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Lonely Planet's Best in Travel 2024

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After a one year hiatus, Lonely Planet's annual bestseller returns to mark our 50th anniversary. This special edition sets the travel agenda for the year to come, with a comprehensive and inspirational list of 50 incredible destinations to experience over the forthcoming year. Expect a mix of emerging travel hotspots, underappreciated or criminally overlooked places and fresh-takes on well-known destinations.

 An expert panel judge and select 5 ranked lists of 10 destinations, covering the themes of: Top 10 Countries, Top 10 Regions, Top 10 Cities, Top 10 Best Value Destinations and Top 10 Sustainable Travel Destinations  - Voted on by Lonely Planet's writers, staff and community - Each destination profile features timely reasons to visit in 2024, expertly curated itineraries and practical advice to have the best travel experience when visiting

Top 10 Countries: Mongolia; India; Morocco; Chile; Benin; Mexico; Uzbekistan; Pakistan; Croatia; St Lucia Top 10 Regions: Western Balkans' Trans Dinarica Cycling Route; Kangaroo Island, South Australia; Tuscany, Italy; Donegal, Ireland; País Vasco, Spain; Southern Thailand; Swahili Coast, Tanzania; Montana, USA; Saafelden Leogang, Austria; Far North Scotland Top 10 Cities:  Nairobi, Kenya; Paris, France; Montreal, Canada; Mostar, Bosnia; Philadelphia, USA; Manaus, Brazil; Jakarta, Indonesia; Prague, The Czech Republic; Izmir, Turkey; Kansas City, Missouri Top 10 Sustainable Travel Spots:  Spain; Patagonia, Argentina & Chile; Greenland; Wales' Trails; The Portuguese Way / Caminho Português de Santiago; Palau; Hokkaido, Japan; Ecuador; Baltic Trails of Estonia, Latvia, Lithuania; Eco-lodges in South Africa Top 10 Best Value Destinations: The Midwest, USA; Poland; Nicaragua; Danube Limes, Romania; Normandy, France; Egypt; Ikaria, Greece; Algeria; Southern Lakes & Central Otago, New Zealand; Night trains, Europe

ISBN: 9781837581061

Edition: 2024

Publication Date: October 2023

Writers: Lonely Planet

224 pages | Dimensions: 165mm width × 210mm height

Next edition due: Not yet determined

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Where now for travel? Lonely Planet closures point to an uncertain future

As the travel publisher closes its Melbourne and London offices, a guidebook writer asks what’s next for an industry in crisis

Covid-19 has changed everything. In particular, it has changed everything about travel. As a Lonely Planet writer you learn fast that change is the only constant on the road. Still, no one was expecting the changes announced last week: that Lonely Planet is to close its Melbourne production facility and London offices “almost entirely”, as well as its magazine and Trade and Reference division. The famous guidebooks will continue to be published through the company’s Dublin and Tennessee offices, but they will also face some job cuts.

As travel has outpaced the growth of the global economy for the last eight years, Lonely Planet has grown to become the world’s largest travel publisher, accounting for 31.5% of the global guidebook market. But with planes grounded, borders closed and people quarantined, where travel is headed next is anyone’s guess. “[It’s] a sad and difficult day for all of us in the Lonely Planet family,” wrote managing director of publishing, Piers Pickard.

Certainly, the closure of Lonely Planet’s original headquarters in Melbourne is the end of an era. It was in Melbourne that co-founders Tony and Maureen Wheeler set up shop in 1973 after finishing their epic overland journey from London across Asia to Australia. They published an account of the journey in Across Asia on the Cheap, a stapled together volume featuring hand-drawn maps and the nowfamous logo, designed by Tony. It sold 1,500 copies. Encouraged by its success, the Wheelers followed with guides to Nepal, Africa, New Zealand and New Guinea.

In 1977’s Africa on the Cheap, readers were advised to enjoy the “Bonadir weavers and old mosques” of Mogadishu, while a guide to the Middle East offered advice on hitch-hiking to Baghdad from Syria. But, it was the success of the 1981 India guide that put Lonely Planet in the backpacks of many young traveller hungry for foreign experiences.

“I remain proud of what Lonely Planet achieved,” says Tony Wheeler. “I’m always delighted when people say, ‘I wouldn’t have gone there if LP hadn’t have given me a push, showed me the way.’”

Ryan Ver Berkmoes, the veteran writer, one-time Lonely Plant publisher and author of 130 guidebooks, describes the company under Tony and Maureen, as “the friend you wanted next to you at the bar in the country you’d just landed in. Full of smart, savvy advice so you could start having a great trip. It was a rollicking and amazing place where you made friends worldwide.”

I signed up in 1999 to research Ethiopia and – as with millions of other travellers – subsequent Lonely Planet trips provided foundational life experiences. I healed a broken heart researching the desert landscapes of Namibia. Years in Italy taught me to appreciate life’s simple pleasures. When my mother died, my grieving father joined me in Sicily. A working-class man who never travelled for pleasure, he was consoled by the cavalcade of treasures we saw. Last week, a friend phoned from Benghazi, Libya, to enquire about my health and safety – a poignant irony given that he now lives in a city run by militias.

While part of the company’s mission was undoubtedly to introduce readers to offbeat or struggling nations, Ver Berkmoes emphasises the role Lonely Planet played in popularising travel in people’s lives. “It wasn’t just places like Libya, Burma (Myanmar) or Timor-Leste, there were few mainstream, widely available guidebooks for much of the planet” he explains. “Lonely Planet helped take the foreign out of foreign travel.”

The company has also been a technology pioneer. There was a Lonely Planet blog in 1994, five years before the word “blog” was coined. A website followed, along with CitySync guidebooks on PalmPilots. Most innovative of all was the online traveller’s forum, Thorn Tree, launched in 1996. According to Jane Rawson, one of its first moderators: “A tiny web team was set up and told to figure out what the internet was and whether it was useful to travellers.” In 2016, Lonely Planet’s online community topped 10 million. Social media, it turns out, was kind of a big thing.

