What is a Tour Manager and what do they do?
As long as artists continue recording and releasing their music, there will always be live music performance and touring - locally, domestically, and internationally.
And with touring comes the need for one of the most important jobs in the live music industry - tour management.
This article will help you clarify who a tour manager is and what they do on a daily basis.
What is a Tour Manager?
Our definition of a tour manager is:
A non gender specific person who travels city to city with an artist, author, speaker, crew, or other VIP to manage their travel, income, expenses, touring personnel, media interactions, and to help facilitate anything else necessary to execute each show or event. (For the sake of this article, we’ll assume the tour manager is working with a musical artist to execute a live show)
At the most basic level, a tour manager is simply the person who handles or oversees almost every aspect of the lives and routines of musicians and bands while they are on tour. In other words, a tour manager ‘runs the show’ while the band is on the road.
Tour managers travel with the artist to ensure that the tour operates smoothly and punctually without unnecessary hiccups and problems. Tour managers typically work as independent contractors offering their services to different artists each year, but some have been known to stick with only one artist for the entirety of their career.
What are the Specific Jobs of a Tour Manager?
The tour manager handles both administrative and organizational duties, and to make sure everyone is satisfied, may even take care of the personal issues of other crew members or artists on tour.
The job of a tour manager can involve event coordination, accounting, travel and logistics coordination, operations, merchandise sales and ticketing settlement, human resources, and sometimes tour managers can even take on the role of a personal assistant. To be a good tour manager, one needs to be detail oriented, but also able to see the full vision of what the artist is trying to create.
Because a lot of the characteristics of tour manager transfer over to artist management, there are cases where the tour manager also doubles as the band manager. Often on smaller tours, the tour manager may be acting in a double role as not only a tour manager, but also a sound engineer, a driver, a merchandise manager, or other crew position.
Some specific responsibilities of a tour manager may include:
Creating a tour budget
Advancing and preparing all the details for each show
Securing and managing of all income and expenses during the tour
Overseeing other production elements like lighting, sound, publicity, and even selling of merchandise during the tour
Booking and coordinating all ground transportation, flights, hotels
Overseeing or directly handling the transportation of all VIPs and crew
Creating a security plan for each venue and public appearance
Working closely with publicists, show promoters, venue managers, ticketing agencies, etc.
Ability to solve extreme problems. Like unexpected issues that may arise during touring - (medical, security, travel, contractual)
Leading a team of varying size to execute each event
On larger or longer tours, the duties above may be shared between two or more people.
Completely outlining the specific duties of a tour manager can be near impossible as there are countless scenarios on the road that beg the tour manager's attention.
Ultimately, the job of the tour manager is to make sure that everyone, including the artist, is okay and happy while on the road. Tour management can be both fun and stressful, but can also be very rewarding as it is crucial to the success of an artist’s touring career.
In our How to be a Tour Manager online course we teach our students that though there are so many tasks a tour manager has to accomplish, there is one thing you must do first.
You have to take care of yourself before you take care of others. Just like on a plane when you put your mask on first before helping others - same concept. Your mental health is extremely important, and denying self care on the road is a recipe for a quick death to your career.
You can start our tour management course for free by clicking here.
Becoming a Tour Manager: A Comprehensive Guide
If you have a passion for travel, love organizing events, and enjoy working with people from different backgrounds, a career as a tour manager might be the perfect fit for you. As a tour manager, you will play a crucial role in ensuring the smooth running of tours, providing an unforgettable experience for travelers. In this comprehensive guide, we will explore the ins and outs of becoming a tour manager, from understanding the responsibilities to tips for career advancement. Let's dive in!
Understanding the Role of a Tour Manager
As a tour manager, you will be responsible for overseeing every aspect of a tour, from the planning and organization to the execution and completion. Your primary goal is to ensure that travelers have a memorable and enjoyable experience throughout the journey.
Imagine yourself standing in a bustling airport, surrounded by excited travelers ready to embark on their adventure. As a tour manager, you will be the guiding force behind their journey, ensuring that everything runs smoothly and seamlessly. From the moment they step off the plane to the final farewell, you will be there, orchestrating every detail.
But what exactly does it mean to be a tour manager? Let's dive deeper into the key responsibilities and skills required for this exciting role.
Key Responsibilities of a Tour Manager
As a tour manager, you will wear many hats. Some of your key responsibilities include:
- Managing logistics, such as transportation, accommodations, and meals
- Organizing sightseeing activities and excursions
- Providing information and assistance to travelers
- Handling emergencies and resolving any issues that may arise
- Building relationships with local service providers and suppliers
Imagine yourself navigating the labyrinthine streets of a foreign city, ensuring that the tour group arrives at their hotel safely and on time. You will be the mastermind behind the seamless coordination of transportation, making sure that everyone travels comfortably and efficiently. From arranging luxurious accommodations to selecting delectable meals that cater to various dietary preferences, you will be the architect of a truly unforgettable experience.
