business tourism in brazil

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Business Customs

Business travelers should be aware of several customs specific to Brazil when doing business in the country. Compared to the United States, the negotiating pace tends to be slower and is best facilitated in person. It is rare for important business deals to be concluded by telephone, e-mail, or letter. Many Brazilian executives do not react favorably to quick and infrequent visits by foreign sales representatives, or to changes in the negotiating team. They often prefer a continuous working relationship, ideally involving multiple meetings with the same person or group of people. The Brazilian buyer is also usually interested in receiving after-sales service provided by the exporter.  

Persistent traffic issues in most major Brazilian business centers mean that sufficient time and buffer should be allowed for transportation and other unforeseen delays. It is advisable to be punctual but to also avoid showing signs of frustration or impatience with delays, some of which may be attributed to a less formal cultural approach to time.

During a first visit to a company, it can be customary to give a gift, usually promotional items without great material value. Expensive gifts can be misunderstood as bribes and are not welcome. Be aware that business dress is often formal and conservative despite the apparent informality while conducting business.  Ties are considered optional, but a suit and jacket are standard.

Since the pandemic, utilization of virtual meeting platforms such as Zoom and MS Teams, has become common in Brazil, and is an acceptable medium for meetings, but these should not fully replace in-person interactions.

WhatsApp is the most common mode of communication via mobile phone and is the preferred mode of communication over e-mail or phone calls, even for handling business matters.

Travel Advisory

Find more Brazil travel information at the  U.S. Department of State  and at the  CIA’s World Factbook . 

Visa requirements

U.S. citizens traveling to Brazil for tourism or business purposes are currently exempt from visas by the government of Brazil. However, as of this writing, beginning January 10, 2024, U.S. citizens traveling to Brazil for tourism or business purposes will need a visa.  For current entry and customs requirements for Brazil, travelers may contact the  Brazilian Embassy . Travelers can also find out more about  Brazilian consulates in the United States .  

If you are entering the country with a U.S. diplomatic or official passport you must apply for a Brazilian visa before entering Brazil. Your agency should have a designated point of contact to help facilitate this process.

Outside Brazil, questions related to visa requirements should be directed to the nearest Brazilian Consulate or Embassy.  Inside Brazil   the consular division of the Brazilian Foreign Ministry is best suited to answer questions.  

U.S. companies that require travel of foreign businesspersons to the United States should be advised that visa adjudications take place at the U.S. Embassy or Consulate in the country where the applicant is located. Visa applicants should visit the  U.S. Department of State Visa websit e or the  U.S. Embassy in Brazil  to review the process and should apply for a visa well before planned travel.

The Brazilian currency is the real.  Most stores only accept the real, unless a credit card is used. Foreign currencies can be exchanged or obtained at banks or approved foreign exchange shops.  

Most international credit cards such as Mastercard and Visa are widely accepted in cities, and at smaller tourist spots. American Express is not as widely accepted. It is best to advise your bank of any upcoming travel to Brazil and to carry some local currency in case of emergency.    

ATMs are extremely common in Brazil, even in small cities. However, it can be difficult to find an ATM that accepts U.S. bank cards.  Most bank branches in Brazil have ATMs, some inside and some outside. It is recommended to use indoor ATMs and to avoid using ATMs in the evening due to potential crime. It is also advisable to monitor bank and credit card statements since PINs may be stolen at ATMs.  

To locate the nearest ATM, the main brands have locators, found at:  Visa ,  Mastercard  (includes Cirrus and Maestro) and  American Express . Traveler’s checks are rarely accepted as a form of direct payment in Brazil. They may be cashed in exchange offices, bank branches, and some travel agencies and hotels, but may incur  high exchange fees.

An alternative to credit cards is to use prepaid travel cards, which are accepted as debit cards and can be used at ATMs for withdrawals.   While credit cards are widely used in Brazil, it is recommended to have some Brazilian reals with you in case your card is not accepted. 

Telecommunications/Electronics

Within metropolitan areas, the telecommunications system is robust and reliable.  The major cell phone service providers in Brazil are Vivo (Telefónica from Spain), TIM (Telecom Italia from Italy), Claro (América Móvil from Mexico), and Oi (Brazil). Cell phone penetration in Brazil is greater than 100%, meaning there are more cell phones than there are people in the country.  Wi-Fi can be easily accessed in most hotels and restaurants in major metropolitan areas. 85 percent of households in Brazil have access to internet.  

In Brazil, the type N socket and plug are standard, along with the type C plug but not socket. Most of the Brazilian states use 110-volt electricity, but some states – mainly in the Northeast – use 220 volts. However, there is no standard voltage and even within  states it may differ. Consult the  electrical current information for Brazil before traveling.  You will need an adapter to charge U.S. made electronic products.

