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Amsterdam visitor center - tourist office

Amsterdam has two official visitor centers: one in the Amsterdam Schiphol Airport Terminal and one in front of the Central Station. These offices not only inform you about the city in a professional way but can also give you free small maps and folders with information about the city.

Online sources of informaton about Amsterdam

Before going to the tourist center, our pages might answer your questions about Amsterdams:

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Amsterdam Schiphol Airport

I amsterdam visitor center Arrivals Hall 2. open daily from 7:00 to 22:00

Central Station

Located in a small wooden house outside of central station building on the station square. Between the central station main entrance and city center.

I amsterdam visitor center Stationplein 1 open daily from 9:00 to 18:00

Amsterdam Store

It is a place where you can buy local products and souvenirs. Like books, clothing, flowers, small gifts, but also food and drink that are local delicacies. They also sell entrance tickets to local events.

The I amsterdam store is located inside the central station building. It is not outside like the visitor center.

They are open from 10:00 to 19:00 on weekdays. And 9:00 to 18:00 on weekends.

Visiting the Netherlands

Apart from the Amsterdam office, there is also the National Board of Holland Tourism, which may be useful if you plan to visit any of the many tourist attractions out of Amsterdam, other old cities, museums in Haarlem, The Hague and Rotterdam, Dutch castles or the tulip gardens.

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AMSTERDAM CITY

Canal Cruises: Discovering Amsterdam's Waterways

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Top 10 Must-Visit Museums in Amsterdam

Explore the rich cultural heritage of Amsterdam with our list of the top 10 must-visit museums. From the Van Gogh Museum to the Rijksmuseum, discover the best art and history in the city.

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Tourist Information Offices

Plan your visit.

Tourist Information Offices (VVV-kantoren in Dutch) provide visitors with information on attractions and events in the city or region and assist in the reservation of overnight stays and the booking of activities.

Information point

In Amsterdam, only one information point is left. It is located in the I amsterdam Store    at the very back of Amsterdam Centraal Station.

They sell souvenirs, maps, books and tickets for museums and events.

At the I amsterdam Store is also an information point where you can come to find out what’s happening in Amsterdam, through personal advice or at the reading table that has iPads with Internet access.

Visiting address and contact

Amsterdam Tourist Information De Ruijterkade 28b-d, Amsterdam Centraal

Phone: +31 20 7026000 Email: [email protected] Opening hours: Mon-Fri 10:00-19:00 CET; Sat-Sun 9:00-18:00 CET

This information point is managed by Amsterdam's city marketing organisation amsterdam&partners.

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Festivals , events , exhibitions , and free activities in Amsterdam

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Get inspired and fall in love with the beautiful city called Amsterdam! Visit the world famous Rijksmuseum and Van Gogh museum. Shop till you drop in fashionable clothing shops, wander all day at vibrant flea markets, colorful flower markets and explore the treasury of historic Amsterdam from the water.

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Are you planning a trip to Amsterdam? If you are, you must be asking yourself a lot of questions about your future destination. Discover what to do , where the best places to eat are, where to stay , and a lot of other useful advice written by travelers just like you. Enjoy your holiday to the fullest with our travel guide!

Amsterdam Travel Guide

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• Amsterdam in 2 Days

Why should you visit Amsterdam?

Although Amsterdam doesn't have prominent landmarks and few iconic images come to mind when you picture it,  its unique atmosphere while wandering along the  canals surrounded by bicycles makes it one of the most popular destinations in Europe.

Amsterdam is one of the liveliest European cities with a vibrant nightlife. After sunset, all the bars are open and brimming with life.

Amsterdam is also a cultural haven and is at the forefront of Europe in terms of art, museums,  and shows . Some of the most-visited museums include Rijksmuseum , the  Anne Frank Museum , and the  Van Gogh Museum.

Where to begin?

If this is your first visit to Amsterdam and you haven’t read much about the capital, we recommend you start reading about its history and travel tips . Then, check out these articles to learn about the best neighborhoods  and  museums , and find out some of the city's  strikingly unique characteristics .

If you haven’t booked your flights and hotel yet , book them as soon as possible , since the prices go up quickly.

Have you booked your accommodation?

If you haven’t booked your accommodation yet, we suggest visiting our search engine , where you’ll find all types of hotels, hostels, and apartments with the best rates guaranteed . You can get up to a 75% discount and pay once you get to your destination.

• Accommodation in Amsterdam - find the best deals

top activities

Windmills Tour: Zaanse Schans, Edam, Volendam & Marken S tep back in time as you head to the serene Dutch countryside for a taste of its windmills, dams, and medieval towns. A must if you're in Amsterdam!

Canal Cruise Amsterdam Your visit to Amsterdam wouldn't be complete without doing a scenic canal cruise . Explore the city's iconic landmarks from an open-top boat tour on the canal!

Amsterdam - Bruges Excursion On this trip, we make our way to Belgium to discover Bruges, the Venice of the North and  one of the world's most impressive and best-conserved medieval cities .

Day Trip to the Keukenhof Gardens Amazing colours, beautiful aromas and more than thousand tulips, daffodils and hyacinths have made the Keukenhof gardens some of the most famous in the world.

Anne Frank Jewish Quarter Tour Discover Amsterdam through the story of Anne Frank , passing though the Jewish Quarter while exploring the relationship between this city and the Nazi Regime.

Giethoorn Day Trip Allow yourself to be seduced by "The Dutch Venice" with an excursion to the pastoral Giethoorn, passing through its famous canals on a delightful cruise.

Amsterdam Bike Tour Exploring Amsterdam on a bike is an unmissable experience. Visit the city like a local accompanied by an English-speaking guide and discover its top sights!

Heineken Experience and Canal Boat Trip Enjoy this double excursion, which includes tickets to the old Heineken Experience brewery and a boat trip along the Amsterdam canals .

Amsterdam Red Light District Tour Join us on a guided tour of Amsterdam's legendary Red Light District . We'll delve deep into this neighborhood's liberal atmosphere, where almost anything goes.

Canal Night Cruise On this cruise, you'll drift along the canals of Amsterdam, observing the city as it lights up at night while enjoying a selection of fine wines and cheeses !

Tour of Rotterdam, Delft, The Hague and Madurodam This tour leaves Amsterdam behind to discover the landscapes and most important cities in Holland: visiting Rotterdam, Delft and The Hague .

Amsterdam Hop On Hop Off Bus The Amsterdam Hop-On Hop-Off bus is the perfect choice if you want to discover the main attractions of Amsterdam in a comfortable and convenient way!

Icebar Amsterdam Tickets Kick back and chill at Amsterdam's Xtracold Icebar , where you can enjoy a drink at -10º C. Experience the city's coolest bar with an area built entirely of ice.

Keukenhof Ticket with Transport If you're in Amsterdam in spring, don't miss out on a visit to Keukenhof! A bus will take you to one of the most beautiful flower gardens in the world!

Food Tour of Amsterdam Prepare your taste buds for a delightful adventure on this food tour of Amsterdam . Savor a wide range of local delicacies as you tour this fascinating city!

Rijksmuseum Guided Tour The National Museum of Amsterdam awaits you. Enjoy the Rijksmuseum Guided Tour and discover the masterpieces of famous painters including Rembrandt and Vermeer.

Van Gogh Museum & Canal Cruise If you're in Amsterdam, these are two unmissable experiences: the Van Gogh Museum and a cruise along the canals in the Venice of the North!

Discover the inside of the human body in great detail with your ticket to Body Worlds . You'll see over 200 real anatomical models in this unusual exhibition.

Moco Museum Amsterdam Ticket See works by Banksy , Jeff Koons , Andy Warhol , Damien Hirst , Lichtenstein , and  Picasso at the Moco Museum in Amsterdam for an immersive art experience!

Amsterdam Jewish Quarter Museums & Synagogue Ticket With this Amsterdam Jewish Quarter Museums and Synagogue Ticket, you'll visit the Historical Jewish Museum, the Children's Museum and the Portuguese Synagogue.

Madame Tussauds Amsterdam Ticket Don't miss the Madame Tussauds Museum in Amsterdam and enjoy posing with your favourite celebrities. Adele, Rafael Nadal and Kate Moss are waiting to meet you!

Amsterdam History Tour Discover all the treasures of the city's historic centre with this fascinating Amsterdam History Tour. Its mysteries and history will be revealed to you! 

Amsterdam Pancake Cruise If there's one thing better than taking a relaxing river cruise in Amsterdam , it's doing so while enjoying some delicious traditional pancakes !

Rijksmuseum Ticket + Canal Cruise Discover the masterpieces of Rembrandt & Vermeer with priority access to Holland's most important museum, then enjoy a cruise along the canals of Amsterdam.

Wadden Sea Cruise and Seal Safari Enjoy a day at sea spotting seals, porpoises and other animals in their natural environment in the Wadden Sea, as well as visiting the town of Medemblik.

Amsterdam Diamond Museum Ticket Be dazzled by diamonds with our  Amsterdam Diamond Museum Ticket . You'll learn all about the history of these precious and highly-prized gems in the Netherlands!

Herzogenbusch Concentration Camp Tour Discover a World War II memorial site and traces of the Holocaust at the Herzogenbusch Concentration Camp on this trip from Amsterdam.

Amsterdam Canal Trip and Gourmet Dinner Enjoy a different kind of night in Amsterdam on this city canal cruise. A four course meal is included, as is a free bar with wine, beer and soft drinks.

Hard Rock Amsterdam Enjoy delicious American food to the tunes of the best international rock at the  Hard Rock Cafe in Amsterdam ! You can choose between either lunch or dinner.

Dutch Cheese Tasting If there's anything the Dutch are passionate about, it's cheese! Make the most of your time in Amsterdam tasting mouth-watering Gouda and Edam.

Amsterdam Nightlife Ticket Experience Amsterdam's incredible nightlife with the Amsterdam Nightlife Ticket ; a 1, 2 or 7-day pass to the city's best nightclubs and trendy bars.

I amsterdam City Card The I amsterdam Card is the best way to save time and money in the city of canals. Includes free entry to museums, unlimited public transport and discounts.

