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The Ultimate Guide To Salesforce World Tour New York City

Whether you’re a partner, developer, admin, or salesperson, you’ve no doubt experienced the innovative and game-changing developments taking place with technology in this Fourth Industrial Revolution. That’s why Commercient is excited for the upcoming Salesforce World Tour in New York!

Commercient’s very own Ken deLodzia will be there, and will unite with fellow Salesforce Trailblazers to showcase our leading innovative products such as SYNC and IoT Pulse, that integrate with Salesforce.

Our data integration apps for Salesforce and ERP can help businesses become more productive, efficient and successful. You can schedule a meeting with Ken here .

Salesforce World Tour New York City will be hosted at the Javits Center on Tuesday May 7, 2019. This annual conference draws thousands of attendees, from Salesforce experts and partners, to industry leaders, and those from across the globe. They will all come together for a full-day of learning, innovation, inspiration, and fun.

Save the Date

Venue: Javits Center, 655 West 34th Street, New York, NY 10001 Date: Tuesday May 7, 2019 Time: 8:00 am to 5:00 pm Map and Directions: Google Maps

Registration for Salesforce World Tour New York City

Salesforce World Tour New York is free to attend. Make sure to  register now, and experience all the learning and fun you can handle in one day!

7 Awesome Reasons to Attend the Salesforce World Tour in New York

If you want to become part of the Salesforce community, attending a Salesforce World Tour event is the perfect place to start. Not only is it free to attend, it’s also an excellent opportunity to learn, discover, and meet like-minded people. You will walk away feeling inspired and empowered.

Here are the top 7 reasons why you should attend the Salesforce World Tour New York City on May 7:

• The opening keynote: A Celebration of Trailblazers
• Improve your Salesforce skills: Whether you’re a salesperson, admin, or developer, there is plenty of practical tips, live product demonstrations and hands-on sessions to help you better understand the capabilities of the Salesforce platform.
• Network with thousands of people
• Learn from the experts
• Find out about the latest Salesforce products
• Customer Success Expo
• Meet with Commercient and learn about our Salesforce data integration solutions

What to Expect

This event will include hands-on training, product demos, networking opportunities, and so much more. Here are a few highlights of what you can expect at this year’s event:

• Keynote address: A Celebration of Trailblazers – A powerful Salesforce message delivered by Adam Blitzer, EVP and GM of Sales Cloud, Salesforce.
• Customer Success Expo: Opportunities to discover new solutions for your business.
• Breakout sessions.
• Inspirational talks.
• Opportunities to network.

For more information on what you can expect from the event, check out the full agenda here .

Plan Ahead with the Salesforce Events App

With so much going on, your day can get pretty chaotic, so it’s a good idea to plan your day in advance. Fortunately, Salesforce has an App to help you structure and manage your day.

You can download the Salesforce Events App from the Apple App Store or Google Play . This handy App is perfect for planning your sessions ahead of time. It also contains useful information about the event and sends out notifications for updates and event announcements.

New York City’s Top Attractions

No matter the time of day, night or year, New York is always a whirlwind of activity and has earned its name as “the city that never sleeps.” Famously known as “The Big Apple,” New York is rich with famous sites, iconic landmarks and towering skyscrapers that captivate travelers from all over the world.

So before you leave, why not take some time to view some of The Big Apple’s splendor:

• Statue of Liberty Built in 1886, the Statue of Liberty is a world famous American icon situated on Liberty Island in New York Harbor. This national monument was a gift from France to the people of America, and is a symbol of freedom. Standing at a staggering 305 feet tall, this majestic statue is one of the largest statues in the world. If you’ve never visited the Statue of Liberty, then be sure to visit and see it up close.
• Central Park In the center of New York is where you’ll find Central Park. The world famous park welcomes visitors daily from 6 am to 1 am, and is a must-see when visiting The Big Apple. Some of the most popular places to visit include the Belvedere Castle, Strawberry Fields, and the Central Park Zoo.
• Rockefeller Center There’s no better view over Manhattan than the view from the famous “Top of the Rock Observation Deck” at Rockefeller Center. Situated in the heart of Manhattan, this historic landmark offers entertainment, dining, and shopping. And it’s all under one roof.

Best Restaurants in New York City

Wondering where to eat in The Big Apple? Why not try one of our hand-picked spots? From high-end fine dining to affordable fast food joints, we’ve got you covered.

• Club A Steakhouse If you’re looking for exquisite steak cooked to perfection, look no further than Club A Steakhouse. With the characteristics of a traditional steakhouse and a touch of elegance, this is the perfect restaurant for special occasions and business meetings. Address: 240 E 58th Street, New York City, NY 10022-2001
• Piccola Cucina Osteria For a more affordable fine dining experience try Piccola Cucina Osteria. Enjoy Italian or Mediterranean cuisine served by friendly staff in a cozy atmosphere. Address: 196 Spring St, Soho, New York City, NY 10012-3621
• Shake Shack Head down to Shake Shack if you’re looking for a budget-friendly place to eat. This fast food joint serves mouthwatering burgers and rich shakes that will leave you satisfied without burning a hole in your pocket. Address: Southeast Corner of Madison Square Park, Near Madison Ave. and E. 23rd St., New York City, NY 10010

If you plan to attend Salesforce World Tour New York City, we’d love for you to stop by and meet with Commercient to learn about the power of integrating your Salesforce and ERP solutions with SYNC , the #1 data integration platform for sales. You can schedule a meeting here .

So, if you haven’t done so already, register , plan your day, and we hope to see you there!

If you’re attending Salesforce World Tour NYC, click on the image to schedule a meeting with us:

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Top Salesforce Events To Attend: Your 2024 Calendar

By Beate Thomsen, Co-founder & Product Design - October 17, 2023

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Salesforce events are said to be outstanding. Local or global, technical or commercial, physical or virtual, Salesforce events are known to deliver great value for money. As a Salesforce user, it can be difficult to figure out which event is most relevant to you. Attending them all might not be a reasonable option both budget- and time-wise.

Here is a quick guide to help you understand the value of the most relevant Salesforce events. This article will also help you decide which Salesforce event(s) you should attend.

Salesforce Events Calendar 2024

Why attend salesforce’s events.

Salesforce is not just the award-winning global leader in cloud-based CRM solutions. Its one of the most prestigious companies in the world, and its events live up to this reputation.

Are you a new Salesforce user looking for an understanding of the solution or a decision maker in search of strategic directions? Or are you a Salesforce partner who wants to network and stay on the Salesforce cutting edge? Regardless of what type of Salesforce user you are, there is an event for you.

Let’s take a deep dive into each top event on our Salesforce Calendar.

Salesforce Live

• Dates: Various throughout the year (Specific dates would depend on the region)
• City and Country: Online (Global)
• Link: Salesforce Live

Salesforce provides its customers, partners, employees, and communities with a series of Salesforce Live events . These online events have a high virtual experience value.

The Salesforce Live events are a series of smaller virtual events, each with a specific focus. Some deal with strategic input, others have a vertical focus or provide a product presentation. These virtual events are recorded and are now available on demand.

This series of online events emerged as a virtual alternative to in-person events due to the Covid-19 pandemic. This initiative aims to maintain the engagement and education of the Salesforce community despite the travel and gathering restrictions.

Salesforce Live events enable Salesforce to continue providing valuable content and interactions to its community in a safe, accessible virtual format.

Each event within the Salesforce Live series is designed to cater to different regions, roles, and industries, enabling participants to choose sessions that align with their interests and professional needs.

Purpose And Benefits

• Education And Inspiration: The events are structured to help participants learn new ways to inspire employees, navigate changes, and innovate for the future, all on demand. They provide a platform for visionary leaders, technology trailblazers, and Salesforce experts to share practical learnings and discuss the latest Salesforce solutions.
• Networking: Even in a virtual format, Salesforce Live facilitates connections between attendees, Salesforce experts, and other industry professionals, thus providing networking opportunities crucial for business growth and career advancement.
• Role And Industry-Specific Content: The segmented nature of Salesforce Live events ensures that participants receive highly relevant content to their roles or industries. For instance, episodes are tailored to specific professional categories such as sales, financial services, retail, and more, allowing attendees to gain insights pertinent to their fields​.
• Accessibility: Being an online event, Salesforce Live is accessible to a global audience, breaking geographical barriers that might have prevented interested individuals from attending in-person sales.

Why Attend Salesforce Live Events?

Salesforce Live is a treasure trove of knowledge and insights for anyone leveraging Salesforce solutions within their organizations. By attending, individuals can:

• Stay updated on the latest Salesforce innovations and learn from real-world implementations.
• Network with other professionals, share experiences, and possibly find solutions to challenges they might be facing.
• Access tailored content that can help in addressing industry-specific challenges and opportunities.

The versatility and rich content offered by Salesforce Live make it a worthy consideration for Salesforce developers, administrators, and other professionals looking to maximize the value they derive from Salesforce solutions.

Other aspects of Salesforce Live across different regions or specific episodes could further emphasize its value to attendees, such as special guest appearances, live performances, and interactive workshops.

• Dates: Mid-September 2024 (exact dates TBD)
• City and Country: San Francisco, CA, USA
• Link: Dreamforce

Dreamforce is an annual flagship conference initiated by Salesforce in 2003. The primary objective of this event is to create a platform for the global Salesforce community to connect, share ideas, and foster innovation.

One of the largest tech conferences in the world, Dreamforce gathers up to 170,000 participants in the San Francisco Bay Area, USA. This definitive event addresses the entire Salesforce community: customers, users, and all business partners. It's an impressive gathering focused on customer success stories.

At Dreamforce, you’ll hear about customer experiences and the strategic directions of your favorite CRM solution. This is where Salesforce announces technological breakthroughs and new features. The event is also about community, and the expo is always worth a visit.

At the expo, you can meet Salesforce certified partners that can help you implement and further develop or customize your solution. You can meet partners that specialize in integrating Salesforce with ERP solutions to help you fully leverage your Salesforce investment.

The Dreamforce Trailhead area is a must-visit to learn how to build, develop, and understand your Salesforce solution. Last but certainly not least, the best networking parties are held during Dreamforce. Make sure not to miss Dreamfest, the concert arranged by Salesforce. Each year, it features world-renowned artists such as U2, Lenny Kravitz, and more.

• Education And Inspiration: Dreamforce is a hub of learning and inspiration, providing incredible opportunities for engaging in conversations and real-time ideation with like-minded professionals and business leaders in the Salesforce ecosystem and beyond.
• Networking: This major networking event attracts thousands of attendees yearly, making it a prime venue for meeting with professionals in various industries, Salesforce experts, and thought leaders.
• Community Building And Philanthropy: Besides professional growth, Dreamforce emphasizes community building and philanthropy. Attendees engage in activities to give back to local communities and promote sustainability.
• Entertainment: Dreamforce is known for its lively atmosphere that includes A-list entertainers, an unforgettable Dreamfest, and numerous surprises that make the event enjoyable and memorable.
• Industry Insights: The event covers various topics relevant to different industries, thus providing insights into the latest trends, technologies, and best practices.
• Product Discovery: Attendees get a firsthand look at the latest innovations from Salesforce and its partners, which can be instrumental in finding solutions that could drive business growth and efficiency.

Why Attend Dreamforce?

Dreamforce is more than just a conference; it's an experience. Attending Dreamforce could provide invaluable benefits, such as gaining insights into the latest Salesforce solutions, networking with industry leaders, and being part of a community shaping the future of technology and business.

The fun, vibrant, and philanthropic aspects of Dreamforce further enrich the experience, making it a must-attend event for anyone looking to stay ahead in their field and contribute to meaningful causes.

With a blend of professional growth, community engagement, and entertainment, Dreamforce encapsulates a holistic experience that resonates with a wide spectrum of professionals.

TrailblazerDX

• Dates : March 7-8, 2023 (for TrailblazerDX 2023); similar dates are expected for 2024.
• City and Country : San Francisco, USA.
• Link : TrailblazerDX official page .

TrailblazerDX, initially known as TrailheaDX, has evolved to become a highly anticipated and specialized event among the Salesforce community. It is a platform to learn, connect, and explore the latest advancements in Salesforce and its related technologies, such as Customer Relationship Management (CRM), cloud computing, and data science.

The transition from TrailheaDX to TrailblazerDX marked a new chapter, with the event being held both in-person and virtually as of 2022. The dual format allows a broader range of participants to engage with the content and network with the Salesforce community, irrespective of their geographic location.

• Education And Inspiration: Enhance knowledge about Salesforce and its products, especially new and existing developer tools. The event also promotes innovation, efficiency, and success within organizations.
• Community Building And Networking: The event brings together community leaders, product experts, and Salesforce executives, offering a comprehensive experience for these attendees.

Why Attend TrailblazerDX?

TrailblazerDX 2023 encompassed a vast array of activities and engagements, including over 200 technical sessions and the presence of over 400 experts from Salesforce, MuleSoft, Slack, and Tableau.

This rich assembly of knowledge, expertise, and networking opportunities makes TrailblazerDX a not-to-be-missed event for anyone keen to dive deeper into the Salesforce ecosystem and enhance organizational efficiencies.

Whether you're a developer, administrator, or a stakeholder in the Salesforce ecosystem, the event provides an opportunity to learn from the best, engage in hands-on workshops, and celebrate the power and potential of Salesforce developers and administrators.

Plus, with the fun element added through music concerts like the one by Fall Out Boy in 2023, the event also promises an enjoyable experience beyond the learning and networking opportunities.

Salesforce Connections

• Dates: Expected to be in June 2024 (based on previous events held in June 2023)
• City and Country: Chicago, IL, USA (based on the 2023 event)
• Link: Salesforce Connections

Salesforce Connections is an annual event focusing on marketing and commerce with a customer-centric approach. It's coined as a learning event of the year for those interested in customer-first innovation.

The content of this event is focused on helping Salesforce users design and offer their customers the best experience: the most optimized and rewarding customer journey.

