incognito mode for safari mac

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How to go incognito in Safari on Mac

There may be times when you want complete privacy while browsing the web. Maybe you don’t want others to know which websites you visit or what items you download, or you may also just want to prevent sites from tracking you across browser tabs. The best way to achieve that is by learning how to go incognito in Safari on a Mac.

How to go incognito on Mac with private browsing in Safari

What happens when you use private browsing, how to exit private browsing in safari, how to always use private browsing in safari, what you need.

Mac computer

Safari browser

When you want to initiate a private browsing session in Safari on Mac, you have a few easy ways to do it.

• Use the Safari menu: With Safari open and active, select File from the menu bar and choose New Private Window .
• Use the Safari icon in the Dock: If you keep the Safari icon in your Dock, right-click it and select New Private Window .
• Use a keyboard shortcut: With Safari open and active, press Shift + Command + N on your keyboard.

Once you open a new private window, you’ll notice the appearance is slightly different. The Smart Search field (URL bar) has a dark background with white text.

You’ll also see a message letting you know that private browsing is enabled. Select the X on the right side to dismiss the message and then visit the websites you want.

Although you can browse the web as you normally would in Safari, there are some differences when you use private browsing.

• Any sites you visit, AutoFill details you use, or changes you make to cookies or website data are not saved.
• Your recent searches are unavailable in the Smart Search field.
• Items you download do not display in the Safari downloads list. However, they are still viewable in your Downloads folder.
• You cannot pass private windows using Handoff to your other devices.
• Any webpages you visit are not stored in iCloud and therefore unavailable when viewing Safari tabs on your other devices.
• Websites cannot track your browsing across tabs in Safari because each private browsing tab is isolated from the next.

When you finish using private browsing, you can simply close the Safari window. You can then select File > New Window or use the keyboard shortcut Command + N to initiate a non-private browsing session.

One additional way to go incognito on Mac is to always use private browsing in Safari. With a simple setting adjustment, you can have Safari open in a private window every single time.

Step 1: Open Safari and select Safari > Preferences from the menu bar.

Step 2: Go to the General tab.

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Step 3: Pick the drop-down next to Safari opens with and choose A new private window .

Step 4: Close the Preferences using the X on the top left corner.

Once you change this setting, you’ll use private browsing each time you open Safari. If you change your mind later, you can follow the same steps and select a different option in the Safari opens with drop-down list.

It’s easy to go incognito on a Mac, whether you go once in a while or all the time. Will you?

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How to Go Incognito in Safari on Mac: 3 Quick Ways

Hashir Ibrahim

Reviewed by

Last updated: October 21, 2023

Expert verified

Online privacy is a growing concern and many of us want to browse the internet without leaving a digital footprint. Whether you’re researching sensitive material, shopping for a surprise gift, or simply prefer not to have your browsing history logged, going incognito is a useful tool for maintaining your privacy.

For Mac users, the Safari browser offers a convenient and robust way to go undercover while you surf the web. In this guide, I’ll walk you through the steps to go incognito in Safari on Mac, ensuring your browsing session remains your business and no one else’s.

Before We Begin

For enhanced online privacy, combine Safari’s private browsing feature with MacKeeper’s Private Connect VPN to conceal your IP address. Additionally, using MacKeeper’s Antivirus offers robust protection against spyware on your Mac.

What Is Safari Private Browsing Mode?

Safari’s Private Browsing Mode is a feature that allows you to browse the internet without saving your browsing history, search history, or form data. When you activate this mode, Safari won’t keep any cookies or temporary files that could be used to trace your online activities.

Private Browsing Mode aims to help you use the internet without leaving a record of your activities on your computer. So, in other words, this is the incognito mode on Safari.

What Happens When You Use Safari Private Browsing?

When you enable Private Browsing Mode in Safari, several changes occur to how the browser manages your data and online activity. Here are some key things that happen:

• 📜 No Browsing History : Safari won’t record the websites you visit, so you won’t see them in your history later.
• 🔍 Search History Cleared : Any search queries you enter will not be saved, so they won’t appear in the search bar’s dropdown suggestions in future sessions.
• 📝 No Form Data : Information entered into forms, like usernames, passwords, or search queries, is not stored.
• 🍪 Cookies and Site Data : Any cookies or site data obtained during your session are not saved, making it more difficult for websites to track you.
• 🗂️ Temporary Files : While temporary internet files like images may be stored to improve page load times during the session, they are deleted once you exit Private Browsing Mode.
• 🖥️ Open Tabs : Tabs opened in Private Browsing Mode won’t be stored in Safari’s Tabs feature for later retrieval.
• ⬇️ Downloads : Files you download will still be saved to your computer, but Safari won’t keep a record of these downloads within the browser.
• 🚫 Autofill Disabled : Features like Autofill for forms and passwords are disabled, meaning Safari won’t suggest information based on previous entries when you’re in Private Browsing Mode.
• 🔗 Extensions Limited : Some browser extensions may not work as expected in Private Browsing Mode to prevent them from tracking your activity.
• 🛡️ Isolated Session : Each Private Browsing window operates in isolation, meaning that if you open a new Private Browsing window, it won’t share cookies, history, or site data with the previous Private Browsing session.

While Safari’s Private Browsing Mode offers a good level of privacy, it is not entirely foolproof. Your Internet Service Provider (ISP), network administrators, and websites can still potentially identify you through your IP address.

How to Open a Private Window in Safari on Your Mac

Opening a private window in Safari on your Mac is a straightforward process that takes just a few seconds. Here are three ways to open a private window and go incognito in Safari on Mac:

Method 1: Using the Menu Bar

The most commonly used method for opening a private window in Safari is the menu bar. Follow these steps to go incognito in Safari on Mac via the menu bar:

• Open the Safari browser on your Mac.
• Click File in the menu bar.
• From the dropdown menu, choose New Private Window .

A new window should open with a dark search field, indicating you’re now in Private Browsing Mode.

Method 2: Using Keyboard Shortcuts

Mac keyboard shortcuts are an excellent way to streamline your browsing experience, especially if you prefer using the keyboard over navigating through menus. So, if you’re looking to swiftly open a private window without taking your hands off the keyboard, follow these steps:

• If you haven’t already, launch the Safari browser.
• Press Shift ⇧ + Command ⌘ + N simultaneously.

This will open a new private browsing window instantly.

Method 3: Right-Click Option

If you’re comfortable using contextual menus that appear with a right-click, this option offers a speedy way to go incognito in Safari on Mac. Follow these steps to right-click on a Mac and go incognito in Safari:

• Launch your Safari browser.
• Right-click (or control-click) the Safari icon in the Dock.
• From the contextual menu that appears, select New Private Window .

A new window with a dark search field should appear, indicating that Private Browsing Mode is enabled.

How to Open a Private Tab in Safari

If you’re already in a regular browsing window in Safari, you can’t add a private tab to that window. Your only option for private browsing in this case is to open a new Private Browsing window. Then, add as many private tabs to that window as you like.

Follow these steps to open a new private tab within an existing private window:

• Open a new Private Browsing window in Safari. You can do this by clicking File in the menu bar and selecting New Private Window , or by using the keyboard shortcut Shift ⇧ + Command ⌘ + N .
• Once you’re in a Private Browsing window, click the plus ( + ) button in Safari’s toolbar at the top of the screen.

• Alternatively, you can press Command ⌘ + T on your keyboard.

• A new tab will open within the existing Private Browsing window, indicated by a dark search field, confirming that it’s also in incognito mode.

You can have a regular browsing window and a private window open side by side. Just make sure you don’t mix them up to maintain the level of privacy you desire.

How to Always Browse Privately in Safari

Now that you know how to go incognito in Safari on Mac, can browse privately whenever you want. But if you want to set up Safari so that it always starts with a Private Browsing window, there’s a simple way to make that happen.

Following these steps will configure Safari to open in Private Browsing mode by default:

• Navigate to Safari in the menu bar at the top, and select Settings .

• In Safari Settings window, click the General tab.

• Locate the Safari opens with option, click the dropdown menu button next to it, and select A new private window .

By following these steps, you’ll set Safari to automatically open a new Private Browsing window each time you launch the application. However, this setting only applies to the initial window at startup, any subsequent windows you open will be regular, non-private windows.

How to Turn Off Private Browsing on a Mac

Turning off Private Browsing in Safari on a Mac is a straightforward process. If you’re using Private Browsing and want to switch back to the standard browsing mode, here’s how you can do it:

• A Private Browsing window in Safari is characterized by a dark search field at the top.
• Simply close the Private Browsing window by clicking the red x button at the top left corner of the window.

• Alternatively, use the keyboard shortcut Command ⌘ + W .

• If you don’t have any other Safari windows open, you’ll need to open a new one. You can do this by clicking File in the menu bar and selecting New Window .

• Alternatively, use the keyboard shortcut Command ⌘ + N .

Once you leave Private Browsing, Safari will retain your browsing history, cookies, and other data unless you delete them manually.

Can You View Private Browsing History in Safari on Mac?

A key feature of Private Browsing in Safari is that it doesn’t retain your browsing history, search queries, or cookies once you close the Private Browsing window. This means that, by design, you can’t view the browsing history of a Private Browsing session once it’s closed.

However, while Safari’s Private Browsing mode doesn’t store your browsing history like a regular browsing session, the Terminal archive on Macs operates independently of Safari’s privacy features.

The Terminal archive contains records of all websites visited, including those accessed through Private Browsing. So, you can view your private browsing history in Safari on Mac through the Terminal archive.

How to Check Private Browsing History in Safari on a Mac

• Open the Console application by going to Finder > Applications > Utilities > Console .

• In the sidebar, click your Mac.

• Type the following into the search box:

• Click the Start button in the toolbar to display console messages.

• Enter your admin username and password and click Continue .

