travelling helps in generating ideas

Jenna Rainey

My supplies

CEO + ARTIST + EDUCATOR

hey friend!

I’m jenna rainey. , i'm an artist, self-taught designer, and multi-faceted creative entrepreneur who is hell-bent on teaching everyone how to find their inner creative voice..

My favorite supplies

A highly creative nerd with a unique breed of humor and the proud earner of a self-bestowed award for being the world’s most curious and driven human.

Hey I'm Jenna!

Hang out on youtube, it’s like netflix-binging bob ross videos, but with a dose of dry + quirky humor and fewer happy little tree references. .

Wanna Learn Watercolor ?

i wrote some books

DEVELOP YOUR ARTISTIC STYLE

GRAB THE FREE GUIDE

Travel and Creativity: How New Experiences Stimulate the Mind

Jenna .

Traveling has long been a source of inspiration for artists, writers, and thinkers. Immersing deeply into a rich, new culture is one of my favorite places to go for inspiration and new influence. I’ll usually look up a local antique market, go to a busy cafe and people watch, or walk the gardens and art museums in town and come back with a new sense of creativity and inspiration. The allure of new landscapes, cultures, and experiences has the power to ignite that creative flame. But why is this connection so profound? Let’s embark on a journey to understand how travel stimulates creativity and enriches our minds.

1. Breaking the Routine

Our daily routines, though helpful for getting all the daily tasks done and such, can become monotonous, potentially stifling our creative juices. Travel forces us out of these comfortable patterns. Whether it's navigating through a bustling foreign market or understanding a different public transport system, travel thrusts us into unfamiliar situations. This break from the usual activates our brain in new ways, pushing it to think differently and encouraging more creative thought patterns.

2. Sensory Overload

Travel immerses us in a world of new sights, sounds, tastes, and textures. This sensory overload can be a catalyst for creativity. In unfamiliar environments, our brains process a barrage of new information, making connections between novel stimuli. This heightened sensory awareness can inspire new ideas or offer a fresh perspective on old ones.

3. Experiencing Different Cultures

Engaging with different cultures offers a unique chance to see the world through a fresh lens. By observing and participating in local traditions, festivals, or even daily rituals, travelers expand their understanding of human behavior and societal structures. This broadened perspective can challenge our previous beliefs, making way for innovative ideas and fostering creativity.

4. Solitude and Reflection

Though travel can be a social activity, it also offers moments of solitude – quiet moments on a secluded beach, a solitary hike, or introspective hours on a train ride. Such moments provide an opportunity for deep reflection, allowing us to process experiences, thoughts, and emotions, often leading to creative insights.

5. Overcoming Challenges

Travel isn’t always smooth sailing. Missed flights, language barriers, or unexpected detours can pose challenges. Overcoming these requires adaptability and problem-solving, which are, in essence, acts of creativity. Tackling travel challenges can also boost confidence, making us more open to taking creative risks in other areas of our lives.

6. Expanding Neural Connections

Neuroscience suggests that novel experiences can lead to the formation of new neural pathways. When we travel, we’re constantly learning – whether it's a new language, history, or skill (like scuba diving or pottery). This learning enriches our neural networks, enhancing brain plasticity, which is closely associated with creativity.

7. The Power of Awe

Standing in front of the vast Grand Canyon or witnessing the Northern Lights can evoke a profound sense of awe. These awe-inspiring moments, studies suggest, can boost our mood, make us feel connected to something larger than ourselves, and most interestingly, amplify our creativity. Awe expands our perception of time, making us feel that we have more of it available, which encourages deeper thinking and creativity.

Tips for Harnessing Creativity While Traveling:

• Stay Curious: Approach your travels with a child-like curiosity. Ask questions, be observant, and immerse yourself fully in the experience.
• Journaling: Keep a travel journal. Sketch, write, or even glue tickets and leaves. It not only preserves memories but also helps in processing experiences, potentially sparking creative ideas.
• Go Off the Beaten Path: Instead of only visiting tourist hotspots, explore lesser-known places. These uncharted territories can often offer richer and more unique experiences.
• Interact with Locals: Engage in genuine conversations with locals. Their stories, perspectives, and wisdom can offer invaluable insights and inspiration.

In Conclusion

Travel is more than just an escape from the daily grind; it's a journey into the vast expanse of creativity. It teaches us to see the world differently, challenges our perceptions, and expands our horizons. As Mark Twain aptly put it, “ Travel is fatal to prejudice, bigotry, and narrow-mindedness, and many of our people need it sorely on these accounts. ” So, the next time you’re feeling creatively blocked, maybe all you need is a new adventure to reignite your imagination. Safe travels and happy creating!

Want to travel together? Check out my art retreats that I teach across the globe!

by Jenna Rainey 

+ show Comments

- Hide Comments

add a comment

I love watching all the snippets of your travels and retreats on instagram and then I get travel and retreat envy, so I just have to live vicariously through your posts and can only hope one day I can do a retreat with you lol.

I came across your website in my search for inspiration on my venture to create my own style and hopefully my own brand. I have been delaying for so long; years even in pursuing my talents and gifts. I am a collage artist and I incorporate sewing techniques, fabrics, papers, jewelry, beads, paint and drawing illustrations. I do a bit of everything…and just like you…it clearly was a gift from within. I love this article because, I see that my life is changing alot. I have a new job, a new apartment, new social life and new environment…everything is changing and now I can better work on my art. I can financially invest in my craft and seeing how you have used your talents to build your life is very inspiring.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Browse By Category

art + creativity

So Hot Right Now

5 Money Management Tips for Creative Business Owners

Business Resources

5 Energy Management Tips for Creative Entrepreneurs

The Best Watercolor Tutorials For Beginners

How to Avoid Shiny Object Syndrome as a Creative Entrepreneur

Social Media

Growing Your Business On Social Media in 2024

Is Social Media Making Your Art Bad?

back to blog home

Previous Post

« The Neuroscience of Creativity: How the Brain Functions When We’re Being Creative

How to Clean Watercolor Brushes »

The Complete Beginner's Guide to Watercolor

Get a rundown of all my recommended supplies, learn fundamental techniques and tips including color theory and composition, and walk away feeling super confident with your new love of watercolor!

Free e-book

Freebie Alert!

*signing up will subscribe you to our email list, you may unsubscribe at any time, though doing so means we cannot contact you with more free, valuable education and tips on this topic. you also agree to our terms and conditions and privacy policy ., an artist, self-taught designer, and multi-faceted creative entrepreneur who is hell-bent on teaching everyone how to find their inner creative voice., i'm jenna rainey..

Customer Support

YOU'VE GOT MAIL!

back to the top

Read the blog

watch me on youtube

my art community

art retreats

everyday watercolor books

licensing resources + tips

The Ceo advice column

Customer service

program login

community login

contact us!

© 2018-2024 JENNA RAINEY LLC | TERMS & CONDITIONS | PRIVACY POLICY | SITE CREDIT

@JENNARAINEY

TOP 9 Reasons Why Travelling is Actually Important

Ever thought about the impact of travel on your well-being? Well, believe it or not, health improvement doesn’t always mean sweating it out. Sometimes, it’s as simple as packing your luggage and get going! Travelling is one of the best things you can do for your health, and we have the evidence to prove it.

And not only that, it also brings about other physical benefits. So, what are you waiting for? Let’s accompany us and make yourself physically and mentally fit through the magic of travel!

Table of Contents

Why Travelling is Important?

Traveling helps in reducing stress, fighting sadness, lowering the risk of getting sick, making us happier, and sparking creativity. In addition, it’s a fantastic way to learn new cultures, make friends, taste different foods, and open up lots of exciting possibilities .

Health Benefits of Traveling

Traveling isn’t just about having fun; it also has positive effects on your health. This isn’t just our opinion, it’s scientifically proven. To highlight the significance of travel, we encourage you to explore the reasons mentioned below to enhance your well-being.

Reduces Anxiety

Feeling overwhelmed? The straightforward remedy is to go on a journey to your beloved destination. In today’s fast-paced life, finding time for socializing becomes challenging. If you’re among those facing this issue, you likely experience stress at day’s end. Particularly, office-goers may find it difficult to plan trips. 

According to the MDPI Study, individuals report improved rest, reduced anxiety, and better moods three days after a vacation. Remarkably, these positive effects often persist for weeks beyond the trip’s conclusion.

Increases Satisfaction and Happiness

It is common to experience relief and a sense of satisfaction when you decide to take a break from work for a vacation. As supported by research at Cornell University , the happiness of a person can increase simply by planning a trip. Also, the survey showed that people are more excited about their vacations than buying new things. This means that the perks of going on a trip begin even before the vacation itself starts.

Lowers Chances of Diseases

As per a study by the Global Commission on Aging and Transamerica Center, and the U.S. Travel Association , traveling helps in keeping people healthy. The research indicates that women who travel twice a year have a reduced risk of heart attacks compared to those who don’t travel frequently (maybe six years ago). This holds true for men as well. Men who skip annual vacations show a 30% higher risk of heart disease and a 20% greater risk of death.

Boosts Creativity

Travel makes your mind more creative when you discover new things. Wondering how? Let us break it down. First, it boosts cognitive flexibility, which allows you to easily switch between ideas and think outside the box. Second, it inspires diverse and original ideas by exposing you to different ways of doing things and solving problems. Lastly, it helps you adapt to new situations and challenges to boost your self-esteem and self-efficacy.

Even Professor Adam Galinsky at Columbia Business School confirmed that exploring different places enhances both the depth and integrativeness of thinking and cognitive flexibility. It also possesses the capability to forge profound connections between unrelated forms.

Overcome Depression

You might have heard that millions of Americans are struggling with depression. It’s common for doctors to prescribe medication or therapies. However, these solutions might not always be the healthiest.

In such cases, we recommend planning a trip or traveling. Our recommendation is backed by a report from PubMed . This report found that women who vacation at least twice a year are less likely to suffer from chronic stress and depression.

Other Benefits of Traveling

As mentioned earlier, traveling isn’t only beneficial for your health but also provides a multitude of advantages. Some of the most prevalent and significant ones are outlined below:

Understanding New Lifestyles

When you go to new places, you meet people with different cultures and lifestyles. As you are living among these people, understanding and gaining insights into their way of life becomes a key part of making the most of your trip. In this learning process, you will discover new and different things.

For instance, in Japan, you might learn that it’s considered impolite to wear shoes inside (room), even if it’s usual for you. Sometimes, learning new things outside your comfort zone can be quite an adventure. We must say, it leaves a fantastic and lasting impact on your life.

Read: How to Secure a Hotel Room Door with a Towel?

Help in Socializing

If you enjoy meeting new people like I do, traveling is the way to go. When you explore a new place, you likely attend parties, go to clubs, enjoy amusement parks, and visit your planned destinations. In these locations, you encounter new individuals and establish unique connections with them.

Sometimes, unforeseen situations lead to new friendships. On my recent journey, I misplaced my wallet and needed assistance getting back to my hotel. During that moment, a lovely lady named Amelia offered her help, and we became friends. Surprisingly, we’re still connected on Facebook.

Editor’s Pick: Traveling With Kids: How to Make it Stress-free?

Give New Opportunities

A clear mind brings brightness to your life. However, if you stick to the same routine for many years without traveling, you might struggle to generate new ideas or gain a fresh perspective on the world. Traveling can uncover your life’s purpose by exposing you to new possibilities and opportunities.

It will lead you to discover a new passion, career, or direction that resonates with your values and goals. Additionally, it can inspire you to contribute positively to the world by connecting you to something greater than yourself.

Various Cuisine Options

When you travel, you get to taste a variety of foods from different parts of the world. You get to expose fresh tastes, ingredients, methods, and meals that might not be familiar in your homeland. During my recent trip to Iceland , I took a street tour, savoring a variety of freshly prepared dishes, snacks, and beverages from vendors.

The next day, I tried different local dishes and beverages crafted with regional ingredients and methods. Trying different food options on your next journey will undoubtedly be worthwhile.

Traveling is crucial for multiple reasons. It not only provides gratifying explorations but also offers health benefits by reducing anxiety, lowering the risk of diseases, and boosting satisfaction and happiness. Further, It enhances creativity, overcomes depression, provides socializing and learning opportunities about new lifestyles, and opens the chance to get involved in diverse cuisines. In other words, you can say that travel is like an informal school where every journey becomes a lesson, and every destination offers valuable insights.

Why Travelling is Important - FAQs

Going to new places is fun and helps you create awesome memories to share with your friends and family.

Traveling offers a change of scenery and routine, which can help reduce stress and anxiety. It allows you to disconnect from daily pressures, relax, and experience new environments, all of which contribute to a sense of well-being.

Travel exposes you to different perspectives and experiences, which can lead to personal growth and self-discovery. It sparks new passions or career interests, and it can connect you to something greater than yourself, inspiring you to contribute positively to the world.

