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What to Expect

• Bundaberg Rum Distillery

Bundaberg Rum Distillery is the perfect place to buy rum products. The store features eight rum products that are exclusive to the distillery, as well as other rum products, jams, sauces, and fudge.

Visitors to the Bundaberg Rum Visitor Experience who don’t complete a tour are welcome to visit the distillery store; it’s the biggest Bundaberg Rum store in the world!

Museum Experience – Located in a long-standing building that was once used for the storage of rum, the self-paced interactive Bundaberg Rum Museum Experience will allow you to see, touch, and smell your way through the amazing history of Bundaberg rum .

Distillery Experience – After being shown around the museum and learning about the history of the region’s rum distilling practices, you will get to see how rum is made. If you’ve drunk rum, then you’ve probably drunk Bundaberg Rum. It’s the most popular rum in the world , and it’s distilled in Australia.

The World’s Best Rum!

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The Bundaberg Rum Distillery tour

A Bundaberg Rum tour takes behind the scenes of this Aussie icon (with a tasting, of course!)

Written by Michael Turtle

Michael Turtle is the founder of Travel Australia Today. He has been a journalist for more than 20 years and loves exploring different parts of Australia.

Michael Turtle is the founder of Travel Australia Today and has been a journalist for 20 years.

Taking a tour of the Bundaberg Rum Distillery

Before you visit this Queensland icon, there are a few useful things to know:

What is the Bundaberg Rum Distillery?

What do you see on a bundaberg rum tour, what else can you do at the bundaberg rum distillery, is bundaberg rum the same as bundaberg ginger beer.

Russia has its vodka, Japan has its sake, and Australia has its rum. Not just any old rum, though. One brand in particular captures the spirit of Australia: Bundaberg Rum.

Growing up in Australia, I never drank a lot of it personally, but it was everywhere you went. “A bundy and coke,” would be the order over the bar and everyone would know exactly what that meant.

Bundaberg Rum is by far Australia’s highest-selling spirit – yet it is barely known outside the country. Only about three per cent of the rum produced is exported internationally and most of that is to New Zealand.

For Australians, though, it is almost a divine elixir, an important part of the national culture even for those who never drink it. It’s why visiting the distillery where it is made is a form of pilgrimage.

And the site is right in the middle of – you guessed it – Bundaberg, here on the Queensland coast. For visitors, it’s one of the best things to do in Bundaberg , and I think it has just as much to offer international travellers as domestic visitors.

Are there tours of the Bundaberg Rum Distillery?

Yes, there are regular Bundaberg Rum tours that will take you behind the scenes of the distillery. I recommend booking in advance to guarantee a spot.

Before I get into some of the details of what you’ll see at the Bundaberg Rum Distillery, let’s have a look at its story.

This part of Queensland, about five hours’ drive north of Brisbane, is an important agricultural region, and one of the main products here is sugarcane.

The leftover product from the sugar extraction is called molasses and it used to literally flow through the streets when production was at its peak. The people of Bundaberg needed to work out what to do with it all and, being Australians, they decided to make booze.

The Bundaberg Rum Distillery was founded in 1888, although back then it only had five people working on it.

The first batch of the dark liquor was ready to drink a year later, in 1889, and it proved to be quite popular straight away. Within a couple more years, it was being sent for sale in Sydney, Melbourne, and even Perth.

Although the distillery has faced everything from fires and floods over the years, requiring it to be rebuilt, it has perserved to become one of the most famous Aussie drinks, with a whole range of products now, including aged spiced rum and a banana and toffee liqueur.

Obviously things have modernised since 1888, but there’s still a lot about the process that has stayed the same. On a behind-the-scenes Bun

The first rum was produced in Bundaberg in 1888 and although the process has been modernised over the years, it’s remarkably similar today to how it all started out. On a behind-the-scenes tour of the Bundaberg Rum Distillery, it’s interesting to see how basic the whole operation is for such a big brand.

The pit of molasses is huge — almost the size of an Olympic swimming pool… although you wouldn’t want to go swimming in it. The tour guide warns me that it’s so thick you would basically sink and have trouble moving. Like a huge pit of quicksand.