• Head to Utilities and open the Terminal application.

• Type the following command and press Enter :

• You will be prompted to enter your admin password.
• Go back to the Console application as described in Step 1.
• Here, you’ll find entries that correspond to your Private Browsing history.

Note that the website names will be displayed as IP addresses instead of website addresses.

How to Delete Private Browsing History Stored in Terminal Archive

• Navigate to Finder > Applications > Utilities and open the Terminal application.

• You will be asked to provide your administrative password to proceed.

Executing this command will clear the DNS cache, effectively erasing stored private browsing history. Be cautious not to modify other settings in the Terminal.

Is Private Browsing Enough to Hide Your Online Activity?

While Safari’s Private Browsing feature enhances your privacy to some extent, it doesn’t make you completely anonymous online. For instance, it won’t hide your IP address, which means websites and online services can still potentially identify you.

Likewise, Private Browsing Mode won’t prevent external tracking by advertisers or third-party websites. For these reasons, you should pair Private Browsing with additional security measures such as a Virtual Private Network (VPN) and antivirus software to create a more comprehensive privacy solution.

Heres’ how to use MacKeeper’s Private Connect VPN to protect your online privacy:

• Download and install MacKeeper on your Mac.
• Open the MacKeeper app on your Mac and click the Private Connect feature under the Privacy section.

• Select a server location from the VPN server location list. You can choose a server in your country for faster browsing or another country to bypass geo-restrictions.

• Click Turn On to activate Private Connect VPN.

• Once connected, you should see a notification indicating your VPN connection is active. You can also check your IP address online to confirm the change.
• When you’re done browsing, disconnect the VPN by clicking the Turn Off button.

What Else Can MacKeeper Do?

Besides offering a foolproof VPN feature, MacKeeper can help scan your Mac for viruses , remove login items from your Mac , delete duplicate files , and remove cache files from your Mac . Check out my MacKeeper review to learn more about its features.

Go Incognito in Safari on Mac and Start Secure Browsing

Navigating the web securely and privately is important, and understanding how Safari’s Private Browsing feature functions on your Mac is a significant step toward that goal. Private Browsing offers a level of protection, but it is not a replacement for more robust security measures, such as using a VPN or specialized security software.

Here are some more tips to make your browsing experience more secure:

• Make sure you clear your browser cache on Mac regularly to avoid your browser from crashing and lagging.
• If you notice suspicious toolbars in your browser, you should immediately remove unwanted toolbars from your Mac browser to prevent viruses from infecting your system.
• Ads and trackers are also a threat to your online privacy. Learn how to block unwanted ads on your Mac and keep them from affecting your productivity. 

Frequently Asked Questions

Are cookies saved in private browsing mode in safari.

Cookies are not saved in Private Browsing mode in Safari once you close the session. While the session is active, cookies may be stored temporarily to enable website functionality. However, these cookies are automatically deleted when you close the Private Browsing window, enhancing your privacy.

Does Safari private browsing hide your IP address?

No, Safari’s Private Browsing mode does not hide your IP address. While it prevents storing your browsing history, cookies, and form data, it doesn’t make you anonymous online. Your IP address is still visible to websites, your Internet Service Provider, and network administrators.

Is Safari the best option for privacy?

While Safari offers strong privacy features like Intelligent Tracking Prevention and built-in encryption, whether it’s the best option for privacy depends on your specific needs. Other browsers like Firefox focus extensively on privacy and offer advanced customization. It’s important to compare features and decide what best suits your privacy goals.

Why can’t I open a private tab on Safari?

You can’t open a private tab on Safari within a regular window due to design choices aimed at enhancing user privacy and ease of use. Instead, Safari segregates private browsing into separate windows to prevent you from mixing up private and regular tabs, reducing the risk of privacy breaches.

I'm Hashir, a tech journalist with a decade of experience. My work has been featured in some of the top tech publications like MakeUseOf and MakeTechEasier. I have a bachelor's degree in IT, a master's in cybersecurity, and extensive knowledge of Apple hardware, specifically MacBooks. As the senior writer at MacBook Journal, I write in depth guides that help you solve any issues you have with your mac and unbiased reviews that help you make the right buying decisions.

Hi there! I'm Ojash, a tech journalist with over a decade of experience in the industry. I've had the privilege of contributing to some of the world's largest tech publications, making my mark as a respected Mac expert. My passion lies in exploring, using, and writing about MacBooks, and I enjoy sharing my expertise to help others make informed decisions and get the most out of their MacBook experience. Join me as we delve into the fascinating world of MacBooks together!

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How to turn on private browsing on a Mac computer in Safari

• You can turn on private browsing on your Mac computer in a Safari browser to use the internet without having your activity catalogued by your browser. 
• Private browsing is a good option to keep sensitive information from living in your web history or being saved to your iCloud account. 
• Here's how to turn on private browsing on a Mac computer by opening a new private window or using a keyboard shortcut. 
• Visit Business Insider's homepage for more stories .

A private browser is a useful way to navigate the internet with minimal tracking, although the exact functions may vary slightly depending on which browser you are using. 

On Safari, private browsing means that websites won't be able to track your activity across sites, your visited websites aren't saved or stored on in iCloud, and your recent searches won't appear in the Smart Search field. 

You also won't have access to any saved AutoFill information when you visit websites, so keep that in mind if you need to log into a site.

With that in mind, here's how to open a private window on a Mac using the Safari web browser: 

Check out the products mentioned in this article:

Macbook pro (from $1,299.99 at best buy), how to turn on private browsing on a mac in safari.

1. Open your Safari browser.

2. In the top toolbar, click "File."

3. Select "New Private Window."

The smart search field will show up with a dark background, which will signal that you are in private browsing mode. 

Alternatively, you could use the keyboard shortcut to open a private window in your Safari browser. To do that, you'd open a window in the browser, then press the shift, command and "N" keys.

Related coverage from  How To Do Everything: Tech :

How to update the safari browser on your mac computer by installing the latest version of macos, how to enable adobe flash player on a mac computer using safari, how to block pop-ups on a mac computer's safari browser, and avoid fraudulent websites, how to add websites to your favorites list on a mac's safari browser, making them easily accessible at any moment, how to save and delete webpages on the reading list in your mac computer's safari browser.

Insider Inc. receives a commission when you buy through our links.

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How to Go Incognito in Safari on iPhone, iPad & Mac

How to Go Incognito in Safari on iPhone

3. Tap Done or the “+” button to open a new private tab in Safari. 

How to Exit Incognito Mode in Safari on iPhone

2. Tap [numbers] Tab to exit private browsing mode in Safari on iPhone.

How to Go Incognito in Safari on iPad

3. You will know that you’re browsing privately in Safari as the address bar will turn dark or black, and the buttons also turn black (instead of blue).

How to Exit Incognito Mode in Safari on iPad

How to Go Incognito in Safari on Mac

1. Open Safari and click on File in the menu bar at the top.

How to Make Incognito the Default Mode in Safari

If you are a privacy-concious user, you can choose to always start Safari in incognito mode for private browsing. When you do this, Safari is going to open a private window by default on your Mac. Here’s what you need to do:

How to Exit Private Browsing in Safari on Mac

Frequently Asked Questions

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Bringing the latest in technology, gaming, and entertainment is our superhero team of staff writers. They have a keen eye for latest stories, happenings, and even memes for tech enthusiasts.

Privacy Protection: Ensuring the privacy of our online activities is of utmost importance. Opting for Utopia P2P web proxy as a private browsing solution is the best decision due to its advanced features and decentralized network, which provide comprehensive privacy protection.

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How-To Geek

How to always start safari in private browsing mode on a mac.

Keep your Safari browsing history private on your Mac by opening a new Private Browsing window every time you launch. Here's how.

Quick Links

What is private browsing in safari, how to always launch safari with a new private browsing window.

If you use Safari on a Mac and would like for your browsing history to stay private but don't want to always think about having to turn it on, there's a way to open a new private browsing window every time you launch Safari. Here's how.

Private Browsing is a mode where Safari doesn't save your browsing history, AutoFill information, changes to cookies, recent searches, and download history between sessions. The mode also inclues Apple-centric privacy features, such as preventing sharing of browsing information through iCloud . And if you have Handoff enabled, browsing windows do not get passed to your other Apple devices.

Even with all those features, you should be aware that Private Browsing mode does not conceal your browsing history from websites on the internet that might use your IP address to track you across sites , hosts of your network (such as a school or business), or your ISP.

Related: The Many Ways Websites Track You Online

First, launch Safari. In the menu bar at the top of the screen, click "Safari" and select "Preferences."

In the Preferences pop-up window, make sure you're on the General tab. Look for the option called "Safari Opens With:" located beside a drop-down menu.

Click on the drop-down menu and select "A New Private Window" from the list of options.

Close the Preferences window, quit Safari, and launch Safari again. You should see a window with a "Private Browsing Enabled" notice along the top.

Now you're free to use the window as you typically would . Just make sure you close it when you're done.

Related: Five Worthwhile Uses for Private Browsing Mode (Besides Porn)

It's worth noting that the option we just set only works when you first open Safari.  By default, new windows you open after that will not be private. If you want to open additional Private windows, you'll need to select File > New Private Window from the menu bar, or use the Shift+Command+N shortcut. Good luck, and happy browsing!

How to Browse Privately in Safari on a Mac

Private browsing in Safari allows you to keep your online activity a secret from other people using your Mac. It’s the perfect solution for gift shopping, getting the answer to embarrassing questions, or anything else you might like to do in private.

That said, private or incognito browsing won’t stop your internet service provider (ISP) from tracking your online activities using your IP address. You’ll need a VPN for that, which we’ll discuss shortly.

