow.

Elektrostal is situated in close proximity to the Russian capital, making it easily accessible for both residents and visitors.

Known for its vibrant cultural scene.

Elektrostal is home to several cultural institutions, including museums, theaters, and art galleries that showcase the city’s rich artistic heritage.

A popular destination for nature lovers.

Surrounded by picturesque landscapes and forests, Elektrostal offers ample opportunities for outdoor activities such as hiking, camping, and birdwatching.

Hosts the annual Elektrostal City Day celebrations.

Every year, Elektrostal organizes festive events and activities to celebrate its founding, bringing together residents and visitors in a spirit of unity and joy.

Has a population of approximately 160,000 people.

Elektrostal is home to a diverse and vibrant community of around 160,000 residents, contributing to its dynamic atmosphere.

Boasts excellent education facilities.

The city is known for its well-established educational institutions, providing quality education to students of all ages.

A center for scientific research and innovation.

Elektrostal serves as an important hub for scientific research, particularly in the fields of metallurgy, materials science, and engineering.

Surrounded by picturesque lakes.

The city is blessed with numerous beautiful lakes, offering scenic views and recreational opportunities for locals and visitors alike.

Well-connected transportation system.

Elektrostal benefits from an efficient transportation network, including highways, railways, and public transportation options, ensuring convenient travel within and beyond the city.

Famous for its traditional Russian cuisine.

Food enthusiasts can indulge in authentic Russian dishes at numerous restaurants and cafes scattered throughout Elektrostal.

Home to notable architectural landmarks.

Elektrostal boasts impressive architecture, including the Church of the Transfiguration of the Lord and the Elektrostal Palace of Culture.

Offers a wide range of recreational facilities.

Residents and visitors can enjoy various recreational activities, such as sports complexes, swimming pools, and fitness centers, enhancing the overall quality of life.

Provides a high standard of healthcare.

Elektrostal is equipped with modern medical facilities, ensuring residents have access to quality healthcare services.

Home to the Elektrostal History Museum.

The Elektrostal History Museum showcases the city’s fascinating past through exhibitions and displays.

A hub for sports enthusiasts.

Elektrostal is passionate about sports, with numerous stadiums, arenas, and sports clubs offering opportunities for athletes and spectators.

Celebrates diverse cultural festivals.

Throughout the year, Elektrostal hosts a variety of cultural festivals, celebrating different ethnicities, traditions, and art forms.

Electric power played a significant role in its early development.

Elektrostal owes its name and initial growth to the establishment of electric power stations and the utilization of electricity in the industrial sector.

Boasts a thriving economy.

The city’s strong industrial base, coupled with its strategic location near Moscow, has contributed to Elektrostal’s prosperous economic status.

Houses the Elektrostal Drama Theater.

The Elektrostal Drama Theater is a cultural centerpiece, attracting theater enthusiasts from far and wide.

Popular destination for winter sports.

Elektrostal’s proximity to ski resorts and winter sport facilities makes it a favorite destination for skiing, snowboarding, and other winter activities.

Promotes environmental sustainability.

Elektrostal prioritizes environmental protection and sustainability, implementing initiatives to reduce pollution and preserve natural resources.

Home to renowned educational institutions.

Elektrostal is known for its prestigious schools and universities, offering a wide range of academic programs to students.

Committed to cultural preservation.

The city values its cultural heritage and takes active steps to preserve and promote traditional customs, crafts, and arts.

Hosts an annual International Film Festival.

The Elektrostal International Film Festival attracts filmmakers and cinema enthusiasts from around the world, showcasing a diverse range of films.

Encourages entrepreneurship and innovation.

Elektrostal supports aspiring entrepreneurs and fosters a culture of innovation, providing opportunities for startups and business development.

Offers a range of housing options.

Elektrostal provides diverse housing options, including apartments, houses, and residential complexes, catering to different lifestyles and budgets.

Home to notable sports teams.

Elektrostal is proud of its sports legacy, with several successful sports teams competing at regional and national levels.

Boasts a vibrant nightlife scene.

Residents and visitors can enjoy a lively nightlife in Elektrostal, with numerous bars, clubs, and entertainment venues.

Promotes cultural exchange and international relations.

Elektrostal actively engages in international partnerships, cultural exchanges, and diplomatic collaborations to foster global connections.

Surrounded by beautiful nature reserves.

Nearby nature reserves, such as the Barybino Forest and Luchinskoye Lake, offer opportunities for nature enthusiasts to explore and appreciate the region’s biodiversity.

Commemorates historical events.

The city pays tribute to significant historical events through memorials, monuments, and exhibitions, ensuring the preservation of collective memory.

Promotes sports and youth development.

Elektrostal invests in sports infrastructure and programs to encourage youth participation, health, and physical fitness.

Hosts annual cultural and artistic festivals.

Throughout the year, Elektrostal celebrates its cultural diversity through festivals dedicated to music, dance, art, and theater.

Provides a picturesque landscape for photography enthusiasts.

The city’s scenic beauty, architectural landmarks, and natural surroundings make it a paradise for photographers.

Connects to Moscow via a direct train line.

The convenient train connection between Elektrostal and Moscow makes commuting between the two cities effortless.

A city with a bright future.

Elektrostal continues to grow and develop, aiming to become a model city in terms of infrastructure, sustainability, and quality of life for its residents.

In conclusion, Elektrostal is a fascinating city with a rich history and a vibrant present. From its origins as a center of steel production to its modern-day status as a hub for education and industry, Elektrostal has plenty to offer both residents and visitors. With its beautiful parks, cultural attractions, and proximity to Moscow, there is no shortage of things to see and do in this dynamic city. Whether you’re interested in exploring its historical landmarks, enjoying outdoor activities, or immersing yourself in the local culture, Elektrostal has something for everyone. So, next time you find yourself in the Moscow region, don’t miss the opportunity to discover the hidden gems of Elektrostal.

Q: What is the population of Elektrostal?

A: As of the latest data, the population of Elektrostal is approximately XXXX.

Q: How far is Elektrostal from Moscow?

A: Elektrostal is located approximately XX kilometers away from Moscow.

Q: Are there any famous landmarks in Elektrostal?

A: Yes, Elektrostal is home to several notable landmarks, including XXXX and XXXX.

Q: What industries are prominent in Elektrostal?

A: Elektrostal is known for its steel production industry and is also a center for engineering and manufacturing.

Q: Are there any universities or educational institutions in Elektrostal?

A: Yes, Elektrostal is home to XXXX University and several other educational institutions.

Q: What are some popular outdoor activities in Elektrostal?

A: Elektrostal offers several outdoor activities, such as hiking, cycling, and picnicking in its beautiful parks.

Q: Is Elektrostal well-connected in terms of transportation?

A: Yes, Elektrostal has good transportation links, including trains and buses, making it easily accessible from nearby cities.

Q: Are there any annual events or festivals in Elektrostal?

A: Yes, Elektrostal hosts various events and festivals throughout the year, including XXXX and XXXX.

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