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Tourism Market

Tourism Market: Global Industry Analysis and Opportunity Assessment 2022 - 2032

Market Insights on Tourism covering sales outlook, demand forecast and up-to-date key trends

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Tourism Market Overview

Valued at US$ 10.5 Trillion in 2022, the global tourism market is expected to develop at a CAGR of 5% over the next ten years. By the end of this forecast year in 2032, analysts anticipate the tourism market size would be worth US$ 17.1 Trillion.

Countries such as the United States, France, and other European countries are traditionally famous tourist destinations across the world with an established tourism market. However, in recent years, several lesser-known Asian and African countries have come to the fore as destinations of appeal to foreign tourists. As a result, global tourism service providers are realigning their offerings to capitalize on the potential economic benefits of this shift.

The emergence of new trends such as adventure tourism, art tourism, and so on is projected to boost the global tourism market growth. Rock climbing, mountaineering, excavating, kayaking, and other pursuits are examples of adventure tourism significantly contributing to the tourism market share in recent years. Secondly, the adoption of tourism websites plays a significant role in the management and monetization of all types of tourism. The expanding tendency of social networking sites is also projected to give a promising possibility for tourism market advancement.

In accordance with a travel market analysis report, cultural and pilgrimage tourism are the sectors with the highest exponential growth in Asia, Africa, and South America, while adventure and ecological tourism are the fastest-growing sectors in North America and Europe. Unfortunately, outbreaks of diseases such as Ebola, SARS, and COVID in certain countries, along with geopolitical tensions, are having a significant impact on global tourism market opportunities.

During the years of the Covid-19 pandemic, the global tourism market dealt a near-fatal blow, and the market players' income declined due to severe lockdown circumstances and the suspension of transportation options. However, after the lifting of the lockdown, the tourism business recommenced in 2022 and is expected to return to its previous growth rate in the next one to two years.

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Govt. Initiatives to Bode Well for the Market

Health tourism produces significant cash in emerging nations, allowing them to expand their healthcare operations. As a response, public bodies have increased their engagement through travel and tourism websites in support of healthcare services. For instance, in February 2018, the administration of Thailand announced the requirements for granting smart visas for professionals or entrepreneurs willing to engage in launching new enterprises, which could assist global health tourism service providers in expanding their operations in Thailand.

As per the previous tourism market report, Thailand was ranked as the most popular medical tourist attraction in 2019. Thailand's prominence as one of Asia's most popular dental tourism destinations has contributed to its overall market development.

Increasing per capita income is driving the growth of global tourism market leading to continuous growth in international tourism. Over the last five years, tourism market in emerging economies, especially countries in South America and Asia have driven the global tourism market. Compared to a decade ago, global tourism market has undergone a lot of changes. Emerging economies now account for more market share as compared to developed economies. As per International Travel Association (ITA), the number of international tourists arrivals in the U.S.is expected to grow from 69.8 million in 2013 to 83.8 million by 2018.

Government bodies and organizations such as World Tourism Organization UNWTO are promoting tourism in order to attract diverse tourists across the globe. These initiatives are leading to the growth of global tourism market. Adventure tourism is new concept in tourism market driving the overall tourism market. Further, medical tourism is also a new trend observed in global tourism market. Significant price difference of medical procedures between different countries is driving the trend of medical tourism across the world. Global sports and game events is another driving factor for the global tourism market. People travel to enjoy sports events such as FIFA World Cup 2014, London Olympics 2012 and ICC World Cup 2011. However, disease outbreaks such as Ebola in specific countries affect the global tourism up to large extent. Ebola outbreak in West Africa affected the tourism market in African region.

The global tourism market is segmented on the basis of type, industry products, activities involved and geography. On the basis of type, international tourism and domestic/local tourism are the two major types of tourism market. Along with it, on the basis of purpose of travel or tourism the market for global tourism is segmented into adventure tourism, leisure business travel, conference or seminar travel, business tourism, visiting relatives and friends. The companies providing tourism services offer various products and services to their customer. Thus, the industry products included in the global tourism industry are traveler accommodations, travel arrangement and reservations, air transportation, other local transport such as car rental , food and beverage establishments, recreation and entertainment, gasoline and other retail activities. Further, the industry activities considered within the global tourism market include traveler accommodation services, providing hospitality services to international tourists, airline operation, automotive rental, travel agent and tour arrangement services. Countries such as U.S., Germany and France are popular destinations for global tourism; but in recent years other less well known countries from Asia and Africa have emerged as destinations of interest for international travelers. Thus, tourism service providers are realigning their services in order to reap the economic benefits from this trend

The global tourism market has a low level of concentration as there are large numbers of international and local players in tourism market. The market for global tourism is highly fragmented in nature. Aban Offshore Ltd., Accor Group, Crown Ltd., Balkan Holidays Ltd., Fred Harvey Company and G Adventures are some of the players in global tourism market.

This research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data and statistically-supported and industry-validated market data and projections with a suitable set of assumptions and methodology. It provides analysis and information by categories such as market segments, regions, product type and distribution channels.

The report covers exhaustive analysis on

  • Market Segments
  • Market Dynamics
  • Market Size
  • Supply & Demand
  • Current Trends/Issues/Challenges
  • Competition & Companies involved
  • Value Chain

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Regional analysis includes

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  • Western Europe
  • Eastern Europe
  • Middle East and Africa

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

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What next for travel and tourism? Here's what the experts say

In many countries, more than 80% of travel and tourism spending actually comes from the domestic market.

In many countries, more than 80% of travel and tourism spending actually comes from the domestic market. Image:  Unsplash/Surface

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tourism market in world

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Stay up to date:.

  • In 2020 alone, the travel and tourism sector lost $4.5 trillion and 62 million jobs globally.
  • But as the world recovers from the impacts of the COVID-19 pandemic, travel and tourism can bounce back as an inclusive, sustainable, and resilient sector.
  • Two experts highlight some of the key transformations in the sector going forward during the World Economic Forum's Our World in Transformation series.

The Travel & Tourism sector was one of the hardest hit by the COVID-19 pandemic, leaving not only companies but also tourism-driven economies severely affected by shutdowns, travel restrictions and the disappearance of international travel.

In 2020 alone, the sector lost $4.5 trillion and 62 million jobs, impacting the living standards and well-being of communities across the globe. Moreover, the halt in international travel gave both leisure and business travellers the chance to consider the impact of their choices on the climate and environment.

Amid shifting demand dynamics and future opportunities and risks, a more inclusive, sustainable and resilient travel and tourism sector can be - and needs to be - built.

The World Economic Forum's Travel & Tourism Development Index 2021 finds that embedding inclusivity, sustainability and resilience into the travel and tourism sector as it recovers, will ensure it can continue to be a driver of global connectivity, peace and economic and social progress.

We spoke to Sandra Carvao , Chief of Market Intelligence and Competitiveness at the United Nations World Tourism Organization (UNWTO), and Liz Ortiguera , CEO of the Pacific Asia Travel Association in Thailand (PATA), and asked them to highlight some of the key areas of risk and opportunity in the sector during an episode of the World Economic Forum's Our World in Transformation series.

Have you read?

Travel & tourism development index 2021: rebuilding for a sustainable and resilient future, towards resilience and sustainability: travel and tourism development recovery, how can we really achieve sustainability in the travel sector, what are some of the top global trends you're witnessing currently in the travel and tourism sector.

Liz Ortiguera: Given the extended lockdown that we had on travel with the pandemic, vacation for friends and relatives (VFR) is now a high priority for people who haven’t been in touch for a long time thanks to the pandemic. So, people are reconnecting. And that kind of links to the second trend, which is multi-purpose or blended travel. Never before, particularly now that we can connect digitally through Zoom, has the ability to work from anywhere enabled travellers to cover multiple purposes, like visits with friends and multiple business trips. So, we'll find that the duration of travel and the length of stay is longer. And third is the continued high focus on safety and wellness which is top of mind for travellers due to the pandemic. All travel is wellness-related now.

Sandra Carvao: I think there is a bigger concern with sustainability, which is very welcome in our industry. Consumers, particularly the younger generation, are much more aware of the impact they have, not only on the environment but also socially and on the communities they live in. We've also seen an increase in expenditure per trip, so I think people are very eager to go outside, and they're staying longer. And on the other side, I think there are some challenges: we’re seeing a rise in late bookings because restrictions can change at short notice and that’s having an impact on the decisions of travellers. This is putting pressure on the industry in terms of planning and anticipating fluctuations in demand.

Social media surveys have shown that travellers who have immersive experiences are more likely to post about them, which is good for the industry.

What is community-based tourism and why is it important?

Sandra Carvao: One of the positive impacts of the pandemic is that people are looking for local experiences and are spending more time with communities. So, the concept of community-based tourism is obviously one that puts the community at the core of every development, ensuring that it's engaged and empowered and that it benefits. At the UNWTO, we worked with the G20 and the Saudi presidency back in 2020 and produced a framework for tourism development in communities, which states that communities need to be part of the planning and management of tourism activities. We need to go beyond traditional definitions of community to a point where the industry leans on partnerships between the public and private sectors and communities.

Liz Ortiguera: In July 2022, PATA is hosting a destination-marketing forum and one of the key themes is community-based tourism. The purpose is really to put the community and authenticity-in-culture activities at the heart of the travel experience. There are benefits for all stakeholders. One is that travellers can have an authentic experience. They're not in overcrowded, touristic locations and they experience something new and unique within the community. These experiences are designed in partnership with communities who get the benefit of financial inclusion, and if activities are designed properly, the reinforcement of their cultural heritage. Governments also engage in economic development more broadly across countries. Another interesting trend is creative tourism, which means you create an experience for tourists to participate in, like a dance lesson, or a cooking lesson. Social media surveys have shown that travellers who have these kinds of immersive experiences are more likely to post about them online and that's good for the industry.

It is important to emphasize that virtual experiences, while they are a fun tool, can never replace visiting a destination.

How is technology and innovation helping to leverage cultural resources?

Sandra Carvao: One interesting trend we’re seeing is that more and more people are booking trips directly, so communities need to be supported to digitize their systems. Education and upskilling of communities are important so that they can leverage digital platforms to market themselves. From the tourists’ perspective, it is important to emphasize that virtual experiences, while they are a fun tool, can never replace visiting a destination.

Liz Ortiguera: People have been living virtually for more than two years. Amazing innovations have emerged, such as virtual reality and augmented reality, and all kinds of applications and tools. But the important thing is the experience. The destination. Real-world experiences need to remain front and centre. Technology tools should be viewed as enablers and not the core experience. And when it comes to staff, technology can really democratize education. There’s an opportunity to mobilize a mobile-first approach for those who are on the frontlines, or out in the field, and can’t easily access computers, but need to get real-time information.

tourism market in world

How is the sector dealing with labour shortages and re-employment of the workforce?

Liz Ortiguera: Labour shortages are much more dynamic in North America and in Europe. But it’s having a knock-on effect on Asia. If, for example, their air carriers are limited by staff and they have to cancel flights, which we're very much seeing out of Europe, seating capacity then becomes a limiting factor in the recovery of Asia Pacific. That's the main constraint right now. And compounding that is the rising price of fuel. But people in the Asia Pacific are keen to get reemployed.