Before we begin   To improve your privacy online, you should pair private browsing in Safari with a VPN to mask your IP address. You should also install antivirus software like MacKeeper to protect your Mac from spyware. Download MacKeeper now to get both of these features.  

In this article we’ll explain:

• What private browsing in Safari does
• How to use private browsing in Safari
• Other ways to boost the privacy on your Mac
• What is Safari private browsing mode?

When you browse the web normally, Safari will save all sorts of data about the sites you visit, the information there, and the files you download. For example, you can click History in the menu bar to see all your recently visited sites. Then, when you revisit them, Safari can use AutoFill to automatically enter any usernames and passwords you saved.

As a result, when someone else uses your Mac, Safari might suggest sites from your browsing history for them to visit, and it could even AutoFill your details to log them into your accounts.

Private browsing offers a solution to this.  

According to Apple , when you use private browsing in Safari, also known as Incognito Mode in other browsers, your Mac won’t save any web history or login details from the sites you visit. It’ll also delete your web cookies, caches , and downloads when you’re finished.

Even better than that, Safari won’t sync private tabs to other devices over iCloud or allow you to use them with Handoff — they’re only available on your Mac. And only until you close the tab.

Private browsing mode can’t completely protect your privacy

While it’s a good start, there are still problems with incognito private windows in web browsers:

• Your IP address is still visible to websites and your ISP, making it possible for them to track your online activities
• Spyware or parental control software can still track what you’re doing on your Mac, including which websites you visit in a private browser
• Any files you download still appear on your Mac after ending a private browsing session

To completely protect your privacy, you should pair private browsing with a VPN and antivirus on your Mac. That way, your ISP won’t be able to track your online activities and you can rest assured that you don’t have any spyware on your Mac.

• How to open a private window in Safari on your Mac

To start a private browsing session on your Mac:

• Open Safari
• Click File > New Private Window

• That’s it. Your private browsing window will have a darker Smart Search bar with white text, but other than that, it’ll look like a regular Safari window.

If you prefer using keyboard shortcuts , just press Shift + Command + N while using Safari to automatically open a new private window.

After opening a private window in Safari, you can use that window to visit any website as you normally would and you’ll appear incognito. That means Safari won’t remember where you go and you won’t be logged in to any websites you visit.

It’s important to mention that any bookmarks you make and files you download will still be saved. If you forget to use a private window in Safari, check this article on how to delete the history in Safari .

How to open a private tab in Safari

After opening a private browsing window, you can click the plus (+) button in Safari’s toolbar or press Command + T to open as many new tabs as you like. Any tabs you open in the private browsing window will also be incognito.

Safari keeps tabs isolated when you’re browsing in private, so websites in one tab won’t be able to track your activity in other tabs.

Unfortunately, if you’ve already opened a regular browsing window in Safari, you can’t open a private browsing tab in a normal window . Your only option is to open a new private window and create private tabs in that. However, there’s nothing wrong with opening a normal window and a private window side by side in Safari, just as long as you don’t get them mixed up.

How to always browse privately in Safari

If you always want to use private windows in Safari, but you’re worried you might forget to open one, you can change the settings so that Safari opens a private window by default.

You just need to follow these instructions to make private windows the default :

• Go to Safari > Preferences from the menu bar
• Go to the General tab
• Next to Safari opens with select A new private window

Doing this will make it so that Safari opens a new private window every time you launch it. However, any new windows you open after that will be normal browsing windows.

• How to turn off private browsing on a Mac and clear your data

When you’ve finished gift shopping, researching, or doing whatever else you wanted a private browser for, all you need to do is close your incognito window and open a new window to turn off private browsing in Safari.  

To do this, click the red button in the top-left corner or press Command + W to close your current window. Then go to File > New Window or press Command + N to open a regular window.

After closing your private window, make sure you also delete any files you downloaded to ensure everything does remain private.

• Other privacy tips

Private and incognito browsing in Safari is a good start, but if you really care about improving your Mac’s privacy you should use a VPN with your Mac as well. A VPN will mask your IP address to stop websites and ISPs tracking you through that.

Additionally, you need to make sure your Mac is protected from spyware and other malware that might track your activities. While macOS comes with a selection of protective software, like Gatekeeper and XProtect , you should probably install a reliable third-party antivirus as well.

Finally, if you share your Mac with other people, create a separate user profile for each person. That way, you won’t need to worry about other people stumbling across your browsing history because they can use their own user account instead, with their own browsing history.

1. Are cookies saved in private browsing mode in Safari?

Safari’s private browsing mode deletes your cookies when you end the browsing session. It also avoids saving your browsing activity, search history, AutoFill details, and website cache. However, it still doesn’t hide your IP address from websites or your ISP.

2. Does Safari private browsing hide your IP address?

No. Private and incognito windows only affect the settings in your web browser, like Safari. They don’t hide your IP address from websites, your ISP, or any public Wi-Fi admins. To do that, you need to use a VPN .

3. Can you disable private browsing in Safari?

Yes, it is possible to disable browsing in macOS. Here’s what you need to do:

• Open the Apple menu and select System Preferences
• Select Screen Time
• Click Options , you can see it in the lower-left corner
• Turn on Screen Time for this Mac
• From the sidebar, click Content & Privacy
• In the Web Content section select Limit Adult Websites

This will disable the New Private Window option in Safari and stop anyone from starting a private browsing session.

4. Is Safari the best option for privacy?

Apple’s dedication to user privacy over the years means Safari is still one of the best browser option for protecting your privacy online. This is thanks to features like the Privacy Report, tracking blockers, and private browsing windows.

For stronger security and privacy on your Mac, we recommend pairing Safari with a VPN and antivirus, like you can get with MacKeeper.

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How to Go Incognito on iPhone and Mac

You don't always want your browser to remember where you've been. Here's how to go incognito, no matter what you're using.

Do you want to keep your browsing sessions private? One way to do that is to go incognito in your browsers on your iPhone and Mac devices. This ensures your data isn't preserved once you've closed your browser tabs.

Fortunately, most popular browsers support the incognito feature or "private browsing," as it's also known. This guide takes a look at how you can go incognito in Safari, Chrome, and Firefox on both macOS and iOS.

How to Go Incognito on Your iPhone

Most browsers for the iPhone support the incognito or private browsing mode. This lets you visit websites without other users knowing about them on your iOS device.

Here are the steps to go incognito in various iOS browsers.

Open Private Browsing Mode in Safari

• Launch Safari on your iPhone.
• Tap the icon in the lower-right corner.
• Select Private from the lower-left corner.
• The private browsing mode should now be enabled.
• Tap the Add (+) icon at the bottom to open an incognito tab.

Safari won't remember the websites you visit and autofill information you use while you're in this mode.

Related: Ways You Can Be Tracked in Incognito or Private Browsing Mode

To come out of private browsing mode, tap the Private option again in the bottom-left.

Open an Incognito Tab in Chrome

• Open Chrome.
• Tap the three-dots menu and select New Incognito Tab .
• Your screen turns dark gray which means you're now in private browsing mode.
• Visit the websites you don't want to be saved in your history.

To get out of incognito mode, close your incognito tabs and you'll be back to normal mode.

Open an Incognito Tab in Firefox

• Launch Firefox.
• Tap the tabs icon at the bottom of your screen.
• Tap the mask icon in the bottom-left corner.
• You're now in Private mode. To open an incognito tab, tap the Add (+) icon.
• As long as you're in Private mode, you'll see the mask icon over the usual tab icon at the bottom of your screen.

Besides incognito mode, there are some other ways as well to keep your mobile browsing private .

How to Go Incognito on Your Mac

Most macOS browsers support incognito mode as well, and this makes it easier for you to browse websites without having them recorded in your browsing history.

Here's how you go incognito in various Mac browsers.

Open a Private Window in Safari

• Launch Safari.
• Click the File menu at the top and select New Private Window . Alternatively, press the Command + Shift + N keyboard shortcut.
• Private browsing mode is now enabled, and all the tabs you open in this newly opened window will be kept private.
• You can close the window to exit the private browsing mode.

Open an Incognito Window in Chrome

• Open Google Chrome on your Mac.
• Click the three-dots at the top-right and select New Incognito Window . Or, press the Command + Shift + N keyboard shortcut.
• Your incognito window will open, letting you surf the web anonymously.
• Close the window when you no longer want to keep your browsing history private.

Chrome offers a guest mode as well, and you can use it for private surfing. Before you do that, though, make sure you know the differences between guest mode and incognito mode .

Open a Private Window in Firefox

• Open Firefox on your Mac.
• Click the File menu and select New Private Window . Or, press the Command + Shift + P keyboard shortcut.
• Firefox should say you're in a private window and that your browsing history won't be saved.
• Close all your private tabs when you want to come out of incognito mode.

Keeping Web Sessions Private on Apple Devices

If you're an iOS or macOS user and you want to keep the sites you visit to yourself, the methods above teach you how to open private browsing windows in various browsers on your devices. Anything that happens in these windows stays in these windows.

If you use incognito mode frequently, you can actually make this mode the default mode for when you launch your favorite browser.

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How to Turn on Incognito Mode in Chrome, Edge, Firefox, Safari and Opera

Incognito mode doesn't block or mask your IP address but it does prevent a browser from recording session data

In This Article

Jump to a Section

• Turn on Incognito Mode in Google Chrome
• Use InPrivate Browsing in MS Edge
• Turn on Private Browsing in Firefox
• Enter Incognito Browsing in Apple Safari
• Open a Private Window in Opera
• Frequently Asked Questions

This article explains how to turn on incognito mode for private browsing in the five most popular browsers.

Incognito mode prevents a browser from recording session data but it doesn't block or mask your IP address. To do that, you need to use a VPN, a proxy server, or the Tor Browser.

