samoa tourism authority cultural village

Samoa Cultural Village

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Samoa Cultural Village - All You Need to Know BEFORE You Go (2024)

• Tue - Thu 10:30 AM - 12:30 PM
• (0.18 mi) Lava Hotel Apia
• (0.63 mi) Amanaki Hotel
• (0.50 mi) Tanoa Tusitala Hotel
• (0.39 mi) Sheraton Samoa Aggie Grey's Hotel & Bungalows
• (0.29 mi) Talofa Inn
• (0.15 mi) Nourish Cafe
• (0.26 mi) Milani Caffe
• (0.17 mi) Italiano Pizza Bar
• (0.17 mi) Bella's Kitchen
• (0.17 mi) Ooh La La Ice Cream Bar

Samoa Cultural Village

Top choice in Apia

Though this 'village' is open every weekday, it's the interactive sessions that are an absolute must. Knowledgable and extremely affable hosts take visitors through all aspects of Samoan cultural and traditional life, with workshops on weaving, woodworking, siapo cloth making, traditional tatau , dance and music. Guests are also treated to an ' ava (kava) ceremony and lunch from the umu (hot-stone oven).

The village is tucked away behind the Samoa Tourism Authority's information fale .

Get In Touch

https://www.samoa.travel

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4 . Flea Market

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5 . Maketi Fou

6 . Falemata'aga

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7 . Vaiala Beach

The closest beach to Apia town, immediately east of the harbour. The currents can be strong, so take care and avoid the area marked by buoys where there’s…

8 . Vanya Taule'alo Gallery

This small but special gallery showcases the works of Samoan and other Pacific Island artists: prints, paintings, woodcarvings, jewellery, and other…

Visiting the Samoa Cultural Village in Apia, Samoa

In the center of Apia, the capital of Samoa, lies the Samoa Cultural Village. Open three days a week, the Village offers two hour long tours showcasing unique aspects of Samoan culture. The insightful tours are a perfect way to begin your time in Samoa. Acquaint yourself with the traditions still in practice throughout most of Samoa today through the live demonstrations at the Samoa Cultural Center.

Planning Your Visit to the Samoa Cultural Village

We are definitely not cultural center experts, but we’ve been to enough to know the Samoa Cultural Village is a gem!  We visited the Samoa Cultural Village at the end of our week long trip to Samoa.  I wish we had known to schedule this visit at the beginning of our trip, as it sets the tone of your visit to Samoa perfectly.  Not only is it one of the most informative and enjoyable cultural centers we’ve been to, the tour is also free and provides a traditional Samoan lunch (for free!).

The Samoan Cultural Village holds its tours from 10:30 AM – 12:30 PM on Tuesdays, Wednesdays, and Thursdays. Tours leave from the Samoa Tourism Fale on Beach Rd. in Apia. Look for the Fale across from the Immaculate Conception Cathedral, and right down the road from the Clock Tower.

See our Guide to Apia, Samoa for more travel planning details around Apia such as accommodation suggestions, dining out, and other must see spots.

Welcome and Palm Weaving

Upon arriving at the Cultural Village, you are sat down to listen to beautiful, island music while waiting for tour guests to arrive.

If you haven’t already been introduced to impressive palm frond weaving, you’re sure to be dazzled by the hats and head bands woven while you wait. You will later see woven palm baskets and plates.

Traditional Tattoo

Live demonstrations of traditional tatau (the Samoan word for tattoo) are the first stop of the tour. There is a long, rich history of tattoo in Samoan culture that was nearly erased by missionaries when they arrived in Samoa.

Visitors to the Samoa Cultural Center are allowed to enter the tattoo fale and watch, but out of respect for the Master Tattooist and those receiving tattoos, pictures are not allowed.

Tattoo Process

The tools of traditional tatau were carved sections of bone or boars tusk, attached to a wooden handle. These tools were dipped in ink, and then tapped into the skin using a tapping mallet. The tools vary in size depending on the tattoo pattern needed.

The master tattoist, or Tufuga , works with apprentices who stretch the skin and wipe away excess ink. While watching the process, the tour guide explained the cultural significance of tattoo, and how it has evolved to meet modern times.

The traditional ink from burnt nuts has been upgraded to modern ink. The tools used in Samoa are now galvanized metal, but the process still holds true to its authentic roots.

Samoan Cookhouse and Umu

The next stop in the village was to learn about the steps involved with cooking a traditional Samoan meal in an Umu, or earth oven. While umus were the only way to cook historically, many Samoans maintain the tradition and still prepare an umu each weekend with family.

Visitors watch as coconuts are husked, cracked open, grated, and then squeezed for the coconut cream. The coconut cream is then mixed with baby Taro leaves to be cooked into palusami. Breadfruit is peeled, and prepped to go into the oven, and fish are wrapped in banana leaves.

The tour guides already had a fire started with umu rocks hot and ready for cooking. Once the food is prepared, rocks are pulled out of the fire and are arranged to create a hot bed.

Note the traditional tattoo of the man on the right. His Pe’a (male tattoo) starts above his hips and extends to below his knees. His lavalava (the brightly colored fabric) covers much of the tattoo. The shoulder tattoo is not traditional, but is very common in modern Samoa.

Food is placed on the rocks, and then a thick layer of banana leaves goes on top to contain the steam. This umu food was later shared at the end of the tour, after about an hour of cooking.

Wood Carving

The tour next heads to watch a quick viewing of traditional wood carving. While there are some fun carvings that may remind you of the Disney movie Moana, most of the carvings are various ornamental bowls.