This event takes place once a year in the US and is targeted towards marketing professionals mostly. Attendees learn about new digital marketing trends and how to address them. Salespeople will also benefit from attending because the insightful sessions draw a broader picture of the business landscape. Salesforce Connections is a newer event but very promising in terms of content and size.

The event aims to help businesses build more powerful solutions by engaging with and learning from industry leaders, visionaries, and innovators in the commerce and marketing sectors.

Salesforce Connections is designed to provide substantial value to attendees, mainly targeting marketing professionals and those involved in commerce.

• Learning And Innovation: The event is packed with sessions to impart new strategies for increasing efficiency, improving results, lowering costs, and exceeding customer expectations. It's a venue where attendees can learn about cutting-edge Digital 360 innovations and how to leverage them for business growth.
• Networking: By bringing together industry leaders, visionaries, and innovators, Salesforce Connections provides a robust platform for networking. Attendees can interact with experts in the commerce and marketing industries, which can be invaluable for forming partnerships and gaining new insights.
• Customer Engagement: The theme of building powerful, lasting customer connections runs through the event's core. It's about creating "customer magic" through meaningful interactions, which is crucial for any business looking to bolster its customer base and enhance customer satisfaction.
• Inspirational Sessions: The event hosts various sessions to inspire attendees to innovate in their respective fields. The sessions are carefully curated to ensure attendees leave with actionable insights that can be applied to their business strategies.

Why Attend Salesforce Connections?

Salesforce Connections is a not-to-be-missed event for individuals and businesses keen on staying ahead in the Salesforce ecosystem's marketing and commerce.

The knowledge, networking opportunities, and the inspiration to innovate make Salesforce Connections an essential event on the Salesforce calendar.

London's Calling

• Dates : Expected in 2024
• City and Country : London, UK
• Link : London's Calling

London's Calling is a Salesforce Trailblazer Community event orchestrated by the community for the community, typically held annually in London, UK.

Established in 2016, the event's core premise is to foster a communal platform where Salesforce enthusiasts can share best practices and continue building a robust community​.

This event is Europe's largest community-led event for Salesforce professionals and aims to assemble the entire Salesforce community under one roof for a day of learning, networking, and fun​.

Purpose and Benefits

Here's why Salesforce Developers and other professionals might consider attending London's Calling:

• Diverse Learning Opportunities: Over six tracks of content are held throughout the day, with more than 40 international speakers covering a broad spectrum of topics from Salesforce administration to architecture.
• Networking: The event offers extensive networking opportunities. Attendees can interact with community leaders, MVPs, Salesforce employees, and key Independent Software Vendor (ISV) and System Integrator (SI) partners, fostering a rich environment for forming new connections and collaborations.
• Inspiring Sessions: Inspiring keynote speakers are a hallmark of London's Calling, providing attendees with fresh perspectives and motivational insights. The event also includes numerous concurrent sessions, allowing attendees to choose the topics most relevant to their professional interests and goals.
• Community Building: Being a community-led event, London's Calling embodies the "Ohana" spirit, reflecting Salesforce's family culture, inclusivity, and support. It's a platform where the community can unite, share knowledge, and support each other in their Salesforce journey.
• Fun And Engagement: Beyond the professional and learning aspects, London's Calling is designed to be a fun and engaging experience. From the iconic event T-shirt to the chance to win swag and prizes – not to mention the after-party drinks and entertainment – attendees are in for an enjoyable time.

Why Attend London's Calling?

This Salesforce Community Event is an experience that encapsulates learning, networking, community building, and fun. It's an excellent venue for Salesforce developers and other professionals within the Salesforce ecosystem to enhance their knowledge, connect with like-minded individuals, and have a good time.

Midwest Dreamin'

• Dates: July 17-19, 2024
• City and Country: Minneapolis, MN, USA
• Link: Midwest Dreamin'

Midwest Dreamin’ is a notable event within the Salesforce community that has been active since 2011. It was conceived as a ‘Super User Group’ meeting to bring together Salesforce enthusiasts from the Midwest region for a day filled with learning and networking opportunities​.

This event is community-led and organized by regional User Group leaders, embodying the cooperative spirit that Salesforce encourages among its user base​.

Over the years, it has grown and now attracts a diverse audience, including administrators, developers, and other community members from different parts of the United States.

• Community-Led Learning: Being a community-led event, Midwest Dreamin' emphasizes learning from the community. It offers various sessions covering a broad spectrum of topics relevant to administrators and developers, allowing attendees to learn from the real-world experiences of others in the Salesforce ecosystem.
• Networking: The event provides an excellent platform for networking with other Salesforce enthusiasts, community leaders, MVPs, and Salesforce employees. Attendees have the chance to build new connections and collaborations, which can be beneficial in their professional journey.
• Intimate Setting: Unlike larger events like Dreamforce, Midwest Dreamin' offers a more intimate setting. Attendees appreciate this as it allows for more personalized interactions and a chance to delve deeper into discussions and sessions.
• Community Building: The event embodies the "Ohana" spirit, reflecting Salesforce's culture of family, inclusivity, and support. It’s a platform where the community can gather, share knowledge, and support each other in their Salesforce journey.
• Fun And Engagement: Beyond the professional and learning aspects, Midwest Dreamin' is designed to be a fun and engaging experience. It often includes enjoyable activities and opportunities to relax and socialize with fellow attendees.

Why Attend Midwest Dreamin'?

Salesforce administrators and developers looking for a more personal, community-driven event will get the best value from Midwest Dreamin'. It offers a plethora of learning opportunities for seasoned Salesforce users and MVPs.

The event is also a great place to network with other Salesforce enthusiasts and to get a sense of the broader community. Past attendees' testimonials and the event's longevity underscore its value and impact within the Salesforce community.

WITness Success

• Dates: August 2-3, 2024
• City and Country: Louisville, KY, USA
• Link: WITness Success

A lauded event within the Salesforce community, WITness Success is specifically tailored for Women in Tech (WIT). Its core mission is empowering, supporting, and investing in Salesforce Women in Tech, nurturing them to become role models and mentor others in the community.

This two-day event creates a learning, networking, and growing environment, propelling attendees to excel in their Salesforce careers.

• Empowerment And Support: WITness Success is a fertile ground for women in tech within the Salesforce ecosystem to receive empowerment and support. The event underscores the importance of nurturing women to excel in tech roles and provides the necessary resources and mentorship to help attendees thrive​.
• Learning and Growth: With many sessions focused on diverse topics, attendees can learn from seasoned professionals, gain new skills, and grow in their Salesforce careers. This particularly benefits individuals seeking to advance their technical knowledge and professional standings.
• Networking: The event affords attendees extensive networking opportunities. They interact with other women in tech, share experiences, and build meaningful connections that could benefit their professional journey.
• Community Building: Being a part of WITness Success means being a part of a larger community of women in tech within the Salesforce ecosystem. This event fosters a sense of community and provides a platform for attendees to contribute to the collective growth and development of women in the tech space.
• Mentorship: The chance to receive mentorship and become mentors to others is a unique feature of WITness Success. Attendees can learn from and interact with role models in the industry, which is pivotal for personal and professional development.

Why Attend WITness Success?

WITness Success is not just an event; it's a movement aimed at promoting inclusivity and success for women in tech within the Salesforce ecosystem. The emphasis on learning, networking, and mentorship makes it a valuable experience for attendees.

CzechDreamin’

• Dates: May 17, 2024
• City and Country: Prague, Czech Republic
• Link: CzechDreamin'

CzechDreamin' is a technical conference about Salesforce and is known as the first Salesforce conference organized by the Salesforce community in the Czech Republic​.

The conference has been running for several years, with its inaugural event noted in 2019. It's a full-day event filled with presentations tailored for admins, developers, consultants, or marketers within the Salesforce ecosystem.

The conference aims to equip attendees with new knowledge through various sessions, and although it's not particularly designed for top executives like CEOs, CIOs & CTOs might find value in it as well.

• Technical Knowledge Infusion: The event includes technical sessions to infuse new knowledge among attendees. With a broad range of topics covered, attendees can choose sessions that resonate with their professional interests and roles within the Salesforce ecosystem.
• Networking: Being a community-driven event, CzechDreamin' provides a platform for attendees to network with other Salesforce professionals from all over the world. The event's environment fosters interaction and exchanging ideas, which can benefit professional growth.
• Community Building: CzechDreamin' is more than just a conference; it's a community-building event. The collective learning and knowledge sharing during the event fosters a sense of community among Salesforce professionals in the Czech Republic and beyond.
• Global Participation: The event has seen participation from Salesforce professionals globally, not just from the Czech Republic. This global participation enhances the diversity of experiences and knowledge shared during the event, making it a rich learning environment.

Why Attend CzechDreamin'?

CzechDreamin' is an excellent platform for Salesforce professionals looking to broaden their technical knowledge, network with other professionals, and be part of a growing community. The diverse topics covered in various sessions provide attendees with a well-rounded learning experience.

Additionally, interacting with Salesforce professionals from around the world adds a unique value to the CzechDreamin' experience. The testimonials from past attendees and the continuous growth of the event underscore its value and impact within the Salesforce community.

Tahoe Dreamin'

• Dates: July 20th - 21st, 2024
• City and Country: South Lake Tahoe, on the border of California and Nevada, USA
• Link: Tahoe Dreamin' Official Website

Tahoe Dreamin' is a notable event in the Salesforce community, designed to bring together Salesforce professionals, Trailblazers, and thought leaders in a unique setting.

This annual community-led event is organized by a dedicated team of volunteers passionate about creating an atmosphere of learning, growth, and community.

Primarily, the event caters to Trailblazers from the Western United States, but it extends a warm welcome to attendees from across the nation and around the globe, reflecting the global reach of the Salesforce Ohana​ community concept.

• Community Building And Networking: Tahoe Dreamin' embodies the Salesforce Ohana spirit by fostering a strong sense of community among attendees. It provides ample networking opportunities, allowing participants to connect with like-minded individuals, share knowledge, and engage with inspiring session leaders and keynote speakers.
• Educational Opportunities: With a plethora of sessions and workshops, attendees have the chance to develop their skills, learn from experts, and explore the latest Salesforce solutions and tools.
• Inspirational Environment: Hosted in the breathtaking Lake Tahoe area, the event aims to spark creativity and innovation among attendees. The natural beauty of the surroundings offers a serene backdrop and promotes relaxation and inspiration, enhancing the learning experience.
• Global Outreach: Although it's a regional event, Tahoe Dreamin' has a global appeal as it hosts Salesforce Trailblazers from all over the world, showcasing the widespread influence of the Salesforce community.
• Volunteer-Led Initiative: The event's organization by a team of passionate volunteers adds a personal touch, ensuring a unique and engaging experience tailored to the needs and interests of the attendees.

Why Attend Tahoe Dreamin'?

The warm and welcoming atmosphere of Tahoe Dreamin' will provide a fertile ground for developing your skills, forming lasting connections, and immersing yourself in the Salesforce community.

The unique setting of Lake Tahoe further enriches the experience, offering a chance to step away from the usual conference environment, promoting open discussions and enhancing creativity.

Salesforce World Tour

• Dates: Various dates (e.g., Minneapolis on November 1, 2023, and Philadelphia on November 2, 2023).
• City and Country: Various cities worldwide.
• Link: Salesforce World Tour Official Page

The Salesforce World Tour is an impressive global roadshow. Its vision is to bring some of the value-adding content from Dreamforce to as many countries as possible. Every year, it covers numerous locations in Europe, Asia and America.

Salesforce World Tour events (sometimes called the “Salesforce Dreamtour”) can give you a taste of the famous Salesforce community and Ohana Community spirit. It’s a mini Dreamforce without the travel to San Francisco and relevant to all Salesforce business users.

The Salesforce World Tour was initiated in 2014 in New York City to extend Salesforce's ecosystem to different regions around the globe. It's an opportunity for the global Salesforce community to learn, network, and engage with the platform's latest features and innovations.

Salesforce World Tour has evolved over the years, and as of 2021, it's rebranded as the "Success Anywhere World Tour." This rebranding responded to the global shift towards remote working and digital transformation.

The Success Anywhere World Tour is a live original series broadcasted with an in-person studio audience from various surprise locations. The series is hosted by Salesforce's Chair and CEO, Marc Benioff, along with special guest speakers.

Discussions revolve around topics like the future of work, sharing inspiring digital transformation stories, and highlighting Salesforce's Customer 360 innovations. These innovations include Sales Cloud and Vaccine Cloud, all aimed at aiding success in the digital, remote working era.

• Learning And Innovation: The event is a platform to learn about the latest innovations and features within the Salesforce ecosystem, providing a chance to get hands-on with the new tools and technologies.
• Networking Opportunities: Attendees have the opportunity to network with other Salesforce users, partners, and professionals, which could lead to potential collaborations and partnerships.
• Motivational and Inspirational Sessions: The event features motivational keynotes and inspirational speakers that could provide new perspectives and insights to help drive personal and professional growth.
• Community Building: The Salesforce World Tour builds and nurtures the Salesforce community. It brings customers, partners, and Salesforce professionals together, allowing them to learn from and inspire each other, reinforcing the spirit of family, inclusivity, and support.
• Fun and Engagement: The event is designed to be enjoyable and engaging, with an atmosphere that encourages learning in a fun, interactive manner.

Why Attend The Salesforce World Tour?

Attending the Salesforce World Tour is a great way to stay updated with the latest Salesforce innovations, network with other professionals, and gain new insights to drive your business forward.

Whether you're a developer, a Salesforce partner, or a user looking to maximize your use of the platform, the Salesforce World Tour offers a wealth of opportunities to learn, connect, and grow. Registration is free.

Salesforce Basecamp

• Various (Specific dates for 2024 not available)
• City, Country: Various locations globally
• Link: Salesforce Basecamp Official Page

Salesforce Basecamp events are designed to provide Salesforce users with the knowledge and tools to build deeper, more meaningful relationships with their customers. These events are tailored to showcase innovative approaches and cutting-edge technologies available on the Salesforce platform.

