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One of the two priority divisions of the Lagardère group, Lagardère Travel Retail is a global leader in the Travel Retail industry, harnessing its pioneering culture to make travel more enjoyable with bespoke offers and experiences. Investing our world-class global expertise and local knowledge to bring tailor-made offers and experiences to life that benefit landlords, brands and travelers alike. We operate 5,120 stores across Travel Essentials, Duty Free & Fashion and Foodservice in airports, railway stations and other concessions in 42 countries. In 2023, we generated €6.6bn in sales (managed 100%).

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Division : Lagardère Travel Retail

Bahnhofsplatz 1 D-65189 Wiesbaden

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lagardere travel berlin

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Lagardère reinforces German presence with 10 openings at new Berlin Airport

By Andrew Pentol | Wednesday, 4 November 2020 10:32

lagardere travel berlin

The 10 Lagardère Travel Retail stores at the new Berlin Brandenburg International Airport comprise three local brands including Look54.

Lagardère Travel Retail has opened 10 Travel Essentials stores on 1 November at the new Willy Brandt Berlin Brandenburg International Airport.

As reported , the airport finally opened on 31 November following a decade of setbacks.

According to Lagardère, the openings take place in a very challenging context, but mark a new step in the company’s German development. They also reinforce Lagardère’s commitment to the Travel Essentials segment.

Spread across an area of around 865sq m, the 10 stores are split between six different brands. These comprise international concepts such as Relay, Hub Convenience and Lego and local brands Look54, Ampelmann and Departure BER.

The stores will offer a wide range of products from food-to-go and convenience to souvenirs and toys.

CHALLENGING OPENING CONDITIONS

These openings take place under challenging circumstances due to the coronavirus (Covid-19) pandemic and the new mobility and travel restrictions being implemented in Germany.

lagardere travel berlin

An interior shot of the new Lagardère Travel Retail Relay store in Berlin Brandenburg Airport.

Lagardère believes it will be some time before the airport and its newly revealed retail spaces deliver their full potential to passengers. In the meantime, hygiene and distancing measures have been enforced to ensure the highest possible level of safety and to protect staff and customers.

The openings will reinforce Lagardère Travel Retail’s position in Germany — the retailer is already present in 10 airports and 39 train stations with more than 120 stores. It operates two business lines (Travel Essentials and Foodservice) with a portfolio of well-known international and local brands such as Relay, Hub Convenience, Virgin, Coffee Fellows and Frankfurter Markthalle Foodcourt in Frankfurt Main Station.

lagardere travel berlin

Lagardère Travel Retail has opened an impressive Lego store in Berlin.

Jochen Halfmann, CEO of Lagardère Travel Retail Germany said: “We are thrilled to be able to take a next step in our development in Germany, in what remains a very challenging environment. The deterioration of the global sanitary situation, as well as the new preventive measures being enforced in the country meant the unveiling of our new stores wasn’t what we hoped for.

“We are confident, however, that the new Berlin Airport will be one of the three main German airports in the future, so we’re very pleased to be starting this journey with them.

“We are also further investing into the Travel Essentials segment because it has shown greater resilience during the crisis, by fulfilling the basic needs of travelers. Despite the difficult circumstances, we remain committed to delivering first-class support and service for our customers.”

lagardere travel berlin

The 10 Lagardère Travel Retail shops at the new Berlin Brandenburg Airport are split into six brands including Departure BER.

Of Lagardère Travel Retail’s three business lines, Travel Essentials demonstrate the greatest resilience and the fastest recovery rate.

This resilience relies on the operator’s multi-channel nature (major footprint in rail, shopping centres  and airports) and a multi-category offer which has benefitted from other stores such as restaurants being closed during lockdowns.

lagardere travel berlin

Ampelmann is another local brand which has been given a prominent space in Berlin.

The crisis has been an opportunity to reveal the essential nature of the Travel Essentials stores. In 2019, Travel Essentials represented €2.2 billion/$2.6 billion (41%) of Lagardère Travel Retail’s total sales.

Lagardère Travel Retail has been operating in Germany since 1999. It started as a pure press and book retailer, but now has a wide portfolio in Travel Essentials and Foodservice.

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  • Lagardere : Lagardère Travel Retail adds new Berlin airport to its German footprint

Paris, 2 November 2020

Lagardère Travel Retail adds new Berlin airport to its German footprint

Lagardère Travel Retail is pleased to announce it has opened 10 Travel Essentials stores on 1st November at the new Willy-Brandt Berlin Brandenburg airport. The openings take place in a very challenging context but mark a new step into the company's development in Germany and reinforces its commitment to the resilient Travel Essentials segment.

