berlin tourism conference

Travel Industry News by ITB : Daily Travel & Tourism News

Primary Navigation

— Registration Number: SIRET 413 604 471 — Professional Bodies: SYNTHEC — Company’s Director: Jean-françois PIERI CLEVERDIS — RCS Number: 413604471 SALON-DE-PROVENCE — Legal Form: CLEVERDIS SAS — VAT Number: TVA FR95413604471

ITB BERLIN CONVENTION: IN 2022 THE TOURISM INDUSTRY COULD ACHIEVE 80% OF PRE-PANDEMIC TURNOVER AND EXCEED IT IN 2024

A recovery in travel is on the horizon: 46% tourism growth is possible in 2022, the highest figure in years according to a report presented by itb berlin and statista q. it confirms also the status taken by domestic tourism, which remains more popular than travelling abroad..

During the first day of ITB Berlin Convention , ITB Berlin and Statista Q took a look at travel in 2022 and the future of the tourism industry. A significant improvement was already noticeable in 2021 with a 36% rise in growth compared with 2020. According to Statista’s Mobility Market Outlook (MMO), the industry achieved in 2021 a global turnover of around €260 billion. This year, the figure will probably exceed €353 billion, up by 46% -the highest growth rate in recent years.

Statista experts point however that a full recovery will not be achieved until 2024. This is the conclusion of Statista’s February 2022 Global Consumer Survey (GCS) which analyses answers of more than 2,000 interviewees.

Travellers want greater flexibility

Since the pandemic began, flexibility has become an absolute ’must’ in the tourism industry. Whereas in 2019 a majority of travellers in Germany took over three months to decide on an international trip, now 28% of tourists take one to three months, and less than 25% need less than four weeks even!

Compared with pre-pandemic levels, trip cancellation insurances have increased by almost 10%, while termination insurances have risen by 20%. The fact that customers want to be flexible is reflected in the use of online booking apps, which has grown by over 40% when compared with 2019.

German tourism destinations are attracting more and more young people

As a result of Covid-19, there has been a sharp rise in domestic tourism. According to DESTATIS, in June 2019 German visitors accounted for 84% of all overnights, while in both June 2020 and 2021, this number rocketed to 94%. While returning foreign tourists will lower this figure, the under-thirties are making a significant impact. This year, more than 38% of all travellers aged under 30 aim to travel in Germany, an increase of almost 25%. Overall, 72% of German travellers are planning a domestic trip over the next 12 months. In 2019 the figure stood at 39%. 12% mention sustainability as the reason for a domestic trip, while 37% say that a German holiday is as exciting as going abroad.

Smart accommodation, AI and recognition technology

More than half of all travellers claim to be interested in new technology on future trips. 21% of tourists from Germany, the USA and UK indicate their interested in smart home devices. Slightly fewer are interested in recognition technology, VR and AI-based personalised travel recommendations. The success of the startup The Hotels Network shows how important personalisation is. According to the business information platform Crunchbase, the company already received more than US$15 million in financing and says it is working with over 12,000 hotels worldwide. With the help of predictive personalisation through its own online channel, The Hotels Network wants to improve services and increase sales.

Workations are the new trend

Work is also a new reason to take holidays besides the usual motivation for travelling like family visits and sightseeing. This is the concept of working from anywhere, the idea of “workation”. Last summer Sundar Pichai, CEO of Google, popularised the concept with a much-publicised email, stating that every employee was entitled to up to four weeks of workation. Since then the global volume of online searches has doubled. As a result a new type of customer has emerged, who with entirely new needs and a behaviour unlike that of business travellers is potentially creating a new market.

What does the war in Ukraine mean for international tourism?

According to UNWTO, in 2019 Ukraine and Russia’s combined expenditure of outbound tourism amounted to around 3.2% of the volume worldwide. Neighbouring Eastern European countries accounted for around 1.8% of the total. In 2019 spending worldwide topped around US$1.5 trillion. In 2019, Ukraine and Russia accounted for a combined 2.6% of a total of 1.5 billion international tourist arrivals, while their neighbours had a share of around 5.3%.

Leave a Comment Cancel Reply

Your email address will not be published. Required fields are marked *

You Might Also Like:

Itb travel tech startup : talents unveiled at itb berlin 2023 convention, itb presents the key travel trends for 2023. what are they, itb convention: trivago ceo predicts the trends that will drive the travel industry forward in 2023,   industry news.

Drag to scroll

• +33 (0)4 42 77 46 00
• [email protected]

Legal Notices

• Cookie Policy (EU)
• Data Protection

Javascript ist deaktiviert!

Bitte aktivieren Sie Javascript in Ihrem Browser.

• Favorites 0
• English Deutsch

All fields marked with an asterisk* are required.

• Create new account
• Reset your password
• What are you looking for?

MEETING GUIDE BERLIN

Event organization with one click:  For meetings & conferences

Participants

The Berlin Convention Office

Planning an event in Berlin? You have come to the right place!

Germany’s capital is a vibrant creative metropolis raising the bar on conference and event standards. Whether you are looking for a conference hotel, a unique event space or the perfect service provider, our team can provide you with the necessary support to make your event a success. As your key contact in Berlin, we offer free assistance in planning sustainable green events, supporting your official congress application for Berlin and fulfilling any other needs you may have.

Contact us today and let us help you find the right venue or service provider for your event in Berlin.

Meeting Guide Berlin

Berlin event industry's online directory 

• Central tool for MICE professionals to use
• Event locations and conference hotels in 360°
• Service partners for catering, equipment and co.
• Incentives for teambuilding and corporate events

Congress Fund for Sustainable Meetings

For more events

An initiative of Berlin (Land Berlin) to support the event industry.

MICE&Travel Business Festival

The spirit of our MICE & Travel business festival is strong in Berlin. Together with participants from all over Europe we get to know our city from new perspectives and develop concepts for sustainable, innovative & impactful event formats.

City Tax for Business Travels

New regulations 01.04.2024

Business travellers liable to occupancy tax of 5 percent of net room price for overnight stays in Berlin hotels – only for reservations made after March 31, 2024.

Latest News in the Berlin Event Industry

Largest european cancer congress comes to berlin for the first time in 2025.