Salesforce Basecamps are (mostly) European educational one-day events. At Basecamp, Salesforce users gather to hear more about the innovations and new features of their Salesforce solution.

Basecamp events are smaller in size and duration. They’re usually content-rich, free to attend, and definitely worth attending for anyone using Salesforce in an organization.

Attendees discover new ways to foster growth through the Intelligent Customer Success Platform for professionals. These events also serve as a platform to experience firsthand how the latest technologies are helping Salesforce customers work smarter and faster.

The agenda typically includes a mixture of inspiring keynotes, networking opportunities, and breakout sessions where attendees can learn how to create powerful, individual customer engagements that build trust and loyalty.

Whether you're in sales, customer service, or marketing, Salesforce Basecamp has something to offer. Each event tends to have a regional focus, which is why it's held in various locations globally.

For instance, at a past Basecamp event in Lausanne, Switzerland, the line-up of inspiring speakers focused on the wave of innovative technologies marking the Fourth Industrial Revolution. They highlighted how these developments fundamentally change society, the economy, and our daily lives.

• Educational Opportunities: Salesforce Basecamp is rich in educational content, providing insights into how businesses can leverage the Salesforce platform to foster customer loyalty and drive growth.
• Networking: These events offer ample networking opportunities allowing attendees to connect with other Salesforce users, partners, and experts in the ecosystem.
• Technological Advancements: Attendees experience the latest technological advancements that are helping Salesforce customers work smarter and faster. They also gain valuable insights into the innovative ways in which Salesforce contributes to international technology advances, especially in terms of customer relationship management.
• Regional Focus: Given their global spread, Salesforce Basecamp events often have a regional focus, allowing attendees to gain insights and network with local Salesforce communities and experts.

Why Attend Salesforce Basecamp Events?

Salesforce Basecamp is a suitable platform for anyone looking to explore the Salesforce ecosystem's latest offerings, learn from experts, and network with other professionals within the community.

It's particularly beneficial for those in the sales, customer service, or marketing sectors as it provides practical insights and examples of maximizing the Salesforce platform to meet and exceed business objectives.

Salesforce Developer Events

• Dates: Various throughout the year
• City and Country: Multiple locations globally
• Link: Salesforce Developer Events

Salesforce Developer Events are curated to offer a rich learning and networking platform for developers engaged with Salesforce technologies.

These events span across global locations throughout the year, providing plenty of opportunities for developers to engage, learn, and grow. Whether you're a novice or an experienced Salesforce developer, these events are designed to cater to a broad spectrum of needs.

• Skill Enhancement: Attending a Salesforce Developer conference is a platform for developers to enhance their skills, learn about new features, and discover best practices in Salesforce development. They offer a blend of hands-on workshops, informative sessions, and presentations delivered by seasoned professionals.
• Networking: These events offer a rich networking platform where developers can interact with Salesforce experts, other developers, and industry professionals. It's an opportunity to build connections valuable for career growth and collaboration.
• Innovation Exposure: Developers get exposure to innovative solutions and technologies within the Salesforce ecosystem by attending these events. It's a chance to explore new ideas and solutions that can be beneficial in solving real-world challenges.
• Community Engagement: Being part of these events allows developers to engage with the vibrant Salesforce community. It fosters a sense of belonging and provides a platform for developers to share knowledge and experiences.
• Career Advancement: Engaging in these events can also open doors for career advancement. It's a platform to learn, network, and showcase one's skills to potential employers or clients.

Why Attend Salesforce Developer Events?

Salesforce Developer Events are a cornerstone for anyone looking to deepen their understanding and expertise in Salesforce technologies. They provide a conducive environment for learning, networking, and engaging with the broader Salesforce community.

The exposure to new ideas and technologies can be a catalyst for innovation and problem-solving at your organization.

Local Community Events And Meetups

• Dates: Various
• City and Country: Various locations globally
• Link: Trailblazer Community Groups

The Local Community Events intend to foster a community of learning, sharing, and networking among Salesforce professionals, partners, and enthusiasts in major cities everywhere.

These events can be hosted by Salesforce professionals, partner companies, or even Salesforce itself, providing a platform for the community to connect, network, share ideas, and learn from veterans in the ecosystem.

It's all about enabling like-minded professionals to meet up and share knowledge, ideas, and best practices on how to get the most out of Salesforce. These events offer a chance to build relationships with local individuals within the ecosystem, whether you're looking to discuss specific Salesforce products, configuring for user needs, developing on APEX, or simply looking to network and build new connections.

• Learning and Sharing: These community-organized events are an opportunity for attendees to learn from experienced Salesforce professionals and share their experiences. They can also get insights on various Salesforce products and features.
• Networking: These events provide ample networking opportunities. Attendees can connect with other Salesforce users, developers, and partners, which could lead to potential collaborations and partnerships.
• Community Engagement: Being part of a community event allows attendees to engage with the local Salesforce community, understand the challenges faced by others, and discover new solutions.
• Visibility: For professionals, these events offer a platform to showcase their Salesforce product expertise, interact with potential clients or employers, and enhance their visibility within the Salesforce community.

Why Attend Local Community Events And Meetups?

Local Community Events and Meetups are crucial for anyone looking to deepen their understanding of Salesforce, expand their network, and stay updated on the latest trends and best practices within the Salesforce ecosystem.

Whether you're a developer, a Salesforce partner, or a user looking to maximize your platform use, a community group can provide many opportunities to learn, connect, and grow.

Besides the other local events we looked at (London's Calling, Midwest Dreamin', WITness Success, CzechDreamin', and Tahoe Dreamin'), there are other Local Community Salesforce Events you can attend across the globe:

• Cactusforce (January 26, USA)
• Japan Dreamin' (January 27, Japan)
• Cairo Dreamin' (February 3, Egypt)
• Albanian Dreamin' (April 27, Albania)
• Texas Dreamin' (May 30-31, USA)
• Buckeye Dreamin' (June 19-21, USA)
• CenCal Dreamin' (TBC, USA)
• WIT Dreamin' (TBC, India)
• North Africa Dreamin' (TBC, Morocco)
• Florida Dreamin' (TBC, USA)
• MarDreamin' (TBC, Virtual)
• Nonprofit Dreamin' (TBC, USA)
• Pakistan Dreamin' (TBC, Pakistan)
• Higher Ed Dreamin' (TBC, Virtual)
• French Touch Dreamin' (TBC, France)
• DREAMin' Kosovo (TBC, Kosovo)
• Link: Salesforce Hackathon Events

Salesforce Hackathons are competitive, exciting events that unite developers, designers, and entrepreneurs to create innovative solutions within a limited timeframe. These events are integral to the Salesforce community, promoting innovation, collaboration, and technical prowess.

At Hackathons, participants are challenged to leverage Salesforce technologies to solve real-world problems.

They are given a theme or a set of challenges and are tasked with creating viable solutions using Salesforce platforms and tools. The competitive yet collaborative Hackathon environment pushes participants to think creatively, work efficiently as a team, and deliver innovative solutions under pressure.

• Skill Development: Hackathons are a great way to hone technical skills, learn about new Salesforce features and technologies, and apply them in a practical scenario.
• Networking: These events provide a platform for participants to connect with other Salesforce professionals, share ideas, and even form teams to work on future projects.
• Innovation: By working on real-world challenges, participants are encouraged to think outside the box and develop innovative solutions that can be applied in real business scenarios.
• Recognition And Prizes: Winning teams or individuals often receive recognition within the Salesforce community, along with prizes that may include cash awards, job offers, or other incentives.
• Learning From Experts: Hackathons often feature expert mentors who provide guidance and insights, helping participants overcome challenges and refine their solutions.

Why Attend Hackathons?

Salesforce Hackathons are a valuable experience for anyone looking to push their technical skills to the limit, network with other Salesforce developers, and contribute to innovative solutions within the Salesforce ecosystem.

They provide a platform for learning, collaboration, and competition that can lead to personal and professional growth.

Whether you're a seasoned developer or a newbie to the Salesforce platform, participating in a Hackathon can provide a unique and enriching experience, opening doors to new opportunities and connections within the Salesforce community.

Winter And Summer Release Webinars

• Dates: Various (Typically held in January and July)
• City, Country: Online
• Link: Salesforce Release Webinars

Salesforce Winter and Summer Release Webinars are key events where Salesforce introduces its latest features and updates to its user community. These webinars are part of Salesforce's three annual releases – Spring, Summer, and Winter. They offer Salesforce professionals, developers, and enthusiasts the opportunity to learn about the Salesforce platform updates.

The webinars are typically led by Salesforce experts who deep-dive into new features and tools. They demonstrate how these updates can be leveraged to improve business processes, enhance customer engagement, and drive success.

The webinars also often feature Q&A sessions where attendees can get answers to their questions regarding the new updates.

• Learning New Features: Stay updated with the latest Salesforce features and learn how to leverage them to optimize your business processes.
• Expert Guidance: Gain insights from Salesforce experts who provide detailed explanations and demonstrations of the new features.
• Interactive Learning: Engage in Q&A sessions to get clarifications and deeper understanding of the new updates.
• Early Adoption: Learn about the new features early, enabling you to adopt them in your organization promptly.

Why Attend Winter And Summer Release Webinars?

Staying updated with the latest features and innovations is crucial for maximizing the value you get from the Salesforce platform. If you can't attend any of the annual conferences, the Winter and Summer Release Webinars are an excellent resource for directly learning about the latest updates from Salesforce experts.

Developers looking to leverage the newest tools or Salesforce admins wanting to keep their organization's Salesforce instances up-to-date will find these webinars valuable. Besides learning, they provide a platform for interacting with experts and other Salesforce professionals, enriching your understanding and knowledge of the Salesforce ecosystem.

Attending Conferences To Grow In Your Industry Knowledge

The Salesforce ecosystem offers a rich variety of events catering to different interests and experience levels within the tech industry.

From global gatherings like Dreamforce to local community-led Salesforce conferences, there are many avenues for learning, networking, and growing professionally. These events, whether held in-person, virtually, or in a hybrid event format, serve as platforms where you can share insights, learn about the latest innovations, and connect with fellow professionals.

The diverse types of events ensure that whether you're a seasoned developer, a marketing professional, or someone new to Salesforce, there's a place for you to engage with others on a similar digital growth journey.

The valuable sessions offered across these events provide insights into leveraging Salesforce for business success, enhancing customer engagement, and staying updated with the evolving tech landscape.

So, whether it’s a local meetup, a hackathon, a community-led conference, or one of the major global events organized by Salesforce, each presents a unique opportunity to learn, share, and grow.

About the author

Beate Thomsen, Co-founder & Product Design

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Top Salesforce events to attend: 2024 calendar

As we step into 2024, the world of Salesforce is already buzzing with exciting upcoming Salesforce events. If you've been to any of the Salesforce events before, you know how fun and rewarding they are!

• 11 mins read

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We've had a great run in the previous year, and things are set to get even better. If you're into Salesforce tech , you know how crucial it is to keep up with the latest trends. That's where Salesforce events come in. In this guide, I'll give you my list of top virtual and in-person Salesforce events of 2024.

Forget boring classroom lectures – these events are all about hands-on experiences, cool networking people, and picking up skills that can make a difference in your Salesforce-led career. Ready to jump in? Let's go!

Top Salesforce events of 2024

Salesforce live.

Salesforce Live is a series of virtual events offered throughout the year, catering to customers, partners, employees, and communities globally. The events cover diverse themes, from new and strategic insights to product-specific presentations.

Salesforce Live events were originally initiated as a response to the travel restrictions imposed by the COVID-19 pandemic, but they have continued to date. The recordings of these events are also available on demand .

• Dates: Various throughout the year (Specific dates depend on the region)
• Venue: Virtual
• Event link: Salesforce Live .

Why attend Salesforce Live?

You don't need to spend money on traveling and hotels to attend Salesforce Live events. These are pocket-friendly and accessible to your couch! By attending these events, you can:

• Access valuable content and interactions in a safe, virtual format.
• Stay updated on new Salesforce insights and real-world implementations.
• Network with professionals facing similar challenges, gaining insights and potential solutions.
• Get tailored sessions for different regions, roles, and industries, allowing participants to choose sessions aligning with their interests and professional needs.

Dreamforce 2024

Dreamforce needs no introduction. Initiated back in 2003, Dreamforce stands as Salesforce's annual flagship conference, offering a platform for global community connection, idea sharing, and innovation. With up to 170K participants, it is one of the largest tech conferences globally, focusing on customer success stories.

The event showcases Salesforce's technological breakthroughs and new features and fosters community through networking opportunities and an expansive expo. More than business discussions, Dreamforce offers Dreamfest, an epic concert featuring top-tier artists.

• Dates: 17-19 September 2024
• Venue: San Francisco, CA, USA
• Event link: Dreamforce'24
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Dreamforce, being the event it is, tends to be pricy. In 2023, tickets began at $1,499 and increased to $1,899 after the early bird phase. However, you can also attend Dreamforce online through Salesforce+ .

Highlights from the event include:

• 40K in-person attendees and 200K online registrants
• Twenty-five square feet of booth space for partner activities
• Over a thousand sessions, including keynotes and breakouts
• The event spanned three days from September 12-14 2023.

Why attend Dreamforce?

As it is one of the largest tech conferences in the world, you don't need a specific reason to attend. Yet, here are some reasons why:

• Gain insights into the latest Salesforce solutions and technological breakthroughs.
• Network with the most prominent industry leaders, partners, MVPs, and fellow professionals.
• Explore the expo for certified partners specializing in Salesforce integration and development.
• Engage in hands-on learning at the Dreamforce Trailhead area and enjoy networking parties like Dreamfest with renowned artists.

