maharashtra agro tourism policy 2020

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Agro and Rural-Tourism Policy Maharashtra 2020

Agri-Tourism Policy Maharashtra 2020

The Maharashtra State Cabinet has cleared Agri-tourism policy on 6th September 2020. For the last two decades, the government has been keeping after a number of organizations, associations and individuals for an independent policy on agri-tourism. This was followed by the Agri-Tourism Development Organization (ATDC), Maharashtra State Agriculture and Rural Tourism Cooperative Federation (MART), Junnar Tourism Development Institute, organizations working in other tourism sectors in the state and some individuals pursued agri-tourism policy. Along with these, the Maharashtra Tourism Development Corporation and the Directorate of Tourism are playing a vital role.

Agro Tourism Vishwa has been promoting agri-tourism in the state since 2017. Although the state government has been slow to approve the policy, it will be beneficial for rural economy. The Maharashtra Cabinet has passed the agri-tourism policy in the September 2020 on the eve of monsoon session.

Purpose Of Agri-Tourism Policy:

• To give tourists the pleasure of farming and the village
• To promote agribusiness
• To develop villages through agritourism
• To provide a rightful platform for agricultural products
• Ensuring market to agricultural produce
• Encouraging agro-based businesses
• To provide environment friendly and prosperous tourism experience
• To create an alternative source of income for farmers
• To provide employment opportunities to the women and budding youth of the village
• To promote folk art and traditions
• Giving tourists an experience of actual farming
• To create pollution free tourism for tourists
• Experiencing the closeness of nature
• To promote agriculture and rural culture
• Giving experiential enjoyment of agri-tourism
• To establish Maharashtra Agriculture and Rural Tourism Committee
• Utilization of paddy and “gyran” lands in the village
• To experience the natural environment

Who Can Set Up Agri-Tourism Centers:

• Individual Farmers
• Agricultural Co-operative Societies
• Agricultural Science And Research Centers in the State
• Agricultural Colleges
• Agricultural Universities
• Farmers Partnership Institutions
• Any company
• Organic farmer
• A farmer engaged in any agri-business

Other Benefits Of Agri-Tourism Policy:

• Application to Regional Deputy Director, Tourism Department (Navi-Mumbai, Pune, Aurangabad, Nagpur, Nashik, Amravati and Ratnagiri)
• Forms are available at website: http://www.maharashtratourism.gov.in/
• Certificate of registration from the Department of Tourism
• There should be two to five acres of farmland
• Residential arrangements
• Facilities for meal and kitchen
• Initial Cost of Registration Rs. 2500
• Renewal fee is Rs. 1000 every five years
• Bank loans available to agricultural practitioners
• Benefits under power distribution
• Benefits under the GST

article by Shweta

11 Comments

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Contact us on [email protected]

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Thank you Sachin.

goverment of maharastra agro tourism policy is good this policy willbe give benefits for rural farmers . they farmers work in near tourism places,historical places piligrim pleces and tigher project places

Thank you umaji sir, for valuable comment.

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Thank for appreciate.

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We have planted 100 Santra, 100 Mousambi, 400 sitafal, 25 Mango, 25 Lemon, Around 20 Chikoo plants. Also have 60 feet deep well with sufficient water. Also constructed one shed, one Bath Room, and one Room with Cement slab. We are planning to construct -3- Bamboo hut at the place. whole land is having Drip Irrigation facility. we have Electricity connection also at the site.

Thank you for Contact us. 9730023946 or [email protected]

Thank your for contact us.

Agri and rural tourism Vishwa Company based in pune, Maharashtra india. Since 2017 we work in the agri tourism industry. Mr. Ganesh chappalwar is founder of agri tourism vishwa. Mr. Chappawar started the company with the aim of bringing together farmers, tourists and agri-tourism owners. We work as a bridge for all of them. Our mission and our vision is to empower farmers by providing digital platforms and services to earn maximum profits from their Agro Tourism Centres. We serve farmers and tourists. Develop farmer, rural and tribal communities. We are the bridge between farmers, agritourism centre and tourist. To establish ourselves as one of the best solution providers for all agri tourism centres in india with planning, innovating ideas and strategies. To create a worldwide identity for farmers through us.

Agri tourism vishwa provide all services agri tourism site develop to Marketing and Promotion. Agro tourism concept, land development, Interior design, bank project report, marketing and agri tourism master plan. We provide one window service. Complete service all about agri and rural tourism. All our team members are dedicative and beaming. All our members are experienced and expert in their field. There are also media practitioners.