Many are used only with the traditional welcome “Ava” ceremony. There are also log drums used to make music during Samoan dance.

Tapa/Barkcloth Preparations

The final informative stop of the tour is to watch the process of making barkcloth, or Tapa, also knows as Siapo . The entire process is incredibly time consuming, so as you can imagine the use of barkcloth in modern Samoa is reserved for decoration and times of celebration.

Tapa is made from the inner bark of the Paper Mulburry Tree. This narrow strip of bark is soaked, then pounded, and finally stretched with smooth seashells to create thin sheets of cloth. Multiple layers are glued together to make the final Tapa.

To decorate the sheets of Tapa, ink is either hand painted or spread over carved wooden templates. While this design method is still used for Tapa, it has also met the modern world and used for decorating fabric.

Traditional Samoa in a Modern Time

The Samoa Cultural Village highlights traditional practices of Samoa with live demonstrations. Tour guides explain how these traditions have evolved to fit modern times, yet still hold true to their authentic roots.

I’m not sure that we can stress enough how wonderful the tour at the Samoa Cultural Village is. Between the entertaining tour guides and the massive amounts of history shared, it is a perfect way to spend a few hours in Apia.

If you’re traveling in Samoa beyond Apia, you’ll see these traditions throughout Upolu and Savai’i. Need more ideas on things to do in Samoa? Take a look at our favorite spots around Upolu .

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This post was first written in April, 2019 and recently updated in May, 2021

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Samoa Cultural Village

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Central show in one of the lakes called Rainbown of Paradise where canoes parade singing songs, dances and martial arts

Fa’a Samoa—the Samoan way of life—runs deep, dictating behavior and obligations to elders, superiors, family, community, church and the environment. Located behind the tourism authority’s information kiosk, the village showcases this heritage with demonstrations on weaving, woodworking and the making of siapo (bark cloth), and you can also see traditional dance, music performances and tatau (tribal tattoos). Guests can also enjoy a ritual ‘ava ceremony and lunch, including palusami (young taro leaves in coconut cream) and fish grilled on an umu (earth oven).

Information on this page, including website, location, and opening hours, is subject to have changed since this page was last published. If you would like to report anything that’s inaccurate, let us know at [email protected].

Samoa Cultural Village

Top ways to experience nearby attractions

Most Recent: Reviews ordered by most recent publish date in descending order.

Detailed Reviews: Reviews ordered by recency and descriptiveness of user-identified themes such as waiting time, length of visit, general tips, and location information.

Also popular with travellers

SAMOA CULTURAL VILLAGE: All You Need to Know BEFORE You Go (with Photos)

• Tue - Thu 10:30 AM - 12:30 PM
• (0.29 km) Lava Hotel Apia
• (1.00 km) Amanaki Hotel
• (0.81 km) Tanoa Tusitala Hotel
• (0.62 km) Sheraton Samoa Aggie Grey's Hotel & Bungalows
• (0.47 km) Talofa Inn
• (0.25 km) Nourish Cafe
• (0.42 km) Milani Caffe
• (0.27 km) Italiano Pizza Bar
• (0.27 km) Bella's Kitchen
• (0.27 km) Ooh La La Ice Cream Bar

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Samoa: The 9 best things to do on a family holiday to the Polynesian paradise

Samoa is a chilled out tropical paradise that's a nice short flight away from Aotearoa, beckoning Kiwi travellers with its gorgeous beaches and summer weather all year round.

Often when you talk to a Kiwi who has holidayed in Samoa, they'll fondly talk of booking fale accommodation right on the beach, parking up there for a few days or a week and not moving very far beyond that at all.

That is a great way to relax away from home - especially when you're escaping New Zealand's winter. But seeing such a small part of the country is silly when it has so much goodness to offer in such close proximity to wherever you choose to stay.

Also, having such an extremely laid-back holiday is not an option when you have kids who require constant stimulation and aren't interested in lying about on a beach all day every day.

More from Newshub

On a recent trip to Samoa with my wife and four-year-old son I discovered a wonderful range of attractions to explore around the country, and all of them were within a day's travel from each other.

I can highly recommend the below activities, but also advise you don't head over with a plan of when to do what. You can just book in your accommodation - making sure to do at least a few days each on the main islands of Savai'i and Upolu - then do one or two of the attractions per day, whenever it feels right too.

That way you'll still spend a great deal of every day relaxing at the beach, but also get around and check out some of the country's fascinating and unique attractions.

To-Sua Ocean Trench

This tops many lists of 'things to do in Samoa' and it's no mystery why: it's a heavenly spot, the sort one envisages when they close their eyes and think of paradise. It offers crystal clear, warm ocean water in a stunning natural 30m deep trench. If you're visiting with a small child, I have to warn you that the ladder down is a stressful experience. I managed to descend with my four-year-old and while he was fine, I was terrified! If you have a carrier or sling for your wee one, take that for a calmer experience. Of course, once we got into the unbelievably picturesque water below, it was all worth it. A good few hours were spent splashing around having great fun while drinking in the truly incredible views and just feeling blessed to be there.

Robert Louis Stevenson Museum

As a delightful surprise, this is one of the best experiences of this type I've ever done. It's the classic homestead of the Scottish novelist who penned the likes of Treasure Island and Dr Jekyll and Mr Hyde before deciding to live out his twilight years in Samoa. He fell in love with the island nation and its people, and they loved him back, as he is said to have helped sow the seeds of independence during a time of rampant colonialism. There is a very special sense of history in this museum with a reverence you can feel in every room. Our guide was engaging and passionate, and she sang beautifully at the end of the tour a song that meaningfully ends the Stevenson story. Not having been a fan of the author, I wasn't too interested in this place, but am very grateful I did it and can easily recommend it to all.