With a total area of about 865 square meters, the 10 stores are split between six different brands, combining international concepts such as Relay, Hub Convenience and Lego as well as local brands: Look54, Ampelmann and departure BER. The stores will offer a wide range of products from food-to-go and convenience to souvenirs and toys. These openings take place under extremely challenging circumstances due to the Covid-19 pandemic and the new mobility and travel restrictions being put in place in Germany. It will be some time before the airport and their newly revealed retail spaces deliver their full potential to passengers. To ensure the highest possible level of safety and protect both staff and customers, all the hygiene and distancing measures have been enforced. These openings will reinforce the position of Lagardère Travel Retail in Germany - which is already present in 10 airports and 39 train stations with more than 120 stores. In the country, the company operates two business lines, Travel Essentials and Foodservice, with a wide-range portfolio comprising of well-known international and local brands such as Relay, Hub Convenience, Virgin, Coffee Fellows and Frankfurter Markthalle Foodcourt in Frankfurt Main Station.

To comment on these openings, Jochen Halfmann, CEO of Lagardère Travel Retail Germany, said : 'We are thrilled to be able to take a next step in our development in Germany, in what remains a very challenging environment. The deterioration of the global sanitary situation as well as the new preventive measures being enforced in the country mean the unveiling of our new stores hasn't been the one we had hoped for. However, we are confident that the new Berlin airport will be in the future one of the three main airports in Germany and so we're very pleased to be starting this journey with them. We are also further investing into the Travel Essentials segment because it has shown greater resilience during the crisis, by fulfilling the basic needs of travelers. Despite the difficult circumstances, we remain committed to deliver first-class support and service for our customers. '

Of the three business lines Lagardère Travel Retail operates, Travel Essentials is the one to demonstrate the greatest resilience, and the fastest recovery rate. This resilience relies on both its multi-channel nature (major footprint in rail, shopping centres as well as in airports) and a multi-category offer which has benefitted from other stores being closed during lockdowns, such as restaurants. The crisis has been an opportunity to reveal the truly essential nature of Travel Essentials stores. In 2019, Travel Essentials represented €2.2 billion, 41% of Lagardère Travel Retail's total sales.

Lagardère Travel Retail has been operating in Germany since 1999. It started as a pure press and book retailer but today the entity has a wide portfolio in Travel Essentials and Foodservice which is highly appreciated by customers and landlords.

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Lagardère SCA published this content on 02 November 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 04 November 2020 10:50:02 UTC

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Lagardère Travel Retail unveils fresh concept for Relay stores

By Elena Dimama in Airports , Global , Latest News , Regions , Retail News , Travel essentials & convenience November 9, 2020 Comments Off on Lagardère Travel Retail unveils fresh concept for Relay stores

The new brand identity is “more customer-centric” and allows for “in-store flexibility”

lagardere travel berlin

Lagardère Travel Retail has revealed a new concept and brand identity for its Relay stores, which have shown the greatest resilience in the Covid-19 crisis, according to the company.

The new concept aims to enhance and simplify the shopping journey, featuring a new graphic identity and store design, while also being fully flexible to allow for quick adaptation of the store lay-out, merchandising and product offering.

Dedicated spaces to showcase local products are also part of the new concept in order to respond to customers’ demand for uniqueness and a sense of place.

The retailer is also introducing a new check-out experience.

lagardere travel berlin

The new Relay concept also features:

• New category universes, introduced to better highlight the product offering with flexible design and merchandising for each category that allows for categories to be switched to align to changing customer trends and passenger mix. • The Relay red storefront has been enhanced with a grey banner to introduce partner brands • Communication tools have also been integrated into to further support promotional offers and allow for product recommendation • Digital communications have been included into the concept through storefront digital animation and in-store screens

With “Travel made special”, the new Relay brand positioning aims to support the idea that for long-haul and daily commutes, the shops can offer travellers everything they need to upgrade their journeys.

lagardere travel berlin

Lagardère Travel Retail Chief Business Officer Lucio Rossetto said: “Relay is a well-known brand to travelers throughout the world, and for many it’s where the travel really starts. To maintain this emotional connection between Relay and its customers and better keep up with their needs, we needed to evolve both the concept and the brand identity.

“With the new Generation of Relay stores, we are further investing into a franchise, and a segment we believe in. Under the most challenging circumstance, Relay has demonstrated its great resilience and more importantly has managed to remain an important stop-over in passengers’ journeys.”

Travel Essentials has demonstrated the greatest resilience and the fastest recovery rate in this period of Covid-19 crisis, according to the retailer.

