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Sandeman's New Europe Rome Tours

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I arrived in Rome this afternoon after an overnight flight, another flight and then a train. Tired but ready to see the city. With the hope of avoiding jet lag from the six hour time difference, I booked a night tour. One of the best ways to beat jet lag is to stay up as late as possible that first night and a tour that starts at 8:30 pm and goes for two hours seemed like a great idea. I met up with Nicola at the designated spot. Two others were here (from Ireland) and we started on time. There's much to see starting with the Piazza del Quirinale and going past the famous Trevi Fountain (not quite desolate but definitely not crowded at 9pm!), the Pantheon, Vittoriana, the Roman Forum and even the Colosseum. Completely different at night and without the throngs of tourists! Nicola told us he is a Rome native and he certainly demonstrated his depth of knowledge, pointing out little things and interesting sights along the way. The water fountain where we became "honorary Romans," the statue of the she-wolf, and so many other perfect photos and important places. And then it was done. Two hours of listening and taking pictures and watching my way on the wet Roman stone streets. Yes, the tour is free. At the end, you're expected to tip the tour guide an appropriate amount and we all did so. Thank you, Nicola! Thank you, Rome! In addition to the "Rome By Night" free tour, they also offer an "Ancient Rome" free tour and a "Rome City Centre" free tour. I've done the Sandeman's New Europe tours in several cities - Barcelona, Edinburgh, Lisbon and more. I've only had one dud and what's great about it is you just... walk away. No commitment and no loss if you decide the tour isn't for you. [Review 19107 overall - 282 in Italy - 77 of 2023.]

See all photos from Bruce K. for Sandeman's New Europe Rome Tours

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ROME FREE WALKING TOUR

Walking tours & excursions in rome, daily walking tours.

Learn More »

Private Tours

Featured tours.

• POPULAR TOUR
• User All ages
• Hour Glass 2 hours

Daily Free Walking Tours of Rome

Our free daily tours depart in the morning and afternoon, giving you two opportunities to see all the major highlights of the incredible city of Rome, like the Spanish Steps, Colosseum, and more.

• Info Up to 13 people
• Hour Glass 3 hours

Ancient Rome & Colosseum Gladiators Group Tours

Our small-group tour of Ancient Rome with arena access lets you enjoy the wonders of the Colosseum, Palatine Hill, and Roman Forum, with a rare glimpse at life in Ancient Rome.

Best of Rome Tour - Private Tours for Groups

This private Rome tour takes you to see all the highlights of the Eternal City and is great for school groups. See Castel Sant’Angelo, Piazza Navona, and more.

WHY OUR FREE WALKING TOURS IN ROME ARE THE BEST IN THE CITY

• Great introduction to Rome
• Two different daily free tours
• Expert licensed tour guides
• Fully authorized local guides
• Friendly free tours for everyone
• Free walking tours in two languages

READ SOME OF OUR FANTASTIC REVIEWS ON TRIPADVISOR ★★★★★

We did the afternoon free walking tour (English group). The tour guide was very good, starting at Spanish steps, continuing to Trevi Fountain, then to Venezia square and through the Roman Forum to finally reach the Colosseum. The tour lasted 2h and it was a pleasure to hear some interesting stories that we could not read in our guide books. We were with our 9 years old child and the tour was not exhausting.

The free walking tour is a great way to be introduced to the city. The guide, Laura, was very kind, open and she knows a lot. She could tell funny details that you couldn't read in any guide book, and she was great at interacting with all the people in the group. I highly recommend to go on a tour with her.

We took the morning tour with Alessandra and cannot praise her enough. A very professional, friendly and informative guide, who clearly loves the city she lives in. She offered the right amount of information to keep us engaged through to the end of the tour, despite the rain. Good coverage of the main sights. Highly recommended.

We did both the morning and afternoon tours. Would highly recommend both. Our tour guides Fabio and Sylvia were brilliant. Fabio has photos to accompany his information. The information was brilliant! I would do these at the start of your trip to understand the city more!

People really love our tours

Read some of the fantastic reviews travelers are leaving on  TripAdvisor  for our Rome Free Walking Tours.

We have  over 2,000 very positive TripAdvisor reviews . So many travelers cannot be wrong!

New Rome Free Tour

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New Rome Free Tour - All You Need to Know BEFORE You Go (2024)

New Rome Free Tour

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NEW ROME FREE TOUR - All You Need to Know BEFORE You Go

Welcome to the first and oldest FREE WALKING TOUR in Rome and Italy

Walking tours & activities in, private, group and free tours in the eternal city, more than 10 tours daily, showing you the eternal city   enjoy authentic local experiences .

Since 2009 NEW ROME FREE TOUR , with over 10 tours (free, private and customized tours in english and other languages) offered daily, the oldest and the most reviewed free tour of the Eternal City and in Italy, with the best local freelance and licensed tour guides, who passionately share the city’s history and culture with their own unique and always-entertaining style.

WALKING TOURS IN ROME

Ancient Rome Free Guided Tour Daily in the morning

Visit with a licensed and professional guide, the archeological areas of the Roman and Imperial Fora, the Colosseum and more, on a 2-hour tour.

Sunset City Centre Free Guided Tour Daily in the afternoon

Explore the Fountains and Squares of Rome as Spanish Steps, Pantheon, Trevi Fountain, Navona square, idden jems and more, on a 2-hour tour.

Recorrido gratuito en Espanol Diariamente por la tarde

Exploring Vatican City Free Guided Tour Daily

On our Vatican City Free Tour, you’ll discover the secrets hidden in St. Peter’s Square, Castel Sant’Angelo and the Vatican area

Free Food Tours Daily

Street Food Free Tours and Cooking Classes in the Eternal City From the first and original free tour, the most affordable food tours in Rome.

Vatican Museums and Sistine Chapel Small Group Tours

Be astounded as you discover the masterpieces and secrets that for millennia have been secured within the fortified walls of Vatican City and the Sistine Chapel.

Skip-the-Line Colosseum Small Group Tour & Entry to Roman Forum More

Travel back to the days of the Roman Empire on a 2-hour. Hear stories of the gladiator fights and Roman emperors.

Vintage car & Vespa Experience with Photoshooting

Scoot around Rome in style with your choice of our iconic Fiat 500s or Skip the crowds and embrace the Roman spirit on our classic Vespa scooter tour.

PRIVATE, SCHOOL GROUP AND EDUCATIONAL TOURS

Colosseum Underground

The Colosseum will have no more secrets for you after this tour that includes all the levels from the dungeons to the top.

Colosseum and Rome Underground

Visit the Colosseum and the underground Rome 20 meters below the modern City. This is one of the most spectacular tour.

Private Vatican Tour

Visit wings and collections where usually groups never go. Explore, in a private tour, the Museums, Sistine Chapel and Saint Peter’s.

Secret Rome

Closed doors are opened, locked gates are magically unlocked. With our guides discover the secret beauty of Rome.

Discover Trastevere’s Gourmet Secrets – Exclusive Food Tour

This carefully curated tour promises an indulgent journey where every stop is a masterpiece crafted by skilled Italian chefs.

Squares of Rome Small Group Tour With Street Food, Tiramisù and Gelato

Explore the Baroque squares and fountains of Rome on a 2-hour walking tour, with the best pizza, gelato and tiramisu in town.

Monti Street Food & Ancient Rome Small Group Guided Tour

Join a guided 2-hour walking and eating tour in the historical neighborhood renowned for its local scene and travel back to the days of the Roman Empire.