It’s just one of the stops on the Bundaberg Rum tour, that takes us from the historic reception building, back into the large warehouse and factory structures behind.

Each step of the process to make the rum can be seen in the different areas. Although extracting the alcohol from the molasses can be quite technical (hence the required expertise), it’s done in just a few large containers.

There’s the fermentation to start and then a few procedures to get it to the right level. Pipes connect the various tanks where the distilling occurs.

The tour is not just about seeing – it’s also about learning, of course, and there are good explanations about what you’re seeing (which is important, considering a lot of it just looks like tanks and pipes). If you’re interested in this side of things, you’ll get a lot out of the tour.

And there’s also the factory where a small and carefully automated production line cleans bottles, fills and closes them, labels are applied and the bottles are packed into boxes.

A few workers oversee this step but, in theory, the robots and machines do the whole job. It’s strange to see the whole length of the production line take up just the space of a tennis court. Considering so much Bundaberg Rum is drunk every day, you would expect much more.

Unfortunately I wasn’t able to take any photos inside the distillery. Because the alcohol is so flammable, anything that could cause a spark (including electronics like phones and cameras) has to be left outside in a locker.

However, it’s a thorough tour, run every hour each day, with lots to discover. The guides are energetic and well-informed and happy to answer any questions.

At the end, there’s an opportunity to taste some of the top shelf rums, to get a hands-on (mouths-on?) chance to see how it comes together. You really do come away from the visit with a much better understanding of the textures of the drink.

For many people visiting the Bundaberg Rum Distillery, the tour of the factory area will be the highlight – but there are actually a few other things to do here.

Museum exhibition

The other main section for visitors is the museum experience, which runs you through the history of the drink and some of the interesting moments in its story.

Located in an old bondstore, the museum is self-guided and has exhibits you can touch, smell, and taste. There are some cool examples of advertising and packaging over the years.

If you’re taking the distillery tour, then the museum is included in your ticket price. Or you can pay just to see the museum if you don’t want to do the tour (or you haven’t booked in advance and it’s full).

Blend your own rum

The other cool opportunity is the ‘blend your own rum experience’, which lets you make some rum by yourself, mixing together some of the different types that are being aged here.

You’ll spend an hour with a guide tasting rum straight from the barrel, choosing your favourites, and then blending them into your own personal style. You’ll even go home with two large bottles of it.

The blending experience is quite expensive ($250 per person, adults only) but it’s quite good value seeing as you’ll also have plenty to drink.

For more information, have a look at the official website of Bundaberg Rum .

Where is the Bundaberg Rum Distillery?

The distillery is in the east of the city, about three kilometres from central Bundaberg. The address is Hills Street, Bundaberg QLD 4670.

You can see it on a map here .

How do you get to the Bundaberg Rum Distillery?

The distillery is a short drive from most parts of Bundaberg and there is parking on site. If you’re takin public transport, catch the number 4 bus to Princess Street and it’s a 10-minute walk from there.

The bus timetable and route is here .

When is the Bundaberg Rum Distillery open?

The museum experience at the Bundaberg Rum Distillery is open at the following times:

Monday to Friday: 09:30 – 15:30

Weekends/public holidays: 09:30 – 14:30

The distillery tours run on the hour every hour at these times:

Monday to Friday: 10:00 – 15:00

Weekends/public holidays: 10:00 – 14:00

How much does it cost to visit the Bundaberg Rum Distillery?

The combined ticket for the distillery tour and museum experience costs $30 for an adult, $25 for a senior, $15 for a child, and $75 for a family (two adults and up to three children).

The ticket for just the museum experience costs $20 for an adult, $15 for a senior, $10 for a child, and $50 for a family.

IMPORTANT: Although you should be able to join a tour if there’s space on one when you arrive, I would definitely recommend booking in advance to make sure you’ve got a spot guaranteed. You can book a Bundaberg Rum tour here .

Something that can be very confusing for visitors to Bundaberg is that there are two drinks companies with very similar names.