But there has been upheaval and concern, too, including two company sales, first to the BBC in 2007 for £130m, then to US-based NC2 media in 2013 at the much-reduced price of £51.5m. Challenged by tough market conditions (guidebook sales fell 40% between 2007 and 2012, but have since recovered 27%) and online firms, such as Expedia, TripAdvisor and Google, the company sought to diversify into a multimedia business with TV, magazines, mobile apps, a blogging platform and e-commerce partnerships. Yet, through all this, Lonely Planet continues to finance multi-week research trips to update its guidebooks, and is now the only publisher that does so.

In many ways, the company’s fortunes mirror the evolution of mass tourism. In 1973, the year Lonely Planet was founded, the US budget airline Southwest turned its first profit and showed the reliability of low-cost air travel. Since then, tourism has increased as travel has become more accessible. In 2017, the UN World Tourism Organization estimated that the world might see 1.8 billion travellers by 2030. That was before Covid-19. Now, even Sir Stelios Haji-Ioannou of easyJet, the second largest budget airline in Europe, thinks his company will feel like a startup again once national lockdowns are lifted.

Asked where travel will go now, Tony Wheeler says: “I don’t think the current crisis is going to end the role of the traditional guidebook – whether it’s in print or digital. I’ve already got the new LP guidebooks for travels I had intended to make later this year.”

Ver Berkmoes also believes guidebooks will endure: “Once we start travelling again … so many old faces and brands will be gone. People will need that friend next to them in the bar with loads of smart advice.”

He should know, as during his time at Lonely Planet he weathered two catastrophes that ravaged the travel industry – the 9/11 terrorist attacks in 2001 and the 2004 Boxing Day tsunami, which devastated large parts of Asia. “The 9/11 attacks had a profound effect on the company. People stopped travelling and bookshops returned all their guidebooks,” says Ver Berkmoes. “The company lost dozens of talented people. It was wrenching for everyone. But travel did come back and so did Lonely Planet.”

In contrast, the tsunami galvanised the company to help in a huge humanitarian effort. The Wheeler’s donated relief funds and significant resources were deployed to assist where possible. “We had people on the ground in all the most affected areas and we scouted for projects that would make a difference,” says Ver Berkmoes. “There was a comprehensive part of the website that answered practical questions such as: how can I help? where should I travel? how do I get home?”

They are the same questions that many people are asking now, which is why the company’s commitment to its guidebooks is reassuring. If the future of travel looks more like the past – fewer trips with logistical challenges that are more carefully considered given new risks and uncertainty – then trustworthy travel information will be of great value. As I write, there are Lonely Planet writers emerging from lockdown in Beijing. They have a view of the road ahead.

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How Lonely Planet sparked a travel revolution: 'It's a good thing to go places'

One couple's love of travel turned into Lonely Planet – a treasure trove of wisdom used by millions of people to travel well on a budget

Left: A 1950s rickshaw in Karachi, Pakistan Right: The Wheelers in Dunedin, New Zealand, 1974 Images: Tony/Maureen Wheeler

Fifty years ago, a book changed the world. It changed the way we navigated places and experienced different cultures. And it all came about by accident. 

In October 1973, the first in what would become the Lonely Planet imprint was published. The previous year, newlyweds Tony and Maureen Wheeler had left England with £400 between them, a second-hand minivan bought for £50 and an aim to reach Australia, but not much of a plan beyond that. 

“When Maureen and I met, one of the first topics of conversation was travel, so travel had always been on our itinerary from the start,” Tony Wheeler tells The Big Issue. 

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“We just decided we would do the Asia Overland Trip (later better known as ‘the hippie trail’). The plan was we would leave London, we would get to Australia, we would spend all the money we had to get there. Then we would work in Australia – because at that time, you didn’t need a visa, you could just turn up – for a few months and then fly back to London.  

“But we had so much fun that we decided we’d spend another year getting back. People kept asking us: What did you do? Where did you go? How did you do it? So we made a book out of it, and away we went.” 

That book was called Across Asia on the Cheap and the Lonely Planet story began. Along with it, a travel revolution. 

In 50 years, Lonely Planet guides have sold over 150 million copies. Through the decades they allowed explorers to venture off the beaten path, on a budget that opened up travelling to everybody.  

“Looking back, if you were really an economiser you did one of two things. You either stayed in youth hostels or you camped,” Wheeler says. 

“Backpacker hostels were starting up, and they were taking on youth hostels, but the youth hostels had this sort of holier than thou thing; you had to do your duties and there was a curfew. And my god, don’t let them think that anybody who stayed in a youth hostel had ever had a beer in their life.” 

Backpacker hostels mushroomed in previously undiscovered countries thanks to guidebooks literally putting new places on the map, but Lonely Planet’s horizons broadened as tourists’ did too. 

“The very first couple of books we did were really aimed at backpackers. Backpackers and nothing else,” Wheeler remembers. “But when we did a guidebook to Nepal – it was our third or fourth book – we thought this is crazy. It’s the only guidebook anyone’s ever done at that time on Nepal. To have a whole book only for backpackers when there are people going there with money, that’s crazy. So that book covered the expensive places as well. And it’s been that way ever since.” 

The Wheelers sold the company 15 years ago for what’s reported to be well over £100 million, but their passion for travel hasn’t dimmed. While the couple remain predominantly based in Australia, this interview was arranged when Tony Wheeler, now 76, was in Belgium; we spoke while he visited London then images were sent over from his layover in São Paulo airport after a trip to Iguazu Falls. In half a century, travel has transformed the world and all of us, for better or worse. Is it possible to still find the paths less beaten, to have the kind of adventures the Wheelers experienced 50 years ago? 

