rangla punjab tourism summit 2023

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EVENT : STAGE SET FOR ‘RANGLA PUNJAB’, STATE’S FIRST-EVER MEGA TOURISM SUMMIT AND TRAVEL MART FROM 11 TO 13 SEPTEMBER 2023: ANMOL GAGAN MANN

(punjab tourism summit will give a major push to state’s tourism industry: tourism minister).

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SAHIBZADA AJIT SINGH NAGAR , 11 SEPTEMBER 2023:

Exuding confidence that the first-ever Punjab Tourism Summit will revive state’s flagging tourism sector, the Cabinet Minister Anmol Gagan Mann said on Sunday said that the state government under the leadership of Chief Minister Bhagwant Singh Mann is all set for this mega event to be held here from 11 to 13  September 2023..

Reviewing the final arrangements, the Punjab Tourism Minister Anmol Gagan Mann said that there is a huge enthusiasm in the tourism industry of the country towards the Punjab Tourism Summit, which will benefit the state in a big way in the future. She said that this multi-faceted event is being organized by the Punjab Government from September 11 to  13 September  2023 at Amity University, Sector 82, Mohali.

The minister said that this grand event will be inaugurated by the Chief Minister Bhagwant Singh Mann on September 11 at 10:00 am. She said that after the inauguration ceremony on the first day of the summit, Chief Minister Bhagwant Singh Mann to inaugurate the travel mart based on the tourism sector and industry.

Disclosing further details about the opening ceremony, the Tourism Minister said that about 600 eminent personalities of the country associated with the tourism industry will participate in this summit. Apart from this, celebrities associated with the film and music sector will also participate in large numbers.

Apart from this, during the inaugural ceremony, the rich cultural heritage of folk dances of Punjab will be presented by the students of Punjabi University through Sammi Dance, Ludi, Jhummar, Bhangra.  Likewise, musical performances will also be performed by Dr. Nivedita and Bhai Avtar Singh Bodal.

Anmol Gagan Mann appealed to the people of Punjab to participate in the travel mart on September 12, 2023. Plenary sessions will be held after the opening ceremony. The themes include ‘Amritsar as a Wedding Destination’, ‘Heritage Tourism’, ‘Eco and Farm Tourism’, ‘Amritsar’s Hinterland and Colonial Tourism’, ‘Wellness Tourism and Media and Entertainment Tourism’.

The Tourism Minister also reviewed the overall preparations for the event and expressed satisfaction over the arrangements.

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Punjab Tourism Summit and Travel Mart Commences with a Grand Inaugural Ceremony

S. Bhagwant Mann, Chief Minister, Punjab; Rakhee Gupta Bhandari, IAS Principal Secretary, Department of Tourism & Cultural Affairs, Punjab at Punjab Tourism Summit; Anmol Gagan Maan, Tourism Minsiter, Punjab addressing the inaugral cereemony of Punjab Tourism Summit and Travel Mart ; Anurag Verma, IAS, Chief Secretary, Punjab

The much-anticipated Punjab Tourism Summit and Travel Mart kicked off today with a grand inaugural ceremony at Amity University in Mohali. The extraordinary event, scheduled from September 11 to 13, signifies a pivotal moment in Pu njab’s journey to become a premier global tourist hotspot.

The day witnessed an impressive gathering of esteemed speakers, industry leaders, and tourism enthusiasts from both India and abroad. The summit’s inauguration was graced by the Honourable Chief Minister of Punjab, S. Bhagwant Mann, making it a landmark occasion for showcasing Punjab’s rich cultural heritage and its commitment to fostering tourism growth.

The day’s agenda was packed with enlightening sessions and discussions, starting with the Travel Mart Inaugural Ceremony. After a warm welcome to all dignitaries, Anurag Verma, IAS, Chief Secretary, Punjab, explained the purpose of the summit: “ Rangla Punjab marks the beginning of a new era for tourism in Punjab, a brainchild of our Chief Minister. We are known for hospitality, yet when it comes to the hospitality industry, we are not one of the top rankers. None of our cities is a tourist or wedding destination. With this initiative combined with our abundance of heritage, traditions, and art forms, we are ready to transform Punjab into a global tourist destination. The objective today is to sittogether with industry leaders as equal partners and brainstorm a concrete plan for the same.”