Transportation

Brazil has numerous international and domestic airports. American Airlines, Azul, Delta, Gol, Latam and United Airlines offer direct flights between Brazil and the United States.   The country’s taxi services run very well, although U.S. citizens are recommended, for safety reasons, to use a taxi stand, to call a radio-dispatched taxi, or to request a ride on an app instead of hailing a taxi on the street. Uber is widely used in Brazil and relatively easy to access in urban areas. Public transportation, such as buses and subways, is also available in metropolitan areas.  When using public transportation, it is important to be aware of your surroundings to avoid petty theft.

There are several mobile apps available to hire taxis and personal drivers for transportation inside metropolitan areas, using credit cards (including international), cash or PayPal as methods of payment.  

It is important to note that foreign visitors could face difficulties when using their international credit cards to pay for taxi and transportation services (Uber,  99Taxi ,  Cabify ) in mobile apps. It is recommended to have cash as an alternative in case any issue is encountered.

The proficiency of English is low in Brazil. Only 4 percent of citizens have English proficiency. Most companies that do business with U.S. companies have some employees with English proficiency. However, the level of proficiency can vary.  The Commercial Service in Brazil recommends hiring an interpreter for a business visit and can facilitate contracting one.

Personal space standards in Brazil are different than those in the United States. Many visitors find that the Brazilian environment allows closer contact than in the United States   regarding speaking, touching, greetings and salutations.   Despite the difference in personal space, it is better to act more formal rather than less during an initial meeting. Conversations may occur simultaneously with frequent interruptions.  This is  a sign of interest in the subject rather than of disrespect.  

Brazilians are very proud of their country, language, and unique culture. To that end, it is better to refrain from making cultural references or comparisons to other countries and cultures.

The U.S. government does not pay medical bills and U.S. Medicare does not apply overseas. Make sure your health insurance plan provides coverage overseas. Most healthcare providers overseas require payment in full at the time services are rendered. Supplemental insurance to cover medical evacuation is strongly recommended. If traveling with prescription medication, check to ensure the medication is legal in Brazil. Carry prescription medication in original packaging that includes the doctor’s prescription.   

The following diseases and ailments are prevalent:   •    Mosquito, animal and insect-borne diseases include chagas, chikungunya, dengue, zika, visceral leishmaniasis, and rabies •    Traveler’s diarrhea •    Tuberculosis •    Schistosomiasis

In recent years, outbreaks of these diseases have been detected in certain areas of Brazil:  

•    Yellow fever (in several states) •    Measles (primarily in São Paulo state)

Although Brazil has many elective/cosmetic surgery facilities that are on par with those found in the United States, the quality of care varies widely. If you plan to undergo surgery in Brazil, make sure that emergency medical facilities are available. Some “boutique” plastic surgery operations offer luxurious facilities but are not hospitals and are unable to handle emergencies. U.S. citizens have died while seeking medical care from non-traditional “healers” and practitioners. Ensure you have access to proper medical care if seeking such services. It is advised to be up to date on all vaccinations recommended by the CDC and the World Health Organization.  

Though not required to enter Brazil, travelers wishing to be vaccinated should consider receiving the yellow fever vaccine prior to traveling to Brazil, as local supplies are limited.  It should be noted that the yellow fever vaccine must be administered 10 days prior to travel for it to be effective. It is important to note that while the yellow fever vaccine is not required to enter Brazil, some neighboring countries do require travelers with recent entries into Brazil to show proof of yellow fever vaccination or be denied entry.  As of August 2023, most establishments in Brazil do not require a COVID vaccine card, or a mask, but it is recommended to have a Covid-19 vaccine card, or a photo of it on your phone, with you in case it is requested.

Find more health information for travelers, including COVID updates for Brazil, at the  CDC website .

Local Time, Business Hours, and Holidays

Time in the country is usually noted using the 24-hour clock convention, i.e., 21:00 instead of 9:00 p.m. Brazil has four standard time zones: Brasilia (BRT), Amazon (AMT), Fernando de Noronha Archipelago (FNT), and Acre (ACT). Most cities visited by foreign tourists in the country are in the Brasilia time zone, which is three hours behind Greenwich Mean Time (GMT-3). The country does not observe daylight saving time.  

While office hours in Brazil are generally 9:00 a.m. to 6:00 p.m., decision-makers begin work later in the morning and stay later in the evening. The best times for calls with Brazilian executives are between 10:00 a.m. - 12:00 p.m. as well as 3:00 p.m. - 5:00 p.m., except for the city of Sao Paulo where appointments are common throughout most of the day. Business lunches often last from one to two hours.  

January, February, and July are difficult months to schedule business meetings with high-level decision-makers, as schools are on holiday, and many families choose this time to take vacation.  