“Yeah, I really think so,” Wheeler says. “I read something recently about JFK’s daughter going back to the beach where her father swam ashore after his patrol boat was wrecked off the Solomon Islands. There’s a backpacker place within view of it. When I was there, I then flew up to a place a bit further off the beaten track. There was nowhere to stay at all. But I did have a very old Lonely Planet guide to the Solomons. And it said, go to the church and ask them about their guesthouse. So I went to the church and sure enough, they did have a guesthouse. I paid a dollar or two for a night there – great.” 

Even in the most remote places, you can still access the internet on your smartphone. Has that removed the mystery and romance? 

“Well, you can always leave your phone behind,” Wheeler says. “I wouldn’t be without my phone. I don’t think it hurts. Sometimes if there’s a choice between the flea-bitten dive and the five-star hotel, I’m in the five-star hotel. I can afford it. But very often you’ve got no choice. Every now and then I’ve stayed in places and I think, I hope I don’t die tonight because it’d be embarrassing to have my body found in this.” 

Guidebooks can still be indispensable when it comes to avoiding the dives and uncovering hidden treasures. Wheeler loves to see the “battered and beaten” copies of Lonely Planet. While Lonely Planet books originally focused on how to travel on a shoestring, spending as little as possible, today’s travellers have to travel with as small a carbon footprint as possible. Environmental concerns could turn the clock back on our jet-setting lifestyles as we return to the kind of slow, low-impact travel the Wheelers were pioneering in the 1970s. 

“Someone like me who travels a lot, you feel guilty, there’s no question about that,” Wheeler says. “I’ve done quite a lot of train travel this year. Air travel does have a bad name. But it ain’t the only bad thing you can do in this world. 

“It’s only in recent years – in my lifetime – we’ve all started to be able to travel the way we have. For a lot of people, it’s more recent than that. I mean, Lonely Planet sells a hell of a lot of guides in China. I’ve bumped into young Chinese travellers in strange places and I can see they’ve got their Chinese Lonely Planet guidebook. If there’s enough English between us, I can ask them what they think.” 

Balancing our need to travel more responsibility, as the world is opening up for populations of countries for the first time, means what tourism will look like 50 years from now is anybody’s guess. But Wheeler believes travelling will still be a crucial part of life. 

“Fifty years from now, what does the world look like? I mean, global warming. Half the world is cooking and Australia has had two great ski seasons in a row. 

“But travel is the only way we really communicate. If we do it through the media, we’d think that every place in the world is a disaster and we shouldn’t be there and when you get there you find that the Iranians are not that bad. Their government’s fucking awful, but the people of Iran are terrific.  

“It’s a good thing to go places.” 

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Lonely Planet’s 50 Best Places to Travel in 2024

Wanderlust is here, and it’s not going anywhere. 64% of global travelers say they’ll reduce other areas of their personal spending to prioritize trips in 2024. If you’re still searching for a fantastic vacation spot for next year, stop looking. 

Lonely Planet’s Picks

Lonely Planet’s vast network of local travel experts, writers, and publishing partners named the most sought-after destinations of 2024 across five key categories. Each category features ten destinations chosen for their topicality, unique experiences, ‘wow’ factor, and ongoing commitment to sustainability and community. 

So, What Places Are On The List?

Lonely Planet’s Best in Travel 2024 includes new takes on popular destinations such as Tuscany, Italy, and Mexico. It also unearths some lesser-known gems like Uzbekistan, Donegal, Ireland, and Izmir.

Slow Travel, a favorite topic with Lonely Planet readers, is celebrated by highlighting the Camino Portuguese hiking trail and the continued rise of night trains in Europe. Also shortlisted is Kangaroo Island, which remains one of South Australia’s great ecotourism destinations. 

What’s The Top Country to Visit in 2024?

Mongolia, which has been named the top country, is recognized for its wide-open spaces, adventure activities, and distinctive culinary and musical culture, reflecting its location between Russia and China. 

What Other Countries Did They Pick?

Get your passport ready! The list includes North America’s Mexico and stunning St. Lucia and Africa’s Benin and Morocco. It also highlights India, Chile, Uzbekistan, Pakistan, and The Balkan’s Croatia.

What’s Their Top City?

The top city, Nairobi, Kenya,   was chosen for its unique rhythms, an impressive array of locally-inspired restaurants, and a steady rotation of arts and culture venues.  

What Other Urban Destinations Made the Cut?

Far-flung destinations like Manaus, Brazil, and  Jakarta, Indonesia, made their cut.   Europe’s Paris and Prague, as well as Bosnia’s Mostar and Turkey’s Izmir, are highly recommended for 2024.  For those who want to stay closer to home, check out all that Montreal, Philly, and Kansas City has to offer (besides Taylor Swift appearances).

What Regions Are Ripe for 2024 Exploration?

The Western Balkans’ Trans Dinarica Cycle Route, an eight-country route that prioritizes the discovery of Unesco sites, national parks, and villages, takes the top region spot. If you can work remotely, why not book a more extended stay and explore the whole region? 

More Hand-Picked Regions

Europe has always been a big draw, and this 2024 ‘Best of’ list includes Tuscany, Italy Donegal, Ireland, País Vasco, Spain, Saalfelden Leogang, Austria and Far North Scotland. 

Or take a look at Kangaroo Island, South Australia, Tanzania,   Southern Thailand, or East Africa’s Swahili Coast, Tanzania. 

Long beloved among nature lovers, perhaps 2024 is the time to book a domestic trip to stunning Montana. 

Sustainable Tourism Winners

With its efforts to boost off-season travel, expand renewable energy, and bring tourism to previously overlooked destinations, Spain is recognized as the top sustainable travel destination.

Who Else Is Keeping Nature in Mind?