• Managing Editor |

Related Articles

Can You Text On a Plane? FAA Rules Explained

Does Rain Delay Flights? Here’s The Answer

How Many Inches of Snow Will Cancel a Flight? | ANSWERED

Can You Bring Cigarettes On a Plane? Latest TSA Guide

14 Hotels You Can Book at 18 – Guide for Young Travelers

Can You Live in a Hotel? Is It Cheaper than Paying Rent? [2024]

Leave a reply cancel reply.

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

How Travelling Makes Us More Creative

Travelling has tons of well-known benefits, like making new friends, gaining new experience and creating new memories to name a few. But there’s a lesser known benefit of travelling that some scientists are studying… Travel helps creativity!

Recent studies by some scientists have found a strong correlation between travelling and creativity! Yes you heard it right. Scientific studies are saying that travelling can make you more creative. Another reason to let the travel bug bite you.

Mark Twain said that –

Travel is fatal to prejudice, bigotry, and narrow-mindedness, and many of our people need it sorely on these accounts. Broad, wholesome, charitable views of men and things cannot be acquired by vegetating in one little corner of the earth all one’s lifetime.

And recent studies seem to prove him right.

Adam Galinsky , a professor at Columbia Business School has done numerous studies on the correlation between travel and creativity and he says ,

Foreign experiences increase both cognitive flexibility and depth and integrativeness of thought, the ability to take deep connections between disparate forms. The key, critical process is multicultural engagement, immersion, and adaptation. Someone who lives abroad and doesn’t engage with the local culture will likely get less of a creative boost than someone who travels abroad and really engages in the local environment

Cognitive flexibility is the mind’s ability to jump between different ideas and this is a key component of creativity.

With travel comes new sounds, smells, languages, tastes, sensations and sights and all these spark different synapses in your brain, helping in building new connections and rewiring your brain. The farther you travel from your home the more creative you become! Don’t believe me? then you can refer to the 2009 study done by Professor Adam Galinsky at the Kellogg School of Management and INSEAD, where they say

Knowing that experiences abroad are critical for creative output makes study abroad programs and job assignments in other countries that much more important, especially for people and companies that put a premium on creativity and innovation to stay competitive

But how exactly does this happen? There are different factors in play, which when combined in the right manner, help boost a traveller’s creativity.

Open-Mindedness: Travelling makes you more open-minded as you meet new people and come across new situations. This enables your brain to make new connections and new synapses get working. This new wiring of your brain helps you come up with new, different and creative solutions to the problems you face in your daily life. Jonah Lehrer the author of Imagine has beautifully summarised how travelling helps make you open-minded. He says,

The experience of another culture endows the traveller with a valuable open-mindedness, making it easier for him or her to realize that a single thing can have multiple meanings.

Innovation: Travelling makes you more innovative. But this innovation comes with a catch. You need to really immerse yourself into the culture and country you are visiting. Merely going somewhere for a weekend, will not make you more innovative. Innovation comes to you when you choose to interact with the locals of your chosen destination. Stay with them, adopt their culture, learn their language, try their foods and customs. The more you interact with the locals and immerse yourself in the local culture the stronger an innovative and creative boost you receive. So when in Rome , learn and do as the Roman’s do!

Self- Confidence: Apart from boosting your creativity, travelling also helps strengthen your sense of self. Mary Helen Immordino-Yang, an associate professor of education and psychology at the University of Southern California, says

What a lot of psychological research has shown now is that the ability to engage with people from different backgrounds than yourself, and the ability to get out of your own social comfort zone, is helping you to build a strong and acculturated sense of your own self.

This strengthened sense of self, provides you with the self-confidence required to go out of your comfort zone when trying to solve problems. Allowing you to bring to the table more creative solutions and ideas.

Think outside the box: Last but not least, travelling helps you ‘ think outside the box ’. A 2012 study done by researchers of Tel Aviv University found that people who “believe that racial groups have fixed underlying essences”, beliefs the authors termed “essentialist views”, performed significantly worse in creative tests than those who saw cultural and racial divisions as arbitrary and malleable.

This categorical mind-set induces a habitual closed-mindedness that transcends the social domain and hampers creativity.

What this means in simple words is that people who put other people of different gender/culture in specific boxes have difficulty thinking out of the box. Here’s how travelling comes into play in this. When you travel, you meet different people and experience different cultures, and this allows you to recognise that most people treat you in the same way. You develop trust in people and start seeing them more as individuals akin to you. This allows you to look at people out of the box and this in turn allows your thinking to become more creative translating into ease of thinking out of the box for you!

So travelling sure seems to be an excellent way to get over that writer’s block, painter’s block or simply to give your creative instincts a boost! Pack your bags and head off to the next travel adventure; it won’t only nourish your soul, but your mind too!

Author : Lysha works at Lalco Residency – Hotel Mumbai and she loves her job. Helping clients and monitoring the progress of business strategies along with her leadership skills makes her perfect suit for Hospitality services. You can catchup with Lysha at executive homes serviced apartments .

Blogs are better shared

Check out this awesome blog have been looking at

Embed this blog

Copy and paste the following HTML into your website code:

7 thoughts on “ How Travelling Makes Us More Creative ”

• Pingback: Why exploring should be your 2018 new year’s resolution. – TimeStrappedTravellers
• Pingback: How Travel Can Be Your Chance Of A New Start - IslandChic77

during traveling I feel confident because I have knowledge from my trip. Traveling can make me change perspective and traveling is my mood booster for try many trip again.

Travelling is one of the best forms of education. It increases confidence. We learn about different cultures across the world. Therefore we must travel to different places.

That’s absolutely correct due to travelling you always explore new things, and learn about new things. travelling makes your thinking broad.

Awesome article. I have really been thinking the same about this. I truely have been believing and feeling it myself, that traveling have made myself more creative. I am actually blogging about traveling creative. I will link to this article in my next post. This is important for people to know.

The arrangement of this post makes it hard to read. It doesn’t appear organized.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Other things to do in the area

Where would you like to stay?

Quick links.

Traveling broadens our mind and exposes us to new people, situations and cultures that we previously never knew existed. In turn, this opens us up to making new friends and learning invaluable lessons from new experiences. So, it should come as no surprise that there is actually scientific proof that traveling boosts our creativity.

Have you ever taken a trip and come back feeling slightly different? Perhaps it’s a new step in your thought process as you try to solve a problem. Or maybe you’re hit with a stroke of “genius” as a new idea develops deep within your brain. You’re not imagining it. A study published by the American Psychological Association shows that traveling can spark a person’s mind to see outside the box by cultivating a trifecta of traits that lead to heightened creativity.

But studies show not everyone gets the same effect from traveling – a lot of it depends on our ability to engage, immerse and adapt.

Engage to Open Your Mind

Professor Adam Galinsky of the Columbia Business School has conducted multiple studies on the correlation between creativity and international travel. He states that engaging in local culture and embracing a new environment and its surroundings is critical in gaining creativity. Our perspective broadens when we integrate what we’ve learned from outside influences (like new cultures) and we are able to understand what we never knew existed before. Therefore, his conclusion is that those who engage more, gain more.

What does “engagement” really look like? It means getting up, getting out, striking up a conversation with the locals and overall absorbing as much of the environment as possible.

Immerse to Stimulate Innovation

Engaging is a crucial first step, but don’t stop there. Take it one step further by implementing the meaning of this phrase: When in Rome, do what the Romans do. This age-old travel expression hits the nail on the head when it comes to immersing in a new culture.

It means letting go of our fears of looking, sounding, or feeling silly and just going with the flow. If that conversation you started with the locals progresses into an invite to their home for dinner – go for it. You’ll get a peek at how life is really like for people living in that country which is something the average tourist ever gets to see.

How else can you immerse yourself? Try new food. Eat and drink what the locals do, even if you think it’s a bit strange. Ask questions. Find out why things are done a certain way instead of just accepting it without question. Partake in local customs. Get off the beaten path. Get lost. Do the things that the rest of the tourists aren’t doing. Being as “local” as possible helps us to gain a deeper understanding of a place, its inner workings and its people.

Adapt to Gain Self-Confidence

Finally, traveling and learning to adapt to unfamiliar situations in an unknown territory works wonders for self-confidence. Drawing on these feelings of confidence can result in having the guts to make one of your future ideas a reality, which directly promotes creativity.

How does traveling help you gain confidence? Your ability to meet and engage with people from a background other than your own enhances your sense of self. The satisfaction that comes with successfully communicating with people outside of our own country expands our abilities to think outside of the box and bring more creative solutions to the table. The more flexible and adaptive you are, the more creative you’ll become in every aspect of your life.

Enjoy this article? Share it with a friend

Me and My Little - One Mom's Covid-Era Adventure Through Our National Parks

Sidelined By the Pandemic: What a Travel Writer Learned in 2020

7 Travel Resolutions You Should Consider For 2021

Why You Should Skip the Plane, And Take the Train

How travel can improve your creativity

If there is one thing that I miss since the COVID Pandemic began, it is travel.

Travel has always been a passion of mine, driving me to see landmarks at the edges of the world, meet new people and explore new cultures.

And along the way, find out more about myself as well.

But not only is travel good for the soul, it is also good for our creativity.

Several research studies from 1989 and 2014 have found that traveling away from your home can result in an improvement in measures of creativity .

The impact on the flexibility of ideas people came up with after travel was stronger than improvements in originality, indicating that travel may give people a greater variety of knowledge and experiences to build on , as well as getting people out of their routine way of thinking .

Another larger study from 2009 analyzed the impact not only of traveling abroad temporarily, but living abroad for an extended period of time. This was associated with a strong improvement in creative performance.

So there we have it, evidence that travel can indeed make us more creative.

But why does this happen?

Well, one of the reasons I previously mentioned is that travel exposes us to new knowledge and ideas, which we can then use to incorporate into our own new ideas.

But another impact may be how travel improves our well-being.

Happiness is strongly correlated with creative performance. And therefore, having a good time while traveling may also result in the brain being better able to form new ideas.

All in all, just another set of reasons why I am looking forward to seeing the world again soon.

Idea to Value Podcast: Listen and Subscribe now

• Latest Posts

Nick Skillicorn

Latest posts by nick skillicorn ( see all ).

• When does it make sense to play a character of yourself? - March 29, 2024
• Focus on doing fewer things in order to make progress faster - March 14, 2024
• Focus on what you can control - January 23, 2024
• Is Design Thinking dead? - January 15, 2024

Share this:

Related posts.

Procrastination can (sometimes) make you more creative

Can creativity training really improve your creativity.

Evidence that children are more creative than adults (and the opposite)

Authority Bias: Why we submit to the ideas and orders of others

Leave a comment cancel reply.

For a More Creative Brain, Travel

How international experiences can open the mind to new ways of thinking

There are plenty of things to be gained from going abroad: new friends, new experiences, new stories.

But living in another country may come with a less noticeable benefit, too: Some scientists say it can also make you more creative.

Writers and thinkers have long felt the creative benefits of international travel. Ernest Hemingway, for example, drew inspiration for much of his work from his time in Spain and France. Aldous Huxley, the author of Brave New World , moved from the U.K. to the U.S. in his 40s to branch out into screenwriting. Mark Twain, who sailed around the coast of the Mediterranean in 1869, wrote in his travelogue Innocents Abroad that travel is “fatal to prejudice, bigotry, and narrow-mindedness.”

In recent years, psychologists and neuroscientists have begun examining more closely what many people have already learned anecdotally: that spending time abroad may have the potential to affect mental change. In general, creativity is related to neuroplasticity, or how the brain is wired. Neural pathways are influenced by environment and habit, meaning they’re also sensitive to change: New sounds, smells, language, tastes, sensations, and sights spark different synapses in the brain and may have the potential to revitalize the mind.

“Foreign experiences increase both cognitive flexibility and depth and integrativeness of thought, the ability to make deep connections between disparate forms,” says Adam Galinsky, a professor at Columbia Business School and the author of numerous studies on the connection between creativity and international travel. Cognitive flexibility is the mind’s ability to jump between different ideas, a key component of creativity. But it’s not just about being abroad, Galinsky says: “The key, critical process is multicultural engagement, immersion, and adaptation. Someone who lives abroad and doesn’t engage with the local culture will likely get less of a creative boost than someone who travels abroad and really engages in the local environment.” In other words, going to Cancun for a week on spring break probably won’t make a person any more creative. But going to Cancun and living with local fishermen might.

In Galinsky’s latest study , published last month in the Academy of Management Journal, he and three other researchers examined the experiences of the creative directors of 270 high-end fashion houses. Combing through 11 years’ worth of fashion lines, Galinsky and his team searched for links between the creative directors’ experience working abroad and the fashion houses’ “creative innovations,” or the degree “to which final, implemented products or services are novel and useful from the standpoint of external audiences.” The level of creativity of a given product was rated by a pool of trade journalists and independent buyers. Sure enough, the researchers found a clear correlation between time spent abroad and creative output: The brands whose creative directors had lived and worked in other countries produced more consistently creative fashion lines than those whose directors had not.