Below is a list of all Brazilian and U.S. national holidays that the U.S. Mission in Brazil will observe during the 2024 calendar year:  

Temporary Entry of Materials and Personal Belongings

For more information on the temporary admission of goods into Brazil, please access the Brazilian Department of Federal Revenue website (https://www.gov.br/receitafederal/pt-br/assuntos/aduana-e-comercio-exterior/viagens-internacionais/guia-do-viajante/travellers-guide/arriving-in-brazill/temporary-admission-of-goods-and-vehicles).

Revenue from business travel in Brazil reaches highest ever

In the first ten months of this year, revenue from business travel in Brazil recorded its highest ever. The latest figures show that income from this tourist sector has surpassed levels registered before the pandemic and consolidated Brazil’s position as a business destination.

Higher revenue than pre-pandemic

Data from the Brazilian Association of Business Travel Agencies (ABRACORP) reveals that business travel is enjoying its best year on record. In revenue terms, the sector earned over R$11.37 billion between January and October.

The figure is higher than the total for 2022 and on par with that registered in 2019. Business air travel saw a sharp uptick in October when revenue from flight tickets reachedR$818 million, 11.9% more than in 2019.

With two months still to go, including the high summer season, analysts believe business travel in Brazil should record a revenue of around R$13 billion by the end of 2024. The figure would be the highest ever.

Booming October

October was a particularly busy month for business travel. Revenue reached R$1.25 billion, 16.5% more than October 2023 and, more significantly, 11% higher than October 2019.

Busy November

ABRACORP predicts an even better month for revenue during November. Many businesses chose this month for their annual conventions and, as a result, it’s traditionally one of the busiest for business travel in the country. Revenue is forecast to reach around R$1.4 billion.

Moving the Brazilian economy

Celso Sabino, the Minister for Tourism, celebrated the latest figures for business travel. “They’re unprecedented for the sector and illustrate how business travel boosts the economy,” he said. He also pointed out how it promotes wealth distribution in popular business travel destinations as travellers stay in local hotels and eat out in local restaurants.

The Brazilian hotel sector has reaped the benefits from the rise in travel, particularly in business, so far this year. Occupancy rates have risen in the country’s ten largest cities and RevPAR increased by nearly 35%.

The job market reflected this economic boost with a surge in employment in the tourist sector . In October, it created some 20,700 new jobs throughout the country, four times more than in September. According to the Ministry of Employment (MTE), the increase is due to the large number of conferences and conventions held during the month.

Event tourism as an example

Events are one of the clearest indicators of the rise in business travel, and many destinations have experienced unprecedented demand over the last year. Ceará in Northeast Brazil is one example .

Event tourism, including business conferences, conventions and fairs, has risen in the state throughout 2023 and is forecast to increase by 30% in 2024. Events next year at the Fortaleza Conference Centre include high-level G20 meetings .

The Ceará Tourist Board welcomes the rise in business travel, particularly in revenue terms, because business travellers spend an average of R$700 a day, double the amount spent by holidaymakers.

(Sources: ABRACORP, MTE)

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Tourism grows in Brazilian economic recovery

The tourism sector grew by 85.7% compared to the same period in 2021. The accumulated growth in 2022 was 51.3%. The growth was measured by the IBGE - state statistics institution - and was driven by the increase in revenue from companies operating in the segments of air transport, restaurants, hotels, car rental, collective road transport of passengers, catering services and travel agencies. In regional terms, all the federation units where the indicator is investigated showed progress in tourism services, with emphasis on the states of Ceará (135.8%), Minas Gerais (132.7%), Espírito Santo (123, 3%), Federal District (108.0%), Bahia (105.7%) and Rio Grande do Sul (104.5%).

Top Business Travel Destinations in Brazil in 2022

by Go Together DMC | Apr 25, 2022 | Destinations | 0 Comments

No doubt the biggest and most important travel destinations business centres of Brazil are the megacities of Sao Paulo and Rio de Janeiro. Further afield, most other state capitals full fill their role as the country's other main economic centres : Belo Horizonte, Salvador, Recife, Fortaleza, Curitiba and Porto Alegre. These are the cities that are dominating Brazil's economic development.

But Brazil is big and there are plenty of other fast developing cities that have become important business hubs over the years and will be ever more important in the future. They did not get there with soccer tournaments or because they held their state's government, but by generating strong growth in private sectors such as agribusiness, oil & gas, industries, IT and ports & logistics.