Sandra Carvao: Labour shortages are a priority for the sector in countries around the world. Many workers left the sector during the pandemic and the uncertainty that surrounded the measures taken to contain it left many people unsure of whether the sector would recover. It is time to address things like conditions, scheduling, and work/life balance, all things which have been top of mind for workers during the pandemic. As the sector recovers, we need time to bring new hires on board and to train them to take over where those who switched jobs left off.

Are we seeing a growing trend towards domestic tourism?

Sandra Carvao: We’re talking about 9 billion people travelling within their own countries. And in many countries, for example in Germany, more than 80% of the tourism spending actually comes from the domestic market, similarly in countries like Spain and even smaller economies. Whenever it's possible to travel again, domestic markets tend to be more resilient. They kick off first mostly due to perceptions of safety and security issues. As the world economy recovers from the pandemic, there is a good opportunity for nations to rethink their strategy, look at the domestic market in a different way, and leverage different products for domestic tourists.

tourism market in world

When it comes to sustainable tourism, how quickly could we mainstream eco-friendly modes of transportation?

Sandra Carvao: Transport is one of the key contributors to energy impacts and tourism. But it's also important that we look at the whole value chain. The UNWTO together with the One Planet Sustainable Tourism Programme just launched the Glasgow Declaration, which includes green commitments from destinations and companies. We’re seeing a strong movement in the airline industry to reduce emissions. But I think, obviously, technological developments will be very important. But it's also very important to look at market shifts. And we can't forget small islands and developing states that rely on long-haul air travel. It’s important to make sure that we invest in making the problem much less impactful.

Liz Ortiguera: 'Travel and tourism' is such a broad encompassing term that it’s not fair to call it an industry: it is actually a sector of many industries. The pandemic taught us how broad the impact of the sector is in terms of sustainability. There's a big movement in terms of destination resilience, which is the foundation for achieving sustainability in the journey to net-zero. We now have standards to mitigate that impact including meetings-and-events (MIE) standards and standards for tour operators. There are multiple areas within our industry where progress is being made. And I'm really encouraged by the fact that there is such a focus not just within the sector but also among consumers.

This interview was first done at the World Economic Forum's studios in Geneva as part of 'Our World in Transformation' - a live interactive event series for our digital members. To watch all the episodes and join future sessions, please subscribe here .

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World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

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Global Tourism - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

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  • Competitive analysis, industry segmentation, financial benchmarks
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Industry statistics and trends.

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Global Tourism

Industry Revenue

Total value and annual change from . Includes 5-year outlook.

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Trends and Insights

Market size is projected to over the next five years.

Market share concentration for the Global Tourism industry is , which means the top four companies generate of industry revenue.

The average concentration in the sector in Global is .

Products & Services Segmentation

Industry revenue broken down by key product and services lines.

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Table of Contents

About this industry, industry definition, what's included in this industry, industry code, related industries, domestic industries, competitors, complementors, international industries, performance, key takeaways, revenue highlights, employment highlights, business highlights, profit highlights, current performance.

What's driving current industry performance in the Global Tourism industry?

What's driving the Global Tourism industry outlook?

What influences volatility in the Global Tourism industry?

  • Industry Volatility vs. Revenue Growth Matrix

What determines the industry life cycle stage in the Global Tourism industry?

  • Industry Life Cycle Matrix

Products and Markets

Products and services.

  • Products and Services Segmentation

How are the Global Tourism industry's products and services performing?

What are innovations in the Global Tourism industry's products and services?

Major Markets

  • Major Market Segmentation

What influences demand in the Global Tourism industry?

International Trade

  • Industry Concentration of Imports by Country
  • Industry Concentration of Exports by Country
  • Industry Trade Balance by Country

What are the import trends in the Global Tourism industry?

What are the export trends in the Global Tourism industry?

Geographic Breakdown

Business locations.

  • Share of Total Industry Establishments by Region ( )

Data Tables

  • Number of Establishments by Region ( )
  • Share of Establishments vs. Population of Each Region

What regions are businesses in the Global Tourism industry located?

Competitive Forces

Concentration.

  • Combined Market Share of the Four Largest Companies in This Industry ( )
  • Share of Total Enterprises by Employment Size

What impacts market share in the Global Tourism industry?

Barriers to Entry

What challenges do potential entrants in the Global Tourism industry?

Substitutes

What are substitutes in the Global Tourism industry?

Buyer and Supplier Power

  • Upstream Buyers and Downstream Suppliers in the Global Tourism industry

What power do buyers and suppliers have over the Global Tourism industry?

Market Share

Top companies by market share:

  • Market share
  • Profit Margin

Company Snapshots

Company details, summary, charts and analysis available for

Company Details

  • Total revenue
  • Total operating income
  • Total employees
  • Industry market share

Company Summary

  • Description
  • Brands and trading names
  • Other industries

What's influencing the company's performance?

External Environment

External drivers.

What demographic and macroeconomic factors impact the Global Tourism industry?

Regulation and Policy

What regulations impact the Global Tourism industry?

What assistance is available to the Global Tourism industry?

Financial Benchmarks

Cost structure.

  • Share of Economy vs. Investment Matrix
  • Depreciation

What trends impact cost in the Global Tourism industry?

Financial Ratios

  • 3-4 Industry Multiples (2018-2023)
  • 15-20 Income Statement Line Items (2018-2023)
  • 20-30 Balance Sheet Line Items (2018-2023)
  • 7-10 Liquidity Ratios (2018-2023)
  • 1-5 Coverage Ratios (2018-2023)
  • 3-4 Leverage Ratios (2018-2023)
  • 3-5 Operating Ratios (2018-2023)
  • 5 Cash Flow and Debt Service Ratios (2018-2023)
  • 1 Tax Structure Ratio (2018-2023)

Data tables

  • IVA/Revenue ( )
  • Imports/Demand ( )
  • Exports/Revenue ( )
  • Revenue per Employee ( )
  • Wages/Revenue ( )
  • Employees per Establishment ( )
  • Average Wage ( )

Key Statistics

Industry data.

Including values and annual change:

  • Revenue ( )
  • Establishments ( )
  • Enterprises ( )
  • Employment ( )
  • Exports ( )
  • Imports ( )

Frequently Asked Questions

What is the market size of the global tourism industry.

The market size of the Global Tourism industry is measured at in .

How fast is the Global Tourism market projected to grow in the future?

Over the next five years, the Global Tourism market is expected to . See purchase options to view the full report and get access to IBISWorld's forecast for the Global Tourism from up to .

What factors are influencing the Global Tourism industry market trends?

Key drivers of the Global Tourism market include .

What are the main product lines for the Global Tourism market?

The Global Tourism market offers products and services including .

Which companies are the largest players in the Global Tourism industry?

Top companies in the Global Tourism industry, based on the revenue generated within the industry, includes .

How many people are employed in the Global Tourism industry?

The Global Tourism industry has employees in Global in .

How concentrated is the Global Tourism market in Global?

Market share concentration is for the Global Tourism industry, with the top four companies generating of market revenue in Global in . The level of competition is overall, but is highest among smaller industry players.

Methodology

Where does ibisworld source its data.

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

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  • Regional Support Office for Asia and the Pacific (RSOAP)
  • Member States in Asia and the Pacific
  • SUSTAINABLE TOURISM OBSERVATORIES (INSTO)

Logo

Travel demand continued to show remarkable resilience and sustained recovery, amid economic and geopolitical challenges. An estimated 700 million tourists travelled internationally from January to July 2023, 43% higher than in 2022 although 16% less compared to 2019.

International tourism is experiencing a rapid recovery in Asia and the Pacific where arrivals climbed to 61% of pre-pandemic levels this period after the reopening of many destinations and source markets earlier this year. The reopening of China and other Asian markets is expected to continue boosting travel in the region and to other parts of the world.

According to the UNWTO Tourism Recovery Tracker , both international air capacity and passenger demand recovered about 84% of pre-pandemic levels through June 2023. However, the extreme weather-related events that occurred over recent months as well as the critical challenges of managing increasing tourism flows underline the need to build a more inclusive, sustainable, and resilient sector.

tourism market in world

Read more on the UNWTO Tourism Barometer (September 2023 excerpt) here .

About the UNWTO World Tourism Barometer

The UNWTO World Tourism Barometer is a publication of the World Tourism Organization (UNWTO) that monitors short-term tourism trends regularly to provide global tourism stakeholders with up-to-date analysis of international tourism. The information is updated several times a year and includes an analysis of the latest data on tourism destinations (inbound tourism) and source markets (outbound tourism). The Barometer also includes three times a year Confidence Index based on the UNWTO Panel of Tourism Experts survey, which provides an evaluation of recent performance and short-term prospects for international tourism.

Source: UNWTO Press Release Barometer September 19th, 2023 (Madrid)

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Regional Support Office in Asia and the Pacific (RSOAP)

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© UNWTO Regional Support Office for Asia and the Pacific (RSOAP)

Oxford Martin School logo

By Bastian Herre, Veronika Samborska and Max Roser

Tourism has massively increased in recent decades. Aviation has opened up travel from domestic to international. Before the COVID-19 pandemic, the number of international visits had more than doubled since 2000.

Tourism can be important for both the travelers and the people in the countries they visit.

For visitors, traveling can increase their understanding of and appreciation for people in other countries and their cultures.

And in many countries, many people rely on tourism for their income. In some, it is one of the largest industries.

But tourism also has externalities: it contributes to global carbon emissions and can encroach on local environments and cultures.

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UN Tourism | Bringing the world closer

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Statistics of tourism

UN

The United Nations recognizes the World Tourism Organization as the appropriate organization to collect, to analyse, to publish, to standardize and to improve the statistics of tourism, and to promote the integration of these statistics within the sphere of the United Nations system.

“Official statistics provide an indispensable element in the information system of a democratic society, serving the government, the economy and the public with data about the economic, demographic, social and environmental situation.”

Fundamental Principles of Official Statistics

The UNWTO Statistics Department is committed to developing tourism measurement for furthering knowledge of the sector, monitoring progress, evaluating impact, promoting results-focused management, and highlighting strategic issues for policy objectives. 

The department works towards advancing the methodological frameworks for measuring tourism and expanding its analytical potential, designs practical guidance for their implementation in countries, supports statistical strengthening in countries through capacity building, and compiles and disseminates tourism statistics of countries all over the world.

The United Nations recognizes the World Tourism Organization as the appropriate organization to collect, to analyses, to publish, to standardize and to improve the statistics of tourism , and to promote the integration of these statistics within the sphere of the United Nations system.

Tourism Statistics Database

UNWTO systematically gathers tourism statistics from countries and territories around the world into a vast database that constitutes the most comprehensive statistical information available on the tourism sector. 

COVID-19 AND TOURISM STATISTICS

With new situations emerging from the unprecedented COVID-19 pandemic, some clarifications need to be made to the UN statistical standards on tourism to maintain as far as possible data consistency and international comparability

  • Tourism Market
  • Hospitality & Tourism

Tourism Market Size, Share, and Growth, Analysis Research Report – Segmented By Type (International Tourism and Domestic/Local Tourism), Purpose (Adventure Tourism, Business Travel, Conference or Seminar Travel, Family and Friend Visits and Others), and Region - Industry Forecast of 2024 to 2029.

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  • Description

Tourism Market Size (2024 - 2029):

The Global  Tourism Market  was worth US$ 11.03 trillion in 2023 and is anticipated to reach a valuation of US$ 14.77 trillion by 2029 and it is predicted to register a CAGR of 5% during the forecast period 2024-2029.