TrailblazerDX 2024

TrailblazerDX is an anticipated Salesforce event focusing on the latest advancements in Salesforce technologies, including CRM, cloud computing, and data science. With over 200 tech sessions and insights from over 400 experts in Salesforce, MuleSoft, Slack, and Tableau, it's a deep dive into CRM, cloud computing, and data science.

The event adopts a dual format, allowing both in-person and virtual participation. Whether you're a pro or just getting started, TrailblazerDX is the go-to for boosting your Salesforce skills and expanding your network.

• Dates: 6-7 March 2024
• Venue: San Francisco, USA and Salesforce+ (In-person and virtual)
• Event link: TrailblazerDX official page .

Why attend TrailblazerDX?

• You get to dive deeper into the Salesforce ecosystem, enhancing organizational efficiencies.
• You can learn from the best, participate in hands-on workshops, and enjoy additional elements like music concerts for a fun experience.

Salesforce Connections

Salesforce Connections is an annual event with a customer-centric approach focusing on marketing and commerce. Recognized for its comprehensive blend of industry knowledge, networking opportunities, and innovative inspiration, Salesforce Connections is an indispensable occasion for individuals and businesses seeking to maintain a competitive edge in the Salesforce ecosystem.

• Dates: The expected date is June 2024 (based on previous events held in June 2023)
• Venue: Chicago, IL, USA (based on the 2023 event)
• Event link: Salesforce Connections

Why attend Salesforce Connections?

• The event is essential for those interested in customer-first innovation and marketing professionals.
• Salesforce Connections provides a deep dive into the latest trends in digital marketing, offering valuable insights to keep you ahead of the competition.
• Gain inspiration and ideas for customer-first innovation, enabling you to refine and elevate your marketing strategies within the Salesforce ecosystem.

Top Salesforce community events of 2024

London's calling.

London's Calling is Europe's largest community-led Salesforce event, held annually in London, UK. Established in 2016, it gathers Salesforce professionals, Developers, and Trailblazers to share best practices and build a robust community.

This Salesforce Trailblazer Community event offers a unique blend of learning, networking, and fun, creating an enriching experience for attendees. With a focus on community building, London's Calling provides a platform for individuals to enhance their Salesforce knowledge, connect with like-minded professionals, and stay updated on the latest trends within the ecosystem.

• Dates: 19 July 2024
• Venue: London, UK
• Event link: London's Calling .

Why attend London's Calling?

• Connect with like-minded individuals, industry experts, and Salesforce enthusiasts to expand your professional network.
• Experience the Salesforce community's vibrant and collaborative spirit, fostering camaraderie and enthusiasm in a unique event setting.
• Gain insights from community-led sessions, sharing best practices and real-world experiences.

Midwest Dreamin'

Midwest Dreamin' is a community-led Salesforce event in Minneapolis, MN, USA. Originating as a 'Super User Group' meeting in 2011, it has grown into a notable gathering for Salesforce Administrators, Developers, and community members from across the United States.

This event offers a unique, personal, and community-driven experience, focusing on learning opportunities and networking with other Salesforce enthusiasts. With a history of positive testimonials and a commitment to the cooperative spirit encouraged by Salesforce, Midwest Dreamin' remains a valuable platform for professionals to deepen their Salesforce knowledge.

• Dates: July 17-19 2024
• Venue: Minneapolis, MN, USA
• Event link: Midwest Dreamin' .

Why attend Midwest Dreamin'?

• Midwest Dreamin' provides a unique, community-driven setting for tailored learning experiences catering to Salesforce Administrators and Developers.
• With a diverse audience, including seasoned users and MVPs, you can network with a broad community.

WITness Success

WITness Success is a transformative Salesforce event held in Louisville, KY, USA. Tailored exclusively for Women in Tech (WIT), the two-day event focuses on empowering, supporting, and investing in women within the Salesforce ecosystem.

Beyond being an educational experience, WITness Success catalyzes women to excel in their Salesforce careers, fostering mentorship and community building. With a commitment to inclusivity and success, this event stands as an influential movement within the tech industry, advocating for gender diversity and equality.

• Dates: August 2-3 2024
• Venue: Louisville, KY, USA
• Event link: WITness Success .

Why attend WITness Success?

• Join a diverse community of women in tech, sharing experiences and mentorship and fostering a supportive environment that transcends the event, promoting lasting connections.
• Gain the tools and inspiration needed to excel in your Salesforce career, with a focus on skill development, leadership, and navigating the tech industry.

CzechDreamin'

CzechDreamin' is the first Salesforce conference organized by the Salesforce community in the Czech Republic. This annual full-day event, established in 2019, attracts Administrators, Developers, and Consultants within the Salesforce ecosystem.

CzechDreamin' provides a platform for Salesforce professionals to broaden their technical knowledge and network with others in the growing community. Attendees can expect diverse sessions tailored to their roles, offering a well-rounded learning experience.

• Dates: May 17 2024
• Venue: Prague, Czech Republic
• Event link: CzechDreamin' .

Why attend CzechDreamin'?

• You can connect with Salesforce professionals worldwide, fostering collaborations, sharing experiences, and building relationships.
• The event's diverse session topics cater to various roles, offering valuable takeaways for attendees with different Salesforce-related responsibilities.

Tahoe Dreamin'

Tahoe Dreamin' is an annual Salesforce community-led event held in South Lake Tahoe, bordering California and Nevada. Focused on learning, growth, and community engagement, the event provides a break from traditional conference environments.

Attendees can develop skills, form lasting connections, and immerse themselves in the Salesforce community against the picturesque backdrop of Lake Tahoe. Tahoe Dreamin' stands out for its emphasis on open discussions, creativity, and fostering a sense of belonging within the expansive Salesforce Ohana.

• Dates: July 25-26 2024
• Venue: South Lake Tahoe, border of California and Nevada, USA
• Event link: Tahoe Dreamin' .

Why attend Tahoe Dreamin'?

• The event provides a platform for professionals to form lasting connections in an intimate setting, promoting meaningful interactions.
• Attendees can enhance their skills in a warm and welcoming atmosphere, with a focus on hands-on learning and growth.
• Set against the backdrop of Lake Tahoe, the event's scenic location adds an extra layer of inspiration, encouraging creativity and collaboration.

Other top 2024 Salesforce events

Salesforce world tour.

• About the event: Salesforce World Tour is a global roadshow bringing Dreamforce's value-adding content to various countries. Also known as the "Success Anywhere World Tour," it covers numerous locations in Europe, Asia, and America.
• Hosted by Marc Benioff, these events discuss the future of work, digital transformation, and Salesforce innovations.
• Venue and time: Various cities worldwide with surprise locations for the Success Anywhere World Tour series.

Salesforce Basecamp

• About the event: Salesforce Basecamp events are educational one-day events showcasing innovative approaches and cutting-edge technologies on the Salesforce platform.
• Smaller, content-rich, and free to attend, Basecamps focuses on the intelligent customer success platform.
• Venue and time: Various locations globally – specific dates for 2024 are not yet available.

Salesforce Developer events

• About the event: Salesforce Developer events offer a rich learning and networking platform for Developers engaged with Salesforce technologies. These events cater to a broad spectrum of Developer needs globally throughout the year.
• Venue and time: Multiple locations globally with various dates throughout the year.

Local community events and meetups

• About the event: Local community events and meetups foster a community of learning, sharing, and networking among Salesforce professionals globally.
• These events, hosted by professionals, partner companies, or Salesforce itself, enable like-minded individuals to connect, network, and share knowledge.
• Venue and time: Various locations globally, with events held at different times.

Salesforce Winter and Summer Release webinars

• About the event: Salesforce Winter and Summer Release webinars introduce the latest features and updates to the user community. These online events, led by Salesforce experts, offer insights into leveraging new tools, enhancing business processes, and driving success.
• Venue and time: Online, typically held in January and July.

Tips to plan your travels for Salesforce events

Effective budgeting for travel and accommodation is crucial when preparing for any in-person Salesforce event. Here are a few tips I personally follow to make the most of my resources when traveling:

Tips for finding cost-effective accommodations

As the event date approaches, hotel prices near the venue tend to skyrocket. Hence, consider exploring alternative lodging options, such as Airbnb, backpacker hostels, or dormitories slightly away from the event location. 

These alternatives often offer more budget-friendly choices without compromising comfort. Be sure to factor in transportation costs, but the overall savings can significantly contribute to your travel budget.

Strategies for securing affordable flights

Planning ahead is the key to obtaining affordable flight tickets. Use various online tools and apps to set up price drop alerts. These alerts can notify you when flight prices decrease, enabling you to make a timely and cost-effective booking.

Additionally, consider booking through reputable travel agents rather than direct online platforms. Airlines often contract with agents, providing them access to discounted rates ranging from 10% to 24%. This collaboration can result in substantial savings on your airfare.

Overview of event schedules

Familiarize yourself with the event schedule in advance. Most Salesforce events feature a detailed agenda highlighting keynote speakers, breakout sessions, and networking opportunities.

Take note of sessions relevant to your interests or professional development goals. Prioritize critical activities and strategically select sessions that align with your objectives. A clear understanding of the event schedule allows you to make informed decisions and optimize your participation.

Planning downtime for networking and exploration

While attending sessions is essential, remember to allocate time for networking and exploration. Attending events is 50% learning and 50% networking.

Hence, schedule breaks between sessions to engage with fellow attendees, speakers, and exhibitors. Networking is a valuable aspect of these events, providing opportunities to forge professional connections and gain insights.

Additionally, explore the event venue and nearby areas during downtime. Familiarize yourself with the surroundings, discover local attractions, and make the most of your visit beyond the event itself.

Tips for networking at Salesforce events

As I've mentioned above, attending events is half networking. Here are a few strategic tips for effective networking before and during the event:

Salesforce event apps and online communities

Most events provide dedicated apps and websites facilitating networking, allowing attendees to create profiles, connect with peers, and schedule one-on-one meetings.

Engage in discussions within online communities to introduce yourself, share insights, and establish connections before the event. This proactive approach ensures you enter the venue already connected with like-minded professionals.

Social media platforms for connecting with attendees

Extend your networking efforts to social media platforms like LinkedIn, X, and Instagram. Many Salesforce events have dedicated hashtags that participants use to share updates and connect.

Follow event-related conversations, engage with posts, and reach out to fellow attendees. Establishing an online presence creates a virtual network seamlessly transitioning into face-to-face interactions during the event.

Engaging with speakers and presenters

Actively engage with speakers and presenters during sessions. Feel free to ask thoughtful questions or provide insights related to the discussion. After the session, approach speakers to express your appreciation or seek further clarification.

This personalized interaction not only strengthens your professional network but also demonstrates your active involvement in the Salesforce community.

Participating in Q&A sessions

Q&A sessions are golden networking opportunities. Prepare relevant questions in advance and actively participate in Q&A segments after sessions and workshops.

Engaging with speakers and fellow attendees during these sessions showcases your expertise and opens avenues for meaningful conversations. Take advantage of these moments to exchange business cards or contact information, fostering connections beyond the event.

Attending Salesforce events in 2024?

Gearing up for 2024 Salesforce events demands an intelligent approach. Careful budgeting for travel, coupled with smart accommodation choices, sets the stage for a seamless experience. Next, crafting a detailed itinerary ensures you maximize each event's offerings.

Don't underestimate the power of networking – whether through event apps, online communities, or face-to-face interactions during sessions and workshops. Ideally, your approach to Salesforce events should be networking first.

As we anticipate the top Salesforce gatherings this year, approach each opportunity purposefully. Catch every opportunity to learn, connect, and contribute, making these events not just milestones but transformative moments in your professional journey.

Sushrut is a skilled Salesforce Developer, Technical Writer, and Entrepreneur. His expertise includes front-end dev, Web3, and DevRel. He leverages technology to craft exceptional digital experiences.

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Salesforce World Tour

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The Salesforce World Tour was first launched in 2014 in New York City, driven by a desire to bring the power of Salesforce’s ecosystem to various regions worldwide. This global initiative was designed to create an opportunity for Salesforce users, partners, customers, and the surrounding community to come together, share ideas, and learn from one another, all while staying up-to-date with the latest advancements in the Salesforce platform.

Since its inception, the Salesforce World Tour has evolved into a premier event series, attracting thousands of participants and vendors and showcasing innovative solutions that transform businesses across the globe.

Over the years, the Salesforce World Tour has expanded its reach, connecting with diverse Salesforce, Slack, MuleSoft, Tableau and countless other Salesforce app customers, leaders, and innovators. These events have served as a knowledge-sharing platform, enabling participants to learn from one another’s experiences and explore new ways to drive business success.

2020—when the global pandemic forced a shift towards virtual events—marked a significant milestone in the Salesforce World Tour’s evolution. This transition allowed Salesforce to reimagine the event experience, ultimately leading to the creation of Salesforce+, the streaming service that now delivers the Salesforce World Tour events live to a global audience.

As the Salesforce World Tour continues to grow and evolve, it remains steadfast in its mission to empower Trailblazers across the globe. It helps businesses stay ahead of the curve and seize new opportunities in an increasingly connected world by providing a platform for networking, learning, and innovation.

What is Salesforce World Tour?

The Salesforce World Tour is a global event series that brings together the vibrant Salesforce community, including customers, partners, employees, and Trailblazers, to engage in a day of learning, networking, and innovation. It showcases trailblazing customer success stories, offers transformative learning experiences, and fosters inspiring conversations around today’s business challenges.

The Salesforce World Tour’s target audience encompasses professionals from various industries, roles, and levels of expertise—Salesforce users, administrators, developers, consultants, business leaders, and anyone interested in discovering the full potential of the Salesforce platform. It is especially valuable for those looking to leverage the power of Salesforce to drive digital transformation and business growth in the new work-from-anywhere world.

The Salesforce World Tour adopts a dynamic format that caters to diverse learning preferences and objectives. Attendees can expect a combination of thought-provoking keynotes delivered by industry experts, interactive workshops led by Salesforce professionals, and panel discussions featuring trailblazing customers.