School Groups and Educational Tours

We do not claim to be the market leader specialising in School and Educational Tours. We are the market leader. We also have the most experienced team.

TICKETS & ACTIVITIES

Discover the many faces of rome with a passionate local guide.

If it’s romantic fountains, wide piazzas, shopping, culture and culinary masterpieces you’re after, Rome is the place for you.

You’ll be a Roman in no time no matter which of our tours you choose. Step back in time as you walk in the footsteps of emperors and gladiators. Our guides will bring Ancient Rome’s past to life for you as they share stories and interpretations of this fascinating city. Discover Rome with a “local” you’ll wander along the city’s endlessly charming streets and a wealth of landmarks that have stood for more than a thousand years. Whether it’s history, food or art that draws you to Rome, when you take part to one of our day tours, you can be sure that you will experience the absolute best that the city has to offer.

Best of all, you can discover Rome the way you want to, when you explore it with us. We have two daily free tours and  a choice of customized and  private tours to choose from so that you can ensure your Roman experience will be exactly what you dreamed it would be.

Our guides love their job! They will share their passion and enthusiasm with you! and will help you as well  to orientate yourself   when you want to discover more  of the Eternal city.

A must-do when in Rome

Excellent tours

Welcome to Rome's Ultimate Free Walking Tour

Tour runs twice daily at 11am and 4pm.

Rome's Ultimate Free Tour brings the city's history to life like never before.

The free tour aims to show you a rich core of Roman history, an introduction to Christianity and its origins in Rome, as well as the usual funny stories, places to eat, sites to visit, and some essential nightlife recommendations.

The tour lasts around 2.5-3 hours and covers around 3km, suitable for wheelchairs and strollers.

Personal experience

Unlike many others, we limit the size of our groups to 15 maximum. This creates a more personal experience where people can ask questions and seek the information that they find relevant.

Rome's Ultimate free tour is lead by passionate guides with backgrounds ranging from classical history to architecture and beyond. We aim to give you a unique, in-depth look at the Eternal city.

Unmatched Quality

Our concept aims to give the highest quality exploration of Roman past and present, with no fee, and allow people to tip the guide to the value of their experience at the end of the walk.

Reservations are strongly recommended. Please book only if you plan to attend! To book the free tour simply click here . No reservation fee, no paper print outs. Bring some comfy shoes and water, and you’re all set!

Porta del Popolo

Our meeting point. The north gate of Rome, in the Aurelian walls of the city.

Piazza del Popolo

The People's Square. One of the largest and most spectacular piazzas in Rome.

Mausoleum of Augustus

The tomb of the first ever Roman Emperor.

The ancient temple to all the Roman gods and the best preserved Roman monument in the world.

Piazza Navona

One of the most idyllic piazzas in Rome including Bernini's 'Fountain of the Four Rivers'.

Ponte Sant’Angelo

The most beautiful bridge in Rome featuring Bernini's famed 'Angels'.

Castel Sant’Angelo

The military stronghold of the Vatican with a history spanning millennia.

Intro to the Vatican

The tour aims to give context and form to the Vatican and its contents and finishes with a stunning view close to St. Peter's square.

Book your spot

Mon - Sun 10:00 - 20:00

+39 064 544 7204

+39 328 765 3883 (Emergencies only )

[email protected]

Via dei Serpenti 89, Rome, 00184

How to find us

Our guide will meet you at the PORTA DEL POPOLO, the gate with 3 arches. He will be standing under the statue, on the left-hand-side of the central arch if you are facing it from the Flaminio Metro A Station.

What they say about us

Other tours

For all of you who want to experience the hidden countryside in the middle of the Eternal city!

Take an evening stroll with us and get a taste of the city where classicism blends with baroque!

• Santiago de Chile
• Santiago de Compostela

Discover the city with a SANDEMANs local tour guide

The original Free Tour, a great way to orientate yourself in the city

The SANDEMANs FREE Tour gives you a perfect introduction to the city and takes you to some of its most popular attractions. You will not only be shown the city’s main landmarks, but you will also learn about its history in a fun and entertaining way. Discover the city’s secrets with a passionate local guide!

Join the FREE Tour on the first day of your visit to make the most of your stay. Your guide will give you tips and recommendations on places to visit, things to do and the best places to eat and drink so that you can experience the city like a true local!

OUR FREE TOURS

• Western Europe
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• Southern Europe
• Eastern Europe
• Nordic Countries
• Middle East
• Latin America
• North America

Free Tour of Amsterdam

Book the original Amsterdam free walking tour and visit many of the city's highlights with a local g ...

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Free Tour of Dublin

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Free Tour of Edinburgh

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Free Tour of Hamburg

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Free Tour of Jerusalem

Book the original Jerusalem free walking tour and visit many of the city's highlights with a local g ...

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Book the original Lisbon free walking tour and visit many of the city's highlights with a local guid ...

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Free Tour of London

Book the original London free walking tour and visit many of the city's highlights with a local guid ...

Free Tour of Madrid

Book the original Madrid free walking tour and visit many of the city's highlights with a local guid ...

Free Tour of Munich

Book the original Munich free walking tour and visit many of the city's highlights with a local guid ...

Free Tour of New York

Book the original New York free walking tour and visit many of the city's highlights with a local gu ...

Free Tour of Paris

Book the original Paris free walking tour and visit many of the city's highlights with a local guide

Free Tour of Porto

Book the original Porto free walking tour and visit many of the city's highlights with a local guide

Free Tour of Prague

Book the original Prague free walking tour and visit many of the city's highlights with a local guid ...

Free Tour of Seville

Book the Seville Free Tour with Europe's original free walking tour company and visit many of the ci ...

Free Tour of Tel Aviv

Book the original free walking tour of Tel Aviv’s most-visited area, Old Jaffa, with a local guide

Tell us the landmarks, stories or parts of the city you want to see, how long you have to see them and when you want to go, and we’ll build an itinerary that suits you.

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Free Tour of Budapest

Discover Budapest’s main attractions on this 2.5-hour free tour with Go Zeppelin Tours local guides ...

Free Tour of Cologne

Discover Cologne’s main attractions on this 2-hour free tour with a local guide

Free Tour of Nice

Discover Nice's main attractions on this 2-hour free tour with a local guide

Free Tour of Vienna

Explore Vienna Old Town on this 2-hour free walking tour

Free Tour of Córdoba

Visit the historic centre of Córdoba with Free Tour Cultural Córdoba

Free Tour of Florence

Discover Florence's historic centre on this 2-hour free walking tour with a local guide

Essential Free Tour of Granada

Discover Granada's main attractions on this free tour with Walk In Granada local guides

Free Tour of Málaga

Discover Málaga's main attractions on this 1.5-hour free tour with Explora Málaga local guides

Rome City Centre Free Tour

Explore some of Rome’s most beautiful sights on this 2-hour free walking tour

Ancient Rome Free Tour

Discover the Ancient Rome with New Rome Free Tour

Free Tour of Santiago de Chile

Join our afternoon Free Tour for the perfect introduction to your Santiago experience! Discover the ...