Market Overview:

Worldwide tourism has performed well over the five-year period, and economies in emerging markets continue to stimulate expansion.   In addition, countries in Asia and South America have seen a strong expansion in per capita income, which has allowed consumers in these regions to travel abroad in escalating numbers. However, due to the worldwide spread of COVID-19 (coronavirus) in 2020, industry revenue is predicted to decline by 8.9%. The worldwide pandemic is supposed to have a huge effect on all tourism-related industries, as many countries suspend international travel and limit the number of domestic flights.

Tourism is defined as the fact that international visitors who cross borders travel mainly for business, conferences, government affairs, and for leisure, vacations or to visit local people, friends, and family. The main industries that benefit from tourism spending include national and international air transport, accommodation services, food services, beverages, car rental, and travel agencies.

Market Trends:

Government agencies and organizations such as the World Tourism Organization, and UNWTO, promote tourism to attract diverse tourists from around the world. These initiatives are leading to the expansion of the world tourism market. Adventure tourism is a new concept in the tourism market that drives the entire industry. Also, medical tourism is also a new concept that is gaining ground around the world. The significant difference in prices for medical procedures between different countries is driving the trend in the medical tourism sector. Another determining factor for the global tourism market is the surge in international sporting and recreational events.

Market Drivers:

The increase in per capita income stimulates the expansion of the global tourism market, which translates into a continuous expansion of international tourism. For the past five years, the tourism market in emerging economies, particularly countries in South America and Asia, has been the driving force behind the worldwide industry. Compared to ten years ago, the world tourism market has undergone many changes. Emerging economies now represent more market share than developed economies. In recent years, the adventure tourism industry has grown exponentially worldwide. Also, travelers are interested in visiting unknown destinations for fun. Besides, a significant increase in government initiatives in the form of public and private partnerships to promote tourism is driving the expansion of the worldwide adventure travel market. The comfort factor associated with the application and implementation of the e-tourism market has been an important factor for this market. Access to the complete travel package as well as strategic access to know all the relevant information related to the place has helped customers opt for electronic means to make their travel plans.

Market Restraints:

The risk of unpredictable weather conditions limits the expansion of the global tourism market.

Market Opportunities:

The development of new trends like adventure tourism, medical tourism, etc., are likely to promote the expansion in call of the global tourism market. Adventure tourism includes some activities such as rock climbing, hiking, caving, rafting, and others. Tourism is one of the sectors with the highest exponential expansion, among which adventure tourism is one of the fastest growing. According to a study of the travel market, Europe and America are the two main regions of this market. Furthermore, the introduction of artificial intelligence plays a vital role in the operation and exploitation of adventure tourism. The growing trend of social media is also estimated to offer a promising opportunity for this market expansion.

TOURISM MARKET REPORT COVERAGE:

Market Segmentation:

Tourism Market -  By Type:

  • International Tourism
  • Domestic/Local Tourism

Tourism Market -  By Purpose:

  • Adventure Tourism
  • Business Travel
  • Conference or Seminar Travel
  • Family and Friend Visits

Tourism service companies offer various products and services to their clients. Thus, the industry products included in the worldwide tourism industry are accommodation for travelers, travel organizations and reservations, air transport, other local transport such as car rental, food and drink establishments, recreation and entertainment, gasoline, and other activities. In addition, industrial activities considered in the worldwide tourism market include accommodation services for travelers, provision of hospitality services to international tourists, airline operation, motor vehicle leasing, travel agencies, and travel organization services.

Market Regional Analysis:

The  Tourism Market Report includes the segmentation of Regions:

  • North America 
  • Europe 
  • Asia Pacific
  • Latin America 
  • Middle East & Africa 

Countries like the United States, Germany, and France are popular destinations for world tourism. But in recent years, other lesser-known countries in Asia and Africa have emerged as destinations of interest to international travellers. Therefore, tourism service providers are reorienting their services to take advantage of the economic benefits of this trend. Thailand was the most popular destination for medical tourism in 2019. The expansion of the market was due to Thailand's status as one of the most popular tourist destinations in Asia. The escalating number of private hospitals, improvements in health infrastructure in general, and cheaper treatment costs are responsible for the expansion of medical tourists arriving in Thailand. Thailand has more than 450 private hospitals and that number is likely to grow exponentially.

Medical tourism generates substantial income in developing economies, helping them to further develop their health activities. This has resulted in escalated participation and promotion of medical tourism by government authorities. For example, in Thailand, the government is targeting potential new markets such as China, Laos, Myanmar, Cambodia, and Vietnam to benefit from the growing wealth and growing call for professional healthcare services in these countries. In February 2018, the government announced the prerequisites for the issuance of smart visas for professionals or entrepreneurs interested in investing in new businesses, which will help international medical tourism providers expand their business in Thailand with incentives such as granting a visa period of 4 years.

Impact of COVID-19 on the Tourism Market:

The novel coronavirus, which is one of its types of humanitarian disasters, has affected people and businesses around the world, triggering a worldwide economic crisis. In this sense, the tourism sector is no exception.  COVID-19 has given almost a death blow to the tourism industry around the world. The strict lockdown conditions and shutdown of transport modes have resulted in declining revenue in this industry. However, with the relaxation of lockdown conditions, the business is supposed to resume in 2021.

Market Key Players:

The Tourism Market has a low level of concentration as there are large numbers of international and local players in the tourism market. The market for global tourism is highly fragmented.

  • Aban Offshore Ltd.
  • Accor Group
  • Balkan Holidays Ltd.
  • Fred Harvey Company
  • G Adventures

Market Recent Developments:

Mumbai-based Gem Tours & Travel has declared a coronavirus vaccination tour package for High Network Individual consumers who wish to travel to the United States for the shooting.

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Frequently Asked Questions

1. What is the Tourism Market growth rate during the projection period? +

The Global Tourism Market is expected to grow with a CAGR of 5% between 2024-2029.

2. What can be the total Tourism Market value? +

The Global Tourism Market size is expected to reach a revised size of US$ 14.77 trillion by 2029.

3. Name any three Tourism Market key players? +

Accor Group, Crown Ltd., and Balkan Holidays Ltd. are the three tourism market key players.

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20 countries that have the potential to be major tourist destinations.

In this article, we shall discuss the 20 countries that have the potential to be major tourist destinations. To skip our detailed analysis of the global tourism industry in 2024, go directly and  see 10 Countries That Have The Potential To Be Major Tourist Destinations . 

Global Tourism Industry Outlook: Key Trends

According to World Tourism Barometer by the WTO, international tourism ended 2023 by reaching 88% of pre-pandemic levels, with more than 1.3 billion people engaging in outbound travel. The release of remaining pent-up demand, enhanced air and rail connectivity, and a robust recovery of Asian markets and countries that have the potential to be major tourist destinations is expected to catalyze a complete recovery by the end of 2024. According to a report by Deloitte, there are five major trends which are expected influence the travel industry in 2024, one of them being the meteoric rise of automated bookings. Although automated bookings are hardly a new phenomenon in travel, they are expected to skyrocket in 2024 and beyond, with the online booking market expected to reach $833 billion by the end of 2025 from $432 billion at the end of 2022. Closely related to this trend is an increased use of mobile phones, with the report citing that more than 70% of the global consumer base uses smartphones to make travel reservations. Furthermore, more than 72% of bookings take place within 48 hours of the first Google search. Thus, major players in the travel industry like Booking Holdings Inc. (

NASDAQ: BKNG ), Airbnb Inc. (

NASDAQ: ABNB ), and Expedia Inc. (

NASDAQ: EXPE ) are divesting greater investments in targeted advertisements to effectively engage with the consumer's attention. Furthermore, these companies realize the short window they have to efficiently retarget customers with appropriate display ads based on prior activity and engagement.

Thirdly, corporate travel is looking at a strong resurgence in 2024 and is expected to reach more than 95% of pre-pandemic levels by the second half of 2024, although gains are decelerating. With macroeconomic and geopolitical headwinds disrupting operations in countries that have the potential to be major tourist destinations, business leaders are relatively much more stringent with travel spending in 2024. Although they recognize the significance of trips in fostering client relationships and facilitating cross-vertical collaboration, costs still emerge as a significant concern. More than 86% of corporate travel managers cite airfare as one of the biggest factors affecting companies' lack of willingness to travel. Despite this, US corporate travel spending is still expected to cross pre-COVID levels by the end of 2025.

According to McKinsey , more than 71% of consumers expect travel companies to offer personalized solutions and interactions, with more than 76% of consumers reporting frustration when this demand is not met. Thus, in a bid to win over the market, companies are ensuring that their interactions with consumers are tailored to their unique needs and preferences. Furthermore, it is also essential that advertisements target consumers' prior interactions, making consumer data invaluable for companies. Lastly, skyrocketing interest rates and elevated costs in countries that have the potential to be major tourist destinations have made it incredibly expensive to upgrade hotel and airline experiences. In a bid to navigate macroeconomic headwinds, companies are making continued investments in back-office technology and generative AI which may enhance operational efficiency and better align resources to demand.

As companies continue to capitalize on these trends, investor sentiment around major travel stocks continues to rise. One way to gauge increasing investor interest in the travel industry is by evaluating the performance of prominent travel-focused ETFs like Amplify Travel Tech ETF (NYSE:AWAY), which gives investors direct access to technology-focused equities within the global tourism industry. The ETF seeks investment results which mirror total return performance of the Prime Travel Technology Index NTR, and as of April 25, has more than 31 holdings including major players like Booking Holdings Inc. (

NASDAQ:BKNG), Airbnb Inc. (

NASDAQ:ABNB), and Expedia Inc. (

NASDAQ:EXPE). In the last one year, the fund is up by more than 19.12% as of April 25. Another major travel-focused ETF is the Harvest Travel & Leisure Index ETF (TSE:TRVL), which provides investors with exposure to the growth trends in the travel industry driven by structural, demographic forces in countries that have the potential to be major tourist destinations . With more than 30 equities under management including prominent players like Booking Holdings Inc. (NASDAQ:BKNG), Marriot International Inc. (

NASDAQ: MAR ), and Hilton Worldwide Holdings Inc. (

NYSE: HLT ), the fund is up more than 6.93% year-to-date as of April 25.

Travel in the Metaverse: An Analysis

According to a report by McKinsey, the global travel industry is incredibly well-positioned for a virtual disruption. As the metaverse - a collective space wherein physical and virtual dimensions converge to generate a more immersive, interactive experience - becomes cheaper and faster to implement, if driven by proactive advertising and virtual events, could provide for a $20 billion opportunity by 2030, even in countries that have the potential to be major tourist destinations . As innovative formats become more common, new economic models are coming to the foreground. The travel experience of the future is expected to neither be completely online nor be a solely physical experience. Instead, companies across the world like Booking Holdings Inc. (

NASDAQ:EXPE) are gearing for a more hybrid orientation, with virtual events, edutainment, and inspiration carefully balanced and integrated with physical destinations. One major way in which companies are dealing with this complexity is by implementing a traveler-first mentality. By empathizing with their target tourist, companies are able to better identify opportunities to integrate relevant virtual aspects.

