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Key tourism statistics

27 february 2019.

Stats NZ's tourism statistics give you information about the tourism industry in New Zealand.

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• spending by international students here for less than 12 months
• tourism's contribution to GDP
• tourism employment
• arrivals and departures by overseas visitors and New Zealand residents.
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• Visitor Spend

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Reimagining the $9 trillion tourism economy—what will it take?

Tourism made up 10 percent of global GDP in 2019 and was worth almost $9 trillion, 1 See “Economic impact reports,” World Travel & Tourism Council (WTTC), wttc.org. making the sector nearly three times larger than agriculture. However, the tourism value chain of suppliers and intermediaries has always been fragmented, with limited coordination among the small and medium-size enterprises (SMEs) that make up a large portion of the sector. Governments have generally played a limited role in the industry, with partial oversight and light-touch management.

COVID-19 has caused an unprecedented crisis for the tourism industry. International tourist arrivals are projected to plunge by 60 to 80 percent in 2020, and tourism spending is not likely to return to precrisis levels until 2024. This puts as many as 120 million jobs at risk. 2 “International tourist numbers could fall 60-80% in 2020, UNWTO reports,” World Tourism Organization, May 7, 2020, unwto.org.

Reopening tourism-related businesses and managing their recovery in a way that is safe, attractive for tourists, and economically viable will require coordination at a level not seen before. The public sector may be best placed to oversee this process in the context of the fragmented SME ecosystem, large state-owned enterprises controlling entry points, and the increasing impact of health-related agencies. As borders start reopening and interest in leisure rebounds in some regions , governments could take the opportunity to rethink their role within tourism, thereby potentially both assisting in the sector’s recovery and strengthening it in the long term.

In this article, we suggest four ways in which governments can reimagine their role in the tourism sector in the context of COVID-19.

1. Streamlining public–private interfaces through a tourism nerve center

Before COVID-19, most tourism ministries and authorities focused on destination marketing, industry promotions, and research. Many are now dealing with a raft of new regulations, stimulus programs, and protocols. They are also dealing with uncertainty around demand forecasting, and the decisions they make around which assets—such as airports—to reopen will have a major impact on the safety of tourists and sector employees.

Coordination between the public and private sectors in tourism was already complex prior to COVID-19. In the United Kingdom, for example, tourism falls within the remit of two departments—the Department for Business, Energy, and Industrial Strategy (BEIS) and the Department for Digital, Culture, Media & Sport (DCMS)—which interact with other government agencies and the private sector at several points. Complex coordination structures often make clarity and consistency difficult. These issues are exacerbated by the degree of coordination that will be required by the tourism sector in the aftermath of the crisis, both across government agencies (for example, between the ministries responsible for transport, tourism, and health), and between the government and private-sector players (such as for implementing protocols, syncing financial aid, and reopening assets).

Concentrating crucial leadership into a central nerve center  is a crisis management response many organizations have deployed in similar situations. Tourism nerve centers, which bring together public, private, and semi-private players into project teams to address five themes, could provide an active collaboration framework that is particularly suited to the diverse stakeholders within the tourism sector (Exhibit 1).

We analyzed stimulus packages across 24 economies, 3 Australia, Bahrain, Belgium, Canada, Egypt, Finland, France, Germany, Hong Kong, Indonesia, Israel, Italy, Kenya, Malaysia, New Zealand, Peru, Philippines, Singapore, South Africa, South Korea, Spain, Switzerland, Thailand, and the United Kingdom. which totaled nearly $100 billion in funds dedicated directly to the tourism sector, and close to $300 billion including cross-sector packages with a heavy tourism footprint. This stimulus was generally provided by multiple entities and government departments, and few countries had a single integrated view on beneficiaries and losers. We conducted surveys on how effective the public-sector response has been and found that two-thirds of tourism players were either unaware of the measures taken by government or felt they did not have sufficient impact. Given uncertainty about the timing and speed of the tourism recovery, obtaining quick feedback and redeploying funds will be critical to ensuring that stimulus packages have maximum impact.

2. Experimenting with new financing mechanisms

Most of the $100 billion stimulus that we analyzed was structured as grants, debt relief, and aid to SMEs and airlines. New Zealand has offered an NZ $15,000 (US $10,000) grant per SME to cover wages, for example, while Singapore has instituted an 8 percent cash grant on the gross monthly wages of local employees. Japan has waived the debt of small companies where income dropped more than 20 percent. In Germany, companies can use state-sponsored work-sharing schemes for up to six months, and the government provides an income replacement rate of 60 percent.