Website: https://agrotourismvishwa.in Facebook: https://www.facebook.com/Agro-Tourism-Vishwa- 986340134878283/?modal=admin_todo_tour YouTube: https://www.youtube.com/channel/UC2VP-A-fETBeAGzudIHcUrw/videos Instagram: https://www.instagram.com/agrotourismvishwa/ LinkedIn: https://www.linkedin.com/in/agro-tourism-vishwa-5b623b165/ Twitter: https://twitter.com/AgroVishwa Metro News: https://www.youtube.com/channel/UCTHD2cAStRJ0j8w2lskGnoA/videos

Our latest Project: At Chipalun

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• Maharashtra tourism amends Agri Tourism Policy to make it more investor friendly

As per the new provision, lessees (investor) with 10-year lease deed and NOC from lessor (farmer) can get agri-tourism projects registered with the State tourism board.

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• Published On Sep 17, 2022 at 03:00 PM IST

• By P Krishna Kumar ,
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Maha approves agro-tourism policy to empower farmers

Updated September 6th, 2020 at 21:26 IST

The Maharashtra cabinet on Sunday approved an agro-tourism policy aimed at empowering farmers.

• Listen to this article

 The Maharashtra cabinet on Sunday approved an agro-tourism policy aimed at empowering farmers.  

A statement from the chief minister's office said the highlight of the policy would be rural development through tourism, making available market for agriculture produce, encouraging agriculture allied business, providing employment opportunities to women and youth in rural areas.

It would also provide platform to showcase folk art and culture as well as agriculture to tourists and allow them to spend time in a pollution-free environment, the statement informed. Agro tourism centres will be set up and the tourism department will give them registration certificate. Farmers and agriculture institutions who will set up the centres will get loan from banks. The centres can be set up in farm area of two to five acres. They must have accommodation rooms, kitchen and area to serve food,an official said. The registration fee would be Rs 2500, while renewal would cost Rs 1,000.

(Image Credits:PTI)

Published September 6th, 2020 at 21:26 IST

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Maha approves agro-tourism policy to empower farmers

A statement from the chief minister's office said the highlight of the policy would be rural development through tourism, making available market for agriculture produce, encouraging agriculture allied business, providing employment opportunities to women and youth in rural areas.

MAHARASHTRA : The Maharashtra cabinet on Sunday approved an agro-tourism policy aimed at empowering farmers.

A statement from the chief minister's office said the highlight of the policy would be rural development through tourism, making available market for agriculture produce, encouraging agriculture allied business, providing employment opportunities to women and youth in rural areas.

It would also provide platform to showcase folk art and culture as well as agriculture to tourists and allow them to spend time in a pollution-free environment, the statement informed.

"Agro tourism centres will be set up and the tourism department will give them registration certificate. Farmers and agriculture institutions who will set up the centres will get loan from banks. The centres can be set up in farm area of two to five acres. They must have accommodation rooms, kitchen and area to serve food," an official said.

The registration fee would be ₹ 2500, while renewal would cost ₹ 1,000.

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Maharashtra Govt. introduces policies to promote innovative tourism experiences

As the tourism industry resuscitates from the heavy blow dealt by the covid-19 pandemic, there is a growing realization that innovation is pivotal in the journey ahead..

In the post-pandemic world where vaccines have emerged as the silver lining, the tourism landscape has shifted radically. As the wave of infection has ebbed and travel restrictions are being lifted, travelers are approaching the gamut of tourism differently and this has also had a bearing on their choice of destinations.

India is all set to reopen its borders to overseas travelers amidst a drop in COVID-19 infections. Various state governments in the country too are gearing up for attracting the post-pandemic traveler and Maharashtra is at the forefront of this movement to boost tourism in the state. The third largest and the second most populous state in India is the quintessential travellers’ delight – be it the array of architectural masterpieces that give you a glimpse into the rich historical past or the pristine beaches fringing the Arabian Sea or the multitude of religious spots or the breathtaking verdure and biodiversity of the Western Ghats – Maharashtra has an eclectic tourism scene.

As the tourism industry resuscitates from the heavy blow dealt by the COVID-19 pandemic, there is a growing realization that innovation is pivotal in the journey ahead. Taking cognizance of this, the Department of Tourism, Maharashtra government is pushing various policies for ensuring the participation of different stakeholders to promote innovative tourism experiences. Here are a few examples:

1. The Beach Shack Policy: The tourism department will be issuing special permits for the temporary construction of shacks, portable cabins, deck-beds, umbrellas etc. The construction has to be compliant with environmental regulations to ensure the ecosystems of the beaches are not harmed in any way. The policy will be implemented in Ratnagiri (Guhagar, Arevare), Sindhudurga (Kunkeshwar, Tarkali), Raigad (Varsoli, Diveagar), Palghar (Kelava and Bordi) and only ten beach shacks will be permitted to be built on each beach. 80 percent of the jobs created in the beach shacks will be reserved for locals and the license period is three years. Also, it is mandatory for the shacks to use biodegradable cutlery for food and drinks.