How to Turn on Incognito Mode in Google Chrome

While surfing the web incognito in Google Chrome, the browser doesn't save your history or other private data. To open a private browsing session in Chrome, follow these steps:

Select the Chrome Menu (three vertical dots) from the upper-right corner and then select New Incognito Window .

Alternatively, from the Chrome menu, select File > New Incognito Window . Or, press Ctrl + Shift + N (Windows) or Command + Shift + N (Mac).

A window opens, explaining the Chrome Incognito mode.

To open a link in an Incognito window, right-click it (or press Control + Click on a Mac), and then select  Open Link in Incognito Window .

To exit Incognito mode, close the browser window or tabs.

To activate Chrome Incognito Mode on an iOS device , tap Menu > New Incognito Tab . On an Android device, tap More > New Incognito Tab .

How to Use InPrivate Browsing in Microsoft Edge

The Microsoft Edge browser in Windows 10 allows incognito browsing through the InPrivate Browsing function.

Open the Edge browser and select the More Actions menu (three dots).

Select New InPrivate Window .

On a Windows computer, use the Ctrl + Shift + P keyboard shortcut to enter an InPrivate Browsing window quickly.

A window opens, explaining the Edge InPrivate Browsing mode.

To open a link in the Edge InPrivate Browsing mode, right-click it (or press Control + Click on a Mac) and select Open in InPrivate Window .

To enter InPrivate Browsing mode in Edge on an iOS or Android device, select the Tabs icon and then tap InPrivate .

How to Turn on Private Browsing in Firefox

Incognito browsing in Mozilla Firefox is called Private Browsing mode. Here's how to activate the feature:

Select the Firefox Menu (three vertical lines), and then choose New Private Window .

A Firefox private browsing window opens.

To quickly open a Firefox Private Browsing window, press Shift + Command + P on a Mac or Control + Shift + P on a Windows PC.

To open a link in Private Browsing mode, right-click it (or press Control + Click on a Mac), then choose Open Link in New Private Window .

To enter Firefox Private Browsing mode on an iOS device, tap the Tabs icon at the bottom of the screen, and then tap the Mask icon. On an Android device, tap the Mask icon at the top of the screen.

How to Enter Incognito Browsing in Apple Safari

Safari is the default browser for macOS. Here's how to enter the Safari Private Browsing mode:

Open Safari on a Mac.

From the menu bar, select File > New Private Window .

Press Shift + Command + N to quickly open a private browsing window.

A window opens with a darker search bar and a message that Private Browsing is enabled.

To open a link in a private window in Safari on a Mac, hold the Option key and right-click the link (or hold the Control and Option keys and select the link), then choose Open Link in New Private Window .

How to Open a Private Window in Opera

The Opera web browser's incognito mode is called Private mode. Here's how it works:

Open Opera on a PC or Mac.

To quickly open a private window in Opera, press Ctrl + Shift + N on a Windows PC or Command + Shift + N on a Mac.

A window that explains Opera's Private mode appears.

To open a link in Private mode in Opera, right-click it (or press Control + Click on a Mac) and select Open in New Private Window .

To enter Private mode in the Opera iOS mobile browser, tap the More (three horizontal lines) menu and select Private Mode .

Private browsing prevents other users from seeing your internet history. It also blocks websites from tracking your online activity with cookies . Therefore, you're unlikely to see online ads related to websites you visit during private browsing sessions.

You can lock apps on Android with your device's security code or use a third-party app. You can also set up Android parental controls to childproof your device.

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How to go incognito in Chrome, Edge, Firefox, and Safari

While incognito mode in any of the big four web browsers offers a measure of privacy, it doesn’t completely hide your tracks online. here’s how the feature works in each browser, and how to use it..

Private browsing. Incognito . Privacy mode.

Web browser functions like those trace their roots back more than a decade, and the feature — first found in a top browser in 2005 — spread quickly as one copied another, made tweaks and minor improvements.

But privacy-promising labels can be treacherous. Simply put, going “ incognito ” is as effective in guarding online privacy as witchcraft is in warding off a common cold.

That’s because private browsing is intended to wipe local traces of where you’ve been, what you’ve searched for, the contents of forms you’ve filled. It’s meant to hide, and not always conclusively at that, your tracks from others with access to the personal computer. That’s it.

How to keep web browsing private

Google chrome’s incognito mode, microsoft edge’s private browsing, mozilla firefox’s private browsing mode, apple’s safari private windows.

At their most basic, these features promise that they won’t record visited sites to the browsing history, save cookies that show you’ve been to and logged into sites, or remember credentials like passwords used during sessions. But your traipses through the web are still traceable by Internet providers – and the authorities who serve subpoenas to those entities – employers who control the company network and advertisers who follow your every footstep.

To end that cognitive dissonance, most browsers have added more advanced privacy tools , generically known as “anti-trackers,” which block various kinds of bite-sized chunks of code that advertisers and websites use to trace where people go in attempts to compile digital dossiers or serve targeted advertisements.

Although it might seem reasonable that a browser’s end game would be to craft a system that blends incognito modes with anti-tracking, it’s highly unlikely. Using either private browsing or anti-tracking carries a cost: site passwords aren’t saved for the next visit or sites break under the tracker scrubbing. Nor are those costs equal. It’s much easier to turn on some level of anti-tracking by default than it would be to do the same for private sessions, as evidenced by the number of browsers that do the former without complaint while none do the latter.

Private browsing will, by necessity, always be a niche, as long as sites rely on cookies for mundane things like log-ins and cart contents.

But the mode remains a useful tool whenever the browser — and the computer it’s on — are shared. To prove that, we’ve assembled instructions and insights on using the incognito features — and anti-tracking tools — offered by the top four browsers: Google Chrome , Microsoft’s Chromium-based Edge , Mozilla’s Firefox and Apple’s Safari.

How to go incognito in Google Chrome

Although incognito may be a synonym to some users for any browser’s private mode, Google gets credit for grabbing the word as the feature’s snappiest name when it launched the tool in late 2008, just months after Chrome debuted.

The easiest way to open an Incognito window is with the keyboard shortcut combination Ctrl-Shift-N (Windows) or Command-Shift-N (macOS).

Another way is to click on the menu on the upper right – it’s the three vertical dots – and select New Incognito Window from the list.

Open a new Incognito window in Chrome using keyboard shortcuts or from the menu (1) by choosing New Incognito window (2).

The new Incognito window can be recognized by the dark background and the stylized “spy” icon just to the left of the three-dots menu. Chrome also reminds users of just what Incognito does and doesn’t do each time a new window is opened. The message may get tiresome for regular Incognito users, but it may also save a job or reputation; it’s important that users remember Incognito doesn’t prevent ISPs, businesses, schools and organizations from knowing where customers, workers, students, and others went on the web or what they searched for.

Each time a new Incognito window is opened, Chrome reminds users what Incognito doesn’t save. As of Chrome 83, it also puts a toggle on the screen for blocking third-party cookies.

Incognito’s introductory screen also displays a toggle — it’s on by default — along with text that states third-party cookies will be blocked while in the privacy mode. Although cookies are never saved locally as long as the user stays in Incognito, websites have been able to track user movements from site to site while within Incognito . Such tracking might be used, for example, to display ads to a user visiting multiple sites in Incognito. This third-party cookie blocking, which halts such behavior, debuted in Chrome 83 in May 2020.

Google has been experimenting with new language on Chrome’s Incognito introductory page, but it’s yet to make it to the desktop browser. In the Canary build of Chrome on Android, however, the intro now outlines “What Incognito does” and “What Incognito doesn’t do,” to make the mode’s capabilities somewhat clearer to the user. (Some have speculated that the changes were made in reaction to a still-ongoing class-action lawsuit file in 2020 that alleged Google continued to track users’ online behavior and movements in Incognito.)

Once a tab in Incognito has been filled with a website, Chrome continues to remind users that they’re in Incognito by the dark background of the address bar and window title.

A link on an existing page can be opened directly into Incognito by right-clicking the link, then choosing Open Link in Incognito Window from the resulting menu.

What Incognito looks like after pulling up a website. Note the “spy” icon at the right of the address bar.

To close an Incognito window, shutter it like any other Chrome window by clicking the X in the upper right corner (Windows) or the red dot in the upper left (macOS).

Pro tip: Google has been working on locking Incognito mode tabs on mobile devices — the tabs unlocked with built-in biometric features — so that others can’t get a look at the privacy mode’s content simply by picking up another’s phone or tablet. Google is currently rolling out this feature in Chrome 92 on iOS, and still testing it in preview builds of Chrome for Android. No word on whether desktop Chrome will get something similar.

How to privately browse in Microsoft Edge

borrowed the name of its private browsing mode, InPrivate, from Internet Explorer (IE), the finally-being-retired legacy browser. InPrivate appeared in IE in March 2009, about three months after Chrome’s Incognito and three months before Firefox’s privacy mode. When Edge was first released in 2015 and then relaunched as a clone of Chrome in January 2020, InPrivate was part of the package, too.

At the keyboard, the combination of Ctrl-Shift-N (Windows) or Command-Shift-N (macOS) opens an InPrivate window.

A slower way to get there is to click on the menu at the upper right — it’s three dots arranged horizontally — and choose New InPrivate Window from the menu.

Like other browser, Edge will take you incognito from the menu (1) when you pick New InPrivate window (2).

Edge does a more thorough job of explaining what its private browsing mode does and doesn’t do than any of its rivals, with on-screen paragraphs dedicated to describing what data the browser collects in InPrivate and how the strictest additional anti-tracking setting can be called on from within the mode. In addition, Edge 92 — the current version as of this writing — uses the more informal “What Incognito does” and “What Incognito doesn’t do” language on its InPrivate introductory screen, something desktop Chrome hasn’t yet gotten to.