Alofaaga Taga Blowholes 

If you are able to pack a picnic, book out a few hours of your trip to camp up with these blowholes in view so you can joyfully gaze upon them for a good wee while. It's so awesome hearing the thunderous roar of the ocean erupting out of the main blowhole here, but that's not the only attraction - it's a spectacular area to behold as the waves come crashing onto the rocks. Visiting during any tide will be fine, but if the ocean is calm it may mean less impressive squirts. I just dearly want to stay longer next time after only managing to spend 30 minutes or so there.

The best places to get souvenirs, one of the best ways to enjoy fresh food and a great way to get a proper taste of day-to-day Samoan life is at its markets. Of course you can stock up on bananas, fish, coconuts, palusami, pineapples and the like for back at your accommodation, but you can also snack on smaller amounts or sip the sweet juice of a nice, cold coconut as you browse the crafts and clothes on offer. 

There are a lot of spectacular bush walks to get amongst in Samoa. You'll want to be taking insect repellent - unless you can handle a fair amount of bug action - and definitely plenty of drinking water. Like Aotearoa, Samoa offers vast areas of beautiful bush to explore, with a variety of walks of varying lengths and difficulties for the whole family to enjoy. A a day on one of these tracks makes the ocean swim at the end of it feel even better and the pina colada taste even more delicious than usual!

Saleaula Lava Field

A relatively huge area on the north coast of Savai'i is covered in the rock of what was lava from the volcanic eruptions of Mt Matavanu from 1905 to 1911. People have started moving back to the area after it was abandoned during the eruptions, but it is a spectacular and somewhat eerie place to drive through and marvel at. The place you actually pay to do a little tour of includes checking out the seaside where the lava met it, the remains of a half-destroyed church and a fairly incredible gravesite the lava seemingly magically avoided. It poured while we were there and watching torrents of rainwater move across the volcanic rock formations was oddly satisfying as a very visual demonstration of elements colliding and the cycle of nature. Also, playing 'floor is lava' is very popular in my household, so going to a place where the floor was actually lava was quite a thrill for my boy - if a little confusing!

Church spotting

It may be troublesome to think about how much the people of Samoa tithe to their churches even when many don't have much to give, but one cannot deny the beauty of the church buildings themselves. Spend any amount of time travelling around the country and you're bound to be surprised at the whopping number of churches there are, but also how unique and impressive each and every one of them is. The most impressive is the Immaculate Conception Cathedral in Apia, but all around the country are churches with marvellous architecture and artwork. I'd recommend not driving past them all - take the time to see them up close and, if it's appropriate, venture inside to see what beauty lies within.

There are plenty of beautiful waterfalls to enjoy in Samoa if your idea of a tropical paradise includes fresh water fun as well as beach time. Savai'i's Afu Aau Waterfall, also known as Olemoe Falls, is my pick of the bunch. It's a three-minute walk from the carpark and has a few great positions to leap from rocks into the water, it's got picnic spots and it's just an ideal waterfall to swim in with a nice, large pool. Togitogiga Waterfall is a lot smaller and less spectacular, but it's also got a lovely swimming hole and is on Upolu - so if you're on that island and need a freshwater swimming hole fix it's a good spot. There's also Papapapaitai Falls, which is tricky to get to for a swim, but at 100m or so is the highest waterfall in Samoa and just super spectacular to gaze at, with a good viewing spot just off the road.

Cultural village

I don't imagine anyone could visit Samoa and not fall in love with the country's culture and welcoming, friendly people. But to gain a greater understanding of the Fa'a Samoa (the Samoan way), this place is a must. You'll see wood carving, basket weaving, tapa making and maybe even a traditional tattoo procedure. While there you can also dine on food freshly cooked in an Umu and get involved with the festivities yourself.

Before this latest trip, I was one of those Kiwis who had previously gone to Samoa and parked up by a fale for pretty much the entire holiday. It was great, but I won't ever holiday there like that again.

There's just too much to do in that wonderful country as well as lie on the beach. Daniel and his family were hosted in Samoa by the Samoa Tourism Authority .

The ultimate Samoa travel guide

Make the most of this stunning island country with our Samoa travel guide. (Image: Kassia Byrnes)

--> BY Kassia Byrnes

Last updated . 18 December 2023

A holiday in Samoa is always a good idea, especially when you know how to make the most of it.

Samoa envelops you with a warm embrace and shimmering ocean views the second you step off the plane. You can’t help but join the locals on island time and relax in the ocean breeze. There’s no wrong way to go about it, but this Samoa travel guide will set you up for the ultimate getaway.

Pay a small fee to view Sopo’aga Waterfall. (Image: Kassia Byrnes)

Getting around Samoa

While catching a ride in one of the brightly coloured, privately-owned, wooden aiga buses is definitely an experience worth having while in Samoa (and how most of the locals get around), to explore on your own time and outside of main areas, you’ll want to hire a car in Apia. Roads here can sometimes get windy, but (like the rest of the Samoan experience) they’re never too busy and are very easy to navigate.

Catch an Aiga bus for the colours and atmosphere. (Image: Andrew Moore)

When to visit Samoa

Like many tropical locations, Samoa has a wet and dry season. You’ll want to visit during the latter, from May to October. If you’re looking for a better deal and smaller crowds without compromising on the idyllic weather, try booking your holiday in June, August or October.