Top Brazilian business travel destinations

It is no secret that travel destinations Brazil is an attractive prospect for doing international business. The sixth largest country in the world by population and a growing middle class represent a huge domestic market, whilst its natural resources and cheap exports make it a top destination for business partnership opportunities. As with any cross - border business venture, unique differences in culture and the business landscape make a good understanding of your destination vital. The first step in learning how to navigate the field of Brazilian business is getting a firm idea on how the field looks. A good understanding of the political and economic environment is vital. If you are thinking about doing business in Brazil, we listed some of the most promising cities for business in Brazil in 2022

Belo Horizonte, Minas Gerais State

Second city with the highest number of startups in travel destinations Brazil, with 9.5% of the total, Belo Horizonte reveals a strong innovation ecosystem. The city is one of those that most use the tertiary sector, mainly in the areas of financial services, real estate, public administration and areas related to commerce. It is a great destination for those who want to invest.

Belo Horizonte it is behind only Sao Paulo (SP), which concentrates 35.3% and remains ahead of Rio de Janeiro (RJ) and Curitiba (PR), with 5.7% each, according to the Ranking 100 Open Startups. Also among the top 20 are those from Minas Gerais: Uberlândia, in the Triângulo Mineiro, in 11th place, with 1.2% of startups ; and Juiz de Fora, in Zona da Mata, in 14th place, with 0.5% of the total.

The city is the birthplace of the first startup community in Brazil, the San Pedro Valley. In addition, it has one of the best structures for business tourism and is above the country's average in the evaluation of the National Tourism Competitiveness Index, carried out by the Brazilian Ministry of Tourism.

Minas Gerais is the second state with the most startups in Brazil, after Sao Paulo. After Santa Catarina, it is the region with the most startups for R$1 billion in GDP. 60% of these startups are in the Capital. According to Minas Gerais Investment and Foreign Trade Promotion Agency (INDI), Belo Horizonte has 70% of the Minas Gerais IT market, with around 5 thousand companies, with annual revenues of R$ 2.3 billion, generating approximately 33 thousand direct jobs.

Joinville, Santa Catarina state

This developing city is a hub of Brazil's mid-tech and engineering industry as well as as IT. Joinville is close to Sao Francisco do Sul port and Parana's state capital and business hub Curitiba and has one of the highest standards of living in Brazil. Owing to its development and good infrastructure, Joinville has also become a major centre for events and business conferences. The city is central to some of Brazil's largest software companies such as Datasul, Logocenter, Microvix and SoftExpert as well as many other large corporations in Brazil such as Tigre, Embraco Dohler, Whirlpool, Wetzel, Busscar and Ciser.

Joinville airport serves domestic flights. But in the immediate vicinity (one to two hour's drive) of Joinville are three other airports: Navegantes, Curitiba International and Florianópolis International. Most of Joinville's inhabitants are of German descent, as the city was colonized by a society from Hamburg, Germany in the 1850s. It also attracted many Swiss, Norwegian and other Europeans. Joinville has plenty of universities, like FCJ (Faculdade Cenecista de Joinville), UDESC (University of the State of Santa Catarina), Univille (University of the Region of Joinville), UFSC and many others.

Curitiba, Parana state

The capital of the state of Parana occupies the 4th place in the ranking of Brazilian capitals in number of economic establishments. According to the Annual Social Information Report of the Ministry of Labor and Employment, there are approximately 157,400 formal companies active in 2019, which represents a 51% growth in the total number of establishments since 2002.

The service sector is responsible for 58.5% of the total establishments in 2019. The percentage of the service sector shows that Curitiba follows the trend of large cities in the world, where regional economic development involves the expansion of this sector.

Also famous for tourism, Curitiba is a very favourable city for business opportunities for entrepreneurs. The city of Parana is one of the most entrepreneurial in Brazil and stands out for its access to capital, infrastructure, innovation, human capital and regulatory environment.

Basically, Curitiba is one of the examples of what should be done to reduce bureaucracy in starting a business. With the Descomplica Program, the State of Parana registered the opening of 129 thousand new companies in the first 8 months. Therefore, it is a great region to open branches or start a new business.

Niteroi, Rio de Janeiro state

Only 13 kilometers separate the beauties of Niteroi from the Marvelous City. A visit would already be justified by the beautiful view that you have of the biggest tourist spots in Rio de Janeiro . However, Niteroi is much more. The Contemporary Art Museum (MAC), the Caminho Niemeyer, the Complexo dos Fortes, the well-known Fish Market, the Fashion Pole, the diversified commerce and the excellent gastronomy point to Niteroi as a relevant tourist destination on the national scene.

With the highest MHDI (Municipal Human Development Index ) in Rio de Janeiro, and the second municipality with the highest monthly per capita income in the country, Niteroi attracts many investors from the industrial, financial and commercial sectors.

There are many indices that point Niteroi as one of the best cities in Brazil to live, work and invest. Betting on the productive capacity of its residents and its business potential, as in the naval industry, Niteroi has solidly conquered a prominent place in the Rio de Janeiro and national scenario.

