What is niche tourism and why is it so popular?
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Niche tourism is a term that I hear a lot these days. But what is niche tourism? Well, the truth is that it isn’t any one tourism type, rather it is a collective term used to group a number of types of tourism. It is an umbrella term .
Confused? Don’t be! It’s actually very simple, and in this article I will explain why….
What does the term ‘niche’ mean?
What is niche tourism, macro and micro niche tourism, niche tourism definitions, why has niche tourism become popular, advantages of niche tourism, disadvantages of niche tourism, examples of niche tourism, further reading.
Before we can understand what niche tourism is, we first need to understand what is meant by the word ‘niche’.
Niche (pronounced NEE-SH in the UK and NITCH in the US), refers to an area or position that is suitable for a small group of people.
As an adjective, niche can refer to a number of things, including:
In the context of tourism, niche is referring to products, services or interests that are shared by a small group of people.
Niche tourism is the umbrella term covering a range of types of tourism . Niche tourism products and services serve a specialised segment of the tourism industry.
Niche tourism is the antithesis of mass tourism . It is the opposite of large group tours, all-inclusive holiday resorts and overtourism .
Other terms that identify similar, small market segments include alternative tourism and special interest tourism .
Essentially, niche tourism identifies forms of micro (small) tourism.
As demonstrated in the diagram below, niche tourism itself can be categorised as a macro (i.e. big) type of tourism. Within this, a number of smaller tourism types can be identified. These are micro forms of tourism.
The list of micro tourism forms listed here is not exhaustive. For a more comprehensive list, take a look at my article on the different types of tourism .
The term niche tourism hasn’t been around that long. In fact, before the 1990s niche was most commonly used to describe marketing (Robinson & Novelli, 2005).
Definitions have evolved from the concept of niche marketing, so I think that it is useful to look first at how the term niche marketing is defined.
According to Toften and Hammervoll (2009), niche marketing can be understood as a focus on a limited market, which is generally considered to be appropriate for small or specialised businesses.
Stanton, Etzel, and Walker (1991) define niche marketing as ‘a method that meets customer needs by developing products and services especially suited to small markets’.
And Kotler (2003) describes niche marketing as a focus on clients who demonstrate a specific set of needs, available to pay a higher price to companies best suited to supply their demand for goods and services.
The most comprehensive text on the niche tourism phenomena was published in 2007 by Robinson and Novelli (2007). This book introduced us to the concept, outlining the notions of macro and micro tourism that I outlined earlier. In their book Robinson and Novelli outline a variety of different examples of niche tourism. Whilst, more than twenty years have passed since this publication, it still remains largely valid and useful, although there are now a wider range of tourism forms than there were at the time of writing.
More recently, in 2005, Novelli described niche tourists as independent travellers choose specialised activities to engage with social life and to become cosmopolitans.
Taking all of this into consideration, niche tourism can be defined as ‘an umbrella tourism form, which identifies macro and micro tourism segments appealing to a specific group of travellers’.
Niche tourism has grown in popularity a lot in recent years.
This growth is owed to the way that we have changed as consumers. People have become more sophisticated in their wants and needs. We know what we want and that’s what we want. The ‘one size fits all’ traditional package tourism model no longer suits.
Around the globe people have become more globalised and more educated. We want more than a nice pool and some evening cocktails from our holidays.
People want education and culture and adventure. And we can access these things through niche tourism provision….
I would love to share some figures with you to demonstrate this, but studies tend to focus on the macro or micro tourism forms, as opposed to niche tourism as a group. But hopefully you’ll take my word on that one!
Niche tourism is often viewed as being a more positive form of tourism than mass tourism. This is because it generally involves smaller numbers of tourists who (usually) leave less of a footprint. In fact, it is often associated by sustainable tourism and responsible tourism (rightly or wrongly).
Some of the advantages of niche tourism are:
- It is less damaging on the environment
- Tourists come in smaller numbers
- Tourists tend to be more courteous and respectful
- Niche tourists often pay more than mass tourists
- There is a genuine interest in the local area and people
Of course, these advantages are not a given. It is impossible to generalise such a broad group of tourism types!
There are also disadvantages of niche tourism. The main issue is the small size of businesses and an inherent over reliance on tourism.
Some of the main problems commonly noted are:
- A lack of alternative revenue streams
- Too many visitors are attracted
- Niche businesses take business away from elsewhere
- Some niches are not environmentally friendly, such as golf tourism.
- Small visitor numbers means that the economic benefits are limited
- Niche tourism activities can come in and out of ‘fashion’ and popularity
Ultimately, it is careful tourism planning and sustainable tourism management that will reduce any negative impacts of tourism. Therefore, it is actually a misconception that niche tourism is better than mass tourism. This statement is unfounded and is totally depends on the type of tourism that is in question.
There are many examples of niche tourism around the world.
Below I have listed some of the most common types of niche tourism. I’ve written in depth articles about many of these- click on the links to learn more!
- Adventure tourism
- Ancestry tourism
- Couchsurfing
- Cruise tourism
- Cultural tourism
- Dark tourism
- Disaster tourism
- Educational tourism
- Enclave tourism
- Food tourism
- Health tourism
- Homestay tourism
- Insta tourism
- Pro-poor tourism
- Rural tourism
- Sex tourism
- Slow tourism
- Smart tourism
- Space tourism
- Sustainable tourism
- Volunteer tourism
- Virtual tourism
- Bike-packing
If you are interested in learning more about this important industry, I recommend the two texts outlined below.
Niche Tourism: Contemporary Issues, Trends and Cases- provides an integrated picture of speciality/niche tourism as a whole looking at both the ‘macro’ and ‘micro’ niche area. It has a comprehensive theoretical framework, and discusses initiatives, policies and strategies adopted internationally. With an emphasis on linking theory to practice, it is underpinned by up-to-date international case studies from around the world.
The Long Tail of Tourism: Holiday Niches and their Impact on Mainstream – The ‘long tail’ of holiday offerings implies dramatic shifts in the sector’s concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.
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Niche Tourism: Exploring Unique and Specialized Travel Experiences
Niche tourism is a growing trend in the travel industry, catering to specialized segments of the market. It is the antithesis of mass tourism, focusing on the needs and interests of a smaller group of travellers rather than targeting mainstream attractions and amenities. As the global middle class expands and becomes better educated, especially in developing and densely populated regions, the demand for niche tourism experiences has increased.
This type of tourism can be characterized more by the activities and experiences sought by the tourists than by their numbers in a particular destination. Examples of niche tourism include eco-tourism, culinary tourism, adventure travel, and wellness retreats. These specialized experiences allow travellers to delve deeper into a region’s culture, natural environment, or unique attractions while benefiting local communities and economies more sustainably.
The rise of niche tourism has also spurred innovation and adaptations within the industry. As a result, destinations, tour operators , and travel service providers need to rethink their approach to cater to these discerning travellers’ specific needs and interests, ensuring that their offerings resonate with the niche market and enhance their customers’ overall travel experiences.
Table of Contents
What is niche tourism.
Niche tourism refers to specialized travel experiences catering to specific interests, activities, or demographic groups . Unlike mass tourism, which targets a broad audience with generalized interests such as sightseeing, beach vacations, or cultural exploration, niche tourism focuses on delivering highly personalized experiences that meet the particular needs or desires of a smaller segment of travellers.
Whether it’s adventure tourism for thrill-seekers, ecotourism for environmentally conscious individuals, or medical tourism for those seeking affordable healthcare options abroad, niche tourism aims to offer something unique that appeals to a specific type of traveller. It often provides more in-depth, specialized, and meaningful experiences, as it takes into account the specific preferences and expectations of its target audience.
Types of Niche Tourism
Indeed, niche tourism focuses on specialized and personalized travel experiences that cater to specific interests, hobbies, or needs. The following are the various types of niche tourism:
Adventure Tourism
Adventure tourism is focused on travellers seeking an adrenaline rush. This can include activities like skydiving, paragliding, scuba diving, or mountaineering. The key here is the thrill and the experience of something challenging. The destinations are often exotic or difficult to get to, and there might be a focus on natural landscapes.
Ecotourism aims to be as non-intrusive and beneficial as possible for the environment and local communities. This type of tourism might involve trips to natural reserves, rainforests, or other important ecological sites. It often includes educational components to inform travellers about the environment, local communities, and ways to protect natural resources.
Culinary Tourism
Culinary tourism revolves around food and drink experiences. This could range from high-end dining in major cities to foraging expeditions in the countryside. Food festivals, cooking classes, visits to farms, or exploring local markets could also be part of the package. Wine, beer, and spirits tasting tours are also popular.
Wellness Tourism
Wellness tourism focuses on mental and physical well-being. This could involve travel to spas, holistic health centres, or places known for natural beauty and tranquillity. Activities may include yoga retreats, detox programs, or spiritual teachings.
Dark Tourism
Dark tourism involves travel to places historically associated with tragedy, death, or disaster. Examples include concentration camps, battlefields, memorials, and sites of natural or industrial disasters. The aim is often educational and memorial rather than voyeuristic, although this can be a matter of debate and ethical consideration.
Medical Tourism
Medical tourism travels abroad to receive medical, dental, or surgical care. The reasons can vary but generally involve cost efficiency, quality of care, or availability of specialized treatments. Countries like Thailand, India, and Mexico often attract medical tourists due to the cost-effectiveness and quality of medical services.
Cultural or Heritage Tourism
This type of tourism is aimed at experiencing the culture and history of a destination. This can involve anything from visiting museums and historical sites to attending local festivals and ceremonies. Some tourists may even seek out locations that explore their ancestry.
