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Image library

  • Research and publications

The Department’s image library for Environment and Heritage gives you access to nearly 30,000 images.

Gorge Hakea, Hakea fraseri

Register now to get the most out of the image library

Visit the online image library.

The Environment and Heritage image library has an extensive collection of images, of which nearly 30,000 are publicly available for anyone to search.

If you would like to order images, you will need to register with the image library.

Orders assessed as being for appropriate non-commercial purposes will generally be approved and fulfilled with no fees payable for the images. Order approval is at the discretion of the Image Library Administrator.

Image library help

Help centre, national parks, image formats, image library help centre.

If you click on the blue Help Centre tab on the right-hand side of the image library screen, a searchable help pane will display. You can type in your own search term, or select a help topic from the list of suggestions, for example:

  • How to register
  • How to search
  • How to order and download
  • How to use a Teambox
  • Reset password

Image Library Help Center

NSW national parks images

The image library does not contain images of every national park and nature reserve.

To see if there are any images available for a particular national park, click in the search bar on the image library homepage to display a list of albums.

Scroll down and click on the 'national parks' album category, and you will see a list of all national parks and nature reserves for which there are images available in the image library. This is also a useful way to check the spelling of individual national parks.

Click on the album for your national park of interest.

You can also enter the name of your national park of interest directly into the search bar.

What image format should I select?

It depends on the purpose for which you want to use the image. Possible image formats, in increasing order of size, are:

  • very low resolution for PowerPoint or mock-ups: 72 dpi
  • low resolution for PowerPoint or mock-ups: 72 dpi
  • small high resolution A6: 300dpi RGB
  • medium high resolution A5: 300dpi RGB
  • large high resolution A4: 300 dpi RGB

If you want an image for a PowerPoint presentation, a web page or publication mock-up, your best choice is a low resolution 72 dpi (dots per inch) format.

If you want an image for a printed publication, select a high resolution 300 dpi RGB (red green blue colour schema) in the appropriate size.

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nsw tourism image library

Five unique ways to explore The Hunter

From hot-air balloons to Segway rides, here’s how to see the Hunter Valley from all angles.

nsw tourism image library

Mia Freedman Announces SXSW Sydney Session with Naomi Watts: Menopause and Midlife: A Springboard for Reinvention

Naomi Watts, actress and Founder of STRIPES, brings her expertise, personal stories, and knowledge to SXSW Sydney.

nsw tourism image library

Find joy on a Port Macquarie road trip

Take a relaxing, rewarding road trip along the Legendary Pacific Coast Drive, from Sydney to Port Macquarie.

Vivid Sydney 2024 Program Unveiled

Vivid Sydney, the Southern Hemisphere’s largest multi-artform festival, has unveiled a captivating program for 2024

Destination NSW Media Centre

Get the latest news on New South Wales destinations, experiences and events. You can also find inspiration in the form of story ideas, editorial-ready features and curated visual assets.

Featured story ideas  

nsw tourism image library

A perfect weekend in the Southern Highlands

Food & Drink 6 days ago

Less than a two-hour drive from Sydney, the Southern Highlands makes a lush escape to relax and recharge.

Road Trips Arts, Culture and Heritage Nature & Adventure Food & Drink Country & Outback

nsw tourism image library

Sip your way through NSW's wine regions

Cycle, tour or soar above vineyards in a hot-air balloon or helicopter to take in NSW’s diverse wine regions.

Country & Outback Hunter Snowy Mountains

Nature & Adventure Food & Drink Hunter

nsw tourism image library

A first-timer’s guide to Vivid Sydney

If you haven’t visited Vivid Sydney before (or need a refresher), read on.

Arts, Culture and Heritage Sydney

Latest news  See all   

nsw tourism image library

An All-New Light, Laser and Sound Experience - Dark Spectrum: A New Journey - Illuminates Vivid Sydney 2024

Dark Spectrum: A New Journey reawakens beneath the streets of Sydney from 24 May to 15 June as part of Vivid Sydney.

nsw tourism image library

Record-breaking year for NSW as visitor expenditure soars past $50 billion

The NSW visitor economy has surpassed $50 billion in expenditure for the first time in history.

nsw tourism image library

What's New in NSW – March 2024

The start of autumn welcomes luxurious new lodgings, therapeutic experiences and sweet delights across NSW.

nsw tourism image library

Work with us. We are here to answer your questions, keep you up to date with the latest travel experiences and help support your story needs.