Our forecasts indicate that it will take four to seven years for tourism demand to return to 2019 levels, which means that overcapacity will be the new normal in the medium term. This prolonged period of low demand means that the way tourism is financed needs to change. The aforementioned types of policies are expensive and will be difficult for governments to sustain over multiple years. They also might not go far enough. A recent Organisation for Economic Co-operation and Development (OECD) survey of SMEs in the tourism sector suggested more than half would not survive the next few months, and the failure of businesses on anything like this scale would put the recovery far behind even the most conservative forecasts. 4 See Tourism policy responses to the coronavirus (COVID-19), OECD, June 2020, oecd.org. Governments and the private sector should be investigating new, innovative financing measures.

Revenue-pooling structures for hotels

One option would be the creation of revenue-pooling structures, which could help asset owners and operators, especially SMEs, to manage variable costs and losses moving forward. Hotels competing for the same segment in the same district, such as a beach strip, could have an incentive to pool revenues and losses while operating at reduced capacity. Instead of having all hotels operating at 20 to 40 percent occupancy, a subset of hotels could operate at a higher occupancy rate and share the revenue with the remainder. This would allow hotels to optimize variable costs and reduce the need for government stimulus. Non-operating hotels could channel stimulus funds into refurbishments or other investment, which would boost the destination’s attractiveness. Governments will need to be the intermediary between businesses through auditing or escrow accounts in this model.

Joint equity funds for small and medium-size enterprises

Government-backed equity funds could also be used to deploy private capital to help ensure that tourism-related SMEs survive the crisis (Exhibit 2). This principle underpins the European Commission’s temporary framework for recapitalization of state-aided enterprises, which provided an estimated €1.9 trillion in aid to the EU economy between March and May 2020. 5 See “State aid: Commission expands temporary framework to recapitalisation and subordinated debt measures to further support the economy in the context of the coronavirus outbreak,” European Commission, May 8, 2020, ec.europa.eu. Applying such a mechanism to SMEs would require creating an appropriate equity-holding structure, or securitizing equity stakes in multiple SMEs at once, reducing the overall risk profile for the investor. In addition, developing a standardized valuation methodology would avoid lengthy due diligence processes on each asset. Governments that do not have the resources to co-invest could limit their role to setting up those structures and opening them to potential private investors.

3. Ensuring transparent, consistent communication on protocols

The return of tourism demand requires that travelers and tourism-sector employees feel—and are—safe. Although international organizations such as the International Air Transport Association (IATA), and the World Travel & Tourism Council (WTTC) have developed a set of guidelines to serve as a baseline, local regulators are layering additional measures on top. This leads to low levels of harmonization regarding regulations imposed by local governments.

Our surveys of traveler confidence in the United States  suggests anxiety remains high, and authorities and destination managers must work to ensure travelers know about, and feel reassured by, protocols put in place for their protection. Our latest survey of traveler sentiment in China  suggests a significant gap between how confident travelers would like to feel and how confident they actually feel; actual confidence in safety is much lower than the expected level asked a month before.

One reason for this low level of confidence is confusion over the safety measures that are currently in place. Communication is therefore key to bolstering demand. Experience in Europe indicates that prompt, transparent, consistent communications from public agencies have had a similar impact on traveler demand as CEO announcements have on stock prices. Clear, credible announcements regarding the removal of travel restrictions have already led to increased air-travel searches and bookings. In the week that governments announced the removal of travel bans to a number of European summer destinations, for example, outbound air travel web search volumes recently exceeded precrisis levels by more than 20 percent in some countries.

The case of Greece helps illustrate the importance of clear and consistent communication. Greece was one of the first EU countries to announce the date of, and conditions and protocols for, border reopening. Since that announcement, Greece’s disease incidence has remained steady and there have been no changes to the announced protocols. The result: our joint research with trivago shows that Greece is now among the top five summer destinations for German travelers for the first time. In July and August, Greece will reach inbound airline ticketing levels that are approximately 50 percent of that achieved in the same period last year. This exceeds the rate in most other European summer destinations, including Croatia (35 percent), Portugal (around 30 percent), and Spain (around 40 percent). 6 Based on IATA Air Travel Pulse by McKinsey. In contrast, some destinations that have had inconsistent communications around the time frame of reopening have shown net cancellations of flights for June and July. Even for the high seasons toward the end of the year, inbound air travel ticketing barely reaches 30 percent of 2019 volumes.