But it doesn't stop there. As a tour manager, you will also be the storyteller, weaving together fascinating historical and cultural narratives as you guide the group through iconic landmarks and hidden gems. Your knowledge and passion for the destinations will shine through as you share captivating stories and insider tips, making the journey come alive.
Of course, no journey is without its challenges. As the tour manager, you will be the problem-solver, ready to tackle any unexpected hurdles that may arise. From lost luggage to unforeseen weather conditions, you will think on your feet and find creative solutions to ensure that the tour continues smoothly.
Furthermore, building strong relationships with local service providers and suppliers is crucial. Your ability to connect with people from different backgrounds and cultures will not only enhance the tour experience but also create lasting partnerships that benefit both the travelers and the local communities.
Skills Required for the Job
To be an effective tour manager, you need a combination of hard and soft skills . Here are some of the key skills required:
- Excellent organizational skills: You will be juggling multiple tasks and deadlines, so the ability to stay organized is crucial.
- Strong communication skills: You will be interacting with travelers, service providers, and fellow team members, so effective communication is essential.
- Cultural sensitivity: You will work with people from diverse backgrounds, so being open-minded and respectful of different cultures is essential.
- Problem-solving abilities: As the tour manager, you will need to think on your feet and find solutions to unexpected challenges.
Imagine yourself effortlessly managing a complex itinerary, ensuring that every detail is meticulously planned and executed. Your organizational skills will be put to the test as you coordinate transportation, accommodations, and activities, all while ensuring that everything aligns seamlessly.
Effective communication will be your superpower. From providing clear instructions to the tour group to negotiating with local service providers, your ability to convey information and build rapport will be essential in creating a positive and enriching experience for everyone involved.
Cultural sensitivity is not just a skill, but a mindset. As a tour manager, you will have the privilege of immersing yourself in different cultures and interacting with people from all walks of life. Your openness and respect for diversity will foster meaningful connections and create a welcoming environment for travelers from around the world.
Finally, problem-solving will be your daily adventure. Whether it's rearranging an itinerary due to unforeseen circumstances or finding an alternative activity when faced with unexpected closures, your ability to think creatively and adapt quickly will ensure that the tour remains a seamless and unforgettable experience.
These skills can be developed through education and hands-on experience. Let's explore the path to becoming a tour manager.
The Path to Becoming a Tour Manager
Are you passionate about travel and have a knack for organizing and managing events ? If so, a career as a tour manager might be the perfect fit for you. In this expanding industry, tour managers play a vital role in ensuring that travelers have a seamless and enjoyable experience. While a specific degree is not always required to become a tour manager, there are certain educational and experiential steps you can take to increase your chances of success.
Educational Background
While a degree is not a prerequisite for becoming a tour manager, having a background in hospitality , tourism, or event management can give you a competitive edge. Many universities and colleges in the UK offer courses specializing in these areas. These programs provide a comprehensive understanding of the industry, covering topics such as customer service, marketing, logistics, and event planning. By enrolling in these courses, you can gain valuable knowledge and skills that will be directly applicable to your future career as a tour manager.
Additionally, gaining practical experience through internships or part-time jobs in the tourism and hospitality industry can provide valuable insights and help you build a solid foundation for your career as a tour manager. Working in hotels, travel agencies, or event planning companies can expose you to the inner workings of the industry and give you a firsthand understanding of the challenges and opportunities that tour managers face on a daily basis.
Gaining Relevant Experience
Experience is key in the tour management industry. While formal education can provide you with the necessary theoretical knowledge, practical experience is what will set you apart from the competition. Consider starting your career by working as an assistant tour manager or volunteering for local tour providers. These opportunities will allow you to learn the ropes, make connections, and gain firsthand experience in tour operations.
Networking is also crucial in the industry. Attend career events, join professional organizations, and connect with experienced tour managers to expand your network and learn from their insights. Building relationships with industry professionals can open doors to new opportunities and provide valuable mentorship as you navigate your career as a tour manager.
Furthermore, staying up-to-date with industry trends and developments is essential for tour managers. The tourism industry is constantly evolving, and it is important to stay informed about new destinations, emerging travel trends, and technological advancements that can enhance the tour experience. By continuously learning and adapting, you can ensure that you are offering the best possible service to your clients.
In conclusion, while there is no one-size-fits-all path to becoming a tour manager, a combination of education, practical experience, and networking can greatly increase your chances of success in this exciting and dynamic field. By investing in your education, gaining relevant experience, and building a strong professional network , you can embark on a fulfilling career as a tour manager and help create unforgettable travel experiences for your clients.
The Tour Management Industry
Overview of the industry.
The tour management industry is thriving in the UK, with a wide range of tour operators catering to different niches and interests. From luxury tours to adventure travel, cultural experiences to culinary delights, there is a tour for every traveler.
