Casa del Cioccolato Perugina

perugina factory tour italy

Top ways to experience Casa del Cioccolato Perugina and nearby attractions

perugina factory tour italy

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perugina factory tour italy

Casa del Cioccolato Perugina - All You Need to Know BEFORE You Go (2024)

  • (1.46 mi) Hotel Centova
  • (1.65 mi) Relais Dell'Olmo
  • (3.69 mi) Alla Maison di Alessia
  • (1.76 mi) Albergo Nyers
  • (4.57 mi) Villa Nuba Charming Apartments
  • (0.16 mi) Pizzeria La Romantica San Sisto
  • (0.15 mi) Neropaco Cafe
  • (0.14 mi) McDonald's
  • (0.26 mi) Pocanoja Pizza & Gusto
  • (0.37 mi) La Cosacca

perugina factory tour italy

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Perugina Chocolate House

Perugina ® Chocolate House

On the outskirts of Perugia, Italy, there is an extraordinary place where visitors can discover and revel in all of the pleasures of chocolate.

On the outskirts of Perugia , Italy , there is an extraordinary place where visitors can discover and revel in all of the pleasures of chocolate. Welcome to the Perugina ® Chocolate House. Opened in 1997 on Perugina ® ’s 90 th  anniversary, the Chocolate House enthrals visitors and “cioccolato” connoisseurs from far and wide. CNN named the “Casa del Cioccolato” one of the top five destinations for chocolate lovers, and The New York Times listed Chocolate House as a “must-see” for anyone visiting Perugia. When you visit the Chocolate House first you’ll start with a tour of the Perugina ® Museum , the Museo Storico Perugina ® , where you’ll learn everything from how just one cocoa bean is magically transformed into rich chocolate to the roots of Perugina ® history from its start as a tiny workshop producing sugared almonds, and its rise to become a chocolate icon and Italy’s most beloved chocolate maker. Next you’ll encounter the heart of Perugina ® : the chocolate factory. A raised path reveals a glimpse into the workshop and production line. Visitors look on as the famous Italian kisses, Baci ® Perugina ® , take shape and witness the masterful skill with which craftspeople bring Perugina chocolate to life. A collection of sensations and discoveries accompanied by intense aromas make this an unforgettable experience. PERUGINA ® SCHOOL OF CHOCOLATE ABROAD
 Perugina ® School of Chocolate can also be found in the prestigious  Eataly New York  since November 2011, an innovative culinary destination and symbol of Italian food expertise and excellence, located in the heart of Manhattan.
If Italy is a stretch to far, don’t worry, there are a selection of Italian chocolate master classes to tempt you in both  Chicago and New York.  Check out the calendar of events in your local  Eataly stores  where both adults and children are guaranteed a sweet taste of Italy.

In 2015 Perugina ® School of Chocolate reached  San Paolo , giving Brazilian chocolate lovers the chance to live the extraordinary Italian experience of creating amazing chocolate treats.

Perugina School of Chocolate

CASA DEL CIOCCOLATO® PERUGINA®

A causa di un problema tecnico, i nostri abituali servizi di telefonia sono al momento sospesi.

Stiamo lavorando per ripristinarli nel più breve tempo possibile e ci scusiamo per il disagio.

Le visite a Museo e Fabbrica sono prenotabili online attraverso il seguente link

In caso di necessità, nel frattempo, potete contattarci al seguente indirizzo:

Casa del Cioccolato: [email protected]

Per eventuali necessità potete chiamarci allo 075 5276172

SCUOLA DEL CIOCCOLATO® PERUGINA®

I corsi della scuola sono prenotabili online attraverso il seguente link

Scuola del cioccolato: [email protected]

Due to a technical problem, our usual phone services are currently suspended.

We are working to restore them as soon as possible and apologize for the inconvenience.

School of Chocolate courses can be booked online through the following link

If you need us in the meantime, you can contact us at the following address:

For any needs you can call us at 075 5276172

  • Cioccolatini
  • Dessert Freschi
  • Idee regalo
  • Senza Glutine
  • Collezione Natale
  • Pasqua Baci Perugina
  • Pasqua Perugina - Le Ricette ricche
  • Pasqua Perugina - Le Specialità
  • Pasqua Perugina
  • Pasqua Perugina - Pois
  • Tavolette di cioccolato Perugina Nero
  • Cioccolatini Baci ® Perugina ®
  • Cioccolatini Perugina ® Banana ®
  • Cioccolatini Perugina ® Grifo
  • Cioccolatini Perugina ® Atelier I Lingotti
  • Cioccolatini Perugina ® Liù
  • Cioccolatini Perugina ® Nero ®
  • Cacao in polvere Perugina
  • Gocce di cioccolato Perugina
  • GranBlocco Perugina ®
  • Creme di cioccolato Perugina
  • Mousse al cioccolato con sfoglie di fondente
  • Nuvole Perugina
  • Vortici Perugina
  • Scatole regalo Perugina ® Atelier Le Golosità
  • Scatole regalo Perugina ® Le Floreali
  • Cioccolato senza glutine Perugina

La Casa del Cioccolato® Perugina®

Casa del cioccolato® Perugina®

A perugia il cioccolato… e' sempre di scena,  casa del cioccolato  perugina  , museo - scuola del cioccolato - shop,  ti aspetta per vivere un'esperienza unica all'insegna del cioccolato, visita il sito, troverai gli orari di apertura,  prenota on line la tua visita  e/o il corso nei link dedicati, aperto dal lunedi al sabato con orario 9/13 - 14/17.30., chiuso i festivi e la domenica, in concomitanza di ponti festivi e necessità contingenti gli orari di apertura potrebbero variare.,  la sicurezza è per noi una priorità e, per garantirla, l'agenda potrebbe subire qualche variazione., prenotazione obbligatoria, ti aspettiamo.

Logo Casa del cioccolato® Perugina ®

BENVENUTI ALLA CASA DEL CIOCCOLATO®

Il cuore di Perugina batte a pochi chilometri dal centro di Perugia, in un luogo ricco di emozioni: CASA DEL CIOCCOLATO PERUGINA  un posto unico al mondo dove lasciarsi affascinare da un magico viaggio alla scoperta del «cibo degli Dei» e da una straordinaria storia di successo.

Il percorso ha inizio dal Museo Storico lasciandosi incantare dalla storia di Perugina, prosegue nella dolce sosta degli assaggi ed arriva nel cuore della Fabbrica, accompagnati da aromi irresistibili.

Il viaggio nel gusto può culminare nell’esperienza diretta di un corso alla Scuola del Cioccolato®  il luogo in cui Perugina condivide passione, esperienza ed abilità creativa con gli appassionati del cioccolato. 

Per un dolce ricordo il fornito Gift Shop propone le creazioni Perugina e proposte esclusive.

PRENOTAZIONE OBBLIGATORIA 

CHIAMACI AL NUMERO VERDE 800800907 O SCRIVICI A:  [email protected]  oppure

CONTATTACI per maggiori dettagli e informazioni.

Museo Storico Perugina®

Secondo Museo d’impresa italiano racconta come Perugina, da oltre un secolo, interpreti la passione degli italiani per il cioccolato.   Il Tour inizia con un breve video introduttivo , ricco di immagini e completato da una parte descrittiva sulla lavorazione del cioccolato.  Il Percorso prosegue nella Galleria museale ricca di  materiali tratti dal vasto Archivio Storico Buitoni Perugina : immagini, incarti, confezioni e filmati tra cui la raccolta degli intramontabili  Caroselli pubblicitari che suscitano stupore e piacevoli ricordi in tutte le generazioni. Una sezione è dedicata al mondo del cacao: la storia, le antiche tecniche di lavorazione fino al moderno processo produttivo. Particolare rilevo viene dato alla storia del mitico Bacio Perugina: dall’intuizione della grande Luisa Spagnoli, fino al Bacio da record che campeggia all’interno del Museo.