Digital solutions can be an effective tool to bridge communication and to create consistency on protocols between governments and the private sector. In China, the health QR code system, which reflects past travel history and contact with infected people, is being widely used during the reopening stage. Travelers have to show their green, government-issued QR code before entering airports, hotels, and attractions. The code is also required for preflight check-in and, at certain destination airports, after landing.

4. Enabling a digital and analytics transformation within the tourism sector

Data sources and forecasts have shifted, and proliferated, in the crisis. Last year’s demand prediction models are no longer relevant, leaving many destinations struggling to understand how demand will evolve, and therefore how to manage supply. Uncertainty over the speed and shape of the recovery means that segmentation and marketing budgets, historically reassessed every few years, now need to be updated every few months. The tourism sector needs to undergo an analytics transformation to enable the coordination of marketing budgets, sector promotions, and calendars of events, and to ensure that products are marketed to the right population segment at the right time.

Governments have an opportunity to reimagine their roles in providing data infrastructure and capabilities to the tourism sector, and to investigate new and innovative operating models. This was already underway in some destinations before COVID-19. Singapore, for example, made heavy investments in its data and analytics stack over the past decade through the Singapore Tourism Analytics Network (STAN), which provided tourism players with visitor arrival statistics, passenger profiling, spending data, revenue data, and extensive customer-experience surveys. During the COVID-19 pandemic, real-time data on leading travel indicators and “nowcasts” (forecasts for the coming weeks and months) could be invaluable to inform the decisions of both public-sector and private-sector entities.

This analytics transformation will also help to address the digital gap that was evident in tourism even before the crisis. Digital services are vital for travelers: in 2019, more than 40 percent of US travelers used mobile devices to book their trips. 7 Global Digital Traveler Research 2019, Travelport, marketing.cloud.travelport.com; “Mobile travel trends 2019 in the words of industry experts,” blog entry by David MacHale, December 11, 2018, blog.digital.travelport.com. In Europe and the United States, as many as 60 percent of travel bookings are digital, and online travel agents can have a market share as high as 50 percent, particularly for smaller independent hotels. 8 Sean O’Neill, “Coronavirus upheaval prompts independent hotels to look at management company startups,” Skift, May 11, 2020, skift.com. COVID-19 is likely to accelerate the shift to digital as travelers look for flexibility and booking lead times shorten: more than 90 percent of recent trips in China  were booked within seven days of the trip itself. Many tourism businesses have struggled to keep pace with changing consumer preferences around digital. In particular, many tourism SMEs have not been fully able to integrate new digital capabilities in the way that larger businesses have, with barriers including language issues, and low levels of digital fluency. The commission rates on existing platforms, which range from 10 percent for larger hotel brands to 25 percent for independent hotels, also make it difficult for SMEs to compete in the digital space.

Governments are well-positioned to overcome the digital gap within the sector and to level the playing field for SMEs. The Tourism Exchange Australia (TXA) platform, which was created by the Australian government, is an example of enabling at scale. It acts as a matchmaker, connecting suppliers with distributors and intermediaries to create packages attractive to a specific segment of tourists, then uses tourist engagement to provide further analytical insights to travel intermediaries (Exhibit 3). This mechanism allows online travel agents to diversify their offerings by providing more experiences away from the beaten track, which both adds to Australia’s destination attractiveness, and gives small suppliers better access to customers.

Governments that seize the opportunity to reimagine tourism operations and oversight will be well positioned to steer their national tourism industries safely into—and set them up to thrive within—the next normal.

Download the article in Arabic  (513KB)

Margaux Constantin is an associate partner in McKinsey’s Dubai office, Steve Saxon is a partner in the Shanghai office, and Jackey Yu  is an associate partner in the Hong Kong office.

The authors wish to thank Hugo Espirito Santo, Urs Binggeli, Jonathan Steinbach, Yassir Zouaoui, Rebecca Stone, and Ninan Chacko for their contributions to this article.

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Te Taiao | The environment

Waste management.

A view for measures around solid waste, recycling, waste water and sewerage.

Visitor interaction

A view for measures related to biosecurity, visitor respect for the environment, culture and heritage.

Natural resource use and management - National level

A view for quality measures related to all aspects of the natural environment, such as water, air, land, natural quiet and ecosystem health.

Environment care, protection and restoration

A view for measures of investment into environmental care, protection and restoration by tourism businesses and visitors.

