lego fan tour billund

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LEGO Inside Tour 2024 Registrations Now Open (Billund, Denmark)

The LEGO Inside Tour is now open for registration. Registration open for three days only from October 16, 2023 (10am CET) to October 19, 2023 (10am CET).

Eight tours will be available and each tour lasts three full days in 2024. It will be at Billund, Denmark in Europe. You’ll get to see the inside of the LEGO group and places that you normally can’t see. These include visits to the Billund factory, home of the LEGO founder and lots more. 

You’ll also get a free exclusive limited LEGO set. It is a special gift to each guest. 

Full details of the LEGO Inside Tour including registration can be found on their website .

LEGO ®  House, ‘Home of the Brick’ takes you on three unforgettable days that let you experience the LEGO Group from the inside and give you access to several places that are normally inaccessible. See LEGO bricks of all shapes and colors being produced on an exclusive guided tour through the Billund factory and visit the home of Ole Kirk Kristiansen, the LEGO founder, where it all started. Enjoy a build session with LEGO designers and immerse yourself in our internal unique museum on a guided tour. Get a special shopping experience and when it’s time to say goodbye, we will treat you with a unique and exclusive LEGO set. Duration:  3 full days The LEGO Inside Tour will take place on eight dates in 2024: 17-19 April / 22-24 May / 29-31 May / 19-21 June / 11-13 September / 2-4 October / 9-11 October / 30 October – 1 November Sign-up:  There will be eight tours available in 2024 – sign-up for all tours will be open from October 16, 2023 at 10.00 am CET and will close October 19, 2023 at 10.00 am CET.  Please be aware that there might be many more sign-ups to the tours than seats available.

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Details of 2024 LEGO Inside Tour and One Day Tours Released

9th October 2023

Details of LEGO's Inside Tour event have been revealed today. In case you don't already know, this is an event that LEGO markets as the “ultimate fan experience”. It's a three-day event where participants are taken on various tours, enjoy a build session with LEGO designers, and get to go on the mother of all LEGO shopping trips.

One of the biggest attractions of the Inside Tour, are the gifts given out to the participants. This includes an exclusive Inside Tour set that is limited to just a few hundred copies. These exclusives rank amongst the most expensive LEGO sets you can buy, which can easily pay for the high price of the tour. This year, the Inside Tour will cost 22,000 DKK (approx. £2,500 / $3,100 / €3,000)

This year there are eight Inside tour events, which will take place on the following dates:

• 17 - 19 April 2024
• 22 - 24 May 2024
• 29 - 31 May 2024
• 19 - 21 June 2024
• 11 - 13 September 2024
• 2 - 4 October 2024
• 9 - 11 October 2024
• 30 October - 1 November 2024

You can sign up for tickets from 10.00 am CET (9:00 am BST) on October 16, 2023, so just one week from now. The sign up period is time limited so it's best to sign up early to ensure you are in with a chance of getting on the tour. LEGO picks the Inside Tour participants from the names on the sign up list, so it's a bit of pot luck whether you get chosen or not.

So if you are wanting to go, make sure you put this date in your diary!

LEGO are also running a LEGO Fan Tour , which is a one-day event consisting of tours of the LEGO House, LEGO museum, the Billund factory, and Ole Kirk Kristiansen's home, and tickets to the LEGO House for the following day. This costs a much more affordable 4,499 DKK (approx. £520 / $640 / €600), and will be run on 23 February 2024, 8 March 2024, 22 March 2024, 8 April 2024, and 14 June 2024. Other dates for later in 2024 are expected to become available.

Lastly, there's the LEGO House Brick Tour , consisting of a tour of the LEGO House, a meal at the MINI CHEF restaurant's VIP table, a build session with a LEGO designer, and tickets to LEGO House for the following day. This will cost 25,000 DKK (approx. £2,900 / $3,500 / €3,350) for you and four guests and will take place on 1 March 2024, 15 March 2024, 5 April 2024, and 28 June 2024.

Graham is a passionate LEGO collector, who has a penchant for the Castle, Pirates, and Western themes. You can usually find him monitoring the latest developments and giving his opinion on what's hot and not in the LEGO world.

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LEGO House – the attraction delighting Lego fans of all ages

Words:  Owen Ralph

| 10 min read

Billund has been a magnet for Lego fans ever since the first Legoland theme park opened in 1968.

The sleepy Danish town is now joined by an indoor attraction dedicated to the plastic brick that gave birth to one of the world’s biggest toy brands – and it’s just been recognised as a brand centre of outstanding achievement at the 2019 Thea Awards .

For a town with little over 6,000 inhabitants – around two-thirds of whom work for the Lego group – Billund certainly punches above its weight when it comes to tourism. Not only do the two Lego attractions do business here, but there’s also the Lalandia holiday park/waterpark and Teddy Bear Art Museum. Both of course ride to some extent on Legoland’s coattails.

There’s even an international airport here. Which is not as odd as it may seem. Billund’s location means it is well placed to serve not only Legoland’s international visitors and Lego’s business associates but also all of Jutland, Denmark’s western peninsula.

Lego House – Home of the Brick

So important is the company to the local community that the new brand centre not only sits on a plaza – Ole Kirks Plad – named after Lego’s founder, it also replaces Billund town hall.

“It has been a dream for me for many years to create a place that will give visitors the ultimate LEGO experience,” says third-generation Lego owner, Kjeld Kirk Kristiansen . “With LEGO House, we celebrate creativity and the strength of learning through play.”

The winner of not just a Thea , but also many design awards, Lego House was designed by the architectural firm BIG (Bjarke Ingels Group). From above, the 12,000-square metre structure is designed to look as if it was constructed from giant Lego bricks.

A gift to Billund

It took four years to build ‘The Home of the Brick’ as its creator, The Lego Foundation , is calling it.

The budget? “That has not been made public,” says Jesper Vilstrup , Lego House general manager. “But when you walk around you can see we have not compromised in many places. It’s an expensive project; it’s never going to be paid back. This is more of a gift from the Kristiansen family and The Lego Foundation to the city of Billund.”