Wildlife Tourism
Focused on wildlife and its natural habitats, this can range from safaris in Africa to bird-watching in South America. Ethical considerations are essential to ensure that wildlife and their habitats are respected and preserved.
Sport Tourism
Sports tourism encompasses a variety of activities, including participating in a sports camp, attending a major sporting event like the Olympics or World Cup, or simply touring a famous stadium. Golf tourism is a subset that deserves mention, as many travellers organize trips centred around playing at renowned golf courses.
Religious Tourism
Religious tourism involves visits to sacred sites for pilgrimage, missionary, or leisure purposes. Mecca, Vatican City, and the Ganges River are destinations that draw massive numbers of religious tourists each year.
LGBTQ Tourism
LGBTQ tourism caters to the needs and interests of the lesbian, gay, bisexual, transgender, and queer/questioning community. This can range from gay-friendly hotels and beaches to events like Pride parades and LGBTQ film festivals.
Educational Tourism
Educational tourism focuses on learning experiences. This could involve studying a language abroad, participating in an archaeological dig, or taking a master’s class in photography while visiting iconic sites.
Film or TV Tourism
Some destinations attract visitors solely based on their appearance in movies or TV shows. For example, New Zealand has seen a tourism boom due to its portrayal as Middle-earth in the “Lord of the Rings” series, and fans of Korean dramas often visit filming locations in South Korea.
Wine Tourism
Wine tourism involves visiting vineyards and wineries to taste and purchase products directly from the source. It often includes guided tours explaining the wine-making process.
Activity-Based Tourism
Activity-based tourism is tailored around specific activities the tourist is interested in, such as scuba diving, fishing, or skiing.
Space Tourism
A very new and emerging type, space tourism aims to offer commercial trips outside of Earth. This is still mainly in the experimental stage but is becoming increasingly feasible.
Agri-Tourism
Agri-tourism involves participating in farm-based activities and gaining a closer look at the rural lifestyle. This can include activities like milking cows, picking fruits, and tractor rides.
Each niche tourism type has unique appeal, challenges, and ethical considerations. Understanding these can help travellers and providers create a more enriching and responsible experience.
Advantages of Niche Tourism
Niche tourism serves specialized segments within the tourism industry, catering to specific interests, demographics, or travel styles. There are several advantages that make niche tourism increasingly popular among travellers.
Firstly, niche tourism allows for a deeper, more authentic experience for travellers . Visitors can engage in activities and explore destinations that align with their passions or hobbies, such as culinary experiences, eco-tourism, or adventure sports. This personal connection can lead to a more satisfying and memorable travel experience.
Secondly, niche tourism benefits local communities by providing sustainable economic opportunities. Specialized markets often rely on small businesses and skilled artisans, which can spur job creation and economic growth.
Additionally, niche tourism helps to preserve local cultures and traditions as visitors seek to experience the authentic life and customs of the places they visit. This, in turn, encourages communities to maintain and promote their unique offerings.
Moreover, niche tourism can contribute to developing and promoting less explored destinations. By focusing on specific experiences and attractions, these destinations can differentiate their offerings from more mainstream tourist hotspots. This can lead to increased tourism revenue and economic development for lesser-known regions.
Niche tourism can also demonstrate a commitment to environmental and social responsibility. For example, eco-tourism and volunteer travel promote sustainable practices, such as resource conservation, wildlife protection, and community development initiatives. These tourism segments attract responsible, conscious travellers, reflect positively on the destinations they visit.
In summary, niche tourism offers significant advantages for travellers, local communities, and destinations. By catering to specialized markets, niche tourism enhances the overall travel experience, bolsters economies, encourages cultural preservation, fosters sustainable practices, and helps to promote lesser-known regions.
Disadvantages of Niche Tourism
Niche tourism, despite its advantages, does have certain drawbacks as well. One of the primary disadvantages of niche tourism is the lack of economies of scale . This means that an operation with a lower production volume may face higher unit costs. Niche tourism activities tend to cater to smaller groups of tourists, leading to limited capacity for revenue generation.
Another challenge faced in niche tourism is the lack of alternative revenue streams . Since these specialized tourism services cater to specific needs and interests, they may not easily adapt to market changes or diversify their offerings. This inflexibility can make niche tourism operations more vulnerable to economic fluctuations and industry trends.
Niche tourism can also lead to over-reliance on a specific target market . Businesses focusing solely on niche markets may struggle to attract other types of tourists outside their specialization. This dependence on a limited market segment increases the risk of reduced revenues if the niche market experiences a downturn.
Additionally, because niche tourism focuses on specialized activities and experiences, there may be limited access to resources, infrastructure, and expertise . This can make it challenging for niche tourism operators to maintain high levels of quality and safety, fulfil regulatory requirements, or stay up-to-date with advancements in technology and industry best practices.
Lastly, niche tourism can sometimes be at odds with environmental sustainability . While many niche tourism products promote sustainable practices and experiences, some can have negative impacts on fragile ecosystems and local communities. For instance, certain adventure tourism activities may contribute to the degradation of natural environments by encouraging tourists to visit remote and pristine locations that may not be equipped to handle an influx of visitors.
In summary, disadvantages of niche tourism may include higher unit costs, lack of alternative revenue streams, over-reliance on a specific market, limited resources and expertise, and potential environmental impacts. While these challenges can make niche tourism less attractive for some businesses, it is essential to acknowledge these potential issues when pursuing specialized tourism operations.
Characteristics of Niche Tourism
Niche tourism is a fascinating facet of the travel industry, addressing individual tourists’ specific interests and needs rather than a generalized mass market. The defining characteristics of niche tourism include:
- Specialized Focus : Niche tourism concentrates on specific areas of interest or activities, whether wine tasting, bird watching, yoga retreats, or historical battlefield tours.
- Tailored Experiences : Unlike the one-size-fits-all approach of mass tourism, niche tourism is about providing tailored experiences that cater to its target audience’s specific desires and needs.
- Smaller Scale : Generally, niche tourism attracts fewer numbers compared to mass tourism. However, the emphasis is on depth and quality of experience rather than volume.
- Engaged Audience : Tourists drawn to niche activities are usually highly engaged and passionate about their chosen area of interest. They are often willing to invest time, effort, and money into gaining a deeper understanding or more enriching experience.
- Sustainable and Responsible Practices : Many niche tourism sectors prioritize sustainability and responsibility, particularly eco-tourism, agri-tourism, or community-based tourism. They often strive for a balance that benefits the local environment, economy, and society.
- Higher Per-capita Spending : Since niche tourism offers specialized experiences, travellers are often willing to pay a premium. This can lead to higher per-capita spending compared to traditional mass tourism.
- Deep Interaction : Niche tourism often promotes a deeper interaction between the traveller and the destination. For instance, cultural tourism might involve staying with local families, attending traditional ceremonies, or learning a local craft.
- Authenticity : One of the draws of niche tourism is the pursuit of authentic experiences. Travelers seek genuine interactions and experiences that are true to the locale, culture, or activity.
- Dynamic and Evolving : As societal interests change and evolve, so do the niches within tourism. For instance, wellness tourism has surged with the growing global focus on health and well-being.
- Less Seasonal Dependence : While mass tourism might concentrate on peak seasons (like summer vacations or winter holidays), niche tourism can often transcend seasonality. For example, bird-watching might attract tourists during migration seasons, while wellness retreats can be year-round attractions.
Niche tourism is characterized by its focus on specialization, depth of experience, and often a commitment to sustainability and authenticity. It offers unique opportunities for destinations to diversify their tourist offerings and for travellers to pursue their passions in depth.
Why is Niche Tourism Growing?
Niche tourism is experiencing significant growth due to a variety of interconnected factors. One key driver is the modern traveller’s increasing desire for personalized, tailored experiences that align with specific interests- adventure, culture, or wellness. Gone are the days when one-size-fits-all vacation packages appealed to the masses. Today, travellers seek unique, specialized experiences that cater to their tastes and preferences.
The rise of the internet and social media platforms has also played a crucial role in niche tourism’s growth. These platforms have democratized information, making it easier for travellers to discover and access specialized experiences. For niche tourism operators, digital platforms offer a cost-effective way to market unique offerings to a global audience, enlarging their customer base.
The quest for authenticity is another contributing factor. Today’s travellers are increasingly seeking “real,” meaningful experiences that allow for a deeper engagement with a destination’s culture, history, or natural environment. Niche tourism typically offers these kinds of in-depth, authentic experiences, whether participating in a traditional tea ceremony in Japan or trekking through a rainforest in Costa Rica.
Sustainability concerns have also given niche tourism a significant boost. With a growing global awareness of environmental issues, many travellers are seeking sustainable forms of tourism . Types of niche tourism like ecotourism, which focuses on environmental conservation and responsible travel, have seen a surge in popularity as a result.
Changes in demographics and lifestyle are also playing a role. As populations in many parts of the world age, and as people become more health-conscious, sectors like wellness and medical tourism are booming. Moreover, the economic benefits of niche tourism make it attractive for destinations. Specialized tourism often attracts a type of traveller willing to spend more on specialized experiences, helping to diversify a destination’s tourist income and making it less dependent on mass tourism.
Word-of-mouth recommendations and social media sharing of unique and specialized experiences effectively serve as free marketing for niche tourism. These shared experiences inspire and encourage more people to opt for specialized, off-the-beaten-path experiences.
The growth in niche tourism can be attributed to a combination of technological, social, and economic factors that have converged to make specialized travel more desirable and accessible.