Museo Perugina ®

Degustazione

Il percorso all'insegna del gusto riserva ai visitatori la squisita Degustazione dei prodotti Perugina. 

Hai mai degustato un Bacio Perugina prelevato direttamente dalla linea di produzione? Succede solo qui! E’ l’apoteosi del piacere che riserva al palato l’incontro con il sapore più autentico del cioccolato di qualità.

Visita alla Fabbrica Perugina®

Il viaggio continua con la Visione della Fabbrica attraverso un Percorso sopraelevato* che consente ai Visitatori , compatibilmente con il calendario produttivo , di vedere la produzione delle bontà Perugina.

Al termine della visita si può accedere allo Shop Perugina  con la sua vasta gamma di proposte.

*Per visione della fabbrica si intende un passaggio su un percorso sopraelevato sopra parte delle linee dello stabilimento produttivo.

Nestlé si riserva ogni decisione sulla possibilità di tale passaggio in funzione delle esigenze tecniche produttive e della disponibilità del momento.

Nestlé non garantisce la possibilità di visionare le linee produttive continuativamente né il funzionamento delle stesse per tutti gli orari di visita..

Visita fabbrica Perugina ®

Shop Perugina®

Il fornito Gift Shop ti aspetta con la sua ampia gamma di prodotti Perugina , tra cui potrai trovare le tante tipologie di Baci Perugina.  Anche lo shopping diventa di cioccolato ! 

Vieni a trovarci

Casa del Cioccolato Perugina  si trova all’interno dello stabilimento Perugina  in Viale San Sisto 207/C, Perugia, a 15 minuti dal centro storico. 

L'intero Tour dura circa un’ora e mezzo. La visita è sempre guidata. 

Orari di apertura e biglietti

Visite solo su prenotazione, orario  2024, chiuso i festivi, domeniche comprese, aperto dal lunedi al sabato con il seguente orario 9/13 - 14/17.30., chiuso il mercoledi e i festivi domenica compresa., costo del biglietto:.

Intero: 10€,

Ridotto 8€ (dai 13 ai 17 anni, gruppi da 10 persone in poi, accompagnatori dei disabili e over 65).

Ridotto dai 6 ai 12 anni: 5€.

Gratis fino a 5 anni se visite con familiari, e disabili.

Scolaresche:

Scuole superiori e medie 5€

Scuole materne, elementari 4€

GRADITO PAGAMENTO CON CARTA O BANCOMAT

CHIAMACI AL NUMERO VERDE 800800907 O SCRIVICI A:  [email protected]

Prenota una visita e organizza il tuo evento

Casa del Cioccolato Perugina   ti dà la possibilità di vivere una giornata indimenticabile ed è luogo perfetto in cui  organizzare il tuo evento : presentazioni, team building, feste private con Corsi personalizzati negli spazi del Museo e della Scuola . Fai la tua proposta!

NUMERO VERDE 800800907 O SCRIVICI A:  [email protected]  oppure

CONTATTACI per informazioni e maggiori dettagli.

Le domande più frequenti sulla Casa del Cioccolato® Perugina ®

Prenotare è necessario?

Si, la prenotazione è necessaria, per evitare attese e disservizi.

È possibile fare visite in altre lingue?

Le visite possono essere in italiano e in inglese .

È possibile fare la visita e il corso nello stesso giorno?

Sì, in questo caso la prenotazione è obbligatoria ad entrambi.

Prenotare il corso è necessario?

Sì, la prenotazione al corso è sempre obbligatoria salvo occasionali last minute in loco.

La fabbrica è sempre visibile?

La fabbrica è sempre visibile salvo particolari esigenze tecniche . Inoltre la fabbrica è in funzione in base al calendario produttivo: trattandosi di prodotto fortemente soggetto alla stagionalità ci sono periodi dell’anno in cui la fabbrica è solo parzialmente in funzione o ferma.

La degustazione è sempre disponibile?

Sì, in qualsiasi momento dell’anno la degustazione è disponibile.

Dai un'occhiata ai profili Facebook  ed Instagram  di Perugina ®  per rimanere sempre aggiornato sulle nostre attività!

A Chocolate Lover’s Visit to Perugia

Anyone who has had the pleasure of staying in Italy over Easter knows that chocolate is taken seriously here, perhaps nowhere more than Perugia , the capital of Umbria. Indeed, each October nearly one million people turn up in this hilltop city with this shared goal: to eat chocolate. 

While France, Austria, Germany, Belgium or Switzerland might each lay claim to fine chocolate traditions, it seems logical that Eurochocolate — the continent’s largest celebration of this gooiest of confections — should be held in Perugia. For this cultural capital, which sits about equidistant from Florence and Rome, is also the birthplace of the world’s most romantic cocoa-infused bonbons: the blue-foil-wrapped   Baci Perugina . These dark chocolates envelope a heart of gianduia , speckled with chopped hazelnuts and crowned with a whole hazelnut. 

Tour the Perugina factory 

Get your chocolate bearings with a  tour of the Perugina factory , on the outskirts of the city, where these treats are still made today. Here at the  Casa del Cioccolato , you will start with a tour of the museum, learning how a cocoa bean is transformed into rich chocolate, and also about the early days of Italy’s most famous chocolatier. 

In early 20th century Italy, the odds were stacked against women entrepreneurs, but Luisa Spagnoli   created not only her eponymous clothing company but also the Perugina chocolate factory. Walking through the factory today, you’ll see the workshop and production line in action, watching tiny chocolates fly by at 1,500 per minute. In a setting far lovelier than any Willy Wonka dreamed up, and with no sign of Oompa Loompas, you’ll learn how the Baci — Italian for kisses — have been made for the past 98 years. 

Chocolate bonbons

The company itself has been making chocolate in Perugia since 1907. And while Perugina was acquired by Nestle in 1988, the hazelnut-surrounded chocolates, wrapped in their multi-lingual love poems, are as tasty and charming as ever. Rest assured that there is a  tasting at the end of the tour.

Visit Eurochocolate

Of course, Perugia has many other chocolate experiences to test, particularly during Eurochocolate. Less a competition than a celebration, this October festival champions the  history of the world’s favourite sweet.  There are summits of the biggest cocoa-producing countries to strategise about the environmental impact of manufacturing. But most importantly, there are tastings.

True aficionados may wish to visit in October, to sample the widest range of artisanal delights at the chocolate festival, and to admire giant statues made of the stuff. For a hint of that, visit the elegant Caffè Sandri , on the central artery, Corso Vannucci. This coffee house, in business since 1860, is easily identifiable by the chocolate sculptures in its window. While Perugia has enough pasticceria to suit even the sweetest of teeth, Sandri is the most famous, with its gloriously frescoed cavernous interior and delicious cakes.

The chocolate coma is inevitable, but with our fast recoveries, you’ll be back in the holiday mood in no time. Take a walk in the hills surrounding your  villa in Umbria , or have our concierge team organise a fun workout or Ayurvedic massage at your villa. 

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House of chocolate Perugina

perugina factory tour italy

Enter the magical world of the House of Chocolate Perugina where you can learn about the history of the most famous Italian chocolate companies and taste some of their mouth-watering recipes. Begin this exciting tour at the historic museum before enjoying a tasting of some of the exquisite Perugina products. The journey continues with a visit to the chocolate factory where you can witness the production of their delicious products and learn about their techniques. If you are feeling creative, you can also participate in a chocolate-making workshop and create your own little delicacies (on special request).

  • Private Tour
  • Family friendly, Kids

Tour itinerary

  • Visit to House of Chocolate Perugina

Tour Information

Address: Via Giustiniani, 23, 00186 Roma Ph: (+39) 06 94516240 Mob: (+39) 334 7243374 Email: [email protected]

Ask for availability

What's included.