Sao Caetano do Sul, Sao Paulo state

Located in the State of Sao Paulo, this city has the best HDIM in the country, according to the 2010 UN ranking, and is in the 48th position in the ranking of cities with the highest GDP in the country. The main economic activity is focused on the automobilist and industrial sectors. Commerce appears next, as the most sought after economic activity in the city.

Another highlight of this municipality is the reduction of bureaucracy for opening companies. The city also has less bureaucracy for expansion in hospitality, which is a good business opportunity for entrepreneurs in such segment. With a privileged location and municipal administration aligned with the city's universities, Sao Caetano do Sul is a main business destination in Brazil.

Sao Paulo, Sao Paulo state

It is no surprise that this is the most sought after city in Brazil as a business destination, both for Brazilian companies and for foreigners looking to invest in the country. The capital of Sao Paulo is the largest city in the country, has the largest GDP in Brazil and still appears as the 10th largest city in the world.

The FecomercioSP disclosed in a study that shows that, if Sao Paulo were a country, it would be in 48th place in the ranking of the largest economies in the world, close to Portugal, Vietnam and Peru, for example. The city has already achieved higher positions, being 43rd in 2015 and occupying an impressive 36th position in 2013.

In addition, 63% of all international groups headquartered in Brazil are located in Sao Paulo. Another interesting fact is that the city occupies the 6th position in the ranking of municipalities that have the largest number of billionaires in the world, according to Forbes Magazine data.

Corporate travels after covid-19 pandemic

With the occurrence of the covid-19 pandemic, corporate tourism was strongly affected. After lockdown decrees, several companies adopted home office models and started to hold their meetings online. In addition, the closing of international borders made it impossible to enter and circulate within many countries and, as a result, numerous flights were cancelled.

Data from the World Tourism Organization (UNWTO) points out that world tourism fell by 70% in the first eight months of 2020 compared to the previous year. It is estimated that this drop corresponds to a loss of US$ 730 billion to the tourism sector. A survey published on the website The Hustle shows that, due to the drops in business travel, airlines lost about US$ 35 billion in the year 2020.

Such data show the impact caused by the pandemic on tourism. Corporate travel has been greatly affected, even more so by the fact that companies use online meetings as a resource. In view of this, a scenario of uncertainties was configured, which put the future of business travel in check.

The development of vaccines and the advancement of vaccination programs all over the world enabled the economic reopening and the resumption of operations in several sectors. Within the corporate travel segment things are no different; the latter reacted and presented a constant and gradual growth in the resumption of activities.

According to the Brazilian Association of Corporate Travel Agencies (Abracorp), in 2021, the segment achieved a 96% increase in revenue compared to the previous year. In addition, it ended the year with total revenue of R$4.370 billion, equivalent to 40% of 2019 revenue (R$11.388 billion).

Thinking about this return, it is essential that companies carry out good travel management, considering the main changes and new rules, so that corporate travel achieves its key goals. In this regard, corporate travel agencies have a great differential as they are attentive to the biggest changes in the market and are able to find the best solutions based on preventive measures.

Some useful tips travel destinations

With the good prospect of corporate travel resumption, we listed some tips to make this return more practical, pleasant and organized for all companies and their travelers.

• Start slow: After two years spending most of the time at home, it's normal for the body to no longer be used to the rhythm of a business trip. It is understandable that initially the body is surprised by the hectic atmosphere of airports and nights in hotels. Therefore, it is valid to gradually resume the frequency of trips and also ensure good food and good sleep in the days before boarding, so body and mind can be rested and prepared for the trip.
• Schedule: Commerce is normally operating already and many companies have resumed working in person, which directly impacts the increase in traffic and also in the search for app drivers. Travelers must plan a departure in advance to avoid delays in arriving at the airport or bus station. It is also valid to choose flights that allow a considerable margin of time between arrival at the destination and the beginning of the appointment, thus avoiding possible unforeseen events. It is worth remembering that many airlines have closed in-flight service indefinitely due to the mandatory use of masks on aircrafts; therefore, if the trip is long, it is important to add a meal to the schedule prior to departure.
• New rules: To avoid possible setbacks, it is important that the company and the traveler are aware of the requirements imposed by each state or country. In Brazil, some states still require the presentation of proof of vaccination for entry into closed establishments and the use of a mask in public transportation. For international travels, it is recommended that the traveler is up to date with the requirements for boarding and disembarking in the country of destination. Proof of vaccination, negative PCR test and online health declaration are some of the requirements to enter certain countries. In this way, being aware of the conditions imposed by the country of destination ensures that the corporate travel takes place successfully.