Santiago de Compostela Old Town Free Tour

Visit the must-see sights of Santiago de Compostela’s historic centre on this 2-hour free tour

Free Tour of Venice City Center

Discover Venice's city center main attractions on this 2-hour free walking tour

Free Tour of Dubrovnik

Discover Dubrovnik's main attractions on this 1.5-hour free tour with a local guide

Free Tour of Split

Discover Split's main attractions on this 2-hour free tour with a local guide

Free Tour of Zadar

Discover Zadar's main attractions on this 1.5-hour free tour with a local guide

Free Tour of Zagreb

Discover Zagreb's main attractions on this 2-hour free tour with a local guide

Stockholm Old Town Free Tour

Join us on our Old Town Walking Tour to enjoy the beautiful island of Gamla Stan.

Hong Kong Food Tour

Begin your Hong Kong adventure with the perfect introduction of culinary culture of this extraordina ...

Taipei Old Town Free Tour

Follow the captivating stories in the old town from the past to the present and witness how history ...

Free Tour of Cusco

Discover the magic and secrets of the city of Cusco with local guides

Free Tour of Lima

Discover the secrets of Lima's history on this free walking tour throughout the historic center.

• Get an excellent overview of the city that you are visiting in a fun and informative way
• Discover many must-visit attractions
• Make the most out of your stay with your expert guide insider tips and recommendations
• Decide at the end of the tour how much it's worth

Daily tours

Rain or shine, all of our tours run as scheduled. Book your place online to guarantee your spot!

Local communities

We believe in supporting local communities and are committed to giving a voice to some of the best local freelance tour guides, who passionately share the city's history and culture with their own unique and always-entertaining style.

Tips-based free tour

Tips-based free tour The Free Tour is conducted on a gratuities-only basis, thereby guaranteeing that you receive a tour of the highest quality. The guides who lead these tours will never pressure you to contribute; we believe that, if money is given, it should be voluntary and in direct proportion to the quality of the tour and the budget of the traveler.

Participation in tours promoted by SANDEMANs NEW Europe is strictly on a voluntary basis. Neither SANDEMANs NEW Europe, its staff members, nor any of the freelance guides we work with will be held responsible in any way for injuries to body or property incurred during tours. The tour guides and tour leaders reserve the right to deny participation in any tour, to any person, for any reason. Thank you for your understanding.

FREE TOURS IN 20 CITIES

SANDEMANs NEW Europe pioneered the now world-famous FREE Tour concept. Partnered with over 400 freelance guides, we are the first stop for over 1.5 million visitors per year in 20 cities across Europe, the Middle East and the USA. Book your spot online today!

Thank you! Your support means more to us than we can express in words. Chris Sandeman and the SANDEMANs Live Community

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Free Tour Rome, walking tour/s Rome.

Experience Rome's rich history and stunning beauty with our guided tours. Discover the Eternal City with FreeTourRome!

Make the most of your holidays in Rome.

Get a great local guide in just 3 simple steps

1. Book a Tour of your choice.

Our tours operate on a pay-as-you-like model, where guests are welcome to tip their guides based on the value of the tour to them.

In order to provide the best possible experience for our guests and support our guides, we do ask for a small booking fee to be paid in advance. This fee helps us keep our groups small and intimate, allowing for a more personalized and comfortable tour experience. It also helps us cover the costs of running our tour operator business, including office expenses, website maintenance, and other necessary overhead costs.

Despite this booking fee, we still refer to our tours as 'free walking tours' because the final amount you pay is ultimately up to you and based on your own evaluation of the tour. We believe this system is fair and transparent, allowing our guests to fully enjoy their tour without any hidden costs or obligations.

2. Explore with a Guide

On the day of your tour, your dedicated and knowledgeable guide will greet you at the pre-arranged meeting point, which will be clearly communicated immediately to you via email after you made your booking. Your guide will introduce themselves and lead you on an engaging and informative walking tour of Rome, sharing their in-depth knowledge of the city and its history. Whether you have specific questions or just want to learn more about the city's landmarks and culture, your guide will be happy to assist and provide insights.

All our Tour guides are carefully selected for their passion and expertise in Rome. They are all dedicated to providing the best possible experience for our guests and truly love what they do.

3. Tip the Tour guide.

At the end of our free tours, you have the opportunity to show your appreciation for your guide's hard work and knowledge by tipping them an amount that reflects the value of the tour to you. This pay-as-you-like model allows you to fairly compensate your guide based on your own budget and the level of service you received. We believe that this system is more transparent and fair to our guests, as it allows you to pay for the value you received rather than being locked into a set price. We are proud to offer these ethical and customer-focused free walking tours in Rome.

Conclusion:

As a company with over a decade of experience, FreetourRome is confident in our ability to provide a top-notch tour experience. Our free tour concept is a mutually beneficial arrangement that allows travellers like you to discover new destinations while also supporting our knowledgeable and enthusiastic guides.

Book your tour and join us, come see for yourself why FreetourRome has been a trusted name in the industry for over 10 years.

-- Full overview of tours offered --

City tour, Rome

Recommended by 92% of travellers

Starting times: 9:30 - 12:30 - 15:00

Inside Pantheon tour

with Gelato tasting.

Starting times: 10:00 or 10:30 - 15:00 or 17:30

More info & Book

Ghost tour Rome.

with Capuchin Crypt Ticket.

Starting time: 17:00 - 5 PM

Jewish ghetto & Trastevere tour

Recommended by 94% of travellers

Starting times: 10:30 - 15:30 - 17:30

Ostia Antica tour

Small groups.

Starting time: 08:30 AM

Colosseum, Roman forum by night

Starting time: 18:00 - 6 PM

Colosseum, Roman forum, Palatine Tour

Yes , It will be also inside the Colosseum

Starting times: different time slots

Evening tour, Rome

Including Trevi fountain

Starting times: 17:00 or 18:00

Vatican & Sistine chapel Tour

Including skip the line ticket.

Starting times: different time slots.

Vatican night tour

Including Spanish steps

Starting times: 19:15 or 20:15

Capuchin Crypt & Pantheon tour

Yes , It will be also inside the Pantheon

Starting time: 17:00 - 5PM

City & Pantheon tour

Including entry ticket Pantheon.

Starting times: 10:30 or 11:00 16:00 or 17:00

Our expert guides are passionate about sharing their knowledge of Rome with you. They'll take you on a journey through the city's most iconic sights, providing you with fascinating insights into Rome's rich history and culture. And because we know that there's so much to see and do in Rome, we'll also give you all the essential tips and tricks you need to make the most of your stay.

Please note that a small booking fee will be charged per person for our free tours, and prices are subject to change based on demand. To ensure you secure your place and get the best price, we recommend booking early as our free tours tend to sell out quickly during the high season.

Travel with confidence! Book now and enjoy the freedom to cancel or modify your plans for free with FreeTourRome.

While our tours are available on multiple platforms, we guarantee that the price listed on our website is always the lowest. So if you're looking for the best value for your money, be sure to book directly through our website. Join us for the ultimate Rome experience and book your tour with Free Tour Rome today!

Wide range of "Free tours" everyday (if you liked the tour, you just tip the guide as much as you want).

Tours inside the: Ghost tour, Colosseum , Roman forum and Palentine hill, Vatican museums and Sistine chapel, inside Pantheon . Etc...

Tour outside of Rome; Ostia antica .

- Starting time; 9:30 - 12:30 - 15:00 - Recommended by 92% of travellers

Are you ready to discover the beauty and history of Rome on a budget? Look no further! you'll leave with a newfound appreciation for the beauty and history of Rome. This city walking tour will be provided with lots of important information about the historical and religious sites in Rome.