Culture and heritage resource management

A view for measures related to care and protection of places of cultural or historic importance.

Ngā Manuhiri O Te Ao, O Aotearoa Anō Hoki | International and domestic visitors

Safety and security.

A view for measures related to the health, safety and wellbeing of visitors.

Quality of experience

A view for quality measures to better understand the experience of visitors and areas to be improved.

Connection with communities

A view for measures around the authenticity of experiences, the welcome of host communities and the depth of local knowledge shown by the tourism sector.

Te Ōhanga | The economy

Investing for the future.

A view for measures of confidence and future thinking, including investment from the private sector and government.

Employment from tourism

A view for measures of employment in tourism, labour supply and labour productivity.

Economic resilience

A view around measures that indicates the tourism industry’s resilience to change and shocks.

A view about quality (value) and quantity (volume) of international and domestic visitors and visitor preferences.

Tātou o Aotearoa me ō tātou hapori | New Zealanders and our communities

Meaningful employment and business ownership.

A view around the security and quality of roles, career pathways, business ownership and development opportunities.

Host community experience of tourism

A view around community attitudes towards tourism, the cost of living and cultural exchange opportunities.

Community cohesion and identity

A view for measures to support knowing more about the identity of our communities and revitalising our culture.

Amenities and facilities

A view for measures around access to and pressure on amenities and facilities.

Ngā Rohe | Regions

Reliance on tourism.

A view for measures around diversity of the regional economy and regional and seasonal dispersion.

Natural resource use and management - Regional level

A view for a regional aspect of national measures for gas emissions and use of land, water and energy.

Infrastructure investment

A view with measures about investment in waste, water, public transport, rail, road, cycle networks, regional airports, seaports and others.

Governance, structures and strategy

A view about regional leadership, community participation in destination management planning and collaboration with other regions.

Accessibility and connectivity

A view for measures around pricing, capacity, transport and technological connectivity, and accessibility.

The Economy

| economic resilience.

Below you will find one or more charts in individual sections. Each section contains a title followed by a description and the chart. The chart's description contains a button labeled "Show detailed description" . Click on this button to obtain further information.

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Tourism GDP as a proportion of total GDP

This graph shows the proportion of value added by the tourism industry in the national GDP. Direct value added measures products sold directly to tourists. This measure is consistent with how other industries in the economy are measured, enabling comparisons between these industries. Indirect value added measures the purchase of products resold to tourists or products used in producing goods and services sold directly to tourists.

Show detailed description

How to read this graph:

Each bar on this graph represents the proportion of tourism spend in relation to the total national GDP of a specific year.

Each bar on this graph represents the proportion of tourism spend in relation to the total national GDP of a specific year. You can select or unselect series by clicking on the series label in the legend (on the top of the graph) as needed.

Direct tourism value added by industry

Each line or series of this graph represents a sector contributing to tourism industry output. The x-axis shows the years with available data, and the y-axis shows how much a certain industry added value, in millions of New Zealand dollars.

Each line of this graph represents a sector contributing to tourism industry output. The x-axis shows the years with available data, and the y-axis shows how much a certain industry added value, in millions of New Zealand dollars. You can select or unselect series by clicking on the series label in the legend (on the top of the graph) as needed.

Accommodation data by area

The Accommodation Data Programme (ADP) is a new programme providing information about short-term accommodation activity at national, regional, and district/city levels. It estimates the guest nights, occupancy rates and other measures relating to the accommodation industry. The graph below shows multiple measures of accommodation data per area (regional tourism organisation or territorial authority) for a particular accommodation property type and measure.

The Accommodation Data Programme (ADP) is a new programme providing information about short-term accommodation activity at national, regional, and district/city levels. It estimates the guest nights, occupancy rates and other measures relating to the accommodation industry. The graph below shows multiple measures of accommodation data per area (regional tourism organisation or territorial authority) for a particular accommodation property type and measure. The ADP replaces the Accommodation Survey, which was operated by Stats NZ, and ended in November 2019 with the publication of September data. The ADP first launched with June 2020 data, meaning there is a gap in accommodation statistics, with none publically available for the period of December 2019 to May 2020. The ADP also has a different methodology to the Stats NZ survey , so they are not directly comparable . The ADP is funded by MBIE and developed by tourism industry data specialists. For more information, please visit MBIE's website .

Note: Some RTOs and TAs are not available for certain property types due to confidentiality reasons.

