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Unlike first-party cookies, which try to improve the user experience on the web, third-party cookies are focused on enhancing online marketing, primarily through image advertising. They save user information that includes: gender, age, and user behavior (to determine things like what the users favor and what they avoid.)

The cookies present personalized ads that promote online marketing campaigns based on the user information collected. You can decide whether enable third-party cookies on your web browser or block them.

In this article, you will learn how to enable third-party cookies on Safari .

Safari is one of the most prominent web browsers currently in use. It is the default web browser for Apple devices. For security reasons, third-party cookies are blocked on Safari by default.

However, you can enable third-party cookies on Safari by following a few simple steps on any of your Apple devices. Whether you have a MacBook, an iPhone, or an iPad, let’s talk about enabling the cookies.

Here are the steps to enable third-party cookies on Safari. IOS (iPhone and iPad) settings are the same because they share the same operating system.

Allow Third-party Cookies On Mac

Launch the Safari browser by clicking its icon (it looks like a blue compass).

Click “Safari ”, which is next to the Apple icon.

A dropdown menu will appear from which you can select “Preferences” .

Click in Preferences to access General Settings of Safari.

Click the “Privacy” tab, which is in the top panel.

Select Privacy Tab in Preferences Settings

Navigate to “Cookies and Website Data” and un-tick the option “Block all cookies” . This will allow 3rd party cookies on Safari.

Deselect Block all cookies to enable third-party cookies on Safari

Allow Third-Party Cookies on iPhone/iPad iOS 11

Go to “Settings” .

Scroll down to “ Safari ” and click on it.

Click on Safari to enter the App Settings

Under “Privacy and Security” turn off “Prevent Cross-Site Tracking ”. Also, turn off “Block All Cookies” (Turning off makes the green bar go white.)

Turn off the settings to enable third-party cookies on Safari

Do you know you can also use Safari to do reverse image search on Mac ?

Allow Third Party Cookies on iPad iOS 10 and others

Scroll down to Safari and click on it.

Under “Privacy and Security”, click on “ Block All Cookies ” .

Select “Always Allow” or “Allow from Websites I Visit” from the dropdown menu. This will allow 3rd party cookies on Safari.

Safari is set to block third-party cookies automatically. However, if you use a MacBook and need the browser to stop blocking third-party cookies, you can follow the steps mentioned above to enable third-party cookies on Safari.

At step five, deselect the option “Block Cookies” under the cookies and website data. However, this option allows cookies from all websites to be displayed, which might disrupt your browsing experience.

Deselect the option 'Block Cookies' under the Privacy Tab

To cut down the number of websites that display cookies, you can check the option “Allow from websites I visit.” With this option, Safari won’t be able to block third-party cookies on the websites you visit frequently with this option enabled, allowing you to browse uninterrupted and conveniently.

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How To Allow Third-Party Cookies on Mac for Safari, Chrome and Firefox

It is common for most browsers to disable third-party cookies.
Remember that cookies often invade your privacy and are typically used to target specific advertising to the user.
Try to remember to disable these features again once you are finished.

Allow Third Party Cookies Mac April 2024 Featured

Typically it’s a great idea to avoid third-party cookies, but some may want to know how to allow them on a Mac anyway. While this sounds insane, there are a couple of good reasons for this. For example, I was recently helping my uncle plan a vacation, and enabling cookies gave us more specific advertising on deals we were looking for. Allowing certain things to be on your Mac can sometimes be a good thing, so continue reading to explore the options.

How to Allow Third-Party Cookies with Safari

When it comes to a Mac’s native browser, there are two settings that users should change.

Time needed: 1 minute

How to enable third-party cookies in Safari:

Allow Third Party Cookies Mac Safari Settings

In just a few simple clicks, Safari can accept all third-party cookies.

How to Allow Third-Party Cookies with Google Chrome

Of course, Safari isn’t for everybody, so let’s take a look at how to do the same thing within Google Chrome:

Allow Third Party Cookies Mac Three Dots Chrome

The nice thing about Google Chrome is that it allows that extra option for Incognito mode. This can be great for allowing cookies while browsing normally, yet still keeping things private when they need to be.

How to Allow Third-Party Cookies with Mozilla Firefox

Who can forget this one? Firefox is another staple within the world of alternative web browsers, as it should be. Like the other browsers before it, enabling the proper settings is as easy as a few clicks.

Allow Third Party Cookies Mac Three Lines Firefox

Select Privacy & Security .
Scroll a bit and select Custom .

Allow Third Party Cookies Mac Custom Privacy and Security

Additionally, it may be of interest to read about why Mozilla decided to block third-party cookies automatically .

What About Other Browsers?

By now, astute readers should begin noticing a theme. If a user needs to enable third-party cookies in other web browsers, it’s simply a matter of exploring the Settings menu within that browser. With luck, enabling third-party cookies will most likely be within a Privacy and/or Security section. It may take some exploring, but as long as users avoid shutting things off randomly, the settings shouldn’t be too hard to find.

You may also want to know how to clear the cache of the three of the most popular Mac browsers .

How to Allow 3rd Party Cookies on a Mac

Last Updated: December 5, 2023 Fact Checked

This article was co-authored by wikiHow staff writer, Darlene Antonelli, MA . Darlene Antonelli is a Technology Writer and Editor for wikiHow. Darlene has experience teaching college courses, writing technology-related articles, and working hands-on in the technology field. She earned an MA in Writing from Rowan University in 2012 and wrote her thesis on online communities and the personalities curated in such communities. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 54,203 times. Learn more...

When you visit a website, there’s a good chance that it’s saving your browsing patterns on your device. This information, known most commonly as “cookies,” allows websites to personalize their data to fit your specific needs. While cookies have gotten a bad rap in the media, they can actually help you find exactly what you’re looking for when you have them enabled. This wikiHow will teach you how to allow 3rd party cookies on Mac using Safari, Chrome, or Firefox.

Allowing 3rd Party Cookies on Safari

You can also check a less liberal option, such as "Allow from websites I visit", to cut down on the number of third-party cookies on your computer.
These cookies will make your browsing experience easier. They allow the 3rd-party elements (like ads and images) to remember your site preferences and give you locally relevant information.

Allowing 3rd Party Cookies on Chrome

Cookies are enabled by default in Chrome. You won't have to turn them on unless you disabled them in the past.

To allow all cookies, including those meant to track your browsing on other websites, select Allow all cookies .
To allow all cookies except tracking cookies from third parties, select Block third-party cookies . This option may break some features on websites, but it will protect your privacy from trackers.
To only block third-party cookies in Incognito mode , select Block third-party cookies in Incognito . This allows all cookies except when you open a new Incognito window.

Step 7 Adjust your cookie preferences for specific sites.

Allowing 3rd Party Cookies on Firefox

Cookies are enabled by default in Firefox. You won't have to turn them on unless you disabled them in the past.

Standard: This option allows all cookies except for those that track you on other websites, although it will let some cross-site trackers through if they are for login or other non-predatory reasons. This option is best for most users.
Strict: This option is similar to Standard, except it blocks all third-party cookies. This could make it difficult to log in to some websites and use certain website features.
Custom: This option lets you choose exactly which types of cookies you want to allow and block. This option is great for power users who are familiar with different types of tracking cookies.
Cookies will make your browsing experience easier. They allow the 3rd-party elements (like ads and images) to remember your site preferences and give you locally relevant information.

Expert Q&A

Delete Cookies Using the Safari Web Browser

↑ https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac
↑ https://support.apple.com/en-us/102564
↑ https://support.apple.com/en-us/guide/safari/ibrw850f6c51/mac
↑ https://support.google.com/accounts/answer/61416?hl=en&co=GENIE.Platform%3DDesktop
↑ https://support.google.com/chrome/answer/95647
↑ https://support.mozilla.org/en-US/kb/websites-say-cookies-are-blocked-unblock-them#firefox:mac:fx120

About This Article

1. Open Safari. 2. Click Safari . 3. Click Preferences . 4. Click the Privacy tab. 5. Deselect the “Block All Cookies” option. Did this summary help you? Yes No

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Manage cookies and website data

Websites often store cookies and other data on your Mac. This data may include information that you have provided, such as your name, email address, and preferences. This data helps websites identify you when you return so the site can provide services for you and show information that might be of interest to you.

By default, Safari accepts cookies and website data only from websites you visit. This helps prevent certain advertisers from storing data on your Mac. You can change options in Safari preferences so that Safari always accepts or always blocks cookies and other website data.