  • Perugina tour
  • Chocolate to taste
  • English-speaking guide
  • Private round-trip transfers

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perugina factory tour italy

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Casa del Cioccolato Perugina

To visit the Wonka-esque world of Perugian chocolate, sign up for a 1¼-hour guided tour (in Italian or English, times vary) of the House of Chocolate. After visiting the museum, you'll wend your way through an enclosed sky bridge, watching as the white-outfitted Oompa Loompas, er, factory workers, go about their chocolate-creating business.

The Casa is located at Nestlé's large, nondescript factory in the outskirts of town – drive through the factory entrance, or take the bus to San Sisto (€1.50, 25 minutes).

For a really hands-on experience, book a place on a three- to four-hour chocolate-making workshop . Held at 10am and 3.30pm on Saturdays, these cost between €50 and €70 – check the website for dates and details.

Van San Sisto 207. Località San Sisto

Get In Touch

800 800 907

https://www.perugina.it

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Visititaly

Perugia, “city of chocolate”: the main events and when to visit the city

  • Places and Tours

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Perugia is a city rich in art, museums and sensational sights, which make it unique to visit during any period of the year. However, the city takes on special colours and atmospheres during some events that have gained fame and visibility over time. We will talk about the four main events in Perugia , during which we suggest you to visit the city: one is dedicated to journalism, one tothe Spanish-American literature, the third is dedicated to music and the last one to chocolate. All the events take place mainly within the historic center.

The International Journalism Festival

The international journalism festival takes place since 2006 every year in April (more rarely in May). It lasts 5 days and includes a program with hundreds of meetings, debates, interviews, book presentations, exhibitions and workshops about journalism, media and communication. It hosts many journalists from all over the world of the main national and international newspapers but also freelance. The entries are free and the meetings are all live streaming on the web platform of the festival. Every year the festival has a main topic and the subjects are freedom of expression, fact checking, data journalism, fake news, technology, gender difference and much more. 

It is one of the most recent events but it is very popular and takes place usually on the first week of May. Encuentro Festival, which is organized both in Perugia and in Terni , aims to celebrate Spanish and Latin American literature, theatre, painting and music, which in Italy and Umbria counts on a following of nourished and passionate readers. Paco Ignacio Taibo II , Luis Sepúlveda , Leonardo Padura Fuentes , Almudena Grandes , Arturo Pérez-Reverte , Javier Cercas and Fernando Aramburu are just some of the artists that helped the festival to become famous.

perugina factory tour italy

Umbria jazz

20190314153252Umbria Jazz.jpg

Umbria jazz is certainly one of the biggest attractions of the city and every year, in July, hosts thousands of tourists. The long-lived festival, which was born in August 1973, lasts about 10 days and offers the best of Italian and international jazz (and not only jazz) and takes place mainly between Santa Giuliana arena , IV Novembre Square , Carducci gardens and other minor locations, but the music embraces the entire medieval historical centre. Some of the concerts are free.

Umbria jazz is not only dedicated to jazz but also pop-rock, as evidenced by the past appearances of Elton John , Carlos Santana and Eric Clapton , and electronic and experimental music. Currently the president of the Umbria Jazz association, born in the eighties, is Renzo Arbore. 

perugina factory tour italy

Eurochocolate

20190314152948eurochocolate Perugia.jpg

Perugia is also known as “City of Chocolate” for the historic presence of the Perugina factory and many other companies specializing in the production of chocolate products. And it is not a coincidence that Perugia hosts one of the most famous chocolate festivals in the world, Eurochocolate , which lasts 10 days in October and takes place in the historical center of the city. Moments of entertainment, attractions, tastings, workshops, exhibitions and many stands of chocolate producers along the main street, Corso Vannucci , are the protagonists of the event. The “Bacio”, one of the most famous pralines in the world, was born in the Umbrian capital . The main initiatives of the event are the realization of the enormous chocolate sculptures and the special Eurochocolate World section, with which the cocoa-producing countries present their uses, traditions and typical cocoa-based products inside the Rocca Paolina .

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perugina factory tour italy

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Baci Chocolate: Amazing Perugina Chocolate Factory – Perugia

There is a lovely town in central Italy called Perugia that has one of the best places in the world: the Perugina Chocolate Factory.

A visit to Italy consists of visiting Vatican City, the Colosseum, or maybe following my Italian Volleyball Travel Guide . There’s no doubt that those places mentioned are unique and worth seeing. I will talk about one of those places considered off the beaten path: Perugia . Perugia is well known for its Umbria Jazz and for being the town that hosts Eurochocolate, but talking about chocolate, Perugia’s best thing to try is the finest Perugina Chocolate Factory: Baci Chocolate .

Read the Spanish version of this post.

This post contains affiliate links that help this site to keep on running at no extra fee for our readers. This is not a sponsored post. I paid the entire fee for my ticket to the Baci Perugina Museum/Factory. All opinions are my own.

Perugia: the town of the Perugina Chocolate Factory and Baci Chocolate

Piazza IV Novembre - Perugia, Italia - Traveleira.com

Piazza IV Novembre – Perugia, Italia

Perugia is located in the region of Umbria, right in the center of Italy. This city, just two hours away from Rome by Flixbus , is an important destination for international college students. The University of Perugia is one of the Italian universities that receive the highest amount of international students. For this reason, you will find a small city always busy with vibrant nightlife in the middle of the hills. Close to Perugia, you can also find the Frasassi Caves if you are looking for something different.

The first time I heard about Perugia was when I was still a Bachelor’s student. As many of you already know, I majored in Foreign Languages and Italian was one of the languages I studied. When I went as an exchange student to FIU in Mami, I heard first about this city. My Italian professor is from a town near Perugia, and she was the first to teach us about Perugia, Umbria, and of course, Baci Perugina chocolates!

Arriving in the city of Perugina Chocolate Factory

After taking Italian at FIU, I always knew that the first town I needed to visit in Italy was Perugia. In the end, it happened without planning it. I was visiting a friend in Slovenia and planning to go to Norway afterward. When planning my route, I realized it was way cheaper to catch a plane from Italy. That’s when I decided to go to Italy, spend a few days there, and then fly to Norway.

Since I knew I was going to Italy, I decided to use those days to do something I always wanted: to watch an Italian volleyball match live. I looked at the game’s schedule and realized that I wanted to see Perugia’s team playing and that it was perfect because it wasn’t that far from Rome to catch the plane.

I traveled from Ljubljana to Perugia by bus; it took about 9 hours. First, I changed to Venice and Bologna before finally arriving in Perugia. I had booked a night at a hostel there called Little Italy (highly recommended!) and it was a little odyssey to finally arrive because they messed up my booking and its reception close at night. My love for Perugia started in a pretty chaotic way!

After spending two days there in November 2015, I c those go back to Perugia in July 2016 to celebrate my birthday there. I went back there and did one of the things I wanted to do the most, visiting the Baci Perugina Chocolate Museum .

Casa del Cioccolato Perugina (Perugina Chocolate Factory) – Baci Chocolate :

Casa del Cioccolato Perugina - Perugia, Italy - Traveleira.com

The factory/museum is located right outside Perugia in a town called San Sisto . From the center of Perugia, you just need to take one bus (you can check bus times here ) that takes you right in front of the factory. (It might be A or  I from Piazza Italia ). The tour price is 9€, and you can choose Italian or English. I picked mine in Italian.

For making the tour, you need to make a reservation in advance at the Baci Perugina Chocolate Factory website, where you will have to write down all your information and choose an hour to attend. Once you have done that, you will need to be in the museum 10 minutes before of the time selected for the tour.