The Impacts of Niche Tourism
Niche tourism can positively and negatively impact local communities, economies, and environments. Understanding these effects is crucial for sustainable development and responsible travel. Here’s a look at both sides of the coin:
Positive Impacts
- Economic Diversification : Unlike mass tourism, niche tourism allows destinations to diversify their sources of income. Tourists with specialized interests are often willing to spend more for specific experiences.
- Community Engagement : Like cultural and rural tourism , Niche tourism often involves deeper interaction with local communities, fostering mutual respect and cultural exchange.
- Conservation and Awareness : Ecotourism and wildlife tourism often funnel funds directly into conservation efforts, and they can also heighten awareness of environmental issues among travellers.
- Educational Value : Many niche tourism sectors have a strong educational component. Whether learning about a unique culture, ecosystem, or historical period, the educational aspect can enrich the traveller’s experience and broaden their horizons.
- Job Creation : Specialized types of tourism can lead to the creation of specialized jobs, potentially offering higher wages and skill development for local communities.
- Psychological Benefits : Wellness and medical tourism can provide direct psychological and health benefits to participants, offering therapies, treatments, or experiences that may not be available in their home country.
Negative Impacts
- Environmental Stress : Even ecotourism, if not managed properly, can put undue stress on local ecosystems. The influx of tourists can disturb wildlife, lead to pollution, and degrade natural habitats.
- Cultural Commodification : Specialized interest in local cultures can sometimes lead to the commodification of traditions and practices, where elements of culture are altered or staged for tourist consumption.
- Economic Dependence : Over-reliance on a particular form of niche tourism can make a destination vulnerable to economic fluctuations in that market.
- Accessibility Issues : Because niche tourism often caters to more affluent travellers willing to pay for specialized experiences, it could exclude less affluent local people from certain activities or areas.
- Resource Strain : Niche tourists often seek untouched or less-explored destinations, which might not have the infrastructure to support increased tourist activity. This can lead to resource strains on small communities.
- Exclusivity : Some types of niche tourism can inadvertently create an atmosphere of exclusivity, alienating local populations who may not be part of the target demographic (e.g., LGBTQ tourism, luxury tourism).
Understanding these impacts can help in the development of policies and strategies to maximize the benefits and minimize the downsides of niche tourism. This makes it crucial for stakeholders, from government bodies to tour operators , to engage in responsible planning and management.
Niche Tourism vs. Mass Tourism
Niche and mass tourism are two distinct approaches to travel and tourism, each with unique characteristics, benefits, and challenges. Here’s a breakdown comparing the two:
Niche Tourism:
Definition : Niche tourism focuses on specialized and targeted travel experiences that cater to specific interests, activities, or demographic groups.
Characteristics :
- Tailored Experiences : Offers specialized experiences for a select group of travellers with particular interests, such as ecotourism, medical tourism , or culinary tourism.
- Smaller Scale : Typically attracts fewer numbers than mass tourism, aiming for depth of experience over volume.
- Higher Per-capita Spending : Travelers are often willing to spend more for personalized experiences.
- Sustainable Practices : Many niche tourism sectors emphasize sustainable and responsible practices, especially ecotourism or community-based tourism.
- Economic Diversification : Allows regions to diversify their tourism revenue sources.
- Less Environmental Impact : With fewer visitors, there’s generally less strain on resources and infrastructure.
- Cultural Exchange : Promotes deeper interaction and understanding between tourists and local communities.
Challenges :
- Dependence : Over-reliance on a single niche market can be risky.
- Management : Requires specific strategies and policies to ensure authentic and sustainable experiences.
Mass Tourism:
Definition : Mass tourism caters to large numbers of tourists who typically visit popular destinations and attractions.
- Broad Appeal : Focuses on universally appealing destinations or attractions, like famous landmarks, beach resorts, or popular cities.
- High Volume : Attracts a large number of visitors, especially during peak seasons.
- Standardized Offerings : Packages and experiences are often standardized to cater to the majority.
- Economic Boost : This can provide significant cash injection into a region due to the sheer number of visitors.
- Job Creation : Creates numerous jobs in the service, transportation, and hospitality sectors.
- Environmental Strain : The large influx can strain local resources, lead to pollution, and degrade natural and cultural sites.
- Overcrowding : Popular destinations can become over-touristed, diminishing the experience for visitors and locals.
- Economic Dependence : If a destination relies too heavily on mass tourism , it can become vulnerable to economic fluctuations.
Key Differences:
- Scale and Focus : Niche tourism is about depth and specificity, while mass tourism is about volume and breadth.
- Impact on Destination : Niche tourism often has a smaller footprint and may invest more in sustainable practices, while mass tourism can bring economic benefits but also significant strains on a destination.
- Target Audience : Niche tourism targets specific segments or interest groups, while mass tourism aims for the broadest appeal.
- Economic Model : Niche tourism often results in higher per-capita spending but on a smaller scale, while mass tourism focuses on high volumes, often with lower per-capita spending.
In conclusion, while both forms of tourism have their merits and challenges, the choice between them often hinges on travellers’ individual preferences, as well as the goals and resources of the destination.
Niche tourism offers more personalized, focused experiences at the cost of potential exclusivity and specialized demands, while mass tourism generates significant revenue and accessibility but may lead to cultural and environmental degradation. Both forms have their merits and drawbacks, and destinations often aim for a balanced portfolio that includes both types.
Popular Niche Tourism Destinations
Niche tourism destinations are tailored to specific interests, from the serenity of wellness retreats to the thrill of adventure sports. Here are some popular niche tourism destinations that cater to various specialized interests:
- Costa Rica : Known for its rich biodiversity, Costa Rica is a hotspot for ecotourism, offering a variety of activities such as bird-watching, jungle treks, and conservation programs.
- Galápagos Islands, Ecuador : Famous for its unique wildlife and natural beauty, the Galápagos offer a quintessential ecotourism experience.
- Queenstown, New Zealand : Often dubbed the “Adventure Capital of the World,” it offers bungee jumping, skydiving, and whitewater rafting.
- Swiss Alps : Popular for skiing, snowboarding, and mountaineering.
Cultural Tourism
- Kyoto, Japan : With its ancient temples, traditional tea ceremonies, and geisha culture, Kyoto is a haven for cultural tourism .
- Rome, Italy : A paradise for lovers of history and architecture, offering ancient ruins like the Colosseum and Roman Forum.
- Bali, Indonesia : Known for its wellness retreats that offer yoga, meditation, and natural health remedies.
- Switzerland : Home to some of the world’s most luxurious wellness retreats, often set in stunning alpine locations.
- Bangkok, Thailand : Known for high-quality healthcare at affordable prices.
- India : Particularly popular for specialized surgeries and alternative treatments like Ayurveda.
- San Francisco, USA : Known for its vibrant LGBTQ community and events like the Pride Parade.
- Amsterdam, Netherlands : One of the most LGBTQ-friendly cities in the world, home to the first-ever gay marriage.
Rural Tourism
- Tuscany, Italy : Offers rustic experiences like vineyard tours and cooking classes.
- Himalayan Villages, India : Provides an escape from city life amidst snow-capped mountains and lush green valleys.
Activity-based Tourism
- Safari in Maasai Mara, Kenya : Offers wildlife spotting opportunities, including the Great Migration.
- Scuba Diving in the Maldives : Known for its stunning underwater life and coral reefs.
- Napa Valley, USA : Famous for its world-class wineries and vineyard tours.
- Bordeaux, France : Renowned globally for its wine culture.
- Spaceport America, New Mexico, USA : Virgin Galactic aims to offer sub-orbital trips to space tourists.
- Kazakhstan : The Baikonur Cosmodrome offers orbital space tourism, though at a very high price tag and less frequently.
Whether it’s the quest for adventure, relaxation, or deeper cultural experiences, these destinations offer something special for every niche traveller.
How to choose a travel niche: Exploring niche tourism in the travel Industry
- June 2, 2023
Niche markets in the travel industry are specialised segments that cater to specific interests, demographics, or travel styles. They help businesses in the industry target their offerings and better cater to their customers’ needs.
This article aims to explore the concept of these niche markets. It seeks to illustrate how they function, their increasing popularity, and their role in shaping the future of tourism.
What is niche tourism?
Niche travel and niche tourism refer to specialised travel experiences catering to a specific interest, activity, or demographic group. Rather than offering broad, one-size-fits-all travel experiences, niche tourism providers deliver tailored services and packages to accommodate their target market’s unique preferences and needs. This can encompass numerous specialisations, from adventure or eco-tourism to wellness, cultural, and food tourism.
Importance of choosing a travel niche
Choosing a travel niche is important for both travel providers and travellers for several reasons:
- Customer satisfaction: Tailored services and packages increase the likelihood of customer satisfaction as they align more closely with individual interests and expectations
- Market differentiation: In a highly competitive industry, carving out a niche allows businesses to distinguish themselves from competitors, positioning them as experts in a particular area
- Increased loyalty: Niche travel experiences can foster increased customer loyalty, as customers who have had their specific needs and interests met are more likely to return
- Sustainable business growth: Focusing on a niche can help travel providers achieve sustainable business growth. They can better understand their market, streamline their offerings, and refine their marketing strategies, leading to more efficient operations and stronger customer relationships
- Enhanced experiences for travellers: Choosing a niche allows them to have more personalised and enriching experiences. They can immerse themselves more deeply in their interests and activities, resulting in more fulfilling journeys
Understanding niche travel
Niche travel is hugely significant for both travellers and travel industry providers for several reasons:
- Personalisation: Niche travel allows for customised experiences that cater to specific interests, creating a more personalised and enjoyable travel experience
- Expertise: Niche travel companies often have a high level of expertise in their particular area, enabling them to provide in-depth experiences and knowledge
- Community: Travellers with shared interests can form a sense of community, enhancing their overall travel experience
Differentiating niche travel from mainstream tourism
Niche travel and mainstream tourism differ in several key aspects:
- Broad vs Specialised: Mainstream tourism caters to a wide audience and typically includes popular destinations, attractions and experiences. Niche travel, on the other hand, is specialised, targeting a specific demographic, interest, activity or offbeat destination
- Mass market vs Personalised: Mainstream tourism is often mass-market-oriented with broad appeal, whereas niche travel focuses on delivering personalised experiences
- Generic vs Unique: Mainstream tourism often offers generic, one-size-fits-all experiences. In contrast, niche travel focuses on unique experiences tailored to the specific interests or needs of the traveller
Exploring the concept of experiential and specialised travel
Experiential and specialised travel, often considered a subset of niche travel, prioritises unique, immersive experiences:
Experiential travel
This form of travel prioritises personal and unique experiences over sightseeing. The goal is to immerse oneself in the local culture, meet the locals, and engage in activities characteristic of the destination.
