international tourism management meaning

What is international tourism and why is it important?

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The International tourism industry is stronger than ever before. Destinations around the world have developed their economies around international tourism and they are thriving (minus the ongoing Coronavirus pandemic, but I am confident that tourism will return so I am going to put that to one side for now). But what does it all mean?

In this article I am going to introduce you to the exciting world of international tourism- the industry that I have lived and breathed for so many years. The industry that I love. So here goes…

What is international tourism?

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Tourism is the generic term used to cover both demand and supply that has been adopted in a variety of forms and used throughout the world.

International tourism essentially refers to the activities undertaken by visitors, also known as the visitor economy. The tourism industry encompasses all activity that takes place within the visitor economy.

This includes activities that are directly related to the tourist, such as staying in a hotel, ordering a meal or visiting a tourist attraction. It also includes indirect activities, such as the transport company which delivers the food to the restaurant in which the tourist eats or the laundry company that has a contract with the hotel for cleaning bed sheets.

It is largely due to the indirect contributions to tourism, that defining and measuring the tourism industry is so difficult!

Tourism is a phenomenon with no universally accepted definition, owing to the complexity and individualism of the travellers themselves and the activities that they choose to undertake.

The most widely utilised definition of tourism, proposed by the World Trade Organisation (WTO) and United States (UN) Nations Statistics Division (1994), prescribes that in order to qualify as a tourist one must travel and remain in a place outside of their usual residential environment for not more than one consecutive year for leisure, business or other purposes.

Matheison and Wall (1982) on the other hand, do not impose a timeframe, simply stating that one must travel to a destination temporarily.

Leiper (1979) believed that defining tourism is more complex than this, proposing that there are three approaches that can be taken. The economic stance focuses on tourism as a business, the technical stance focusses on the tourist in order to provide a common basis by which to collect data and the holistic stance attempts to include the entire essence of the subject.

The Cambridge Dictionary define tourism quite simply as; ‘the business of providing services such as transport, places to stay or entertainment for people who are on holiday’.

As there is no universal definition for the term ‘international tourism’, for the purposes of this article I will define it as follows:

‘International tourism is the act of travelling to another country other than where you live for no more than one year for purposes of leisure or business’.

Why is international tourism important?

International tourism is hugely important. There are a number of key reasons for this that I will outline below.

Value to the economy

International tourism can help economies to bring in money in a number of different ways. Below I have provided some examples of the positive economic impacts of tourism .

The importance of international tourism is demonstrated through foreign exchange earnings. 

Tourism expenditures generate income to the host economy. The money that the country makes from tourism can then be reinvested in the economy.

How a destination manages their finances differs around the world; some destinations may spend this money on growing their tourism industry further, some may spend this money on public services such as education or healthcare and some destinations suffer extreme corruption so nobody really knows where the money ends up!

Some currencies are worth more than others and so some countries will target tourists from particular areas. Currencies that are strong are generally the most desirable currencies. This typically includes the British Pound, American, Australian and Singapore Dollar and the Euro . 

Tourism is one of the top five export categories for as many as 83% of countries and is a main source of foreign exchange earnings for at least 38% of countries.

The importance of international tourism is also demonstrated through the money that is raised and contributed to government revenues. Tourism can help to raise money that it then invested elsewhere by the Government. There are two main ways that this money is accumulated. 

Direct contributions  are generated by taxes on incomes from tourism employment and tourism businesses and things such as departure taxes. 

According to the World Tourism Organisation, the direct contribution of Travel & Tourism to GDP in 2018 was $2,750.7billion (3.2% of GDP). This is forecast to rise by 3.6% to $2,849.2billion in 2019.

Indirect contributions  come from goods and services supplied to tourists which are not directly related to the tourism industry. 

There is also the income that is generated through  induced contributions . This accounts for money spent by the people who are employed in the tourism industry. This might include costs for housing, food, clothing and leisure Activities amongst others. This will all contribute to an increase in economic activity in the area where tourism is being developed. 

The importance of international tourism can be demonstrated through employment generation.

The rapid expansion of international tourism has led to significant employment creation. From hotel managers to theme park operatives to cleaners, tourism creates many employment opportunities. Tourism supports some 7% of the world’s workers. 

There are two types of employment in the tourism industry: direct and indirect. 

Direct employment  includes jobs that are immediately associated with the tourism industry. This might include hotel staff, restaurant staff or taxi drivers, to name a few.

Indirect employment includes jobs which are not technically based in the tourism industry, but are related to the tourism industry.

It is because of these indirect relationships, that it is very difficult to accurately measure the precise economic value of tourism, and some suggest that the actual economic benefits of tourism may be as high as double that of the recorded figures!

The importance of international tourism can be further seen through the contributions to local economies.

All of the money raised, whether through formal or informal means, has the potential to contribute to the local economy. 

If  sustainable tourism  is demonstrated, money will be directed to areas that will benefit the local community most. There may be pro-poor tourism initiatives (tourism which is intended to help the poor) or  volunteer tourism  projects. The government may reinvest money towards public services and money earned by tourism employees will be spent in the local community. This is known as the multiplier effect. 

International tourism boosts the economy exponentially.

This is partly because of the aforementioned jobs that tourism creates, but also because of the temporary addition to the consumer population that occurs when someone travels to a new place.

Just think: when you travel, you’re spending money. You’re paying to stay in a hotel or hostel in a certain area – then you’re eating in local restaurants, using local public transport, buying souvenirs and ice cream and new flip flops. As a tourist, you are contributing to the global economy every time you book and take a trip.

For some towns, cities and even whole countries, the importance of international tourism is greater than for others. In some cases, it is the main source of income.

For example, according to the World Travel and Tourism Council, tourism accounts for almost 40% of the Maldives’ total GDP. In comparison, it’s less than 4% in the UK and even lower in the US! In the Seychelles the number is just over 26% while in the British Virgin Islands it is over 35% – so tourism is vastly important in these nations.

Other posts that you might be interested in: – What is tourism? A definition of tourism – The history of tourism – The structure of the tourism industry – Stakeholders in tourism – Inbound tourism explained: What, why and where – What is ABTA and how does it work? – Outbound tourism | Understanding the basics

Value to society

The importance of international tourism is not only recognised through economic factors, but there are also many positive social impacts of tourism that play an important part. Below I will outline some of the social gains from tourism.

It is the local culture that the tourists are often coming to visit and this is another way to demonstrate the importance of international tourism.

Tourists visit Beijing to learn more about the Chinese Dynasties. Tourists visit Thailand to taste authentic Thai food. Tourists travel to Brazil to go to the Rio Carnival, to mention a few…

Many destinations will make a conserved effort to preserve and protect the local culture. This often contributes to the conservation and  sustainable management  of natural resources, the protection of local heritage, and a renaissance of indigenous cultures, cultural arts and crafts. 

The importance of international tourism can also be demonstrated through the strengthening of communities.

Events and festivals of which local residents have been the primary participants and spectators are often rejuvenated and developed in response to tourist interest.

The jobs created by international tourism can also be a great boost for the local community. Aside from the  economic impacts  created by enhanced employment prospects, people with jobs are happier and more social than those without a disposable income. 

Local people can also increase their influence on tourism development, as well as improve their job and earnings prospects, through tourism-related professional training and development of business and organisational skills.

The importance of international tourism is shown through the provision of social services in the host community.

The international tourism industry requires many facilities/ infrastructure to meet the needs of the tourist. This often means that many developments in an area as a result of tourism will be available for use by the locals also. 

Local people often gained new roads, new sewage systems, new playgrounds, bus services etc as a result of tourism. This can provide a great boost to their quality of life and is a great example of a positive social impact of tourism. 

International tourism can see rise to many commercial business, which can be a positive social impact of tourism. This helps to enhance the community spirit as people tend to have more disposable income as a result. 

These businesses may also promote the local cultures and arts. Museums, shows and galleries are fantastic way to showcase the local customs and traditions of a destination. This can help to promote/ preserve local traditions.

Some destinations will encourage local cultures and arts to be revitalised. This may be in the form of museum exhibitions, in the way that restaurants and shops are decorated and in the entertainment on offer, for example. 

This may help promote traditions that may have become distant. 

Another reason for the importance of international tourism is the preservation of heritage. Many tourists will visit the destination especially to see its local heritage. It is for this reason that many destinations will make every effort to preserve its heritage. 

This could include putting restrictions in place or limiting tourist numbers, if necessary. This is often an example of careful  tourism planning  and sustainable tourism management. 

International tourism can, if managed well, empower communities. While it is important to consider the authenticity in tourism and take some things with a pinch of salt, know that tourism can empower communities.

Small villages in far off lands are able to profit from selling their handmade goods. This, in turn, puts food on the table. This leads to healthier families and more productivity and a happier population .

Value to the environment

Whilst most media coverage involving international tourism and the environment tends to be negative, there are some positives that can come from it: demonstrating the importance of tourism once again.