Open Safari for me

Important: Changing your cookie preferences or removing cookies and website data in Safari may change or remove them in other apps, including Dashboard.

Choose Safari > Preferences, click Privacy, then do any of the following:

Change which cookies and website data are accepted: Select a “Cookies and website data” option:

Always block: Safari doesn’t let any websites, third parties, or advertisers store cookies and other data on your Mac. This may prevent some websites from working properly.

Allow from current website only: Safari accepts cookies and website data only from the website you’re currently visiting. Websites often have embedded content from other sources. Safari does not allow these third parties to store or access cookies or other data.

Allow from websites I visit: Safari accepts cookies and website data only from websites you visit. Safari uses your existing cookies to determine whether you have visited a website before. Selecting this option helps prevent websites that have embedded content in other websites you browse from storing cookies and data on your Mac.

Always allow: Safari lets all websites, third parties, and advertisers store cookies and other data on your Mac.

Remove stored cookies and data: Click Manage Website Data, select one or more websites, then click Remove or Remove All.

Removing the data may reduce tracking, but may also log you out of websites or change website behavior.

See which websites store cookies or data: Click Manage Website Data.

Change how often websites ask to use your location information: Select a “Website use of location services” option:

Prompt for each website once each day: Safari prompts you once each day for each website you visit that requests use of location services.

Prompt for each website one time only: Safari only prompts you once for each website you visit that requests use of location services.

Deny without prompting: All websites are denied access to location services and Safari does not prompt you.

Ask websites not to track you: Some websites keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you. You can have Safari ask sites and their third party content providers (including advertisers) not to track you.

With this option turned on, each time Safari fetches content from a website, Safari adds a request not to track you, but it’s up to the website to honor this request.

How to Enable Cookies in Any Mac Browser

Is your browser blocking cookies when you don't want it to?

Key Takeaways

Enabling cookies in your Mac's browser is important for many websites to function properly and store important information.
Safari users can enable cookies by going to Safari settings, navigating to the Advanced tab, and unchecking the Block all cookies box.
Other browsers like Chrome, Firefox, and Microsoft Edge also offer options to enable cookies in their privacy settings, allowing for customization and fine control over cookie preferences.

Websites often store small text files on your Mac. While these files, AKA cookies, could raise privacy concerns, many sites will not function properly without them. So, whether you use Safari, Chrome, or Firefox, here's how to enable cookies in your Mac's browser.

While Safari's tracker prevention tool is often best left on, not allowing any cookies can be problematic. Many websites rely on cookies to store important information relating to preferences and account details, and blocking them can create a negative user experience and make some pages slow or completely nonfunctional.

You can enable cookies in Safari using these steps:

Launch Safari .
Head to the Advanced tab in the window.

You can also click the Manage Website Data button in the Privacy section of Safari settings to either remove individual cookies you don't want stored on your Mac or clear out all the cookies on Safari. The tool has a search function, so you can easily locate files related to a particular website and delete them if necessary.

Google Chrome

If you use Chrome instead of Safari as the default browser on your Mac, follow these steps to enable cookies:

Launch Google Chrome .
Click Chrome in the menu bar and choose Settings .
Select Privacy and security in the left sidebar.

If you scroll down to the bottom of the same menu, you'll see the option to allow specific sites to use third-party cookies for greater control. Before you alter any settings, you may want to see our guide on Chrome's cookies policy .

Mozilla Firefox

If you're someone who uses Firefox instead of Chrome, you can enable third-party cookies in a similar way by following these simple steps:

Launch Firefox and click Firefox in the menu bar.
Select Settings from the dropdown to open up Firefox's settings.
Click Privacy & Security in the left sidebar.

Firefox also has a tool for blocking or allowing cookies from certain websites. You'll find these settings when you click the Manage Exceptions button under the Cookies and Site Data section in the same menu.

Microsoft Edge

Thanks to the switch to Chromium, Microsoft Edge has gained popularity in recent years. And if you're someone who uses it, here's what you need to do on your Mac to enable cookies on Microsoft Edge:

Launch Microsoft Edge .
Click Microsoft Edge in the menu bar and choose Settings .
Go to Cookies and Site Permissions in the side menu.
Select Manage and delete cookies and site data on the right.

Further down the page, you'll find a Block and Allow list where you can add specific sites for finer control.

Allow Third-Party Cookies in Less Common macOS Browsers

As you can see, you'll generally find your cookies settings within your browser's privacy settings. If you still can't locate the appropriate setting in your browser, you may need to check the developer's website for more information.

Cookies Are Necessary for Browsing the Web

Cookies aren't necessarily harmful. While many aim to gather personal information and track you across the internet, others are crucial to helping websites work as intended. In fact, cookies help save your preferences, so you don't have to add them each time you visit.

In most cases, you can allow third-party cookies without any serious security risks. Most browsers offer intuitive options within their privacy settings that let you quickly alter and customize your preferences.

Enable Cookies in Safari

Updated at: Feb 19, 2022

This guide will step you through the process of getting Cookies enabled in Safari on macOS.

Enable Cookies

Click the "safari" menu.

Make sure you have a Safari window open and active; you will see the "Safari" menu in the top left of your screen. Click it and it will expand to show Safari specific options.

The location of the Safari menu - in the top left of the screen

Click the "Preferences" menu item

Now that you have expanded the Safari menu, you will see the Preferences item - click on it.

The expanded Safari menu, showing the the Preferences item

The Safari Preferences screen will now appear.

Click the "Privacy" tab

The Safari Preferences screen has a number of sections, indicated by the various options along the top of the screen (General/Tabs/AutoFill etc). Click the Privacy item to see privacy related options.

The Preferences window, showing the Privacy tab

Choose your preferred Cookies and tracking settings

On the Privacy Preferences tab, you will see the " Website tracking: " and " Cookies and website data: " checkboxes.

Enabling Prevent cross-site tracking blocks third-party cookies from being set as well as third-party websites from storing data on your computer. Enabling this option is a good step in helping prevent companies from tracking your activity online.

Enabling Block all cookies will prevent block First-Party cookies, as well as Third-Party cookies. Enabling this may cause websites to not work properly, and Safari will warn you about this if you choose this option.

A good balance of settings is to enable Prevent cross-site tracking and disable Block all cookies .

If you click the Manage Website Data button you'll see a list of website domains which have stored data on your computer. You can remove some or all of them.

Close the Preferences window

Once you have configured your cookie blocking preferences, you can simply close this window and continue using Safari.

The red Close button for the Preferences window.

Congratulations, you just configured Cookies in Safari. Click here to check if Cookies are enabled.

You may also want to take a moment to clear your cookies and history in Safari .

Safari and Third-Party Cookies

After extensive testing and debugging, we have found that when you enable Block cross-site tracking in Safari it will still hold on to the third-party cookies and keep using them until you restart Safari.

So if you choose to enable Block cross-site tracking in Safari, make sure you restart (and preferably Reset Safari) to ensure that it doesn't keep using any third party cookies it may have cached.

More guides and help for Safari

Need more help with Safari? Read our other Safari guides .

Clear cache & history

Do i need to clear my cache.

Not sure why you've been asked to clear your cache? We can explain. Why you need to clear your cache

What is a cache?

Before you consider clearing your browser cache, you should know what it is! Learn a little bit about browser caches

Is it safe to clear my cache?

Are there any risks to clearing your cache? Find out if it's ok to clear your cache

Update my web browser

Do i need to update my browser.

Find out if your browser is out of date Is my browser out of date?

Why should I update my browser?

There are very good reasons to, find out here! Why update your browser?

Is it free to update Chrome?

Find out about the cost of updating Chrome... Does Chrome cost anything?

What does "Update browser" mean?

What does it actually mean? What does it mean to update your browser

Get help with our guides

How to enable javascript.

Change your JavaScript settings Guide to enabling Javascript

How to enable Cookies

Configure your cookie settings for privacy Guide to enabling cookies

I can't log in to a website..

We've got a detailed guide to help you solve login problems How to fix website log in problems

Why do websites use cookies?

Why are cookies useful? Do you need them? What's the deal with cookies?

How to update your browser

Old software puts you at risk. Keep your browser fresh and up to date

Clear Cache, Cookies and History

How to reset your browsing history How to reset your browser

Try a different web browser

Different web browsers have different features - try a different one to see if you prefer it. Experiment a bit!

Use a VPN to hide your IP address

We recommend NordVPN to hide your IP address or to unblock websites. Hide your IP Address

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Apple updates Safari’s anti-tracking tech with full third-party cookie blocking

Beating google by two years to the privacy feature.

