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20 astonishing facts about tour manager.

Written by Miranda Carothers

Modified & Updated: 03 Mar 2024

Reviewed by Sherman Smith

Key Takeaways:

• Tour managers are like the captains of a ship, juggling multiple tasks, solving problems, and ensuring everyone’s safety on tour. They play a crucial role in creating unforgettable experiences for artists and fans alike.
• With a passion for music and exceptional organizational skills, tour managers handle everything from travel logistics to fan experiences. They are the behind-the-scenes heroes who make live performances come to life.

A Tour Manager is like the captain of a ship.

Just like a captain, a tour manager is responsible for leading and coordinating all aspects of a tour, ensuring that everything runs smoothly from start to finish. They are the go-to person for any issues or concerns that may arise during the tour.

Tour managers are multitasking experts.

They have to juggle various responsibilities such as managing logistics, coordinating transportation and accommodation, scheduling performances and promotional events, handling finances, and providing support to the artists or performers on tour. It’s no easy task, but tour managers excel at wearing multiple hats.

They are excellent problem solvers.

When unexpected challenges arise, tour managers need to think on their feet and come up with quick and effective solutions. Whether it’s dealing with travel delays, resolving conflicts within the team, or finding alternative venues for performances, tour managers are adept at finding solutions under pressure.

They have extensive knowledge of different cities and venues.

Tour managers are well-versed in the best venues, accommodations, and attractions in various cities around the world. This knowledge comes from years of experience and allows them to choose the most suitable options for the tour based on the artist’s preferences and budget.

Tour managers are responsible for ensuring the safety and well-being of everyone on tour.

From arranging secure transportation to ensuring that the venues meet safety standards, tour managers prioritize the safety of the artists, crew members, and fans. They are prepared to handle emergencies and have contingency plans in place to mitigate any risks.

They are experts at managing budgets.

Tour managers work closely with the tour’s financial team to create and adhere to a budget. They have to make strategic decisions to ensure that the tour remains profitable while still providing a memorable experience for the audience.

Tour managers constantly communicate and collaborate with various stakeholders.

They liaise with artists, promoters, venue staff, travel agencies, and crew members to coordinate all aspects of the tour. Effective communication and collaboration are key to the success of the tour.

They possess exceptional organizational skills.

From creating detailed itineraries to managing contracts and documents, tour managers are highly organized individuals. They keep track of every aspect of the tour to ensure that nothing falls through the cracks.

Tour managers are problem solvers on the road.

When unexpected issues arise during the tour, tour managers are there to tackle them head-on. From technical difficulties at the venue to logistical challenges, they find solutions to keep the show running smoothly.

They act as the bridge between the artists and the rest of the team.

Tour managers ensure that the needs and requirements of the artists are met, while also communicating and coordinating with the rest of the team. They serve as the primary point of contact and play a crucial role in maintaining harmony within the tour.

Tour managers have a vast network of industry contacts.

Years of experience in the industry have allowed tour managers to establish relationships with promoters, venue owners, travel agents, and other professionals. This network is invaluable when it comes to securing the best deals and opportunities for the tour.

They are masters of time management.

Tour managers have the challenging task of keeping the tour on schedule, ensuring that everything runs according to the planned itinerary. They are skilled at coordinating multiple activities and making sure that everyone is in the right place at the right time.

Tour managers are experts at handling travel logistics.

From booking flights and accommodations to coordinating ground transportation, tour managers take care of all the travel arrangements for the tour. They ensure that everyone reaches their destinations safely and on time.

They play a vital role in creating a positive fan experience.

Tour managers work closely with promoters and venue staff to ensure that fans have a memorable and enjoyable experience at the shows. They oversee aspects like crowd management, merchandise sales, and meet-and-greets, making sure fans leave with a smile on their faces.

Tour managers have a deep passion for music and the performing arts.

Being a tour manager is more than just a job. It requires a genuine love for music and the performing arts. Tour managers thrive on the excitement and energy of being involved in the creation and execution of live performances.

They are constantly adapting to new technologies and industry trends.

Tour managers stay updated on the latest advancements in event management software, social media strategies, and marketing techniques. They embrace new technologies and innovative approaches to enhance the tour’s success.

Tour managers are master negotiators.

Whether it’s securing sponsorship deals, negotiating contracts with venues, or managing financial agreements, tour managers have excellent negotiation skills. They are adept at getting the best deals and ensuring that everyone’s interests are protected.

They know how to handle high-pressure situations.

From dealing with demanding artists to navigating challenging tour schedules, tour managers remain calm and composed under pressure. Their ability to stay focused and composed contributes to the overall success of the tour.

Tour managers have a global perspective.

With tours taking place worldwide, tour managers have a deep appreciation for different cultures and understand the nuances of international travel. They are well-prepared to handle cultural differences and ensure a seamless experience for the touring party.

They have a crucial role in artist development.

Tour managers provide support and guidance to artists, helping them navigate the challenges of being on the road. They offer advice, ensure their well-being, and help them grow both personally and professionally throughout the tour.

In conclusion, being a tour manager is no easy task. It requires a unique set of skills, including exceptional organizational abilities, in-depth knowledge of different destinations, and excellent communication skills. Tour managers play a crucial role in ensuring the smooth running of tours and providing an unforgettable experience for travelers.From handling logistics to managing the needs and expectations of a diverse group of individuals, tour managers are the unsung heroes behind every successful trip. Their dedication, expertise, and passion for travel make them an invaluable asset in the tourism industry.So, the next time you embark on a tour, take a moment to appreciate the hard work and dedication of the tour manager who goes above and beyond to make your journey a memorable one. Their behind-the-scenes efforts truly deserve our admiration and gratitude.

1. What does a tour manager do?

A tour manager is responsible for organizing and overseeing the logistics of a tour. This includes planning itineraries, booking accommodations and transportation, coordinating with local guides and vendors, and ensuring the smooth operation of the tour.

2. How can I become a tour manager?

To become a tour manager, it’s recommended to have a bachelor’s degree in tourism, hospitality management, or a related field. Additionally, gaining practical experience through internships or working in the tourism industry can be beneficial. Developing strong communication, organizational, and problem-solving skills is also essential.

3. What qualities make a successful tour manager?

A successful tour manager possesses excellent organizational skills, attention to detail, and the ability to multitask. They are knowledgeable about different destinations, cultures, and travel regulations. Strong communication and leadership skills, as well as the ability to remain calm under pressure, are also important qualities.

4. What challenges do tour managers face?

Tour managers face various challenges, including unforeseen changes in schedules or logistics, dealing with difficult or demanding clients, and managing the expectations of a diverse group of travelers. They must also stay updated on the latest travel regulations and safety guidelines.

5. What is the role of a tour manager during emergencies?

A tour manager plays a critical role during emergencies by ensuring the safety and well-being of the group. They may need to coordinate with local authorities, arrange alternate accommodation or transportation, and provide necessary support and assistance to travelers.

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What Does a Tour Manager Do?

Find out what a Tour Manager does, how to get this job, salary information, and what it takes to succeed as a Tour Manager.