Moreover, the UK's rich history, vibrant cities, and stunning landscapes make it an attractive destination for both domestic and international travelers. The country's diverse offerings, including medieval castles, picturesque countryside, and world-class museums, provide ample opportunities for tour managers to showcase their skills and create unique itineraries.
For history enthusiasts, there are guided tours that delve into the fascinating stories behind iconic landmarks like Stonehenge, Buckingham Palace, and the Tower of London. Nature lovers can explore the breathtaking beauty of the Lake District or the rugged landscapes of the Scottish Highlands. Meanwhile, foodies can indulge in culinary tours that take them on a gastronomic journey through local markets, traditional pubs, and Michelin-starred restaurants.
Current Trends and Future Outlook
The tour management industry is constantly evolving to meet the changing needs and preferences of travelers. In order to stay competitive, tour managers need to stay updated with the latest trends and incorporate them into their tours. Some of the current trends in the industry include:
- Customized and personalized itineraries: Travelers are seeking unique experiences tailored to their interests and preferences. Tour managers can offer personalized itineraries that cater to specific hobbies, such as photography, birdwatching, or wine tasting.
- Sustainable and eco-friendly tours: With growing concerns about the environment, travelers are increasingly conscious of their carbon footprint. Tour managers can incorporate eco-friendly practices into their tours, such as promoting public transportation, supporting local communities , and partnering with sustainable accommodations.
- Integration of technology for a seamless travel experience: Technology has revolutionized the way we travel. Tour managers can leverage technology to enhance the overall travel experience, from online booking platforms and mobile apps for real-time updates to virtual reality tours that allow travelers to explore destinations before their trip.
- Authentic local experiences and immersive cultural activities: Travelers are seeking authentic experiences that allow them to connect with the local culture. Tour managers can organize activities like cooking classes, traditional music performances, or visits to local artisans, providing travelers with a deeper understanding of the destination.
By staying updated with these trends and incorporating them into their tours, tour managers can not only attract more clients but also provide memorable and enriching experiences for travelers. The future of the tour management industry looks promising, with an increasing demand for unique and immersive travel experiences. As travelers continue to seek out new adventures and cultural encounters, tour managers play a vital role in curating unforgettable journeys that leave a lasting impact.
Essential Tools for a Tour Manager
Being a tour manager requires a combination of skills, knowledge, and the right tools to ensure a successful and memorable experience for travelers. In today's digital age, technology plays a crucial role in streamlining operations and enhancing the overall traveler's experience. Let's explore some essential tools that every tour manager should consider incorporating into their workflow.
Technology in Tour Management
In recent years, technology has revolutionized the tour management industry, making it easier than ever to manage and organize tours efficiently. By embracing the right technological tools, tour managers can not only streamline their operations but also impress tech-savvy travelers who expect a seamless and immersive experience.
One essential tool for tour managers is online booking and reservation systems. These systems allow travelers to book their tours and make reservations conveniently and securely. By integrating such systems into their websites or platforms, tour managers can automate the booking process, saving time and reducing the risk of errors.
Mobile apps have also become indispensable tools for tour managers. These apps provide a convenient way to communicate with travelers and provide real-time updates. Whether it's notifying travelers about changes in the itinerary, sharing important information, or answering their questions, mobile apps facilitate seamless communication and enhance the overall travel experience.
Virtual tour platforms have gained popularity, especially in recent times when travel restrictions have limited physical travel. These platforms allow tour managers to offer remote experiences, where travelers can explore destinations virtually. By incorporating virtual tour platforms into their offerings, tour managers can cater to a wider audience and provide unique experiences that transcend physical boundaries.
Social media and online marketing tools are also essential for tour managers. These tools enable tour managers to promote their tours, engage with potential customers, and build a strong online presence. By leveraging social media platforms and online marketing tools, tour managers can reach a broader audience and create a buzz around their tours.
Communication and Organizational Tools
Effective communication and organization are vital for tour managers to ensure smooth operations and deliver exceptional tours. Here are some tools that can help tour managers in this aspect:
Project management software is a valuable tool for tour managers to manage tasks and timelines efficiently. With project management software, tour managers can create and assign tasks, set deadlines, and track progress. This tool helps ensure that all aspects of the tour are well-coordinated and executed seamlessly.
Communication platforms play a crucial role in facilitating collaboration among team members and travelers. These platforms allow tour managers to communicate with their team in real-time, share important updates, and address any concerns or issues that may arise during the tour. By having a centralized communication platform, tour managers can ensure that everyone is on the same page and can respond promptly to any changes or emergencies.
Travel planning apps are another valuable tool for tour managers. These apps provide features such as itinerary management, document storage, and travel logistics. By using travel planning apps, tour managers can keep track of the tour itinerary, store important documents such as travel permits and visas, and manage travel logistics efficiently. This tool helps tour managers stay organized and ensures that all necessary information is readily accessible.