“In the summer there are many many tourists visiting Legoland and Lalalandia,” says Viltsrup. “There’s a zoo outside of Billund as well. We want to persuade them to spend one or two more days here.”

See also : Legoland parks grew into an international theme park success

The reasons for choosing the Danish town are obvious. Yet the Lego House boss states: “If we had built this purely for commercial reasons, we probably would’ve gone to New York, Shanghai, somewhere like that.”

A unique Lego experience

So how does Vilstrup assess its success? “There are two key factors,” he says. “One is that we provide the guests with a fantastic Lego experience that they will not be able to get anywhere else. At the same time, we want our employees to be the happiest employees they can.”

“Sure, there is a brand statement there as well,” he adds. “If you have a fantastic experience, you may go home, get out your old Lego out and be inspired to buy a new set. But it’s not like we are measuring the marketing impact on this.”

Creativity for all ages

Unlike Legoland, Lego House is open year-round. And while the famous theme park down the road is pitched primarily at families with children, the brand centre has been built to entertain children and creative souls of all ages. That includes what are known as AFOLs (Adult Fans Of Lego), several of whom have been lucky enough to have their brick-built creations selected as exhibits in the Masterpiece Gallery on the top floor.

Visitors to Lego House are encouraged to prebook online in order to manage capacity. Open on peak days from 10am to 7pm, but closed on selected days in low season, the venue can host around 2,000 daily guests (not all at the same time). The average visitor stays between 3.5 and 4 hours.

In its first 12 months, the facility comfortably met its quarter-of-a-million attendance target, with 450,000 coming through its doors and around 250,000 paying to access the experience zones.

The colour-codes zones each symbolise a different aspect of play and learning. Red is for creative skills. Blue is for cognitive skills. Green is for social skills, and Yellow is for emotional skills.

The experience within each of the zones was developed by an in-house team, working closely with experienced Lego designers. A number of external parties also offered input, including, to a limited degree, the Legoland Parks team at Merlin Entertainments . Several Dutch companies provided software and interactives featured in the experiences.

Lego House – zone by zone

Guests begin their tour of the four-floor facility by traversing several flights of stairs that wrap their way around the ‘Tree of Creativity’ – one of the world’s biggest and most technically complicated Lego models ever built. Because at Lego House, Lego bricks really do grow on trees.

A focal point of the Red Zone is the Lego Brick Builder, a giant waterfall cascading into a seemingly bottomless pit of Lego bricks. Further Lego building opportunities are available in Duplo Brick Builder and the Creative Lab.

The Green Zone is home to a trio of Lego dioramas called World Explorer, as well as some fun interactive experiences. Character Creator allows visitors to assemble a Lego Minifigure lookalike of themselves from countless heads and bodies. They can then create an imaginary magazine cover featuring their Lego self as the star.

Story Lab takes things one stage further as guests take a seat in a director’s chair and make their own Lego stop motion movie. The results of both the above are available to download for free after each guest’s visit. Highly shareable content for any Lego fan!

Interactivity, robots and plastic trees

Fish Designer is one of the key features of the Yellow Zone . After building a real-life Lego fish, visitors scan it and release it into an on-screen aquarium. It then interacts with other creations from Lego House guests. Visitors can also build a Lego insect in Critter Creator or create their own fauna in the Flower Garden.

An interesting interactive element in the Blue Zone is City Architect. By adding their own brick-built creation to this bustling metropolis, guests will see the rhythm of the city change. Robo Lab, meanwhile, explores how robots help to do things that humans cannot.

Similar to an activity at Legoland Discovery Centres, Test Driver allows visitors to create their own Lego vehicle and test it on a track. Completing the Blue Zone is the Lego Duplo Train Builder.

See also:  a behind the scenes tour of Bricksburg at Lego Movie World

Giving Lego fans what they want

While the building is not a museum , the basement of Lego House hosts an official collection charting the development of the Lego brand from a small furniture workshop in Billund into one of the largest toy brands in the world.

Previously such material could only be viewed inside the Lego Idea House, a private museum located in the former Kristiansen family home. Likewise, no Lego factory tours are given to the public. To satisfy their curiosity, Lego House includes a real brick moulding machine on the ground floor.

The machine churns out simple red Lego bricks. Each visitor is presented with a pack of six bricks. They can use these to build a unique combination of bricks generated just for them on a plastic card. This also includes a code allowing them to download images and videos created in the experience zones.

Elsewhere on the ground floor, or Lego Square as it’s called, there is a large Lego store, plus a trio of food & beverage outlets. Each is pitched at a different audience. Between them they serve up a mix of wordplay, gourmet cuisine and interactive fun.

Brick ‘n’ chips

The Brickaccino café provides quick snacks. At the opposite end of the scale is Le Gourmet. This offers “everything you expect from a Nordic cuisine/French brasserie gourmet experience”.

But it is the family restaurant Mini Chef that Lego fans will surely savour the most. Diners ‘build’ their meal using Lego bricks representing different dishes. They then scan this at their table to send it to the kitchen. Minifigure chefs can be seen on screen hard at work behind the scenes. When each order is ready, friendly Lego robots serve it up on plastic dishes attached to Lego baseplates.

Guests are also free to bring a packed lunch. The restaurants also open into the early/mid evening to cater to local residents and tourists.

The food offered is generally quite healthy. However, fries are also available at Mini Chef in exchange for a double studded blue brick.

Events for Lego fans and the local community

There are various upcoming events at Lego House. One particularly enticing prospect for older Lego fans is the Grand Ole Designers evening planned for October. This offers the chance to meet some of the Lego designers who created the dream sets of their childhood.

Lego House is designed to function as a community asset as well as a tourist attraction. There are plenty of areas where people come just come and hang out. For example, the outdoor terraces and free playgrounds on each of the coloured ‘bricks’ that make up the building.

Last summer, the venue also screened World Cup football games. And each month in Lego Square there is a free Mini Build for kids. The young participants even get to keep what they build.

