world tourism list

International tourism: the most popular countries

Drastic declines due to COVID-19

The most popular travel countries.

Germany is the world travel champion

Booming tourism and slump in 2020.

A look at the costs

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Most Visited Countries 2024

European countries, often rich in history, culture, beautiful beaches, and ocean views, attract the highest number of tourists.

France, leading in tourism for over 30 years, offers attractions like the Eiffel Tower and Disneyland Paris, drawing 38 million tourists to Paris alone in 2019.

Global travel and tourism, an $8.9 trillion industry in 2019, suffered a loss of $4.5 trillion and 62 million jobs in 2020, during the Covid-19 pandemic.

Global travel and tourism was an $8.9 trillion (US$) business in 2019 . Moreover, though the COVID-19 pandemic has reduced that number to roughly a quarter of its previous value, all signs point to tourism continuing to grow, expand, and evolve. Every country on Earth has something to offer international visitors, from the pyramids in Egypt to the rainforests of Brazil or the sidewalk cafes of Paris —but which countries attract the most visitors of all? Most of the countries with the highest tourism rates are located in Europe , whose rich history, architecture, and cultural influence make it an appealing destination for many travelers. Countries positioned on or near a body of water are also very popular, particularly those that offer a relaxed, low-key atmosphere mixed with beautiful beaches and ocean views.

Top 10 Countries Most Popular with Tourists (by number of 2019 visitor arrivals)

The most popular tourist destination in the world for more than 30 years, France offers a myriad of attractions: the Eiffel tower, countless world-class restaurants, the Musée du Louvre, the Palace of Versailles, the Notre-Dame cathedral, the beaches of the Côte d'Azur, and of course, Disneyland Paris. Moreover, the lushly beautiful countryside is full of storybook villages, mountains, vineyards, and the occasional castle. One can even view prehistoric cave paintings in Lascaux. Paris, France's capital, is the most visited city in Europe, receiving 38 million tourists in 2019.

Spain is another tourist destination overflowing with interesting attractions. Antoni Gaudi's Sagrada Familia cathedral and other works in Barcelona , the Guggenheim museum, the Alhambra and Generalife Gardens, Europe's largest aquarium (the lily-shaped L'Oceanogràfic), the beaches of Gran Canaria, and La Rambla in Barcelona. Spain is also home to El Teide, an ancient—but not entirely dormant—volcano, which visitors can hike around at the Parque Nacional del Teide on the Spanish island Tenerife.

England's capital city, London , attracts visitors with a wide range of sights including Big Ben, Westminster Abbey, the changing of the guard at Buckingham Palace, and the British Museum, which includes the largest collection of Egyptian artifacts outside of Cairo . Beyond London, England offers the mysterious Stonehenge, the Beatles' birthplace in Liverpool , the quaint beauty of the Cotswolds, the sci-fi botanical gardens of the Eden Project, and more. Speaking of more, the UK also includes three additional subdivisions. First is Scotland, with the charming city of Edinburgh , moody Loch Ness and Inverness , the scenic highlands, and the historic St. Andrews golf course. Next comes charming Wales and its castles, scenery, and capital city of Cardiff . Finally, Northern Ireland boasts attractions including Belfast 's bubbling nightlife, the glens and coastline of Antrim, and one of Europe's most compelling natural wonders: the Giant's Causeway.

The Mediterranean nation Turkey balances captivating man-made attractions such as Hagia Sophia mosque and Topkapı Palace with archaeological wonders such as the Biblical city of Ephesus, the fairy city of Cappadocia, and the desolate fallen splendor of Mount Nemrut. It also has more than its share of natural wonders, including the famous beaches at Ölüdeniz and Patara, the mineral pools at Pamukkale, and the Mediterranean coastline itself.

The South Asian country of Thailand is also known as the "Land of Smiles", and offers both modern comforts and wild adventure. Thailand's capital, Bangkok , receives over 20 million visitors every year. Popular attractions include the Grand Palace in Bangkok; beaches including Railay, Long, and Monkey beach; the ancient city Ayutthaya and ornate Buddhist wat Coi Suthep, and national parks including Khao Yai (where wild elephants roam) and the otherworldly Khao Sok.

The impact of COVID-19 on travel and tourism

The COVID-19 pandemic of 2020-21 had a devastating effect on the travel and tourism industry. According to a report released by the World Travel & Tourism Council , the pandemic cost the industry an estimated US$ 4.5 trillion in 2020, which resulted in the loss of 62 million tourism-dependent jobs. Data from the United Nations World Tourism Organization backs this up. Consider the following table:

International tourist arrivals (in thousands of visitors):

Compared to 2019, tourism dropped by approximately 74% in 2020, with a total of a billion fewer travelers over the course of the year--making 2020 the worst year on record for tourism. The UNTWO's own estimates registered a loss of US$ 1.3 trillion in lost revenues and 100-120 million jobs either lost or at risk.

The impact has been particularly damaging in countries that rely heavily upon tourism as part of their GDP. Lost tourism in Macau , one of China 's special administrative regions, led to a 79.3% drop in year-on-year gambling revenues , which caused overall GDP for 2020 to fall 43.1% compared to the previous year.

While tourism has picked up slightly in 2021, they still fall far short of the pre-pandemic numbers. Late 2020 projections were hopeful that the industry would be back on track by late 2021, but the ongoing nature of the pandemic has thwarted that optimism. As of late 2021, most estimates do not expect the industry to rebound to 2019 (pre-COVID) levels until sometime in 2023 at the earliest.

• Visitor totals are displayed in 1000s. For example, South Africa 's displayed total of 3886.6 equals 3,886,600 visitors.

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• UNWTO Tourism Data Dashboard - United Nations World Tourism Organization
• World Tourism Barometer - United Nations World Tourism Organization
• Trending in Travel - World Travel & Tourism Council
• Economic Impact Reports - World Travel & Tourism Council

The Best Destinations in the World: The Gold List 2022

By CNT Editors

There are three great lists annually in  Condé Nast Traveler,  all of which have changed due to the events of the last two years: the Readers’ Choice Awards , which you, our beloved audience, select; the Hot List , which compiles the new and notable of the previous year; and this one, which is ultimately about the places and experiences our editors carry in their hearts. This year, when we say  our editors,  we mean  CNT ’s entire global crew, working in locations from California to Beijing ; we’ve also expanded the parameters of the list to include not just the hotels and cruises you’ve seen in years past, but also the destinations we treasure. The Gold List is, more than ever, made by humans for other humans—something we need more than ever in this day and age. Here, our favorite destinations in the world.

Read the complete set of Gold List winners   here .

All listings featured in this story are independently selected by our editors. However, when you book something through our retail links, we may earn an affiliate commission.

Puebla, Mexico

I love when I can feel familiar with a new place in 48 hours. In Puebla , Mexico’s historic, fourth-largest city, all the spots you want to hit are walking distance within its center, itself a tidy sprawl of bright pink and yellow villas and small plazas. That includes food markets for a crispy cemita (a schnitzel-­style sandwich with all the fixings); the gilded Capilla del Rosario and the city’s famed talavera, or ceramic houses; I stayed for close to an hour watching the row of artisans hand-paint and hand-fire their mugs, plates, and vases at Uriarte Talavera. Before the pandemic, tourism was just starting to happen here, and the city was in that sweet spot of supporting a new breed of traveler, like with the artisanal-inspired Cartesiano hotel, but without muting any of its essence for international business. I liked that I had to use my shoddy Spanish with barkeeps and store owners. And that sitting in those plazas meant a front-row seat to daily Poblano life: vendors selling sliced cucumber spices with cayenne, old-timers playing dominos. Puebla felt like a special somewhere on the verge of discovery in a country with pockets already turned over to the masses. My guess with all that’s happened this past year is that it still does. —Erin Florio

Rio de Janeiro

If you were to hook the city of Rio de Janeiro up to a cardiogram, the needle would swing off the page. The city thrums with live samba and bossa nova at all hours of the day; the bustling streets, bookended by the dramatic rise of granite monoliths on one end and the pounding waves of the Atlantic on the other, have a pulse all their own. It's easy to feel this when you're amid throngs of colorfully clad cariocas —I feel it most swaying to the live music at Pedra do Sal on Monday nights, or when, perched in the leafy hilltop neighborhood of Santa Teresa, I hear people in neighborhoods below lean out their windows to cheer when Flamengo scores a goal. It's a complicated city, with plenty of issues—insecurity, corruption, inequity, to name just a few—but there's a premium on joy and celebration that isn't reserved for Carnaval . There are few places in the world where you know you couldn't possibly be anywhere else, and whenever I hear the whole of Arpoador beach break into applause as the sun sets in summer, I'm reminded that Rio is one of them. —Megan Spurrell

Alentejo, Portugal

I call the road to the sea through Portugal’s Alentejo region the place where the beatniks read Pessoa; you can imagine Kerouac breezing through its small hotels, surf camps, and villages scattered with craft shops, markets, and bohemian bars. For me it’s a place of happiness. There are boutique hotels like São Lourenço do Barrocal and Dá Licença and olive groves, cork oaks, and infinite horizons. The road ends at Vicentine Coast National Park, a wild, protected coastline in southern Europe. A paradise for surfers , it has electrifying sunsets, but the icy waters stop it from ever getting too crowded. —David Moralejo

Svalbard, Norway

Arctic Svalbard —whose capital, Longyearbyen, is the world’s northernmost town—is like nowhere else I’ve been. On the one hand, it’s a deep-nature Scandi fantasy of snowmobiles, Northern Lights, ski-touring along glacial valleys, and surprisingly smart boutiques with stacked wine cellars. But there’s also a compelling strangeness to this international settlement, where no one is born and no one dies. There are the Soviet mining towns with their Lenin busts, whether abandoned or (even weirder) still working; the Svalbard Global Seed Vault, which preempts a coming apocalypse; it’s advisable to leave Longyearbyen with a shotgun, in case of polar-bear attack. As much as a destination, it’s a journey into the heart of the climate crisis, with academics from across the world doing game-changing research here. I’m itching to go again—to escape but also to think and connect, which is what happens in all the best places. —Toby Skinner

Jessica Puckett

Ashlea Halpern

Anna Borges

Claire Volkman

My first trip to Goa as a college student was wrapped in dreams of homemade chorizo and reliving moments from the cult Bollywood coming-of-age film Dil Chahta Hai . Many trips and feni cocktails later, Goa remained a respite for my city-weary bones. The state straddles its multicultural past and present, trading up ’60s hippie markets for hipster boutiques while keeping its old-world Indian and Portuguese traditions intact. Simple fish-curry plates, aunties doing an impromptu jig to fado, old-timers squabbling over their favorite Goan soccer club, and the right freshness of bread coexist with edgy global menus, alt-music gigs, and all that is artisanal and arty. The ocean changes color from one season to the next, the multi-color sunsets never repeat, and like many travelers, I continue to return and find my salve in sunshine, sea, and susegad —the quintessential Goan idea of the slow, easy, and good life. —Diya Kohl

Plettenberg Bay, South Africa

Plettenberg Bay is South Africa's summer playground, and I, a Capetonian, would drive the 186-mile coastal path along the scenic Garden Route each year to join the fun. The bohemian seaside town sits atop a sheltered bay, where a jumble of hipster coffee shops, seafood restaurants, and kitsch boutiques tumble down onto fynbos-covered cliffs—where a slew of new hotels like The Robberg Beach Lodge sit beside grandes dames like The Plettenberg Hotel . Pretty young things like to celebrate the end of matric student exams, where hedonism sweeps across the bay, while dolphin and whale watches come during the languid, warm winter months. Venture just outside Plett to find the luxury Tsala Treetop Lodge , a manicured Gary Player golf course, indigenous Keurbooms River Nature Reserve, the Plett Polo Club on the Kurland Estate, and a host of animal sanctuaries to meet cheetahs, elephants, and monkeys. But above all, come for the glorious golden beaches. Central Beach—dotted with bars—surfy Lookout Beach, and the eerie, mist-covered sands of Robberg Nature Reserve. Search hard enough and you might stumble on a sand dollar—the symbol of Plettenberg Bay, thought to bring eternal luck. —Isabella Sullivan

When I can’t take another minute of winter, I head to Scottsdale. As, historically, do the day-drinking spring breakers and the far less rowdy snowbirds. Recently, though, the Valley of the Sun has come into its own, claiming its stunning desert setting and Southwest culture in new ways. If I’m bringing the kids, the 1929 Frank Lloyd Wright–designed grande dame The Arizona Biltmore, A Waldorf Astoria Resort (on the border of Scottsdale and Phoenix), is my place. It has sprawling grounds and seven pools, one with a legitimate waterslide, and just underwent a much-needed facelift. Sanctuary Camelback Mountain Resort , terraced into the side of its namesake adobe-hued mountain, has my favorite spa in town. Its adults-only pool on weekends and easy access to sunrise hiking give me plenty of excuses to leave the kids at home. Solo or with family, I can always bank on sunshine, a great exhibit at Phoenix’s nearby Desert Botanical Garden, and excellent Sonoran-style Mexican food. —Rebecca Misner

Val Graziosa, Italy

I am a frequent traveler to Val Graziosa, a valley near the Pisan mountains and a part of Tuscany relatively unknown and terribly beautiful. Here there is Monte Pisano—“ che i Pisan veder Lucca non ponno, ” the poet Dante said, a small group of mountains that hides Lucca from Pisa and makes it impossible for the Pisan locals to see the city of Lucca. There are olive trees everywhere, producing the best olive oil on Earth in a splendid countryside. I love to walk around the surroundings of Montemagno—please read the book Maledetti Toscani, by Curzio Malaparte, and you will understand a lot about Italians from this region. I love to go to the grocery store in Patrizia for a glass of wine (the one and only épicerie of the village) and then to Certosa di Calci, a 14th-century monastery, and one of the many secret beauties in my crazy country of Italy. —Maddalena Fosati

Chiang Mai, Thailand

When I first went to Chiang Mai, I intended to stay a couple of nights and ended up staying more than a week; for me, that trip is a reminder of travel at its most impulsive and impetuous: the freedom to move on when you feel like it. There’s no beach pressure here, and inland Thailand always feels more interesting than the obvious hits of the beachfront. And, away from the beaches, there's the sense of a modern Thai city where young creatives are carving out a contemporary aesthetic, with the energy that a large student population gives a city. —Rick Jordan

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Countries With the Most International Tourists

As tourism rebounds from pandemic lows, the United Nations reports these countries welcomed the most visitors last year.

(Getty Images) |

Tourism is Rebounding

Two years after the COVID-19 pandemic essentially shut down international travel worldwide, the tourism industry is bouncing back as summer arrives in the northern hemisphere.

International tourism saw a close to 200% year-over-year increase in the first quarter of 2022, and although several related statistics are still well below 2019 levels, gradual recovery is expected to continue throughout the year, according to June analysis from the United Nations World Tourism Organization . Nearly 50% of experts surveyed by the organization said they expect international tourism to return to those pre-pandemic levels from three years ago in 2023, while 44% said it could be 2024 or later.