The researchers also found that the more countries the executives had lived in, the more creative the lines tended to be—but only up to a point. Those who had lived and worked in more than three countries, the study found, still tended to show higher levels of creativity that those who hadn’t worked abroad at all, but less creativity that their peers who had worked in a smaller number of foreign countries. The authors hypothesized that those who had lived in too many countries hadn’t been able to properly immerse themselves culturally; they were bouncing around too much. “It gets back to this idea of a deeper level of learning that’s necessary for these effects to occur,” Galinsky says.

Cultural distance, or how different a foreign culture is from one’s own, may also play a role: Surprisingly, Galinsky and his colleagues found that living someplace with a larger cultural distance was often associated with lower creativity than living in a more familiar culture. The reason for that, they hypothesized, was that an especially different culture might come with a bigger intimidation factor, which may discourage people from immersing themselves in it—and no immersion, they explained, could mean none of the cognitive changes associated with living in another country.

Traveling may have other brain benefits, too. Mary Helen Immordino-Yang, an associate professor of education and psychology at the University of Southern California, says that cross-cultural experiences have the potential to strengthen a person’s sense of self. “What a lot of psychological research has shown now is that the ability to engage with people from different backgrounds than yourself, and the ability to get out of your own social comfort zone, is helping you to build a strong and acculturated sense of your own self,” she says. “Our ability to differentiate our own beliefs and values … is tied up in the richness of the cultural experiences that we have had.”

Cross-cultural experiences have the potential to pull people out of their cultural bubbles, and in doing so, can increase their sense of connection with people from backgrounds different than their own. “We found that when people had experiences traveling to other countries it increased what’s called generalized trust, or their general faith in humanity,” Galinsky says. “When we engage in other cultures, we start to have experience with different people and recognize that most people treat you in similar ways. That produces an increase in trust.”

This trust may play an important role in enhancing creative function. In a 2012 study out of Tel Aviv University, researchers found that people who “believe that racial groups have fixed underlying essences”—beliefs the authors termed “essentialist views”—performed significantly worse in creative tests than those who saw cultural and racial divisions as arbitrary and malleable. “This categorical mindset induces a habitual closed-mindedness that transcends the social domain and hampers creativity,” the study authors wrote. In other words, those who put people in boxes had trouble thinking outside the box.

Of course, although a new country is an easy way to leave a “social comfort zone,” the cultural engagement associated with cognitive change doesn’t have to happen abroad. If a plane ticket isn’t an option, maybe try taking the subway to a new neighborhood. Sometimes, the research suggests, all that’s needed for a creative boost is a fresh cultural scene.

Top Benefits of Traveling and What does It Do to Enhance Your Creativity?

26 th October, 2021

Traveling is one of the best medicines in the world to de-stress from your tedious life. You can achieve the highest level of mental peace by traveling to different places. Traveling helps you get a new perspective on life. You can gather knowledge about new cultures and traditions by visiting different places and learn new things and break-free from your comfort zone.

Traveling is the best way to learn newer things that can help you generate brilliant ideas. Traveling not only offers you escape from your mundane everyday life, but it also exposes you to newer cultures, foods, people, activities, and more. Your mind gets opened up to various new things providing you with great experiences.

Traveling is proven to make you much more innovative boosting your mind’s capacity and abilities. Below are some of the best benefits of traveling:

1. Acquires peace

Peace of mind is highly necessary for a human being to properly function. Everyday life is quite hectic and full of stress. Taking a break is highly necessary to relieve your stress and revitalize yourself. When you travel to different places, you can keep your responsibilities aside for the time being. It relieves your mind and makes it peaceful, so you can either travel alone or with your loved ones, whichever gives you the happiness you deserve. When you are at peace, you will be more productive after you get back to work.

2. Improves your communication skills

Traveling effectively helps you develop better communication skills. You need to talk to new people to have a smooth journey. While talking to new people, you learn new accents, pronunciation, phrases, tone, and more. If you are interested enough, you can even learn new languages as well. Every language has its own beauty and you will be able to pick it when you travel to that area. You can use your communication skills to make improvements in both your professional and personal life after traveling.

3. Increases creativity

The greatest benefit of traveling is that it helps you boost your creativity. You are exposed to a new environment with new people that help you think in newer ways. From the people to weather, food, surroundings – everything is new when you travel. It opens your mind and helps you gain more spiritual insight. You are more likely to take a chance at doing something that you never would have done in your familiar everyday life. You can use all the experience that you have gathered in your travel period to do something creative during traveling or upon returning.

4. Makes you physically and mentally healthier

The well-being of both mental and physical health is important for you to live a prosperous life. It is a known fact that traveling makes you happier. When you are happy you have a great mental health, which leads you to have good physical health as well. As most people travel to places with beautiful sceneries and pleasant weather, it is bound to improve their health along the way.

5. Great for experiential learning

Traveling is the best way to do experiential learning. Travelling gives you an opportunity to learn new things practically. You must try to explore and learn new things on your own as much as possible. That way you will be able to get the full essence of the journey and come back with richer experiences to share with others. You can use the experiences in your own life to come up with newer ideas.

Related Post

What are the Initial 5 Practices to Prevent a Data Breach in an Organization?

5 Major Reasons to Use Public Relations for Your Brand in 2022

Why Do Websites Use Blue Color? Let’s Understand How Color Psychology Draws More Traffic

Latest Posts

Comprehensive Guidelines to Understand and Utilize Market Intelligence

9 th April, 2024

What the Best Press Release Writing and Distribution Service Can Offer?

8 th April, 2024

How to Create the Right Company Logo?

Opening a Restaurant: The Equipment List You Need to Know

5 th April, 2024

• Distribution
• How It Works
• Testimonial

Have any questions? [email protected]

• Copyright © 2024 IssueWire.

Copyright © 2022 IssueWire.

Valued Travel

How Travel Can Improve Our Lives

How can traveling gives you creativity and inspiration?

Traveling is more than just a way to escape our daily routine and experience new cultures. It can also be a powerful source of inspiration and creativity. Many famous artists, writers, and musicians have credited their travels with providing them with the ideas and inspiration they needed to create their masterpieces. In this article, we will explore how traveling can help us to unlock our creativity and find inspiration.

Exposure to New Cultures and Perspectives One of the most significant ways traveling can inspire creativity is by exposing us to new cultures and perspectives. When we travel to a different country, we get to experience a whole new way of life, food, traditions, and beliefs. This exposure to new things can break down our preconceived notions and expand our understanding of the world.

The more we learn about the different cultures, the more we begin to see the similarities and differences between them. This perspective can help us to think outside the box and generate unique ideas.

New Environments Traveling can also inspire creativity by introducing us to new environments. When we travel, we are often immersed in new landscapes, architecture, and natural wonders. These new surroundings can be visually stimulating and inspire us to look at things differently.

New environments can also provide a break from our daily routines and allow us to tap into our senses. By being fully present in a new place, we become more aware of our surroundings and can let our imaginations run wild.

Opportunity to Disconnect In today’s fast-paced world, it’s easy to get caught up in the hustle and bustle of everyday life. Traveling provides an opportunity to disconnect from the stresses of daily life and focus on ourselves. By taking a break from work, school, and other responsibilities, we can recharge our batteries and come back with fresh ideas.

When we travel, we often have more time to reflect and think deeply about our lives. This can lead to greater self-awareness and a renewed sense of purpose. By taking the time to reflect on our experiences, we can gain new insights and perspectives that can fuel our creativity.

Meeting New People Traveling is an excellent opportunity to meet new people from all over the world. By interacting with people from different backgrounds, we can gain a new perspective on life. Conversations with locals and other travelers can expose us to new ideas, beliefs, and ways of thinking.

Meeting new people can also inspire us to think differently about our own lives. By hearing about other people’s experiences, we may gain a greater appreciation for our own lives or feel inspired to pursue new passions.

Challenging Ourselves Finally, traveling can inspire creativity by challenging us to step outside of our comfort zones. When we travel, we are often faced with new situations and challenges that force us to think creatively. Whether it’s navigating a new city, trying new foods, or communicating in a foreign language, traveling can push us to be more resourceful and adaptable.

These challenges can also help us to grow as individuals and develop new skills. By pushing ourselves to try new things, we may discover hidden talents or passions that we never knew we had.

Traveling is a powerful source of inspiration and creativity. By exposing us to new cultures, environments, people, and challenges, traveling can unlock our imaginations and help us to see the world in a new light. Whether we are writers, artists, musicians, or simply seeking a new perspective, traveling can provide the inspiration we need to create something truly unique and meaningful. So, the next time you plan a trip, consider the creative possibilities that await you.

Related Posts

How does travel enhance personal growth and development, how can travel help us disconnect from everyday stressors, what impact does travel have on our emotional well-being.

+91-9717023501 | [email protected] | Create Account

Travelling Helps In Generating New Ideas And Creativity

Assistant Editor

Travelling and hunting new places is like a hobby now for the young generation which has several well-known benefits, the most important of them are making new friends for life, learning about new things, gaining new experience from the culture and ways of living and creating some new memories to be discussed in future. Recently scientist have been studying benefit of travelling that includes creativity and education. So today we are here to discuss today that how Travel helps creativity among us. In the recent studies by popular scientists, it’s been noticed that travelling is correlated creativity. Scientific concluded through studies that travelling can help you become more creative. This gives the travelling fond people another reason so as to let the travel bug bite them. 

A person is well attuned towards the people and surroundings with whom they are mostly connected, comfortable and relaxed with so we usually forget about rest of the world which is so beautiful and that is waiting for us to explore it. While travelling needs a good planning and there comes a numerous challenges. But there is also an opportunity for a person to know and learn more and thereafter flourish as a better person. Travelling is one things that makes step out of the comfort zone and witness everything that is enjoyable and cherishing. Travelling is always meant to offer a peace of mind and giving a time with family and friends. People are very often seen as a relaxing mode and away from the daily lives and hectic. Travelling due to several reasons is important, well some genuine reasons as to why you should be travelling even more for attaining peace of mind, favorable outcomes and bringing creativity in your career. It’s always a great idea to travel at some place in respect to your career betterment, as travelling as a great way to work on your decision-making skills. While moving to some far place and enjoying its characteristics and face the challenges, the natural instincts of one person begins working automatically and therefore one becomes more confident to make decisions independently and wisely than ever before.

Researchers at the University of Pittsburgh along with the Columbia University had confirmed while conducting survey and studying potential of people and reached to a conclusion that it improves their decision making skills and accuracy while travelling and when the time factor is minimized. Some important aspects of travelling are mentioned below:

All humans were made unique and so it is equally important to know the rest so as to know the taste of other people around and believe in that what it is actually which sets us apart from rest of the world. Travelling more enough, makes you come between people who are from different backgrounds, different viewpoints, different environments, different beliefs and the list can just go on. Thus getting an exposure to such amazing human diversity, one can become updated by learning a simple thing that how little amount of space one occupies in this huge world. This ultra-modesty basically helps you to become more acceptable and then you are ready to welcome the newer perspectives to everything.

Such great travelling memories and a variety of experiences brings uniqueness in a person when you travel and it also activates and extends your horizons, thereby completely changing your outlook on your life and how you see the world.

Travelling around the world brings takes you away from the limelight of the world to the newer perspectives which tends to confront you to the hard reality of life people face around the globe and how still they enjoy it with the light of joyous inside them which directs that you should still enjoy every single moment of your life every time even if one feel underprivileged. While travelling one shall learn to go with the flow, live life as needed and thereby valuing experiences over the present things and moreover you learn to utilize and live every single moment of your life every time when you travel more.

While exploring new places most of the travelling is basically associated with knowing new people, their culture and way to live from around various parts of the world. This exposure to different people coming from different caste, religion, language, etc. with obviously different backgrounds and perspectives may often get you into some interesting conversations which you will savior for the life.

While travelling you communicate with different people with the need to get your ways and sometime the necessities which enhances your communication skills and hesitations that will help you to build up a network of acquaintances in your current life where you can talk to people without hesitations. Travelling also helps you to come across new cultures, norms, languages and various other customary practices when you travel to far-off places that surely helps and uplifts you in communicating better which therefore is like working on your social skills through the process.

While travelling there is a need to become an active listener whether you are listening to your guide or the locals which helps you to become a better and active listener and thus becoming a better communicator is followed as and when you come out from the cultural boundaries and start interacting with different people from around the globe.

Travelling helps you to become extremely attentive and be aware of the random things happening around and quickly switch from Plan A to Plan B in the event of need or sometime of any emergency. Travelling surely helps you to make a backup plan and thereby applying it instantly are two different things and the later one is sometimes made instinctively while you are travelling. Because travelling is known as the journey into the unknown, so travelling makes you no longer fear the unknown circumstances and make you adaptable so as to embrace unfamiliar people, situations and surroundings with ease.