Lego – a company comfortable in its own skin

Vilstrup is a Lego company veteran who started in marketing and later progressed into management. “I have a lot of Lego in my veins”, he says. The Lego House role is his first job in the attractions industry, however.

The facility can’t be pigeon-holed, he adds. It’s part brand centre, part family entertainment centre, part children’s museum, even part science centre. “We call it an experience house,” says Vilstrup. “But we’re still learning.”

People use the place differently, he says. “Some are coming in and just sitting by the waterfall. That’s the only thing they do all day because they love having all these Lego bricks at their disposal. Others come in to enjoy the blue zone; they love the physical interaction.”

As a celebration of the Lego brick, Lego House is the embodiment of a company that understands its brand .

“Lego House was built very much on the learning through play philosophy,” says Vilstrup. “This is knowledge that we have gained over time, and which we have become much more aware of over the last years. I don’t think you could have created this kind of attraction 50 years ago.”

Lego House Vs Legoland

There is one way in which Lego House differs from Legoland. Apart from the obvious things like its size, lack of rides and being indoors, that is. And this is the general exclusion of sub-brands or intellectual properties that now comprise a significant part of the Lego product range.

“The Legoland parks provide a great Lego experience,” says Vilstrup, “but the Lego brick is not really at the centre of the experience. “I think we provide a complementary experience.”

To date, around 80% of visitors to Lego House have been families; so the crossover with Legoland is perhaps greater than one may think. In addition to the Scandinavian countries, guests are coming from the UK, Germany, Poland and the Benelux region. There’s been a lot of Americans too. Roughly 10% of visitors are repeat visitors, but they don’t get a discount when they come back.

“Eventually we will most likely have a season pass,” says Vilstrup, “but right now our focus is to get new guests.”

From Billund to the world

Most of the experiences inside Lego House can be replaced. Fortunately, all are performing strongly so far. “The worst thing that can happen is that this becomes an old dusty place where things look worn out,” says Vilstrup. “There is a brand we need to protect here; an experience we have to provide. That requires our design team to be constantly looking at how technology evolving, how is the experience industry is evolving, and where Lego is going as a company.”

A new Lego headquarters, complete with studded roof, is taking shape next door to Legoland. This season the theme park opens a new Legoland Castle Hotel . This will cater to the increasing number of families that wish to stay a few nights and immerse themselves in all things Lego. With the addition of Lego House, Billund has consolidated its position as Lego capital of the world.

Yet those brightly-coloured toy bricks have gone on to fuel not just a global play phenomenon but also a thriving name in family entertainment. In a separate article coming soon on Blooloop, we will examine how Legoland used Billund as a launch pad to take on the world.

Images by LEGO House and Owen Ralph

• Themed entertainment
• Attractions business
• Visitor experience
• Brand experiences

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• Bricks Radar

Registrations for the Lego Inside Tour are open, come and discover the behind-the-scenes of the brand

If you're a LEGO enthusiast, get ready for an unforgettable experience. Registration for the LEGO Inside Tour 2024 is now open. If you are selected, not only will you have the opportunity to visit the Billund factory, but you will also be able to visit the residence of Ole Kirk Kristiansen, the founder of LEGO. But what can you expect from this adventure? And what is the cost of this unique experience? Here's everything you need to know.

A journey to the heart of the LEGO universe

The LEGO Inside Tour is a golden opportunity for LEGO fans to travel to Billund, Denmark, where it all began. You will have the opportunity - depending on the ticket you purchase - to take part in several guided tours, meet LEGO designers and enjoy the attractions of LEGOLAND Park as well as the LEGO House. V

You will also have a building session with LEGO designers by choosing the most complete package. But that's not all: you'll also leave with an exclusive set that you can keep as a souvenir or discreetly resell to recoup part of your investment.

What is the price? There is the three-day pass that will cost you the sum of 22,000 DKK, or almost €3,000, if you choose the most complete solution. This rate does not include travel costs but the package includes all meals, drinks and snacks for the duration of the tour. The package includes three nights' hotel accommodation and an annual admission ticket to LEGO House.

For 25,000 DKK (€3350), the tour can only take place over one day but with a meal at the MINI CHEF restaurant at the VIP table and an exclusive meeting with a LEGO designer with a building session. Tickets to LEGO House for the next day are included.

There are more affordable tickets for a one-day tour, the LEGO Fan Tour, at 4499 DKK ($600).

Requirements and Eligibility for the Lego Inside Tour

Participants must be at least 12 years old to register for the LEGO Inside Tour . Teenagers between the ages of 12 and 17 must be accompanied by an adult. The price is the same for everyone, regardless of age.

The dates of the different sessions for 2024 are as follows:

• 17-19 April,
• 19-21 June,
• 11-13 September,
• October 24,
• October 9-11
• and October 30 - November 1.

You have until October 19 at 10:00 a.m . to make up your mind. After this date, you will have to wait to find out if you have been selected and if the session of your choice, among the eight available between April and November 2024, has been assigned to you.

Opinions on the cost of this experience are divided. Some find the price to be exorbitant and discriminatory, while others are willing to take a chance despite the high cost.

It's worth noting that the LEGO Inside Tour isn't the most expensive LEGO experience on offer, but it's very popular due to the exclusive LEGO set offered to attendees. The LEGO Inside Tour 2024 is already generating a lot of excitement and discussion.

Bricks Radar is a young, independent media outlet and needs your help. Support us for free by bookmarking our site on Google News. It's just a click for you on the image below , but it's a lot for us. Thank you!

Arnaud, I'm 46 years old and a Lego enthusiast. I was reintroduced to Lego thanks to my children, and since then I can't do without them. I share my opinions and findings on the latest Lego news and releases with readers.

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Jay's Brick Blog

A blog about LEGO bricks

2024 LEGO Inside Tour registrations are now open

October 16, 2023 By Jay Ong 4 Comments

The LEGO House has opened up registrations for the 2024 LEGO Inside Tour , an exclusive experience where you’re taken behind the curtains of The LEGO Group and embark on a once-in-a-lifetime immersion of the brick.