Private Amsterdam Tour Discover the secrets of Amsterdam's historic centre with an exclusive English-speaking guide just for you and your partner, family or friends.

Day Trip to Haar Castle Would you like to visit the Netherlands' largest and most luxurious fortress ? Join us on this tour to Haar Castle from Amsterdam to explore this historic place.

Amsterdam: The Old Sailor's Secrets Adventure Quest On this puzzle hunt in Amsterdam , you'll follow a trail lost in time and solve the old sailor's secrets by using clues in an app!

Hoge Veluwe National Park Tour The De Hoge Veluwe National Park is one of the Netherlands ' greatest natural treasures. Discover its incredible plants and wildlife on this trip from Amsterdam .

Ripley's Believe it or Not! Ticket the world's tallest man, optical illusions, tiny cars ... With this ticket to Ripley's Believe It or Not! museum , you'll discover unique exhibitions and items.

SIM Card with Data and Calls With this SIM card that has data and calls, you can roam the city using the internet and maps all day long, making your trip easy and hassle-free!

The Amsterdam Dungeon Ticket Enter... if you dare! The Amsterdam Dungeon Ticke t will grant you access to a thrilling journey through Amsterdam's dark history...

Private Photograph Session in Amsterdam On this  private photograph session in Amsterdam , you'll make lifelong memories. A professional will capture your best poses  in iconic locations across the city !

Bike Tour around the Dutch Countryside + Canal Boat Trip No visit to Amsterdam is complete without a bike ride. You can join us on this bike tour around the Dutch countryside  which also includes a  canal cruise .

Texel Island Day Trip Are you a love of nature? Be enchanted by Northern Holland  on this  Texel Island day trip , the largest  in the Frisian archipelago .

Rembrandts Amsterdam Experience Ticket Take an extraordinary immersive journey featuring captivating projections, music, and special effects  with your ticket to Rembrandts Amsterdam Experience .

Amsterdam Layover Tour Make the most of your layover at Amsterdam airport with this tour . If your layover is over 8 hours then you can even visit traditional Dutch villages.

Private Day Trips from Amsterdam The Keukenhof Tulip gardens, the Kinderdijk windmills, or the beautiful city of Bruges . Enjoy a variety of interesting places from Amsterdam.

Royal Experience Amsterdam Tour Visit the oldest diamond polishing factory in the world with this guided tour of Royal Experience in Amsterdam. Become an expert in Dutch jewlery history!

Amsterdam Bike Tour + Boat Trip Join us for a bike tour of Amsterdam with a boat trip on the canals - the perfect combo to discover the capital of The Netherlands!

Zaanse Schans Windmill Village Boat Tour Discover the emblematic Dutch windmill village of Zaanse Schans on this boat tour from Amsterdam . You'll be enchanted by its traditional charm!

Visit the Netherlands like never before with a ticket to This is Holland. You'll take a journey through the country in a fully immersive experience !

Rembrandt House Museum Ticket With this ticket to the Rembrandt House Museum you'll discover what life was like for the famous Dutch painter, who lived in here between 1639 and 1658.

Amsterdam National Maritime Museum Ticket With your entrance ticket to the National Maritime Museum you'll have the opportunity to explore more than 500 years of Dutch maritime history .

Tour of the Van Gogh Museum Explore the captivating world of Vincent van Gogh and delve into the mesmerizing artistry that shaped history on this guided tour of the Van Gogh Museum .

Amsterdam Museum Ticket Visit the Amsterdam Museum and travel through the city's history. Immerse yourself in the capital of the Netherlands' extraordinary legacy!

Amsterdam Light Festival Cruise Artists from around the world have created light sculptures, projections and artwork for the Amsterdam Festival of Lights. Discover their secrets on this cruise

Port of Amsterdam Boat Ride On this boat trip through the Port of Amsterdam , you'll discover the history of one of the most important trading points in Europe - and the world!

Brussels Day Trip Get ready for an action-packed day as we explore the highlights of Brussels on this tour from Amsterdam . We'll discover all the city's iconic landmarks !

Why is our Amsterdam travel guide useful?

Our travel guide is written by adventurers like yourself with straightforward language . It includes useful articles on how to save money and how to obtain the best discounts . It includes all the top landmarks to visit and we regularly update all the information .

The information provided in this guide was updated in  December 2022 . If you find a mistake or would like to make a suggestion, please don't hesitate to  contact us .

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How to Plan a Perfect Trip to Amsterdam

Discover the best hotels, restaurants, and things to do with this highly curated Amsterdam travel guide.

Lindsay Cohn is a writer, editor, and avid traveler who has visited 45 countries across six continents — and counting. She contributes to Travel + Leisure, Hotels Above Par, InsideHook, Well+Good, The Zoe Report, and more.

Evie Carrick is a writer and editor who’s lived in five countries and visited well over 50. She now splits her time between Colorado and Paris, ensuring she doesn't have to live without skiing or L'As du Fallafel.

Best Hotels and Resorts

Best time to visit, best things to do, best shopping, best restaurants, how to get there, neighborhoods to visit, how to get around.

Gautier Houba/Travel + Leisure

Iconic canals, centuries-old townhomes, cobblestone lanes, and flower-adorned bridges. Amsterdam is as pretty as a postcard with charm in spades. It’s also one of the rare places that attracts history buffs, luxury-minded travelers, couples seeking romance, and backpackers alike. 

Besides cultural attractions like the Anne Frank House and Rijksmuseum, the Dutch capital has leafy parks, hip shops, and an enduring sense of the past that thankfully never fades. With world-class museums, bicycle tours, and a thriving arts scene, it's really just a matter of culling it down to a select few activities. Since wandering around the city’s quaint streets and sitting outside at a sidewalk cafe is so appealing, you won’t want to cram too much into your daytime itinerary. 

In fact, Tesa Totengco, a member of Travel + Leisure’ s A-List Travel Advisor Board and the founder and CEO of Travels with Tesa , told T+L that what makes Amsterdam stand out from other European cities is “Their iconic canal network and how walkable the city is if you’re not biking.”

On the F&B front, this burgeoning culinary mecca boasts world-class restaurants that make every meal a gourmet adventure. When the sun goes down, there’s no shortage of things to do either (think: cozy speakeasies, bustling bars, and plenty of nightclubs). Lastly, you can’t talk about Amsterdam without mentioning “coffee shops” — and not the kind that strictly brews espresso. 

Totengco says these “coffee shops and the city’s long-established attitudes towards tolerance and diversity,” make the city truly special. She notes that “Amsterdam is also one of the earliest places to adopt progressive policies regarding marijuana, sex work, and same-sex marriage.”

Simply put: whatever your idealized version of a European getaway entails, Amsterdam won’t disappoint. 

Pulitzer Amsterdam

Perched on the Prinsengracht canal, the Pulitzer Amsterdam proffers a picture-perfect location. The storybook charm continues inside. Guests are greeted by an eye-catching display of fresh-cut blooms in the entryway. Heritage-rich touches adorn the lobby, rooms, and suites. There’s also a delicious restaurant called Jansz and a lovely garden for enjoying tea or a glass of wine. The Pulitzer is so spectacular that it was voted one of the best resorts in Amsterdam by T+L readers.

Conservatorium Hotel

This high-end option housed a former music conservatory that’s right by the Van Gogh Museum, Conservatorium Hotel comes up big in both the location and aesthetics department. You’d be hard-pressed to find a more impressive architectural feat than the property’s jaw-dropping glass atrium. For a bit of R&R, book a treatment at Akasha Holistic Wellbeing. The Conservatorium Hotel was also voted one of the best resorts in Amsterdam by T+L readers.

Ambassade Hotel

A traveler favorite, the Ambassador Hotel wins rave reviews for its central location and prize-winning views. A mix of contemporary and traditional design, rooms feature modern artwork, antique furnishings, and striking chandeliers. Past guests also tout the friendly staff and reasonable rates. 

The Hoxton, Amsterdam

More than just a respite to rest your weary head, The Hoxton, Amsterdam is a place to see and be seen. A lobby bar that encourages mingling, quirky rooms, and interesting pop-ups gives it a vibe that’s simultaneously uber-hip and approachable. The welcoming atmosphere makes travelers from all walks of life feel like they’re part of the “in crowd.” 

For travelers who prefer a boutique stay with a sophisticated, modern ambiance and ample plush perks, The Dylan most certainly delivers. Rooms beckon well-heeled wanders with a variety of room sizes and layouts and a palette of muted hues and Aesop toiletries. The tranquil courtyard is an ideal spot to unwind after a day of sightseeing. 

Late spring is arguably the best season to visit Amsterdam. The forecast of mild temperatures couldn’t be more perfect for biking around the city and exploring the surrounding countryside. Starting in early April, the legendary tulips begin to bloom, which lures travelers from around the world. The famous King's Day carnival, held on April 27, is another major draw. 

Totengco agrees that spring is the best time to visit Amsterdam. She recommends booking a trip “between April and May when the tulips are in full bloom and one can visit the Keukenhof gardens .”

Because the aptly nicknamed “Venice of the North” enjoys an oceanic climate, it never gets super hot. While the rest of Europe flocks to the beaches of Santorini and Saint-Tropez, we love the idea of a summer city break in Amsterdam. You might have to contend with a few more fellow travelers, but it’s certainly not going to be an impediment to a fantastic trip. 

Early fall is marked by pleasant temperatures and plenty of opportunities to spend time outdoors. Don’t write off wintertime. Sure, the days are short and there’s a frosty chill in the air, however, the sparkling frozen canals, holiday spirit, and lack of crowds make it a really special time. 

Van Gogh Museum

The Netherlands has birthed many famous artists, with Vincent Van Gogh chief among them. Works by the tortured artist are on display at his namesake museum . If you hope to see “Sunflowers” on your trip to Amsterdam, be sure to buy tickets ahead of time. 

Anne Frank House

Widely regarded as Amsterdam’s most significant attraction, the Anne Frank House invites visitors to learn about the life of the Jewish diarist who hid from the Nazis during WWII through a collection of her writing, photos, videos, and personal items. Keep in mind that tickets sell out months in advance. 