Some people think that international tourism is what kills nature. And while this could so easily be true, it is important to note that the tourism industry is and always has been a big voice when it comes to conservation and the protection of animals and nature. Tourism organisations and travel operators often run (and donate to) fundraisers. 

As well as this, visitors to certain areas can take part in activities that aim to sustain the local scenery. It’s something a bit different, too! You and your family can go on a beach clean up walk in Spain or do something similar in the UAE . There are a lot of ways in which tourism actually helps the environment, rather than hindering it!

Tourism brings with it huge economic potential for a destination that wishes to develop their tourism industry. Employment, currency exchange, imports and taxes are just a few of the ways that tourism can bring money into a destination.

In recent years, tourism numbers have increased globally at exponential rates, as shown in the World Tourism Organisation data below. There are a number of reasons for this growth including improvements in technology, increases in disposable income, the growth of budget airlines and consumer desires to travel further, to new destinations and more often.

Here are a few statistics providing by the UN and Statistica:

Here are a few facts about the economic importance of the tourism industry globally:

• The tourism economy represents 5 percent of world GDP
• Tourism contributes to 6-7 percent of total employment
• International tourism ranks fourth (after fuels, chemicals and automotive products) in global exports
• The tourism industry is valued at US$1trillion a year
• Tourism accounts for 30 percent of the world’s exports of commercial services
• Tourism accounts for 6 percent of total exports
• 1.4billion international tourists were recorded in 2018 (UNWTO)
• In over 150 countries, tourism is one of five top export earners
• Tourism is the main source of foreign exchange for one-third of developing countries and one-half of less economically developed countries (LEDCs)

There is a wealth of data about the economic value of tourism worldwide, with lots of handy graphs and charts in the United Nations Economic Impact Report .

International tourism is arguably the largest industry in the world. There are many benefits of international tourism to local economies as well as society and the environment. The many components of tourism that make up the industry are integral to livelihoods the world over.

• An Introduction to Tourism : a comprehensive and authoritative introduction to all facets of tourism including: the history of tourism; factors influencing the tourism industry; tourism in developing countries; sustainable tourism; forecasting future trends.
• The Business of Tourism Management : an introduction to key aspects of tourism, and to the practice of managing a tourism business.
• Tourism Management: An Introduction : gives its reader a strong understanding of the dimensions of tourism, the industries of which it is comprised, the issues that affect its success, and the management of its impact on destination economies, environments and communities.

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• BA (Hons) International Tourism Management

International Tourism Management

Kick-start a career in international tourism with a degree which will give you the management skills and knowledge to work anywhere in the world.

Course overview

With input from leading organisations like The Institute of Travel and Tourism, Marriott, Visit Manchester and Expedia we’ve developed a range of modules directly relevant to a career in the tourism industry. You’ll explore key questions like what makes an attractive destination? How can marketing be applied in different markets? Which management strategies get the best out of employees? And you’ll put your ideas into practice, working on real world briefs for real organisations. 

Develop skills for life Tourism is big business. To succeed in this competitive market, organisations need managers not only with strong business acumen and creative flair, but also an awareness of ethics and responsibility. Here at Manchester Met, we’ll help you develop these skills....

What you need to know

• When does the course start? September 2024 September 2025

3 years full-time 4 years with placement 4 years with overseas study 4 years with foundation

• How many UCAS points do I need? 104-112
• Where will I study this course? Manchester

Features and benefits

Course information.

With input from leading organisations, we designed the core units on this course to give you a thorough introduction to managing a tourism business. You can also choose to learn a new language such as Spanish, Modern Arabic or Japanese.

As well as taught classes, you’ll learn by working on projects and doing your own research. Your final year research project is a chance to explore an area in more detail based on your studies or work experience.

You can choose to spend a year studying abroad or working on placement. We have links with universities around the world, and organisations like Disney, Expedia and Premier Inn. You can find out more about your options and decide after you’ve started the course.

Foundation Year

This course has a foundation year available. For more information visit the Foundation Year page .

Accreditations, Awards and Endorsements

Accreditation.

Association to Advance Collegiate Schools of Business Our business school is accredited by The Association to Advance Collegiate Schools of Business. This means we are internationally recognised for meeting global standards of excellence in business and management education.

endorsement

Business School Impact System (BSIS) The BSIS scheme is designed to determine the extent and nature of a business school’s impact upon its local environment. BSIS has given us the tools to capture the enormous added value and impact that our business school brings to businesses and communities.

EFMD Quality Improvement System Our business school holds the EQUIS accreditation – a leading international system of quality assessment, improvement and accreditation of higher education institutions in management and business administration. By attending an EQUIS accredited institution, students can be confident they are part of a high quality institution.

Institute of Travel and Tourism Our business school is recognised as a Centre of Excellence by the Institute of Travel and Tourism (ITT). This gives our students access to industry professionals, networking and mentorship opportunities throughout their course.

Teaching Excellence Framework 2023-2027 We have received an overall gold status in the Teaching Excellence Framework (TEF), meaning we're rated as an outstanding university for our student experience.

Please note that the following list of units is indicative and may be subject to change.

* you will have the choice to study Tourist Behaviour II OR Uniwide Language

Tourist Behaviour I

The behaviour of tourists is a fundamental aspect in understanding the nature of tourism as a whole. Attention is given to the evolution of different types of tourists as well as different types of behaviour.

Tourism Academic and Digital Skills

Academic and digital skills are developed to foster students’ engagement with their own personal and professional development. This unit will support students as they make the step up to degree-level study.

Tourism Operations Management

The management of tourism operations for competitive advantage within the global tourism industry requires knowledge and application of key operational management theories and models.

Destination Manchester

Destination Manchester: England's second largest city tourist destination and the living-laboratory for your studies. Explore what makes a successful international tourist destination and help to solve a real-world problem for a tourism company.

Financial Management for Managers

Understanding financial management is a vital skill for all managers of profitable companies. Learn how to analyse financial statements, plan budgets and use financial data to inform decision making.

Marketing for Tourism

Students will develop marketing skills for tourism, learning how to recognise the importance of marketing as a role and function; as well as apply the marketing mix to illustrate different tourist markets and needs.

Option units

Tourist behaviour ii.

An understanding of the development of current and future trends is an important aspect of tourist behaviour and will be explored with the help of a variety of reports.

Uniwide Language

You can add a foreign language to your portfolio of skills. Enhance your employability by learning French, Japanese, Mandarin Chinese, Modern Standard Arabic or Spanish alongside your main degree. Whatever your language knowledge, from beginners to advanced, these classes will take you to the next level of proficiency. Visit UNIWIDE  for more information.

Study and assessment breakdown

Study 

• Year 1 scheduled 25%; independent 75%
• Year 2 scheduled 25%; independent 75%
• Year 3 scheduled 20%; independent 80%
• Year 1 coursework 90%; examination 10%
• Year 2 coursework 85%; examination 15%
• Year 3 coursework 100%

Placement options

Our BA (Hons) International Tourism Management degree offers the chance to spend a year getting a taste of professional life. Opportunities are available worldwide with a wide range of companies, from boutique hotels to five-star deluxe properties, gastro pubs to Michelin star restaurants, and cruise liners to theme parks.

A year out not only gives you the opportunity to develop your core skills and learn about how a business really operates in your industry, but also shows employers that you’re ready to get to work.

To find out more about what a placement can do for you, visit our placements page.

Instead of a placement, you’ll have the opportunity to spend up to a year overseas, studying with one of our partner institutions across Europe, or beyond. Go abroad in the third year of your degree, and you’ll not only learn about other cultures, improve your language skills and discover more about yourself – you’ll also boost your career prospects.

Having first-hand knowledge of another country’s cultures and traditions can take you far in a range of careers. And, by going abroad you’ll also demonstrate the kind of independent spirit and adaptability that many employers want.

Working abroad

Gaining work experience with an international flavour offers a double benefit. While you’ll learn valuable professional skills in a real-world workplace, you’ll also experience different cultures, ways of working and new perspectives. Whether it’s a summer exchange, holiday internship or year-long international placement, global experience can make a world of difference to your career prospects.

A city of opportunities

Greater Manchester boasts one of the country’s leading creative clusters outside of London, with a diverse community of over 8,500 creative organisations.

Manchester is also England’s second most visited city by international tourists, drawn to the area by the vibrant calendar of attractions and events occurring all-year-round. These include over 75 museums and galleries, high-profile music, art and cultural festivals, and sporting tournaments hosted in the largest concentration of sporting venues in Europe.

With all this activity on our doorstep, it puts us in the perfect place to offer an education rooted in the real world – with relevant skills, useful experience and valuable connections to support your ambitions in events, tourism or hospitality management. It puts you in a city with a wide range of employers who are looking for ambitious graduates.

During this year you will study six 15 credit units. Please note that the following list of units is indicative and may be subject to change.