Specialised travel
Specialised travel focuses on a specific interest or activity, such as wine tasting, skiing, horse riding, cooking, yoga, dancing, wildlife photography, or yoga retreats. These tours are typically led by experts in the field and offer a deep dive into the particular interest.
In both experiential and specialised travel, the emphasis is on creating meaningful, personal experiences rather than just visiting a destination.
Benefits of choosing a travel niche
There are many benefits to be gained from choosing a travel niche to focus on.
Personal fulfilment and passion-driven travel experiences
Choosing a travel niche allows for deeply personal, fulfilling experiences that cater to one’s passions and interests. A culinary enthusiast may opt for food tourism, for example, immersing themselves in the local cuisine of different regions, thereby enriching their gastronomic knowledge and skills. The connection between personal passion and travel provides a unique, deeply satisfying experience that extends beyond typical sightseeing.
Building expertise and becoming an authority in a specific area
When individuals or businesses focus on a travel niche, they can develop in-depth knowledge and understanding of that area, becoming experts in that field and enhancing their reputation and credibility. For instance, a travel agency specialising in eco-tourism can accumulate a wealth of knowledge about sustainable travel practices and destinations, setting them apart from generalist competitors.
Targeting a specific audience and creating unique travel offerings
Choosing a travel niche allows businesses to target a specific audience with unique travel offerings. This specificity can aid in designing marketing campaigns and packages that speak directly to a defined group’s interests, needs, and expectations, thereby improving the effectiveness of marketing efforts. For example, a company with a niche in adventure tourism can tailor its offerings to thrill-seekers and outdoor enthusiasts, providing experiences that general travel agencies might not offer.
Opportunities for collaboration and networking
Focusing on a travel niche opens opportunities for collaboration and networking. Businesses can collaborate with other organisations, cross-promote each other, and engage with influencers or thought leaders to enhance their visibility and credibility. For example, a travel agency focusing on wellness tourism might partner with yoga studios or wellness coaches to offer retreats or workshops, enhancing their services and strengthening their network.
Identifying niche markets in the travel industry
Adventure and outdoor travel.
Adventure and outdoor travel cater to individuals who crave physical activity, exploration, and nature-based experiences. It’s a broad category that can include anything from mountain climbing and hiking to off-the-beaten-path tours and camping in remote locations. Adventure travel can also involve paragliding, rock climbing, or white-water rafting, appealing to thrill-seekers and those hunting an adrenaline rush.
Culinary and food tourism
Culinary and food tourism is all about exploring a region’s culinary traditions and food culture. This type of travel involves food tours, cooking classes, wine tastings, and farm-to-table experiences. Culinary tourism allows travellers to dive deep into local food scenes, taste authentic dishes, and learn about the history and tradition behind regional cuisines.
Wellness and spa retreats
Wellness and spa retreats focus on relaxation, self-care, and holistic experiences. This market includes yoga retreats, meditation workshops, spa treatments, and other health-oriented activities that aim to rejuvenate the body, mind, and spirit. Wellness retreats often occur in serene environments such as beach resorts or mountain lodges, offering travellers an escape from their daily routine and stress.
Cruise travel
Cruises are a popular niche market that offers unique sea experiences and can vary greatly in destinations, sizes, and themes, from luxurious world cruises to river cruises, from family-friendly cruises to expedition cruises for adventure seekers. Cruises often offer comprehensive packages that include accommodation, food, entertainment, and excursions, providing an all-in-one travel solution for many tourists.
Ski tourism
Ski tourism targets winter sports enthusiasts. Travellers might head to mountainous regions for skiing, snowboarding, and other winter activities. Ski resorts often provide comprehensive services, including equipment rental, ski lessons, accommodation, and après-ski entertainment, making it a popular choice for winter holidaymakers.
Scuba diving holidays
Scuba diving breaks cater to those who are interested in underwater exploration. Travellers often visit exotic locations known for their coral reefs, marine wildlife, and clear waters. This niche market includes the diving experience itself and often offers diving instruction, equipment rental, and other related services.
Sustainable, environmental and eco-tourism
Sustainable and eco-tourism is a rapidly growing niche in the travel industry, focusing on responsible travel practices. This niche promotes travelling in a way that respects local culture and environment, minimises impact on nature, and contributes to conserving natural and cultural heritage. Eco-tourism often involves visiting pristine, fragile, and relatively undisturbed natural areas, contributing to their preservation. Sometimes it also incorporates volunteer holidays where people spend their time helping conserve the environment.
Sports and sporting events tourism
Sports and sporting events tourism is a niche market that attracts sports enthusiasts and fans. This can involve travelling to participate in sporting activities like golf, cycling, or swimming or attending major sporting events such as the Olympics, the World Cup, or the Super Bowl. This niche often provides related services such as ticket booking, transportation, and accommodation.
Medical and wellness tourism
Medical and wellness tourism combines medical treatments with leisure travel. This niche caters to individuals who travel to receive medical treatments such as surgeries, dental procedures, or wellness therapies that may not be easily accessible or affordable in their home country. After receiving medical treatment, these travellers often take the opportunity to recuperate and relax at their destination.
Factors to consider when choosing a travel niche
When deciding which travel niche to specialise in, there are several considerations.
Personal interests, passions, and expertise
When choosing a travel niche, it’s essential to consider one’s interests, passions, and areas of expertise. If you deeply understand and love a particular area, this can enhance your services, make your work more enjoyable, and resonate strongly with your target audience.
Market research and demand analysis
Conducting thorough market research and demand analysis is essential. Travel agents must understand the trends in the travel industry, identify which niches are growing, and assess the demand for different travel experiences. It’s also essential to consider your potential customers’ demographics, preferences, and behaviours.
Competition analysis and identifying gaps in the market
It’s important to research what other providers in your potential niche offer and identify market gaps. If there is an underserved area that aligns with your interests and expertise, this could present a unique business opportunity.
Accessibility and feasibility of the niche
Accessibility and feasibility are other crucial factors to consider. Some niches may require more resources or specific expertise to execute successfully. For instance, arranging adventure travel experiences might require extensive knowledge of safety protocols and outdoor survival skills. Assessing the feasibility of your potential niche ensures you can provide high-quality, reliable services.
Potential profitability and sustainability
While a niche might be personally fulfilling and have a good demand, it must also be financially viable for it to be a good business choice. It’s also important to consider the sustainability of the niche. Some niches may be trendy but have little long-term potential, while others, such as eco-tourism, align with long-term trends towards more sustainable and responsible travel.
Steps to choosing your travel niche
So, how do you choose your particular travel niche?
1. Research and explore different niche markets
Your journey to choose a travel niche should start with broad research to explore different niche markets in the travel industry. This step involves learning about various travel niches, understanding what they entail, and identifying the ones that resonate with you.
2. Evaluate your personal interests, skills, and experiences
Next, evaluate your interests, skills, and experiences. Reflect on the types of travel that excite you, and consider your strengths and experiences that might contribute to success in a particular niche. This step is about identifying where your interests align with potential niche markets.
3. Analyse market trends and demand for specific niches
After identifying potential niches, you’ll want to analyse market trends and demand. Examine current trends in the travel industry, understand consumer behaviours and preferences, and determine which specialisations have strong growth potential. Market research can provide valuable insights into the demand for specific travel experiences.
4. Consider the potential challenges and opportunities within each niche
Assess the competition within the niche, identify potential entry barriers, and explore possible partnerships or collaborations. Considering challenges and opportunities can help you gauge your chosen niche’s feasibility and potential profitability.
5. Seek advice from industry experts
Contact people already operating within your potential niche, attend industry events, or join relevant online communities. Experienced industry professionals can provide valuable insights and practical advice, helping you to avoid potential pitfalls and make informed decisions.
6. Make an informed decision based on your information
Review your research, reflect on your interests and skills, and consider the advice you’ve received. Choose the travel niche that best aligns with your passion, skills, and market demand. Remember, your chosen niche should be a viable business opportunity and something you’re excited about pursuing.
Embrace the power of niche tourism
Choosing a travel niche holds immense potential for success in the ever-evolving tourism industry. Embracing a niche that aligns with your interests and passions, and has a robust market demand, can lead to gratifying experiences and a thriving business.
The power of niche tourism lies in its ability to provide personalised, in-depth, and unique experiences beyond conventional tourism. As a franchisee with The Travel Franchise , you have the opportunity to harness this potential and can offer travel options that cater to specific interests, from adventure and outdoor activities, culinary explorations, and wellness retreats, to eco-tourism and more.