Located in Amsterdam-Zuid, Vondelpark is a sprawling 47-hectare urban green space featuring an open-air theatre, playground, shaded areas, ponds, and cycling paths. When the sun comes out, it instantly becomes a hotspot for afternoon picnics and sunbathing. 

Rijksmuseum

Michela Sieman/Travel + Leisure

By now you’ve likely gathered that Amsterdam abounds with incredible museums . But art and history enthusiasts should make a beeline to the Rijksmuseum , which chronicles 800 years of heritage through the works of masters like Rembrandt and period artifacts. In fact, Totengco said it is the “preeminent museum on Dutch art and the masters Rembrandt, Vermeer, and Van Gogh.” Noting that “If you only had time for one museum, this should be it.” 

Canal Cruise

No trip to Amsterdam would be complete without a canal cruise. It’s truly the best way to see “Venice of the North.” You can purchase a ticket with Flagship Amsterdam, operator of the highly regarded Amsterdam Open Boat Canal Cruise , or opt for something a bit more intimate and romantic like a private vessel operated by the Pulitzer Amsterdam . 

The Otherist

A quirky shop that advertises its wares as “modern curiosities and vintage finds,” The Otherist has built a business on oddities. Peruse the shelves of framed butterflies, one-of-a-kind jewelry, and porcelain skulls. You’re bound to stumble upon something totally unique. 

Vanilia is the place to pick up Dutch-designed, sustainable basics — sweaters, denim, skirts, and wrap dresses — that are destined to become wardrobe staples. Bonus: every time someone at home doles out a compliment, you can reply, “Oh, I bought this in Amsterdam.”

Antiekcentrum Amsterdam

Collectors of bygone-era treasures (and just generally anyone with interest in the past) should check out Antiekcentrum Amsterdam , the largest antique market in the Netherlands. A huge range of jewelry, art, ceramics, and homewares are up for grabs.  

De Kaaskamer

Fans of aged Appenzeller, raw milk gouda, and chèvre rejoice! Whether you’re in the mood for Dutch or imported cheese, De Kaaskamer is sure to satisfy your cravings. This storied retailer also sells a selection of tasty meats, salads, tapenades, wine, and beer.

Housed in a bright and airy glass-domed space, De Kas wows with multi-course tasting menus. In fact, it was the top restaurant recommended by Totengco who called it a “chic greenhouse conservancy serving garden-to-table Mediterranean fare.” Much of the produce comes from the on-site greenhouse — which patrons can tour before or after eating. Pro tip: It’s easier to snag a reservation for lunch. Plus, the midday light is sublime for snapping food photos. 

Restaurant Floreyn

Dutch cuisine flies under the radar. Restaurant Floreyn gives travelers a taste of local flavors. We dare anyone not to fall in love with the rotating menu of seasonal house specialties. Oh, and in case you were still on the fence, the wine pairing is totally worth it. 

De Laatste Kruimel

Bakeries are a dime a dozen in Amsterdam. But De Laatste Kruimel is something truly special. This neighborhood gem delights visitors and locals with its French toast and bread pudding. Don’t sleep on the more savory offerings like quiche either. 

Vleminckx de Sausmeester

A delicious tradition dating back decades, Vleminckx de Sausmeester has perfected the art of fried potatoes. It’s worth waiting in line for the chance to dig into perfectly crispy spuds. Don’t forget the homemade sauces. Curry ketchup, anyone? 

Upstairs Pannenkoekenhuis

Dutch pancakes are a full-blown phenomenon. Upstairs Pannenkoekenhuis serves sweet and savory varieties of this beloved dish in a quirky second-door space that’s brimming with charm. Can’t decide what to order? You can't go wrong with the best-selling brie and honey pannenkoek.

Most visitors arrive in Amsterdam via plane. The Amsterdam Airport Schiphol (AMS), also known as Schiphol Airport, is the Netherlands’ main international airport. The airport is extremely close to the center of the city, with airport shuttles running between the airport and the city center every 15 minutes (bus 397). Once you’re in the city center (or Centrum) you can walk or bike almost everywhere.

Grachtengordel (Canal Belt)

Postcards of Amsterdam typically showcase Grachtengordel. Encircled by the city’s main canals — Herengracht, Prinsengracht, and Keizersgracht — this winsome zone is known for its colorful townhomes, waterfront eateries, upmarket hotels, and attractions like the Anne Frank House. 

Arguably the most in-demand neighborhood in Centrum — or, more accurately, all of Amsterdam — Jordaan is an irresistibly beautiful maze of narrow lanes, canals, high-end boutiques, and cozy cafes.  

Museumkwartier

Museumkwartier has a wide range of museums (the Rijksmuseum, Van Gogh Museum, and Stedelijk Museum, to name a few), as well as the Concertg e bouw . It’s also home to many fine jewelry stores and designer outposts. 

Just south of Amsterdam's city center lies De Pijp. This former working-class neighborhood turned hipster haven has an urban industrial edge and bohemian flair. Go savor the flavors of Albert Cuyp Markt and stay for the cool brunch spots, retro pubs, and contemporary ateliers. 

If walls, err cobblestones, could talk, De Wallen would have tales to tell. Amsterdam’s infamous Red Light District entices travelers with the promise of peep shows, sex shops, cannabis cafes, and nightclubs. 

Forget about renting a car, Totengco says, “Walking is honestly the best way to get around the city.” If you prefer to do as the locals do, download ‎the Donkey Republic app to rent a bike or pop into a local rental shop. 

If you have mobility challenges or visited Amsterdam during a bout of poor weather, she said, “the tram system is also efficient and easy to navigate.” If you’re planning to take public transportation and want to see all the major sites (including a canal cruise), Totengco recommends buying the I Amsterdam City Card which includes unlimited use of the city’s public transport (GVB), bike rental, a canal cruise, and over 70 museums, including the Rijksmuseum.

Trams: Amsterdam’s iconic blue-and-white trams remain a reliable and economical way to get around the city center ( 3.40 Euros an hour or 9 Euros a day). Most lines convene at Amsterdam Central Station, the city’s main transportation hub. 

Buses: The bus system is quite extensive and efficient with over 40 lines. Catching a flight? Hop aboard the airport shuttle , which runs between Amsterdam Airport Schiphol and the city center every 15 minutes. Planning an evening out on the town? Whereas the trams and metros operate between 6 a.m. and 12:30 p.m. , night buses come in clutch for after-dark transport needs. 

Metros: The metro system comprises five routes and serves 39 stations, making it best for accessing the outlying suburbs. 

Ferries: Like trams, buses, and metros, Amsterdam’s ferries are also operated by GVB. Connections across the Noordzeekanaal (North Sea Canal) are under 2 Euros, while boats crossing the IJ River are free of charge for pedestrians, cyclists, and moped riders. 

Rideshare: If you’re sticking to Amsterdam’s Centrum, driving isn’t really necessary. However, it’s easy to hail an Uber to take you to some of the outer boroughs.

Trains: The Netherlands has an impressive national railway network. For day trips to the countryside and neighboring cities, trains from Amsterdam Central Station are a convenient and easy-to-navigate option. 

• 39 Best Things to Do in Amsterdam: The Ultimate Amsterdam Bucket List

We all know Amsterdam as being among Europe’s most sought-after, bustling cities that have made its way to the top of many travelers’ wish lists.

You’ve surely added the likes of the Anne Frank House and the Heineken Experience to your itinerary, but that’s really just the start of the best things to do in Amsterdam.

This is a city that has such a diverse and extensive range of things to see and do; you could spend a week here and still feel like you’ve only scratched the surface.

To ensure you get the most out of your Amsterdam trip, I have created this fool-proof guide to the Dutch capital’s incredible range of things to do. 

From indoor activities on those rainy days to foodie experiences you’ll dream about after you’ve arrived home, let’s jump into this Amsterdam bucket list.

* Disclosure: This post contains a few affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through my link. *

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Are you planning a last-minute trip to Amsterdam?

If your trip is coming up soon and you still haven’t booked anything, we have you covered! Below you can find our top picks when it comes to hotels, tours, getting around, and more.

Best Tours and Experiences in Amsterdam

• Classic Boat Cruise with Cheese & Wine Option (top-rated canal cruise)
• Life of Anne Frank and World War II Walking Tour
• Zaanse Schans, Edam, Volendam & Marken Bus Tour (most popular day trip)
• Van Gogh Museum Ticket (sells out really fast so make sure to grab them as soon as possible)
• Heineken Experience (must-have tour for beer lovers)

Best Places to Stay in Amsterdam

• Andaz Amsterdam Prinsengracht (best hotel in Amsterdam with canal views)
• W Amsterdam (amazing 5-star hotel with a stunning rooftop pool)
• De L’Europe Amsterdam (best luxury hotel in Amsterdam)
• Linden Hotel (amazing mid-range option in Jordaan)
• Singel Hotel Amsterdam (great budget pick in the city center)

Looking for the best way to get around Amsterdam? Make sure to buy a GVB Public Transport Ticket . Even if you only use public transport a few times, it’s already worth it!

Planning to visit a handful of attractions? You can save a lot of money by purchasing the I Amsterdam City Card . It includes free entry to more than 70 attractions, unlimited access to public transport, and a free canal cruise!

Top 10 Best Things to Do in Amsterdam

Looking for a quick answer to the must-visit sights in Amsterdam? Here are the top 10 best things to do in Amsterdam that you absolutely can’t miss!

• Take a canal cruise
• Visit the Rijksmuseum
• Explore Anne Frank House
• Enjoy art at the Van Gogh Museum
• Try the famous stroopwafels
• Walk through the Red Light District
• Take in the views from the A’DAM Lookout
• Taste local specialties at Foodhallen
• Visit the Heineken Experience
• Explore the Floating Flower Market

Now, if you want to know more about each activity above and discover even more amazing things to do in Amsterdam, keep reading!

Best Outdoor Things to Do in Amsterdam

1. take a canal cruise.

Kicking things off with an excursion you can’t miss, a cruise around some of Amsterdam’s 165 canals is usually everyone’s first stop when they touch down in the Dutch capital.