These sessions cover a wide range of topics, such as CRM best practices, data-driven decision-making, AI-powered innovation, and customer-centric strategies, providing attendees with the tools and insights needed to excel in their respective fields.

In addition to the educational components, the Salesforce World Tour offers ample networking opportunities, enabling attendees to connect with like-minded professionals, share experiences, and form valuable relationships. It also features product and technology vendors, which provide real-world applications for the Salesforce platform and equip attendees with the resources needed to stay competitive in rapidly changing markets.

When and where is Salesforce World Tour?

Salesforce World Tour 2023 is taking place in six major cities around the world, offering attendees an opportunity to engage with the Salesforce community in their region.

Here is the schedule for each of the events:

• World Tour Sydney: March 1, 2023, Sydney’s Darling Harbour.
• World Tour Washington, D.C.: April 19, 2023, Walter E. Washington Convention Center
• World Tour NYC: May 4, 2023, Javits Center.
• World Tour Paris: May 16, 2023, Paris Expo Porte de Versailles.
• World Tour London: June 29, 2023, location TBD.
• World Tour Tokyo: November 28-29, 2023, location TBD

Most events will take place between 9:00 AM and 5:00 PM in their respective time zones. Each event will showcase a unique combination of local and global perspectives, celebrating the rich diversity of the Salesforce community.

Participants can expect a day filled with inspiring keynotes, interactive workshops, and networking opportunities designed to help them navigate the rapidly changing business landscape and drive success in the new work-from-anywhere world.

All events will also be broadcast live on Salesforce+.

See the Events Overview page of the Salesforce website for more information.

Who goes to Salesforce World Tour?

The Salesforce World Tour attracts a diverse audience from various industries, backgrounds, and roles. Some of the most common attendee profiles include:

Salesforce Users and Administrators

Salesforce users and administrators form a significant portion of the event’s attendees. These individuals manage Salesforce solutions within their organizations and are interested in deepening their understanding of the platform’s capabilities. By attending the Salesforce World Tour, they can learn best practices, discover new features, and gain valuable insights to optimize their Salesforce implementations.

Business Leaders and Decision-Makers

Business leaders and decision-makers, including C-level executives, directors, and managers, attend the Salesforce World Tour to explore how the platform can drive growth and digital transformation for their organizations.

They participate in the event to learn about the latest industry trends, customer success stories, and innovations in the Salesforce ecosystem.

They use this knowledge to make forward-thinking decisions about their organization’s CRM strategy and investments.

Salesforce Developers and Consultants

Salesforce developers and consultants create custom solutions, integrations, and applications using the Salesforce platform. They attend the Salesforce World Tour to stay updated on the latest platform enhancements, connect with other developers, and learn about best practices in development and consulting.

The event allows them to enhance their technical skills and broaden their professional network. They can also use the event as a prospecting opportunity to find new clients.

Trailblazers

Salesforce Trailblazers are passionate community members who use the platform to help their organizations succeed.

They attend Salesforce World Tour events to network with other trailblazers, learn new techniques and strategies for using the platform, and get inspired by success stories from other users.

Leaders from companies that use Salesforce can also learn new ways to leverage the platform and incorporate it into their workflow and data management strategies.

Salesforce Partners and ISVs

Independent software vendors (ISVs) and Salesforce partners attend the Salesforce World Tour to showcase their products, build relationships, and collaborate with other members of the Salesforce ecosystem.

They can also gain insights into the platform’s strategic direction and learn about opportunities for growth and innovation within the Salesforce partner ecosystem.

Prospective Salesforce Customers

Organizations considering the adoption of Salesforce or exploring the possibility of migrating to the platform also attend the Salesforce World Tour.

They can engage with existing customers, partners, and Salesforce professionals to learn about the platform’s benefits, capabilities, and success stories.

This information helps them assess whether Salesforce fits their organization and identify the most suitable solutions for their specific needs.

What’s on the Agenda at Salesforce World Tour? What can you expect?

To encompass Salesforce, MuleSoft, Slack, and Tableau, Salesforce World Tour offers a wide range of sessions and activities, even though the event lasts just one day.

The Salesforce World Tour offers a diverse and dynamic agenda that caters to various interests, learning preferences, and goals.

While the specific schedule may vary from one venue to another, attendees can expect a combination of engaging sessions, interactive activities, and networking opportunities. Here’s an overview of the typical events at the Salesforce World Tour:

Salesforce Main Keynote

The event kicks off with a main keynote address, often delivered by a high-profile Salesforce executive or industry expert. The keynote sets the stage for the day, highlighting the latest trends, innovations, and success stories in the Salesforce ecosystem.

Expert-Led Sessions

With over 250 expert-led sessions, attendees can dive deep into a wide range of topics, such as CRM best practices, data-driven decision-making, AI-powered innovation, and customer-centric strategies. These sessions cater to various roles and expertise levels, ensuring that every participant can find content relevant to their interests.

Product Demos and Exposés

The Salesforce World Tour features more than 40 product demos, offering attendees a hands-on experience with the latest Salesforce solutions and partner offerings.

Participants can explore new tools, integrations, and applications on the Salesforce AppExchange that can help drive business success and digital transformation within their organizations.

Attendees can expect heavy coverage of Salesforce’s new industry-leading products and services including:

• Einstein AI
• Salesforce Shield
• Lightning Flow Builder
• Appexchange Pro
• Salesforce Anywhere

Sales Keynote

A dedicated sales keynote session provides insights, strategies, and best practices for sales professionals seeking to maximize the potential of the Salesforce platform. This session covers topics such as pipeline management, forecasting, and customer engagement.

Slack Frontier Experience

As part of the Slack Frontier Experience, attendees can participate in over 20 Slack-focused sessions, engage in product demos, and schedule 1:1 meetings with Slack experts.

The event also features Slack customer showcases and hands-on productivity workshops, providing a comprehensive look at the ways Slack can enhance team collaboration and efficiency.

IT Exploratorium Experience

The IT Exploratorium Experience offers diverse activities tailored to IT professionals and data experts.

This includes an IT and Data Keynote, IT Leader Talks and Roundtables, product demos and activations, hands-on workshops with IT experts, IT customer showcases, and networking experiences with IT leaders.

Networking Events

Attendees can take advantage of various networking opportunities throughout the day, connecting with fellow Salesforce users, partners, customers, and industry experts.

These events foster collaboration, knowledge sharing, and relationship building within the Salesforce community.

Salesforce Genie and Customer 360

During Dreamforce 2022, Salesforce launched Salesforce Genie, a real-time personalization platform designed to connect, engage, and deliver highly customized experiences to your customers and prospects.

The Salesforce World Tour will include a comprehensive exploration of Salesforce Genie, its features, and its integration with the Customer 360 suite of Salesforce tools.

Attendees can expect the following at the event:

• Detailed presentations on the capabilities of Salesforce Genie and its role in the Customer 360 suite.
• Live demos of Salesforce Genie, showcasing its features and real-world applications.
• On-site product experts available to answer questions specific to your unique business needs and help you understand how Salesforce Genie can enhance your customer engagement strategy.
• Interactive discussions and workshops focusing on best practices for using Salesforce Genie and Customer 360 to create personalized customer experiences.

Salesforce also has many dedicated demos and sessions for its Customer 360 suite, exploring the ways this set of integrated tools can help businesses deliver a seamless customer experience across all channels.

Streaming on Salesforce+

In addition to regular programming, Salesforce+ streaming offers exclusive Salesforce Today sessions devoted to various industries, including financial services, retail, nonprofit, and more.

While streaming the event, virtual attendees can still connect and engage with the Salesforce community.

Salesforce+ offers interactive features that allow participants to ask questions, share insights, and network with fellow attendees, ensuring they don’t miss out on the valuable connections and collaboration opportunities that are a hallmark of the Salesforce World Tour.

Dos & Don’ts at Salesforce World Tour

Salesforce World Tour is a rewarding experience for attendees, but getting the most out of it requires some ahead-of-time preparation.

Here are some practical tips for making the most of the Salesforce World Tour:

Packing Tips

• Wear comfortable, business casual attire, considering the dress code and the possibility of varying temperatures at the venue.
• Bring a light jacket or sweater for extra comfort during sessions.
• Carry a reusable water bottle to stay hydrated throughout the day.
• Pack essentials like your phone charger, power bank, and any necessary adapters.
• Bring business cards, a notebook, and a pen for taking notes during sessions and networking with others.

Travel Tips

• Arrive early to avoid long registration lines and secure a good seat for the keynote session.
• If you’re traveling from out of town, book accommodations close to the event venue to minimize commute times.
• Research public transportation options, including nearby bus and train stations, to streamline your journey to the event.
• Locate nearby parking facilities in advance and reserve a spot, if possible, to avoid last-minute stress.
• Download local transportation apps to help navigate public transit and find the most efficient routes.

Preparation Tips for a Virtual Experience

• Ensure you have a stable internet connection for seamless streaming.
• Set up a quiet, comfortable space free from distractions to focus on the sessions.
• Familiarize yourself with the Salesforce+ platform ahead of time to navigate virtual sessions easily.
• Test your audio and video capabilities before the event starts to avoid technical issues.
• Create a schedule of the sessions you want to attend and set reminders to stay on track throughout the day.

Session Booking Tips

• Review the agenda ahead of time and identify the sessions most relevant to your interests and goals.
• Some sessions may have limited capacity, so book your spot in advance if possible.
• Allow for breaks in your schedule to recharge and network with other attendees.
• Be prepared to adjust your schedule if there are any last-minute changes or cancellations.
• Take note of any prerequisites or required materials for specific sessions.
• Keep an eye on the event website and social media channels for updates on any pre- or post-event parties organized by Salesforce or its partners. Your organization may already be privately invited to some.
• RSVP for parties to secure your spot, as some events may have limited capacity.
• Attend parties with a networking mindset, ready to engage with fellow attendees in a relaxed atmosphere.
• Be respectful of party etiquette and dress codes, if applicable.

Networking Tips at Salesforce World Tour

• Take advantage of networking opportunities throughout the event, such as during breaks, lunch, and designated networking sessions.
• Approach conversations with curiosity and an open mind, aiming to learn from others and share your own experiences.
• Don’t forget to exchange business cards or connect on social media platforms to maintain relationships built during the event.
• Prepare a brief introduction about yourself and your organization to facilitate smooth networking interactions.
• Consider using the Salesforce event app, if available, to discover and connect with like-minded attendees and join event-specific discussion groups.

Where can I learn more about Salesforce World Tour?

To learn more about the Salesforce World Tour and stay updated on event details, explore the following resources:

• Official Website: Visit the Salesforce Events website for comprehensive information about the event, including the agenda, registration, venue details, and more.
• Social Media Channels: Follow Salesforce on social media platforms like Twitter ( @Salesforce , @SalesforceNews , @SalesforceLive ) and LinkedIn for regular updates, announcements, and behind-the-scenes content related to the event.
• Salesforce Blog: The Salesforce blog offers insights, news, and updates on Salesforce products and events, including the World Tour and residually related topics. Subscribe to the blog to receive notifications on the latest posts.
• Salesforce Community: Engage with the Salesforce community by joining the Trailblazer Community and participating in discussion groups, asking questions, and sharing your experiences related to the Salesforce World Tour and other events.
• Event App: Download the Salesforce Event app on the App Store or Google Play for easy access to the agenda, personalized schedules, event maps, and networking opportunities with fellow attendees.

Success Stories at Salesforce World Tour

The Salesforce World Tour is full of success stories highlighting the value of the Salesforce platform and its impact on organizations around the world.

Here are a few:

1. Currys’ Blended Strategy

Currys has successfully implemented Salesforce to create a seamless integration of physical and digital customer experiences, known as a ‘phygital’ approach.

This strategy not only streamlines business operations and connects legacy systems but also equips in-store staff with the necessary tools to provide outstanding customer support.

To explore this case study further, view the 11-minute keynote demo here .

2. Evaldas Zaranka’s Inspiring Journey

Salesforce World Tour offers a platform for sharing motivational stories, like the one of Evaldas Zaranka (Salesforce Administrator, Just Eat), who received the prestigious Golden Hoodie .

Zaranka’s tale highlights the power of perseverance, dedication, and relentless effort in achieving success within the Salesforce community.

Discover Evaldas Zaranka’s story and be inspired by his remarkable achievements.

3. Millie Knight’s Lessons on Fostering a Brave Culture

Paralympic skiing champion Millie Knight presented a dialog, “ Learn from a Paralympian: Building a Fearless Culture ,” emphasizing the significance of confidence and open communication within a team.

Knight’s valuable insights apply across various aspects of life, including professional and personal settings.

Through Knight’s talk, participants gained a deeper understanding of creating a courageous environment within their organizations.

4. Slack: The Evolution of Digital Headquarters

Salesforce’s acquisition of Slack in 2020 for $27.7B led to the ongoing development of the “Digital HQ,” a unified online space for data, operations, conversations, and collaborations.

Deloitte Digital’s case study illustrates how Slack can eliminate silos, encourage adaptability, and create a transparent work environment that empowers teams, irrespective of their location.

To learn more about Slack’s capabilities and its role in enhancing collaboration and automation, watch the Salesforce+ presentation hosted by Stuart Templeton (Head of UKI Sales, Slack, Salesforce).

How to Register for Salesforce World Tour, 2023

To ensure a smooth registration process for the Salesforce World Tour, 2023, follow these step-by-step instructions:

• Visit the Official Website. Navigate to the Salesforce Events page and select the event location you wish to attend.
• Review Event Details. Explore the event page to find details on the agenda, venue, date, and other important information. Make sure to review any deadlines or requirements specific to the event.
• Click to Register for Free. Once you’re ready to register, click the “Register” button on the event page. You’ll be redirected to the registration form.
• Complete the Registration Form. Fill out the registration form with your personal and professional information, such as name, email address, company, job title, and any other required details. Be sure to double-check your information for accuracy.
• Pricing and Payment. Depending on the event location, there might be a registration fee. If applicable, provide your payment information and choose your preferred payment method. Review any available discounts or promotions, such as early bird pricing, group discounts, or special offers for Salesforce customers or partners.
• Agree to Terms and Conditions. Read and agree to the event’s terms and conditions, privacy policy, and any other legal requirements.
• Submit Your Registration. Once you’ve completed the form and agreed to the terms, click “Submit” to finalize your registration. You should receive a confirmation email with further details, including your registration number and a link to access the event (if attending virtually).
• Stay Informed. Monitor your email and the Salesforce World Tour website for updates, agenda changes, and other event-related information. Download the Events app to enhance your event experience and stay connected with other attendees.