Researching Tourism

Understanding how to appraise and apply research methods is a critical skill for undergraduates and this knowledge will be developed through this unit.

Industry Active

This unit will identify the variety of job roles within the tourism sector. It will enable students to develop their knowledge and understanding of the essential skills required to complete the application process for employment.

International Tourist Experience Design

Tourist experiences are designed and managed by tourism businesses, yet experiences become meaningful when personalised by tourists. Students will explore how new business approaches centring on the tourist have been devised.

People Management and Development

Students will develop knowledge and understanding of the theories, strategies, policies and practices that underpin the management and development of human resources in organisations particularly in the tourism industry.

Tourism Destination Fieldwork

Students will conduct fieldwork at a destination to assess local challenges.

The Business of Tour Operators

Students will examine the role of tour operators in the tourism supply and distribution chain. A focus will be on their partnerships with key stakeholders so ensuring a sustainable and ethical approach to business.

During this year you will study four 15 credit units and a 30 credit unit. Please note that the following list of units is indicative and may be subject to change.

Global Tourism Development

A global view of tourism as a tool to achieve the broader sustainable development goals in varying economies is provided. Different tourism development paths and their challenges, limitations and benefits will be critiqued.

The Tourism Graduate

With graduation on the horizon, you’ll focus on harnessing your personal and professional skills, as well as behaviours. You’ll have opportunity to engage in a range of activities, which might include mentoring with an employer in a tourism management role or a cutting-edge mock assessment centre experience, helping you become a sought-after and career-ready graduate.

Tourism Crisis and Risk Management

Within the global tourism industry, crisis and risk management is an increasingly important area for consideration. Students will be exposed to the interrelationships and stakeholder roles during a critical incident. 

Strategic Tourism Management

Students will explore the nature of strategy and strategic thinking, as well as the complexity of managing the strategic challenges found within the contemporary international tourism business environment. 

Research Project (30 credits)

Students undertake a substantial project based on work experience or academic research.

Whether you’ve already made your decision about what you want to study, or you’re just considering your options, there are lots of ways you can meet us and find out more about student life at Manchester Met.

• a virtual experience campus tour
• chats with current students

Taught by Experts

Your studies are supported by a department of committed and enthusiastic teachers and researchers, experts in their chosen field.

We often link up with external professionals too, helping to enhance your learning and build valuable connections to the working world.

Entry Requirements

Ucas tariff points.

GCE A levels - grades BCC or equivalent

Pearson BTEC National Extended Diploma - grade DMM

Access to HE Diploma - Pass overall with a minimum 106 UCAS Tariff points

UAL Level 3 Extended Diploma - grade of Merit overall

OCR Cambridge Technical Extended Diploma - grade DMM

T level - We welcome applications from students undertaking T level qualifications. Eligible applicants will be asked to achieve a minimum overall grade of Merit as a condition of offer

IB Diploma - Pass overall with a minimum overall score of 26 or minimum 104 UCAS Tariff points from three Higher Level subjects

Other Level 3 qualifications equivalent to GCE A level are also considered. 

A maximum of three A level-equivalent qualifications will be accepted towards meeting the UCAS tariff requirement. 

AS levels, or qualifications equivalent to AS level, are not accepted. 

The Extended Project qualification (EPQ) may be accepted towards entry, in conjunction with two A-level equivalent qualifications.

Please contact the University directly if you are unsure whether you meet the minimum entry requirements for the course.

Specific GCSE Requirements

GCSE grade C/4 in English Language or Level 2 Functional Skills English pass

GCSE grade C/4 in Mathematics or Level 2 Functional Skills Mathematics pass

International Baccalaureate points

Ielts score required for international students.

There’s further information for international students on our international website if you’re applying with non-UK qualifications.

Fees and Funding

Foundation year students.

UK and Channel Islands full-time foundation year fee: £9,250 per year for the foundation year. This tuition fee is agreed subject to UK government policy and parliamentary regulation and may increase each academic year in line with inflation or UK government policy for both new and continuing students.

EU and Non-EU international full-time foundation year fee: £18,500 per year. When progressing from the pre-degree foundation year to the linked degree. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study)

UK and Channel Island Students

Full-time fee: £9,250 per year. This tuition fee is agreed subject to UK government policy and parliamentary regulation and may increase each academic year in line with inflation or UK government policy for both new and continuing students.

EU and Non-EU International Students

Full-time fee: £18,500 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).

Additional Information

A degree typically comprises 360 credits, a DipHE 240 credits, a CertHE 120 credits, and an integrated masters 480 credits. The tuition fee for the placement year for those courses that offer this option is £1,850, subject to inflationary increases based on government policy and providing you progress through the course in the normal timeframe (no repeat years or breaks in study). The tuition fee for the study year abroad for those courses that offer this option is £1,385, subject to inflationary increases based on government policy and providing you progress through the course in the normal timeframe (no repeat years or breaks in study).

Additional Costs

Specialist costs.

All of the books required for the course are available from the library. The University also has PC labs and a laptop loan service. However, many students choose to buy some of the core textbooks for the course and/or a laptop.

Students may also need to print their assignments and other documents. Campus printing costs start from 5p per page. Estimated costs are £300 for a laptop, and up to £100 each year for books and printing.

other Costs

Optional residential field trips up to £800.

Find out more about financing your studies and whether you may qualify for one of our bursaries and scholarships

First Generation

Dedicated funding and support for first generation students

Career Prospects

The skills you learn here apply in a wide range of roles, from marketing to human resources. And, if you decide to take a placement or study abroad year, your experience might inspire your next steps. Our graduates work in small boutique operators, large international corporations and some have started their own businesses.

Whether you want to continue your studies with a postgraduate degree, or explore emerging areas like ecotourism, we’re here to support you achieve your dream.

of BA (Hons) Tourism Management* students said the course has provided them with opportunities to bring information and ideas together from different topics.

Want to know more, got a question.

You can apply for the full-time option of this course through UCAS.

Institution code: M40

Get advice and support on making a successful application.

You can review our current Terms and Conditions before you make your application. If you are successful with your application, we will send you up to date information alongside your offer letter.

Manchester is your city, be part of it

Your new home, your new city, why university, related courses, events management, international hospitality business management, international tourism management (foundation year).

Programme Review Our programmes undergo an annual review and major review (normally at 6 year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology. For further information on when we may make changes to our programmes, please see the changes section of our Terms and Conditions .

Important Notice This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up to date information for your chosen course of study.

Confirmation of Regulator The Manchester Metropolitan University is regulated by the Office for Students (OfS). The OfS is the independent regulator of higher education in England. More information on the role of the OfS and its regulatory framework can be found at officeforstudents.org.uk .

All higher education providers registered with the OfS must have a student protection plan in place. The student protection plan sets out what students can expect to happen should a course, campus, or institution close. Access our current Student Protection Plan .

international tourism Management

Msc / pgdip.

Accredited by the University of Warwick

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Course breakdown

Entry requirements, key information.

• Placements and Careers

Pursue a career path in areas such as corporate travel, destination management and consultancy

£400k invested in our Aviation and Tourism Suite, exposing you to sector-leading facilities

Tourism is one of the world’s most dynamic and competitive industries. If you want to forge a career in this field, our International Tourism Management postgraduate course will give you the tools you need to become a skilful and knowledgeable manager who can make an immediate impact on any organisation.

Our tourism course boosts your management potential by focusing on the role of communication and creativity and developing your critical thinking, problem-solving, research and analytical skills, together with an in-depth understanding of contemporary industry issues. You will also be able to specialise your knowledge through a range of optional modules, while you will be supported throughout by a professional mentor to offer further guidance and advice on advancing your career.

One of the standout features of this course is the opportunity to travel overseas and apply your training to an international live tourism project, while our master's course also gives you the option to boost your real-world experience on a six-month placement. What’s more, University College Birmingham is an Institute of Travel and Tourism (ITT) Centre of Excellence and our Aviation and Tourism Suite offers state-of-the-art facilities to support your studies.

Why should I choose this course?

• RESIDENTIAL VISIT – Study abroad on a live industry project*, with essential trip costs covered by the University – past destinations include Dubai, the Gambia, Cyprus, the Azores and the Canaries (*   subject to visa requirements )
• WORK PLACEMENT (MSc only) – Apply your training to the real world and gain vital experience on an optional three-month or six-month placement in the industry on successful completion of the taught part of the course
• SPECIALISE YOUR STUDIES – From business creation to marketing and digital media, study a range of specialist areas with our portfolio of optional modules
• INDUSTRY APPROVED – Study at a recognised ITT Centre of Excellence, with opportunities to work on a range of industry consultancy projects
• AWARD-WINNING UNIVERSITY – Study at the highest-ranking university in the region according to student choice ( Whatuni Student Choice Awards 2023 )

Our facilities

Our learning spaces at University College Birmingham ensure you have the right environments to build your knowledge, from lecture theatres to interactive group working spaces and extensive library resources.

