travel agency objectives

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Around the world, civil protests against ongoing social injustices continue to highlight the stark inequalities that prevent some people from being empowered participants in these opportunities.

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Travel Agency Objectives

• Small Business
• Business Technology & Customer Support
• Improving Customer Service
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Purpose of Weekly Status Meetings

Performance objective ideas for end year reviews, how to increase ancillary revenue.

• How to Get a Travel Agency License
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Establishing tailored and specific objectives for your small business travel agency will help you achieve specific economic, operational and creative goals. Yet, not all travel agencies benefit from the same objectives. While the actual objectives needed vary from travel agency to travel agency, the process of creating them is the same. Once you know what you want to achieve within your travel agency, draft sustainable objectives that will help you reach your listed goals.

Different types of travel agency objectives exist. The particular objectives you choose depend on the goals and focus of your agency. Creative and innovative objectives give a travel agency exciting, new options to increase the value of products and services to customers. For example, a creative objective could focus on gaining repeat business through customer travel rewards or vacation contests. Improvement objectives focus on increased revenue, decreased costs and increased customer satisfaction. An example of an improvement objective is training employees to effectively up-sell travel packages, which can increase revenue. Operational objectives function to help improve the routine processes of the travel agency such as customer service, accounting practices and employee relationships. A worthy operational objective could be based on helping employees work more efficiently and accurately within the travel agent reservation platform.

Forming Objectives

When forming objectives for your travel agency, consider five elements. First, ensure each objective is measurable and that you can evaluate the progress. For instance, if the objective focuses on up-selling travel packages to increase revenue, create checkpoints to measure the success of the objective. Consider if the wording of each objective is specific and clear, so that everyone can understand its meaning. Make sure the objectives align with the mission and vision of your travel agency. Also, evaluate if each objective presents a challenge, but is realistic. If your travel agents can never experience success, the objective is worthless. Finally, place a time limit on each objective. Brainstorm and write down all possible objectives that can help you meet travel agency goals. Go back and select the objectives that appear to be most effective in meeting the goals.

The benefits of creating objectives for a travel agency include uniting the employees in their efforts. Employees working together will spend less time and expend less effort to achieve the objectives. Less time and less effort conserves valuable company resources. Also, motivation and inspiration will more likely result when travel agency employees have specific objectives to fulfill. Managers can use travel agency objectives as a measurement tool to distribute rewards in a fair and equitable manner to agents.

Considerations

Ensure that employees make satisfactory progress toward meeting travel agency objectives. Evaluate progress at set intervals. If it seems that employees are struggling to achieve an objective, revise it. For example, if you expect agents to up-sell 70 percent of their travel packages each month, and no agents are successful, lower the expected percentage. Keep the five elements in mind as you revise so that the objective sustains its value. Analyze each objective upon completion to determine its effectiveness. Make notes about how to strengthen the objective in the event that you use it in the future.

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Based in Texas, Cynthia Measom has been writing various parenting, business and finance and education articles since 2011. Her articles have appeared on websites such as The Bump and Motley Fool. Measom received a Bachelor of Arts in English from the University of Texas at Austin.

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13 SMART Goals Examples for Travel Agents

Traveling is often associated with excitement and adventure, but it can be tons of hard work for travel agents. You must set well-defined goals to succeed in your roles and responsibilities.

The SMART method is a fantastic way to reach ideal results. With this tool, travel agents can take the initiative and make their dreams of success an achievable reality.

In this post, we will provide readers with clear and concise examples of SMART goals that travel agents can easily incorporate into their plans.

Table of Contents

What is a SMART Goal?

The SMART ( Specific, Measurable, Attainable, Relevant, Time-based ) system will enable travel agents to establish effective goals for success.

Are you still confused? Let’s dive deeper into each SMART element:

The truth is that the more specific your goals are, the better your chances of achieving them. That is because when you know who you want to reach, you can tailor your marketing efforts accordingly.

For example, if you specialize in luxury travel for couples celebrating their anniversaries or honeymoons, you can create content that speaks directly to this demographic.

You might write blog posts about romantic destinations or share Instagram photos featuring couples enjoying lavish experiences. By doing so, you’ll attract clients who are specifically looking for what you offer.

To succeed in the tourism industry, travel agents must ensure their goals are measurable. This criterion is essential as it helps them track their progress and make necessary adjustments.

For instance, agents may want to “increase bookings by 20% within 6 months.” With such a target, the travel agent can track their performance over time and determine whether they are on course to success.

Instead of focusing solely on lofty aspirations, consider your current resources and limitations. Take a look at your budget, your client base, and your skill set. What can be accomplished within these parameters?

This doesn’t mean settling for mediocrity; it means setting achievable goals that will still push you outside your comfort zone. Doing so will increase motivation and fulfillment as you progress towards challenging and attainable targets.

When your goals align with your values, they become deeply meaningful and motivating. You’re no longer just striving for something unimportant. Rather, you’re working towards goals that resonate with your soul. This sense of purpose will push you on even during times of difficulty.

Creating a robust timeline will help you stay focused on your goals and guarantee that you stick to the plan. After all, the road to success does not happen instantly and requires considerable hard work and perseverance for long-term growth.

Here are 13 examples of SMART goals for travel agents:

1. Increase Sales

“I’ll increase the number of customers who choose to book travel with my agency by 10% within 6 months. I will leverage social media, search engine optimization, and partnerships with other businesses to reach a larger audience.”

Specific: The goal is well-defined, detailing precisely the objective and how it will be reached.

Measurable: By tracking customer bookings, the agency can measure whether or not they have achieved a 10% increase in customers.

Attainable: This goal can be achieved by leveraging different marketing strategies.

Relevant: This is relevant to the travel agency because it will help them grow and reach more customers.

Time-based: You have a 6-month window for goal completion.

2. Improve Customer Satisfaction

“I will increase customer satisfaction ratings by 5% over the four months ahead. To do this, I’ll ensure that customer inquiries are answered promptly and complaints are addressed quickly.”

Specific: The SMART goal includes a target percentage increase in customer satisfaction and the action steps needed to achieve it.

Measurable: You could track customer feedback to measure the satisfaction ratings.

Attainable: This goal is workable if you do your best to answer queries and address complaints.

Relevant: Increasing customer satisfaction ratings is critical to getting more client bookings and referrals.

Time-based: The goal is to be achieved after four months.

3. Launch New Travel Offerings

“By the end of this quarter, we will launch 5 new travel offerings for our customers. We’ll analyze customer feedback and make sure that these offerings are of the highest quality.”

Specific: You have a precise goal—launch 5 new travel offerings.

Measurable: You can track the number of new offerings launched.

Attainable: If you have the necessary resources and time, achieving this goal is feasible.

Relevant: Launching new travel offerings will likely align with your overall business objectives.

Time-based: You should expect success at the end of this quarter.

4. Optimize the Website

“My aim is to make our website more user-friendly and efficient by the end of 6 months. I will work to improve its design, speed, content accuracy, and security to ensure our customers have the best booking experience.”

Specific: This statement is explicit as the travel agent sets out to improve website design, speed, content accuracy, and security.

Measurable: You can measure success by how much improvement has been made to the website.

Attainable: With proper planning and dedication, enhancing the website within 6 months is a realistic goal.

Relevant: Improving user experience on the website is an important goal for any travel agency.

Time-based: Goal attainment is expected by the end of 6 months.

5. Analyze Data

“Within two months, I will analyze customer data to find trends and insights that can be used to create better products . I want to ensure our products are tailored to customer needs and preferences.”

Specific: The aim is to analyze customer data to identify trends and create better products.

Measurable: You should know how much data needs to be analyzed and within what time frame.

Attainable: The goal should be achievable in two months, provided you can access the data and set aside enough time for this task.

Relevant: This is appropriate because it focuses on understanding customers and providing them with the necessary products.

Time-based: The SMART goal should be met in the following two months.

6. Build Professional Network

“I want to build a larger and more diverse professional network within the travel industry by the end of this year. I plan to attend at least one travel industry event every month and actively seek out opportunities to collaborate with other agents.”

Specific: This goal is about expanding a professional network in the travel industry.

Measurable: Attendance at events and collaborations will be used to measure progress.

Attainable: With determined effort, connecting with other agents in the field is possible.

Relevant: Building a professional network in the travel industry is essential for gaining new clients.

Time-based: There is a one-year deadline to achieve the goal.

7. Generate Leads

“To grow our bookings and sales, I will develop and execute a comprehensive lead generation strategy in the next two months. That includes researching new lead sources, creating content to capture leads, and setting up automated systems for follow-up.”

Specific: The plan to grow sales is detailed, including research, content creation, and automated follow-up.