By Nick Statt , is a Senior Producer on Decoder. Previously, he wrote about technology and gaming for Naavik, Protocol, and The Verge.

Share this story

Illustration of a glowing apple on a blue, dotted background

Apple on Tuesday released a major update to its Safari Intelligent Tracking Prevention (ITP), the privacy feature that allows the company’s web browser to block cookies and prevent advertisers from snooping on your web habits. According to Apple’s John Wilander, the WebKit engineer behind the feature, Safari now blocks all third-party cookies . That means that, by default, no advertiser or website is able to follow you around the internet using the commonplace tracking technology.

It’s a significant milestone for web privacy, and it puts Apple’s browser officially two whole years ahead of Chrome, after Google said in January that it would start phasing out third-party cookies but not fully until some time in 2022.

“Cookies for cross-site resources are now blocked by default across the board. This is a significant improvement for privacy since it removes any sense of exceptions or ‘a little bit of cross-site tracking is allowed,’” Wilander notes in the announcement post on the blog for WebKit, which is Apple’s in-house browser engine that powers many of its features under the hood.

Wilander notes that users might not notice a big change because ITP has been doing this more or less already. “It might seem like a bigger change than it is. But we’ve added so many restrictions to ITP since its initial release in 2017 that we are now at a place where most third-party cookies are already blocked in Safari.”

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Advertisers are furious with Apple for new tracking restrictions in Safari 11

Apple first launched ITP within Safari nearly three years ago, where it immediately set a new bar for web privacy standards on both desktop and mobile by blocking some, but not all, cookies by default. Alongside the substantial privacy work of Mozilla’s Firefox, which also blocks third-party cookies by default as of last summer , Apple has been pioneering a machine learning approach to web tracking prevention that has made Safari one of the most widely used and secure web tools available.

In addition to blocking third-party cookies across the board and by default, Wilander says ITP now has safeguards against trackers using the very nature of tracking prevention as a way to keep tabs on users . He adds that the new feature set also ensures that websites and trackers can’t use login IDs to digitally fingerprint users who might otherwise be using tracking prevention or other privacy tools.

Wilander thanks Google for helping Apple improve ITP

“Full third-party cookie blocking makes sure there’s no ITP state that can be detected through cookie blocking behavior. We’d like to again thank Google for initiating this analysis through their report,” he writes, referencing Google’s research published earlier this year on ITP that revealed the possibility of using some elements of it as a fingerprint. (Apple had to disable the Do Not Track feature in Safari in 2019 for similar reasons.)

Wilander goes on to detail some other, more technical elements of the ITP update. But in general, he says Safari is again setting a new bar for web privacy that he and Apple hope other companies will follow.

“Safari continues to pave the way for privacy on the web, this time as the first mainstream browser to fully block third-party cookies by default. As far as we know, only the Tor Browser has featured full third-party cookie blocking by default before Safari, but Brave just has a few exceptions left in its blocking so in practice they are in the same good place. We know Chrome wants this behavior too and they announced that they’ll be shipping it by 2022,” he writes. “We will report on our experiences of full third-party cookie blocking to the privacy groups in W3C to help other browsers take the leap.”

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Saying goodbye to third-party cookies in 2024

The tail end of 2023 welcomes positive news for web privacy, as Chrome announces it is to join Firefox and Safari in deprecating third-party cookies in 2024 — starting with 1% of users from Q1 2024 to facilitate testing and ramping up from there.

This article explains the issues behind third-party cookies, what has been done already to mitigate those issues, Chrome's plans to disable them starting in Q1 2024, and how this all affects web developers and the users of their products.

The problem with cookies

Cookies have been around for a very long time on the web. In a nutshell, the idea is that a site can set a cookie on a user's browser via the Set-Cookie response header once a resource has been requested. This cookie can contain whatever data strings the site owners wish, and is generally used to provide state to websites.

For example, a cookie allows websites to retrieve information such as whether the user previously logged in, what they added to their shopping cart, their theme preferences and other personalization settings, saved game state, etc.

Note: Cookies used to be the primary method of storing client-side site data, although now more useful technologies exist for that purpose such as Web Storage and IndexedDB .

The above use cases can all be achieved with cookies set for documents existing on the same domain as the URL loaded in the browser. These are referred to as first party cookies .

Problems can arise when cookies are set for components that exist on different domains than the embedding document, such as images, or other documents embedded via <iframe> s. These cross-site cookies are commonly referred to as third-party cookies —but the behavior and potential issues are the same whether you own all the involved sites or not.

Third-party components can store information in their cookies from any and all documents they are embedded in. The originating third-party domain can then get access to all those third-party cookies, aggregating information from each one. This may sound harmless at first, and there are many legitimate uses of third-party cookies — for example a company might want to share user login state and profile information across multiple sites that it owns that are on different domains, or record analytics across its different properties to investigate user journeys and build more usable experiences. An ad tech company might want to infer user interests from the sites they visit to serve them more relevant ads.

However, in the worst cases, third-party cookies are used to track users around the web, building up a detailed profile of them that could include not only interests but also deeply personal information such as gender, sexuality, religion, political affiliation, etc. This information can be used to build creepy, invasive online experiences and is also sold to other third parties. In such cases, they are referred to as tracking cookies .

Legislation such as the General Data Privacy Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) have helped by making it a legal requirement for companies to be transparent about the cookies they set and the information they collect, for example by asking customers to opt in to such data collection, allowing them to see what data a company hold on them, and allowing them to delete it if they wish. However, it is still not always crystal clear to customers how their data is being used.

How browsers have responded to this

Browser vendors such as Mozilla and Apple provide general defaults that block third-party cookies, while also including exceptions and heuristics in their source code to work around long-standing third-party cookie issues with popular websites.

For example:

Mozilla's Anti-tracking policy has led to Firefox blocking third-party cookies from known trackers by default (see Firefox tracking protection and Enhanced tracking protection ). Firefox also gives third-party cookies a separate cookie jar per site, so they can't be used to track users across sites (see Total Cookie Protection ).
Apple also has a similar Tracking prevention policy ; following this has led to a similar set of third-party cookie protections that are enabled by default; see Intelligent Tracking Prevention (ITP) for details.
The Brave browser also blocks tracking cookies by default.

It is possible to allow usage of third-party cookies on a case-by-case basis in Firefox via browser settings. In Safari however, control is more limited — you can turn off cross-site tracking prevention, but allowing access to third-party cookies per frame can only be done at the code level, via the Storage Access API .

Google's long(er) game

This brings us on to Google who, from a cursory glance, seem to be slower off the mark than other browsers with regards to third-party cookie protection. At time of writing, third-party cookies are blocked only when in Incognito mode by default, although users can set Chrome to block third-party cookies all the time if they wish.

Note: Microsoft Edge also currently does not block third-party cookies by default.

Google's seemingly-slow response is a result of its vested interest in the business uses of third-party cookies, which includes advertising by a wide range of different organizations, including Google, as well as third-party authentication services and many other uses besides. Chrome also has a large share of the browser market which amplifies concern about the potential of breaking critical journeys for their user base, for example logging into government services or buying groceries.

Rather than quickly going for a blanket disabling option, Google has opted for a more nuanced solution — phasing out third-party cookies more slowly while developing new technologies to ensure that valid use cases have a privacy-focused way forward after third-party cookies are disabled by default, rather than potentially motivating sites to move to more covert forms of tracking or moving content behind sign-ins and paywalls.

These new web platform features are collected under the blanket of the Privacy Sandbox project, and have already undergone much development and testing. Some now enjoy cross-browser support, for example the Storage Access API , paving the way towards better cross-browser consistency in handling cross-site cookies.

These features have now reached the point where Google feels that they are mature enough to support their intended use cases, allowing Google to proceed to the step of starting to disable third-party cookies.

Chrome will disable third-party cookies for 1% of users from Q1 2024 to facilitate testing, gradually ramping up to 100% of users from Q3 2024. Reaching the 100% figure depends on Google addressing any remaining competition concerns from the UK's Competition and Markets Authority (CMA).

How this affects web developers

As a result of this change, web developers may well experience higher volumes of users having broken experiences on their web properties, especially if they directly set third-party cookies, or use third-party services that set third-party cookies.