As gorgeous as the city looks from the canal-side walkways, there’s something magical about exploring the area from the water. Winding through the narrow canals, ducking under tiny bridges, and admiring the architecture, a cruise is a pretty unparalleled introduction to Amsterdam.

When it comes to canal cruises in Amsterdam, you’ll have a myriad of options. To save you from going through them all, here are my top picks:

Amsterdam: City Canal Cruise – Have your cameras ready as you sail past 17th-century canal houses and fleets of busy cyclists during this 75-minute tour. You’ll get an insight into Amsterdam’s eventful history through the onboard audio guide, which is available in 19 languages.

Amsterdam: Classic Boat Cruise with Cheese & Wine Option – This really is as good as it sounds! Take the basic package, and you’ll cruise by spots like the Skinny Bridge and Red Light District, or add on unlimited cheese and wine or beer to level up your journey!

Amsterdam: Evening Canal Cruise – Watch Amsterdam come to life when the sun goes down on this romantic evening hour-and-a-half boat tour, where you’ll see the likes of A’DAM Tower alight under the stars and discover hidden pockets of the city.

Read Next: 16 Best Canal Cruises in Amsterdam You Can’t Go Wrong With

2. Rent a bike and cycle around the city

When in Amsterdam, do as the locals do! Provided you’ve mentally prepared for the jam-packed streets, of course.

In a city famed for its cycling culture, it’s no surprise that many tourists want to try their hand at making their way around on two wheels, but it’s not for the faint-hearted.

Though there’s plenty of excellent cycling infrastructure, bikers in Amsterdam are known for being super-speedy and ruthless at times, so make sure you’re confident in your bike handling skills before taking to the bike lanes.

You’ll come across dozens of bike rental stores around the city, or you can join a cycling tour where you’ll be in safe hands traveling as a group.

I highly recommend this Guided Bike Tour of Central Amsterdam , where you’ll zip through the city in groups of 15 people or less over the space of three hours.

3. Stroll around Vondelpark

From an often chaotic Amsterdam experience to something much more laid-back, the lush Vondelpark will be a place to catch your breath after a few hours of cycling or wandering the lively streets. 

Vondelpark is the city’s largest urban park and is at the top of the best places to visit in Amsterdam to see another side of the capital. 

In fact, if you’re keen to rent a bike but don’t want to face the notoriously hectic bike lanes, Vondelpark is an excellent place for a leisurely cycle.

Whether you choose to cycle or walk, you’ll love getting some peace and quiet in the city’s backyard. Better yet, grab a coffee from any of the park’s cafes, bring some snacks, and have a lake-side picnic. 

If you’re like me and love all things pretty and colorful, stroll over to the northwest of the park, where you’ll see the rose garden filled with more than 70 beautiful varieties.

4. Take in the views from the A’DAM Lookout

For the finest views in all of Amsterdam, the A’DAM Lookout is the place to go. Not only can you take in unspoiled vistas of the canals, city center, and busy port, but you can do so from Europe’s highest swing.

If this has your adrenaline flowing, up the ante and experience the Amsterdam VR rollercoaster ride, where you’ll feel like you’re zooming past all the iconic sites at high speeds.

As if all of these activities weren’t enough, A’DAM Lookout transforms into a music venue with live DJ sets all evening during the summer. At the same time, you can also get a bite at their panoramic bar and restaurant if you fancy. 

Entry tickets also grant you access to their interactive exhibition and fascinating audio tour, retelling the story of Amsterdam’s past.

Entry tickets can start from as low as €14.50 when you purchase them online , or you can take your pick from their bundles featuring the swing, VR ride, and a meal.

5. Participate in a guided walking tour

Walking tours have become my go-to when I have landed in a new city for the first time, as it’s such a fantastic way to find your bearings while getting a sense of the local area.

In a city as pedestrian-friendly as Amsterdam, a walking tour allows you to explore the narrow streets and laneways you’d miss out on with buses and private transfers. 

Most tours last for around two or three hours, stopping by many of the highlights that are a must for an Amsterdam visit, including the Jewish Quarter and the Torenslius Bridge.

Another reason why I have become so fond of these tours is because of the amazing guides that run them! It’s the best opportunity to ask questions, meet fellow travelers, and dive deep into the culture.

SANDEMANs NEW Amsterdam are some of the best in the business, offering outings in English or Spanish. Each tour is free of charge, though it’s important to remember to give a tip to show some appreciation to your guide.

Read Next: 3 Days in Amsterdam: The Ultimate Amsterdam Itinerary

Best Indoor Things to Do in Amsterdam

6. visit the rijksmuseum.

This time, we’re heading indoors to Amsterdam’s most renowned cultural hub, which I’m confident you’ve heard about before – the Rijksmuseum .

Even though this museum celebrates the history of The Netherlands, many people flock here to catch a glimpse of the works of some of the nation’s most acclaimed artists, from Vincent Van Gogh to Rembrandt van Rijn.

The Rijksmuseum is the home of paintings many of you’ll recognize, with the most prized pieces including Rembrandt’s The Night Watch, Johannes Vermeer’s The Milkmaid, and Van Gogh’s self-portrait.

However, you’ll find over 6,000 artworks here, so you will definitely need at least a couple of hours to check out as much as possible.

You don’t need to be an art devotee to appreciate this spectacular museum, but if you’re somewhat of a connoisseur, you can spend hours here examining and making sense of the paintings, sculptures, and ornaments.

As visiting the Rijksmuseum is one of the most popular things to do in Amsterdam, it’s worth booking your tickets in advance to avoid the long lines.

7. Explore the Anne Frank House

The heartwrenching but compelling tale of Anne Frank is brought to life in Amsterdam’s Anne Frank House.

You can travel back through time and explore the secret annex where she wrote her iconic diary that tells the tale of how her family hid from Nazi forces for over two years during the Second World War. 

To ensure you can see the museum’s collection of original items, photos, and videos, you’ll need to secure your tickets weeks before your trip to Amsterdam, as tickets infamously sell out over a month in advance.

Every Tuesday, the tickets go on sale for the upcoming six weeks on the Anne Frank House official site , where you can get an adult ticket for €16.

8. Enjoy art at the Van Gogh Museum

If the Rijksmuseum left a lasting impression on you, the Van Gogh Museum should be next on your list. Anyone visiting on a bit of a time crunch will be glad to know that the two museums are just minutes apart. 

As well as hundreds of paintings and drawings from the Dutch artist himself, thousands of pieces from Van Gogh’s contemporaries call this extensive gallery home. This includes mesmerizing Japanese and French prints Van Gogh collected during the 19th century.

Similar to the Anne Frank House, tickets to the Van Gogh Museum are usually in high demand and sell out really far in advance. You’ll have to book your tickets at least a month prior to your visit, so make sure to keep your eye on the website once you have your travel dates.

9. Discover the Stedelijk Museum

Is contemporary art more your vibe? The Stedelijk Museum’s 90,000-piece collection of paintings, sculptures, and furniture is sure to keep you enthralled.

Only around 500 pieces are displayed at a time as the museum rotates the artworks they showcase. In just one visit, you can cast your eyes on late 19th-century paintings, Art Deco furniture, and modern drawings.

Some of the artists you can expect to feature include the likes of Piet Mondrian, Andy Warhol, and Lucio Fontana. 

Art buffs can easily explore the Stedelijk Museum on the same day as the Rijksmuseum and the Van Gogh Museum, as these three spots, which together make up Amsterdam’s most beloved art galleries, are all within the Museum Square.

Buy your tickets on the day or beat the lines and snap yours up for €22.50 online ahead of time.

10. Visit the Royal Palace of Amsterdam

Many visitors often don’t realize that The Netherlands is still a monarchy to this day! The Royal Palace Amsterdam is one of three palaces owned by the Dutch royals.

During your visit, you can see where King Willem-Alexander hosts state visits, prestigious dinners, and special occasions right in the heart of the city in Dam Square.

Inside, you can head to the jaw-dropping, marble-clad Citizen’s Hall, which was constructed when the palace was initially designed as Amsterdam’s town hall. Even the floors are magnificent here, showcasing some of the world’s largest maps.

Entry fees start from €12.50 for adults, though you can upgrade to a tour package from €95. This palace is open most days, but double-check for any upcoming royal events before your visit.

11. Learn at the NEMO Science Museum

When you’ve had your fill of art galleries, unleash your inner child at the NEMO Science Museum . As you amble around the Oosterdokseiland neighborhood, you won’t be able to miss the green boat-like building that plays host to this interactive, hands-on museum.

Set over five floors, this is definitely among the most fun things to do in Amsterdam if you’re looking for something entirely different from the classic tourist hotspots. It’s also the perfect place to keep the little ones amused if you’re traveling as a family.

NEMO boasts exhibitions for all things science, from how forces of nature work and the development of humankind to the explanation of natural phenomena and how massive structures are built. Both you and your kids will definitely learn a thing or two during your visit!

12. Pop into the Basilica of St. Nicholas

Another spot that’s sometimes surprisingly omitted from visitor’s itineraries is the Basilica of St. Nicholas.

As Amsterdam’s most revered Catholic church, you can expect to be blown away when you head inside. Exquisite stained glass windows, detailed murals, dimmed lighting, and high ceilings are just some of the highlights of this structure.

However, the exterior is pretty marketable, too! Designed with a range of architectural styles in mind, St. Nicholas’ Basilica blends in perfectly with the Amsterdam skyline.

Stop by between 12 and 12:30 pm or from 1 – 3 pm any day except Sunday. You’ll also enjoy free entry to the basilica too.

13. Explore Madame Tussauds

No matter how many times you visit Madame Tussauds , each trip always makes for an entertaining few hours of celebrity spotting.

Make your way to Dam Square and snap some shots of you with the often shockingly realistic wax sculptures of stars like Harry Styles, Jennifer Aniston, Beyonce, and Leonardo DiCaprio.

Something I love about the Amsterdam branch of Madame Tussauds is the variety of combination packages they have, helping you to cut the costs of some of the city’s attractions.