2. Agro Tourism policy: Agro tourism is a relatively nascent concept which entails travel in rural areas and has an educative element to it with experiences being centered around agriculture. The Maharashtra government has drafted a policy that will tap into agro tourism to catalyse the development of rural areas and generate more employment opportunities. According to the new policy the state aims to generate an annual 10% income from the tourism sector and contribute 15% income share of the tourism sector in the state’s gross income and the government is striving to tap into the potential of agro-tourism for meeting this target. Agro tourism centers will receive registration certificates from the tourism department and the owners of such centers will also get loans on the basis of these certificates. These centers can also avail incentives and other benefits of other government schemes.

3. Caravan Tourism: A typical accommodation is in vogue in the post-pandemic tourism scenario. Travellers are willing to look beyond hotels, resorts and traditional accommodation options especially in remote areas where finding places to stay may be tricky. To keep up with this shift, the government of Maharashtra has formulated the ‘Caravan Tourism’ policy which has provisions for the tourism department to formulate strategies and boost caravan-related activities in the public and private sectors and on PPP basis. Caravan operators will be given incentives such as exemption in stamp duty and electricity duty, refund in GST. The Directorate of Tourism will facilitate caravan parking spaces and a no-objection certificate will also be issued for availing loans for caravans. The policy also emphasizes on maintaining hybrid caravan parks which have parking slots for caravans aligned with recreational zones such as resorts, amusement parks, tent camping sites etc.

4. Single window clearance policy : Under this policy, the department of tourism has introduced a common online application portal that will streamline the process of seeking licenses, permissions for setting up a hospitality unit in the state. The objective is to condense the erstwhile cumbersome mechanism of hoteliers having to seek permissions from multiple bodies into a hassle-free process in an online portal. This will reduce delays, enhance efficiency in the processing of applications, eliminate redundancies and information duplication.

The tourism industry in India was and will continue to be an indispensible cog in the country’s economic development in the post-pandemic world. According to The World Travel and Tourism Council (WTTC), tourism generated $194 bn or 6.8% of India's GDP in 2019 and supported 39.80 Mn jobs which is 8 % of its total employment. However, the trajectory of the tourism sector post-COVID will largely depend on the readiness and the pace at which the industry can adapt to the variations in travel trends brought about by the pandemic. At the same time, the sector will also have to embrace practices that are consistent with the ideals of sustainability. The policies formulated by the Maharashtra government can serve as an example for other administrative bodies – both at the local and the state level – for the revamped tourism scenario.

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The way forward for maharashtra tourism post-pandemic.

Due to the pandemic and its subsequent lockdowns, the travel and tourism industry has faced heavy losses. Maharashtra is one of the few states in the country that has been hit the worst due to COVID-19. Even the recovery has been indefinitely delayed. This is due to the state having the highest COVID-19 cases in the country making it difficult to reopen the tourism industry completely.

Hence, the state has imposed a 67 percent cut in development (scheme) spend for 2020-21. An official said, “Since the state was formed in 1960, this is the deepest ever cut in expenditure.”

In the start of 2020, the Shiv Sena-NCP-Congress government had presented an INR 4.34 lakh crore budget for 2020-21. This was an increase of 4.1 percent from the revised estimate for 2019-20. The capital outlay (spending which leads to asset creation) was estimated at INR 45,124 crore for this year. 

As India entered its third phase of the nationwide lockdown, Maharasthra’s Finance Department estimated its own loss in tax revenues of about INR 50,000 crore. For the current financial year, the state’s tax revenues were budgeted at INR 2,25,071 crore. Senior officials have reported that the losses are only likely to increase further. Only five departments have been granted permission to commit to new spending. These departments are public health, medical education, food and drug administration, food and civil supplies, and relief and rehabilitation.

During this difficult time, the Maharashtra Tourism Department under the guidance of Tourism Minister Aaditya Thackeray have been planning several strategies to revive the tourism industry in the state. 

Since the beginning of 2020, the tourism department has sent at least five major policy decisions to the state cabinet, and all of them have been approved. 

Agro-Tourism Policy

To kickstart the tourism sector and provide relief to the rural economy, the Maharashtra Cabinet has approved an agro-tourism policy. The government said this would be an added income to farmers as well as a memorable experience for tourists.