Berlin will host the ESMO Congress for the first time in October 2025

48 hours ICC: More than 30,000 guests of the city visited the ICC

Open Monument Day: The ICC Berlin was open to the public for the first time in ten years from September 8 to 10

Open house: “International Congress Centrum Berlin” will open this weekend

Opening of the currently unutilized ICC Berlin on Friday evening by Franziska Giffey, Senator for Economic Affairs

"Bestival" 2023: impressed the international tourism and event industry

1,000 international guests from the tourism and event industry came to the best practice festival in Berlin on 6 and 7 July

“Bestival 2023”: Berlin invites the MICE international industry

On the 6th and 7th of July, more than 800 representatives of the national & international MICE industry will come together.

Special Olympics World Games hosted in Berlin for the first time

The Special Olympics World Games 2023 will take place from the 17th to the 25th of June.

A new direct non-stop flight now connects Berlin with Washington, D.C.

United Airlines' new "Capital to Capital" flight connects BER directly daily with Washington Dulles 

Looking back on 2022: Successful restart for Berlin tourism

26.5 million overnight stays and 10.4 million guests: Tourism in the city has recovered significantly in 2022

Berlin's sustainability criteria recognised internationally

The Global Sustainable Tourism Council has recognised the criteria of Berlin's sustainability certification programmes 

BESTIVAL - Berlin opened its international business festival today

Berlin will be presenting itself to national and international experts from the event and travel industries for two days

BESTIVAL 2022: Berlin invites to the international festival

National and international event and tourism experts will be getting to know Berlin on 25 and 26 August

IMEX Frankfurt: Berlin presents new sustainability services

visitBerlin's Berlin Convention Office, along with 16 partners, will present the news and trends from the capital.

Berlin Convention Office Services

Our service for event planners

• Reservation of hotel rooms and locations
• Supporting official congress applications
• Organisin and assisting site visits
• Sustainable event consultancy
• Online promotion of your event

Berlin Congress-Highlights 2023

Which trade fairs and congresses are taking place? - Here you will find all the latest information at a glance.

The Convention Kit

Photos, promotional films, information on event tickets, facts and figures and our recommendations concerning Berlin. The Convention Kit provides a lot of information and materials for you to download.

Blog - BerlinMeetings

Berlin Science Week 2023

10 days dedicated to science, more than 200 physical, digital and hybrid events, renowned international scientists and speakers from over 180 organisations, and over 35,000 visitors from 140 nations...

European Football Championship 2024 in Berlin: Sports, Art & Culture

On July 14 at 9 p.m., the time has come: Berlin's Olympic Stadium will become the center of the European football nations. Berlin is expecting 71,000 spectators from all over the world, including su...

Artificial intelligence: the game changer for the event industry?

How often have you been annoyed by terrible customer service or feels-like-forever waiting times in event registration? Well, times are changing - and they are changing your event experience. &...

Berlin Creative Tech Summit: Where global players and Berlin start-ups meet!

On November 10, 2023, the first "Berlin Creative Tech Summit" took place – an inspiring meeting with over 250 participants from the media and creative industries, including global players, such as M...

Stay informed!

With our bimonthly Convention Newsletter providing information on new hotels, special event locations, congress highlights and Berlin as a conference and congress destination.

* = Required field

Get in touch!

With free support services and advice, the visitBerlin Berlin Convention Office is your first port of call for planning and organizing your Berlin conference, meeting or congress.

Not yet found the info you need – or would like to contact us directly?

Then simply use our online form to send us your request. We’ll be more than happy to help!

Stay up to date!

Our newsletter informs about news around the congress and incentive destination Berlin, new conference hotels, special event locations and event highlights as well as news from the Berlin Convention Office of visitBerlin.

Javascript ist deaktiviert!

Bitte aktivieren Sie Javascript in Ihrem Browser.

Hauptmenü Teasers

Select your language

2023: Berlin tourism continue to rise

• A total of around 12.1 million visitors (+16%) and around 30 million overnight stays (+12%) in hotels
• Rise in share of international guests to 40 per cent. Great Britain, USA and the Netherlands rank among the top 3
• Berlin voted among the most popular cities in the world to travel to in 2024 as per surveys

Berlin, 23 February 2024  Berlin tourism sees a steady recovery: Around 12.1 million guests visited the German capital in the year 2023 and accounted for 29.6 million overnight stays. The figures were presented this morning by Berlin's Senator for Economic Affairs Franziska Giffey together with Managing Director of visitBerlin  Burkhard Kieker at a press conference on the Berlin TV tower. The number of guests jumped by 16 per cent and the number of overnight stays increased by twelve per cent. A total of 718 accommodation establishments were ready to welcome visitors.

Franziska Giffey , Mayor and Senator for Economic Affairs, Energy and Public Enterprises said: "2023 was a very successful year for Berlin's tourism and convention business. This positive trend is sure to continue. We are among the top cities in Europe alongside London and Paris, and Berlin was recently voted one of the most interesting destinations in the world alongside New York and Cape Town. With more than twelve million guests from all over the world and around 30 million overnight stays last year, the trend is quite obvious: Berlin is luring an ever growing number of tourists. The city's cosmopolitanism and tolerance, culture and creativity, neighbourhoods and metropolis, innovation and economic strength together with its commitment to urban tourism are the aces up our sleeve. This development is beneficial for our entire city and we will continue to systematically support the industry in order to secure important jobs and make Berlin one of the most attractive, innovative and sustainable cities in the world - in other words, a place that everyone should visit at least once in their lives."

Burkhard Kieker , Managing Director of visitBerlin , said: "Berlin is buzzing. We welcomed more international guests again in the year 2023. We are very pleased about the interest expressed by our Polish neighbours. The whole city benefits from this success, especially the culture, tourism and event industry. This is not a simple matter of course, rather it is the culmination of close cooperation between all players in the industry."

Overnight stays by international guests, especially from the UK, the USA and the Netherlands  In the year 2023, the share of international overnight stays exceeded 40 per cent for the first time since 2019. In addition to Germany, the most important source markets were once again the UK (1.3 million overnight stays, +35%), the US overseas market (1.2 million overnight stays, +19%), the Netherlands (843,000 overnight stays, +10%), Spain (643,000 overnight stays, +10%) and Italy (637,000 overnight stays, +23%). Polish guests also travelled more to Berlin (607,000 overnight stays, +30%).