Check more information about the Perugina Chocolate Factory on TripAdvisor .

Casa del Cioccolato Perugina, Baci - Perugia, Italy - Traveleira.com

The Baci Chocolate Museum has memorabilia that help understand the factory’s history and development. They also show the advertisement used by Perugina during the years on a video filled with TV commercials. Once you have seen that, the tour’s best part is seeing the Perugina chocolate factory line from above. At this point, you can’t take pictures or videos. You can smell all the Baci chocolate produced when you enter that cold hallway. It feels just like paradise!

Casa del Cioccolato Perugina, Baci - Perugia, Italy - Traveleira.com

The little love messages inside the Baci chocolate

Baci Chocolate: The “Sad” Ending at the Perugina Chocolate Factory…

Casa del Cioccolato Perugina, Baci - Perugia, Italy - Traveleira.com

They gave Perugina Perugina chocolate and the end of the tour.

Casa del Cioccolato Perugina, Baci - Perugia, Italy - Traveleira.com

At the end of the tour, the tour guide will explain a little about the Baci chocolates originally produced by Perugina Chocolate Factory and the ones they are making in the factory now that belong to Nestlé. After she finishes the explanation you are free to taste all the chocolate you want!

Casa del Cioccolato Perugina, Baci - Perugia, Italy - Traveleira.com

Bacione Chocolate Model – holds the Guinness record for being the world’s most giant chocolate.

Casa del Cioccolato Perugina, Baci - Perugia, Italy - Traveleira.com

The tour lasts around an hour and 15. It is in the tempting souvenir shop. You can buy a kilogram bag filled with Baci Perugina chocolates for around 36€ . I couldn’t help it and I bought half a kg. Also, I visited the factory on my barely, there was no better gift than some chocolates for me!

Casa del Cioccolato Perugina, Baci - Perugia, Italy - Traveleira.com

Chocolate School inside the Perugina chocolate factory

Casa del Cioccolato Perugina, Baci - Perugia, Italy - Traveleira.com

The floor is filled with the little love messages that the chocolate con,tain.

Casa del Cioccolato Perugina, Baci - Perugia, Italy - Traveleira.com

Oh the happiness of having half a kg of chocolate on your birthday!

If you go to Italy, definitely make a stop in Perugia and the Perugina chocolate factory!

Liked it and want to take the Baci Chocolate tour? Pin it!

A lovely town in central Italy called Perugia has one of the best places in the world: the Perugina Chocolate Factory. Discover the Baci chocolate museum and taste some Baci perugina.

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Check the best walking food tour of San Juan and why I recommend it as a local.

Brenda Mejia

Brenda: + 34 years old + Puerto Rican + Viajera Boricua + Master in Cultural Tourism + Foreign Language Major + Hispanic Studies Minor + Portuguese + Italian + Russian + Literature Freak + ♥’s Indie Music + Volleyball Enthusiast + Tricolor do Morumbi(SPFC) + San Antonio Spurs +

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Girl, you really went a long way to get to Perugia – so many planes and buses! 😀 But seeing this, I bet it was worth it 😉

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Yeah, It was a little tough to get there from Ljubljana! But totally worth it! In fact is my favorite place in Italy so far!

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I have had similar travel experiences. I am a single woman who has traveled solo since 2004. I’m so happy to hear that you have normal human emotions when being out there exposed. I hear you and applaud you. You are brave and will have a lifetime of memories. Do you stay in hostels? They are a great way to meet people. You should look into teaching English abroad. That would be a great way to travel and get paid for it!! Good luck my dear. Where is your next adventure? Maybe I’ll go with you!! Be safe.

Thanks for commenting! I actually have a TEFL certificate but have not been successful on finding job abroad. Im actually living in Spain and pursuing my masters. I always stay in hostels (or try to!) I’m still figuring out which will be my next adventure, but so far I’m doing great here in Spain!

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True but thanks to her am planning to go… let’s see my experience Hi Brenda thanks for sharing… I’ll let you know if my experience in Perugia when I visit…I hope it’s not so expensive

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Vellante William

Not a good experience. We called a day earlier to book the cooking class. Upon registering, we learned that there was no cooking class; so we took the tour. The tour guide decided to start the tour by educating the audience that there are classes and tours, we were all on the tour, but the people here for the class were liars. What gives, just give the tour, no reason to degrade the paying guests. Hoping to find the Nestles president through my contacts to let him/her know about their wacked tour guide.

I never knew a thing about the cooking classes when I went to do the tour. I did it because it was something I wanted to do for long and this is my honest review. I am really sorry you had that experience.

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Kyle Studstill

Always great to hear more about these under-explored cities! ??

http://www.patientexplorers.com

Pingback: Kavey Eats » 100 Fantastic Cities | Travel Bloggers Pick Their Favourites | Part 4

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Sarah @ Adventures from where you want to be

I have to admit, I would be tempted too, and at that price would be bringing chocolate home.

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Ray Clifford

This is the best gift you could have given yourself on your birthday! A visit to this place, which does not figure in most of the travel itineraries but surprises you with its chocolate heritage and could be a mecca for the chocoholics.

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A.M.A Selections

March 3, 2020

Perugia, a Must-Visit Destination for Chocolate Lovers

By Corinne Van Houten

perugina factory tour italy

If you’re planning a visit to Perugia you must include a stop at the Casa del Cioccolato or Perugina Chocolate House . Situated on the outskirts of the city in the small town of San Sisto, the Baci Factory and Perugina Museum offer chocolate lovers history, tours and tastings all revolving around the modest cocoa bean which was introduced to Europe from South America following the Spanish invasion in the sixteenth century.

The chocolate factory, Perugina , was originally established by Luisa Spagnoli and her husband Annibale, Francesco Buitoni (also a member of the famous pasta family), Leon Ascoli and Francesco Andreani in 1907. In 1918, Francesco’s young son, Giovanni, joined the factory. In spite of being ten years older, married and the mother of two sons, Luisa fell in love with Giovanni and the two of them began a lifelong love affair.

It was Luisa who created the chocolates though it wouldn’t be until 1922 that she developed the chocolate candy everyone associates with Italy, the “Baci.” “Baci” was initially named “Cazzoto” (Italian for “punch” because it looks like a fist), but Giovanni persuaded her to change the name to the more appealing “baci.” He pointed out that it would be much more successful if men were to enter a store and request a “kiss” from the attractive young women manning the counters rather than a “punch.” Legend has it that the little romantic notes included in each chocolate were inspired by the secret notes Luisa and Giovanni passed between each other.

perugina factory tour italy

The same formula that Luisa created is used today and the chocolates have become one of Italy’s most famous exports. The Baci image of two lovers entwined in an embrace was created by the graphic artist, Federico Seneca, who was supervisor of advertising for the Perugina factory from the early nineteen twenties until 1933.

Opened in 1997 the Perugina Museum offers tours that explore the museum as well as the workshop where the Baci are made.

It is highly recommended to make reservations for the tour and you can do so here .

Perugina Chocolate House including Baci Factory and Perugina Museum

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36 Hours in Perugia, Italy

perugina factory tour italy

By Ingrid K. Williams

  • Sept. 22, 2011

IF Italy were a dartboard, the city of Perugia would most likely be its bull’s-eye. Equidistant from Florence and Rome in the bucolic, central Italian region of Umbria, Perugia is an enchanting hilltop city with a compact historic center that is a rambling maze of medieval streets. Although many associate Perugia with the controversial murder trial of the American Amanda Knox, this forward-thinking city maintains a friendly appeal. In 2008, an eco-friendly high-tech light rail line called the MiniMetrò made its debut, zipping visitors into the city center from outer areas and keeping its historic streets mostly car-free. Instead, the streets jam with visitors during two popular annual events: a summer jazz festival that attracts the music world’s biggest acts, and Eurochocolate, a huge autumnal chocolate festival that this year runs Oct. 14 to 23.