There’s obviously Bundaberg Rum, which we’ve just been talking about. But there’s also Bundaberg Brewed Drinks, which makes the famous Bundaberg Ginger Beer (along with a whole range of other soft drinks).

The two companies are completely different, but they both offer experiences for people visiting Bundaberg.

Bundaberg Brewed Drinks was founded in the 1960s as a family company but expanded in the 1980s and its products can now be found around the world. Made from real fruit, the drinks are really popular and worth trying!

To learn more about it, you can visit The Barrel , where there are guided tastings, a self-guided tour of the gallery, and plenty of opportunities to buy some drinks (you can even put your face on the labels!).

Just like the distillery, I would recommend booking in advance, and you can do that here .

THE BEST ACCOMMODATION IN BUNDABERG

You won’t really find any fancy hotels here, but there’s a solid selection of motels and other friendly accommodation options.

The new capsule-style beds at the Bunk Inn Hostel mean lots more privacy at a fantastic price.

There are lots of motels in Bundaberg, but Golden Palms Motor Inn is clean, comfortable, and has the best value, I reckon.

BED & BREAKFAST

For a more personal experience, the Bluegrass BnB has a warm welcome and fantastic breakfast (but it’s slightly out of town).

SELF-CONTAINED

If you’re travelling as a family or a group, the 2 and 3 bedroom options at Alexandra Apartments give you plenty of space.

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Bundaberg Rum Distillery Tour with Rum Tastings

Bundaberg, Queensland

Discover the history of Bundaberg Rum on an immersive distillery experience touring the museum and distillery and then finish with a rum tasting session.

DESCRIPTION

Uncover the history of Australia’s favourite rum distillery – Bundaberg Rum with an exclusive behind the scenes distillery experience. Book the experience online here for your chance to tour the operational rum distillery, wander through a retired ‘Bondstore’ that now houses an interactive museum plus end the tour by sampling top shelf rums from the Bundaberg Rum range. The distillery experience begins with entry to the interactive and informative museum to wander through the repurposed 70,000 litre maturation vats that were used to mature and age the rum. See the world’s largest collection of rum and discover the history of the well loved ‘Bundy Bear’ here.

Next, is a 1 hour guided tour inside the Bundaberg Rum distillery to see the giant Molasses wells that can hold up to 5 million litres of Molasses, view the distillation and fermentation process in action and then finish at the Barrel House to hear how the rums are aged and matured for a minimum of 2 years. On completion of the tour, taste any two top shelf rums from the range. The Bundaberg Rum Distillery Experience is a sensory overload as you can see, hear, smell and taste Bundaberg Rum.

• Interactive Museum Experience
• Explore the history of Australias most iconic spirit brand, through a series of repurposed 70,000ltr Rum maturation vats
• Check out the worlds largest collection of Bundaberg Rum
• View a National Geographic Megafactories video shot on site about the Bundaberg Rum Distillery
• Learn the history of Bundy R. Bear
• After you’ve spent some time exploring the museum, join a guided Distillery Tour into the heart of Bundaberg Rum
• Visit the famed Molasses wells which can hold up to 10 Olympic swimming pools of liquid at one time
• Journey through the distillation and fermentation processes
• 2 samples of top shelf rums at the conclusion of the tour (adult only)
• Please arrive 30 minutes prior to your tour departing to enjoy the Museum Experience
• Guided Tours leave on the hour every hour
• 10am, 11am, 12pm, 1pm, 2pm and 3pm on Weekdays
• 10am, 11am, 12pm, 1pm and 2pm on Weekends and Public Holidays
• Closed Good Friday and Christmas Day
• The tour takes approximately 1 hour

Departure Location

• Distillery Tours Ticket Desk, Bundaberg Rum Distillery, Hills St, Bundaberg East

What To Bring

• Check the weather and come prepared. Some items you might consider include a bottle of water, sunscreen, sunglasses, or a rain jacket