The tourism and event industry reaps the benefits The local leisure and cultural sector also enjoyed stable growth in the number of visitors. Tourist attractions were delighted to see a four per cent increase in visitors as compared to the previous year. The number of visitors to museums and memorials rose by 22 per cent. Theatres recorded an increase in visitors of 19 per cent and sightseeing providers had 17 per cent more guests. This data is based on the visitBerlin market research tool " Visitor Insight ". 

Berlin ranks among the world's best destinations for city breaks Berlin's appeal shines through in an international comparison: In the current "Best cities in the world 2024" ranking, Berlin is one of the three most interesting cities in the world, along with New York and Cape Town, according to  TimeOut-Magazine . In the European City Travel Study 2023/2024 by  ProjectM , in which 6,000 city travellers in Germany, Austria and Switzerland were surveyed, Berlin is placed first and, together with Paris, is one of the top city travel destinations in a comparison of 170 cities in Europe. 

Highlights for 2024: European Football Championships, 35th anniversary of the fall of the Berlin Wall, 100th anniversary of IFA Berlin is hosting several high-profile events in the year 2024. In summer, Berlin will celebrate a giant football and cultural festival: The Olympic Stadium will host five matches and the final of the 2024 European Football Championships. Thanks to the fan zone at the Brandenburg Gate, even those who do not have a ticket for the Olympic Stadium can enjoy the big public viewing event. This September, the IFA celebrates its 100th anniversary. Autumn of 2024 will be dedicated to the 35th anniversary of the fall of the Berlin Wall. Berlin is also looking forward to several other anniversaries, such as the 20th anniversary of the Festival of Lights, the 50th Berlin Marathon and 55 years of the Berlin TV Tower.

Important congresses for 2024  The congress business is also booming: Numerous congresses are on the agenda in 2024, especially in the fields of medicine and science. Among them we have the EHRA Heart Congress in April (European Heart Rhythm Association, 7-9 April, with 5,000 participants), the Annual Breast Cancer Congress in May (ESMO Breast Cancer 2024, 15-17 May, with over 4,000 participants), the World Health Summit in October (13-15 October, with over 3,000 participants in Berlin) and the German Nursing Day in November (7-8 November, with 3,500 participants). In addition to the IFA, another absolute highlight will be the Greentech Sustainability Festival, which will take place for the first time at the Berlin Exhibition Centre (15-17 May) and is expected to host 10,000 guests.

visitBerlin “Inspiring the world for Berlin.” With this mission, Berlin Tourismus & Kongress GmbH promotes Berlin’s destination management as well as the city’s tourism and congress marketing. Under the visitBerlin brand, the company is a partner, actor, source of creative ideas, and networker. Its remit is focused on sustainable product development and marketing city-compatible tourism services in all twelve Berlin boroughs with the aim of maintaining the life quality of local residents and harmoniously increasing experience value for visitors. As a tour operator, visitBerlin also issues the Berlin WelcomeCard , the city’s official tourist ticket. The company also operates the Berlin Tourist Info Centres. On visitBerlin.de, Berlin’s official tourism website, visitors can find all the information they need on every aspect of their trip to the city. Find out more about visitBerlin on about.visitBerlin.de

Take a look at the Berlin Highlights 2024  here . For all information about a visit to Berlin, please go to  visitBerlin.de . Press release from the Berlin-Brandenburg Statistical Office:    statistik-berlin-brandenburg.de/023-2024

Tourism in Berlin: Development of the travel industry :  statistik-berlin-brandenburg.de/tourismus-berlin

• Statistik Berlin-Tourismus 2023 [.pdf 134.34 KB]
• Präsentation Berliner Tourismus-Bilanz 2023 [.pdf 2.85 MB]
• Burkhard Kieker, Franziska Giffey & Sabine Wendt stellten die Tourismus-Bilanz vor (Foto: visitBerlin, Dirk Mathesius) [.jpg 3.94 MB]
• visitBerlin-Pressekonferenz auf dem Berliner Fernsehturm, visitBerlin, Foto: Dirk Mathesius [.jpg 1.31 MB]

Related Posts

Berlin: 2024 will be a year full of highlights

Berlin, 01.2024 UEFA Euro 2024: Berlin in the spotlight of the football world I 35 years since the fall of the Berlin WallI I exhibition: Friedrich

Fakten zur Fußball-Europameisterschaft UEFA EURO 2024

Berlin, 3.11.2023 Internationales Sport- und Tourismus-Highlight 2024 in der Sportmetropole Berlin vom 14. Juni bis 14. Juli 2024

• Share on Facebook
• Share via e-mail

ITB Berlin 2023

Written By Matteo Falferi

ITB Berlin 2023 - A Year of Tourism Excellence

Monday the 6th marked the beginning of four exciting and intense days for the travel and tourism industry. ITB Berlin 2023 (Internationale Tourismus-Börse Berlin) represents one of the most important and accredited international events concerning international tourism. Exhibitors such as air and cruise lines, resorts, hotels and tour operators will be meeting and joining efforts in sculpting the tourism industry and all its related fields for the coming year. The main keyword at ITB Berlin 2023 is " change ", expressed in all its infinite facets.

The Opening Ceremony - Georgia takes the Stage

The Opening Ceremony of the ITB Berlin 2023 was held at the CityCube on the 6th of March and it set the flow for this polarizing convention. Georgia was this year's hosting country and it truly delivered, with some very high profile representatives and all the beauty of its rich history, culture and nature. Georgia's Vice Prime Minister  Levan Davitashvili personally cut the ribbon, promising an impressive journey throughout Georgia under the theme of " Infinite Georgian culture  -  from the beginnings of viniculture to modern avant-garde art ".

Zurab Pololikashvili , Secretary-General of the World Tourism Organization (UNWTO) is another prominent Georgian personality who encouraged attendance and is working to promote the country's emerging tourism industry. The opening speeches were followed by an ensemble of Georgian music, traditional ballet and polyphonic singing, for a taste of the country's artistic and cultural heritage.

A Spotlight on Georgia

Through its role as hosting country for IBT 2023, Georgia aims to showcase to the world the infinite variety of experiences it can provide. Recently confirmed once again as one of the birthplaces of wine, this country holds a long and resilient cultural tradition that can fascinate any traveller.