By: Anuja Arora

• Photography

Related News

• Reasons Why My Father Is My Idol
• Impact of the Internet on Children
• Ethical Hacker: Securing the Internet
• Plastic Isn't Fantastic- Poem
• What Makes You A Great Leader!
• CORONA: Humans Coughing, Earth Breathing!
• How Automation Will Affect Jobs
• Employability of Indian Students
• Outrunning Automation
• Impact of Soft Skills in Employment
• Teenager Suicides in India
• Get To Know All About Periods
• Arise, Awake And Stop Not Until The Goal Is Reached
• Behavioural Assessment Is The Key To Become A Better Teacher!
• Journalism Through The Eyes of FairGaze
• Menstruation And Its Hygiene: Not A Taboo But A Natural Phenomenon!
• Stop Drug! Stop Abuse!
• The World Wide Web: Get Tangled, or Unravel the Treasures of WWW
• Delve into Grandma’s Recipes: Time To Revisit The Indian Way Of “Eat Healthy And Live Healthy”
• Cook Without Fire: Easy Non Fire Cooking Dishes

Why Travelling is a Really Valuable Learning Experience

Written by: Tess Pajaron

Planned in the right way, travelling can be about so much more than just crossing places off your bucket list. There is lots to learn when visiting other countries. Open yourself up to new experiences; stay in a local home stay, volunteer with a community charity, get to know the people and the culture of each new place you visit. You’ll find that you return home, not only with lots of great memories but a lot of new skills too.

Sure, you might learn about Cambodia’s history, the culture of Japan and the geography of South America. But it’s the life skills you learn which can prove important in the long run.

Here are some of the things you can hope to learn on your travels:

Confident Communication

Travelling, particularly if you’re going solo, is a great challenge for your communication skills. Besides the trials of communicating in a foreign language, you will be forced to strike up conversations with near strangers on a daily basis if you are to enjoy any social contact. Finding new friends and building relationships, however fleeting, requires charisma, good body language and confidence. These are skills that will prove equally useful back at home. It can help you face that college interview,  network at work  or meet new people with new-found poise and self-assurance.

How to Cope in a Crisis

Anyone who has travelled extensively has come across their fair share of tricky situations. Getting your bag robbed in a city centre street, finding that the train you were hoping to catch doesn’t leave until next week or struggling to find accommodation during a fiesta are all problems you may have to overcome. Facing these trials, working through them and deciding on the best course of action helps you to develop your organisational skills in tough and new situations.

A New Language

Immersing yourself in a culture is a great way to learn a foreign language. Pushing yourself to communicate in that language every day and hearing it used in real life situations all around you can be much more useful to your  language abilities  than studying in a classroom. Even if learning a language isn’t the main purpose of your trip, it can make your travels far easier and interesting as you organise transport and accommodation from place to place and engage with the locals in their native language.

How to Prioritise

When you’re travelling you need to determine what is essential and what you can do without. You can’t carry everything in that one backpack, nor can you always afford to choose the most comfortable mode of transport or accommodation. You will make difficult decisions on a daily basis and learn to prioritise what is most important. Being able to manage your time and your resources in this way is a key skill for education, work and your day to day life.

Different Ways of Life

Sitting at home in the familiar surroundings you grew up in, your perspective on life is unlikely to be challenged all that often. Travelling, you get to see how people around the world choose (or are compelled) to live their lives. You see where their priorities lie – how they view work, family, education, the environment – and how this compares to your experiences at home. Understanding that there isn’t just one way to do things opens your mind to a whole host of possibilities. Your ability to question, analyse and innovate will be  greatly enhanced .

Travelling can expose you to new ideas and provide valuable learning experiences, how you choose to apply that learning is up to you. Whether you learn a new language, find new ways to approach life, or simply be a more confident individual, the skills you gained throughout your travelling adventures will be there to help you for the rest of your life.

Author: Tess Pajaron is a zealous traveller who loves to explore new destinations and discover local cuisines. She works at  Open Colleges , Australia’s leading provider of online courses. Image is authors own.

Like this post? Please share it

Related articles to read.

Worst Travel Advice

Tired of Traveling? Avoid Travel Burnout

21 Signs That You're Addicted to Travel

Travel Tips for Backpacking

Beginners Checklist, Packing for Australia

10 Life Lessons you will only learn Travelling

Most Scenic Places in the World to Skydive

To revisit this article, visit My Profile, then View saved stories .

Can Travel Make You More Creative?

By Michaela Trimble

When faced with a creative block, common wisdom suggests you go for a walk, exercise, even take a nap. All three have a common thread, of course: creating distance and taking a mental break from the task at hand. So it stands to reason that really getting away, say, on a vacation, would be the ultimate cure, right? For the deskbound wanderlusters among us, the answer is thankfully, yes. New research suggests travel can increase your levels of creativity and cause an uptick in your mind’s ability to produce positive thoughts, leading you to a happier, more inspired version of you.

Travel allows you to physically get away from an issue and see it from another perspective; hop a plane away from the trees and you’re suddenly able to see the forest. In fact, even the suggestion of distance can open you up to more creative thinking. In one Indiana University study, participants were asked to solve a series of puzzles. The group that was told the puzzles came from California (rather than being “homegrown” Indiana University puzzles) showed more creative thinking in coming up with solutions and were more likely to solve the problems.

“Creative work allows us to stretch our mental comfort zones and view our surroundings—and ourselves—from new perspectives,” says Shelley H. Carson , Ph.D., professor of psychology at Harvard University. “This exposes us to new experiences and new ideas. When we are creative, our vision becomes broader and the world opens to us, similar to the way our perspective broadens when we travel.”

And these benefits don’t just apply to quick jaunts out of town. Longer stints abroad have a lasting impact on lifelong creativity. Inspired by anecdotal evidence about artists who produced their best-known works during or following stints abroad (Vladimir Nabokov and Lolita , Ernest Hemingway and The Sun Also Rises ), professor Adam Galinsky of Columbia Business School set out to explore this correlation. In research published by the American Psychological Association , Galinsky proves that individuals who have lived abroad in their lifetime tend to be more creative and that the more countries in which someone has lived, the higher the degree of their creativity. This was further shown to be true in the fashion world; Galinsky studied creative directors from 270 of the world’s top fashion houses and found that those who had spent significant time abroad produced more innovative and consistently creative fashion lines.

Why does time abroad have such a dramatic impact? “Travel exposes you to new people, and often to new cultures, religions, languages, and customs, as well as to new places,” says Carson. Similar to Galinsky’s research, Carson’s work proves this exposure broadens a traveler’s perspective, which is correlated to an increased state of positivity—the ideal brain state for creative thinking to occur. Essentially, when we’re relaxed and happy, new ideas flow more readily.

Carson also suggests highly creative, well-traveled people have more open and accepting personalities. “They are more motivated to explore other cultures and are less judgmental of other ways of life,” says Carson. “Travel itself can make a person more open, so there is a three-way interaction. Travel can make a person more open and creative, whereas an open person may be more motivated to travel and do creative work.”

Vogue Daily

By signing up you agree to our User Agreement (including the class action waiver and arbitration provisions ), our Privacy Policy & Cookie Statement and to receive marketing and account-related emails from Architectural Digest.. You can unsubscribe at any time. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Ramon Daily

Why Traveling Create's Good Ideas

Traveling helps create new ideas and break through mental plateaus, here's how.

The basis of this article is Steven Johnson's book Where Good Ideas Come From . In which he describes the conditions needed for great ideas.

Traveling Introduces New Ideas

A principle in the book is the idea that good ideas often don't come from vision's or ephemeral thoughts, instead it is from the slow build-up of inspiration from the things we see around us.

The Adjacent Possible is the idea that instead of looking forward or back for inspiration, we look sideways. We look at what there is today and we then take one step with it. The incremental effect of this leads to the great innovations we think of.

When you are traveling, you are constantly introduced to new ideas, new things. You are in the process of seeing the adjacent possible. By seeing all of these things when traveling, you are slowly introducing the adjacent possible into your mind, the incremental effect compounding over time to create new, innovative ideas.

Traveling Brings You Into New Networks

Another key concept in the book is the idea of the networks and that ideas come from social interaction.

When traveling, you are integrating yourself into new networks constantly. Networks of ideas. The restaurant you ate at is a network of ideas, same with the city you are staying in. These networks come big and small. This is also one of Three Reasons to Use Hostels when Traveling as you are introduced to a network.

Fundamentally, by constantly introducing yourself to new networks, you are actively introducing new idea's to your own network.

New Ideas Come Together

All the new ideas you are introducing yourself to slowly add up and compound, as your brain searched the adjacent possible for each and combines them in new and unique ways, because at the end an idea in and of itself is a network. It is the combination of many ideas combining itself in a unique way.

Traveling slowly brings together new ideas in your head, just opening yourself up to the world is enough to generate them.

Ready for more?

How Travel Helps You Grow

by Mary Alice Haas - Last updated on March 25, 2020

• Before You Go
• While Abroad

There is one concept that is constantly sought after in each stage of life, and that is the ability to grow. In growth, we find new skills and abilities, joy, unique challenges, connection, and love. So where do we find this concept of growth? In the only place possible: outside of our comfort zone. The good news is that growth can develop anywhere; the better news is, it develops at an exponential rate when we are TRAVELING! And we’ll be happy to tell you how travel helps you grow. 

Get out there and experience the world!

When traveling to a place that is new to us, our environment becomes unpredictable, our critical thinking and problem-solving skills are tested, and we begin to grow. David Viscott, a scholar and writer, describes the benefit of being outside of the comfort zone perfectly, saying, “If you want to grow...go to the cutting edge of your competence, which means a temporary loss of security. So, whenever you don’t quite know what you are doing, know that you are growing….”

How does traveling help you grow? It takes away your familiarity, which makes room for personal development and self-growth.

What does traveling do for a person?

There are many different types of travel that will foster growth, like studying abroad, volunteering, teaching, and more. One unique choice that’s growing in popularity is taking a gap year. Gap year providers, like Winterline Global Education and others, aim to help you achieve more clarity in life, especially before big life transitions.

Students are choosing to take a gap year between high school and college, as well as between college and grad school or full time work, more frequently. Why is this awesome? Because traveling increases global awareness, improves communication skills, increases maturity and confidence, and ultimately creates a more well-rounded young professional.

Traveling also has health benefits which is another reason why taking a gap year of travel before a major transition is helpful! It decreases stress, lowers the risk of heart disease, encourages physical activity, and fosters creativity. Overall, the benefits of travel are unique to everyone, but we’ve broken down ten of our favorite ways travel will help you transform.

How travel changes your life

Your travels will shape the person you’re about to become.

1. Develops intercultural competence

Traveling develops respectful and effective communication between people from different cultures (and the best gap year providers will help you develop this skill). It changes how we communicate as incredibly diverse nations. When traveling to a new country with a new first language, it is a humbling experience. It showcases the difficulty of learning a new language and helps one consider how hard so many people have worked to be able to learn new languages. 

2. Deepens your sense of empathy

Becoming a foreigner in another country is a feeling one never forgets. It is easy to get lost, simple daily routines such as grocery shopping, using transportation or finding a restroom are new, and it’s easy to make mistakes. Upon returning home, the golden rule has never been so clear: treat others as you wish to be treated. Step in and help, show compassion, give out kindness when strangers seem confused. Kind gestures can make someone’s day whether it’s a traveler or a confused native. 

3. Combats stereotypes

Traveling combats stereotypes in two ways. One, traveling opposes the untrue travel stereotypes that are spread: that traveling is unsafe, there is more theft, you’ll get sick from food, the list goes on and on. Traveling brings attention to unreasonable fears that exist and sheds light on the beauty of other countries. Secondly, traveling combats the stereotypes other countries have about tourists — that they are loud, impolite, entitled, prejudice, wealthy, arrogant, etc. Travelers have an opportunity to show genuine curiosity and appreciation for new cultures.

4. Challenges your opinions

You’ll be exposed to environments and ways of life that are much different than back home.

Traveling puts you in a vulnerable state with exposure to new histories, cultures, ideas, and people — and this is one of the ways that makes it obvious how travel helps you grow. Travel also pulls you out of your protected bubble, often surrounded by friends and family with similar ideologies. Speaking about your beliefs with people from different backgrounds creates engaging and challenging conversations that allow for critical thinking and questioning.

Travel can alter and challenge once-fixed opinions through the introduction of new information. It also has the ability to encourage oneself to research and learn more about what they believe, creating a more educated and open perspective.

5. Establishes lasting bonds  

Traveling awakens a sense of openness and friendliness. It also provides an environment for strong bonds to form. New places have an interesting way of pulling people together who have a similar interest in exploring a new culture. Experiencing deep moments, inspiring conversations and difficult scenarios creates lasting bonds. Plus, hearing new perspectives and being able to have vulnerable conversations that challenge you, bring people together. 

6. Develops patience

With unpredictability and unfamiliar surroundings comes mistakes and unforeseen consequences. Yet, these experiences also provide growth and increase patience. Special moments and unforgettable conversations can come from missing a flight or waiting in line at a market, and these experiences showcase that patience creates a better outcome for all. Frustration will never speed up a scenario, but looking for the light in every experience could provide something meaningful.

