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Use of the Suomi Finland logo

This recommendation offers a key guideline on when to use the Suomi Finland logo.

The Suomi Finland logo has been launched as a marketing logo for Finland. The basic idea of the logo is that Finland is a bilingual country and therefore both languages are visible in the logo. In other language versions of the logo, Suomi is retained as a certain kind of curiosity, and the lower element, Finland, is changed according to the language being used.

The Suomi Finland logo is used in all international contexts where there is a need to promote the Suomi Finland brand or to bring a number of Finnish state-funded actors under the same brand. Such events include, for example, consumer events and exhibitions abroad. The logo may also be used, for example, by companies and various organisations. Permission is requested by sending an email to the address [email protected] .

Edited: 21.7.2020

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About Visit Finland Logo

The Visit Finland logo is a travel logo made up of around 5 different colors.

The Visit Finland logo contains a number of different shapes, including 10 squares, 3 rectangles, 1 pentagon, 5 stars and 18 circles.

We have pulled the following text out of the logo: WSH FMIQTKJ .

The Visit Finland logo is made up of a bunch of different colors. These colors include fuchsia, silver and white. Beyond those 3 basic colors there are also 5 more specific colors found, these include barbie pink, dark peach, lightblue, powder pink and pale grey.

The Visit Finland logo is a Travel, Finland and Visit logo.

Basic Colors

We've taken a look at the image and pulled out some colors that are common across lots of logos. The colors below aren't the exact colors found in the image, but approximations to common colors.

Advanced Colors

We've extracted the below 'advanced colors' from the logo. These should be much closer to the actual colors found in the logo. Our extractor tries to only take the main colors of the image and tries to ignore shading on anti-aliasing or shadows. This generally leads to better results, but in some circumstances you might find a few unusual colors being pulled from the logo.

The below are the hex colors that are found in the logo. You can assume that these are the actual colors used in the logo. Our color extraction tool that takes the colors from the logo tries to ignore anti-aliasing and shadows, so you may sometimes find a slightly odd result, but this is rare. These colors should be very similar to the Advanced Colors, but you'll notice subtle differences. If you're interested in the exact color then use the hex, but if you're trying to describe the logo then use the Advanced Color or the Basic Color above.

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Finland – sustainable travel destination

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We help travel professionals make sustainable choices

Decades of sustainability work lay the foundation for the future.

Finland is highly committed to global Sustainable Development Goals (SDGs) and has been ranked number one in an international comparison of sustainable development in 2021 and 2022 . The comparison assesses countries’ progress on implementing the 2030 Agenda for Sustainable Development. Finland's Ministry of Economic Affairs and Employment has identified four priorities that will facilitate the sustainable growth and renewal of the tourism sector in Finland – first priority being supporting sustainable development.

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Finland – world's leading sustainable destination

Visit Finland's vision is to be the world's leading sustainable travel destination and the first choice for mindful travellers. Our strategy puts sustainability in the core of all our activities.

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Finnish travel industry is going carbon neutral

Visit Finland, alongside 60 Finnish tourism organizations, has signed the Glasgow Declaration on Climate Action in Tourism. We are steering towards being an inclusive and competent industry and a holistically sustainable travel destination, which is carbon neutral by 2035.

Sustainable Travel Finland programme

Sustainable Travel Finland (STF) programme, developed by Visit Finland, helps travel professionals to make more sustainable choices when creating travel itineraries to Finland. The programme is designed for tourism companies and destinations in Finland to systematically adapt sustainable practices. Companies and destinations that undergo the entire programme are recognized with the Sustainable Travel Finland label. The label is a definitive symbol of commitment towards sustainable practices and principles.

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In this section, you will be able to view and filter the companies and destinations that have been awarded the Sustainable Travel Finland label by Visit Finland.