As you embark on this exciting journey in niche tourism, remember to continually monitor market trends, adapt to your customers’ evolving needs, and stay true to your passion. In doing so, you’re ready to create meaningful travel experiences that resonate with your audience and stand the test of time in this dynamic industry.
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Niche tourism
By Matt Burdett, 2nd December 2017
On this page, we look at niche national tourism strategies with a global sphere of influence, including adventure tourism, movie location tourism and heritage tourism.
- Guangzhou, China: While it’s common to see people taking photos on their holidays, going on vacation for the sole purpose of photographing interesting local scenes is far less common. Photography holidays are a ‘niche’ tourism activity.
What is niche tourism?
A ‘niche’ (pronounced ‘nee-sh’) tourism strategy is one that appeals to a small number of people who are especially interested in something. Another way to describe ‘niche’ tourism is ‘specialised’ tourism.
Examples of niche tourism are:
- Adventure tourism : Climbing major mountain peaks is difficult, and requires lots of training, planning and equipment. Most tourists could not do this type of tourism. Examples include the Nepalese Himalayan mountains with Mount Everest the top attraction.
- Movie location tourism : While many people would be happy to visit a place used as a location for a movie set, few people make it the main focus of their holiday. Examples of places that have a specialised focus are Salzberg (the location of the Sound of Music), and New Zealand (location for the Lord of the Rings trilogy) (Rough Guides, 2017). The principle also extends to TV-set tourism such as Game of Thrones sets in Spain, Northern Ireland and Croatia (CNTraveler, 2017).
- Heritage tourism : Mostly focused on history and culture, this type of tourism is increasingly popular but remains relatively small-scale compared to the mass tourism of beach holidays. Examples of locations that market themselves for heritage tourism include many Italian cities (such as Venice, an example of a tourism hotspot), the Beijing (the Forbidden Palace and the Great Wall), and Machu Picchu in Peru.
There are many other examples of niche tourism including (but not limited to):
- Nature tourism: Going on safari or to see a particular landscape such as Victoria Falls on the Zambezi river.
- Remote tourism: Visiting locations that few people can go to because of the difficulty of getting there (and the lack of facilities at the destination), such as the Amazon rainforest or Antarctica.
- Photography tourism: Small companies offer photography lessons as part of the holiday.
- Homestay tourism: Tourists reside with a family in their regular home for their visit, and join the family in their regular activities such as farming.
- Volunteer tourism: Tourists join in education, conservation and other charitable projects.
Niche tourism: benefits and risks
A national tourism strategy is a government policy that encourages tourism that brings benefits to the country. Niche tourism is often promoted by national tourism strategies because it is seen as a more sustainable way of developing tourism:
- There are relatively low numbers of tourists
- They are genuinely interested in seeing the destination as it is, rather than demanding changes to it such as more hotel facilities
- They are often willing to pay more to see a unique environment
Therefore, the tourist attraction (such as architecture, local culture, a rainforest and so on) is more likely to be preserved because it is now economically and socially valuable to the country. This means conservation efforts are more successful and the tourism is more sustainable.
However, niche tourism must be carefully chosen. This is because of several negative factors:
- There are relatively few tourists, so it is unlikely to be scaled up as a huge growth industry.
- Niche tourism is susceptible to ‘shock’ events. For example, if terrorism begins to affect people visiting religious buildings, those tourists might not travel – which means the whole tourist industry is at risk.
- Niche tourism often attracts people from a very specific demographic, whose tastes may change too quickly for the destination to adapt. For example, a TV set location may be popular only as long as the TV show is on the air, after which tourism may decline.
- Because of the relatively small number of tourists, a destination may suddenly lose its customers because of competition. For example, an island might have a tourists but then an island in the new location improves its tourist infrastructure and people choose to go elsewhere.
- Too many niche tourists means too many people doing the same thing, resulting in those same tourists having a negative experience. A good example is scuba diving off some Thai islands, where the number of visitors has put off some from going back.
- Family decisions about holidays usually involve compromise. If the destination caters to only one type of tourist, that person may not go to the destination because there is nothing for their partner or family to do.
- Promotion of a single niche can put other people off going to the location. Potential tourists may not realise that there are other things to do and decide to go somewhere else.
Global sphere of influence
Many niche tourist destinations have relatively low levels of participation in per capita terms – i.e. there aren’t enough people living within the country to make the tourist activity worthwhile for companies to offer it. Therefore they must appeal to a global audience to ensure there are enough visitors to be a viable tourist destination. This is known as a global sphere of influence.
CNTraveler, 2017. ‘Game of Thrones’ Filming Locations Around the World. https://www.cntraveler.com/galleries/2015-04-10/virtual-tour-filming-locations-game-of-thrones-season-5/1 Accessed 2nd December 2017.
Rough Guides, 2017. 40 film locations around the world. https://www.roughguides.com/gallery/40-film-locations-around-the-world/ Accessed 2nd December 2017.
Niche tourism: Learning activities
- Define ‘niche tourism’. [2]
- Describe two types of niche tourism. [2+2]
- Suggest other examples of niche tourism in addition to those listed on this page. [3]
- Identify possible problems with niche tourism in a specific location. [4]
- Suggest why many niche tourist activities have a global sphere of influence. [2]
- Describe and explain the benefits of using niche tourism as the focus of a national tourism strategy. [4]
Other tasks
What are the niche tourist opportunities in your area? Create a proposal for your local government authority to encourage the development of niche tourism. Consider how niche tourism would benefit the area compared to other forms of tourism such as mass tourism.
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Handbook of Niche Tourism
- School of Business and Law
Research output : Book/Report › Book - edited › peer-review
- niche tourism
- sustainable tourism
- sustainability
- post-covid19
- Sustainable development
Other files and links
- https://www.e-elgar.com/shop/gbp/handbook-of-niche-tourism-9781839100178.html
Edinburgh Napier University
05 April 2010
Publication Status:
Unpublished
Library of Congress:
HF Commerce
Dewey Decimal Classification:
338.4791 Tourist industry
Ali-Knight, J. The role of niche tourism products in destination development. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/5376
Prof Jane Ali-Knight
Professor Business School
0131 455 4392
Niche Tourism; niche products; destination marketing; destination development;
Monthly Views:
The role of niche tourism products in destination development, downloadable citations.
31 Niche Tourism Groups
If you thought that Niche Tourism covers just a handful of interest groups, think again. In the 5th edition of his book ‘ Marketing Tourism in South Africa ‘ , Richard George identified 20 distinct Special Interest or ‘Niche’ tourism groups, and we’ve added 11 more to this growing list.
Table of Contents
Special interest tourism (SIT) to South Africa has increased rapidly in the last few years. Special interest tourists are motivated by the desire to go on holiday and take part in a current interest or develop a new interest in a new or familiar location.
Special interest tourism is a niche market, similar to adventure tourism, but it differs in that it involves little or no physical exertion. The special interest may be a one-off interest (for example, going on a safari, white-water-rafting or shark-cage-diving) or an ongoing interest (for example, spiritual tourism).
Some of the most popular special interest tourism products include the following:
1. Agri-tourism
Agri-tourism (aka agro-tourism or farm-based tourism) involves activities such as fruit-picking. Tourists may go on tours of working farms or on established tourist routes such as brandy or wine routes. They may visit factories that process farm produce (for example, jam) and may stay overnight in farmhouse B&Bs.
2. Ancestry tourism
Tourists travel to destinations with the aim of learning more about and possibly tracing their ancestors.
3. Architourism (or architectural tourism)
Tourists are attracted by the design and buildings of a destination.
4. Avitourism (or birding tourism)
Birdwatching is a popular hobby all over the world. Southern Africa is one of the richest birding regions, with a network of birding routes. BirdLife South Africa, a membership-based non-profit organisation, represents the birding tourism sector in South Africa.
5. Battlefields tourism
Tours to former battlefields have grown in popularity. Popular battlefields sites in South Africa include Isandlwana in KwaZulu-Natal and the Western Front (Normandy, the Somme) in Europe.
6. Eco-tourism (or wildlife tourism)
Tourists view the flora or the game of an area. This includes whale-watching.
7. Gambling tourism
Tourists visit casino destinations and holiday in gambling cities that have many casinos.
8. Gastronomy tourism (or food tourism)
“Foodies” visit a destination in order to experience cuisine and food festivals. Gastronomy tourism is defined as travel that has food as the primary factor of influence in travel behaviour and in the decision-making process.
9. Lighthouse tourism
Tourists visit and sometimes stay in lighthouses that provide accommodation for tourists.
10. Military tourism
Tourists who visit war memorials, battlefields, forts and war museums.
11. Nostalgia tourism
Tourists return to a destination for sentimental reasons. For example, they go back to a destination where they had a memorable childhood holiday, or where they lived or studied in their younger years.
12. Photographic tourism
Tourists visit Africa’s natural and cultural attractions in order to take photographs.
13. Property tourism
Tourists travel to holiday destinations to purchase residential property. The property tourism operator who organises the tour may reimburse all or a portion of the cost of the holiday that was taken in order to view the property if the tourist purchases the property.
14. Rural tourism (or Cultural tourism)
This includes home-stays so that tourists can experience rural life and food.
15. Safari tourism
Tourists participate in art safaris and rail safaris.
16. Spa tourism
Tourists visit mineral or hot springs. This type of niche tourism is not bound to any season. It is a year-round activity.
17. Wedding tourism
This involves honeymooners and couples who travel to destinations to have their wedding ceremonies. Wedding tourists tend to travel in quite large numbers.
18. Wellness tourism (or Spiritual tourism)
Tourists come to a destination in order to unwind and enjoy reflexology and massages, for example.