7. Allows you to seek the truth 

You’re gonna learn a whoooole lot about the world.

Still wondering how travel helps you grow? Think about how information is spread between nations — the news is the most common outlet. Unless you are someone who avidly researches other countries, it’s likely that your interactions with other cultures are limited to what you hear and see on the internet. If there is one thing we all can agree on, it’s that news outlets publish more negative than positive content.

Traveling allows you to find the truth about other nations. It gives you an opportunity to seek out the beauty that other countries possess. It allows you to form educated opinions about other nations and draws people closer together.

8. Opens you up to new skills and abilities 

Traveling fosters a willingness to learn, and new cultures possess creativity that might spike your interest. Art, music, literature, and other activities such as yoga, hiking, swimming, singing, and more might be more common in new places, which gives you the confidence to try them. Studying abroad and participating in a gap year focus on the importance of learning new skills and abilities. This is where critical thinking is exercised and where your ability to take on new tasks with confidence grows.

9. Humbles you 

Traveling plucks you from your world of routine and comfort, and drops you into a completely new environment. Your senses will be fully stimulated and you might be screaming to yourself, “I am so uncomfortable!” Ahhh, the perfect way to practice humility — a sphere where you don’t hold all the answers and you have to rely on things outside of your reach.

Traveling humbles you, forcing you to ask simple questions, listen intently, and to be kind and polite. It shows you that everything in life is learned, there is no innate superiority... a reminder we could all use. 

10. Expands your confidence 

After stunning you and forcing you to listen and ask questions, traveling expands your confidence in the best way. It allows you to see that being uncomfortable brings challenges and growth. What does traveling do for a person? It allows you to develop new and exciting skills and it gives you the confidence to continue to push yourself outside of your comfort zone, because you understand what you can gain from it.

New territory and things that were once fears don’t seem as scary anymore, and this sense of confidence can ultimately change your life and help you make decisions that create a snowball effect.

Feeling inspired? Talk to our Online Advisor for FREE and get matched with 5 gap year programs ! 

Why not learn for yourself how travel helps you grow.

Ready or not — go conquer your adventure.

Maybe you relate to ten out of ten of these reasons for how travel changes your life, or maybe you relate to only two of them. What’s important to note is that no matter where you go, you will learn and develop in completely different ways.

So, how does traveling help you grow? It provides you with unforeseeable challenges that you will either tackle or fail, but you will learn from both immensely. You will carry with you everything that you experienced while traveling, and you will be surprised how it contributes to your future.

Whether you encounter a woman from the same country you traveled to at the grocery store at home and begin to chat, or you hold onto experiences that are purely yours and flip through photos when you are feeling low, traveling will affect you throughout the rest of your life in the smallest — and sometimes most significant — ways.

And if you are going through a major life transition, who knows, you might choose to take a gap year and explore and develop a bit more before committing to something new. Best of all, traveling might just inspire you to go somewhere new and find a new dimension to yourself. GO FOR IT!

Browse ALL Gap Year Programs on GoAbroad.com

This article was written with help from Winterline Global Education . Winterline offers immersive and dynamic skills-based gap year programs, which foster real-world experience to prepare you for college, life, and career while traveling the world and exploring your passions.

Want to Get Matched with Programs?

Use MyGoAbroad to Save & Compare Programs!

Related articles, what is a sabbatical 7 things to know, how to plan a sabbatical, the best advice for taking a gap year in latin america, 10 sabbatical ideas (for making the most of your time), how to take a year off work to travel, why americans don’t take gap years (and why they should), popular searches, recommended programs.

Seamester Study Abroad at Sea

1675 reviews

International Volunteer HQ [IVHQ]

Carpe Diem Education

For Travelers

Travel resources, for partners.

© Copyright 1998 - 2024 GoAbroad.com ®

• Study Abroad
• Volunteer Abroad
• Intern Abroad
• Teach Abroad
• TEFL Courses
• Degrees Abroad
• High School Abroad
• Language Schools
• Adventure Travel
• Jobs Abroad
• Online Study Abroad
• Online Volunteer Programs
• Online Internships
• Online Language Courses
• Online Teaching Jobs
• Online Jobs
• Online TEFL Courses
• Online Degree Programs

Experience true Nordic winter with these Iceland and Canada tours!

How Traveling Changes Your Brain?

Discover Positive Effects of Travel on the Brain

• Challenging the Brain
• Cognitive Benefits of Travel
• Vitamins for Your Brain
• Trying New Things
• Traveling Later in Life

Related tours

Related blog posts.

Traveling abroad is a great way to recharge, escape, and start anew. But did you know that travel actually makes your brain healthier? Read on to find out how traveling changes your brain, according to science.

Dr. Marian Diamond, a professor of neuroscience who studied Einstein’s brain, helped us to understand the positive effects of traveling on the brain. She argued that new experiences boost our cognitive powers. But what does this mean exactly?

Let’s start with a little story.

In the year of 1964, Dr. Diamond made a groundbreaking experiment that completely changed our understanding of the brain. Her experiments with curious laboratory rats have produced the first hard evidence of brain plasticity - that is, the brain’s ability to grow and change over time.

“It was thrilling,” Dr. Diamond said in the documentary My Love Affair the Brain . “Nobody else had made such measurements and found these results. We were terribly excited about it.”

How Do New Experiences Benefit Your Brain?

What if we said you can change your brain?

Not so long ago, the idea that life experiences could affect the brain was considered radical. Scientists believed that genes determined intellect, meaning the brain's potential was inherited rather than developed. You were either born lucky or not, end of story.  

But now, thanks to groundbreaking findings in neuroscience, we understand that the outside world can enhance cognitive performance. The scientific term for this is neuroplasticity.

So what does this mean for us as people? In the words of Dr. Diamond, it means we're capable of making our brains better and healthier.

But how can you improve your brain function? 

The secret lies in your environment.

Dr. Diamond discovered that rats raised in enriched environments (with plenty of toys and other rats to interact with) had a thicker cerebral cortex than those raised in impoverished environments (with no other rats and objects to play with).

The same principles apply to the human brain.  

Enrich your environment whenever you can

Every enrichment to your environment  — from challenging yourself intellectually to gaining new experiences — propels the brain's activity, leading to growth and reorganization.

According to science, one of the best ways to enrich our environment is travel .

How does traveling change your brain (and your life)?

People tend to get stuck in their daily routines. However, the mind quickly gets bored of doing the same thing over and over again. Luckily, we live in a world with ample opportunity to shake up that routine by getting out and exploring.

Every new destination introduces novelty to your mind, activating the cognitive networks that keep your brain healthy.

“When you expose your brain to an environment that’s novel and complex or new and difficult, the brain literally reacts,” says Dr. Paul Nussbaum, a clinical neuropsychologist from the University of Pittsburgh.

From the moment you set foot in an unfamiliar place, you're flooded with new experiences. In order to process all these stimuli, you start to train your brain as if it were a muscle. Instead of dumbbells, however, you train with new sights, activities, flavors, people, languages, and more.

When you're traveling, what's going on in your brain?

All the novelty that comes with traveling stimulates new connections between nerve cells, which in turn revitalizes your mind. Have you ever come back from a trip abroad and felt like you were born anew? That’s your brain growing. 

Traveling is Good for Your Mental Health

You may be tempted to believe that you can maintain your cognitive powers by taking a few vitamins. However, according to Harvard Health Publishing , there is little evidence to suggest that supplements actually work. In contrast, travel engages our minds in ways pills never could.

Each year, more and more experiments prove that new experiences support your brain’s health. People who are open to new experiences tend to perform better on memory and other cognitive tests, and also have better mental health.

It’s always a good idea to look after your gray matter

“A person high in openness to experience is intellectually curious, independent, and imaginative; they prefer variety over routine and enjoy learning and trying new things,” writes Dr. David Hambrick from Michigan State University in Scientific American .

In addition, trying new things can boost your creativity — the mind’s ability to connect things in unexpected ways. 

Dr. Adam Galinsky, a professor at Columbia Business School and the author of numerous studies on the connection between travel and creativity, notes, “Foreign experiences increase both cognitive flexibility and depth and integrativeness of thought, the ability to make deep connections between disparate forms.”

So how does travel change your ideas and views?

Traveling to new places has three major benefits:

• More curiosity to learn new things
• Creative ideas occur more naturally
• A greater sense of independence 

With so many advantages to traveling, you have more reason than ever to start planning your next trip.

“A person high in openness to experience is intellectually curious, independent, and imaginative; they prefer variety over routine and enjoy learning and trying new things.”

How to Get the Most Value Out of Your Trip

Travel won’t bring the desired results if you don’t challenge yourself along the way. It’s important to get out of your comfort zone and do something you’ve never done before.

Raft down a river , ride a horse , dive underwater , or go snowmobiling across a glacier! Activities like these stimulate new connections between nerve cells and help the brain to generate new cells.

The more you challenge your mind, the more it will reward you

"Those new and challenging situations cause the brain to sprout dendrites," explains Dr. Nussbaum. And dendrites (extensions of neurons that transmit information between different parts of the brain) are responsible for how well your brain performs.

Isn’t it amazing? This three-pound mass, which sent humans to the moon, improves while exploring new environments.

So what about the aging brain?

Health Benefits of Traveling Later in Life

Plasticity continues to adapt throughout your life. This means that we’re able to make our brains healthier at any age. Improving our cognitive health is our greatest “gift and responsibility,” according to Dr. Diamond.

Let’s look at three rules for keeping your brain sharp later in life:

Healthy aging is perhaps one of the best gifts you can get in your life

#1 Rule: Don’t Take Your Brain Power for Granted

The brain is not immune to aging. Like the rest of our body, the brain changes as we grow older. Once we hit our late 20s, we start to lose neurons — the cells that make up the brain.

While this might sound scary, it’s a natural process. Besides, there are many steps you can take to improve your brain health, travel being one of them. 

#2 Rule: Attend the Mental Gym Regularly

Everyone knows that exercise reduces stress, as well as the risk of heart disease. We also know that in order to achieve the desired results, exercise needs to be regular.

The same is true for brain plasticity. It’s not enough to do something new or challenging only once. To keep the mind sharp as we age, we need to attend the mental gym regularly.

Travel activates your brain much like doing a Sudoku or learning a new language. Don’t like crossword puzzles? Take a trip instead!

#3 Rule: Don’t Stop Traveling Later in Life

Activities commonly associated with travel, such as meeting new people or hiking through national parks, help prevent cognitive decline.

According to the Global Coalition on Aging , there’s adequate research to suggest that regular participation in social or leisure activities, including travel, has the potential to reduce the risk of dementia and Alzheimer’s disease.

Do you ever feel older than your years? Travel can provide a solution. According to the latest findings by Dr. Hambrick, openness to experiences can soften people’s experience of growing older. In other words, travel makes us feel young again.

Traveling later in life is not only important, but highly recommended. Go ahead and explore the world — your brain will thank you.

So, Where to Next, Brain?

Now that you know how traveling changes your brain, it’s time to choose your next destination. Will you go somewhere you’ve never been before? Or to a familiar haunt but with new activities?

Let us know your favorite place to stretch your brain!

Let's start planning!

Best Seller

6-Day Ring Road Tour Around Iceland

5 Day South Coast and Snæfellsnes Peninsula Tour

3 Day South Coast, Golden Circle and Ice Cave Tour

The Best Geothermal Pools in Iceland

Glacier Activities Not To Miss This Winter

Exploring Game of Thrones’ Iconic Filming Locations in Iceland

The 21 Best Hikes in the World

Hiking Vs Trekking

16 Popular Movies and TV Shows That Were Filmed in Iceland

River Rafting Down Gullfoss Canyon

Glacier Snowmobiling from Skjól or Reykjavik

Top Places To Visit Near the Arctic Circle for Wellness Travel

Health benefits of arctic activities in the north.

Some go for keto diets and slow fitness, others take magnesium baths. But instead of rushing to buy yet another foot massager or “mountain air” scented candle, why not start with the world outside your door?

What to Do in Iceland in July

Hiking, camping, and epic ring road tours.

July is one of Iceland’s more busy months and with good reason. The beautiful weather July brings opens up all of Iceland for you to explore. If you’re trying to decide what to do in Iceland in July, there are plenty of activities to choose...

10 Reasons to Hike Across Iceland

Read why people are crazy about guided hiking across iceland.

With its unmatched landscapes and nature attractions, Iceland is on every adventurous spirit’s bucket list. And is there a better way to explore a country known for its otherworldly sights than hiking? Here are 10 reasons to hike across Ice...