Our £44 million Moss House campus includes an exhibition space to showcase your work to assessors and prospective employers, as well as our Enterprise Hive service which helps budding entrepreneurs with start-ups

Our campus buildings feature lecture theatres equipped with the latest technology, as well as comfortable tutorial and seminar rooms and private meeting rooms

Located in our McIntyre House campus, ThinkSpace features glazed study pods to discuss group projects and glass wipe boards to mind-map your ideas

Students on our postgraduate courses have exclusive access to our dedicated postgraduate suite in McIntyre House, providing study and meeting spaces, PCs and other facilities.

Our library facilities offer more than 50,000 print resources and over 60 million digital resources, with expert support from qualified library professionals and research specialists

Core Modules

Strategic Tourism Market Analysis

The focus of this module is to develop capabilities and knowledge to enable you to contribute to the strategic and operational direction of a range of industries within the travel and tourism sector, including conducting market analysis of emerging destinations. Specific themes covered include exploring strategic operations management within an increasingly dynamic tourism environment, business diversification, managing change, tourism trend analysis and any other considerations which will drive traffic forecasts.

International Live Project Management

This module is linked to an overseas visit to undertake a specific consultancy project. By applying your project management skills to an international destination, you will develop your ability to produce management solutions for a real case study. You will get involved with project management at all stages, working in a team while leading a particular work package. The collaborative teamwork will focus on developing strategies/solutions to your given project brief.

Leading Across Cultures

The ability to communicate and lead teams across nations and cultures is essential to achieve a competitive advantage in the global economy. The aim of the module is to introduce you to culture as a major force in international business within the context of a globalised interconnected economy. You will learn to understand the importance of culture on management; identify areas in which cultural differences pose challenges as well as examine opportunities in leading people across cultures; and, to become more self-aware of our cultural conditioning, individual biases, and assumptions.

Strategic Financial Analysis

Developing your ability to interpret financial information, such as budget control and investments, enables you to understand the principles of finance within an organisational context. You will examine how managers use financial tools and techniques to enhance the decision-making process and shape the direction of organisations.

Sustainability Leadership

The purpose of this module is to develop the skills and knowledge to drive and lead sustainable futures within the context of tourism, aviation and hospitality, accelerating the transition to net zero reducing the harmful impacts of unchecked development. You will evaluate the key challenges to implementing sustainable practices and develop theoretical knowledge of models and concepts that are applicable to real-world scenarios. Throughout the module you will explore the future of sustainable management with a focus on understanding and managing the economic, social and environmental impacts to become a leader within the field of sustainability.

Applied Masters Project (MSc only)

This module extends and develops your knowledge and ability in focusing upon, and preparing for, industry research. It introduces you to the disciplines of research techniques, data analysis as well as the design and execution of a research project. The project can take various forms including a traditional dissertation, generating a new enterprise start-up plan, developing a business or marketing campaign, proposing new processes/systems/products/target markets. The aim is to develop your skills and expertise in the essential research tools you will need for both successful postgraduate study and as self-employed entrepreneurs or managers of the future.

Plus one option from:

Event Strategy

This module will introduce you, through an exploration of the MICE (Meetings, Incentives, Conferences and Events) sector of the international events industry, to the skills and knowledge needed to effectively manage events. This module will require you to critically assess the feasibility of a large-scale MICE event project or MICE event facility, such as a convention centre. You will study current contemporary issues and trends within the global events environment, considering project aims, objectives, key stakeholders and the project rationale. There is also a need to critically evaluate the financial viability of business event projects, while considering long-term return on investment and the impact of business events upon local and regional economies of the host destination. The associated operational requirements that may influence key performance indicators, including project layout and design, logistics and human resource requirements must also be examined, particularly when working in international contexts.

Strategic Digital Marketing

Strategic Digital Marketing delivers breadth and depth of understanding of digital marketing and provides you with the digital research skills to work at a management or strategic level. Over the course of the module, you will develop practical skills on how to build a comprehensive digital marketing strategy for a live client brief focusing on the latest consumer trends, channels, and tools from the world of digital marketing.

Innovative Enterprise

The new constant is an unstable state of change; winning entrepreneurs and managers will be those who embrace entrepreneurship, digitalisation and the creation of innovative products and/or services for their organisation. You will investigate the dynamics of entrepreneurship and innovation, to develop skills that will motivate you to devise improved and novel business strategies.

Strategic Human Resource and People Development

In this module you will acquire operational as well as strategic knowledge to effectively manage human resources and manage people within an organisation. The module explores and examines human resource management within a disruptive environment focusing on decision making and current workforce challenges at a strategic level. Key areas of resourcing, talent management and employee relations will be studied in depth to promote a learning culture that prioritises the effective management of people in the workplace.

Risk, Disruption and Future-proof Management

Tourism, aviation and hospitality providers are operating in an increasingly complex and turbulent environment. The pace of change is accelerating. Traditional response strategies to trends, risks and disruptors have often proven ineffective and stifled innovation and long-term success. Accordingly, new mindsets and agile strategies are needed to navigate this disruptive environment. Adopting a multi-disciplinary and cross-geographical approach, you will track the key mega-trends, drivers, risks and disruptions shaping our sectors; scrutinise and evaluate the range of responses by providers; and develop more innovative approaches to future-proof providers operating within this disruptive environment.

Performance Data Analysis

The focus of this module is to develop skills in the interpretation and analysis of financial and management data to positively influence business performance. You will develop capabilities and knowledge to contribute to the strategic direction of hospitality, tourism and aviation. It will provide you with the skills to master the ability to display and articulate data in appropriate ways to provide meaning to stakeholders.

Placement (Optional - MSc only)

Postgraduate Work Placement

The Postgraduate Work Placement module provides you with the opportunities to further develop practical skills, relate theory to practice and to gain a sound base of experience. In addition, the module seeks to develop 'life skills' to assist you in progressing towards a career in management. The placement period offers you the opportunity to experience work in the hospitality industry and to gain academic credit for your learning. It is important therefore that you are given the opportunity to work in an organisation which is both appropriate to your needs and has a professional approach towards training and development. Your needs and any previous experience are taken into consideration, when introducing you to a suitable employer. The staff in the Hired employability suite will draw on their extensive experience to ensure that the objectives are met as fully as possible.

The modules listed above for this course are regularly reviewed to ensure they are up to date and informed by industry as well as the latest teaching methods. On occasion, we may need to make unexpected changes to modules – if this occurs, we will contact all offer holders as soon as possible.

• MSc International Tourism Management – A grade classification of 2:2 is required, or international equivalent.
• PGDip International Tourism Management – A grade classification of third-class is required, or international equivalent.
• There are no subject pre-requisites for this programme
• We also consider applicants who are currently employed and wish to apply to University College Birmingham.
• To apply, you must have 5 years of relevant managerial work experience, demonstrating in-depth knowledge of the sector for the subject matter you are interested in pursuing.
• A reference detailing your roles and responsibilities from your line manager and a meeting with the programme team will usually be scheduled prior to a place being offered.

International students

For academic and   English entry requirements  for EU and international students, please visit the  Country Specific Information  page. Please note: As an International Student, when choosing optional placement, a visa extension may be required.

If you have any questions, please complete our enquiry form:

Enquiry Form

Tom International Tourism Management MSc / PGDip

Teaching and assessment

Lectures, guest speakers, seminars, ‘creative dialogues’ and e-learning activities will facilitate your advanced learning and skill development. There is also a range of action-learning opportunities through case studies, scenario planning, simulations and live projects.

You will be assessed through case study analysis, presentations, essays, e-discussions and debates within a range of individual and team-based environments.

Our teaching and assessment is underpinned by our  Teaching, Learning and Assessment Strategy 2021-2024 .

Tuition fees

UK students

If you are a UK student or an EU student with settled or pre-settled status enrolling on a MA/MSc course at University College Birmingham, your fee for this academic year will be £8,750. The fee for the PGDip course is £6,350. View postgraduate fees

If you are an international student enrolling on one of our postgraduate programmes (e.g. MSc, MA) in 2023/24, your fee for this academic year will be £14,500 per year. T he course fee for academic year 2024/2025 is £15,000 per year.

View international fees

Unibuddy Community - meet other students on your course

Starting university is an exciting time, but we understand that it can sometimes feel a little daunting. To support you, you will be invited to join our Unibuddy Community , where you can meet other students who have applied for the same course at University College Birmingham, before you start studying here.

As soon as you have been made an offer, you will be sent an invitation email to complete your registration and join the Unibuddy Community. For more information, check out our Unibuddy Community page .

This course is accredited by the   University of Warwick .

University College Birmingham is a recognised   Institute of Travel and Tourism Centre of Excellence .

Accreditations, endorsements and partnerships

University College Birmingham works with a wide range of organisations to ensure you receive the best possible training and qualifications recognised by industry.

of graduate employers say relevant experience is essential to getting a job with them

Work placements

Work placements are vital for gaining real-life experience and for building your confidence and skills before you finish your course – and they may even lead to a job when you graduate.