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Brazilian tourism industry’s rebound is real

Despite the improvement, brazil in 2022 attracted half the tourists that went to the dominican republic — a much smaller country.

Brazil’s tourism industry is having a stellar 2023, with 2.7 million international tourists visiting the country in the first four months of the year. At that pace, the country is set to break the 2018 all-time record for a calendar year, when it hosted 6.6 million tourists. 

The numbers are bonafide evidence of the recovery of an industry that was grounded to a halt by Covid and is still struggling to find its pre-pandemic form. The International Air Travel Association (IATA) expects international tourism figures to reach 93 percent of their 2019 results this year. But Latin America, which “has shown buoyancy, ” according to IATA, is set to be the first region to reach post-pandemic levels.

Latam Airlines, a market leader in the region, reported a 26 percent yearly increase in international travel in Q1 2023. For Brazil, Latam reported that domestic travel is up by nearly 20 percent. These numbers echo positive results also posted by Gol, Brazil’s largest domestic airline. In Q1, Gol carried 6.7 million passengers — 49 percent more than in Q1 2022. The company tells The Brazilian Report that it is bullish about 2023.

“Domestic flights have recovered to pre-pandemic levels, and it is reasonable to say that the scenario is normalized,” the National Civil Aviation Agency recently said, although adding that it believes that the full recovery will be slower. 

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BUSINESS TOURISM ON THE RISE IN BRAZIL

Business tourism in Brazil grew by 14.7% in the first half of this year compared to the same period in 2018. This was reported by the Brazilian Association of Corporate Travel Agencies (Abracorp).

Sales of air and road tickets, hotel rates, car rentals, and corporate tourism events totaled R$5.57 billion (US$1.47 billion). In contrast, in the first six months of last year, the total income was R$4.85 billion (US$1.28 billion).

Carlos Prado, president of Abracorp, said the result was in line with the expectations of travel agencies, which were already forecasting double-digit sales growth for business tourism. “The result was good, even with the somewhat negative business climate, with companies still reluctant to resume investments in the country,” said Prado.

The largest segment in the Brazilian corporate tourism, domestic air travel, grew by 24.8% in the first half, reaching incomes of R$2.23 billion in total. International air tickets sales fell by 1.7% to R$1.44 billion.

All in all, 991.7 thousand airline tickets were issued in the first half of the year. The average ticket price increased by 17.3% to R$737.22. In tickets, Gol led the market, accounting for 38.7% of total domestic flights, followed by Azul (30.4%). Latam dropped to third place with 25.2% of the tickets issued. Avianca Brasil, which operated until the end of May, had a 5.3% stake.

The industry is concerned about rising airfares, which has inhibited the growth of business tourism in the first half of the year. For the second half, the expectation is that there will be an improvement as airlines are expanding their flight offer.

Prado also highlighted the strong performance of road transport sales, which presented an increase of 56.8% to R$4.6 million “Demand for road transport has grown greatly, especially following the cancellation of Avianca flights. And there is also a great demand in regions that are not served by commercial aviation, such as some cities in the Northeast, the Midwest and some places in the interior of Sao Paulo.

The vehicle rental segment grew by 20.6% in the semester, totaling R$76.1 million. Localize led the category with a 62.9% share, followed by Movida (13.7%), Unidas (3.9%), Hertz (2%) and Avis (0.7%). The amount charged per night rose by 16% to $86 on average. Travel insurance sales increase by 77.3% to R$26.9 million.

For the year, Abracorp estimates a 15% to 16% growth in the business tourism sales compared to 2018, when sales totaled R$10.3 billion (US$2.73 billion). Meanwhile, the national hospitality segment increased by 25.7 % in the semester to R$1.04 billion. The average daily rate rose by 6.9% to R$246.68 (US$65.3 billion).

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Visa waiver for strategic markets, announced in March, has already yielded positive results. In the United States, there was a 53% increase in the number of trips confirmed for June and 97% for July, compared to the same period last year. In Canada, growth was 86% for June, 54% for July and an impressive 135% for August.

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Montevideo, April 24th 2024 - 17:55 UTC

Tourism industry in Brazil expects a 2023 boom year; much bus traveling to discover the huge country

The Brazilian Ministry of Tourism recently released figures indicating the country received 3.1 million international tourists from January to November 2022, which is more than the 2.9 million tourist arrivals in 2020 and 2021.

One of the main drivers of this growth has been the country’s diverse offerings, from its iconic beaches and natural wonders to its rich cultural heritage and vibrant cities, as well as affordable prices for budget-conscious travelers. But numbers also show many tourists are interested in discovering Brazil by traveling the continent country by bus. .