Get exclusive deals and a taste of Iceland, Canada, Scandinavia & Baltic States straight to your inbox

• IIMs in India
• MBA from IITs
• IIM Fees for MBA
• MBA Fee In Delhi NCR
• MBA Fee in Bangalore
• MBA Fee in Mumbai
• MBA Fee in Pune
• MBA Fee in Hyderabad
• MBA Fee in Bhubaneswar
• MBA Fee in Ahmedabad
• MBA Fee in Chennai
• MBA Fee in Coimbatore
• MBA Fee in Kolkata
• MBA Fee in Cochin
• MBA Admission Process
• Online Personal Interview Round
• IIM Admission 2024
• IIM Admission Criteria
• IIM Selection Process
• IIM Shortlist
• Importance of CAT Score
• How to Choose an MBA College
• AICTE Fee Refund Policy
• Direct MBA Admission Without Entrance Exam
• Famous MBA Alumni
• Education Loan for MBA
• PGDM or MBA
• IP University MBA Colleges
• MBA Full Form
• IMC 2023 Program Agenda
• Roundtable on UG Management Programs
• THE MBA SHOWCASE
• SPJIMR Fellow Program in Management (FPM)
• MBA Aspirants Survey
• AACSB Accreditation
• EQUIS Accreditation
• Appointments Directors and Dean
• KMAT Kerala 2024
• Ambedkar University Delhi MBA Exam
• MBA Entrance Exam
• TENSES: Most Important Part of English Language
• English Comprehension
• MBA Colleges Accepting CAT score
• CAT Cut Off
• CAT Results
• CAT Exam Toppers
• CAT Percentile Predictor
• CAT Preparation
• CAT Preparation Books
• CAT Mock Tests
• CAT Previous Year Question Papers
• CAT online Preparation
• CAT Coaching
• CAT Registration
• CAT Application Form
• CAT Admit Card
• CAT Syllabus
• CAT Exam Pattern
• CAT Exam Analysis
• CAT Eligibility
• Top MBA In India
• Top MBA In New Delhi
• Top MBA In Bangalore
• Top MBA In Pune
• Top MBA In Mumbai
• Top MBA In Hyderabad
• Top MBA In Chennai
• Top MBA In Bhubaneswar
• Top MBA In Ahmedabad
• Top MBA In Kolkata
• Top MBA In Coimbatore
• MBA In Delhi NCR
• MBA in Ghaziabad
• MBA in Lucknow
• MBA In Jaipur
• MBA in Dehradun
• MBA in Chandigarh
• MBA In Bangalore
• MBA In Chennai
• MBA In Cochin
• MBA In Coimbatore
• MBA In Hyderabad
• MBA In Kolkata
• MBA In Bhubaneswar
• MBA In Patna
• MBA In Ahmedabad
• MBA In Mumbai
• MBA In Pune
• MBA in Indore
• Compare College
• MBAUniverse Ranking
• NIRF MBA Ranking
• Best MBA Colleges
• MBA Summer placement
• Admission Deadlines
• New IIMs Admission Process - CAP
• Best One year MBA
• One Year MBA Fee
• IIM Kozhikode One Year MBA
• IIM Ahmedabad One Year MBA
• IIM Lucknow One Year MBA
• MDI Gurgaon Executive MBA
• IMI Delhi Executive PGDM
• IMT Ghaziabad PGDM Executive
• Great Lakes Institute of Management Admission
• SOIL Gurgaon One Year MBA Admission
• One Year MBA Admission Process
• Executive MBA in India
• Executive MBA in Delhi NCR
• Mahindra University Executive MBA
• Distance MBA Colleges
• BBA Entrance Exams
• Top BBA Colleges
• IIM Indore IPM
• IIM Ranchi IPM
• IIM Rohtak IPM
• IIM Bodh Gaya IPM
• IIM Jammu IPM
• JAGSOM International BBA
• TAPMI BBA Hons Admission
• TAPMI IPM Admission
• IPM by IIMs
• JIPMAT 2024
• IIM Rohtak IPM-AT
• SET Exam 2023
• TAPMI BBA Honours
• Christ University
• GD Topics 2024
• GD PI WAT Preparation
• Group Discussion (GD)
• Personal Interview (PI)
• Written Ability Test (WAT)
• Extempore Tips and Topics
• GD PI WAT Coaching
• IMS Coaching GDPI Course Discount
• MBA Specializations
• MBA in Marketing
• MBA in Finance
• MBA in HR - Human Resource
• MBA in International Business
• MBA in Banking & Financial Services
• MBA in Business Analytics
• MBA in Family Business
• MBA in Healthcare Management
• MBA Communications Management
• MBA in Rural
• MBA in Agri Business

Travelling: Helps in Generating Ideas and Experiential Learning

Please fill you information here, register now for latest mba exam & admissions updates.

‘The more you travel, the more learned you are’ – this old saying has proved its substance whenever tested with time and people since beginning. The travelling not only helps one to gain knowledge, generate ideas and earn experiential learning, it helps the mankind tremendously in reaching out to unexplored destinations, expanding business arena, learn cross country culture and civilizations. 

Back Ground What you may find difficult to learn in class rooms with the help of maps and globes, might be learnt with a travelling plan. All the travelers who travelled across the world without any modern means of travelling have helped the world to prepare various global routes, short routes connecting long distances and have helped the human being in developing its creative instinct. 

In 7 th  Century, Xuanzang, also known as Hiuen Tsang, a Chinese Budhist Monk, scholar and translator who travelled to India discovered the silk route which opened the trade route network which connected East Asia and Southeast Asia with South Asia, Persia, the Arabian Peninsula, East Africa and Southern Europe.

Another exploring traveler from Italy, Christopher Columbus, who completed 4 voyages across the Atlantic Ocean, discovered the viable sailing route to the Americas, a continent that was then unknown to the world till then. He is credited with the opening of the Americas for conquest and settlement by Europeans Vasco da Gama, a Portugese explorer was the 1st first European to reach India by sea. His initial voyage to India in 1497 to 1499 was the first to link Europe and Asia by an ocean route, connecting the Atlantic and the Indian Oceans – the West and the Orient. His discovery was significant as it opened the way for an age of global imperialism for the Portuguese who established a long-lasting Colonial empire in Asia.  

Travelling: Means of Creativity Travelling has been viewed as a source of adventure and unwinding stress of daily life, but recently it has been recognized as a means of creativity and experiential learning. In India, the number of travelers is increasing year after year. More people are travelling to domestic and even international destinations. The following figures evidently shows a similar picture-

Number of Travelers in India

• The UN World Tourism Organisation (UNWTO) predicts that by the year 2020, India will account for 50 million outbound tourists. Operators emphasize that currently around 25 million tourists from India travel overseas— this implies that the number would double from current levels within the next two years. Around 2009, 8 million Indians were travelling abroad.

Reasons for travelling

In a tourism survey, it was revealed that more than half of the Indian travelers prefer traveling for relaxation, and to relieve themselves from their busy daily schedules. A majority (50%) of people stated that they travel in search of adventure, while some (42%) reported travel to spend quality time with their friends and family. The rest of the major reasons to travel included self-exploration (41%), discovering different cultures (38%), and establishing status and prestige (38%).

How Travelling facilitates experiential learning and developing ideas

• Columbia Business School Professor, Adam Galinsky, has done a plethora of researches on the relationship between travel and creativity. Galinsky says, “Foreign experiences boosts both cognitive flexibility and depth and intergrativeness of thought, the ability to take deep connections between disparate forms. Through multicultural engagement, involvement, and adaptation, a person’s thought repertoire enhances. He further explained that a person who lives foreign and doesn’t engage with the local culture will likely receive a less amount of a creative boost than someone who travels abroad and actually involves in the local environment.
• Professor Galinksy at the Kellogg School of Management and INSEAD in his 2009 study reveals that travel induces new sounds, smells, languages, tastes, sensations and sights and all these spark different synapses in our brain, helping in creating fresh connections and rewiring your brain. The more one travels, the farther one stays from home and so the more creative one becomes.
• Travelling develops or facilitates the attitude of an experiential learner. It enhances one’s ability to develop relationships, learning local language, engage in the community, and speak mindfully about the places after one returns home.
• Travelling makes one more innovative. Innovation happens when a traveler chooses to interact with the locals of a destination. Reside with them, adopt their culture, involve in their customs and understand their ways of living.

Read Latest GD Topics:

• Demonetisation: Success & failures
• Social Media: A boon or a bane for society and individuals
• Cashless Economy: Is Society ready for transformation?
• GST: Will economy grow faster with reduced rates of Goods & Services Tax?
• Walmart and Flipkart Deal: Impact on Indian Economy
• Impact of Technology on Jobs: Will Automation & Artificial Intelligence reduce or increase Jobs?
• Linking of Aadhaar: Is making Aaadhar mandatory a good idea?
• Crypto Currency: A bright future or just a fad?
• Make in India: The idea will make India a manufacturing hub
• Beti Bachao Beti Padhao: Will it abolish the orthodox mindset?

​ Read More GD Topic

Exam & Admission 2024 Notifications

Copyright © MBAUniverse.com

How Traveling Can Improve Productivity

Enter your email.

We’ll send you the PDF of the article and notify you about future articles on our blog. Unsubscribe anytime.

What’s the secret to maintaining optimal productivity? If you ask successful professionals and entrepreneurs, they’ll all share distinctive strategies. Some focus on the work-life balance, some rely on tools that reduce the risk of getting distracted.

Universally speaking, dealing with exhaustion and stress in the best possible way will contribute to a high level of productivity. Most people address these problems in one simple way – they take a vacation and travel.

Research shows that leisure-time is an important predictor of wellbeing and satisfaction with life. Thus, going on a vacation and traveling can increase engagement and productivity when one goes back to work.

Several reasons contribute to travel being the key to a more productive office routine. Here are a few of the reasons why you should be booking vacations at interesting locations much more often.

A Break Relieves Exhaustion

The contemporary professional is overworked and heavily stressed out.

Exhaustion and stress reduce productivity significantly. Statistics show Americans are working 47 hours per week on the average. At the same time, Americans aren’t the most productive workers out there. Working extensive hours can contribute to chronic fatigue and health issues. These bring productivity down and they could also contribute to a high number of sick days.

Scandinavian countries are leaders and pioneers when it comes to reducing the length of the work week. Regardless of the fact that people in Scandinavian countries work less than their American counterparts, productivity hasn’t suffered.

Productivity isn’t about spending a certain number of hours at the office. The primary goal is to get more work done. When a person is properly relaxed and energized, they can tackle a much higher volume of work in a much shorter time frame than someone who is exhausted.

Going on a vacation takes you out of the office routine and gives you a chance to relax. You will come back fully energized and much more capable of working effectively than you were before going on the trip.

Travel Improves Problem-Solving Abilities

Critical thinking and problem-solving skills are much-needed to increase productivity in the corporate realm.

Travel puts a person in so many new situations. These situations increase cognitive flexibility as an individual is pushed to seek a new solution for a problem that they haven’t faced in the past. A language barrier could further contribute to the pursuit of a creative solution.

Going on a trip will also fine-tune a person’s communication and socialization skills – two vital essentials for those who want to excel at the workplaces.

Finally, there’s some research suggesting people do better problem-solving when their stress levels are down. Chronic stress at the workplace has become such a serious issue that any solution bound to relax workers is welcomed.

Going on a Trip Helps Generate New Ideas

Do you recognize the feeling of being stuck? Does every single day at the office look like the previous one? Most people on the brim of burnout know exactly what this means.

Stress depleted professionals from new ideas and creative initiatives. They’re way too exhausted to think creatively and instead, they rely on shortcuts.

A trip can boost creativity and help for the generation of new ideas. Even if you take a brief weekend adventure, you could come back to your professional life full of new suggestions and concepts to test out in real life.

A change in one’s typical environment is one of the biggest catalysts for the generation of new viable business ideas. You don’t have to focus actively on coming up with an innovative solution for a problem that you’ve faced for some time. Freeing your mind and enjoying the experience, however, can result in a creative flash of brilliance that will inject some fresh ideas into stale business concepts.

Travel Makes You Feel Younger

Every single trip is an adventure, even if you’re not going to a distant location.

A trip often feels like it stretches time. A week-long trip to a country that you’ve never visited in the past could feel like a month. There’s a simple reason for the phenomenon. You’ll be going through brand new experiences and collecting memories that could last you a lifetime.

Researchers have found out that an adult’s sense of time is more compressed than that of a child. Travel to new places, however, can equalize the experiences of kids and adults. From a neurological standpoint, travel turns back time and can result in a more youthful demeanor and self-perception.

Needless to say, feeling and thinking in a more youthful way can both impact productivity positively. There will be some freshness you’ll uncover, freshness you probably didn’t even think you had in you.

Some Time for Self-Reflection

Not only will travel sharpen thought and strengthen creativity, it will also provide some time for much-needed self-reflection.

People who take time off work benefit from a chance to think about their performance and self-reflect in a neutral environment.

When you’re completely immersed in your work, you’ll find it impossible to detach and examine your performance and the growth potential of the career opportunity. Looking at it from a distance will reveal things you would have never considered in everyday scenarios.

Some self-reflection is essential to determine whether you want to keep pushing in that very same direction or if it would be better to try something new. Whichever option you choose, you will be pursuing it with a lot more vigor when you get back to the office.