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More information about the STF programme

The idea of Sustainable Travel Finland programme is to provide companies and destinations with a complete toolkit to effectively adapt responsible practices; a sustainable tourism development path which is audited on a regular basis

The programme is free of charge and welcomes the entire tourism industry in Finland. The educational programme, that aligns with global sustainable tourism standards, like GSTC (Global Sustainable Travel Council), has seven steps and include digital tools for each step to adapt sustainable practices.

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Oulu plays host to international meetings with a northern twist.

Welcome to oulu.

As the biggest commercial, logistics and cultural hub in the region, Oulu is often called the Capital of Northern Scandinavia. It’s a vibrant city that holds over 700 events annually, including one-of-a-kind experiences such as the World Air Guitar Championships, Polar Bear Pitching, The Irish Festival of Oulu and Qstock music festival.

Where in Finland?

Population:  210 000 Flight connections:  Easily accessible with frequent one-hour flights to and from Helsinki

Distance from Helsinki: – Plane 1 hour – Train 6–7 hours – Car 600 kilometers, 7 hours

Oulu Convention Bureau Hallituskatu 36 A, 2nd floor 90100 Oulu [email protected]

Northern lights and bright summer nights

Oulu seasons are distinct, ranging from the midnight sun of summer to polar nights accented by the Northern Lights in winter. The city’s seaside setting and four rivers lend Oulu a calm, aquatic vibe, and the nearby countryside and wilderness beyond provide a variety of possibilities for pre- and post-conference tours.

Cutting edge expertise and education

Oulu was named one of the top 13 growing global ”brain belts”, which attract some of the smartest people to work on cutting-edge technology. Oulu has been designated the world’s smartest city twice and conducts leading research in key ICT-based industries like health technology, printed intelligence, and cleantech. Oulu is also the home of 5G and the Internet of Things – there’s even a revolutionary 5G hospital scheduled for build in the city. Oulu’s success depends on its strong emphasis on enterprise and education – some 25,000 students attend the city’s two universities, and over one-third of Oulu’s inhabitants hold a university degree.

A memorable meetings city

Oulu seamlessly combines green initiatives with northern hospitality and modern technology. Located at the junction of major traffic routes, Oulu is easily accessible by plane and train. Public transportation runs smoothly, and the city centre is compact and walkable. With a variety of innovative meeting venues and plenty of accommodation options, Oulu offers a relaxed atmosphere for networking and doing business.

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Finland Is Expanding Its Luxury Appeal

Five-star hotels in Helsinki and Champagne excursions in Lapland are just some of the indications that the country’s approach to tourism is changing.

By Penelope Colston

Reporting from Helsinki, Finland

When construction at the Hotel Maria is completed in June, 159 chandeliers will hang from the ceilings of its 79 rooms, 38 suites and public areas. Its bar will serve 31 types of Champagne. And the renovations on its four buildings — two of which opened in December — will have included the restoration of 42 kilometers (26 miles) of original moldings.

Those are just some of the things that will distinguish the Maria as a “true five-star city hotel,” according to Heli Mende, its commercial director.

The Finnish capital is no stranger to luxury. It already has several high-end hotels, including Hotel Kamp and the St. George. There are upscale boutiques and department stores; the Palace restaurant, which has two Michelin stars; and a handful of other single-star spots. (In May, the city is scheduled to host the 2024 Michelin Guide ceremony for the Nordic region.)

And to the north, in Lapland, the country has a robust tourism operation that includes luxury services and accommodations such as clear glass igloos to shelter guests as they sip Champagne and gaze at the night sky, waiting for a glimpse of the Northern Lights.

But this country of about five and a half million, which is between Sweden to the west and Russia to the east, has historically lacked the sort of elaborate luxury infrastructure found in other European cities or global hubs such as Singapore; Dubai, the United Arab Emirates; and New York City.

“Partly this is due to the fact that Finland is not very hierarchical as a culture and, for example, income differences have traditionally been small,” said Juri Maki, the chief executive of the Helsinki research firm Red Note, which in 2018 did an extensive study on the travel industry’s perceptions of Finland and its luxury offerings. “Because of this, this style of culture is not very characteristic of Finland.”