Contact our team

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Media Centre

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Content Library

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Business support

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Content Library Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.

Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.

Destination NSW marketing resources to help with promotions, including our brand guidelines, industry toolkits, campaign logos and images.

Destination NSW is the lead agency, champion and voice for the visitor economy within the NSW Government.

nsw tourism image library

For NSW to be the premier visitor economy in the Asia Pacific by 2030

To deliver economic and social benefits to the people of nsw by growing the visitor economy.

Established under the Destination NSW Act 2011 as the lead Government agency for the NSW tourism and major events sector, Destination NSW’s charter is to achieve economic and social benefits for the people of NSW through the development of tourism and the securing of major events.

Destination NSW is governed by an independent chairman and a Board of Management. The Minister directs Destination NSW in accordance with the Destination NSW Act 2011 and the NSW Government is represented on the Board by the cluster Secretary.

Strategies & plans

Destination NSW’s strategy and planning is directed to promote the sustainable growth and development of the visitor economy in NSW.

Destination NSW was established as a statutory authority in July 2011 and brought together four organisations: Events NSW, Tourism NSW, the Homebush Motor Racing Authority and the Greater Sydney Partnership. The organisation is required to report to Parliament, the NSW Government and general community on its activities.

Destination Networks

The NSW Government established the Destination Networks in 2016, following a review of regional tourism, to improve regional stakeholder engagement and better support the visitor economy of regional NSW.

The Sunrise State

Destination NSW commissioned an artwork as a symbol of its enduring partnership with NATOC and an acknowledgement of the contribution Aboriginal culture makes to the growth and sustainability of the NSW visitor economy.

Our policies

The Public Interest Disclosures Act 2022 (PID Act) came into effect on 1 October 2023 and affects every public sector worker in NSW including non-government organisations that provide services for a government agency.

Effective governance relies on those who work in the NSW public sector (public officials) speaking up when they witness, or otherwise become aware of, wrongdoing in the public sector. Read more about the PID Policy below.

Access to Information

On 1 July 2010, new right to information legislation came into effect, replacing the former Freedom of Information law.

The new law:

  • creates new rights to information that are designed to meet community expectations of more open and transparent government
  • encourages government agencies to proactively release government information.

How can I access government information?

The four pathways open to you to access government information are:

  • Mandatory Open Access Information
  • Proactive Release
  • GIPA Informal Request
  • GIPA Formal Request

A valid formal application for access to information must:

  • Be in writing
  • State that it is made under the Government Information (Public Access) Act 2009 (NSW)
  • Have an Australian postal address for return correspondence
  • Provide enough details to help Destination NSW identify the information the applicant wants
  • Enclose the application fee of $30
  • Complete and submit an application form

Information about the process, review rights and access to the application form is available on the Information and Privacy Commission (IPC) website .

If you require additional information or wish to lodge an access application, please contact us by emailing [email protected] or call 02 9931 1111.

You can also write to the:

Right to Information Officer Destination NSW Level 2, 88 Cumberland Street Sydney NSW 2000

Further information regarding lodging an access application is located in the Destination NSW Agency Information Guide  pages 9 and 10.

You can find out more about your right to information and new ways to access NSW Government information on the Information and Privacy Commission (IPC) website .

Our websites cover up-to-date information on the events and experiences in and around Sydney and regional NSW, suggestions on visitor itineraries, plenty of recommendations for activities, attractions and experiences industry news and resources.

Contact us for more information about marketing, partnerships, working with Destination NSW or industry advice.

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24,969 New South Wales Tourism Stock Photos & High-Res Pictures

Browse 24,969 new south wales tourism photos and images available, or start a new search to explore more photos and images..

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Feel NSW

Visitnsw Home Page

Nsw, australia.

Welcome to New South Wales – a place to feel free, feel alive, feel new. As the official tourism, destinations and events website, let us inspire your next travel tale.

Follow rainforest birdsong to thundering waterfalls. Glide down glittering snowfields or slip into the silken sea on a white-sand beach. Taste world-class wines, ocean-fresh oysters, juicy cherries and fragrant truffles on meandering road trips. Connect with outback stories, making new friends along the way. So, where to first?