Samoa accommodation

Whether it’s falling asleep listening to the waves washing against Samoa’s sandy beaches in a quintessentially Samoan beach fale (an open wooden hut) or booking into a five-star luxury resort, there’s an accommodation option for everyone.

Travellers tend to stay on the two main populated islands, Upolu and Savai’i, which is where you’ll find most of the accommodation options. We’ve rounded up our top picks on both right here in our best Samoa accommodation guide .

Stay in Samoa’s only over-water fale accommodation. (Image: Samoa Tourism Authority)

Things to do in Samoa

From museums for famous authors to gaining a deeper cultural understanding, to walking lava fields; we’ve rounded up our top 11 things to do while you’re in Samoa here . The best part is, they’re all suitable for the kids as well.

Wild swimming

An island holiday conjures up visions of lazing by pristine beaches and snorkelling through crystal clear waters, and Samoa doesn’t disappoint. Made up of 10 islands (half of which are inhabited), there is no shortage of calm, white (and sometimes black) sand beaches, protected by a coral shelf a short way out to sea. On that note, you won’t even need a snorkel to see below the surface to small fish, sea cucumbers and coral spotted around the sea bottom.

It would be a shame to only hang around the coastline, however, as taking the short trip inland will reveal unique natural pools and incredible waterfalls just begging you to take a dip. Discover our guide to the best 13 places to take a dip in the wild around Samoa .

Swim above or below at Fuipisia Waterfall. (Image: Samoa Tourism Authority)

Cultural experiences

Samoans are very proud that theirs is still a lived culture. The first stop to discover what this entails is the Samoa Cultural Village in Apia where you’ll be talked through a welcoming ceremony, traditional cooking practices (and you’ll get to eat the tasty results), traditional tattoo methods and meanings and more.

Watch as a feast is cooked on an umu at the Samoa Cultural Village. (Image: Kassia Byrnes)

It will help you appreciate the fiafia nights held by many hotels around the country, usually open to walk-ins as well as guests. Watch traditional dancing, singing and music, all while munching on hearty Samoan cruise served up buffet-style.

For culture of a different kind, head to the last home and final resting place of Robert Louis Stevenson in the mountains above Apia. The famous author of  Treasure Island  and  Strange Case of Dr. Jekyll and Mr. Hyde lived out the final years of his life here and today that home has been reconstructed to look just as it did originally, and turned into a museum.

See Siva Afi (traditional fire dancing) at a fiafia night. (Image: Kassia Byrnes)

You won’t find luxury labels and high-end shopping centres here – nor would you want to. Instead, check out the local markets where you’ll find fresh fruit and other tasty treats, handmade clothing and all the pretty woven bags and hats you can fit in your suitcase. Fugalei, Savalolo and the Organic Night Market are good places to start.

Go shopping at local markets. (Image: Geoffrey Marquie)

Restaurants in Samoa

Unsurprisingly, the cuisines Samoans do best is their own – a rich and hearty treat of home-raised meats (nearly every home seems to own pigs and chickens), root vegetables like talo (taro) and ulu (breadfruit) and plenty of fresh fruits for dessert. You don’t have to search to find these options around, and they’re all good (although Bistro Tatau is worth a booking).

Try some tasty taro treats.

If you’re looking for a different type of restaurant experience, however, Apia is the place to be. Try Nourish for delicious cafe dishes and fresh sushi, Cornwall Rooftop Cafe is the best stop for breakfast and Scalinis not only looks inviting with its cute decor, busy bookshelves and tasty pantry staples to take home, it also makes delicious Italian food. The eclectic menu at Paddles Restaurant is so delicious it’s been voted in TripAdvisor’s top restaurants for 2023. Try Sunrise Chinese Restaurant if you’re looking for a hearty, after-hours feed spot.

Note before you go that, generally speaking, service here is not the same as in a big city: it’s inevitably slower, but also a whole lot friendlier. Just relax and go with the flow, it’s worth it.

Pop into Scalinis for pantry items and tasty Italian. (Image: Kassia Byrnes)

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In search of secluded beaches, coconut palms and chilled-out island vibes, Sara Bunny takes a blissful break in Samoa.

Circling the edge of one of the most photographed pits in the Pacific, I'm straining my neck to catch the first glimpse of Samoa's Insta-famous swimming hole below. Just as the shadowy walls of the To Sua Ocean Trench are coming into view, something extraordinary happens. Suddenly, the sun pierces between the clouds and the water appears to flash and shiver, before settling into an emerald glow so impossibly vivid it's like it's being lit from within. Audible gasps ripple around the small group of onlookers at the boundary fence, followed by a collective fumbling for cameras. It's the first of many magical moments on my five-day island adventure.

Here, where coconut palms and dense bush blankets the countryside between villages, and bits of coral wash ashore on white sandy beaches, the island is finally back open for business after Covid pulled the handbrake on everyone's fun. Since the first planeload of holidaymakers arrived in early August, tourist numbers have been picking up steam and the once quiet resorts are starting to hum again.

But you won't find flashy set-ups and overly-manicured perfection - that's just not Samoa's vibe. Untamed and real, it's the sort of place where Mother Nature does what she likes, paradise might be at the end of a pot-holed country road, and buses don't run to any timetable. Each day seems to unfold at its own pace, so the best thing to do is relax and go with the flow. And that sounds like a great idea to me.