This is especially good news for countries whose economies are the most reliant on the tourism industry. Those countries include Antigua and Barbuda, Aruba and St. Lucia, according to 2021 gross domestic product data released in June by The World Travel & Tourism Council.

[ RELATED: These Countries Are the Best for Tourism ]

But the countries most supported economically by tourism aren't necessarily the ones that welcome the most visitors. The United Nations compiles several metrics related to inbound tourism by country , including international tourist arrivals, with the most recent data being from 2021. The statistics show that industry recovery still has a ways to go: The most-visited country in 2021 had about 32 million international arrivals. France, the top-ranked country in 2019 – before the pandemic hit – had 90 million.

Here are the countries that welcomed the most international tourist arrivals in 2021, according to the U.N. Included for each are other pieces of tourism-related data, such as GDP contribution percentages from the WTTC.

10. Hungary

2021 international tourist arrivals: 7.9 million 2019 international tourist arrivals: 16.9 million 2021 percentage contribution of tourism to GDP: 4.6%

2021 international tourist arrivals: 10.6 million 2019 international tourist arrivals: 17.4 million 2021 percentage contribution of tourism to GDP: 16.1%

2021 international tourist arrivals: 11.7 million 2019 international tourist arrivals: 35.2 million 2021 percentage contribution of tourism to GDP: 6.4%

2021 international tourist arrivals: 12.7 million 2019 international tourist arrivals: 22.7 million 2021 percentage contribution of tourism to GDP: 7.1%

2021 international tourist arrivals: 14.7 million 2019 international tourist arrivals: 31.3 million 2021 percentage contribution of tourism to GDP: 14.9%

5. United States

2021 international tourist arrivals: 22.1 million 2019 international tourist arrivals: 79.4 million 2021 percentage contribution of tourism to GDP: 5.5%

2021 international tourist arrivals: 26.9 million 2019 international tourist arrivals: 64.5 million 2021 percentage contribution of tourism to GDP: 9.1%

2021 international tourist arrivals: 29.9 million 2019 international tourist arrivals: 51.2 million 2021 percentage contribution of tourism to GDP: 7.3%

2021 international tourist arrivals: 31.2 million 2019 international tourist arrivals: 83.5 million 2021 percentage contribution of tourism to GDP: 8.5%

2021 international tourist arrivals: 31.9 million 2019 international tourist arrivals: 45 million 2021 percentage contribution of tourism to GDP: 13.1%

The Countries With the Most International Tourist Arrivals in 2021:

• United States

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World tourism rankings by country: top 20 countries.

In this piece, we will take a look at world tourism rankings by country. If you want to skip our analysis of the tourism industry and recent trends, head on over to World Tourism Rankings by Country: Top 5 Countries .

Tourism is one of the key determinants of global economic health. And it's an industry that has grown alongside advances in air transportation that have enabled people to travel to far flung destinations while traveling at speeds of hundreds of kilometers per hour.

This industry is also among the few that were left completely devastated in the wake of the coronavirus pandemic. Estimates from the United Nations' World Tourism Organization (WTO) show that international travel shrunk by an absolutely stunning 72% in 2020 as lockdowns and stay at home orders led to the closure of hospitality establishments and restrictions on the number of people that could be crammed inside an enclosed space such as an airplane. The impact of the pandemic was so severe that even by the end of 2022, the industry had recovered to 65% of previous levels despite more than a year of near normalcy.

Yet, tourism is one of the biggest industries in the world. For instance, according to research from Industry Arc, the global travel and tourism industry is expected to grow at a compounded annual growth rate (CAGR) of 3.1% between 2021 and 2026 to be worth an estimated $8.9 trillion by the end of the forecast period. Another report from Allied Markets Research estimates that the business travel market was worth $696 billion in 2020 and will grow at a CAGR of 13.2% to sit at $2 trillion by 2028.

At the same time, business and leisure travel are not the only constituents industries of tourism. Two additional markets are adventure tourism and luxury travel. Estimates suggest that the former was worth $282 billion in 2021 and after growing at a CAGR of 15.1% is estimated to be worth $1 trillion in 2030. As far as luxury tourism is concerned, it was quite lucrative, being worth $1.28 trillion in 2022, and should have a CAGR of 7.6% to be worth $2.32 trillion in 2030.

Building on this, the next logical question to ask is which countries are the most popular for tourists and which are the most visited overall as well as in continents such as Europe and Asia. Well, on this front, data from the World Tourism Organization once again answer all our questions. Its World Tourism Barometer report for December 2020 (the latest version that is publicly available) shows that France was the most visited tourist destination in the world and in Europe in 2019. Broadening our approach to see which are the top ten most visited tourist countries in the world, we find out that after France, the list is dominated by Spain, the U.S., China, Italy, Turkey, Mexico, Thailand, Germany, and the United Kingdom. Astute readers will note that this also makes China as the most visited tourist destination in Asia. In terms of numbers, 83.5 million people visited Spain in 2019 - the second most popular tourist destination in Europe while China attracted 65.7 million people.

At this point, you might be wondering which is the most popular and most visited city in the world. Well, and perhaps unsurprisingly, just as France is the world's and Europe's most popular tourist destination, the most visited city in the world is its capital, Paris. This bit of information comes courtesy of Euromonitor International, which adds that in addition to Paris, some other popular cities for tourists are Dubai, Amsterdam, Madrid, Rome, and London. Crucially, Euromonitor's stats are for 2022, while the WTO's data shared above is from 2019, and these facts when taken together indicate that trends in the tourism industry tend to stay similar over the years - a crucial conclusion as you'll find out below.

China's role as the most popular tourist destination in Asia and a leading global economy merits a deeper look at what's in store for the country's tourist fortunes. China kick started 2023 by removing nearly all restrictions on travel and tourism, and after initially faltering, the pent up tourism demand roared back to life. Data compiled by McKinsey shows that visits to one of its most popular cities Shanghai nearly doubled to ten million visitors from the pre coronavirus 2019 peak. At the same time, China also has some of the biggest outbound tourism travelers in the world, and McKinsey estimates that pend up demand from these visitors as well carries with it a strong chance of injecting fresh vigor into the global tourism industry.

Finally, it's relevant to conclude our analysis of the global tourism industry by taking a look at what's happening on the ground. On this front, the management of Expedia Group, Inc. (NASDAQ: EXPE ) outlined during its first quarter of 2023 earnings call conference :

And I’m pleased to have started the year with strong performance. We posted our highest ever quarter for lodging gross bookings and free cash flow and our best first quarter for revenue. Throughout the quarter, we saw strong consumer demand with acceleration in international and big city travel and more of Asia reopening. The reemergence of major international cities has meant increased hotel demand, offset in part by flattening demand in vacation rentals as travel demand mix to urban destinations over extended beach and mountain trips. Similarly, air has continued to mix towards international travel and away from COVID era concentration in domestic. By and large, prices have held up quite well after several years of inflation. We’ve seen lodging ADRs hold fairly steady across geos. Air ticket prices, however, continued to increase as strong demand continues to outstrip capacity. The only area where we have seen any meaningful decline in average daily rate is in the car rental space where larger inventories have allowed rental companies to drive more volume at the expense of price. Overall, we are pleased to see broad travel demand remain strong in what appears to be a more structural post pandemic environment of people prioritizing travel above most other categories of spend. This has held up despite inflation and recession worries and even, more recently, bank system concerns. While economists continue to debate potential recession outcomes and clearly many unknowns are still out there, consumers have so far shaken it off and continue to travel.

With these details in mind, let's take a look at the world tourism rankings according to countries.

Pixabay/Public domain

Our Methodology

To compile our global tourism ranking by country, we used data from the 2020 version of the United Nations' World Tourism Barometer report. While it lists out international tourism receipts for 2019, this is actually helpful since 2019 was the last economically stable year for the global tourism industry which is still recovering. For our world tourism rankings, we have used international tourism receipts which is the amount spent by international visitors in a country. On a side note, both countries and special territories are included, since the spending is quite substantial.

World Tourism Rankings by Country

20. portuguese republic.

International Tourism Receipts: $20.6 billion

The Portuguese Republic is a Southwestern European country. It has a $257 billion economy and is famous for its Gothic architecture and diverse cuisine.

19. Republic of Korea

International Tourism Receipts: $21.6 billion 

The Republic of Korea, commonly known as South Korea is a technologically developed Asian country. South Korea is quite popular with visitors from China - with thousands flocking to the country each year.

18. United Arab Emirates

International Tourism Receipts: $21.8 billion 

The United Arab Emirates is not a surprising industry in our list of world tourism rankings. After all, its economic hub Dubai is one of the most highly visited cities in Asia.

17. Republic of Austria

International Tourism Receipts: $22.9 billion 

The Republic of Austria is a Central European landlocked country. Some of its most popular tourist destinations include its capital Vienna, known for the Schönbrunn Palace.

16. United Mexican States

International Tourism Receipts: $24.6 billion 

The United Mexican States, or Mexico, is a North American country. It is well known for historical tourism, being the birthplace of the Mayan civilization as well as beautiful beaches.

International Tourism Receipts: $28.0 billion 

Canada is a prosperous North American nation. Canada is best known for its Niagra Falls, which has been a popular tourist destination for more than a hundred years.

14. Hong Kong SAR

International Tourism Receipts: $29.0 billion 

Hong Kong is a special administrative region of the People's Republic of China. It is known for its vibrant nightlife, historic temples, and of course, Disneyland.

13. Republic of Türkiye

International Tourism Receipts: $29.8 billion

The Republic of Türkiye is an Asian and European nation. Its Istanbul International Airport is one of the busiest airports in the world.

12. Republic of India

International Tourism Receipts: $30.7 billion

The Republic of India is one of the biggest countries in the world and is full of iconic tourist destinations such as the Taj Mahal, the Ganges River, and more.

11. People's Republic of China

International Tourism Receipts: $35.8 billion

The People's Republic of China is the most populous nation in the world. It has a centuries old culture lending it iconic destinations such as the Great Wall of China.

10. Macao SAR

International Tourism Receipts: $40.1 billion

Macao is another special territory of China. It is best known for its vibrant casino and gaming industry.

9. Federal Republic of Germany

International Tourism Receipts: $41.6 billion

The Federal Republic of Germany is Europe's largest economy It is known for its beer festivals and winter markets, that is quite a spectacle.

8. Commonwealth of Australia

International Tourism Receipts: $45.7 billion

The Commonwealth of Australia is a prosperous Oceanic country. It is known for having the world's largest coral reef system, the Great Barrier Reef.

International Tourism Receipts: $46.1 billion

Like China, Japan is also a historic country full of ancient temples and a historic culture.

6. Italian Republic

International Tourism Receipts: $49.6 billion

Another unsurprising entry on our list is Italy. Known for its Roman culture and art galleries, it is one of the best destinations for cultural tourism.

Click to continue reading and see World Tourism Rankings by Country: Top 5 Countries .

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Disclosure: None.  World Tourism Rankings by Country is originally published on Insider Monkey.

• Introduction
• Most Visited

Full Data Set

Most visited countries.

Travel Hotspots & Popular Destinations

Every year, millions of people across the globe pack their bags and set off to explore the diverse cultures, breathtaking landscapes, unique cuisines, and historic landmarks that the world's countries have to offer. Transnational tourism plays a monumental role in the global economy and significantly impacts the culture and environment of the countries it touches. Using data on international arrivals collected by the World Tourism Organization, we've compiled a list of the most visited countries across the globe and analyzed what makes these nations so attractive to travelers.

Key findings from the data include:

• France tops the list with a whopping 89.4 million arrivals, corroborating its reputation as a global hotspot for its rich history, cultural heritage, fine wines, and exquisite cuisine.
• Making an impressive appearance in the second place is Spain, boasting 83.7 million arrivals, thanks to its sun-soaked beaches, vibrant nightlife, UNESCO World Heritage Sites, and a rich festive tradition.
• The United States, with its diverse topography, iconic landmarks, and multicultural cities, follows closely, welcoming 79.3 million visitors.
• Interestingly, Asian countries like China, with 65.7 million, Turkey, with 51.2 million, and Thailand, with 39.8 million, emphasize the growing interest in Asian cultures, history, landscapes, and culinary delights.
• Countries with a strong historical and cultural background like Italy, Germany, and the United Kingdom boast high arrival numbers, with 64.5 million, 39.6 million, and 39.4 million respectively, demonstrating the global appetite for cultural tourism.

As we travel the spectrum of countries, from the lavender fields of Provence in France to the bustling cityscape of New York in the United States to the Great Wall of China, it's clear that each nation offers a unique array of experiences and attractions that draw people from around the world.

10 Most Visited Countries

Topping the chart, with a massive number of 89.4 million arrivals, is France. This is a testimony to its enduring popularity amongst tourists, drawn to its diverse regional cultures, historical sites, museums, gastronomy, and the romantic allure of Paris.

Stepping up to the second spot is Spain, counting 83.7 million arrivals. Its combination of historical richness, sundrenched coasts, architectural beauty, flamenco music, and the running of the bulls are among the experiences that keep tourists pouring in.

The United States, a country of vast landscape diversity and iconic cities, seizes the third spot with 79.3 million international visitors. From the swarming streets of New York City to California’s golden coasts and Florida’s amusement parks, there is an endless list of attractions for tourists.

In the fourth spot, we see China, an Asian giant that had an impressive 65.7 million arrivals. With its ancient history, diverse culture, and remarkable landmarks like the Great Wall, it continues to enthrall explorers from around the globe.

Italy marks the fifth position with 64.5 million arrivals. Famed for its art, history, fashion, food, and wine, Italy effortlessly captivates the heart of its visitors.

At the sixth spot, we have Turkey with 51.2 million arrivals. It's a fascinating mix of Eastern and Western culture, joining together Istanbul's grand history and the turquoise coastlines of Antalya.

Heading to the Americas, Mexico lands on the seventh spot with 45.0 million arrivals. Its vibrant culture, mouth watering food, sun-beaten beaches, and famous Mayan and Aztec ruins are a strong pull for tourists.

Thailand welcomes the world at number eight, with 39.8 million arrivals, giving them a taste of Asia through its royal palaces, ancient ruins, ornate temples, and folk traditions, not to mention the famed beaches.

Germany ranks ninth with 39.6 million visitors, who are often drawn towards its picturesque landscapes, historical sites, and of course, Oktoberfest.

The final spot in our list goes to the United Kingdom, with 39.4 million arrivals. Its wealth of history, notable landmarks, and the royal charm of London, added to the cultural riches of Scotland, Wales, and Northern Ireland, make it a bucket list regular.

10 Most Visited Countries:

• France - 89.4M
• Spain - 83.7M
• United States - 79.3M
• China - 65.7M
• Italy - 64.5M
• Turkey - 51.2M
• Mexico - 45.0M
• Thailand - 39.8M
• Germany - 39.6M
• United Kingdom - 39.4M 

To sort the data in the table, click on the column headers.

Frequently Asked Questions

International Tourism, Number of Arrivals - The World Bank

Related Rankings

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The world's 51 best tourist attractions.