Measurable: You could track how many leads are generated each week.

Attainable: Two months is a reasonable timeline to develop and execute a lead generation strategy.

Relevant: Lead generation is an effective way to increase bookings and sales.

Time-based: You will accomplish this goal after two whole months.

8. Expand Social Presence

“For 7 months, I want to increase my travel agency’s social presence by creating content (such as blogs, videos, and podcasts) to be posted on our social media platforms. This will help us with brand recognition and create a larger online community for potential customers.”

Specific: You want to expand the travel agency’s social presence by creating content.

Measurable: They will count the amount of content they produce and post.

Attainable: This is definitely possible because you have a realistic 7-month timeline.

Relevant: The goal relates to the business because it will boost brand recognition .

Time-based: The statement is time-bound since it has a deadline of 7 months.

9. Create Custom Experiences

“I will create and offer custom experiences for travelers to make their trips unique, memorable, and enjoyable. These packages should be tailored based on stated preferences and interests by the end of 6 months.”

Specific: The goal includes the overall objective , what needs to be done, and a deadline.

Measurable: You could survey customers about the quality of their experiences.

Attainable: Creating custom experiences is feasible, given the resources and time frame.

Relevant: This will help enhance customer satisfaction and increase engagement.

Time-based: The goal has an end date of 6 months for success.

10. Increase Repeat Customers

“I will increase the number of repeat customers by 10% this year. I hope to implement practices that encourage customer loyalty, such as offering discounts and incentives for repeat customers.”

Specific: The goal is easy to understand. You want to boost repeat customers by 10%.

Measurable: The individual can measure their success by percentage increase.

Attainable: It’s possible to meet this goal with the right strategies and tools.

Relevant: Increasing repeat customers is pertinent to the travel agency business.

Time-based: You have until this year to accomplish this particular goal.

11. Target New Markets

“Over the course of 10 months, I will explore two new markets and focus on marketing campaigns to reach potential customers in those areas. We’ll use SEO, email outreach , and attending relevant events to increase our visibility in the area.”

Specific: The goal specifies which markets to target and lists marketing tactics.

Measurable: You can gauge the success of each campaign through website visits, email open rates, and event attendance.

Attainable: This goal is realistic if the person has available resources.

Relevant: Reaching new markets and increasing visibility is directly relevant to the travel agent’s business.

Time-based: Ten whole months are required to reach this statement.

12. Utilize Automation Tools

“I’ll invest in automation tools to reduce manual labor and streamline processes. By the end of 8 months, I want all team members to be able to effectively use these tools for their job functions.”

Specific: The SMART goal is clear and concise, stating the objective and how it will be met.

Measurable: By investing in automation tools, the company can track if team members use the proper tools.

Attainable: This goal statement can be completed by researching and investing in appropriate tools.

Relevant: This is relevant to streamlining processes since automation reduces manual labor.

Time-based: There is an 8-month window for accomplishing the goal.

13. Enhance Brand Reputation

“I will use a variety of marketing channels to build the brand reputation of my travel agency by 10% within a year. I’ll ensure our customers receive quality service to encourage them to recommend us to their peers and family.”

Specific: This specifies the desired outcome (10% increase in brand reputation) and corresponding steps to obtain it (using various marketing channels and ensuring quality service).

Measurable: You can measure the improvement in brand reputation through surveys and customer feedback.

Attainable: It’s possible to accomplish the desired aim with various marketing channels and quality service.

Relevant: Enhancing brand reputation is essential for the growth of a travel agency.

Time-based: The goal is expected to be achieved within one year.

Final Thoughts

Setting SMART goals can be difficult, but with creative planning and determination, travel agents can make it happen. Breaking goals into manageable chunks will keep you focused on the bigger picture.

When done right, these goals can act as a compass, guiding you to success. Don’t let fear of failure stop you from reaching your dreams—aim high, and you’ll never be disappointed. So what are you waiting for?

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30+ Travel Agency Vision Examples

Here you will find our unique Travel agency vision examples created just for you to copy/paste on your website. Vision and Mission statements for travel agencies are important for a quality social media presence, so you can use these as an inspiration to craft your own.

Travel agency vision examples

     1. (travel agency) is a diverse group of creative, self-motivated individuals with a passion for making travel easier, more affordable and more rewarding for our customers. With plenty of exciting twists, turns and opportunities along the way.

     2. At (travel agency) is all about the journey, helping you explore new challenges in a place where you can be your best self. We’ve always been pioneers, with a vision to shape the future of travel through cutting edge technology, to make it easier for everyone to enjoy amazing experiences wherever they go. 

     3. With (travel agency) you’ll be taking a different path and trying something new. Under a desert sky, or in the heart of a bustling city. Discovering the perfect hideaway, or the perfect paella. We’re determined to make the world of travel more sustainable, more accessible, and more inclusive, to create a positive impact on a global scale. 

     4. (travel agency) powers travel for everyone, everywhere through our global platform. We believe that travel can be a genuine force for good. That’s why we’re committed to giving back to the people and places we visit, and empowering our travelers to do the same.

     5. (travel agency) is the most rewarding way to book a place to travel. We really love travel and we know you do too. That’s why we make it really easy to book with us. With hundreds of places to travel around the world we have it all, you can be sure you will find the perfect place for you.

     6. At (travel agency), our vision is to make travel simple and fun for all, and our core values guide us in making this possible. These core values can be seen in the projects that we undertake, and the way in which we solve problems for our customers. They are a representation of OUR BEING & OUR DOING.

     7. At (travel agency) we have a new vision. Inspiring people to go further and share more. It’s a vision that encourages people to reach higher, to broaden their lives and the lives of others, and to seek experiences worth sharing. 

     8. We will achieve our new vision with a new mission. By putting people first, we’ll push boundaries and inspire the world’s most shareable experiences. We made the searching and booking process simpler and stress-free as it ought to be.

     9. (travel agency) wants to inspire you, and is dedicated to being your travel champion – a companion and instigator, wandering the world beside you while helping make your traveling experience memorable with innovative apps, competitive prices and 24/7 customer service.

     10. We understand that the more we travel, the more we enrich our lives. (travel agency) is built for people like you because we know that when it’s easy to book trips and save money, you’ll travel more often and get more out of the trips you take.

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Adventure Excursions Unlimited

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Adventure Excursions Unlimited (AEU) was formed to provide hard-adventure sport/travel packages with upscale accommodations, gourmet food, and celebrity service providers to wealthy clients. AEU hard adventures include helicopter-skiing, kayaking, white-water rafting, and mountain biking. The founders of AEU are Jordan Stephan (MBA/JD), Jillyn Certo (MBA), and Loren Harlo (MBA). In addition to their MBA status, they are passionate about the activities AEU will offer.

An opportunity exists for two reasons:

• Tourism is a growing industry (4% annually), and within the industry adventure travel is growing at 10%.
• There are few providers of hard-adventure travel to upscale clients.

Virtually all companies that provide “hard” adventure activities appeal to a lower income client. Companies that appeal to a wealthier clientele generally provide “soft” adventure packages. Hard-adventure activities involve difficult physical requirements. They carry a higher level of risk than do “soft” activities. Soft adventure activities may involve some physical exertion, however they involve a low level of risk and can be engaged in by non-athletic people.

The company’s target customers are high income (min. $75,000 for single person), health-conscious individuals interested in popular hard-adventure sports. These are lawyers, bankers, executives, doctors, etc. The major purchasers are located in urban areas within major United States cities. Our customers are more likely to be married. 51% are men and 49% are women.

In addition, more niche markets are evolving. Initially, it will be difficult to compete with experienced providers, especially market leaders. However, AEU’s target market is an exploitable niche and our service is differentiated. AEU’s target market members will have similar activity interests, more disposable income and less sensitivity to price.

AEU will price its services at the top of the market. We will provide a luxury service with prestige value. Our prices will be out of reach for the majority of adventure travelers. Service will be priced based upon luxury competitor prices and the value added of our offering. Providers that offer luxury services similar to ours do so at similar prices. We are competitively priced in the luxury market. Because we appeal to a smaller market, volume will be limited. However, we will be able to capture a higher gross profit margin.

1.1 Objectives

Adventure Excursions Unlimited’s objectives for the first three years of operation include:

• To create a service-based company whose #1 mission is exceeding customers’ expectations.
• Capturing 25% market share of the high-end hard-adventure travel space.
• To develop a sustainable, profitable business.
• To achieve a 35% return rate of customers within the first three years.