Our International Tourism Management course offers you the option of a three-month or six-month placement on successful completion of the taught part of the course. You are required to secure your own placement with the support of our experienced  HIRED  team.

Note : Students on the PGDip course, or those planning to top-up from a PGDip to a master's degree, will not be eligible for a placement during the course.

Work alongside experts in your sector

A snapshot of some of the employers we have worked with:

• Castillo Beach Resort Hotel, Barceló (Spain)
• Park Regis (Birmingham)

My main goal is to develop an international career within the tourism industry. The course is helping me to get not only a global perspective in terms of tourism, but also the abilities and skills that companies are looking for within the job market.

David Falcón Villar International Tourism Management MSc

Career opportunities

The example roles and salaries below are intended as a guide only.

Tour manager

Average Salary: £27,500

Theme park manager

Average Salary: £31,000

Tourist information centre manager

Average Salary: £30,000

Marketing executive (postgraduate)

Average Salary: £37,500

Travel agency manager

Average Salary: £35,000

Digital marketer

We are here to support your career goals every step of the way. 

Find out more

Patrik ’s Story

Patrik's master's degree paved the way for him to launch his own business – with a little help from Enterprise Hive.

Meet your lecturers

Prof Michelle Callanan

Deputy Dean (School of Business, Tourism & Creative Industries)

Kathryn Hayat (Associate Professor)

Head of Department (Hospitality and Tourism)

Richard Behan

Deputy Head of Department for Hospitality and Tourism

Helen Joyner-Harris

Senior Lecturer Aviation

Paul Bamber

Senior Lecturer Tourism

Take the next step...

Apply    Book an open day

Other courses you may like

Hospitality with tourism management msc / pgdip.

Want to combine studying hospitality with tourism? This postgraduate course offers two study pathways depending on your background in these fields, covering advanced hospitality functions and the nature of the hospitality and tourism environments, with a residential visit and optional placement.

Marketing Management for Events, Hospitality and Tourism MA / PGDip

This postgraduate course enables you to develop the specialist skills and knowledge to start a marketing career within the events, hospitality and tourism sectors. You will work alongside entrepreneurs on live projects.

Aviation Management MSc / PGDip

Our Aviation Management postgraduate course enables you to specialise in a range of management areas for the dynamic global aviation industry, with great opportunities including travelling overseas for an international live project and the option of a six-month work placement.

Global Meetings and Events Management MSc / PGDip

Set yourself on the path to high level careers in the dynamic global meetings and events industry on our exciting postgraduate course, featuring an international residential trip, and a wealth of industry visits.

UN Tourism | Bringing the world closer

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About UN Tourism

UN Tourism’s leadership vision acknowledges the most pressing challenges facing tourism and identifies the sector’s ability to overcome them and to drive wider positive change, including the opportunities responsible tourism offers for the advancement of the 17 Sustainable Development Goals (SDGs).

UN Tourism members have endorsed the Management Vision of the Secretary-General which seeks to position tourism as a policy priority, lead in knowledge creation, enhance the Organization’s capacity through building new and stronger partnerships , and offer better value for existing Members while also expanding membership.

To realize the Management Vision, UN Tourism’s work is based around five distinct pillars:

• making tourism smarter through celebrating innovation and leading the digital transformation of the sector;
• making tourism more competitive at every level through promoting investment and promoting entrepreneurship;
• creating more and better jobs and providing relevant training;
• building resilience and promoting safe and seamless travel; and
• harnessing tourism’s unique potential to protect cultural and natural heritage and to support communities both economically and socially.

As the leading international organization in the field of tourism, UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide. 

UN Tourism encourages the implementation of the Global Code of Ethics for Tourism , to maximize tourism’s socio-economic contribution while minimizing its possible negative impacts, and is committed to promoting tourism as an instrument in achieving the Sustainable Development Goals (SDGs) , geared towards reducing poverty and fostering sustainable development worldwide.

UN Tourism generates market knowledge, promotes competitive and sustainable tourism policies and instruments, fosters tourism education and training, and works to make tourism an effective tool for development through technical assistance projects in over 100 countries around the world. 

UN Tourism’s membership includes 160 Member States, 6 Associate Members and over 500 Affiliate Members representing the private sector, educational institutions, tourism associations and local tourism authorities.

Basic Documents

Our management.

The management team works towards a comprehensive vision for development of the tourism sector. This includes positioning tourism as a policy priority, establishing thought leadership in knowledge and policy creation, increasing resources and strengthening UN Tourism’s capacity through meaningful partnerships.

Governing Bodies

 The bodies of the World Tourism Organization are the:

• General Assembly
• Regional Commissions
• Executive Council
• Secretariat

Member States

An intergovernmental organization, UN Tourism has 160 Member States, 6 Associate Members, 2 Observers

Working With the Private Sector

Bringing together over 500 companies, educational and research institutions, destinations and NGOs, the UN Tourism Affiliate Members provides a space for members to engage in dialogue, share information and take further action.

UN Tourism Liaison Office in Geneva

As part of the UN Tourism Geneva Liaison Office (GVLO) scope of work to represent UN Tourism to the UN System and Diplomatic Missions in Geneva and in building strategic partnerships for increased capacity, GVLO has participated in numerous United Nations System led activities.

UN Tourism Tourism Ambassadors

UN Tourism’s Ambassadors for Sustainable Tourism are drawn from the worlds of sport, entertainment, business, gastronomy and more.

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Scope and future of tourism management

Tourism is considered to be an important aspect of economic growth and the development of a nation. According to the  United Nations World Tourism Organization (UNWTO) , global tourism is expected to reach 1.6 billion (in terms of international arrivals) by the year 2020. Tourism management is generally considered a bright and potential employment sector as it offers a wide variety of career opportunities in both the private and public sector. This article covers the details of tourism management courses and the prospective job opportunities that it can offer you.

What are the different types of tourism?

Tourism is an evolving industry that provides tourists with various experiences that help promote the country, region, or whatever type of destination they are travelling to. There are many different kinds of tourism, and each one caters to a different set of interests. Here are the three main types of tourism:

Domestic Tourism: Domestic tourism refers to travel within your own country. It entails traveling to various regions, cities, or towns within the same country for business, pleasure, or other purposes. Domestic tourism is important for the growth of the tourism business in a country because it helps the economy and encourages other people enthusiastic about promoting local tourism.

Inbound Tourism: Inbound tourism refers to tourism by foreign visitors to a destination country. It involves international travel for pleasure, commerce, or other reasons. People who want to explore new cultures, experience various lifestyles, and visit historical and natural landmarks frequently engage in inbound tourism. Inbound tourism is essential to the growth of a country’s tourism industry because it contributes to the economy and helps promote the country as a travel destination.

Outbound Tourism: Outbound tourism refers to the practice of individuals traveling outside of their country of residence for tourism, business, or other purposes. Outbound tourism plays an essential role to the development of a country’s tourism industry because it adds significantly to the economy and promotes international travel.

What is tourism management?

Tourism management is a multidisciplinary field that includes all activities related to the tourism and hospitality industries. It prepares candidates with the experience and training required to hold managerial positions in food, accommodation and tourism industry. The three major areas of tourism management are:

• Business administration (finance, human resources and marketing activities);
• Management theories and principles;
• Tourism industry (travel accommodation, environmental factors and tourism organizations)

Tourism management implements marketing efforts in attracting tourists to travel to particular destinations. This involves the management of a variety of activities such as:

• Studying tour destination;
• Planning the tour;
• Making travel arrangements;
• Providing accommodation.

Who is eligible for a tourism management course?

• You should obtain an Ontario Secondary School Diploma certificate or equivalent;
• Your age should be 18 years or older;
• You should gain a minimum IELTS score of 5.5 (or its equivalent for non-native English speakers).

What is the course structure of tourism management?

• Front Office Operations – this includes an introduction about the systems and procedures required for Front Desk Office Operations. It helps students develop skills related to reception procedures.
• Customer Service – this module elaborates on the importance of effective communication skills while dealing with customers. It provides students with a better understanding of customer relations and services.
• Food and Beverage Management – focuses on the operations related to food and beverage management. It includes the following topics:
• Food and beverage operations;
• Standard product costs and pricing strategies;
• Productions;
• Controlling;
• Facility design, layout and equipment.
• Hospitality Accounting – this module can help a student enhance their decision making process in the field of management. It provides an in-depth knowledge about the processes and practices of hotel business.
• Human Resource Management  – this module is structured to train students to build a strategic and coherent approach to their organizations assets. Students get an opportunity to learn about effective business practices of the hospitality industry.