People Also Ask

Will mulesoft connect happen in 2023.

MuleSoft CONNECT will be a part of the Salesforce World Tour NYC in 2023. The official agenda for MuleSoft-related sessions and activities will be announced closer to the event. Attendees can expect plenty of MuleSoft experiences in the IT Exploratorium and main Campground.

Will Slack Frontiers Happen in 2023?

Slack Frontiers is one of the biggest elements of the Salesforce World Tour. It offers attendees a chance to learn about the latest features of Slack within Salesforce and hear from industry experts on how to use these tools for business success. Attendees can also experience hands-on product demos and find out more about building integrations with Salesforce.

What is included in a Salesforce World Tour ticket?

A Salesforce World Tour ticket covers admission to the event, access to breakout sessions, keynotes, hands-on training workshops, networking opportunities with fellow attendees, and a variety of other events related to Salesforce products and technologies.

What are the Salesforce World Tour COVID-19 health and safety measures?

At the Salesforce World Tour, 2023, event planners and venue personnel are committed to providing a safe and secure environment for all attendees. They will follow all local health and safety guidelines in accordance with WHO recommendations. As of now, there are no mandatory mask requirements or proof-of-vaccination policies.

Do Salesforce World Tour events have a code of conduct?

Salesforce World Tour (and all other Salesforce events) have a code of conduct that all attendees, speakers, and personnel must abide by. You can view the full code of conduct here .

Are Salesforce World Tour experiences open to international travelers?

Yes, Salesforce World Tour experiences are open to international travelers. However, we recommend that all attendees familiarize themselves with the local travel restrictions and advisories before attending any Salesforce World Tour event. Make sure to bring your passport and visa (if applicable) when traveling outside of your home country.

What is Salesforce+?

Salesforce+ is a novel streaming platform that offers prime access to select World Tour NYC episodes, along with unlimited viewing of Salesforce’s original content. Enjoy insightful presentations from industry leaders, customer success narratives, and trailblazing innovations from any location. The membership is complimentary, user-friendly, and open to all.

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Jeff Mancari is a host of exceptional ability. Studies show that a vast majority of guests attending events by Jeff have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

The future of business is here! Discover the latest product innovations and hear how AI is changing the game across industries. Find solutions to your challenges and drive results. Learn more to maximize your investment with Salesforce. April 24 - it’s all in one day and it’s all free.

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• Events help bring people closer together in the information age.
• Seven times out of ten, the experiences people remember most happen at events.
• When it comes to event type, meet your attendees where they are.

Be there and feel the inspiration

Ignite your AI journey

Whether you're new to Salesforce or a long-time customer find out how the latest Data Cloud and Einstein innovations can unlock your AI potential. Learn how customers are already automating processes 27% faster with our Einstein 1 platform.

Learn from the best

Participate in sessions led by customer Trailblazers, AI visionaries and thought leaders to explore bringing AI to any industry, role or workflow. Connect with industry peers to brainstorm, share expertise and hear incredible stories of customer success.

Find your solutions

Discover how everyone — your marketing, sales, commerce, service, IT, and data teams — can work smarter and be more productive with connected data, trusted AI, and the #1 AI CRM. Find solutions that save you time, lower costs, and grow businesses of all sizes - with Customer 360.

Great speakers share great ideas

Erik Slottner

Minister for Public Administration & Digitalisation

Head of Fundraising and Loyalty,

Plan International

Ashley Meunier

Global Senior Director Program Management,  Asics Digital

Gina Azaric

Senior Advisor Brand & Marketing

Milap Patel

Head of AI Products & Strategy, Ericsson

Liselott Blomgren

Head of IT, Bonnier News

Nicholas Gullberg

Head of Product & Development, NTM

Anders Landgreff Nielsen

Head of PM & CRM, Schibsted

Amy Boreson

Strategic Product Manager, Thule

Ludvig Cosma Stålberg

Head of Digital Workplace, EQT

Magnus Jernberg

Head of the Education Unit, 

Swedish Air Force

Head of Business Intelligence, Instabee

Director Sales Process Management,

Volvo Trucks

Managing Director, Sequence Advice

Pontus Anderssson

CTO & Founder,

Valerie Lundgren

Global CRM Data and Business Manager, GANT

Luis Gisbert, 

Principal Strategy Consultant,

ZEOS Zalando

Thomas Areskoug

 VP Digital Sales and Marketing, Atlas Copco

Experience the magic.

Customer experience

Learn about Salesforce Customer 360 in our main expo area

Subtitle Text

Data Management

Hear from local customers at our Keynote and Breakout sessions

Sporst and Technology

Have fun while you network with industry peers and leaders

You’re on schedule for success

08.00 - 09.30

Pick up your badge, connect with peers over coffee and explore the exhibition. New to Salesforce? Join the Introduction to Salesforce at the Discovery Theatre  08:30 at Floor 5.

9.15 - 10.45

Opening Session

Now Everyone’s an Einstein with CRM + AI + Data + Trust. Discover the latest news and get inspired by our special guests at main stage.

10.45-11.15

Coffee Break, Networking & Expo

Demos, networking and hands on learning in the exhibition. 

On stage at the Discovery Theatre  at Floor 5.

10:50 - Revenue Cloud session Product Catalog Management on Salesforce.

11.15-12.00

Breakout Sessions - Block 1

What’s the HOW behind the WOW? Get inspired by Swedish thought leaders and industry experts in our first block of breakout sessions.

12.00-13.15

Lunch and networking

Enjoy lunch and networking in the exhibition.

On stage at the Discovery Theatre  at Floor 5:

12:10 - Data Cloud & AI to drive business outcomes.

12:40 - Build and Secure AI Powered apps on Salesforce.

13.15-14.00

Breakout Sessions - Block 2

What’s the HOW behind the WOW? Get inspired by Swedish thought leaders and industry experts in our second block of breakout sessions.

14.00-14.30

Demos, networking and hands on learning in the exhibition.

On stage at the Discovery Theatre at Floor 5.

14:05 -  Boost Sales Productivity with Salesforce on Slack .

14.30-15.15

Breakout Sessions - Block 3

What’s the HOW behind the WOW? Get inspired by Swedish thought leaders and industry experts in our third and final block of breakout sessions for the day.

15.30-17.00

Networking & Drinks

Enjoy some final networking and refreshments while digesting the day's information.

Even if you’re new to Salesforce, this event is for you

Hear inspiring stories of our customers’ success in driving business growth and transforming customer experiences with the world’s most trusted customer relationship management (CRM) platform.

Discover how you can empower your sales, service, marketing, IT and commerce teams to work as one from anywhere — so you can keep your customers happy everywhere.

Interested in a introduction to Salesforce? Join the 08:30 session at the Discovery Theatre at floor 5.

Thank you to our partners!

Platinum Partners

Gold Partners

Silver Partners

Executive Experience Partners

Your AI journey starts here

Full Agenda - All Sessions

08.30 - 08.50

Introduction to Salesforce

Explore the heart of Salesforce, where innovation, trust, customer success, and sustainability drive us forward.

This brief session illuminates Salesforce's core mission: revolutionizing customer relationships while steadfastly adhering to our foundational values. Discover how we empower businesses and their customers to succeed, reflecting our commitment to trust, relentless innovation, and sustainability. Engage with us to kickstart your day, learning how these values shape our journey and ensure we remain at the forefront of supporting thriving businesses and communities.

Location: Discovery Theatre (Floor 5)

• Carl Röhfors, Account Executive, Salesforce

Now Everyone’s an Einstein with CRM + AI + Data + Trust.

The future of business is here! Discover the latest product innovations and hear how AI is changing the game across industries. Join our Salesforce hosts Emelie Garrison and Lucas Fernström together with special guests as they bring the magic to the main stage.

Location:  A1 (Main Stage)

Guest Speakers:

• Erik Slottner, Minister for Public Administration & Digitalisation

• MilaP Patel, Head of AI Products & Strategy, EriCsson

• Pia Brunn, Head of Fundraising and Loyalty,

• Ed Thompson

SVP, Global Influencer Strategy, Salesforce

10.50 - 11.10

Product Catalog Management on Salesforce

Delight your customers with unified product experiences across channels, while easily managing product lifecycle at scale. Gain insights on how to rapidly launch products and respond to market conditions.

Location: Discovery Theatre (Floor 5)

• Oscar Bjelvert, Account Executive, Salesforce

• Michael Aaron Senior Director Revenue Cloud Solutions, Salesforce

Breakout BLOCK 1

From Insights to Action: Retailers achieving sustainable growth and competitive advantage through data, AI, loyalty and new revenue streams.

Join us for a session where we discuss how a solid data foundation and AI can help you drive personalized customer experiences and foster loyalty. Discover how retailers can leverage data insights to not only enhance customer engagement but also unlock new revenue streams through retail media. By embracing these strategies, retailers can position themselves at the forefront of the industry, driving sustainable growth and gaining a competitive edge in today’s dynamic market landscape.

Location:  Breakout Room A1 (Main Stage)

• Valerie Lundgren, Global CRM Data and Business Manager, GANT

• Luis Gisbert, Principal Strategy Consultant, ZEOS Zalando

11.15 - 12.00

Financial Services

Transforming the advisory experience: Drive productivity, revenue and customer satisfaction

Join us for a session where we discuss how you can enhance the advisory experience for your frontline staff and your customers. Discover how to leverage data insights to position yourselves at the forefront of the Financial Service industry.

Location:  Breakout Room A2 (Floor 5)

• Robert Karlsson, CTO NON-LIFE & HEAD OF INTELLIGENT AUTOMATION,

SÖDERBERG & PARTNERS

• Tomas Ohlin, CTO NON-LIFE & HEAD OF INTELLIGENT AUTOMATION,

Manufacturing

Manufacturing Perspectives: Elevating Customer Experience

Hear from manufacturing companies how they are elevating customer experience, fuelling competitive advantage, building brand reputation, and sustaining long-term growth.

Location:  Breakout Room A4 (Floor 5)

• Thomas Areskoug, VP Digital Sales and Marketing, Atlas Copco

• Alco Bor, Director Sales Process Management, Volvo Trucks

Deliver AI-Powered Experiences with MuleSoft

Learn how MuleSoft’s unified platform combines AI with best-in-class integration, automation, and API management to transform employee and customer experiences.

Location: Breakout Room C1 + C2 (Floor 2)

• Staffan Enocksson Witting, Enterprise Architect,

11.15 -12.00

Platinum Partner: Axenon / NoA

The AI way to the customer - a marketing panel on best practice and the road to future success.

Together with NoA and Axenon, a couple of senior brand and marketing leaders discuss the potential of generative AI to reach the customer and leverage marketing activities.

Location: Breakout Room C3 (Floor 2)

• Gina Azaric, Senior Advisor Brand & Marketing

• Ann Sonne, Managing Director, Sequence Advice and former VP of Communication & Sustainability, Instabee

• Pontus Andersson, CTO & Founder, App Shack

• JONATHAN PETTERSSON, CEO, NOA SWEDEN

Revolutionizing Media: Harnessing Data, AI, and CRM for Unparalleled Customer Experiences.

Explore how Data, AI, and CRM are reshaping media customer experiences. Learn from industry leaders as they share strategies for personalised content delivery and streamlined interactions. Gain practical insights into harmonising data and leveraging AI for targeted marketing. Engage in dynamic discussions and case studies, and connect with peers to drive meaningful change in your organization.

Location: Breakout Room C4 (Floor2)

• Nicholas Gullberg, Head of Product & Development, NTM

• Anders Landgreff Nielsen, Head of PM & CRM,

Schibsted News Media

• Liselott Blomgren, Head of IT, Bonnier News

Ideell Sektor & Medlemsorganisationer

Lyckas med digital transformation och ta nästa steg med AI.

I sessionen för ideell sektor och medlemsorganisationer berättar Akavia om hur de lyckades med sin digitala transformation genom att fokusera på förändringsledning och kontinuerligt arbete med användarupplevelsen. Vi kommer också ta en titt in i framtiden på hur organisationer kan ta nästa steg i sin transformation med AI.

Location: Breakout Room 24+25 (Floor 2)

• Michaela Stolpe, Systemspecialist CRM, Akavia

12.10 - 12.30

Data Cloud & AI to drive business outcomes

Companies have more data than ever and are all looking to benefit from the promise of AI. Predictions and outputs generated by AI is not better than the Data it feeds off. But there is a struggle to drive business outcomes. Hear how Data Cloud allows you to get to the data you need for your AI use cases, so you can deliver AI capabilities to Serve users in the flow of work.

• Magnus Lundin, Solution Engineer, Salesforce

12.40 - 13.00

Build and Secure AI Powered apps on Salesforce

Learn how Salesforce gives IT teams the tools and development environments needed to implement, build, and extend your business, securely.With our low-code builders, you can accelerate Salesforce development and release cycles with modern DevOps and secure test environments to build AI-powered apps fast.  And with our suite of security and governance solutions, you can secure your organisation and stay compliant to protect customer data and maintain trust.

• Veronika Zaricka, Product Marketing Analyst, 

BREAKOUT BLOCK 2

 13.15-14.00 

Marketing Cloud B2C

Breaking Barriers: How AI is Redefining Marketing

From buzz and hype to reality in record time, AI is truly breaking barriers and changing how marketeers work and the results they can get. See how you can work in a new way and be inspired by other customers!