The Tour Manager serves as the linchpin in ensuring the smooth operation of tours, from planning stages through to execution. This role encompasses a broad spectrum of responsibilities, including logistical coordination, financial management, and acting as a point of contact for both the touring party and external entities. By maintaining a clear line of communication and addressing any arising issues promptly, the Tour Manager ensures that each aspect of the tour aligns with the overarching goals and expectations. Their expertise not only in planning but also in problem-solving facilitates a seamless experience for all involved, making them an indispensable part of any touring team.

Tour Manager Job Duties

• Coordinate travel logistics, including booking flights, arranging ground transportation, and securing accommodations for all tour members.
• Develop and manage the tour budget, ensuring all expenses stay within the allocated funds and handling any financial discrepancies that arise.
• Liaise with venue managers to schedule performances, negotiate contracts, and ensure technical and rider requirements are met for each show.
• Oversee the daily schedule, making sure all tour members are informed of the itinerary, soundcheck times, performance times, and any media commitments.
• Handle any emergencies or unexpected issues that arise during the tour, such as medical emergencies, equipment failures, or travel disruptions.
• Facilitate communication between the tour crew, band members, and external parties such as promoters, sponsors, and media representatives.
• Ensure the well-being of the tour group by monitoring workloads, stress levels, and interpersonal dynamics to maintain a positive and productive environment.
• Collect and manage merchandise sales at shows, including inventory tracking, sales reconciliation, and financial reporting to stakeholders.

Tour Manager Salary & Outlook

Factors influencing a Tour Manager’s salary include the size and popularity of the touring act, the complexity and duration of tours, the manager’s experience and proven success in the role, and the specific demands of the tour, such as international travel or managing large crews. Negotiation skills also play a crucial role.

• Median Annual Salary: $49,350 ($23.73/hour)
• Top 10% Annual Salary: $94,500 ($45.43/hour)

The employment of tour managers is expected to grow faster than average over the next decade.

This growth is driven by increasing global travel demand, a rising interest in unique, personalized experiences, and the expansion of the entertainment industry, requiring skilled professionals to manage tours, ensure smooth operations, and enhance visitor satisfaction across diverse cultural and geographical landscapes.

Tour Manager Job Requirements

Education: A Tour Manager typically has a diverse educational background, with many having completed some college courses, often in fields like tourism, hospitality, or business management. High school diploma holders also enter this field, leveraging subjects like geography, history, and languages. Those with Bachelor’s or Associate’s degrees usually major in travel, tourism management, or related disciplines, focusing on courses that enhance their understanding of global cultures, customer service, and logistical planning.

Experience: Tour Managers often start with varied levels of experience, ranging from none to a solid foundation of several months. Key areas of expertise include customer service, event planning, and logistics management. On-the-job training is common, allowing newcomers to learn directly from seasoned professionals. Training programs may also be available, focusing on communication skills, safety protocols, and itinerary planning. A blend of hands-on experience and formal training prepares individuals for the multifaceted responsibilities of guiding tours and ensuring guest satisfaction.

Certifications & Licenses: Certifications and licenses are not typically required for Tour Managers. However, a valid driver’s license may be necessary if driving is part of the job duties. In some regions, a Tour Guide License is required to lead tours in certain historical or protected sites. First Aid and CPR certifications are beneficial for safety reasons.

Tour Manager Skills

Itinerary Planning: Tour managers meticulously map out each step of the journey, ensuring a balance between travel logistics and engaging experiences. They coordinate transportation, accommodations, activities, and dining, while remaining adaptable to unforeseen changes or opportunities that could enhance the tour’s value.

Budget Management: Allocating funds efficiently across various aspects of a tour, from transportation to emergency expenses, is crucial for a smooth and cost-effective operation. This skill involves detailed planning and constant monitoring to adapt to unexpected changes without compromising the tour experience.

Contract Negotiation: Securing favorable terms with vendors, venues, and artists through effective negotiation ensures financial efficiency and smooth event execution. A keen eye for detail and the ability to anticipate potential challenges are essential for managing risks and maximizing opportunities.

Crisis Management: Handling unexpected events, such as sudden weather changes or health emergencies, with quick thinking and effective communication ensures minimal disruption to the itinerary. Making informed decisions under pressure is critical for protecting the travelers’ experience and the tour company’s reputation.

Artist Liaison: Smooth communication and coordination between artists and venue staff are achieved through diplomacy and problem-solving. Planning and executing all logistical aspects of the artist’s needs, from accommodation to technical requirements, are vital for a seamless performance experience.

Merchandise Logistics: Coordinating the transportation, storage, and sale of band merchandise at various tour stops requires attention to detail and organizational skills. Ensuring products are available at the right place and time maximizes revenue opportunities while minimizing logistical challenges.

Tour Manager Work Environment

A Tour Manager’s work environment is dynamic, often changing with each tour location. Their workspace is wherever the tour is, from buses and vans to hotels and backstage areas at venues. They rely heavily on mobile devices and laptops to stay organized, communicate with team members, and handle logistics.

Work hours are irregular, with evenings, weekends, and holidays being common times for events. This necessitates a flexible approach to personal time and a wardrobe that can transition from casual during travel to professional at events.

The social environment is team-oriented, with a strong emphasis on collaboration and communication. Tour Managers frequently interact with a wide range of individuals including artists, venue staff, and fans, requiring excellent interpersonal skills.

Travel is a significant component, leading to a high-paced work environment that can be both exciting and exhausting. Despite the challenges, the role offers unique experiences and opportunities for professional growth within the entertainment industry.

Advancement Prospects

Tour Managers can advance their careers by transitioning into roles with larger tour companies or artists, aiming for positions that handle more prestigious and high-profile tours. This often involves taking on international tours, which require a deeper understanding of global logistics and cultural nuances.

Another path is moving into tour planning and strategy, focusing on the design and execution of tours from a higher-level perspective. This could lead to roles such as Tour Director or even into event management, where skills in logistics, people management, and creativity are highly valued.

For those with a knack for the business side, advancing into tour production or becoming a Tour Producer offers a blend of financial planning, marketing, and operational management. This requires a strong understanding of budgeting, contract negotiation, and marketing strategies specific to the entertainment and tourism industries.

Achieving these advancements typically involves gaining extensive hands-on experience, building a robust portfolio of successful tours, and developing a deep network within the music, entertainment, and travel sectors. Demonstrating leadership, problem-solving skills, and the ability to manage complex projects under pressure are crucial.

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Tour Manager

• Roles And Responsibilities
• Work Environment
• Career Scope

Who Is A Tour Manager?

A tour manager is a person who manages, organises, plans and arranges the sight-seeing, travelling and events-related activities for a group of people that visit a foreign country. As a tour manager, it will be your responsibility that a group of tourists have a great time in a city/designated location.

For example, you may have to prepare an agenda for a group of 20 families who visit Mumbai for the first time and are looking forward to an enjoyable stay in the city. As a tour manager, you would be responsible for organising tours, travel arrangements, snacking/dining options, and keep the tourists who you might be accompanying entertained.