Places to go

Lowe Wines in Mudgee

Country NSW

Hot air ballooning in the Hunter Valley

Hunter Valley

Three Sisters - Blue Mountains

Blue Mountains

Hyams Beach in Jervis Bay - South Coast. Credit: Jordan Robins

South Coast

Toowoon Bay - Central Coast

Central Coast

Kangaroos at Emerald Beach during sunrise, Coffs Coast

North Coast

Spectacular outback landscapes showcasing the Walls of China in the World Heritage Mungo National Park

Outback NSW

Sunrise at Australian Highest lifted point, Thredbo

Snowy Mountains

Capella Lodge - Lord Howe Island

Lord Howe Island

Sydney Opera House

Must-see events

Start planning your autumn getaway.

The Pool of Reflections in the River Cave, within the iconic Jenolan Caves - Credit: Timeless Creations - Jenolan Caves Reserve Trust

NSW's most spectacular caves

Fiery autumn leaves on trees lining a quiet street in Mount Wilson, Blue Mountains

Where to embrace NSW's autumn colours

Forget Me Not Farm, Coopers Shoot

The most charming farm stays in NSW

Gibraltar Range National Park at Gibraltar Range, Outback NSW

10 captivating landscapes in inland NSW

European bistro style dish at Muse Kitchen, Pokolbin

Regional restaurants worth travelling for

Gaia Retreat and Spa at Ballina in Byron Bay, North Coast

13 of the best wellness escapes

Have you ticked off these nsw bucket-list experiences.

Snorkelling at Lord Howe Island

Snorkel the world’s southernmost coral reef

Walk through the world’s most ancient open caves.

Couple watching the sun set at the summit of Mount Kosciuszko in Kosciuszko National Park

Stand atop Australia’s highest peak

Spectacular outback landscapes showcasing the Walls of China in the World Heritage Mungo National Park, Outback N

Step back in time at Mungo National Park

Couple enjoying a sandboarding experience at Stockton Sand Dunes located in the Worimi Conservation Lands

Surf the largest sand dunes in the Southern Hemisphere

Warrumbungle National Park

Stargaze at the country’s first Dark Sky Park

tour with Dive Jervis Bay - South Coast

Get up close to humpback whales during the annual migration

Tourists watching the Scenic Railway train descending the Jamison Valley at Scenic World, Katoomba in the Blue Mountains

Ride the world’s steepest railway

Views of Kanangra-Boyd National Park, Blue Mountains

Marvel at NSW’s six UNESCO World Heritage Sites

Friends enjoying wine in the vineyard at Hope Estate, Hunter Valley

Sip your way through Australia's oldest wine region

Hyams Beach in Jervis Bay - South Coast. Credit: Jordan Robins

Sink your toes into the whitest sand in the world

Aboriginal Smoking Ceremony, Wilcannia

Learn about Aboriginal culture with a guide

Dolphin Swim Australia, Port Stephens - Credit: Dolphin Swim Australia

Go diving with turtles, seals & dolphins

Enjoying the outdoor bath at Sierra Escape - Mudgee

Go off-grid on a glamping retreat

Sunrise at Curracurrong Falls and Eagle Rock in the Royal National Park, Sydney

Chase NSW's most incredible waterfalls

Water plume spouting from the Kiama Blowhole, Kiama

Get soaked by the largest blowhole in the world

Latest articles view all.

The Big Banana Fun Park - Credit: Gethin Coles | The Big Banana Pty Ltd

20 of NSW’s most iconic ‘Big Things’

Woman enjoying Bubbletent Australia's outdoor bathtub with scenic views, Capertee Valley

A wellness guide to the Blue Mountains

Girl eating dragonfruit at Tropical Fruit World, Duranbah

Top food adventures for kids in Sydney and NSW

It’s time to hit the road. Our trip planner and interactive map lets you explore the wonders of NSW from coast to country.

Go north along the Legendary Pacific Coast

Grand Pacific Drive

Beaches and national parks on the Grand Pacific Drive

Scenic shot of Dangar Falls, near Dorrigo, North Coast

Chasing waterfalls in lush rainforest

Barrels in Lowe Wines - Mudgee, Country NSW

Gourmet delights on a country Food and Wine Trail

Fur seal swimming around Montague Island, Narooma, South Coast

Follow the coast from Sydney to Melbourne

Sunset Strip in Lake Menindee

Outback adventures on the Darling River Run

More about new south wales.