Location: Breakout Room A1 (Main Stage)

• Anna Dahlström, Team Manager Customer Engagement, 3 (Tre)

• Karin Anesand, Head of CRM, Willys

Sales Cloud

Sales AI: Unleash growth for your customers…and You!

Fun fact: 94% of CROs have prioritized tech stack consolidation, all while grappling with how AI will impact seller productivity. Join this session as we showcase the Sales AI innovations that your sellers and sales operations need, and the new products that will help you consolidate. It all starts with AI – supercharging sales everywhere and driving growth and productivity.

Our panel of experts - a rockstar Salesforce admin, a tenure Sales Operation Manager, and a fearless CSO - will discuss their different Point of views on how AI can support sales Productivity. Don't miss out!

 Location: Breakout Room A2 (Floor 5)

• Nora Kocsis, Sales Operation Manager, Trustly

• Jesper Klang, Trailblazer Community, Group Leader

• CHRISTIAN FINSTAD, Chief Sales Officer,

Mentimeter, 

Service Cloud

Embracing AI & Automation: The Future of Service Experiences

Step into the AI and automation era with confidence. Learn how to activate AI across customer service and field service to scale support, increase productivity, and save costs using the #1 AI CRM. Take a look at the opportunities, challenges, and ethical considerations of AI in service, and discover how Nordic service leaders are gearing up for this paradigm shift.

 Location: Breakout Room A4 (Floor 5)

• Amy Boreson, Strategic Product Manager,

Tableau (Data/Analytics)

Transform how you make decisions with AI-powered analytics

Dive into the forefront of innovation with Tableau's roadmap, showcasing advancements across AI and analytics. See how we redefine analytics, enhance user experience, and empower data-driven decisions.

 Location:  Breakout Room C1 + C2 (Floor 2)

•  Paul Flynn, Head of Business Intelligence, Instabee

13.15 -14.00

Platinum Partner: Deloitte

Measuring Digital Transformation Success with Atlas Copco and Salesforce

Organizations often find themselves at a digital crossroads, knowing digital investments are essential to enterprise value but struggling to define and measure their success. Research drives this paradox home: nearly 70% of respondents in research agree digital transformation is the single most important investment they can make to drive enterprise value; however, three out of four also struggle to define what success is. Learn how Atlas Copco use digital value measurement for their global Salesforce transformation and how they stack up against industry and regional nuances. 

• Luis Clement, Global Program Manager,

Atlas Copco

13.15 - 14.00

Commerce B2C

Power Commerce Everywhere with AI + Data + CRM

Learn how the world's leading companies are driving profitable growth with AI-powered commerce that's smart, personalized and everywhere.

  Location:  Breakout Room C4 (Floor 2)

Coming Soon

Small Business/Scale-Ups

Success Tips to Help SMBs Find, Win and Keep customers

Whether your business has two employees or two hundred, efficient growth is top of mind. Learn how Salesforce increases the impact of your sales, service and marketing teams.Join us to see how you:- Optimise lead routing and scoring- Automate prospecting with sales cadences- Manage forecasts and pipeline- Solve customer issues quickly.

 Location: Breakout Room 24 + 25 (Floor 2)

•  Johanna Mattsson, CEO, Nordaq

14.05 - 14.25

Boost Sales Productivity with Salesforce on Slack

Discover the future of sales productivity with Slack Sales Elevate, a groundbreaking solution that combines the power of Salesforce CRM with the productivity and ease of the Slack experience. Witness the benefits of a more connected, aligned, and efficient sales process, where updating deals becomes effortless, and visibility into deal progression is unparalleled, even while on the move!

• Lilliana Lindberg, Solution Engineer, Salesforce

BREAKOUT BLOCK 3

14.30 - 15.15

Marketing Cloud B2B

Transforming B2B Marketing: AI-Powered Innovation Unleashed

Experience the future of B2B marketing with 'Transforming B2B Marketing: AI-Powered Innovation Unleashed.' Explore how AI revolutionizes strategies for dynamic market success. Join us to unlock the potential of data-driven insights and personalized customer experiences.

Location:  Breakout Room A1 (Main Stage)

• Oskar Andersson, Global Digital Marketing Intelligence Specialist, Mölnlycke Health Care

• Petra OxensKjöld, Marketing Automation Specialist, Hallon

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Home » Podcast » Data Cloud Enhancements That Admins Will Love

• Data Cloud Enhancements That Admins Will Love

Today on the Salesforce Admins Podcast, we talk to Skip Sauls, Senior Director of Product Management at Salesforce.

Join us as we chat about how Data Cloud can make it easier than ever to roll out enhancements to your org.

You should subscribe for the full episode, but here are a few takeaways from our conversation with Skip Sauls.

The challenges of working with external data sources

Pulling data from external sources is always a challenge. For one thing, it usually requires a bunch of work on the back end to get things looking the way you want them to. What’s more, it opens the door to all sorts of potential problems when things don’t match up, not to mention the extra security challenges.

That’s why I was excited to sit down with Skip Sauls. He’s the PM for Data Cloud, and he’s here to tell us how his team has made working with external data sources easier than ever before.

How Data Cloud simplifies data management

Data Cloud allows you to combine your external data sources with what’s in Salesforce without hacking together a series of customizations. Connectors allow you to import data from external sources as direct objects, or transform it into something more useful. You can run reports with it, use it in flows, embed it in Lightning pages, and much more, without needing to write specialized code.

Skip’s goal is to minimize the customizations you need to make and seamlessly combine your external data with what’s in Salesforce. Using Data Cloud means that you’ll be able to deploy enhancements to your org without worrying that everything’s going to break, or rebuilding it from the ground up. As Skip says, “we don’t want people to feel like they have to radically change everything in their day-to-day lives just to access something new.”

Get hands-on experience with Data Cloud

Looking forward, Skip and his team are trying to further simplify how Salesforce works with external data sources. They’re rolling out tools to minimize imports, so your data lives in one place but works the same as what you have in Salesforce. They’re also working on Remote Data Cloud, which will help you consolidate data that’s spread out across multiple orgs.

If you want to learn more about Data Cloud, I have good news for you. Skip and his team are releasing dozens of new hands-on challenges to Trailhead over the next few months. There’s never been a better time to get up to speed with everything that’s possible with Data Cloud.

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Full show transcript

Mike Gerholdt: This week on the Admins Podcast, we’re talking lakes, well, not lake lakes, but I mean we do talk about lake-making kits, and I do think that would be a hilarious swag at Dreamforce. But Skip Sauls is back because data lakes and Data Cloud are on our mind, and he’s got a bunch of new features that he’s talking about. Not to mention, he also tells us how we can get hands-on with Data Cloud, which I’m a fan of getting hands-on anything because that really helps me understand it. That’s what we’re going to talk about.

Before we get to the episode, just want to make sure you’re following the podcast on iTunes, Stitcher, Spotify, iHeartRadio. We’re on all the podcast platforms. You don’t have to follow them everywhere. Just one, your favorite one, and then the new episodes download automatically right to your phone. Every Thursday morning, you can get up head to work or walk the dog or go for a run and get your new episode just by pressing play. With that, let’s get to our conversation with Skip.

Skip, welcome back to the podcast.

Skip Sauls: Thanks, Mike. I’m glad to be back, and as always, glad to talk to you and to the admin community.

Mike Gerholdt: I was looking at my notes from the last time we talked, and the last real podcast that we did was about a year ago. To me, a lot of Data Cloud stuff was brand new, and also a lot of the concepts around data lakes and data silos was a new thing. It still may be new to many people in the audience, but I think we’re starting to become even more exposed to it by just the sheer volume of amount of Data Cloud information that’s coming out, and also the number of features that now Salesforce can support. Let’s start with, what’s some of the new stuff that you’ve been rolling out in Data Cloud since we last talked?

Skip Sauls: One of the most exciting things for the admin community is how you can now leverage data from Data Cloud in your standard Salesforce org, in your lightning pages, in your reports, in your flows. That’s been a big theme for the past year, which is, we’ve got this great technology for unifying the data, manipulating it, doing all kinds of great stuff to the data, but we now need to make it available to our customers, to our respective users. A lot of that focus is what I think is very exciting because now you can actually make use of it, and you’re not trying to write specialized code or you’re not trying to export things somewhere else. You can use it in the standard Salesforce fashions. It’s inside of fields on a form, it’s in inside of a record with related lists, it’s in a report, so it’s in all the places you would expect it to be.

Mike Gerholdt: That’s good. A lot of the times when we hear stuff like that, when we’re not bringing the in, but we’re surfacing it, I’ve heard the term like a pane of glass?

Skip Sauls: Mm-hmm.

Mike Gerholdt: Okay. Just want to make sure that-

Skip Sauls: That’s a great way to visualize it. The trick for a lot of our customers, as you know, is that you bring things in and enhance their working environments. You make them more productive, giving them better results, better KPIs, whatever that might be. We don’t want people to feel like they have to radically change everything in their day-to-day lives just to access something new. Salesforce has done a pretty good job of that over the years, of bringing things in to lighten the experience, into mobile, making things that are in a low-code, no-code fashion, and really listening to what our customers want, which is, “Make my users more productive. Give them something useful here.” They’re always interested in technology, but really, the reason people want Salesforce is because it makes them more productive. It’s a useful application architecture. That’s what, to me, is very exciting. I look forward to Data Cloud just being assumed as being part of all Salesforce, not as being an add-on or something that’s on the side, so to speak, that it’s actually just it is Salesforce, for that matter.

Mike Gerholdt: Yeah, well, it is.

Skip Sauls: Exactly.

Mike Gerholdt: One of the things that’s interesting is I learned more about Data Cloud, I go back to… This was a requirement that I got way, way back when I was an admin, 2008. I remember an executive saying, “Well, this is nice and all, Mike, but how come I can’t see X?” And I remember having to explain to them, “X data is on a different server that we have on location that Salesforce doesn’t have access to.” The fear, for me, was them wanting to integrate, essentially, a data silo into Salesforce. Because back then, data integrations were just crazy. But I think there’s often, this is how I look at Data Cloud is, but how hard is it to really set up?

Skip Sauls: That’s one thing we’ve focused on is making it so that you can bring data from pretty much any source into Data Cloud. I’ll tell you more about something else that’s even more exciting down the road, but first off, talk about the notions of connectors. You have them in various flavors where you can connect to an external source and you can pull the data in. You can do it in batch, you can do it in streaming, it can be fully scheduled, and you bring that data in either as the direct objects from the remote source or you can transform them into something more useful. You may say, “I need to do something to IT to get it in the standardized formats.” Things like dates and times, all sorts of things that you may want to… Salesforce admins are familiar with this. How do you make the data get into the shape you want?

Data Cloud has a lot of really great functionality for that. We’ve leveraged tooling from the likes of MuleSoft, Tableau, CRMA, plus the traditional Salesforce loaders and that sort of thing, and unified that in Data Cloud. We made that part of it as simple as possible, and we’re adding more and more connectors to external sites. We’ll have a very rich array. In theory, an admin can say, “I need to pull data in from…” Even something relatively obscure. There’ll be a way to do that, and in the future, even custom connectors will be possible. You’ll be able to do one that isn’t sold by Salesforce or by a partner. That all is very exciting, and that fits into the traditional model where you’re importing things in, but you’re now doing it into one place i.e. in the data cloud, as opposed into multiple places, or directly into Salesforce itself, which is the part that’s nerve wracking, as I think you were saying.

You don’t want to necessarily modify all of your existing records, so with Data Cloud, you’d bring those external sources in. You can have as many as you want to. It’s highly scalable to work with almost anything. Then you’ll bring in your data from Salesforce, you’ll have that mapped in effectively, and then you can have that unified into a single object. You look at it as being the same person, account, contact, et cetera, across all the different data sources. And you’re not having to go and manually map everything in and do all sorts of things with unique IDs and keys and that sort of thing. It’s doing a lot of the heavy lifting, and it fits very much into the standard Salesforce model of making those things easy. You’re now dealing with it at an app level, not at a lower level, in most cases. You’re not having to do that every day, trying to figure out how to get the data in.

Mike Gerholdt: One of the things that came up in the discussion that we had of getting the data out of the silo… To be clear, it’s not that we wanted it out, it was more of we just need to reference it. I think one thing you mentioned to me that was very intriguing is because back, this is ’07, we were going to copy the data and then Salesforce could see it. But with Data Cloud, we actually don’t need to worry necessarily about that, right? It’s a feature we can set up where, if we want to keep that single source of truth and reference that glass pane, we can do that. Right?

Skip Sauls: Exactly. The terminology you might hear is bring your own lake, bring your own code, and that sort of thing. There’s a whole class of things there. I don’t know how much I can say, because there’s some pretty cool announcements coming around this, but there’s a lot of work on making it so that you can leave the data in the external store. It could be a lake, lake house, data warehouse, traditional database, S3 buckets, wherever. You can leave a lot of those things in place, and you reference them from Data Cloud as opposed to importing them. This gets into the zero copy, no ELT mantra that you’ll hear. The basic idea is that you’re not having to actually make those copies, like you were saying. You’re not going to move it back into it. It stays in place. It stays resident in the external system. But to your apps and to your users, it looks like it’s natively in Data Cloud, and therefore natively in Salesforce.

That’s pretty exciting. There’s still the case where you might want to transform something to make it fit into the shape you want, but importantly, you don’t have to do that to this data. You don’t have to do it every time you want to try to use it. That’s what we’ve seen traditionally with Salesforce is we were always importing, whether it was into Core or into Tableau or CRMA, etc. You are always importing the data, doing stuff to it, making copies of it, and that sort of thing. As powerful as those tools were, they still required that copy, which is the part you were saying we’re trying to get away from.

Mike Gerholdt: Yeah, copy, sync, then you had to figure out last modified, who wins, conflict resolution… That was a whole day of meetings for me.