Aaditya said, “The Cabinet has passed the agro-tourism policy of Maharashtra. This will invigorate the rural sector and agricultural practitioners with a steady source of an alternative income and an alternative employment through tourism like farm stays. Visitors can also enjoy the local cuisine and other cultural aspects.”

“This policy will be an enabler for those looking to travel, enjoy the rustic outdoors, spend time on farms, and indulge in eco-friendly tourism, organic local flavours, and seasonal fruit picking,” he added.

Following are the objectives of this policy –

• Rural development 
• Market to agricultural produce
• Encourage agriculture-related businesses 
• Employment to young women from rural areas
• Organise exhibitions of folk art and traditions 
• Preserve the environment

Individual farmers, agriculture cooperative societies, agriculture universities, or farmer companies can all set up agro-tourism centres. The Tourism Department will first certify these centres. Once that is done, these centres will be eligible for loans and other tax benefits.

Some of the requirements to register under the policy include owning an area of two to five acres. Apart from this, residential arrangements and facilities for meal supply should be available. The initial cost of registration for an agro-tourism centre is INR 2,500. This can then be renewed for INR 1000 every five years. Furthermore, a Maharashtra agro-tourism and rural tourism development committee will be formed to boost agro-tourism in the state.

Medical Wellness Tourism

Maharashtra Tourism Development Corporation (MTDC) has decided to start medical wellness tourism across 30 resorts in the state. The focus will be on naturopathy and therapeutic treatments that focus on mental health and the physical body.

Deepak Harane, Regional Manager, MTDC said, “There has been a discussion to offer excellent services to the tourists who visit our resorts post lockdown. Ayurvedic treatments and local organic food will now be the highlight of the same. Hopefully, this will attract tourists who want to indulge in treatments for mental and physical care.”

Social distancing norms will be followed and the accommodations will be regularly cleaned and sprayed with disinfectants. 

Suhas Parkhi, Manager, MTDC Mahableshwar, said, “The businesses have been badly hit and there have been absolutely no tourists coming here. But with the start of newer experiences and therapeutic treatments, we are hopeful that tourists will return.”

Panchakarma, ayurvedic treatments, and yoga will also be given impetus under the medical wellness tourism banner. 

Projects To Revive Tourism In The State

Uddhav Thackeray, Chief Minister of Maharashtra and Aaditya Thackeray had recently launched several projects to kickstart the tourism industry in the state. 

On the occasion of World Tourism Day, the CM inaugurated two MTDC hotels. One is in Kharghar and the other is in Nasik.

The Grape Park Resort in Nashik is 35 km from Nashik Airport. The re s ort has around 40 rooms that can accommodate around 144 guests at a time. The menu here will include local delicacies to preserve and promote the culture of the local communities. Apart from this, the resort is open to hosting corporate events too. The resort also has a boat club. It will even have a lawn to accommodate a large number of guests for parties, a gazebo, jogging track, cycling track, and extensive plantations. For the younger population, the resort will have an adventure park.

The hotel in Kharghar, Navi Mumbai will also be open to hosting MICE events. This will have a seminar hall, business centre, 27 suites, and a fitness centre. The launch of these two hotels will extensively boost Maharashtra’s MICE and leisure tourism segment.

Along with this, Thackeray has sworn to protect the environment and not damage it at the cost of developing tourism. “Many times, it happens that for development we destroy the nature and environment that we have. We want development. Definitely, we want it, but not by destroying what we have. We have shown that development can happen while conserving what we have,” the CM said.

Aaditya said that the department was taking steps to make travellers stay for longer in Mumbai and Maharashtra. “Mumbai gets two types of tourists – financial or business tourists who stay for 36 hours and tourists who come for 20-25 days. Of the 25 days, they stay in Maharashtra for three or four days and leave for Goa, Jaipur, etc. Our effort is to make the tourists who come for 36 hours at least stay for two-three days, and those who come for three days, stay for a week,” he said.

The department has also planned to introduce more tourist spots in Mumbai. This includes developing the Gateway of India precinct and launching tours at BMC headquarters. Along with this, plans are underway to develop Alibag, Manori and Erangal. To attract international tourists, Matheran and Mahabaleshwar will also be developed. 

Thackeray also unveiled a data bank titled ‘Maharashtra Tourism – Something for Everyone’. This data bank will have all the essential information about agriculture tourism, tourism sites, pilgrim centres, UNESCO world heritage sites, hotels, restaurants, airports, resorts, etc. in the state.