During the pandemic, there was substantial global gravitation towards virtual concerts with significant surges in consumer demand, spending, and audience numbers. In 2020, the metaverse made up for a mere 0.1% of all live-music spending; by 2021, this figure has multiplied by ten-fold. According to the report, virtual events could make up for more than 20% of revenues by the end of the decade, owing largely to increased audience capacity at a fraction of the cost. With the metaverse expected to revolutionize multiple aspects of the global economy especially with regards to countries that have the potential to be major tourist destinations , travel is no exception, with virtual events promising enormous potential for the industry as a whole. However, in the short-term, opportunities may be fairly limited for a select key touchpoints, namely travel inspiration, events, and edutainment. End-to-end travel experiences are still further down the road.

Our Methodology

To compile our list of the 20 countries that have the potential to be major tourist destinations,  we decided to create Insider Monkey's Tourism Potential Index by considering a conference paper from the 28th World Business Congress at the University of Cyprus. The paper used the Delphi technique to run a predictive analysis of future tourism and hospitality scenarios in different states. The paper identified three primary metrics through which the tourism potential of a particular country can be gauged, namely infrastructure and development, cultural heritage and attractiveness, and security. We decided to integrate this study with another research by Bloom Consulting, which measures the nation brands of countries in order to predict the international perceptions and reputation countries may have over a specific time period. Hence, to create Insider Monkey's own tourism potential index, we decided to consider four primary metrics, namely infrastructure and development (25 points), cultural heritage and attractiveness (25 points), security (25 points), and international perception and reputation (25 points).

Firstly, we decided to use the index in our article on the 40 Least Visited Countries in the World  in order to shortlist 100 countries with low tourism numbers. In order to determine the tourism infrastructure in each country, we decided to use the index in our articles 30 Most Walkable Cities in the World and Top 20 Countries with the Best Roads in the World . In order to determine cultural heritage, we decided to use our article on the 35 Best Destinations in the World for Cultural Tourism . To determine security, we looked at the index in our article 30 Safest Countries in the World in 2024 . Finally, in order to determine international perception and reputation, we decided to use Bloom Consulting's predictive analysis of nation brand value in the coming years.

We created primary rankings for each metric by listing the top 50 countries in each of the four areas, namely infrastructure and development, cultural heritage and attractiveness, security, and international perception and reputation. As expected, there was significant overlap amongst all four primary lists. Then, we assigned points to each country based on their relative position in each primary list. For instance, if a country ranked number 1 on a list, it received 25 points. If it ranked second, it received 24.5 points, and so on. We then tabulated the total number of points scored by each country out of 100 to arrive at a cumulative score for each entry. We then ranked each entry based on these cumulative scores, from lowest to highest.

By the way, Insider Monkey is an investing website that tracks the movements of corporate insiders and hedge funds. By using a similar consensus approach we identify the best stock picks of more than 900 hedge funds investing in US stocks. The top 10 consensus stock picks of hedge funds outperformed the S&P 500 Index by more than 140 percentage points over the last 10 years ( see the details here ). Whether you are a beginner investor or a professional looking for the best stocks to buy you can benefit from the wisdom of hedge funds and corporate insiders.

20. Albania

Tourism Potential Score: 60.4

There are various reasons which suggest that Albania has the potential to become one of the top tourist destinations. The country is home to beautiful landscapes, as well as some cultural heritage spots that have been identified as UNESCO World Heritage Sites.

19. Romania

Tourism Potential Score: 63.6

While visiting Romania, one can engage in a wide range of outdoor activities at any time of the year, including hiking, dog-sledding, and biking. This increases its chance of becoming a major tourist destination in the future.

18. El Salvador

Tourism Potential Score: 69.2

Initially, El Salvador was not considered to be a safe country; however, over the years, the country has been making efforts to improve its safety situation. The country is known primarily for its beautiful coastline and plenty of volcanoes, and thus makes our list of countries that have the potential to be major tourist destinations.

17. Mauritius

Tourism Potential Score: 60

Mauritius is considered to be an extremely safe country for tourists since the crime levels are low. It is known to be one of the most peaceful countries in Africa. The people of Mauritius are known to be extremely friendly and warm.

Tourism Potential Score: 61.4

In recent years, the tourism infrastructure has developed greatly in Kenya, which includes the development of hotels and adventure activities for tourists. The country is mainly known for its wilderness and national parks, and thus makes our list of countries that have the potential to be major tourist destinations.

Tourism Potential Score: 71.8

Despite its history of political conflict, Iran has the potential to become a travel destination in the near future. The country is home to various ancient cities including Persepolis and Hamedan. Additionally, it also offers a multitude of activities to its visitors, like skiing and sunbathing.

14. Tanzania

Tourism Potential Score: 73.6

The National Tourism Policy in Tanzania aims to promote the livelihood of people by developing sustainable tourism practices and encouraging quality tourism. Additionally, the people of Tanzania are known to be extremely hospitable and warm.

Tourism Potential Score: 75

Even though Zambia is one of the most-visited countries, it has the potential to become a major tourist destination in the coming years. The country is primarily known for Victoria Falls and National Parks.

12. Botswana

Tourism Potential Score: 76.2

Botswana is known for its diverse and unique wildlife experience, which includes lions, elephants, cheetahs, and zebras. Botswana consistently makes efforts to protect its wildlife, which may attract many tourists in the coming years.

11. Namibia

Tourism Potential Score: 79.8

Namibia is one of the safest countries in Africa and is slowly working towards developing and expanding its tourist infrastructure including tour operators and hotels. The country is also home to extremely diverse landscapes, and hence makes our list of countries that have the potential to be major tourist destinations.

Click here to continue reading and see 10 Countries That Have The Potential To Be Major Tourist Destinations . 

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Disclosure: None. 20 Countries That Have The Potential To Be Major Tourist Destinations is originally published on Insider Monkey.

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25 Hotel Industry Statistics [2023]: Hotel Rate Trends And Market Data

tourism market in world

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Research Summary. The hotel industry not only reaches across the globe but also spans a wide cross-section of options ranging from budget motels to luxury resorts, making it an interesting field to study. Here are the key statistics on the hotel industry:

There are at least 187,000 hotels in the world as of 2023.

There are an estimated 17.5 million guestrooms in the world.

The global hospitality industry is worth over $4.548 trillion as of 2022.

There are about 1.6 million people employed by the U.S.’s accommodation industry.

The global travel and tourism industry was worth $4.671 trillion in 2020 , down from its $9.17 trillion value in 2019.

The average U.S. hotel occupancy rate is 64.2% as of February 2023.

1.6 million Americans are employed by the accommodation industry

Hotel Industry Statistics by Consumer Preferences

78% of millennials would rather spend their money on experiences than on things.

Hotels with a significant number of high-quality photos on their websites see a 15% increase in conversion rates.

This is compared to hotels that use few and/or low-quality photos. Including good photos of hotel rooms and amenities helps travelers know what they’re getting into and better imagine themselves there.

TripAdvisor shared that the number of photos a hotel has on its TripAdvisor profile has the most impact on traveler engagement with the listing.

More specifically, properties with at least one photo see a 138% increase in engagement and are 225% more likely to receive a booking inquiry, and those with over 100 photos see a 151% increase in engagement and are 283% more likely to receive a booking inquiry.

Europe has the highest hotel occupancy rate of any region in the world.

As of 2019, European hotels have an occupancy rate of 72.2%, meaning an average of 72.2% of all hotel rooms are occupied.

US Hotel Industry Statistics

There are 90,562 hotel and motel businesses in the U.S.

This number is a 0.4% increase from 2021, which is on trend with the average annual growth rate of 0.4% that this industry has seen from 2017 to 2022.

tourism market in world

There are approximately 5.29 million hotel rooms in the U.S.

The U.S. hotel and motel industry is worth $177.6 billion.

This industry is predicted to grow by 33.6% throughout 2022 as it continues to recover from the COVID-19 pandemic, although it’s seen an average annual decline of 2.4% from 2017 to 2022.

tourism market in world

The U.S. tourism industry was valued at $545.11 billion in 2020.

In 2020, U.S. hotels had an average occupancy rate of 44%.

Hotel Industry Statistics by Employment

The U.S.’s accommodation industry employs about 1.6 million people.

In Q1 2019, there were 1.352 million gross job gains in the U.S. leisure and hospitality sector.

Here are data points for each quarter from Q1 2019 through Q2 2021.

In Q1 of 2019, there were 1.22 million gross job losses in the U.S. leisure and hospitality industry.

Here are the numbers for each quarter following that through Q2 2021:

The average employee of the U.S. leisure and hospitality industry makes $19.44 an hour.

32% of U.S. leisure and hospitality industry employees have access to employer-sponsored health care.

43% get paid vacation from their employers, and 50% receive paid sick leave .

Hotel Industry Trends and Projections

In 2019, the global hotels and resorts market was worth over $1.5 trillion.

This was just before the COVID-19 pandemic caused widespread lockdowns in 2020, and it was the pinnacle of seven years of nearly continuous growth.

From 2021 to 2025, the global hotel and travel accommodation industry is projected to have a CAGR of 7%.

This will result in a market value of $1.05 trillion in 2025. In 2020, the global hotel and travel accommodation market was worth $673.02 billion, and it grew to $801.9 billion in 2021, which is a CAGR of 19.1%.

In 2020, travel and tourism contributed $4.671 trillion to the global GDP.

While this is a significant amount of money, it is also a significant decrease from the $9.17 trillion it contributed in 2019. This is a result of the 2020 COVID-19 lockdowns that significantly reduced the amount of travel in the world.

tourism market in world

From 2008 to 2018, the number of hotels around the world has increased by nearly 14,300.

tourism market in world

Hotel Industry Statistics FAQ

What is the growth rate of the hotel industry?

The growth rate of the hotel industry is 19.1%. This was the CAGR from 2020 to 2021 as the global hotel industry reopened after the COVID-19 pandemic lockdowns began to lift.

What are the four segments of the hospitality industry?

The four segments of the hospitality industry are Food and Beverage, Accommodation (also referred to as Lodging), Travel and Tourism, and Entertainment and Recreation.

You don’t necessarily have to be traveling to enjoy the hospitality industry’s offerings. The Food and Beverage sector, for example, includes restaurants , bowling alley food, and concessions stands, not just hotel restaurants. As a result, this is the largest sector of the hospitality industry.

The Accommodation or Lodging sector includes hotels, campgrounds, rental homes, and any other facility that gives people a place to sleep. This includes resorts, motels, and hostels all alike.

The Travel and Tourism sector covers the actual act of traveling via airlines, cruise ships, trains, taxis, and more. Whether you’re traveling for leisure or business, chances are you’ll utilize at least one of travel and tourism’s offerings on a trip.

The last sector of the hospitality industry is Entertainment and Recreation. This sector is made up of all the activities that people do just for the enjoyment of it. These include:

Swimming pools

Spectator sports

Movie theaters

Participatory sports (e.g., scuba diving, golf, tennis)

Amusement parks

How many American hospitality workers were fired or laid off in 2020?

10.65 million American hospitality workers were fired or laid off in 2020. While About 1.2 to 1.4 million people in this industry lost their jobs each quarter throughout 2019, 1.695 found themselves unemployed in Q1 2020, and a whopping 6.331 million were suddenly unemployed in Q2 2020 due to the COVID-19 pandemic lockdowns.

Is the hotel industry recovering?

Yes, the hotel industry is recovering. The global hotel and travel accommodation industry is expected to have a CAGR of 7% from 2021 to 2025.

What are the latest trends in the hotel industry?