We know if you visit Rome it can be quite overwhelming and a hassle to find your way around, so joining one or more of our Free walking tours is a great way to discover the city. Our experienced and passionate guides will lead you on an unforgettable journey through some of the most iconic landmarks in the city. You will be amazed at what there is to discover, make your booking today and come see it for yourself.

Duration of the tour

± 1.5 - 2 hours

Accessibility

Suitable for people with reduced mobility.

Suitable for people of all age

Suitable for families with children and teenagers

This tour includes: Piazza Barberini - Trevi fountain - Pantheon - Temple of Hadrian - Sant' Ignazio church - Piazza Navona - and more...

Important! We work on a reservation-only basis to avoid groups getting too big.

Click on the button below and follow the steps to complete your booking.

Jewish ghetto - Trastevere, Rome

- Starting time; 10:30 - 15:30 - 17:30 - Recommended by 94% of travellers

This tour is one of our most popular free walking tour offered, which will bring you from the Campidoglio, Theater of Marcello and into the Jewish ghetto where you can find the biggest synagogue of Rome. From there it's only a short walk over to the famous lovely square "Campo di'Fiori" where are everyday markets going on. From there we will hop over the oldest bridge in Rome on to the Tiber Island, and up to the Trastevere district where the tour will end on the square Piazza Santa Maria in Trastevere.

Walking passed all different venues you will get a professional explanation from our tour guide, you more then welcome to join and see it for yourself, make your booking today.

This tour includes: Piazza Venezia - Jewish Ghetto - Teatro di Marcello - Piazza Farnese - Campo di'Fiori - Trastevere - and more...

Colosseum and Roman forum by night

- Starting time; 18.00 - Recommended by 96% of travellers

Discover Rome's Iconic Historic Sites on Our Free Classical Tour

Looking for a unique and cultural experience in Rome? Look no further! Join our free classical tour to explore the city's most iconic and historic sites, including the Roman Forum and the Colosseum (exterior).

Start your tour at the impressive Vittorio Emanuele II Monument in Piazza di San Marco and be amazed by its grandeur.

We'll then ascend the Capitoline hill to the historic Campidoglio, a square designed by Michelangelo. Explore the Campidoglio and learn about Rome's rich history and its significant role in shaping the ancient world. Continue to the Roman Forum, the heart of ancient Rome, where you'll encounter ancient temples like the Temple of Saturn and the Temple of Vesta. Don't miss the remarkable Arch of Constantine, a testament to the Roman Empire's military triumphs.

Conclude your tour at the renowned Colosseum, one of Rome's most famous landmarks. This ancient amphitheatre once hosted gladiator games and public events, now representing Rome's captivating history. Join us on this free classical tour and uncover the city's iconic and historic sites. Don't miss this unique opportunity to delve into Rome's history and experience its timeless beauty.

This tour includes: Piazza Venezia - Capitoline hill - Campidoglio - Trajan's forum - Forum Romanum - Colosseum (outside)- and more...

Twilight Treasures: An Evening Tour Through Rome's Rich History

- Starting time; 17:00 PM or 18:00 PM -

If the sunsets and the street lights are turned on that's when you will see Rome in a total different way. We did make a mix of our City and Classical tours, the so-called "Evening tour". Our professional and experienced tour guides work based on tips only. If you like the tour you can tip the guide afterwards appropriately.

This free tour will take about two hours of scrolling through history in one of the biggest open air museums in the world called Rome. You won't want to miss this unique opportunity to explore some of the city's most iconic and historic sites and experience the magic of Rome under the stars. This tour is available every evening all year around. Join us on our free evening tour and discover the beauty of Rome at night, make your booking today.

This tour includes: Piazza Republicca - Quirinale palace - Trevi fountain - Quattro Fontane - Church San Carlino - Piazza di Spagna - and more...

Important note!

We work on a reservation-only basis to avoid groups getting too big.

From the 1st of November till 1st of April this tour will be starting at 17:00 (5 PM)

From the 1st of April till 1st of November this tour will be starting at 18:00 (6 PM)

- Starting time; 19:15 PM or 20:15 PM -

In for a walk after dinner? Then this free tours is for you see some of the most significant places in Rome by night. Experience the magic of Rome at night on our Vatican Night Tour. These historic sites offer a unique perspective on the history of Rome and provide a beautiful backdrop for evening photos.

Starting from the Spanish steps to the Mausoleum of the Roman Emperor Augustus, the Ara Pacis an altar in Rome dating back to the year 13 BC, hop over the Angels bridge to see the Castel Sant'Angelo, is a beautiful castle that was once used as a papal fortress and offers breathtaking views of the city.

Finally, we will end our tour in the Saint Peter's square in Vatican city one of the smallest countries in the world. It is home to Saint Peter's Basilica, the Vatican Museums, and the Sistine Chapel, (please note: inside will NOT be included in the tour). The Vatican museum and the Sistine chapel are closed in the evening.

Join us on our Vatican Night Tour and discover the magic of Rome at night. You won't want to miss this unique opportunity to explore some of the city's most iconic and historic sites and experience the beauty of Rome under the stars and all of which are must-see attractions in Rome.

NOT Suitable for people with reduced mobility.

This tour includes: Spanish steps - Mausoleum of Augustus - Ara Pacis - Castel Sant Angelo - Saint Peters square - Vatican - and more...

From the 1st of November till 1st of April this tour will be starting at 19:15 (7:15 PM)

From the 1st of April till 1st of November this tour will be starting at 20:15 (8:15 PM)

Vatican museum and Sistine chapel tour

- Tours are available at varying times every day except on Sundays and public holidays. -

Let us give you some of the many good reasons to book a tour with us for a complete, professional experience of the Vatican. Our knowledgeable guides will take you through the Vatican museums, including the highlights , and end the tour at the Sistine Chapel. You'll have the opportunity to stay in the museums until closing time to explore further on your own.

Millions of people from all over the world visit the Vatican museums and the Sistine chapel every year. This will give waiting lines to get into the Vatican museums and they can be huge, last thing you want is wasting valuable vacation time just to see the breathtaking artwork and historical treasures at the Vatican Museums.

With our Vatican museums tour, you'll bypass the crowds with our tour guide and head straight in, saving you waiting time and energy.

± 2.5 hours

This tour includes: Vatican museum - Sistine chapel - Skip all lines - Entrance Fee - stay in till closing time - and more...

Children between 5-18 years old are for reduced price.

Children under 5 years old can join in for free

Tours are available at varying times every day except on Sundays and public holidays.

Prices are including all fees + entrance ticket, No extra or hidden cost.

Important: There is a limited availability of tickets and time slots for booking. We highly recommend securing your booking in advance to ensure your preferred date and time slot.

Inside the Colosseum Tour

- Tours are available at varying times every day except on public holidays. -

Experience the Colosseum (inside), Roman forum, and Palatine hill with our comprehensive tour. Skip the waiting lines and book with us for a seamless, professional experience. Our experienced guide will take you inside the Colosseum, the largest amphitheater in the Roman Empire, and bring the history of this 2000-year-old structure to life.

You'll also visit the Roman forum and Palatine hill, where the stones tell many stories. Don't miss out on this chance to fully immerse yourself in the rich history of ancient Rome. Don’t waste your precious holiday time in long waiting lines, book and reserve your spot on the Colosseum tour today!

This includes: Inside of the Colosseum - Roman forum - Palatine Hill - Skip waiting all lines! - Including entrance fee - Guided tour

Children between 6-18 years old are for reduced children price.