Additional Information

• Fully enclosed shoes are recommended (though not mandatory)
• Wheelchair and pram friendly, though there are a few rough surfaces so give us a call if you’re worried
• Cafe & Bar on site
• 150 carparks, plus caravan parking available
• The Bundaberg Rum Distillery is a fully-operational working site where highly flammable areas are present. This means:
• You can’t smoke anywhere near the Bundaberg Rum Distillery, including all car parks. We have safe smoking areas marked, so please follow these instructions carefully
• Due to the risk of ignition, we don’t allow anything with a battery on the tour with you. This includes your camera, phone, and car keys. We have some lockers available for use free of charge prior to joining the tour if you need them
• If you have a medically necessary device such as a hearing aid or an insulin pump, please let us know in advance

Booking Information

• Confirmation in the form of a tour voucher will be received at time of booking
• Upon completion of purchase, please print the voucher and present on day of the experience
• Mobile Vouchers are accepted! – Vouchers can also be presented on your mobile device for this experience
• For your information, complete Tour Operator Information including contact details is included on your tour voucher

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Bundaberg Rum Distillery

What to expect.

The Bundaberg Rum Distillery is a unique, authentically Australian icon unlike any other. For more than 135 years the Bundaberg Rum Distillery has proudly created the smooth golden liquor made from the finest locally sourced ingredients.

Whether you’re a rum enthusiast or planning a weekend away, the Bundaberg Rum Distillery, just four hours north of Brisbane, offers guests an unforgettable and one-of-a-kind distillery experience. The Blend Your Own Rum Experience at Bundaberg Rum includes a Bundaberg Rum Distillery tour, rum tasting, rum blending masterclass and two 700ml bottles of personalised Bundaberg Rum to take home.

Spirits Distilled

Special offer.

Book online via bundabergrum.com.au/distillery/book-a-tour to receive 5% off your tour ticket!

Tasting Room

Opening hours.

Bundaberg Rum has been making the good times flow since bloody ages ago – 1888 to be exact - when a group of eight mates came together and turned an excess molasses crisis into a rum making opportunity.

Since then, the Distillery has continued to rise above, enduring 2 Fires and 2 Floods and exploring new territories to become the iconic Distillery that it is today.

Our Products

Our Rums are made from the finest local sugar cane grown in rich volcanic soil in the tropical north QLD climate. Each drink has been deliciously crafted to enjoy for good times with good people. Nothing else tastes quite like it.

Our incredible success is born from the sheer simple joy we get from honing our craft. We find joy in the simple pleasures and our crafty distillers continue to tinker. Who would have thought that a little Distillery in Bundaberg being run by 34 local legends, would have been awarded World’s Best Rum.

Experiences

The Bundaberg Rum Visitor Experience is the home of Bundaberg Rum and the iconic Distillery Experience tour.

The Bundaberg Rum Museum is included as part of the Distillery tour, and allows tourists to walk through a series of converted 75,000L oak vats while learning of the proud, rich history behind one of Australia's favourite spirits. The museum also has the world's largest collection of unique Bundaberg Rum bottles and is home to Bundy R Bear.

The premium Blend Your Own Rum Experience includes a Bundaberg Rum Distillery tour, a specialised rum blending masterclass and two 700ml bottles of personalised Bundaberg Rum to take home.

The Bundaberg Rum Visitor Experience also includes a large Retail Store where guests can purchase products exclusive to the Distillery.

Signature Cocktail

Dark & stormy.

Ginger beer is a refreshing liquid that perfectly compliments Bundaberg Rum Original. We recommend using Bundaberg Brewed Drinks Ginger Beer from our neighbours down the road. Just add a squeeze of fresh lime and you have the perfect Dark & Stormy, great for any weather.  (0.9 Standard Drinks)

Ingredients:

• 30mL Bundaberg Rum Original UP
• Bundaberg Ginger Beer
• 20mL Lime Juice
• Fill highball glass with ice
• Squeeze in fresh lime juice
• Fill with Bundaberg Ginger Beer
• Top with 30mL Bundaberg Original UP to create the 'stormy' effect
• Garnish with lime wedge and enjoy!

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Diageo Bundaberg Rum

Australia's Most Award Distillery - Bundaberg Rum! Come and see for yourself why Bundaberg Rum has been voted QLD, Australia and the Worlds Best Distillery Experience!

Details & Facilities

Description.