Organize your travel calendar to include these must-see places around the world.

(Getty Images) |

Fully experience and appreciate the most memorable spots on your next adventure.

Great Pyramid of Giza: Giza, Egypt

Eiffel Tower: Paris, France

Hollywood Sign: Los Angeles, California

Berlin Wall Memorial's East Side Gallery: Berlin, Germany

La Sagrada Familia: Barcelona, Spain

Grand Palace: Bangkok, Thailand

Mount Fuji: Shizuoka, Japan

Tower of London: London, England

The Strip: Las Vegas, Nevada

Neuschwanstein Castle: Bavaria, Germany

Ubud: Bali, Indonesia

Burj Khalifa: Dubai, United Arab Emirates

Statue of Liberty: New York, New York

Oriental Pearl TV Tower: Shanghai, China

Colosseum: Rome, Italy

The Matterhorn: Zermatt, Switzerland

Blue Mosque: Istanbul, Turkey

Victoria Harbour: Hong Kong

Library of Celsus: Ephesus, Turkey

Times Square: New York, New York

Buckingham Palace: London, England

Leaning Tower of Pisa: Pisa, Italy

Forbidden City: Beijing, China

(Courtesy of The Trustees of the British Museum) |

Rosetta Stone, British Museum: London, England

(Courtesy of Disneyland) |

Disneyland Resort: Anaheim, California

Tulum: Mexico

Gyeongbokgung Palace: Seoul, South Korea

(Courtesy of Matt Stroshane & Disneyland) |

Walt Disney World Resort: Orlando, Florida

Iguazu Falls: Brazil and Argentina

Vatican City

Sydney Opera House: Sydney, Australia

Mount Everest: Nepal and Tibet

Petra: Jordan

Mona Lisa: Paris, France

Terra Cotta Warriors: Xi'an, China

Borobudur Temple: Java, Indonesia

Mount Kilimanjaro: Tanzania

Jemaa el-Fna: Marrakech, Morocco

Christ the Redeemer: Rio de Janeiro, Brazil

Great Wall of China: China

Taj Mahal: Agra, India

Meiji Shrine: Tokyo, Japan

Table Mountain: Cape Town, South Africa

Niagara Falls: New York and Ontario, Canada

Zócalo: Mexico City, Mexico

Angkor Archaeological Park: Siem Reap, Cambodia

Galápagos Islands: Ecuador

Tokyo Disney Resort: Urayasu, Japan

Acropolis: Athens, Greece

Golden Gate Bridge: San Francisco, California

Navy Pier: Chicago, Illinois

You might also be interested in:

• The World's Best Places to Visit
• The Most Beautiful Landscapes in the World
• The Most Famous Landmarks in the World
• The Best Tourist Attraction in Every U.S. State
• Vacation Ideas for Every Type of Traveler

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20 Most-Visited Countries in the World

Which countries of the world lure the greatest number of visitors? 

According to rankings by the United Nations World Tourism Organization, Europe boasts 12 of the 20 most-visited countries. But Asia and the Pacific, with five countries on the list, is the fastest-growing region (expect to see these countries climb the rankings in the future). 

Read on to find out which nations made the cut. 

20. Netherlands

Capital:  Amsterdam

Population:  17.44 million

Yearly visitors:  19 million

*Due to the ongoing disruption of the travel industry from the COVID-19 pandemic, visitor numbers are from the 2019 United Nations World Tourism Organization report.

What Brings People to the Netherlands

Tourism continues to be a big trend for the Dutch, with many of the travelers coming from surrounding nations ( 80 percent) , followed next by the Americas and then Asia.

When people think of the Netherlands, they often think of Amsterdam, home to historic canals, museums both impressive and quirky, and a thriving nightlife scene. But the Netherlands Board of Tourism and Conventions wants visitors to discover it is so much more than its capital.

"We take people from Amsterdam elsewhere," Henk Philip, a partner with Tours & Tickets, has said of visiting the country. "But what we really want is for people to not even go to Amsterdam, but visit other tourist attractions in the Netherlands."

Must-See in the Netherlands

One of those fantastic attractions outside Amsterdam is Kinderdijk-Elshout. The UNESCO World Heritage Site features the bucolic landscapes and windmills the country is famous for, while serving as a historically important example of early water-management systems.

Capital:  Warsaw

Population:  37.95 million

Yearly visitors: 19.6 million

What Brings People to Poland

Travelers seeking European panache without the crowds of stalwarts like Spain, France, Germany and Italy are increasingly turning to Poland, thanks to its illustrious history (including a rich Jewish heritage), collection of medieval castles, untouched nature and delightful cuisine (if you haven't tried pierogis, you haven't lived life).

Oh,  and it's Central-Eastern Europe's home to the most UNESCO World Heritage sites — 15 cultural and one natural.

The Polish Tourism Agency notes that 85 percent of visitors surveyed during their exit from the country would recommend and return to it. 

Must-See in Poland

Auschwitz Birkenau, a UNESCO World Heritage Site, is a former Nazi concentration and extermination camp that is devastating but necessary to see in person.

A museum tells the story of the horrors of the camp, while honoring the lives of those who died there — over 1.1 million men, women and children in total. 

Capital:  Ottawa

Population:  38.01 million

Yearly visitors: 21.1 million

What Brings People to Canada

Canada's tourism industry is so immense, it accounted for $33.9 billion of the country's GDP in the first nine months of 2018 alone. Most visitors come from the neighboring U.S., followed by China and the UK, which only recently got edged out of its long-held No. 2 position. 

Of visitors to the 3.8-million-square-mile country, two-thirds arrive via Ontario, home to the Canadian side of Niagara Falls and the thriving, progressive metropolis of Toronto. Vancouver, Calgary and Montreal are also big cities that get lots of love, as do resort towns like Banff, home to one of Canada's most spectacular national parks .

More adventurous travelers seek out the country's wide-open nature in places like Churchill, where polar bears and beluga whales reside; Newfoundland, home to staggering fjords, icebergs and glaciers; and the Okanagan Valley, Canada's answer to Napa with rolling vineyards and superb wine to spare. 

Must-See in Canada

Niagara Falls is one of the Seven Wonders of the World for a reason.

The Canadian side overlooks Horseshoe Falls, featuring a 3,000-foot crest whose vastness can only be understood when seen up close.

17. Portugal

Capital:  Lisbon

Population:  10.31 million

Yearly visitors: 22.8 million

What Brings People to Portugal

Portugal's location in Southern and Mediterranean Europe has contributed to it becoming a leader in European tourism growth. (Other countries growing swiftly include Spain, Italy, Greece, Turkey and Croatia.)

That growth is no accident. In 2017, the country launched a 10-year tourism plan aiming to double tourism revenue by 2027, and so far, it's working. Many tourists are finding their way to Portugal's unspoiled beaches, history-steeped castles and Lisbon, the country's sophisticated urban hub. And it's safer than many other European nations to boot. 

Portugal is also at the top of the rankings for European nations .

Must-See in Portugal

Ursa Beach is a hidden gem among many idyllic Portugal beaches.

Surrounded by craggy limestone cliffs, it offers seclusion and natural beauty equally. 

Capital:  Moscow

Population:  144.1 million

Yearly visitors:  24.5 million

What Brings People to Russia

Many forces have converged to make Russia increasingly popular among tourists.

For one thing, Central and Eastern Europe witnessed an overall 5-percent increase in tourism last year.

Plus, after the country hosted the 2018 FIFA World Cup, the Russian Federation experienced double-digit growth in tourist spending and a 10-percent boost in visitors.

Finally, the country saw an influx of Chinese tourists following a change in Visa procedures. (As of July 2019, an additional 53 nations can use a new e-visa online program, ensuring still more growth in the coming months.)

Where to begin in this country spanning an extraordinary 6.6 million square miles? Moscow and St. Petersburg are of course excellent places to start, though you'd also be wise to explore overlooked gems like the ancient town of Sezdal. A ride on the storied Trans-Siberian Railway is a must as well. 

Must-See in Russia

Catherine Palace, aka the Summer Palace, was the summer residence of the Russian tsars, and is every bit as opulent as you'd expect. More than 220 pounds of gold adorn the exterior, while the inside features expansive frescoes, sweeping staircases and elaborate sculptures.

The over-the-top palace is located south of St. Petersburg.

15. Malaysia

Capital:  Kuala Lumpur

Population: 32.37 million

Yearly visitors:  25.8 million

What Brings People to Malaysia

Four Southeast Asian countries are featured on the list of the top 15 most-visited destinations of 2018. Malaysia is gaining in popularity thanks to its natural charms (rainforests, national parks and wildlife abound) and desirable tropical temps, which range from 68 to 86 degrees all year round.

Of visitors to Malaysia, the majority come from Asia. Vision 2020 , the country's tourism plan, aims to see 30 million travelers by the decade's end.

Must-See in Malaysia

Batu Caves in Kuala Lumpur features not only a series of fascinating caves, but a century-old Hindu temple.

The temple is accessed via colorful rainbow steps, which are a popular tourist attraction themselves.

14. Hong Kong

Capital:  N/A

Population:  7.482 million

Yearly visitors: 29.2 million

What Brings People to Hong Kong

Political changes in Hong Kong have warded visitors away, but it remains one of the most visited places on the planet, largely due to its popularity among business travelers. The opening of the Hong Kong-Zuhai-Macao Bridge to connect the Greater Bay has also boosted Hong Kong's tourism industry by making automobile arrival an option for Asian travelers.

Whether visiting for travel or business, most tourists make their way to Hong Kong's wealth of shopping malls and highly rated restaurants. 

Must-See in Hong Kong

More than being practical, the Hong Kong-Zuhai-Macao Bridge is awe-inspiring to witness in person.

At 34 miles, it's the longest sea-spanning bridge in the world.

Capital:  Athens

Population:  10.72 million

Yearly visitors:  30.1 million

What Brings People to Greece

With its rich ancient history, Greece remains a hotspot for tourists, growing by 2 million visitors annually for the past 3 years. In fact, one in five Greeks work in the tourism industry, even following the country's economic crisis. 

Some, though, fear that Greece is joining the ranks of over-touristed areas, especially its small islands. The mayor of Santorini, for instance, is limiting the number of cruise passengers disembarking on the island to 8,000 people per day.

Must-See in Greece

Despite contending with overcrowding, Santorini remains a must-visit place. With its whitewashed houses perched on cliffs overlooking the sea, it's precisely what you picture when you think of Greece.

See it before doing so becomes even more difficult. 

12. Austria

Capital:  Vienna

Population:  8.917 million

Yearly visitors:  30.8 million

What Brings People to Austria

Austria may be the 12th-most-visited country in the world, but it's No. 1 when it comes to per-capita tourism in Europe. Its capital, Vienna, offers an incredibly high quality of life .

Many think of Austria's Alps, which explains why hiking in the summer and skiing in the winter are the two top vacations for visitors (enjoyed by 41 and 53 percent of visitors, respectively). Many others spend their time mountain-biking and exploring alpine lakes. 

But while the Alps are spectacular, there's so much more to see here. Austria's tourism campaign touts its nine diverse regions to explore. 

Must-See in Austria

The baroque Schloss Hellbrunn palace outside Salzburg dates back four centuries. Exploring its vast interior is best paired with a stroll through its romantic courtyard. 

Capital:  Tokyo

Population:  125.8 million 

Yearly visitors:  31.1 million

What Brings People to Japan

The third-most-visited Asian destination on this list received more than 30 million visitors last year. And these numbers are expected to increase as the country hosts the 2019 Rugby World Cup and the 2020 Summer Olympics.

The tourism board's goal is to hit 40 million international visitors by 2020, which should be easy to accomplish. In addition to hosting the world's largest games, Japan entices visitors with its first-rate cuisine (Tokyo has more Michelin stars than any other city on Earth), ancient shrines, rich sense of tradition and unique natural features like snow-capped Mount Fiji. 

Outside of Asia, Americans and Australians are the nation's biggest admirers.

Must-See in Japan

Japan's cherry blossom season in early April adds magical beauty to the country's landscapes.

During the Hanami celebration to welcome spring, revelers eat, drink, sing and dance beneath the fragrant pink blossoms. 

10. United Kingdom

Capital:  London

Population:  67.22 million

Yearly visitors:  36.3 million

What Brings People to the U.K.

Made up of four countries (England, Wales, Scotland and Northern Ireland) that all speak English, the UK has long been a beloved destination among international travelers. Though it slipped slightly between 2017 and 2018, moving from No. 7 to No. 10 on the most-visited-countries list, Visit Britain estimates a rebound this year, with tourism growing another 6 percent.

More than half of those who arrive to the UK head to London, famous for its seamless blend of history and modern urbanity (not to mention its exemplary, scot-free museums). 

Wales is the least visited of the countries — just 2 percent of travelers make it here.

Must-See in the U.K.

The Tower of London is a medieval castle that houses the famed crown jewels, including dazzling scepters and crowns dating back centuries. 

9. Thailand

Capital:  Bangkok

Population:  69.8 million

Yearly visitors:  38.2 million

What Brings People to Thailand

Thailand makes up the largest portion of Southeast Asia's travels. The country welcomed nearly 3 million more tourists in 2018 than 2017 and witnessed $6 billion in spending.

Renowned for being budget-friendly due to its exchange rate (1 USD = 30 THB), the nation is transforming into a luxury getaway with more resorts and high-end offerings pushing out the backpacking and disreputable businesses of Bangkok.

Must-See in Thailand

The Phi Phi Islands are so idyllic and popular that the Thai government closed them until 2021 to allow for recovery from over-tourism.

Plan a trip to the island for the future, and take care of the natural environment when you're there. 

Capital:  Berlin

Population: 83.24 million 

Yearly visitors:  38.8 million

What Brings People to Germany

Germany's visitor count has been steadily climbing for nine consecutive years. In 2017 and 2018, Germany even ranked 1st in the world on the Nation Brands Index for its popularity. 

The country is most beloved among other Europeans, particularly the Dutch. Travelers from the United States are the largest market from overseas.

Both Europeans and Americans rave about the country's thought-provoking historic attractions, spirited cities, vast forests ( they cover one-third of the nation! ) and — most importantly — excellent beer.  

Must-See in Germany

Brandenburg Gate, which dates back to 1791, is the only remaining town gate in Berlin.

Famously, it was from here that Ronald Reagan proclaimed, "Mr. Gorbachev, tear down this wall!"

Since the fall of the Berlin Wall, the gate has become a powerful symbol of unity. 

Capital:  Mexico City

Population:  128.9 million

Yearly visitors:  41.4 million

What Brings People to Mexico

Mexico broke its tourism record in 2018 and took in more than $20.3 billion doing so. Travelers to the country spent, on average, nearly $500 while visiting, most of whom came from the United States and Canada. UK residents served as Mexico's most prolific overseas tourists.

Even post-pandemic, Mexico continues to be an accessible and incredible getaway in the Americas. Postcard-perfect beaches remain a major draw here, but the country's tourism board has also successfully highlighted its ancient history, cultural institutions, diverse cuisine and natural features beyond the shoreline, including butterfly sanctuaries, canyons and waterfalls. 