Heart of the Pacific

"There's only one thing a Samoan man's scared of", says the buff, tattooed guy at the Cultural Village in Apia, the island's capital. "His mum!" Following an ava ceremony and an incredible peek inside a hut where traditional ink was being etched into a stoic torso, we're now getting a comical rundown of family roles. It's the blokes' job to prepare and cook the meals in the umu (earth oven), we're told, and anyone not pulling their weight risks a whack from Mum's Jandal.

True to their word, the labour around the smoking pile of volcanic rocks pays off. Soon, we're chomping on delicious plates of palusami, (spinach balls with onion and coconut cream), mopped up with taro and breadfruit still steaming from the underground cooker. It's a dish they must have made a million times for tour groups, but the pride for culture and traditions is palpable. In a country halfway between New Zealand and Hawaii, Samoans consider their land to be the heart of the Pacific, and it's easy to see there's heart in spades.

There are also natural wonders, and the trip to To Sua Ocean Trench is top of my sightseeing list. The sky is turning from ominous concrete-grey to cornflower blue and back again as our group sets off east of Apia on Upolu, one of the country's two main islands. Having studied the weather before arriving, I'm not holding out much hope.

"Someone needs to tell TV1 News that it doesn't constantly rain in Samoa," says Chi-Chi, our affable tour guide. They always make it look way worse than it actually is!"

Every so often, we pass through a village where each section features a traditional fale Samoa (open-sided house) as well as a fale palagi (English-style house), with the headstones of the family burial plot out front. The regular showers rumble through and disappear as fast as they arrive, dripping off the vibrant hibiscus and teuila flowers festooning front gardens and providing a respite from the island heat.

Near the village of Lotofaga, we turn off towards an unassuming signpost marked "To Sua". On this family-owned patch of land lies one of Samoa's biggest tourism drawcards: a sparkling sinkhole up to 30m deep when the tide's right. It can get busy but today, there's only a handful of us descending the wooden ladder towards the jewel-toned waters below.

As tiny electric-blue fish dart beneath us, we each take turns jumping off the platform near the water's surface into the surprisingly warm pool. After a particularly ungraceful belly flop, I stick to floating on my back and gazing up at the cavernous walls draped in delicate green vines, all while pinching myself in case it's a dream. I can attest it looks just like the Insta photos, #nofilterneeded.

Later, on a blissful afternoon of beach-hopping, we stop in at nearby Vavau, which features a sheltered inlet at one end and a row of coconut palms so perfect they're almost cartoonish. Further along the coast, Lalomanu Beach is a long strip of pristine sand with day fales for lounging, and it's a popular spot for snorkelling and sea kayaking.

Whereas some island havens are small enough to circumnavigate on an e-scooter, Samoa's attractions are widespread. It's over an hour's drive back to Apia, where we stop in at the Piula Cave Pool for the last dip of the day. Located on the grounds of the Methodist Theological College, where every Samoan family dreams of their son studying to be a pastor, the spring-fed waters are strikingly clear and the fearless resident fish stop by for a friendly nibble of toes.

Back at our stylish digs at Taumeasina Island Resort, the poolside sun loungers are calling. As luck would have it, we've struck the resort's weekly barbecue night, and the generous feast of meats, seafood and salads is the perfect way to top off a day's exploring.

Local legend: Robert Louis Stevenson

You can't go far in Apia without spotting a reference to Scottish writer Robert Louis Stevenson. And when it comes to highlights near the capital, the Robert Louis Stevenson Museum is not to be missed. The famed Treasure Island and Dr Jekyll and Mr Hyde author spent the latter chunk of his short life here, developed a country mansion with expansive gardens, and completely endeared himself to locals.

Up the winding driveway at the estate, the museum grounds are an impressive oasis of carefully-clipped lawns, towering ancient palms and plumes of tropical colour. Inside are photos and artefacts, first editions in a glass case and replicas of the furniture the Stevensons carted across from Scotland. The museum tour is another must, and includes in-depth anecdotes about the author's life and a moving account of how villagers and estate workers made a human chain to transport Stevenson's body up the mountain behind the house for burial.

In order to beat the heat and the crowds, I'm told early mornings are the best time to take the walk up to the gravesite. Fearing the midday sun, I decide against the hike, but soaking up the history and surrounds from the estate's breezy balcony feels truly special. It's easy to see why Stevenson, named Tusitala or "teller of tales" by the locals, fell in love with the place.

Sights of Savaii

Clouds are rolling over again as we take an early morning ferry across Apolima Strait, bound for Samoa's other main island. Savaii is even more lush and leafy, less populous than Upolu, and dotted with everything from thunderous waterfalls and rainforest valleys, to otherworldly lava fields and ancient rock pools. But it's nature's high-speed water jets, aka the Alofaaga Taga blowholes, that steal the limelight.

About an hour's drive from the wharf, down a farm road undulating with craters, this craggy corner of coast is known for its frequent displays of 30m-high water spouts. Throwing coconut husks into the holes and watching them soar from the natural fountains is all part of the fun, and it isn't long before we're all carrying on like school kids as the projectiles start flying.

Other island highlights include slipping into the blissful swimming hole at Afu A'au waterfall, and taking in a traditional tapa cloth-making demonstration at a local family's fale while a gentle breeze wafts through the open walls. Here, the slow and steady rhythm of village life is so soothing, even the chooks ambling on the side of the road seem chilled out.

