finland tourism statistics 2022

Visit Finland

• Key figures in regional tourism account  [Modified: 4/17/2024]
• Inbound tourism expenditure  [Modified: 4/17/2024]
• Domestic tourism expenditure  [Modified: 4/17/2024]
• Internal tourism consumption  [Modified: 4/17/2024]
• Domestic supply and internal tourism consumption  [Modified: 4/17/2024]
• Employment in the tourism industries  [Modified: 4/17/2024]
• 14ju -- Monthly short-stay accommodation in Finland booked via international platforms, 2018M01-2023M12  [Modified: 4/2/2024]
• 14jv -- Monthly short-stay accommodation in Uusimaa region booked via international platforms, 2018M01-2023M09  [Modified: 4/2/2024]
• 14jw -- Yearly short-stay accommodation in Finland booked via international platforms by region, 2018-2022  [Modified: 4/2/2024]
• 14jx -- Yearly short-stay accommodation in Finland booked via international platforms by municipality, 2018-2022  [Modified: 4/2/2024]
• 14jy -- Yearly short-stay accommodation in Finland booked via international platforms by country of residence, 2018-2022  [Modified: 4/2/2024]
• 116n -- Monthly nights spent and arrivals by country of residence, 1995M01-2024M03*  [Modified: 4/25/2024]
• 116t -- Yearly nights spent and arrivals by country of residence, 1995-2024*  [Modified: 4/25/2024]
• 116u -- Nights spent and arrivals by tourism season and country of residence, 1996-2024  [Modified: 4/25/2024]
• 116v -- Monthly nights spent by type of establishment and purpose of stay, 1995M01-2024M03*  [Modified: 4/25/2024]
• 116w -- Yearly nights spent by type of establishment and purpose of stay, 1995-2024*  [Modified: 4/25/2024]
• 116x -- Accommodation establishment monthly capacity and capacity utilization, 1995M01-2024M03*  [Modified: 4/25/2024]
• 116y -- Accommodation establishment average annual capacity and capacity utilization, 1995-2024*  [Modified: 4/25/2024]
• 13zy -- Trips of foreign visitors to Finland by month, 2023M03-2024M02  [Modified: 4/9/2024]
• 143g -- Trips to Finland from abroad by country of residence and quarter, 2023Q2-2023Q4  [Modified: 4/9/2024]
• 143h -- Trips to Finland from abroad by main destination and quarter, 2023Q2-2023Q4  [Modified: 4/9/2024]
• 143i -- Overnight stays by foreign visitors by region and quarter, 2023Q2-2023Q4  [Modified: 4/9/2024]
• 143j -- Trips to Finland from abroad by quarter and purpose of trip, 2023Q2-2023Q4  [Modified: 4/9/2024]
• 143k -- Expenditure by product and quarter, 2023Q2-2023Q4  [Modified: 4/9/2024]
• 143l -- Trips to Finland from abroad by sex, age group and travel group by quarter, 2023Q2-2023Q4  [Modified: 4/9/2024]
• 143m -- Travelling and carbon footprint quarterly, 2023Q2-2023Q4  [Modified: 4/9/2024]
• Key figures in tourism account  [Modified: 4/17/2024]
• Travel-related credits and debits  [Modified: 3/5/2024]
• Travel credits by nation 2013-2020  [Modified: 9/18/2023]
• Travel debits by country 2013-2020  [Modified: 9/18/2023]
• 11t6 -- The occupancy and prices of rental cottages in the mainland Finland, 2018M01-2023M12  [Modified: 2/15/2024]
• 11t7 -- The capacity of rental cottages by region in the mainland Finland, 2018M01-2023M12  [Modified: 2/15/2024]

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Tourism in Finland – 35+ Statistics, Numbers and Trends

Updated on February 4, 2024 by Axel Hernborg

Table of contents

• 1 Statistics on tourism in Finland, including statistics on the capital region and Lapland, general trends, economic impact and much more!
• 2.1 From which countries do people travel to Finland?
• 2.2 What are the most popular tourist destinations and attractions in Finland?
• 3.1 How and where do Finns travel?
• 4 Change in tourism
• 5.2 References

Statistics on tourism in Finland, including statistics on the capital region and Lapland, general trends, economic impact and much more!

Even though tourism is not one of Finland’s main industries, the importance of tourism and travel for the national economy has increased in recent years,  the total demand for tourism in Finland in 2023 grew to EUR 13.5 billion from the previous year.