Children under 6 years old can join in for only an booking fee of € 3.00 (Just bring them along with a valid age-proof)

Ghost tour Rome

- Starting time; 17:00 - 5 PM

Embark on an intimate journey through the haunted alleys of Rome with our Ghost Tour . To preserve the eerie atmosphere, we limit group sizes to a maximum of 18 persons (or less). We delve into the chilling mysteries of the Capuchin Crypt , where bone-chilling displays await. Next, we wander past the ethereal glow of Trevi Fountain, haunted by its legends. As night falls, we uncover the ghostly whispers within the ancient walls of the Pantheon and navigate the spectral presence at Piazza Navona. Join us for an unforgettable encounter with Rome's spectral past in a small, exclusive group setting.

Reserve your spot today and prepare to be enthralled by the ghostly secrets of Rome.

± 2 - 2.5 hours

Included: All entrance and reservation fees

NOT suitable for children under 12 yrs old

This tour includes: Piazza Barberini - Capuchin Crypt - Trevi Fountain - Pantheon (not inside) - Piazza Navona - Campo de’ Fiori - Farnese Palace

Important! We work on a reservation-only basis to keep control.

Inside the Pantheon (with gelato tasting) Tour

Experience the magic of Rome with our Pantheon tour and gelato tasting adventure! Step into the timeless beauty of the Pantheon, marveling at its architectural grandeur and rich history. Our expert guides will unveil fascinating tales as you explore this ancient wonder. Then, indulge in a delightful gelato tasting, savoring authentic Italian flavors.

It's the perfect blend of culture and culinary delight, offering an unforgettable experience in the heart of Rome. Skip the lines and book your spot today for a memorable journey through history and gelato!

± 60 minutes

Important dressing-rule!

Not allowed: Shorts, Short Skirts or Sleeveless shirts

This includes: Small groups only! - Pantheon (inside and outside) - Including entrance fee - Gelato tasting

From the 1st of October till 30th of April this tour will be starting at 10:00 (10 AM) and 15:00 (3 PM)

From the 1st of May till 30th of September this tour will be starting at 10:30 (10:30 AM) and 17:30 (5.30 PM)

Capuchin crypt and inside the Pantheon Tour

- Starting time: 17:00 - 5 PM -

Embark on a captivating journey through Rome's rich history with our exclusive tour of the Capuchin Crypt and inside the Pantheon. Delve into the eerie yet mesmerizing world of the Capuchin Crypt, where skeletal remains are artfully arranged, telling tales of centuries past.

Then, step into the majestic Pantheon, where ancient architecture and divine beauty converge. Expert guides illuminate the secrets behind these iconic landmarks, offering a truly unforgettable experience in the heart of Rome.

± 2.5 Hours

This includes: Small groups only! - Entry tickets to the Capuchin Museum - Pantheon (inside and outside) - Including entrance fee

Ostia Antica: A Journey Through Ancient Rome's Harbor City.

- Starting time; 08:30 - 8:30 AM

Unveiling Ostia Antica: Exploring the Secrets of Ancient Rome's Harbor City

Step back in time and immerse yourself in the captivating story of Ostia Antica, an archaeological gem just a stone's throw away from Rome. Join us on a thrilling journey as we uncover the hidden treasures and rich history of this ancient port city.

Embark on a guided tour through Ostia Antica's well-preserved ruins, where every stone speaks volumes about the bustling life of a once-thriving commercial hub. Marvel at the intricately designed mosaics, walk along the ancient streets lined with shops and taverns, and imagine the echoes of traders haggling over goods from distant lands.

As you wander through the remnants of grandiose buildings like the amphitheater, thermal baths, and the forum, our knowledgeable guides will paint a vivid picture of daily life in this vibrant city. Learn about its significance as the gateway to Rome and its crucial role in shaping the cultural and economic landscape of the ancient world.

Whether you're a history enthusiast, an archaeology buff, or simply curious about the past, our Ostia Antica tour promises an unforgettable experience filled with fascinating insights and awe-inspiring sights. Book your adventure today and embark on a journey through time unlike any other!"

± 3.5 - 4 Hours

Small group guaranteed

This includes: Train Ticket (Round trip) - Skip-the-Line Ticket to Ostia Archaeological park - Live tour guide

Please note: The tour will take place only in the morning starting at 8:30 and takes about 3.5 - 4 hours.

City tour including Pantheon inside.

Embark on a mesmerizing city tour through Rome's most enchanting treasures, where every step unveils centuries of history and culture. Begin your adventure at the majestic Piazza Venezia, a bustling square steeped in grandeur and historical significance.

Next, throw a coin into the iconic Trevi Fountain, igniting hopes for a return to the Eternal City. Feel the magic of this Baroque masterpiece before continuing your journey to the exquisite Church of San Ignazio. Admire its stunning frescoes and intricate architecture, a testament to Rome's artistic legacy.

But the journey doesn't end there. Experience the awe-inspiring Pantheon , (inside included) stepping through its ancient entrance into a world of architectural marvels and spiritual significance.

Guided by our expert storytellers, each stop on this tour promises a deeper understanding of Rome's rich heritage and cultural tapestry. Join us for an unforgettable exploration of the Eternal City's most beloved landmarks, where history comes to life at every turn.

± 90 minutes

This includes: Piazza Venezia - Trevi fountain - San Ignazio church - Pantheon (inside included!)

From the 1st of October till 30th of April this tour will be starting at 11:00 (11 AM) and 16:00 (4 PM)

From the 1st of May till 30th of September this tour will be starting at 10:30 (10:30 AM) and 17:00 (5 PM)

Reviews & TRUST

It is not us who saying this, but we asked our former customers. We received over 3800 reviews , of which 98% were either 4 or 5 stars overall.

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For your convenience, find out the answers to the most common questions on our F&Q page without having to send us an email.

What other people say

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Useful things to know

To prepare your visit to the Vatican museums, Sistine chapel and the Saint Peter's Basilica we did describe the most important things to know.

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Best things to do and see in Rome

A free walking tour is one of the best ways to visit Rome , the historical city rich with culture and unmatchable in its beauty. Some people may feel like they are in one of the largest outdoor museums in the world because of its multitude of churches, squares, monuments, and amazing fountains along with its Mediterranean cuisine that embodies the local flavors. Getting to know this city with the help of a local guide will aid you in discovering all those mandatory stops to visit and some of the lesser-known gems this amazing city has to offer. 

Visiting a city of this magnitude is a real challenge, and is why we recommend different routes that offer alternatives and less crowded routes to get the most out of your guided visit to popular destinations like; The Coliseum, Saint Peter’s Basilica, The Roman Forum, the Trevi Fountain, the Pantheon, The Vatican Museum, or Navona Square. There are guided visits in Rome which focus on the Sistine Chapel, Castel Sant’Angelo, the stairway to the Spanish Square, the Villa Borghese, the Trastevere, the People’s Square, (Piazza del Pópolo) and even the interesting street culture at the Campo de' Fiori Square. You can read more about best things to do and see in Rome.

If you would like more information about what it’s like to do a free tour in Rome in the morning, afternoon, or evening , you can read up on the opinons of other walkers who have already done a guided tour with GuruWalk. Often times, those who have done one end up coming back to the page to find another free guided tour we offer, especially when they want to learn more about other beautiful Italian cities like Genoa, Venice, Milan or Palermo. 