Must-See in Mexico

Chichen Itza, the ancient Mayan settlement, is a UNESCO World Heritage site dating back to 750 to 1200 A.D.

Capital:  Ankara

Population:  84.34 million

Yearly visitors:  45.7 million

What Brings People to Turkey

Before the pandemic, Turkey was experiencing surging popularity. In 2018, Istanbul saw a record number of visitors, luring travelers to explore its East-meets-West cultural attractions, colorful bazaars and imposing mosques. 

But it's the coastal city of Antalya in the south that's really been surging. More than 12.4 million visited this Mediterranean area last year, and the Culture and Tourism Ministry is estimating 2019 will break the 50-million-visitors mark.

Must-See in Turkey

Antalya's Old Town features Ottoman mosques, Roman towers and an ancient harbor lined with bustling modern-day cafes. Splendid beaches also await in the area.

No wonder travelers are coming to Antalya in droves.

Capital:  Rome

Population:  59.55 million

Yearly visitors:  62.1 million

What Brings People to Italy

Tourism is so big in Italy that long lines at places like St. Paul's Cathedral and the Colosseum in Rome are all but guaranteed, even if you've booked reservations in advance. Statistics show Italy's tourism growth is above the European average, with Rome attracting nearly 27 million of its visitors.

Europeans travel to Italy the most: Germans account for 14 percent  of visitors, with French and UK visitors making up 3 percent each. Americans are the biggest overseas market, also at 3 percent.

Outside the throngs of Rome, Italy also boasts the rolling vineyards of Tuscany, the artistic pedigree of Florence, the natural wonders of the Amalfi Coast and the canals of Venice among its embarrassment of riches. 

Must-See in Italy

Get away from the crowds by visiting Sicily's ancient ruins and temperate beaches.

Go now before it becomes overcrowded too. Sicily saw more than 7 percent growth in tourism in recent years.

Capital:  Beijing

Population:  1.402 billion

Yearly visitors:  62.9 million

What Brings People to China

Not only does China receive more visitors than most of the world, but its own inhabitants account for 10 percent of all world travelers. It is expected that 20 percent of the Chinese population — 300 million people — will have passports by 2027. Chinese tourists also spend more than any other country,  nearly doubling that of No. 2 — a whopping $277 billion!

Those outside China who make their way to the country discover everything that comes with being the world's oldest continuous civilization, from villages dating back thousands of years to ancient marvels like the Great Wall. Plus, the nation's cuisine, as affordable as it is flavorful, can't be beat. 

Must-See in China

Zhaoxing Village is flanked by mountains and touts five drum towers representing five good manners in Chinese tradition: benevolence, righteousness, courtesy, wisdom and trust.

3. United States

Capital:  Washington, D.C.

Population:  329.5 million

Visitors:  79.6 million

What Brings People to the United States

Considering the United States is 3.8 million square miles, nearly as big as all of Europe, it's easy to see why it's the third-most-popular travel destination on Earth.

The country's mix of wildly diverse attractions don't hurt either, including some of the most iconic cities in the world (New York City, Los Angeles, Chicago) and a thriving national-park system .

While most visitors come for the cities, it's the country's diverse nature that sets it apart. The U.S. boasts superlatives like the largest cave system in the world, which you'll find in Kentucky, and the deepest canyon, located in Oregon. You'll find everything from snow peaks to dry desserts, gorgeous beaches to ancient mountains and deceitfully beautiful swamps. 

Must-See in the United States

Get a taste of the country's natural frontiers by exploring Utah's Mighty Five: Arches, Bryce Canyon, Canyonlands, Capitol Reed and Zion national parks.

Capital:  Madrid

Population:  47.35 million

Yearly visitors: 82.7 million

What Brings People to Spain

Many news outlets are reporting on the extreme over-tourism found in Barcelona, which hit a record 8 million visitors in 2018. But that represents just a tenth of the travelers who visit this expansive country that also includes the cultural hub of Madrid and the flamenco capital of Seville, as well as untouched countryside and gorgeous beaches.

The nation's largest tourist groups come from Germany and Britain, though people from these countries are increasingly heading to Turkey and Greece instead. In their place, Americans are filling the empty beds, with nearly 3 million people coming from the U.S. last year — an 11.8 percent growth.

Unfortunately, the influx of people has locals on edge, and the Spanish are considered to be developing " tourist phobia ," especially in Barcelona and the Catalan states.

Must-See in Spain

Forget the tourist cities and hike the Camino de Santiago, known as "The Way," for a pilgrimage across northern Spain.

Capital:  Paris

Population:  67.39 million

Yearly visitors: 89.4 million

What Brings People to France

More people are visiting France than any other country in the world, and the country has a 100-million-visitors target for 2020. Think they'll hit it? We do, too, especially considering it hosted the FIFA Women's World Cup earlier this year.

Not only does France receive the largest number of tourists, but they make the most off of them too. Tourism brought in $62 billion last year!

Get your visit in while you can. Tourism is only going to rise, especially when France hosts the 2024 Summer Olympics in Paris.

Must-See in France

Mont Saint-Michel, a UNESCO World Heritage Centre in Northern France, is a sight truly like no other: a medieval monastery perched atop a solitary island. 

World Tourism Rankings

The United Nations World Tourism Organization (UNWTO) estimates that internationally there were just 25 million tourist arrivals in 1950. 68 years later this number has increased to 1  billion  international arrivals per year.

Every country on Earth has something to offer international visitors, from the pyramids in Egypt to the rain forests of Brazil or the sidewalk cafes of Paris but which countries attract the most visitors of all? Most of the countries with the highest tourism rates are located in Europe, whose rich history, architecture, and cultural influence make it an appealing destination for many travelers. Countries positioned on or near a body of water are also very popular, particularly those that offer a relaxed, low-key atmosphere mixed with beautiful beaches and ocean views.

International Arrivals Per Year

According to the  World Tourism Organization’s  yearly highlights report, there was a growth of 7% in international tourist arrivals in the last 10 years. Europe makes up 51% of the 1,326 million figure, followed by Asia and the Pacific at 24%. Economic gain through tourism peaked at US$ 1,340 billion, divided up between Europe, Asia and the Pacific, and Americas.

While tourism has picked up slightly in 2021, they still fall far short of the pre-pandemic numbers. Late 2020 projections were hopeful that the industry would be back on track by late 2021, but the ongoing nature of the pandemic has thwarted that optimism. As of late 2021, most estimates do not expect the industry to rebound to 2019 (pre-COVID) levels until sometime in 2023 at the earliest.

Top 10 Most visited Country in the World

The most popular tourist destination in the world for more than 30 years, France offers a myriad of attractions: the Eiffel tower, countless world-class restaurants, the Musée du Louvre, the Palace of Versailles, the Notre-Dame cathedral, the beaches of the Côte d’Azur, and of course, Disneyland Paris. Moreover, the lushly beautiful countryside is full of storybook villages, mountains, vineyards, and the occasional castle. One can even view prehistoric cave paintings in Lascaux. Paris, France’s capital, is the most visited city in Europe, receiving 38 million tourists in 2019.

World Tourism Rankings by Country

• UNWTO Tourism Data Dashboard – United Nations World Tourism Organization
• World Tourism Barometer – United Nations World Tourism Organization
• Trending in Travel – World Travel & Tourism Council
• Economic Impact Reports – World Travel & Tourism Council

Literacy Rate by Country

World Tourism Rankings by Country 2024

Average Monthly Salary by Country 2024 (After Tax)

Suicide Rates by Country 2024

Depression Rate by Country (2024)

World Most Powerful Passport Ranking 2024

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• Basic Statistic Number of international tourist arrivals worldwide 2005-2023, by region
• Basic Statistic Travel and tourism employment worldwide 2019-2033

Total contribution of travel and tourism to gross domestic product (GDP) worldwide in 2019 and 2022, with a forecast for 2023 and 2033 (in trillion U.S. dollars)

Travel and tourism: share of global GDP 2019-2033

Share of travel and tourism's total contribution to GDP worldwide in 2019 and 2022, with a forecast for 2023 and 2033

Total contribution of travel and tourism to GDP in leading travel markets worldwide in 2019 and 2022 (in billion U.S. dollars)

Leisure tourism spending worldwide from 2019 to 2022 (in billion U.S. dollars)

Global business travel spending 2001-2022

Expenditure of business tourists worldwide from 2001 to 2022 (in billion U.S. dollars)

Number of international tourist arrivals worldwide from 1950 to 2023 (in millions)

Number of international tourist arrivals worldwide 2005-2023, by region

Number of international tourist arrivals worldwide from 2005 to 2023, by region (in millions)

Number of travel and tourism jobs worldwide from 2019 to 2022, with a forecast for 2023 and 2033 (in millions)

• Premium Statistic Global hotel and resort industry market size worldwide 2013-2023
• Premium Statistic Most valuable hotel brands worldwide 2023, by brand value
• Basic Statistic Leading hotel companies worldwide 2023, by number of properties
• Premium Statistic Hotel openings worldwide 2021-2024
• Premium Statistic Hotel room openings worldwide 2021-2024
• Premium Statistic Countries with the most hotel construction projects in the pipeline worldwide 2022

Global hotel and resort industry market size worldwide 2013-2023

Market size of the hotel and resort industry worldwide from 2013 to 2022, with a forecast for 2023 (in trillion U.S. dollars)

Most valuable hotel brands worldwide 2023, by brand value

Leading hotel brands based on brand value worldwide in 2023 (in billion U.S. dollars)

Leading hotel companies worldwide 2023, by number of properties

Leading hotel companies worldwide as of June 2023, by number of properties

Hotel openings worldwide 2021-2024

Number of hotels opened worldwide from 2021 to 2022, with a forecast for 2023 and 2024

Hotel room openings worldwide 2021-2024

Number of hotel rooms opened worldwide from 2021 to 2022, with a forecast for 2023 and 2024

Countries with the most hotel construction projects in the pipeline worldwide 2022

Countries with the highest number of hotel construction projects in the pipeline worldwide as of Q4 2022

• Premium Statistic Airports with the most international air passenger traffic worldwide 2022
• Premium Statistic Market value of selected airlines worldwide 2023
• Premium Statistic Global passenger rail users forecast 2017-2027
• Premium Statistic Daily ridership of bus rapid transit systems worldwide by region 2023
• Premium Statistic Number of users of car rentals worldwide 2019-2028
• Premium Statistic Number of users in selected countries in the Car Rentals market in 2023
• Premium Statistic Carbon footprint of international tourism transport worldwide 2005-2030, by type

Airports with the most international air passenger traffic worldwide 2022

Leading airports for international air passenger traffic in 2022 (in million international passengers)

Market value of selected airlines worldwide 2023

Market value of selected airlines worldwide as of May 2023 (in billion U.S. dollars)

Global passenger rail users forecast 2017-2027

Worldwide number of passenger rail users from 2017 to 2022, with a forecast through 2027 (in billion users)

Daily ridership of bus rapid transit systems worldwide by region 2023

Number of daily passengers using bus rapid transit (BRT) systems as of April 2023, by region

Number of users of car rentals worldwide 2019-2028

Number of users of car rentals worldwide from 2019 to 2028 (in millions)

Number of users in selected countries in the Car Rentals market in 2023

Number of users in selected countries in the Car Rentals market in 2023 (in million)

Carbon footprint of international tourism transport worldwide 2005-2030, by type

Transport-related emissions from international tourist arrivals worldwide in 2005 and 2016, with a forecast for 2030, by mode of transport (in million metric tons of carbon dioxide)

Attractions

• Premium Statistic Market size of museums, historical sites, zoos, and parks worldwide 2022-2027
• Premium Statistic Leading museums by highest attendance worldwide 2019-2022
• Basic Statistic Most visited amusement and theme parks worldwide 2019-2022
• Basic Statistic Monuments on the UNESCO world heritage list 2023, by type
• Basic Statistic Selected countries with the most Michelin-starred restaurants worldwide 2023

Market size of museums, historical sites, zoos, and parks worldwide 2022-2027

Size of the museums, historical sites, zoos, and parks market worldwide in 2022, with a forecast for 2023 and 2027 (in billion U.S. dollars)

Leading museums by highest attendance worldwide 2019-2022

Most visited museums worldwide from 2019 to 2022 (in millions)

Most visited amusement and theme parks worldwide 2019-2022

Leading amusement and theme parks worldwide from 2019 to 2022, by attendance (in millions)

Monuments on the UNESCO world heritage list 2023, by type

Number of monuments on the UNESCO world heritage list as of September 2023, by type

Selected countries with the most Michelin-starred restaurants worldwide 2023

Number of Michelin-starred restaurants in selected countries and territories worldwide as of July 2023

Online travel market

• Premium Statistic Online travel market size worldwide 2017-2028
• Premium Statistic Estimated desktop vs. mobile revenue of leading OTAs worldwide 2023
• Premium Statistic Number of aggregated downloads of leading online travel agency apps worldwide 2023
• Basic Statistic Market cap of leading online travel companies worldwide 2023
• Premium Statistic Forecast EV/Revenue ratio in the online travel market 2024, by segment
• Premium Statistic Forecast EV/EBITDA ratio in the online travel market 2024, by segment

Online travel market size worldwide 2017-2028

Online travel market size worldwide from 2017 to 2023, with a forecast until 2028 (in billion U.S. dollars)

Estimated desktop vs. mobile revenue of leading OTAs worldwide 2023

Estimated desktop vs. mobile revenue of leading online travel agencies (OTAs) worldwide in 2023 (in billion U.S. dollars)

Number of aggregated downloads of leading online travel agency apps worldwide 2023

Number of aggregated downloads of selected leading online travel agency apps worldwide in 2023 (in millions)

Market cap of leading online travel companies worldwide 2023

Market cap of leading online travel companies worldwide as of September 2023 (in million U.S. dollars)

Forecast EV/Revenue ratio in the online travel market 2024, by segment

Forecast enterprise value to revenue (EV/Revenue) ratio in the online travel market worldwide in 2024, by segment

Forecast EV/EBITDA ratio in the online travel market 2024, by segment

Forecast enterprise value to EBITDA (EV/EBITDA) ratio in the online travel market worldwide in 2024, by segment

Selected trends

• Premium Statistic Global travelers who believe in the importance of green travel 2022
• Premium Statistic Sustainable initiatives travelers would adopt worldwide 2022, by region
• Premium Statistic Airbnb revenue worldwide 2017-2023
• Premium Statistic Airbnb nights and experiences booked worldwide 2017-2023
• Premium Statistic Technologies global hotels plan to implement in the next three years 2022
• Premium Statistic Hotel technologies global consumers think would improve their future stay 2022

Global travelers who believe in the importance of green travel 2022

Share of travelers that believe sustainable travel is important worldwide in 2022

Sustainable initiatives travelers would adopt worldwide 2022, by region

Main sustainable initiatives travelers are willing to adopt worldwide in 2022, by region

Airbnb revenue worldwide 2017-2023

Revenue of Airbnb worldwide from 2017 to 2023 (in billion U.S. dollars)

Airbnb nights and experiences booked worldwide 2017-2023

Nights and experiences booked with Airbnb from 2017 to 2023 (in millions)

Technologies global hotels plan to implement in the next three years 2022

Technologies hotels are most likely to implement in the next three years worldwide as of 2022

Hotel technologies global consumers think would improve their future stay 2022

Must-have hotel technologies to create a more amazing stay in the future among travelers worldwide as of 2022

• Premium Statistic Travel and tourism revenue worldwide 2019-2028, by segment
• Premium Statistic Distribution of sales channels in the travel and tourism market worldwide 2018-2028
• Premium Statistic Inbound tourism visitor growth worldwide 2020-2025, by region
• Premium Statistic Outbound tourism visitor growth worldwide 2020-2025, by region

Travel and tourism revenue worldwide 2019-2028, by segment

Revenue of the global travel and tourism market from 2019 to 2028, by segment (in billion U.S. dollars)

Distribution of sales channels in the travel and tourism market worldwide 2018-2028

Revenue share of sales channels of the travel and tourism market worldwide from 2018 to 2028

Inbound tourism visitor growth worldwide 2020-2025, by region

Inbound tourism visitor growth worldwide from 2020 to 2022, with a forecast until 2025, by region

Outbound tourism visitor growth worldwide 2020-2025, by region

Outbound tourism visitor growth worldwide from 2020 to 2022, with a forecast until 2025, by region

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Best Countries For Tourism in the World

Here is the list of 79 best countries for tourism in the world, 1. india - the land of diversity.