Among international travelers, he said, Finland’s greatest strength “is certainly not in outwardly visible, classic luxury,” but rather in the unusual experiences available in its pristine outdoors — like evenings in the glass igloos.

Finns themselves cherish solitude and are famous for avoiding small talk with strangers. “The ultimate compliment is to offer luxury and to leave people alone to enjoy it,” wrote Stephen Lee, an American who has lived in the country for 24 years and worked with luxury brands in communications and marketing. “Where Americans expect high amounts of service, chatting and even humor, Finns find this to be intrusive.”

And they do not reward what others might call routine attentiveness — in restaurants, for example — because tipping is virtually nonexistent in a country where luxury sector jobs have historically paid a livable wage.

Samppa Lajunen, a Finnish athlete turned real estate investor, understood the different perspectives, but research by Samla Capital Oy, the real estate investment firm that he founded, showed Helsinki lacked hotels for tourists seeking “international-level luxury,” he wrote in an email.

“Finland and Helsinki are interesting travel destinations,” said Mr. Lajunen, a three-time Olympic gold medalist in the Nordic combined, an event that includes cross-country skiing and ski jumping. “So I didn’t see the real reason for that.”

To create the hotel, Mr. Lajunen assembled a team of designers and hospitality experts and added his own expertise as an athlete who has stayed in luxury hotels around the world. He also did some of what he called “mystery shopping” at Paris and London hotels. “We benchmarked brands like Ritz, Peninsula, Four Seasons and La Reserve for inspiration.”

Renovations, which began in 2020, united three 19th-century buildings and one constructed in 1930, structures that previously had been used as barracks for high-ranking military and, for a time, part of the agricultural ministry. The guest rooms have ceilings as high as four meters; some have king-size beds with thick mattress pads and box springs (Finns tend to sleep on thin mattresses). And many of the suite bathrooms include lounge chairs, saunas and steam rooms. (Rooms start at 25 square meters and 402 euros, or $435, a night; top-tier suites can be as much as €6,004 a night.)

And the hotel was named for Empress Maria Feodorovna of Russia, who was born Princess Dagmar of Denmark in 1847. As the young, stylish consort of Alexander III, she often visited the Finnish capital to escape life in the Russian court and was beloved by its people.

The décor features neutral hues and white marble, accented by modern lighting; Finnish art, including work by the visual artist Pia Feinik; and indoor greenery. There are two restaurants — Lilja, which the hotel website describes as inspired by French cuisine but Finnish at heart, and the Garden Terrace, a brasserie-style offering — as well as a spa where guests can explore treatment options with a wellness concierge.

Ms. Mende, the commercial director, said the hotel’s initial guests included some wedding parties and neighbors from the surrounding Kruununhaka neighborhood, the city’s oldest residential district. “They have been watching the construction for so many years,” she said. “I think they were all curious to come and see.”

She said the first trickle of international tourists, mostly from elsewhere in Europe and the United States, had begun arriving in February, when the city was still blanketed in snow and ice.

Soon the Hotel Maria will not be the only new luxury offering in the city. About a kilometer away, Hotel Kamp, long considered Helsinki’s finest hotel, is undergoing a €100 million refurbishment that is expected to be complete in 2026. The work, which is being done while the hotel continues to receive guests, includes upgrading its technological infrastructure and redesigning its 179 rooms.

And an hour’s drive to the north, Villa Stenberg, a converted lakeside farmhouse, recently beat out a château near Cannes, France, and a villa nestled in an olive grove in Bari, Italy, to be called Europe’s top Airbnb wedding venue .

Could Finland become a destination for international luxury seekers?

That would be unlikely, said Mr. Maki, the researcher, but the country is experiencing a lot of growth in its network of luxury providers, stretching from the capital to Lapland. “This network is really important, in that we are able to maintain a level of luxury throughout the country.”

