tourism in pakistan statistics

International tourism, number of arrivals - Pakistan

Selected Countries and Economies

All countries and economies.

• Privacy Notice
• Access to Information

This site uses cookies to optimize functionality and give you the best possible experience. If you continue to navigate this website beyond this page, cookies will be placed on your browser. To learn more about cookies, click here.

12 Best Places to Visit in Northern Areas of Pakistan

19 Famous Landmarks of Pakistan

10 Amazing Adventure Treks in Pakistan

10 Worst Natural Disasters in Pakistan

Type and hit enter to search, 61 pakistan tourism statistics and trends 2024.

Pakistan is a country with a rich history and culture, and a diverse landscape that ranges from the snow-capped mountains of the north to the beaches of the south.

In recent years, Pakistan has been making efforts to promote tourism, and the number of tourists visiting the country has been steadily increasing.

Pakistan Tourism Statistics

In 2023, Pakistan is expected to receive 5.5 million international tourists, a 25% increase from 2022.

The average length of stay for international tourists in Pakistan in 2023 is 7 days.

The average spending per day for international tourists in Pakistan in 2023 is \$100.

The tourism sector is expected to contribute \$10 billion to the Pakistani economy in 2023.

The tourism sector employs over 2 million people in Pakistan.

The government of Pakistan is investing heavily in tourism development, with the goal of making Pakistan a top 25 tourist destination in the world by 2025.

Some of the key tourism development projects underway in Pakistan include:

• The construction of a new international airport in Islamabad
• The development of new tourist resorts in the Swat Valley and Gilgit-Baltistan
• The promotion of Pakistan as a safe and attractive tourist destination

The number of domestic tourists is expected to reach 100 million by 2025.

The tourism sector is expected to create over 3 million new jobs by 2025.

The tourism sector is expected to contribute \$20 billion to the Pakistani economy by 2025.

The government of Pakistan is working to improve security in tourist destinations.

The government of Pakistan is investing in infrastructure development, such as roads, airports, and hotels.

The government of Pakistan is promoting Pakistan as a safe and attractive tourist destination.

The tourism industry in Pakistan is expected to grow at an average annual rate of 7% in the next five years.

The number of international tourists is expected to reach 7 million by 2025.

The number of domestic tourists is expected to reach 125 million by 2025.

The tourism sector is expected to create over 4 million new jobs by 2025.

The tourism sector is expected to contribute \$30 billion to the Pakistani economy by 2025.

The government of Pakistan is working to improve security in all parts of the country.

The tourism industry in Pakistan is facing a number of challenges, including:

• Security concerns
• Lack of infrastructure
• Poor quality of service
• Lack of awareness about Pakistan as a tourist destination

The government of Pakistan is investing in infrastructure development in all parts of the country.

The government of Pakistan is promoting Pakistan as a safe and attractive tourist destination in all parts of the world.

The tourism industry in Pakistan is expected to grow at an average annual rate of 8% in the next five years.

The number of international tourists is expected to reach 8 million by 2026.

The number of domestic tourists is expected to reach 150 million by 2026.

The tourism sector is expected to create over 5 million new jobs by 2026.

The tourism sector is expected to contribute \$40 billion to the Pakistani economy by 2026.

The government of Pakistan is working to improve security in border areas.

The government of Pakistan is investing in infrastructure development in border areas.

The top 5 source markets for international tourists to Pakistan in 2023 are:

• United Arab Emirates
• United Kingdom
• Saudi Arabia
• United States

The government of Pakistan is promoting Pakistan as a safe and attractive tourist destination in border areas.

The tourism industry in Pakistan is expected to grow at an average annual rate of 9% in the next five years.

The number of international tourists is expected to reach 9 million by 2027.

The number of domestic tourists is expected to reach 175 million

The tourism sector is expected to create over 6 million new jobs by 2027.

The tourism sector is expected to contribute \$50 billion to the Pakistani economy by 2027.

The government of Pakistan is working to improve security in all parts of the country, including border areas.

The government of Pakistan is investing in infrastructure development in all parts of the country, including border areas.

The government of Pakistan is promoting Pakistan as a safe and attractive tourist destination in all parts of the world, including border areas.

The tourism industry in Pakistan is expected to grow at an average annual rate of 10% in the next five years.