Roles & Responsibilities

Understanding the people who are a part of your tour on any particular day. For example, a group of families would want a different experience from a group of single couples. You must clearly understand the people well and plan accordingly.

Customising the tour according to your audience is another key responsibility of tour managers.

Planning the complete route, the dining options, the sight-seeing places, the gems of the city you are working in, and the rest stops and tourist destinations are critical. You will need to work out the entire plan in advance.

Creating an experience that appeals to the target audience is an essential part of the excursion. You will need to ensure that the particular needs of the tour group are met by your tour guide programme and plan.

Ensuring that you explain the entire plan accurately to your guests is a critical part of them having an enjoyable experience.

Making sure you’ve understood the individual needs of your guests, and carrying any medical supplies, support or equipment that will help your trip.

Communicating the tour details to your tour guests so they have a clear idea about what they are going to experience, and of any last-minute customisations that may be required.

Organising the tour and managing all aspects of it; making sure everything runs smoothly.

Taking constant care of your guests. For example, you will have to prioritise your guests’ comfort regularly checking if they need anything at all.

Ensuring the guests understand every destination and point of attraction well, so they better enjoy every experience.

Conversing with the guests to make them feel relaxed and comfortable.

Take the  Mentoria career assessment test , to find out how well-suited you are as a Tour Manager.

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What Skills Will I Need To Have To Do This Job Well?

As exciting as this sounds, there are some things you’ll need to learn to do the job right:

MANAGERIAL SKILLS

You need to have excellent management skills as there are so many moving parts that anything going wrong can move things ahead unexpectedly. For example, if a bus breaks down and you’re late to visit a particular destination by even an hour, the tourist spot may have closed for the day. This could lead to guests getting impatient and even angry. You will then need to take appropriate action to better manage the crisis.

DETAIL-ORIENTED

You have to be on top of all the activities and events that the group are to experience on a particular day. Everything from checking the weather to ensuring there are enough eatables on the bus. A detail-oriented approach will thus help. This key skill is what will separate beginners from the professionals.

LOCAL CITY KNOWLEDGE

Knowing if a particular temple or a local stage show would appeal to a guest is critical. You have to be well aware of the tiniest of details like the operational hours of a local tourist spot, nearest hygienic restaurants, popular destinations etc. You may otherwise not be able to hold your guest’s attention for long.

COMMUNICATION SKILLS

Proper communication is one of the most critical parts of the job. You need to be always on your toes, talking to your guests and be able to articulate to your guests. Poor communication or half-baked information can make it difficult for your guests to enjoy themselves.

Tour managers need to be always on to move. You need to be fit enough to be able to work long hours and walk long distances every day. Remember, it might be the first time visiting a famous landmark for your guests, but you’ll be doing it 2-3 times a day for months on end.

What Will My Workplace Look Like?

Your work life will vary, depending on where you work, your role and the scale of your job. As a tour manager, you’ll have to continually be on your toes and understand the places, events, and locations that are becoming popular with tourists. You’ll get to learn from other tour managers about how to deal with unexpected incidents, how to make sure the guests are comfortable and enjoying themselves and other aspects of a properly planned tour. If you’re a part of a larger organisation, then you’ll have sales quotas, attrition rate goals, as well as be incentivised on testimonials and/or repeat clients. The work setting will be a mix of both traditional (office and laptop) and non-traditional (long travel and sight-seeing).

What Is My Scope For Career Growth As A Tour Manager?

As a fresher, you will need to begin as an intern or in a junior position at any travel company. You will be taken through the various processes and be taught how to best plan, organise, and execute a great tour guide for your guests. You’ll also get to learn how to best travel in a domestic or foreign city, pick up key skills mentioned earlier.

After having worked for a few years in the industry, you can then move on to learning about becoming a manager in the Tours and Travels space. You may be assigned teams to lead, and you may have targets to achieve under each location or tour-setting.

You may begin with handling 10-20 people groups, or working in simple and small locations. With consistent good performance, you may get a larger group of tourists to work with and at exotic locations to work.

With the skills you’ve learned on the job, you can grow further by moving up the ladder or even starting your own tour-guide company. You can start by talking to vendors, executioners and working directly with tourist locations and events to provide discounts to your clients and share profits with the players you associate with.

Thinking of a career as a Tour Manager?  Take the Mentoria assessment test  & talk to our career counsellors to get personalized step-by-step guidance for your future career path. 

How Much Will I Get Paid?

The exact number will depend on where you’re working, your education, skill set and internship experience. We can give you a general idea. A tour manager can earn between INR 6,00,000 to 9,00,000 in India at a managerial/senior role. At the entry level, you can earn between INR 2,50,000 to 3,50,000.

Okay, I'm sold. This is amazing

STEP 1: Class XI – XII/Junior College

At this level, learning the basics of communications, commerce or management will help. A keen interest in history is also recommended.

STEP 2: Entrance Exams

Depending on the course you pick, you might have to appear for entrance exams to pursue an undergraduate degree in your chosen field and university. These courses are usually offered by private schools, sometimes in affiliation with international universities. Hence, the admission criteria may vary widely.

STEP 3: Graduate Degree

You can choose to complete your graduation in Tour Management/BSc. These are usually 3-year diplomas or degrees, which can help you build a robust network as well be great learning opportunities for you.

STEP 4: Corporate Training

You can undertake a corporate training programme under any major company’s travel admission programme, and pick up the necessary skills to impress the senior management. It’s a mix of on-the-job training and learning the bare bones of the industry, and it’s the preferred method of hiring for many travel agencies and companies.

STEP 5: Travel Often

You need to showcase your abilities as a local guide or an exotic traveller. This will require you to travel to unknown places, plan small holidays for friends and families, and even explore the depths of the city you’re working in.

STEP 6: Apply for Jobs

With an internship under your belt, and having travelled across destinations, gaining some basic experience, you can now apply for jobs. You can seek help from your peers, online websites and social media platforms to find the companies you are interested in working at. Congratulations, you are now officially a Tour Manager!

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Want To Be A Tour Manager? Here's Advice From 4 Industry Pros

Tour life. It’s something most bands dream about, but what about balancing your musical ambitions with the logistical requirements of planning and preparing for life on the road? Is it even possible for an artist to become a tour manager, too?

If you've been debating about transitioning into a tour manager, or simply want to better manage your own gigs but haven’t known where to start or the first steps to take, this article’s for you. We talked to four Tour Managers who have worked with artists such as Paramore, Breaking Benjamin, Tame Impala, the Flaming Lips, and Foxygen  to find out what really goes on once you hit the road and how you can get started.

What do tour managers actually do?

A tour manager's scope of responsibilities could be most effectively described as anything and everything under the sun of the band and tour's individual needs. He or she is the first one in the venue and the last one out. Because tour managers (TMs) bear the responsibility for the tour, it can be tough to incorporate true days off.

“ Days off are never really days off," explains freelance TM Melanie Pherson. "You are always on and available to your crew and artists.”

That's because at the center of it, TMs must understand and anticipate the needs of the artist as well as the crew. They're human organizers.