Accommodation data by property type

The Accommodation Data Programme (ADP) is a new programme providing information about short-term accommodation activity at national, regional, and district/city levels. It estimates the guest nights, occupancy rates and other measures relating to the accommodation industry. The graph below shows multiple measures of accommodation data by the type of property for a specified area, either nationwide or within an regional tourism organisation (council-level data, and some RTOs, are unavailable due to confidentiality reasons).

The Accommodation Data Programme (ADP) is a new programme providing information about short-term accommodation activity at national, regional, and district/city levels. It estimates the guest nights, occupancy rates and other measures relating to the accommodation industry. The graph below shows multiple measures of accommodation data by the type of property for a specified area, either nationwide or within an regional tourism organisation (council-level data, and some RTOs, are unavailable due to confidentiality reasons). The ADP replaces the Accommodation Survey, which was operated by Stats NZ, and ended in November 2019 with the publication of September data. The ADP first launched with June 2020 data, meaning there is a gap in accommodation statistics, with none publically available for the period of December 2019 to May 2020. The ADP also has a different methodology to the Stats NZ survey , so they are not directly comparable . The ADP is funded by MBIE and developed by tourism industry data specialists. For more information, please visit MBIE's website .

Note: Some RTOs are not available, as well as certain property types in available RTOs, due to confidentiality reasons.

Rebounding New Zealand tourism is a rare bright spot for its economy

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Global Tourism Industry Statistics

• Author: Alexander Eser
• Last updated: April 25, 2024

Highlights: The Most Important Statistics

In 2019, travel and tourism contributed 10.3% of global GDP.

In 2019, Travel and Tourism direct contribution to employment worldwide was an estimated 120.8 million jobs.

Approximately 57% of all international tourists travel by air.

The total revenues from international tourism in 2019 were USD 1.7 trillion.

By 2030, the number of international tourists is expected to reach 1.8 billion.

France is the most popular destination for international tourists, with 89 million visitors in 2018.

Europe, the leading region in international tourism, holds a 50% share of global arrivals in 2018.

• In 2019, China's outbound tourists spent $254.6 billion USD in international tourism.

Domestic tourism accounted for 75% of the tourism industry in 2018.

53% of international tourists’ travel for holidays, leisure and recreation.

In 2020, due to the impact of COVID-19, international tourist arrivals dropped by 74%.

In 2020, the loss of international tourism receipts amounted to US$ 1.3 trillion.

The United States leads in tourism receipts with US$ 210.7 billion in 2019.

By 2030, Asia is expected to become the second most popular destination for global travelers.

82% of millennials valued authentic experiences as the most important aspect of travel.

In 2019, the total contribution of Travel and Tourism to employment (including jobs indirectly supported by the industry) was 10.6% of total employment.

The average tourist spends US$ 1,200 per journey.

The Latest Global Tourism Industry Statistics Explained

The statistic “In 2019, travel and tourism contributed 10.3% of global GDP” indicates the significant economic impact of the travel and tourism industry on the global economy during that year. This percentage represents the total value of goods and services produced by the travel and tourism sector relative to the overall value of goods and services produced worldwide. A high percentage like 10.3% highlights the industry’s substantial contribution to economic growth, employment generation, and revenue generation across countries. It also reflects the sector’s importance in driving consumer spending, infrastructure development, and international trade, making it a key player in global economic development and prosperity.

The statistic stating that in 2019, the direct contribution of the Travel and Tourism industry to global employment was estimated at 120.8 million jobs indicates the significant role this sector plays in creating job opportunities worldwide. This figure highlights the widespread impact of the industry on economies across the globe, particularly in terms of providing employment opportunities and livelihoods for millions of people. The Travel and Tourism sector not only drives economic growth and development but also fosters cultural exchange and promotes global connectivity through leisure and business travel activities, making it a vital component of the global economy.

The statistic “Approximately 57% of all international tourists travel by air” indicates that a significant majority of global travelers opt to use air transport as their preferred mode of travel when crossing international borders. This high percentage highlights the widespread popularity and convenience of air travel for tourists seeking to explore different countries and cultures. The data suggests that air travel plays a crucial role in facilitating tourism, enabling travelers to reach remote destinations efficiently and connect with diverse experiences across the world. The statistic also underscores the importance of the aviation industry in supporting international tourism and driving economic growth through travel-related services and infrastructure.