The most visited state in the nation is home to Sydney , Australia’s most beautiful capital city. There are transport options from Sydney to the marvellous destinations and fun adventures in the regions. There are trains and coaches, as well as flights from Sydney Airport to many regional airports.

What about getting to an island paradise? The UNESCO World Heritage-listed Lord Howe Island is only a short plane trip from the mainland. A top destination all year, the island is home to the world’s most southerly coral reefs, as well as lovely beaches and great fishing, snorkelling and diving.

Wondering where to stay in NSW? Then search the accommodation on the website. There are options to suit various budgets, including camping and caravanning, B&Bs, classic pubs, motels, heritage guesthouses and farm stays, as well as eco-retreats, luxury hotels and spa resorts.

The following pages will also help you plan your holidays, short breaks and weekend escapes:

  • Places to stay
  • Things to do
  • Places to visit
  • Hire cars, kayaks and other things

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Destination NSW acknowledges and respects Aboriginal people as the state’s first people and nations and recognises Aboriginal people as the Traditional Owners and occupants of New South Wales land and water.

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VisitNSW.com is the official tourism site for Destination NSW. © Copyright 2024 Destination NSW. All rights reserved

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Image and Video Requests

The Destination NSW Content Library is a resource of inspiring NSW content for media and industry access for the purpose of promoting NSW tourism experiences.

The DNSW Content Library houses a collection of images, videos and editorial content showcasing destinations and experiences across Sydney and all regions of New South Wales.

It provides the tourism industry, travel media, government agencies and select commercial partners with a range of free assets that can be used to promote New South Wales as a travel destination.

There are over 25,000 images of NSW destinations, experiences and events in both city and regional locations, as well as high-definition footage and editorial copy.

Register for the Content Library to search and download ready-to-use digital files.

All assets must be used in accordance with our  Terms & Conditions .

To register or login, go to  content.destinationnsw.com.au  

Download our user guide:  How to Access the Content Library  (PDF 431 kb)

If you need additional assistance or wish to request an image, video or story not in the content library, please email a member of our Editorial and Content Team:  [email protected] .

Imagine ... the Wonder of Picture Books

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Orange Visitor Information Centre

The Orange Visitor Centre - for maps, brochures, itineraries and tours, the friendly and knowledgeable staff provide information on accommodation, dining, attractions and events.

Orange Visitor Centre

About this location

Corner of Peisley Street, 151 Byng Street, Orange NSW 2800

  • Welcomes people with access needs, contact venue/organiser for details
  • Booking/Tour Desk
  • Cafe/Kiosk/Restaurant
  • Coach Parking
  • Public Toilet
  • Shop / Gift Shop
  • Electric Vehicle Charging Point

Contact details

Image gallery.

Orange Visitor Centre

Orange Visitor Centre

Orange Visitor Centre

Orange Visitor Centre Interior

This website contains information about products and services supplied by third parties and links to other websites. The information on this website and the links to other websites are provided as a general reference source only. All information on this website and links to other websites are provided “as is”, with no guarantee of completeness, accuracy, timeliness, fitness for purpose or of the results obtained from using this information. The information on this website and the links to other websites do not constitute or imply any endorsement or approval by the State of New South Wales of the information or the material at those websites, or any associated organisation, product or service. The information on this website and the links to other websites are provided on the understanding that the State of New South Wales is not providing professional advice on a particular matter.

Please see https://www.nsw.gov.au/disclaimer for more information.

Mitchell Library exterior

Everything you need to know to plan your visit to the Library.

Getting here

Discover the best ways to travel to the Library, including public transport, places to park a car and where to leave a bike.

nsw tourism image library

Access at the Library

Information about accessible entrances, getting to the Library reading rooms, accessible toilets, wheelchairs, tours, phones, hearing loops. 

People walking past NSW State Library sign

Opening hours

Find out when you can visit different parts of the Library on each day of the week.

Visiting the reading rooms

Free wifi and use of computers, printing, study rooms you can book, lockers are some of the facilities available in the reading rooms. 