For those looking to get away from the hustle and bustle of life, book a trip to:

• Patagonia of Argentina & Chile
• Wales’ trails
• The Portuguese Way / Caminho Português de Santiago,
• Palau, Micronesia
• Hokkaido, Japan
• Baltic Trails of Estonia, Latvia, Lithuania
• Eco-lodges in South Africa

What Destinations Give Travelers The Best Bang For Their Buck?

The Midwest, one of the USA’s most underrated regions with bustling cities and incredible food scenes, takes first prize in the best value category. 

Take Cincinnati, For Example

Cincinnati is the largest metro area in Ohio and Kentucky, and its central Midwest location is within one day’s drive for half of all Americans.  Its airport offers 50 or more non-flights on 11 airlines with the lowest airfares in the region. 

It’s racked up awards such as the 9th Best Metro Area to Visit in Summer and One of the Top Places to Visit in the U.S. by Travel & Leisure magazine. But unlike some of the other destinations on those ‘Best Of’ lists, Cincy is a fraction of the price of other U.S. cities and has all the things to do for a big city vacation. 

More Big Value Places

You can still have a big adventure on a smaller budget in:

• Danube Limes
• Normandy, France
• Europe’s Night Trains
• Ikaria, Greece
• Southern Lakes & Central Otago, New Zealand

Looking for Authentic Experiences Around the World?

“Our picks for this year’s Best in Travel seek to both inspire and follow the instincts of today’s traveler. It is the pinnacle of Lonely Planet’s travel inspiration, embodying the essence of authentic and sustainable exploration. It caters to the desires of travelers who yearn for genuine experiences, guided by local expertise,” said Nitya Chambers, SVP of Content and Executive Editor of Lonely Planet . 

“To celebrate 50 years of travel, we’re offering a window into the sights, cultures, and communities of 50 incredible destinations, each a representation of where the future of travel (and Lonely Planet) is headed in years to come.” 

Got a Traveler On Your Holiday Gift List?

To celebrate their 50th anniversary, a special edition of Lonely Planet’s Best in Travel returns to its best-selling print format, in addition to its popular digital and social media content, offering an expanded list of 50 must-visit destinations from all around the globe—a perfect gift for travel lovers in your life. 

Here’s The Safest Places to Travel In the World

International travel is booming. One-third of Americans said they are more interested in vacationing outside the U.S. But when news reports show U.S. State Department warnings about travel to certain countries, violence in some international destinations, or individual travel horror stories, it can put your dreams of exploring the world on the back burner.

Well, get your passport back out. Here are the safest countries and cities around the world for you to explore without worry.

Here’s The Safest Places to Travel

Travelers Beware: The 8 Most Common Travel Scams Around The World

A shocking 52% of Americans surveyed by Scams.info have either lost money to travel scams or know someone who has, with the average amount lost totaling $380. So keep your money in your pocket by preparing to face these most common scams targeting tourists around the world.

10 Surprising U.S. States That Wowed Travelers

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Monica Fish helps her fellow adventurers live a financially savvy life so they can travel and explore our beautiful world no matter their budget. She writes about smart timeshare ownership, vacation tips and tricks, NYC Metro Area trips and activities, and frugal, yet rich, living at PlannerAtHeart.com.

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Lonely Planet’s New Travel Magazine Is Now on U.S. Newsstands

Jason Clampet, Skift

November 3rd, 2015 at 3:46 PM EST

The more magazines, the merrier. Let's hope LP moves further in the next issue to add its own distinctive take to the medium.

Lonely Planet’s CEO promised at last year’s Skift Global Forum that the travel brand would launch a magazine in the United States in 2015, and this week a Winter 2015/2016 issue appeared on newsstands and in subscribers’ mailboxes.

The U.S. print magazine in the latest piece of a brand expansion over the last two years that has included the acquisition of an action sports video company and a trip-planning app, among other smaller buys. There are 11 other editions of a Lonely Planet magazine published around the wold.

The magazine was initially slated to debut in early September . At 128 pages it is thin for a quarterly but stands up well to its competitors, especially the waning National Geographic Traveler.

The Insides

The first issue is a destination-focused package centered on the brand’s annual “Best in Travel” list. This year’s list tops last year’s when it comes to quirky picks — Botswana as top country; Transylvania as top region; Kotor, Montenegro as top city — and shows a bit of daring in a “best of” environment that’s become boring and predictable. And like the 2015 pick of Queens, New York as the brand’s top U.S. destination, there are likely to be many very thankful destinations welcoming visitors.

It’s clearly the strongest part of the magazine, and the rest of the publication seems relatively weak in comparison — especially the front of the book. Although LP has contributors scattered across the globe, you don’t get the sense you’re reading advice from experts here. There’s a section called “Easy Trips” that has seven destination profiles without bylines and, instead of driving readers to find out more at LP’s own website, it directs readers to destination marketing organizations’ websites.

The design shows little of the sophistication you’ll find in Lonely Planet’s full-color guidebooks or its UK magazine. Although it’s the same trim size as the recently enlarged Conde Nast Traveler , it doesn’t make use of the real estate to come up with any images that pop, and often pages seem like they’re short on content, rather than just making strategic use of white space.

The handful of people that compare U.S. and UK editions of travel magazines will be familiar with the stark differences between the two. For instance, the UK Lonely Planet   title contains clever tear-out mini guides geared toward basic information for short visits to destinations. The U.S. edition has this section, too, but its limited ambitions show in the choice of paper stock. Whereas the UK one is on card stock that’s perforated and ideal to be pulled out, the U.S. edition uses the same thin, glossy paper as the rest of the magazine and a dotted line that says “scissor out” more than “tear out.”