It’s considered the ultimate LEGO Fan Experience, and everyone I know who has been on the tour has highly recommended it!

Tickets cost 22,000 DKK (approx US$3,100 / AU$4,900) per person, and does not include flights and travel, but does include 3 nights at the Legoland Hotel, and all meals, beverages are covered.

Sign up via this the LEGO House page

Here’s the official description about what you can expect from the Inside Tour

LEGO House, ‘Home of the Brick’ takes you on three unforgettable days that let you experience the LEGO Group from the inside and give you access to several places that are normally inaccessible. See LEGO bricks of all shapes and colors being produced on an exclusive guided tour through the Billund factory and visit the home of Ole Kirk Kristiansen , the LEGO founder, where it all started. Enjoy a build session with LEGO designers and immerse yourself in our internal unique museum on a guided tour. Get a special shopping experience and when it’s time to say goodbye, we will treat you with a unique and exclusive LEGO set.

Below are the 2024 LEGO Inside Tour Dates

• 17 – 19 April 2024
• 22 – 24 May 2024
• 29 – 31 May 2024
• 19 – 21 June 2024
• 11 – 13 September 2024
• 2 – 4 October 2024
• 9 – 11 October 2024
• 30 October – 1 November 2024

Do note that registering for the tour doesn’t automatically guarantee you a ticket as it’s incredibly popular, so if you’re planning on doing the Inside Tour, I wish you the best of luck!

Apart from the exclusive set you’ll receive at the conclusion of the tour , there’s plenty to look forward to such as meeting in designers, competing in build challenges (to win some awesome prizes), as well as a visit to the LEGO Ideas House, a private museum that documents The LEGO Group’s over 90 years of history which is located in the home of Ole Kirk Kristiansen.

Check out some previous LEGO Inside Tour sets ( Part 1 and Part 2 ) from Bricknerd. These are incredibly valuable sets, and will pay for the ticket of the tour themselves if you choose to sell it on the secondary market, although most people tend to keep theirs.

If you’re planning on doing the LEGO Inside Tour in 2024, I’d love to hear from you if you’re successful in getting a spot! Good luck! You can register your interest on the LEGO House website .

To get the latest  LEGO news  and  LEGO Reviews  straight in your inbox, subscribe via email, or you can also follow on  Google News , or socials on  Facebook ,  Instagram  (@jayong28),  Twitter  or subscribe to the  Jay’s Brick Blog Youtube channel .

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November 15, 2023 at 8:27 AM

My partner and I both put in the application. This morning, he woke up with an email coming from LEGO congratulating us (the last tour of the year). We are a bit speechless at the moment. Yay

October 17, 2023 at 12:05 PM

Any clue how to sign up as a group? I can’t figure out the form enough to sign up with my partner.

October 17, 2023 at 11:40 AM

Sorry those prices are ridiculous.

October 16, 2023 at 11:32 PM

Is it just me or do they keep on raising the minimum age for kids to attend things like this and the factory tour, etc?

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Travel Babbo

A Family Travel Blog

The LEGO Inside Tour – The Best 3 Days Ever for a 7-Year-Old

By Eric Stoen on June 22, 2015 • Last Updated January 18, 2023 This post may contain affiliate links. Read my Disclosure here .

The LEGO Inside Tour – a Review

The LEGO Inside Tour. I first heard of this tour at LEGOLAND Billund three years ago, and it seemed too good to be true – a Golden Ticket in the Willy Wonka spirit that lets 140 people a year (four groups of 35) tour the LEGO factory, meet the LEGO designers and go behind the scenes at LEGOLAND Billund and the LEGO operation overall. Yep, literally hundreds of millions of people play with LEGO bricks every year and only 140 of them get to see LEGO from the inside. Sign us up!

Actually, we waited three years because the minimum age for the tour is seven*, and my son (and the biggest LEGO fan in the family) only turned seven last September. This was the first time he would be eligible for the LEGO Inside Tour. How did we get tickets, you’re asking? Just by going online.

In September/October every year, LEGO’s website publishes the date when its Inside Tour tickets will go on sale for the following summer. It changes every year. Last year tickets went on sale at 1pm (Denmark time) on November 3rd. That meant 4am in California. No problem – I set my alarm, opened up a web browser, and clicked refresh a dozen times until I saw the registration form. I typed as quickly as I possibly could and hit Submit. I hoped for the best.

Three days later I received the magic emails: “Congratulations!” each began. “You made it to the list of participants of LEGO Inside Tour June 9-12.”

So what did the LEGO Inside Tour consist of? Everything! In my recap below I’ll note the highlights, but I’m purposely leaving out some details. There were surprises around every corner, and I don’t want to spoil them for any of you who are so inspired by this post that you get tickets for next summer. Suffice it to say it was a brilliantly-organized three days that gave us insights into every aspect of LEGOLAND Billund and beyond. It was extremely impressive how much thought they put into the details, especially because only 140 people a year get to see those details.

Arrival Day at LEGOLAND BILLUND

After spending two days in Oslo to recover from jet lag, we took an hour-long flight on SAS to Billund and then a five-minute taxi ride to the LEGOLAND Hotel . We arrived to find large packets of information waiting for us, in addition to multiple gifts and two season passes to LEGOLAND Billund with our photos on them. Cool! There were also two bags of LEGO bricks and a building challenge – the first of many building challenges throughout the week. As there were no official activities on the arrival day, off to LEGOLAND we went.

LEGOLAND Billund

We first visited LEGOLAND Billund six years ago, when we only had two kids (1 1/2 and 3 at the time). We love it – it’s a park with some rollercoasters for older kids, but is largely aimed at younger visitors. There’s a great DUPLO section for really small kids, there are rides for all ages, and there are opportunities everywhere to build with LEGO bricks. And a Tuesday afternoon in early June when European schools are still in session is a great time to go.