Spaces for reading, research and study

Two clients studying at a desk in the Governor Marie Bashir Reading Room

Marie Bashir Reading Room

Visit this reading room to use the collections, get help with your research, work on a group project or find a place to study.

Clients studying in the Mitchell Library Reading Room

Mitchell Library Reading Room

Visit this light-filled space to study, browse the shelves or use the Special Collections area.

Mitchell Library Reading Room from above with bookcases and desks

Special Collections area

Visit this area to use original and rare printed material, including items that are unique, irreplaceable or fragile.

Group of people sitting at table who are working together on laptop in a study room

Study rooms

Book one of these rooms when you want to study in a small group or on your own without being disturbed.

Men and women reading in large plush room

Friends Room

Friends of the Library can use this beautiful heritage lounge to read and relax.

The Children's Library

The Children’s Library

A space for young visitors to discover and enjoy the magic of books, for readers up to 16 years old.

child playing

Drop in to this vibrant space to enjoy books, games and activities curated for children under 5-years-old.

Gallery and exhibition spaces

Five women looking into an exhibition case of objects

What's On

Find out all the latest exhibitions and events here.

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The Shakespeare Room

Visit a hidden corner of Tudor England in Australia.

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Captions and audio guide

Read captions and listen to the curators talk about collection items on display in the galleries. 

Eat, drink and shop

Coffee in red cup

Library Cafe

Enjoy lunch or a snack in the Library Cafe located near the Macquarie Street entry.

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The Library Shop

Visit the Library Shop onsite or online.

The Library Bar

The Library Bar

In your language.

The Library offers a number of resources in other languages.

  • Language Dictionaries
  • Multicultural magazines and Newspapers
  • Improve your English
  • Language keyboards (on-screen)
  • Legal information
  • Drug and alcohol information
  • Essential Government information 

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  • Public Item Group

Bike Riders and Infrastructure

Sydney ferry wharves, sydney metro passengers, transport for nsw creative assets library.

Transport pays respect to Elders past and present, and recognises and celebrates the diversity of Aboriginal peoples and their ongoing cultures and connections to the lands and waters of NSW.

Aboriginal and Torres Strait Islander people should be aware that this website may contain images, voices or names of deceased persons in photographs, film, audio recordings or printed material.

The Transport for NSW Creative Assets Library contains a vast collection of images, campaign assets and videos showcasing what we do at Transport for NSW. It reflects the lived and shared experiences of our people and place.

The Creative Assets Library provides our staff, government agencies and selected partners with a range of assets that can be used to communicate what we do at Transport.

Register to search, select and download digital files that are ready to use.

All content must be used in accordance with our  Terms and Conditions.

  • Contributor Guide
  • CAL Guidelines
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Tourism Australia Staff Conference, December 2022 © Tourism Australia

Our Organisation

Goat Island, Sydney Harbour, New South Wales © Destination NSW

Our Careers

Kangaroo at Crowdy Bay National Park, New South Wales © Tourism Australia

Tourism Statistics

Balloons and arboretum, Canberra, Australian Capital Territory © VisitCanberra

Industry Resources

Arkaba Walk, Flinders Ranges, SA.

Media Resources

Sydney, New South Wales © Tourism Australia

Travel Trade Hub

Cape to Cape Track, Margaret River, WA © Tourism Western Australia

News Stories

Murrays Beach, Jervis Bay, New South Wales ©  Destination NSW

Newsletters

Destination Australia Conference 2020 © Tourism Australia

Industry Events

Dreamtime 2017, Brisbane, Queensland © Tourism Australia, Remco Jansen

Business Events

Russell Falls, Mt Field National Park, Tasmania © Tourism Australia

Image guide

How to take the best images for your business

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Learn how to take the best images for your business.

PDF

Tourism Australia's Images Guide

How to capture the best photos for your tourism business

Understanding the importance of compelling imagery, gearing up with the right equipment, seeing the world through the eyes of your guests, finding your businesses’ aesthetic and showcasing the story, using editing software to make good photos great, adjusting the focus for different platforms, putting your new pictures to work, photo and video content.