1.2 Mission

Adventure Excursions Unlimited’s mission is to provide customers with the highest quality outdoor adventure. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Adventure Excursions Unlimited, located in Eugene, OR will offer hard-adventure trips to the upper end of the travel market. AEU will be concentrating on three activities, mountain biking, heli-skiing, and white-water adventures. AEU has chosen these three activities to allow the company to not be restricted by seasons, we will have trips occurring through the year. While AEU’s office is located in Eugene, it will be leading trips throughout the United States, and the world.

AEU expects the first several months will be used to plan trips and train trip leaders. By the end of year one the trips should be in full swing and AEU will be building a solid customer base.

2.1 Company Ownership

Adventure Excursions Unlimited will be a privately held Oregon Corporation. Jordan Stephan, Jillyn Certo, and Loren Harlo will all hold equal number shares of AEU stock.

2.2 Start-up Summary

Adventure Excursions Unlimited’s start-up costs include all the equipment needed for an office, as well as the equipment needed for the mountain bike trips and white-water adventures. Other costs will be marketing fees, website development, insurance and a deposit for the office lease.

The office equipment will consist of four computer systems, DSL router, printer, CD-RW, CPU to be used as an internal server, phones, copier, fax machine and installation of DSL and two phone lines.

The equipment needed for the mountain bike trip will be a fleet of 15 bicycles, a self contained kitchen, shower and toilet system, and bicycle tools.

The equipment for the white-water adventures will include inflatable rafts (and other requisite related equipment), self contained kitchen set up, portable shower and toilet facilities, and lots of dry bags.

The marketing costs are for the brochures and advertisements. AEU will also incur costs in the development of our website. Lastly, insurance will be a large start-up expense.

AEU will position itself as a niche service provider within the hard-adventure market. It will offer high-quality travel packages for extreme sporting trips. To begin AEU will offer six trips: helicopter-skiing trips to Canada, India, and New Zealand, white-water rafting trips to New Zealand and Costa Rica, and a mountain biking trip along the Great Divide from Montana to New Mexico.

The target market will be made up of young professionals who work and play hard. These people can afford to play expensively, and are willing to buy time in the form of our services. AEU will serve the hard-adventure niche market as a top quality, full-service provider. AEU defines quality by the unique aspects of the services offered. Those aspects include booking group or custom trips, assistance with passports, providing top-of-the-line equipment and supplies, and a superior service offering with access to better terrain, luxury accommodations, entertainment, celebrity exposure, and gourmet food.

The tours to be offered are as follows:

• Mountain Biking : This event will take place on the Great Divide trail from Montana to New Mexico and is designed for the serious biker that appreciates a few of life’s comforts along the trail. Showers and gourmet meals will be provided, along with entertainment. All excursions will maintain a staff to client ratio of 1:2.

A comprehensive map system has been created by Adventure Cycling and is currently available for purchase. The map clearly indicates the route, places to camp, stores for food and laundromats. Leadership training for the guides will be developed in-house using some outside material. There are many similar organizations that will be good sources of information. The products needed for this trip are for the most part already manufactured. One item that needs to be designed and built is a privacy compartment for the solar shower. This will be designed by Jordan and manufactured in-house. A cookbook collection of simple recipes, including some personal favorites, will also be assembled. Professional cooks will be provided, and flown in if necessary. Brought to you by Create a professional business plan Using AI and step-by-step instructions Create Your Plan Secure funding Validate ideas Build a strategy

• Heli-skiing : Helicopter skiing has become a popular alternative to resort skiing. It offers uncrowded access to the best terrain. For those who like to get off the beaten path heli-skiing is for them. AEU has planned annual and custom trips to three destinations. Everything will be taken care of for the customer. Transportation, lodging, transfers and skiing is included in the package. Although our trips are planned at peak ski seasons, mother nature cannot be predicted. In the event that the weather is too treacherous to ski the trip will be postponed. An in–house travel consultant will accompany each group and take care of all check-in and transfer issues.

AEU will not send clients to places we ourselves would not go. All service providers will be top-notch professionals with accomplished backgrounds. They will be medically trained, and evaluated for knowledge and ability to ensure safety and high-quality service. If they fail, at any time, to meet our rigid standards of quality, they will not be used. If quality falls, another provider will replace them. These activities take place outside of the United States and therefore we will hire local guides to accompany our professional guides and service providers.

• White-water Sports : New Zealand and Costa Rica were chosen for these ten day long hard-adventure excursions. There can be a maximum of ten people per group. Annual trips will be planned to each location, but for large enough private groups, custom trips can be planed. As with the heli-skiing trips, local guides will be used in addition to our own. The abroad trips will be a cooperative effort in-house, as well as local guides in the host countries. The choice to seek outside consulting for the trips abroad is due to each countries different legal and regulatory climate. The potential subcontractors and guides are individuals currently in the industry in their respective countries.

Market Analysis Summary how to do a market analysis for your business plan.">

Travel industry is an upward growth industry. There are several reasons for this increase. First, a relative healthy domestic economy over the last several years and the devaluation of currency in other regions has made travel less expensive for U.S. residents. Pleasure travel has increased by 3.2% in 1999 and is predicted to grow 2.0% in 2000. Second, the healthy economy has increased business, which in turn boosted domestic business travel 4.8% in 1999 with an estimated increase of 3.6% in 2000.

Adventure travel is a growing segment of the travel industry. One theory of the recent increase in extreme sports has to do with the strong competitive nature of younger Americans. Statistics show that 8,000 U.S. companies (that offer adventure packages) generated $7 billion in 1999. There also has been a 66% increase in executive participation between 1996 and 2000 (or an increase of 2,000 participants)(La Franco, Robert. Forbes, Feb 9, 1998 v161 n3 p168(3)).

Some quick facts:

• Adventure travelers: More than 50% of the U.S. adult traveling population, or 147 million people, have taken an adventure trip in their lifetime (98 million in the past five years). Thirty-one million adults have engaged in hard-adventure activities like white-water rafting, scuba diving and mountain biking. An additional 25 million engaged in both a hard- and soft-adventure activity. Six-percent of those who participated in adventure trips spent more than $2,500.
• Activities most commonly participated in during adventure vacations: camping (85%), hiking (74%), skiing (51%), snorkeling or scuba diving (30%), sailing (26%), kayaking or white-water rafting (24%), and biking trips (24%).
• Biking vacations: Twenty-seven million travelers with customers that tend to be young and affluent. Ages 18-34 and one-fourth are from household’s w/annual income of $75,000 or above.

4.1 Market Segmentation

AEU’s target customers are high income (min. $75,000 for single person), health-conscious individuals interested in popular hard-adventure sports such as skiing, white-water sports and mountain biking. The major purchasers are located in urban areas within these United States cities.

Customer Location (within the United States):

• Pennsylvania

Hard-adventure travelers are more likely to be men. Therefore, AEU’s primary target market for hard-adventure sports is men between the ages of 18-34. However an increasing number of hard-adventure travelers are women (some statistics suggest that women comprise 49% of the hard-adventure market). Men, on average, spend more than women on their adventure travels.

Customers will be reached through traditional marketing communication methods. Information has been located relating to specific profiles of both hard- and soft-adventure travelers, where they live, work, what they do, etc. Research suggests that many of our target customers, and travelers in general, are Internet savvy. As such, the Internet will serve as an appropriate and effective medium of communication. Many adventure travelers purchase over the Internet or buy through travel agents. Purchase decisions are influenced by the amount of disposable income held, family issues, and the economy of a given year.

AEU will be targeting two specific groups:

• High-income health-conscious individuals.
• Young, active “trustafarians.”

The common elements between these two groups are money and a love for adventures. Group one has a lot of money from income that they earn. Group two has a lot of disposable income because the money was given to them, typically by members of their family. The second group, the trustafarians, is a very small group relative to the first group.

4.2 Target Market Segment Strategy

AEU will promote/position itself as a differentiated provider of luxury hard-adventure travel, and will price accordingly within the chosen service niche.

AEU is targeting this special population for several reasons:

• This segment, up until now, has been underserved.
• This market segment traditionally spends a fair amount of money on adventure trips.
• This target segment seems to be willing to pay a premium for a top-shelf adventure excursion.

Methods of communication will include direct mail, magazine advertising, personal selling and WWW presence. Continuous magazine advertising will be costly. Initially the use of direct mail, and personal selling will be employed. These methods of communication will be tailored to reach our target segment.

4.3 Service Business Analysis

As operations progress, AEU will continue to measure our progress relative to competitors and to the growth of the market(s) in which we operate. Though the primary target market has been defined, there may be new possibilities to serve additional segments. As the product is defined, and the strategy differentiation is defined based on competitive strengths, AEU will be better able to determine whether adjustments in positioning are necessary. Access to important information concerning the market, competitors, etc., is available. However it is not free. For the purposes of this project, we feel it is unnecessary to incur additional expense.