Foreign demand was expected to increase to EUR 3.3 billion, while domestic demand was predicted to decrease slightly from the peak year of 2021. The travel and tourism industry contributed about four per cent to Finland’s GDP and attracted an increasing number of international visitors before the Covid-19 pandemic.

The pandemic and the related restrictions had a severe impact on tourism in 2020 and 2021, but the industry started to recover in 2021, driven by domestic travel In turn, Finns use tourism services in Finland to the tune of an estimated €3.3 billion . Naturally, tourism has a very positive impact on the Finnish economy. there were 133,400 employe d people in the tourism sector in Finland in 2021, which was 2 per cent more than in the previous year and 13 per cent less than in 2019. Tourism accounted for 4.9 per cent of all employed persons in Finland in 2021.

• Total tourism demand in Finland was over €13.5 billion in 2023.
• The impact of international tourists on Finland’s economy was 5.3 billion euros in 2019.
• Finns spent 3.3 billion euros on travel services in 2023.
• Tourism employed an estimated 133,400 people in Finland in the same year.

Finnish tourism statistics: tourism to Finland from abroad

From which countries do people travel to Finland?

Foreign tourists accounted for 27.3 per cent of the total nights spent in Finnish accommodation establishments in 2023. The total number of nights spent by foreign tourists was 12.3 million , which was an increase of 8 per cent from the previous year, according to Temfi statistics, The largest group of foreign visitors were people from Germany with 1.4 million overnight stays , followed by 1.1 million stays by visitors from Sweden with the American coming in third with almost 900,000 nights. British came in 4th with 800,000.

In addition to these countries, according to Business Finland statistics, there were also significant numbers of visitors from China, as well as from countries such as France, Netherlands, Italy, Belgium, Estonia, and Austria. According to Stat. fi, The total number of nights spent by foreign tourists in the Nordic countries in 2023 was estimated to be 51.6 million , a slight increase from the previous year. Finland accounted for 7.7 per cent of the total nights foreign tourists spend in the Nordic region, with 4 million nights spent in 2023.

• The total number of nights spent in Finnish accommodation establishments in 2023 was 9 million , which was a slight increase from the previous year.
• Of these, 6 million were nights spent by resident tourists, and 6.3 million were nights spent by non-resident tourists
• Germans (1.4 million nights), Sweden(over 1.1 million nights), Americans (over 900,000 nights), and British (800,000 nights) were the main users of accommodation services for these nationalities.
• Travellers to Finland came from countries such as Sweden, China, France, Italy, Belgium, Estonia, and Austria.
• Of the 51.6 million total nights spent in the Nordic countries, 7.7% were spent in Finland.

What are the most popular tourist destinations and attractions in Finland?

While the statistics do not give an exact picture of what kind of experiences foreign tourists seek in Finland, The most overnight stays by foreign tourists in Finland in 2023 were in Uusimaa , the region centred around Helsinki. Uusimaa accounted for over half of the total nights spent by foreign visitors in

Finland in June 2023, following a year-on-year increase of 22 per cent. Germany, Sweden, and the US were the most common countries of origin of foreign visitors. 2023 was a record year in this respect, with 12.3 million overnight stays by foreign tourists, accounting for around a quarter of all overnight stays by foreign tourists in Finland. The statistics show that a significant proportion of foreign tourists came from Asia, although the majority of foreign tourists arriving in Lapland are from the UK and continental Europe.

In addition to Lapland, Järvi-Suomi also attracted foreign tourists. the number of overnight stays made in Järvi-Suomi in 2023 was 1.2 million , a decrease of 3.8 per cent from the previous year. According to statistical data, about one-third of foreign tourists to Järvi-Suomi come from Germany. Sweden and its archipelago also attracted foreign tourists. The number of overnight stays in the coastal and archipelago region in 2023 was 4.5 million , an increase of 6.7 per cent from the previous year, and in fact, overnight stays in the region were also up by a significant 6%. Scandinavians and especially Swedes, stood out among those travelling to the coastal areas. Around half of the visitors came from mainland Europe and the United Kingdom in both Lake Finland and coastal Finland.

• Most of the nights spent by foreign tourists in Finland were spent in Helsinki (22% of all nights spent by foreign tourists in Finland).
• The number of overnight stays by foreign tourists in Lapland in 2023 was 53  million , almost as high as in January 2020 before the pandemic. The majority of foreign visitors came from France, Germany and Great Britain .
• A significant portion of the tourists in Lapland came from continental Europe, the UK, and Asia.

The number of nights spent by foreign tourists in both Järvi-Suomi and coastal Finland in 2023 was 5.3 million , an increase of 4.6 per cent from the previous year..