Back in Upolu for my final night, I enjoy an all-too-brief stay at a resort called Return to Paradise, which also happened to be the setting for a 1953 movie of the same name. With its pristine private beach lined with loungers, spectacular sunsets and palm-lined pathways, it's paradise indeed. And I'm already dreaming of my return.

Top tips for first-timers to Samoa

While credit cards are accepted in the larger hotels, elsewhere, cash is king. Whether you're stocking up on snacks at a local superette or paying entry fees at attractions, you need to have some tala (local currency) handy. Hotels often treat guests to cultural shows, and it's customary to put a note or two in the basket to tip the performers.

Island eats

When it comes to places to grab a bite, top picks on Upolu include Saletoga Sands Resort restaurant, Pickled Lam Scalini's, and Nourish Cafe in Apia for huge plates of vegetarian fare and healthy smoothies. On Savaii, try Harbourside Cafe by the wharf, and Amoa Resort restaurant for hearty salads and seafood dishes.

Hire your own wheels

With many of the natural attractions located on privately-owned land across rural corners of the islands, hiring a car is the easiest way to see the sights. Samoans drive on the left and traffic is light to moderate.

Pack seasickness pills

If you're a queasy type and you're headed across to Savaii on the ferry, best come prepared. The ride is less than an hour-and-a half long, but the stretch of water between the two main islands can get choppy, even in mild weather.

Ask the locals

Whether you want to book a tour, organise ferry crossings, hire a car or suss out ideas for your next adventure, your best port of call is the Samoa Tourism Authority Visitor Information Fale. It's well-resourced and located just along from the Government Building on Beach Rd, central Apia. While you're there, pop into the excellent Cultural Village next door.

Getting there and visitor requirements

Air New Zealand flies direct from Auckland to Apia. All travellers to Samoa must present proof of Covid-19 vaccination, as well as a negative Covid-19 test (either a supervised RAT taken within 24 hours of departure or a PCR test taken within 48-hours of departure.) Travellers are also required to take a supervised RAT within the first three days of arrival in Samoa.

For more, see samoa.travel

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10 Best Village Tours in Samoa

Experience the real samoa on a village tour.

In Samoa , it’s common to find yourself driving from waterfall to swimming hole to beach, passing through many of its quaint villages without taking the time to discover the rich culture these settlements serve. Tour operators and particularly resorts and beach fales give guests the opportunity to experience village life, along with its traditions, hierarchy, family structure and architecture, on village tours. See which resorts offer the best tours in this list of village tours in Samoa.

While you’re here, learn more about “fa’a Samoa”, also known as “the Samoan way” in A Traveller’s Guide to the Samoan Culture .

1. Samoa Cultural Village

Starting us off on this list of village tours in Samoa, this is perhaps Samoa’s most famous village tour that, admittedly, is not in a real village. But the demonstrations, even down to locals getting a painstaking traditionally Samoan tattoo are, indeed, real! In Samoa’s capital city , Samoa Cultural Village takes place from 10:30 am to 12:30 pm, Tuesday to Friday, starting with a hands-on experience of weaving your own plate for the umu . You’ll then be formally welcomed with an ‘ava ceremony before seeing how a traditional umu feast is prepared. While your lunch is cooking, discover how ‘ava bowls are carved and even witness a painstaking Samoan tatau (tattoo) being applied in the traditional way. Finally, sit down with your freshly prepared umu lunch while watching a fiafia cultural performance including fire dancing. Oh, and did we mention it’s free? Epic! See more complimentary activities in the 50 Free & Cheap Things to Do in Samoa .

Location: Behind the Samoa Tourism Information Centre, Beach Road, Apia.

2. Fa’a Samoa Tour – Sinalei Reef Resort

For a formal tour of one of Samoa’s real villages, complete with cultural activities and demonstrations, check out the “ Fa’a Samoa ” tour at the Sinalei Reef Resort & Spa . The luxury resort offers a 4-6-hour experience for a minimum of four guests to visit one of Samoa’s oldest villages, Poutasi . After riding an iconic Samoan bus, you’ll be welcomed to the village by the chiefs before trying your hand at traditional games like coconut tossing and spear throwing. If that’s not enough, you’ll tour the village’s primary school and arts centre where the locals will teach you to weave fine mats, do traditional dances and even play the ukulele. The experience concludes in a blaze of fire, literally, with a fire knife show as you indulge in real island cooking. For more experiences of the cultural show aspect, see the 10 Best Fiafia Nights in Samoa .

Location: Sinalei Reef Resort, Siumu village, Maninoa, southeast coast of Upolu.

3. Village Walk – Amoa Resort

You’re never too far from a real Samoan village on the island of Savai’i , which couldn’t be more true for Amoa Resort ‘s “Village Walk” which starts directly from its foyer. Follow the road inland and see a more traditional and humble way of life where you’ll pass a number of plantations. Here, you’ll touch, smell and, if you’re lucky, taste the fruit, vegetable and herbs lining the village road. The informal tour follows no set itinerary, allowing guests to ask questions and enjoy the spontaneous joys that village life brings.

Location: Amoa Resort, Faga village on the east coast of Savai’i.

4. Manono Island Tour – Samoa Scenic Tours

Not just a village tour but a village on a rarely visited island, Samoa Scenic Tours offers day trips to the elusive Manono Island ! With accommodation pick-up and boat transfers included, your trip couldn’t be easier. Upon reaching the island, a host family takes you on a tour of their village to show you where traditional cooking is done and where food crops are grown, getting to sample some for yourself. You’ll then spend the rest of the afternoon walking through the island’s other villages, stopping at a beach for your included lunch, swimming and relaxing before the transfer back to your accommodation.

