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The VIP Experience on an AT&T Stadium Tour

By Author Laura Longwell

Posted on Last updated: January 12, 2021

“Before we get started with the tour, I have a very important question to ask you,” my guide said. “Do you know why there’s a hole in the roof of the stadium?”

“So God can watch his team play,” I said, without missing a beat. My mom, who was along for the ride on our AT&T Stadium tour just stared at me. “I’ve been watching the Cowboys for 40 years, and I’ve never heard that,” she said.

The exchange tells you pretty much all you need to know about what it’s like to be a fan of the Dallas Cowboys. Growing up in Texas in the 1990s, the Cowboys were religion. After all, they won three Super Bowls in four seasons from 1992-1995. Though success in recent years has been a bit spottier, the team’s popularity is as high as ever, which was evident on my recent tour of the team’s stadium in Arlington, a suburb of Dallas, Texas.

AT&T Stadium, the official name of Cowboys Stadium, has all the grandeur you would expect from Texas. This mammoth space is way more than a football stadium, though. It’s an art gallery, an event space, a shopper’s delight, and, of course, a football lover’s paradise. A visit here is one of the most unique things to do on a visit to Dallas .

The first thing you see when you enter the building for the a stadium tour is the gift shop. Larger than some department stores, the two-floor shop offers pretty much everything you could imagine in the way of team merchandise, and much of it is customized on-site. The tributes to the Cowboys’ greats begin here, too, with photos of former coaches and players who are instantly recognizable to football fans.

The tour wastes no time in making an impression. Within just a few minutes in the largest domed stadium in the world, the field sprawls out before you, the Cowboys’ iconic blue and white star in the middle. Surrounded by 80,000 seats, you understand the meaning of “everything is bigger in Texas.” If you visit on a day the field is open to visitors, you can even throw the football around a little.

Leaving the field, you are enveloped by the maze of tunnels that runs through AT&T Stadium. There are passages where buses and cars can drive into the building, carrying players and other VIPs. There are enormous storage and staging areas for the equipment used for the events that happen nearly every day at the stadium. At times, it feels like an underground city as carts, supplies, and some of the stadium’s 7000 employees go past (of course there aren’t so many on non-game days).

Along the sides of the corridors, the tour stops in several other high-profile spaces. The players’ and cheerleaders’ locker rooms are big draws for fans wanting to get close to where their Cowboys idols spend time during the football season. (The rooms are the same, but the cheerleaders have mirrors.)

You also have a chance to walk through the ultra-exclusive Miller Lite Field Club, where the players enter the field. Nearby, you can step up on the podium where the players hold each of their post-game press conferences when they’re at home.

Above ground, the stadium features 58 works of art, 16 of which were commissioned especially for the stadium. You’ll pass a number of them on your walk, but there are also special tours available and an app to access more information about the pieces.

Tips for taking an AT&T Stadium Tour

• VIP tours are available, along with self-guided tours, and tours focused on the art of the stadium. The self-guided visit sticks primarily to the field and locker room, so you miss out on the owners’ suites, press room, and more.
• Availability is dependent upon events (and games, of course) at the stadium, so check carefully to ensure that the tour you want is available when you plan to visit. This is especially important if you want to visit the field, which is not open every day.
• If a photo on the field is a top priority, bring a football with you or buy one in the gift shop.
• Plan to buy tickets ahead of time as they do sell out, even at times you may not expect.

We were the guests of the Dallas Cowboys for our AT&T Stadium tour. As always, opinions of the enormous and sporty are our own.

Laura Longwell is an award-winning travel blogger and photographer. Since founding Travel Addicts in 2008, she has written hundreds of articles that help over 3 million people a year get the most out of their travel. In that time, she has visited nearly 60 countries on 5 continents, often returning to favorite destinations over and over again. She has a deep love of history, uncovering unexpected attractions, and trying all the good food a place has to offer.

In addition to Travel Addicts, Laura runs a site about her hometown of Philadelphia—Guide to Philly—which chronicles unique things to do and places to see around southeastern Pennsylvania. Her travel tips and advice appear across the web.

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Tuesday 17th of September 2019

I went to the tour yesterday vip and I was not able to do the green screen I am upset. I really wanted to do that?

Thursday 17th of January 2019

We took the VIP Tour a few days ago. Barbara. Our Tour Guide made Me feel like a "Kid in a Candy Store." I was allowed to ask all the silly questions I wanted. To see inside My Beloved Cowboy's AT&T Stadium. Was simply Magical! We like the way the Stadium was designed with the Fans in mind! Thank You Mr.Jones! You Did Good!

Ligeia and Mindy

Wednesday 27th of May 2015

We're not really football fans, but this seems like an amazing experience! Thanks for sharing. :)

Ryan Biddulph

Life-long Giants fan here and I gotta say, this place and the old Boston Garden are the 2 spots I'd love to visit, more than any. Amazing facility from your recount and oh yes, I know all about the God quote ;) My best friend grew up a Boys fan in NJ, and heck, whenever they come to town half the stadium roots for them. Truly America's team!