Finnish tourism statistics: outbound tourism by Finns

How and where do finns travel.

The ability to book trips online is at the heart of Finnish travel behaviour. Statista statistics show that in 2023, accommodation for leisure trips abroad was booked online in 83% of cases. The percentage of online air ticket bookings in Finland in 2023 was 76% , an increase of 4 percentage points from the previous year. Although independent travel is more accessible nowadays, Finnish travellers take many package holidays. For example, 19% of trips abroad with at least one overnight stay were package holidays in Finland in 2023. This was a slight decrease from the previous year, when the share of package holidays was 20%, which amounted to 1.2 million in 2023, although the number slightly decreased. the most popular package holiday destinations for Finns in 2023 were Greece, Spain, Turkey, Egypt, and Thailand, with 79% of trips to Greece, for example, being package holidays. According to the statistics, package holidays are consumed most by older age groups.

Finns travel a lot to the neighbouring countries such as Estonia, Sweden, and Russia. Central and Southern Europe are also of interest to Finnish tourists, and tourism to Central Europe was slightly upward. Among long-haul destinations, Finns are attracted to destinations such as the United States and Thailand, although there was a slight decline in tourism in 2019.

• Finns booked almost 676,000 air-based package holidays in 2023
• The most popular package holiday destinations for Finns were Greece, Spain, and Turkey
• Finns travel often to neighbouring countries such as Estonia, Sweden, and Russia.
• Finnish tourists are also interested in Central and Southern Europe, while tourism in Central Europe is on the rise.

Change in tourism

In 2020 and 2021, the tourism and tourism sectors worldwide changed due to the global pandemic. The effects have also been felt in the Finnish tourism and travel industry and, for example, in 2021, the second Corona spring, Finnish travel was almost exclusively domestic, which, according to Stat.fi, was reflected in an increase in domestic overnight trips by more than a third compared to the previous year.

Several factors, such as the COVID-19 pandemic, the improvement of flight connections, and the national tourism strategy, influenced the change in tourism in Finland in 2023. Here are some key points:

• The number of overnight stays by foreign visitors in Finland increased by 17% from June 2022 to June 2023 but was still lower than the pre-pandemic level in 2019.
• The most popular regions for foreign visitors were Uusimaa, Lapland, and Southwest Finland. Germany, Sweden, and the US were the most common origin countries of foreign visitors.
• Finland’s tourism strategy for 2022-2028 aimed to make Finland the most sustainably growing tourist destination in the Nordic countries, with four priorities: supporting sustainable development, responding to the digital transformation, improving accessibility, and ensuring a competitive operating environment.
• Helsinki, the capital city, generated 2 billion euros in direct tourism revenue in 2022, which was close to the pre-pandemic level despite the absence of some important visitor groups.
• In 2021, Finns travelled almost exclusively to their home country; The number of overnight stays by foreign visitors in Finland increased by 17% from June 2022 to June 2023 but was still lower than the pre-pandemic level in
• Approximately 2 million day trips were made to various domestic destinations in 2023 .
• Day trips were made especially outside the big cities.
• Day trips to major cities such as the capital region, Turku and Tampere decreased compared to other destinations.
• Of the 6.3 million overnight trips made by Finns to their home country in spring 2023

Prospects for tourism in Finland

Tourist consumption will fall by around 30-40% in 2021 compared to pre-Covid-19 statistics. This is a brighter outlook than previously reported, as increased demand for domestic travel, especially from Finns, has contributed to the recovery in tourism. However, domestic demand alone will not be enough to make up for the shortfall caused by the pandemic; Finland also needs foreign tourism.

Finland is expected to recover much more slowly than domestic tourism has recovered. There is also the possibility that tourism demand will remain below normal levels for a longer period of time.

The prospects for tourism in Finland are still being determined, as the sector is still recovering from the impact of the COVID-19 pandemic and the geopolitical tensions in Europe. According to some estimates, tourism in Finland is set for a decline of 5.1% over the next five years. In 2021, 1.45 million arrivals are expected, compared to 1.45 million in 2020. Since 2000, the Finnish market has shrunk by 12.2%. Regarding receipts, Finland is facing a 3.1% drop over the next five years.

However, there are also some positive signs for the Finnish tourism industry, such as the increased demand for domestic travel, especially from Finns, the improvement of flight connections, and the national tourism strategy. Finland’s tourism strategy for 2022-2028 aims to make Finland the most sustainably growing tourist destination in the Nordic countries, with four priorities: supporting sustainable development, responding to digital transformation, improving accessibility, and ensuring a competitive operating environment. The strategy also identifies cooperation as a cross-cutting theme that is essential for achieving sustainable growth and renewal in Finnish tourism.