The tour runs from 9:30 am until 4 pm, Monday to Saturday. Note that a minimum of two guests are required for the tour to go ahead. Learn more about visiting the island in The Travel Guide to Manono .

Location: Accommodation pick-ups are included on Upolu.

5. Village Walk and School Visit – Va-i-Moana Seaside Lodge

Tucked away on the remote western shores of Savai’i , Va-i-Moana Seaside Lodge couldn’t be a better place to experience village life in Samoa. The lodge offers a “ Village Walk and School Visit ” where you will be guided through the village of Asau . As part of the experience, or exclusively if you prefer, you can also visit the local preschool for a truly uplifting and heartwarming experience. It’s always highly appreciated to donate gifts to the school (such as pencils, books, stationery, etc.). This experience can simply be arranged at reception once you arrive at the accommodation.

Location: Va-i-Moana Seaside Lodge, between Auala and Asau villages in Asau Bay on the northwest coast of Savai’i.

6. Village and School Walking Tour – Return to Paradise Resort

Join a local guide from Return to Paradise Resort to tour the proud village where the 1953 Hollywood blockbuster, Return to Paradise , was filmed. Yes, the village of Matautu still has stories to tell of this significant first time Samoa was put on the world stage (even if the movie itself hasn’t aged too well in terms of representing indigenous peoples and women in general). Regardless, the tour will allow you to see how the village still lives out old traditions before visiting a local primary school where the children can’t wait to sing for their guests!

Location: Return to Paradise Resort, Lefaga village, Matautu, southwest coast of Upolu.

7. Cultural Island Village Tour – Le Vasa Resort

Another excellent option for visiting Manono island and its villages, Le Vasa Resort boasts the perfect position with its boats launching from just a few kilometres across the lagoon. They offer two tour options: with or without snorkelling. Without snorkelling, the “ Cultural Island Village Tour ” lasts 2h30mins to 3 hours including a guided walk around the island and a picnic lunch. Alternatively, enjoy the tour described plus a snorkelling trip to make the experience last a total of 3h30mins. Note that a minimum of two guests are required for the tour to go ahead.

Location: Le Vasa Resort, Apolima-uta village, Main West Coast Road, west coast of Upolu.

8. Samoa Culture Day – Coconut’s Beach Club Resort & Spa

Free for all guests of the Coconut’s Beach Club Resort & Spa , their “ Samoa Culture Day ” takes place every Saturday and includes a number of cultural activities including a village tour. Stick around at the resort until late morning when the staff will showcase a number of demonstrations, such as weaving, coconut husking and an umu preparation, before taking you to the local village to see how modern Samoans live.

Location: Coconut’s Beach Club Resort, Maninoa village, southeast coast of Upolu.

9. Primary School Visit – Jaymy Beach Fales

Offering more experiences than your average beach fale stay, Jaymy Beach Fales also provides ways to immerse in the culture of the local village, with umu and coconut demonstrations, weaving, koko Samoa preparation or the opportunity to get into the village itself with a primary school visit. Enjoy the humbling yet heartwarming experience of a Samoan school, where bringing gifts like stationery or even just yourselves and your own international culture is highly appreciated. Learn more about the beach fales in the 20 Best Beach Fale Accommodations in Samoa .

Location: Jaymy Beach Fales, Main South Coast Road, Saleapaga, southeast coast of Upolu.

10. Local Village Tour – Taumeasina Island Resort

Stay at Apia ‘s private island Taumeasina Island Resort and they’ll be able to organise a local tour to the resort’s closest village. With a local guide, you’ll experience the everyday goings-on of Moata’a village and perhaps try your hand at preparing Samoan vegetables and the famous coconut! Check out  The Top 25 Resorts in Samoa to learn more about the resort.

Location: Taumeasina Island Resort – Taumeasina Road, Taumeasina, Apia.

More About Village Tours in Samoa

That’s it for our guide to the best village tours in Samoa. For more cultural and village activities, take a look at the following articles:

• 10 Best Cultural Activities in Samoa
• How to Have an Authentic Samoan Experience
• 10 Best Village Stays in Samoa

Finally, complete your must-do list for the islands with the help of the  101 Best Things to Do in Samoa: The Ultimate List .

This article was reviewed and published by Laura, editor-in-chief and co-founder of Samoa Pocket Guide. Since arriving solo in the South Pacific over 10 years ago with nothing but a backpack and a background in journalism, her mission has been to show the world how easy (and awesome) it is to explore a paradise such as Samoa. She knows the islands inside out and loves sharing tips on how best to experience Upolu and Savai’i’s must-dos and hidden gems. Laura is also the editor of several other South Pacific travel guides.

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The Top Places to Explore in Samoa

There's no shortage of breathtaking natural beauty and fascinating cultural and historical experiences in samoa..

Imagine standing up close to dramatic waterfalls and being nestled in leafy tropical forests – or diving into crystal-clear freshwater pools, discovering ancient volcanoes, and swimming with turtles. With over 3,000 years of history contained within Samoa’s small islands, you’ll never be stuck for places to visit and exciting activities to try. 

Cultural and Historic Sites 

Samoa has a huge range of interesting sites and attractions which allow visitors to experience the country’s rich and ancient culture, learn about its fascinating history and explore some of its natural wonders.

The Samoa Cultural Village is a great place to start your holiday in Samoa because you can discover the nation’s 3,000-year-old culture and traditions in a fun and interactive way. For history buffs, the Robert Louis Stevenson Museum (RLS Museum) is the place where you can learn all about the life of the famous Scottish poet and author who fell in love with Samoa.