19. Wildlife tourism
Tourists participate in activities such as safaris, viewing marine wildlife and photographing wildlife.
20. Wine tourism
Tourists visit wine-growing regions and wine routes, vineyards, wineries (cellar tours and tasting rooms), wine festivals and so on, for the purpose of consuming or purchasing wine.
South Africa has excellent wine regions and offers a variety of additional benefits to wine tourists, including natural and cultural visitor attractions. The country’s wine routes are ranked as the fourth most popular visitor attraction for international and domestic tourists.
The Winelands in the Western Cape, Napa Valley in California , the USA and Adelaide in Australia are examples of world-class wine tourism destinations.
More Specialist Tourism Groups:
Here are more niche tourism groups to add to the above list – Editor.
21. Accessible tourism
Accessible tourism is ‘Tourism For All’. It’s about making travel and hospitality more reachable and pleasurable for travellers with universal access requirements. It’s also about sensitising yourself to the language of disability.
22. Adventure tourism (or Adventure travel)
Adventure travel is a type of tourism, involving exploration or travel with perceived (and possibly actual) risk, and potentially requiring specialized skills and physical exertion. Adventure tourism is rapidly growing in popularity, as tourists seek different kinds of vacations.
23. Art Tourism
Art tourism is a term that is used when people travel in order to visit, explore and engage in activities related to art. It includes travelling to art festivals, art galleries, music concerts, and dance and book festivals, and to explore the homes of famous artists, musicians, writers, and poets.
24. Cruise tourism
Cruise tourism is a great way to expose a country’s beauty and culture and also a nice way to travel the world giving tons of jobs and employment to places that it visits, mostly “ports of call”.
25. Cultural tourism
This kind of tourism normally occurs in urban areas with particular historical significance or cultural facilities, such as museums and theatres.
Cultural tourism also highlights the various traditions of indigenous communities through observing their rituals, customs as well as their values and lifestyle. Tourism, therefore, serves as the carrier of culture and cultural tourism has become the platform for cultural consumption.
26. Environmental Tourism (or Green tourism)
Environmental Tourism, – also referred to as Ecotourism, Sustainable Tourism and Responsible Tourism – are terms rooted in the concept of development that “meet the needs of the present without compromising the ability of future generations to meet their own needs.”
27. Film Tourism
Film tourism is a growing phenomenon worldwide, motivated by both the growth of the entertainment industry and the increase in international travel. Film-induced tourism explores the effects that film and TV-productions have on the travel decisions made when potential tourists plan their upcoming holiday or visit to a destination.
28. Luxury Tourism
According to Statista, luxury tourism as a niche market is defined as revenues derived by a destination from acquisitions of consumer goods, services, and valuables for and during trips by individual tourists who have net assets of over one million U.S. dollars (read our article ‘ Growth Forecasts for Luxury Tourism Market’ via the links at the end of this article).
29. Voluntourism (Volunteer travel or volunteering)
Voluntourism is a form of tourism in which travellers participate in voluntary work, typically for a charity or cause.
A good example of volunteer programmes in the wildlife conservation space is Ashia Cheetah Sanctuary . Their reciting of Benjamin Franklin’s famous quote: “Tell me and I’ll forget; Show me and I may remember; Involve me and I’ll understand” encapsulates the ethos behind voluntourism.
30. Youth tourism (or Youth travel)
Youth tourism is defined as people aged between 15 to 30 who take independent trips of less than one year.
31. Red-tape tourism
OK, this one is more tongue-in-cheek! Could Home Affairs offices, licencing departments and similar facilities in small towns compete on service delivery to create a new domestic tourism niche? Read th is article: Red-tape tourism .
If you have any other niche tourism groups to add to the list just COMMENT below.
About the Author: Richard George is an Associate Professor and Research Director at the School of Management, University of Cape Town. For more information Telephone: +27 (0)21 650 4245 or Email [email protected]
Read more on this topic:
- Avitourism in South Africa
- Cruise Tourism Potential in South Africa
- A Guide to Cultural Tourism
- Ecotourism: A Case Study
- Environmental Tourism – Part 1
- Environmental Tourism – Part 2
- Environmental Tourism – Part 3
- Film Tourism: Exploring the benefits
- Food Tourism: How to Get Your Slice of the Pie
- Growth Forecasts for Luxury Tourism Market
- Voluntourism: Keeping it Sustainable
- Volunteerland: The Worlds Largest Adult Traveller Population
Tourism Tattler
Related articles.
Red tape tourism
How To Tap Into The Ecotourism Niche Market
How important is wine tourism to south africa.
Accessible Tourism Manual
Privacy overview.
Niche Tourism is now recognized across the entire industry with many companies looking to differentiate their brand from others. Niche tourism has many synergies with the experience economy because niche tourists are constantly searching for engaging and unique experiences which match their interests.
In recent years, mainstream holiday providers have identified niche tourism as a potential growth area. Subsequently, niche tourism is no longer confined to small independent companies. Many large conglomerates such as Expedia, TUI and Booking Holdings have globalized the niche tourism industry through mergers and acquisitions and brand extensions, globalizing the sector.
However, the globalization of niche tourism has arguably reduced its authenticity. Many large travel intermediaries now market to mass tourists. Cruise operators are a prime example of this, where they can often carry thousands of tourists on an all-inclusive basis, serving food and drink which meets the demands of the typical mass tourist. All the while, many are advertising 'authentic' experiences such as walking tours, wine tasting, cookery classes and festivals - all of which are considered types of niche tourism.
COVID-19 has altered traveler demands which has created an opportunity for tourism businesses to innovate and develop their product. Many people have been confined to homeworking, lockdowns, and social distancing intermittently for the past two years, creating a desire to enjoy wider, 'greener' spaces while engaging with others.
As a result, there is a significant opportunity for niche tourism companies involved in rural and adventure tourism to grow their product. Research from the the publisher Ads database suggests that operators targeting these types of tourists will receive strong support from DMO's (Destination Marketing Organizations) as many are actively targeting this market.
Key Highlights
- Niche tourism within the travel industry can no longer be considered 'small'. With a growing global middle class and better-educated population, particularly in developing and densely populated countries in the APAC region, more tourists seek more wholesome, immersive, and fulfilling touristic experiences. The experience economy also plays a large part, with many travel products now commoditized due to the online travel boom and the emergence of price comparison sites. The future of travel is providing a more fulfilling experience. With many core travel and tourism companies such as hotels and airlines aiming to create more brand loyalty, changes to the 'traditional' travel product are likely.
- In recent years, the maturing tourism market has shifted tourists away from the annual 'sun and beach' getaway to develop an experience more aligned with holidaymakers' specific hobbies, interests, curiosities and needs. As the publisher shift to a world with increasingly more leisure time, there is a greater desire to maximize each experience. Leisure tourism is now a broad term for traveler motivations as niche tourism is a critical element to consider as consumer attitudes shift towards more special interest travel. Although this consumer behavior ripples across all age groups in tourism, it has become particularly relevant among younger adults such as Millennials and GenZ.
- The tastes of Gen Z and Millennials are helping to drive some forms of niche tourism to the next level. Over the past three years (2018 to 2021), the publisher has surveyed adults regarding their typical holiday across several generations. The publisher has discovered that a higher proportion of younger adults typically book niche holiday types such as adventure, sport, gastronomy, and LGBTQ within these surveys.
- Ecotourism saw the most significant increase of respondents within the the publisher consumer surveys, growing by 5% between 2018 and 2021 (14% to 19%). Sustainable travel has become a significant issue within the travel industry, and there is a growth in the 'responsible tourist'. Key public figures in popular culture such as David Attenborough have highlighted the impacts of human consumption on global warming. At the same time, activists such as Greta Thunberg have become a significant global influence, particularly on younger generations who are increasingly concerned about their future on the planet.
- This thematic report provides an overview of niche tourisms role within the travel sector today and how it will continue its involvement.
- The key trends within this theme are split between enterprise trends and tourist trends that are recognizable today.
- Several case studies are included to analyze the multiple ways travel companies such as tour operators, travel agencies, DMO's and cruise lines have tried to capitalize on niche tourism.
- Our unique thematic analysis then looks at recommendations for travel and tourism organizations and a deep dive into the leaders and laggards within the niche tourism spectrum, complete with industry examples and analysis.
Key Topics Covered:
- Executive Summary
- Thematic Briefing
- Consumer trends
- Enterprise trends
- Industry trends
- Industry Analysis
- Holidays are becoming more varied
- Case studies
- Impacts of niche tourism
- Tourists are searching for more immersive experiences
- Overtourism
- Social impacts on local communities
- Recommendations
- Mergers and acquisitions
- Value Chain
- Third-party suppliers
- Direct suppliers
- Ancillary suppliers
- Public companies
- Private companies
Companies Mentioned
- Alux Caverna Lounge
- Booking Holdings
- British Airways
- Carnival Corporation
- Celebrity Cruises
- Chernobyl Tour
- Comcast Corp
- Despagar.com Group
- Expedia Group
- Friendly Planet Travel
- GAdventures
- Genting Malaysia
- Gourmet on Tour
- Hays Travel
- Hemingway's Lounge
- Intrepid Travel
- Kimpton Hotels
- Merlin Entertainments
- Las Vegas Sands
- MGM Resorts International
- Miral Asset Group
- Norwegian Cruise Lines
- Makemytrip.com
- On the Beach
- Rainforest Cafe
- Responsible Travel
- Seaworld Parks and Entertainment
- SIM Holdings
- Soviet Tours
- The Northern Lights Bar
- Virgin Atlantic
- United Airlines
- Universal Studios
- Walt Disney
- Wynn Resorts
- Young Pioneer Tours
For more information about this report visit https://www.researchandmarkets.com/r/mgjit2
ResearchAndMarkets.com Laura Wood, Senior Press Manager [email protected] For E.S.T Office Hours Call 1-917-300-0470 For U.S./CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900
Destination Development Through Niche Tourism [eBook]
This blog post focuses on destination development through niche tourism with a special emphasis on destination advertising and tourism destination marketing .