There were no lines at LEGOLAND Billund, so we went on several rides over and over. We bought some mini-figures. We had lunch. It was a great few hours. One of the things that I love about LEGOLAND Billund is seeing how different it is from Disneyland. There’s a real campfire where you can bake your own bread. Glass bottles? No problem. Dogs? Welcome.

LEGO Inside Tour Day One

Our first official day of the LEGO Inside Tour started with a get-together at the hotel, where we met the other lucky participants (from 11 countries), received name badges and created mini-figures in our likenesses to attach to the badges. We then headed off to the LEGO Idea House, which is really a LEGO museum only for LEGO employees. It’s a great museum – telling the story of LEGO founder Ole Kirk Christiansen and how he transitioned from building wooden toys to creating and refining the LEGO blocks.

The museum showcased a lot of the current sets and there were plenty of opportunities to build. But the coolest thing was the basement. In a highly-secure library-type setup with moveable stacks, there’s one copy of every LEGO set ever sold. We were able to go back to the very first sets, see (and hold) the initial Star Wars and architecture sets, see the product lines that have come and gone, and drool over all of the sets that simply don’t exist anymore, even on the collector market.

From there we went back to the LEGOLAND Hotel and met with several LEGO designers who told us about how they came to work for LEGO, showed us the sets that they’ve designed, and even showed us sets that haven’t been released yet. That made us drool a little more! They then led us into a building challenge where everyone was split up into teams. Each team had to work together to create an object out of LEGO bricks to solve a specific problem (see, I’m not giving away all of the details!), and it was fun seeing how different each of the solutions was. It was a great chance to get to know others on the tour.

After dinner, there was yet another building challenge. We had access to pretty much every LEGO brick and element and could design anything we wanted. The specific challenge was to create something that would fit well into the LEGO product catalog – something that could be sold at a reasonable price point and would be fun for others to build and play with. My son and I built for a couple of hours, handed in our creations and went to bed. Some people worked on their creations well into the night.

LEGO Inside Tour Day Two

Day Two started with a trip to LEGO Headquarters. We surrendered our phones and cameras and were taken to a presentation room where we saw some of the LEGO products in development. Most interesting was a demonstration of LEGO Worlds – a new online game that allows you to build a world slightly similar to Minecraft but with a definite LEGO feel and LEGO twists throughout. We can’t wait to play it at home!

From there, we drove over to the LEGO Factory. Talk about a very, very cool experience! We saw every element of the factory and every stage of the LEGO creation and long-term storage. Highlights were:

• The huge silos holding tiny granules of plastic (technically acrylonitrile butadiene styrene (ABS)) that become LEGO bricks and the pipes that take those granules to the molding machines;
• The incredibly heavy, incredibly expensive molds that have been precisely crafted to create every LEGO element – from the standard bricks to the unique parts of various sets (think Ninjago swords or Christmas trees);
• The machines that melt the plastic and inject it into the molds for just a few seconds before a recognizable brick is ejected into a storage box;
• The robots that roam the factory to replace the full storage boxes with empty boxes (based on weight) and transport them to a conveyor system leading to long-term storage;
• The long-term storage facility. It reminded me of the final scene of Raiders of the Lost Ark – an enormous facility with shelving that continued forever – both away from us and up almost as far as we could see. We watched a robot take each storage box, read its bar code, and then decide where to move it for storage. Amazing!

I wish I could post photos of the factory during our LEGO Inside Tour, but as with most of the places we visited we weren’t allowed to take pictures. Just another reason for you to sign up for next year’s LEGO Inside Tour and see it for yourself! FYI, in response to all of the emails I get, the LEGO factory in Billund is 65,000 m 2  – approximately the size of 11 football fields.

The next stop on the tour was the LEGO campus and the warehouse/distribution center. We took a tour of the facility, had lunch and met with more LEGO designers to see the clay-molding process that leads to the creation of new elements and mini-figures. So much fun to see the process and meet the people who have created some of the coolest LEGO elements, including the electronic elements like light-up bricks and Mindstorms. We also had a quiz on LEGO trivia and a very fun unexpected activity that was one of my son’s highlights. I’m not going to say exactly what it was, but let’s just say that we now have a lot of new mini-figures at our house.

And our day was only half-over! Next up was a trip to the LEGO employee shop, where we were able to purchase LEGO sets and products at the employee discount. We went crazy! I think we bought 15 or so new sets that are now being shipped to our house. Many, many weeks of LEGO creation will be arriving at our door very soon.

From the employee store, we went to a small showroom dedicated to the new LEGO House. This is going to be great when it’s finished – a museum similar to the internal one that we visited the day before, but far larger and open to the public in Billund. The architecture is amazing – the building looks like it’s made of LEGO bricks, and in an incredibly creative, stacked way (see below). The LEGO House will open in the next two years and looks to be well worth a visit – or for us a return visit. Too bad our season passes will have expired by then!

After a short break, we went to dinner inside a closed LEGOLAND Park with even more LEGO designers. I can’t overstate how interesting it is being able to talk to these men and women about the design process and the stories behind the designs (like for the Chima and Ninjago sets). Then after dinner, we went back to the hotel for an awards ceremony for the creations that we made the night before. Some of the designs from our fellow participants were amazing! The cool thing was that everyone had the same bricks and elements to craft from and everyone created such different, unique things. My son won a LEGO Star Wars set for his “shooter shark ship”. I was a non-winner but received a LEGO Superhero set as a consolation prize.

LEGO Inside Tour Day Three

Day Three centered around LEGOLAND Billund . We got to go behind the scenes to see the other side of the rides and meet the designers/crafters who create the large LEGO sculptures in the parks. Very interesting to see the creative process, talk about maintenance and replacement of the sculptures, and see the integration of mechanical elements with some of the creations.

We then had lunch in the park and returned to the hotel for a speech by a LEGO recruiter. After three days of being in the LEGO world and mindset, of course, you’re thinking “wow, it would be so cool to work here.” So it was brilliant to close out the tour with a speech about, well, how we could go to work for LEGO. It’s not easy to get hired, and there are a lot of other people worldwide who want to work for LEGO, but the company is growing quickly and hiring.