The marketing strategy will be to develop long-term relationships with customers. We will keep a database from which to obtain important demographic and psychographic information. As the business becomes profitable, plans will be implemented to expand. There is virtually no limit to the number and variety of trips AEU can provide. Trips can take place on every continent and in most countries. The goal is to establish AEU as an international provider of top-of-the-line hard-adventure travel.

4.3.1 Competition and Buying Patterns

Strengths and weaknesses of the competitors:

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Companies that offer higher-priced, more luxurious packages generally provide a “soft” adventure. The activities are more along the lines of sightseeing and low-risk alternatives. The advantages these companies have include established reputations, extensive knowledge of the industry, and key personnel and management. Some have been in operation for more than twenty years. They are familiar with local service providers and have established strategic relationships.

Disadvantages to us:

• It will be difficult to price ourselves competitively when we first enter the market.
• Many of AEU’s activities are seasonal. Recurring revenue will depend upon successful trips in various regions of the world. For example, ski trips will end in April in North America. AEU will then have to move ski operations to places like Las Lenas, Argentina.
• The weather for a given year is hard to predict. Poor conditions will threaten the success of trips. Unforeseen occurrences such as inadequate snowfall could effect the viability of activities such as skiing and white-water sports.

Closely related competitors:

Abercrombie & Kent: A well-established, international travel provider. Their focus is mainly on “soft” adventure packages such as safaris, river tours (e.g. Amazon), trekking, sightseeing, etc. However they do offer a “Connoisseur” line of packages. These are generally priced starting from $4,000-7,000. Some of their packages include white-water activities and hiking, however most are touring packages.

Competing or substitute products:

There are many activities and types of travel available to people contemplating a vacation. Theme parks, motorhome trips, and cruises are just a few. Substitutes could include less expensive, self-planned trips, trips geared towards soft-travel, adventure trips involving hunting or fishing as primary activities, or exclusive adventure trips such as personal submarine tours of the Titanic or a trip around the world in a Leer Jet. Many activities that take place outside and involve some level of risk could be seen as hard-adventure competition.

Another alternative is to do nothing. Consumers do not have to vacation. They may opt to spend the money they would have otherwise spent on a vacation on something else.

Strategy and Implementation Summary

Adventure Excursions Unlimited will be going after the upper-end of the hard-adventure market. This market up until now has been underserved, there are hard-adventure tour companies, but none that are catering to the high-end spectrum. With the adventuring traveling industry steadily increasing, AEU sees a unique opportunity.

AEU’s main objective in its marketing and sales activity is to make the impression on prospective customers that AEU offers a higher level of service relative to any other provider of hard-adventure tours. This will be communicated through all of the different media that we use. If AEU can make the impression that our trips are truly different and superior, then our research indicates that there will be steady demand.

Once AEU has clients signed up and participating on our trips, it will rely on superior customer attention and service to impress and retain clients for future trips. Developing long-term relationships will be the key to steady growth.

5.1 Competitive Edge

The competitive edge in our services is the access we provide to popular “hard” adventure sports without the budget constraint of typical travelers. That is, most travelers are looking to spend less than “hard” adventure sports without the budget constraint of typical travelers. The majority of providers cater to these people. Adventure Excursions Unlimited intends to use the same service providers but provide more exclusive trips. Accommodations will be primarily in small luxury hotels and resorts. Meals will be exceptional, more like gourmet cuisine. In addition, the adventure activities will be better than average because the clients have more money. They won’t get stuck with people they don’t like; they will get access to the best terrain, sections of rivers, etc. AEU’s activities are very popular. AEU’s target market has no problem spending $4,000 per week on heli-skiing. Moreover, they generally make this type of activity an annual event.

5.2 Sales Strategy

The sales strategy is to create long-term relationships with customers through superior service. The intent is to initially target the primary customer group. This group has been defined as persons who have purchased, or are likely to purchase, a “hard-adventure” vacation for over $2,500.

The trips planned are designed with the wealthy adventure traveler in mind. Later marketing efforts may include trips geared towards corporate clients, Eco-tourism or hard-adventure trips for people who want to spend less money. Target customers will be identified through standard research methods. There are a number of publications available that contain profiles of Adventure travelers.

Methods by which we will contact customers will depend on results of marketing/sales research. We will likely use trade or special interest magazines, direct mail, Web-based communication, and personal selling. In addition printed materials will be made available to customers through travel agencies that cater to the adventure target market. Initially, service will be introduced regionally, and possibly nationally. Sales will be extended into the global market within a few years of operation.

Our services are seasonal. Recurring revenue will be dependent upon successful trips involving a variety of activities offered year-round. We hope to promote out of season services through frequent customer contact and our own publication, most likely a magazine of some sort. We will review up-and-coming trips, offer highlights of past trips and try to do other creative articles, giveaways, customer profiles, etc.

Most sales will occur at the retail level. The sales that occur between customers and travel agencies will be discounted appropriately, approximately 15%. Transactions will occur as the result of customer contact in response to communication efforts. In addition, AEU will engage in personal selling.

5.2.1 Sales Forecast

The following charts and table shows AEU’s expected sales forecast.

5.3 Milestones

Adventure Excursions Unlimited will have several milestones early on:

• Business plan completion. This will serve as a roadmap for the organization. While AEU does not need a business plan to raise capital, it will be an indispensable tool for the ongoing performance and improvement of the company.
• Set up the office. This will be the main/only office located in Eugene, OR.
• Develop the training program. This program will be used to train the leaders of our trips.
• Completion of first trip.
• Completion of twentieth trip.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Jordan Stephan, VP, Corporate Council, Business Development, and Mountain Biking Activity Supervisor : Jordan received his Bachelor of Arts in philosophy from Washington and Jefferson College in Washington, PA. While there, he was president of the Washington and Jefferson Cycling Club and Team for two years. He completed his Master of Business Management/Doctor of Jurisprudence, joint degree program at Willamette University where he has served as the secretary of the Environmental Law Society, and chairperson for the Willamette University Public Interest Law Project (WUPILP). As chairperson, Jordan supervised twenty-five staff members and raised $14,000. Jordan has also managed a bicycle shop for two years. Following graduate school, Jordan worked for Counterclaim.com where Jordan did business development, organizational development, and other management activities. He is responsible for all logistics on the mountain bike trips.

Jordan’s expertise in mountain bike trip logistics comes from years of cycle touring. Jordan has cycled across the country and around the Upper Peninsula of Michigan and Vermont. Jordan has also done a great deal of backpacking, backcountry hiking and snowshoeing. He has served as a consultant on many long-distance bicycle tours in the United States and abroad. In addition to his role as logistical planner, Jordan will be responsible for part-manufacturing for the mountain bike trips as he has manufacturing expertise from several years of design and improvement experience with outdoor gear.

Jordan’s extra curricular activities are based upon his love for the outdoors. He has been a competitive cyclist and runner for the last five years. He competes in cycling road races, endurance mountain bike races, and road/trail running races up to half-marathons. His current favorite activity is the duathlon or run/bike/run events. He would like to combine his experience and education with his love for the outdoors. The AEU business concept is a reflection of this desire.

Jillyn Certo, VP, Human Resource Manager/Corporate Trainer, and Ski-trip Coordinator : Jillyn graduated with two Bachelor of Science Degrees, one in corporate and industrial fitness and the other in occupational safety, from Oregon State University in 1991. Jillyn completed her MBA work at Atkinson Graduate School of Management in 1998. She has six years experience in the field of safety. After Atkinson Jillyn worked at Nike as a human resource specialist. Her interests include scuba diving and downhill skiing. Jillyn has competed in track & field as well as in horse shows and barrel racing. Along with her interest in sports, Jillyn has a variety of experience with business and pleasure travel. Jillyn will supervise the training of our leaders.

Loren Harlo, Marketing Manager and White-water Adventure Coordinator : Loren is twenty-seven years old. He received his Bachelor degree in psychology from Western College and graduated Magna cum Laude. He will complete his Master of Business Administration degree (with an emphasis in marketing) in 1998. Following graduate school, Loren worked for Burley Cooperative as a marketing manager. Loren has been active in athletics for twenty-years. He played football at the grade school, high school and college level, as well as basketball, track and field, and competition karate. He is an avid outdoorsman with a passion for water sports, skiing, hiking, hunting and fishing. He has recently taken up kayaking. Loren gained self-employment and management experience as an independent contractor for the Union Pacific Railroad. He has also managed and operated a small restaurant. He has always planned to own his own business and realized, while working independently, that he needed the knowledge of business management that an MBA program could provide.