“This includes timelines, travel, personal preferences, literally understanding their mentality and how they operate on a day-to-day basis," explains John Phillips, former TM for Breaking Benjamin. "Everyone has their own preferences and needs and understanding all of them is crucial to making sure that the ship runs smoothly.”

What are some misconceptions about TM life?

For artists that want to be their own TM, it can be tough to blur the lines between their role as a bandmate and a TM. Being the TM means not only being organized and on top of everything, but it also means running a tight ship.

"Remember that tour managing is a job," warns Erin Dougherty, current tour manager for Time for Three. "A lot of new TMs get excited about being on the road and hanging out with these new friends that they forget how important professionalism is. Have fun, sure, but not more fun that you would generally have with co-workers you’re close with. People will watch what you do and how you behave, so work hard, and be professional."

There's also the misconception that tour life is glamorous. Pherson assures us that while it has its own rewards, glamour isn't one of them.  “The artists get to be fancy; you’ll be stuck in the production office trying to figure out how your runner spent so much float on laundry.”

Another misconception? That if you plan ahead, things will run smoothly. Phillips says don't count on it.

“There is always some kind of crisis, something that someone did not inform you of, or some kind of issue that will arise," he says. "Don’t panic! Everything has a viable solution in the end and if you keep your head on straight and a great outlook, you will be beyond effective.”

[ How to Be Your Own Tour Manager ]

How do you prepare for a tour?

As an artist booking your own tour, you already know that just the booking process alone can be an undertaking. But when you're also acting as the band's TM, there's a whole new set of responsibilities to consider.

“You need to know [everyone's] personal information well in advance," says Phillips. "These things include drivers license, passports, hotel preferences, etc. Think of it like having a family on the road and making sure all of your family members are always taken care of. “

How can aspiring TMs get started?

Observe everything.

Noamme Elisha, event producer and past tour manager for Tame Impala, the Flaming Lips, and currently Foxygen says she got her start by convincing a production company to hire her as a production assistant. From there, she watched and learned. Something bands and aspiring industry alike have been told more than once and for good reason.

When it comes to getting your foot in the door, there's value in jumping at an opportunity and being a keen observer of the people around you. There's also a certain amount of sacrifice and hustle that comes with the territory, at least in the beginning.

“I remember going to class at 8:00 a.m., running to the venue at noon, and spending all my day with tour and production managers while doing my classwork between sets,” says Elisha.

Melanie Pherson backs the “watch and listen” philosophy:

“Once I [was on] the bus, I watched and I listened constantly – to the crew, the management, the venue, etc. I listened to what they complained about and what they enjoyed. And I memorized the crew’s Starbucks drinks so if there was a particularly rough load in, I could perk them up around the 3:00 p.m. lull. If your crew is happy, things will go well for you .”

Trial and error

When John Phillips started out, it was a mix of timing, luck, and hard work. “It was actually very ironic,” he explains. “I was the promoter for [Breaking Benjamin] for their first show after a four-year hiatus. The band had reformed and I was asked to put together a show with seven days of leeway.

"Shortly thereafter, I was asked to become the band’s full time TM, which I was for the duration of the Dark Before Dawn tour cycle. I had been an event planner for years, so when dealing with logistics and other aspects, I felt it was a great way to go into the industry.

"A lot of what I learned was by trial and error, and I have a lot of great mentors as well in this industry . All of them were beyond helpful for me to learn the ropes and understand the touring industry.”

[ Why and How to Find the Right Mentor for Your Music Career ]

Try everything

Personally, this is my gold standard. When you're first entering the industry, it's easy to set your eye on one prize and never lose focus. And that has its benefits! But not everything you first try to accomplish will end up being a good fit, so don't be afraid to try different roles, techniques, and strategies.

“Get some time in every role so you know how to serve your entire team," suggests Melanie Pherson. " Do good work, nurture connections, and people will want to work with you. Listen more than you talk. Create and build relationships.”

What can you learn from these TM veterans?

When it comes down to it, there's a lot to learn from our predecessors, and the ones currently in the roles that we dream of occupying. The general consensus? Take your time, know what you're good at, network (seriously!), and learn as much as you can about everything you can. Work hard, and people will take notice.

Angela Mastrogiacomo is the owner of Muddy Paw Public Relations and Infectious Magazine , as well as a personal development coach . Muddy Paw works with emerging artists and growing industry talent to bring their music and product to industry tastemakers. Clients have seen placement on Noisey, Idobi, Substream, A Music Blog, Yea?, New Noise, and more.

Topics: Music Business 101 , Booking Gigs & Touring , Musician Life

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8 Keys to Becoming a Successful Tour Manager

Managing tours can be wildly difficult. It’s not for the faint of heart.

The days and nights can be long, and it’s easy to become discouraged out on the road.

But if you follow a set of guiding principles, your job will become easier, people will respect you more, your team will achieve great results, and you’ll go farther in your career.

I’ve been a tour manager for the last 12 years, and I want to share with you 8 things that helped me succeed along the way.

1. Secure Your Job

First, it’s important to ​ secure your job ​.

I always tell young tour managers, “You can’t effectively take care of other people unless you take care of yourself first.”

And that starts the moment you get contacted about managing a tour.

You need to know exactly what you’re expected to do and how much you’re going to be compensated if you complete the job and do it well.

This concept of knowing how much you’ll be paid may seem elementary to you, but I’ve seen so many touring crew (including myself) get so caught up in how cool the job is that they forget to clarify how much money they’re going to make.

If you jump into managing a tour without first clarifying your job description and compensation, you’re setting yourself up for future disappointment and possible resentment - forcing you to regret working your dream job.

2. Learn the Artist’s Vision

The second key to becoming a successful tour manager is to ​ learn the artist’s vision for the tour.

You can better prepare for a tour when you know the overall vision.

This includes the whole touring process - travel styles, production, personnel, spending, culture, vibe, etc.

And I recommend learning all of this before you start doing any planning, budgeting or advancing.

When you learn the artist's vision, you’ll be able to make quick and easy decisions about what has to happen in order to execute each show.

Plus, you’ll be able to anticipate what your artist needs before they even realize they need it.

3. Communicate Well

The third key to becoming a successful tour manager is to always ​ communicate well ​. Great tour managers are great communicators. On the phone, over email, and in person.

There are three general guiding principles that I like to follow when communicating in my job: be quick, be concise, and be considerate.

These principles are especially important to remember while sending emails, but they also carry into other means of communication as well.

First, let’s talk about being ​ quick ​.

Respond quickly when someone reaches out to you.

We’re working in a fast paced, constantly changing industry and our communication should reflect that.

No, you don’t always have to be on your phone or in front of a computer, but don’t neglect your email or texts about an important subject.

The longer you wait to communicate about a problem, the bigger it can grow. Second, be ​ concise ​. Get to the point. Be direct.

You’re going to be very busy on the road, and the people you’ll be talking with are just as busy, if not busier.

Managers, agents, and labels have rosters full of artists that have different schedules and teams to attend to.