Situated in South Asia, India is a country with deep cultural roots and a rich heritage. A great country for budget travel, India is popular for its forts and palaces. You can visit India to find yourself through yoga, to lose yourself in the mountains of Himalayas, to be mesmerised by the ancient temples. The crowded bazaars, blaring traffic, filmy music, the colour, the noise and not to forget, the chaos will leave you all amazed and overwhelmed. Best Time : December - March

2. Thailand - The Gateway to Southeast Asia.

Thailand, a dreamy beachside paradise, is a country that has managed to retain its cultural integrity in spite of being a major tourist destination. One can find everything here - from pristine beaches to dense forests, ancient monasteries to coral reefs, from Buddhist monks to floating markets and finally the fragrant and rich food to treat your taste buds. Best Time : November - March

3. Maldives, Maldives - A Tropical Haven For Honeymooners

Known For : Stay in an Overwater Bungalow Diving in Maldives Snorkelling in Maldives

The Maldives is an archipelagic state situated in the Indian Ocean known for its luxurious water villas. A tropical haven of white sand beaches, the Maldives is located in the south of Sri Lanka and is ideal for an adventure, honeymoon, or leisure holiday. Imagine having a room on a pier jutting out from the shore with a glass floor under which manta rays and reef sharks can be seen swimming, and step out from your overwater bungalow to the view of turquoise water.

Best Time: December to April

103 Maldives Attractions

4. Singapore - The Quintessential Cosmopolitan

Known For : Gardens by the Bay Sentosa Island Universal Studios Singapore

Best described as a microcosm of modern Asia, Singapore is a melting pot of culture and history, and an extravaganza of culinary delights. Officially known as the Republic of Singapore, it is both a city and a country located in Southeast Asia. One of Asia's most visited destinations, Singapore is best described as an amalgam of a fast-paced life and an off-the-back-street inheritance.

Best Time: January to November

270 Singapore Attractions

Vietnam in south-eastern Asia is arguably one of the most beautiful countries on the continent. Known for its natural beauty and abundance of natural attractions such as the vast paddy fields, limestone islands in Halong Bay or the massive cave system in Phong Nha Ke Bang National Park, the country provides quite an unmatched experience. Add to that the ever-delightful authentic Vietnamese cuisine which is fast gaining popularity around the world and you have a wholesome experience like no other. Best Time : Spring (February to April) and Autumn (August to October)

6. Sri Lanka - A Land Like No Other

Sri Lanka is an island nation located in the Indian Ocean known for its spectacular beaches, thousand-year-old Buddhist temples, an abundance of wildlife, and rich archaeological history. The plethora of water sports, breathtaking sunsets, sprawling tea gardens and of course, mouth-watering Sri Lankan food, are sure to make you fall in love with this gorgeous place.  Best Time : December - April

7. Mauritius - Indian Ocean's Island Paradise.

Known For : Black River Gorges National Park Seven Coloured Earth of Chamarel Scuba Diving in Mauritius

Mauritius, or the Republic of Mauritius, is a multi-cultural island nation located about 2,000 kilometres from Africa in the Indian Ocean and southeast of Seychelles. With palm-fringed beaches, aquamarine waters, imposing mountains and lush national parks, Mauritius is popular for a honeymoon as well as family holidays.

Best Time: July to October (winter)

146 Mauritius Attractions

8. Indonesia - Where Culture Meets Nature

Indonesia is a kaleidoscope of taste, sight, sound, and smells bottled up in the world's largest archipelago. Spread out over a mind-boggling 17,000 islands, the country offers a vast melange of experiences begging to be sampled by visitors from across the world. Ranging from the smouldering volcanoes of central Java to the verdant expanses of Bali's rice terraces, from Jakarta's sprawling luxury malls to the untouched marine biosphere of Rajah Ampat and the lush rainforests of Borneo, Indonesia is ripe for adventure for the eager tourist.  Best Time : April - September

9. New Zealand - The Land Where Adventures Wait

New Zealand lies to the southwest of the Pacific Ocean and promises breathtaking landscapes adorned with picturesque coastlines and the mightiest mountains. One of New Zealand's highlights is its opportunities for adventure activities as well as its nice blend of museums, art galleries and heritage sites. Best Time : December - February

10. Bhutan - The Happiest Country in All of Asia

The ‘Land of the Thunder Dragon’ – Bhutan nestles in the mountainous regions of the Eastern Himalayas and is one of the cleanest countries in the South Asian territory. A remote kingdom that still clings to its Buddhist culture but embraces modernisation, Bhutan is a land with monasteries, traditional architecture, beautiful valleys, snow-clad mountain views and lush greenery. Being landlocked, the country enjoys a significant tourist influx from its neighbours, Tibet and India. Best Time : March to May, September to November

11. Australia - Land Down Under

Home to the Great Barrier Reef and iconic beaches and surf spots, Australia is the perfect destination for adventure seekers and lovers of beach getaways. Popularly known as the land of Kangaroos, Australia is both the smallest continent and the largest island country in the world. An evergrowing multicultural marvel, the country is famous for its beautiful blend of cosmopolitan cities, wild and enchanting outbacks, thriving wildlife and mesmerising beaches along the eastern coast. Best Time : Spring (September to November) and Autumn (March to May)

12. Malaysia - Truly Asia

A potpourri of all things Asian, Malaysia is a country in Southeast Asia. An intriguing blend of diverse wildlife, idyllic islands, magnanimous mountains, rainforests, and rich culinary landscape makes it one of the most visited tourist places in Asia.  Best Time : December - March

13. Nepal - On Top of the World

A hub for the adventure-lovers and home to Mt. Everest, the world's tallest peak, Nepal is a Himalayan country sandwiched between India and China. The mighty snow-capped mountains here such as Annapurna, Mount Everest, Manaslu, and Kanchenjunga are home to some of the best trekking trails in the world. It is also a major religious hub with its many pilgrimage sites for the followers of Buddhism and Hinduism like the Pashupatinath Temple and the Boudhanath Stupa. To make things better, the crime rates are very low, making it a very safe travel destination. Best Time : September - Late November

14. Seychelles, Seychelles - The Honeymoon Paradise

Known For : Anse Lazio Snorkeling in Seychelles Sunbathing in Seychelles

Seychelles is an island nation, located in the Indian Ocean close to the east of Africa. Known for its breathtaking beauty, It is an archipelago of 115 islands, 45 of which are granitic islands, while 74 are coralline islands. Its capital and largest city is Victoria. Popular as the island of love, Seychelles’ surreal beauty makes it a popular luxurious honeymoon destination. The most visited islands of Seychelles are Mahe, Praslin and La Digue.

Best Time: April to May, September to October

96 Seychelles Attractions

15. United Arab Emirates - The Centre of Culture and Modernity

Once known for its fishing-based economy, today, UAE is much more than vast deserts and ancient forts. Immersed in its rich Emirati culture, the UAE is one of the most popular tourist destinations in the world offering touches of modernity with its ever-expanding infrastructure. From its traditional souks to palm-shaped islands, glittering huge malls, luxurious hotels, grand architecture and theme parks, the country offers you a complete package to relax, rejuvenate and be adventurous, all at the same time. Best Time : October - April (Winters)

16. Turkey - A Land of Culture with Modern Twist

Settled on the border of Asia and Europe, Turkey is an archive of Islamic Middle East impact and the influence of Christian European West. Turkey at present represents a modern and westernised culture that exists along with its more exotic and esoteric side hidden from outside world. Explore the dual sides of the country with the natural panoramic landscape, historic places, fertile valleys, huge mountain ranges, rugged coastline and quaint villages.  Best Time : April - June (Spring) and October - November (Autumn)

17. Jordan - The Land of Mesmerizing Beauty

Also known as the 'Lawrence of Arabia', Jordan is a spectacle of a destination. Jordan is packed with grand structures and hints of old civilisations. Petra, a city in Jordan, is said to be over 2000 years old. Apart from the old civilisations, another important aspect is the biblical evolution of the society that is evident in some of its structures. Hospitality is a very important part of the culture and thus, everywhere you go, you will receive a very warm welcome. Best Time : March-May and Mid-September to Mid-November

18. Philippines - Gateway to hidden beaches and exotic islands

The Philippines is a nation studded with a myriad of islands in south-east Asia. It is home to many fantastic beaches, coral reefs and churches. It is also a very popular tourist destination offering plenty of options for tourists regarding nature, wildlife, adventure, entertainment and nightlife. The people are very warm and affable, and they will not hesitate to go an extra mile to see a smile on your face. Best Time : November - April

In just forty years, this Gulf state has grown from one of the poorest countries in the Gulf to the richest in the world. Mainly functioning on oil and natural gas revenue, Qatar is developing at breakneck speed, and everything from universities to shopping malls, 5-star hotels to football stadiums (in preparation for the 2022 World Cup) are springing up along the desert floor. Best Time : October-December

20. Cambodia - A Country Rich in Heritage & Natural Beauty

Cambodia is a country steeped in history. In spite of years and years of struggle, the country has emerged today as a nation with an infectious spirit seen in its people and a tourism business that is flourishing. Home of the famous Angkor Wat and numerous other temples, this country is intoxicating in its beauty, to say the least. Apart from the historical and the cultural, Cambodia is also urbane, boasting of beautiful Phnom Penh, its capital, and tonnes of restaurants serving delicious cuisine.  Best Time : November - January

21. Greece - All-Time Classic

Surrounded by crystal blue waters all around, Greece has 2000 islands among which only 160 are inhabited. It has everything that a traveller could ask for, starting from history and culture, huge mountains, golden beaches and ancient ruins. Along with the history, the culture in music, food and festivals is strongly held up high here. One can delve into the ancient times with splendours like Acropolis and Parthenon . Best Time : March - April (Spring) and September - October (Autumn)

22. Hong Kong

Known For : Victoria Harbour A Symphony of Lights Hong Kong Disneyland

Hong Kong, officially known as the Special Administrative Region of the People’s Republic of China is a burst of culture and colour. Housing 18 districts, Hong Kong is one of the most heavily populous regions in the world and the city with the most number of skyscrapers in the world. A major port and shopping hub, Hong Kong is the land of an iconic skyline, delectable cuisine, and protected lush nature reserves. Best Time : October to early December (Autumn)

Best Time: October to December (Autumn)

337 Hong Kong Attractions

23. Oman - Gateway to the Charming Arab World

Oman is an Arab country located on the southeastern coast of the Arabian Peninsula. Though there is no diversity in religion here, you will find a variety of tranquil landscapes and sceneries. The beauty of the emerald beaches, the rich Arab history in the ancient forts, the lush green mountains, unique wildlife and endless deserts will give you an Arabian adventure unlike any other country in the Gulf Coast. Best Time : November-February

Kenya is located along the eastern coast of the African continent. It is a large country that is a hotbed for tourists. Although it is largely known for its safaris, there is also a lot more to Kenya, such as Nairobi, which is its commercial capital. Wildlife, heritage sites, highlands and valleys -- the country truly has it all. Best Time : Late June to October

25. Saudi Arabia - Hub of Temples and Mosques

Saudi Arabia, officially known as the Kingdom of Saudi Arabia is an Arab country located in Western Asia and constituting most of the Arab Peninsula. Most of the citizens are Muslims, and freedom of religion is restricted by the laws of the country. Only Muslims are respected in the country but, people are very helpful and friendly towards tourists. The rich history, vast stretches of deserts, forts, mosques and temples spread throughout the country will fascinate you. Best Time : November - February

26. Switzerland

Switzerland is a land of stereotypes – expansive greenery, picturesque landscapes, chocolate, cheese, and watches. Switzerland’s lush green vistas are so perfect that they seem to be plucked out of a postcard. It truly is one of the most beautiful places on Earth – soaring Alpine mountains, medieval churches, a bucketful of fresh air, disarming landscapes, and green fields you would endlessly want to run through. It is one of those few places where everything runs on time, the chocolate is fantastic, the countryside is breath-taking and everything is as perfect as a dream! Best Time : Mid-December - Mid October

France is an irresistible assortment of picture perfect landscapes, cultural foible, remarkable fashion sense, historical bequest and of course gastronomic adventures. Basking in the glory of Mother Nature, France offers distinct geographical features from rolling countryside and majestic mountains to stunning white sand beaches and sun-drenched vineyards. With its dash of contemporary finesse and lavish lifestyle, this country will leave you in absolute awe. Best Time : March-May and September - November

28. England - Amalgamation of Royalty and Culture

One of the most popular countries in the world, England is located in Europe. It is also the dream destination for a lot of people for its beauty and grandeur. With a great history behind it, it has a rich heritage and culture. The English countryside is one of the most peaceful places in the country. The most famous historical sites include the old castles on the countryside, Roman sites and the royal palaces. Each city in the country has its own charm. Best Time : July - August

29. Germany - The Land of Festivals

A country of superior intellect and rich culture, Germany offers its travellers a well-rounded experience of beautiful architecture, beautiful countryside, fun-filled festivals and the most brilliant, lip-smacking cuisine. Every time is a good time to visit - be it in Summer/ Spring when the country is blooming and shrouded in colour or Fall/Winter when everything is serene, calm and covered in snow. The air is infectious and always full of anticipation and festivities. Best Time : March to August