Both the THIS IS HOLLAND 5D flying experience, and the eerie Amsterdam Dungeon can be combined with your Madam Tussauds ticket, saving you up to almost €30.

14. Wander through the Amsterdam Dungeon

Speaking of the Amsterdam Dungeon , this is possibly the best thing to do in Amsterdam if you’re a horror movie fanatic or love a thrill.

Bring your friends along and see who can hold their nerve for the longest as your spooky guide takes you through over 500 years of Amsterdam’s most chilling past events. 

You’ll encounter plenty of unsettling characters along the way as you watch a host of talented actors take you through terrifying mazes, acquaint you with tortured ghosts, and bring the legend of the Flying Dutchman to life.

If you’re jumpy and scared easily, this might not be the activity for you! The same goes for younger guests under the age of 10.

15. Visit the Eye Filmmuseum

Whether you’re a movie guru or just enjoy visiting somewhere a little different, the Eye Filmmuseum is the center of Amsterdam’s film scene.

There really is so much to see and do here, from the museum detailing the movie-making process and production to the various cinema rooms displaying Dutch and international films. 

Different filmmakers, movie styles, and aspects of cinemas are the subject of many of the rotating exhibitions and programs, though they also have some permanent fixtures.

An absolute must during your visit is to create your own flipbook, which is so much fun to do with your loved ones and costs less than €7 to buy. Select the exhibition you want to see and reserve your spot online.

16. Check out the Moco Museum

I don’t claim to be an art expert, but I have found the Moco Museum to be absolutely brilliant, and it definitely needs to have a space in your Amsterdam to-do list.

Exhibiting modern art from a mix of established artists and up-and-coming talent, the Moco Museum is filled with weird and wonderful masterpieces that are both aesthetically pleasing and thought-provoking.

Everything from dizzying optical illusions to contemporary photography features in this small but eye-catching museum, where the works of artists like Banksy sit alongside pieces by undiscovered creators.

Each entry pass includes an informative audio guide to give you some background and food for thought about each exhibition.

17. Shop at Magna Plaza

You’d easily be fooled into thinking this sublime neo-Gothic structure was an old-world five-star hotel or government building rather than a shopping center.

Magna Plaza has got to be one of the prettiest malls in the world, with some incredible Romanesque arches and a glass dome roof making the inside as impressive as the exterior.

Originally constructed as a post office, Magna Plaza is now home to an eclectic mix of stores, ranging from international brands like Mango to Dutch chains like Sissy Boy and quirky cheesemongers and candle shops.

Even if you don’t feel like you’re in need of some retail therapy (or simply have no room left in your suitcase!), a stop at Magna Plaza is totally worth it to admire the beauty of this historic building.

Best Foodie Things to Do in Amsterdam

18. try the famous stroopwafels.

What better way to soak up the culture in a new country than to tuck into some native dishes, or desserts in this case.

A sweet and chewy stroopwafel should be a first on your foodie Amsterdam bucket list! The name itself translates to syrup waffle, which sums up these treats pretty well.

Made from two thin layers of sweet dough with a caramel filling cementing them together, stroopwafels are available in shops, cafes, and restaurants all over Amsterdam.

However, there are two spots that I have a particular soft spot for.

Van Wonderen Stroopwafels – Anyone who has seen stroopwafels on Instagram was probably looking at Van Wonderen’s offerings! As the busiest spot in town, you’ll likely have to queue to get your hands on their marshmallow-topped stroopwafels.

Melly’s StroopWafels – The place to go for reasonably priced stroopwafels, this cozy store serves up freshly baked goods with your choice of toppings, including Smarties, Oreo, Lotus, and nuts, to name a few.

19. Taste local specialties at Foodhallen

Amsterdam’s famous Foodhallen would give any food court a run for its money. First-time visitors should head straight to De Ballenbar, an ever-busy stand where a Michelin-star chef and his team prepare their own take on bitterballs, a type of Dutch meatball.

These breaded meatballs are traditionally filled with beef, but De Ballenbar offers patrons unique, drool-worthy fillings like shrimp and truffle. 

After you’ve stocked up on bitter balls, you’ll have your pick for 19 other stands if you’re still feeling peckish. Choosing where to eat is always an arduous task here, as you’ll be torn between healthy Mexican eats, Asian street food, and fresh sushi.

20. Attend a food tour 

For a more in-depth introduction to Dutch cuisine, a food tour will give you plenty of opportunities to taste some of the finest dishes The Netherlands has to offer.

Here are a couple of tried and tested culinary adventures!

Jordaan District Local Food Walking Tour – Jordaan has made a name for itself as a foodie haven for many years now, and this tour takes you to six eateries in the neighborhood over three hours. Your guide will be a fountain of knowledge about traditional eats and the local history.

Private Food Tour with a Local – Go restaurant hopping with your expert local guide in the lively Pijp district, where you and your travel buddies can munch on a mixture of ten different local food and drink offerings on your own private excursion.

Food Lovers Walking Tour with Tastings – Sightseeing has never tasted so good! Learn about the Royal Palace and Flower Market as you feast on eight Dutch specialties, with the likes of crispy Dutch fries and apple tarts on the menu.

21. Cheese And Wine Tasting

Is there ever a bad time for wine and cheese? As the birthplace of Gouda and Edam varieties, the Dutch certainly know what they’re talking about when it comes to cheese.

They also know a thing or two about wine, as you’ll quickly learn throughout this tasting experience . 

Over the course of an hour, you’ll become well-versed in the best cheese and wine pairings. Each tasting provides guests with five types of cheese, accompanied by three glasses of wine.

When you’ve had your fair share of both, you’ll receive a 10% discount for in-store purchases, where you can search for the ultimate souvenir.

22. Indulge in a delicious brunch

You don’t have to visit on a Sunday to experience a tasty Amsterdam-style brunch!

Brunch has become an increasingly popular concept in the city over the last few years, with new spots regularly popping up while many long-standing haunts have also added the mid-morning meal to their menus. 

There are so many trendy spots scattered around Amsterdam, but you’ll find some of my go-to’s below.

Bakers & Roasters – With two locations in the city, you’re never too far from Bakers & Roasters’ brunch, served every day of the week. The team here is all about ethically sourced ingredients, which go into their breakfast burritos, eggs benedict, and pancake stacks. 

Coffee & Coconuts – The rustic wooden furniture and red brick walls have made this place one of the coolest brunch spots in town. Avocado toast and coconut pancakes are served alongside their specialty coffee.

Omelegg – After trying their delectable brunch dishes, you’ll understand why Omelegg’s two branches are always packed! As the name suggests, this spot is all about omelets, serving varieties like chicken and pesto, halloumi, and chorizo. 

Read Next: 14 Best Breakfast Places in Amsterdam You Have to Try

23. Have dinner on a cruise

Make your dinner plans a bit more special with an evening meal onboard a canal cruise.

Seeing the center of Amsterdam light up after dark from your boat is just magical! Couple it with a hearty meal, and you’ve got yourself a night to remember. 

Take a look through the dinner cruises below to start planning your night on the canal.

Dinner Cruise with 4-Course Menu – For something upmarket, I think this tour will fit the bill. As you begin your meal, which is available with meat, fish, or vegetarian dishes, your guide will talk you through the landmarks you pass along the way. Beer, wine, and soft drinks are also included.

Evening Canal Cruise with Pizza and Drinks – A much more casual affair, this cruise offers guests their choice of one of five pizzas and two beers, wines, or soft drinks. On a sunny summer evening, there’s no better place to be in Amsterdam!

Private BBQ Cruise with Personal Chef & Drinks – Are you heading to Amsterdam with your pals? You’re going to love this! For two hours, you can rent out a private boat with unlimited drinks, where you’ll have your pick of BBQ classics like steaks, burgers, and skewers, each of which has a veggie alternative. 

24. Visit the Heineken Experience

It wouldn’t be a list of the best things to do in Amsterdam without mentioning the Heineken Experience .

Avid Heineken drinkers will no doubt have plans to visit this iconic former brewery. Even if beer isn’t your thing, don’t let this stop you from joining in on one of these interactive tours, which are a lot of fun.

The tours take place in Heineken’s former brewery, where the world-famous beer was produced up until the late 1980s. 

For 90 minutes, you’ll explore the site where the lager was first created, get an insight into the brewing process, and taste two glasses of the most exceptional Heineken you’ll ever try.

Prices for this outing start from €23, but you can add access to a rooftop bar or canal cruise for an extra fee. 

25. Head out on a guided beer or prosecco bike tour

It’s safe to say that the title of this tour speaks for itself. When you’re considering what to do in Amsterdam, it’s unlikely that a boozy bike trip will initially spring to mind! However, these fun-filled tours are guaranteed to keep you and your gang entertained.

For around an hour and a half, your group will peddle their way through the streets of Amsterdam while working through 20 liters of beer or a bottle of Prosecco each. 

Better yet, you can have a mix of both during the beers and bubbles experience if you’re having trouble deciding.

Each tour usually can cater for up to six passengers, excluding your guide, who can take over the peddling when you’ve had one too many Proseccos.

26. Board the Pancake Boat Cruise

For something more low-key, the Pancake Boat Cruise is an excellent family-friendly activity that combines sightseeing and delicious grub.

This boat trip will take you along Amsterdam’s River IJ, which is one of the few cruises that doesn’t run along the canals. From here, you’ll be able to spot sites like the A’DAM Lookout and the Eye Filmmuseum.

Now, onto the main event, the Dutch pancakes! Did I mention that these are all-you-can-eat pancakes? You heard that right! You’ll spend your cruise snacking on these divine traditional desserts, which you can pair with your choice of fruits, jams, cheese, and ham.

Kids can spend time in the onboard playground area when they’re not stocking up on pancakes. 

Best Free Things to Do in Amsterdam

27. stroll around the canals.

Some of the best things to do in Amsterdam are completely free of charge.

Wandering around the seemingly endless canals is what the city’s all about, and you could easily spend an afternoon here watching cruises sail by, admiring the historic houses, and chilling out with coffee along the banks.

With so many canals running through Amsterdam, you’ll want to prioritize which ones you want to visit, as stopping by them all would be a challenging feat.