So be concise, but don’t leave out anything important - which may seem contradictory.

You’ll need to learn to filter through the information, communicating only what is essential.

It’s also important to learn how to read and write emails without tone.

Being short ≠ being rude.

Most people aren’t being rude when sending an email that says a single sentence like, “Please send.”

Being concise helps us maximize our time. Sometimes that means sending a really short email.

But being concise does not give you permission to intentionally be a jerk.

Even if you’re at odds with someone you’re working with, rude communication is always looked down upon and will never fare well for you.

Third, be ​ considerate ​.

Think about these things when communicating to your team:

Who is my audience?

Does this person need to know all of this information?

How should I communicate with this person?

Consider who you’re communicating with. Are you communicating with your crew? Your manager? Your artist? A venue representative?

For example, you may only need to communicate a schedule to your crew, but you may want to communicate every detail to your manager.

You may want to make sure your artist’s personal email isn’t copied onto a chain with the venue staff when going over production details.

One of the most important things to learn when communicating is how to communicate with your artist.

You need to learn how ​ they ​ like communicating.

Every artist and team you’ll work with will communicate differently. So you’ll need to learn how everyone likes to communicate and then adhere to those standards.

Tour managers and production managers are typically expected to be better communicators than other types of touring professionals.

But no matter what job you have on the road, if you communicate well with all parties, people will love working with you.

Remember to be quick, be concise, and be considerate in all of your future communication.

4. Follow Up

Key number four, ​ follow up on ​ all ​ show details. You can’t assume promoters, production personnel, and venue representatives will always know what you need.

I didn’t learn this until I made a ​ huge ​ mistake.

About a year into my career as a tour manager, I got a call to go on the road with an artist.

On my first day as the new tour manager with this artist, we showed up around 10AM to headline a large US festival.

Everyone was excited because it was a warm, gorgeous day and we were about to play for over 10,000 people.

Then the stage manager brought me some bad news. There were no instruments on the stage, backstage, or waiting for us on a truck.

We had flown to this show, and typically when you fly to a show you have to rent backline locally.

I realized in that moment I had forgotten to follow up on ordering backline for the show.

Through some quick and creative problem solving, we found the right instruments and saved the show.

But unfortunately, my first weekend with a new artist quickly became my last weekend with that artist.

If only I had followed up on the backline order.

Not following up on that ONE detail cost me my job, over $20,000 of income that summer, and an important business relationship.

Don’t make the same mistake I did.

Even if everything has already been confirmed weeks in advance, following up on all the details 24-48 hours before the show will help keep small items from falling through the cracks.

5. Stay Organized

The fifth key to becoming a successful tour manager is to ​ stay organized. A huge part of being a great tour manager is knowing how to organize the flow of many different types of information.

At times you might feel like you are drinking from a fire hydrant with the amount of information being thrown at you, but you have to stay organized.

There are many different project management apps you can use to stay organized, but I recommend simply using Google Sheets.

It’s free, it’s customizable, it’s collaborative, and it’s in the cloud - meaning you always have the information you need at your fingertips.

In case you’ve got an event coming up and you don’t have a good advance sheet, I want to share mine with you.

I’ve organized arena-level tours, mini-festivals, single shows, and live stream events all with the same sheet.

Click here , download it, and customize it how you want by clicking File > Make a copy.

6. Keep a Great Attitude

Key number six, ​ keep a great attitude! No one wants to be around someone who’s a drag on the road.

In our ​ How to be a Tour Manager ​ course, I teach about what it means to be a good “hang” on the road.

Touring is extremely interpersonal. You’re always surrounded by people you have to live and work with.

How you interact with others and how you respond to tough situations on the road will ultimately determine whether or not you will be hired again by that artist.

Touring professionals who are in extreme demand typically have good attitudes and are enjoyable to be around.

I said it earlier, touring is not for the faint of heart. There will be days on the road where you will just want to scream (or cry).

Learning how to be extremely optimistic and keep your stress levels in check even in tough situations will be a major key to your future successes on the road.

7. Don’t be afraid of conflict

You may strive to always have a good attitude, but ​ you can’t be afraid of conflict ​. That’s key number seven.

I’ll be the first to admit, engaging in conflict is not fun. But it’s absolutely necessary! Because nothing great can ever be done without engaging in some form of conflict.

You can’t hike up a mountain, lose weight, win a ball game, learn something new, or manage a great tour without engaging and navigating through some type of conflict.

The word conflict has a bad connotation; it gets a bad rap. But did you know that conflict within a team can actually be ​ healthy ​?

If you’ve built trust with your team and your team respects each other, conflict becomes more than just an argument.

With trust present, conflict ultimately becomes the pursuit of truth or the pursuit of the best possible outcome in a scenario.

So if you are in pursuit of the best possible outcome in a scenario, why wouldn’t you confront someone if they’re hurting the vision or the goal of the team?

Why wouldn’t you have a conversation with someone who is not helping your team (or tour) achieve great results?

Learning how to actively address conflict head-on rather than sweeping it under the rug is going to help you overcome many tough situations in every part of your life, and it’s going to help you manage a more successful tour.

8. Continually Improve Yourself

Lastly, you have to ​ continually be improving yourself ​.

Why do you need to continually improve yourself?

Because ​you are a product.

You get paid in exchange for what you’re worth and for the services you provide.

And if you want to keep getting hired and paid more money on the road, you have to continually be improving the ​ value ​ of the product or service that you provide.

For example, say you only know how to push cases and pack a truck. Well, you’re only economically worth about $15 bucks an hour.

And if you know how to set up and tune instruments properly, you’re worth a little more.

If you know how to lead a crew, you’re worth a bit more.

And if you can manage a tour, mix a show, lead a crew, set up instruments, and make sure every piece of gear is in top working condition every night, your value will keep going up and up and up.

You as a product become way more valuable because you are able to provide more services.

You save the artist money because they don’t have to bring out multiple people on the road to do all the jobs. You’ve got it covered.

You save the artist money because you keep all their gear in working order.

You give your team peace of mind because they know they can count on you to lead them on a tour.

And when you can prove that you save the artist lots of money, they’ll have no problem increasing your pay.

Because to them, working with YOU is a great investment, rather than working with someone else who doesn’t think like you.

I’m sure you get the picture here.

No matter what job you have, you are a product on the market, and you should continually be improving your skills and services to increase your value.

Once again, here are 8 Keys to Becoming a Successful Tour Manager:

Secure your job.

Learn the artist’s vision for the tour.

Communicate well.

Always follow up on ​ all ​ show details.

Stay organized.

Keep a great attitude.

Don’t be afraid of conflict.

Continually improve yourself.

A Great Way to Improve Your Skills

If you’re ready to up your game and learn how to lead your team on the road, join Tour Management Made Easy . It’s a program for young tour managers with bi-weekly coaching sessions and access to our ​ How to be a Tour Manag ​ er course. It could be the best thing you’ve ever given yourself.

Whether you’re a current touring professional or a student dreaming of becoming a tour manager, Tour Management Made Easy will help you gain the knowledge, the tools, and the confidence to be able to hit the road and successfully manage your next tour.