Upcoming tourism centres

Balasaheb Thorat, State Revenue Minister, mentioned that eight crore people visited the country every year. Hence, Maharashtra has the potential to present agritourism, Konkan coast, and jungles of Vidarbha. To support this endeavour, Aaditya mentioned that the Taj group of hotels was constructing a tourism centre in Konkan.

In tandem with this, the MTDC and the Taj group had recently signed an MoU to setup up a five-star tourism centre in Sindhudurg district. For this purpose, Taj will invest INR 100 crore in the first phase of the project. The Taj Group has taken 54.40 hectares of government land in Shiroda Velgarunder Vengurla taluka on a 90-year lease. Also, for tourists to easily access the district, Chipi airport in Sindhudurg is also being developed.

This project will attract domestic and international tourists to the Sindhudurg district. It will also generate large scale employment opportunities.

Apart from this, the state tourism department and Thriving Hotels Pvt Ltd. also signed an MoU. This MoU seeks to boost tourism in the Tadoba region in Chandrapur district. This endeavour will preserve the tiger reserve here.

“We are also working on caravan tourism, adventure tourism, and beach shack policy. Efforts are on to tie up with forest and water resource departments for eco-tourism, bird observation, trekking, cycling initiatives etc,” added Aaditya.

With respect to caravan tourism, the department has realised the immense potential of this sector in the post COVID era. Hence, MTDC has partnered with Motohom (Moving hotels on Wheels) to launch caravan services in the state.

Motohom presently has two types of caravans or camper-vans. It also has a minivan and a traditional motorhome ideal for small families. The minivan, a Toyota Innova redesigned, contains a repurposed trunk. It also has a rear passenger seat area that converts into a flatbed when required. One can cook meals while aboard this van and there is also a detachable sleeping space that can be fitted on the roof for more room. The large-sized camper-van contains all the amenities of a regular house including a terrace area on the roof. Both vehicles have GPS tracking, a waste disposal system, and circuit cameras for security.

To further boost tourism, the state has collaborated with the Mumbai Cricket Association (MCA) to give cricket fans a guided tour experience at the Wankhede Stadium.

Aaditya said, “We at the tourism department had requested MCA to work with us on opening up of Wankhede Stadium for a stadium experience tour to fans and tourists from around the world. They have agreed in principle to work together on the same.” 

Along with the tour, Aaditya further reveals plans to open a museum of ‘Indian Cricket’. He said, “The MCA has agreed for this as well, to be either in Wankhede or any suitable place. For most of us, cricket is a religion. Wankhede is where India won the World Cup. This truly shall be a place for not just tourists, but for devotees of cricket and their favourite players,” he added.

Safe reopening of destinations and hotels 

In view of the current pandemic, the Tourism Directorate of Maharashtra Government has issued a Standard Operating Procedure (SOP). This will ensure the smooth functioning of hotels, resorts, home-stay, B&B (bed and breakfast), and farm stay facilities. The SOP will be applicable in all areas of the state except containment zones.

According to the Mission Begin Again plan, the state government wants to resume the hospitality business in a safe manner. Hence, the SOP would be the guiding principle for the safe operations of tourism facilities. This will help curb the spread of the virus.

Valsa Nair Singh, Secretary (Tourism) of the State Government has informed the major hotel associations in the state about the SOP. Furthermore, the Directorate of Tourism through its regional offices will organise webinars with various representatives from the hospitality industry. These webinars will provide essential information on the implementation and execution of the SOP.

The SOP states the following – 

• Hotels and resort staff should check the body temperature of the tourists with thermal scanners
• Only those with no symptoms should be admitted inside the premises
• At all times, social distancing should be observed
• For contact tracing, tourist consent is essential

Paving the road ahead

To market its new initiatives, the tourism department is continuously looking at smart social media hacks . For eg., last month, the department held a contest on Facebook. The contest requested people to submit a tagline for Maharashtra tourism. It also conducted a photography and videography contest focused on showing the destinations in the state. 

Due to the pandemic, the tourism department had to cap administrative expenses at 75 percent of the budgeted amount. However, this hasn’t stopped Maharashtra tourism from identifying and recognising untapped opportunities for the post COVID era.

Maharashtra has an agro-tourism policy in place and several partnerships to boost tourism. Once travel resumes, the state will address the pent up demand effectively and swiftly. Formulations of new policies, and implementation of large-scale projects will hopefully if not cover the losses incurred, but at least halt the collapse of the tourism sector and in turn provide some relief to small businesses and tour operators. 