30. Scotland - An amalgamation of Culture, Nature and Music

Scotland, a part of the UK, is located in northwestern Europe and is one of the most important countries in the continent. When one thinks of Scotland, the chequered kilts and bagpipes come to mind. However, there is a lot more to the country. From the lush green highlands to the coastal blue waters, from fine Scotch whiskies and brilliant food, you can experience all. Scotland also has a long history, and its magnificent castles can vouch for that. Best Time : May - September

Italy is a country situated in Europe with 20 regions, each having its own glorious history, culture and traditions. It is the place where the Renaissance started and the place which gave the world Leonardo Da Vinci, Michelangelo, Marco Polo and Christopher Columbus. The icing on the cake is the delicious food that you get to eat here. Best Time : December - March

32. Croatia

Located in Eastern Europe, Croatia is a coastal country that is not only beautiful to look at but also offers a variety of things to do for tourists. There is history interspersed with architecture, great opportunities for swimming, Balkan wine, some of the best seafood and more. The most regularly visited cities here are Dubrovnik and Zagreb, its capital. It also encompasses several islands that are breathtakingly beautiful. In a nutshell, this country offers pretty much everything under the sun for a great vacation. Best Time : April-May; September

Egypt is a country that brings to mind the exotic. Beautiful pyramids, mysterious mummies and lots of gold. That is what everybody perceives Egypt as. But it is so much more. There is Cairo, its most famous city, the river Nile, desert adventures, its temples and mosques and the general aura of history rooted in the culture that pervades the entire country. Best Time : September-April

34. United States of America - The Hub of Diversity and Opportunities

Occupying a huge chunk of North America, the United States of America or USA is a Pandora Box full of surprises for all kind of travellers. From crowded mega-cities to serene small towns, breathtaking natural beauty, man-made wonders, and fast-paced, exciting and ever-changing environs, the country will leave anyone awe-inspired with its vividness. Best Time : March-May; September - November

35. Morocco - The Exotic Land of Spices & Stories

Morocco is a country in North Africa. It is blessed with abundant natural beauty and is one of the top destinations for tourism. Majestic mountains standing tall in the distance, cities that are ancient, sprawling deserts and more characterise this country. Famous attractions here include the medina in Marrakesh, the Fort Kasbah of the Udayas, the dozens of souks and the Jemaa el-Fnaa. It is a truly beautiful country, with lots to offer to every kind of tourist. Best Time : March-May

36. Malta - The Island of Legends

Known For : Upper Barrakka Gardens HMS Maori Lascaris War Rooms

The island state of Malta is located in the Mediterranean Sea and falls south of the Italian island of Sicily. Temples, fortresses, sandy beaches, cliffs, and jutted coves is what makes this small island nation worth visiting, coupled with thrilling activities like scuba diving, snorkelling, and a long and fascinating history going back to the days before Christ.

Best Time: April to June

21 Malta Attractions

37. Austria - The Land of Music and Arts

Basking in the glory of natural beauty, Austria is one of the most prominent attractions of central Europe. Rooted in its deep imperial culture, the country offers much more beyond the scenic beauty including neo-classical architecture, the craze for music, popular cafes, and the thrill of sports like skiing. From the rustic backdrops to colourful mismatched houses, Austria is a place to relax, savour and appreciate the culture of the country of many years of making. Best Time : June-August, September and October

38. Netherlands - The Land of Tulips

Amongst one of the most developed and progressive nations of the world, the Netherlands offers an immersive and enriching travelling experience. With the most exquisite flowers blooming in the summer, refreshing showers in the fall, snowfall and nostalgia in the winter and the most colourful landscapes in the spring, the Netherlands has something to offer to everyone. From markets to gardens to the most absurd museums and shops, this country gives a 360-degree experience to its tourists, of a culture and lifestyle so diverse that it always stays with the traveller. Best Time : Spring and Autumn

39. Laos - The Land of Serenity and Bountiful Nature

Sitting cosily in Southeast Asia, the Republic of Laos is a landlocked country with a sparse population. Known for its spectacular landscape, the country comprises lofty mountains, lush jungles, glistening rice fields and tea leaves covering the mountain surface. The remote tribal villages, ancient Buddhist caves, rich cultural heritage, cafe culture in cosmopolitans, elegant colonial architecture and peaceful stupas add to the charm of this land of lotus-eaters. Best Time : November - February

40. Japan - Home To Great Architecture & Great Food

Japan, located in Eastern Asia, is a sovereign nation. It is well known for its bustling cities, imperial palaces, national parks and lots of beautifully constructed temples. Tokyo, the capital of the country, is a much-visited tourist destination, home to tonnes of skyscrapers. There is a lot to do in Japan, from adventure sports to relaxing at the beach and discovering the real beauty of Japanese architecture. Best Time : March-May

41. South Africa - Where Natural Beauty Abounds

South Africa is a country that is as well known for its wildlife and safaris as it is for its beaches and Winelands. It has been given the name of 'Rainbow Country', as it is very culturally diverse. South Africa has a lot of big, popular cities such as Cape Town and Johannesburg, which in turn have a lot to offer to tourists. It shares its northern borders with countries like Namibia, Botswana, Mozambique and Zimbabwe. The country has also been listed as one of the most megadiverse nations in the world, regarding its biodiversity. Best Time : May - September

42. Czech Republic - The Land of Art, Music and Beer

The Czech Republic is a small country with a big package, offering something for its every visitor. Evolved as one of the most popular tourist destinations in Europe, this country exhibits its enriched culture through its magnificent castles, museums, cathedrals, medieval towns and lying at its heart, the culture-crammed capital city, Prague. Often tagged as 'city of a thousand spires', Prague is adorned with incredible architecture, rustic cobblestone streets, noteworthy churches and medieval bridges. The city is also a haunt for night birds, offering fine dining, old breweries, zesty jazz clubs and buzzing markets. Best Time : May - October

43. Bahrain - Concoction of liberalism, diversity and prosperity

Known For : Arad Fort Reef Island Al-Khamis Mosque

The Kingdom of Bahrain is a Middle-Eastern island nation, an archipelago of thirty-three islands bordering Saudi Arabia and Qatar. This desert island is a diverse society that brings immigrants from all the other six continents to live together harmoniously, boasting of a high standard of living and development, with sky-kissing million dollar buildings as well as two artificial islands. It is known for its petroleum reserves, offshore banking and tourism. Bahrain's biggest yearly event - Bahrain Grand Prix F1 race is held in the month of April each year. Best Time : February to April and October to December

Best Time: December to March

25 Bahrain Attractions

44. Brazil - Living the Carnival life

Brazil, the largest country in Latin America and the fifth largest country in the world is a land of great diversity, be it in culture, geography or ecosystems. From the wilderness of the great Amazon rainforests and sun-kissed tropical beaches to the Grand Carnival celebration in Rio, the country has it all. Visit the colonial-era towns in the state of Minas Gerais, blend in the culture of Bahia or visit the futuristic capital city of Brasilia. The plethora of options available in the country actually encapsulates the visitors in their charm. Best Time : November-March; June-September

45. Israel - Where the History Comes Alive

Israel is considered a Holy nation bordered by Jordan, Egypt, Lebanon and Syria. It is also home to Jerusalem ( the birthplace of Lord Jesus). It has a vibrant history and culture. It has ties to diversified religions, and this makes it an interesting place to visit for travellers. It is also a highly modernised country, and the regions are divided into cities which are further sub-divided into towns.  Best Time : December - April

46. Belgium - French and German Cultures Amalgamated

Chocolates, beer, laces and porcelain are what you think of when you hear Belgium. All of this holds true, but there is a lot more to explore in this small country. Rich in art and culture, Belgium has a fine heritage with many monuments in various cities of the country. Being the centre of EU and NATO, the country holds a lot of prominence among other countries. From long beaches in the north to the highlands in the south, the country offers you everything. Best Time : Mid-April to Mid-October

47. Bahamas - An Ocean of Gorgeous Landscapes

Known For : Grand Bahamas Paradise Island Bimini Island

The Bahamas offers over 700 islands waiting for visitors to explore. It is considered to be one of the most popular tourist destination in the Caribbean. This Paradise of beaches is located 50 miles off the east coast of Florida and is heaven for beach lovers. The Bahamas provides the quintessential island experience, gorgeous beaches and numerous tours and activities. The breathtaking scenery and pleasant weather are one of the few reasons to plan a vacation to the Bahamas.  Best Time : December-February

Best Time: Anytime except the month of September

11 Bahamas Attractions

48. Kuwait - A Wonderful Mix of The Ancient & The Modern

Located at the top of the Persian Gulf, Kuwait is a country that has often been well-known for being rich in oil. Its neighbouring countries include Saudi Arabia, Iran and Iraq. Kuwait City is the capital of the country and is famous for its modern architecture. Kuwait includes modern-day skyscrapers as well as ancient, beautifully built mosques, so it truly is a mix of modernity and ancient times. Best Time : November - April

49. Spain - An explorer's paradise

With amazing beaches and super fun nightlife, Spain is considered to be one of the most exotic countries in Europe. It is not just known for its beaches, but also its snowy mountains and deserts. The country is historically rich with the third rank in the number of UNESCO World Heritage Sites in the world. It is also famous for the numerous festivals taking place. Spain is also architecturally marvellous with Islamic, Catholic and Renaissance architectural designs. Best Time : Spring and Fall are the Best Seasons to Visit Spain

50. Canada - The Epitome of Ethnic Diversity

Canada is the second largest country in the world, and it continues to attract tourists with its diversity, hospitality and magnetic. beauty. Whether you are a daredevil or a nature lover, Canada has something for everyone. It is considered to be one of the most ethnically diverse countries in the world. Blessed with all of its natural attractions, it is the ideal place for fishing, rock climbing, canoeing, kayaking, etc. making it every adventurer's paradise.  Best Time : March-May and September - November

51. Lebanon

Lebanon lies in the Middle East and is a sovereign. It is often called the Lebanese Republic. It shares its borders with countries like Syria, Israel and Cyprus. Lebanon is actually supposed to be the smallest country in the entire continent of Asia. It has a wonderful coastline that you can never get tired of and even boasts of a popular city - fashionable Beirut. Lebanon is home to a cuisine that we have all sampled at some point, in several different versions - Lebanese cuisine.  Best Time : June - September

52. Ireland - The Mythical Island of Europe

Located in northwestern Europe, the island of Ireland is famous for its ancient rocks and great legends. Apart from the natural beauty of the beaches, lakes, mountains and limestone deserts, the country is also known for its numerous festivals. It is also known as the Emerald Isle as it is rich in poetry, prose, painting as well as tourist literature. With proper warmth and hospitality, Ireland is very popular among tourists. Best Time : Summer (June-September)

53. Hungary - A fusion of traditional and modern Europe

Currently among the 15 most popular tourist destinations in the world, Hungary offers a unique amalgamation of traditional European culture and modern-day practices. Here, you can take a trip through quaint, rural villages and enjoy a thriving nightlife in Budapest, both within a distance of a few miles. With a capital city regarded as one of the most beautiful in the world, Hungary is home to several World Heritage Sites, UNESCO Biosphere reserves and the second largest thermal lake in the world.  Best Time : April - September

54. Tanzania - The Canvas of Natural Beauty

Tanzania is one of the most ethnically, linguistically, and religiously diverse country in Africa. The people of Tanzania with their smiling faces and infectious spirits would give you a warm welcome. Tanzania continues to attract people with its beautiful ebony carvings and marvellous textiles. This country is the proud owner of Africa's tallest mountain, Kilimanjaro. Tanzania proudly flaunts its natural beauty whether it's the animals, the landscapes, the beaches or its coral reefs. Best Time : July-October, December-March

55. Portugal

With a rich culture, eccentric cities and an exquisite countryside, Portugal is among the best value destinations in Europe. The landscape is exceedingly diverse as one can see it changing as they travel from green mountains in the North to rocky cliffs and waterfalls in the Centre to the desert-like landscape in Alentejo and laidback beaches in Algarve. Surfing is another activity Portugal is sought after for. Portugal is the place to be if you desire the best of European landscapes and culture in one spot. Best Time : Summer (July-August)

56. Jamaica, Jamaica - The Land Rich in History and Natural Beauty

Known For : Waterfalls Seven Mile Beach Ras Natango Gallery and Garden

Jamaica, the fourth largest island country in the Caribbean Sea is a tropical wonderland. Its warm weather is one of its many qualities making it an ideal destination especially for those who want to escape the cold. Its sun-kissed beaches with their crystal clear waters and white sands attract many visitors. Adventure lovers swoon at the country's water sports. Snorkelling, scuba diving, and surfing are some of the actvities visitors ot for.  Best Time : Mid-December through April

Best Time: November to December

8 Jamaica Attractions

57. Poland - The Country With a Quiet Charm

Poland is a country in Eastern Europe, filled with big castles and ancient museums. It is a country that is rich in history and proud of it. Apart from the bustling cities like Warsaw and Krakow, Poland also offers unspoilt natural beauty in the forms of lakes, wooded areas, rivers and hills. It is as we mentioned, a historic destination on account of Poland being central to World War II. Memorials and synagogues abound in this country for a walk back in time.  Best Time : March to May and September to November

58. Mexico - Cradle of civilizations

Mexico is a land of great cultural, ethnic and geographical diversity. Be it hiking in the rugged desert landscaped in the North or basking in the lush green tropical settings, the country has it all. From the historic ruins of the Mayans and Aztec in Chichn Itz and Teotihuacn to the beautifully preserved colonial cities of Puebla and Campeche, the country never ceases to amaze its visitors which flock from all over the world. Best Time : November to March

59. Denmark - The Scandinavian gem

Danish pastry is synonymous with the country of Denmark. Other major attractions are fairy tales, football matches and the statue of the bronze mermaid sitting on a rock that looks over the city. With a long and interesting historical background, Denmark is rich in culture and heritage. Now, it is one of the most modern and developed nations in Europe and holds in store for you the best itineraries for travel lovers. Best Time : Mid-June to Mid-August

60. Brunei - A Kingdom of Unexpected Treasures

Known For : Jame'Asr Hassanil Bolkiah Mosque Sultan Omar Ali Saifuddin Mosque Kampong Ayer

The Nation of Brunei, also known as Brunei Darussalam or the ‘Abode of Peace,’ is a small country located in Southeast Asia. Wedged in the island of Borneo next to the Malaysian state of Sarawak, this oil-rich country is also bordered by the South China Sea. With an interesting culture, spectacular architecture, and matchless biodiversity, Brunei is a bucket-list destination that can be visited on an impulse! Best Time:  January to May

Best Time: January to May

18 Brunei Attractions

61. Sweden - For the experimental traveller

Known for its breath-taking landscapes, exotic dishes and notoriously eccentric culture, Sweden is indeed amongst the most diverse countries on the planet. Offering a 360-degree experience that includes both thriving city life and an exotic ride through the countryside, the country is a delight for both mountain lovers and beach junkies. With a rich history, astounding architecture and the most incredible sights, Sweden is a traveller's paradise. Best Time :  June - Mid August