Though the founding members intend to take an active role in the operation of AEU, additional management will be sought out. AEU is open to assistance from experienced managers associated with venture capital providers.

6.1 Personnel Plan

The following table shows the personnel plan for AEU.

Financial Plan investor-ready personnel plan .">

The following subtopics will provide more financial information.

7.1 Projected Cash Flow

The following chart and table indicates projected cash flow.

7.2 Important Assumptions

See the following table for general assumptions.

7.3 Break-even Analysis

This Break-even Analysis table and chart, below, project the figures for monthly sales break even.

7.4 Projected Profit and Loss

The following table indicates the projected profit and loss.

7.5 Projected Balance Sheet

The following table will indicate the projected balance sheet.

7.6 Business Ratios

Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 4725, Tour Operators, are shown for comparison.

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The swot of a travel agency (with examples).

Get a watermark-free, fully customizable SWOT analysis in our business plan for a travel agency

We've drafted tons of business plans for travel agencies and, far too often, business owners neglect to dedicate time and thought to crafting a strategic vision for their new project.

It's mainly because they lack the right tools and frameworks. The SWOT analysis is one of them.

What is it? Should you make a SWOT for your travel agency?

A SWOT analysis is an invaluable tool for travel agencies to navigate the complexities of the tourism industry. It stands for Strengths, Weaknesses, Opportunities, and Threats.

Developed as a framework for strategic planning, SWOT analysis helps businesses like travel agencies to dissect their internal dynamics and the external environment. The travel industry, with its ever-changing trends and customer preferences, makes this tool particularly relevant.

If you're running or considering starting a travel agency , a SWOT analysis is a crucial step. It enables you to pinpoint what you excel at (strengths), areas needing improvement (weaknesses), potential avenues for growth (opportunities), and external challenges (threats).

For example, your travel agency's strengths might include specialized travel packages or excellent customer service, while weaknesses might be a limited online presence or dependency on seasonal tourism. Opportunities could emerge from trends like eco-tourism or wellness travel, whereas threats might include economic downturns or travel restrictions.

Travel agency owners often undertake a SWOT analysis when launching new services, responding to market shifts, or facing operational hurdles. It provides a structured way to assess both the business and the broader travel landscape.

Understanding these four aspects can lead to better strategic decisions, helping prioritize efforts and develop plans that leverage your strengths and mitigate your weaknesses.

For anyone embarking on a new travel agency venture, a SWOT analysis is not just beneficial; it's a strategic necessity. It assists in recognizing your agency's unique selling points, areas requiring more investment or improvement, and external factors to watch out for.

While a SWOT analysis doesn't assure success, it dramatically increases your chances by offering a clear, strategic direction for your travel agency.

How do you write a SWOT analysis for your travel agency?

Filling out a SWOT analysis for your travel agency can seem daunting, particularly when you're attempting to foresee potential strengths, weaknesses, opportunities, and threats in the dynamic travel industry.

Engaging in comprehensive market research and perusing travel industry reports is crucial. These resources offer valuable insights into travel trends, customer preferences, and competitive dynamics.

Interacting with other travel agency owners or travel experts is also advantageous. Their practical experiences and insights can provide perspectives that are not always evident in industry reports.

Remember, the essence of a SWOT analysis is not to predict the future with absolute certainty but to equip you with a strategic approach to face it.

Reflect on the unique elements your travel agency brings to the industry.

Perhaps you specialize in exotic destinations that are not mainstream, or you have strong partnerships with reputable travel providers. Your strength might be in an experienced team with deep knowledge of travel planning, or you may offer innovative travel packages that stand out in the market.

These are internal factors that can set your travel agency apart from others.

Identifying weaknesses demands honesty and introspection.

You might face limitations in marketing budgets, affecting your ability to reach a broader audience. Lack of experience in certain types of travel, high competition in your chosen niche, or dependency on a specific market segment could be potential weaknesses.

These areas may require strategic planning, additional resources, or diversification of your services.

Opportunities

Opportunities are external elements that your travel agency can capitalize on.

For example, a rising trend in eco-tourism or adventure travel could be an opportunity. Collaborating with local businesses for travel packages, or exploiting a gap in the market, like offering unique cultural experiences, can be advantageous. Additionally, technological advancements in booking systems or virtual travel experiences could open new avenues for your business.

Threats are external challenges that could impact your travel agency.

These might include changes in travel regulations, economic downturns affecting travel spending, increased competition, especially from online travel platforms, or shifts in travel preferences due to global events like pandemics or climate change.

Examples of Strengths, Weaknesses, Opportunities and Threats for the SWOT of a travel agency

These strengths and opportunities can be leveraged to improve the profitability of your travel agency .

More SWOT analysis examples for a travel agency

If you're creating your own SWOT analysis, these examples should be useful. For more in-depth information, you can access and download our business plan for a travel agency .

A SWOT Analysis for a Luxury Travel Agency

A luxury travel agency specializes in providing exclusive, personalized travel experiences. Its strengths include access to high-end accommodations and unique, once-in-a-lifetime activities. The agency benefits from a knowledgeable team that offers expert advice and tailors travel plans to individual preferences. Strong relationships with premium service providers ensure a high level of quality and exclusivity in its offerings.

One weakness may be the high cost of luxury travel, which can limit the agency's client base to a relatively affluent demographic. Dependence on a small, high-income market segment makes the business vulnerable to economic fluctuations. Additionally, the complexity of organizing bespoke travel experiences can be labor-intensive and time-consuming.

Expanding into emerging luxury markets, such as eco-tourism or wellness retreats, can attract new clients. Collaborating with influencers in the luxury travel sphere can enhance brand visibility. Leveraging technology to provide virtual tours or augmented reality experiences can enhance the planning process and attract tech-savvy travelers.

Economic downturns can significantly impact the luxury travel market. Competition from online travel platforms offering luxury experiences at competitive prices is a growing threat. Additionally, global events such as pandemics or political instability in popular destinations can disrupt travel plans and affect business.

A SWOT Analysis for an Adventure Travel Agency

An adventure travel agency stands out with its wide array of adrenaline-pumping activities like hiking, diving, and mountain climbing. Its strengths include expert guides, access to remote and exotic locations, and tailored adventure packages. The agency's focus on sustainable tourism practices appeals to environmentally conscious travelers.

The niche nature of adventure travel limits its appeal to a specific client base, primarily younger and physically active individuals. The risks associated with adventure activities require comprehensive safety measures and insurance, adding to operational costs. Seasonal variations in weather can impact the availability of certain activities.

Developing partnerships with local communities can create unique, authentic experiences and foster sustainable tourism. Expanding the range of activities to include less intense options can attract a broader audience. Utilizing social media to showcase thrilling travel experiences can increase brand visibility and appeal to younger demographics.

Changes in environmental conditions and natural disasters can disrupt travel plans and destinations. The rise of DIY adventure planning through online resources is a competitive challenge. Additionally, fluctuations in travel regulations and global health concerns can significantly impact the adventure travel sector.

A SWOT Analysis for a Budget Travel Agency

A budget travel agency's primary strength lies in its affordability, appealing to cost-conscious travelers. It offers a variety of budget-friendly packages, including low-cost flights, accommodations, and tours. The agency benefits from strong negotiation skills to secure deals and discounts for its clients.

The focus on low-cost options may limit the quality of travel experiences offered. The agency faces intense competition from online booking platforms and other budget travel agencies. Limited profit margins on budget travel packages can challenge the financial sustainability of the business.

Expanding services to include budget-friendly, off-the-beaten-path destinations can attract travelers looking for unique experiences. Collaborating with budget airlines and hostels for exclusive deals can enhance package attractiveness. Embracing digital marketing and online booking platforms can streamline operations and reach a wider audience.

Economic downturns can lead to reduced travel spending, even among budget-conscious travelers. The rapid change in travel trends and consumer preferences requires constant adaptation. Competition from self-booking options and travel apps offering low-cost solutions is significant.

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Setting SMART Goals for Your Travel Agency in 2024: How Partnering with a Host Agency Can Help

As the travel industry continues to develop, it is increasingly essential for Travel Agents and Host Travel Agencies to set clear, measurable objectives in order to be successful. A popular method for goal setting is the SMART framework - this ensures your objectives are Specific, Measurable, Achievable, Relevant, and Time-bound. In this blog post we'll look at how to apply this framework to your Travel Agency or Host Travel Agency in 2024 in order to set achievable yet realistic actionable objectives.

When setting goals for your travel business, it's essential to be specific about what you want to accomplish. Instead of setting an abstract target like "increase sales," set a more specific objective like "increase bookings for luxury European cruises by 15%." Doing this helps both you and your team focus on the necessary steps needed to reach that success.