Brazil has made significant efforts to encourage tourism in the country in recent years, contributing to the increase in foreign visitors. In 2022, the government issued over 80,000 tourist visas for people from 101 countries that need travel authorization to visit Brazil.

The country has also recently made efforts to make it easier for foreigners to travel to the country, including waiving the visa requirements for citizens from the USA, Canada, Australia and Japan. Currently, about half of the countries in the world are eligible for visa-free travel to Brazil, further simplifying the process of planning a trip to the country.

International travelers are increasingly choosing to take the bus to travel within Brazil. According to Busbud, the leading platform for bus ticket sales, 93% of people who have booked bus tickets on the platform to travel in Brazil in 2023 are foreigners.

This trend reflects the overall increase in international tourism in the country. This trend is particularly noteworthy as it shows that tourists want to experience more of Brazil’s diverse regions and local culture.

Busbud data also shows that travelers from Argentina, France, the United Kingdom and Israel are particularly interested in exploring Brazil by bus, as they make up for 47.5% of bookings. This can be attributed to the affordability and convenience of bus travel and the opportunity to see more of the country and experience the local culture from a unique perspective.

The company also reported that many travelers are opting for multi-city itineraries to fully immerse themselves in Brazilian culture and explore the country’s diversity. Brazil’s top destinations for bus travel among international tourists include popular cities such as Rio de Janeiro, São Paulo, Florianópolis, Foz do Iguaçu, Paraty, Armação dos Buzios and Salvador.

“We are thrilled to see such a strong interest in bus travel among international tourists in Brazil. It is evidence of the country’s appeal as a travel destination and its potential for growth in domestic tourism. We are dedicated to providing the most convenient and affordable transportation options for our customers and look forward to continuing to support the growth of tourism in Brazil” says Pedro Alfaro, VP of Global Supply at Busbud.

Many tourists are also drawn to Brazil’s famed carnival celebrations, which take place in cities across the country each year. According to Embratur, the Brazilian Tourism Board, there has been an increase in the number of tourists booking plane tickets to travel to Brazil for the carnival in 2023. With over 80,000 tourists already having booked their tickets, that’s more than the pre-pandemic number of 55,000, clearly indicating the recovery of the tourism industry in Brazil.

Most tourists are from Argentina, the United States, Portugal, Chile, and France. The carnival is one of the most popular tourist attractions in Brazil, known for its colorful costumes, lively music and exciting parades, it’s no surprise that it is drawing more visitors than before.

The boom in tourism, particularly among international visitors, is positively impacting the Brazilian economy. According to the World Travel & Tourism Council, Brazil’s travel and tourism industry is expected to generate over 1.8 million jobs in the next 10 years and contribute over 2% to the country’s GDP every year in the same period.

Top Comments

Excellent article. Simple, full of information and well written. Tourists from Argentina (if they speak slowly) and Portuguese will have no problem communicating. For non-Portuguese or Spanish speakers, since you will be traveling by bus, I advise you to master the basics of the Portuguese language.

Yes, tourists from Europe will search in vain for their familiar train network, but buses in Brazil really are good; clean, affordable, safe and punctual. I also counsel visitors from North America to drop the plan to rent a car. Roads are busy, driving habits aggressive, signage poor and rentals expensive. Having said that, a four hour bus trip in an air conditioned Guanabara coach with assigned seats and a professional driver pretty much beats most alternatives, but Brazil is a huge country and multi-day trips can become exhausting. As for getting starting in Portuguese, allow me to pass on the advice I was once given: Everything you need to get started is, 'Tudo bem' (with the thumb up), and 'cerveja'. It truly works. If all is well, the former, if not, fix it with the latter. Most important for tourists, it is good to know that the typical Brazilian is happy to see you ('gringo' is not necessarily derogatory), wants to be helpful and is eager to communicate. It gets progressively better, the further into the interior one penetrates. After all, what Brazilian tourist to the US wants to visit the Southside of Chicago, rather then Disneyland or the Grand Canyon? The film 'Cidade de Deus', while realistic, did a great deal of harm to Brazil's foreign image, but the folks are really more like 'Deus e Brasilieiro' (God is a Brazilian). Happy travels and if any of you make it all the way out to my fishing village, I'll buy you a beer at Nene's 'casa de show', restaurant and bar.

Forte, I currently live in Campina Grande PB, and I thought maybe you would like to let me know what is the name of the municipality of RN where Nene's bar is located. Maybe we can have a cold beer.

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• Business Culture
• Questions & Answers
• Rio de Janeiro
• Florianópolis

Graham Perkins

12 November 2013

Favela Tourism in Brazil

Slum tourism, once a marginalized business few tourists dared to experience, has seen a rapid rise in popularity in Brazil. Find out more about this phenomenon in this article.