When you enroll in the program, not only will you immediately start gaining a new skill that’s valuable to artists on the road, but you’re also going to learn tips, tricks, and step-by-step processes that will make people love working with you. Plus, you’ll be surrounded by a community of people who are growing together.

Click here to learn more

What Does a Tour Manager Do?

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A tour manager is a person who runs the show when a band is on tour. Tour managers are responsible for making sure a concert tour runs smoothly. Their jobs involve looking after the tour finances, making sure everyone is where they are supposed to be when they are supposed to be—and generally making sure that everyone on tour is on task.

Tour manager jobs often also involve dealing with the personal issues of the other people on the tour and generally making sure that everyone on tour is happy.

What Does a Music Tour Manager Do?

On a small indie tour, the tour manager may be the same person as the band manager. Tour managers may double as the driver or be a road crew member. They may even be the most responsible member of the band who is good with organization and management duties.

A tour manager may have started as a friend of the band who was along for the ride. These kinds of tour managers often take on a workhorse, everyman kind of role, reacting to whatever comes up, solving problems, and putting out fires.

However, on big-budget tours, the role of tour manager is a lot more formal. There may be a team of people in place running the tour, and the tour manager's job and responsibilities become more defined. For instance, if there is a full road crew in place, the tour manager makes sure they are doing their job and are where they're supposed to be when they're supposed to be there. ­But, on well-financed concert tours, they don't have to look after the gear themselves. These tour managers act more as supervisors to the team working for the band.

Indie Tour Managers vs. Big Budget Tour Managers

Like many jobs in the music industry, there is a big divide between the work done by tour managers on smaller tours and tour managers on big-budget tours. But here are a few of the basic aspects of the job, which encompass most of the behind the scenes business of a tour.

These responsibilities can include:

• Confirming Reservations;
• Managing Tour Finances;
• Getting everyone to where they need to be on time;
• Dealing with promoters , venue managers, ticket agents, and the like;
• Confirming Show Times.

On larger tours, the job of tour manager might be split between a few people. For instance, there may be a tour accountant to manage the finances and someone else managing the road crew. But there will always be one person with the ultimate responsibility and decision-making power to whom these additional managers report.

Tour Manager As Tour Mom (or Dad)

In addition to a tour manager's specific duties, there are less easy to define but very important aspects of the job. A tour manager is the one who needs to help manage all of the emotional ups and downs and demands of life on the road. It falls to the tour manager to try to make everyone happy. Whether one of the musicians is feeling fed up and threatening to walk out on tour, or if the band decides they want an ice cream sundae in the middle of the night. Touring is extremely difficult work. It is physically and emotionally draining, and the tour manager needs to keep everyone on track, healthy, happy, and ready to do their jobs.

Salaries for Tour Managers Vary

The pay for a tour manager depends very much on the size of the tour. The fee structure is normally a base salary plus expenses and a daily stipend for incidental expenses. The profitability of the tour is a major factor in determining how much exactly a tour manager gets paid. When tour managers are just starting and trying to build a reputation, they may take work on small tours for expenses only. But tour managers for large, highly profitable tours are paid a generous base salary. Pay should be negotiated in advance of the tour and factored into the tour budget.

How to Find Tour Manager Jobs

Many tour managers build a client base through word of mouth. They may start working for friends' bands on small tours and then find new jobs from recommendations. Alternatively, tour management companies, and sometimes crew companies, have a staff of tour managers ready for hire. The musicians' manager , the publishing label , or the band's agent may hire the tour manager.

There are a lot of perks to being a tour manager. You get to travel extensively and see some great shows. However, it is also a great deal of responsibility. To be a good tour manager, you have to be able to calmly, and cooly juggles the demands of a large group of people. As well, as being able to fulfill requests that may sometimes seem unreasonable. The difficulty of the job always depends on the group of people you are with on the road.

As a tour manager, you are ultimately the one responsible for seeing that the tour moves from show to show without a problem. So, you can't engage in most of the partying that typically happens on the road. Although everyone is on tour to work, the tour manager is the one person who can never really take a night off.

If you are organized and think you can handle the demands of the road, however, working as a tour manager can be a fun and rewarding job.

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How to Become a Successful Tour Manager

• Published: July 28, 2023
• By: Yellowbrick

Becoming a tour manager is a career aspiration for many who love music, travel, and the adrenaline rush that comes from live performances. However, it’s not just about the glamour and thrill. A tour manager wears many hats – from financial planner to psychologist, logistics expert to troubleshooter, and sometimes even nurse or chef. If you are an excellent organizer, a problem solver, possess great people skills, and have a passion for the music industry, then becoming a tour manager might be the perfect career path for you.

What Does a Tour Manager Do?

A tour manager is responsible for overseeing all aspects of a concert tour. This includes everything from booking venues and arranging transportation to managing the budget and ensuring the safety of the artists and crew. Tour managers work closely with agents, promoters, and venue staff to ensure that everything runs smoothly and that the tour is a success.

Some of the specific duties of a tour manager may include:

• Booking travel and accommodations for the artists and crew
• Arranging transportation to and from venues
• Managing the tour budget and expenses
• Coordinating with venue staff to ensure that everything is set up correctly
• Handling any issues or emergencies that arise during the tour
• Ensuring the safety and well-being of the artists and crew
• Managing merchandise sales and inventory
• Coordinating with the press and media to promote the tour

Required Skills and Education

To become a successful tour manager, there are several key skills and qualities that you’ll need to possess. These include:

• Strong organizational skills: Tour managers are responsible for coordinating many different aspects of a tour, so it’s essential to be highly organized and detail-oriented.
• Excellent communication skills: Tour managers need to be able to communicate effectively with artists, crew members, venue staff, and others involved in the tour.
• Problem-solving skills: Tour managers need to be able to think on their feet and handle any issues or emergencies that arise during the tour.
• Knowledge of the music industry: It’s important to have a good understanding of the music industry and how concerts and tours are organized and managed.
• Flexibility: Tour managers need to be flexible and adaptable, as tours can be unpredictable and may require last-minute changes or adjustments.

While there is no specific education required to become a tour manager, many successful tour managers have a background in music business or a related field. Some schools like NYU offers programs in music business or entertainment management that can be helpful for aspiring tour managers.

Job Outlook and Salary

The job outlook for tour managers is good, with the Bureau of Labor Statistics projecting a 10% increase in employment for meeting, convention, and event planners (which includes tour managers) from 2019 to 2029. The median annual wage for meeting, convention, and event planners was $51,560 as of May 2020.

Key Takeaways

Becoming a tour manager requires a combination of skills, including strong organizational and communication abilities, problem-solving skills, knowledge of the music industry, and flexibility. While there is no specific education required for the job, programs in music business or entertainment management can be helpful. The job outlook for tour managers is good, and the median annual wage is $51,560.