The resilience was attributed on the category’s multi-channel nature, with major footprint in rail, shopping centres and airports), along with a multi-category offer benefitting from other stores closed during lockdowns, such as restaurants.

“The crisis has been an opportunity to reveal the truly essential nature of Travel Essentials stores. In 2019, Travel Essentials represented €2.2 billion, 41% of Lagardère Travel Retail’s total sales,” the company added.

New-generation Relay stores have already opened in Madrid Atocha station, Nantes Atlantique airport and train station, Prague airport (7 stores) and Berlin’s new Brandensburg airport (4 stores). The new Relay concept will continue its global roll-out in 2020 and 2021, with new openings already planned in more than 7 countries across several regions (opening plan may vary depending on the sanitary context).

Tagged with: Lagardère Travel Retail Relay

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  • Lagardere : Lagardère Travel Retail adds new Berlin airport to its German footprint

Paris, 2 November 2020

Lagardère Travel Retail adds new Berlin airport to its German footprint

Lagardère Travel Retail is pleased to announce it has opened 10 Travel Essentials stores on 1st November at the new Willy-Brandt Berlin Brandenburg airport. The openings take place in a very challenging context but mark a new step into the company's development in Germany and reinforces its commitment to the resilient Travel Essentials segment.

With a total area of about 865 square meters, the 10 stores are split between six different brands, combining international concepts such as Relay, Hub Convenience and Lego as well as local brands: Look54, Ampelmann and departure BER. The stores will offer a wide range of products from food-to-go and convenience to souvenirs and toys. These openings take place under extremely challenging circumstances due to the Covid-19 pandemic and the new mobility and travel restrictions being put in place in Germany. It will be some time before the airport and their newly revealed retail spaces deliver their full potential to passengers. To ensure the highest possible level of safety and protect both staff and customers, all the hygiene and distancing measures have been enforced. These openings will reinforce the position of Lagardère Travel Retail in Germany - which is already present in 10 airports and 39 train stations with more than 120 stores. In the country, the company operates two business lines, Travel Essentials and Foodservice, with a wide-range portfolio comprising of well-known international and local brands such as Relay, Hub Convenience, Virgin, Coffee Fellows and Frankfurter Markthalle Foodcourt in Frankfurt Main Station.

To comment on these openings, Jochen Halfmann, CEO of Lagardère Travel Retail Germany, said : 'We are thrilled to be able to take a next step in our development in Germany, in what remains a very challenging environment. The deterioration of the global sanitary situation as well as the new preventive measures being enforced in the country mean the unveiling of our new stores hasn't been the one we had hoped for. However, we are confident that the new Berlin airport will be in the future one of the three main airports in Germany and so we're very pleased to be starting this journey with them. We are also further investing into the Travel Essentials segment because it has shown greater resilience during the crisis, by fulfilling the basic needs of travelers. Despite the difficult circumstances, we remain committed to deliver first-class support and service for our customers. '

Of the three business lines Lagardère Travel Retail operates, Travel Essentials is the one to demonstrate the greatest resilience, and the fastest recovery rate. This resilience relies on both its multi-channel nature (major footprint in rail, shopping centres as well as in airports) and a multi-category offer which has benefitted from other stores being closed during lockdowns, such as restaurants. The crisis has been an opportunity to reveal the truly essential nature of Travel Essentials stores. In 2019, Travel Essentials represented €2.2 billion, 41% of Lagardère Travel Retail's total sales.

Lagardère Travel Retail has been operating in Germany since 1999. It started as a pure press and book retailer but today the entity has a wide portfolio in Travel Essentials and Foodservice which is highly appreciated by customers and landlords.

Attachments

  • Original document

Lagardère SCA published this content on 02 November 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 04 November 2020 10:50:02 UTC

Latest news about Lagardère S.A.

Chart lagardère s.a..

Chart Lagardère S.A.

Company Profile

Income statement evolution, analysis / opinion.

Lagardere :  Lagardère

LAGARDERE : Lagardère: The end

June 12, 2023 at 05:48 pm

Ratings for Lagardère S.A.

Analysts' consensus, eps revisions, annual profits - rate of surprise, sector other consumer publishing.

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Lagardère Travel Retail invites Central Station passengers to Discover Berlin

lagardere travel berlin

GERMANY. Lagardère Travel Retail has opened a branch of its ‘Discover’ souvenir and gift store concept at Berlin Central Station.

The 90sq m shop is located on the station’s first floor. It is Lagardère Travel Retail’s seventh ‘Discover’ outlet and the third in Berlin, with more scheduled to be built. The product assortment and store layouts are tailored to the respective locations.

The retailer also operates Virgin, L’Occitane and two Relay units at Berlin Central Station.