Also Read: Post-COVID Travel: Adventure Tourism To Make A Speedy Recovery

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Maharashtra’s Agri-Tourism Push: Over 500 farms recognised as agri-centres

Agri-tourism is the new buzzword among people who want to take a break from their regular city lives, but don't want the commonplace resort or adventure sport experience. the maharashtra government has recognised 500 farms as agri-tourism centers under its new agri-tourism policy..

By Jescilia Karayamparambil   November 2, 2022, 10:02:08 PM IST (Updated)

Image: Baban Vide

Image: Bharati Pardhe

• Volume 10, Number 3

Innovative Agrotourism Trends- Maharashtra State as a Model for Cross-Cultural Tourism in India

1 Dr. D. Y. Patil Vidyapeeth, Global Business School and Research Centre Pune, Maharashtra, India

2 MBA Department, Dr. D. Y. Patil Institute of Technology, Pune, Maharashtra, India.

Corresponding Author E-mail: [email protected]

DOI : http://dx.doi.org/10.12944/CARJ.10.3.15

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Both urban residents and farmers benefit from agro tourism. Farmers now have a second source of income, and family members now have a job opportunity. However, there are some issues with how such centers are being developed. Therefore, in order to advance and raise the income level of the farmers in Maharashtra, the government and other relevant authorities should try to support these activities. The study's goal was to investigate the difficulties that Konkan region agro-tourism centers faced 5 . It was noted that the Konkan division, the second-largest division in Maharashtra, has 33 agro tourism centers that have been successfully established (58.6 percent) Agro tourism businesses were established between 2008 and 2010, 22.2% of respondents were registered with the Maharashtra State Agro Tourism Co-operative Federation LTD (MART), but there was a lack of training for the industry (62.2%), poor communication skills (80%), a lack of coordination between the departments of agriculture and tourism (100.00%), and low levels of entrepreneurship (90.00%). (78 percent) 4 , utilizing a descriptive research methodology, primary and secondary data were collected using the questionnaire and observation as the main data collection tools. Journal articles, articles, websites, and other secondary data collection tools were used. 45 active agro tourism facilities in Maharashtra's Konkan region participated in the survey.

Agro tourism; Agribusiness enterprises; Cross-culture; Farmers; Maharashtra state

Current Development of Indian Agro –tourism industry

From a local to a worldwide level, the tourism sector is significant both economically and non-economically ways. The potential for agrotourism is limitless. India has a lot of possibility to explore its tourist potential and generate profitable returns from it. According to a private survey, Indian tourism is expanding at a rate of 10.1%, at the same time as global tourism is only expanding at a rate of 4% 2 . This indicates that Indian tourism is expanding at a rate that is 2.5 times faster than the global average.By adopting the concept of agrotourism, not only is the current growth rate sustained, but also this value-added contribution to future growth, particularly focusing on domestic tourism in addition to the package tourism, is made. Additionally, this would increase India’s tourism industry’s competitiveness on the world market.

Agro-Tourism: A New Tool for Socio-Economic Activities

Any rural individual farmer can launch an agrotourism business using his current resources as part of an innovative idea. Agrotourism facilities may be established by agricultural co-operative societies, non-governmental organizations, agricultural universities, and agricultural colleges in addition to individual farmers. Even community involvement is necessary for the success of agrotourism. Even Grampanchayats (Local Bodies), with the assistance of villagers and farmers, can launch such centres in their operational regions 1 . Agrotourism has a lot of potential in the current context because:

Agrotourism is a low-cost entryway.

An additional source of work and money for farmers who protest unpredictable revenue.

Urban residents who are concerned about their health and seek refuge in environmentally beneficial activities.

It satisfies interest in the farming sector and way of life.

There is a large need for healthy, family-friendly recreational activities.

Fosters an appreciation for and interest in nature.

It is a useful resource for fostering cultural change among urban and rural populations.

A novel approach to lessen disappointment with overcrowded cities and resorts.

Reminiscence of their farm-based origins.

The educational benefits of agrotourism.

Assists in lightening the load on other established tourist destinations.

The best resource for cross-cultural transmission, last but not least.

Objectives of the study

To analyze the trends in agro-tourism industry in the state of Maharashtra as a model for cross-cultural tourism in India

To recognize agro tourism as a cross-cultural trending instrument and to offer recommendations for presenting Maharashtra State as a “Model of Indian Agro-tourism.”

Hypothesis of the study

The level of awareness and both tourists and farmers have a positive relationship.

The level of entrepreneurial culture and both tourists and farmers have a positive relationship.

There is a positive relationship between bank loan interest and both tourists and farmers.