Even if you’re not a museum or history buff, you still might be interested to spend some time relaxing on the ‘Return to Paradise Beach’. Made famous by the 1952 movie classic, Return to Paradise, you’ll soon understand why these beautiful lagoons, sparkling white sandy beaches and colourful coral reefs were worthy of cinema screens.

Discover more site and attractions  

Inland Swimming Holes

While holiday swimming usually takes place in the sea, you could journey inland to discover a myriad of inland swimming holes where the waters are crystal clear, and the rainforest offers cool respite from the sun.

On the Main South Coast Road of Upolu, you will find the iconic To-Sua Ocean Trench. Looking like a classic tropical paradise postcard, the waters of this trench are a deep, glistening sapphire blue and are surrounded by tall rocks decorated with ferns and other emerald-green plants.

Piula (Fatumea) Cave Pool is a spring-fed freshwater pool and cave full of colourful fish that originate from an old lava tube. One of Samoa’s hidden gems, you’ll find it behind the historic Methodist Church Chapel on Samoa’s main island of Upolu. Consisting of two blue-green fish-filled grottos, the brave can swim between them via a three-metre underwater passage.

Discover more secret swimming holes

Samoa’s mountainous landscape has created many beautiful and spectacular waterfalls that are fed each year during the wet season.

Upolu’s south coast has the country’s best collection of spectacular falls that are easily accessible to visitors. Some, like Togitogiga Falls , have swimming holes and changing rooms and toilets. Others, like the 100m high Papapapai-Tai Falls are strictly for looking only. Fuipisia Falls at the east end of Upolu offers a bush walk, a pool at the top of the waterfall to bathe in, and a spectacular 55m drop of water.

On Savai’i, the southern coast has the most waterfalls. One of the most popular is the Afu Aau Falls , which emerges from lush green rainforest and plunges into a deep pool which is safe for swimming. At the Mu Pagoa Falls , a shallower pool formed where Samoa’s largest river flows to the sea, and is used by visitors and locals alike.

Walking Trails

Another way to explore the beautiful wilderness of Samoa’s lush rainforests, expansive plantations, volcanic plateaus, and soaring mountains is by booting up and hitting the walking trails. Samoa offers a spectacular range of walks for all ages and abilities, ranging from an hour or so to several days.

The aptly named Coastal Walk is part of the O Le Pupu Pu'e National Park and is a spectacular clifftop coastal walk among pandanus trees before opening out to an ancient open lava field. A great place for spotting sea life and birds. 

The highly popular Mt Vaea walking trail in Apia takes you to Robert Louis Stevensons Tomb and offers beautiful views of Samoas capital city.

Discover more scenic Samoan walking trails  

Mountain Adventures 

Samoa’s mountain sides are covered with dense tropical forests and with temperatures often pleasantly cooler than the coast, they’re well worth exploring. Visitors can even find accommodation that is positioned for incredible views on the flanks of Upolu’s mountains, while volcanic Savai’i offers trekking, adventure, and exploration for all abilities.

Mt. Fito is famous as the loftiest mountain on Upolu at about 1,100 metres high. See fascinating rainforest views from atop this gorgeous setting within the O Le Pupu-Pui National Park.

For those seeking a more intrepid mountain adventure, Mt Silisili is in the central region of Savai’i. A 2–3-day hike can be arranged with the pulenu’u (local authorities) of Aopo. All food and camping supplies should be provided by the tourists and you should expect to provide for the guide.

Discover more mountain adventures   

Samoa's archipelago was created due to volcanic activity and today, most of its peaks are dormant or extinct volcanoes. Samoa’s volcanic activity has left behind many fascinating landforms, particularly on Savai’i, which has huge lava tubes and spectacularly rugged coastlines of black volcanic rock to explore.

The most recent eruption occurred from Mt Matavanu , which is located within a string of volcanic craters leading to the highest peak in Samoa, Mt Silisili . The eruption occurred between 1905 to 1911 and led to the evacuation of entire villages which were destroyed. People were able to safely escape to the island of Upolu thanks to the slow-movign lava, but remnants of a church remain at the Saleaula Lava Fields as a reminder of the force of the flow.

Upolu has several volcanic peaks too, notably the water-filled bush-clad crater, Lake Lanoto’o . The last three eruptions on this island are estimated to be a few hundred to one-thousand years ago.

Imagine picture-perfect sprawling white sandy beaches which meet lapping turquoise-blue waves – and under the ocean, the most amazing colourful gardens you could imagine. Samoa is one of the last unspoilt paradises in the world with range of beaches and coral reefs around its tropical shores.

Picture perfect Lalomanu, located on the island of Upolu, is one of Samoa’s most-visited beaches. A spectacular spot for snorkelling, Lalomanu boasts waters brimming with sea life thanks to the lagoon’s status as a protected marine reserve.

Manase, found on the island of Savai’i, is another of Samoa’s deservedly popular beaches. Its picturesque white sands and clear waters have helped to cement its status as a paradise for visitors. It is often considered along with Lalomanu as one of Samoa’s must-see beaches.

Visitors looking for a secluded beach experience will enjoy visiting Manono Island. Accessible from Upolu, the island has no cars (or roads on which to drive them). Beaches on Manono Island are unsurprisingly relaxing and are a popular place to go for locals from Manono’s four small fishing villages.

Discover more beaches of Samoa  

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