Some of the employees we met had done the LEGO Inside Tour years before, so there is definitely an employment path for those who wish to pursue it. I’m a travel writer so I’m moving on, but wow, I’ll always remember these three days. It truly was an extraordinary bucket list experience , and if you think it sounds great as well, remember that I’m leaving out some of the coolest elements to maintain the surprise, including a very unique gift at the end. Start checking the Inside Tour website now! And let me know if you get in next year.

Summary Information

Kid Friendly:  Very! Level of Difficulty:  Easy

Airline/Routing:   United  LA-Newark-Oslo and then SAS Oslo-Billund a couple of days later. We departed on a direct Billund to Amsterdam flight on KLM a couple of hours after the LEGO Inside Tour ended.

Hotel:  LEGOLAND Hotel .   Three nights with a park-view room (basically inside the park) are included with the Inside Tour ticket. There would be no reason to want to stay anywhere else. The hotel was great and I fully trusted my son to roam the hotel without me, playing with his new friends or heading to the lobby, screening room or gift store.

Total Trip Length:  Four Days

Days of School Missed:  Zero (summer break)

Cost:   The Inside Tour the year we went cost roughly US$2,200 per person. It was worth it! That included three nights at the LEGOLAND Hotel , meals for three days, wine, LEGOLAND Billund season passes, a visit to the company store where we saved hundreds of dollars using the employee discount, all of the activities/events I mentioned above, and many, many unique gifts, including two truly priceless ones at the end. Plus it was the trip of a lifetime for a seven-year-old, and is way up there on my “coolest things ever” list as well.

*Important Note

2019: Unfortunately LEGO has changed the minimum age of the Inside Tour to 10. Pretty grinch-like if you ask me, since it was an absolutely perfect trip for seven-year-olds. By ten my son had switched from LEGO to football/soccer. They now have a one-day LEGO Fan Tour that includes a lot of the Inside Tour elements for a much less expensive price and that is still open to seven-year-olds.

More from Travel Babbo

June 25, 2015 at 2:37 am

Hi, were you allowed to buy anything there, like sets or bulk lots of certain bricks?

Alec Australia

June 25, 2015 at 10:40 am

Hi Alec. At the employee store we were allowed to buy any sets that we wanted (but only two max of the same set) and up to 16 minifigures. I don’t remember seeing bulk lots or containers of bricks there.

June 30, 2015 at 7:59 pm

Great review! I was lucky enough to go on the next tour (16-19 June) and had a very similar experience to yours. Definitely an amazing, once-in-a-lifetime experience. I was wondering if you’ve received your purchase from the Lego employee shop yet and, if so, how long did it take to arrive? I’m eagerly awaiting my order and am trying to get a sense of how much longer I’ll likely need to wait 🙂

Thanks! Craig

June 30, 2015 at 8:20 pm

Hi Craig – our two boxes were delivered in Colorado June 22, so 11 days after we were at the store. Not sure where you are, but by that math you should have had yours yesterday. Hopefully you get them soon! We’re already done with the Death Star and moving on to the other sets!

August 9, 2022 at 8:18 am

WHERE IS THE LINK>

August 9, 2022 at 8:27 am

In the post at the end of the Day Three section.

January 26, 2016 at 6:39 am

I have two grandchildren, the boy has gotten every set Lego makes. However, I was wondering if they would look out of place since they are now 14 & 15.

January 26, 2016 at 8:26 am

No, they wouldn’t be out of place at all on the LEGO Inside Tour. There were only a few young kids on our tour, there were some older kids and there were a lot of adults. Everyone fit in well. As long as someone enjoys being creative with LEGO blocks, the trip is for them.

February 16, 2016 at 11:35 am

Was 7 a good age for the tour? My 7-year-old loves Legos, but I’m wondering if a special experience like this is better saved for when he is a few years older (when he might appreciate and remember it more)?

February 25, 2016 at 1:01 am

Seven was a perfect age. Kids change and move onto different passions. If you have a 7-year-old who loves LEGO, try to get onto the next tour. Even now at 8 1/2 my son is playing with LEGO bricks a lot less. Any age would have fun on the tour, but passionate fans will have the most fun.

April 1, 2016 at 4:29 pm

How much did you pay for lego in employee store? how much discount you get? I hope to go there, it seemed very fun.

April 1, 2016 at 4:36 pm

We weren’t allowed to have cameras or cell phones with us so I couldn’t check prices, but when I did rough calculations later that day the discounts were anywhere between 40% and 50%.

April 13, 2016 at 4:04 pm

Great article. I’m on the first tour this year. Leaving in less than 4 weeks. You must know how excited I am. I’ve been scouring the net for reviews and any information I can find. This was a great read. Thanks. Were there any other participants from the US on your tour? Just curious.

April 13, 2016 at 8:09 pm

Have fun! Yes, there were a few other Americans, but otherwise it was a diverse group.

May 21, 2016 at 11:50 am

Hi, I’m in the second tour in a few days so i’m very very excited !!! Can we buy more sets that the box sent by LEGO and how can we do to send them at home because that’s very interesting ? @ J : is the exclusive set great this year ? What do you think without reveal it ? Thanks. Julien.

May 22, 2016 at 7:59 am

Very cool – have fun! They’ll ship one full box per person to your home for free. You can also take things with you, up to their purchasing maximums – e.g. no more than x minifigures, two copies of any given set, etc… Then it’s up to you to figure out how to get the excess (plus the exclusive sets) home!

June 19, 2016 at 8:46 am

Is the application first-come,first-served basis? Thanks.

June 19, 2016 at 9:04 am

My assumption is that it is, however they reserve the right to not accept people who have gone on the tour before.

July 2, 2016 at 3:32 am

I’m saving this article for when our youngest boys are 7. Seems like a once-in-a-lifetime experience. Thanks for sharing!