A measurable goal is one that can be quantified and tracked over time. By including a specific metric or indicator in your objective, you can measure progress and adjust strategies accordingly. For instance, "increase website traffic by 25% by the end of Q2 2024" is an achievable measurable target that can be monitored using web analytics tools.

While setting lofty goals can be motivating and counterproductive, they should also be assessed against your current resources, capabilities and market conditions to guarantee they're realistic and achievable. Consider joining forces with a Host Travel Agency for additional support, resources and expertise to help you meet your objectives.

Make sure your goals align with your overall business objectives and contribute to long-term success. For instance, if the primary focus is attracting adventure travelers, a goal such as "expand our adventure travel offerings by partnering with three new local tour operators" would be more meaningful than simply increasing bookings for all-inclusive resort packages.

Establishing goals with deadlines creates a sense of urgency and helps prioritize your efforts. They also enable you to evaluate progress at regular intervals and adjust accordingly. For instance, "secure five new corporate clients by the end of Q1 2024" lays out an achievable time frame for achieving that objective.

Conclusion:

Establishing SMART goals for your Travel Agency or Host Travel Agency in 2024 can help you stay focused, monitor progress and reach your objectives. By setting specific, measurable, achievable, relevant and time-bound objectives you will optimize strategies and resources to drive growth and success within the travel industry. Don't forget to incorporate relevant keywords like Host Agency, Travel Agents or Host Travel Agency into your marketing initiatives in order to enhance online visibility and attract new clients.

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Travel Agency Objectives

by Georgann Yara

Published on 30 Apr 2018

Even with the popularity of online travel booking websites that let consumers play travel agent, the number of actual real-life travel agents remains strong. The American Society of Travel Agents supports a 2015 U.S. Census Bureau report of 105,085 agents. A 2017 report by research firm IBISWorld boasted a larger number of 232,848 U.S. agents. This shows that when it comes to investing in vacations, a number of people prefer to leave the planning to professionals. Setting clear objectives will help you fulfill or exceed your clients' travel expectations and give them a reason to put their travel trust in you.

Create Your Niche

Pick a facet of travel that you personally have a lot of experience with and that plays to your staff's expertise and make that your specialty. The flood of online travel options may give consumers that DIY trip experience but that doesn't make them a specialist when planning a 20th Anniversary safari trip through Africa, a luxury honeymoon to the Mediterranean or a family friendly romp through Australia. Identify a few destinations or activities and resolve to become an expert in those areas. Aim to develop unique experiences and provide special access with regard to your niche to give clients more value and reasons to return.

Sell Expertise, Not Deals

Online travel websites and lodging marketplaces have the deals segment well in hand. Instead of fighting for position, beat them with your expertise. Adjust your business model and message to tout your personal experience, professional advice and personalized service. Consumers can handle the three-day weekend in San Diego and round trip ticket transaction to and from Dallas. However, serious travelers need that human element for complex trips, which take them to other countries for weeks at a time.

" id="engage " class="title"> Engage

Take a cue from online travel companies and big-box agencies that have the ability to engage with customers after the vacation is booked and their bags are unpacked. Incorporating this strategy will enable you to maintain that personal, intimate connection you established with clients when your first met, spoke on the phone or exchanged emails. It will also give you an idea of a client's preferences so you can better tailor his future trips.

Create a Marketing Plan and Stick to It

Aim to spend 50 percent of your time working with clients and 50 percent on marketing. Commit to specific marketing activities on a daily, weekly, monthly, quarterly and annual basis. Don't rely on memory. Place these on your calendar and plan them out. For example: Post to your agency's Facebook page daily; send an electronic newsletter and update your blog weekly; record one or two videos and post on your YouTube channel and blog each month; send a snail mail letter to your best clients every quarter; and host a local charity event each year.

Target Millennials

Despite the notion that Millennials live online, they crave unique and personalized travel experiences - characteristics that are right up a travel agency's alley. According to travel and hospitality marketing firm MMGY Global’s 2015 Portrait of American Travelers report, the number of Millennial travelers who said they used traditional agents to book vacations increased from 9 percent in 2014 to 13 percent in 2015. A 2017 edition of that same report found that 9.5 million Millennial families intend to spend 19 percent more on vacations over the next year and travel 36 percent more than the previous year, both of which buck overall American traveler trends in those categories. Focusing on this demographic is an opportunity to create a repeat client by offering her the value-added and personalized service she seeks.

Consider a few ideas to strengthen your travel agency's visibility:

Have a comprehensive website that includes good design and compelling content and that's easy to maintain and update. If you don't have a developer, use one of the many website builders found on the Internet.

Good writing is a sales skill that helps build trust and relationship with clients. If your email writing needs help, take a class to improve it.

Pick up the phone and call your regular or your best clients, even if you're not actively working on a trip for them. Ask how he's doing and double check to make sure that his contact information is accurate. It's also a good time to plant the seed for a vacation idea: "I see you and your wife have an anniversary coming up in a few months. Were you thinking of heading anywhere to celebrate?"

Set up a YouTube channel for your agency, if you haven't already. Post videos of your personal trips, snippets of your tours, staff holidays, customer testimonials and destination reviews. Even a how-to-pack tutorial works. Anything that aligns with your mission and gives current and potential clients value is an engaging marketing tool.

Partner with another business owner who has an established clientele comprised of the same people you want to attract. Plan a wine tasting event with the French bistro across town, where you'll talk to attendees about traveling to Bordeaux and Provence. Or, offer to contribute an article to the neighboring realtor's newsletter each month or quarter.

Vision & Values

• About TUI Group
• Vision & Values
• Our business
• TUI History

At TUI we aim to lead the way, consistently evolving to adapt to new consumer needs and market opportunities to ensure we stay ahead of the game. Since 2015, our business vision was THINK TRAVEL. THINK TUI. The message back then was simple: TUI equals travel. It guided us whilst moving from independent tour operators to the leading integrated tourism group, from local heritage brands into the global power brand we are today.

Now we are ready to broaden and grow that power brand. So it’s time to reflect on a new vision that stretches across our full product offering – packages, components, hotels, flights, tours, cities, experiences, cars and more and focuses our efforts on our specialist capability – leisure experiences and enriching people’s lives. A vision is about directing us all towards the same goal and making our ambition clear to the marketplace. TUI enriches lives through travel & leisure experiences.

To summarise this vision, TUI’s new vision statement is: Excellence in Leisure Experiences. Excellence is what we strive for in everything we do, every day. Leisure is our focus, our heart, it’s our heritage and what we know. And Experiences encompass the broad range of products we have to offer and the end-to-end customer journey we own.

This new north star goal is completing the picture of other guiding initiatives, our brand purpose: “TUI creates the moments that make life richer”, our customer-centricity programme “Makers of Happy”, our values “Trusted”, “Unique”, “Inspiring”, our customer promise of “Live Happy” and our new employer brand “Let’s TUI It!”. Each of these initiatives is directed towards a specific audience with different goals in mind. However, they are all connected by the same ingredients that make us unique. Excellence in Leisure Experiences is now completing the picture.

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Top 17 Travel Agent Resume Objective Examples

Updated October 9, 2023 13 min read

A resume objective is a brief statement that expresses the career goal of a travel agent. It should be concise and tailored to fit the specific job opportunity. When writing a resume objective for a travel agent position, it’s important to include your relevant qualifications, experience, and skills. For example, an objective might read: “Experienced and highly organized travel agent with five years of industry experience seeking to leverage my expertise in customer service and itinerary planning to provide exceptional service at XYZ Travel Agency.” Additionally, you can include any special certifications or awards that you have earned related to the travel industry. By including these details in your resume objective, you demonstrate your qualifications and commitment to the job.