Georgia is approaching the end date of a visionary 10-years National Tourism Strategy plan signed back in 2015. The project looked to accomplish strategic unprecedented results in the country's tourism industry. Among the plan's tenets, the first one set to "protect and improve Georgia's natural and cultural heritage", laying down a path to a sustainable tourism development, mindful of the communities and natural environments dotting this land between continents.

Early data had already confirmed the first positive results of this plan, and though affected by the recent Covid-19 pandemic, like most other countries, the future looks bright for Georgian tourism.

A World of Exhibits

The beauty behind ITB Berlin lies in the myriad of exhibits, themes and scenarios explored and presented during the annual conference. Over 10.000 exhibitors worked jointly to draw out the fine lines of tourism industry for the coming year. A few of the themes presented include:

Gender Equality: Tourism as a door for female empowerment.

A panel dedicated to exploring the relationship between the tourism industry and gender equality. The importance of tourism as a tool to remove societal and economical barriers around women all over the world. The speaking commission included talented and succesful women ready to share their opinions and experiences.

Augmented Reality: Potential, Upsell and Opportunities

In a world where reality is constantly augmented by the virtual world, experiences could be enriched and empowered by the additional resources of the digital. A future of tourism where you are the center of the action as history and nature unfold around you.

The Label Jungle - Sustainable Tourism

With both travellers and service providers expressing growing interest in a sustainable approach to tourism, the industry seems to promote the idea of a low-impact development, mindful of local nature and communities. Navigating among the different labels however can be complicated. This panel helped visitors to understand credited certificates for climate neutrality and compensation programmes.

Related articles

Baden Wine Route

Baden Wine Route—Discovering The Sun Paradise of Germany How do quickly get acquainted with the history, traditions, national cuisine and local wines of the region? Take a trip along the wine route! The Baden Wine Road is a specially designed tourist route that focuses on the most famous...

5 tips to plan a customized wine tour in 2024

 Custom wine tours - Design your experience with wine and travel experts!  Planning your dream wine tour can be a struggle sometimes. Truth is, your journey begins long before boarding your plane, bound for a sunny vineyard among the Tuscan hills or the clay red fields of La Rioja in...

Pinotage, a distinctive South African grape variety, is a captivating fusion of Pinot Noir and Cinsault. Developed in the early 20th century, it thrives in the nation's diverse terroirs. Known for its inky hue and complex flavors, Pinotage offers a medley of red and dark fruits—cherry, plum, and...

Nero d'Avola

Nero d'Avola, a prominent Sicilian grape variety, yields wines brimming with rich character. Native to the sun-drenched island, this red grape produces wines with deep color, robust body, and a medley of dark fruit flavors such as plum, black cherry, and blackberry. Often referred to as...

Muscat grape

Muscat wine, renowned for its distinct and aromatic profile, stems from the Muscat grape family. With origins dating back to ancient times, Muscat wines encompass a captivating array of styles, from dry to sweet. Their hallmark is the unmistakable floral and fruity bouquet, often exuding notes...

Barbera grapes, renowned for their vibrant character, thrive in the rolling vineyards of Italy. Originating in the Piedmont region, these grapes yield wines cherished for their lively acidity, deep color, and approachable nature. The Barbera varietal is often celebrated for its versatility,...

Wine Festivals to Attend in 2024

Wine Festivals to Attend in 2024 Wine festivals abound and almost every wine region around the world has its own one. In one way or another, wine events are always connected with local traditions, music, gastronomy, and of course wine. A wine evemt might be dedicated to local wineries, one or...

WineTourism.com's 2023 Recap - Wine Lovers Choices

Join us on a flavorful journey through 2023 with our annual Wine Lovers Choices Recap! This year has been a toast-worthy adventure, exploring the most captivating wine regions, visiting the most popular wineries, and tasting the top-rated selections. In this blog, we're excited to recap the top...

Get your monthly boost of wine inspiration

Join our newsletter now to receive our free guide on how to plan the perfect wine tour

Cyprus tourism minister leading delegation at Berlin tourism conference

D eputy Minister of Tourism Kostas Koumis will be undertaking significant diplomatic engagements in Berlin as he leads the Cypriot delegation at the renowned ITB Berlin tourism exhibition, according to an announcement released on Tuesday.

The announcement, published by the Deputy Ministry of Tourism, noted that during his visit to Germany, Koumis has scheduled political meetings with tourism ministers from Greece, Israel, and Malta.

These meetings, the announcement explained, “aim to foster collaborative efforts and strengthen ties in the tourism sector between Cyprus and these nations”.

Moreover, Koumis is also set to hold discussions with the heads of tourism organisations and airlines operating tourist programmes and routes from Germany to Cyprus.

In addition, he will engage with other key partners headquartered in Germany who predominantly operate routes from other markets.

The ministry also mentioned that the Cypriot pavilion at ITB Berlin spans 350 square metres, featuring participation from around 50 Cypriot tourism companies and collaborators.

Meanwhile, ITB Berlin, which is taking place from 5 to 7 March 2024 on the Berliner Exhibition Grounds, this week reported excellent bookings, amounting to a total of 150,000 square metres, equivalent to over 90 per cent of the display area.

The event’s organisers said that at 87 per cent, international participation in the World’s Leading Travel Trade Show is at a record high.

Mario Tobias, CEO of Messe Berlin, said that “ITB Berlin is the meeting place for the tourism industry’s entire value chain, once again underlining its global importance as a leading international trade show”.

“The outstanding quality of our senior buyers and excellent bookings reflect upbeat travel demand,” he added.

Moreover, Tobias said that “once again, ITB Berlin is cementing its position as a global expert forum and hub for innovations and trends”.

The Messe Berlin CEO stated that despite rising travel demand, the industry also faces many challenges such as climate change, an energy crisis, the introduction and rise of artificial intelligence (AI), as well as skills shortages.

“They can only be overcome together,” Tobias said.

“That is why it is so important for us to gather all the actors in Berlin so we can benefit from mutual inspiration, learn from each other and work on solutions together,” he concluded.