Rakhee Gupta Bhandari, IAS Principal Secretary, Department of Tourism and Cultural Affairs , highlighted the government’s strong commitment to boosting tourism and creating opportunities for both visitors and locals . “Rangla Punjab is not just a dream; it is the vision that guides our Chief Minister’s governance. We have turned this vision into a reality in a remarkably short span of 31 days. Historically, the world has seen Punjab in a few hues: red for valour, yellow for sacrifice, and orange for our struggle for freedom. Through this initiative, we unveil the kaleidoscope of colours that Punjab truly is, promising travellers an unforgettable and diverse experience .

During her address, Ms Bhandari shed light on Punjab Tourism’s expansion beyond religious and historical travel. As the Land of Five Rivers, Punjab is ushering in a new era with water and adventure tourism, offering thrilling activities like river rafting and paragliding. Supporting the UN’s 5th SD goal, Rangla Punjab is also structured to empower women in tourism in Punjab. “ With the Punjab Investment Business Development Policy (IBDP), we offer incentives to investors to elevate the state’s reputation for business-friendly policies ,” she remarked.

The ceremony also featured distinguished personalities such as the producer and noted celebrity Kapil Sharma who appreciated Punjab Tourism’s initiative to promote the tourism and film

industry in the State . He also emphasized to invite people from Bollywood to explore new destinations for film shooting. The ceremony also witnessed the presence of film producer Bobby Bedi, stand-up artist Sunil Pal, managing director of ITC Hotels Samir M. C., and vice president of Ramoji Film City A. V. Rao.

Ms. Anmol Gagan Maan, Tourism Minister, Punjab, shared insights into key thematic circuits in Punjab: Devotional (Rupnagar, Amritsar, Tarn Taran), Border Tourism (Amritsar, Ferozepur, Fazika) and Wellness (Rupnagar, Hoshiarpur, Gurdaspur, Pathankot), aligning with Punjab’s serene surroundings and rich cultural heritage. She highlighted the ambitious goals to promote water and adventure tourism and emphasised Punjab’s reputation for warm hospitality.

“ Amritsar gets 1.5 lakh religious tourists. About 50,000 of them also cover the Wagah border. Being the land of Bhagat Singh, we also have a lot of patriotic tourism. Our goal is to move beyond the two, so for the past year, we’ve been working on water and adventure tourism policies. The policy for wellness tourism is in the works. As a peace-loving land known for people who go above and beyond to share happiness, there is no better place to travel than Punjab in the current high-stress era.” said Ms Maan.

To facilitate hassle-free investments, Punjab Tourism has established a single-window clearance system. Moreover, they have curated a festival calendar that celebrates unexplored parts of Punjab, such as Hola Mohalla in Ropar District and the iconic ‘Rangla Punjab’ festival, a 14-day celebration of food, colour, and culture held one day after Lohri.

The inaugural event concluded with the Honourable Chief Minister of Punjab, Mr S. Bhagwant Mann, expressing his vision for the future. “ Punjab is the land of the heart, and that’s what we want to show through Rangla Punjab. We possess all the elements needed to take tourism to uncharted heights, like being in a geographical sweet spot where tourists have to cross Punjab to reach many destinations. No wedding is complete without Punjabi food and songs, ” he proclaimed, underlining Punjab’s potential as a prime tourist destination.

Pointing out that the state has the passion and social bonding to succeed, the CM flawlessly put it: “ Every seed will sprout here, except the seed of hate .” He also spoke about building a ‘Celebration Point’ on the outskirts of Amritsar, introducing Film City to the state, and implementing flexible policies to boost tourism in Punjab. ‘Celebration Point’, consisting of a marriage palace, banquet hall, and more, is a one-stop point for all celebrations.