4 p.m. 1) WHERE’S WONKA?

No golden ticket is required to take a guided tour of the Perugina chocolate factory (Via San Sisto, 42; 39-075-527-6796; perugina.com) — a simple love of the sweet stuff (and a 5-euro entrance fee, about $6.75 at $1.35 to the euro) will suffice. This factory (now owned by Nestlé) on the outskirts of town produces the famous silver-wrapped, chocolate-and-hazelnut confections called Baci — Italian for “kisses” — at a 1,500-per-minute clip. As you wander through a test kitchen, past chocolate-themed museum displays and above whirling conveyor belts, you won’t encounter any oompa-loompas, but you will be treated to an all-you-can-eat tasting at the end of the tour. And isn’t that what you really wanted anyway?

7 p.m. 2) DRINK IN THE VIEW

Walk off the inevitable chocolate-induced bellyache with the locals as they undertake the nightly passeggiata along Corso Vannucci, the city’s main drag. Pause for a glass of prosecco at an outdoor table at the newly opened bar Gus (Via Mazzini, 19; 39-075-573-4365), a prime people-watching location. If you’re more interested in the sinking sun than the promenading pairs, snag a table along the ledge at the outdoor bar Il Punto di Vista (Via Indipendenza, 2; 39-339-662-0326) to drink in a panorama of the rolling green Umbrian hills.

9 p.m. 3) UMBRIA ON A PLATE

There’s no better place to sample everything Umbria has to offer the taste buds than Osteria a Priori (Via dei Priori, 39; 39-075-572-7098; osteriaapriori.it), a small restaurant and specialty food shop that opened in June 2010. The spot is dedicated exclusively to Umbrian-sourced food and drink, meaning you can pair a platter of charcuterie and cheese from local farms with a glass of rare Sagrantino di Montefalco, or anything else that strikes your fancy on the 270-bottle all-Umbrian wine list. Feast on hand-cut tagliatelle with ragù bianco made with chianina beef, or pork loin smothered in seasonal truffles. After dinner, linger outside on the tiny streetside patio over an artisanal Umbrian beer, like the unfiltered multi-grain Birra Grifona from local craft brewery Birrificio Artigiano. Dinner for two, about 45 euros without drinks.

10 a.m. 4) MASTER AND PUPIL

Perugia’s most celebrated painter, Pietro Vannucci, who was also known as Perugino, once had an even more famous pupil: the Renaissance master Raphael. To see both artists’ handiwork simultaneously, visit the Cappella di San Severo (Piazza Raffaello; 39-075-573-3864; perugiacittamuseo.it), where a fresco in the minuscule chapel is said to have sprung from the brushes of both Raphael (top half) and Perugino (bottom half). A more extensive view of Perugino’s oeuvre is in the Galleria Nazionale dell’Umbria (Corso Vannucci, 19; 39-075-586-68410; www.gallerianazionaleumbria.it); an impressive collection of Umbrian art is housed in the Palazzo dei Priori, a grand stone building dating from the 13th century.

1 p.m. 5) BANANA BREAK

Make nice with the wisecracking owner at the no-frills trattoria Vecchia Perusia (Via Ulisse Rocchi, 9; 39-075-572-5900), known as “da Franky” after the proprietor, a famously colorful character who goes by Franky Banana. Watch as he slyly sidles up to tables, sizing up customers, then shakes hands, slaps backs and, if he likes the cut of your jib, boasts about his former boxing career. Under his watchful eye — and dozens of newspaper clippings and celebrity snapshots with him that adorn the walls — dig into a plate of strangozzi, a thick, spaghetti-like pasta typical of the region, that here arrives laden with fresh black truffle shavings (10 euros).

View Slide Show ›

3:30 p.m. 6) IN THE PAPERS

Decoupage is the DIY project du jour at the psychedelically colorful shop Mastri Cartai Editori (Via dei Priori, 77; 39-075-572-5549; mastricartai.com), where every mirror, table top, clock and photo album for sale has been artfully adorned with paper fashioned by handy local ladies. Wedged into a corner of a tiny piazza, this crafty fantasyland has something to brighten every room, from simple minimalist lampshades to a beautified rocking horse that would make Martha Stewart proud.

4:30 p.m. 7) CHILLED CHOCOLATE

It’s a shame to abstain from chocolate for long in Perugia, so refuel with the frozen form in a gelato. Pair a scoop of pure chocolate with the special Raffaello flavor, a rich white chocolate and coconut mixture at Cioccolateria Augusta Perusia (Via Pinturicchio, 2; 39-075-573-4577; cioccolatoaugustaperusia.it). For a second dose of the dark stuff, swing by La Fonte Maggiore (Via della Gabbia, 3; 39-075-573-2939), where the rich chocolate options are distinguished by varying cocoa contents.

6 p.m. 8) GOING UNDERGROUND

Sneak away from the fountain and cathedral that dominate Piazza IV Novembre to explore Perugia’s underground attractions, starting with the nearby Pozzo Etrusco (Piazza Danti, 18; 39-075-573-3669; perugiacittamuseo.it), an eerie Etruscan well that is believed to date back to the third century B.C. Toss a coin into the enormous well’s depths, then march to the other end of Corso Vannucci for another glimpse of the subterranean world upon which modern Perugia was built. In what remains of the Rocca Paolina fortress (Piazza Italia; 39-075-572-5778; perugiacittamuseo.it), wander through a spooky, well-preserved warren of medieval streets and squares that spreads out like a second city underneath the present-day streets above.

9 p.m. 9) DINNER, DECONSTRUCTED

Get cozy dining at Perugia’s only Michelin-starred restaurant, Il Postale (Strada Montevile, 3; 39-075-572-4214; ristoranteilpostale.it), which moved to a new location in February 2010. It’s an intimate affair; four small tables occupy a frescoed dining room inside a storybook stone castle, but the medieval surroundings belie the modern menu. The chef Marco Bistarelli is a master at deconstructing traditional dishes, as evidenced by his luscious “unstructured” carbonara; creative plates like foie gras two ways (duck and goose), mille-feuille of beef tongue, and roasted rooster are among the other offerings on the inventive menu. Savor a bottle plucked from the well-stocked wine cellar, and cap off the meal with an icy bowl of mojito soup with raspberries and a lime-and-pineapple parfait. Dinner for two, about 150 euros without drinks.

9 a.m. 10) SWISS FIX

The waiters’ bright red jackets and bow ties at Pasticceria Sandri (Corso Vannucci, 32; 39-075-572-4112) are a nod to the cafe’s Swiss ancestry. But since 1860, the opulent place — with chandeliers hanging from a vaulted mural-covered ceiling — has been a Perugian landmark. Admire the elegant wood-paneled setting while enjoying a cappuccino and a slice of apple strudel laced with pine nuts, or skip right to the multilayer cakes and glistening tarts, the real breakfast of champions.

11 a.m. 11) TWO-WHEEL CRUISE

Head 10 miles outside town to Lake Trasimeno, Italy’s fourth largest after the popular northern trio of Lakes Garda, Maggiore and Como. Circumnavigation of the lake requires wheels, however, so rent a shiny yellow scooter from the lakeside Umbria in Vespa (Via Case Sparse, 42, San Savino; 39-075-843-062; umbriainvespa.com). When hunger strikes, brake for lunch at Trattoria da Faliero (Località Montebuono di Magione; 39-075-847-6528; www.hotelfaliero.it), a simple roadside spot overlooking the water that is short on signage but legendary among locals for its specialty, torta al testo, a warm flatbread stuffed with various fillings, like sausage and spinach, or prosciutto and cheese. Lunch for two, about 12 euros without drinks.