Microsoft’s browser also well marks InPrivate when the mode is operating: a blue-colored oval marked “In Private” to the right of the address bar combines with a full-black screen to make sure users know where they’re at.

The white-on-blue oval at the upper right tells you Edge is in InPrivate mode.

It’s also possible to launch an InPrivate session by right-clicking a link within Edge and selecting Open in InPrivate Window . That option is grayed out when already in a private browsing session but using Open Link in New Tab does just that within the current InPrivate frame.

To end InPrivate browsing, simply shut the window by clicking the X in the upper right corner (Windows) or click the red dot at the upper left (macOS).

Although Microsoft based the relaunched Edge on Chromium, the same open-source project that comes up with the code to power Chrome, the Redmond, Wash. company has integrated anti-tracking into its browser, something Chrome has yet to do. Dubbed “Tracking Prevention,” it works both in Edge’s standard and InPrivate modes.

To set Tracking Prevention, choose Settings from the three-ellipses menu at the right, then at the next page, pick Privacy, Search and Services . Choose one of the three options — Basic, Balanced or Strict — and make sure the toggle for Tracking prevention is in the “on” position. If you want InPrivate to always default to the harshest anti-tracking — not a bad idea — toggle Always use “Strict” tracking prevention when browsing InPrivate to “on.”

Toggle Always use Strict to the ‘on’ position and InPrivate will apply the most stringent anti-tracking even though Edge’s standard mode is set to, say, Balanced.

Pro tip: To open Edge with InPrivate — rather than first opening Edge in standard mode, then launching InPrivate — right-click the Edge icon in the Windows taskbar and select New InPrivate Window from the list. There is no similar one-step way to do this in macOS.

How to do private browsing in Mozilla Firefox

After Chrome trumpeted Incognito, browsers without something similar hustled to catch up. Mozilla added its take — dubbed Private Browsing — about six months after Google, in June 2009, with Firefox 3.5.

From the keyboard, a private browsing session can be called up using the combination Ctrl-Shift-P (Windows) or Command-Shift-P (macOS).

Alternately, a private window will open from the menu at the upper right of Firefox — three short horizontal lines — after selecting New private window .

Opening a private browsing window is as simple as choosing New Private Window (2) from the Firefox menu (1).

A private session window is marked by the purple “mask” icon in the title bar of the Firefox frame. In Windows, the icon is to the left of the minimize/maximize/close buttons; on a Mac, the mask squats at the far right of the title bar. Unlike Chrome and Edge, Firefox does not color-code the top components of the browser window to signify the user is in privacy mode.

Like other browsers, Firefox warns users that private browsing is no cure-all for privacy ills but is limited in what it blocks from being saved during a session. “While this doesn’t make you anonymous to websites or your internet service provider, it makes it easier to keep what you do online private from anyone else who uses this computer,” the caution reads.

Firefox reminds users that while a private session doesn’t save searches or browsing histories, it doesn’t cloak them in complete anonymity.

(Firefox also uses the Private Browsing introductory screen to shill the Mozilla VPN service, a $5 to $10 per month virtual private network that can, like other VPNs, hide your actual IP address from destination servers.)

A link can be opened into a Firefox Private Window by right-clicking the link, then choosing Open Link in New Private Window from the menu.

To close a Private Window, shut it down just as one would any Firefox window by clicking the X in the upper right corner (Windows) or the red dot in the upper left (macOS).

Notable is that Firefox’s private browsing mode is accompanied by the browser’s superb “Enhanced Tracking Protection,” a suite of tracker blocking tools that stymie all sorts of ad-and-site methods for identifying users, then watching and recording their online behavior. While the earliest version of this was offered only inside Private Windows, the expanded technologies also work within standard mode.

Because Enhanced Tracking Protection is enabled by default within Firefox, it doesn’t matter which of its settings — Standard, Strict or Custom — is selected as far as private browsing goes; everything that can be blocked will be blocked.

The shield appears in the address bar to note what trackers were blocked by Firefox in a Private Window. Clicking on the icon brings up an accounting of what was barred.

Pro tip: As of Firefox 91, Private Browsing sessions take place over the more secure HTTPS, not the once-standard HTTP protocol. Users don’t need to do anything: The new HTTPS-only policy is on by default. (If the destination site doesn’t support HTPPS, Firefox will recognize this and go into fallback mode, connecting via HTTP instead.)

How to browse privately using Apple’s Safari

Chrome may get far more attention for its Incognito than any other browser — no surprise, since it’s by far the most popular browser on the planet — but Apple’s Safari was actually the first to introduce private browsing. The term private browsing was first bandied in 2005 to describe Safari 2.0 features that limited what was saved by the browser.

Side note: Early in private browsing, the label porn mode was often used as a synonym to describe what many writers and reporters assumed was the primary application of the feature. The term has fallen out of favor.

To open what Safari calls a Private Window on a Mac, users can do a three-key combination of Command-Shift-N , the same shortcut Chrome adopted. Otherwise, a window can be called up by selecting the File menu and clicking on New Private Window.

From the File menu (1), New Private Window (2) gets you started.

Safari tags each Private Window by darkening the address bar. It also issues a reminder of what it does — or more accurately — what it doesn’t do. “Safari will keep your browsing history private for all tabs of this window. After you close this window, Safari won’t remember the pages you visited, your search history or your AutoFill information,” the top-of-the-page note reads. The warning is more terse than those of other browsers and omits cautions about still-visible online activity.

The darkened address bar up at the top is the signal that this Safari window is for private browsing.

Like Firefox, Safari automatically engages additional privacy technologies, whether the user browses in standard or private mode. Safari’s Intelligent Tracking Protection (ITP), which kicked off in 2017 and has been repeatedly upgraded since, now blocks all third-party cookies, among other components advertisers and services use to track people as they bounce from one site to another. ITP is controlled by a single on-off switch — on is the default — found in Preferences under the Privacy icon. If the Website tracking: box is checked to mark Prevent cross-site tracking , ITP is on.

Switching on cross-site tracking enables Safari’s Intelligent Tracking Protection, which blocks a wide variety of bits advertisers try to use to follow you around the web while you’re using a Private Window

A link can be opened directly to a Private Window by right-clicking, then selecting Open Link in New Private Window . Close a Private Window just as any Safari window, by clicking the red dot in the upper left corner of the browser frame.

Pro tip: Once in a Safari Private Window, opening a new tab — either by clicking the + icon at the upper right or by using the Command-T key combo — omits the Private Browsing Enabled notice. (The darkened address bar remains as the sole indicator of a private browsing session.) Other browsers, such as Firefox, repeat their cautionary messages each time a tab is opened in an incognito session.

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Gregg Keizer covers Windows, Office, Apple/enterprise, web browsers, and web apps for Computerworld.

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How To Turn Off Incognito Mode On Mac

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Understanding Incognito Mode on Mac

Incognito mode, also known as private browsing, is a feature commonly found in web browsers that allows users to browse the internet without leaving any trace of their online activities. When you open a new incognito window, your browser does not save your browsing history, cookies, or site data. This can be particularly useful when you want to keep your browsing habits private, such as when accessing sensitive information or using a shared computer.

While incognito mode provides a certain level of privacy, it is important to note that it does not make you completely anonymous online. Your internet service provider (ISP), the websites you visit, and any network administrators can still track your activities. Additionally, any files you download or bookmarks you create during incognito mode will still be saved on your computer.

On a Mac, popular web browsers such as Safari, Chrome, Firefox, Opera, and Microsoft Edge all offer incognito or private browsing modes. Each browser has slightly different terminology and methods for disabling this feature.

So, if you’re using a Mac and want to turn off incognito mode , let’s explore the various methods available in popular web browsers.

Method 1: Turning Off Incognito Mode in Safari

If you are using Safari as your primary web browser on your Mac and want to disable incognito mode, follow these simple steps:

• Open Safari on your Mac by clicking on the Safari icon in your dock or by searching for it using Spotlight.
• In the menu bar at the top of the screen, click on “Safari” and then select “Preferences” from the dropdown menu.
• A new window will open. Click on the “General” tab at the top of the window.
• Find the “Safari opens with:” option and select “New windows open with: Homepage” from the dropdown menu.
• Next, find the “New windows open with:” option and select “Homepage” from the dropdown menu as well.
• Close the Preferences window.

By following these steps, you have effectively disabled incognito mode in Safari. From now on, new windows you open in Safari will not be in incognito mode, and your browsing history will be saved.

It’s important to note that this method disables incognito mode, but it does not clear your existing browsing history. If you want to delete your browsing history, you can do so by clicking on “History” in the menu bar, then selecting “Clear History” and choosing the desired time range.

Now that you know how to turn off incognito mode in Safari, let’s move on to the next section to learn how to disable it in Google Chrome.

Method 2: Disabling Incognito Mode in Chrome

If you are using Google Chrome as your preferred web browser on your Mac and want to disable incognito mode, follow these steps:

• Open Chrome on your Mac by clicking on the Chrome icon in your dock or by searching for it using Spotlight.
• In the top-right corner of the Chrome window, click on the three vertical dots to open the menu.
• From the dropdown menu, select “Settings.”
• Scroll down to find the “Privacy and security” section and click on “Privacy and security” to expand the options.
• Within the “Privacy and security” section, click on “Security”
• Under the “Security” section, you will find the option “Enable Chrome’s incognito mode.”
• Toggle off the switch next to “Enable Chrome’s incognito mode” to disable incognito mode.

Once you have followed these steps and turned off incognito mode, any new windows or tabs you open in Google Chrome will no longer be in incognito mode.

In addition to disabling incognito mode, you can also clear your browsing history in Chrome by going back to the “Privacy and security” section. Click on “Clear browsing data” to remove your browsing history, cookies, and other site data.

Now that you know how to disable incognito mode in Chrome , let’s move on to the next section to learn how to turn it off in Firefox.