The latest trends in the hotel industry are high-tech, green facilities, alternative accommodation options, and incorporating experiences into hotel stays.

Hotels are beginning to implement more and more smart technology, whether it’s a keyless entry or turning on the AC with an app. In addition, many hotels are looking for ways to reduce their carbon footprint by conserving water, reducing single-use plastics, and earning their LEED certifications.

Another hotel industry trend is that travelers (especially millennials) are looking more toward alternative accommodation options, whether that’s a rental house or villa, a mobile home, or hotels with a personality that reflect the local culture rather than standardized branding.

Hotels are responding to this by focusing on opening boutique hotels and facilities that bring unique elements to their decor, amenities, and even floor plans.

The hotel industry is a major player in the global and U.S. economies. In 2022, the global hotel industry was worth more than $4.548 trillion and is projected to see a CAGR of 7% from 2021 to 2025. In the U.S. alone, the hotel and motel industry is worth $177.6 billion, and the tourism industry is worth $545.11 billion.

Lockdowns in response to the COVID-19 pandemic in 2020 significantly impacted this industry. The worldwide travel and tourism industry contributed $4.671 trillion to the global GDP in 2020, which is just over half the amount it contributed in 2019 ($9.17 trillion).

In the U.S., over seven million leisure and hospitality industry employees lost their jobs during the first six months of 2020, compared to the just over five million that found themselves unemployed throughout all of 2019. Hotel occupancy rates also dropped by 33.3% from 2019 to 2020.

Eventbrite. “ Millennials: Fueling the Experience Economy. ” Accessed on February 16, 2022.

Medium . “ The Importance of Imagery on Hotel Websites. ” Accessed on February 16, 2022.

Frederic Gonzalo. “ Photos Impact Bookings More Than Reviews. ” Accessed on February 16, 2022.

Statista. “ Occupancy Rate of the Hotel Industry Worldwide From 2008 to 2019, by Region. ” Accessed on February 16, 2022.

IBISWorld. “ Hotels & Motels in the U.S. – Number of Businesses 2005-2027. ” Accessed on February 16, 2022.

Statista. “ Number of Hotel Rooms in the United States From 2017 to 2020, by Chain Scale Segment. ” Accessed on February 16, 2022.

IBISWorld. “ Hotels & Motels in the U.S. – Market Size 2005-2027. ” Accessed on February 16, 2022.

Statista. “ Market Size of the Tourism Sector in the United States From 2011 to 2020, with a Forecast for 2021. ” Accessed on February 16, 2022.

Statista. “ Occupancy Rate of Hotel Industry in the United States From 2001 to 2020. ” Accessed on February 16, 2022.

U.S. Bureau of Labor Statistics. “ Accommodation: NAICS 721. ” Accessed on February 16, 2022.

U.S. Bureau of Labor Statistics. “ Economic News Release: Employment Situation Summary. ” Accessed on February 16, 2022.

U.S. Bureau of Labor Statistics. “ Databases, Tables & Calculators by Subject: Gross Job Gains for the Leisure and Hospitality Sector in the U.S. (Rounded to the Nearest Thousands.) ” Accessed on February 16, 2022.

U.S. Bureau of Labor Statistics. “ Databases, Tables & Calculators by Subject: Gross Job Losses for the Leisure and Hospitality Sector in the U.S. (Rounded to the Nearest Thousands). ” Accessed on February 16, 2022.

U.S. Bureau of Labor Statistics. “ Leisure and Hospitality. ” Accessed on February 16, 2022.

IBISWorld. “ Global Hotels & Resorts – Market Size 2005-2027. ” Accessed on February 16, 2022.

Globe Newswire. “ Global Hotel and Other Travel Accommodation Market Report 2021: Market is Expected to Grow From $673.02 Billion in 2020 to $801.9 Billion in 2021 – Long-term Forecast to 2025 & 2030. ” Accessed on February 16, 2022.

Statista. “ Total Contribution of Travel and Tourism to Gross Domestic Product (GDP) Worldwide From 2006 to 2020. ” Accessed on February 16, 2022.

Statista. “ Total Number of Hotels Worldwide From 2008 to 2018. ” Accessed on February 16, 2022.

Hospitality Net. “ What Are the 4 Segments of the Hospitality Industry. ” Accessed on February 16, 2022.

Hotel Tech Report. “ 100 Hotel Trends You Need To Watch in 2022 & Beyond. ” Accessed on February 16, 2022.

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Abby is a writer who is passionate about the power of story. Whether it’s communicating complicated topics in a clear way or helping readers connect with another person or place from the comfort of their couch. Abby attended Oral Roberts University in Tulsa, Oklahoma, where she earned a degree in writing with concentrations in journalism and business.

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The Moscow City Tourism Committee Conference for Major Stakeholders from the Indian MICE Market: Key Takeaways

Industry experts from Russia and India spoke at the ‘Shaping MICE Future Conference’ about the future of MICE events in these two nations. Moscow’s MICE potential was also highlighted, and attendees received an analytical report on the state of the outbound MICE market in India. During the panel discussion, participants evaluated the state of the MICE market in India and the unique aspects of its interactions. During the general brainstorming session, they developed proposals for the MICE business in Moscow. To discover new cross-partners in the Moscow business environment and amongst members of the hospitality industry, representatives of the Indian MICE industry took part in B2B negotiations.

Participants in the event from Moscow included MICE industry representatives. Academservice, Headed Goose, Satguru Travel, Isba Rus, Hug the Bear, and Mellenium Group were among the DMCs in attendance, along with representatives from other partners keen on fostering MICE collaboration between Russia and India, including hotels Edge Seligerskaya & Edge Vinogradovo Moscow by Rotana and global transfers provider i’way.

“We have seen a notable increase in the demand for transfers from Russian visitors to India in 2024—more than quadrupling—for business as well as leisure. Since the start of the year, 80% of transfer bookings have come from the capital, indicating that Muscovites are driving the trend. Furthermore, we see that Indian travel agencies are becoming more interested in visiting Russia, which has led to substantial growth in our collaboration,” said Dmitriy Saraykin, co-founder of Global Transfer Provider i’way.

tourism market in world

By forming a pool of MICE industry leaders in Moscow, the Moscow City Tourism Committee was able to explain India’s requirements for business and corporate events as well as prioritise incoming requests for events, ultimately fostering mutually beneficial collaboration. This was made possible by the Shaping MICE Future conference. Indian colleagues were provided with current information regarding Moscow as a safe and attractive MICE destination. They also found possible partners among the Russian capital’s MICE industry representatives and showcased the MICE market in India.

“Within the tourism sector, the event presented a remarkable forum for profound discussion and collaboration. Our interactions with important tourism department stakeholders, tour operators, and service providers were made possible by the event. The knowledge acquired from the event confirmed the Moscow City Tourism Committee’s strong interest in the Indian outbound market, and we are optimistic about the city’s promising prospects as a travel destination, especially in the post-pandemic landscape.” Mudit Mathur, Director of Tours Delite India, who is representing Academ Service – Russia in India, shared his thoughts: “We firmly believe that with coordinated efforts and strategic initiatives, Moscow has the potential to emerge as a top-choice destination for Indian tourists.”

The conference also evaluated ways to address foreign demand for unconventional locations and MICE program elements like theatres, parks, and other establishments. It is becoming increasingly common to host MICE events at unique venues like the Moscow Planetarium, the State Historical Museum, and Khudozhestvenny Cinema. This gives attendees a one-of-a-kind experience and draws in conference organisers. While travelling in this way, many visitors who arrived in Moscow on business have expressed a desire to return and spend more time as recreational tourists.

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The Moscow City Tourism Committee conference for the key stakeholders from Indian MICE market

The moscow city tourism committee recognized the market demands and organized the shaping mice future conference for representatives of the indian mice industry, to introduce them to the tourism strengths of the russian capital..

The Moscow City Tourism Committee conference for the key stakeholders from Indian MICE market

The event (Moscow City Tourism Committee conference) took place on April 19 in Delhi and brought together over 100 participants from MICE agencies of both countries, corporate customers, representatives of the travel industry in Moscow, Aeroflot and the Indian branches of Sberbank.

Business tourism is one of the most promising directions for Moscow. In 2023, the capital was visited by 3.7 million business tourists – 7% more than in 2022. And India remains one of the leaders among visitors from non-CIS countries in terms of the number of business travelers.

“The Russian capital as a center of business tourism and corporate events is already an established and a strong brand in the international arena,” – commented Anastasia Popova, Deputy General Director for International and Industry Cooperation of Project Office for the Development of Tourism and Hospitality in Moscow. – Now our task is to demonstrate to our Indian partners all the possibilities of organizing high value MICE events in Moscow in combination with already proven tourist programs”.

At the Shaping MICE Future Conference industry experts from Russia and India pronounced statements and speeches on the future of MICE events in these two countries, a presentation of the MICE potential of Moscow was showcased, and an analytical report on the state of the outbound MICE market in India was presented to the visitors.

During the panel discussion participants assessed the current status and interaction peculiarities with the MICE market in India, and developed recommendations for the MICE industry in Moscow during the general brainstorming session. Representatives of the Indian MICE industry participated in B2B negotiations to find new cross-partners in the Moscow business environment and among representatives of the hospitality industry.  

Alexander Rybas, The Trade representative of the Russian Federation in the Republic of India

Representatives of the MICE industry took part in the event from Moscow. Among them were DMC (Grand Rus, Academservice, Headed Goose, Satguru Travel, Isba Rus, Hug the Bear, Mellenium Group)) as well as representatives of other partners interested in the development of MICE cooperation between Russia and India: Global transfers provider i’way and hotels Edge Seligerskaya & Edge Vinogradovo Moscow by Rotana.

“In 2024, we have witnessed a significant surge (more than quadruple) in the demand for transfers by Russians visiting India, both for business and leisure purposes. Muscovites are leading the trend, with 80% of transfer bookings originating from the capital since the beginning of the year. Additionally, we observe a growing interest from Indian tourism agencies in exploring Russia, resulting in a substantial increase in our collaboration,” — commented Dmitriy Saraykin, co-founder of Global Transfer Provider i’way. 

The Shaping MICE Future conference allowed the Moscow City Tourism Committee to form a pool of MICE industry representatives in Moscow to prioritize incoming requests for events, clarify India’s requirements for business and corporate events to build mutually effective work. Indian colleagues received up-to-date information about Moscow as a safe and attractive MICE destination, and were able to find potential partners among representatives of the MICE industry of the Russian capital and were able to present the MICE market in India.

“The event (Moscow City Tourism Committee conference) served as a remarkable platform for fostering meaningful dialogue and collaboration within the tourism industry. The event (Moscow City Tourism Committee conference) provided us with invaluable opportunities to engage with key stakeholders from the tourism department, as well as tour operators and service providers.

The insights gained during the event (Moscow City Tourism Committee conference) underscored the Moscow City Tourism Committee’s keen interest in the Indian outbound market, and we are optimistic about the promising prospects for Moscow as a destination, particularly in the post-pandemic landscape. We firmly believe that with concerted efforts and strategic initiatives, Moscow has the potential to emerge as a top-choice destination for Indian tourists,” — shared his impressions Mudit Mathur, director of Tours Delite India, representing Academ Service – Russia in India.