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Google Offers 3-D Virtual Tour of Cowboys Stadium

For those of you who can't make it out to Dallas for this Sunday's Super Bowl – and, quite frankly, that's probably all of you – the search wizards of Mountain View, California, have been kind enough to offer us the chance to virtually tour Cowboys Stadium via Google Earth.

It couldn't be simpler. Download the latest version of Google Earth, and type "Cowboys Stadium" into the "Find Businesses" field at the top. (Also, make sure you have the "3D Buildings" layer turned on.) It might take a minute or two to get the hang of it, but once you do, you can get a complete 3-D perspective of this $1.2 billion behemoth , decked out in its complete Super Bowl-themed exterior.

For a sneak peek at what the virtual tour resembles, check out this demo video released by Google.

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... in his own words and in words of those, who knew him

Concert in Moscow 1993

Samvel Gasparov , a movie director, tells the story about MJ' show in Moscow in 1993:

'I heard about Michael Jackson for the first time back in the 70's. I even knew some of his songs, but I never was a fan. When I worked as a truck driver, I used to listen to Georgian music. Later, when I went to college, I grew to like Joe Dassin, Charles Aznavour, Tom Jones, and Engelbert Humperdinck. But I always knew about Jackson, and I knew that he was a good singer. In the early 90's my dream was to make a movie called "Run brother, run". American filmmakers expressed some interest in the script, and in 1992 I went to Romania where we rented a foundation. As it happened, Michael Jackson was giving a show in Bucharest at that time, and I was introduced to his producer Marcel Avram by one of our mutual friends. Marcel asked me to help them tape Michael's concert, and I did what I could. It was a pleasure. The performance left me stunned. Jackson impressed me very much – he was a genius, that's no question. I was personally introduced to him, and I remember shaking his cool pale hand. On the second day at dinner I told Avram about my wish to make a movie in the USA and my need for money. I already had an offer for five movies and lodging in the US by then. "I like you", Avram said. "If you want, we can bring Michael to Moscow. Then you can organize a show and make some money." I thought it would be cool, but I honestly didn't believe it was possible. But soon after that Avram sent his people to Moscow in order to check out Dessa, the company I headed at the time. It was one of the first Russian private companies created for the purpose of movie making, and I had some good folks on my team.

Suddenly the project came to life. Money was pushed to the background in my mind. I was full of enthusiasm, I wanted to bring that joyful event to people – after all, it was the first time a big Star was going to visit Russia. Since the visit of Avram's delegation and till September 1993 we were busy with preparations. It was my first experience in show business, and I couldn't imagine that it would be that hard and unpredictable. I thought that all showbiz "sharks" would support me and help me with that project, but it turned out the other way round – they threw obstacles in my way and tried to prevent the show from happening. We felt that our efforts were not appreciated. We even got phone calls with threats. And we got attacked by the media: they wrote that I was the king of the liquor industry and the head of the Chechen mafia. They said I was organizing the show in order to sell vodka on the stadium. It was a nightmare! They also wrote garbage about Jackson – that he was a pedophile, and that I was going to bring not him, but his impersonator who would lip synch to his songs. But all this crap only turned us on. We decided that we would make the show happen no matter what.

On September 15, 1993 Michael postpones his flight out of Moscow, Russia, and instead goes to visit a hospital for mentally challenged children there, who rejoice at seeing him and fight for his attention. One of his aides says that the singer has asked for one of the children to be flown to America for care and treatment which Jackson will pay for. The singer holds a few children in his arms and on his lap, comforts and plays with them and wishes to entertain them: “I’d like to sing with them. We all know a song together”, he says, visibly emotional. He also visits children in a nearby orphanage, who will sing a song to him in Russian, turning him – the ultimate performer, into an attentive spectator.

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Torpedo Stadium: A living history of Soviet soccer

Renovation will open a new chapter in the history of Streltsov Stadium. For the fans, however, this place will always be linked with the one man who was and remains a legend of Soviet soccer, Eduard Streltsov. Source: Anton Denisov / RIA Novosti

Torpedo Stadium—Moscow’s oldest—will soon be closed for renovation. This field, which has been owned by businessman Mikhail Prokhorov ’s ONEXIM Group since 2007, is to be transformed into a modern sports complex where, in addition to a covered stadium, there are plans to build children’s sports schools and a museum of Russian soccer.

The building may not turn out to be as big as the Barclays Center in Brooklyn (which the Russian billionaire built for his NBA team, the Brooklyn Nets ), but Torpedo fans have already expressed their concerns about the new building. The original plan was to completely demolish the stadium and develop the site as exclusive housing; however, when thousands of supporters signed a petition against the demolition of the stadium, the owners decided to preserve the sports facility.