Slum tourism in Brazil is one of the most well-known tourist attractions in the world. Alongside India, South Africa and other countries, a large number of tourists visit the country every year with the purpose of getting to know one of the poorest places in the world .

Before 2008, few people considered visiting favelas as a must-do activity from their trips to Rio de Janeir o. Since that year, however, going to favelas has become one of the most popular attractions in the city, with survey data showing that nearly 42,000 Rio tourists visit them per year. Favela tourism continues to rise in double digits and a study found that half of its respondents booked or expected to book a favela tour while in Rio.

Seeing potential in this market, the Brazilian government decided to help increase the number of favelas visitors. In January 2013, the Ministry of Tourism made an agreement with Rio de Janeiro state's government in order to encourage tourism in favelas, which have been pacified. The main target is to get tourists in 2014 and 2016, the years when huge sports and competitions will be held by Brazil – the FIFA World Cup and the Olympic Games.

The guided visits are made by tour operators, and it is preferable to go with a group of tourists and a tour guide who already knows the area, instead of going alone. There are tour operators offering packages of visits that usually last from 2 to 4 hours.

Touristic Points

Although slum tourism is a global trend in the travel industry, the rise of favela tourism is, perhaps, unique to Rio . Favelas such as Rocinha and Vidigal, which were originally illegal settlements on some of Rio’s morros (rock formations), have some of the best views of the city. There are also unique tourist points inside the favelas, such as São Daniel Projeta Church, in Manguinhos, which was designed by Oscar Niemayer, or a Michael Jackson bronze statue in Santa Marta, the slum where the singer recorded the video clip “They Don't Really Care About Us”.

Touristic Guide

The first edition of a favela's tourist guide was launched in July 2013. Compiled by Agência de Notícias das Favelas (ANF), a favelas' news agency that gathers leisure activities in 11 pacified communities in Rio: Chapéu Mangueira, Complexo do Alemão, Complexo do Cantagalo–Pavão-Pavãozinho Mangueira, Manguinhos, Prazeres, Providência, Rocinha, Salgueiro, Santa Marta and Vidigal. A short overview on each favela and tips on how to get to them using public transport is also offered.

The first edition of the guide had 550000 copies and was distributed for free in hotels and kiosks throughout the city. The information available on the paper guide can also be found in the project's website , which is available in Portuguese, English and Spanish.

Since December 2008, police pacifier units were installed in the favels UPPs or Unidades Pacificadores de Polícia . More than 18 UPPs are spread in 29 slums all over Rio de Janeiro and the advent of these units contributed to a increase in local tourism. On the internet, foreigners who have already visited a favela in Brazil claim that this is a worthwhile and safe cultural experience.

Foreigners are not free from violence , though: a German tourist was shot during his visit with a friend to Rocinha, in May 2013. According to reports, they had seen a man holding a gun, got scared and started to run. The German was shot twice, helped by a resident and taken to the hospital.

Violence in Rio hasn't stopped due to the increasing tourism in the city. Although violence can be contained (especially in a place that benefits from visitors' spending money), robberies, rapes and shootings still happen, and tourists must be well-informed to avoid becoming victims of these crimes.

The Slum Tourism Controversy

No one can doubt the impact slum tourism causes in their communities, and whether it is right or wrong to take wealthy people to see poverty . The rise in popularity of favela tours, and poverty tourism in general has initiated concerns about the inequality in distribution of rents, arguing that tour operators make money showing off these communities but do nothing to reinvestment or improve the conditions.

Favela tour operators claim that these services are beneficial to the communities they visit because it heightens awareness of the social and economic factors that led to settlement communities and gives tourists a firsthand experience of the poverty that exists in Brazil. They also say that it encourages tourists to spend more money on goods and merchandise within the communities while on the tours.

Nonetheless, activists and residents don't see the visitors as being good sources of money. According to Tourism Concern, Rio’s favelas attract about 3,500 visitors per month, each of whom pay the equivalent of $40 USD for a three-hour tour. Of these visitors, however, 60 percent say that they paid no more than $3 on goods from locals and only 10 percent said that they bought a souvenir of some kind.

It appears that the situation is changing, as NGOs working in favelas have alerted the issue on the internet and affluent tourists have become aware of the situation. Searching online for favela tour sites, it's possible to see that most tour operators advertise the “sustainability” of their services, but many sites now have disclaimers that disclose whether they invest a portion of their returns in the favelas they visit.

It seems that increasing resentment among favela residents and local supporters will continue to shift the debate toward how tour operators can assist the areas they operate in. This will create opportunities for more socially-conscious travel services to benefit from greater visibility of the issue.

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Leisure Travel

Share of travel and tourism spending in Brazil 2022, by purpose

Distribution of expenditure by tourists in brazil in 2022, by main travel purpose.

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