Other modules covered by a tourism management course are as follows:

• Introduction to Hospitality and Tourism;
• Housekeeping;
• Food and Beverage Operations;
• Food Sanitation, Safety and Health;
• Organizational Behavior in the Hospitality Industry;
• Facilities and Maintenance Management;
• Marketing in Hospitality and Tourism;
• Meetings, Incentives, Conferences and Events;
• Issues in the Hospitality and Tourism Industry;
• Resort Management;
• Niche and Specialty Management.

How long is a tourism management course and how much does it cost?

The tourism management course is a full-time program lasting two years. It consists of 48 weeks of in-class academic sessions. The total length of the course exceeds up to 78 weeks, including scheduled breaks. The total course fee of the tourism management program is CAD 19,000.

What is the career scope of the tourism Industry?

Tour Manager (Average annual salary:  $49,150 )  – they must possess language skills and knowledge about weather, customs and tourist attractions. Their main role is to ensure that the tour goes smoothly and tourists get to enjoy themselves during their holiday. Tour managers should have networking and customer service skills as well as a good grasp of the following subjects:

• Archaeology;
• Modern languages;
• Travel, tourism and leisure studies.

Let’s look at some of the responsibilities of a tour manager:

• Accompanying native and foreign groups travelling by bus, planes, boats and trains;
• Welcoming holidaymakers at the starting point and explaining travel arrangements (food, culture, itineraries and destinations) and stop-over points in detail;
• Resolving logistic issues and coordinating travel arrangements;
• Checking tickets or other relevant documents, as well as attending to special requirements such as seat allocations, passport or immigration issues;
• Making accommodation bookings on proposed dates and ensuring that the accommodation is satisfactory;
• Dealing with emergencies and responding to questions from tourists.

The career scope of the tourism industry does not only cover tours and other forms of travel; it also expands to the hospitality sector. Here’s an example of what a career as a Hotel Manager in Canada would look like:

Hotel Manager (Average annual salary:  $42,967 )  – their function is to manage hotel employees and day-to-day operations of a hotel. This may include front-of-house reception, food and beverage operations, budgeting and financial management. They are expected to have an understanding of hotel management practices and relevant laws and guidelines. They execute the following tasks:

• Analysing and interpreting financial information;
• Implementing effective marketing strategies to promote the hotel’s services;
• Monitoring sales and profits;
• Supervising maintenance, supplies, renovations and furnishings;
• Dealing with suppliers, travel agencies and event planners;
• Inspecting services and property regularly by enforcing strict compliance with health and safety standards.

The scope of tourism is so diverse that you can also explore opportunities in properties and real estate! A career as a Property Manager would look like the following:

Property Manager (Average annual salary:  $56,702 )  – property managers are assigned to work at a resort location to oversee the operations of a facility or assets. They are generally hired by property owners and real estate investors who are unable to manage their properties themselves. Commercial properties run by property managers include apartment complexes, retail malls and business offices. The basic responsibilities of a property manager are:

• Building an effective rental program;
• Providing customer services;
• Establishing positive relationships with long-term clients;
• Dealing with renovations;
• Coordinating group visits;
• Managing association-related business;
• Supervising and coordinating building maintenance;
• Resolving tenant concerns and complaints;
• Advertising, demonstrating and leasing vacant units;
• Collecting and depositing rent;
• Communicating with and sending updates to the property owner on the status of the property.

If you enjoy experiencing cultural exchanges, then you should opt for a tourism management career. Toronto School of Management (TSoM) offers an  Advanced Diploma in Hospitality and Tourism Management course  to help students enter the hospitality and tourism sector. This course can help you learn how to develop strategic plans for tourism and understand the needs of the target customers.

• What are some of the challenges facing the tourism industry? The tourism sector encounters various obstacles, including the effects of climate change, over-tourism in specific locations, geopolitical instability, evolving travel behaviours, and the emergence of accommodation alternatives.
• What are some of the opportunities for growth in the tourism industry? Despite the obstacles confronting the tourism industry, there are also numerous growth opportunities in this sector. These include the rise of responsible and sustainable tourism, the expansion of the digital economy, and potential for growth in niche markets such as adventure tourism, health and wellness tourism, and cultural tourism.
• How can individuals interested in pursuing a career in tourism management prepare for the future of the industry? Individuals pursuing a career in tourism management can prepare for a stable career by getting quality education in business management, marketing, and finance. It would also help you to have a solid grasp of the tourism industry, including its trends, challenges, and opportunities.

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• Bachelor of Science in International…

Bachelor of Science in International Travel and Tourism Management (BSITTM) p rovides in-depth knowledge in the fields of hospitality and tourism education . It provides the students the  opportunity to become involved in managing and planning, to work in the dynamic tourism industry and sectors like hospitality and travel and tourism. The program will give you the knowledge and understanding of how tourism businesses operate, and how tourists behave, and what impact tourism has on countries, cultures, and the environment. It also helps develop a wide range of skills that can be applied to a variety of managerial and entrepreneurial roles in the expanding tourism industry and it provides exposure to becoming globally competitive in the management of the travel, tour, and hospitality industry.  

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• International Center of Excellence (4-stars) awarded by the Asia Pacific Institute for Events Management (APIEM)
• Fully Accredited by The International Centre of Excellence in Tourism and Hospitality Education (THE-ICE)

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The complete program curriculum for Bachelor of Science in International Travel and Tourism Management (BSITTM)

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The Student Manual for Bachelor of Science in International Travel and Tourism Management (BSITTM)

LEVEL OUTCOMES

• Program Educational Objectives (PEO)
• Student Outcomes (SO)

Three to five years after graduation, graduates of BSITTM Program shall:

• Be gainfully employed or established own business in tourism and related industries demonstrating holistic competencies required for local and international business operations.
• Attain supervisory or managerial level position in local and international tourism industries.
• Engage in life-long learning through continuous personal and professional development.
• Participate in research-related or corporate social responsibility activities that will contribute to the promotion of tourism activities and development.

By the time of graduation, the students shall have the ability to:

Apply knowledge of physical, social, natural sciences, and humanities in the practice of the profession.

Performance Indicators (PI):

• Demonstrate better understanding of their personality, self and identity and basics skills in managing and caring for the self.
• Identify the challenges posed by globalization from a variety of perspectives and its effects on traditional cultures and communities, local, national, and regional economies.
• Appreciate and contribute to artistic beauty.
• Reflect critically on shared concerns and think innovative, creative solutions guided by ethical standards.
• Apply different analytical modes in tackling problems methodically.

Apply skills in travel and tour operations, airline operations, guest relations, food handling, production and food and beverage service operations based on international standards.

• Execute professionally skills in food and beverage services, rooms division and travel and tour operations.
• Pass the TESDA Competency Assessment and obtain a National Certification in following competencies: Tour Guiding Services, Tourism
• Promotions, Travel Services, and Food and Beverage Services.
• Execute the procedures in handling customer’s inquiries, concerns, complaints, and request through simulations and practical examinations.
• Prepare and monitor industry-specific financial transactions and reports.

Adapt to technological advancement and services of international standards utilizing the different software and application for tourism and hospitality.

• Demonstrate and perform skills in Amadeus Basic Reservation, Fares and Ticketing and Micros-Opera system.
• Operate point-of-sale software in front office operations.
• Prepare night audit reports and other rooms division forms.
• Analyze food and beverage sales report and update inventory using POS.
• Pass certification examination for the Amadeus System in Basic Reservation, Fares and Ticketing.

Demonstrate ethics, professionalism, and respect to cultural diversities in performing duties and responsibilities.

Display adaptability and flexibility to any given situation. Organize an event showcasing food and traditions of different cultures Imbibe the importance of respect to multi-cultural diversity in the workplace Manifest ethics and professionalism

Communicate effectively and express themselves clearly both oral and written.

• Speak basic foreign languages such as Mandarin/French/Nihongo.
• Create business correspondence for different purposes.
• Use English to deliver and convey expressions clearly in performing hospitality and tourism services.
• Write in different formats and platforms with clarity and efficiency.
• Exhibit responsible use of non-verbal clues, pictures, graphics, and images in oral, written and online communication.

Apply innovative management and entrepreneurial functions in service-oriented business organizations.

• Apply management theories and principles in the formulation of tourism and hospitality related business.
• Analyze business opportunities in the marketplace
• Conceptualize innovative products and business ideas.
• Develop and present a business plan.

Perform administrative and managerial skills in travel and tour operation business operation.

• Prepare and present related travel and tourism reports.
• Handle customer complaints and queries.
• Perform human resource functions.
• Analyze statistical and financial report.
• Conduct employee briefing and meeting.
• Create marketing plan for hospitality business
• Execute the concepts of Total Quality Management System in hospitality and tourism industry.

Conduct research in the field of tourism and hospitality industry and utilize the results for community development.

• Produce researches in the areas of hospitality and tourism industry.
• Present, publish, and utilize research.

Perform crisis risk mitigation and management activities following proficient use of communication channels.