Cradle Mountain, Cradle Mountain-Lake St Clair National Park, TAS © Pierre Destribats

Cradle Mountain, Cradle Mountain-Lake St Clair National Park, TAS © Pierre Destribats

Since the invention of modern photography, tourism and cameras have gone hand in hand. So, if you want to win the hearts and minds of holidaymakers, capturing brilliant photos needs to be at the top of your to do list. From choosing the right equipment to creating content that’s fit-for-platform, we’ve covered everything you need to know about creating next-level visuals for your tourism business.

Selling your services with captivating visuals can be the secret ingredient to boosting your digital presence, whether you’re using them to give a facelift to your social media channels or to inspire instant FOMO and drive more bookings. Strong imagery is also essential when it comes to establishing your business as trustworthy and professional, not to mention providing travel media and third-party directory sites like ATDW with the best possible assets to promote your service offering. 

But, while taking high-res photos in the age of smartphones is simple, making the photos work hard for your business is a far more complicated task. Thankfully, we’ve outlined five simple steps you can take to capture your business’s best side.

Forming a full picture with a mood board

Before you start snapping, take some time to research and build out a mood board of visual ideas. Looking at social media can be a brilliant source of inspiration for your own photo content.

1. Visual content Take note of how photos are framed and what attracts the most attention.

2. Aesthetic Styles Find aesthetics and photo styles that fit with your vision, brand and type of experience.

3. Relevant hashtags Look at relevant hashtags on Instagram to find similar businesses or attractions. You can also see what scenery is most loved by visitors of your area.

4. Rule of thirds Frame your own photos using the  'rule of thirds' .

Framing tip: A general rule of effectively composing a shot is called the rule of thirds. Essentially, by looking at an image through a grid and splitting it into nine segments using three vertical and three horizontal lines, you can work out how to draw attention to the intended focal point of the photo. The eye is drawn to intersections on this grid, rather than the centre of the image, so you should align the subject of a photo to those intersections for the most impact. Best of all, most mobile camera apps can overlay this for you!

Lizard Island, Great Barrier Reef, QLD © Tourism Australia

Lizard Island, Great Barrier Reef, QLD © Tourism Australia

Overland Track walk, Mount Pelion Wes, Cradle Mountain-Lake St Clair National Park, TAS © Tasmanian Walking Company/Great Walks of Australia

Overland Track walk, Mount Pelion Wes, Cradle Mountain-Lake St Clair National Park, TAS © Tasmanian Walking Company/Great Walks of Australia

Most of us carry a high-quality camera in our pockets these days, which is great for businesses who operate on a tight marketing budget and can’t afford professional camera gear. That said, there’s no smartphone substitute for the quality of a DSLR camera, a tripod and someone who knows how to use them. If you’re new to the world of digital photography, understanding these key principles will help you get started:

Scenic helicopter flight, Broome, WA © GoPro/Tourism Australia

Scenic helicopter flight, Broome, WA © GoPro/Tourism Australia

Focus  is the adjustments you make to the lens to find the best resolution, sharpness and contrast for what you’re trying to photograph. You can do this in manual mode by twisting the lens, but don’t be afraid to use auto mode and let your new piece of equipment do the heavy lifting for you! Zeroing in on your chosen subject manually can take time and practice, so switch your camera to autofocus (AF) on the lens to save time and effort.

Exposure  is the amount of light that reaches your camera sensor or film. Put simply, it determines how bright or how dark your pictures appear. To adjust the exposure, there are two settings you can use:

Aperture  determines the size of the hole that lets light into the camera. The larger the hole, the more light you’ll have. The smaller the hole, the less light you’ll have.

Shutter speed  determines the amount of time your camera’s sensor is exposed to light. The slower the speed, the more light you’ll have. The faster the speed, the less light you’ll have.

Balancing your aperture and shutter speed settings is the best way to get the right exposure in frame, but don’t worry if you don’t nail it on your first try – you can always use editing software to get the perfect amount of light in your photograph after the fact. 

Once you’re comfortable with the basics behind the lens, don’t forget to focus on other key variables that can impact your photo, like lighting. Whether it’s natural or artificial, professional lighting can make a world of difference when people are buying with their eyes. If you can’t afford to go pro, check out these great DIY suggestions for capturing your services and experiences in their best light – and on a budget. 

Once you’re comfortable with the basics behind the lens, don’t forget to focus on other key variables that can impact your photo, like lighting.  