Map & Directions

Hills Street, Bundaberg East, Queensland 4670 Australia

Situated 4 hours north of Brisbane, traveling up the Pacific Coast Way.

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Visit the Distillery of Australia’ Favourite Rum in Bundaberg

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admin on September 5th, 2018

The Bundaberg Rum visitor experience is the home of Australia’s most iconic Rum, and a must do tour experience when exploring the coastline of Australia’s Great Barrier Reef.

Located just 4 hours’ drive north of Brisbane, the distillery in Bundaberg is perfect for a short stop over or a half day tour and lunch experience.

You will see, touch, smell and taste your way through over 130 years of rich history through their award winning tour experiences:

• The Museum Experience
• The Distillery Experience
• Australia’s first Blend Your Own Rum Experience

Finish your experience by sampling a selection of top shelf rums only available at the iconic Bundy Bar and take home your very own blend of Bundy Rum.

MUSEUM EXPERIENCE TOUR

Located within a retired historic distillery building that has previously aged some of Bundaberg’s finest rums; this self-paced interactive Bundaberg Rum Museum Experience will allow you to see, touch and smell your way through the rich history of Bundaberg Rum.

The Museum Experience also includes the world’s largest collection of Bundaberg Rum bottles that have housed their golden liquids since way back to the origin’s of Queensland’s most famous brand.

Finish off your Museum experience by sampling a selection of top shelf rums only available at the iconic Bundy Bar.

DISTILLERY EXPERIENCE TOUR

After exploring the Bundaberg Rum Museum Experience, join one of our expert Distillery Guides on a guided journey deep into the heart of our fully operational Bundaberg Rum Distillery.

Finish your Museum and Distillery experience by sampling a selection of top shelf rums only available at the iconic Bundy Bar.

BLEND YOUR OWN RUM EXPERIENCE

Ever wanted to become a Master Blender? Well now you can!

Following a Distillery Tour, the World’s first Blend Your Own Rum experience teaches you the art of tasting and blending Bundaberg Rum straight from the Barrel.

You will walk away with 2 bottles of your very own personalised blend, finished with your name printed on the label. One for later, one for later on.

Once you’ve experienced the sights and smells of our distillery on any of the above tours, you’ll return to our Bundaberg Rum Tasting Bar, where all adult guests can sample any of the top shelf rums from our range. Cheers to that!

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Bundaberg Rum Behind The Scenes Distillery Tour And Museum Experience

• Once you’ve experienced the sights and smells of our distillery, you’ll return to our Bundaberg Rum Tasting Bar, where you can sample 2 Rums from the top shelf from our range. Cheers to that!
• Self-Guided Museum Experience - Prior to your Distillery tour
• Entry/Admission - Bundaberg Rum Distillery
• Wheelchair accessible
• Stroller accessible
• Service animals allowed
• Near public transportation
• Transportation is wheelchair accessible
• Confirmation will be received at time of booking
• Most travellers can participate
• For a full refund, cancel at least 24 hours in advance of the start date of the experience.