Peru is a counry in South America. More than anything else, it's known for its lush Amazon rainforests as well as the ancient city of Machu Pichu. The country offers a lot of trekking opportunities for adrenaline junkies or those who wish to revel in the beauty of nature. Peru is also known for its variety of festivals that are celebrated with a lot of pomp and joy and which can last for days. The population is culturally diverse, just like the landscapes. Best Time : June - September

63. Iceland

Amongst the most coveted travel destinations, Iceland is one of the most surreal and magnificent countries in the world. Located close to the Arctic Circle, it offers amazingly dramatic and breath-taking landscapes and exotic natural phenomena. Summer is the best time to visit, owing to the mild temperatures and a plethora of available activities from hiking fjords to playing golf at midnight. However, no time is a bad time to visit this spectacular snow-covered country. Best Time: September to March and June to August

64. Uruguay - An Oasis of Peace

Uruguay is a country located in South America surrounded by Argentina nad Brazil on sides. The country is rich in flora and fauna and you will get to see the most amazing beaches here. Over half of the country's population lives in the capital city Montevideo making it the most populated city in the country. The celebrations and festivals are considered to be the main attractions of Uruguay. From legalising the production and use of marijuana to being one of the most literate countries in the world, Uruguay offers you experiences of all kinds. Best Time : Spring( October-November)

65. Chile - The Land of the Poets

Chile is home to poets like Pablo Neruda and Isabella Allende. There are plenty of places to visit in Chile from the urban boulevards of Santiago, the Andean foothills and the Atacama Desert, the Pacific coastline and the National Parks, the guanaco and the glaciers. It is known to be the distinction of being the longest country in the world as also the narrowest - it is 4300 km long and just 175 km wide. Chile happens to have the world's largest swimming pool. Its Atacama desert is the driest place on earth. Chileans are friendly and hospitable. It is an ethnically diverse country which gives it vibrant culture and a multitude of flavours. Best Time : October-March

66. Timor-Leste

Known For : Dili Atauro islands Baucau

Timor Leste, also known as East Timor is a small country located northwest of Australia and east of Indonesia. A world in its own self, Timor Leste gives you the uninhibited version of things otherwise subverted in other locations. There is something so utterly challenging in its mountains and untouched reefs that pushes the visitor to explore more. AsiaÕs newest country offers some of the worldÕs last great off-the-beaten-track adventures. Best Time: April to July

Best Time: May to November

6 Timor Leste Attractions

67. South Korea - The land where Technology and Nature Goes Together.

Situated in South East Asia, South Korea is warm and welcoming with a rich heritage and culture. The capital city offers many other cultural and artistic attractions, such as the Museum of Art, the Seoul Fortress, and other old tombs. South Korea is not only rich in lakes, mountains, forests, and sanctuaries but also is the largest market for innovative cosmetics. Korea is also known for its excellence in cosmetic surgery. For shoppers, South Korea offers Korean antiques, artwork, traditional arts and crafts, clothing and accessories. Best Time : Spring (April - June)

68. British Virgin Islands - The Gem of Caribbean

Known For : The Baths Rhone Marine Park (Salt Island) Fallen Jerusalem National Park

An overseas territory of Britain, British Virgin Islands is nothing but beautiful and an enchanting place to be. With still a major chunk of the islands untouched, this archipelago features all the gorgeous things from rolling green hills, verdant mountainous landscape, reef-lined sparkling beaches and popular shipwrecks. Best Time:  September to November

13 British Virgin Islan Attractions

Known For : La Citadelle Labadee Jacmel

Haiti is an exceptionally beautiful country located on the Hispaniola island in the Caribbean between the North Atlantic Ocean and Caribbean sea. A multitude of monuments, rugged mountain peaks, waterfalls, turquoise beaches and lush green vegetation dot the country's diverse landscape. Head to this fascinating country to discover its rich cultural heritage and be overwhelmed by the remarkable positive energy that runs within its residents. Best Time: November to March

Best Time: November to March

11 Haiti Attractions

70. Colombia - The Land Of Many Lives

Known as the Gateway to South America, Colombia is one of the most culturally and geographically diverse countries in the world. Blessed with a rich cultural heritage and a variegated mixture of flora and fauna, Colombia caters to all kinds of visitors. Visit the historical Bogota or treat yourself to the eternal spring of Medellin, immerse yourself in the exuberance of Cali or simply head for a trek in the Andes and the Amazon. Best Time : December - March

71. Argentina - Eclectic Argentia

Argentina, the second largest country in Latin America is blessed with vast and varied landscapes that range from rugged peaks of the Andes to the glaciers in Patagonia and grasslands of the Pampas, making it a scenic retreat for all kinds of travellers. Be it exploring the mesmerising beauty of its natural wonders, breathing in the air of Buenos Aires and dancing to the tunes of Tango or tasting some of the finest wines in Mendoza, Argentina is a country worth your admiration. Best Time : March-May for Buenos Aires, December - March for Patagonia

72. Taiwan - The Charming Land of History & Architecture

Taiwan is a little island that lies towards the east of China. To its northeast lies Japan and the Philippines are towards the south. Taiwan is very well-known for urban cities such as Taipei, its capital as well as hot springs resorts and beautiful Chinese temples. The nation also boasts of some beautiful landscapes. Cycling along the highway with the Pacific ocean on one side of you is just one of the ways in which you can bask in Taiwan's beauty. Best Time : April - May; October - December

73. Dominica- Land of Natural Treasures

Known For : Cabrits National Park Kalinago Barana Aute Trafalgar Falls

The raw and rugged beauty of nature will sway away your breath; such is the very essence of the Caribbean Island of Dominica. Brimming with all sorts of natural assets from thick forests and thick forests and looming volcanic peaks to snaking mountain streams and pristine lakes, this country is a dream for nature lovers and those seeking tranquility. Best Time: February to April

Best Time: February to May

9 Dominica Attractions

74. Zimbabwe - Your Dose of Adrenaline

Zimbabwe is the country of wonders. Known to be every adrenaline junkie's dreamland, this country has a lot to offer.Despite the struggles it has faced, Zimbabwe is still one of the most popular tourist locations in Africa. Zimbabwe proudly displays its rare blend of music, art, and dance. One cannot help being mesmerized by its beautiful landscapes, captivating art, and exotic wildlife. This majestic wonderland doesn't fail to give its visitors a thrill of a lifetime while making sure that the experience is worth every penny. Best Time : May-August

75. China - China: A Land of Mysteries and Beyond

China or officially known as the People’s Republic of China is a country nestled in Eastern Asia housing world’s largest and about one-fifth of the population. The country is one of the world’s four great ancient civilisations dazzling world with its deep-rooted culture, classic cuisine, kung fu, fine silk, pagodas, paintings, porcelains, Ming vases and tea. China never failed to amuse the people around the world with their key attractions including the Great Wall of China, Terracotta Warriors and the Forbidden City.  Best Time : March - April (Spring), September - October (Autumn)

76. Azerbaijan - The Land of Fire

Georgia is the most visited  country in the South Caucasus region of Eurasia. Known for its diverse landscapes, rich history, and warm hospitality, Georgia is a destination that offers a unique blend of old-world charm and modern vitality. The city's architecture reflects its complex past, with a mix of medieval, neoclassical, and Soviet-era structures. Ideal Duration : 7-10 days for exploring Tbilisi, Batumi, and Kazbegi; longer for exploring the wine region and mountains Best Time : May to September (Warmer months) Accommodation Cost (per night in USD) : Dorm bed: $10-20 Budget: $30-60 Mid-range: $80-120 Luxury: $150 and above Budget for Food & Drinks (per day in USD) : Budget: $10-20 Mid-range: $30-50 Visa Policy for Indians : eVisa available Visa Policy for Other Nationals : eVisa or Visa on Arrival for many countries Getting In : Tbilisi International Airport (TBS), Kutaisi International Airport (KUT) Getting Around : Marshrutkas (minibusses), trains, taxis, rental cars

77. Georgia - Caucasus Charms, Stories of History

5 Attractions

78. Armenia - A Journey into the Heart of the South Caucasus

Slovenia, a European gem nestled between the Alps and the Adriatic Sea, enchants with its natural splendor and picturesque towns. Ljubljana, the capital, exudes old-world charm alongside a vibrant arts scene.

79. Slovenia - Green Wonders, Alpine Delights

This post was published by Rohit Shroff

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World Tourism rankings

The World Tourism rankings are compiled by the United Nations World Tourism Organization as part of their World Tourism Barometer publication, which is released up to six times per year. In the publication, destinations are ranked by the number of international visitor arrivals, by the revenue generated by inbound tourism , and by the expenditure of outbound travelers.

Most visited destinations by international tourist arrivals

Asia and the pacific, international tourism receipts.

• Asia and the Pacific 2
• West Asia 2

International tourism expenditure

External links.

In 2022 there were 963 million international tourists, with a growth of 111% compared to 2021 but a drop of -34.3% compared to 2019. [1] The top 10 international tourism destinations in 2022 were: [2] [3]

In 2019, there were 69.9 million international tourist arrivals to Africa (excluding Egypt and Libya), an increase of 2.4% from 2018. [4] In 2019, the top ten African destinations were:

In 2022, there were 156.2 million international tourist arrivals to the Americas , an increase of 90.9%. [4] In 2022, the top ten destinations were:

In 2019, there were 360.7 million international tourist arrivals to Asia-Pacific , an increase of 4.1% over 2018. [4] In 2019, the top ten destinations were:

In 2022, there were 594.5 million international tourist arrivals to Europe , an increase of 95% over 2021. [4] Top 10 destinations of the last four years were:

In 2019, there were 61.4 million international tourist arrivals to West Asia (excluding Iran and Israel), an increase of 2.1% over 2018. In 2019, the top ten destinations were:

International tourism receipts reached USD 1 trillion in 2022, growing 50% in real terms compared to 2021, driven by the important rebound in international travel. [4] The World Tourism Organization reports the following destinations as the top ten tourism earners for the year 2022, with the United States by far the top earner.

The World Tourism Organization reports the following source markets as the top ten spenders on international tourism for the year 2021 and 2022, with United States and China by far being the top spender:

• List of cities by international visitors
• World Travel Monitor

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Tourism is travel for pleasure, and the commercial activity of providing and supporting such travel. The World Tourism Organization defines tourism more generally, in terms which go "beyond the common perception of tourism as being limited to holiday activity only", as people "travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure and not less than 24 hours, business and other purposes". Tourism can be domestic or international, and international tourism has both incoming and outgoing implications on a country's balance of payments.

UN Tourism is a specialized agency of the United Nations which promotes responsible, sustainable and universally accessible tourism. Its headquarters are based in Madrid, Spain. Other offices include: a Regional Support Office for Asia and the Pacific in Nara, Japan and a Regional Office for West Asia in Riyadh, Saudi Arabia.

Tourism in Japan is a major industry and contributor to the Japanese economy. Foreigners visit Japan to see natural wonders, cities, historic landmarks, and entertainment venues. Japanese people seek similar attractions, as well as recreation and vacation areas.

Tourism in Australia is an important part of the Australian economy, and comprises domestic and international visitors. Australia is the fortieth most visited country in the world according to the World Tourism Organization. In the financial year 2018/19, tourism was Australia's fourth-largest export and over the previous decade was growing faster than national GDP growth. At the time it represented 3.1% of Australia's GDP contributing A$60.8 billion to the national economy.

The tourism industry has been an important part of the economy of Hong Kong since it shifted to a service sector model in the late 1980s and early 90s. There has been a sharp increase of domestic tourists from Mainland China following the introduction of the Individual Visit Scheme (IVS) in 2003.

Germany is the eighth-most-visited country in the world, with a total of 407.26 million overnights during 2012. This number includes 68.83 million nights by foreign visitors, the majority of foreign tourists in 2009 coming from the Netherlands, the United Kingdom, and Switzerland. Additionally, more than 30% of Germans spend their holiday in their own country. According to Travel and Tourism Competitiveness Reports, Germany is ranked 3 out of 136 countries in the 2017 report, and is rated as one of the safest travel destinations worldwide.

Tourism in the United Kingdom is a major industry and contributor to the U.K. economy, which is the world's 10th biggest tourist destination, with over 40.1 million visiting in 2019, contributing a total of £234 billion to the GDP.

Tourism in Turkey is focused largely on a variety of historical sites, and on seaside resorts along its Aegean and Mediterranean Sea coasts. Turkey has also become a popular destination for culture, spa, and health care. Since 2021, Turkey is the fourth most visited country in the world.

Tourism is the largest industry in Nepal and its largest source of foreign exchange and revenue. Possessing eight of the ten highest mountains in the world, Nepal is a hot spot destination for mountaineers, rock climbers and people seeking adventure. The Hindu and Buddhist heritage of Nepal and its cool weather are also strong attractions.

Tourism is an economic contributor to the Kingdom of Thailand. Estimates of tourism revenue directly contributing to the GDP of 12 trillion baht range from one trillion baht (2013) 2.53 trillion baht (2016), the equivalent of 9% to 17.7% of GDP. When including indirect travel and tourism receipts, the 2014 total is estimated to be the equivalent of 19.3% of Thailand's GDP. The actual contribution of tourism to GDP is lower than these percentages because GDP is measured in value added not revenue. The valued added of the Thailand's tourism industry is not known. According to the secretary-general of the Office of the National Economic and Social Development Council in 2019, the government projects that the tourism sector will account for 30% of GDP by 2030, up from 20% in 2019.

Tourism in China is a growing industry that is becoming a significant part of the Chinese economy. The rate of tourism has expanded over the last few decades since the beginning of reform and opening-up. The emergence of a newly rich middle class and an easing of restrictions on movement by the Chinese authorities are both fueling this travel boom. China has become one of world's largest outbound tourist markets. According to Euromonitor International, economic growth and higher incomes in nearby Asian countries will help China to become the world's number one tourist destination by 2030.

Tourism is a growing sector and key to the economy of several regions of Brazil. The country had 6.589 million visitors in 2018, ranking in terms of the international tourist arrivals as the second main destination in South America after Argentina and third in Latin America after Mexico and Argentina. Revenues from international tourists reached US$5.8 billion in 2015, continuing a recovery trend from the 2008–2009 economic crisis.

Tourism in Cyprus occupies a dominant position in the country's economy, and has significantly impacted its culture and multicultural development throughout the years. In 2006, the tourism industry made up 10.7% of the country's GDP and the total employment in the tourism industry was estimated at 113,000 jobs. With a usual minimum of around 4 million tourist arrivals per year, it is the 40th most popular destination in the world and the 6th most popular per capita of local population. Cyprus has been a full member of the World Tourism Organization since 1975.

Tourism in Vietnam is a component of the modern Vietnamese economy. In 2019, Vietnam received 18 million international arrivals, up from 2.1 million in the year 2000. The Vietnam National Administration of Tourism is following a long-term plan to diversify the tourism industry, which brings foreign exchange into the country.

Tourism in Myanmar is a developing sector. As at 2023, new tourist visa applications resume. Although Myanmar possesses tourist potential, much of the industry remains to be developed. The number of visitors to Burma is small compared to its neighbouring countries. This is primarily due to its political situation. However, after the junta transferred power to the civilian government, the tourism sector saw an increase in tourism arrivals, and in 2012, tourist arrivals surpassed the one million mark for the first time. In 2013, the Tourism Master Plan was created, targeting 7.5 million arrivals by 2020.