Taking the best images for your business © Tourism Australia

Taking the best images for your business

Too often tourism businesses rely on the same tired and outdated photos to promote their services. And with social media transforming every tourist into a semi-pro photographer, there’s nowhere for low-quality imagery to hide. Luckily, you can let your guests guide what makes your business uniquely spectacular. 

Instagram reigns supreme for photo-based social media, so use it to your advantage. Not only can you use Instagram to research scenes and angles for your professional photos, but if you ask for signed permission, you can use User Generated Content (UGC) to promote your business.

Start by politely contacting the photographer to say how great their tagged or hashtagged photos are, then ask if they’d grant permission for you to republish it on your website or social channels with credit. Most people will be proud that their photo is good enough for you to want to feature it! 

Travellers don’t often view photos in isolation when they’re shopping for their itineraries. People want to be told a story through visuals and, for that to happen, your photos need to be considered as a series – not just individual shots. Capturing an aesthetic and visual narrative that authentically speaks to the experience of your offering will drive more bookings. 

Once again, Instagram is your best resource for research. Social media content experts place a lot of importance on maintaining a consistent visual identity on a business’s Instagram feed to avoid disrupting the magic of brand perception. And this same type of visual positioning can help you select which photos to use and how you showcase your experience. 

For some inspiration, check out the photos on Tourism Australia’s official Instagram account. Our aesthetic isn’t city life, food and galleries (though we love those too!), it’s breathtaking natural Aussie wonders and wildlife that tell our story and position Australia as the most desirable destination on earth. 

The beauty of digital photography is the ease of which it can be manipulated in programs like Photoshop, giving it a professional edge and touching-up any imperfections. Adjusting lighting issues, removing unwanted background clutter or brightening dulled-out colours are just some examples of post-editing fixes. Learning image editing software will help you maintain your businesses’ visual aesthetic and allow you to whip up great digital and social content on the go.

Swimming with the sea lions, Baird Bay, SA © Caroline Fisher

Swimming with the sea lions, Baird Bay, SA © Caroline Fisher

Just like learning how to use a DSLR, editing is an art unto itself and you may want to pay a professional to apply the finishing touches. But if you have a good eye, it’s a great skill to learn – and even the basics of digital photo editing can help you improve the visual identity of your business significantly.

Every digital medium has a different set of specifications and best practices for photography and visual assets. For example, Instagram photos are different from those you’ll take for your website or brochure. Set aside some time to Google the recommended specs for photos on different platforms and determine how you can adjust the same photo for use across your different marketing channels. 

If you don’t have a graphic designer at your disposal, one great free-to-use resource is Canva, which offers social media and print friendly templates. You can drag-and-drop in your own images  – as well as adding ready-made frames, illustrations, shapes and fonts  – to help give your photos and marketing materials a professional finish without the price tag.

Ready to start snapping? From grabbing the right gear to applying the finishing touches, you have everything you need to level up your digital presence with top-notch photography. If you’re ready to put your new content to work, check out our social media guide to discover how you can build an always-on strategy for your brand – plus handy tips on how to get your photos featured on Tourism Australia’s official channels and seen around the world!

Morphett Street, Adelaide, SA © Michael Waterhouse

Morphett Street, Adelaide, SA © Michael Waterhouse

Art Gallery of South Australia, Adelaide, SA © South Australian Tourism Commission

Art Gallery of South Australia, Adelaide, SA © South Australian Tourism Commission

For more tips, visit the  Industry Resources  section or reach out to us at  [email protected] .

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The Arkaba Walk, Ruger's Hill, Flinders Ranges, SA © Tourism Australia

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Acknowledgement of Country

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We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

*Disclaimer:  The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

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Exmouth and the coral coast, esperance and the golden outback, perth and surrounds, margaret river and the south west, aquatic and coastal, food and wine, nature & wildlife, welcome to the tourism western australia library.

The Tourism Western Australia Library houses a collection of images, videos and stock footage showcasing destinations and tourism experiences in Western Australia. It also contains logos, graphics and other branding tools. The library aims to provide the tourism industry, travel media, state government agencies, convention and event agencies with a range of visual assets that can be used to promote Western Australia as an extraordinary holiday destination.