By incorporating these communication and organizational tools into their workflow, tour managers can enhance their efficiency, improve communication with their team and travelers, and ultimately deliver exceptional tours that leave a lasting impression.
Challenges and Rewards of Being a Tour Manager
Dealing with difficult situations.
Being a tour manager is not without its challenges. From flight cancellations to medical emergencies, unexpected situations can arise. However, being resourceful, staying calm under pressure, and having contingency plans in place can help you navigate these challenges.
The Satisfaction of a Successful Tour
Despite the challenges, the rewards of being a tour manager are immeasurable. The joy of seeing travelers' faces light up as they explore new destinations, the satisfaction of creating lifelong memories, and the opportunity to connect with people from all walks of life make this career incredibly fulfilling.
Career Advancement Opportunities for Tour Managers
Further training and certifications.
To enhance your skills and advance your career, consider pursuing further training and certifications. These can include:
- Professional certifications in event management or tourism
- Language courses to broaden your communication abilities
- Specialized training in specific types of tours, such as adventure or cultural tours
Investing in continuous learning and professional development will make you a sought-after tour manager and open doors to new opportunities.
Potential Career Paths and Progression
As a tour manager, there are various career paths and progression opportunities available to you. These can include:
- Becoming a senior tour manager, overseeing multiple tours and managing a team
- Branching out into tour consulting or starting your own tour company
- Transitioning into related fields such as event management or hospitality management
By staying proactive, continuously improving your skills, and seizing opportunities, you can carve out a successful and fulfilling career as a tour manager.
Tips and Advice for Aspiring Tour Managers
Building a network in the industry.
Networking is key to success in the tour management industry. Attend career fairs, join professional associations, and connect with industry leaders to expand your network. Building relationships with fellow tour managers, suppliers, and potential clients can lead to valuable opportunities and collaborations.
Staying Updated and Continuous Learning
The tourism industry is dynamic, with ever-changing trends and customer preferences. Stay updated with the latest industry news, follow influential voices in the sector, and participate in workshops or seminars to broaden your knowledge. Continuous learning will keep you ahead of the curve and make you a valuable asset in the industry.
Becoming a tour manager is an exciting and rewarding career choice. With the right skills, experience, and dedication, you can create unforgettable experiences for travelers and embark on a fulfilling journey in the world of tourism. So, start your adventure today and set your sights on a successful career as a tour manager.
Related Career Opportunities
Recent posts for students.
Becoming a Furniture Conservator/Restorer: A Comprehensive Guide
Advice for New Lincoln Students: Tips for a Successful Start
Becoming a Clinical Scientist in Genomics
Landing a Defence & Aerospace Graduate Job in Hertfordshire
Landing a Defence & Aerospace Graduate Job in Reading
Discover the Best Societies to Join at UEL
Securing a Data Internship in Leicester: Tips for Success
Securing a Consulting Internship in Milton Keynes: Tips and Strategies
Securing a Hospitality & Travel Internship in Leicester
Advice for New Plymouth Students: Tips for a Smooth Transition
Best Career Paths for Veterinary Medicine Graduates
Best Career Paths for Television Production Graduates
Securing an Accounting Internship in Milton Keynes
Landing a Software Engineering Graduate Job in Sheffield
Landing a Manufacturing & Electronics Graduate Job in Edinburgh
Becoming a Marine Scientist: A Comprehensive Guide
Landing Your Dream Engineering Graduate Job in Newcastle
Finding the Right Science & Healthcare Graduate Job in Hertfordshire
Landing Your Dream Job: Tips for Fashion & Arts Graduates in Liverpool
Find Your Dream Sustainability Graduate Job in London
Essential Pieces of Advice for New UCLan Students
Best Career Paths for Mechanical Engineering Graduates
Best Career Paths for Anthropology Graduates
Finding the Right Fashion & Arts Graduate Job in Leicester
Securing a Consulting Internship in Cardiff: Tips and Strategies
Securing a Graduate Job at BDO: What You Need to Know
Finding a Defence & Aerospace Graduate Job in Edinburgh
Securing an Education Internship in Nottingham
Preparing for Fresher's Week at Liverpool: A Guide
Landing a Consulting Graduate Job in Liverpool
Getting Ready for Fresher's Week at Anglia Ruskin
Becoming a Clinical Scientist in Immunology
Find Your Dream Sales & Business Development Graduate Job in Milton Keynes
Securing a Technology Internship in Sheffield: Tips and Strategies
Securing a Software Engineering Internship in Edinburgh: Tips and Strategies
Advice for New UCA Students: How to Make the Most of Your College Experience
[huh-zl] • from “to hustle”
You are flowing through your career, untroubled, elegantly, with finesse. The evolution of “hustling”.
Get the app
Job seekers, student organisations.