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Private transfer from FCO Airport to Rome

PRIVATE TRANSFER 1 HOURS • €90 total price for group 1 to 8 people

Private transfer from Rome to FCO Airport

Private Transfer from Rome to the Port of Civitavecchia

PRIVATE TRANSFER 90 minutes • PRICE STARTING FROM €160 euro

Private Transfer from FCO Airport to Civitavecchia Port

Private Transfer from the Port of Civitavecchia to FCO Airport

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Calcata and Bracciano: Discovering Italy’s Hidden Gems

PRIVATE TOUR 8 HOURS • €450 total price for group 1 to 8 people

Shore Excursion Rome and Vatican

PRIVATE TOUR • SKIP THE LINE 8 HOURS • €750 total price for group 1 to 8 people

Shore Excursion Rome full day + Colosseum

Mercedes Van Rome tour and street food

PRIVATE TOUR • SKIP THE LINE 8 HOURS • €500 total price for group 1 to 8 people

Colosseum and Arena express Tour 90 minutes

PRIVATE TOUR • SKIP THE LINE 3 HOURS • €250 total price for group 1 to 8 people

Day trip From Rome to Orvieto and Civita

PRIVATE TOUR • SKIP THE LINE 8 HOURS • €620 total price for group 1 to 8 people

Day trip From Rome to Florence plus 3 hrs walking tour

PRIVATE TOUR • SKIP THE LINE 8 HOURS • €920 total price for group 1 to 8 people

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Magical Rome Package Tour

PACKAGE TOUR •ARRIVAL AND DEPARTURE TRANSFERS • VAN TOUR •COLOSSEUM TOUR •FOOD TOUR •VATICAN TOUR •BY NIGHT TOUR 4 DAYS • €1400 total price for group 1 to 8 people

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Mercedes Van Rome tour by night

PRIVATE TOUR • SKIP THE LINE 2 HOURS • €200 total price for group 1 to 8 people

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PRIVATE TOUR • SKIP THE LINE 5 HOURS • €350 total price for group 1 to 8 people

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Squares and Fountains day time tour

PRIVATE TOUR 3 HOURS • €250 total price for group 1 to 8 people

Ancient Rome and Vatican tour full day – Pagan & Christian

PRIVATE TOUR • SKIP THE LINE 8 HOURS • €550 total price for group 1 to 8 people

Jewish Ghetto and Synagogue Tour

Food Tour and Tasting Roman Street Food

PRIVATE TOUR 3 HOURS • €220 total price for group 1 to 8 people

Colosseum and Gladiators Arena Tour and Ancient Rome

VIP Rome full day tour car and guide

PRIVATE TOUR • SKIP THE LINE 8 HOURS • €800 total price for group 1 to 8 people

Vatican and Borghese Gallery Tour

PRIVATE TOUR • SKIP THE LINE 7 HOURS • €450 total price for group 1 to 8 people

Vatican Museums and Sistine Chapel Tour

The heart of Rome – Trastevere Tour and Aperitive

PRIVATE TOUR 3 HOURS • €250 (per group)

The best of Rome 5 hours tour

Squares and Fountains night time tour

PRIVATE TOUR 3 HOURS • €300 total price for group 1 to 8 people

Featured Florence Tours

Florence city Tour Uffizi and Academy

PRIVATE TOUR • SKIP THE LINE 6 HOURS • €500 total price for group 1 to 8 people

Florence city Walking Tour

PRIVATE TOUR • SKIP THE LINE 4 HOURS • €350 total price for group 1 to 8 people

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Naples and Pompeii VIP Tour

PRIVATE TOUR • SKIP THE LINE 6 HOURS • €735 Total price per group including car, driver and private guide)

Tour of Naples 3 hrs

Nice to meet you.

Ciao, my name is Daniele, I was Born in Rome and i consider myself very lucky about that. Rome is a wonderful city and I love It, so I decided to convert my passion into my business. I Will share with you the passion and the love for Rome showing you all the most beautiful places of the eternal city with my walking tour of Rome.

Together we are going to discover the history, the secrets and the legends of the eternal city, its religion, culture, art, food and tradidions of Rome and its people. I hope to meet you soon! Daniele

Journey Through Ancient Rome and the Colosseum: A Demo Tour

Embark on an unforgettable journey through the heart of the Eternal City with our premier offering: the Ancient Rome and Colosseum Tour. As your guide and curator, I am thrilled to present one of the finest ways to experience Rome’s rich history and captivating culture. Join me in delving into the marvels of ancient architecture, the stories of gladiators and emperors, and the vibrant atmosphere of Rome’s iconic landmarks. This is not just a tour; it’s a personal invitation to explore the wonders that shaped Rome into the extraordinary city it is today.

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Choose the Magical Rome package tour and we will take care of your trip to Rome from the first till the last step!

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WHY OUR TOURS IN ROME ARE THE BEST IN THE CITY

Rome has lots of things to do and see. It’s an old city with a long and complicated history, so you can’t see everything in just one day. You need time to get to know Rome and appreciate its beauty. It’s almost impossible to visit all the amazing places in the city in just one day. 

Explore Rome in One Day with a Concise Itinerary

If you have limited time to explore Rome or if it’s your first time visiting the city, it’s crucial to plan a concise and complete itinerary that includes the most important sights.

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With years of experience exploring Rome and building connections in the city, we can offer skip-the-line entry, special access experiences, and knowledgeable and passionate guides to make your trip unforgettable.

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Colosseum Tour with Roman Forum, Palatine Hill and Skip-the-Line Tickets

Borghese Gallery and Museum Audio Guide

Introduction to Rome Tour with Pantheon and Trevi Fountain

Rome Food Tour: Savoring Local Roman Cuisine

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It all started in 1790…

… when the 25-year-old son of a Scottish prosperous cabinetmaker asked for a 300£ loan from his father to set up as a wine merchant in London.

This ambitious young man was George Sandeman, the founder of Sandeman, who ended up establishing one of the world’s leading Port and Sherry wine businesses.

From early on Sandeman specialised in these two great Iberian fortified wines and, following a usual practice in those days, began trading not from own offices but from Tom’s Coffee house, on Birchin Lane, London. Business was agreed on a ‘gentleman’s word’ and George soon gained an impeccable reputation, characteristic of The House of Sandeman to today.

The first to ‘brand’ a cask

At a time when ‘brand names’ were unheard of and wines were shipped in barrels not in bottles, Sandeman literally started to ‘brand’ the wood casks with its initials – GSC (George Sandeman & Co.) – using a hot iron to give the wine a pioneering ‘signature’ that guaranteed its quality and origin.

This is also the year George Sandeman moved the business to 20 St. Swithin’s Lane that, built over where an ancient vault, provided dry and cool cellars ideal to the ageing of the wines. Instrumental in the building of the brand, this historical site housed Sandeman head office until 1969, when it moved to Albert Embankment opposite Tate Gallery.

The Sandeman Port Wine Cellars

Undeterred by the distressed times and wars, George Sandeman travelled extensively in Spain and Portugal, where he decided to purchase lodges in Vila Nova de Gaia for storage of the Port Wines before shipment.

His perfect choice was a beautiful arcaded building on the Douro riverfront across the city of Oporto, probably dating from 1797 and uniting earlier existing structures, where selected Port Wines have been ageing in ideal conditions for the last 200 years – The Sandeman Cellars.

These charming cellars are a must-visit place in the city, where we still find in its sombre halls and corridors more than 2,000 aging casks of Sandeman Port Wines.