To work around such issues, you are advised to:

Audit your third-party cookie usage. Third party cookies have a SameSite=None value set; you should therefore be able to identify them by searching for this setting in your browser DevTools, for example in the Firefox Storage Inspector or the Chrome Application panel .
You should validate if your SameSite=None cookies are really still needed. It's possible that they could have been marked as such to provide a quick fix in the past.
Initially at least, you could make your code more resilient so that it provides a less personalized experience when third party cookie data is not available rather than breaking altogether. Follow the principles of graceful degradation .
You could choose to gather such data via alternative means, such as user surveys or quizzes, or looking at data you already have such as product order histories to infer trends.
If you've already implemented a solution using the Storage Access API for Firefox or Safari then this is a good time to check your implementation against Chrome's behavior, which was updated to provide full support in version 119.
Related Website Sets can be considered a progressive enhancement of the Storage Access API: The API can be used in just the same way, but sites in the set will not prompt users for permission to access third party cookies.
If your third-party cookies are being used on a 1:1 basis with the top-level sites they are generated on, you could use Cookies Having Independent Partitioned State (CHIPS) , or partitioned cookies, to opt your cookies into partitioned storage with a separate cookie jar per top-level site. This only requires adding the partitioned attribute to your existing cross-site cookies. They can then be used in an unrestricted fashion, but they can't be shared with other sites. Note that CHIPS is currently Chromium-only.
Federated Credential Management (FedCM) API : Enables federated identity services allowing users to sign in to sites and services.
Private State Tokens : Enables anti-fraud and anti-spam by exchanging limited, non-identifying information across sites.
Topics API : Enables interest-based advertising and content personalization.
Protected Audience API : Enables remarketing and custom audiences.
Attribution Reporting API : Enables measurement of ad impressions and conversions.

Getting rid of third-party cookies from the web has been a long time coming, and the story is not yet finished. However, Chrome's announcement is a big step towards making it happen. You can help — use the resources above to check whether your sites and apps could migrate away from using third-party cookies using the features available today. Spread the word on this to encourage others to do the same. And give browser vendors feedback on what's still missing.

Note: The developer.chrome.com article Preparing for the end of third-party cookies has more information about testing from a Chrome point of view, and how to use privacy sandbox technologies to work around your issues.

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Google yet again delays killing third-party cookies in Chrome. Here's what you need to know

Chrome users waiting for Google to kill third-party cookies now have to wait even longer. In a Tuesday news update , the company revealed that its plan to start blocking third-party cookies by default won't kick off until early next year, at the earliest.

Even then, the process will depend on whether Google can reach agreements with the UK's Competition and Markets Authority (CMA) and Information Commissioner's Office (ICO). Both of these organizations have a vested interest in the fate of these cookies for privacy reasons and have expressed concerns about Google's plans. Google has also faced pushback from advertisers worried about the financial impact if third-party cookies disappear from the world's most popular browser.

Also: Google's latest project could help protect you against cookie theft

This marks yet another in a series of delays and setbacks in Google's desire to curtail third-party cookies in Chrome. The company originally planned to start blocking third-party cookies in 2022 . After that year came and went, Google postponed the process until H2 2024 . Nudging the deadline further still, the company then announced that third-party cookies would be deprecated starting in the second half of Q4 2024. Now we have the latest delay, until early 2025.

This seems like a straightforward matter. Advertisers and companies use third-party cookies to track you while you browse the web through a process called cross-site tracking. Cybercriminals can exploit these types of cookies to steal personal information or spread malware. Cutting off support for such cookies would protect the privacy and security of Chrome users.

So, why the constant delays? In short, lots of cooks in the kitchen.

Even Google has complicated things. The company has proposed a Privacy Sandbox that would replace third-party cookies. The sandbox would still send targeted ads to Chrome users, to placate advertisers, but would limit cross-site tracking, to satisfy regulatory bodies.

Also: Google releases two new free resources to help you optimize your AI prompts

Regulators such as the CMA and ICO are not so keen on this proposal. Google's Privacy Sandbox idea is a sticking point for the CMA in particular, which in January 2024 compiled a list of 39 concerns .

The CMA is concerned that Google could continue to benefit from user activity data while limiting access to the same data from its competitors, that Google could control the inclusion of competitors in the sandbox (benefiting its own ad services), and that publishers and advertisers might be less able to identify fraudulent activity.

"We welcome Google's announcement clarifying the timing of third-party cookie deprecation," a CMA spokesperson told ZDNET. "This will allow time to assess the results of industry tests and resolve remaining issues. Under the commitments, Google has agreed to resolve our remaining competition concerns before going ahead with third-party cookie deprecation. Working closely with the ICO, we expect to conclude this process by the end of 2024."

Advertisers and industry groups are of course worried about losing third-party cookie access in a browser with such dominant market share. Advertisers depend on third-party cookies to gather a host of details about internet users for the purpose of sending them targeted ads. For that reason, they see such cookies as vital for conducting successful ad campaigns.

"Google's ambitious plan to retire third-party cookies in Chrome is facing roadblocks on multiple fronts," Sarah Jones, Cyber Threat Intelligence Research Analyst at security provider Critical Start, told ZDNET.

"Achieving a solution that satisfies the often conflicting needs of various stakeholders proves to be a complex challenge," Jones said. "Advertisers who rely on these cookies for targeted advertising, publishers who depend on ad revenue, and developers who need to implement the new solutions all have valid concerns. Balancing these needs alongside user privacy expectations and navigating the regulatory landscape set by authorities like the CMA further complicates the process."

To move forward, Google needs to get buy-in and consensus from all these disparate entities.

"We recognize that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators, and developers, and will continue to engage closely with the entire ecosystem," Google said in its news release.

"It's also critical that the CMA has sufficient time to review all evidence including results from industry tests, which the CMA has asked market participants to provide by the end of June. Given both of these significant considerations, we will not complete third-party cookie deprecation during the second half of Q4."

Also: How to stop Google from selling your browser history for ad targeting

Though third-party cookies are not blocked by default in Chrome, you can easily disable them yourself. In Chrome, go to Settings and select "Privacy and security." Click the setting for third-party cookies and check "Block third-party cookies."

This isn't the first time that Google has tried to resolve the concerns and conflicts over third-party cookies.

"Their first try, Federated Learning of Cohorts (FLoC), was a flop, criticized for privacy issues, leading to its replacement by the Topics API ," Jason Soroko, Senior VP of Product at Lifecycle Management firm Sectigo, told ZDNET.

"Regulatory pressures, including privacy laws and antitrust issues, are causing further headaches, complicating any new tech rollouts," Soroko said. "Additionally, creating something that doesn't just boost Google's ad dominance while respecting privacy is a legal and ethical minefield. The need to satisfy all parties--publishers, advertisers, and regulators--means Google keeps hitting walls and facing delays."

Though Google has struggled with this issue, other companies have already cut off support for third-party cookies. In 2019, Mozilla's Firefox started to automatically block all such cookies . The Standard and default mode of protection in Firefox specifically blocks cross-site cookies in all windows. In 2020, Apple completed its process to block all third-party cookies in Safari . By default, Safari prevents cross-site tracking on both mobile and desktop.

Google is still eliciting feedback on its Privacy Sandbox proposal , inviting anyone to share their thoughts. Until all the regulatory parties and other groups are satisfied, third-party cookies in Chrome are likely to stay on by default.

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An important Chrome privacy feature has been delayed yet again

Published on April 24, 2024

Google has delayed plans to block third-party cookies in the Chrome browser.
The company said it’s now aiming to ditch third-party cookies by early 2025.
This latest postponement comes after two previous delays by Google.

Update: April 24, 2024 (10:24 AM ET): We erroneously said that Google Chrome doesn’t allow you to block third-party cookies. The browser does, in fact, offer an option to let you block third-party cookies, although this isn’t enabled by default. We’ve updated our article accordingly and apologize for the error.

Original article: April 24, 2024 (4:21 AM ET): Google announced plans several years ago to ban third-party cookies in the Chrome browser. This ban was most recently supposed to come into effect in late 2024 as part of a so-called Privacy Sandbox initiative, but the company has now pushed this move back to 2025.

Google announced the delay in a blog post , citing feedback from various entities involved in the process:

We recognize that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem. It’s also critical that the CMA [The UK’s Competition and Markets Authority – ed] has sufficient time to review all evidence including results from industry tests, which the CMA has asked market participants to provide by the end of June. Given both of these significant considerations, we will not complete third-party cookie deprecation during the second half of Q4.

The company added that it’s now aiming to ditch third-party cookies in Chrome in early 2025 if it can reach an agreement with regulators.

Either way, Google’s move to block third-party cookies has been coming for a long time. The firm first announced plans in 2020, with the stated aim of blocking these cookies by 2022 in the name of privacy. Google would go on to announce a delay to H2 2023 before confirming another delay to H2 2024.