Following the inauguration, the summit’s thematic sessions were held post lunch covering a wide array of topics were moderated by KPMG, including Amritsar as a tourism destination (both religious & wedding aspects), hinterland & culinary tourism, eco & farm tourism (including adventure & water tourism and women in tourism), wellness tourism, media & entertainment, and heritage tourism.

The Punjab Tourism Summit and Travel Mart have already created a buzz, and the enthusiasm among attendees is palpable. As the event continues over the next two days, it promises to serve as a catalyst for Punjab’s tourism sector, setting the stage for a bright future in tourism.

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Punjab Travel Mart

About Punjab

Https://punjabtourism.punjab.gov.in/.

Welcome To Punjab Tourism | North Western edge of India Deriving its name from five full-bodied rivers–Sutlej, Beas, Ravi, Jhelum, and Chenab–which flow through its vast plains, Punjab is representative of abundant things. Located on the north-western edge of India, it is one of the smaller albeit prosperous states of the nation, and home to a lively, hospitable and dynamic people. Widely acknowledged as the cradle of civilization, it is a land of ethnic and religious diversity, having borne and shaped a number of religious movements that include Sikhism, Buddhism and Sufism. The Punjabi language, too, finds its origin in the Indo-European linguistic family that includes Persian and Latin. Naturally replete with fertile soils and rich water sources, it is primarily an agricultural state, and has continually and infinitely contributed towards the food security of the Indian Republic.

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To bring Punjab Tourism to the forefront of India’s offerings and be a leading domestic and international inbound destination by 2030.

Agritourism

Event Schedule

Bringing together tourism's most forward thinking professionals to Punjab.

Foreign Tour Operators, Domestic Tour Operators, DMC’s, DMO’s, Travel Trade Media, Domestic and International Influencers, Hoteliers, B&B Farm Stays, Educators, Investors, State Tourism Boards, Tourism Associations…

Loveleen Arun Multani

Panache World

Vijay Arora

Touchwood, Wedding Promotion Company

Chetan Vohra

Celebrity Wedding Planner

Parthip Thyagarajan

Wedding Sutra

Devashish Srivastava

Senior Director Development

ITC Fortune Hotels

Jyoti Mayal

Travel Agents Association of India (TAAI)

Gurinder Singh Johal

Tourist Guide & Social Worker

Amritsar Heritage Walks

Gen. Balwinder Singh

Punjab State Chapter, INTACH Convener

Gurmeet Sangha Rai

Executive producer

Conservation Architect

Vice President

Indian Heritage Hotels Association

R.S. Sachdeva

PHD Chamber, Punjab Chapter

Anirudh Gupta

Club Mahindra Holidays

Amarinder Singh Chopra

Kikar Lodge

Harkirat Ahluwalia

Citrus County

Pandurang Taware

Founder / Chief Promoter / Managing Director

Pavail Gill

Hansali Organic Farm & Farm Stay

Shobhana Jain

Sustainability Officer

Bindu Gopal Rao

Gagandeep singh.

Convener Amritsar Chapter

Manjit Singh Gill

Indian Federation of Culinary Association (IFCA)

Manmeet Singh

Chairman IATO PB ADTOI

Tour Operators Association

Ish Gambhir

Ashish Sehgal

Association of Domestic Tour Operators of India

Vinita Rashinkar

Spiritual Author

Dr. Mruthyunjaya Swamy

Founding Director

Shathayu Ayurveda

Sajeev Kurup

Ayurvedamana

Raja Ram Munnuswamy

GOPIO, France

MAHSS Health

Iqbal Cheema

Punjab Film City

Annnapurna Studio

Senior General Manager

Ramoji Film City

Mayuresh Kore

Film Producer

Supporting Organizations

Amity University Punjab, Mohali is the eleventh university to be established by the not-for-profit Amity Foundation. Being set up as a multi-disciplinary university offering UG, PG and Doctoral Programs, it is proposed to be the hub of high end research in extensive collaborations with top global universities to facilitate international exposure for its students along with research opportunities for faculty. Our endeavor is to emerge as a global knowledge hub by attracting and nurturing the most brilliant students who share our mission “Together, we will change the world”

Travel Mart

Opportunities for pre-scheduled B2B meetings with over 85 foreign buyers from around 50 countries and 150 Indian buyers.