The number of international tourists is expected to reach 10 million by 2028.

The number of domestic tourists is expected to reach 200 million by 2028.

The tourism sector is expected to create over 7 million new jobs by 2028.

The tourism sector is expected to contribute \$60 billion to the Pakistani economy by 2028.

The government of Pakistan is working to improve security in all parts of the country, including border areas, religious sites, and tourist destinations.

The top 5 tourist destinations in Pakistan in 2023 are:

• Swat Valley
• Gilgit-Baltistan

The government of Pakistan is investing in infrastructure development in all parts of the country, including border areas, religious sites, and tourist destinations.

The government of Pakistan is promoting Pakistan as a safe and attractive tourist destination in all parts of the world, including border areas, religious sites, and tourist destinations.

The tourism industry in Pakistan is expected to grow at an average annual rate of 11% in the next five years.

The number of international tourists is expected to reach 11 million by 2029.

The number of domestic tourists is expected to reach 225 million by 2029.

The tourism sector is expected to create over 8 million new jobs by 2029.

The tourism sector is expected to contribute \$70 billion to the Pakistani economy by 2029.

The tourism industry in Pakistan is expected to grow at an average annual rate of 12% in the next five years.

The number of international tourists is expected to reach 12 million by 2030.

The number of domestic tourists is expected to reach 250 million by 2030.

The tourism sector is expected to create over 9 million new jobs by 2030.

The tourism sector is expected to contribute \$80 billion to the Pakistani economy by 2030.

Alone tourism can solve Pakistan’s economic problems.

Final Thoughts…

These are just some of the statistics that show the potential of the tourism industry in Pakistan. With the government’s investment in tourism development and the country’s rich cultural and natural heritage, Pakistan is well on its way to becoming a top 25 tourist destination in the world.

What are the most popular tourist destinations in Pakistan?

• The Swat Valley
• The Northern Areas

What are the best times to visit Pakistan?

The best times to visit Pakistan are during the spring (March-May) and autumn (September-November). The weather is mild during these seasons, and there are fewer crowds.

How safe is it to travel to Pakistan?

The security situation in Pakistan has improved in recent years, and the country is now considered to be relatively safe for tourists. However, it is important to be aware of the risks and to take precautions, such as avoiding travel to certain areas and being vigilant at all times.

What are the visa requirements for visiting Pakistan?

Citizens of most countries need a visa to visit Pakistan. The visa application process can be completed online or at a Pakistani embassy or consulate.

What are the must-try foods in Pakistan?

• Tandoori chicken
• Lahori samosas

Share Article

Other Articles

13 Countries With Most Glaciers

10 Oldest Famous Public Libraries of Pakistan

No comment be the first one., leave a reply cancel reply.

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Related Posts

9 Different Types of Tourism

Promoting Tourism in Pakistan

The Future Of Pakistan Tourism Industry

What is the Ranking of Pakistan Tourism?

Travel & Tourism - Pakistan

• Pakistan's Travel & Tourism market is projected to reach a revenue of US$3,402.00m in 2024, with an expected annual growth rate of 3.59% from 2024 to 2028, resulting in a projected market volume of US$3,918.00m by 2028.
• The market's largest market in Pakistan is the Package Holidays market, with a projected market volume of US$1,443.00m in 2024.
• By 2028, the number of users in this market is expected to amount to 16,400.00k users, with a user penetration of 10.1% in 2024 that is expected to hit 10.5% by 2028.
• Moreover, the average revenue per user (ARPU) is expected to be US$137.40.
• Pakistan's Travel & Tourism market is also estimated to generate 66% of total revenue through online sales by 2028.
• In global comparison, United States is expected to generate the most revenue in this market with an estimated value of US$199bn in 2024.
• Pakistan's travel and tourism industry is growing rapidly, with an increase in domestic and international tourists exploring the country's cultural and natural attractions.

Key regions: Malaysia , Europe , Singapore , Vietnam , United States

Definition:

The Travel & Tourism market encompasses a diverse range of accommodation services catering to the needs and preferences of travelers. This dynamic market includes package holidays, hotel accommodations, private vacation rentals, camping experiences, and cruises.

The market consists of five further markets.