Google did, however, start testing a so-called Tracking Protection feature in Chrome in early January. The feature, which was enabled by default as part of the test, sees websites being blocked from accessing third-party cookies. Users could also temporarily re-enable third-party cookies for a website if it wasn’t working properly.

It’s worth noting that Chrome wouldn’t be the only web browser to ban third-party cookies by default. Firefox, Brave Browser , and Safari offer this option by default today. Nevertheless, Google’s browser does contain a toggle to let you ban third-party cookies, so you might want to enable this setting if you’re concerned about privacy.

Google Delays Third Party Cookie Deprecation: Ad Industry Reaction

by Aimee Newell Tarín on 25th Apr 2024 in News

Following the ongoing speculation over whether Google’s third-party cookie deprecation would go ahead as planned in the final quarter of 2024, we’ve arrived at the outcome many of us had been expecting. For the third time now, Google has delayed its set deprecation date.

In an official statement , Google acknowledges some of the issues surrounding the eradication of third-party cookies on Chrome, citing feedback from the industry, developers, and regulators. The statement explains that the UK Competition and Markets Authority, which is keeping a watchful eye on Google’s Privacy Sandbox solution, needs “sufficient time to review all evidence including results from industry tests.” The CMA has requested market participants to provide this evidence by the end of June.

Issues with Privacy Sandbox have been discussed widely by the industry. Among these are the concerns that Privacy Sandbox self-preferences Google's ad products, and that its algorithms increase the chances of advertisers bidding against themselves. A standard industry accreditation is also lacking, which makes it more difficult to gauge the solution’s adherence to industry quality standards – an industry accreditation would act as a benchmark for data quality, accuracy, and trust, as well as being a prerequisite for many agencies and brands. Privacy Sandbox’s absence of third-party audits – which are crucial for verifying the security, performance, and accuracy of digital transactions – has also been raised as a very valid concern.

A new timeframe has been set: Google now intends to move ahead with third-party cookie deprecation in early 2025. Although I’m sure we can all agree, this certainly isn’t set in stone. As we fall back into a state of limbo, we explore the ad industry’s reaction to the news.

An Opportunity for Independent Ad Tech to Stop Letting Google Set the Agenda

This latest announcement is a perfect opportunity for independent ad tech to stop letting Google set the agenda. They may have pushed pause, again, but the rest of us do not need to do the same. Cookie-less is the future. More effective methods for targeting and measurement already exist, methods that honour user privacy while still delivering robust results for advertisers and publishers. Instead of allowing yet another update on cookie deprecation breed complacency, let us – the independent ad tech sector – seize the initiative to define and direct the future of digital advertising.

Kasper Sørensen, CTO, Digiseg

Privacy-Conscious Advertising Must be Built on a Combination of Contextual and Behavioural Targeting

Regardless of Google delaying the withdrawal of third party cookies, relying solely on options limited to a single browser falls short of addressing the broader demands of high-scale and widespread advertising environments. Our analysis – with over 500 million monthly active users across our owned and operated properties, and through our own SSP – reveals that nearly 50% of ad requests originate from non-Chrome web browsers. This underscores the necessity for solutions that go beyond any single browser to achieve optimal scale and reach.

Privacy-conscious advertising must be built on a combination of contextual and behavioural targeting. With first-party data utilised – for frequency capping, targeting and measurement – through Seller Defined Audiences and other Universal IDs. While this latest delay means some businesses slow down their search for a solution, it’s essential to use the time to better understand how to strategically blend these alternative options and successfully navigate the future landscape.

Ava Moran, SVP, Azerion

Cookie Deprecation is a Red Herring

Chrome cookie withdrawal was first mooted in 2019. And Safari’s own cookie switch-off came in 2020. So frankly, between Q4 2024 and H1 2025, what’s another few months between friends? Cookie deprecation itself is a red herring, when you consider the wider landscape – signal loss in general – with data points from the IP address to location, fingerprinting to mobile SDKs all on the road to extinction.

We all knew from industry feedback that Privacy Sandbox wasn’t ready. But could it ever be, really? What single tool will replace all the features of the cookie, when it has come to cover so many – from identity, to targeting to measurement?

I believe the real potential for solutions will be outside of the walled gardens. Solutions that respond to cookie withdrawal AND public opinion. And crucially - solutions that don’t force buyers to completely change the way they work in the process.

Niall Moody, CRO, Nano

Individuals’ Privacy Protection Remains Unknown

This latest delay was to be expected, there remains too many unknowns in regards to the protection of an individuals privacy, as well as protecting the democracy of advertising and mitigating monopolisation.

From conversations around the industry it feels very much like business as usual, whereby advertisers, publishers and tech are continuing to build solutions to navigate targeting, measurement and attribution in a world where third party cookies no longer exist.

Fern Potter, SVP Strategy & Partnerships, Multilocal

This Isn’t a Chance to Sit Back and Take Things Slow

It's important that advertisers don’t see Google’s shifting timeline as a chance to sit back and take things slow. It doesn’t matter when the cookie disappears, the reality is that we’re already heading towards a landscape that, above all else, prioritises consumer privacy. This is nothing new – today’s real-time bidding (RTB) auctions operate in environments that have been without third-party cookies for quite some time.

The industry doesn’t need a new browser-side auction like PAAPI (the Protected Audience API) to move forward with third-party cookie deprecation. While the CMA’s concerns around the governance of the Privacy Sandbox are valid, robust and scalable solutions are already available to advertisers that enable them to operate independently of Google’s timeline or future-industry decisions.

Wilfried Schobeiri, Chief Technology Officer, Ogury

Google Opened Up a Can of Worms

With the Privacy Sandbox consultation, Google opened up a can of worms, as many in the industry still expect a targeting solution with similar functionalities and performance to be available. But let’s be clear: principally, Google is trying to solve the user privacy use case, not protecting targeting as we know it and the delay is just part of a process of undoing a system that has been built over more than a decade.

We need to stop thinking in terms of user tracking and invest in owned data. Data ownership extends beyond first-party data to media data, which is the vast ocean of information from multi-channel, multi-asset campaigns. Think impressions, clicks, conversions and creative elements. If advertisers can learn to treat audience information as pure statistics – for example, how allocating more ad spend on a channel will affect incremental sales – campaigns can remain effective even in the post-cookie era.

Carlo De Matteo, Co-founder and COO, MINT

Even a Fully Developed Privacy Sandbox May Not Entirely Resolve All the Challenges of a Post-Cookie World

It's important to recognise that even a fully developed Privacy Sandbox might not entirely resolve the challenges posed by a post-third-party cookie advertising world. Therefore, this delay generally grants the industry a crucial chance to refine strategies and bolster infrastructure for the impending cookie-less landscape. It enables more thorough testing of alternative solutions and the exploration of innovative targeting and measurement methods, all while laying the groundwork for long-term consumer trust amidst evolving privacy regulations and browsing behaviours.

Moreover, it's noteworthy that, with a significant portion of current web traffic already unable to support third-party cookies, the impact of their eventual loss may unfold in a more gradual and manageable manner than initially anticipated.

The future deprecation of third-party cookies presents both challenges and opportunities for our premium publishers. It necessitates a shift towards contextual targeting and a chance to explore the monetising of first-party data at premium rates. Additionally, an observed decline in programmatic CPM where cookies are ineffective underscores the need for robust customer relationships and technical solutions to support direct sales and enhanced customer service.

Britta Heitkamp, Account Manager, goTom

Google is Struggling to Thread the Needle Between Privacy and Competition Regulation

The reaction from across the industry this time round, I think, shows that this delay was much more of a surprise than last time. Google has, so far, been saying they’ll be maintaining their timelines but the announcement shows how difficult they’re finding it to thread the needle between privacy and competition regulation.

Ultimately the question is, why are we all up in arms? We know that, in the UK, circa 60% of users are not targetable with a cookie in the open web. And we do know that deprecation within Chrome will happen at some point. At Teads in the UK, 81% of our targeted investments we place for advertisers is cookie-free, and we’re seeing similar numbers globally. So rather than wait and let the technological tail wag the dog of marketing strategy, all of us across supply and demand sides should be using cookie-free solutions now.

Jamie Toward, Head of Data, UK & NL, Teads

We Need a Future-Proof Approach That Isn’t Going to Trap Us in a Game of Cat and Mouse with Regulators and Big Tech Providers

With concerns mounting over recent months following trials of Privacy Sandbox, it was only a matter of time before Google’s hand was forced to do something to reassure the industry.