• Contrast Contrast

City of Freedom

1 ticket for all museums

Admission to all museums & exhibitions

The most beautiful performances & productions

Discover dinosaurs & more

An experience for the whole family

Highlights in Berlin's Museums

Bypass the queue

Enjoy a unique panoramic view

Tips for your journey to Berlin

Be inspired.

Berlin awaits you. Visit the great museums & sights and then relax in a café. Look forward to concerts & shows, stroll through the shops and discover with us all the diversity of Berlin.

Spring in Berlin

Tips for spring in Berlin

Tickets for the museums & exhibitions in Berlin

Berlin 2024 – the main events

Events, exhibitions, openings

Berlin's Top 10 Attractions

Travel offers to Berlin

4 days in Berlin from €193

Berlin's official tourist ticket

• Free public transport in Berlin
• Choose from many attractions - savings up to 50%
• Free City Guidebook – including map

More than 15m sold tickets

Event tips in Berlin

FALLING | IN LOVE

Berlin's new show jewel: The new Grand Show at Friedrichstadt-Palast Berlin, curated and visually designed by star designer Jean Paul

Show details

Karneval der Kulturen

The Carnival of Cultures is one of the largest city festivals in Germany and reflects the diversity of Berlin. Since 1996, the Carnival of

All tips for a long weekend

Ascension Weekend in Berlin

Ascension Day is a national holiday in Germany. Here you will find the best tips for excursions, tours, and lots of other event highlights.

Theatertreffen 2024

The 61st Theatertreffen will take place from 2 to 19 May 2024. The 10 remarkable productions from German-speaking countries selected by a

German Football Association Cup Final live in Berlin - 25. May 2024

Football fans from all over Germany are hoping their team will play in Berlin in May. Each year, the DFB Cup Final attracts thousands of

All about the European Football Championship in Berlin

European football history will be written in Berlin in 2024. Be there when 2.5 million football fans from 120 countries cheer on their team

Highlights in Berlin

1-hour boat tour in Berlin on the river Spree

Classic city tour: Discover the historical & modern Berlin

from €21.00 1hr Tour

• 1-hour boat tour on the river Spree
• Discover historical & modern Berlin highlights
• Daily tours from Friedrichstraße/Tränenpalast

Tickets & dates

Ticket: Caspar David Friedrich - Infinite Landscapes Exhibition

Temporary exhibition at the Alte Nationalgalerie

from €16.00 online tickets

• The Art and History of Caspar David Friedrich
• Exhibition with 60 paintings & 50 drawings
• open from 19.04.2024

This you'll find only in Berlin: our tips!

You definitely don´t want to miss that in Berlin! Besides the top sights, Berlin has a lot more to offer.

Berlin has been the stage for a lot of world history and not just the fall of the Berlin Wall. You can still discover the traces of history in countless places around the capital. You can also explore traces of history in the modernist housing estates , which are UNESCO World Heritage Sites. Every three years, the large, supra-regional festival of building culture, the Triennale der Moderne , focuses on Berlin's modernist architecture.

Berlin is also a proper shopping destination . Besides luxury shops along Kurfürstendamm, you will also want to check out the numerous flea markets around the capital. Go on a shopping tour of Berlin: we're certain you'll find something you'll treasure.

Be sure to visit the popular food markets in Berlin's market halls and try out street foods from all over the world. And no Berlin visit is complete without a taste of local cuisine: we have the best tips for you and your travel companions.

Berlin through the ages

Historic places in Berlin

Berlin’s history is full of highs and lows. Go on a hunt for clues and experience fascinating encounters with the past throughout the entire

Industrial heritage in Berlin

Berlin Modernism

Art in the factory hall, fashion shows in the cold store, theatre in the transformer station – all over the city, Berliners have brought

Look forward to going shopping

Shopping in Berlin

Go for a wander. Berlin’s shopping malls, shops and department stores are an inviting place to embark on an extra-special shopping trip

The historic centre of Berlin in rapid transformation

Berlin’s new cultural centre

Berlin’s historical centre is undergoing a dynamic change: new museums and major cultural projects are opening their doors.

Discover Berlin’s coolest neighbourhoods by foot

The 15-minute city

Enjoy a Berlin city break by foot with the 15-minute city concept. Explore hidden gems and hip neighbourhoods just a stroll from your hotel.

Meals for real guys

Berlin Cuisine

The food is half the experience when travelling, and Berlin cuisine won't disappoint. Enjoy a hearty meal after a long day of sightseeing.

Berlin is that sustainable!

For an environmentally conscious visit to Berlin

• Stay in certified hotels 
• Enjoy vegetarian & vegan delicacies
• Shop responsibly

Favourite tickets

Discover the greatest places to visit from other visitors! Here, you can find tickets for the sights and attractions our Berlin visitors love! 

Our travel service offers the ideal way to enjoy a stress-free holiday in Berlin, making it easy to buy tickets online for sightseeing tours, museums and exhibitions, attractions, sights and shows.

And it’s fast – so you can find the right ticket in just three minutes!   

FALLING | IN LOVE Grand Show

Tickets & Berlin Activities for Families with Children

Flashdance - The Musical

LEGOLAND® Discovery Centre Berlin: Fast Entrance Ticket

Footloose - The Musical

Tickets for hop-on hop-off & sightseeing tours

Hans Uhlmann "Experimental forming"

Tickets for Zoo, Aquarium & Tierpark in Berlin

Deutschlandmuseum

Tickets Berlin TV Tower & Restaurant Sphere

BMW Motorrad Welt: welcome home!

Berlin Museum Island: Day Ticket

Which berlin do you want to see.

Berlin: experience the German capital just the way you like. No problem with our Berlin insider tips. Whether you want to photograph Berlin's sights, visit museums, or experience events, we have the tips and information to get you there.

If you've already done the "big sights," we recommend heading out to Berlin's neighbourhoods, where there's lots of water, nature, and one or two insider tips.

Berlin also has a lot to offer for shopaholics, lovers of luxury, foodies, cyclists, and sports fans. Let yourself be inspired by our recommendations.

We also offer tips and tour suggestions for a relaxed holiday in Berlin with children.

Berlin is tolerant and open: you can be yourself here. We have also compiled tips for LGBTI* visitors including events, bars and clubs.

Whether with or without a disability, we want you to explore Berlin comfortably. Find out more at visitBerlin.de.     