Method 3: Turning Off Incognito Mode in Firefox

If you are using Firefox as your web browser on your Mac and wish to disable incognito mode, follow these steps:

• Open Firefox on your Mac by clicking on the Firefox icon in your dock or by searching for it using Spotlight.
• In the menu bar at the top of the screen, click on “Firefox” and then select “Preferences” from the dropdown menu.
• A new tab will open with the Firefox preferences .
• In the left sidebar, click on “Privacy & Security” to open the privacy settings.
• Under the “History” section, find the option “Firefox will” and select “Remember history” from the dropdown menu.
• Close the preferences tab.

By following these steps, you have successfully disabled incognito mode in Firefox. Now, any new windows or tabs you open in Firefox will not be in incognito mode, and your browsing history will be saved.

Remember that disabling incognito mode does not clear your existing browsing history. If you want to delete your browsing history, you can do so by clicking on “History” in the menu bar, then selecting “Clear Recent History” and choosing the desired timeframe and content to clear.

Now that you know how to turn off incognito mode in Firefox, let’s move on to the next section to learn how to disable private browsing in Opera.

Method 4: Disabling Private Browsing in Opera

If you are using Opera as your web browser on your Mac and want to disable private browsing mode, follow these steps:

• Open Opera on your Mac by clicking on the Opera icon in your dock or by searching for it using Spotlight.
• In the top-left corner of the Opera window, click on “Opera” in the menu bar.
• From the dropdown menu, select “Preferences.”
• A new tab will open with the Opera settings.
• Under the “Private Browsing” section, find the option “Open new private tabs with” and select “Start page” from the dropdown menu.

By following these steps, you have successfully disabled private browsing mode in Opera. Any new tabs you open in Opera will no longer be in private browsing mode, and your browsing history will be saved.

Remember that disabling private browsing mode does not clear your existing browsing history. If you want to delete your browsing history, you can do so by clicking on the “History” icon in the sidebar, then selecting “Clear browsing history” and choosing the desired timeframe and content to clear.

Now that you know how to disable private browsing in Opera, let’s move on to the next section to learn how to turn off private windows in Microsoft Edge.

Method 5: Disabling Private Window in Microsoft Edge

If you are using Microsoft Edge as your web browser on your Mac and wish to disable private windows, follow these steps:

• Open Microsoft Edge on your Mac by clicking on the Microsoft Edge icon in your dock or by searching for it using Spotlight.
• In the top-right corner of the Microsoft Edge window, click on the three horizontal dots to open the menu.
• In the left sidebar, click on “Privacy, search, and services” to open the privacy settings.
• Scroll down to find the “InPrivate browsing” section.
• Under the “InPrivate browsing” section, click on the “Only save what I manually copy and paste” option.

By following these steps, you have successfully disabled private Windows in Microsoft Edge. Now, any new windows or tabs you open in Microsoft Edge will not be in private mode, and your browsing history will be saved.

Remember that disabling private windows does not clear your existing browsing history. If you want to delete your browsing history, you can do so by clicking on the “History” icon in the toolbar, then selecting “Clear browsing data” and choosing the desired timeframe and content to clear.

That’s it! You now know how to disable private windows in Microsoft Edge.

Throughout this article, we have explored different web browsers and learned how to turn off incognito mode or private browsing on a Mac. Remember that disabling these features means that your browsing history and data will be saved, so make sure to clear your history if needed.

In conclusion, understanding how to disable incognito mode or private browsing in popular web browsers on your Mac can be useful when you want to save your browsing history or prevent others from accessing your computer. By following the methods outlined in this article, you can easily turn off incognito mode or private browsing in Safari, Chrome, Firefox, Opera, and Microsoft Edge.

For Safari users, disabling incognito mode involves adjusting the settings in the Preferences menu. In Chrome, you can toggle off the incognito mode switch in the Privacy and Security settings. Firefox users can disable private browsing by changing the browser history settings. Opera users can turn off private browsing by selecting the Start page option for new private tabs. And in Microsoft Edge, you can disable private windows by choosing the Only save what I manually copy and paste option in the InPrivate browsing settings.

Remember that disabling incognito mode or private browsing does not clear your browsing history. If you want to remove your browsing history, you can do so through the browser’s specific clearing options. It’s essential to stay aware of your browsing habits and take the necessary steps to protect your privacy and security online.

By following the methods provided in this article, you can easily customize your browser settings to suit your preferences and browsing needs. Whether you’re browsing for work, personal use, or sharing a computer with others, knowing how to turn off incognito mode or private browsing on your Mac gives you better control over your online activities.

Now that you know the different methods for disabling incognito mode or private browsing in popular web browsers on your Mac, you can enjoy a more customized and secure browsing experience.

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Next Level Incognito: Private Browsing on Safari

In today's era of technology, safeguarding privacy is of utmost importance. It is essential to understand how to navigate the internet. Fortunately, Safari, the web browser developed by Apple, includes a feature known as Private Browsing, which assists users in browsing the web with increased privacy protection. 

What exactly does Private Browsing entail on Safari? How does it differ from other privacy modes, such as Incognito? How to turn off incognito on iPhone and how to turn on incognito mode on iPhone? Let's explore the realm of Safari browsing and discover some tips for utilizing it effectively on both iPhone and Mac devices.

What is Safari?

Apple’s Safari browser is well known for its integration and user-friendly design, on all Apple devices. It offers speed, efficiency, and a range of features to improve the browsing experience. With a user interface and strong security measures, Safari ensures privacy and data protection for its users.

Safari's sleek design and easy connection with Apple services create an experience across all devices. Its reputation for speed and security makes it a popular choice among users who value safety. As the default browser, on Apple products, Safari continues to improve by adding features to provide a secure browsing experience.

What is Private Browsing on Safari?

Safari's Private Browsing feature is well known for boosting user privacy while browsing the web. When Private Browsing Safari mode is activated, Safari incognito mode ensures that no browsing history, cookies, or other website data are stored. This allows users to explore the internet without leaving any traces of their online activities on the device, which is particularly useful in situations where privacy is essential, such as when using a public computer or accessing sensitive information on a shared network.

In addition to preventing the storage of browsing history and cookies, Private Browsing mode in Safari also blocks tracking cookies and ads that could compromise user privacy. By providing a separate browsing session apart from the main browser window, Private Browsing Safari offers users a secure and private environment for web surfing. Whether users are shopping, conducting research, or simply browsing online, the assurance provided by Private Browsing Safari mode ensures that their personal information and online activities remain shielded from unwanted eyes.

The Benefits of Using Safari Private Browsing

Safari Private Browsing function provides users numerous advantages that enhance the safety and security of their browsing. A key benefit is the option to surf the internet without leaving behind any digital traces. Safari incognito mode ensures that browsing history, cookies, and other site data are not stored on the device, helping users protect their privacy and remain anonymous, especially when dealing with sensitive information or using public devices. This feature is particularly beneficial for users who prioritize discretion and wish to avoid others from peeking into their browsing history or monitoring their online actions.

Moreover, Safari's Private Browsing mode protects users against specific online tracking and personalized advertising types. Through the prevention of cookies and other tracking tools, Private Browsing enables users to evade tracking between websites and stops advertisers from creating detailed profiles of their online actions. This improves privacy and decreases the chance of facing intrusive advertisements and personalized marketing strategies while surfing the internet. Those worried about online privacy and data safety can find a proactive solution in Safari's Private Browsing feature to minimize the dangers of online tracking and data gathering.

Additionally, the connection between Safari and additional Apple services and functions adds to the advantages of Safari incognito mode. Using tools such as iCloud Keychain for protecting passwords and Intelligent Tracking Prevention for blocking cross-site tracking, Safari offers users a full range of resources to protect their online privacy and security . Using Safari's overall approach to privacy across its ecosystem, users can have a smooth browsing experience while still having authority over their personal information and digital identity.

Is it Better than Incognito Mode?

Comparing Private Browsing on Safari to Incognito Mode in other browsers reveals nuanced differences that may influence users' preferences. While both features serve the primary purpose of enhancing privacy and security during browsing sessions, Safari's implementation of Private Browsing offers unique advantages tailored to the Apple ecosystem. 

One notable difference is Safari's seamless integration with other Apple services, allowing users to leverage features such as iCloud Keychain for password management and Safari's Intelligent Tracking Prevention for enhanced privacy protection.

Moreover, Safari's commitment to privacy extends beyond individual browsing sessions, with features like Intelligent Tracking Prevention working in the background to block trackers and prevent cross-site tracking across multiple browsing sessions. This holistic approach to privacy sets Safari's Private Browsing apart from standard Incognito Mode offerings, as it actively protects users' online activities beyond the confines of a single browsing session.

While the decision between Private Browsing on Safari and Incognito Mode iPhone ultimately depends on individual preferences and needs, Safari's integration with the Apple ecosystem and proactive privacy measures position it as a compelling choice for users seeking enhanced privacy and security while browsing the web.

How to Go Incognito on iPhone?

Wondering how to go incognito on iPhone? Here's how you can turn your smartphone into an incognito iPhone:

If you are using iOS 17:

• Open the Safari browser;
• Tap the tabs button (It looks like two overlapping squares);
• Swipe to the Private tabs and open the tab you wish (or press the plus symbol for a new private tab Safari)

If you are using iOS 16 or older versions:

• Tap the tabs button or Start Page to show grouped tabs;
• Tap Private and then Done.

How to Go Incognito on Mac?

If you're using a laptop and want to go incognito on Mac, follow these steps to find out how to open private browser on Mac:

• Open Safari on your Mac by pressing on the Safari icon.
• Click on "File" in the menu bar at the top of the screen.
• Select "New Private Window" from the drop-down menu.
• A new private window Safari will open, indicating that you're in Private Browsing mode.