Research Methodology

Sources of data

The Maharashtra State Agro Tourism Co-operative Federation Limited (MART), Maharashtra Tourism Development Corporation Ltd. (MTDC), and Agro-Tourism Development Corporation’s records provided the study’s primary data and basic information (ATDC). The investigator then conducted one-on-one interviews with the owners of agro tourism centers after creating an interview schedule with goals in mind.

The following sources provided the secondary data and other pertinent information for the study:

Published studies, papers, and other data from various agriculture organizations.

Reference materials related to the topic published by various authors and organizations, including reports, bulletins, journals, and periodicals.

Taking part in training sessions, seminars, and workshops on the subject.

Locale of the study

The Konkan region of Maharashtra state served as the site of the current study.

Research design

The study’s research design was exploratory.

Selection of the respondents

Thane, Palghar, Raigad, Ratnagiri, and Sindhudurg districts are located in the Konkan region. The study covered each of Konkan’s five districts. Agro tourism facilities are located in the area and are registered with the Maharashtra State Agro Tourism Co-operative Federation Limited (MART), the Maharashtra Tourism Development Corporation Ltd. (MTDC), and the Agro-Tourism Development Corporation (ATDC). Agro tourism facilities are also operating in the area without being registered with any organization.

In order to identify the actual operational agro tourism centers, a pilot survey was conducted in five districts of the Konkan region: Palghar, Ratnagiri, Raigad, Sindhudurg, and Thane.

50 operational agro-tourism centers were chosen for the study from a list of well-functioning working agro-tourism centers that was created with the aid of the pilot survey. 45 respondents from five different districts were chosen at random to make up the sample.

Construction of Schedule

The scheduled structured interviews are used as a tool for data collection. An interview schedule was created with the study’s goals in mind.

Data collection was done using the personal interview technique.

Statistical analysis

Using parameters like frequency, percentages, mean, and standard deviation, the data were processed and tabulated.

Result and Analysis

Current agro tourism conditions in Maharashtra’s Konkan region

Maharashtra’s division-specific agro tourism destinations

Maharashtra’s division-specific agro tourism destinations (November, 2020) under the auspices of Maharashtra State Agricultural Tourism Cooperative Federation Limited (MART) 3

Table 1 and Fig. 1 were reviewed to determine the distribution of agro-tourism centers by division in the state of Maharashtra. Of the centers registered with MART, slightly more than two-thirds (58.6%) were located in the Pune division, and 21.1% were located in the Konkan division. Nasik came in second with 3.8 percent of the agro-tourism centers, followed by Nagpur with 11.5 percent, Amravati with 2.4 percent, and Aurangabad division with 2.21 percent. The highest number of active agro tourism facilities is 124, located in Pune division. With 33 successfully established agro tourism centers, the Konkan division of Maharashtra is the second-largest division.

Year of establishment

The data pertaining to the year of establishment of agro-tourism enterprises are given in Table 2.

As seen in Table 2 and Fig. 2, the majority of agro tourism businesses (44.4%) were founded between 2006 and 2007, 22% between 2008 and 2010, 13.3% between 2005 and 2006, and 8.8% between 2001 and 2005 and 1970 to 1990, respectively.

This business gained traction after the Agro-Tourism Development Corporation (ATDC) was founded in 2005 and the Maharashtra State Agro Tourism Co-operative Federation Limited (MART) in 2008. The agro-tourism concept began to gain popularity as a result of the federation’s efforts in both areas, particularly in promoting the concept in urban areas and providing training to farmers regarding agro-tourism.

Agro-tourism center registered under organization

The first state in India to introduce agro tourism was Maharashtra. Numerous societies, organizations, and NGOs working on agriculture tourism in the Maharashtra state have received official recognition from the Maharashtra government. Table 3 displays the distribution of respondents by the organization that their agro-tourism centre is registered with.

The Agro Tourism Development Corporation (ATDC) and the Maharashtra State Agro Tourism Co-operative Federation LTD respectively registered 38.0% and 33.3% of the respondents, respectively, according to Table 3 and Fig. 3, respectively (MART). Only 40% of respondents were registered with the Maharashtra Tourism Development Corporation, however (MTDC)

Agro tourism centers have been established by farmers in the Konkan region and throughout the state as a result of the MTDC and ATDC initiatives to launch the Mahahraman scheme and Agro Tourism Vistar Yojana, respectively. With the primary goal of coordinating the activity of planning, financing, marketing, and liaison with various state and central governmental agencies, MART is similarly working on the agricultural tourism line.