Punjab Travel Mart will have around 100 booths offering a wide range of products covering DMCs, State Tourism Boards, hotels, heritage, adventure, wildlife, wellness and much more

Tourism Investors' Summit

The Punjab Travel Mart Investment Summit is a prestigious platform that converges visionary investors, industry leaders, and government officials to explore the boundless potential of investing in Punjab’s thriving tourism sector. This exceptional event serves as a catalyst for fostering strategic partnerships, unlocking new avenues of growth, and propelling Punjab towards becoming a premier global tourism destination.

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Punjab to host tourism summit from Sep 11 to 13

Chandigarh, Sep 6 (IANS) The First Punjab Tourism Summit and Travel Mart 2023 from September 11 to 13 in Mohali will open a new avenue for tourism prospectus, Tourism and Culture Affairs Minister Anmol Gagan Maan said here on Wednesday.

She said Chief Minister Bhagwant Mann’s commitment to the development of tourism has paved the way for the summit as he had announced this event during the Progressive Punjab Investor Summit in February.

Highlighting the significance of the summit, Gagan Maan said, “Tourism is not just an industry, it’s a window to our heritage and a testament to our hospitality.”

 “Through the Punjab Tourism Summit, we are resolute in our mission to unveil the untapped treasures of Punjab to the world, showcasing our rich heritage and welcoming spirit.”

To give a big boost to the tourism industry of the state, a three-day Rangla Punjab Tourism Summit will be organised from September 11 at Amity University, SAS Nagar (Mohali). @PunjabGovtIndia @CMOPb @AnmolGaganMann @PunjabTourisms pic.twitter.com/6pGox9eLq0 — Invest Punjab (@invest_punjab) September 6, 2023

She said Punjab has already occupied a special place in the world on the map of religious tourism, but the beauty blessed by nature is yet to be explored.

Emphasizing the government's dedication to sustainable tourism practices, she said: “We are opening our rivers, dams, forests and mountains to tourists while preserving and protecting the natural beauty. This aligns with our commitment to eco-friendly tourism, promoting responsible exploration of our magnificent landscapes.”

The minister said various tourist destinations have been meticulously identified and are being prepared for visitors. “We are committed to offering a holistic experience to travellers by enhancing infrastructure and services at these destinations.”

She said major investors will be participating in the summit. She hoped these partnerships and their potential will drive the growth of state’s tourism sector.

Maan said the government has introduced online registration for three schemes -- Farm Stay; Bed and Breakfast Homestay; and Tented Accommodation and Camping Sites, reducing compliance burdens for businesses.

At present, 56 farmhouse properties, 84 bed and breakfast units and seven tented accommodation units have been registered with the department.

She said the government has already allocated resources for hosting festivals and events like the Sixth Military Literature Festival, commemorating the 50th anniversary of Faridkot district and signing a pact with the Indian Council for Cultural Relations to promote the state’s art and culture.

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Punjab adventure tourism policy 2023 and Punjab water tourism Policy 2023 unveiled at 5th progressive Punjab Investors’ summit 2023

CHANDIGARH : In a ground-breaking move to boost the Tourism sector in the State, the Punjab Government under the dynamic leadership of Chief Minister Bhagwant Mann, has unveiled the Punjab Adventure Tourism Policy 2023 and the Punjab Water Tourism Policy 2023 during the 2nd day of the 5th Progressive Punjab Investors’ Summit 2023.

The policies were unveiled by Tourism & Cultural Affairs, Investment Promotion, and Labour Minister Ms. Anmol Gagan Maan, along with Secretary Tourism & Cultural Affairs, Gurkirat Kirpal Singh and the dignitaries who participated in the Tourism & Entertainment Session at the 5th Progressive Punjab Investors’ Summit 2023.