You can’t miss Prisengracht, Herengracht, Keizersgracht, and Kloveniersburgwal, but you should also consider adding Groenburgwal, Brouwersgracht, and Singel to your itinerary.

28. Visit Albert Cuyp Market

Europe’s largest day market lies right in the heart of Amsterdam. Situated in the de Pijp neighborhood, the Albert Cuyp Market plays host to over 260 stalls and has become as popular with tourists as it is with locals. 

You’ll likely hear people saying that anything you could ever need can be found at the Albert Cuyp Market, and they’re not lying! Clothes, jewelry, fresh vegetables, cheese, flowers, handbags, and reading glasses are just a fraction of the goods you can pick up here.

Of course, it’s not a free activity if you decide to purchase something, but many visitors come here just to see the market in action and take in the sights and smells of this bustling part of town.

29. People-watch at Dam Square

As well as being home to the Royal Palace and Madame Tussauds, Dam Square is also a marvelous place to do some people-watching.

Perch yourself on a bench or join the groups of other people who have gathered on the steps and simply watch the world go by! Whether you’re looking to save some cash or just want to rest your feet after a day of explorations, Dam Square is your best bet for an easygoing afternoon.

The National Monument is also found in Dam Square and is free to visit. This towering white stone structure was built in the 1950s to commemorate those who lost their lives fighting for The Netherlands in wars and conflicts.

30. Explore the Floating Flower Market

As the world’s only floating flower market, this unique bazaar is a must-do if you’re strolling along the Singel Canal.

Once you step inside the houseboats comprising this quirky marketplace, you’ll be treated to an impossibly beautiful and ultra-colorful array of flowers and other plants.

The main attraction is undoubtedly the storefronts covered with gorgeous tulips in every color, which are even more majestic if you visit in spring when they’ll be in full bloom.

Daffodils, roses, orchids, and numerous other flowers are also on display here, and the vibrant color scheme extends to the souvenirs. Magnets, clogs, and trinkets are on sale in every color under the sun.

31. Walk through the Red Light District 

Amsterdam has become well-known for quite a number of things, one of them being the infamous Red Light District.

You wouldn’t be alone in assuming that an area famed for its sex trade is a seedy and dangerous neighborhood that’s best to avoid, but the Red Light District is a lot safer and friendlier than you’d imagine.

During the daytime, the area doesn’t look too dissimilar from any other narrow street in the city, but at night, you’ll notice tons of packed bars, busy streets, and neon red lights everywhere you look.

Once you abide by the rules and refrain from taking pictures of sex workers, you can stroll through the area hassle-free. 

A couple of interesting Red Light District tours are on offer to get a better understanding of the district, though this would mean you’re no longer visiting for free.

32. Snap a picture at the Damrak Canal Houses

You might find your camera roll overflowing after your trip to Amsterdam, as the city really is as picture-perfect as you’d imagine. One spot that you’ll have to capture the perfect shot of is the view of the Damrak Canal Houses.

These famously lopsided houses have become some of the most photographed canal houses in the city, and finding them is also super straightforward.

As you leave the Central Train Station, make a slight left and head down Damrak Street for just over 400 meters (0.25 miles), and you’ll soon be greeted by these quirky houses on your left. You’ll arrive at a great vantage point for your Instagram-worthy photos from here!

Best Day Trips from Amsterdam 

33. keukenhof.

Would you believe me if I told you that Keukenhof, aptly nicknamed the Garden of Europe, was only a 30-minute drive from the center of Amsterdam?

Those old-school windmills, endless fields, and immaculate gardens filled with tulips that Holland is renowned for are much easier to reach from the capital than you’d expect. 

As these gardens are only open for around eight weeks of the year, you’ll need to plan your visit between March and May.

You have a couple of options to get here. The quickest way to reach Keukenhof is by car, but taxis can be costly, so it may work out cheaper to get a rental car and make your own way there. 

Lots of tour companies run shuttle buses from Central Station, which is a more budget-friendly alternative. 

For a fuss-free experience, the Keukenhof & Windmill Village Guided Tour will take care of your transport, entry ticket, and guided tour. This particular day trip also allows you to see traditional clogs being crafted and even includes a cheese tasting.

34. Zaanse Schans

Another picturesque area that seems like a world away from Amsterdam is Zaanse Schans, a stunning neighborhood in the town of Zaandam.

You’ll be transported back to the 19th century as you wander past colorful wooden houses and windmills, many of which were actually relocated here from other towns nearby towns.

Zaanse Schans is reachable by car in less than 20 minutes, or you can hop on one of the buses from Central Station, which takes around 40 minutes. 

I recommend catching the short train to Zaandijk – Zaanse Schans and walking to the neighborhood from here. Alternatively, if you’re up for an active day, you can rent a bike and visit Zaanse Schans on two wheels!

If you are after a hassle-free experience, check out this Guided Zaanse Schans & Cheese Tasting Tour , where you’ll see the best of the area with your knowledgeable guide.

Another great option is this Zaanse Schans, Edam, Volendam & Marken Bus Tour . It’s a full-day tour that combines Zaanse Schans with trips to the adorable Volendam fishing village and the town of Edam. No prizes for guessing why Edam is so well-known!

35. Giethoorn

Giethoorn might just be the cutest village you’ll ever lay your eyes on! Narrow waterways, old-fashioned thatched-roof homes, and wooden bridges make up this car-free pocket of The Netherlands. 

Unless you’re renting a car, the best way to get to Giethoorn is by taking the train from Central Station to Zwolle train station and changing to the 70 bus from here until you reach the village center.

If you’d rather let someone else do the planning, the Giethoorn & Enclosing Dike Day Trip will tick all of your boxes, taking you past the Enclosing Dike, a dam-come-motorway on your journey to Giethoorn.

While here, you’ll go on a tranquil cruise along the water and go for a wander during your free time.

36. Volendam

The Netherlands is blessed with some of Europe’s loveliest towns and villages, and Volendam is among the best of them.

With direct links to the center of Amsterdam, you can reach Volendam in less than 25 minutes on bus 316 and enjoy the town’s delightful seafood alongside the fishing boats and multi-colored homes.

For a deep dive into Dutch culture, I think you’ll find this Marken, Volendam, and Edam Full-Day Tour to your liking. On this excursion, you’ll stop by the teeny village of Marken and get a masterclass in cheese-making in the town of Edam.

This tour also offers some add-ons for an extra special day out, such as a boat trip, windmill entry, and a clog-making demonstration.

37. Rotterdam

The Netherlands’s second most-populated city, Rotterdam, is Amsterdam’s modern and eclectic little sister, where you’ll be in awe of the bold architecture, high-rise buildings, and big-city vibe.

Exploring Rotterdam from Amsterdam is so convenient, as both the high-speed and regular trains will land you here in under an hour. 

Anyone short on time can spend an afternoon checking the cube houses, the Market Hall, and the massive harbor off their lists before returning to Amsterdam in no time.

I suggest looking into this Guided Trip to Rotterdam, Delft & The Hague for a well-rounded and fascinating day trip. After you’ve seen Rotterdam’s highlights, you’ll head to the charming city of Delft and The Hague, which the Dutch royal family and government call home.

For a European adventure, take advantage of Amsterdam’s close proximity to Belgium and spend a day in the enchanting city of Bruges.

Though Bruges is much smaller than Amsterdam, it’s a city that’s also famed for its canals and storied past. 

Amsterdam is extremely well-connected, making it possible to arrive in Bruges within three hours by train. There are also a few companies that operate buses between the two cities, and this is often a cheaper option.

If you’d rather join a guided tour, this Day Trip to Bruges from Amsterdam tour has you covered. You’ll spend some of your day visiting spots like the Grote Markt and the Belfry with your guide, as well as getting some free time.

39. Brussels 

From one captivating Belgian city to another, you won’t regret spending some of your vacation in lively Brussels.

Unless you’re joining a guided tour, I recommend taking a high-speed train from Amsterdam, which will bring you to the Belgian capital in under two hours. Catch an early departure to ensure you have ample time to visit the Grand Place, Royal Galleries, and some chocolate shops.

Brussels has so much to see and do, and this day trip will take you to all the must-see spots while also taking care of your transport. When you’ve had your fill of sightseeing, you’ll have some extra time to munch on Belgian fries and waffles or sample one of their legendary beers.

Where to stay in Amsterdam

If you’re a first-time visitor, then you’ll want to stay close to the city center, and there are plenty of options.

De Pijp is the city’s bohemian quarter and home to some of the best bars and streetside cafes. If you’re looking for something a little more upmarket, then Jordaan is an excellent option with its gorgeous 17th-century townhouses and top-class restaurants. Oud West is another charming area with leafy parks and plenty to do.

If you want to read more about the best areas to stay in the city, make sure to check out our in-depth post about  where to stay in Amsterdam . For an unforgettable stay, browse through the list of the  best Amsterdam hotels with canal views or the best luxury hotels in Amsterdam .

In case you’re in a rush, here are my top hotel recommendations for different budgets.

• Ultimate Luxury  |  Waldorf Astoria Amsterdam
• Best Views  |  Andaz Amsterdam Prinsengracht
• Rooftop Pool  |  W Amsterdam
• Mid-range  |  Hotel Mercier
• Budget  |  Conscious Hotel Westerpark

Planning a trip to Amsterdam?

Then you might want to take a look at all our other travel guides about Amsterdam. I promise, they are just as awesome as this article was!

Amsterdam hotel guides:

• Where to Stay in Amsterdam: 10 Best Areas & Hotels
• 24 Best Amsterdam Hotels with Canal Views
• 13 Best Luxury Hotels in Amsterdam for an Unforgettable City Break

Amsterdam travel guides:

• 16 Best Canal Cruises in Amsterdam You Can’t Go Wrong With
• One Day in Amsterdam: How to See the Best of Amsterdam in a Day
• The Perfect 2 Days in Amsterdam Itinerary for First Timers
• 3 Days in Amsterdam: The Perfect Amsterdam Itinerary
• How to Spend 4 Days in Amsterdam: Ultimate Itinerary for First Timers
• 14 Best Breakfast Places in Amsterdam You Have to Try

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Amsterdam’s new tourism campaign is ready to ruffle some feathers

Mar 30, 2023 • 7 min read

When visiting Amsterdam, consider greener, more socially responsible activities than wild nights in the Red Light District © Lana Iva / Shutterstock

If you’re a young British male planning a trip to Amsterdam  to “go wild,” consider yourself on notice.