The statistic stating that the total revenues from international tourism in 2019 were USD 1.7 trillion represents the amount of money generated globally from international travel and tourism activities over the course of that year. This figure encompasses all expenditures made by international tourists on a wide range of goods and services, including accommodation, transportation, food and beverages, entertainment, shopping, and more. The substantial monetary value highlights the significant economic contribution of international tourism to various countries and regions around the world, as well as the industry’s role in job creation, infrastructure development, and overall economic growth.

This statistic indicates that the global tourism industry is projected to experience significant growth by the year 2030, with the number of international tourists reaching 1.8 billion. This suggests an increasing trend in travel and tourism worldwide, likely driven by factors such as rising incomes, improved transportation infrastructure, and increased accessibility to diverse destinations. Such growth in international tourism can have positive impacts on economies of countries that heavily rely on tourism, boosting revenue, creating job opportunities, and fostering cultural exchange. However, it also poses challenges related to sustainability, over-tourism, and the management of cultural and environmental resources. Hence, stakeholders in the tourism sector need to carefully plan and manage the expansion to ensure sustainable and responsible growth in the coming years.

The statistic “France is the most popular destination for international tourists, with 89 million visitors in 2018” highlights the significant appeal and draw of France as a global tourism hotspot. With 89 million international visitors in 2018, France surpasses all other countries in terms of attracting tourists from around the world. This statistic points to France’s rich cultural heritage, iconic landmarks, diverse landscapes, and renowned cuisine as key factors that contribute to its popularity among travelers. Furthermore, the high number of visitors underscores France’s strong tourism industry and robust infrastructure to accommodate the influx of tourists, making it a premier destination for individuals seeking unique experiences and memorable moments.

The statistic states that Europe, as a region, accounted for half (50%) of all global arrivals in international tourism in 2018, making it the top destination for international visitors. This means that one out of every two international tourists traveled to Europe in that year. This high share can be attributed to Europe’s diverse range of attractions, historical sites, cultural experiences, and efficient infrastructure for tourism. The region’s popularity among tourists from around the world underscores its significance in the global tourism industry and highlights the economic and cultural importance of the European tourism sector.

In 2019, China’s outbound tourists spent $254.6 billion USD in international tourism.

In 2019, China’s outbound tourists spent a total of $254.6 billion USD on international tourism, indicating a significant contribution to the global travel industry. This statistic reflects the growing importance of the Chinese market in the tourism sector and highlights the economic impact of Chinese tourists on destination countries worldwide. The substantial amount spent by Chinese travelers abroad underscores their purchasing power and the increasing trend of international travel among Chinese nationals. This data not only showcases China’s influence on the global tourism market but also emphasizes the potential for further growth and development in the industry in the coming years.

The statistic “Domestic tourism accounted for 75% of the tourism industry in 2018” indicates that the majority of tourism activities in 2018 were conducted by residents traveling within their own country rather than by international tourists. This suggests a strong focus on promoting and supporting local tourism initiatives and highlights the significance of domestic travel in driving the overall tourism sector. The high percentage also implies that domestic tourism plays a crucial role in contributing to the economy, supporting local businesses, and creating job opportunities within the country. The statistic underscores the importance of understanding and catering to the needs and preferences of domestic travelers to sustain and enhance the tourism industry.

The statistic that ‘53% of international tourists’ travel for holidays, leisure and recreation’ indicates the proportion of international tourists who engage in travel primarily for the purpose of leisure, relaxation, and recreational activities. This statistic highlights the significant role that vacation and leisure activities play in motivating people to travel internationally. It suggests that a majority of international tourists are seeking experiences that provide enjoyment and relaxation, rather than for business or other purposes. This information can be valuable for tourism industry stakeholders in understanding the preferences and motivations of international travelers and tailoring their offerings to cater to this segment of the market.

The statistic “In 2020, due to the impact of COVID-19, international tourist arrivals dropped by 74%” indicates a significant and abrupt decline in the number of tourists traveling to international destinations during that year. This sharp decrease is primarily attributed to the global outbreak of the COVID-19 pandemic, which led to widespread travel restrictions, lockdowns, and health concerns that deterred people from crossing borders. The 74% drop highlights the magnitude of the impact that the pandemic had on the tourism industry, causing severe disruptions to travel patterns, tourism businesses, and economies worldwide. This statistic underscores the unprecedented challenges faced by the tourism sector in 2020 and emphasizes the need for robust recovery strategies to revive international travel post-pandemic.