In her keynote address Anmol Gagan Maan said that Punjab Government fully recognizes the immense potential of Tourism in Punjab. The launch of the Punjab Water Tourism Policy 2023 and the Punjab Adventure Tourism Policy 2023 underscores the commitment of the State Government to furthering growth in the Tourism Sector and provide employment opportunities to the people of Punjab.

She said that to make Rangla Punjab, there is still some work to be undertaken. These new initiatives to promote Adventure Tourism and Water Tourism will go a long way in making Punjab the No. 1 destination in Tourism. The State Government invites industry to invest in Punjab.

The Tourism & Entertainment Session at the 5th Progressive Punjab Investors’ Summit 2023 witnessed a very engaging panel discussion about various measures that could be undertaken to promote Punjab as the best destination for tourism in India. Panellists from Tourism & Entertainment industry participated in the session. The panel was moderated by Associate Director, KPMG, Mr. Anubhav Mishra.

The Punjab Adventure Tourism Policy 2023 accords 2 years free usage of sites within the State to national federations engaged in adventure tourism. The national federations are permitted to independently associate with any company dealing with adventure tourism.

The Punjab Water Tourism Policy 2023 is a unique initiative of the State Government in the fact that it invites ideas and proposals from the private sector to develop tourist sites along the water bodies. The Punjab Water Tourism Policy 2023 provides a mechanism to grant rights of usage of these water bodies for enhancing the tourism potential of these projects. The ideas and proposals will be placed before an empowered committee, headed by the Chief Minister, which will clear projects based on their potential for attracting tourism.

Inviting the industry to invest in the State, Minister for Tourism & Cultural Affairs Anmol Gagan Maan said, “The State Government stands fully in support of industry and will provide all necessary facilitation. If the industry faces any challenges, they have direct access to my office. Any hurdles will be addressed in a prompt manner.”

Emphasizing on the vast potential in entertainment sector in Punjab, Anmol Gagan Maan said that there is a strong need for development of entertainment hubs with production and post-production facilities. Furthermore, there is need for development of training centres for skilling entertainment professionals. She also invited the investors from the entertainment sector to invest in setting up more cinema theatre screens in the State.

Highlighting the various film shooting sites in the State, Maan said, “Punjab has a rich heritage and has numerous historical forts, religious places, wetlands, and other scenic sites such as the Attari border. State Government invites the Film and Media industry to shoot at these sites in the State.”

Acknowledging the importance of the State’s music industry, she said, “Entertainment & Tourism industry play a big role – Punjab’s music industry is biggest among music industries in India.”

She also emphasized on the huge potential in the Hospitality sector in the State and said that more hotels can be established in the major tourism centres in the State such as at Amritsar. Recognizing the untapped potential of tourism in the rural areas, she said more farm stays could be established by investors which would promote village tourism. Tourists could come and see how organic food is made available to all.

Founder President, Adventure Tour Operators Association of India Capt. Swadesh Kumar, lauded the State Government in launching the Water Tourism Policy. He highlighted the importance of Adventure Tourism in promoting local communities as it offers an opportunity to tourists to immerse themselves in the local communities.

Managing Director, Wonderla Arun K Chittilappilly emphasized the need for strict implementation of safety guidelines for Adventure Sports and Amusement Parks.

Managing Director, Jass Records, Jasvirpal Singh said there was an urgent need of proper education and training institutes for skilling of Post production technicians. He highlighted the importance of support from the State Government in the form of subsidies to promote the industry.

Anchor and Actor

Satinder Satti lauded the State Government’s initiatives to promote tourism in Punjab. She said the State Government may undertake measures to support the investors looking to invest in the entertainment sector in the State. She suggested that a Punjab Film Board can be established in Mumbai to establish connect between Pollywood and Bollywood as this would significantly boost the Entertainment sector in the State and provide rich avenues for employment.

Founder, Citrus Country Farm Stay Harkirat Ahluwalia said that Eco Tourism has immense potential in the State. It improves the economy and provides additional income to farmers.

VP Corporate Affairs, IHCL Dinesh Chadha emphasized that Punjab is synonymous with hospitality. He said that IHCL has growth plans in Ludhiana, Jalandhar, Ropar, and Tarn Taran.

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