“Today a fifth shop has been added,” said Lagardère Travel Retail Germany, Austria and Slovenia CEO Thomas Wiesel. “As a longtime and reliable partner we convinced Deutsche Bahn that our innovative souvenir and gift concept Discover Berlin is exactly the right match for a balanced retail portfolio at the main station.”

The Discover Berlin outlet features a number of themed areas with decorative elements showcasing famous Berlin landmarks, videos narrating the city’s history, and graffiti pictures in the style of those seen on the Berlin Wall.

The store will only stock products relating to the German capital, including classic souvenirs such as postcards and stickers along with a selection of clothing.

“We are very excited about this new high-frequented location,” said Lagardère Travel Retail Germany, Austria and Slovenia COO Travel Essentials Friederike Martens. “Here we get in touch with a large number of travellers and Berlin tourists, in order to interest them in our range of unusual and classic Berlin souvenirs.”

lagardere travel berlin

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  1. Berlin: Lagardère Travel Retail mit neuem Convenience-Konzept

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  2. Lagardère Travel Retail reveals travel essentials offer at Berlin

    lagardere travel berlin

  3. Lagardère reinforces German presence with 10 openings at new Berlin Airport

    lagardere travel berlin

  4. Lagardère Travel Retail eröffnet ersten Airport Haferkater am Flughafen

    lagardere travel berlin

  5. Lagardère Travel Retail

    lagardere travel berlin

  6. Lagardère Travel Retail Deutschland GmbH

    lagardere travel berlin

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  2. Focus Retail : Travel Retail : Innovations et Perspectives du salon TFWA

  3. #travel #wanderlust #berlin #germany #europe #berliner #funny #christmas #merrygoround

  4. Lady Galore interviews "Graschberger & Meer" in Berlin

COMMENTS

  1. Lagardère Travel Retail adds new Berlin airport to its German footprint

    Lagardère Travel Retail is pleased to announce it has opened 10 Travel Essentials stores on 1 st November at the new Willy-Brandt Berlin Brandenburg airport. The openings take place in a very challenging context but mark a new step into the company's development in Germany and reinforces its commitment to the resilient Travel Essentials segment.

  2. Lagardère Travel Retail Germany

    One of the two priority divisions of the Lagardère group, Lagardère Travel Retail is a global leader in the Travel Retail industry, harnessing its pioneering culture to make travel more enjoyable with bespoke offers and experiences. Investing our world-class global expertise and local knowledge to bring tailor-made offers and experiences to life that benefit landlords, brands and travelers ...

  3. Home

    Mehr als 5.120 Geschäfte betreibt Lagardère Travel Retail in den Business Lines Travel Essentials, Duty Free & Fashion und Foodservice, an Flughäfen und Bahnhöfen und anderen Standorten in 42 Ländern weltweit, bei einem Umsatz von 6.6 Mrd. € (2023). Weitere Informationen. 42. Länder. +5,120.

  4. Lagardère Travel Retail eröffnet ersten Airport Haferkater am Flughafen

    Mit den Stores beider Business Lines am Standort - Travel Retail und Foodservice - wurde die enge Partnerschaft zum Flughafen Berlin- Brandenburg nochmals gestärkt. Die neue und gute Partnerschaft zu Haferkater ebnet den Weg für weitere gemeinsame erfolgreiche Projekte", beschreibt Jochen Halfmann, CEO Lagardère Travel Retail Deutschland.

  5. Lagardère Travel Retail opens Very Berlin store at Berlin-Schönefeld

    GERMANY. Lagardère Travel Retail has opened a new fashion and souvenir store, Very Berlin, at Berlin-Schönefeld Airport. The 40sq m Very Berlin store, the brand's first ever, opened on 15 December and is inspired by the "Berlin way of life". The space features an industrial design with materials such as wood and steel.

  6. New Berlin Airport Unveils Vast Retail Showcase Just As ...

    At Berlin Brandenburg airport—which joins 10 other airports and 39 train stations in Germany where Lagardère Travel Retail operates—the company's 10 units cover more than 9,000 square feet ...

  7. Lagardère reinforces German presence with 10 openings at new Berlin Airport

    Lagardère Travel Retail has opened 10 Travel Essentials stores on 1 November at the new Willy Brandt Berlin Brandenburg International Airport. As reported, the airport finally opened on 31 November following a decade of setbacks. According to Lagardère, the openings take place in a very challenging context, but mark a new step in the company's

  8. Lagardere : Lagardère Travel Retail adds new Berlin airport to its

    Lagardère Travel Retail is pleased to announce it has opened 10 Travel Essentials stores on 1st November at the new Willy-Brandt Berlin Brandenburg airport. The openings take place in a very challenging context but mark a new step into the company's development in Germany and reinforces its commitment to the resilient Travel Essentials segment.