As “overtourism” threatens to overwhelm the city, the Dutch capital is actively telling certain travelers not to visit via what city officials are dubbing a (rather blunt) “discouragement campaign.”

The campaign specifically targets British men aged between 18 and 35 who plan to travel to the city to drink and take drugs.

When British tourists search online for terms including "stag party Amsterdam" "pub crawl Amsterdam" or something as innocuous as "cheap hotel Amsterdam" they'll soon be greeted with a video advertisement warning them of the consequences of consuming too much alcohol or drugs or causing trouble in the city through antisocial behavior.

“Nuisance tourists” no longer welcome

"The aim of the discouragement campaign is to keep out visitors that we do not want. If we love the city, we must take action now," says deputy mayor Sofyan Mbarki in a statement. "In recent months, I have talked to many different groups: residents, businesses, experts and interest groups. From these discussions, it has become clear that… intervention is needed."

Amsterdam is one of the most popular destinations for British stag (bachelor) parties thanks to its proximity to the UK and, of course, the legalization of cannabis and brothels. These trips generally include all-night drink and drug benders and sometimes antisocial behavior, which causes a strain on daily life for residents.

While the "Stay Away" campaign is targeted at just British male tourists for now, authorities say it may be expanded later in the year to include visitors behaving badly from elsewhere in the Netherlands and other EU countries. 

From tolerate to regulate

Amsterdam hailed as a highly tolerant, liberal city, has become increasingly regulated over recent years, especially in De Wallen, better known as the Red Light District. In 2008, the number of prostitution windows was cut from 482 to 243; 100 more will soon be moved to a multi-story "erotic center" on Amsterdam's outskirts.

Critics, such as sex-worker advocate Justine le Clercq, accuse the city council of becoming increasingly conservative. "If you really want more safety for the [sex work] industry, you provide several small locations and more opportunities to work from home, just like other freelancers are allowed to do," she says.

Yet authorities say no moral judgment is involved in curbing disproportionate numbers of “men aged 18 to 35 that only come to party and use our city as a backdrop,” says city spokeswoman Carina Noordervliet.

“The streets in [Amsterdam's city center] are very small and therefore much [more] crowded than, for example, the wide public spaces in Paris, London or Berlin," she continues. "The discouragement campaign [is] targeted at a group of people who in general don't contribute to the city in a positive way.”

New measures on “feestbeest” and cannabis 

More comprehensive measures on feestbeest ("party animals" in Dutch) – pub crawls, stag parties, stagettes and so on – will prevent raucous conduct in busy inner areas like Rembrandtplein , Leidseplein and particularly the Red Light District. Further measures – such as reducing the number of Airbnb rentals, hotels and river cruises – aim to dial down tourism overall, bringing annual overnight stays from 18 million to below 10 million.

Amsterdam is also increasing measures to discourage the sale of alcohol. Already, you can't buy alcohol after 4pm between Thursday and Sunday – and the city now requires that alcohol be hidden from view or removed from stores during these hours.

In February, the city council announced it would ban people from smoking marijuana on the streets in the Red Light District  from mid-May. This is in response to complaints from residents about disruptive tourists who flood the district in the late hours and engage in antisocial behavior.

"Residents of the old town suffer a lot from mass tourism and alcohol and drug abuse in the streets," the council said in a statement. "Tourists can also attract street dealers who in turn cause crime and insecurity."

There's still plenty of fun to be had in Amsterdam. If you're going to experience the city for its dynamic culture (in both daytime and nighttime), historic architecture, forward-thinking gastronomy and pristine natural spaces, here are some tips for having a fantastic time in the Dutch capital – while being respectful of local life.

Venture outside the city center 

Amsterdam's canals offer just one perspective on a fabulously diverse urban landscape that Noordervliet, the city spokeswoman, says many visitors don't fully explore. It's true that just a short tram ride or cycling adventure away from downtown , sprawling greenery abounds in the city's wonderful parks . Explore divine lakes and meadows around the Bos forest. At Sloterpark and Westerpark , you'll find plenty of space to picnic and even go swimming.

You can also take the five-minute ferry from Centraal Station to Noord , Amsterdam's ultra-cool, up-and-coming warehouse district. Enjoy the seaside breeze while discovering street art and popping into industrial haunts like NDSM-Werf , an 84,000 sq m former shipyard hosting art galleries and restaurants.

Stay and travel green

Amsterdam is one of the world's leading cities for smart mobility. Traverse the canals aboard a kayak, pedal boat or electric craft. Many tour operators, including Those Dam Boat Guys , offer zero-emission canal tours.

Afterward, retire to a hotel with a clear green focus. The brothel-turned-boutique hostel Cocomama and local hotel chain Conscious offer organic meals, eco-friendly design and upkeep using sustainable methods and supplies. 

Support Amsterdam's "circular city" goals

A few years ago, Amsterdam announced it wanted to become the world's first " circular city ," aiming for a waste-free (or "circular") economy by 2050 using sustainable and renewable raw materials. As a visitor, you can support this by shopping locally and sustainably at vintage boutiques along the  Negen Straatjes (Nine Streets), patronizing ecologically focused designers like Mercer and Property Of , and (especially) dining at eco-conscious restaurants like  De Ceuvel , Foccaceria and Gartine . 

Seek out socially responsible initiatives

Set out for a tour or activity that enriches local life. The world's first sustainable-fashion museum, Fashion for Good , explores fast fashion's alarming impact. A percentage of ticket sales goes toward a same-named nonprofit that helps local designers become more sustainable.

With  Plastic Whale , you can directly help clean up polluted waterways by "plastic fishing" from boats made of retrieved and recycled plastic waste. Or learn about the city's lesser-known stories and social issues via Tours That Matter , which offers guided walks along such themes as colonialism and gentrification. 

Meet the locals 

You can really get to know the city on a walking tour that brings diverse Amsterdam voices to the fore. Mee in Mokum tours are led by volunteers of all ages (often, feisty grannies). Meanwhile, Rederij Lampedusa offers canal-boat tours in former refugee boats led by those who arrived during the refugee crisis.

See the Red Light District in a new light…

Scout out socially responsible initiatives in the Red Light District, such as the Condomerie , a boutique condom shop run by a safe-sex and HIV/AIDS-prevention foundation, or visit the sex-worker collective My Red Light's mini-museum about De Wallen history. Grab a pint at the De Prael craft brewery , which employs ex-prisoners and those with a history of mental illness. Or time your visit with events such as the Red Light Jazz Festival , which highlights a different side of De Wallen's culture.

…or go for a pub crawl in a different neighborhood

Amsterdam was the first city to appoint a nachtburgemeester (night mayor) to ensure that nightlife thrives even despite overcrowding. Several eclectic and lively after-dark establishments have popped up in recent years showcasing the vibrance and diversity that Amsterdam has to offer. In a revamped Noord warehouse,  Sexyland World  is an artists' hub bringing together 365 businesses and organizations that hosts everything from roller-disco nights to poetry slams. At Amsterdam Roest , you can relax at an industrial shipyard–turned–beach bar, or join thousands of other ravers enjoying the beats at Warehouse Elementenstraat .

"There's a much bigger picture of nightlife in Amsterdam than the Red Light District and other places to feel the pulse of the city," says current nightlife mayor Ramon de Lima. "Instead of closing down clubs, the creative community and municipality are finding solutions…[showing] our culture of not ignoring problems but trying to solve them together."

Respect the rules

Don't forget that illegal acts are punishable by fine and enforced by patrolling officers. Smoking cannabis is not allowed on city-center streets, nor is lighting up tobacco indoors. Photographing sex workers is highly disrespectful, not to mention illegal. If you use common sense, your visit to Amsterdam is sure to be, as the Dutch say, lekker gezellig .

Which loosely translates to "absolutely freaking awesome."

This article was first published March 2023 and updated March 2023

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40+ Amsterdam tourism statistics, numbers and trends

Updated on November 16, 2022 by Axel Hernborg

Amsterdam is the capital of the Netherlands. It is one of the most popular tourist destinations in Europe. The city has several well-reputed universities, academies, and research institutes, along with more than 40 museums, numerous theatres, and entertainment venues, and all these places make it a perfect destination to visit and live. Amsterdam is also the country’s leading cultural centre. In addition, the city is famous for its many well-preserved historic homes.

Here we will describe some of the t op trends, statistics, and facts about the Amsterdam tourism industry.

Table of contents

• 1 Covid-19 and the tourism industry
• 2 Pre- and Post-pandemic Statistics
• 3 Contribution of tourism in Amsterdam
• 4 Tourism Industry Insight
• 5 Other tourist-related trends and facts
• 6 References

Covid-19 and the tourism industry

Amsterdam’s tourism industry has been hit hard by the pandemic since the beginning in mid-March when the Netherlands went into semi-lockdown to combat the covid-19 pandemic. Tourism vanished from Amsterdam almost overnight. A social and economic crisis has hit the country and its capital hard. But for residents of Amsterdam’s historic city centre, there is a clear silver lining : temporary relief from the burden of over-tourism.

No doubt, the cause of this crisis was very sad, but for residents, it was a blessing in disguise, because the city was facing over tourism before this pandemic. Due to a lack of tourists, many Amsterdammers were reminded of a time when the city, first and foremost, was a place to live, and n ot to consume or play tourist. However, city officials have been using such strategies and policies to create a more sustainable tourism industry since the time after the pandemic.