© All rights reserved by Huzzle | Contact: [email protected]
What Does a Tour Manager Do?
Find out what a Tour Manager does, how to get this job, salary information, and what it takes to succeed as a Tour Manager.
The Tour Manager serves as the linchpin in ensuring the smooth operation of tours, from planning stages through to execution. This role encompasses a broad spectrum of responsibilities, including logistical coordination, financial management, and acting as a point of contact for both the touring party and external entities. By maintaining a clear line of communication and addressing any arising issues promptly, the Tour Manager ensures that each aspect of the tour aligns with the overarching goals and expectations. Their expertise not only in planning but also in problem-solving facilitates a seamless experience for all involved, making them an indispensable part of any touring team.
Tour Manager Job Duties
- Coordinate travel logistics, including booking flights, arranging ground transportation, and securing accommodations for all tour members.
- Develop and manage the tour budget, ensuring all expenses stay within the allocated funds and handling any financial discrepancies that arise.
- Liaise with venue managers to schedule performances, negotiate contracts, and ensure technical and rider requirements are met for each show.
- Oversee the daily schedule, making sure all tour members are informed of the itinerary, soundcheck times, performance times, and any media commitments.
- Handle any emergencies or unexpected issues that arise during the tour, such as medical emergencies, equipment failures, or travel disruptions.
- Facilitate communication between the tour crew, band members, and external parties such as promoters, sponsors, and media representatives.
- Ensure the well-being of the tour group by monitoring workloads, stress levels, and interpersonal dynamics to maintain a positive and productive environment.
- Collect and manage merchandise sales at shows, including inventory tracking, sales reconciliation, and financial reporting to stakeholders.
Tour Manager Salary & Outlook
Factors influencing a Tour Manager’s salary include the size and popularity of the touring act, the complexity and duration of tours, the manager’s experience and proven success in the role, and the specific demands of the tour, such as international travel or managing large crews. Negotiation skills also play a crucial role.
- Median Annual Salary: $49,350 ($23.73/hour)
- Top 10% Annual Salary: $94,500 ($45.43/hour)
The employment of tour managers is expected to grow faster than average over the next decade.
This growth is driven by increasing global travel demand, a rising interest in unique, personalized experiences, and the expansion of the entertainment industry, requiring skilled professionals to manage tours, ensure smooth operations, and enhance visitor satisfaction across diverse cultural and geographical landscapes.
Tour Manager Job Requirements
Education: A Tour Manager typically has a diverse educational background, with many having completed some college courses, often in fields like tourism, hospitality, or business management. High school diploma holders also enter this field, leveraging subjects like geography, history, and languages. Those with Bachelor’s or Associate’s degrees usually major in travel, tourism management, or related disciplines, focusing on courses that enhance their understanding of global cultures, customer service, and logistical planning.
Experience: Tour Managers often start with varied levels of experience, ranging from none to a solid foundation of several months. Key areas of expertise include customer service, event planning, and logistics management. On-the-job training is common, allowing newcomers to learn directly from seasoned professionals. Training programs may also be available, focusing on communication skills, safety protocols, and itinerary planning. A blend of hands-on experience and formal training prepares individuals for the multifaceted responsibilities of guiding tours and ensuring guest satisfaction.
Certifications & Licenses: Certifications and licenses are not typically required for Tour Managers. However, a valid driver’s license may be necessary if driving is part of the job duties. In some regions, a Tour Guide License is required to lead tours in certain historical or protected sites. First Aid and CPR certifications are beneficial for safety reasons.
Tour Manager Skills
Itinerary Planning: Tour managers meticulously map out each step of the journey, ensuring a balance between travel logistics and engaging experiences. They coordinate transportation, accommodations, activities, and dining, while remaining adaptable to unforeseen changes or opportunities that could enhance the tour’s value.
Budget Management: Allocating funds efficiently across various aspects of a tour, from transportation to emergency expenses, is crucial for a smooth and cost-effective operation. This skill involves detailed planning and constant monitoring to adapt to unexpected changes without compromising the tour experience.
Contract Negotiation: Securing favorable terms with vendors, venues, and artists through effective negotiation ensures financial efficiency and smooth event execution. A keen eye for detail and the ability to anticipate potential challenges are essential for managing risks and maximizing opportunities.
Crisis Management: Handling unexpected events, such as sudden weather changes or health emergencies, with quick thinking and effective communication ensures minimal disruption to the itinerary. Making informed decisions under pressure is critical for protecting the travelers’ experience and the tour company’s reputation.
Artist Liaison: Smooth communication and coordination between artists and venue staff are achieved through diplomacy and problem-solving. Planning and executing all logistical aspects of the artist’s needs, from accommodation to technical requirements, are vital for a seamless performance experience.