Streltsov , Russia’s Pelè in the gulag

Torpedo Stadium is unique, in a way. There are hardly any top-level spectacles here, as the home team plays in the second soccer division. Moreover, since August 2013, the Torpedo team has had to move: The club began playing its home games in the Moscow suburb of Ramenskoye, due to high rent.

Meanwhile, the stadium on Vostochnaya Street has become a favorite training ground for the Russian national soccer team, and, in August, the two best American football teams in Russia— Black Storm and the Moscow Patriots —played each other on the local field.

The Streltsov Torpedo Stadium is not located in the most picturesque of areas: Factory chimneys and brick walls stand alongside typical dismal Soviet-era buildings. It was here that, in 1924, the workers of the ZIL car factory started the Torpedo club.

Torpedo has always been a local soccer team. The car makers were nowhere near as popular as Spartak, which enjoyed national fame, and the black-and-whites could not boast of government patronage, as Dynamo could. In some ways, this is why the residents of Moscow’s Avtozavodsky District are so devoted to their club, despite the fact that, in the 2000s, the team did not experience the best of times.

Officials downplay panic over Russia’s soccer stadiums

Problems with finance mean the club has had to rely on young players it has developed itself, and Torpedo has not been able to get back into the Premier League for the last seven years. In a world of multi-million-dollar soccer transfers, Torpedo looks like a dinosaur that has somehow managed to survive.

Torpedo Stadium has never known the glory of Luzhniki, which served as the main stadium of the 1980 Olympics and the venue for the 2008 Champions League final. The field on Vostochnaya Street has never been Moscow’s main stadium, but, for Torpedo supporters, it is a shrine. This is where Eduard Streltsov—probably the best soccer players in Soviet history, if we leave aside the great Dynamo goalkeeper Lev Yashin—played and caught fans’ imagination.

Streltsov’s story is like a Hollywood film. At the age of 16, the wunderkind from a working-class suburb of Moscow became Torpedo’s main forward; at 17, he made a triumphant debut for the Soviet national team, scoring a hat trick in his first two games; at 18, he was the top goal-scorer in the Soviet league. Tall and strong, and with a broad grin, the young man caught everyone’s attention, on the field and off it.

His contemporaries recall that Streltsov played almost like a genius: His faultless technique, combined with his superb ability to read the game, enabled him to pull off real masterpieces of soccer, time and again. In 1956, the 19-year-old Streltsov was the key player on the Soviet team at the Melbourne Olympics, where the Soviet soccer players won gold for the first time in team history.

“He seemed to have the ball on a lead, and his ball control could get him past two or three defenders,” said defender Vladimir Ponomarev, Streltsov’s teammate on the Soviet national team, in an interview with Sovetsky Sport. “He had an exceptional soccer mind. He could anticipate and work out how the attack would develop, like a computer—several moves ahead, automatically, in an instant.”

The 1958 world championship should have been a golden moment for the Russian king of soccer, but Streltsov did not get to meet the other king of soccer—Brazil’s Pele—on the Swedish field. On June 15, while the Soviet team was losing 2-0 to Brazil, Streltsov was being interrogated by investigators at Moscow’s Butyrka prison. He had been arrested on May 27, on suspicion of rape during a party at a dacha not far from the Tarasovka sports center, where the Soviet team was preparing for the tournament. Streltsov was sentenced to 12 years in prison.

Arguments about how just the court’s decision was continue to this day. Some say Streltsov’s imprisonment was revenge by the KGB for his refusal to transfer to the Dynamo club, which was under the control of the special services; others link the sportsman’s drama to his refusal to marry the daughter of the iron lady of the Soviet government, the influential Yekaterina Furtseva. Doubt has been cast on many of the circumstances of that fateful night. It is likely that the truth of this story will never be known, but, in spite of everything, Streltsov will always be an idol to Torpedo fans.

Rugby in Russia: Bringing the gentleman’s game to the people

Streltsov was given early release in 1963, and, after another two years, he was allowed to return to top-level soccer. At the age of 28, Streltsov took to the field again in a black-and-white Torpedo uniform. Even after six years in prison, there was no getting away from his talent: The powerful forward again became the leader of the Torpedo front line, taking his team to the championship in 1965.

The secret of Streltsov’s popularity was not just that he played like a genius. Supporters saw him as one of their own: While he was a professional sportsman, he continued to work at the factory and live in an ordinary apartment not far from the stadium. After Streltsov’s death (he died from lung cancer in 1990), officials decided to put up a monument to the soccer player by the entrance to the field; since 1997, the stadium itself has borne his name.

Renovation will open a new chapter in the history of Streltsov Stadium. Only time will tell to what extent it will preserve its inimitable atmosphere. For the fans, however, this place will always be linked with the one man who was and remains a legend of Soviet soccer.

All rights reserved by Rossiyskaya Gazeta.

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