How to Turn off Private Browsing on iPhone or iPad?

If you want to turn off incognito mode on iPhone or turn off private browsing on iPad, simply follow these steps:

• Open Safari on your device.
• Tap the Tabs icon in the bottom-right corner of the screen.
• Tap "Private" to switch back to regular browsing mode.
• You will exit incognito mode, and your browsing session will now be normal. Safari will resume storing your browsing history and other data.

With these steps, you can easily turn off “incognito” iPhone browsing.

How to Turn off Private Browsing on Mac?

Turning off Private Browsing on your Mac is just as easy:

• In Safari, click on "File" in the menu bar (located in top left corner).
• Select "New Window" to open a regular browsing window.
• Close any existing Private Browsing windows or tabs.
• You're now back to browsing in regular mode on your Mac.

Can Private Browsing Be Traced on iPhone?

Using Private Browsing on Safari gives users a bit of privacy since it doesn't keep a record of their browsing history and cookies locally on the device. However, it's important to understand that it doesn't guarantee complete anonymity. Even though local data isn't stored, certain parties like internet service providers (ISPs) or network administrators can still monitor what users do online. So, while Private Browsing Safari stops the browser from saving visited websites, it doesn't make users completely invisible online.

Moreover, websites have ways to track users using things like IP addresses and device identifiers. Although private mode Safari can stop websites from seeing browsing history and cookies from the current session, they can still gather other identifying information. Therefore, while using Private Browsing on an iPhone offers some privacy protection, it's crucial for users to be careful and mindful of their online actions, especially when dealing with sensitive data on public networks .

How to Improve Privacy Even More?

Apart from the default privacy options in Safari, users have the opportunity to increase their online privacy by taking extra measures. Utilizing browser add-ons or extensions can be a useful approach to enhancing privacy. Ad blockers, for instance, are effective in stopping bothersome ads and tracking scripts from appearing on websites, which helps reduce the chances of being tracked online and enhances the speed and efficiency of browsing.

Moreover, it is advisable to utilize a virtual private network (VPN) to secure your internet connection and safeguard your digital actions. With a VPN, your online data will be directed through a secure server, concealing your IP address and deterring outside entities from tracking your web usage. This precaution is particularly crucial when accessing unsecured networks or public Wi-Fi, as there is an elevated threat of data interception and monitoring. By encrypting your digital traffic through a VPN, you can experience heightened levels of privacy and protection online, irrespective of where you are or the type of network you are connected to. You can even level it up with a decentralized VPN, such as Mysterium VPN , for even more security. Since it is decentralized, unlike other VPN providers, server-wide breaches become impossible.

Enhancing privacy on the internet also involves maintaining strong password practices. Employing a reliable password manager enables users to create and securely store distinct, intricate passwords for every online account, decreasing the likelihood of data breaches and unauthorized entry. Furthermore, activating two-factor authentication (2FA) whenever feasible provides an added level of protection to online accounts, offering further defense against unauthorized access to sensitive information. Through the implementation of effective password management techniques and the integration of supplementary security measures such as 2FA, individuals can greatly boost their online privacy and defend themselves against cyber risks.

To sum up, using Private Browsing Safari gives users a convenient way to surf the internet while ensuring privacy and security. Whether you're on an iPhone or Mac, enabling Private Browsing is simple and fast, giving you peace of mind while online, especially on unsecured connections. However, it's important to note that although Private Browsing Safari can boost your privacy, it's not a foolproof method for anonymous browsing. Be cautious and mindful of your online actions, especially when handling sensitive data on public networks. With Safari's Private Browsing function, you can enhance your online privacy while enjoying a smooth browsing experience on your Apple devices.

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If You've Ever Used Incognito Mode On Your Computer's Web Browser, We've Got Some Bad News...

If you’ve ever used incognito mode on your computer’s web browser, we’ve got some bad news….

For those of you who have a habit of using your web browser’s Incognito Mode, we’ve got some news that is super important to understand!

Internet users may utilize private browsing, (aka Incognito mode) for several different reasons.

Have you ever searched a crazy medical question, or maybe you’ve looked up different careers on your work computer that you didn’t want showing up in the history log?

If you answered yes to any of the above, we have some bad news for you…

Now Incognito mode on major web browsers like Google Chrome, Safari, and Firefox can prevent a family member or friend from viewing your history on the device you privately browsed on, according to Norton, an antivirus and anti-malware software company .

However, it’s important to note, and you may not want to hear this, but by privately browsing, the websites you visit, your ISP, and other third parties can still track your activity online, explains Norton .

According to McAfee, a widely known computer security company , internet service providers, schools, and even websites you log into while searching in Incognito can view what you’ve browsed online.

I also really do hate to break it you, but there’s more.

Private browsing also, does not stop third-party groups from tracking you online according to Norton , which is pretty scary to think about.

And neither can it stop viruses or malware from infecting your computer, says Kaspersky, a cybersecurity company , which is also frightening.

So the next time you use Incognito Mode on your computer’s web browser, remember that you are never truly anonymous online.

Seriously. Read it: If You’ve Ever Used Incognito Mode On Your Computer’s Web Browser, We’ve Got Some Bad News…

Safari User Guide

• Get started
• Go to a website
• Bookmark web pages to revisit
• See your favourite websites
• Use tabs for webpages
• Import bookmarks and passwords
• Pay with Apple Pay
• Autofill credit card info
• View links from friends
• Keep a Reading List
• Hide ads when reading
• Translate a web page
• Download items from the web
• Add passes to Wallet
• Save part or all of a webpage
• Print or create a PDF of a webpage
• Interact with text in a picture
• Change your homepage
• Customise a start page
• Create a profile
• Block pop-ups
• Make Safari your default web browser
• Hide your email address
• Manage cookies
• Clear your browsing history
• Browse privately
• Prevent cross-site tracking
• See who tried to track you
• Change Safari settings
• Keyboard and other shortcuts

Browse privately in Safari on Mac

When you browse privately , the details of your browsing aren’t saved and the websites you visit aren’t shared with your other Apple devices.

Open Safari for me

Browse privately one time

A private browsing window has a dark Smart Search field with white text.

Browse as you normally would.

When you use Private Browsing:

Browsing initiated in one tab is isolated from browsing initiated in another tab, so websites you visit can’t track your browsing across multiple sessions.

Webpages you visit and your AutoFill information aren’t saved.

Your open web pages aren’t stored in iCloud , so they aren’t shown when you view all your open tabs from other Apple devices.

Your recent searches aren’t included in the results list when you use the Smart Search field.

Items you download aren’t included in the downloads list. (The items do remain on your computer.)

If you use Handoff , private browsing windows aren’t handed off to your iPhone, iPad, iPod touch or other Mac computers.

Changes to your cookies and website data aren’t saved.

Websites can’t modify information stored on your Mac, so services normally available at such sites may work differently until you use a non-private window.

Note: None of the above applies in non-private Safari windows you may have open.

Always browse privately

Click the “Safari opens with” pop-up menu, then choose “A new private window.”

Open Desktop & Dock settings for me

Stop browsing privately

Do any of the following to further enhance privacy:

Delete any items you downloaded while using private windows.

When you use Private Browsing, Use advanced tracking and fingerprinting protection is turned on by default. This setting blocks connections to data collection companies that use advanced fingerprinting techniques (a way of identifying your device based on data gathered while you browse), and known tracking parameters are removed from all URLs. You can turn this setting on for all browsing; see Change Advanced settings in Safari . Some website features may be affected when advanced tracking and fingerprinting protection is turned on. If the website you’re viewing is affected, choose View > Reload Reducing Privacy Protections.

Besides using private windows, you can manage cookies and data stored by all websites and prevent cross-site tracking .

If you forget to use a private window, you can clear your browsing history .

More From Forbes

Why google chrome still tracks you.

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If you’re one of the billions relying on Chrome as your default browser, then Google’s worrying new tracking update will impact you—here’s what you need to know...

New Chrome tracking warning impacts billions of users

And so, the ongoing debacle around Google’s so-called deprecation of the tracking cookies that underpin Chrome’s advertising machine rolls on for another year. We had expected these nasty little trackers to be banished by the year-end, but we’ve just been warned it will be some time in 2025—at the earliest—before they’re gone.

Let’s be very clear—these cookies bring no user benefit at all, it’s inarguably in the best interests of Chrome’s billions of users that they go for good. But the targeted marketing industry they feed needs an alternative, and that means Google needs to design and deploy it. Regulators are running the process, essentially, and so Google has no alternative but to work to their schedule, requirements and priorities.

Google’s answer is its so-called Privacy Sandbox —essentially an evolving collection of (potentially) more privacy-centric solutions that give marketeers what they need while protecting users from the tracking abuses that have made so many headlines.

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Or as Google puts it, “the Privacy Sandbox initiative aims to create technologies that both protect people's privacy online and give companies and developers tools to build thriving digital businesses. The Privacy Sandbox reduces cross-site and cross-app tracking while helping to keep online content and services free for all.”

The problem is that Google sits both sides of the fence on this—the world’s most valuable online advertising machine as well as the developer of the browser technology responsible for protecting the privacy of billions of users.

If that sounds awkward, that’s because it is.

Bad tracking cookies—as opposed to good identity assuring session cookies—were due to be eradicated in 2023 until this latest update—itself a delay. The timing is being driven by an ongoing process between Google and the UK’s Competition and Markets Authority (CMA), which is seeking to assure the interests of the wider marketing industry—not just Google’s—are factored into what happens.

And while in its quarterly report just out, the CMA acknowledges that “Google has followed the required process set out in the commitments and is engaging with us (and the ICO) to resolve our remaining concerns ahead of third-party cookie deprecation,” the CMA also says it has concluded that “further progress is needed by Google to resolve our competition concerns ahead of deprecation.”