Mike Gerholdt: It was not good. As you mentioned all this, I’m thinking just offhand, because this is how my brain works. A really fun swag item for Dreamforce would be a lake-making kit, like from the Progressive commercials. That would be hilarious.

Skip Sauls: Yeah.

Mike Gerholdt: I’m the only one that thinks that’s funny, I think.

Skip Sauls: Maybe you can do that for a Dreamforce or TDX next year.

Mike Gerholdt: Yep. “Here you go, sign up to win a lake-making kit.” One of the important things I think about not having to sync data and worry about that as a potential is also, depending on the organization and how they use the data, if they’re in a contract and there’s PII involved, then they can confidently say, “This is only stored here.” As opposed to… I remember we had to go through that with a government contract and outline all of the places that this data could appear. When we were syncing data, then it became another page and a half of documentation of how people had access to Salesforce. I think that’s really cool. You mentioned ease of use, and with ease of use, to me, that is also just how do we get the word out? How do we get people hands-on with that? What are some of the things that your team’s working on around that?

Skip Sauls: One of the things we’re really excited about is providing hands-on challenges where you get to actually use Data Cloud directly. There’s some technology behind it, but in effect, you’re getting an org that is Data Cloud-ready, and then you can go do a trail, do a hands-on challenge at TDX or Dreamforce, maybe you’re in a course somewhere. Using that org, and in the Trailhead model, you’re running a check, have you done the work and that kind of thing. That all works perfectly. Now we’ve got that working very well. You can use this in the same way you would your standard Salesforce org. You get a DE org or something, and you start working against that. That’s very exciting. And the cool part about that is that also will power all of these modules that come from Einstein, things like Prompt Builder and so forth.

Almost everything that you’ll see for these new technologies is actually powered by Data Cloud. Even though you’re not maybe explicitly using Data Cloud for the trail or the hands-on challenge, it’s under the covers, Data Cloud being used for all the data, objects, services, and so forth. The reason that’s exciting is it’s harder than it may sound, because Data Cloud instances are not as lightweight and inexpensive as say, a Salesforce DE org. There’s a cost associated to it. They’re consumption-based. So we had to do a lot of work to figure out how to get that into a manageable state so we can offer that experience to our users and not be too much of a cost burden for us. There’s still a cost there, but it’s worth it for us to invest in our users, our customers, so they can get up to speed on Data Cloud, they’re enabled on it, and they’re also enabled on, again, I mentioned Einstein and that sort of thing. That’s very exciting.

We were hearing from people, “I like Data Cloud, I want to learn more about it, but these trails don’t let me use it.” “I don’t have Data Cloud. How can I learn more directly?” As I’ve heard you and others say, a lot of people can learn the theory from a standard trail or from docs and that kind of thing. Maybe they can pass a test, but in practice, it’s that hands-on experience that really resonates. It’s like, “I actually know what I’m doing here. I know how this behaves when I click on it. I know where to go.” And that sort of thing. That’s a really cool thing, which you’re going to see a lot of.

Our plans are to have dozens of these out over the next few months, and we have a goal of getting tens of thousands of users enabled with these hands-on challenges. That tells you the scale we’re talking about. I would encourage everybody who’s listening, go try out the hands-on challenges that are on Trailhead right now. There’s at least a few of them there for Data Cloud, some for Einstein, etc. You can get nice, shiny new badges and get your real world hands-on experience, and you’ll see more and more of these in the coming months.

Mike Gerholdt: It’s one thing to do a module where it ends in quiz questions and then you read some stuff, and then it’s another to do one and then get the error message be like, “Oh, really? I got to go back and read some of this. I really thought I knew what I was doing here.”

Skip Sauls: Exactly, exactly.

Mike Gerholdt: One thing we didn’t touch on, and this is maybe blinders that I have, but what about people with multiple orgs?

Skip Sauls: A really cool feature, which is… I have to go look at my schedule and see when it’s going to be out, but it’s soon. Is the notion of a remote Data Cloud. I’m waving my hands here as I’m talking to you, but I’ll try to describe it for the listeners. What you’ll do in the future is when you have multiple orgs that you’re managing, for example. A lot of people will have more than one. You’ll designate one to be the home org. I don’t know if that’s the official terminology, but that’s what we’re calling it right now. That is where the Data Cloud instance will live. It’ll be tied to that org. You won’t have multiple Data Clouds, you’ll have one, in most cases. Then the other orgs you have will be remote orgs that are leveraging that org.

There’s some technology there. You can look up something called data spaces. You’ll be able to say this part of this data in this data space can be mapped to these remote orgs, and in your remote org, you’ll be able to access that as if it’s natively inside of your org. In all cases, Data Cloud doesn’t live inside of Salesforce Core, it’s actually running externally. It’s not as big of a hop, if you will, to have these remote orgs. It’s not like they’re really going around the globe trying to connect to each other. The home org is just where you’re going to manage the core data, the way to do everything. But you could then have orgs that are primarily for sales or for service, or maybe you’ve got some that are by industry or by region. However you decide to organize yourself, no pun intended, you can still use the same Data Cloud instance.

The cool part there is because we’re unifying all this data, you could have the same customer represented in multiple places across all these orgs, but they look like the same customer inside of Data Cloud. You can use this for how do you rationalize the data instead of trying to do it manually with all sorts of mappings and code and that sort of thing. You can say, “This is going to be Mike on all these different orgs.” And also, importantly, it’s Mike coming in from external data sources. It could be IoT, it could be social media, pretty much wherever you’d like to. But you can know this is Mike across all those, and it’s a lot more straightforward than in the past, where we had to manually do a lot of work to say, “This is actually the same user across all these things.”

Mike Gerholdt: I like that. Yeah. Boy, 2007 Mike really needed Data Cloud, let me tell you. One of the things I was thinking about as you were talking through all this and unifying the data is really looking at Einstein and some of the stuff that’s coming down now, and admins are seeing that. We saw it at TDX with Prompt Builder and Copilot. If you’re a Salesforce admin and you’re sitting there and you listen to this Data Cloud, what are some of the questions that we’re hearing from customers that are really good questions to ask on what should I be looking for in an organization that should prompt me to start having these conversations about getting Data Cloud?

Skip Sauls: There’s a really good blog, and I’m going to try to find this for you. I’m going to tell you there’s some great quotes in here if you’re not familiar with SalesforceBlogger.com, that’s actually run by some Salesforce employees. It’s mostly employees posting it, but it’s not our official blog. It’s like some of the other semi-official blogs that has some really great content. In there, there’s a whole section of what people will ask for. The reason I bring this up is a lot of times, you won’t hear people saying, “We need Data Cloud.” They’re going to actually say, “We need to make better sense of our sales data.” “My sales guy needs to be able to know which customers to target.” In that example, you might have your current notion of your accounts and contacts and leads and that sort of thing. Then you’ve got some external data which talks about very similar things, but it’s from a public source. It’s not Salesforce data

But it’s information about accounts and it could be customer data, it could be company data and that kind of thing. But it tells you something interesting about them and what they’re interested in, and you can actually import that data and unify it and then run some calculated insights and other about it. You might find out you’re not really targeting the right people. You might say, “We actually need to branch out and target other customers.” Or you’re enriching the same data for your current customers, it’s just data you didn’t have before. It’s like, “We didn’t know this. We didn’t know they were interested in these things, and we can have other selling opportunities.” It’s that kind of thing that I think is very important is that you’re using it as a tool to make better sense of your data, make better sense of your respective target objects, whether they be customers or things, than you could before. You can do so in a way that doesn’t require that you’re manually trying to build all this inside of Salesforce Core.

Mike Gerholdt: For the longest time, the joke was how long is your account page or your contact page, because you are having to reduplicate all these fields just to accommodate all of this extra data.

Skip Sauls: Exactly. We see lots of interesting naming conventions for that kind of thing

Mike Gerholdt: Probably horrible ones, too.

Skip Sauls: Yeah, exactly.

Mike Gerholdt: I’m guilty of that, too. Contact, last name, four, because that’s how it’s going to work.

Skip Sauls: If you inherit orgs from others, sometimes that’s multi-generational. You can certainly see that with like, “There’s three or four different naming conventions and duplicates of objects.” Because they oftentimes came in and said, “We can’t really change this. We can’t really make sense of it. We almost have to start over again in order to enhance something.” The idea with Data Cloud is don’t do that. Keep your existing data, move the source of truth into Data Cloud and operate it on it there, and you don’t have to go back and rewrite everything in Core or importantly, everything off Core, every single time.

Mike Gerholdt: You bring up a point, so let me… Silly question, because I’m still learning this too, but with Data Cloud… This is going to sound weird, correct me if I’m wrong, but you can have multiple sources of truths. We would have a finance system that was a source of truth for address, but we had a certification system that was a source of truth for what certifications that organization held. We didn’t want them all in Salesforce. We wanted each… It’s a data silo, but that’s its job, and it’s secure that way. With Data Cloud, we can connect them, we can get that view in Salesforce, but we also don’t have to pull all that data in. Am I right in saying that?

Skip Sauls: Exactly. You’re mapping the data from Salesforce into Data Cloud, and if you have the same names and same values across different objects in different fields and external sources, you can resolve those inside of Data Cloud and say which one is the one you want to use, which one is that source of truth. You can create your ideal, I think people call it the golden record, is one notion I’ve heard of. This is the agreed upon… I heard it called the single version of the truth, which sounds political, but it’s basically you as an organization say, “This is what we all agree is the correct source of truth for these things.” Instead of it being in multiple orgs or across multiple objects, you now have the single unified object and you agree that this is the address, this is the account value, this is whatever the dates might be.

That’s the beauty of it is it gives you one place to do that work, instead of trying to do it across things. It’s always been possible to do this kind of thing. You didn’t need Data Cloud to do that kind of thing, it’s just harder to do those things. People found it frustrating, and the thing we didn’t want to hear, what we heard people say, “I had to pretty much export everything outside of Salesforce and do work on it in some other cloud to get the results that I wanted.” So we’re saying, “Let’s not let require people to do that. We don’t want them to leave Salesforce. We want this inner gravity to still be on Salesforce. Let’s give them the tools they need to be inside of our platform instead of externally.”

Mike Gerholdt: I remember having real conversations about how this X server could do a CSV and put it on… I think it was an Outlook or SharePoint, and then how do I set up, at the time, Data Loader via the CLI to do batch imports? That was a conversation that now feels so dated. Feels like watching a early ’90s sitcom where they have a bag phone in a car.

Skip Sauls: But people still do that today. We saw that with analytics. We still see it with people exporting, and they go into Excel, and they do their work there. We have had lots of great tools for this, and Data Cloud has the best suite of these things now, and you can actually do it really well in place. There’s no reason for you to export anything, unless you want to make it available to somebody to play with in Excel, but there’s no reason you should be doing your work there. Importantly, you’ve got tools like Tableau, which are really good at this, much better than Excel would ever be. Do your work in Data Cloud, use some of these great tools we have, and not do this external manual copying, uploading type of thing. That stuff works fine in the small, but it’s terrible when you have large numbers of people working on it, and really bad when you have different people coming in at different times that may not realize what was happening.

Mike Gerholdt: Yeah, let alone the second you pull something out of a system, now you’ve lost all control over that data.

Mike Gerholdt: In terms of security, confidentiality, especially if it’s a spreadsheet, could be emailed to somebody. That’s the part that always worried me. I always had the sales manager whose second question was, “Who can export this data?” Nobody, thankfully. That’s a checkbox I never check. Skip, thanks for coming on. I know last time, we talked about the Evel Knievel motorcycle, but that was just because I was fresh off of going through a world tour DC and some museums out there.

Skip Sauls: Oh, yeah. I’m a big motor sports fan, just like you. A gear head, whatever you want to call it. If it has a motor, I’m interested in it. Getting a little too old for some of it, but I still enjoy it.

Mike Gerholdt: Well, that’s the beauty is you can always watch it. There’s always somebody younger than us that’ll want to do something fun.

Mike Gerholdt: Thanks for catching us up as the new Trailhead… I’ll link to the Trailhead modules that we’ve got available on that. Then of course, knowing that there’s more coming out. To me, the most exciting part with everything is the second I can get my hands on a DE org or something, that’s when I can actually start to understand it. I remember that was so fundamental when I first started as an admin, the ability to get my hands on a DE org and try stuff out that wasn’t a production org. The same holds true for all of our products, so I’m glad that we’ve overcome that barrier.

Skip Sauls: I encourage everybody to try that out and give us your feedback. What else do you want to know? What doesn’t work well? What did you enjoy? Reach out to us. You guys will see me, the community, on Twitter, LinkedIn, etc. I’m always looking for more feedback, and ping me if you need anything. Let me know how we can help.

Mike Gerholdt: Yeah. I appreciate it, Skip. Thanks for coming back.

Skip Sauls: Yep, thanks a lot.

Mike Gerholdt: I’m glad we could have Skip back. Always appreciate him coming back and helping admins understand how we can break down all of the data silos that we have within an organization and make our lives easier. I wasn’t kidding when I asked a few of the questions about syncing data and back and forth. I’ve got to believe that’s some of your life, too, because I feel like everybody just one view of the customer. But everybody’s got to own different parts of data, and that’s fine. This really helps knock things out. I think it really makes things interesting and accessible for Salesforce Admins.

Now, if you’re listening, I want you to do me a favor. Click on the Share Episode button, and you can post it to any of your social media. You can text it to a friend, maybe there’s a friend. You guys can both do a Data Cloud Trailhead module together, and let him know that you got hands-on with Data Cloud, which was something that the last time we were on the Salesforce podcast that Skip was on, he couldn’t tell us to do. Thanks for listening, and until next week, we’ll see you in the cloud.

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Mike Gerholdt is the Senior Director of Salesforce Admin Evangelism at Salesforce. He is part of a group of World-class Admin Evangelists who are helping Salesforce Admins realize their dreams by being technology leaders and advancing their careers.

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