• Analyze possible risks in the workplace
• Practice the basic principle of food safety and sanitation in handling products.
• Perform risk mitigation activities and ergonomics in the workplace.
• Apply acquired knowledge, skills and attitude through internship

EMPLOYMENT OPPORTUNITIES

• Airline Operation Manager
• Assistant Airline Operation Manager
• Flight Attendant Supervisor
• Flight attendant
• Ground Steward Manager
• Ground Steward Supervisor
• Ground Steward
• Airline Ticketing Manger
• Airline Ticketing Supervisor
• Airline Ticketing Staff
• Travel Agency Manager
• Assistant Travel Agency Manager
• Travel Agent
• Travel Counselor
• Group Tour Supervisor
• Group Tour Coordinator
• Tour Operator Manager
• Front Office Manager
• Front Office Supervisor
• Front Office Staff
• Guest Relation Manager
• Guest Relation Staff
• Hotel / Tourism Sales & Marketing Manager
• Hotel / Tourism Sales & Marketing Agent
• Event Planner
• Event Coordinator
• Museum Curator

POLICY ON ADMISSION AND RETENTION

Purpose: – To provide guidelines for student retention and shifting within the College of International Tourism and Hospitality Management, distinguishing between the Associate and Bachelor programs.

Scope: – Applicable to all students enrolled in the Associate and Bachelor programs in College of International Tourism and Hospitality Management.

• Retention Criteria
• Intervention Strategies
• Shifting Procedures

Appeals Process

• Additional Considerations

Academic Performance:

• Associate Program: Must have no failing grades in all required courses.
• Bachelor Program: Must have no failing grades in all required courses.
• Successfully complete all required courses within the stipulated time frame.

Attendance:

• Associate Program: Maintain a minimum attendance rate of 75% in classes and practical sessions.
• Bachelor Program: Maintain a minimum attendance rate of 75% in classes and practical sessions.
• Follow the college’s attendance policies.

Professionalism:

• Adhere to a code of conduct that reflects professionalism in academic and practical settings.
• Participate actively in internships, workshops, and industry-related events.

Early Warning System:

• Implement an early warning system to identify students at risk of not meeting retention criteria.
• Provide academic counseling and support for struggling students.

Tutoring Services:

• Offer tutoring services for students experiencing academic challenges.
• Encourage peer-to-peer support.

Internal Shifting:

• Allow students to shift between different programs within the College of International Tourism and Hospitality Management.
• Specify the criteria for internal shifting no failing grades in all required courses for the Associate Program and for the Bachelor Program.

Eligibility Criteria

Associate Program:

Current enrollment in the College of International Tourism and Hospitality Management.

Must have no failing grades in the subjects taken. – Good standing in the current program.

Bachelor Program:

College of International Tourism and Hospitality Management.

Application Procedure

• Submission of Internal Shifting Application.
• Specify desired program and provide reasons for the shift.
• Submission deadline for internal shifting applications.

Evaluation Process

• Academic performance review.
• Consideration of program-specific criteria.
• Interview (if necessary).

Notification

• Notify students of the shifting decision.
• Provide feedback and guidance for approved shifts.
• Communicate any required additional steps.

External Shifting:

• Provide guidelines for students wishing to shift to or from other departments.
• Outline the application process and requirements.
• Current enrollment in a different department.
• Must have no failing grades in the subjects taken.
• Good standing in the current program.
• Submission of External Shifting Application.
• Specify desired program in the College of International Tourism and Hospitality Management.
• Submission deadline for external shifting applications.
• Establish a fair and transparent appeals process for students who do not meet retention criteria or face challenges in shifting.
• Feel free to adjust the numerical values based on the specific standards and expectations of your college’s associate and bachelor programs.

Credit Transfer

• Determine the transferability of credits from the previous program.
• Communicate the credit transfer process to approved shifters.

Academic Advising

• Assign an academic advisor to guide shifted students.
• Develop an academic plan for the remainder of the program.
• Establish a transparent appeals process for students dissatisfied with the shifting decision.
• Outline the steps and deadlines for filing an appeal.

Lycean Testimonials

I was just an average student when I entered LPU – Batangas. I tend to be the quiet type who would just want to blend in with the crowd. I know for myself I might not be the smartest, but LPU molded me to become the best version I could be. To stand out in the crowd. I owe a lot to this institution. Especially from my mentors at the College of International Tourism and Hospitality Management who were more than just educators, they turned out to be friends and family. They prepared me for the real world. This was very evident as I landed a job just a week after my last final exams.

On my first step at the front gate of this prestigious university, I wondered how my life would run knowing that I will encounter a diverse group of students who are good at almost everything. I asked myself, “Can I stand out in this crowd? Am I really capable to take the lead?” But there’s no turning back, I need to take this path. I was a Senior High student back then. I became a lot of things during my SHS years. I became a student-leader-performer. My leadership ability was tested and enhanced for I was given a chance to lead the Senior High Department as their Student Council President. Moreover, it did not stop there because I was also able to improve my skills in performing arts through acting and writing scripts and monologues as an active member of LPU-Stagers. Most especially, this university’s fire of fortitude enlightened me to see my worth not just a student but as a competitive young professional in my chosen field of specialization. And now, I still chose to take the lead as I am taking up Bachelor of Science in International Travel and Tourism Management which allows me to participate in community extension activities as a passionate leader and compete in various contests, representing both my college and LPU Batangas. I know that here in LPU, I won’t just be academically inclined, but I will also be morally and professionally upright. read more

Contact Information

Dr. Hazel T. Venus

Department Chair – International Travel and Tourism Management Program

[email protected]

Dr. Ryan L. Mejia

Dean, College of International Tourism and Hospitality Management

[email protected]

Dr. Ma. Fe L. Meñez

Associate Dean, College of International Tourism and Hospitality Management

[email protected]

Mrs. Faye Mae M. Escarez

College Secretary – College of International Tourism and Hospitality Management

[email protected]

Office Location

Lower Ground, SHL Building, Main Campus

Contact Number

(043) 723-0706 Loc 107-108

[email protected]

TALK TO US TODAY!

Send us your inquiries and we would be glad to answer them.

Privacy Overview

Teesside University

International Tourism Management BA (Hons)

If you are aiming for a career in the vibrant and growing tourism sector, this contemporary and exciting course is for you. gain a comprehensive understanding of tourism concepts, models and theories, equipping you with specialist knowledge of travel and tourism..

• Book an open day

Aviation & Tourism

Course routes:, course details, entry requirements, employability.

• International

Course overview

Accredited Foundation year Work placement

Study at Teesside University International Business School

See what it’s like to study at our modern, enterprising and dynamic business school

The tourism industry is constantly changing and has gone through major disruption in recent years. Sustainability is increasingly important, and digital skills are essential for future tourism professionals. This course recognises and responds to these changes, providing you with the skills and knowledge that will be crucial to the industry in the future. Designed in partnership with local and national employers and industry associations, this course gives you a theoretical and practical understanding of tourism management, preparing you for the world of work. Our expert team has diverse industry and research experience with an international focus, meaning you study about tourism management approaches from around the world. Optional international trips also allow you to gain new experiences and enhance your understanding of diverse cultures. You can also undertake an optional placement year between your second and third year, boosting your CV. Or you may wish to study abroad, immersing yourself in a new culture. We can also offer alternative shorter work and study placements. Through our connections with industry, we ensure that you are familiar with the latest trends and impact of digital and AI on business and society.

• Global outlook: explore a diverse range of international case studies of tourism management.
• Real-world experiences: learning is not confined to the classroom, you participate in regular field trips to contextualise your learning.
• International travel: want to see more of the world? Get a global outlook through international study with our partners in Germany, Czech Republic, Spain, China, India, Singapore and UAE.
• Employability and work experience: employability is at the heart of our degree courses. We have a range of work experience opportunities including placements and internships with regional, national and global businesses. Entrepreneurially minded? Our students have created over 500 new business start-ups through Launchpad and Microbiz – a start-up community who provide support and advice for students looking to start a new business venture.
• Digitally empowered graduates: as an Adobe Creative Campus, you have access to a full range of digital tools as well as professional training and support to give you skills that will make you stand out from the crowd.

Download pdf Order prospectus

Year 1 focuses on providing you with the necessary underpinning in terms of broad tourism management knowledge and skills. It introduces key business and management concepts. Year 2 lets you explore your own interests and deepening your insights as well as having more responsibility for your own learning. The final year explores more advanced topics within tourism management and you develop your awareness of your own responsibility as a future leader of tourism. Finally, you have the opportunity to put your knowledge into action by undertaking a self-managed independent project through the Independent Project module.

Course structure

Year 1 core modules.

Business Enterprise

Study the circular economy and the business opportunities it presents. Develop your own business idea and create a venture with social impact that's part of the circular economy. Consider the fundamentals of user experience and user interface design, and learn about current, appropriate digital tools to design an app for your business idea.

This is a 30-credit module.