Finland is also known for its unique attractions, such as the northern lights, the midnight sun, the sauna culture, and the nature reserves. These features may appeal to travellers who are looking for authentic and memorable experiences. Finland also has a reputation as the happiest country in the world, according to the World Happiness Report 2023. This may attract tourists who are interested in learning about the Finnish philosophy and lifestyle.

In conclusion, tourism in Finland faces many challenges but also opportunities in the coming years. The sector will need to adapt to the changing market conditions, consumer preferences, and environmental issues. Finland has the potential to offer diverse and high-quality tourism products and services that can satisfy different types of travellers.

• Tourist consumption will fall by around 30-40% for the whole of 2021 compared to the benchmark periods before the coronavirus times
• In 2021, foreign tourist consumption in Finland will be 70-80% lower than usual this year , equivalent to around €3.8-4.3 billion.
• Tourism in Finland is set for a decline of 5.1% over the next five years. In 2021, 1.45 million arrivals are expected, compared to 1.45 million in 2020.
• Finland also has a reputation as the happiest country in the world, according to the World Happiness Report 2023.
• Domestic consumption of Finns travelling abroad has fallen by around 76-86%, equivalent to around €1.7-2.0 billion.
• Demand for domestic tourism in 2024 is expected to be close to the 2019 level , and while before the pandemic domestic tourism accounted for around 55% of Finnish tourism demand, this year it will increase to 82-87%.

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Foreign tourists spend €512 million in Finland from March to April 2023

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Tourism in Finland

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Finland’s Tourism in the Times of the COVID-19 Pandemic: Abrupt Halt in Internationals and Moderate Revival of Domestics

• First Online: 16 September 2022
• pp 1829–1842

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• Tommi Inkinen 3  

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This chapter provides insight into traveling changes caused by the COVID-19 pandemic in Finland. Tourism is globally one of the most severely hit industries by the pandemic and the drastic restrictions in travel, commuting, and spatial freedoms are clear examples of changes implemented by national governments. The chapter reviews key characteristics of the COVID-19 spread in Finland and provides a selection of key geographical concepts through which the pandemic impact on tourism is assessed. The data are state-of-the-art open data statistics currently available in Finland. Tourism data are applied on a regional level in order to demonstrate the depth of significantly diminished customer demand in the number of nightly stays and length per visit. The chapter also provides snapshot examples of the most tourist dependent regions such as Lapland. The results indicate that domestic tourism has a limited capability to support the whole industry. The overall impact of COVID-19 was negative in every region of the country. In terms of international tourists, the demand level practically declined to zero due to global travel limitations and lockdowns. International traveling from abroad to Finland was almost solely international migrant workers. Their impact on short term housing and accommodation demand may be considered limited during the pandemic.

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Inkinen, T. (2022). Finland’s Tourism in the Times of the COVID-19 Pandemic: Abrupt Halt in Internationals and Moderate Revival of Domestics. In: Brunn, S.D., Gilbreath, D. (eds) COVID-19 and a World of Ad Hoc Geographies. Springer, Cham. https://doi.org/10.1007/978-3-030-94350-9_98

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• Hotel bedroom occupancy rate in Finland 2012-2022
• Bed-place occupancy rate in hotels in Finland 2012-2022

Other statistics that may interest you Travel and tourism in Finland

• Premium Statistic Share of the GDP of the tourism sector in Finland 2013-2028
• Premium Statistic Absolute economic contribution of tourism in Finland 2014-2029
• Premium Statistic Expenditure on international tourism in Finland 2014-2029
• Basic Statistic Number of arrivals in tourist accommodation in Finland 2012-2022
• Basic Statistic Monthly arrivals in tourist accommodation in Finland 2021-2023
• Premium Statistic Travel product online bookings in Finland 2023

International tourism

• Basic Statistic Number of international arrivals in tourist accommodation in Finland 2012-2022
• Basic Statistic International visitor arrivals in Finland 2022, by country of origin
• Basic Statistic Number of overnight stays in Finland 2022, by country of origin
• Basic Statistic Visitor arrivals in Helsinki 2022, by country of origin
• Premium Statistic Number of airport passengers in Finland from 2016-2022, by airport
• Premium Statistic Passenger traffic in ports of Helsinki, Finland 2017-2022, by route