Berlin for explorers

We show you those sights in Berlin everyone expects you to have seen: the TV Tower, the Reichstag, the Brandenburg Gate, and Museum Island.

The best events for every day of the year

Berlin for the adventurous

Every day, there are so many events taking place in Berlin that we can hardly count them all. But we've put together a selection of the best

More museums than rainy days

Berlin for culture fans

There are some 170 museums in Berlin, that's more museums than rainy days in a year. We help you find the right exhibition.

Get to know the real Berlin

Exploring Berlin neighbourhoods

12x Berlin: we show you largely unknown spots in the neighbourhoods of Berlin's 12 districts. Because one thing is clear: there's more to

Flea markets, malls & luxury shops

Berlin for Shopaholics

From Kurfürstendamm to flea markets in rear courtyards: in Berlin, everyone becomes addicted to shopping. We show you Berlin's endless

Only the best of Berlin for you

Berlin for Luxury Lovers

Take a break in Berlin and let yourself be spoiled: in 5-star restaurants, premium department stores, and top-class restaurants.

Food markets, restaurants & currywurst

Berlin for Foodies

Whether a trendy restaurant or a curry sausage, whether vegan or a burger, from street food markets to market halls to snack bars, we show

Tips & tours through the city

Berlin for Cyclists

Experience sightseeing from a different angle and pedal hard on your sightseeing tour through Berlin. It's a completely different

Berlin is sports central!

Berlin for Sports Fans

Cheer on Berlin teams in football, basketball and other sports. Or discover the many different trendy and recreational sports on offer here.

Tips for your family holiday

Berlin with small & big children

Berlin's range of offerings for children is huge. Whether you are bringing toddlers, schoolchildren, or teenagers, there are plenty of

The best tips for the scene

Berlin for LGBTI*

Berlin is one of the most open and tolerant cities in the world today and the gay and lesbian scene in the German capital is flourishing

A Berlin guide for all visitors

Berlin for everyone, whatever your abilities

Discover barrier-free Berlin: on land, on water, or high up over the city. Check out our tips and recommendations.

Berlin Newsletter

• Berlin news, events & trends
• Every month & for free
• Exclusive offers

Legal notice Privacy Statement

Book your city break to Berlin

We want your holiday to be a memorable experience – and we support you with a range of services and exclusive deals for your trip to Berlin. Looking for the right hotel? We have a wide selection of hotels for you – from budget accommodation to 5-star luxury.

And we have inspected all the hotels – to ensure you can enjoy a perfect holiday in Berlin. Our hotel selection includes accessible, family friendly and LGBTI* hotels.

And best of all – we give you one night free in our Berlin hotels . A special deal you wouldn’t want to miss! Bahnhit Berlin gives you a fantastic rail deal for Berlin – with your train ticket and hotel included.

Our travel advisors are happy to assist you and answer all your questions.

Because:  We love Berlin and know our city like no other!   

Your Hotel in Berlin

More than 300 certified hotels

Special Deal: Stay 4, Pay 3 from €242

Choose hotel & save

Special Deal: Stay 3, Pay 2 from €156.00

Berlin for a bargain price

Including train journey & hotel

Booking advantages on visitBerlin.de

• Your complete Berlin holiday – hotels, city trips, tickets & tips
• Secure booking on the official Berlin travel portal
• Qualified Berlin experts with over 20 years experience
• Free of charge travel advice, no commission fees
• Exclusive prize games for our newsletter readers
• American Express

Useful information for your trip to Berlin

City Trips for many

Group travel to Berlin

From school and college tours to company trips or activity and fun tours by larger groups of friends – we’ll be happy to help you plan your

Everything you need to know

Travelling to Berlin

How best to get to Berlin? By train, by car or by coach? Check out our tips for travelling to the German capital.

Information on hotels, tickets and more

Berlin Tourist Infos

Get information and advice for your Berlin visit from the experts at the Berlin Tourist Information Offices dotted around the city.

HERE TO STAY //

Große neuigkeiten für das berlin travel festival 2024.

Liebe Reisebegeisterte,

wir sind überglücklich, ankündigen zu dürfen, dass das Berlin Travel Festival auch im Jahr 2024 weitergehen wird!

Wir haben erkannt, dass unsere Stärke in einem unverwechselbaren Festivalformat liegt, das sich nicht mit traditionellen Messen mischen lässt. Deshalb kehren wir mit unserem einzigartigen Konzept aus Vorträgen, Workshops und Meet-ups für Reisebegeisterte zu unseren Wurzeln zurück.

An einem zentraleren Ort und in einem Umfeld, das zu unseren Ideen und unserer Community passt, werden wir 2024 neu durchstarten. Mit einem überarbeiteten Format wollen wir die Begeisterung für das Reisen weiter entfachen.

Seid gespannt und freut euch auf ein Festival, bei dem Austausch, Inspiration und Gemeinschaft im Mittelpunkt stehen.

Bis bald und reiselustige Grüße,

das Team des Berlin Travel Festival

Interrail x Berlin Travel Club

Wir haben uns mit unseren Freunden von Interrail zusammengetan, um die ultimative (Zug-)Reisegarderobe für Euch zu entwerfen.

Werft einen Blick auf die komplette Kollektion in unserem Online Shop.

Special Areas

Erlebt die beeindruckende Foto-Ausstellung mit 50 großformatigen Bildern der Gewinner des Red Bull Illume Outdoor & Adventure Photography Awards 2023.

Und lasst euch in unserem Tiny House Village rundum zum Thema beraten und inspirieren.

Alle Aussteller beim Berlin Travel Festival teilen unsere Begeisterung für das Reisen, von Destinationen über Unterkünfte bis hin zu Veranstaltern und Marken.

Hier findet ihr unsere Aussteller, auf die beim Festival 2023 dabei waren.

Produktkategorien

In unserer Brand-Section empfehlen wir euch unsere liebsten Destinationen, Reiseveranstalter, Unterkünfte, Verlage für Reiseliteratur, Vertreiber von Travel-Gadgets, Tiny House Experten und viele andere Brands die sich bei uns zuhause fühlen.

Destinationen

Länder, Städte, Regionen – Orte, an denen ihr gerne seid oder schon immer mal hinwolltet.