Marketing Insights

Gain a deeper understanding of the main principles of marketing and their impact on a dynamic and competitive environment. You explore the marketing environment and its effect on organisations and their marketing decisions.

Strategies of Tourism Organisations

Develop your understanding of strategic analysis principles. You explore business strategy and enterprise development within tourism's ever-changing business environment. Also, you examine the local, national and international dimensions of strategy and the driving reasons for decision-making in these contexts. Formulating strategic recommendations, you learn to communicate and justify them to clients.

Understanding Tourism

You are introduced to the ever-changing world of tourism. Gain a grounding in key concepts and theories, considering tourism not only as an industry, but as a social phenomenon that can be discussed within social, cultural, geographical, historical, political, economic, and environmental contexts.

Year 2 core modules

Commodifying Culture and Touring Heritage

A place's culture, traditional and contemporary, is a major pull for tourists looking for an experience. Heritage is also an important driver, even if it is difficult to define it. You consider how culture and heritage are marketed and consumed by tourists, and what this means for the communities who these belong to.

Investigating the Visitor Economy

Explore tourism theoretically and conceptually, examining how tourism sites are constructed, how experiences are created and how visitors approach these sites. You analyse and evaluate existing tourism experiences and use this to produce your own design for a tourism experience.

Live Event Management and Production

You learn how to create and deliver a live event. Develop your skills in planning, marketing, finance, customer relations, time management, collaborative working and customer experience evaluation.

The Tourism Professional

Consider the skills that the tourism industry and other employers are looking for and gain the tools you need to take charge of your professional development. You engage in volunteering activities to develop your communication skills and appreciation of civic responsibility.

Optional work placement year

Work placement.

You have the option to spend one year in industry learning and developing your skills. We encourage and support you with applying for a placement, job hunting and networking. You gain experience favoured by graduate recruiters and develop your technical skillset. You also obtain the transferable skills required in any professional environment, including communication, negotiation, teamwork, leadership, organisation, confidence, self-reliance, problem-solving, being able to work under pressure, and commercial awareness. Many employers view a placement as a year-long interview, therefore placements are increasingly becoming an essential part of an organisation's pre-selection strategy in their graduate recruitment process. Benefits include: · improved job prospects · enhanced employment skills and improved career progression opportunities · a higher starting salary than your full-time counterparts · a better degree classification · a richer CV · a year's salary before completing your degree · experience of workplace culture · the opportunity to design and base your final-year project within a working environment. If you are unable to secure a work placement with an employer, then you simply continue on a course without the work placement.

Final-year core modules

Consuming Tourism

It is difficult to escape marketing for travel companies. Whether it is a package holiday in Spain, a Caribbean cruise, or a holiday camp in the UK, these communications are everywhere. Tourists, therefore, are customers and consumers of tourism. And to sell tourism, you need to understand the consumers, recognising their diverse characteristics and demographics.

Facing Challenges in Global Tourism

Engage with the most critical debates and issues in tourism today, while also looking at the future. Form critical insights and opinions on how tourism can be developed and managed, addressing issues including growth in the industry, climate change, sustainability, demographic change, disasters and other external factors.

Independent Project

Conduct a business project related to your subject area, allowing you to demonstrate your capability in undertaking an individual piece of research. This may be an investigation of a practical business issue, a relevant issue of academic interest, or a live problem-solving project.

Sustainable Tourism Futures

In the wake of climate change and the call for sustainability, you explore the need for an industry-wide re-evaluation of tourism practices for a more positive future. Consider the importance of the tourism industry in the success of the UN's Sustainable Development Goals. You also compare the positive and negative impacts of tourism through a lens of sustainability.

Modules offered may vary.

How you learn

Modules are taught by lectures, seminars, practical workshops, work-based activities and group work. Teaching staff adopt a range of web-based technologies to deliver module content, assess, provide feedback and communicate with students. You also have regular opportunities to participate in off-campus visits and trips to contextualise your learning.

How you are assessed

The programme is assessed via a variety of methods including assignments, examinations, group work, presentations and live practical projects.

Our Disability Services team provide an inclusive and empowering learning environment and have specialist staff to support disabled students access any additional tailored resources needed. If you have a specific learning difficulty, mental health condition, autism, sensory impairment, chronic health condition or any other disability please contact a Disability Services as early as possible. Find out more about our disability services

Find out more about financial support Find out more about our course related costs

A typical offer is 80-104 tariff points from at least two A levels, T levels or equivalent. We welcome applications from mature students without conventional entry requirements. We take into account any alternative qualifications or other experience you may have.

For general information please see our overview of entry requirements

International applicants can find out what qualifications they need by visiting Your Country

You can gain considerable knowledge from work, volunteering and life. Under recognition of prior learning (RPL) you may be awarded credit for this which can be credited towards the course you want to study. Find out more about RPL

Career opportunities

The international tourism management degree is centred around preparing you for the world of work. You learn creative, digital, sustainability and research skills, making you highly employable in a range of sectors. Throughout your studies, you put your skills into practice through the creation of a professional portfolio and a plan for your future. You also learn how to create and deliver live events. Studying international tourism management can take you all over the world. The tourism industry is incredibly diverse, and vital to the UK and global economies. You could work as a destination manager, marketing executive or events manager.

Information for international applicants

Qualifications.

International applicants - find out what qualifications you need by selecting your country below.

Select your country:

Useful information.

Visit our international pages for useful information for non-UK students and applicants.

Talk to an international student enrolment adviser

Professional accreditation

Other course routes

Foundation year.

Study this course with a foundation year if you need additional preparation or if you don't have sufficient grades to join Year 1.

BA (Hons) International Tourism Management (with Foundation Year)

Work placements

Entry to 2024/25 academic year

Fee for UK applicants £9,250 a year

More details about our fees

Fee for international applicants £17,000 a year

More details about our fees for international applicants

What is included in your tuition fee?

• Length: 3 years (or 4 with a work placement)
• UCAS code: N2N8 BA/TM
• Start date: September
• Semester dates
• Typical offer: 80-104 tariff points

Apply online (full-time) through UCAS

• Not available part-time

Choose Teesside

Are you eligible for an iPad, keyboard and up to £300 credit for learning resources?

Accommodation

Live in affordable accommodation right on-campus - from only £85 a week

Study in our town-centre campus with £280m of recent investment.

Study at Europe's first Adobe Creative Campus and develop your creative and digital skills.

Business field trip at Teesside University

Senior Lecturer Beverley Boden takes her business and tourism management students on a trip to Newcastle Airport  

Tourism management at Teesside

Gemma Pott talks about her experiences in studying BA (Hons) Tourism Management

BA (Hons) Tourism Management

My favourite module is Creating Sustainable Environments as it allows us to apply our learning to the Teesside region and learn how our activities affect the local area.

More information

• Teesside University International Business School Find out more
• Aviation & Tourism More courses in Aviation & Tourism

Get in touch

Uk students.

Email: [email protected]

Telephone: 01642 738801

Online chat (general enquiries)

International students

Email: [email protected]

Telephone: +44 (0) 1642 738900

More international contacts

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Bachelor of Science in Tourism Management with specialization in International Tourism

The price of globalization is a world without walls.

The University of Baguio’s Tourism Management program aims to deepen your understanding of tourism as both an experience and strategy, an advocacy and as business.

By priming you with how the tourism industry influences society locally, nationally, and globally, this program exposes you to real-life simulation and activities, hands-on-training, and an understanding and appreciation for geography and travel.

Program Educational Objectives

In 3 to 5 years after graduation, the BSTM-IT graduate should:

• Apply relevant skills in tourism planning, destination development, tourism entrepreneurship and product development
• Manifest competence in oral and written communication both in English and a foreign language  
• Demonstrate strong leadership and administrative capability in the travel and tourism industry
• Conduct and utilize research findings to promote travel and tourism related operations
• Engage in social responsibility and community development programs and activities.

Program Outcomes

A Bachelor of Science in Tourism Management with specialization in International Tourism graduate should be able to:

• plan, implement and monitor tours and sales activities
• research, plan and conduct various tour guiding activities
• develop appropriate marketing programs and arrange the required travel services
• plan/Organize, implement and evaluate MICE activities
• plan, develop and evaluate tourism sites and attractions

Other Programs

Bachelor of science in hospitality management with specialization in professional culinary arts, bachelor of science in hospitality management with specialization in international hotel and restaurant operations.

The University of Baguio is committed to provide balanced quality education by nurturing academic excellence, relevant social skills and ethical values in a fun learning environment.

For more information and for queries, please contact:

• University of Baguio, General Luna Road, Baguio City
• [email protected]
• Open: 8:00 am - 5:00 pm

Inquire Now

It's all up here.

Since its founding on August 8, 1948, as the Baguio Technical and Commercial Institute (popularly known as Baguio Tech), the University of Baguio has grown and dedicated itself to be a delivering institution of quality, relevant, and inclusive programs that are at par with the world’s demands and current challenges.

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