The Business

Advertising is heavy on destination marketing organizations: Visit Portugal, the French half of Belgium, NYC & Company’s family campaign, Rotterdam, Indianapolis, New Zealand and a handful of others take out full-page ads. These sit next to ones from smaller cruise lines, including Viking River Cruises, Avalon Waterways, Uniworld, and Windstar, as well as a content-marketing play by Ford. Considering this is a first issue, the advertising showing is strong.

The magazine is built on the bones of Arthur Frommer’s Budget Travel Magazine. Budget Travel’s 450,000 rate base is being used to deliver the first issue Lonely Planet magazine to U.S. mailboxes. Lonely Planet bought the shuttered magazine’s assets in February 2014 for $2.4 million in an auction. Since then Lonely Planet has kept the BudgetTravel.com website active but has not produced a print or digital version of the magazine. Entry-level subscriptions are priced at $8 for four issues , or $12 if you use a subscription card in the magazine.

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Photo credit: The new U.S. edition of Lonely Planet magazine. Skift

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Lonely Planet Celebrates 50th Anniversary through 'Innovatively Revamped' Travel Guides

lonely planet travel guide travel news lonely planet anniversary

By Maisha Swanson | 2023-09-20 10:01:21

In an audacious and novel era characterized by artificial intelligence, online manuals, and communal networks, the freshly adopted approach seeks to furnish travel stimulus and counsel that seamlessly corresponds with the traditional, time-honored book structure.

The revitalized guidebooks will incorporate quick-response (QR) codes to facilitate rapid connections, recommend ecologically responsible travel alternatives, propose options beyond congested destinations, and introduce novel compositions of sections, amidst a plethora of other alterations.

These guidebooks will initiate with a segment dedicated to "Crafting Your Expedition," showcase listings and chapters replete with pertinent information, an all-inclusive 'Toolkit' expounding upon rudiments such as currencies, visas, and health-related travel insights. They will culminate with 'The Narrative Compilation' - a compendium of essays authored by an assorted array of indigenous voices.

“Lonely Planet may be 50, but we are still guided by the same restless spirit and desire to shape and inspire travel,” stated Chris Zeiher, trade sales and marketing senior director.

During the inception of the original Lonely Planet tome in 1973 (the self-published "Across Asia on the Inexpensive" by Maureen and Tony Wheeler), the global milieu portrayed a markedly disparate landscape.

Entities such as Google, Ryanair, or Instagram were non-existent. The concept of the euro had not yet materialized; travel snapshots were captured through film cameras. Backpackers frequently secured their money belts with traveler's checks, and resources like TripAdvisor or Kindles were conspicuously absent.

Weathered, handheld guidebooks functioned as indispensable reference materials for audacious explorers endeavoring to navigate unfamiliar environs, subsequently evolving into prized badges of distinction adorning bookshelves.

While brands like Rough Guide, Bradt, and Frommers garnered widespread prominence, Lonely Planet reigned supreme as the vanguard - the company contends to have disseminated approximately 150 million copies of its guidebooks thus far.

“Think for just a second about how revolutionary a concept these travel guides are,” says Tom Hoban of Dublin-based independent online bookseller, LitVox. “They are not assembled by one author, but rather a team of travellers who know each destination intimately. “Bringing a Lonely Planet with you is akin to meeting a welcoming committee on arrival, a dedicated crew who want to let you know about each hidden treasure trove, every historical landmark, every cool bar, every happening restaurant and dazzling festival.”

Although Lonely Planet played a pivotal role in democratizing travel, it also came to symbolize the challenges associated with growth - spawning familiar routes for tourists, inundating recommended sites with swarms of visitors, and contributing to tourism dynamics that irreversibly transformed small communities.

The brand was acquired by the BBC in 2007, in a transaction reportedly valued at £130 million, before being divested at a purported financial loss several years later. The swiftly evolving realm of digital publishing had taken its toll.

Presently, the brand contends with a fresh cohort of competitors in the realm of AI-driven travel planning. For instance, GuideGeek, crafted by rival publisher Matador Network, is accessible through unpretentious textual cues via platforms such as Instagram and WhatsApp.

Recent coverage by The New York Times has highlighted the proliferation of AI-generated travel guidebooks, often bolstered by misleading evaluations, which have inundated online marketplaces.

Nevertheless, despite the swiftness of change, the Lonely Planet brand endures as a widely recognized and trusted authority. Currently owned by the American conglomerate Red Ventures, Lonely Planet asserts its ongoing reach to countless travelers annually, via print, digital, and social media platforms.

“According to Neilson Bookscan, during the first six months of 2023, the World Travel category is up 17.95pc, with Lonely Planet up 10.21pc [by volume],” Mr Zeiher says.

The organization asserts that its novel guides “remain the travellers’ best friend in an ever-changing digital world,”

Tom Hoban discerns an unabated craving for conventional travel guidebooks. LitVox, among its offerings, presents assortments comprising novels, non-fiction works, and travel guides, ideal as gifts or leisure reading during vacations.

"I've been a bookseller for 17 years, and sales of physical travel guides remains strong, even among people in their 20s,” he mentions. “In a world of bot-led restaurant reviews and influencer-style travel blogs, reliability and real know-how still count for something. Lonely Planet have always guaranteed these things. “It’s hard to kill an exceptional idea, no matter how much technology strives to replace it.”

Source: independent.ie

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Lonely Planet Magazine Subscription

Lonely planet magazine subscription offers.

Famous in the travel and tourism industries for its trend watching for travel destinations as well as providing local style tips for travellers, a Lonely Planet magazine subscription is a really useful resource to share with friends and family as well as use for trips away. With unique insight from editors and journalists who have experienced the different regions for themselves, you can trust that the team behind Lonely Planet magazine bring a genuine flavour of the different countries and cultures featured. Get outdoors and explore!