The statistic that in 2020, the loss of international tourism receipts reached US$ 1.3 trillion indicates the significant financial impact that the global tourism industry experienced due to the COVID-19 pandemic. The closure of borders, travel restrictions, and lockdown measures implemented worldwide led to a sharp decline in international tourist arrivals, resulting in massive revenue losses for countries heavily reliant on tourism. This statistic underscores the economic turmoil faced by businesses in the travel and hospitality sector, highlighting the urgent need for recovery efforts and support measures to revive international tourism post-pandemic.

The statistic “The United States leads in tourism receipts with US$ 210.7 billion in 2019” indicates that the United States generated the highest amount of revenue from international tourism in 2019 compared to any other country. This statistic underscores the significant economic impact of tourism on the United States, highlighting the country’s attractiveness as a tourist destination. The substantial revenue generated from tourism receipts not only contributes to the GDP but also supports businesses in the hospitality, transportation, and entertainment sectors, ultimately creating jobs and driving economic growth.

This statistic indicates that by the year 2030, Asia is projected to attract a significant amount of global travelers, positioning it as the second most popular destination worldwide. This suggests a strong growth trend in tourism within the region, driven by factors such as increasing disposable incomes, improved infrastructure, diverse cultural offerings, and a growing interest in exploring exotic destinations. The rise of Asia as a top travel destination highlights the importance of the region’s attractions and amenities in attracting a global audience and underscores the potential economic benefits and challenges associated with managing increased tourist activity in the coming years.

The statistic that 82% of millennials value authentic experiences as the most important aspect of travel highlights a significant trend in the preferences of this demographic group. Millennials, who are individuals born between the early 1980s and the mid-1990s, prioritize the opportunity to engage with genuine and unique cultural, historical, and natural experiences during their travels. This data suggests that millennials seek meaningful connections with the places they visit, valuing authenticity over more conventional, touristy options. This trend has implications for the travel industry, emphasizing the importance of offering experiences that are immersive, genuine, and reflective of the local culture in order to attract and cater to this demographic.

The statistic highlights the significant contribution of the Travel and Tourism industry to employment in 2019. Specifically, the industry directly and indirectly supported a total of 10.6% of all jobs worldwide. This suggests that a substantial portion of the global workforce, amounting to millions of individuals, was either directly employed in the Travel and Tourism sector or benefited from the industry’s activities. The data underscores the industry’s crucial role in driving job creation and economic growth, making it a key player in employment generation on a global scale.

The statistic “The average tourist spends US$ 1,200 per journey” indicates the mean amount of money spent by tourists during a single trip. This average value is calculated by summing up the total expenditures of all tourists and dividing it by the total number of tourists included in the dataset. A higher average spending of US$1,200 suggests that, on average, tourists are willing to invest a significant amount of money on their journeys, indicating that they are likely engaging in various activities such as hotel stays, dining, transportation, and shopping. This statistic serves as a useful metric for understanding the economic impact of tourism on a particular destination and can help tourism stakeholders make informed decisions regarding marketing strategies and resource allocation.

0. – https://data.oecd.org

1. – https://www.undp.org

2. – https://www.unwto.org

3. – https://www2.deloitte.com

4. – https://www.wttc.org

5. – https://www.statista.com

6. – https://unctadstat.unctad.org

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• Tourism value added as a share of industry GDP New Zealand 2014-2023

In 2023, the share of value added by New Zealand's tourism sector to the country's gross domestic product (GDP) was around 6.2 percent. This marked a notable drop in the gross value added by New Zealand's tourism sector, with the tourism sector contributing a share of over 8.5 percent during the period from 2014 to 2020.

Tourism value added as a share of industry GDP in New Zealand from 2014 to 2023

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February 2024

New Zealand

2014 to 2023

year ended March

Note: This work is based on/includes Stats NZ's data which are licensed by Stats NZ for re-use under the Creative Commons Attribution 4.0 International license.