Similar experiences

• A_TAdvisor_Member 0 contributions 5.0 of 5 bubbles Engaging and enjoyable Tour guides Sandy and Gee (???) were entertaining, engaging, fun, knowledgeable and passionate about their products. Excellent health and safety procedures. The tour was well -paced and very enjoyable. We enjoyed the museum and the talks. None of our party had previously tried Bunderberg rum - one of our party even stating they ‘hate rum’! At the end of the tour and the delicious tasting session - we are all converts. Read more Written 4 January 2024
• Tour15634808793 0 contributions 5.0 of 5 bubbles A fun couple of hours well worth the ticket price A good informative museum to start things off, then our tour guide Damian was interesting and funny, brought the stuff to life. We went as a group of four and I was the only rum drinker and probably the only one actually expecting to enjoy the visit, but my companions were pleasantly surprised at how much fun they had. The samples at the end were delicious (We bought a bottle of the banoffee liqueur, highly recommend this). For $30 each, was well worth the ticket price. Read more Written 15 December 2023
• KazandDin 0 contributions 5.0 of 5 bubbles Iconic and well owrth the visit For a non-rum drinking couple, we wanted to have a look because it is so iconic. Great place. Didn't do a tour but loved seeing the place and the store. Read more Written 17 November 2023
• Shane S 0 contributions 5.0 of 5 bubbles Well worth visit Danny our guide was great and very informative on how the the rum process is undertaken.And the sample after were great and bar staff very helpful Read more Written 9 November 2023
• B3637SAdanam 0 contributions 5.0 of 5 bubbles Bundaberg Rum Experience We paid for the Museum access which you do on your own. This included 2 free drinks at the bar, so for $20 ($15 for seniors), it was great value. Highly recommended Read more Written 25 October 2023
• MarkE20 0 contributions 5.0 of 5 bubbles Sydney to Cairns 2023 Excellent tour taken by CJ and Danny. Very informative and well worth the tour price. Sampling at the end was a bonus and of course we had to buy a couple of bottles. My favorite is still the Bundaberg Black. The Rumball liqueur is also a nice drop over ice. Read more Written 22 September 2023
• Amanda M 0 contributions 5.0 of 5 bubbles Fun and interesting tour, even if you’re not a rum drinker. An impressive local business who has done so well. Great local attraction, even if you’re not a rum drinker. Leave enough time before your tour start time to have a good look at the interesting museum on the way in. Then the tour takes you behind the scenes to see how rum is made, with full credit to the two guides who keep it light and entertaining the whole way through. Two tasters per adult at the end in the bar round off the experience. We had our 16yo with us and she also enjoyed the visit. Read more Written 18 September 2023
• NessSull 0 contributions 5.0 of 5 bubbles Blend Your Own Tour Blend Your Own Tour Thank you Sandy for a very informative tour. A big thank you to Mack for showing us how to Blend our own Rum. Had a great time. 😊😊 Read more Written 6 August 2023
• amyrS3968LZ 0 contributions 5.0 of 5 bubbles Aussie Icon to be seen Clean, well maintained and very friendly staff. I’ve done the tour a few times on previous trips and didn’t have time this round to do but each time was awesome. Just stopped into the distillery shop to purchase a few goodies for the road trip, never disappoints! Read more Written 27 July 2023
• 233beauw 0 contributions 5.0 of 5 bubbles Definitely do if you enjoy rum Great guides (Coops & Bobbi), thoroughly enjoyable experience. Bobbi was a great blend master and helped me create an absolutely fantastic rum. Very positive afternoon with plenty of laughs Read more Written 13 July 2023
• Grinner75 0 contributions 5.0 of 5 bubbles Blend your own Rum experience We did the behind the scenes tour, the museum and the Blend your own Rum tour. Sandy and Bobby our guides were amazing. They brought great energy to the tour and they really new their stuff. The blend your own rum experience was fantastic and we now have our very own blend of Bundaberg Rum that we can call our own. If you are going past Bundaberg, drop in and do these tours. You won’t be disappointed. Read more Written 20 June 2023
• Saveytraveller012 0 contributions 5.0 of 5 bubbles Great interactive experience Factory tour. It is not often that one can be shown through a working distillery and have the process explained whilst savouring the smells. Read more Written 7 May 2023
• WazKirst 0 contributions 5.0 of 5 bubbles Amazing Best place in the world, the brew your own is amazing. Friendly staff and great rum. Can’t wait to go back Read more Written 4 May 2023
• aliciakW1233EU 0 contributions 5.0 of 5 bubbles So awesome!! Sandy and Danny were awesome!!! Such a great tour with lots of laughs and a ton of knowledge. Highly recommend! Read more Written 30 April 2023
• Ben1234567887655432 0 contributions 5.0 of 5 bubbles Absolutely Amazing Kronk and Meg were the best tour guides you could ask for. They made for a very personal feeling tour and included everyone individually. Would absolutely recommend to anyone who loves a bundy rum or even those who just want to learn a little more about the history of Bundaberg. Read more Written 17 February 2023

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Bundaberg Rum Behind The Scenes Distillery Tour And Museum Experience provided by Bundaberg Rum Distillery