The conference also assessed the solutions to foreign demand for non-standard venues and elements in MICE programs, such as museums, parks, theaters and others. Holding MICE events at offbeat locations, such as the State Historical Museum, the Moscow Planetarium and Khudozhestvenny Cinema, is becoming popular. This helps to attract conference organizers and creates a unique experience for the participants. Working in this format, many visitors who came to Moscow on a business trip want to return with their families and spend time as regular tourists.

In 2023, 60 thousand guests from India visited Moscow – a quarter more than a year earlier. This year, according to the results of January and February India entered the top 5 countries in terms of the volume of e-visas issued. E-visa was one of the significant factors in the recovery of demand for hotel services and high utilization (76%) of Moscow hotels in 2023 and, as a consequence, the growth of international tourist traffic, the activation of business and classical tourists from India, China, Iran, Turkey, Saudi Arabia and so on.

One of the significant initiatives launched to support the growth of the tourist flow is the Moscow MICE Ambassadors Program – an online certification program for representatives of the Indian market, which aims to create demand for Moscow as a MICE destination.

The Moscow City Tourism Committee and NIMA (Network of Indian MICE Agents) jointly launched the pilot project last year. The first 50 people from the Indian side who underwent the training and learned the intricacies of organizing business events in the Russian capital have received the relevant certificates. In 2024, the program will be made available to other MICE operators as well and is expected to expand to a total of 200 Moscow MICE Ambassadors by the end of the year .

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Moscow plans measures to woo tourists, Foreign Tourist Card in the offing

Moscow, Russia

To woo tourists from across the world, the Moscow City Tourism Committee is taking several measures and to address payment-related issues the Russian government is planning to come out with a virtual ‘Foreign Tourist Card’, that will enable cashless payments for various services.

During the Covid pandemic, the tourist flow to Moscow had dropped significantly. However, the number of Indian tourists visiting Moscow is slowly witnessing an uptrend and with tourist-friendly measures like e-visa, this number is likely to grow in the coming months.

“We are still on our way to restore the flow of Indian tourists in Moscow like it used to be before the pandemic. Before the pandemic, there was very steady growth like 12-15 per cent on a y-o-y basis,” said Bulat Nurmukhanov, Head of International Cooperation Division of Moscow City Tourism Committee.

Travelling to Moscow has now become easier as tourists from India and 54 other countries can apply for an electronic visa to enter Russia from August 1, 2023.

Moreover, initiatives like the Foreign Tourist Card will help address payment-related issues, after the departure of MasterCard and Visa from the Russian market, Bulat said.

“There is an initiative by the Federal Government of Russia to develop a ‘Foreign Tourist Card’. The initiative is under process, and some legislative documents have been amended in order to make this card possible.

“The idea behind this card is that a person back home in India can remotely apply for this card and then he/she can transfer money from the personal bank account to this bank account,” Bulat added.

This will be a virtual card and this will be issued to the person back home. This card will address the payment-related issues of foreign tourists in Moscow.

To give more travel options to tourists, in March this year, Russian flag carrier Aeroflot increased the frequency of its flight services on the Delhi-Moscow route to seven times a week against four weekly services earlier.

India and Russia “in principle” agreed to revise their bilateral air services agreement earlier this month, allowing Russian carriers to operate up to 64 flights per week from 52 to India.

Russian carriers are allowed to operate these flights to six Indian cities, Delhi, Mumbai, Goa, Kolkata, Amritsar and Ahmedabad.

“We are really looking forward to the Indian Airlines to restore their flight connections to Moscow. Right now only Aeroflot is operating flights between Delhi and Goa. However, there are some other options available from Dubai to Moscow,” Bulat said.

In a bid to tackle the language barrier that makes arriving in and navigating in a new country quite intimidating, there are seven tourist centres across Moscow. It also has a call centre for foreign tourists in case they need any help, Bulat said.

“We are working on translating the city navigation into English. Our businesses are really active and quick to respond to what the market requires,” Bulat added.

Source: PTI

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New Delhi [India], April 24 (ANI): Recognising market demand, the Moscow City Tourism Committee organized a conference for representatives of the Indian MICE industry, to introduce them to the tourism strengths of the Russian capital.

MICE stands for Meetings, Incentives, Conferences and Exhibitions, and is a type of tourism in which large groups, usually plan things well in advance.

The event took place on April 19 in Delhi and brought together over 100 participants from MICE agencies of both countries, corporate customers, representatives of the travel industry in Moscow, Aeroflot and the Indian branches of Sberbank.

Business tourism is one of the most promising directions for Moscow.

In 2023, the capital was visited by 3.7 million business tourists – 7 per cent more than in 2022. And India remains one of the leaders among visitors from non-CIS countries in terms of the number of business travellers.

“The Russian capital as a centre of business tourism and corporate events is already an established and a strong brand in the international arena,” commented Anastasia Popova, Deputy General Director for International and Industry Cooperation of Project Office for the Development of Tourism and Hospitality in Moscow.

“Now our task is to demonstrate to our Indian partners all the possibilities of organizing high-value MICE events in Moscow in combination with already proven tourist programs,” said Popova.

At the Shaping MICE Future Conference, industry experts from Russia and India pronounced statements and speeches on the future of MICE events in these two countries, a presentation of the MICE potential of Moscow was showcased, and an analytical report on the state of the outbound MICE market in India was presented to the visitors.

During the panel discussion, participants assessed the current status and interaction peculiarities with the MICE market in India and developed recommendations for the MICE industry in Moscow during the general brainstorming session.

Representatives of the Indian MICE industry participated in B2B negotiations to find new cross-partners in the Moscow business environment and among representatives of the hospitality industry.

Representatives of the MICE industry took part in the event from Moscow.

Among them were DMC (Grand Rus, Academservice, Headed Goose, Satguru Travel, Isba Rus, Hug the Bear, Mellenium Group) as well as representatives of other partners interested in the development of MICE cooperation between Russia and India: Global transfers provider i’way and hotels Edge Seligerskaya and Edge Vinogradovo Moscow by Rotana.

“In 2024, we have witnessed a significant surge (more than quadruple) in the demand for transfers by Russians visiting India, both for business and leisure purposes. Muscovites are leading the trend, with 80 per cent of transfer bookings originating from the capital since the beginning of the year. Additionally, we observe a growing interest from Indian tourism agencies in exploring Russia, resulting in a substantial increase in our collaboration,” commented Dmitriy Saraykin, co-founder of Global Transfer Provider i’way.

The Shaping MICE Future conference allowed the Moscow City Tourism Committee to form a pool of MICE industry representatives in Moscow to prioritize incoming requests for events and clarify India’s requirements for business and corporate events to build mutually effective work. Indian colleagues received up-to-date information about Moscow as a safe and attractive MICE destination and were able to find potential partners among representatives of the MICE industry of the Russian capital and were able to present the MICE market in India.

“The event served as a remarkable platform for fostering meaningful dialogue and collaboration within the tourism industry. The event provided us with invaluable opportunities to engage with key stakeholders from the tourism department, as well as tour operators and service providers. The insights gained during the event underscored the Moscow City Tourism Committee’s keen interest in the Indian outbound market, and we are optimistic about the promising prospects for Moscow as a destination, particularly in the post-pandemic landscape. We firmly believe that with concerted efforts and strategic initiatives, Moscow has the potential to emerge as a top-choice destination for Indian tourists,” said Mudit Mathur, director of Tours Delite India, representing Academ Service – Russia in India.

The conference also assessed the solutions to foreign demand for non-standard venues and elements in MICE programs, such as museums, parks, theaters and others. Holding MICE events at offbeat locations, such as the State Historical Museum, the Moscow Planetarium and Khudozhestvenny Cinema, is becoming popular.

This helps to attract conference organizers and creates a unique experience for the participants. Working in this format, many visitors who come to Moscow on a business trip want to return with their families and spend time as regular tourists. (ANI)

This report is auto-generated from ANI news service. ThePrint holds no responsibility for its content.

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MICE stands for Meetings, Incentives, Conferences and Exhibitions, and is a type of tourism in which large groups, usually plan things well in advance.

The event took place on April 19 in Delhi and brought together over 100 participants from MICE agencies of both countries, corporate customers, representatives of the travel industry in Moscow, Aeroflot and the Indian branches of Sberbank.

Business tourism is one of the most promising directions for Moscow.

In 2023, the capital was visited by 3.7 million business tourists - 7 per cent more than in 2022. And India remains one of the leaders among visitors from non-CIS countries in terms of the number of business travellers.

"The Russian capital as a centre of business tourism and corporate events is already an established and a strong brand in the international arena," commented Anastasia Popova, Deputy General Director for International and Industry Cooperation of Project Office for the Development of Tourism and Hospitality in Moscow.

"Now our task is to demonstrate to our Indian partners all the possibilities of organizing high-value MICE events in Moscow in combination with already proven tourist programs," said Popova.

At the Shaping MICE Future Conference, industry experts from Russia and India pronounced statements and speeches on the future of MICE events in these two countries, a presentation of the MICE potential of Moscow was showcased, and an analytical report on the state of the outbound MICE market in India was presented to the visitors.

During the panel discussion, participants assessed the current status and interaction peculiarities with the MICE market in India and developed recommendations for the MICE industry in Moscow during the general brainstorming session.

Representatives of the Indian MICE industry participated in B2B negotiations to find new cross-partners in the Moscow business environment and among representatives of the hospitality industry.

Representatives of the MICE industry took part in the event from Moscow.

Among them were DMC (Grand Rus, Academservice, Headed Goose, Satguru Travel, Isba Rus, Hug the Bear, Mellenium Group) as well as representatives of other partners interested in the development of MICE cooperation between Russia and India: Global transfers provider i'way and hotels Edge Seligerskaya and Edge Vinogradovo Moscow by Rotana.

"In 2024, we have witnessed a significant surge (more than quadruple) in the demand for transfers by Russians visiting India, both for business and leisure purposes. Muscovites are leading the trend, with 80 per cent of transfer bookings originating from the capital since the beginning of the year. Additionally, we observe a growing interest from Indian tourism agencies in exploring Russia, resulting in a substantial increase in our collaboration," commented Dmitriy Saraykin, co-founder of Global Transfer Provider i'way.

The Shaping MICE Future conference allowed the Moscow City Tourism Committee to form a pool of MICE industry representatives in Moscow to prioritize incoming requests for events and clarify India's requirements for business and corporate events to build mutually effective work. Indian colleagues received up-to-date information about Moscow as a safe and attractive MICE destination and were able to find potential partners among representatives of the MICE industry of the Russian capital and were able to present the MICE market in India.

"The event served as a remarkable platform for fostering meaningful dialogue and collaboration within the tourism industry. The event provided us with invaluable opportunities to engage with key stakeholders from the tourism department, as well as tour operators and service providers. The insights gained during the event underscored the Moscow City Tourism Committee's keen interest in the Indian outbound market, and we are optimistic about the promising prospects for Moscow as a destination, particularly in the post-pandemic landscape. We firmly believe that with concerted efforts and strategic initiatives, Moscow has the potential to emerge as a top-choice destination for Indian tourists," said Mudit Mathur, director of Tours Delite India, representing Academ Service - Russia in India.

The conference also assessed the solutions to foreign demand for non-standard venues and elements in MICE programs, such as museums, parks, theaters and others. Holding MICE events at offbeat locations, such as the State Historical Museum, the Moscow Planetarium and Khudozhestvenny Cinema, is becoming popular.