Egal ob ihr mit dem Fahrrad, dem Auto, der Bahn, dem Schiff, dem Flugzeug oder einfach zu Fuß unterwegs sein wollt – wir haben die beste Auswahl an Transport-Dienstleistern für euch zusammengestellt.

Unterkünfte

Hotels, Motels, Hütten, kleine Häuser – die besten Orte für eure nächste Übernachtung.

Reiseveranstalter

Food Trips, Ausflüge, geführte Touren und perfekt arrangierte Ferien.

Reiselektüren

Die besten Lektüren, die besten Karten und die besten Reiseführer… eine Auswahl an großartigen Verlagen, Blogs und Magazinen.

Travel & Lifestyle

Rucksäcke, Ausrüstung, Gadgets und Bekleidung – Dinge, die der Reisende von heute liebt.

Unsere Partner

THE NEW TRAVELER STORIES

Fernweh Alert: Mit Condor zu den schönsten Zielen der Welt

Offroad-Abenteuer in Oman

Boatlife – Leben und Freiheit auf dem Wasser

Tourism Conferences in Berlin 2024/2025/2026

• May 16 International Conference on Humanities, Administrative and Social Sciences (ICHASS) - Berlin, Germany
• Jul 22 International Conference on Cultural Policy (ICCP) - Berlin, Germany
• Jul 22 International Conference on Humanities, Administrative and Social Sciences (ICHASS) - Berlin, Germany
• May 20 International Conference on Humanities, Administrative and Social Sciences (ICHASS) - Berlin, Germany

• 7th European HTI Summit: 9 April 2024, Brussels
• HTI at ITB Berlin 2024
• Events Calendar
• Previous HTI Events
• Previous Partner Events
• HTI Network
• EBI European Buyers Initiative
• Consultancy
• European HTI News Magazine
• Latest News
• Expert’s Views
• Our References

Your health tourism industry partner

Health tourism events organised by the HTI are the perfect place to meet new business partners and stay on top of the trends. Learn more about upcoming events!

Medical tourism buyers – member of the HTI network can facilitate new business leads for destinations and service providers. Ask for tailor-made buyers and media trips!

Health travel destinations and service providers can showcase their offer through HTI digital channels and the European HTI News Magazine. Check out the HTI news and promotional opportunities!

HTI – The leading hub for doing health travel and tourism business in Europe that brings together medical, spa and wellness professionals, service providers, associations and destinations at events and projects supported by prominent European and global organisations.

What others say.

RIKA JEAN-FRANÇOIS

‘The HTI Conference in Brussels was a truly professionally organized, inspiring educational meeting, full of best networking opportunities. We made a lot of fruitful contacts and I am surely planning to return next year.‘

EDUARDO SANTANDER

‘Health Tourism became one of the fastest growing forms of tourism nowadays and an appealing business opportunity not only to individual stakeholders providing medical, spa or wellness products but to also to tourism destinations as whole. The HTI Conference is another step forward to find common definitions and strategies for a sustainable growth of the sector.‘

CSILLA MEZŐSI

‘HTI Conference is an extremely good organised, very professional event and perfect for networking for everyone that cares about the future of the health tourism and medical spa, health resorts industry. I wish a big success also in the future! ESPA is looking to expand cooperation with HTI. Thank you very much for your fantastic hospitality.’

CLAUDIA WAGNER

‘HTI brings together key players from the health tourism industry. Its format is very conducive to networking and learning from the leaders in the field. This is a great meeting for anyone who is serious about business. Many thanks for the great organization, it was a valuable experience.‘

ANNA ATHANASOPOULOU

‘For many European countries and regions health tourism is a key source of growth and jobs, as well as the central part of their tourism offer.‘

GIUSEPPE BELLANDI

‘The organization was outstanding, we were impressed by all of the speakers that brought together executives from around the world where they delivered a learning, collaborative solutions and networking experience.’

Event Partners:

Institutional partners:, business partners:, media patrons:, contact us:, [email protected], you need more info.

  Terms of Use & Data Protection Policy

• Hospitality Investor
• Hotel Management
• R & R Forum
• Adjacent Spaces

What to look out for at Digital Pharma East 2023

15-17 April 2024 InterContinental Berlin, Germany

Visit IHIF EMEA

46TH ANNUAL NYU

International Hospitality Industry Investment Conference

2-4 June 2024 Marriott Marquis, NYC

Visit NYU IHIIC

9-11 September 2024 Regent Hong Kong

Visit IHIF Asia

• Un-/Subscribe

Press Release

Itb berlin convention 2022 begins: orientation and dialogue on the most pressing topics of our times.

Day one kicks off a series of formats over the coming months – High-level exchange of views among experts – The war in Ukraine, the pandemic and the key topics of resilience, digitalisation and sustainability are the dominant convention themes – ITB Minister's Keynote with Dr. Robert Habeck – Comprehensive programme of events with 223 speakers and 102 sessions – Georgia is the official cultural destination – Digital Business Day on 17 March – New series of B2B networking events in 2022

The trade show opens in challenging times: the world has already experienced two years of the coronavirus pandemic – now the terrible war in Ukraine is overshadowing global events. Since its launch in 1966, ITB Berlin has provided an important platform for international travel industry, and together with tourism it stands for international understanding among cultures and for peace. With the opening of the virtual ITB Berlin Convention, which will take place online from Tuesday, 8 March to Thursday, 10 March, the World’s Leading Travel Trade Show is launching a new event concept. Over the next three days, high-ranking experts will examine the most pressing topics of the global tourism industry from every perspective. The focus is on the pandemic and its impact as well as the challenges of geopolitical conflicts and crises. The convention will be live-streamed from the Messe Berlin studio at itb.com . Attendance is free. To register please visit itb.com/ticketshop .

The opening press conference moderated by Katie Gallus will kick off events on 8 March at 9 a.m. Joining her will be Martin Ecknig, CEO of Messe Berlin , H.E. Prof. Dr. Levan Izoria, ambassador extraordinary and plenipotentiary of Georgia to Germany , who represents this year’s Convention & Culture Partner Georgia , Peter Kautz, MD of Statista Q , and Norbert Fiebig in his role as president of the German Travel Association (DRV) . Over the three days of the convention the focus on Tuesday is on the pressing topics of resilience and the future, on Wednesday the topic is digitalisation, and on Thursday sustainability. In a total of 102 panels, lectures, presentations, exhibitors’ press conferences and discussions, 223 leading experts and companies will assess the global challenges facing the travel industry. On 8 March at 11 a.m., Federal Minister for Economic Affairs and Climate Action Dr. Robert Habeck will hold this year’s ITB Minister's Keynote speech.