How To Market A Tourist Destination?
Tourism that we know today is going through a lot of changes.
It’s like a never-ending cycle of utilizing new technologies, tailored strategies, search optimization techniques, advertising and promotional campaigns. This is especially important in niche tourism .
Of course, among those novelties, there are also some great challenges due to market shifts. Travelers’ habits change all the time and keeping up with the latest travel and tourism trends, requires skills, quick adjustments, and updated strategies for optimal results.
Understanding the market changes will help your tour business or destination marketing organization (DMO) find a sweet spot for selling your activities and products. But how does one do that?
By combining destination marketing strategies and developing niche tourism.
Destination Development Through Niche Tourism
Our eBook covers everything you need to know about destination development through niche tourism .
While doing your research for niche tourism, you must have come across a dozen of destination marketing strategies. The thing is, you’ve noticed they are all different—custom-made for a certain destination and their promo strategies. Now you ask yourself, how can that even work for my idea for a nice tourism? How do I even come up with a profitable niche tourism business strategy?
The guide will cover a wide range of questions and challenges regarding niche tourism as well as try to give you a laid-out plan how to utilize the latest technologies in tackling all the challenges one destination marketing organization (DMO) might encounter along the way.
What is niche tourism?
Niche tourism refers to how a specific tourism product can be tailored to meet the needs of a particular audience/market segment.
Tourism niches grew in popularity over the last few years because of mass tourism’s inability to satisfy people’s cravings for new and unique experiences tailored to their needs.
Instead of being a passive observer, today’s tourist wants to dive into the experience, taste, feel and relate to local customs, traditions, and cuisine . Today’s traveler isn’t making holiday plans just for the sake of it—they are traveling to have an adventure worth remembering.
Before you can run a successful DMO, you are going to face a lot of obstacles, especially when it comes to bureaucratic structures you have to go through. That’s why it’s crucial to cooperate with the government institutions to get the data and resources you need.
If you have a marketing department, the first task on their agenda should be to perform an in-depth research, analyze your existing offers and business development plans , then create a strategy to conquer new markets that’s in accordance with your budget .
For example, when deciding on entering a new niche, be sure to gather all relevant information on which market is the most important for your destination. Understand your market and make a plan of how you envision your future destination .
It’s not uncommon to run in circles, waste precious time and resources because of wrong data. Poorly performed market research is something that’s not discussed enough. Niche tourism is highly individualized and if you don’t have the right data, you’re guessing instead of having bullet-proof facts, making assumptions, not utilizing marketing tools properly then you won’t get the results you were hoping for.
Along with the market research, it’s crucial to keep up with the latest travel trends , which as you know, change in a blink of an eye.
Niche Tourism Development
In our free eBook, we also discuss how destination marketing organizations can work on developing niche tourism platforms for their destination. Also, we outline a few niche tourism ideas and how to use them for your advantage.
But before you begin auditing your existing travel and activity offer, here are a few questions to have in your mind:
- What does your destination have to offer?
- Who can you partner with in providing the best tours, activities, accommodation, products, and services?
- Do you have a plan how to arrange your distribution channels to attract your target audience ?
Technical Challenges of Destination Marketing and Niche Tourism
DMO is tasked with making suppliers’ tour offers easily accessible and bookable online directly from the DMO website.
If you’re a DMO, then you’re are looking to overcome two of the following challenges— logistical issues and battling complex technical issues .
Challenge 1 – DMOs are not tech companies and often don’t know how to bid online.
Challenge 2 – It is not enough just to put the text in the booking system for attracting ASAP users.
Challenge 3 – DMOs should provide easy availability and booking of tourist offers of their suppliers. This includes organizing their suppliers in order to list their offer online—on DMO’s web site, different web portals, public institution’s websites and tourist associations.
Challenge 4 – Not knowing how to promote a destination through online sales channels.
Niche tourism products are often linked to the destination and its characteristics ; thus, every destination is unique. For instance, every destination offers different food tours based on local cuisine, different adventure tours based on its unique landscape and natural wonders.
These unique traits are what adds value to your destination and what sets it apart from any other destination around the world. But this advantage is also a challenge. DMOs are then faced with the following question:
How to promote their destination’s uniqueness through the web and other online sales channels?
Find out in our “Destination Development Through Niche Tourism” eBook – download the eBook in the PDF format for free and enhance your destination’s niche products!
ORIOLY on December 19, 2018
by Lidija Šomodi
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Tapping into Niche Market Tourism
What is niche tourism.
Niche market tourism uses programs to attract visitors focusing on a very specific market segment built around a well-defined product.
We’ve said it before, tourists are looking for experiences . So it only makes sense that visitors are throwing out generic “everything but the kitchen sink” trips, and planning vacations that align directly with their interests . Tourists are now travelling to destinations (or a string of destinations) with opportunities that match their passions. Thus, niche market tourism is a great way to grow visitation to your destination.
But let’s make one thing clear – “niche” does not have to mean small. There are plenty of niche markets that have a large following and pull in plenty of tourists.
Examples of some popular niche tourism markets include:
- Agri-tourism : agriculturally-based activities that bring visitors to a farm.
- Eco-tourism : the unique ecology of an area – its flora and fauna – that bring in tourists.
- Wine tourism : wine-growing regions, vineyards, wineries, wine festivals attract visitors who are interested in consuming or purchasing wine. (I see you, Finger Lakes region.)
How to Create a Niche Tourism Product
Identify products with a common thread..
Look for the one-of-a-kind assets in your region. Attractions can take advantage of a niche market that’s just become popular.
When the Lincoln movie came out in 2012, Cayuga County’s Seward House added special tours around the relationship between Secretary of State Seward and Lincoln. Where else can you see pressed flowers from Lincoln’s funeral casket?
Develop a trail.
If you have the capacity to create and manage a trail, string together multiple stops with a specific theme in an easy-to-travel way. Trails are very popular because they do all the work for tourists. Visitors pick a place to start and just enjoy the journey.
The Haunted History Trail of New York State is a statewide paranormal product that appeals to both serious ghost hunters and the paranormal curious. It has over 65 creepy, spooky and downright scary stops, including haunted inns, museums, amusement parks, and restaurants.
Find out how we created year-round demand with storytelling & strategy for the Haunted History Trail of NYS.
Create a website, landing page or brochure.
Bundle information so consumers can easily find it. Group assets and experiences that appeal to niche markets and display them on your destination’s website or in a printed guide.
Corning and the Southern Finger Lakes do a great job with this. In the things to do section on their website , various activities are categorized based on special interests and audiences. Examples include Art Aficionados, History Buffs, Outdoor Enthusiasts and Agri-Tourism. Their Chocolate Trail also thinks outside the box, taking visitors beyond standard places where you can eat chocolate. The trail includes funky stops like a spa with chocolate creme waxing and a cigar shop with chocolate pipe tobacco!
If you have enough content, create a website dedicated to one niche market (as the Pot Guide does for marijuana users ).
Marketing a Niche Tourism Product
Target niche tourists. .
This may be a no-brainer, but target the people who have a special interest in your product or asset. When you’re creating an audience for Facebook ads , choose target interests that align with the niche market.
Old Sturbridge Village is the largest outdoor history museum in the Northeast, with historical interpreters who recreate a rural New England town of the 1830s. Our Facebook ads target different groups interested in different aspects of the museum. History buffs are attracted to the American history aspect, while others love to be on guided cultural tours and hands-on explorers want to experience history through crafts and makers. The museum has all of these, and targets each group specifically with the pieces that are most interesting to them.
Produce content.
Consumers are looking for relevant content that interests them. Talk about the niche product(s) across all the destination marketing channels in your toolbox . Tell consumers about your assets by creating blog posts, round-ups or listicles that appeal to specific niche audiences.
Cayuga County Tourism in NYS recently kicked off an initiative to reposition their destination around its connection to Harriet Tubman and inspire visitors to come to a place where equal rights history took root in the U.S. Their blog has already started highlighting attractions related to Harriet Tubman , and equal rights history and present are woven into their social media channels as well.
Talk the talk.
This is the one time I will let jargon slide. Now don’t overdo it on the technical speak, but if you’re talking to people who are really passionate about something, use vocab they’ll relate to.