If you’re interested in pursuing a career in the music industry, consider taking the NYU x Billboard | Music Industry Essentials online course and certificate program. This program provides a comprehensive overview of the music industry and covers topics such as artist management, touring, and marketing and promotion. By completing this program, you’ll gain the knowledge and skills you need to succeed as a tour manager or in another role in the music industry.

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Tour Manager

Also Called Road Manager, Concert Tour Manager

Tour managers travel with musicians and crew members on touring journeys that can span the globe and last for months. Their job is to make sure everything runs smoothly, which usually means arranging travel plans, coordinating with venues, managing money, facilitating media interactions, and scoping out local services at each tour stop.

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What does a Tour Manager do?

Tour managers take care of nearly every aspect of the lives of  musicians and  crew while on the road, providing organizational, administrative, and boots-on-the-ground support for the duration of a concert tour. They make transportation and lodging arrangements; communicate in advance with concert producers and  venue management  to coordinate load-in, sound check, and set times; convey the band's hospitality needs (backstage catering and dressing room setup); see to it that musicians and crew get to their next stop safely and on time; and ensure that the artist's rider requests are met.

The best tour managers are well-prepared for the issues and crises that sometimes arise on tour, and deal with them resourcefully and efficiently.

Tour managers create day sheets that detail each day's schedule and  distribute them  to the band and crew. If there are media engagements planned—such as a record store appearance, a radio station visit, or an interview—the tour manager is responsible for making sure everyone is where they need to be.  Perhaps most importantly, the tour manager manages the tour's finances, keeping a close eye on the money that comes in and out to ensure everything stays within the tour accountant's budget.  When a problem arises, whether it's due to a dispute with a promoter , a passport emergency, guest list gaffes, or the artist's own bad behavior, it's the tour manager's job to resolve the issue and restore peace. In some cases, tour managers work closely with a tour publicist to ensure attendance of the shows, and those who work on smaller tours might take on additional duties, such as overseeing production elements like lighting and sound or working the merch table.

At a Glance

Some tour managers start out as musicians  or concert techs ; others have experience as festival staff , booking agents , promoters , or live sound engineers , or in similar live-music roles. With experience, connections, and a reputation for good work, tour managers can advance to better-paying jobs with more prominent bands and artists, or join the ranks of a record label or concert promotion company. They can also go into other aspects of management, becoming an artist manager ,  venue manager , artist relations manager , or company manager to an orchestra.

Tour management is typically freelance work, although the most experienced tour managers may be able to snag in-house positions at record labels.  It's vital that aspiring tour managers have proven experience living on the road and managing a creative undertaking.  As with many live music gigs, g etting hired as a tour manager is often a matter of word-of-mouth referrals.   To get started, some tour managers do the work for little or no pay with a friend's band.

• Schedule management
• Personnel management
• Experience touring
• Proactive communication skills
• Problem-solving
• Multitasking and organization

Tour managers must be excellent multitaskers with terrific time management and organizational skills. Being proactive and making the most of downtime (e.g., while traveling between tour stops) is extremely important to staying on top of work. The best tour managers are well-prepared for the issues and crises that sometimes arise on tour, and deal with them resourcefully and efficiently. They  should also be capable of handling interpersonal conflicts—which occur frequently on tour—with grace.

It's easy to forget that managing a tour means going on tour oneself. Just like the musicians and crew members they manage, tour managers spend hours riding in cars, buses, and/or planes, work long days that continue well into the night, and sleep in hotels and motels in unfamiliar cities. They also enjoy all the benefits of going on tour: paid travel, free concerts, and new experiences and opportunities around every corner. It's  vitally important for a tour manager's long-term success and well-being that he or she enjoys life on the road, highs and lows alike.

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Tour Manager

Career Overview

A Tour Manager manages transportation, scheduling, and the financial aspects of an artist’s time on the road.

Alternate Titles

Road Manager, Concert Tour Manager

Avg. Salary

Salary Range

$46K – $71K 1

Table of Contents

Career Description

Career outlook, career path, experience & skills, education & training, additional resources.

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How To Become a Tour Manager

People also ask.

What is the role of a tour manager?

What education is needed to become a tour manager?

Do tour managers make a lot of money?

The job of a Tour Manager is to make sure that life on the road runs smoothly for everyone involved. This means getting the band safely to venues and hotels, managing money coming in and money going out, and dealing with Promoters , Ticket Service Directors and Venue Managers .

Tour Manager David Norman says that his “day consists of moving the artist and the band from city to city. Along with my Travel Agent, Tour Coordinator , Tour Bus Driver , Tour Publicist , booking flights, ground, hotels, etc. Doing day sheets (info on what your day will be like including departure times, showtimes, soundcheck times, travel after the show, etc.)”

Tour Managers also work with Band Directors , Travel Agents, Band Members, Sound and Lighting Techs , Instrument Techs ( Guitar Technicians , etc.), Sound Engineers , Tour Bus Drivers , Tour Coordinators , Production Managers , Tour Accountants, Advance Person , Festival Directors and the Road Crew .

A tour manager is the logistical backbone of an artist’s tour, overseeing all aspects of planning, coordination, and execution to make sure everything runs smoothly. This includes organizing transportation, accommodations, budgeting, negotiations with venues, and schedules for the touring party. And the touring party often includes musicians, crew members, and support staff. Many times, a tour manager will stand in as one of the band members.

On average, Tour Managers earn approximately $54,300 annually. The average salary range for Tour Managers runs from $46,000 to $71,000.

Tour Managers are paid week-by-week, and payment varies based on the tour budget, the length of the tour, the stature of the band, etc. Usually, a Tour Manager gets a base salary, plus expenses (meals, for example), and sometimes a per diem for incidental expenses that come up on the road.

The income of tour managers vary widely depending on things like the size and popularity of the artists they work with, the length and scale of the tour, and their level of experience and expertise. Tour managers, especially those just starting out or managing indie acts, usually make enough to get by. But you should’t expect to get rich by being a tour manager. If you’re up for the responsibility and living life on the road, it can be a rewarding and fulfilling career.

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Tour Managers have a lot of responsibility, and not a lot of days off. Norman says, “I generally work at least 8 – 9 months out of the year. I’m a workaholic and need projects to keep me motivated.”

The best way to advance in this career is to have a handle on several different aspects of touring so that you can work in varying capacities. Norman says that “when I was coming up, my mentor advised me to learn EVERYTHING about touring, so I did. I can tour manage, production manage, [do] tour accounting, Promoter Rep, etc. Learning all of these different things will make your phone ring with more jobs over being just one dimensional.

“For example, this year I was the Tour Manager/Tour Accountant for John Legend (finished in February after 5 ½ years touring with him). Then I filled in as Tour Manager for a one-off date for Aaron Neville and then was Tour Director for the Brit Floyd tour and then Production Manager for Prince.

“In two weeks, I’ll go out as Tour Accountant for Avicii (filling in for a friend) and then I go out with One Direction as Promoter Rep August – October.” Advancement also comes from experience and building connections; most Tour Managers start with smaller, lesser-known bands before hitting the road with Grammy-winning, millionaire Rock Stars .