Merchandise Logistics: Coordinating the transportation, storage, and sale of band merchandise at various tour stops requires attention to detail and organizational skills. Ensuring products are available at the right place and time maximizes revenue opportunities while minimizing logistical challenges.
Tour Manager Work Environment
A Tour Manager’s work environment is dynamic, often changing with each tour location. Their workspace is wherever the tour is, from buses and vans to hotels and backstage areas at venues. They rely heavily on mobile devices and laptops to stay organized, communicate with team members, and handle logistics.
Work hours are irregular, with evenings, weekends, and holidays being common times for events. This necessitates a flexible approach to personal time and a wardrobe that can transition from casual during travel to professional at events.
The social environment is team-oriented, with a strong emphasis on collaboration and communication. Tour Managers frequently interact with a wide range of individuals including artists, venue staff, and fans, requiring excellent interpersonal skills.
Travel is a significant component, leading to a high-paced work environment that can be both exciting and exhausting. Despite the challenges, the role offers unique experiences and opportunities for professional growth within the entertainment industry.
Advancement Prospects
Tour Managers can advance their careers by transitioning into roles with larger tour companies or artists, aiming for positions that handle more prestigious and high-profile tours. This often involves taking on international tours, which require a deeper understanding of global logistics and cultural nuances.
Another path is moving into tour planning and strategy, focusing on the design and execution of tours from a higher-level perspective. This could lead to roles such as Tour Director or even into event management, where skills in logistics, people management, and creativity are highly valued.
For those with a knack for the business side, advancing into tour production or becoming a Tour Producer offers a blend of financial planning, marketing, and operational management. This requires a strong understanding of budgeting, contract negotiation, and marketing strategies specific to the entertainment and tourism industries.
Achieving these advancements typically involves gaining extensive hands-on experience, building a robust portfolio of successful tours, and developing a deep network within the music, entertainment, and travel sectors. Demonstrating leadership, problem-solving skills, and the ability to manage complex projects under pressure are crucial.
What Does a Braille Transcriber Do?
What does an implementation manager do, you may also be interested in..., what does an alorica customer service representative do.
6 Careers if You Are Passionate About Music
What Does a PwC Audit Senior Associate Do?
15 community organizer skills for your career and resume.
We've detected that Javascript is not enabled. It is required for an optimal survey taking experience. Please check your browser's settings and make sure Javascript is turned on. Learn how to enable Javascript.
- Music Career Finder
Start Here:
- I am a musician or performer
- I just want to work in the music business
- Singing & Rapping
- Songwriting & Lyrics
- Music Recording
- Music Production
- The Music Business
- Piano & Keyboard
- Music Publishing
- Studio Musician
- Music Journalism & Writing
- Live Sound Technician
- Merchandising
- Bass Guitar
Tour Manager
Career Overview
A Tour Manager manages transportation, scheduling, and the financial aspects of an artist’s time on the road.
Alternate Titles
Road Manager, Concert Tour Manager
Avg. Salary
Salary Range
$46K – $71K 1
Table of Contents
Career Description
Career outlook, career path, experience & skills, education & training, additional resources.
Learn to Sing: What Is the Best Way to Learn Singing?
Becoming A Vocalist: Follow These Steps
Best Music Schools 2024: Who Has the Best Music Programs?
What Is a DAW (And What Can You Do With It)?
Best Online Guitar Lessons: Can I Learn Guitar Online?
Music Copyright Laws Explained for Musicians
The Top 15 Highest Paying Music Careers
Music Marketing Strategies for Artists
Music Industry 101: What To Know Before Pursuing a Career In Music
Music Royalties 101: How Artists Make Money from Music
10 Easy Instruments To Learn for Beginners
How to Make a Music Video
The 10 Best Music Books for Songwriters, Artists & Industry Professionals
How To Learn Piano Even If You’ve Never Played
4 Song Structure Types to Know & When to Use Them in Your Songwriting
What Is Music Composition: How To Become a Composer
ASCAP vs BMI: What’s the Difference and What Can They Do for You?
Everything You Need To Know About Voice Training
25 Best Music Colleges in The US
Film Scoring: Learn How To Write and Produce Music for Film and TV
How To Become a Tour Manager
People also ask.
What is the role of a tour manager?
What education is needed to become a tour manager?
Do tour managers make a lot of money?
The job of a Tour Manager is to make sure that life on the road runs smoothly for everyone involved. This means getting the band safely to venues and hotels, managing money coming in and money going out, and dealing with Promoters , Ticket Service Directors and Venue Managers .
Tour Manager David Norman says that his “day consists of moving the artist and the band from city to city. Along with my Travel Agent, Tour Coordinator , Tour Bus Driver , Tour Publicist , booking flights, ground, hotels, etc. Doing day sheets (info on what your day will be like including departure times, showtimes, soundcheck times, travel after the show, etc.)”