The Hotel Brufani Palace (Piazza Italia, 12; 39-755-732-541; brufanipalace.com ), at the end of Corso Vannucci, is the choicest place to stay in town, with 94 elegantly styled rooms, sweeping views of the countryside, and a basement-level glass-bottomed pool exposing ancient Etruscan ruins below. Doubles from 137 euros.

Less than two miles from Perugia ’s historic center, Castello di Monterone (Strada Montevile, 3; 39-075-572-4214; castellomonterone.com ) is a small hotel in an ancient castle fit for a fairy tale princess. The 18 rooms are set among manicured courtyards, stone terraces, fragrant rose gardens , two on-site restaurants (including the atmospheric Il Postale) and a swimming pool with a spectacular view. Doubles from 120 euros.

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Italia Kids

Resource Guide

Perugia with Kids Tags: Family tours Italy , Perugina Chocolate Factory

Perugia Family Activities: A Perugina Chocolate Factory Tour

Perugia Family Activities at the Perugina Chocolate Factory

Baci (the Italian word for kisses) is one of the most popular confection companies in the world.  It was purchased by Nestle in 1987, but all the candy produced by Baci is still created only in their Perugia factory, which makes a visit to this factory a unique and memorable experience.

The world famous Bacio candy was created in 1922 and, according to legend, introduced on Valentine’s Day. Nearly 100 years later there are several different items in the Baci family, but the original Bacio has remained the same – A heart of gianduia (a blend of milk chocolate and ground hazelnuts), dotted with chopped hazelnuts, crowned with a whole hazelnut, covered in dark chocolate, and embraced with a love note in Italian, English, Spanish, French, and German. Read more..

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Marco, Age 7

"Biking on the city walls in Lucca, Tuscany was the best."

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"Visiting the Trulli houses in Alberbello in Puglia was so fun."

perugina factory tour italy

The best Italian factory tours from one city to another

the great Italian companies to visit

The list of successful ‘made in Italy’ companies is long.

Here are some options for an unusual weekend, visiting industrial museums with guided tours, just a stone's throw from the main Italian cities. Journey into the creativity and passion of successful entrepreneurs, to discover the economic history of the country.

A walk in the land of motors

great italian companies to visit the land of motors

With beautiful arcades and squares, Bologna has a lot to offer visitors, but after a trip to the city, lovers of engines and speed shouldn’t miss out on a jaunt around the surrounding areas. Within a radius of about thirty kilometers, between the provinces of Bologna and Modena, are the museums of two of the most luxurious car brands in the world and the temple that holds the history of Italian motorcycling: referring of course to Ferrari, Lamborghini and Ducati . All three legendary icons ‘Made in Italy’.

The tour of the Motor Valley , the land of motors, allows you the day to visit the Ferrari Museum in Maranello , giving you a 360-degree immersion into the wonderful history of the Prancing Horse and its founder, Enzo Ferrari. You will see the legendary Formula 1 single-seaters, road cars and the most original models of the Gran Turismo and Sport Prototypes up close.

Then, straight to Sant’Agata Bolognese, to the Lamborghini-Mudetec Museum , where you can admire the most famous cars of the Emilian entrepreneur, from the 1950’s /70’s Miura and Countach to the most recent models, such as the super sports cars Asterion and Aventador.

Don't miss your chance to virtually test a real Lamborghini, a high adrenaline experience from the safety of a driving simulator.

Last but not least you can check out the Ducati Museum in Bologna. Seven multimedia rooms, facing over 40 racing bikes for a first dive into the history of this company. Upon reservation, the Borgo Panigale factory can also be visited: assembly lines, testing and the legendary racing department under your eyes is truly a rewarding and unparalleled experience.

bologna-torri-emilia-romagna-gettyimages.jpg

Museo Ferrari Maranello

Enzo Ferrari Museum

Enzo Ferrari Museum

Ducati Museum, Via Antonio Cavalieri Ducati, Bologna, Metropolitan City of Bologna, Italy

Ducati Museum, Via Antonio Cavalieri Ducati, Bologna, Metropolitan City of Bologna, Italy

The drinks capital: what to do in a city that’s always on the move.

great italian companies to visit the capital of the aperitif

Taking a break from the hectic pace of work is a pleasure: particularly in Milan, home of the aperitif, where you can delight in two strongly "aromatic" areas.

In Milan, the first tour is at the Galleria Campari , an interactive and multimedia museum, located inside the Liberty building in Sesto San Giovanni, the first original Campari factory, built in 1904 by Davide Campari.

You will see a digitized corporate heritage, and a multifaceted cultural field that exceeds 3,500 works including those on paper, original posters from the Belle Époque, advertising posters from the early twentieth century to the 90s, commercials by well-known directors and objects by established designers.

Alternatively you could take a trip to the Branca museum , an expression of over 170 years of history, from the mid-nineteenth century to the end of the twentieth century. This large factory is still in operation, it is the only factory that has been operating for more than a century within the busy Milanese ring road. You will discover the recipe for the famous herbal liqueur with ingredients from four continents. Upon reservation, you can also visit the cellars full of oak barrels, including the great Botte Madre, with an impressive capacity of over 80 thousand liters.

Milan

Galleria Campari

The house of chocolate, a joy for everyone (greedy or not).

great italian companies to visit the chocolate house

15 minutes from the historic center of Perugia you will experience the most delicious factory tour ever: a visit to the Perugina Historical Museum . The magical journey begins with recounting their success story: an introductory video, with images and descriptions of the processing of chocolate before visiting the museum gallery full of materials taken from the Buitoni Perugina Historical Archive.

Among the timeless films of advertising carousels, wrapping and packaging, you will reach the section dedicated to the world of cocoa, in which ancient and modern production techniques will be illustrated. Take note of the infamous story of how Bacio chocolate came about, an inspired idea from the brilliant Luisa Spagnoli.

Then in the Perugina Factory , from on an elevated walkway you can view the production of chocolate from above.

Finally, the most awaited moment: tasting, pure delight.

Piazza IV Novembre - Perugia, Umbria

In the land of the witches, get carried away by the olfactory senses

great italian companies to visit strega

In Benevento, near the station, since the unification of Italy, the Alberti family factory has been located here. After more than 150 years, the famous Benevento liqueur, the Strega liqueur, continues to be produced: you can discover it at the Strega Museum , a place that will capture your sense of smell first followed by sight. The scent of spices and officinal herbs at the base of the liqueur intoxicates everything. The 76 of those that make up the liqueur in a secret ratio that remains guarded and closed in the chest of drawers exhibited at the museum.

The visit continues along the currently operating distillery , to end in the cellar, where the Strega liqueur is aged for six months in oak barrels.

There are many historic Italian companies that share their stories in museums. Choose which entrepreneurial success you’d like to learn more about and let yourself be inspired by these companies that have made their brands the icons of an entire country.

Benevento

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Tour Chocolate Perugia

PERUGIA & CHOCOLATE

Taste and Slow Italy

Everyone knows the Perugina factory, currently owned by “Nestle”, one of the biggest global companies producing food products. Well.. we are not going to take you there!

Instead, we want to let you experience the CHOCOFARM, a small artisanal laboratory near Perugia with passionate experts who will make the visit for you as pleasant as ever!

You will see.. their products might make envious even Nestle colossus, for both taste and quality.

At “CHOCOFARM” we will make a guided tour and have a nice tasting. 

After having put on the hygiene kit (headset, boot covers, disposable apron) we will enter the lab. The “master chocolatiers” will then show us all chocolate manufacture processes, in order to obtain the finished products.

Afterwards, we will have the chance to taste some chocolate specialties and purchase each product at a special price.

Each visit lasts about 20 minutes and will involve small groups of maximum 10-12 people.

And this is not all !!