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Top 17 Travel Agent Resume Objective Samples

• To secure a position as a Travel Agent and utilize my exceptional customer service, organizational, and communication skills to ensure customer satisfaction.
• To obtain a Travel Agent role where I can use my knowledge of the travel industry to help customers plan their dream vacations.
• Seeking an opportunity as a Travel Agent to provide excellent customer service while helping customers plan their trips.
• To work as a Travel Agent and use my extensive knowledge of the industry to provide exceptional customer service.
• To become a successful Travel Agent and apply my strong organizational skills and attention to detail in order to create memorable experiences for clients.
• Looking for an opportunity as a Travel Agent that will allow me to utilize my problem-solving skills and creative thinking in order to find the best travel solutions for clients.
• Seeking employment as a Travel Agent with an organization that values hard work, dedication, and excellent customer service.
• To obtain a position as a Travel Agent that will allow me to use my interpersonal skills and enthusiasm for travel planning in order to provide exceptional customer service.
• Aiming for an opportunity as a Travel Agent where I can combine my passion for travel with my ability to build relationships with customers.
• A motivated individual seeking employment as a Travel Agent who is eager to learn about new cultures and destinations while providing excellent customer service.
• To acquire an entry-level position as a Travel Agent where I can put my organizational skills and attention to detail into practice while helping customers plan their trips.
• An enthusiastic individual looking for an opportunity as a Travel Agent where I can use my knowledge of the travel industry in order to help customers make informed decisions about their trips.
• Seeking an entry-level position as a Travel Agent that will allow me to exercise creativity when creating unique itineraries for clients while delivering outstanding customer service.
• Desire an opportunity as a Travel Agent where I can apply my excellent communication skills in order to assist customers in finding the perfect vacation package that meets their needs.
• Looking for an opening at an established travel agency where I can demonstrate my expertise in booking flights, hotels, car rentals, cruises, etc., while providing superior customer service.
• I aspire to join your team of talented professionals at XYZ Agency as a Travel Agent. I aim to utilize my expertise in international travel planning to meet and exceed customers' needs, ensuring they have a memorable vacation experience.

How to Write a Travel Agent Resume Objective

Writing a travel agent resume objective can be an intimidating task, but it is essential to landing the job you want. A resume objective should be concise and tailored to the job you are applying for. It should highlight your relevant skills, qualifications and experiences that make you an ideal candidate for the role.

When crafting a travel agent resume objective, start by researching the company you are applying for and familiarizing yourself with their mission statement. Use this information to tailor your objective to reflect how your skills and experiences fit into their values. For example, if they prioritize customer service excellence, emphasize your experience in providing exceptional customer service. Once you have identified what makes you a great fit for the role, use this information to create a clear and concise sentence that conveys your value as an applicant.

Next, consider any unique skills that make you stand out from other applicants. This could include fluency in multiple languages or knowledge of international customs regulations. If you have experience using specific software programs or working with certain vendors, these should be included as well. The idea is to demonstrate why your particular set of skills makes you the best choice for the job.

Finally, don’t forget to include any awards or certifications that are relevant to the position. These will show employers that you are committed to staying up-to-date on industry practices and standards, which is essential for success in this field of work.

By following these steps when writing a travel agent resume objective, you can ensure that employers will recognize your qualifications and experience immediately upon reading it. With a well-crafted objective statement, there’s no doubt that employers will consider you among their top candidates for the role!

Related : What does a Travel Agent do?

Key Skills to Highlight in Your Travel Agent Resume Objective

In the highly competitive field of travel services, having a well-crafted resume can make all the difference in landing your dream job. One crucial part of your resume is the objective statement, where you get the chance to highlight your key skills and show potential employers why you are the best candidate for the job. In this section, we will discuss some of the essential skills that every travel agent should emphasize in their resume objective to stand out from other applicants and demonstrate their value to prospective employers.

1. Itinerary planning

A travel agent must be proficient in itinerary planning as they are responsible for organizing and scheduling all aspects of a client's travel. This includes transportation, accommodation, tours, and activities. This skill is crucial to ensure that the client's trip is well-organized, fits their preferences and needs, and runs smoothly. Having this skill on a resume objective shows potential employers that the candidate is capable of handling the fundamental responsibilities of a travel agent role effectively.

2. Destination knowledge

A travel agent with extensive destination knowledge can provide clients with valuable insights, recommendations, and advice on various travel locations. This skill is crucial in helping clients make informed decisions about their travel plans, ensuring they have the best experience possible. It also demonstrates a high level of expertise and commitment to the industry, making the candidate more attractive to potential employers.

3. Sabre proficiency

Sabre proficiency is a crucial skill for a travel agent as it demonstrates the ability to use one of the leading travel technology solutions. Sabre is used globally by travel agencies, airlines, and hotels for booking, pricing, ticketing, and other functions related to travel management. Proficiency in this system can greatly enhance efficiency and accuracy in handling client bookings and other travel arrangements. Including this skill in a resume objective shows potential employers that you are capable of managing complex systems and providing high-quality service to clients.

4. Amadeus expertise

Amadeus is a leading reservation system used by travel agencies worldwide. Proficiency in Amadeus is essential for a Travel Agent as it enables them to book flights, hotels, and other travel services efficiently. This skill demonstrates the candidate's ability to handle multiple bookings and manage customer requirements effectively, which is crucial for providing excellent customer service in the travel industry. Including this skill in a resume objective can help highlight the candidate's technical competency and their readiness to perform key job tasks.

5. Customer service

A travel agent often interacts directly with clients, addressing their inquiries, concerns, and requests regarding travel arrangements. Excellent customer service skills are essential to ensure client satisfaction, build trust and loyalty, and ultimately drive business success. A resume objective highlighting this skill can demonstrate the candidate's ability to provide high-quality service, manage client relationships effectively, and contribute positively to the company's reputation in the travel industry.

6. Multilingualism

Being multilingual is a valuable skill for a travel agent as it allows them to communicate effectively with clients from different countries and cultures. It can also be beneficial when making travel arrangements in foreign countries or dealing with international partners. This skill shows potential employers that the candidate can provide excellent customer service to a diverse range of clients, potentially expanding the business's client base.

7. Time management

A travel agent often has to manage multiple client bookings, itineraries, and schedules simultaneously. Effective time management skills are crucial to ensure that all tasks are completed accurately and on time. This skill also allows the agent to prioritize tasks efficiently, handle unexpected changes or issues, and provide timely service to clients. Including this skill in a resume objective demonstrates the candidate's ability to handle the demands of the job effectively.

8. Problem-solving

A travel agent often encounters various challenges such as booking complications, itinerary changes, or unforeseen circumstances affecting travel plans. Therefore, having strong problem-solving skills is essential to quickly and effectively resolve these issues to ensure customer satisfaction. This skill also demonstrates the ability to make sound decisions under pressure, which can be crucial in this role. Including this in a resume objective can show potential employers that the candidate is capable of handling difficult situations and providing excellent service despite any obstacles.

9. Negotiation tactics

A travel agent often needs to negotiate with various vendors such as hotels, airlines, and tour operators to secure the best deals for their clients. This requires strong negotiation tactics to ensure customer satisfaction and maintain a competitive edge in the market. Including this skill in a resume objective would highlight the candidate's ability to effectively manage client budgets and provide high-quality service.

10. Worldspan mastery

Worldspan is a global distribution system used for airline reservations, car hire, hotel bookings, and other travel arrangements. Mastery of this system is crucial for a Travel Agent as it allows them to efficiently manage and coordinate all aspects of a client's travel plans. This skill demonstrates the agent's proficiency in utilizing industry-specific software, which can enhance productivity and accuracy in arranging travel details. Including this on a resume objective shows potential employers that the candidate has the necessary technical skills to perform the job effectively.

In conclusion, the objective section of your travel agent resume is a crucial space to highlight your key skills. It provides an opportunity to showcase your abilities and expertise that align with the job requirements. Remember, this section should be concise, compelling, and tailored to each specific role you apply for. By effectively showcasing your key skills in your resume objective, you not only enhance your chances of getting noticed by potential employers but also position yourself as a strong candidate for the role.

Related : Travel Agent Skills: Definition and Examples

Common Mistakes When Writing a Travel Agent Resume Objective

When writing a travel agent resume objective, there are some common mistakes that should be avoided in order to make sure your resume stands out. One of the most common mistakes is not being specific enough about what you want to accomplish. A vague objective such as “seeking a job in the travel industry” or “looking for a job in customer service” is not helpful and will likely be ignored by potential employers. It’s important to be specific about what kind of position you are looking for and how you can contribute to the company.

Another mistake often made when writing a travel agent resume objective is focusing too much on your own needs and goals rather than those of the employer. Your resume objective should be tailored towards demonstrating your understanding of the employer’s needs and objectives, and how you can help them achieve their goals. Focusing solely on yourself, such as stating that you want to learn more about customer service or gain experience in the field, will come across as self-centered rather than demonstrating an understanding of the employer’s needs.

Finally, it is important to avoid using overly generic language when crafting your resume objective. Using phrases such as “hardworking individual” or “team player” do not give any indication of who you are as an employee and why you would be an asset to the company. Instead, use language that speaks directly to your qualifications and experiences that make you suited for this particular role at this particular company.

By avoiding these common mistakes when writing a travel agent resume objective, you can ensure that your resume stands out from other applicants and shows employers why they should consider hiring you for their open positions.