Challenges faced by the agro-tourism center owner for running agro-tourism center

The following are some of the main obstacles or roadblocks to the proper development of agro tourism enterprises:

According to Table 4, the owner of an agro-tourism centre faced challenges such as a lack of training in agro-tourism (62.2%), poor communication skills (80%), a lack of coordination between the agriculture and tourism departments (100.00%), low awareness of agro-tourism among farmers and tourists (48.8%), a low level of entrepreneurial culture (78%).

Maharashtra’s Konkan region is experiencing rapid growth in agro tourism 6 . Despite this, there are obstacles preventing Maharashtra’s agro-tourism industry from developing further. Here are a few of them

Weather conditions

Orientation issues in customer communications and marketing fragmented and less productive land

Lack of understanding of government agricultural policies and programmes

Fewer visitors are drawn to the agro tourism centre.

Table 1: Maharashtra’s division-by-division distribution of agro tourism destinations (December, 2019) Licensed by the Maharashtra State Agricultural Tourism Cooperative Federation Limited (MART)

Table 2: Distribution of the agro tourism destinations based on the founding year.

Table 3: Distribution of the agro tourism centers according to the organization that each one is registered with

Table 4: Distribution of the respondents in accordance with the difficulties the owner of the agro tourism centre has in operating the centre

  The findings regarding the difficulties faced by the proprietor of an agro tourism facility are shown in Table 4.

Table 5: Hypothesis Testing

The significant values 0.03, 0.02 and 0.01 respectively which is less than standard significant value of 0.05. Hence, it is proved that there were positive and significant relationships founds. According to table 5, the current study’s hypotheses are accepted and the null hypothesis is rejected.

In summary, agro tourism is beneficial to both traditional and contemporary agricultural activities. Farmers now have the chance to use the available resources in a diversified and creative manner. Both farmers and tourists benefit from it, which is a win-win situation. By creatively utilizing the resources at their disposal, farmers can increase their income, and tourists can affordably enjoy rural life and nature. Additionally, the growth of agro-tourism is advantageous for the villages. A few instances of agro tourism in the Maharashtra district’s Konkan region. Agro tourism has been demonstrated in Raigad, Ratnagiri, and Sindhudurg to benefit a village’s overall social and economic development in addition to the development of its farmers. Despite the fact that agro tourism is expanding, government support through appropriate and favorable policies for its development is still lacking. As a result, the government should give Maharashtra’s agro tourism industry priority through appropriate policy measures.

To promote and spread the idea of agro-tourism as an easily adaptable and implementable business for farmers in India, a proper business model is required. All of the aforementioned issues can be resolved, and agro tourism can be introduced gradually and piecemeal. It all depends on the farmers’ determination and the effective marketing techniques used to sell the idea to weekend visitors.  

Acknowledgement

There is no any the funding sources to conduct this research

Conflict of Interest

There is no any conflict of interest including any financial, personal or other relationships with other people or organizations that can influence their work.

Funding Sources

There is no funding sources

• Deepika Chadda (2012). Socio-economic implications of agri tourism in India. International Conference on Innovation, Trade and Economics– ICITE. Hong Kong: International Economics Development and Research Center, 151-155.
• Hamilpurkar, S. (2012). Agritourism in Karnataka: Issues, constraints and possibilities. International Journal for Research in Commerce, Economics and Management, 2(7): 106-112.
• Haque, Md. A. and Islam, F. (2015). Problems and prospects of tourism industry at Sylhet region in Bangladesh. IOSR Journal of Research and Method in Education, 5(5): 23-32.
• Jagtap, M. D., Nichit, M. B. and Benke, S. R. (2010). Agro-tourism: the performance, problems and prospects for the farmers in Maharashtra. International Journal of Commerce and Business Management, 3(1):153- 156
• Sengar Priya (2017). Prospects of women entrepreneur’s challenges and their problems in Rajasthan (India). International Journal of Multidisciplinary Research and Development, 4(11):168-172.
• Shinde, H. R. (2019). Performance of agro tourism centers in Ratnagiri district (M.S.): an economic analysis. M.Sc., (Agri.) Thesis Dr. Balasaheb Sawant Konkan Krishi Vidyapeeth, Dapoli, Maharashtra

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FESTIVALS AS AGRI TOURISM ATTRACTIONS: A STUDY ON MAHARASHTRA

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Maharashtra as a state has got huge potential in developing different, niche and special forms of tourism products. Agri Tourism is one such form of tourism which is gaining popularity in the state like never before. Maharashtra also houses so many traditional and cultural festivals peculiar to the origin of the state and its unique culture. All these festivals may not be even known to the people staying in the other parts of the country. This study is an exploratory study on the different cultural festivals of Maharashtra, and how these festivals can be amalgamated with the existing and growing form of Tourism in the state-Agri Tourism.

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