Treat your favourite traveller to a Lonely Planet magazine subscription, the perfect gift for any friend or family member that spends any free time exploring or planning their next adventure! Here’s a snapshot of what they’ll find landing through their letterbox every month:  

• Travel news and updates for different regions, as well as amazing new hotels and flight routes to take advantage of
• Easy trips – whether it’s a few days or a week in the sun, the Lonely Planet team know how to relax
• Great escapes – epic once-in-a-lifetime adventures in every issue, to give them great inspiration as well as fantastic tips they’ll need while they’re away
• Mini guides – whether they’re planning something short in the UK or a few days in a European city, the handy Lonely Planet magazine mini guides are essential to any trip abroad
• Weekends away – no annual leave? No worries – the best places to visit over a weekend
• Guides to the most exotic and beautiful places to visit in the world – for honeymooners, sunseekers and island hoppers alike
• Free delivery to their door all year round!

Barcode: 9772050635051              

Issues per year: 12

Country of Publication: United Kingdom

Publisher: Lonely Planet

FREE Delivery on all subscriptions!

All prices for magazine subscriptions listed on magazine.co.uk include free delivery.

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You will receive the first new issue released after your order has been processed by the publisher. Depending on a magazine's publishing schedule and frequency (i.e. when the next issue will be released) this will typically mean your first issue will arrive in 2 to 6 weeks. Lower frequency titles, such as quarterly or bi-monthly, may be longer. Christmas Gift Subscriptions will start with the first issue released after Christmas.

To request an exact delivery date for an order, publisher contact details are provided in your order confirmation email. Further details can also be found on our Delivery page.

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Lonely Planet Magazine

Caught a case of the travel bug? Itching for your next getaway? The inspiration you need to simply get up and go is waiting for you within each and every issue of the award-winning Lonely Planet Traveller digital magazine . Weekend breaks or long-haul journeys, Lonely Planet Traveller magazine covers all different types of adventures and experiences you’ll want to make time for - so why not start exploring today?

Be taken on a journey across the globe with breathtaking photography and amazing features of culture, history, food, drink and natural wonders from different and fascinating destinations all over the world.

There is so much that the world has to offer and  Lonely Planet Traveller is just the guide you need to help you see it all! Let the adventures begin with a digital subscription to Lonely Planet Traveller. 

Lonely Planet

Available digital offers:, available print offers:, looking for lonely planet in print.

Lonely Planet  |  June 2020  

Take a journey around the world with every digital issue of Lonely Planet Traveller and be inspired to plan your next getaway. This award-winning magazine brings you fascinating features and articles that explore incredible destinations and hidden gems all around the globe. Everything you need and want to know about the culture, history, food, drink or natural wonders of a destination can be found within Lonely Planet Traveller magazine .

Lonely Planet Traveller made its claim to fame in the travel and tourism industry for its accurate and reliable trend-watching in travel destinations. With travel news and updates for different regions, new hotels that are popping up around the globe, guides to the most beautiful and exotic places to visit and so much more - Lonely Planet Traveller is the expert in travel and adventure and the guide you need to plan your next great escape.

Whether you’re a travel junkie, sunseeker or honeymooner, feed your love of travel today with a digital subscription to Lonely Planet Traveller magazine!    

In every issue of a Lonely Planet Traveller digital magazine subscription, you can look forward to:  

• An award-winning travel magazine
• Topical ideas for weekend breaks or more adventurous experiences
• Awe-inspiring photography of destinations all over the world
• Brilliant travel tips
• Guides to the most exotic destinations to visit in the world
• The hottest places to visit every year
• New hotels and flight routes to take note of
• A discount off the RRP of your magazine
• Delivered directly to your device every month

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Lonely Planet Travel Guide & App Review: Worth it in 2024?

One of the consumer staples of travel guides, Lonely Planet had once dominated the travel guide industry by providing inspiring and exciting guides for travelers around the world. Is Lonely Planet still the same today, and are their guides still worth it? Keep reading to find out.

If you’ve ever been to a bookstore, a magazine stall, or have watched TV, you’ve probably heard of the name Lonely Planet or Lonely Planet Guides.

Lonely Planet is a name that dominates the travel sphere on the internet, offering guides and informative content almost all around the world. Its popularity is largely due to its guidebooks with detailed maps that were considered a great resource for travelers, particularly for backpackers on a shoestring.

Today, it’s the world’s largest travel guide publisher with over 150 million guidebooks. It's basically a household name for travel guides.

But, as Lonely Planet’s ownership changed from time to time, it began to lose its appeal as a unique platform for travel content. After all, travel content has been fastly evolving, with popularity shifting from guides provided by large travel companies to guides provided by travel influencers and blogs.

So, I wanted to know if Lonely Planet is still a resourceful travel website ripe with information that’s relevant, timely, and budget-friendly. Are they still a thing people go to for travel inspiration and resource, or are they outdated?

How does Lonely planet compare to the newer travel guides in the market, like CN Traveler or NomadicMatt ? Keep reading to find out if Lonely Planet travel guides are still worth purchasing!

What Is Lonely Planet?

Lonely Planet is a travel guide and travel content publishing company that was founded in 1973 with the aim of providing travelers with useful, unique, and non-mainstream information along with affordable authentic choices for accommodation and dining.

They house a collection of experiences, expressed through the passion of lonely planet themselves, that helps travelers worldwide make the most out of their trips.

Started by two broke backpackers on a trip from England to Australia, Tony and Maureen Wheeler, had a vision to provide fellow travelers with inspiration to travel. Lonely Planet quickly rose through the ranks due to its depth of content, originality, and abundance of practical advice while traveling.

It was eventually sold to BBC and then to a billionaire, Brad Kelley during the global recession. Brad then infamously assigned CEO to a 24 year old ex-wedding photographer. That's a whole different story that I won't go into detail, but you can read the interview here!

If you are wondering who owns Lonely Planet at present; it’s Red Ventures, an owner of many digital businesses.

Where Can I Find Lonely Planet’s App?