For its part, Google says that “we recognize that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem. It's also critical that the CMA has sufficient time to review all evidence including results from industry tests, which the CMA has asked market participants to provide by the end of June.”

All of which has led to this latest delay.

“Given both of these significant considerations,” Google says, “we will not complete third-party cookie deprecation during the second half of Q4. We remain committed to engaging closely with the CMA and ICO and we hope to conclude that process this year. Assuming we can reach an agreement, we envision proceeding with third-party cookie deprecation starting early next year.”

Google has looked at various alternatives to tracking cookies as part of its Privacy Sandbox, the latest being high-level topics to guide advertising rather than very specific browsing histories, and collating users into similarly themed groups rather than digitally fingerprinting them individually.

But the ad industry argues that this creates an asymmetry of information between Google and the rest, and that competition will be skewed with too much power in the search giant’s hands; poacher/gamekeeper optics, essentially.

Unfortunately, all this is irrelevant if you’re a Chrome user—it’s just kicking the death of tracking cookies further down the road. And while we can hope that this process is heading to a conclusion on this latest timetable, there’s absolutely no guarantee there won’t be further delays if not some form of long drawn out stalemate.

Meanwhile, users clearly have the choice of opting for a non-cookie browser such as Firefox or Safari—for those using Apple devices, or to switch on Chrome’s Incognito Mode, which isn’t perfect but is much more private than standard browsing.

This latest delay was fairly predictable, and a few months down the line we’ll know whether Google is any closer to ironing out the current difficulties in designing a new system that can work at the same vast scale as tracking cookies. It might be that the devil you know mantra is somewhere behind the scenes, and it’s actually in much of the industry’s interests to keep the status quo for some time to come.

As I’ve said before, the fast emergence of AI as a search alternative is coming up alongside this cookie debate, and that will change the narrative as well as creating a whole raft of new privacy and tracking concerns of its own.

Meanwhile, we can take some comfort from the fact that Chrome’s user base is far better informed as to the tracking mechanics at play than was the case all those years ago, when Google first assured that cookies would soon be gone.

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The Truth About Safari’s Privacy: Tracked even in Incognito Mode

While Safari is generally considered a secure browser for iOS users, a recent discovery by iOS developer Mysk raises concerns about potential user tracking. This article delves into the technical aspects of the vulnerability, its implications for user privacy, and potential mitigation strategies.

A Vulnerability in Safari: Tracking iOS Devices Even in Incognito Mode

Source: Slashgear

The URI Scheme Vulnerability

The core of the issue lies in a specific URI scheme used by Safari. URI (Uniform Resource Identifier) schemes define how a resource should be accessed. In this case, the scheme allows alternative app stores to be installed directly from a website. However, the vulnerability lies in Safari’s behavior.

Even when a website is not a legitimate app store, Safari attempts to process the URI scheme. This unintended behavior creates an opportunity for malicious websites to exploit the vulnerability for tracking purposes.

Client ID Exposure and Tracking Mechanisms

Mysk’s demonstration, captured in a video, showcases how a website with just ten lines of code can trigger this vulnerability. When a user visits such a website, Safari initiates a download attempt to install a non-existent app store.

While this download fails due to an authorization error, the process exposes a unique identifier associated with the user’s device – the Client-ID. This identifier can potentially be in use to track the user’s device across different websites.

The concern intensifies when additional website features like “adpURL” and “storeAccountName” are taking place. If these features are compatible, they can potentially facilitate the sharing of the Client-ID between websites, further consolidating a user’s online footprint.

Bypassing Incognito Mode: A Broken Security Guarantee

One of the most concerning aspects of this vulnerability is that it circumvents the privacy protections offered by Safari’s incognito mode. Typically, incognito mode prevents the browser from storing browsing history, theoretically hindering user tracking.

However, this vulnerability can still expose the Client-ID and allow it to be in use for tracking, even when browsing in incognito mode. This effectively breaks the security guarantee associated with incognito browsing.

Geographical Scope and Mitigation Strategies

There is a geographical limitation to this vulnerability. It currently affects only iOS devices in the European Union (EU) region. This is because Apple is obligated to allow alternative app stores within the EU, necessitating the implementation of the specific URI scheme in Safari for that region. Users in other regions currently do not experience any impact.

The most straightforward mitigation strategy for EU users is to consider using a different browser besides Safari. Many alternative browsers for iOS, such as Firefox or Chrome, are known for implementing stronger tracking prevention mechanisms. These browsers can block attempts to access the vulnerable URI scheme and prevent the exposure of the Client-ID.

While switching browsers offers immediate protection, it’s equally important to raise awareness about this vulnerability and encourage Apple to address it with a software update. A patch that modifies Safari’s behavior to only process the URI scheme for legitimate app store installations would effectively close this vulnerability.

Beyond Mitigation: Considerations for User Privacy

The discovery of this vulnerability highlights the ongoing struggle for user privacy in the digital age. Even with established security measures like incognito mode, vulnerabilities can exist.

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Users should be aware of these potential shortcomings and exercise caution when browsing the internet. Here are some additional considerations for user privacy:

• Being Selective About Visited Websites: It’s crucial to be cautious about the websites you visit, especially those with unfamiliar or untrustworthy content. Refrain from clicking on suspicious links or downloading content from unknown sources.
• Utilizing Privacy Extensions: Several privacy extensions are available for iOS browsers that offer additional tracking prevention features. These extensions can further bolster user privacy by blocking tracking scripts and cookies.
• Staying Informed About Updates: Regularly updating your iOS device and installed browsers allows you to benefit from the latest security patches and vulnerability fixes released by Apple and browser developers.

Technical Deep Dive: Understanding the URI Scheme Vulnerability

URI Scheme Mechanics: A URI (Uniform Resource Identifier) acts like an address that tells your device how to access a specific resource. It consists of various components, including the scheme (e.g., http, https), domain name, and path. In this case, the vulnerable scheme enables the installation of app stores directly through a website.

Safari’s Overzealous Processing: The vulnerability arises because Safari attempts to process the app store installation scheme even when the website itself is not a legitimate app store. Malicious actors can exploit this behavior to trigger the download attempt and expose the Client-ID.

Client-ID Demystified: The Client-ID is a unique identifier assigned to each device by Apple . While it can serve legitimate purposes within the Apple ecosystem, its exposure in this context allows for potential cross-site tracking.

“adpURL” and “storeAccountName”: These additional website features, if compatible, can potentially facilitate the sharing of the Client-ID between websites. “adpURL” might be used to pass information related to advertisements displayed on the website, while “storeAccountName” could be linked to a specific app store account. When combined with the Client-ID, this information could be used to build a more comprehensive profile of a user’s online activity.

Incognito Mode Bypass: The Technical Explanation: Incognito mode typically achieves privacy by preventing the storage of browsing history and cookies. However, in this case, the Client-ID exposure occurs at the network layer, before traditional browser history is even created. This bypasses the intended privacy protections of incognito mode.

The exposed vulnerability in Safari underscores the importance of continuous vigilance in protecting user privacy. While mitigation strategies exist, a permanent solution requires Apple to address the vulnerability with a software update.

By understanding the technical aspects of the vulnerability and adopting a comprehensive approach to online privacy, users can minimize the risks associated with online tracking and protect their devices.

This incident also serves as a reminder for developers and technology companies to prioritize robust security measures and implement them with meticulous attention to detail. By working together, users, developers, and tech companies can strive towards a more secure and privacy-conscious digital environment.

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About the author Abdullah I'm the ANDROID & CUSTOM ROMs EXPERT of GizChina for the past 5 years. With an unwavering passion for all things tech and a love for exploring the limitless possibilities of Android devices, I'm thrilled to be part of this incredible community.

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EU feature to download apps from websites leaves users vulnerable to being tracked... even in Incognito Mode

Is it wrong to point out the irony?

One of the many changes Apple implemented to follow EU legislation allows users to download third-party apps directly from websites . It lets users skirt using the App Store and paying the fees related to the store. But (rather ironically), the tech that powers this feature has left EU Safari users vulnerable to being tracked across the web – even if they use Incognito mode.

The recent discovery by iOS developer Mysk turns the spotlight on a rather pesky URL scheme vulnerability. Safari on the best iPhones allows users to be tracked across the web, regardless of their browsing settings. These schemes are basically the internet’s way of directing traffic, and in this case, they should be helping users install apps from alternative web stores. However, Safari seems a bit overzealous, trying to process these schemes even from dodgy websites.

How are EU Safari users vulnerable?

This Safari bungle leads to the exposure of a unique identifier for your device: the Client-ID. This little number can then be tracked across various websites. It's exactly what the "Ask Not to Track" feature blocks. Even worse, this tracking fiesta can continue unabated even when you're browsing in incognito mode, where you'd expect your privacy to be protected.

For users in the EU, this is particularly bothersome since EU regulations require Apple to allow these alternative app stores, making them susceptible to this issue. Outside the EU, users remain unaffected.

The fix? While waiting for Apple to pull up their socks and patch this issue, switching to another browser like Firefox or Chrome might just be your best bet. These browsers have a stronger track record of not letting sneaky tracking schemes slip through the net.

Also, remember basic tips to keep your device secure. Update your devices and browsers regularly, and maybe invest in some good privacy extensions. After all, it’s better to be safe than sorry.

More from iMore

• Apple opens the floodgates in Europe: Alternative app stores and more
• Opera welcomes parts of Apple's proposed DMA-compliant plan
• Spotify, Epic and more brand Apple's changes 'a mockery of the DMA"

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Connor is a technology writer and editor, with a byline on multiple platforms. He has been writing for around seven years now across the web and in print too. Connor has experience on most major platforms, though does hold a place in his heart for macOS, iOS/iPadOS, electric vehicles, and smartphone tech.

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