Since he moved to Finland from Uganda in 2003, the furniture and home goods designer Lincoln Kayiwa said he had seen luxury offerings in Helsinki evolve to include tasting menus, celebrity chefs and international cuisine.

“Finns are not obnoxious when it comes to wealth,” he said. “But having, for example, gold leaf on your ice cream is something that is no longer out of reach or considered over-the-top here.”

Eager to get a peek at Hotel Maria’s extensive collection of chandeliers by the British designer Timothy Oulton, Mr. Kayiwa readily met friends for drinks when the hotel first opened in December.

“It was somewhere you could lose yourself,” he said. “It definitely felt like you were somewhere else — maybe in a large city like Hong Kong, but not Helsinki.”

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I traveled beyond the Arctic Circle to see the Northern Lights. Here are 4 things to know before you go.

• I traveled north of the Arctic Circle to a tiny village in Finland for a chance to see the northern lights.
• I booked a tour as far north as I could afford for the best chance of seeing the colorful auroras.
• The location made viewing the northern lights easier, but they were different than I expected.

In February, I finally checked off one of my top bucket list items — seeing the aurora borealis, better known as the northern lights.

The auroras occur when charged solar particles from the sun interact with the Earth's upper atmosphere, resulting in an array of colorful lights beaming from the planet's poles. They occur year-round but can only be seen in winter months during the long polar nights.

I journeyed all the way to Finland's northernmost municipality, Utsjoki, about 280 miles north of the Arctic Circle. The trek required two plane rides from New York to Ivalo, Finland, via Helsinki, plus a two-hour drive deep into the snow-covered Lapland.

The secluded village is home to Aurora Holidays , the tour company I used for my trip. I paid about $2,000 total, which included guides, full room and board, a village tour, reindeer feeding, a king crab fishing trip in Norway, and dog sledding — though prices have increased since I booked. Flights on Finnair were another $1,000.

Aurora Holidays boasts a 100% success rate over five years of seeing the auroras thanks to a lack of light pollution in the northern location — and, fortunately, the streak continued on my trip.

Here are four things to know when planning a trip to see the aurora lights and why I recommend getting as far north as possible to maximize your chances — even if it means facing bone-chilling temperatures and relying on a little bit of luck.

Location, location, location

While recent environmental phenomena have made the northern lights visible in places as far south as England and Denmark, the aurora borealis are best viewed within the Article Circle.

The far north is hard to reach, though, and popular viewing spots like Fairbanks, Alaska, Tromsø, Norway, and Canada's Northwest Territories sit below the 66° 34' N latitude that defines the region.

Plus, these often-crowded tourist destinations have light pollution that requires people to venture out of the city into darker areas to see the lights.

Utsjoki, however, is so remote that it offers complete darkness during the long polar nights. Even better, my accommodation was perfectly situated facing north across Lapland — meaning I could see the auroras from my cabin porch.

"A lot of people don't know that for the highest possibilities to see the lights, location matters," Aurora Holiday's owner, Tiina Salonen, told me during the tour. "The rule of thumb is that the further north you travel, the less [solar] activity you need to have lights in the sky."

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Other places within the Arctic Circle, like Abisko National Park in Sweden or Ilulissat, Greenland, are also good viewing spots.

Pack for below-zero temperatures

During my trip, the temperature reached -8°F, which is even colder than what I experienced in Antarctica . Fortunately, my previous polar expedition taught me how to pack.

I opted for a merino wool base layer from REI, which I prefer due to its moisture-wicking abilities . I also wore a fleece pullover and a Kathmandu puffer as my mid-layers and a 600-fill jacket as my shell. I also wore snow pants, ski gloves, wool socks, a fleece buff, a beanie, and hiking boots.

All of that combined, I was easily warm enough to stand outside under the lights. I also recommend bringing hand and foot warmers if you plan to do other winter activities like snowshoeing or snowmobiling.