The largest Port shipper

George Sandeman’s sagacity helped the company get through the troubled beginnings of the 19th century – Napoleonic invasions and wars in the Iberian Peninsula, economic problems in Europe, the year-long siege of Oporto!

By 1825 the company was trading to several countries in Europe, North and South America, Africa, and Asia. In 1835, Sandeman Port shipments amounted to 4,580 pipes, about 12% of the total and ‘no other shipper even approached this figure’. The strong leadership continued throughout the century.

Long established Aged Tawny Port experts

In early 19th century the word ‘tawny’ still lacked today’s recognition but, by mid-1800s, Sandeman already clearly identified and shipped ‘fine old tawny Port, rare and scarce’, and was consciously storing and ageing premium wines in the company cool cellars to become exceptional aged tawnies.

Ever since, the superior expertise and the vast stocks of old wines kept in ideal conditions in these cellars are the source of Sandeman Aged Tawny Ports, the recognized benchmark for quality in this style of Port wine, and the most awarded in the industry.

The one and only Sandeman ship…

The Sandeman schooner ‘Hoopoe’ – an elegant 75-foot vessel – was built in 1865 and operated by the company for ten years. It carried wines from Cadiz and Oporto, directly supplying important cities in the East Anglia coast, and frequently acted as a collier ship – carrying coal from Newcastle. The ‘Hoopoe’ was sold by Sandeman to Charles Coverlay & Co. in 1875 and, unfortunately, lost in the English Channel three years later.

A century later, a graceful boat donned the Sandeman ‘Clipper’ aperitif dry white Port label…

Sandeman Collection of old English bottles, since 1650, on display at Sandeman's Port Wine Cellars in Vila Nova de Gaia, Portugal

One of the oldest Trademarks

In 1877, just one year following the creation of the first ‘Trade Marks Registration Act’ in England, the brand name ‘GSC George Sandeman & Co.’ (in Sandeman casks since 1805) was officially listed, being one the world’s oldest registered trademarks still in use.

With the evolution and standardisation of glass bottle manufacturing, the branded name passed from the casks to the labels as Sandeman was also among the first companies to ship bottled and labelled wines.

Sandeman Sherry Bodegas

The drift of wars in the South of Spain disturbed Sandeman Sherry business in the early years. Initially, the company associated with reputed James Duff and Lacosta & Lagarde, before establishing own offices in Cadiz in 1809… that succumbed to the local siege by Napoleon the following year. With Sherry sales recovering, other high-quality producers were selected, namely Julian Pémartin in 1822.

The long relationship lasted several decades until 1879 when they dissolved and, supporting the growing business, Sandeman acquired all Pémartin’s assets, including the wonderful stocks of wines, vineyards, buildings, and the historic Sandeman Bodegas, in Jerez de la Frontera.

Success runs in the family…

George Sandeman, the founder, was succeeded in 1841 by his nephew, George Glas Sandeman, from whom all subsequent heads have been direct descendants. Their drive, enterprise and integrity – after all, the family motto is ‘Stat veritas’ (‘truth stands’) – built the company’s success in its first century of life and established a strong leadership in the business.

Several family members were involved in the firm, headed from 1868 by the prominent Albert George Sandeman (also a Director of the Bank of England and its 100th Governor 1895-1897), succeeded in 1923 by the shrewd Walter Albert Sandeman, who successfully brought the company, and to a great extent the Port and Sherry industries, into the 20th century.

The launch of a new era

Sandeman entered new century with a clear desire to reinforce its brand name, boosted by direct promotion actions, among other. The stand for ‘Porto Sandeman’ at the 1900 Great Paris Exhibition, for example, showcased very fine wines but also the Douro traditions, using modelled bullock carts and people displays to illustrate the winemaking, and call attention for Port wine. Direct sales to restaurants and other traders in continental Europe increased.

The Royal Warrant of George V was granted in 1909 and, for more than a century, Sandeman kept as purveyors to the Kings and Queen of England.

Defend wine origins!

Port wine’s growing popularity in the latter part of the 19th century tempted sneaky merchants to offer cheaper wines as ‘ports’, like reds from Tarragona. Laws protecting the wine origins still lacked when the firm legally pursued fakers for misusing the ‘Sandeman’ and ‘port’ names, a ‘good service to the Trade’ as noted by the press in 1904*, even if ‘hardly compensated for the trouble, annoyance and expense’.

The fight to defend consumers from frauds continued even after the protection of the word ‘port’ in England in 1914 and, later, the Portuguese Government expressed its gratitude to Sandeman for defending the good name and quality of Port (in 1920 and 1926).

* Ex: Harpers Wine and Spirits Gazette’, 24 December 1904 who also complained about the ‘powerful influences to supress reports of the case’ in the papers!

Advertising Pioneers

Always focusing on defending the reputation and identity of its wines, Sandeman was one of the first wine brands to label and advertise its wines.

‘Not original without this signature’

The leading brand, well-known for superior wines, Sandeman was often imitated. To ensure that consumers could identify the genuine Sandeman wines, the company added a signature – ‘Geo. G. Sandeman Sons & Co.’ – to all labels and capsules, and simultaneously ran press campaigns informing the wines were “not original without this signature”.

Clear ‘branding’ as a quality assurance was always key to the company and, still today, the ‘fire mark’ and this heritage signature continue to be part of all Sandeman wines.

Global network

Determined to preserve the overall reputation of its wines, in 1903 Sandeman appointed own agents in Ireland, selling its genuine Ports and Sherries. By 1914 the network was global, with agents in Paris, Berlin, Moscow, Stockholm, New York, Montreal, Sydney, Wellington, Johannesburg, and Tientsin, as advertised in ‘The Times’.

Occasionally, these agents were merchant-bottlers for the commercial brands and their names also included on their labels, acting as a dual assurance to the consumer.

Sandeman was one of the first companies to bottle, label and advertise its wines. In the early 1900s wine advertisement was sporadic, apart from promotional listings of wines offered by the traders. From 1910 onwards, adding to a few charming black and white ads run in newspapers, Sandeman bought several paintings from artists of the day – ‘Sherryland’, ‘Partners’, ‘Pierrot’, ‘Picador’ – soon converted into posters, labels, menu cards, ads…

‘It makes men’s throats grow wistful’

In 1921, shortly after the dark period of World War I, Sandeman was up in lights in Piccadilly Circus, when its first neon sign was switched on atop the Café Monico. The animated billboard impressed many, including the London ‘Evening News’ – «It makes men’s throats grow wistful. First the full bottle and the empty glass, then the pouring; the glass is filled to the brim and the bottle disappears. Finally, in letters of a golden hue, you learn the name of the vintner».

Polemic? ‘The Partners’ respond!

Holding true to its values, Sandeman positions were often controversial – wine advertising, proprietary brands at fixed prices, defending wine origins – and, in 1926, a new series of press advertising tackled these polemics. For months, with fun and wit, ‘The Partners’ – two fictional characters, one senior and one junior – discussed the themes of the day, sharing with Britain the distinctive combination of tradition and innovation that makes Sandeman unique.

Trade support and marketing services – offering mixed cases of own selected wines ‘delivered to customers door’, visual merchandising, window dressing services, advertising previews or pre-sells – were also generally offered by the brand.

A devilish ‘Centaur’… leaves a lady in distress.

In 1926, working for the famed Vercasson printers in Paris, Jean d’Ylen created for Sandeman several posters, including the fantastic ‘Centaur’. The daring image gained recognition… but also upset Mrs. Smith of Leicester, who said it «looked diabolical and lustful» and wondered whether a lady was required to «climb the devil’s back for two bottles of port?».