August 2, 2016 at 5:39 pm

Tickets are available on LEGO’s website. They go on sale once a year and are gone within minutes. You’ll need to check the website after the summer to see when they will be on sale for 2017.

August 2, 2016 at 11:24 pm

It used to be first come first served, not for 2016 though. There were people on the tour that signed up days/weeks after registration was open. Some casual fans were on the tour. Many people had tried for years to get on the tour. It was also just 2 nights, same price though. Registration is usually in early November.

August 8, 2016 at 12:43 pm

Thanks for the update. That’s great if they’ve moved away from first come/first served. That made it too difficult to sign up with kids.

November 15, 2016 at 7:54 am

After 2 years of not getting in, we finally got into the tour next (2017) year! We are excited to participate in 2017! Any preparation tips? do you have any travel suggestions leading up to the trip? We will be travelling from Canada so we have the possibility to stop in Iceland, or spend a few days in Denmark?

November 15, 2016 at 10:35 am

Congratulations on getting in! I don’t have any preparation tips other than doing research in advance on the pricing of the sets that you want to purchase. We didn’t have access to cell phones during the visit to the company store, so I wasn’t able to easily compare prices.

For travel, it’s not necessary to spend time in Billund before or after the Inside Tour – there’s not much to do outside of LEGO – so you have all of Europe as an option. Check out the Billud Airport Wiki page . That lists all of the non-stop flights to/from Billund. That may give you some ideas.

February 25, 2017 at 7:10 pm

This is a great review. I am so excited that my son received his wish and his Make A Wish trip will be this Lego tour in 2017. Thank you for the sneak peek. We have not received all of our information but the days are quite full. It shows out evening break but I wanted to see what type of other breaks they had(lunch, bathroom, snacks). I just like to be prepared. Thank you for taking the time for this review and your reply!

February 26, 2017 at 12:37 pm

That’s great that you got onto a tour! I honestly don’t remember the break schedule, but everything scheduled was fairly casual – even at the museum or during building competitions, we could always duck out for the bathroom or for a snack. They take care of you. All meals were scheduled/included, and I don’t remember ever getting hungry.

February 27, 2017 at 10:05 am

Awesome, thank you so much for responding! We are truly so excited and feel so blessed. I tend to over prepare sometimes just due to some of his medical needs.

February 28, 2017 at 12:42 am

Hi, I was very lucky to do the LEGO INSIDE TOUR last year and this year that will be my wife and daughter in law who are going to do it in the second session of May, when are you going Melissa ? The organisation is absolutely perfect and the staff is very professionnal and guarantee you a nice journey. So i come back this year to spend time in the LEGOLAND Park. We are very very excited !!! You can have a look on my last year review at this link on a french website : http://www.hothbricks.com/lego-inside-tour-2016-julien-y-etait-raconte/ You can easily translate, if you have any questions don’t hesitate ! Regards. Julien.

April 3, 2017 at 2:17 pm

Aaaaaand this is the coolest thing I’ve ever read about. Bummed that my son will only be 6.5 when we’re in Europe next year!

August 11, 2017 at 11:35 am

Thank you for the great review, we hope to get into the next tour !

August 11, 2017 at 11:56 am

October 9, 2017 at 12:14 pm

We are anxiously anticipating our LIT in a couple weeks. I have become an avid reader of your blog and I appreciate your values as it relates to luggage and the hassle/benefit it holds.

We are travelling to Copenhagen a few days before the tour and then will be attending the LIT. If you were to do it again/over what would you take as luggage? We are travelling as a family (two adults one preteen!)

October 17, 2017 at 7:55 am

Have fun on the Inside Tour! I didn’t realize that they shifted them from summer-only. That’s great.

I would say to definitely have some extra room in your luggage. The store will ship sets for you, but you’ll be receiving other things during your trip, including the exclusive sets at the end (three of them if there are three of you).

October 17, 2017 at 11:02 am

To secure the LIT set i would keep it in the cabin luggage… You’ll bring back too the model that you’ll create during the building challenge of the first evening. Many goodies too + the LEGO House visit including the 21037 set. At the employee shop that’s very interesting for the big sets : imagine the new MF 75192 half price 🙂 Let us know if the exclusive set will be the same that the previous group of this year.

November 5, 2017 at 7:51 am

Hey Julien,

We are back from the LIT 2017. Yes. The LIT set was the same as those handed out in May/June. We are very happy with the he set, but haven’t built it yet! Unfortunately the UCS Millenium Falcoln is even sold out at the employee store, although there was one at the Lego House store. Even at half price, it’s still expensive, although we were lucky enough to have dinner one night with its designers, so that would have made it easier to justify.

The LIT did not disappoint!

October 31, 2017 at 2:55 am

Can you shed any light on when it is you pay the LIT tour fee? is it straight away on the day you do the application form or within a certain number of days after being accepted?

Regards, Richard

October 31, 2017 at 8:58 am

Our Inside Tour started June 9. Payment was due by February 27.

November 5, 2017 at 7:52 am

We were on the October 2017 tour and our payment was due before Christmas 2016 😱😱😱😱. But worth it! Good luck!

November 29, 2017 at 8:36 pm

An article inThe Guardian claims the factory is half a kilometre long

November 30, 2017 at 10:10 am

Thanks! Just received official notice from LEGO that the factory is 65,000 m2 and approximately 11 football fields.

February 2, 2018 at 4:21 am

how big is the lego staff shop? i’m going on the tour in september ☺☺☺☺☺

February 2, 2018 at 7:12 am

It’s big! They had most things there that we wanted. Easily enough that we filled up our allotted boxes.

April 21, 2018 at 7:29 pm

For a 7 year old and for me Eric LOL!

May 25, 2019 at 6:49 pm

Can you arrange for a group of 15 students & educators?

May 25, 2019 at 7:31 pm

I can’t do anything. I was simply a participant. You’re welcome to contact LEGO and ask them.