Pre- and Post-pandemic Statistics

• As early as 2014, Amsterdam stopped promoting itself as a destination in new markets overseas.
• Instead, the city’s marketing organization worked to guide and manage all of the visitors who showed up in the city.
• Before the pandemic , the council adopted a string of tough measures to get a handle on tourism problems including a ban on guided tours of the Red Light District ; a ban on new hotels in the city centre ; an increase in the tourist tax ; and a ban on new shops that cater to tourists.
• Tourist tax was raised to €3 ( US $ 3,38 ) per person per night , in addition to a 7% hotel tax per room, and tours of the red-light district were banned.
• New shops catering solely to international visitors, such as those selling wooden tulips and vacuum-packed cheeses were also forbidden.
• Businesses in the red-light district have reported revenue losses of up to 90%.
• Hotel occupancy rates decreased from 81% in March 2019, to 41.2% in March 2020 .
• In 2019, a record-breaking 21.7 million people visited Amsterdam , a city with a population of about 870,000.
• To revitalize neighbourhoods dominated by cut-price tourism, the council was pushing ahead with a ban on holiday rentals in three areas, including the red-light district, starting from July 1st, 2020.
• City officials are trying to create a more sustainable tourism industry that doesn’t harm the liveability of the city, and that takes into account the needs of residents and locals.
• Sustainability plans include creating environmentally friendly mobility solutions, establishing an effective waste-management plan, establishing a crowd management system to control busy places, etc.
• Amsterdam&Partners created local deals to encourage residents to explore their city safely, which helped support the reopening of businesses and the cultural sector.
• Nationally, the Dutch tourism board NBTC is focusing on encouraging tourists to visit lesser-known, but equally beautiful, parts of the Netherlands, an aim that was outlined in its Perspective 2030 report in 2018.
• Part of the agenda is also to inspire Dutch people to travel domestically which forms part of NBTC’s plan to stimulate an industry revival and salvage the summer holidays.

Contribution of tourism in Amsterdam

• According to a study by SEO Economic Bureau, tourism in Amsterdam is growing faster and it contributes 2.7 billion euros to the prosperity of the Dutch capital,
• Amsterdam receives about 18 million visitors per year .
• On average each visitor spends 242 euros per visit , that’s a total of about 6.3 billion euros.
• After costs are deducted, an amount of 2.7 billion euros is left that contributes to the prosperity of the city.
• This money goes into the wallets of retailers, tourism companies, and their employees – who in turn use money in other stores, cafes and restaurants, keeping the money moving through Amsterdam.
• Tourism accounts for around 4.5% of the Amsterdam economy .
• Since 2007, jobs in Amsterdam’s tourism sector increased by around 33% to 61,000 around 11% of the total jobs in the city .
• 75% of these jobs are for 12 hours per week or more.
• As of 2018, there were  69,195 jobs in the tourism industry in Amsterdam.
• This is an increase from the 65,609 jobs reached in 2017 and the highest number reached since 2010.
• In 2019, the Amsterdam tourism sector accounted for 69,424 job s.
• In Amsterdam, 1 out of 9 jobs in Amsterdam is in the tourism sector .
• Almost four out of ten tourists that travelled to the Netherlands in 2017 visited Amsterdam.

Tourism Industry Insight

• Amsterdam has joined more than 20 other European cities to advocate stricter rules on vacation-rental platforms at the European Commission and in the European Parliament.
• Amsterdam is investing thousands of euros in attracting tourists but “the right kind of tourists”.
• In the first campaign for 2021, the city has allocated a €100,000 fund to attract tourists interested in visiting the city by advertising the city’s street art ; the over-100-meters A’DAM Tower’s hydraulic swing which is the highest swing in Europe and the city encourages tourists to fish for plastic to clean up canals.
• City councillors have welcomed the goal of establishing respectful tourism in Amsterdam while increasing policing and on-the-spot fines for inappropriate behaviour.
• According to Dennis Boutkan, the PvdA Labour party councillor, this goal aligns with the city’s vision that “visitors are welcome but not at any price”.

Other tourist-related trends and facts

• Cannabis joints may be legal in Amsterdam, but smoking tobacco has been banned in cafes and restaurants since 2008.
• People are also prohibited from smoking in all trains, stations, and waiting areas. If anyone is caught by authorities, he/she is expected to pay a fine of €25 or more.
• There are more than 2,500 houseboats in Amsterdam, many of which visitors can stay in instead of a typical hotel.
• The Rijksmuseum holds more than 8,000 art and historical objects on display. Yearly, 2+ million people explore it, making it the Netherlands’ most visited museum.
• The Amsterdam Flower Market ( Bloemenmarkt ) is the only floating flower market in the world, and visitors can explore the most fragrant and vibrant place in the Dutch capital Monday through Saturday.
• Albert Cuypmarkt is the largest outdoor market in Europe where visitors can find anything from exotic fruits, flowers, and fish to books, leather goods, and clothing.
• Amsterdam is the only city in the world with a medieval centre that is a Red Light District.
• One of the most popular things to do in Amsterdam is to go on a canal cruise. More than 3 million passengers cruise the waters each year.
• Amsterdam also has more bridges than Venice. There are only around 400 bridges in Venice, but Amsterdam has 1281 bridges.
• Another unique attraction on the Amsterdam waterways is a catboat, De Poezenboot – La Barca dei Gatti. This is an animal shelter and a gift shop where visitors can adopt a cat.
• Amsterdam is rated as the second most bike-friendly city in the world. Copenhagen, Denmark is the first.
• Visitors who are looking for a coffee and pastry should visit a koffiehuis, not a coffee shop. In Amsterdam, a coffee shop for cannabis, while a koffiehuis is to go for a morning dose of caffeine.
• It is illegal to enter a coffee shop in Amsterdam for youngsters under 18 years of age.
• The Netherlands is known for its many varieties of delicious cheese. Famous cheeses originating in the Netherlands include Old Amsterdam, Edam and Gouda.
• “ Amsterdam Holland Pass ” is a pre-paid city pass and discount card allowing free access to many top museums, attractions, activities and city sightseeing in Amsterdam and other major cities in the Netherlands.
• The “ I Amsterdam City Card ” is the “ official ” city pre-paid pass and discount card allowing free access to many top museums. Furthermore, it gives discounts on attractions and activities in Amsterdam.
• A separate free public transport ticket is included to use the public transport system in Amsterdam.
• Combination Deal is a unique way to save money on many top museums and attractions in Amsterdam and even more throughout the Netherlands. So the more tickets visitors combine, the more money they can save.
• The ‘Museumkaart’ is a personal museum pass, valid for one year for Dutch residents in more than 350 museums in the Netherlands but now for tourists, the temporary Museumcard is only admissible with 5 museum visits for a maximum of 31 days.
• Visitors can enjoy a live virtual webcam tour around Amsterdam by viewing top-rated streaming live Amsterdam webcams.

https://www.planetware.com/tourist-attractions-/amsterdam-nl-nh-amst.htm

https://www.dw.com/en/coronavirus-a-fresh-start-for-amsterdam-tourism/a-53855534

https://www.nytimes.com/2021/03/31/travel/amsterdam-tourism-post-pandemic.html

https://nltimes.nl/2017/10/20/tourism-brings-eu27-billion-amsterdam

https://www.statista.com/statistics/954542/employment-in-the-tourism-industry-in-amsterdam-the-netherlands/

https://toursinamsterdam.com/tourism-in-the-netherlands/

https://www.schengenvisainfo.com/news/amsterdam-to-launch-campaign-for-respectful-tourism/

https://www.hotels.com/go/netherlands/things-to-know-amsterdam

https://www.jonesaroundtheworld.com/facts-about-amsterdam/

https://www.funfactsabout.com/fun-facts-about-amsterdam/

https://www.amsterdamtourist.info/tips/amsterdamdiscount-cards/

https://www.amsterdamtourist.info/amsterdam-webcam-directory/

Hello! I am Axel, tripplo.com’s travel savings, deals and discounts expert and founder. I have been in the travel deals and discounts industry for almost a decade now. It’s me who publish and update most of the content and discounts on tripplo.com! I also have a podcast in which I share valuable information about how to get the best travel deals and discounts.

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Amsterdam’s ‘Stay Away’ Ads Didn’t Deter Partiers. Now What?

Dawit Habtemariam , Skift

November 29th, 2023 at 2:06 PM EST

Amsterdam is struggling to shake off its historic image of the city where everything goes.

Dawit Habtemariam

Amsterdam’s “ Stay Away “ campaign hasn’t discouraged reckless tourists, according to a letter on Tuesday from the Mayor to the city council.

“The campaign results show that the approach of the campaign partly adjusts the image of the city but does not yet lead to a direct decrease in the attractiveness of the city for party tourists from the UK,” wrote Amsterdam Mayor Femke Halsema.

Launched in March, “Stay Away” aimed to discourage male partiers from the UK between the ages of 18 and 35. Ads focused on consequences for going wild, such as fines, arrests, and hospitalizations.

The message didn’t get through.

“The alcohol ban, smoking ban, early closing times of catering establishments, [bans against] sleeping in cars and urinating in public, etc., are unknown to a large part of the target group,” said Halsema.

Many tourists still view Amsterdam as a place to let loose.

“Among the target group of party tourists, there is still a strong image of Amsterdam as a city where everything is allowed, including drug use, debauchery, and crossing boundaries,” said Halsema.

Overtourism has been a headache for Amsterdam residents. One longtime local told Skift in March that their quality of life has suffered from overcrowding, road incidents, and noise.

European Partiers Are Next

In early 2024, the city will launch the second phase of the campaign. It will target aspiring male partiers in the EU and the Netherlands, said Halsema. UK partiers will still be included.

City officials will conduct research into how to make the campaign more effective.

Amsterdam Tourism Board Launches New Campaign

On Wednesday, amsterdam&partners , the tourism board, unveiled a new campaign in collaboration with the city government. The campaign is focused on attracting the kind of tourist who wants to “enrich the city” and contribute “positively.”

Called “Renew your view on Amsterdam,” the campaign aims to rectify the one-dimensional image of the city as a place where “everything goes.” It features a variety of locals from all walks of life.

Advertising channels include display programmatic and social media banners, out-of-home digital ads in public spaces, and print.

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Tags: amsterdam , europe , marketing , netherlands , overtourism , tourism , uk

Photo credit: Amsterdam's Red Light District. Matt Pictures / Unsplash

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