Travel is inspiring and fun. It relaxes the mind and the body. It gives people a chance to collect new experiences and friendships. All of these result in a high level of happiness and personal satisfaction.

Productivity is not tied to long weekly work hours. It’s one’s capacity to handle the work that needs to be completed within a specified time frame. Getting all of the work done within the shortest time period is a skill that only a few have mastered. If you want to join this group of people, you should definitely consider taking a break from work and traveling much more often.

By clicking "Subscribe", I agree to FocusMe's privacy policy

Related Articles

The Time Management Secrets of Successful Entrepreneurs

Deep Work, Part 2 — Take Your Productivity to the Next Level

Privacy Overview

You are using an outdated browser. Please upgrade your browser to improve your experience and security.

• Moneycontrol Trending Stock
• Infosys  INE009A01021, INFY, 500209
• State Bank of India  INE062A01020, SBIN, 500112
• Yes Bank  INE528G01027, YESBANK, 532648
• Bank Nifty 
• Nifty 500  
• Mutual Funds
• Commodities
• Futures & Options
• Cryptocurrency
• My Portfolio
• My Watchlist
• FREE Credit Score ₹100 Cash Reward
• My Messages
• Price Alerts
• Chat with Us
• Download App

Follow us on:

Entrepreneurs reveal why travelling is important for business ideas, innovation

Travelling makes you resilient and ready to take on every adventure with a positive attitude. read on to find out what these business honchos learnt from travelling..

Related stories

"Travelling across geographies for business has helped me network better, become agile and manage my time efficiently — the qualities that have now become an intrinsic part of me. While it's true that business travel comes with its own set of challenges, it offers me the space and time to clear my head, gain a new perspective and evaluate every single business opportunity with a fresh lens.

"In addition to work, while travelling, I ensure I indulge in fitness activities such as hiking. Recently, I did the Fira-Oia hike in Santorini and the Mount Lycabettus walk in Athens, Greece. While they definitely helped me recharge, these activities furthered my qualities such as patience and perseverance, and opened me to explore new ideas and avenues."

He goes on to add, "I believe life is what happens when you step outside of your comfort zone, and that’s where solid experiences are found. Make traveling a priority and find ways to apply skills you learn to future business ventures."

Vishal Gondal, Founder & CEO, GOQii

In a candid conversation, Gondal said, "Travel has shaped me and GOQii into what we are today. The knowledge and exposure a single travel gives, is more than 10 books combined. Interestingly, I met Luke Coutinho, who is one of our partners at GOQii, on a flight. He has played an instrumental role in building the GOQii business and introducing cancer management on our platform; which is a first-of-its-kind initiative in the country.

"Business travels have given me the privilege of meeting numerous game-changers across the world and learn from their experiences, helping form long-term partnerships who ultimately accelerate business outcomes and enhance my entrepreneurial experience. Travel isn't always pretty and comfortable. Sometimes it’s full of uncertainties, delays, frustrations and disappointments. Travelling makes you resilient and ready to take on every adventure with a positive attitude. Wherever I have travelled, from Everest Base Camp, Tokyo, Cairo or Mexico, I have enjoyed every step. To sum it, through travel, I have seen myself grow, create, inspire, evolve, ideate, develop and achieve my goals."

Javed Tapia, Founder, Slonkit

Tapia had a different view, "Entrepreneurs thrive on perspectives and experiences. People, cultures, and places enable them to draw inspiration for business growth. In today's digital world, collaboration and co-creation are key aspects of success. Travel helps entrepreneurs to interact with people and companies that offer them diverse experiences. It enables them to enhance the prospects of their business and create more opportunities for their teams to learn and grow."

Discover the latest business news , Sensex , and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!

Trending news

• Zerodha CEO Nithin Kamath's wife opens up about battling breast cancer, chemotherapy: 'Better to die'
• Bengaluru woman logs out early due to an emergency, boss spots her watching IPL match. Video
• Bengaluru woman made to strip on camera in fake FedEx scam
• Condoms, stone, gutkha found in samosas at Pune company canteen

You got 30 Day’s Trial of

• Ad-Free Experience

• Actionable Insights
• MC Research
• Economic Calendar

You are already a Moneycontrol Pro user.

Access your Detailed Credit Report - absolutely free

• Artificial Intelligence
• Machine Learning
• Environment

5 Amazing Health Benefits of Butterfly Blue Tea

5 delectable desserts from singapore, 5 authentic singaporean desserts that you must try, 5 delectable fish dishes that everyone must try, india’s economy will overtake japan to become asia’s second biggest: s&p…, namo bharat rapid rail service starts: fare, timings, route, speed etc, google plans to introduce several ai-powered products and make its credit…, according to james sullivan of jpmorgan, india’s economy would grow to…, kuiper internet network: amazon launches test satellites, watermeal: earth’s smallest flowering plant, food for astronauts, 65 flights likely in initial phase from noida airport, what are quantum dots crystals behind chemistry nobel prize, 5 wonder berries with amazing health benefits, 5 superfoods that enhance height, 5 health benefits of kalonji seeds, 5 ways to add healthy seeds to your diet, california flooding: how atmospheric rivers led to a state of emergency, other than ostriches, these are the 6 largest birds on earth, 7 gorgeous gardens in india that everyone must visit, 5 arctic animals that turn white for winter, travelling helps us in generating ideas and experimental learning..

Travelling to new places across the world, hill stations, and historic places is a new trend among the young generation. It has several great benefits like making new friends and getting knowledge about different cultures and traditions learning their local languages. Travelling helps to develop new relationships with people. Creating some good memories which can be discussed in future. As per studies conducted travelling expands the creative thinking and education of the person. It helps us to be extra creative in our work.

People usually travel to overcome their work stress, to rest some mind and find peace in travelling with people they are mostly connected (family and friends) 

Travelling teaches us a new perspective on living life. It tells us about various new cultures and traditions. If we found them fruitful, we often learn from them and follow them in our daily life. Travelling will make your life happening as when sitting in a group of friends you will have some experience to share with them. 

Foreign trips increase cognitive flexibility, depth, and unifying of thoughts. People who live outside and don’t engage in people of different cultures and traditions are usually less creative. You have to come out of your comfort to adapt and learn new things. Instead of seeking a comfort zone like searching people of the same culture and traditions.

With Travelling you explore new places to reside which give you immense satisfaction. And become a part of life to overcome your problems e.g., people visit places like the golden temple and Vaishno Devi Katra. People have a belief that visiting these kinds of holy places will provide peace in their life.

Reasons for voyaging 

In a travel industry review, it was uncovered that the greater part of the Indian voyagers inclines toward unwinding and assuaging themselves from their bustling day-by-day plans. A larger part (half) of individuals expressed that they travel looking for experience. In contrast, a few (42%) revealed to travel to invest quality energy with their loved ones. The remainder of the significant motivations to travel included self-investigation (41%), finding various societies (38%), and setting up status and eminence (38%).

Why travelling is important for learning new things?

Travelling constrains you out of your usual range of familiarity, opens you to various foods and societies, and causes you to understand how different our reality genuinely is. Travel is the encapsulation of experiential getting the hang of, making it one of the numerous reasons travel is the most amazing schooling available anywhere.

Does Travelling help in creating thoughts? 

In the new examinations by famous researchers, it’s been seen that travelling is connected to innovativeness. Logical finished up through examinations that travelling can assist you with getting innovative.

5 Benefits of travelling 

Attain peace of mind.

When you travel across different places it helps you attain peace of mind. In a busy schedule of a daily routine of work. Life becomes stressful and hectic. When you are bored with your daily routine. Pack bags and go on vacations. Travel to different places with your beloved ones to overcome your stressful life and to relax your mind. 

Enhances Creativity

Perhaps the greatest advantage of Traveling is that it removes you from your usual range of familiarity. Particularly on the off chance you are making a trip to a spot, you have never visited; everything appears to be new and new. New upgrades assault every one of your faculties. You see new scenes and experience clear tones. You hear new music, individuals communicate in a different language on the roads, everything is new from place to smell of food.

Travelling opens your mind. Your mind starts producing new thoughts. So, once you get back, you can utilize all these new improvements and imagination to produce ground-breaking thoughts in your old work

Improves your communication skills

Traveling improves your communication skills. When you visit foreign countries. You learn their accent, style, pronunciation, tone of messages, and new phrases. Traveling helps you to learn even new languages that are spoken by the people of the region. When you interact with new people there is the possibility of making strangers your forever part of life. Another interesting fact about traveling is you have a new experience to share with your colleagues, family, and friends.

When you visit different places around the country or world. You get real-life education like you meet new people, different clothes, different lifestyle, different food, and a different approach to deal with problems

When you learn about the behaviour of the people residing outside. When you are out of your comfort zone and tries to get mix in people of different countries. You learn a lot. You start thinking creatively with an open mind approach.

Money can’t buy happiness but it can bear your expenses for travelling. People spend their whole life running after profession and family. But can’t achieve happiness with that. Entertainment and outing is a necessary part of life. Spend some time outside to change your mind and give yourself some rest from the work.

Travelling places will provide you with peace of mind and joy. Give priority to yourself and your family. You are working hard to earn money will only remain happy when you will relax with them apart from your daily schedule. Bring back some innovative ideas from different places and apply them to your work to fulfil your achievements in life. 

RELATED ARTICLES MORE FROM AUTHOR

5 amazing mood boosting herbs.

Travel is back! Consumers are once again riding the rails, hitting the road, and flying the friendly skies. With the continued influx in bookings, more companies in travel and hospitality rely on Generative AI to increase revenue and brand loyalty. 

According to the US Travel Association ’s latest forecast, domestic leisure travel will return to pre-pandemic levels in 2024, while domestic business travel continues its slow recovery due to inflation. This is good news for the economy and for travel companies.

As demand improves, travel companies will need ways to compete for each traveler’s dollar. In this fast-moving travel environment, many providers are turning to Generative AI to increase the volume and quality of their messaging to boost bookings and loyalty programs.

How is Generative AI used in the travel and hospitality sector?

Generative AI leverages natural language processing models to produce text or images based on simple prompts. Many Generative AI platforms enable economies of scale to quickly produce copy such as email subject lines and social media content.

The Persado Motivation AI Platform is different—and more powerful. Our specially-trained, enterprise-grade Generative AI doesn’t just focus on producing comprehensible language. It is purpose-built to generate messages that tap into customer motivations. Motivation is the difference between a consumer browsing travel packages vs. booking a trip.

Enterprise companies using Generative AI in travel & hospitality —and particularly Motivation AI—are capitalizing on some of the biggest growth opportunities of the decade.

We saw many examples of that when we looked at the trends in travel campaigns for our 2023 Customer Motivation Report . Last year saw not only an emphasis on “revenge travel.” It was also the year of REJUVENATION—the narrative that produced the highest response in 83% of the travel campaigns in which it appeared. Consumers motivated by REJUVENATION were inspired to optimize their downtime and restore their minds and bodies. This came through in marketing messages like We’re giving you an excuse to take a day off , R&R, this way , and You deserve a relaxing getaway .

WANDERLUST was the second-highest performer while ESCAPISM—a narrative that tends to thrive in travel messages—failed to inspire travelers to act in 2022. These insights and others are the direct result of leveraging motivation-aware Generative AI in travel. Let’s dig deeper into how travel operators can do that.

What Motivates Consumers to Book Travel?

Beyond understanding the language that engages customers and spurs them to action, Persado also strives to understand the underlying factors that motivate travel in the first place. To do that, we ran a consumer survey in which we asked consumers about recent trips and what influenced their decisions. The 2023 Persado Consumer Travel Study highlights the importance of social and personal connections in consumer travel plans—50% of travelers booked trips to see friends or travel with them. No surprise there, given the social isolation so many felt during pandemic lockdowns. Many are still making up for lost time.

A more surprising finding, however, is that social media and influencers have less impact on travel decisions than we thought, given their high profile. Only 7% of travelers booked a trip on the recommendation of an influencer. Furthermore, only 6% of travelers responded to email marketing and 6% responded to a social ad.

Our takeaway is not that digital marketing is ineffective at motivating travelers. Instead, travel and hospitality companies can combine Generative AI and web testing to identify the most effective messages to boost their results. Here are some ideas for how:

7 ways Generative AI maximizes marketing ROI in the travel industry

The potential of Generative AI to improve marketing ROI in travel sectors is enormous. We should expect its adoption to be much quicker than the shift to the internet a generation ago. Below are the latest trends:

1. Personalized Booking Experiences and Marketing Communications

Today’s customers expect personalized booking experiences. The concierge-style experience shouldn’t start when the customer arrives at their destination. With the help of motivation-aware Generative AI, it can begin during the booking process or even as early as the first marketing contact with the customer.

Large travel brands can look for Generative AI tools for the travel industry that create personalized itineraries in real-time at scale . By using data related to the individual customer, travel operators can develop a travel itinerary for Paris, Miami, or Sydney that reflects individual needs and display it within seconds. 