Our small factory also organizes chocolate lessons for groups of maximum 5-6 people. You will be involved in the realization of chocolate cream for ganache; with this preparation (assisted by the workers of the factory) you will realize chocolate pralines. The course will last approximately 2 hours.

THE TOUR INCLUDES:

✓ Half day tour leader

✓ Visit to a chocolate laboratory with chocolate tasting OR chocolate lesson

✓ Taxes

UPON REQUEST:

x Local guide

INFORMATION:

— The visit to the chocolate laboratory with chocolate tasting can be followed by a guided visit of Perugia in the afternoon.

— The chocolate lessons can be held also at your own holiday villa. The lesson will last 2 hours and it will end with a nice chocolate tasting.

— Distances: from Florence 2 hours – from Rome approx.  2 hours - from Siena 1 hour and 15 minutes

INQUIRY PDF DOWNLOAD

Umbria: The Home of Chocolate

Sorry, you missed it…., the history of chocolate in italy and a virtual tour of the perugina chocolate factory, saturday, march 13, 2021, with stefania belli.

We learned about the history of chocolate, starting from its homeland in Mexico and tracing the path of its export, first to Europe, thanks to Cortez, and then to the rest of the world. Few know that the real “home of chocolate” is in Umbria. Founded by the Buitoni and Spagnoli families at the beginning of the 20th century, Perugina is the company that created Perugina Baci (Kisses). We discovered, through video, how chocolates are produced and did a “virtual tasting” of typical recipes, some unfamiliar to most people. Umbria has made chocolate one of its principal products, even dedicating a unique festival to it to sweeten the arrival of winter. The fest is called Festival EuroChocolate and this year will take place from October 15–24. This sweetest event attracts about 900,000 visitors annually to the beautiful city of Perugia

Grazie Stefania and Daniela. Now it’s time to pick up some Baci!! 

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Chocolate Tourism in Italy

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City tours

  • Perugia with Chocolate and Wine Tasting

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Enjoy Baci – ‘kisses’ – combined with Fascinating History

Travel by car to Perugia, ancient university town and provincial capital, where Etruscans, Romans and medieval feuding families played tug-of-war for millennia. Your local guide will show you massive Etruscan terrace walls (2500 years old!); the medieval Fontana Maggiore with its mysterious carvings; the Rocca Paolina, a citadel from Papal State days; and many beautiful piazzas, palazzos, cathedrals, aqueducts and cobbled streets in this hillside city. Visit the Perugina Chocolate Factory to discover why ‘Baci’ is the most famous Italian chocolate brand. Relax over lunch on your own at a local trattoria before heading to a local winery to taste three noted wines accompanied by local products.

  • Exper Driver at disposition
  • Expert Local Guide
  • Visit the Perugina Chocolate factory with tastings
  • Visit a local winery and have tastings
  • Includes chocolate tasting at Perugina and a wine tasting at a winery

*NOTE: Lunch is not included

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Blog Food and Drink Chocolate in Italy: Factories, Tours, and Tastings

perugina factory tour italy

Chocolate in Italy: Factories, Tours, and Tastings

Madeline Jhawar

Italy is already a fantastic destination but chocolate lovers can rejoice: it’s a heavy-hitter in the land of sweet cacao as well. There are three (arguably four, but we’ll start with three) major areas for chocolate in Italy, but since I know most travelers cannot hit all of these areas, I’ve included a checklist of my favorite Italian chocolate that all travelers can taste.

Chocolate in Italy

Italy’s main chocolate regions

  • Torino, in the region of Piedmont in the north
  • Perugia, in the region of Umbria in the center
  • Modica, in Sicily in the south

There are factories, tours and tastings in each area, but chocolate in Italy is not limited to these areas so I’ve also included other great recommendations for worthwhile chocolate-related places to visit across Italy.

At Expo 2015, I visited the Italian Chocolate Districts exhibit which was very interesting. In the photo of the building, below, I wasn’t able to capture the third chocolate district which is Torino.

Chocolate in Italy

Chocolate in Italy: Turin

Nutella was created in Turin by Pietro Ferrero in the mid-20th century, but Turin has been known for its quality chocolate for centuries. This elegant and wealthy European capital was long the seat of the royal Savoy family,  which brought chocolate into fashion from the 16th century. Two hundred years later, the bicerin became popular here, a sweet hot drink that combined chocolate, coffee, and cream that is still service in traditional coffee bars in the city center. In the 19th century, Turin introduced gianduja, a velvety smooth chocolate that is made with the paste of the region’s hazelnuts and is used as a spread, filling, or confection. One great way of experiencing this haven for chocoholics is with a chocolate-themed walking tour of the city center.

Chocolate in Italy: Perugia

Umbria’s largest city has been synonymous with chocolate since the Perugina candy company was founded here at the turn of the 20th century and introduced its now world-famous Bacio chocolate and hazelnut praline. Perugia now hosts Italy’s most famous chocolate festival each year, EuroChocolate , which draws crowds of chocolate enthusiasts each October who can peruse the stands lining the streets of the historic center where chocolatiers from across the globe sell their sweet treats. If you plan on visiting this famous event, be sure to schedule your visit on a weekday morning; on the weekends and evenings the city can be overwhelmed with visitors, making it a challenge to park or move around. Otherwise, book a chocolate cooking class at the Perugina factory’s School of Chocolate on the outskirst of the city.

Chocolate in Italy: Modica

With its soaring temperatures and remote hilltop post, you would never guess that Modica in southern Sicily would be famous for chocolate. This historic city makes a unique local version based on an Aztec hand-grinding technique and ancient recipe introduced to the area by the Spanish centuries ago that lends it a grainy texture and aromatic flavor; cioccolato di Modica is certified traditional local product. The town hosted the popular Chocomodica festival in years past, which attracted more than 100,000 visitors each year. Today, you can sample this local specialty and see how it’s prepared at a number of local chocolate workshops.

Italy Chocolate Checklist for the Traveler

Travelers can taste chocolate anywhere in Italy, and here are some of my favorite Italian chocolate specialties to look out for:

  • Cioccolata calda
  • Budino al cioccolato
  • Gelato al cioccolato
  • Torta caprese
  • Torta tenerina

Chocolate in Italy

Also, keep your eyes peeled for these great Italian chocolate brands:

Chocolate in Italy: other great recommendations

  • Chocolate Valley in Tuscany
  • SAID in Rome
  • Rivoire in Florence
  • Gay-Odin in Naples

History of Chocolate in Italy

1560 Chocolate arrives in Turin from France. Emanuele Filiberto of Savoy serves hot chocolate to the city in order to celebrate the transfer of the ducal capital from Chambery to Turin.

1746 Chocolate processing starts in Modica Sicily, thanks to local chocolatiers who passed on secrets of their ancient workmanship.

1763 The Bicerin is invented in Turin and is an immediate success. Made with chocolate, coffee, and cream, it’s considered to be a chocolate innovation.

1860 Giacomo Schucani moves to Perugia from Switzerland and opens the famous Sandri pastry shop and coffee bar.

1865 Chocolatier Michele Prochet creates the first individually wrapped chocolate, the Gianduiotto.

1880 In Modica, Sicily, Francesco Bonajuto opens his candy store, with delicacies also of Arab and Spanish origin.

1934 Torino debuts the cremino chocolate: three layers of which the outer two are gianduja and the middle part is coffee or lemon or hazelnut.