Domestic tourism

• Basic Statistic Number of domestic arrivals in tourist accommodation in Finland 2012-2022
• Premium Statistic Number of domestic leisure trips in paid accommodations in Finland 2012-2022
• Premium Statistic Number of outbound trips from Finland 2012-2022
• Premium Statistic Number of outbound trips from Finland 2012-2022, by type
• Premium Statistic Number of outbound trips from Finland 2022, by country of destination
• Premium Statistic Number of outbound leisure trips from Finland 2022, by destination
• Premium Statistic Number of outbound business trips from Finland 2022, by destination
• Premium Statistic Number of accommodation establishments in Finland 2022, by type
• Premium Statistic Number of hotels and similar accommodation in Finland 2012-2022
• Premium Statistic Number of hotel rooms in Finland 2012-2022
• Premium Statistic Hotel overnight stays in Finland 2023, by country of origin
• Premium Statistic Hotel room prices in Finland 2023, by region
• Premium Statistic Hotel bedroom occupancy rate in Finland 2012-2022
• Premium Statistic Bed-place occupancy rate in hotels in Finland 2012-2022

Further related statistics

• Premium Statistic Monthly arrivals in tourist accommodation in Italy 2018-2020
• Basic Statistic Monthly arrivals in tourist accommodation in Denmark 2018-2020
• Basic Statistic Number of arrivals in tourist accommodation in Latvia monthly 2023
• Basic Statistic Monthly arrivals in tourist accommodation in Romania 2018-2020
• Basic Statistic Monthly arrivals in tourist accommodation in North Macedonia 2018-2020
• Basic Statistic Number of international arrivals in tourist accommodation in Estonia 2008-2022
• Premium Statistic Monthly arrivals in tourist accommodation in France 2018-2019
• Basic Statistic Monthly arrivals in tourist accommodation in Czechia 2018-2020
• Premium Statistic Number of arrivals in tourist accommodation Germany 2006-2019
• Basic Statistic Number of international arrivals in tourist accommodation in Portugal 2009-2022
• Basic Statistic Number of arrivals in tourist accommodation Denmark 2007-2019
• Basic Statistic Number of arrivals in tourist accommodation Serbia 2012-2016
• Basic Statistic Monthly arrivals in tourist accommodation in Cyprus 2018-2020
• Basic Statistic Monthly arrivals in tourist accommodation in Portugal 2018-2020
• Basic Statistic Monthly arrivals in tourist accommodation in Montenegro 2018-2020
• Premium Statistic Mexico: air passenger arrivals in Zacatecas 2016-2018
• Basic Statistic Visitor arrivals in Finland 2021, by country of residence
• Premium Statistic Annual rate of change of arrival of tourists in the GCC 2019, by mode of arrival

Further Content: You might find this interesting as well

• Monthly arrivals in tourist accommodation in Italy 2018-2020
• Monthly arrivals in tourist accommodation in Denmark 2018-2020
• Number of arrivals in tourist accommodation in Latvia monthly 2023
• Monthly arrivals in tourist accommodation in Romania 2018-2020
• Monthly arrivals in tourist accommodation in North Macedonia 2018-2020
• Number of international arrivals in tourist accommodation in Estonia 2008-2022
• Monthly arrivals in tourist accommodation in France 2018-2019
• Monthly arrivals in tourist accommodation in Czechia 2018-2020
• Number of arrivals in tourist accommodation Germany 2006-2019
• Number of international arrivals in tourist accommodation in Portugal 2009-2022
• Number of arrivals in tourist accommodation Denmark 2007-2019
• Number of arrivals in tourist accommodation Serbia 2012-2016
• Monthly arrivals in tourist accommodation in Cyprus 2018-2020
• Monthly arrivals in tourist accommodation in Portugal 2018-2020
• Monthly arrivals in tourist accommodation in Montenegro 2018-2020
• Mexico: air passenger arrivals in Zacatecas 2016-2018
• Visitor arrivals in Finland 2021, by country of residence
• Annual rate of change of arrival of tourists in the GCC 2019, by mode of arrival

Tourism statistics

Have a look below for travel related statistics on Rovaniemi. There are different partners who collect data and provide it for media and business usage. For example Visit Finland , Finavia and Visit Rovaniemi’s board are providing up-to-date information to estimate the tourism development in the coming years.

Statistics of the overnights in Rovaniemi

Visit Finland

Finavia statistics – Flight passangers at Rovaniemi airport

Winter tourism statistics and estimates 2023 – 2024

Visit Finland’s Border Survey “Matkailijamittari”