Tour Managers also work with Band Directors , Travel Agents, Band Members, Sound and Lighting Techs , Instrument Techs ( Guitar Technicians , etc.), Sound Engineers , Tour Bus Drivers , Tour Coordinators , Production Managers , Tour Accountants, Advance Person , Festival Directors and the Road Crew .
A tour manager is the logistical backbone of an artist’s tour, overseeing all aspects of planning, coordination, and execution to make sure everything runs smoothly. This includes organizing transportation, accommodations, budgeting, negotiations with venues, and schedules for the touring party. And the touring party often includes musicians, crew members, and support staff. Many times, a tour manager will stand in as one of the band members.
On average, Tour Managers earn approximately $54,300 annually. The average salary range for Tour Managers runs from $46,000 to $71,000.
Tour Managers are paid week-by-week, and payment varies based on the tour budget, the length of the tour, the stature of the band, etc. Usually, a Tour Manager gets a base salary, plus expenses (meals, for example), and sometimes a per diem for incidental expenses that come up on the road.
The income of tour managers vary widely depending on things like the size and popularity of the artists they work with, the length and scale of the tour, and their level of experience and expertise. Tour managers, especially those just starting out or managing indie acts, usually make enough to get by. But you should’t expect to get rich by being a tour manager. If you’re up for the responsibility and living life on the road, it can be a rewarding and fulfilling career.
Hey, what do you think about trying our new Music Career Helper Music Career Helper really quick? It’s totally free and could help get your career moving fast! Give it a try. It’s totally free and you have nothing to lose.
Tour Managers have a lot of responsibility, and not a lot of days off. Norman says, “I generally work at least 8 – 9 months out of the year. I’m a workaholic and need projects to keep me motivated.”
The best way to advance in this career is to have a handle on several different aspects of touring so that you can work in varying capacities. Norman says that “when I was coming up, my mentor advised me to learn EVERYTHING about touring, so I did. I can tour manage, production manage, [do] tour accounting, Promoter Rep, etc. Learning all of these different things will make your phone ring with more jobs over being just one dimensional.
“For example, this year I was the Tour Manager/Tour Accountant for John Legend (finished in February after 5 ½ years touring with him). Then I filled in as Tour Manager for a one-off date for Aaron Neville and then was Tour Director for the Brit Floyd tour and then Production Manager for Prince.
“In two weeks, I’ll go out as Tour Accountant for Avicii (filling in for a friend) and then I go out with One Direction as Promoter Rep August – October.” Advancement also comes from experience and building connections; most Tour Managers start with smaller, lesser-known bands before hitting the road with Grammy-winning, millionaire Rock Stars .
Like so many music industry careers, networking and word-of-mouth recommendations are the best way to get a job as a Tour Manager. Many Tour Managers start off by working with a friend’s band or in another music industry career.
UK-based Tour Manager Bob Slayer says, “There are so many ways to get into a career in music but like any creative field most of them involve working for next to nothing for quite a while, this is because a lot of people want to follow this path, so if you won’t work for nothing there are plenty of other people who will and they will get the breaks.
“If you have some aptitude for what you do then there comes a time where the experience and knowledge you have picked up working endless free or low paid hours begin to make you a scarcer, more valuable commodity.
“Back in 2002/2003, I was trying to get into music journalism. I was reviewing bands for a bunch of fanzines and just starting to get the odd bit of work from magazines. I interviewed a band by email – Electric Eel Shock, a Japanese band who were touring America at the time.
One of the questions I asked them was “Do you have any plans to come to the UK?” and this was the only one they answered! ‘You get gig; we come.’ And so I did.
“A few weeks later they came and stopped on my floor and did a few gigs around London. They blew a few people away and were asked to support a couple of larger bands.
The band then, impressed with what I had set up, invited me to go back to [the] USA with them and to SXSW. There I set up an interview with MTV for them and managed to get the head Booker from Roskilde Festival in Denmark to come see them live.
“She immediately booked them to headline a stage… This sealed it and they asked me to be their Manager . This I did for the next 6 years solid as well as tour managing and also acting as Agent in some territories.
I still work with them and just set up a European tour with them. Working and touring with Electric Eel Shock led to working with a number of other artists such as The Bloodhound Gang, Public Enemy, MC Devvo, etc.”
- Start at the bottom. Get experience in different facets of the live music industry.
- Network. Get the word out that you’re available to work as a Tour Manager.
- Be willing to work for free or very little.
- Brush up your budgeting skills.
- Stay responsible and don’t get sucked into partying! You’re the one who needs to see that everyone gets to the next location safely and on time.
Norman, like many Tour Managers, started off as a musician himself. This experience gave him an understanding of what tour life was like, and what band members would need from their Tour Manager. He also has experience as a recording studio Sound Engineer and Mixer.
After working with the S.O.S. Band on an album, they asked him to come along on tour with them as a Front-of-House Engineer and Tour Manager. In general, Tour Managers have experience in one or more music industry careers before heading out with a band. Skill-wise, they must be able to handle finances, stay on schedule and handle all kinds of people with varying temperaments.