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Theme: food and drink, theme: outdoor and adventure, theme: arts and events, theme: heritage and culture, region: east coast, region: north west, region: hobart and south, region: launceston and north, welcome to tourism tasmania's visual library.

Tourism Tasmania provides a range of images and video for use by media and the travel industry for the promotion of Tasmania as a destination. Once registered, the library will allow you to search, select and download digital files.

All orders are subject to approval by Tourism Tasmania and may take up to one business day. Fees and copyright restrictions may apply.

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Hornsby Shire is famous for its bushland and waterways. Along with vibrant commercial centres, many sporting facilities and parks, Hornsby Shire is a great place to live!

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Hornsby Shire Council is directly responsible for 2,000 hectares of bushland. Council manages policies and strategies as well as operate programs to ensure that our bushlands and waterways and the flora and fauna that live in them are protected.

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Hornsby Shire offers a wide range of opportunities for investment, with a highly-skilled local labour force and a business-friendly Council.

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Visit the 2024 Remagine Art Prize exhibition to explore the 'Crossroads of Consumption'

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Over 60 unique artworks focusing on sustainability, waste and the environment have been shortlisted in Hornsby Shire Council’s 2024 Remagine Art Prize. The finalist works of Digital Art Stills, Sculpture, Mixed Media, Painting, Photography, Drawing, Ceramics, and Printmaking will be on exhibition at the Wallarobba Arts and Cultural Centre, Hornsby from 10 May to 26 May.

Hosted by Hornsby Shire Council in partnership with the Hornsby Art Society since 2009, the Remagine Art Prize challenges artists to create works in response to the waste and overconsumption crises. This year’s theme,  Crossroads of Consumption invited artists to explore how our everyday consumption can be reduced to limit the impacts of waste and climate change.

“I would like to congratulate all the finalists for their inspiring and thought-provoking artworks and their passion for sustainability and the environment,” said Hornsby Shire Mayor The Hon Philip Ruddock AO. “The artists have captured the urgent issue of overconsumption beautifully through their masterful expressions.”

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“Hornsby Shire Council is committed to preserving our beautiful natural environment for future generations and the Remagine Art Prize emphasises how we all can do our part to reduce waste and live more sustainably.”

This year’s esteemed panel of judges are curator  Sheona White,  contemporary Australian multidisciplinary artist,  Susan O’Doherty and  local sculptor  Ulric Steiner . A total of $11,000 in prize money is on offer. Winners will be announced at an award ceremony on Friday 10 May.

The Remagine Art Prize 2024 finalist exhibition will be on show at Wallarobba Arts and Cultural Centre, 25 Edgeworth David Avenue, Hornsby, from 10 May to 26 May 2024, Tuesday–Sunday, 10am–4pm.

For more information, go to hornsby.nsw.gov.au/remagine

Full image credit for the artwork: Winner Remagine 2023, Jennifer Kemarre Martiniello OAM, Not Wasted, 2023, cast recycled television screen glass, woven recycled brass wire, redeemed polycarbonate, LED spotlight, 30x 16 x 30cm

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    But the New York Public Library Main Branch, a Beaux-Arts marble palace of books, is one of the most impressive sights on Fifth Avenue. Opened in 1911, it boasts a majestic marble stairway, grand historic fountains, allegorical sculptures, guardian lions and (of course) six Corinthian columns. Rose Main Reading Room, New York Public Library.

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    The Orange Visitor Information Centre has so much to offer. The friendly and knowledgeable staff have all the local knowledge you need. Get updated on accommodation, dining out and award winning restaurants, local attractions, what's on, over 30 cellar doors and the best local shopping.

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    Sydney NSW 2000 Australia +61 2 9273 1414. Plan your visit. Venue hire. Free for reuse - unless otherwise stated, this content is licensed under the Creative Commons Attribution 4.0 license. You are free to copy, distribute, remix and build upon this content as long as you credit the author and the State Library of NSW as the source.

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  24. Visit the 2024 Remagine Art Prize exhibition to explore the 'Crossroads

    At its General Meeting held yesterday, Hornsby Shire Council adopted a special Mayoral Minute outlining its strong opposition to the NSW Government's last-minute decision to impose an enormous Emergency Services Levy (ESL) cost increase on councils for 2023/24. By scrapping the ESL subsidy, this will impact Council's budget by $1.8 million.