For a while now, the industry has been so focussed on finding reasons why Google should not make the change when it should have been creating and investing in viable alternatives. User privacy should always be a priority, and the market should move towards a future-proof approach that isn’t going to trap us in a game of cat and mouse with regulators and big tech providers. The buy-side could learn from the proactivity displayed by publishers and media owners, who are actively collecting and collating first-party data to build effective data activation and monetisation strategies. It’s a long road ahead, but at least they’re taking strides towards a sturdy post-cookie ecosystem.

Ryan Stewart, Head of Publisher Acquisition (North America), MGID

Adapting to a Privacy-Centric Future is Paramount

Adapting advertising technology for a more privacy-centric future is paramount and is an effort worth taking the time to get right. Google’s new timeline does not change our commitment to creating a vibrant ecosystem around Privacy Sandbox as well as other addressability innovation areas like alternative IDs, contextual signals and commerce media. We are continuing to test and innovate around Privacy Sandbox initiatives so we can best prepare our publishers and media buyers for an inevitable cookieless future.

Kofi Amoako, Regional Vice President, Addressability EMEA, PubMatic

The Delay Helps the Industry to Continue Testing and Adapting

Google’s new timeline helps the industry continue to test and adapt. Beyond even cookies, non-addressable inventory will only increase and the industry should act now to prepare for these changes. Today, advertisers should experiment with solutions for both addressable and non-addressable environments, as well as testing in the Privacy Sandbox.

Alice Beecroft, Senior Director of Global DSP Strategy & Partnerships, Yahoo Advertising

Sandbox Technologies Aren’t Up To Scratch and May Never Be

It’s not surprising that Google has announced it is extending its deadline again for phasing out 100% of third-party cookie tracking on Chrome. The open secret in our industry is that Sandbox technologies aren’t up to scratch and may never be. FLoC was only recently abandoned by Google and the current iteration of Sandbox could yet be abandoned as well.

Some in our industry will see this delay as an opportunity to continue with the status quo. But, regardless of Google pushing back its deadline, cookie-based advertising still faces an uncertain future because of increasingly robust data privacy regulations in Europe and the United States, and because of growing consumer anger over how brands are using their personal data.

The smart players in our industry will take advantage of highly effective cookieless solutions like contextual/semantic targeting and attention measurement, as well as first-party data activations, that are all available now. Our industry can’t afford to wait for Google to pull a rabbit out of the hat when there are so many viable solutions emerging outside of Google’s walled garden.

Kay Schneider, SVP Global Product & Business Development, ShowHeroes

Privacy Sandbox Will Make the Execution of Media Buying Strategies on the Open Web More Complex, Expensive and Less Effective

It's unclear whether the gradual phase-out of cookies will even continue following this latest delay. Market players are left having to choose between maintaining already high levels of investment to adapt without guarantee of return on investment, or pursue other solutions.

As it currently stands, Privacy Sandbox will make the execution of media buying strategies on the open web more complex, even more expensive, and less effective. While Google attempts to fix its offering, marketers should look towards innovative and independent alternatives that can create value for the ecosystem, as well as a fairer and more transparent exchange of value for Internet users.

Grégory Cornuz, Chief Product Officer, Equativ

Privacy Sandbox's Current Functionality has Limitations

The industry is better prepared than the previous time there was a delay to Google’s phasing-out of the third-party cookie. Advances in technology, combined with stronger industry partnerships and evolving campaign strategy are helping build confidence with advertisers, but there is still plenty to be done.

Google's Privacy Sandbox was initially hailed as an alternative to the cookie, however there are limitations within its functionality in its current state. Certainly, further development is required.

Vitaly Pecherskiy, CEO, StackAdapt

This is a Positive Move

This could potentially be the final extension to Chrome's Privacy Sandbox timeline and third-party cookie deprecation. The 1% cookie deprecation started earlier this year was the much-needed wake-up call to the industry to get ready for a privacy-preserving future. It's good to see that Google cooperates and listens to the needs of the industry. These privacy APIs have been published for several years already, but only recently the pressure grew to the point where much-needed industry feedback and feature requests are raised.

Noteworthy to say, the Android Privacy Sandbox timeline (in-app) remained unchanged. I bet Google will be on top of things for both Chrome and Android, considering the progress they've made so far. It's encouraging to see how industry feedback is addressed and is making a real impact on Google's decisions. I see this as a positive move.

Gaylord Zach, Head of Mobile Product, Verve Group

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Update on the plan for phase-out of third-party cookies on Chrome

Apr 23, 2024

The UK’s Competition and Markets Authority (CMA) and Google publish quarterly reports to update the ecosystem on the latest status of Privacy Sandbox for the Web. As part of Google’s Q1 2024 report, we will include the following update about the timeline for phasing out third-party cookies in Chrome in the April 26th report:

We are providing an update on the plan for third-party cookie deprecation on Chrome. We recognize that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem. It's also critical that the CMA has sufficient time to review all evidence including results from industry tests, which the CMA has asked market participants to provide by the end of June. Given both of these significant considerations, we will not complete third-party cookie deprecation during the second half of Q4. We remain committed to engaging closely with the CMA and ICO and we hope to conclude that process this year. Assuming we can reach an agreement, we envision proceeding with third-party cookie deprecation starting early next year.

Once published, you will be able to view both Google and the CMA’s full reports here .

Privacy Sandbox for the Web
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Google's controversial move to kill the web cookie just got delayed until 2025

Google delayed the removal of third-party cookies from Chrome again.
The move gives companies more time to prepare for the removal of cookies, following pushback.
Google plans to phase out cookies in 2025, subject to approval from the CMA and ICO.

Google is delaying its removal of third-party cookies on Chrome — again.

The company has delayed rolling out the removal multiple times since announcing the change in January 2020. It cited industry and regulatory pushback as the "significant considerations" behind the delay in a statement Tuesday.

"We recognize that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem," a Google spokesperson said in a statement.

Third-party cookies are small data files stored on a user's device. Companies use cookies to track consumers across websites and target them with ads. They also use the tool to track whether campaigns are working effectively.

In recent years, Google joined companies like Apple and Mozilla in phasing out cookies to increase consumer privacy protections. Google developed its Privacy Sandbox, a collection of technologies to protect consumers while allowing companies to advertise successfully.

But the path to do so hasn't been simple.

Google is dependent on ads , and companies use cookies to target consumers and evaluate whether the ads are working. As the owner of the biggest search engine, the tech giant has received backlash from companies for planning to remove the feature because of its impact on advertising.

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Google Further Postpones Third-Party Cookie Deprecation In Chrome

Google postpones Chrome's third-party cookie deprecation to 2025 amid challenges, giving websites more transition time.

Google again delays its plan to remove third-party cookies from Chrome.
The delay allows more time for industry engagement and regulatory review.
Websites will eventually have to transition from cookie tracking to Google's Privacy Sandbox APIs.

Close-up of a document with a grid and a red stamp that reads "delayed" over the word "status" due to Chrome's deprecation of third-party cookies.

Google has again delayed its plan to phase out third-party cookies in the Chrome web browser. The latest postponement comes after ongoing challenges in reconciling feedback from industry stakeholders and regulators.

The announcement was made in Google and the UK’s Competition and Markets Authority (CMA) joint quarterly report on the Privacy Sandbox initiative, scheduled for release on April 26.

Chrome’s Third-Party Cookie Phaseout Pushed To 2025

Google states it “will not complete third-party cookie deprecation during the second half of Q4” this year as planned.

Instead, the tech giant aims to begin deprecating third-party cookies in Chrome “starting early next year,” assuming an agreement can be reached with the CMA and the UK’s Information Commissioner’s Office (ICO).

The statement reads:

“We recognize that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem. It’s also critical that the CMA has sufficient time to review all evidence, including results from industry tests, which the CMA has asked market participants to provide by the end of June.”

Continued Engagement With Regulators

Google reiterated its commitment to “engaging closely with the CMA and ICO” throughout the process and hopes to conclude discussions this year.

This marks the third delay to Google’s plan to deprecate third-party cookies, initially aiming for a Q3 2023 phaseout before pushing it back to late 2024.

The postponements reflect the challenges in transitioning away from cross-site user tracking while balancing privacy and advertiser interests.

Transition Period & Impact

In January, Chrome began restricting third-party cookie access for 1% of users globally. This percentage was expected to gradually increase until 100% of users were covered by Q3 2024.