  9. About us

    About us. One of the four divisions of the Lagardère group, Lagardère Travel Retail is a pioneering global leader in the travel retail industry. Cumulating more than 160 years of experience in travel retail since the opening of the first bookstore in 1852 at Paris Gare de Lyon, we deliver new experiences for travelers every day.

  10. Lagardère Travel Retail reveals travel essentials offer at Berlin

    Lagardère Travel Retail opens ten units at the new airport, featuring international concepts such as Relay, Hub Convenience and Lego plus local brands Look54, Ampelmann and Departure BER.

  11. Lagardère launches ten new stores in Berlin

    Lagardère Travel Retail yesterday (1 November) unveiled ten Travel Essentials stores at the new Willy-Brandt Berlin Brandenburg airport in Germany.. The retailer said the openings "mark a new step into the company's development in Germany and reinforces its commitment to the resilient Travel Essentials segment", despite the challenging trading environment.

  12. Home

    A Leading Global Travel Retailer. One of the two priority divisions of the Lagardère group, Lagardère Travel Retail is a global leader in the Travel Retail industry, harnessing its pioneering culture to make travel more enjoyable with bespoke offers and experiences. Investing our world-class global expertise and local knowledge to bring ...

  13. About us

    About us. We harness our pioneering culture to make travel more enjoyable with bespoke offers and experiences. Lagardère Travel Retail aspires to weave moments of enjoyment into every passenger's journey. We transform mundane waiting times into opportunities for discovery, craft spaces that inspire wonder, and curate experiences that ...

  14. Lagardère SCA (via Public) / Lagardère Travel Retail adds new Berlin

    Lagardère Travel Retail adds new Berlin airport to its German footprint Lagardère Travel Retail is pleased to announce it has opened 10 Travel Essentials stores on 1st November at the new Willy-Brandt Berlin Brandenburg airport. The openings take place in a very challenging context but mark a new step into the company's development in Germany ...

  15. Lagardère Travel Retail unveils fresh concept for Relay stores

    In 2019, Travel Essentials represented €2.2 billion, 41% of Lagardère Travel Retail's total sales," the company added. New-generation Relay stores have already opened in Madrid Atocha station, Nantes Atlantique airport and train station, Prague airport (7 stores) and Berlin's new Brandensburg airport (4 stores).

  16. Lagardère Travel Retail to open three Tech2go stores after Frankfurt

    The Tech2go concept has already proven a success at several German airports including Berlin (above) and Düsseldorf (below) GERMANY. Lagardère Travel Retail has won the electronics tender for Gate Z Non-Schengen at Frankfurt Airport, where the retailer will introduce three Tech2go stores.

  17. The Lagardère group

    The Lagardère group. Created in 1992, Lagardère is an international group with operations in more than 40 countries worldwide. It employs some 27,000 people and generated revenue of €6,929 million in 2022. The Group focuses on two priority divisions: Lagardère Travel Retail is a leading global travel retailer, with operations in three ...

  18. Lagardere : Lagardère Travel Retail adds new Berlin airport to its

    Go back Paris, 2 November 2020 Lagardère Travel Retail adds new Berlin airport to its German footprint ...

  19. Lagardère Travel Retail

    Lagardère Travel Retail | 136.039 Follower:innen auf LinkedIn. Experience new horizons, every day | We harness our pioneering culture to make travel more enjoyable with bespoke offers and experiences. We invest our world-class global expertise and local knowledge to create value for all our stakeholders: We build and implement value-creating partnerships and environments that perfectly ...

  20. Arnaud Lagardère Elated By 'Unbelievable' Growth In Travel Retail As

    Lagardère Travel Retail has lifted its operating margin to 4.9%. Lagardère Group. The publishing division's results—where sales hit €2.8 billion—were driven by several bestselling titles ...

  21. Lagardère Travel Retail invites Central Station passengers to Discover

    Lagardère Travel Retail invites Central Station passengers to Discover Berlin by Jason Holland [email protected] Source: ©The Moodie Davitt Report [email protected] Source: ©The Moodie Davitt Report

  22. Locations

    List of our offices around the world

  23. Travel Essentials

    The Relay concept relies on 4 main strategic pillars: One-stop shop: Relay offers all of the travel essentials travelers may need all in one place. Efficient & adaptable: A seamless, versatile experience for consumers & businesses alike. Cultural awareness: Culture is a central component of Relay's DNA. Global presence: As a multi-channel and ...