This helps to attract conference organizers and creates a unique experience for the participants. Working in this format, many visitors who come to Moscow on a business trip want to return with their families and spend time as regular tourists. (ANI)

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Officials have had preliminary discussions about how to protect the former president in the unlikely event that he is jailed for contempt during the trial.

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The U.S. Secret Service is in the business of protecting the president, whether he’s inside the Oval Office or visiting a foreign war zone.

But protecting a former president in prison? The prospect is unprecedented. That would be the challenge if Donald J. Trump — whom the agency is required by law to protect around the clock — is convicted at his criminal trial in Manhattan and sentenced to serve time.

Even before the trial’s opening statements, the Secret Service was in some measure planning for the extraordinary possibility of a former president behind bars. Prosecutors had asked the judge in the case to remind Mr. Trump that attacks on witnesses and jurors could land him in jail even before a verdict is rendered.

(The judge, who held a hearing Tuesday morning to determine whether Mr. Trump should be held in contempt for violating a gag order, is far more likely to issue a warning or impose a fine before taking the extreme step of jailing the 77-year-old former president. It was not immediately clear when he would issue his ruling.)

Last week, as a result of the prosecution’s request, officials with federal, state and city agencies had an impromptu meeting about how to handle the situation, according to two people with knowledge of the matter.

That behind-the-scenes conversation — involving officials from the Secret Service and other relevant law enforcement agencies — focused only on how to move and protect Mr. Trump if the judge were to order him briefly jailed for contempt in a courthouse holding cell, the people said.

The far more substantial challenge — how to safely incarcerate a former president if the jury convicts him and the judge sentences him to prison rather than home confinement or probation — has yet to be addressed directly, according to some of a dozen current and former city, state and federal officials interviewed for this article.

That’s at least in part because if Mr. Trump is ultimately convicted, a drawn-out and hard-fought series of appeals, possibly all the way up to the U.S. Supreme Court, is almost a certainty. That would most likely delay any sentence for months if not longer, said several of the people, who noted that a prison sentence was unlikely.

But the daunting challenge remains. And not just for Secret Service and prison officials, who would face the logistical nightmare of safely incarcerating Mr. Trump, who is also the presumptive Republican nominee for President.

“Obviously, it’s uncharted territory,” said Martin F. Horn, who has worked at the highest levels of New York’s and Pennsylvania’s state prison agencies and served as commissioner of New York City’s correction and probation departments. “Certainly no state prison system has had to deal with this before, and no federal prison has had to either.”

Steven Cheung, the communications director for Mr. Trump’s campaign, said the case against the former president was “so spurious and so weak” that other prosecutors had refused to bring it, and called it “an unprecedented partisan witch hunt.”

“That the Democrat fever dream of incarcerating the nominee of the Republican Party has reached this level exposes their Stalinist roots and displays their utter contempt for American democracy,” he said.

Protecting Mr. Trump in a prison environment would involve keeping him separate from other inmates, as well as screening his food and other personal items, officials said. If he were to be imprisoned, a detail of agents would work 24 hours a day, seven days a week, rotating in and out of the facility, several officials said. While firearms are obviously strictly prohibited in prisons, the agents would nonetheless be armed.

Former corrections officials said there were several New York state prisons and city jails that have been closed or partly closed, leaving wings or large sections of their facilities empty and available. One of those buildings could serve to incarcerate the former president and accommodate his Secret Service protective detail

Anthony Guglielmi, the spokesman for the Secret Service in Washington, declined in a statement to discuss specific “protective operations.” But he said that federal law requires Secret Service agents to protect former presidents, adding that they use state-of-the-art technology, intelligence and tactics to do so.

Thomas J. Mailey, a spokesman for New York State’s prison agency, said his department couldn’t speculate about how it would treat someone who has not yet been sentenced, but that it has a system “to assess and provide for individuals’ medical, mental health and security needs.” Frank Dwyer, a spokesman for the New York City jails agency, said only that “the department would find appropriate housing” for the former president.

The trial in Manhattan, one of four criminal cases pending against Mr. Trump and possibly the only one that will go to a jury before the election, centers on accusations he falsified records to cover up a sex scandal involving a porn star. The former president is charged with 34 counts of felony falsifying business records. If convicted, the judge in the case, Juan M. Merchan, could sentence him to punishments ranging from probation to four years in state prison, though for a first-time offender of Mr. Trump’s age, such a term would be extreme.

If Mr. Trump is convicted, but elected president again, he could not pardon himself because the prosecution was brought by New York State.

Under normal circumstances, any sentence of one year or less, colloquially known as “city time,” would generally be served on New York City’s notorious Rikers Island, home to the Department of Correction’s seven jails. (That’s where Mr. Trump’s former chief financial officer, Allen H. Weisselberg, 76, is currently serving his second five-month sentence for crimes related to his work for his former boss.)

Any sentence of more than a year, known as state time, would generally be served in one of the 44 prisons run by New York State’s Department of Corrections and Community Supervision.

The former president could also be sentenced to a term of probation, raising the bizarre possibility of the former commander in chief reporting regularly to a civil servant at the city’s Probation Department.

He would have to follow the probation officer’s instructions and answer questions about his work and personal life until the term of probation ended. He would also be barred from associating with disreputable people, and if he committed any additional crimes, he could be jailed immediately.

Maggie Haberman contributed reporting.

William K. Rashbaum is a Times reporter covering municipal and political corruption, the courts and broader law enforcement topics in New York. More about William K. Rashbaum

Our Coverage of the Trump Hush-Money Trial

News and Analysis

The criminal trial of Trump featured vivid testimony about a plot to protect his first presidential campaign  and the beginnings  of a tough cross-examination  of the prosecution’s initial witness, David Pecker , former publisher of The National Enquirer. Here are the takeaways .

Dozens of protesters calling for the justice system to punish Trump  briefly blocked traffic on several streets near the Lower Manhattan courthouse where he is facing his first criminal trial.

Prosecutors accused Trump of violating a gag order four additional times , saying that he continues to defy the judge’s directions  not to attack witnesses , prosecutors and jurors in his hush-money trial.

More on Trump’s Legal Troubles

Key Inquiries: Trump faces several investigations  at both the state and the federal levels, into matters related to his business and political careers.

Case Tracker:  Keep track of the developments in the criminal cases  involving the former president.

What if Trump Is Convicted?: Could he go to prison ? And will any of the proceedings hinder Trump’s presidential campaign? Here is what we know , and what we don’t know .

Trump on Trial Newsletter: Sign up here  to get the latest news and analysis  on the cases in New York, Florida, Georgia and Washington, D.C.

  • Travel, Tourism & Hospitality ›

Leisure Travel

  • Revenue of travel and tourism market in selected countries worldwide 2023

Travel and tourism market revenue in selected countries worldwide in 2023 (in billion U.S. dollars)

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Definition:

The Travel & Tourism market encompasses a diverse range of accommodation services catering to the needs and preferences of travelers. This dynamic market includes package holidays, hotel accommodations, private vacation rentals, camping experiences, and cruises.

The market consists of five further markets.

  • The Cruises market covers multi-day vacation trips on a cruise ship. The Cruises market encompasses exclusively passenger ticket revenues.
  • The Vacation Rentals market comprises of private accommodation bookings which includes private holiday homes and houses as well as short-term rental of private rooms or flats.
  • The Hotels market includes stays in hotels and professionally run guest houses.
  • The Package Holidays market comprises of travel deals that normally contain travel and accommodation sold for one price, although optional further provisions can be included such as catering and tourist services.
  • The Camping market includes bookings at camping sites for pitches using tents, campervans, or trailers. These can be associated with big chains or privately managed campsites.

Additional Information:

The main performance indicators of the Travel & Tourism market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. Users represent the aggregated number of guests. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

Prominent players in this sector include online travel agencies (OTAs) like Expedia and Opodo, as well as tour operators such as TUI. Specialized platforms like Hotels.com, Booking.com, and Airbnb facilitate the online booking of hotels and private accommodations, contributing significantly to the market's vibrancy.

For further information on the data displayed, refer to the info button right next to each box.

Other statistics on the topic Travel and tourism in Europe

Travel, Tourism & Hospitality

  • European countries with the highest number of inbound tourist arrivals 2019-2022
  • Number of international tourist arrivals worldwide 2005-2023, by region
  • Market cap of leading online travel companies worldwide 2023
  • Leading airlines in Europe based on passenger numbers 2022

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Statistics on " Travel and tourism in Europe "

  • International tourist arrivals worldwide 2019-2022, by subregion
  • Travel and tourism's total contribution to GDP in Europe 2019-2022
  • Distribution of travel and tourism expenditure in Europe 2019-2022, by type
  • Distribution of travel and tourism expenditure in Europe 2019-2022, by tourist type
  • Travel and tourism: share of GDP in the EU-27 and the UK 2019-2022, by country
  • Travel and tourism's total contribution to employment in Europe 2019-2022
  • Leading European countries in the Travel & Tourism Development Index 2021
  • International tourist arrivals in Europe 2006-2023
  • International tourist arrivals in Europe 2010-2022, by region
  • Monthly number of inbound tourist arrivals in Europe 2019-2023
  • Monthly change in tourist arrivals in Europe 2020-2023, by region
  • Inbound tourism visitor growth in Europe 2020-2025, by region
  • International tourist arrival growth in European countries 2019-2023
  • International tourism spending in Europe 2019-2022
  • Number of domestic tourist trips in EU-27 countries and the UK 2018-2021
  • Number of domestic arrivals in tourist accommodation in the EU 2011-2022
  • Domestic tourism spending in Europe 2019-2022
  • Domestic tourism spending in EU-27 countries and the UK 2019-2022
  • Share of Europeans planning to take a domestic summer trip 2023, by country
  • Outbound tourism visitor growth worldwide 2020-2025, by region
  • Outbound visitor growth in Europe 2020-2025, by region
  • Number of outbound trips from EU-27 countries and the UK 2018-2021
  • European countries with the highest outbound tourism expenditure 2019-2022
  • Travel intentions of Europeans in the next six months 2023, by destination
  • Share of Europeans planning to travel domestically or in Europe 2023
  • Europeans planning domestic or European trips in the next six months 2023, by age
  • Europeans planning leisure domestic or European trips 2023, by trip type
  • European travelers' favorite destinations for their next European trip 2023
  • Number of tourist accommodation establishments in the EU 2012-2022
  • Number of overnight stays in tourist accommodation establishments in the EU 2011-2022
  • Hotel market revenue in Europe 2017-2028
  • Hotel market revenue in Europe 2017-2028, by region
  • Share of hotel market sales in Europe 2017-2028, by channel
  • Estimated EV/EBITDA ratio in the online travel market 2024, by segment
  • Market capitalization of leading travel and leisure companies in Europe 2024
  • Travel and tourism revenue in Europe 2018-2028, by segment
  • Number of users of package holidays in Europe 2019-2028
  • Number of users of hotels in Europe 2019-2028
  • Number of users of vacation rentals in Europe 2019-2028

Other statistics that may interest you Travel and tourism in Europe

  • Basic Statistic Number of international tourist arrivals worldwide 2005-2023, by region
  • Premium Statistic International tourist arrivals worldwide 2019-2022, by subregion
  • Basic Statistic Travel and tourism's total contribution to GDP in Europe 2019-2022
  • Basic Statistic Distribution of travel and tourism expenditure in Europe 2019-2022, by type
  • Basic Statistic Distribution of travel and tourism expenditure in Europe 2019-2022, by tourist type
  • Basic Statistic Travel and tourism: share of GDP in the EU-27 and the UK 2019-2022, by country
  • Basic Statistic Travel and tourism's total contribution to employment in Europe 2019-2022
  • Premium Statistic Leading European countries in the Travel & Tourism Development Index 2021