Lonely Planet has also developed an app to digitize all of their travel guides for the convenience of their guides on the go.

The Lonely Planet’s app is called “ Guides by Lonely Planet ”, which can be accessed from both iOS and Andriod devices. In here, you'll find their usual guidebooks, like their Asia or Europe collection.

To make travel more accessible for Lonely Planet’s users, they’ve also included their phrasebook guides inside their app, which allows users to learn and use local phrases of countries they’re visiting.

Is the Lonely Planet App Free?

The Guides by Lonely Planet app is free and available to access for some guides on the platform. However, a full paid subscription is required to gain full access to the app’s features and all of the guides and partner discounts offered by Lonely Planet.

Lonely Planet currently has 3 subscription plan, which includes:

• 1-Month Subscription Plan - 3.99$
• 6-Months Subscription Plan - 19.99$ (Save 16% from the monthly subscription)
• 12-Months Subscription Plan - 29.99$ (Save 37% from the monthly subscription)

What Are the Main Features of Lonely Planet?

Guidebooks and maps.

Lonely Planet sells guidebooks on regions, countries, cities, parks, hikes and treks, and many other topics in both digital and print form. These include itineraries, maps, user reviews, insider tips, and information on hidden gems!

Here are just some of the different guidebooks they're selling:

• Lonely Planet Japan
• Lonely Planet South America
• Lonely Planet The Caribbean Islands
• Lonely Planet Portugal
• Lonely Planet The World

One cool book I'd recommend is their annual bestseller " Best in Travel " guidebook (they're available online ), which is one of their annual list of bestsellers of the best countries, cities, destinations to visit of the year. They cover tons of topics, from the best value destinations of the year to sustainable travel choices you can make to help make travel more inclusive for others.

If you are an old-school traveler who likes to flip the pages of paperback devouring travel content, you can order its print versions. Otherwise, you can go with the ebooks , especially if you are backpacking. Maps can be purchased separately as well.

Booking can be made via Lonely Planet related to insurance, hotels, flights, adventure tours, sightseeing tours, and transport. So, if you come across interesting experiences or points of interest while going through its content, you can place a reservation directly.

Inspiring Travel Content

In addition to Lonely Planet travel guide books that users have to pay for access to, Lonely Planet also provides extensive travel descriptions, articles, and videos covering topics related to different destinations that are free to view.

Users can purchase and access Lonely Planet travel guides via its website or mobile app, which is available in both Android and iOS versions. General content related to destinations can be viewed even without an account for free.

What Additional Features Can You Get With a Lonely Planet’s Subscription?

While Lonely Planet’s guides and services are free to use, a lot of their guides and features come with a paid subscription. But what exactly are these features, and what more can I get from the paid subscription of Lonely Planet?

Keep in mind that subscriptions purchased on either the Guides by Lonely planet app or the Lonely Planet website are the same and purchasing subscriptions from either platform will give you full access to both.

Here’s the list of all the extra features that come with the subscriptions:

• Full access to all 8000+ cities and the points of interests
• Full and unlimited access to all the guides + Lonely Planet TV
• Access to Magic FX, virtual tours, and budgeting tips
• Access to Lonely Planet phrasebooks

What Is Missing in Lonely Planet Today?

Updated information.

One of the frequent complaints about Lonely Planet by its avid users is how the guidebooks have lost their novel touch. I'd honestly go as far to say Lonely Planet has lost its touch.

Information and tips mentioned in newer editions are outdated and uninspiring. If a guidebook that you purchase for eye-catching information has only generic, old, and mainstream facts that you can gather with a quick search on the internet, then it’s obviously not worth the money.

They've also seemingly adopted a quantity over quality angle through their digital guidebooks, recommending an endless lists of things to do in certain places like New York or Paris, with very little actual content as to why they're recommending it.

If you have ever purchased or viewed some of the earliest guidebooks (old versions) by Lonely Planet, you would see that they’re almost always full of colorful and detailed information, inspiring you to travel.

In terms of trustworthy information goes, I'd rather read a Google, Yelp, Quora, and even a Reddit user review before going with Lonely Planet's recommendation.

But, if you take a look at the more recent versions, you’ll no longer see the same page-flipper content that you’re normally used to on the original Lonely Planet guides.

Useful Details

One of the aspects that used to set Lonely Planet apart from its counterparts from the start was the depth of its travel content.

Their original guidebooks were a treasure trove of information on places with descriptive and useful explanations. Not to mention, the authenticity of places recommended were always protrayed through incredible visuals or storytelling techniques.

Back then, Lonely Planet truely reflected the excitement of a passionate global community of travelers giving out helpful and inspiring recommendations.

At present, its descriptions are vague narratives that are written poetically but lack the necessary details we need. There is less emphasis on unusual attractions and insider tips that many readers look for in purchasing a guide, especially one that was made by Lonely Planet.

Handpicked Attractions

The list of attractions provided by Lonely Planet is nothing short of overwhelming, especially if it’s a popular destination.

While it does give us a plethora of choices to choose from and create our own itinerary, it would have been better if Lonely Planet sifts the best for us as a travel company that knows better than its users. There’s the choice of filtering the attractions based on categories but that doesn’t help us from choosing destinations that are actually worth visiting.

Lonely Planet has, in my opinion, appropriated mainstream travel content and booking websites and lost its defining competitive edge as a result. It’s no longer the expert who knows how to “guide” travelers away from dull and uninspiring spots and help them experience the true essence of the destination.

Localized Recommendations

Lonely Planet guides also provide accommodation and dining options that can be booked from the website directly. However, its knack for providing affordable and unique choices for travelers looking for a localized experience has diminished greatly.

Users also complain how Lonely Planet’s choices are overcrowded and highly commercialized places or ones that no longer exist.