1994 First Eurochocolate festival, includes craftsmen and industrial producers.

Featured image by Sonia Belviso via Flickr , licensed under CC BY 2.0

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IMAGES

  1. Choc full of it: The Perugina Chocolate Factory

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  2. Baci Chocolate Factory and Perugia: Italy's Hidden Secrets

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  3. Baci Perugina Chocolate Factory & Museum in Perugia, Italy

    perugina factory tour italy

  4. Baci Perugina Chocolate Factory & Museum in Perugia, Italy

    perugina factory tour italy

  5. Perugia, a Must-Visit Destination for Chocolate Lovers

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  6. Perugina Chocolate Factory

    perugina factory tour italy

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COMMENTS

  1. Welcome to The Casa del Cioccolato

    The tour starts at the Historic Museum, ... The Casa del Cioccolato Perugina® is in the Perugina® factory in Viale San Sisto 207/C, Perugia, ... You can book from Italy at 800 800 907 (free of charge) from Monday to Saturday from 9am to 6:30pm and at +39 02 45467655 if calling from abroad.

  2. Casa del Cioccolato Perugina

    1,569 reviews. #1 of 33 Shopping in Perugia. Speciality & Gift ShopsSpeciality MuseumsCooking Classes. Open now. 9:00 AM - 1:00 PM, 2:00 PM - 5:30 PM. Write a review. About. This factory features a museum devoted to the history of chocolate manufacturing and a school with cooking classes dedicated to all the chocolate lovers.

  3. The Perugina Chocolate House in Perugia, Italy

    On the outskirts of Perugia, Italy, there is an extraordinary place where visitors can discover and revel in all of the pleasures of chocolate. Welcome to the Perugina ® Chocolate House. Opened in 1997 on Perugina ® 's 90 th anniversary, the Chocolate House enthrals visitors and "cioccolato" connoisseurs from far and wide. CNN named the "Casa del Cioccolato" one of the top five ...

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  5. Baci Chocolate Factory and Eurochocolate

    Tour the Perugina factory Get your chocolate bearings with a tour of the Perugina factory , on the outskirts of the city, where these treats are still made today. Here at the Casa del Cioccolato , you will start with a tour of the museum, learning how a cocoa bean is transformed into rich chocolate, and also about the early days of Italy's ...

  6. Perugina Chocolate Factory Tour 2024

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  7. House of chocolate Perugina

    If you are feeling creative, you can also participate in a chocolate-making workshop and create your own little delicacies (on special request). Private Tour. 2 hours. English. Family friendly, Kids. Tour itinerary. Visit to House of Chocolate Perugina. Italy with Class crafts unique, tailored travel experiences characterized by unforgettable ...

  8. Perugia Guided Tour + Lunch + Perugina chocolate house tour

    On request it is also possible to receive lessons at the Perugina chocolate school. however, it is necessary book in advance. Includes. guided tour of the city of perugia. lunch. entrance and visit to the chocolate factory and museum. tasting all kinds of baci perugina. guide who will accompany you throughout the visit.

  9. Baci Perugina Chocolate tour and Umbrian food tasting

    Overview. Explore the Perugina Chocolate Factory with this half-day food-focused experience in Perugia. Join a local guide for a tour of the chocolate laboratory and sample several products during a tasting. Continue the culinary excursion with a light lunch at a typical food shop in Perugia for an introduction to the flavors of Umbria.

  10. Casa del Cioccolato Perugina

    The Casa is located at Nestlé's large, nondescript factory in the outskirts of town - drive through the factory entrance, or take the bus to San Sisto (€1.50, 25 minutes). For a really hands-on experience, book a place on a three- to four-hour chocolate-making workshop. Held at 10am and 3.30pm on Saturdays, these cost between €50 and € ...

  11. Perugia, "city of chocolate": the main events and ...

    Perugia is also known as "City of Chocolate" for the historic presence of the Perugina factory and many other companies specializing in the production of chocolate products. And it is not a coincidence that Perugia hosts one of the most famous chocolate festivals in the world, Eurochocolate, which lasts 10 days in October and takes place in ...

  12. Baci Chocolate: Amazing Perugina Chocolate Factory

    Perugia: the town of the Perugina Chocolate Factory and Baci Chocolate. Piazza IV Novembre - Perugia, Italia. Perugia is located in the region of Umbria, right in the center of Italy. This city, just two hours away from Rome by Flixbus, is an important destination for international college students. The University of Perugia is one of the ...

  13. Perugia, a Must-Visit Destination for Chocolate Lovers

    The Baci image of two lovers entwined in an embrace was created by the graphic artist, Federico Seneca, who was supervisor of advertising for the Perugina factory from the early nineteen twenties until 1933. Opened in 1997 the Perugina Museum offers tours that explore the museum as well as the workshop where the Baci are made.

  14. Perugina Chocolate Museum, Tourist Attraction in Umbria, Italy

    You can reserve your visit online, especially recommended if you have a group. Visit the Casa del Cioccolato website for information, or to reserve a chocolate class. The Perugina Chocolate Museum is open Monday through Friday from 9:00 AM til 1:00 PM and from 2:00 PM til 5:30 PM. On Saturdays it is open from 10:00 AM til 4:00 PM (closed ...

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  16. Perugia Family Activities: A Perugina Chocolate Factory Tour

    One of the highlights of our visit to Umbria was touring the Perugina Casa del Cioccolato located in the Baci by Perugina factory in Perugia, Italy. This is an extraordinary place on the outskirts of town where visitors can discover all there is to know and love about chocolate, a must-do on our list of Perugia family activities. Baci (the ...

  17. The best factory museums in Italy

    15 minutes from the historic center of Perugia you will experience the most delicious factory tour ever: a visit to the Perugina Historical Museum.The magical journey begins with recounting their success story: an introductory video, with images and descriptions of the processing of chocolate before visiting the museum gallery full of materials taken from the Buitoni Perugina Historical Archive.

  18. Daily Tour: the old chocolate tradition in Perugia Umbria

    Taste and Slow Italy - Alessandra Galassi. COMPANY NAME: Taste and Slow Italy - Alessandra Galassi Via Borghetto 30 A, 06022 Fossato di Vico, Perugia - Italy VAT Registration Number and Social Security Number: 03914290543 (0039) 075 8312897 - FAX (0039) 075 8312897 (0039) 349 3886515 - US 001 805 317 4550 [email protected]

  19. Umbria: The Home of Chocolate

    The History of Chocolate in Italy and A Virtual Tour of the Perugina Chocolate Factory. Saturday, March 13, 2021, with Stefania Belli. We learned about the history of chocolate, starting from its homeland in Mexico and tracing the path of its export, first to Europe, thanks to Cortez, and then to the rest of the world.

  20. Chocolate tourism in Italy: museums, factory tours and other chocolate

    Type of experience: chocolate museum and factory tour. Details: The "House of Chocolate" includes a chance to see the Perugina chocolate factory in operation, as well as a visit to the Museo Storico (Historic Museum). The museum explains the process of converting cocoa into chocolate, and introduces the history of the Perugina chocolate company.

  21. Perugia with Chocolate and Wine Tasting

    Visit the Perugina Chocolate Factory to discover why 'Baci' is the most famous Italian chocolate brand. Relax over lunch on your own at a local trattoria before heading to a local winery to taste three noted wines accompanied by local products. Exper Driver at disposition. Expert Local Guide. Visit the Perugina Chocolate factory with tastings.

  22. Chocolate in Italy: Factories, Tours, and Tastings

    Otherwise, book a chocolate cooking class at the Perugina factory's School of Chocolate on the outskirst of the city. Chocolate in Italy: Modica. With its soaring temperatures and remote hilltop post, you would never guess that Modica in southern Sicily would be famous for chocolate. This historic city makes a unique local version based on an ...

  23. Visit The Perugina Chocolate Factory

    Perugia is home to Perugina, the leading chocolate brand in Italy and here you won't need a gold ticket in order to step into the fantastical world of their chocolate factory. You can take tours of the factory, visit their museum, taste their wares - the most famous of their products being their chocolate and hazelnut Baci (or Kisses) - and ...