“About two years after the pandemic began it seems it may finally be coming to an end“, said Martin Ecknig, CEO of Messe Berlin . “However, the world is making an almost seamless transition to another global conflict, whose consequences we can only vaguely imagine at the moment. What is clear however, is that we live in a world of constant change. As a firmly established member of the tourism industry and against the backdrop of all the challenges and uncertainty, with ITB Berlin we are least able to offer the industry some orientation and a corresponding space for dialogue.”

Tour operators, destinations and suppliers can make use of a further streaming channel to present more fascinating content at press conferences and product presentations. Events will range from destination presentations, specialist discussions to award presentations. More programme details can be found in the exhibitor presentation and press conference section at itb.com/convention .

Georgia’s wide-ranging cultural heritage and natural attractions

In 2022 Georgia is the Convention & Culture Partner at ITB Berlin, and next year it will introduce itself to a wider audience as the official Host Country of the Leading Travel Trade Show. This is another phase in the three-year partnership with ITB Berlin. Thus, together with David Ruetz, head of ITB Berlin, Mariam Kvrivishvili, MP, Deputy Minister of Economy and Sustainable Development, Georgia, will open the ITB Berlin Convention. Last year, Georgia already fascinated visitors as the Adventure & Sustainability Partner of ITB Berlin. The republic has a population of 3.7 million and is popular with visitors due to a wealth of cultural attractions, the variety of architectural styles in the capital Tbilisi, mountain ranges, hillside monasteries, beaches on the Black Sea and the ancient winegrowing region of Kakheti.

Networking and business at the Digital Business Day on 17 March

ITB Berlin 2022 will by no means be over after the three-day convention, which will be followed by the Digital Business Day on 17 March. As a networking platform, this offers one-on-one networking opportunities, audio-video meetings, information on global travel trends and forecasts, as well as on-demand corporate news and automated speed-dating. The virtual format is a catalyst for business networks and focuses on business and networking. It also offers companies numerous opportunities for sponsoring the virtual format. The event will be augmented by the IPK World Monitor with global travel trends and forecasts for 2022 as well as company presentations, which are available via the on-demand programme. Tickets to the Digital Business Day are available at itb.com/ticketshop .

IPK International: Global Outbound Travel 2021 & Roadmap for 2022

At the Digital Business Day on 17 March , taking the findings of the latest World Travel Monitor® survey of more than 60 countries around the world, Rolf Freitag, CEO of IPK International , will report on the year in travel in 2021. How did international travel fare globally in year two of the pandemic? Which travel and holiday markets are already witnessing a recovery? In addition, Rolf Freitag will also talk about people’s current desire to travel. What are the chances of the tide turning in 2022? Which destinations will be particularly in demand over the coming months? And what types of holiday will be most popular this year? The World Travel Monitor® is the world’s most comprehensive survey on outbound travel trends in Europe, Asia, North, South and Central America. With its surveys, it covers more than 90 per cent of the global demand for international travel.

ITB – 365 days a year

In addition to its virtual formats, in 2022 ITB Berlin is bringing the industry together with a series of B2B networking events in European markets. These will provide numerous networking opportunities, fixed dates in the form of a Speed Networking event, as well as workshops presenting and discussing the latest travel industry topics.

Information for the media and bloggers:

ITB Berlin Convention : attendance is free, but you must register online in advance – itb.com/de/besuchen/tickets/ .

Digital Business Day : press accreditation is required – itb.com/de/presse/akkreditierung/ . Upon approval of your accreditation you will receive a personalised link for the Digital Business Day. As of Tuesday, 15 March 2022 this link will be active and provide access for onboarding and participation in the Digital Business Day.

About ITB Berlin and the ITB Berlin Convention

Since 1966, ITB Berlin has been the World’s Leading Travel Trade Show. The ITB Berlin Convention, the largest event of its kind, will be held in the period originally scheduled as an entirely virtual event on the new brand website itb.com. The World Tourism Cities Federation (WTCF) is official “overall sponsor” of the ITB Berlin Convention. Mascontour is sponsor of the Future & Resilience Track at the ITB Berlin Convention. On 17 March the Digital Business Day will give the industry an opportunity to exchange views and do business in a virtual setting from anywhere in the world. As a virtual industry marketplace, it is a further addition to the ITB brand family. A series of B2B networking events which ITB Berlin is planning at European host destinations this year will round off the concept. 3,513 exhibitors from 120 countries were represented at the virtual edition of ITB Berlin NOW 2021 for the duration of the event. Some 65,700 users visited the new online platform, around two-thirds of whom were from abroad. In 2019 around 10,000 exhibitors from 181 countries displayed their products and services to 160,000 visitors, including 113,500 trade visitors. Additional information is available at www.itb.com and from the ITB Social Media Newsroom

About Messe Berlin

Berlin has been a trade fair location for 200 years, and one of the most important in the world for many decades. As the state-owned trade fair company, Messe Berlin makes a major contribution to the city’s position. It designs, markets and organizes hundreds of live events every year. Its broad portfolio includes the global brands and leading trade fairs IFA, InnoTrans, ITB, FRUIT LOGISTICA and the International Green Week, as well as major conferences and outstanding events, such as the Fan Mile at the Brandenburg Gate. With around 90 offices abroad, Messe Berlin markets its events in over 170 countries. Every year around 25,000 media representatives from all over the world are accredited to the events at the company's headquarters under the Radio Tower in Berlin alone. Messe Berlin strives to be an outstanding host to visitors at all of its events, to provide the best possible business impetus and to ensure fair conditions for everyone. This self-image is reflected in the company motto: Messe Berlin - Hosting the World. www.messe-berlin.d e

Join the ITB Press Newsroom on LinkedIn . Become a fan of ITB Berlin at www.facebook.de/ITBBerlin . Follow ITB Berlin on www.twitter.com/ITB_Berlin .

You can find press releases on the internet at www.itb.com under the section heading Press / Press Releases .