However, the latest delay gives websites and services more time to migrate away from third-party cookie dependencies through Google’s limited “ deprecation trials ” program.

The trials offer temporary cookie access extensions until December 27, 2024, for non-advertising use cases that can demonstrate direct user impact and functional breakage.

While easing the transition, the trials have strict eligibility rules. Advertising-related services are ineligible, and origins matching known ad-related domains are rejected.

Google states the program aims to address functional issues rather than relieve general data collection inconveniences.

Publisher & Advertiser Implications

The repeated delays highlight the potential disruption for digital publishers and advertisers relying on third-party cookie tracking.

Industry groups have raised concerns that restricting cross-site tracking could push websites toward more opaque privacy-invasive practices.

However, privacy advocates view the phaseout as crucial in preventing covert user profiling across the web.

With the latest postponement, all parties have more time to prepare for the eventual loss of third-party cookies and adopt Google’s proposed Privacy Sandbox APIs as replacements.

Featured Image: Novikov Aleksey/Shutterstock

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, ...

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Google is dragging its feet on killing third-party cookies yet again

Google's big plan to axe web cookies got pushed back to 2025.

What you need to know

Google's plan to eliminate third-party cookie trackers has been postponed until next year.
The UK's Competition and Markets Authority (CMA) has raised concerns about Google's new technology, Privacy Sandbox, potentially favoring Google and disrupting competition.
This isn't the first time Google has postponed its cookie removal plan; it's the third delay since initially announcing the two-year timeline in January 2020.

Google's plan to get rid of third-party cookie trackers is on hold until next year.

Google has been pushing back on ditching third-party cookies several times now. This time, the search giant blames it on the industry and regulatory backlash. Google needs to get approval from the UK's Competition and Markets Authority (CMA) first, making sure its new tech called Privacy Sandbox isn't messing with competition.

The company originally planned to ditch third-party cookies in Chrome by the end of this year , but now it's aiming for early 2025. But it's not set in stone yet. Google is crossing its fingers that it can strike a deal with both the CMA and the Information Commissioner's Office (ICO) before it can really kick things off.

The CMA, in particular, is worried about what the deprecation will mean for Google's rivals and the industry as a whole.

Google has also been catching some flak from advertisers who are sweating over the idea of losing third-party cookies on the world's favorite browser . They're concerned about what this could mean for their wallets.

The news about the delay arrives just before Google and the CMA drop their quarterly reports.

“We recognize that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem,” Google said in a statement on its website for the Privacy Sandbox. "It's also critical that the CMA has sufficient time to review all evidence including results from industry tests, which the CMA has asked market participants to provide by the end of June."

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This isn't the first time Google has hit the pause button on its original plan. Back in January 2020, the company said it would ditch third-party cookies "within two years" to make web surfing safer for everyone. But this is the third time it has delayed it.

In 2022, the CMA said that axing those third-party cookies in Google Chrome would throw the competition off balance, giving Google an unfair edge. The regulators told the company to come up with a new plan that doesn't tip the scales in its favor.

Google has been trying to play nice and meet all the CMA's demands, but truth be told, it hasn't quite managed to iron out all the wrinkles yet.

With the vague promise of a 2025 launch, there's a ton of uncertainty swirling around Google's effort to deprecate third-party cookies . And honestly, it feels like we're all just waiting for the other shoe to drop.

Jay Bonggolto always keeps a nose for news. He has been writing about consumer tech and apps for as long as he can remember, and he has used a variety of Android phones since falling in love with Jelly Bean. Send him a direct message via Twitter or LinkedIn.

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Safari User Guide

Change your home page
Import bookmarks, history and passwords
Make Safari your default web browser
Go to websites
Find what you’re looking for
Bookmark web pages that you want to revisit
See your favourite websites
Use tabs for web pages
Pin frequently visited websites
Play web videos
Mute audio in tabs
Pay with Apple Pay
Autofill credit card info
Autofill contact info
Keep a Reading List
Hide ads when reading articles
Translate a web page
Download items from the web
Share or post web pages
Add passes to Wallet
Save part or all of a web page
Print or create a PDF of a web page
Customise a start page
Customise the Safari window
Customise settings per website
Zoom in on web pages
Get extensions
Manage cookies and website data
Block pop-ups
Clear your browsing history
Browse privately
Autofill username and password info
Prevent cross-site tracking
View a Privacy Report
Change Safari preferences
Keyboard and other shortcuts
Troubleshooting

Manage cookies and website data in Safari on Mac

You can change options in Safari preferences so that Safari always accepts or always blocks cookies and website data .

Open Safari for me

Prevent trackers from using cookies and website data to track you: Select “Prevent cross-site tracking”.

Cookies and website data are deleted unless you visit and interact with the trackers’ websites.

Always block cookies: Select “Block all cookies”.

Websites, third parties and advertisers can’t store cookies and other data on your Mac. This may prevent some websites from working properly.

Always allow cookies: Deselect “Block all cookies”.

Websites, third parties and advertisers can store cookies and other data on your Mac.

Remove stored cookies and data: Click Manage Website Data, select one or more websites, then click Remove or Remove All.

Removing the data may reduce tracking, but may also log you out of websites or change website behaviour.

See which websites store cookies or data: Click Manage Website Data.

Note: Changing your cookie preferences or removing cookies and website data in Safari may change or remove them in other apps.

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Google has delayed killing third-party cookies from Chrome (again)

Now the company says it’ll happen next year..

Google keeps promising to phase out third-party cookies on Chrome but not actually doing it. The company vowed to deprecate cookies back in 2020 , pushing the date back to 2023 and then 2024. We did get some traction earlier this year , when Google disabled cookies for one percent of Chrome users , but those efforts have stalled. Now, the company says it won’t happen until next year .

It’s easy to drag Google for this but it’s not entirely in the company’s hands. The tech giant is working closely with the UK’s Competition and Markets Authority (CMA) to ensure that any tools it implements to replace the cookie’s tracking and measurement capabilities aren’t anti-competitive. These tools are known collectively as the Privacy Sandbox and Google says it has to wait until the CMA has had “sufficient time to review” results from industry tests that’ll be provided by the end of June.

Google’s Privacy Sandbox has stirred up some controversy in recent years. The proposed tools have drawn complaints from adtech companies, publishers and ad agencies, on the grounds that they are difficult to operate, don’t adequately replace traditional cookies and give too much power to Google. To that end, the company said that it recognizes “ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers.” This is another reason given for the delay until next year.

The CMA isn’t the only regulatory agency giving the side-eye to the current iteration of these Privacy Sandbox tools. The UK-based Information Commissioner’s Office drafted a report that indicated these tools could be used by advertisers to identify consumers, as suggested by the Wall Street Journal .

Those in the ad industry want to see cookies given the heave-ho, despite complaints about Privacy Sandbox. Drew Stein, CEO of adtech data firm Audigent , told Engadget that it’s time for Google “to deliver on the promise of a better ecosystem” by implementing its plans to eliminate third-party cookies.

The CMA, on the other hand, has indicated a willingness to keep third-party cookies in play, particularly if Google’s solution does more harm than good. Craig Jenkins, the CMA’s director of digital markets, recently said the organization would delay implementation of Privacy Sandbox tools if “we’re not satisfied we can resolve the concerns”, as reported by Adweek . We’ll see what happens in 2025.

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THE 5 BEST Moscow Safaris

Safaris in moscow.

Adrenaline & Extreme Tours
Gear Rentals
Nature & Wildlife Tours
5.0 of 5 bubbles
District Central (TsAO)
3rd Transport Ring (TTK)
District North-Eastern (SVAO)
District Eastern (VAO)
District South-Western (YuZAO)
Lomonosovskiy
Ostankinskiy
Meshchanskiy
Krasnoselskiy
Maryina Roshcha (Jewish Quarter)
Good for Couples
Good for Kids
Good for Big Groups
Adventurous
Budget-friendly
Good for a Rainy Day
Hidden Gems
Honeymoon spot
Good for Adrenaline Seekers
Things to do ranked using Tripadvisor data including reviews, ratings, photos, and popularity.