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Statistics on " Travel and tourism in New Zealand "

• Tourism GDP growth rate New Zealand 2014-2023
• Total tourism expenditure New Zealand 2014-2023, by tourist type
• Total tourism expenditure New Zealand 2022-2023, by product type
• Total number of people employed in the tourism sector New Zealand 2014-2023
• Annual number of international visitor arrivals to New Zealand FY 2014-2023
• Annual growth of international visitor arrivals to New Zealand FY 2014-2023
• Number of international visitor arrivals to New Zealand FY 2023, by region of origin
• Number of international visitor arrivals to New Zealand FY 2023, by port of entry
• Number of international visitor arrivals to New Zealand FY 2023, by age
• Number of international visitor arrivals to New Zealand FY 2023, by purpose of visit
• Annual number of outbound NZ resident travelers New Zealand FY 2014-2023
• Number of inbound NZ resident arrivals New Zealand FY 2023, by country visited
• Leading tourism experience interests among outbound travelers New Zealand 2022
• Leading sport tourism experience interests of outbound travelers New Zealand 2022
• Leading wilderness tourism interests of outbound travelers New Zealand 2022
• Monthly number of international visitor arrivals to Auckland New Zealand 2019-2024
• Number of international visitor arrivals to Auckland, NZ FY 2023, by country origin
• Share of domestic overnight leisure trips New Zealand 2022, by region
• Top attractions visited by domestic tourists Central Auckland New Zealand FY 2022
• Top attractions visited by domestic tourists South Auckland New Zealand FY 2022
• Top attractions visited by domestic tourists North Auckland New Zealand FY 2022
• Views on the impact of international and domestic tourism on New Zealand 2023
• Views on international tourism impact on post-pandemic economic recovery NZ 2023
• Perceived positive impacts of tourism on the economy and society New Zealand 2023
• Views on the environmental impact of international tourism New Zealand 2023
• Views on the social well-being impact of international tourism New Zealand 2023
• Views on the impact of international tourism on culture, values, and heritage NZ 2023

Other statistics that may interest you Travel and tourism in New Zealand

• Premium Statistic Tourism value added as a share of industry GDP New Zealand 2014-2023
• Premium Statistic Tourism GDP growth rate New Zealand 2014-2023
• Premium Statistic Total tourism expenditure New Zealand 2014-2023, by tourist type
• Premium Statistic Total tourism expenditure New Zealand 2022-2023, by product type
• Premium Statistic Total number of people employed in the tourism sector New Zealand 2014-2023

International tourism

• Premium Statistic Monthly number of international visitor arrivals to New Zealand 2019-2023
• Premium Statistic Annual number of international visitor arrivals to New Zealand FY 2014-2023
• Premium Statistic Annual growth of international visitor arrivals to New Zealand FY 2014-2023
• Premium Statistic Number of international visitor arrivals to New Zealand FY 2023, by region of origin
• Premium Statistic Number of international visitor arrivals to New Zealand FY 2023, by country of origin
• Premium Statistic Number of international visitor arrivals to New Zealand FY 2023, by port of entry
• Premium Statistic Number of international visitor arrivals to New Zealand FY 2023, by age
• Premium Statistic Number of international visitor arrivals to New Zealand FY 2023, by purpose of visit

Outbound tourism

• Premium Statistic Annual number of outbound NZ resident travelers New Zealand FY 2014-2023
• Premium Statistic Number of inbound NZ resident arrivals New Zealand FY 2023, by country visited
• Premium Statistic Leading tourism experience interests among outbound travelers New Zealand 2022
• Premium Statistic Leading sport tourism experience interests of outbound travelers New Zealand 2022
• Premium Statistic Leading wilderness tourism interests of outbound travelers New Zealand 2022

Tourism in Auckland

• Premium Statistic Monthly number of international visitor arrivals to Auckland New Zealand 2019-2024
• Premium Statistic Annual number of international visitor arrivals to Auckland New Zealand FY 2020-2023
• Premium Statistic Number of international visitor arrivals to Auckland, NZ FY 2023, by country origin
• Premium Statistic Share of domestic overnight leisure trips New Zealand 2022, by region
• Premium Statistic Top attractions visited by domestic tourists Central Auckland New Zealand FY 2022
• Premium Statistic Top attractions visited by domestic tourists South Auckland New Zealand FY 2022
• Premium Statistic Top attractions visited by domestic tourists North Auckland New Zealand FY 2022

Views on tourism

• Premium Statistic Views on the impact of international and domestic tourism on New Zealand 2023
• Premium Statistic Views on international tourism impact on post-pandemic economic recovery NZ 2023
• Premium Statistic Perceived positive impacts of tourism on the economy and society New Zealand 2023
• Premium Statistic Views on the environmental impact of international tourism New Zealand 2023
• Premium Statistic Perceived negative impacts of tourism on the environment New Zealand 2023
• Premium Statistic Views on the social well-being impact of international tourism New Zealand 2023
• Premium Statistic Views on the impact of international tourism on culture, values, and heritage NZ 2023

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