Like so many music industry careers, networking and word-of-mouth recommendations are the best way to get a job as a Tour Manager. Many Tour Managers start off by working with a friend’s band or in another music industry career.

UK-based Tour Manager Bob Slayer says, “There are so many ways to get into a career in music but like any creative field most of them involve working for next to nothing for quite a while, this is because a lot of people want to follow this path, so if you won’t work for nothing there are plenty of other people who will and they will get the breaks.

“If you have some aptitude for what you do then there comes a time where the experience and knowledge you have picked up working endless free or low paid hours begin to make you a scarcer, more valuable commodity.

“Back in 2002/2003, I was trying to get into music journalism. I was reviewing bands for a bunch of fanzines and just starting to get the odd bit of work from magazines. I interviewed a band by email – Electric Eel Shock, a Japanese band who were touring America at the time.

One of the questions I asked them was “Do you have any plans to come to the UK?” and this was the only one they answered! ‘You get gig; we come.’ And so I did.

“A few weeks later they came and stopped on my floor and did a few gigs around London. They blew a few people away and were asked to support a couple of larger bands.

The band then, impressed with what I had set up, invited me to go back to [the] USA with them and to SXSW. There I set up an interview with MTV for them and managed to get the head Booker from Roskilde Festival in Denmark to come see them live.

“She immediately booked them to headline a stage… This sealed it and they asked me to be their Manager . This I did for the next 6 years solid as well as tour managing and also acting as Agent in some territories.

I still work with them and just set up a European tour with them. Working and touring with Electric Eel Shock led to working with a number of other artists such as The Bloodhound Gang, Public Enemy, MC Devvo, etc.”

• Start at the bottom. Get experience in different facets of the live music industry.
• Network. Get the word out that you’re available to work as a Tour Manager.
• Be willing to work for free or very little.
• Brush up your budgeting skills.
• Stay responsible and don’t get sucked into partying! You’re the one who needs to see that everyone gets to the next location safely and on time.

Norman, like many Tour Managers, started off as a musician himself. This experience gave him an understanding of what tour life was like, and what band members would need from their Tour Manager. He also has experience as a recording studio Sound Engineer and Mixer.

After working with the S.O.S. Band on an album, they asked him to come along on tour with them as a Front-of-House Engineer and Tour Manager. In general, Tour Managers have experience in one or more music industry careers before heading out with a band. Skill-wise, they must be able to handle finances, stay on schedule and handle all kinds of people with varying temperaments.

Working as Tour Manager isn’t for everybody. Norman says this is a good career for “someone who’s patient, is proactive instead of reactive and is a forward-thinker and can multitask!”

”Learn everything you can,” Norman says. “Read everything you can and above all, find a mentor to help guide you. College would be great to learn people and life skills.” Although higher education isn’t a requirement, an understanding of finance and budgeting is.

You don’t necessarily need a formal education, but a degree in music business or a related field can help. The more important thing is getting experience, being passionate about the artists and tours you manage. It can help to first go on tours as a different member of the tour crew, like the road crew, merch crew, or just general support crew.

There are no unions for Tour Managers, although UK-based Tour Manager Bob Slayer recommends the Music Managers Forum for those interested in artist management.

This site has some useful insight into the business of being a Tour Manager .

What skills do you need to be a Tour Manager?

To be successful, Tour Managers need skills in time management, interpersonal communication, budgeting and finance. They must be able to solve issues on the fly, deal with all kinds of people, and ensure everyone’s having a good time.

Most Tour Managers know the music industry inside-and-out, having worked in some other capacity before getting into tour management. It can be helpful to have an understanding of live concert sound, performance gear, and musical instruments.

What education do you need to be a Tour Manager?

Majoring in Music Business or Music Industry Studies as an undergraduate can be helpful for aspiring Tour Managers. However, many Tour Managers get all the education they need through working in various music industry roles such as live sound, venue management, and performance. These positions help them get to know what life on the road is like.

What they haven’t already learned, they learn on the road.

Who goes on tour with an artist?

Touring is big business and therefore all kinds of people go on tour along with an artist. Some people you might find on the tour bus include the Tour Manager, Production Manager , Roadies / Stagehands , Tour Bus Driver , Guitar Tech , Lighting Tech , Background Singers , musicians, and the people selling shirts, tote bags, and other memorabilia at the merch tent.

What is the single biggest suggestion you would give to someone wanting to get into this career?

Bob Slayer says, “Get whatever experience under your belt. Bands always need to get to gigs, if you want to make yourself indispensable, buy yourself a van and offer yourself for free, or for expenses, or cheaply to bands. Maybe you don’t always want to tour but it will give you an insight into the goings-on of bands and you should be able to go from there into other areas.

“One fan of Electric Eel Shock used to come to all their gigs and so when I couldn’t tour manage them for a while I asked him if, in return for us taking him to the gigs, he would do some production. He said yes and became their Tour Manager for a while. Another fan got Electric Eel Shock a feature in his local newspaper.

“I encouraged him to do some more and he got us features in several other local newspapers on the tour. I introduced him to other bands he could also help out and within a year he packed in his job and started a PR company.”

What’s the #1 mistake people make when trying to get into this career?

Slayer: “Being a dick!”

Norman: “Thinking that it’s all glamorous and so easy. It’s definitely NOT. Also, people who think they know it all. I learn stuff each and every day from people who know less than me, to people who have much more knowledge and wisdom than myself.”

What is the question people should ask about this career but rarely do?

Slayer: “What the feck am I doing?”

Norman: “Do you think this would be right for me based on my personality?”

What is one thing I should have asked which I didn’t?

Norman: “I’ll have to think on that one. GREAT QUESTION!”

If you could describe in one word what makes you successful, what would it be?

Slayer: ‘I am far from successful—but I am happy!”

Norman: “Diligence.”

Extra Credit: The Beatles or Rolling Stones?

Slayer: “There was a time when this was a polarizing question. You were in one camp or the other. There have been many other this band vs. that band. But I think it is hard to say anything other than both.”

Norman: “Beatles. The Rolling Stones are SOOOOOOO overrated.”

David Norman & Bob Slayer

David Norman  is a veteran Tour Manager who has worked as a musician, Recording Engineer and Mixer, Tour Accountant, and Production Manager. From 2008-2014 he worked as the Tour Manager/Tour Accountant for John Legend and recently worked with Prince on his European/UK tour. Norman has worked with stars like Robert Plant & Alison Krauss, Toni Braxton, Arcade Fire, Joss Stone, Alicia Keys, Green Day, and They Might Be Giants.

He has been profiled on Roadies of Color United , FOH Online , and Billboard .

Bob Slayer is a Tour Manager in the UK, where he has worked with Snoop Dogg, Electric Eel Shock, Iggy & the Stooges, Public Enemy, The Bloodhound Gang, and the Magic Numbers. In addition to his work with live music, he also now works with Comedians. He has appeared at the Edinburgh Fringe Festival every year since 2008 and is himself an award-winning Comedian.

• 1 . "Tour Manager Salaries" . Glassdoor.com. published: Dec 22, 2019. retrieved on: Nov 7, 2019

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