Colleen Onuffer
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- Review Article
- Published: 18 April 2024
Mechanisms, detection and impacts of species redistributions under climate change
- Jake A. Lawlor ORCID: orcid.org/0000-0002-1499-5227 1 ,
- Lise Comte ORCID: orcid.org/0000-0001-8030-0019 2 ,
- Gaël Grenouillet 3 , 4 ,
- Jonathan Lenoir ORCID: orcid.org/0000-0003-0638-9582 5 ,
- J. Alex Baecher 6 ,
- R.M.W.J. Bandara 7 ,
- Romain Bertrand 3 ,
- I-Ching Chen ORCID: orcid.org/0000-0002-1909-7290 8 ,
- Sarah E. Diamond 9 ,
- Lesley T. Lancaster 10 ,
- Nikki Moore ORCID: orcid.org/0000-0003-3496-3641 1 ,
- Jerome Murienne 3 ,
- Brunno F. Oliveira 11 ,
- Gretta T. Pecl ORCID: orcid.org/0000-0003-0192-4339 12 , 13 ,
- Malin L. Pinsky ORCID: orcid.org/0000-0002-8523-8952 14 , 15 ,
- Jonathan Rolland 3 ,
- Madeleine Rubenstein 16 ,
- Brett R. Scheffers 17 ,
- Laura M. Thompson 18 ,
- Brit van Amerom 1 ,
- Fabricio Villalobos 19 ,
- Sarah R. Weiskopf ORCID: orcid.org/0000-0002-5933-8191 16 &
- Jennifer Sunday 1
Nature Reviews Earth & Environment ( 2024 ) Cite this article
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- Biogeography
- Climate-change ecology
Shifts in species distributions are a common ecological response to climate change, and global temperature rise is often hypothesized as the primary driver. However, the directions and rates of distribution shifts are highly variable across species, systems, and studies, complicating efforts to manage and anticipate biodiversity responses to anthropogenic change. In this Review, we summarize approaches to documenting species range shifts, discuss why observed range shifts often do not match our expectations, and explore the impacts of species range shifts on nature and society. The majority (59%) of documented range shifts are directionally consistent with climate change, based on the BioShifts database of range shift observations. However, many observed species have not shifted or have shifted in directions opposite to temperature-based expectations. These lagging or expectation-contrary shifts might be explained by additional biotic or abiotic factors driving range shifts, including additional non-temperature climatic drivers, habitat characteristics, and species interactions, which are not normally considered in range shift documentations. Understanding and managing range shifts will require increasing and connecting observational biological data, generalizing range shift patterns across systems, and predicting shifts at management-relevant timescales.
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Acknowledgements
This research is a product of the BIOSHIFTS group funded by the Centre for the Synthesis and Analysis of Biodiversity (CESAB), a key program of the French Foundation for Research on Biodiversity (FRB; www.fondationbiodiversite.fr ). J.R. received funding from the Agence Nationale de la Recherche (CEBA: ANR-10-LABX-25– 01; TULIP: ANR-10-LABX-0041, JCJC: ANR-23-CE02-0005-01).
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Department of Biology, Case Western Reserve University, Cleveland, OH, USA
Sarah E. Diamond
School of Biological Sciences, University of Aberdeen, Aberdeen, UK
Lesley T. Lancaster
Fondation pour la Recherche sur la Biodiversité (FRB), Centre de Synthèse et d’Analyse sur la Biodiversité (CESAB), Montpellier, France
Brunno F. Oliveira
Centre for Marine Socioecology, University of Tasmania, Hobart, Tasmania, Australia
Gretta T. Pecl
Institute for Marine and Antarctic Studies, University of Tasmania, Hobart, Tasmania, Australia
Department of Ecology, Evolution, and Natural Resources, Rutgers University, New Brunswick, NJ, USA
Malin L. Pinsky
Department of Ecology & Evolutionary Biology, University of California Santa Cruz, Santa Cruz, CA, USA
US Geological Survey National Climate Adaptation Science Center, Reston, VA, USA
Madeleine Rubenstein & Sarah R. Weiskopf
Department of Wildlife Ecology and Conservation, University of Florida, Gainesville, FL, USA
Brett R. Scheffers
US Geological Survey National Climate Adaptation Science Center, Knoxville, TN, USA
Laura M. Thompson
Red de Biología Evolutiva, Instituto de Ecología A.C., Xalapa, Mexico
Fabricio Villalobos
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Lawlor, J.A., Comte, L., Grenouillet, G. et al. Mechanisms, detection and impacts of species redistributions under climate change. Nat Rev Earth Environ (2024). https://doi.org/10.1038/s43017-024-00527-z
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IMAGES
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In the context of tourism, niche is referring to products, services or interests that are shared by a small group of people. Niche tourism is the umbrella term covering a range of types of tourism. Niche tourism products and services serve a specialised segment of the tourism industry. Niche tourism is the antithesis of mass tourism.
Niche tourism is specialized travel that caters to specific interests, activities, or demographic groups. Learn about the different types of niche tourism, such as adventure, ecotourism, culinary, wellness, and more, and how they benefit travellers and destinations.
Sustainable and eco-tourism is a rapidly growing niche in the travel industry, focusing on responsible travel practices. This niche promotes travelling in a way that respects local culture and environment, minimises impact on nature, and contributes to conserving natural and cultural heritage. Eco-tourism often involves visiting pristine ...
Niche tourism: benefits and risks. A national tourism strategy is a government policy that encourages tourism that brings benefits to the country. Niche tourism is often promoted by national tourism strategies because it is seen as a more sustainable way of developing tourism: There are relatively low numbers of tourists.
Luxury & Indulgence Tourism: For destinations that offer high-end experiences and luxury accommodations, targeting affluent travelers can be a niche to explore. Destination marketing is all about understanding your destination's strengths and identifying a niche that matches your destination's unique offerings and appeals to your target audience.
The report found that niche tourism - travel that focuses on fulfilling the specific and personalized needs of a traveler, whether that be a yoga or wellness retreat, an active adventure tour structured around remote working or a vacation centered around a destination's gastronomy - was growing most rapidly among the younger generations, Gen Z ...
Niche Tourism An Introduction. Mike Robinson and Marina Novelli. The concept of niche tourism has emerged in recent years in counter-point to what is commonly referred to as mass tourism . It implies a more sophisticated set of practices that distinguish and differentiate tourists. In a globalising world of increasing sameness, niche tourism ...
This Handbook provides a critical analysis of the evolution of the contemporary niche tourism phenomenon. By framing discussions around sustainable development thinking, concepts and practical applications, each chapter provides specific reflections on niche tourism trends, successes and/or failures, and the challenges and opportunities that destinations that pursue tourism as a vehicle for ...
This Handbook provides a critical analysis of the evolution of the contemporary niche tourism phenomenon. By framing discussions around sustainable development thinking, concepts and practical applications, each chapter provides specific reflections on niche tourism trends, successes and/or failures, and the challenges and opportunities that destinations that pursue tourism as a vehicle for ...
When used in the context of tourism, the terms niche tourism and niche tourist are easily understood descriptors borrowed from the term niche marketing (which, in turn, appropriated the term from the discipline of ecology). As labels or categories, the terms niche tourism and niche tourist can generate debate. Scholars contest the conflicting ...
Niche tourism, through image creation, helps destinations to differentiate their tourism products and compete in an increasingly competitive and cluttered tourism environment. Academic literature has paid little attention to the role and positioning of niche tourism products. Through the use of the niche tourism life cycle it is clear that ...
Tourism Tattler October 21, 2019. 47,948 6 minutes read. If you thought that Niche Tourism covers just a handful of interest groups, think again. In the 5th edition of his book ' Marketing Tourism in South Africa ', Richard George identified 20 distinct Special Interest or 'Niche' tourism groups, and we've added 11 more to this ...
niche tourism is situated at the opposite end of the tourism spectrum, being heterogeneous by nature and based on a larger demand for a more exclusive, unique and distinctive product. The consumer is actively involved in the formation of a specific niche through its own consumerist practices. ...
Niche tourism within the travel industry can no longer be considered 'small'. With a growing global middle class and better-educated population, particularly in developing and densely populated ...
Niche tourism refers to how a specific tourism product can be tailored to meet the needs of a particular audience/market segment. Tourism niches grew in popularity over the last few years because of mass tourism's inability to satisfy people's cravings for new and unique experiences tailored to their needs.
Niche Tourism, also known as Special Interest Tourism, refers to specialized tourism. products offered to a small group of tourists. Regarded as the antidote to mass tourism, niche. tourism has ...
This tourism niche is a prominent emerging type of tourism and is expected to contribute to the digital transformation of the tourism industry in the near future. ...
Niche Tourism examines one of the fastest growing areas within the tourism sector. This book provides an integrated picture of speciality/niche tourism as a whole looking at both the 'macro' and 'micro' niche area. It has a comprehensive theoretical framework, and discusses initiatives, policies and strategies adopted internationally. With an emphasis on linking theory to practice, it is ...
But let's make one thing clear - "niche" does not have to mean small. There are plenty of niche markets that have a large following and pull in plenty of tourists. Examples of some popular niche tourism markets include: Agri-tourism : agriculturally-based activities that bring visitors to a farm. Eco-tourism : the unique ecology of an ...
It further investigates whether meaning in life mediates memorable tourism experience's influence on subjective well-being. The study design was cross-sectional, with data collected from 283 ...
Book Niche Tourism. Edition 1st Edition. First Published 2004. Imprint Routledge. Pages 10. eBook ISBN 9780080492926. Previous Chapter Next Chapter. Niche tourism: an introduction - 1.
Niche Tourism examines one of the fastest growing areas within the tourism sector. This book provides an integrated picture of speciality/niche tourism as a whole looking at both the 'macro' and 'micro' niche area. It has a comprehensive theoretical framework, and discusses initiatives, policies and strategies adopted internationally. ...
ABSTRACT. Niche Tourism examines one of the fastest growing areas within the tourism sector. This book provides an integrated picture of speciality/niche tourism as a whole looking at both the 'macro' and 'micro' niche area. It has a comprehensive theoretical framework, and discusses initiatives, policies and strategies adopted internationally.
The challenge of invoking trait or niche evolution during range shifts is explaining why these traits would evolve more readily during a range shift when they could have been under selection in ...
The definition of "standby mode" is a statutory definition specified in 42 U.S.C. 6295(gg)(1)(iii). In appendix A of the January 2023 NOPR TSD, DOE repeated this definition as it appears in 42 U.S.C. 6295(gg)(1)(iii) and is codified in 10 CFR 430.2. This definition specifies that standby mode means the condition in which an energy-using ...