February 28, 2021 at 5:56 pm

How much is shipping for what you buy at the Lego employee discount shop from Billund to The US. If it’s 1 box for free does that mean 1 set or a shipping box that can hold multiple sets?

February 28, 2021 at 6:58 pm

It’s one large box per person for free that holds a lot of LEGO sets.

August 30, 2021 at 4:17 am

What information do I need to fill in for registration?

August 30, 2021 at 12:54 pm

If you go to the Inside Tour website, linked in the blog post, you will see that LEGO has four tours in 2022 and they go on sale on October 26, 2021. If you go to the website on that date you will see the information you need to complete.

July 16, 2022 at 8:29 pm

i will have a ticket for the LIT 2022

just a question: I come by car, so can bring the lego sets i buy easily home. But after shopping in the employee-store… where do you leaf the sets you bought?

bring them back in the hotel, let them in the bus, they will bring it to you car?

July 23, 2022 at 2:02 am

Hi Harm. Have an amazing time!

Since they kept our sets to ship them to us, I cannot speak to the best way to transport your sets from the store. That’s a question for your LEGO representative.

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Sign-Up For The LEGO Inside Tour 2024 Now!

The LEGO Group has opened up registration for next year’s Inside Tour today ( 16th October )!

Ever fancied visiting the LEGO House and taking the Insider Tour ? From today ( 16th October ) you’ll be able to register for the exclusive fan tour around the famous and iconic LEGO House and Factory . This unique experience allows fans to take a trip back in time, by visiting LEGO vault as well as seeing how how LEGO elements are made in the LEGO factory tour. You’ll also get an exclusive LEGO set and a special shopping experience.

The sign-up period for the LEGO Inside Tour 2024 will be available here from today ( 16th October ) to 19th October 2023 .

Available dates of the LEGO Inside Tour:

• April 17th – 19th
• May 22th – 24th
• May 29th – 31st
• June 19th – 21st June
• September 11th – 13th
• October 2nd – 4th
• October 9th – 11th
• October 30th – November 1st

Official details:

The Ulitmate LEGO Fan Experience LEGO House, ‘Home of the Brick’ takes you on three unforgettable days that let you experience the LEGO Group from the inside and give you access to several places that are normally inaccessible. See LEGO bricks of all shapes and colors being produced on an exclusive guided tour through the Billund factory and visit the home of Ole Kirk Kristiansen, the LEGO founder, where it all started. Enjoy a build session with LEGO designers and immerse yourself in our internal unique museum on a guided tour. Get a special shopping experience and when it’s time to say goodbye, we will treat you with a unique and exclusive LEGO set. Duration:  3 full days The LEGO Inside Tour will take place on eight dates in 2024: 17-19 April / 22-24 May / 29-31 May / 19-21 June / 11-13 September / 2-4 October / 9-11 October / 30 October – 1 November Sign-up:  There will be eight tours available in 2024 – sign-up for all tours will be open from October 16, 2023 at 10.00 am CET and will close October 19, 2023 at 10.00 am CET. We will provide a link where you will be able to sign up.  Please note that the sign up does not guarantee a seat.

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’home of the brick’ – og meget mere.

LEGO ® House tager dig med på en unik heldags rundvisning "bag kulisserne" i LEGO Koncernen. Hør LEGO klodserne blive støbt på fabrikken, besøg LEGO grundlægger Ole Kirk Kristiansens hjem, og genopdag LEGO sæt fra din barndom på det interne museum. Og sidst, men absolut ikke mindst, tager vi dig med på en inspirerende guidet rundvisning i det fantastiske LEGO House, hvor du kan se gigantiske LEGO modeller helt tæt på, og til allersidst får du mindst 2 timers fri leg i LEGO House. Turen inkluderer desuden billetter til LEGO House, så du kan besøge huset næste dag på egen hånd.

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Tilmelding: Tilmeldingen til LEGO Fan Tours 1.halvår 2024 er åben. Book din tour via "Tours & Events " kalenderen i bunden af denne side. 

Følg med på denne side for mere information om LEGO Fan Tour 2. halvår 2024. 

Hvad kan du forvente?

Kom med bag kulisserne hos lego koncernen.

Slut dig til en gruppe på 25 passionerede LEGO fans på en guidet tur til LEGO House og andre seje LEGO lokationer, der normalt kun er tilgængelige for LEGO medarbejdere. Dit eventyr starter ved LEGO House og fortsætter ud i LEGO universet.

• Besøg vores grundlægger Ole Kirk Kristiansens hjem. Oplev atmosfæren i de lokaler, hvor der blev skabt legetøjshistorie for mere end 90 år siden.
• Genopdag dine barndomsfavoritter og andre LEGO sæt helt tilbage til dengang, hvor det hele startede i vores interne museum.
• Se LEGO klodser i alle former og farver blive produceret, når vi tager dig med på en guidet tur igennem vores fabrik.
• Slut det hele af med en spændende, guidet rundvisning i LEGO House, hvor der vil være masser af tid til at lege og fordybe sig i husets mange muligheder – og der vil naturligvis også være tid til fri leg i huset.

Praktisk information

• LEGO Fan Tour koster 4.499 DKK pr. deltager.
• Turen inkluderer en hel dags oplevelser med guide.
• Turen inkluderer desuden billetter til LEGO House, så du kan besøge huset næste dag på egen hånd.
• Turen inkluderer frokost, drikkevarer og snacks, så du kan holde energiniveauet højt hele dagen.
• Al kommunikation på LEGO Fan Tour foregår på engelsk.
• Minimumsalder for deltagelse er 10 år. Gæster mellem 10 og 17 år skal være i selskab med en voksen deltager.
• Rejseudgifter til og fra Billund er ikke inkluderet i prisen.

Deltagere skal selv arrangere transport til og fra LEGO House i Billund. Billund har en international lufthavn ( www.billundlufthavn.dk ), hvorfra der er få minutters kørsel til LEGO House. Der er let adgang til taxa fra lufthavnen. Du kan også tage med offentlig transport fra København – book din billet og se rejseplan via www.dsb.dk .

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