Inbound tourism

  • Premium Statistic International tourist arrivals in Europe 2006-2023
  • Premium Statistic International tourist arrivals in Europe 2010-2022, by region
  • Premium Statistic European countries with the highest number of inbound tourist arrivals 2019-2022
  • Basic Statistic Monthly number of inbound tourist arrivals in Europe 2019-2023
  • Basic Statistic Monthly change in tourist arrivals in Europe 2020-2023, by region
  • Premium Statistic Inbound tourism visitor growth in Europe 2020-2025, by region
  • Premium Statistic International tourist arrival growth in European countries 2019-2023
  • Basic Statistic International tourism spending in Europe 2019-2022

Domestic tourism

  • Premium Statistic Number of domestic tourist trips in EU-27 countries and the UK 2018-2021
  • Basic Statistic Number of domestic arrivals in tourist accommodation in the EU 2011-2022
  • Basic Statistic Domestic tourism spending in Europe 2019-2022
  • Basic Statistic Domestic tourism spending in EU-27 countries and the UK 2019-2022
  • Premium Statistic Share of Europeans planning to take a domestic summer trip 2023, by country

Outbound tourism

  • Premium Statistic Outbound tourism visitor growth worldwide 2020-2025, by region
  • Premium Statistic Outbound visitor growth in Europe 2020-2025, by region
  • Premium Statistic Number of outbound trips from EU-27 countries and the UK 2018-2021
  • Premium Statistic European countries with the highest outbound tourism expenditure 2019-2022

European travelers

  • Premium Statistic Travel intentions of Europeans in the next six months 2023, by destination
  • Premium Statistic Share of Europeans planning to travel domestically or in Europe 2023
  • Premium Statistic Europeans planning domestic or European trips in the next six months 2023, by age
  • Premium Statistic Europeans planning leisure domestic or European trips 2023, by trip type
  • Premium Statistic European travelers' favorite destinations for their next European trip 2023

Accommodation

  • Basic Statistic Number of tourist accommodation establishments in the EU 2012-2022
  • Basic Statistic Number of overnight stays in tourist accommodation establishments in the EU 2011-2022
  • Premium Statistic Hotel market revenue in Europe 2017-2028
  • Premium Statistic Hotel market revenue in Europe 2017-2028, by region
  • Premium Statistic Share of hotel market sales in Europe 2017-2028, by channel

Travel companies

  • Basic Statistic Market cap of leading online travel companies worldwide 2023
  • Premium Statistic Estimated EV/EBITDA ratio in the online travel market 2024, by segment
  • Premium Statistic Market capitalization of leading travel and leisure companies in Europe 2024
  • Premium Statistic Leading airlines in Europe based on passenger numbers 2022
  • Premium Statistic Travel and tourism revenue in Europe 2018-2028, by segment
  • Premium Statistic Number of users of package holidays in Europe 2019-2028
  • Premium Statistic Number of users of hotels in Europe 2019-2028
  • Premium Statistic Number of users of vacation rentals in Europe 2019-2028
  • Premium Statistic Revenue of travel and tourism market in selected countries worldwide 2023

Further related statistics

  • Premium Statistic Penetration rate of flights in the UK 2019-2028
  • Premium Statistic Revenue of the flights industry in Asia 2019-2028
  • Premium Statistic Revenue of the car rentals industry in Switzerland 2019-2028
  • Premium Statistic Online Ride Hailing market - Revenue forecast in Europe 2019 - 2028
  • Premium Statistic Number of users of hotels in Asia 2019-2028
  • Premium Statistic Number of users of ride-hailing & taxi in China 2019-2028
  • Premium Statistic Number of users of car rentals in the UK 2019-2028
  • Premium Statistic Revenue of the flights industry worldwide 2019-2028
  • Premium Statistic Revenue of the car rentals industry in Europe 2019-2028
  • Premium Statistic Revenue of the ride hailing industry worldwide 2019-2028
  • Premium Statistic Number of users of hotels worldwide 2019-2028
  • Premium Statistic Number of users of car rentals in the U.S. 2019-2028
  • Premium Statistic Number of users of shared rides worldwide 2019-2028
  • Premium Statistic Revenue per user of car rentals worldwide 2019-2028
  • Premium Statistic Number of users of ride-hailing & taxi in Switzerland 2019-2028

Further Content: You might find this interesting as well

  • Penetration rate of flights in the UK 2019-2028
  • Revenue of the flights industry in Asia 2019-2028
  • Revenue of the car rentals industry in Switzerland 2019-2028
  • Online Ride Hailing market - Revenue forecast in Europe 2019 - 2028
  • Number of users of hotels in Asia 2019-2028
  • Number of users of ride-hailing & taxi in China 2019-2028
  • Number of users of car rentals in the UK 2019-2028
  • Revenue of the flights industry worldwide 2019-2028
  • Revenue of the car rentals industry in Europe 2019-2028
  • Revenue of the ride hailing industry worldwide 2019-2028
  • Number of users of hotels worldwide 2019-2028
  • Number of users of car rentals in the U.S. 2019-2028
  • Number of users of shared rides worldwide 2019-2028
  • Revenue per user of car rentals worldwide 2019-2028
  • Number of users of ride-hailing & taxi in Switzerland 2019-2028

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COMMENTS

  1. Global tourism industry

    Total contribution of travel and tourism to GDP in leading travel markets worldwide in 2019 and 2022 (in billion U.S. dollars) Basic Statistic Global leisure travel spend 2019-2022

  2. Travel & Tourism

    The Travel & Tourism market worldwide is projected to grow by 3.47% (2024-2028) resulting in a market volume of US$1,063.00bn in 2028.

  3. Tourism Market- Industry Analysis, Size & Forecast 2032

    By the end of this forecast year in 2032, analysts anticipate the tourism market size would be worth US$ 17.1 Trillion. Countries such as the United States, France, and other European countries are traditionally famous tourist destinations across the world with an established tourism market. However, in recent years, several lesser-known Asian ...

  4. The UN Tourism Data Dashboard

    International Tourism and COVID-19. Export revenues from international tourism dropped 62% in 2020 and 59% in 2021, versus 2019 (real terms) and then rebounded in 2022, remaining 34% below pre-pandemic levels. The total loss in export revenues from tourism amounts to USD 2.6 trillion for that three-year period. Go to Dashboard.

  5. What next for travel and tourism? Here's what the experts say

    In 2020 alone, the travel and tourism sector lost $4.5 trillion and 62 million jobs globally. But as the world recovers from the impacts of the COVID-19 pandemic, travel and tourism can bounce back as an inclusive, sustainable, and resilient sector. Two experts highlight some of the key transformations in the sector going forward during the ...

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    Dashboard. The UN Tourism Data Dashboard - provides statistics and insights on key indicators for inbound and outbound tourism at the global, regional and national levels. Data covers tourist arrivals, tourism share of exports and contribution to GDP, source markets, seasonality, and accommodation (data on number of rooms, guest, and nights).

  7. Tourism Statistics

    Tourism Statistics. Get the latest and most up-to-date tourism statistics for all the countries and regions around the world. Data on inbound, domestic and outbound tourism is available, as well as on tourism industries, employment and complementary indicators. All statistical tables available are displayed and can be accessed individually ...

  8. World Tourism Barometer: January 2024

    According to the first UNWTO World Tourism Barometer of the year, international tourism ended 2023 at 88% of pre-pandemic levels, with an estimated 1.3 billion international arrivals.The unleashing of remaining pent-up demand, increased air connectivity, and a stronger recovery of Asian markets and destinations, are expected to underpin a full recovery by the end of 2024 (UNWTO Tourism ...

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  10. World Tourism Barometer: September 2023

    International tourism maintains strong momentum with 84% recovery up to July 2023. Travel demand continued to show remarkable resilience and sustained recovery, amid economic and geopolitical challenges. An estimated 700 million tourists travelled internationally from January to July 2023, 43% higher than in 2022 although 16% less compared to 2019.

  11. Tourism

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  12. Statistics of tourism

    The UNWTO Statistics Department is committed to developing tourism measurement for furthering knowledge of the sector, monitoring progress, evaluating impact, promoting results-focused management, and highlighting strategic issues for policy objectives.. The department works towards advancing the methodological frameworks for measuring tourism and expanding its analytical potential, designs ...

  13. Tourism Market

    Tourism Market Size (2024 - 2029): The Global Tourism Market was worth US$ 11.03 trillion in 2023 and is anticipated to reach a valuation of US$ 14.77 trillion by 2029 and it is predicted to register a CAGR of 5% during the forecast period 2024-2029.. Market Overview: Worldwide tourism has performed well over the five-year period, and economies in emerging markets continue to stimulate expansion.

  14. World Tourism rankings

    The World Tourism rankings are compiled by the United Nations World Tourism Organization as part of their World Tourism Barometer ... The World Tourism Organization reports the following source markets as the top ten spenders on international tourism for the year 2021 and 2022, with United States and China by far being the top spender: Rank ...

  15. Global tourism sector market size 2023

    The market size of the global tourism sector rose significantly in 2023 compared to the previous year, totaling around 1.9 trillion U.S. dollars. Despite the sharp annual increase, global tourism ...

  16. 20 Countries That Have The Potential To Be Major Tourist Destinations

    According to World Tourism Barometer by the WTO, international tourism ended 2023 by reaching 88% of pre-pandemic levels, with more than 1.3 billion people engaging in outbound travel. The release ...

  17. World Travel Market Events

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  18. Where Travel & Tourism Meet

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    Malbari expects continued expansion as Atlanta and the U.S. host events such as the 2028 Summer Olympics, Copa América soccer championship and ICC Men's T20 World Cup - the biggest event in ...

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    This will result in a market value of $1.05 trillion in 2025. In 2020, the global hotel and travel accommodation market was worth $673.02 billion, and it grew to $801.9 billion in 2021, which is a CAGR of 19.1%. This massive growth was due to the initial recovery of the industry after the COVID-19 pandemic shut down travel around the world in 2020.

  21. Discover Moscow About Us

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    The knowledge acquired from the event confirmed the Moscow City Tourism Committee's strong interest in the Indian outbound market, and we are optimistic about the city's promising prospects as a travel destination, especially in the post-pandemic landscape."

  23. The Moscow City Tourism Committee conference for the key stakeholders

    The event (Moscow City Tourism Committee conference) took place on April 19 in Delhi and brought together over 100 participants from MICE agencies of both countries, corporate customers, representatives of the travel industry in Moscow, Aeroflot and the Indian branches of Sberbank. Business tourism is one of the most promising directions for ...

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  26. Moscow City Tourism Committee organizes conference for ...

    New Delhi [India], April 24 (ANI): Recognising market demand, the Moscow City Tourism Committee organized a conference for representatives of the Indian MICE industry, to introduce them to the tourism strengths of the Russian capital. MICE stands for Meetings, Incentives, Conferences and Exhibitions, and is a type of tourism in which large groups, usually plan […]

  27. Moscow City Tourism Committee organizes conference for Indian MICE

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