1. Rybokhotsoyuz

2. Easy Russia Tour Guide

3. UTS GROUP

4. 365AltaiMongolia

5. #1 Russia -Tanzania | Zanzibar, Serengeti Safari & Kilimanjaro Agency | BURIGI CHATO SAFARIS CO LTD

6. Aviashop.Ru

7. Transsib Moscow

8. BASK TOUR

Easy Russia Tour Guide
#1 Russia -Tanzania | Zanzibar, Serengeti Safari & Kilimanjaro Agency | BURIGI CHATO SAFARIS CO LTD
365AltaiMongolia

IMAGES

Auntie Caitlin's Creations: Safari Cookies
Jungle Cookies by The Green Lane Baker
Safari Animal Birthday Party Sugar Cookies (3 dozen) Safari Theme Party
10 Jungle Theme Iced Biscuits/ Safari Themed Cookies / 10 Baby
Wild ONE Safari Birthday/ Baby Shower Cookies
Two Dozen Safari Decorated Sugar Cookies

VIDEO

3 ingredient 𝖈𝖔𝖔𝖐𝖎𝖊𝖘 recipe by shifas cooking||
Прохождение Казаки 3 #16
safari #cookies #cake #diy #giraffe
How to Clear Cache & Cookies Safari for MacBook Pro m3
3-Ingredient Oatmeal Chocolate Chip Emergency Cookies
Cookie Crush 3 // Gameplay

COMMENTS

Manage cookies and website data in Safari on Mac
Always allow cookies: Deselect "Block all cookies.". Websites, third parties, and advertisers can store cookies and other data on your Mac. Remove stored cookies and data: Click Manage Website Data, select one or more websites, then click Remove or Remove All. Removing the data may reduce tracking, but may also log you out of websites or ...
3 Ways to Enable Cookies in Safari
Enabling Cookies on a Mac. Download Article. 1. Open Safari and click the Safari menu. While Safari is open, you'll see the "Safari" menu at the top of your Mac's screen. [1] 2. Click Preferences…. This option is near the top of the menu.
Enable Third-party Cookies on Safari [Mac
In this article, you will learn how to enable third-party cookies on Safari. Does Safari Support Third-Party Cookies? Safari is one of the most prominent web browsers currently in use. It is the default web browser for Apple devices. For security reasons, third-party cookies are blocked on Safari by default. ...
How To Allow Third-Party Cookies on Mac for Safari, Chrome and Firefox
In just a few simple clicks, Safari can accept all third-party cookies. How to Allow Third-Party Cookies with Google Chrome. Of course, Safari isn't for everybody, so let's take a look at how ...
3 Easy Ways to Allow 3rd Party Cookies on a Mac
Allowing 3rd Party Cookies on Safari. Download Article. 1. Open Safari. Click the Safari app icon, which resembles a blue compass, in your Mac's Dock. [1] 2. Click Safari. It's a menu item in the top-left corner of the screen next to the Apple icon.
Manage cookies and website data using Safari
Safari uses your existing cookies to determine whether you have visited a website before. Selecting this option helps prevent websites that have embedded content in other websites you browse from storing cookies and data on your Mac. Always allow: Safari lets all websites, third parties, and advertisers store cookies and other data on your Mac.
How to Enable Cookies in Any Mac Browser
Safari users can enable cookies by going to Safari settings, navigating to the Advanced tab, and unchecking the Block all cookies box. Other browsers like Chrome, Firefox, and Microsoft Edge also offer options to enable cookies in their privacy settings, allowing for customization and fine control over cookie preferences. ... Click Third-party ...
Enable Cookies in Safari on macOS
Enabling this option is a good step in helping prevent companies from tracking your activity online. Enabling Block all cookies will prevent block First-Party cookies, as well as Third-Party cookies. Enabling this may cause websites to not work properly, and Safari will warn you about this if you choose this option.
First-Party Cookies vs Third-Party Cookies
Let's briefly consider how the most popular browsers treat cookies: Apple Safari: Apple Safari blocks many third-party cookies by default. It relies on "Intelligent Tracking Prevention," which prevents cross-site tracking for marketing, but still allows third-party cookies for e.g. payment processing and shopping carts.
How to Allow Cookies on Mac in Safari
1. Open your Safari web browser. 2. On the left side of the toolbar at the very top of your screen, click Safari and select Preferences in the drop-down. Under "Safari," click "Preferences." Grace ...
Enable Third-Party Cookies in Safari
Please note: as of Safari 13.1 and later, third-party cookies are blocked by default. For more information, visit Webkit's article: Full Third-Party Cookie Blocking and More. Open Safari, go to the left-hand corner, and click on Safari -> Settings from the drop-down menu (Fig. 1). Figure 1
Apple updates Safari's anti-tracking tech with full third-party cookie
Apple has an update out for Safari's Intelligent Tracking Prevention tool set that makes its web browser even more secure. Now, Safari blocks all third-party cookies by default, with no ...
How to Enable Cookies on Safari on Mac
By default, Safari blocks third-party cookies from getting stored on your Mac and there's even an option to prevent first-party cookies from being saved. If you're wondering how you can enable them inside Apple's native web browser, then the following post should help you do that on a Mac.
Manage Safari cookies for Apple devices
Manage Safari cookies for Apple devices. You can manage how cookies are handled in Safari. You can set the restriction to Always Allow or one of these options: Prevent cross-site tracking. Block all cookies. User action. Enabled. Enabled. Can't disable either setting.
Safari Now Blocks All Third-Party Cookies
By Matthew Humphries. March 25, 2020. There's increasing calls for privacy online, and Apple has reacted by making Safari the first mainstream browser to block all third-party cookies by default ...
Saying goodbye to third-party cookies in 2024
Saying goodbye to third-party cookies in 2024. Chris Mills December 7, 2023 8 minute read. The tail end of 2023 welcomes positive news for web privacy, as Chrome announces it is to join Firefox and Safari in deprecating third-party cookies in 2024 — starting with 1% of users from Q1 2024 to facilitate testing and ramping up from there.
Apple blocks third-party cookies in Safari
Starting today, with the release of Safari 13.1 and through updates to the Intelligent Tracking Prevention (ITP) privacy feature, Apple now blocks all third-party cookies in Safari by default. The ...
Google yet again delays killing third-party cookies in Chrome ...
Google now hopes to start phasing out third-party cookies in early 2025, instead of late 2024 as previously planned. ... By default, Safari prevents cross-site tracking on both mobile and desktop.
Google delays third-party 'Cookiepocalyse' until at least 2025
Google has delayed third-party cookie deprecation in the Chrome browser for the third time. Experts predict it won't happen again. This week, Google put off its plan to fully eliminate cookies later this year, a process it started in January by turning them off for 1% of Chrome users. By the end of the year, Google had planned to turn third-party cookies off for all.
Google delays ban on third-party cookies in Chrome to 2025
Original article: April 24, 2024 (4:21 AM ET): Google announced plans several years ago to ban third-party cookies in the Chrome browser. This ban was most recently supposed to come into effect in ...
Google Delays Third Party Cookie Deprecation: Ad Industry Reaction
Regardless of Google delaying the withdrawal of third party cookies, relying solely on options limited to a single browser falls short of addressing the broader demands of high-scale and widespread advertising environments. ... And Safari's own cookie switch-off came in 2020. So frankly, between Q4 2024 and H1 2025, what's another few ...
Update on the plan for phase-out of third-party cookies on Chrome
We are providing an update on the plan for third-party cookie deprecation on Chrome. We recognize that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem.
Google Delays Its Removal of Cookies Again
Google delayed its removal of third-party cookies on Chrome until 2025 and cited industry and regulatory pushback as its reasoning. Menu icon A vertical stack of three evenly spaced horizontal lines.
Google Further Postpones Third-Party Cookie Deprecation In Chrome
Google postpones Chrome's third-party cookie deprecation to 2025 amid challenges, giving websites more transition time. Google again delays its plan to remove third-party cookies from Chrome. The ...
Google is dragging its feet on killing third-party cookies yet again
This isn't the first time Google has hit the pause button on its original plan. Back in January 2020, the company said it would ditch third-party cookies "within two years" to make web surfing ...
Manage cookies and website data in Safari on Mac
Prevent trackers from using cookies and website data to track you: Select "Prevent cross-site tracking". Cookies and website data are deleted unless you visit and interact with the trackers' websites. Always block cookies: Select "Block all cookies". Websites, third parties and advertisers can't store cookies and other data on your Mac.
Google has delayed killing third-party cookies in Chrome (again)
Google keeps promising to phase out third-party cookies on Chrome but not actually doing it. The company vowed to deprecate cookies back in 2020, pushing the date back to 2023 and then 2024. We ...
THE 5 BEST Moscow Safaris (Updated 2024)
Safaris in Moscow. 1. Rybokhotsoyuz. 2. Easy Russia Tour Guide. An excellent and reliable service which made my trip mesmorizing with easy moscow. Especially Anna is a wonderful... 3. UTS GROUP.

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