One thing to remember about going to extremely remote places like northern Lapland is how far you are away from a proper hospital — the closest to Utsjoki being a few hour's drive, according to Tiina. Wearing the right clothes to prevent frost bite or illness is important, but it wouldn't hurt to get travel insurance , too — just in case.

The vibrant colors that appear in photos are not what humans see

Not every color of the northern auroras is visible to the naked eye. During my trip, I could clearly see streaks of green and white, but the intensity and array of colors were more vivid in photos taken on my iPhone.

Tiina explained this is because cameras can take in more light than a human's nighttime vision can, therefore allowing it to capture otherwise invisible colors, like pink, red, and purple.

I'll admit that the auroras were much fainter than I expected, but that didn't take away from the beauty. Nevertheless, some people may be disappointed it isn't the extravagant Disney-like display social media sometimes makes it seem.

Seeing the lights takes a little bit of luck

During my six-day, five-night tour in Utsjoki, we only saw the auroras once — which is the reality of lights chasing, and why I booked a longer vacation to better my odds of seeing them.

That night was perfectly clear, and the solar activity was relatively strong, allowing the beautiful green beams to dance across the sky. The other nights, however, were too cloudy to see anything.

"The lights are there, but if it is super cloudy — we can't, of course, see them," Tiina told me. I noticed this when I was further south in Ivalo before and after the tour in Utsjoki. I couldn't see the auroras either night I was there due to the clouds, even though the online tracker said they were out.

Sometimes tour companies like Tiina's can drive around to find pockets where the auroras are visible, but it's not always possible — which makes seeing the lights a roll of the dice and why I now warn people to manage their expectations before booking a trip.

"Even here in Utsjoki, we cannot guarantee the lights — after all, it is a natural phenomenon, and Mother Nature is in charge," Tiina said.

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Child dies and two injured in Finland school shooting; classmate apprehended

Three 12-year-old children were shot at a school outside Finland's capital on Tuesday and one of the victims later died, police said, with a 12-year-old fellow pupil suspected of the attack taken into custody.

The victims were taken to hospital, a police spokesperson told Reuters. At the school, a building had been cordoned off by police. Parents were picking up their children from another school building.

The arrest had happened peacefully, in the suburb of Siltamaki, away from the school. Both the suspect and the weapon are in police custody, police said. There are no other suspects for now, police said.

Video circulating on social media and unverified by Reuters showed two police kneeling at the side of the suspected shooter who was lying face down on a sidewalk. No details about the identities of the children or the condition of the two surviving victims were immediately released.

The shooting took place at the Viertola school in Vantaa, a suburb of Helsinki, which has around 800 pupils from first to ninth grade and a staff of 90, according to the municipality.

Anja Hietamies, the mother of an 11-year-old pupil, told Reuters she received a message from her daughter after the shooting.

“She said they were in a dark, locked classroom, not allowed to speak on the phone but could send messages,” Hietamies said, adding her daughter was scared.

Interior Minister Mari Rantanen said on X: “The day started in a horrifying way... I can only imagine the pain and worry that many families are experiencing at the moment. The suspected perpetrator has been caught.”

Prime Minister Petteri Orpo said the shooting was deeply shocking.

“My thoughts are with the victims, their loved ones and the other students and staff,” he said on X.

Previous school shootings in Finland have put a harsh focus on Finland’s gun policy.

In 2007, Pekka-Eric Auvinen shot and killed six students, the school nurse, the principal, and himself using a handgun at Jokela High School, near Helsinki.

A year later, in 2008, Matti Saari, another student, opened fire at a vocational school in Kauhajoki, located in northwest Finland. He killed nine students and one male staff member before turning the gun on himself.

Finland tightened its gun legislation in 2010, introducing an aptitude test for all firearms license applicants. The age limit for applicants was also changed to 20 from 18.

There are more than 1.5 million licensed firearms and about 430,000 license holders in the nation of 5.6 million people, where hunting and target shooting are popular.