Tourism in Costa Rica has been one of the fastest growing economic sectors of the country and by 1995 became the largest foreign exchange earner. Since 1999, tourism has earned more foreign exchange than bananas, pineapples and coffee exports combined. The tourism boom began in 1987, with the number of visitors up from 329,000 in 1988, through 1.03 million in 1999, over 2 million in 2008, to a historical record of 2.66 million foreign visitors in 2015. In 2012, tourism contributed with 12.5% of the country's GDP and it was responsible for 11.7% of direct and indirect employment. In 2009, tourism attracted 17% of foreign direct investment inflows, and 13% in average between 2000 and 2009. In 2010, the tourism industry was responsible for 21.2% of foreign exchange generated by all exports. According to a 2007 report by ECLAC, tourism contributed to a reduction in poverty of 3% in the country.

Tourism is one of the leading sources of income, crucial to Egypt's economy. At its peak in 2010, the sector employed about 12% of workforce of Egypt, serving approximately 14.7 million visitors to Egypt, and providing revenues of nearly $12.5 billion as well as contributing more than 11% of GDP and 14.4% of foreign currency revenues.

Tourism in Armenia has been a key sector to the Armenian economy since the 1990s when tourist numbers exceeded half a million people visiting the country every year. The Armenian Ministry of Economy reports that most international tourists come from Russia, EU states, the United States and Iran. Though relatively small in size, Armenia has four UNESCO world heritage sites.

International tourism is tourism that crosses national borders. Globalisation has made tourism a popular global leisure activity. The World Tourism Organization defines tourists as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes". The World Health Organization (WHO) estimates that up to 500,000 people are in flight at any one time.

Overtourism is the congestion or overcrowding from an excess of tourists, resulting in conflicts with locals. The World Tourism Organization (UNWTO) defines overtourism as "the impact of tourism on a destination, or parts thereof, that excessively influences perceived quality of life of citizens and/or quality of visitor experiences in a negative way". This definition shows how overtourism can be observed both among locals, who view tourism as a disruptive factor that increasingly burdens daily life, as well as visitors, who may regard high numbers of tourists as a nuisance.

• 1 2 "Global and regional tourism performance" . www.unwto.org . Retrieved 2 February 2024 .
• 1 2 3 4 5 6 7 8 9 10 "International Tourism – 2023 starts on a strong note with the Middle East recovering 2019 levels in the first quarter" (PDF) . webunwto.s3.eu-west-1.amazonaws.com . Archived from the original (PDF) on 2 August 2023.
• 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 "UNWTO World Tourism Barometer and Statistical Annex, December 2020 | World Tourism Organization" . UNWTO World Tourism Barometer (English Version) . 18 (7): 1–36. 18 December 2020. doi : 10.18111/wtobarometereng.2020.18.1.7 . S2CID   241989515 .
• 1 2 3 "WTO/ Member States of Middle East" . World Tourism Organization . Retrieved 16 January 2015 .
• Official website
• List of countries by international inbound tourists

International Travel Is Shaking Up The World’s Busiest Airports List

The sheer volume of air passengers last year reflects a robust return to travel — and a shift toward tourism hotspots in Asia and the Middle East.

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Global travelers' preferences are shifting, with the Middle East and Asia gaining ground.

C lose to 8.5 billion passengers took a plane trip last year, according to Airports Council International (ACI) World’s just-released list of the top 10 busiest airports worldwide for 2023.

The total volume of passengers represents a 27% overall jump from 2022, fueled by a 37% boost the international travel market—nearly double the 20% increase for domestic travel. Even more notable is how shifts toward tourism hotspots are shaking up the world order for airports.

The increases themselves are not surprising, as last year was a bumper year for travel spending. Tourists around the world injected nearly $10 trillion into the global economy in 2023, according to the World Travel & Tourism Council. That figure represents 9.1% of global GDP.

After crunching the data from over 2,600 airports across more than 180 countries and territories globally, ACI World revealed no change at the top of the busiest-airport list, where Atlanta’s Hartsfield-Jackson International has sat at No. 1 for more than two decades. Four other U.S. airports also landed in the top 10: Dallas Fort Worth fell one spot to No. 3; Denver fell three spots to No. 6; Los Angeles fell two spots to No. 8; and Chicago fell five spots to No. 9.

Outside the U.S., there were some very notable shifts reflecting the changing tourism landscape. “Dubai International Airport jumped to second rank for the first time, while Tokyo Haneda International Airport witnessed a remarkable ascent from 16th position in 2022 to 5th in 2023,” said ACI World Director General Luis Felipe de Oliveira. “Additionally, the unwavering strength of Istanbul and New Delhi airports keep them in top ranks, marking significant progress over [pre-pandemic] 2019.”

World’s Busiest Airports in 2023 (Total Volume)

• Hartsfield-Jackson Atlanta (ATL): 104.7M passengers; up 11.7% YOY
• Dubai, UAE (DXB): 87M passengers; up 31.7% YOY
• Dallas/Fort Worth (DFW): 81.8M passengers; up 11.4% YOY
• London Heathrow, UK (LHR): 79.2M passengers; up 28.5% YOY
• Tokyo Haneda, Japan (HND): 78.7M passengers; up 55.1% YOY
• Denver (DEN): 77.8M passengers; up 12.3% YOY
• Istanbul, Turkey (IST): 76M passengers; up 18.3% YOY
• Los Angeles (LAX): 75.1M passengers; up 13.8% YOY
• Chicago O’Hare (ORD): 73.9M passengers; up 8.1% YOY
• Delhi, India (DEL): 72.2M passengers; up 21.4% YOY

Viewed through a wider lens, the 2023 numbers reflect a strengthening of international travel in the Middle East and Asia, said ACI World.

When domestic travel is not included, Dubai International Airport is the world’s No. 1 busiest airport, followed by a trio of European heavyweights: London Heathrow (No. 2), Amsterdam Schiphol (No. 3), and Paris Charles-de-Gaulle (No. 4).

On the international stage, the biggest movers were in Asia. Singapore Changi Airport jumped from No. 9 to No. 5, with an eye-popping 83% increase in international volume. Yet it was Incheon International Airport in Seoul, South Korea, which made the biggest leap from No. 32 to No. 7, due to a massive 213% boost in international passenger traffic, driven mainly by visitors from Japan, China, Taiwan and and elsewhere in Asia.

World’s Busiest Airports in 2023 (International)

• London Heathrow, UK (LHR): 74.9M passengers; up 28.6% YOY
• Schiphol, Netherlands (AMS): 61.9M passengers; up 17.9% YOY
• Paris Ch.-de-Gaulle, France (CDG): 61.4M passengers; up 18.6% YOY
• Singapore Changi (SIN): 58.4M passengers; up 83.1% YOY
• Istanbul, Turkey (IST): 58.2M passengers; up 20% YOY
• Incheon, So. Korea (ICN): 55.8M passengers; up 212.9% YOY
• Frankfurt, Germany (FRA): 54.1M passengers; up 20.8% YOY
• Doha, Qatar (DOH): 45.9M passengers; up 28.5% YOY
• Madrid, Spain (MAD): 43.8M passengers; up 20.9% YOY

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Bon Voyaged

23 Locations To Remove From Your Bucket List This Year and Why

Posted: April 16, 2024 | Last updated: April 16, 2024

Welcome to the overhyped, overcrowded, and overpriced wonders of the world! You’ve seen them in glossy travel brochures, splashed across Instagram feeds, and in everyone’s seemingly mandatory bucket list. But let’s face it – sometimes, these ‘must-see’ destinations are more about checking a box than having a genuinely good time. Get ready to dive into the not-so-glamorous side of 23 world-famous spots that might make you reconsider your travel plans. Buckle up, it’s going to be a disappointingly realistic ride!

Venice, Italy: Sinking Under the Weight of Tourism

Venice, known for its iconic canals, is suffering from over-tourism, leading to environmental degradation and the city slowly sinking. The narrow streets often get overcrowded, diminishing the serene experience many seek. Additionally, the high tourist influx has inflated prices, making it less affordable for many travelers.

Mount Everest, Nepal: The Perils of Overcrowding

Climbing Mount Everest has become dangerously overcrowded, leading to hazardous conditions and increased mortality rates. The environmental impact is severe, with litter and waste accumulating on the mountain. Moreover, the high cost and physical risk make it an impractical goal for most adventurers.

The Pyramids of Giza, Egypt: Commercialization Overshadows History

The Pyramids, while historically significant, are often overshadowed by aggressive vendors and overcrowding. The surrounding area has become highly commercialized, detracting from the ancient wonder’s mystique. Visitors frequently report feeling harassed by local sellers, which can lead to an unpleasant experience.

Bali, Indonesia: The Downside of Paradise

Bali’s popularity has led to environmental strain, with issues like pollution and traffic congestion. The island struggles with water scarcity, partly due to tourist facilities like pools and golf courses. Moreover, the influx of tourists has sometimes led to cultural insensitivity, impacting local customs and traditions.

Stonehenge, UK: A View from Afar

Visitors to Stonehenge are often disappointed by the distance at which they must view the stones. The site is often overcrowded, and the experience can feel commercialized with limited access to the actual stones. Additionally, the rural location means a long journey for a relatively short visit.

The Dead Sea, Middle East: A Shrinking Natural Wonder

The Dead Sea is rapidly shrinking due to water diversion and mineral extraction, diminishing its once vast expanse. The receding waters have led to sinkholes, making some areas unsafe for tourists. Moreover, the environmental impact raises ethical questions about visiting such a vulnerable site.

Hollywood Walk of Fame, USA: Glitz Over Glamour

The Hollywood Walk of Fame in Los Angeles often disappoints visitors, who find it crowded and less glamorous than expected. The area can be surprisingly dirty and is frequently crowded with tourists and street vendors. The experience often lacks the glamour associated with Hollywood’s film industry.

The Little Mermaid Statue, Denmark: Smaller Than Expected

Copenhagen’s famous Little Mermaid statue is often noted for being much smaller than expected, leading to disappointment. Crowds can make it hard to get a good view or photograph of the statue. Additionally, its small size and simplicity might not justify the effort of visiting.

Leaning Tower of Pisa, Italy: A Single Attraction in a Crowded Space

The Leaning Tower of Pisa is an iconic structure but offers little beyond the novelty of its tilt. The area around the tower is often crowded with tourists and vendors, detracting from the experience. Additionally, Pisa has fewer attractions compared to other Italian cities, which might offer a richer cultural experience.

Times Square, New York: The Overstimulation Hub

Times Square is often criticized for being overly commercialized and crowded. The area is filled with bright advertisements and noisy crowds, which can be overwhelming. Moreover, it lacks the authentic New York City experience many seek, as it’s primarily a tourist-driven locale.

Loch Ness, Scotland: Chasing the Myth

While famous for the Loch Ness Monster, the actual experience of visiting Loch Ness can be underwhelming. The loch itself is scenic, but the monster myth has been commercialized, often feeling tacky. Additionally, the remote location makes it a time-consuming trip for a potentially uneventful experience.

The Mona Lisa in the Louvre, France: A Small Painting in a Crowded Room

The Mona Lisa, housed in the Louvre, often disappoints visitors due to its small size and the crowded conditions of the viewing area. The painting is kept behind glass and can be hard to see properly due to the throngs of tourists. Moreover, the Louvre houses many other remarkable artworks that are overshadowed by the Mona Lisa’s fame.

The Blarney Stone, Ireland: A Questionable Tradition

The tradition of kissing the Blarney Stone can be seen as unhygienic and overhyped. The practice often involves waiting in long lines, and there are safety concerns related to the kissing act. Additionally, the castle and grounds, while beautiful, might not be worth the journey just for the stone.

Wall Street, New York: Just Another Street

Wall Street, famous as a financial hub, offers little to the average tourist beyond its name. The street itself is just a typical city street with buildings and offices, lacking significant tourist attractions. Visitors seeking a rich cultural experience might find Wall Street underwhelming.

The Maldives: Paradise at a High Cost

While the Maldives are beautiful, they are also incredibly expensive, making them inaccessible to many. The resorts are often isolated, limiting cultural interaction with the local communities. Additionally, the environmental impact of tourism is a growing concern in this delicate ecosystem.

Taj Mahal, India: A Monument Crowded with Love

The Taj Mahal, while architecturally magnificent, can be overwhelmingly crowded. The site has faced issues with pollution and wear, raising concerns about its preservation. Visitors often find the experience less peaceful than expected due to the large crowds.

Santorini, Greece: Overwhelmed by Beauty

Santorini is renowned for its beauty, but the heavy tourist presence can detract from its charm. The narrow streets often become congested, and the island struggles with resource limitations, particularly water. Furthermore, the picturesque spots are frequently crowded, making it hard to enjoy the serene views.

Niagara Falls, Canada/USA: Commercialized Natural Beauty

Niagara Falls is a natural wonder, but the surrounding area has become highly commercialized. The beauty of the falls can be overshadowed by the tourist-centric businesses and crowds. Additionally, the experience can feel contrived rather than a genuine encounter with nature.

The Great Wall of China: A Victim of Its Own Fame

The Great Wall of China, while historically significant, often suffers from over-tourism in its most accessible sections. This leads to crowded conditions that can detract from the experience of its vast history. Moreover, less visited sections might offer a more authentic experience but are harder to access.

Dubai, UAE: The City of Superlatives

Dubai’s rapid development has led to a city focused on luxury and extravagance, which may not appeal to all travelers. The city’s focus on opulence and modernity often overshadows the traditional cultural aspects. Additionally, the extreme heat and environmental concerns, such as high water usage, are factors to consider.

Chichen Itza, Mexico: More Than Just a Pyramid

Chichen Itza, while an important historical site, can be overcrowded and commercialized. The focus is often solely on the main pyramid, overshadowing the other archaeological aspects of the site. Visitors may also face aggressive souvenir sellers, impacting the overall experience.

Machu Picchu, Peru: A Wonder Struggling with Popularity

Machu Picchu faces challenges due to its popularity, including environmental degradation and overcrowding. The site has implemented strict visitation rules, which can make planning a trip complicated. Additionally, the journey to get there is expensive and physically demanding.

The Colosseum, Rome: Ancient Glory, Modern Crowds

The Colosseum in Rome, while an iconic historical landmark, is often overrun with tourists. The large crowds can make it difficult to truly appreciate the site’s ancient history. Furthermore, the urban setting and nearby traffic can detract from the historical atmosphere.

So, there you have it – a less than glowing review of some of the world’s most overrated tourist traps. Remember, travel is about personal experiences and discoveries, not just ticking off a list created by someone else’s idea of what’s worth seeing. Maybe it’s time to explore those under-the-radar destinations where the lines are shorter, the prices are lower, and the experiences are far more authentic. After all, the best adventures are often found off the beaten path, away from the maddening crowds and clichéd postcard scenes!

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