Working as Tour Manager isn’t for everybody. Norman says this is a good career for “someone who’s patient, is proactive instead of reactive and is a forward-thinker and can multitask!”
”Learn everything you can,” Norman says. “Read everything you can and above all, find a mentor to help guide you. College would be great to learn people and life skills.” Although higher education isn’t a requirement, an understanding of finance and budgeting is.
You don’t necessarily need a formal education, but a degree in music business or a related field can help. The more important thing is getting experience, being passionate about the artists and tours you manage. It can help to first go on tours as a different member of the tour crew, like the road crew, merch crew, or just general support crew.
There are no unions for Tour Managers, although UK-based Tour Manager Bob Slayer recommends the Music Managers Forum for those interested in artist management.
This site has some useful insight into the business of being a Tour Manager .
What skills do you need to be a Tour Manager?
To be successful, Tour Managers need skills in time management, interpersonal communication, budgeting and finance. They must be able to solve issues on the fly, deal with all kinds of people, and ensure everyone’s having a good time.
Most Tour Managers know the music industry inside-and-out, having worked in some other capacity before getting into tour management. It can be helpful to have an understanding of live concert sound, performance gear, and musical instruments.
What education do you need to be a Tour Manager?
Majoring in Music Business or Music Industry Studies as an undergraduate can be helpful for aspiring Tour Managers. However, many Tour Managers get all the education they need through working in various music industry roles such as live sound, venue management, and performance. These positions help them get to know what life on the road is like.
What they haven’t already learned, they learn on the road.
Who goes on tour with an artist?
Touring is big business and therefore all kinds of people go on tour along with an artist. Some people you might find on the tour bus include the Tour Manager, Production Manager , Roadies / Stagehands , Tour Bus Driver , Guitar Tech , Lighting Tech , Background Singers , musicians, and the people selling shirts, tote bags, and other memorabilia at the merch tent.
What is the single biggest suggestion you would give to someone wanting to get into this career?
Bob Slayer says, “Get whatever experience under your belt. Bands always need to get to gigs, if you want to make yourself indispensable, buy yourself a van and offer yourself for free, or for expenses, or cheaply to bands. Maybe you don’t always want to tour but it will give you an insight into the goings-on of bands and you should be able to go from there into other areas.
“One fan of Electric Eel Shock used to come to all their gigs and so when I couldn’t tour manage them for a while I asked him if, in return for us taking him to the gigs, he would do some production. He said yes and became their Tour Manager for a while. Another fan got Electric Eel Shock a feature in his local newspaper.
“I encouraged him to do some more and he got us features in several other local newspapers on the tour. I introduced him to other bands he could also help out and within a year he packed in his job and started a PR company.”
What’s the #1 mistake people make when trying to get into this career?
Slayer: “Being a dick!”
Norman: “Thinking that it’s all glamorous and so easy. It’s definitely NOT. Also, people who think they know it all. I learn stuff each and every day from people who know less than me, to people who have much more knowledge and wisdom than myself.”
What is the question people should ask about this career but rarely do?
Slayer: “What the feck am I doing?”
Norman: “Do you think this would be right for me based on my personality?”
What is one thing I should have asked which I didn’t?
Norman: “I’ll have to think on that one. GREAT QUESTION!”
If you could describe in one word what makes you successful, what would it be?
Slayer: ‘I am far from successful—but I am happy!”
Norman: “Diligence.”
Extra Credit: The Beatles or Rolling Stones?
Slayer: “There was a time when this was a polarizing question. You were in one camp or the other. There have been many other this band vs. that band. But I think it is hard to say anything other than both.”
Norman: “Beatles. The Rolling Stones are SOOOOOOO overrated.”
David Norman & Bob Slayer
David Norman is a veteran Tour Manager who has worked as a musician, Recording Engineer and Mixer, Tour Accountant, and Production Manager. From 2008-2014 he worked as the Tour Manager/Tour Accountant for John Legend and recently worked with Prince on his European/UK tour. Norman has worked with stars like Robert Plant & Alison Krauss, Toni Braxton, Arcade Fire, Joss Stone, Alicia Keys, Green Day, and They Might Be Giants.
He has been profiled on Roadies of Color United , FOH Online , and Billboard .
Bob Slayer is a Tour Manager in the UK, where he has worked with Snoop Dogg, Electric Eel Shock, Iggy & the Stooges, Public Enemy, The Bloodhound Gang, and the Magic Numbers. In addition to his work with live music, he also now works with Comedians. He has appeared at the Edinburgh Fringe Festival every year since 2008 and is himself an award-winning Comedian.
- 1 . "Tour Manager Salaries" . Glassdoor.com. published: Dec 22, 2019. retrieved on: Nov 7, 2019