Prompt Service

After reading many Lonely Planet reviews, it seems that even the customer service is subpar. Many customers have complained of delayed shipments of guidebooks they ordered, irresponsive and unreliable customer care team, and time-consuming refund process. This has further downgraded Lonely Planet and discouraged people to purchase its guides.

It’s also noteworthy to mention that Lonely Planet has gone through what any company goes through with a change of ownership – a change in objectives, values, and business model. So, the ideas cherished by its founders may not align with its present parent company – a highly commercialized enterprise

What Else Has Changed?

There are other factors that have affected the popularity of Lonely Planet.

Consumer expectations have increased rapidly over the past years with the growth of the travel industry as well as technology. It may be that printed guidebooks are no longer deemed as essential resources when there are resources on the internet that won’t affect the weight of your backpack.

Lonely Planet has lost its charm to hook readers with its resources is the influx of travel websites we have experienced over the years. There’s information everywhere, and Lonely Planet has been unable to compete well enough to retain its edge.

More importantly, its competitors like Rough Guides, Bradt, and DK Eyewitness Travel have also been performing really well, filling market gaps. When it comes to Rough Guides vs Lonely Planet, some prefer the former for better accommodation options.

Depending on the kind of traveler you are, you might or might not find them useful. I personally don't.

What’s Still Good About Lonely Planet?

Great platform to get an overview.

For those who are simply browsing for travel content on a particular country, city, or attraction, Lonely Planet may be a good place to get a comprehensive introduction.

It rounds up information on history, culture, wildlife, and other major aspects that are worth the attention while giving a long list of attractions below for you to gain a better picture.

If you prefer to gain all the basic details in one place rather than strip-searching the internet, Lonely Planet is a good site.

Covers All Destinations

It’s unlikely that Lonely Planet won’t have a description for a destination you are looking for – although it may be short of a detailed travel guide.

It’s due to this very reason that travelers continue to use the website and get a heads-up about places they intend to visit. So, while it is increasingly syncing with mainstream travel sites, the behemoth of information Lonely Planet has worked in their favor.

Due to this, Lonely Planet still remains one of the frequently used websites by travelers around the world.

Visual Content

Lonely Planet is a great place to watch inspiring videos and learn about wildlife attractions, cultural events, natural wonders, and other interesting aspects around the world. For those of us who don’t necessarily enjoy reading lengthy articles, the videos of destinations and facts about them can be a feast for the eyes.

Trip Planning

Despite the inaccuracies that have been noted in some guide books and maps, people continue to refer to Lonely Planet to supplement their travel plans. The maps have proven to be useful – although they could be much better. You can use the website to select what appeals to you and include it in your itinerary. Its booking features also make travel planning a step easier.

If you are looking for a travel planner that also provides tons of guides and insider information on places to visit, eat, and stay, you’ve come to the right place! Pilot is a social trip planner which also offers reviews and guides that can help travelers make better decisions and plan better trips.

Is Lonely Planet Still Worth It?

Having known all of this information about Lonely Planet and its travel guides and travel apps, you’re probably wondering if Lonely Planet guides are still worth it. Above that, is Lonely Planet’s paid subscription still worth the money?

From a free travel guide’s perspective, we believe that it’s still worth checking out. They contain beautiful visuals and a big picture overview of many destinations around the world and could help you decide where you want to visit.

From their paid subscription’s perspective, we believe that there are better options out there, especially when it comes to their guides and point of interest. There are newer blogs with better recommendations when it comes to places to visit or stay in a destination.

For example, our blog of Airbnb recommendations in Paris offers cool budget accommodations in Paris that might not come up in other guides.

It really is unfortunate that the leading travel media company turned into a quantity focused digital website filled with uninspiring and overly abundant recommendations. Especially in a post-pandemic world, people are more than ever seeking authentic and fulfilling experiences and taking control of their trips.

There's one caveat though, I think their phrasebooks are pretty cool.

If you’re on an extended trip or would just like to learn the local language, we believe that their subscription access to Lonely Planet’s phrasebooks is worth it! They’re amazing to use when you just want to learn common phrases of the local language.

Our Rating: 4.2/5

• Huge collection of guides
• Large coverage of destinations around the world
• Pretty visual content
• Great travel plan supplement
• Great phrasebooks (paid subscription)
• Outdated information
• Lack of useful details
• Mainstream attractions and lackluster recommendations
• Subpar customer service reviews

Lonely Planet FAQs

Is lonely planet closing.

Lonely Planet has undergone really tough times, with multiple layoffs and a huge reduction in their publishing operations. However, they're still operational and publishing both online and paperback guidebooks and phrasebooks!

Is Lonely Planet Still Good?

Lonely Planet has lost its touch as the household name for travel inspiration and guidance. While still incredibly popular, the reduction in quality content over quantitive online publication has resulted in many of their users turning away from them due to issues of quality and updated recommendations.

What's Better Rough Guide or Lonely Planet?

My preferences having owned both is Rough Guides. It's much more natural to get inspired to travel through narration, which is done much better through Rough Guides than Lonely Planet.

How Does Lonely Planet Make Money?

Prior to the multiple acquisitions, Lonely Planet made a significant chunks of their revenue solely on physical guidebooks. Today, I estimate it to be more of a balance between digital content, advertising partnerships, as well as physical guide and phrasebooks.

Does Lonely Planet Still Do E-Books?

They definitely still do, and there are multiple ways to get them! You can either get them through the app, or you can purchase a kindle version of their guidebooks through Amazon .

Take Control of Your Travels!

Lonely Planet still does a solid job in providing travelers with useful content but it doesn’t allow you to plan trips using its app or website. A great trip comes with a great plan.

Plan your trips with Pilot alongside our complementary travel guide and resource, FlightDeck!

Disclosure : Pilot is supported by our community. We may earn a small commission fee with affiliate links on our website. All reviews and recommendations are independent and do not reflect the official view of Pilot.

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