Related : Travel Agent Resume Examples

A right resume objective for a travel agent would be to emphasize the applicant's experience and qualifications in the field of travel, while a wrong resume objective may focus on unrelated qualities such as customer service or sales.

Editorial staff

Brenna Goyette

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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Travel Agent Professional Goals

Getting started as a travel agent.

• What is a Travel Agent
• How to Become a Travel Agent
• Certifications
• Tools & Software
• LinkedIn Guide
• Interview Questions
• Similar Job Titles
• Work-Life Balance
• Professional Goals
• Travel Agent Resume Examples
• Travel Agent Cover Letter Examples

Track Your Goals with Teal

Log your goals and career aspirations on an ongoing basis to keep career groth front of mind with Teal.

Why Every Travel Agent Should Have Goals

Different types of career goals for travel agents, industry expertise goals, client relationship goals, sales and marketing goals, personal branding and networking goals, operational excellence goals, what makes a good career goal for a travel agent , career goal criteria for travel agents, expertise in niche markets.

• Identify Your Travel Niche
• Gain Destination Specialization
• Build a Loyal Clientele

Technological Proficiency

• Master Travel Booking Platforms
• Stay Abreast of Tech Trends
• Develop Online Customer Engagement

Cultivating a Global Network

• Attend Global Travel Expos
• Join Travel Industry Networks
• Build Local Insight Partnerships

Sustainable and Responsible Travel Advocacy

• Curate Eco-Conscious Itineraries
• Gain Green Travel Certifications
• Partner with Sustainable Suppliers

Log Your Wins Every Week with Teal

12 Professional Goal Examples for Travel Agents

Expand destination expertise, enhance personalized service skills, grow a robust client base, adopt cutting-edge travel technology, develop multilingual capabilities, achieve industry certifications, build a strong online presence, foster supplier relationships, specialize in niche travel markets, implement sustainable travel practices, master the art of itinerary crafting, pursue leadership roles, career goals for travel agents at difference levels, setting career goals as an entry-level travel agent, setting career goals as a mid-level travel agent, setting career goals as a senior-level travel agent, leverage feedback to refine your professional goals, embracing constructive criticism for career advancement, integrating customer insights into your professional milestones, utilizing performance reviews to set targeted goals, goal faqs for travel agents, how frequently should travel agents revisit and adjust their professional goals, can professional goals for travel agents include soft skill development, how do travel agents balance long-term career goals with immediate project deadlines, how can travel agents ensure their goals align with their company's vision and objectives.

What is a Travel Agent?

More Professional Goals for Related Roles

Creating memorable guest experiences, driving service excellence in the hospitality sector

Driving customer satisfaction, resolving issues with empathy and efficiency

Fostering customer loyalty and business growth through personalized relationship management

Driving customer satisfaction and loyalty through proactive relationship management

Ensuring passenger safety and comfort, creating memorable travel experiences

Crafting unforgettable journeys, tailoring travel experiences to individual desires

To raise fellowships, goodwill, and understanding among our members.

Provide a sky-high standard of services worthy for individuals entreating moderate, pleasant and memorable experiences in the hospitality and tourism industry.

Yield the tourist market with the standard personal demands by the tourism industry.

Come up with special expeditions and memories that would please each and every single customer.

Keep updated with the current cultural, economic, and social issues affecting the tourism and travel industry.

Participate in both local and regional community services.

THE REAL EXPERIENCE WITH THE NATURE

eco travel.

Long Term Objectives

Long-term objectives represent results expected from pursuing certain strategies. The time frame for objectives and strategies usually are from two to five years.  This objectives are needed at the corporate, divisional and functional levels of an organization. Without long-term objectives, an organization would drift aimlessly toward some unknown end.

Positioned as the biggest agency of travel experiences related to social consciousness and environmental awareness, have a wide portfolio of services including both national and international tourism plans., obtain a return of investment of three years., generate profits be able to cover all the expenses, launch a new app by 2017., short term objectives  , are usually use by the functional level of the organization and are important to measure and give orientation to the managerial performance in short time., offer the experience of connecting with nature and native communities, promote among our employees respect, protection and conservation of the environment, customer satisfaction with the experiences., increase market share of ethnic experiences., payment facilities for our customers, optimal web platform for our international and national customers, being a socially responsible, to accomplish a return of investment in 3 years we need to have a roi greater or equal to 33.3% on ceteris paribus bases..

Claudia Looi

Touring the Top 10 Moscow Metro Stations

By Claudia Looi 2 Comments

Komsomolskaya metro station looks like a museum. It has vaulted ceilings and baroque decor.

Hidden underground, in the heart of Moscow, are historical and architectural treasures of Russia. These are Soviet-era creations – the metro stations of Moscow.

Our guide Maria introduced these elaborate metro stations as “the palaces for the people.” Built between 1937 and 1955, each station holds its own history and stories. Stalin had the idea of building beautiful underground spaces that the masses could enjoy. They would look like museums, art centers, concert halls, palaces and churches. Each would have a different theme. None would be alike.

The two-hour private tour was with a former Intourist tour guide named Maria. Maria lived in Moscow all her life and through the communist era of 60s to 90s. She has been a tour guide for more than 30 years. Being in her 60s, she moved rather quickly for her age. We traveled and crammed with Maria and other Muscovites on the metro to visit 10 different metro stations.

Arrow showing the direction of metro line 1 and 2

Moscow subways are very clean

To Maria, every street, metro and building told a story. I couldn’t keep up with her stories. I don’t remember most of what she said because I was just thrilled being in Moscow.   Added to that, she spilled out so many Russian words and names, which to one who can’t read Cyrillic, sounded so foreign and could be easily forgotten.

The metro tour was the first part of our all day tour of Moscow with Maria. Here are the stations we visited:

1. Komsomolskaya Metro Station  is the most beautiful of them all. Painted yellow and decorated with chandeliers, gold leaves and semi precious stones, the station looks like a stately museum. And possibly decorated like a palace. I saw Komsomolskaya first, before the rest of the stations upon arrival in Moscow by train from St. Petersburg.

2. Revolution Square Metro Station (Ploshchad Revolyutsii) has marble arches and 72 bronze sculptures designed by Alexey Dushkin. The marble arches are flanked by the bronze sculptures. If you look closely you will see passersby touching the bronze dog's nose. Legend has it that good luck comes to those who touch the dog's nose.

Touch the dog's nose for good luck. At the Revolution Square station

Revolution Square Metro Station

3. Arbatskaya Metro Station served as a shelter during the Soviet-era. It is one of the largest and the deepest metro stations in Moscow.

Arbatskaya Metro Station

4. Biblioteka Imeni Lenina Metro Station was built in 1935 and named after the Russian State Library. It is located near the library and has a big mosaic portrait of Lenin and yellow ceramic tiles on the track walls.

Lenin's portrait at the Biblioteka Imeni Lenina Metro Station

5. Kievskaya Metro Station was one of the first to be completed in Moscow. Named after the capital city of Ukraine by Kiev-born, Nikita Khruschev, Stalin's successor.

Kievskaya Metro Station

6. Novoslobodskaya Metro Station  was built in 1952. It has 32 stained glass murals with brass borders.

Novoslobodskaya metro station

7. Kurskaya Metro Station was one of the first few to be built in Moscow in 1938. It has ceiling panels and artwork showing Soviet leadership, Soviet lifestyle and political power. It has a dome with patriotic slogans decorated with red stars representing the Soviet's World War II Hall of Fame. Kurskaya Metro Station is a must-visit station in Moscow.

Ceiling panel and artworks at Kurskaya Metro Station

8. Mayakovskaya Metro Station built in 1938. It was named after Russian poet Vladmir Mayakovsky. This is one of the most beautiful metro stations in the world with 34 mosaics painted by Alexander Deyneka.

Mayakovskaya station

One of the over 30 ceiling mosaics in Mayakovskaya metro station

9. Belorusskaya Metro Station is named after the people of Belarus. In the picture below, there are statues of 3 members of the Partisan Resistance in Belarus during World War II. The statues were sculpted by Sergei Orlov, S. Rabinovich and I. Slonim.

10. Teatralnaya Metro Station (Theatre Metro Station) is located near the Bolshoi Theatre.

Teatralnaya Metro Station decorated with porcelain figures .

Taking the metro's escalator at the end of the tour with Maria the tour guide.

Have you visited the Moscow Metro? Leave your comment below.

January 15, 2017 at 8:17 am

An excellent read! Thanks for much for sharing the Russian metro system with us. We're heading to Moscow in April and exploring the metro stations were on our list and after reading your post, I'm even more excited to go visit them. Thanks again 🙂

December 6, 2017 at 10:45 pm

Hi, do you remember which tour company you contacted for this tour?

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