Her complaint letter to the company inspired an amusing limerick, kept in the archives: «It seems there’s a young lady from Leicester, who would not say no if you pressed her, but the trollop who rides, on the wild horses sides, has put her off port and depressed her». Predictably, Sandeman’s reputation for commissioning innovative works continued to grow…

‘The Don’ iconic image

Sandeman iconic image – ‘The Don’ – was created in 1928 when a new poster was acquired. The dramatic dark figure in Spanish hat and Portuguese student’s cape, holding a ruby glass and silhouetted against a yellowish-green background, was painted by George Massiot-Brown (working for the Lochend Printing Co. in London). French artists were in vogue at the time and, perhaps camouflaging his Scots origins, he signed the poster as G. Massiot…

A symbol of Sandeman’s Iberian identity, the image entered the brand’s national advertising in 1930 and is part of the labels since 1934. It soon inspired ‘Don’ figure decanters (the first were made by Royal Doulton in 1931) and before long shined in a new sign switched on in Piccadilly, in 1938. After appearing on the ‘Dry Don Port’ labels, in 1935, it started to be called ‘The Don’. Possibly the first true wine logo, ‘The Don’ is as an essential part of

Sandeman identity and one of the most iconic trademark images in the drinks business worldwide.

‘The Jubilee Vintage’, the first in-house bottling

(decide year of harvest/bottling)

At a time when wines could be bottled by multiple agents in different locations, the trade was surprised in 1937 by Sandeman’s announcement that its ‘1935 Vintage Port’ was to be entirely bottled by the firm itself, ensuring that «perfect uniformity of bottling is secured».

The innovation was disliked by many in the sector but also acknowledged as the beginning of the end of merchant-bottling of wines. Today, all Port wines are bottled at origin.

Post-War and the Vintage of the century

Business was in a crazy rollercoaster in the early years of the 20th century – the ups of ‘belle époque’ or the ‘crazy 20’s’, and the downs of the 14-19 War, Prohibition, Great Depression. Sandeman later endured the II World War… and even the London cellars survived the air raids! 

Coinciding with the end of war, one of the finest Vintage Ports of the century was born, the Sandeman 1945. A decade later, the Sandeman 1955 was the last Vintage Port bottled by hand and closed using the ‘boot-and-flogger’ corking system, a couple of years before mechanised bottling begun in 1959.

‘Port and what?’

… asked many sceptics when Sandeman launched ‘Porto Branco’, a new white Port, in 1964. New releases by the trade were normal (this was a reserve Port in a beautiful design-awarded clear glass bottle) but, in the words of the London ‘Evening Standard’, «What is likely to produce apoplexy among confirmed port drinkers is that the shipper [Sandeman] recommend that it should be served on the rocks with soda or tonic, or dare I mention it? As a cocktail with gin and a twist of lemon».

A firm believer Ports are for all occasions, Sandeman suggested multiple ways to enjoy it! - simple, chilled, on the rocks, in a long drink with tonic. Still, it took decades before White Port + tonic (‘Portonic’) was seen as a refreshing, flavoursome and easy to make low alcohol drink.

Despite the old heritage, Port mixed drinks and cocktails were largely overlooked in the 20th century, especially after Prohibition. Sandeman has been actively engaged in their renaissance, working with and challenging bartenders, mixologists and chefs for the past decades.

‘Find the Don’ TV commercial

‘The Sixties’ saw mini-skirts, the man in the moon… and the first moves of ‘The Don’ as the mysterious character starred in a memorable 1965 Sandeman TV commercial, that made all want to ‘Find the Don’ and its wines.

Multiple promotional films followed that, with humour, mystery and seduction, revealing appealing contemporary wines, to be enjoyed with pleasure – Sandeman.

Sandeman Bicentennial

Hubble’s launch to space in 1990 is a fitting coincidence with Sandeman’s bicentennial and its reveal of new horizons. After some drifting years, the brand launched a new global campaign (as usual, not consensual), rebranded its entire portfolio and revamped ‘The Don’ logo. Sandeman wines excelled at tastings, as an omen to the company’s regained vitality.

The Bicentennial marks the handover to the 7th generation of the founding family as, following the worldwide celebrations and his father retirement, George Sandeman assumed the general management of the company in Porto, and is today one of the most respected figures in the international drinks business.

Sandeman joins Sogrape

Sandeman is since 2002 under the ownership of Sogrape, a leading family-owned fine wine company, founded in 1942 in Portugal, and operating in five continents. Sandeman has profited from its know-how, investments and footprint, namely in the Douro, where Sogrape is a prime land owner and leading player in the industry. The many prizes and awards received by Sandeman Vintage Ports are a reflection of the excellent work done in the recent years.

Sandeman was in the founding family from 1790 until 1952, when it became a public company, before Seagram took possession in 1980. In 2000, when Seagram beverage business was sold, Sandeman briefly passed to Pernod Ricard prior to its acquisition by Sogrape in 2002.

The unique Quinta do Seixo!

In the heart of the Douro region near Pinhão, Quinta do Seixo is an historical estate home to some of Sandeman greatest wines, including a namesake Vintage Port. In 2007 this exceptional centuries-old estate opened a new winery, combining cutting-edge technology and versatility.

Perfectly integrated into the landscape, the winery gives winemakers all options to produce high-quality wines respecting the diversity of the estate’s 70 hectares of vines – with only traditional grapes, planted separately in modern plots with different aspects or field blended in multi-faced century-old terraces.

Quinta do Seixo includes an awarded wine tourism area that helps visitors discover the Douro region, its vines and wines, accompany field and winery works, and enjoy Sandeman wines while gazing at the absolutely stunning views.

Let’s celebrate the 225th Anniversary!

… And have a perfect excuse to show the superb ‘Sandeman Cask 33, Very Old Tawny Port’! Celebrating Sandeman’s multi-generational expertise, this is a limited release of just one cask, #33, from a fantastic collection of 40 casks containing very old Tawny Ports, laid down in the early 1960s and including wines of up to 70 years of age. Each of the 685 bottles is unique, numbered and individually handblown as a replica of a 1790 bottle from Sandeman collection.

The rich history of the brand also inspired the ‘Sandeman 225th Anniversary Collection’, a 6-bottle set of 2000 Vintage Ports, which celebrates the people, the vision, and the stories of Sandeman. Certainly, a wine to celebrate with in 2099, at the dawn of new century…

The first world’s branded hostel

‘The House of Sandeman Hostel and Suites’ is the first world’s branded hostel, opened in 2018 in the Sandeman bicentennial building atop the ageing lodges in Vila Nova de Gaia. With dazzling riverfront views, it combines charming suites and hostel rooms, friendly hospitality, and delicious cocktails and food at the ‘Terrace’ or ‘The George’ bar and restaurant.

Result of a partnership between Sogrape and The Independent Collective, this multi-awarded location is a highly coveted spot, among the ‘Time’ magazine places to visit in 2020.

100 Points! Perfect score for a perfect wine

At release in 2019, ‘Sandeman Quinta do Seixo 2017 Vintage Port’ was awarded a perfect score of 100 points by ‘Wine Enthusiast’ in the United States.

Produced exclusively from selected grapes grown at the namesake property, ‘Sandeman Quinta do Seixo’ is a superb Vintage Port, produced only in years that show the highest quality and the unique terroir identity of this centuries’-old estate, in the heart of the Douro region.

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