As data sets become more sophisticated, recommendations—and the language used to promote them—will become even more targeted. For example, if a loyal customer just took a Caribbean cruise, motivation-aware Generative AI can help brands fine-tune the language in a post-trip message suggesting their next get-away. Predictive analytics can help identify the next offer—should it be a trip to Alaska, or another sand-and-sea get-away? Combining that with optimized, AI-generated language, the travel operator can more effectively spur the customer to take action and book the next trip or excursion. Enterprise travel companies that have the ability to do this at scale, will motivate customers to book time and time again, increasing both revenue and loyalty.

We are already seeing initial forays into this area. In June 2023, Booking.com launched its new AI trip planner to improve travel planning. Priceline and Tripadvisor quickly followed. Industry experts expect this space to grow rapidly.

2. Assisted Bookings at Scale 

Generative AI in travel booking is going to change the game. AI assistants and intelligent chatbots help travelers book flights and accommodations as well as hire vehicles online. Travel operators deploy these chatbots on social media sites like Facebook messenger, Skype, WhatsApp, and Viber to offer users a more personalized booking experience.

Travel reservation giants already incorporate chatbots into the user experience. Usually, the traveler is prompted to start the conversation with a chatbot by entering details about a potential trip. Then the bot combs through booking sites to find the best deal. Generative AI brings that experience to the next level in travel.

For example, Mindtravel recently entered the bookings market with an AI assistant. It can provide travel data, including maps with suggested places to visit, travel availability, and functions to book restaurants and activities, all managed within a personalized itinerary or schedule.

3. Upgrades During the Booking Process

Generative AI allows for quick, easy communication throughout the traveler journey that drives revenue and reduces operational costs. This targeted messaging results in seamless bookings that produce more upgrades.

For large global travel brands such as Royal Caribbean or Marriott, it’s impossible to share every single upgrade, experience, or destination at any given touchpoint. Since not every upgrade is going to appeal to everyone, it’s important to decide what to show a given customer. And to ensure that an offer gets the best chance at breaking through the digital noise, that offer also needs to be delivered using the words most likely to motivate engagement and action. Doing that effectively and at scale requires access to countless data points that identify the right offer and the right language for your customer segments. 

Generative AI in the travel & hospitality industry can help operators upsell customers with targeted language. Airlines, hotel companies, and other hospitality firms are already using the Persado Motivation AI enterprise GenAI solution to generate targeted messages designed to convert. For example, an airline leveraged Persado-generated language to encourage seat upgrades at airport kiosks during check-in. The Persado-generated message tapped into customer motivation so effectively that engagement doubled. That resulted in $8 million in additional incremental revenue. 

4. Robotic Customer Support 

Customer service robots are slowly supplementing humans in the travel industry. Robot- and AI-delivered service enables unprecedented economies of scale and scope to provide improved customer experience, service quality, and productivity.

According to a report by the School of Hospitality Administration at Boston University, many travel entities experiment with service robots. In some hotel lobbies, humanoid robots welcome guests, provide information, and entertain. 

When it comes to taking drink orders and mixing cocktails, AI robots are mixing things up:

• Royal Caribbean has a Bionic Bar run by Makr Shakr robots – watch them in action . 
• BRILLO , the AI-powered bartending robot, can even make small talk. 
• Cecilia.ai was created to take some of the pressure off those in the service industry during the labor shortage. 

At airports, robots using Generative AI scan boarding passes and help passengers find gates, improving the travel experience. Self-moving check-in kiosk robots find busy areas and autonomously relocate to reduce passenger waiting time. At Hamad International Airport in Qatar, a security robot uses built-in cameras to measure pulse rate, carry out face recognition, and sensors to detect fake credit cards and currencies. At Philadelphia International Airport, Gita , a robot that travels 20 miles on a single charge, delivers food orders to passengers at lounges while they wait for flights.

Initial deployments of service robots focus on simple and repetitive tasks that require low cognitive and emotional complexity. An example is physical hotel robots delivering room service and baggage to guest’s rooms. Employees can spend time on higher-level tasks. 

5. Stronger Loyalty Programs

Loyalty programs are essential for retaining high-priority customers. They are an effective strategy to reward customers and collect critical data for personalization and enhancing customer experiences. Gartner predicts that by 2027 one in three businesses without a loyalty program today will establish one to maintain first-party data collection and retain high-priority customers.

Travel brands find that g amification transforms loyalty programs by encouraging more customer engagement with game-like features such as challenges, rewards, competitions and raffles. In turn, brands develop active participation, repeat engagement, and foster loyalty.

An example is a weekly game on the Pegasus airline app where loyalty program members find three AI-created objects hidden in a landmark in a city Pegasus serves (like the Colosseum in Rome). The faster you find the icons, the more miles earned.

Travel and hospitality brands get more from their loyalty programs by connecting the data to CRMs, booking, reservations systems, customer service, and marketing automation systems. By sharing data, a complete view of every traveler is developed. Brands can predict when members are at risk of disengaging with a loyalty program, and activate new promotions to keep them from opting out.

Generative AI in travel adds more firepower to loyalty programs. Data gathered from these programs personalizes rewards and incentives for customers with pinpoint accuracy. Today, AI-powered chatbots found in loyalty programs resolve 80% of customer problems during the first interaction. The chances for customer retention automatically increase with these positive experiences.

6. Post-Trip Engagement

Persado travel industry clients accelerate revenue growth through repeat business with Motivation AI. To encourage post-trip engagement , travel operators generate personalized messaging using communications tailored to motivate engagement and trust. These elements are important drivers of customer acquisition and loyalty. 

From a post-travel customer experience perspective, enhancements include outreach to customers who experienced travel disruptions, assistance with claims, refunds for lost items, special offers on frequently traveled routes, and rewards program problem resolution.

For example, a top airline used the Persado Motivation AI to get customers to book their next trip using bonus miles as an additional motivator.

7. Metaverse, Social Media, and Streaming Previews

According to a recent survey by Booking.com , travelers are experimenting with the Metaverse. When it comes to virtual reality, 43% of global travelers report that tech inspires their 2023 vacation choices. Another 46% say they’re more likely to travel to unfamiliar destinations after experiencing them virtually.

Saudi Arabia’s Royal Commission recently announced that the ancient city of Hegra entered the Metaverse . It is the first UNESCO World Heritage Site to be placed there. Digital tourists can explore the surroundings as well as Hegra’s Tomb of Lihyan son of Kuza.

Optimizing the Metaverse experience with virtual billboards and language could potentially drive more IRL travel bookings. This isn’t just the case with the Metaverse. Social media influencers on YouTube, TikTok, Instagram, and more also inspire bookings when they share content from their adventures in different destinations. 

Popular shows like Game of Thrones and The White Lotus also inspired travel trends. The White Lotus drove a 50% increase in online searches for vacations to Sicily . The San Domenico Palace, the setting of season 2, is completely sold out through 2023. As the final season of Game of Thrones approached in 2019, bookings to filming destinations across Europe increased exponentially. According to Criteo , bookings to Croatia increased by up to 68%, bookings to Iceland increased by up to 166%, and bookings to Ireland increased by up to 44%. This proves that travel inspiration from popular streaming series doesn’t just get consumers to search for featured destinations. It gets them to book a trip to a destination they may never have considered before.  

The business benefits of Generative AI for travel companies

Revenge travel is still going strong. It’s broadly defined as people eager to make up for time and experiences lost to the pandemic. This uptick presents enormous opportunities that travel and hospitality leaders can use Generative AI to take advantage of. By analyzing large datasets, AI-enabled travel technology provides efficient processes that change the way the industry serves customers. Benefits include:

• Increased productivity: At its best, AI complements the human workforce. Generative AI deployed in travel companies can perform lower level tasks to free up staff time for more complicated initiatives.  
• Better customer experiences: Every travel company strives to cultivate the best customer experience possible. With Generative AI, customer service metrics improve. Advancements include: preventing calls before they happen, and equipping human service agents with real-time information.
• Higher conversion rates: Persado Motivation AI leverages a vast, proprietary knowledge base and AI language models specifically designed for enterprise communication. Brands experience an average 41% increase in business conversions using Persado Motivation AI.
• Increased revenue:  Generative AI for travel increases revenue because of its efficiency and clarity. With personalization, travelers feel more valued and are less likely to book with a competitor. Your brand benefits from the best tools to motivate customers. 

How travel companies can get started with Generative AI

Persado provides the only Generative AI that enables personalized communications at scale, inspiring each individual to engage and act. Motivation AI is the missing link connecting customers to better experiences and travel companies to more profitable relationships.

The Persado Motivation AI Platform enhances the digital booking experience across each stage of the customer journey. It does this by analyzing existing marketing messages crafted for a personalized travel campaign. It then generates new messages with the same intention but optimized using millions of data points to deliver the highest-performing stories, emotions, words, and calls to action.

The Persado Motivation AI Platform can also test a variety of messages to identify the best performer for a campaign. Some Persado customers also leverage Dynamic Motivation , a Generative AI language personalization solution that serves up the right message for a specific customer.

With Persado, travel brands uncover the precise language that motivates customers to engage and act. When delivered at scale, these motivation-oriented messages produce an average of 40% higher conversations for the travel and hospitality sector.

Whether you’re a channel owner, campaign manager, copywriter, or brand strategist, our enterprise platform fits into your existing workflow. Add a strategic layer to the communications you send to consumers, request content creation, leverage new campaign ideas, explore deep-learning insights, and collaborate on approvals with your team.

Integrating Persado is easy with :

• Enterprise-ready security, privacy, and compliance.
• Persado support for private, public, and multi-cloud deployments with our platform that easily deploys and scales.
• Fine-tune results across every customer touch point.

Our travel industry clients use Persado solutions for:

Pre-Trip Coordination

Communication around check in, upgrade options, and reservation changes are optimized to keep customers informed and excited about their trips. Using the Persado Motivation AI Platform, a web banner ad created for an airline promoted same-day, first-class seat upgrades to ticket holders. It led to $8 million in incremental revenue.

Better Advertising

Customers envision their dream vacation with more targeted advertising. Persado drives awareness and showcases your brand. A recent example is a booking website that improved content on top destinations for Google Ads, resulting in 43% more transactions. 

Easier Bookings and Upgrades

Using the Persado Generative AI in travel websites and in-airport kiosks, customers enjoy a seamless bookings process designed to motivate upgrades and additional services. For example, an airline used a web banner ad to promote same-day, first-class seat upgrades to ticket holders, leading to increased acceptance. The business gained an estimated $8 million in incremental revenue.

Want to learn more about Generative AI in travel? Request a risk-free trial to learn how you can accelerate revenue growth and customer loyalty metrics with Persado Motivation AI.

Related Articles

September 01, 2023

How to Optimize Results from Segment Marketing in 2023-2024

May 02, 2023

Webinar Recap | Understanding the Difference Between Generative AI Marketing Solutions

January 11, 2024

Risks From AI Hallucinations and How to Avoid Them

Google will now let you use AI to build travel itineraries for your vacations

As we inch toward the summer holidays, Google is announcing a slate of travel updates that place it squarely in the travel planning process and give it a lot more insight into purchasing intent in the travel sector.

First up, Google is rolling out an update to its  Search Generative Experience (SGE) that will allow users to build travel itineraries and trip ideas using AI, the company announced on Wednesday.

The new capability — currently only available in English in the U.S. to users enrolled in Search Labs , its program that lets users experiment with early-stage Google Search experiences and share feedback — draws on ideas from sites across the web, along with reviews, photos and other details that people have submitted to Google for places around the world.

When users ask for something like “plan me a three day trip to Philadelphia that’s all about history,” they will get a sample itinerary that includes attractions and restaurants, as well as an overview of options for flights and hotels, divided up by times of day.

For now, the itineraries are just that: There are no options to buy services or experiences on the spot. When you’re happy with your itinerary, you can export it to Gmail, Docs or Maps.

Google has not commented on when or if it might roll this out more widely. But it points to how the company is experimenting with how and where it can apply its AI engine. A lot of players in the travel industry may be eyeing up the role that generative AI will play in travel services in the coming years — some excitedly, some warily. But even now, startups like Mindtrip and Layla , which provide users with access to AI assistants that are designed to help you plan your trips, are already actively pursuing this.

But with this new update, Google is taking on startups like these while also gathering data about travel purchasing intent (useful for its wider ad business) and learning what kind of appetite its users might have for such services.

Image Credits: Google

Google also announced that it’s making it easier to discover lists of recommendations in Google Maps in select cities in the U.S. and Canada. If you search for a city in Maps, you will now see lists of recommendations for places to go from publishers like The Infatuation, as well as from other users. You will also see curated lists of top, trending, and hidden gem restaurants in 40+ U.S. cities.

Finally, the company is adding new tools to help you customize lists you create, so you can better organize your travel plans or share your favorite spots with your friends and family. You can choose the order the places appear in a list so you can organize them by top favorites or chronologically like an itinerary. Plus, you can link to content from your social channels.