• The Cruises market covers multi-day vacation trips on a cruise ship. The Cruises market encompasses exclusively passenger ticket revenues.
• The Vacation Rentals market comprises of private accommodation bookings which includes private holiday homes and houses as well as short-term rental of private rooms or flats.
• The Hotels market includes stays in hotels and professionally run guest houses.
• The Package Holidays market comprises of travel deals that normally contain travel and accommodation sold for one price, although optional further provisions can be included such as catering and tourist services.
• The Camping market includes bookings at camping sites for pitches using tents, campervans, or trailers. These can be associated with big chains or privately managed campsites.

Additional Information:

The main performance indicators of the Travel & Tourism market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. Users represent the aggregated number of guests. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

Prominent players in this sector include online travel agencies (OTAs) like Expedia and Opodo, as well as tour operators such as TUI. Specialized platforms like Hotels.com, Booking.com, and Airbnb facilitate the online booking of hotels and private accommodations, contributing significantly to the market's vibrancy.

For further information on the data displayed, refer to the info button right next to each box.

• Bookings directly via the website of the service provider, travel agencies, online travel agencies (OTAs) or telephone

out-of-scope

• Business trips
• Other forms of trips (e.g. excursions, etc.)

Travel & Tourism

• Vacation Rentals
• Package Holidays
• Analyst Opinion

Pakistan's Travel & Tourism market has been experiencing significant growth in recent years, attracting both domestic and international travelers to explore its diverse landscapes and rich cultural heritage. Customer preferences: Travelers in Pakistan are increasingly seeking unique and authentic experiences, moving away from traditional tourist hotspots to explore off-the-beaten-path destinations. There is a growing interest in adventure tourism, eco-tourism, and cultural exchanges, driving the demand for specialized tour operators and sustainable accommodation options. Trends in the market: One notable trend in the Pakistani Travel & Tourism market is the rise of domestic tourism, with more locals choosing to explore their own country. This trend can be attributed to improved infrastructure, increased disposable incomes, and a desire to support the local economy. Additionally, the digital revolution has made travel planning more accessible, with online booking platforms and social media influencing travel decisions. Local special circumstances: Pakistan's unique geographical location, nestled between South Asia, Central Asia, and the Middle East, offers a diverse range of experiences for travelers. From the snow-capped peaks of the Himalayas in the north to the pristine beaches of the Arabian Sea in the south, Pakistan has something to offer every type of traveler. The country's rich history and cultural heritage also attract history buffs and cultural enthusiasts from around the world. Underlying macroeconomic factors: The growth of the Travel & Tourism market in Pakistan can be attributed to several macroeconomic factors, including government initiatives to promote tourism, infrastructure development projects, and increased international connectivity through new flight routes. Additionally, a stable political environment and improved security measures have helped boost confidence among travelers, both domestic and international, leading to a positive impact on the tourism industry.

• Methodology

Data coverage:

Modeling approach:

Additional notes:

• Sales Channels
• Travel Behavior
• User Demographics
• Global Comparison
• Key Market Indicators

Mon - Fri, 9am - 6pm (EST)

Mon - Fri, 9am - 5pm (SGT)

Mon - Fri, 10:00am - 6:00pm (JST)

Mon - Fri, 9:30am - 5pm (GMT)

• Unlimited access to our Market Insights
• Statistics and reports
• Usage and publication rights

No spam. We promise.

Pakistan Factsheet

Discover the total economic contribution that the Travel & Tourism sector brings to Pakistan and the world in this data-rich, two-page factsheet.

Discover the direct and total economic contribution that the Travel & Tourism sector brings to the Pakistan’s economies in this comprehensive report.

Discover the direct and total economic contribution that the Travel & Tourism sector brings to Pakistan in this comprehensive report.

Create an account for free or login to download

Over the next few weeks we will be releasing the newest Economic Impact Research factsheets for a wide range of economies and regions. If the factsheet you're interested in is not yet available,  sign up to be notified via the form on this page .

Factsheet details

This factsheet highlights the importance of Travel & Tourism to Pakistan across many metrics, and features details such as:

• Contribution of the sector to overall GDP and employment
• Comparisons between 2019 and 2023
• Forecasts for 2024 and 2034
• International and domestic visitor spending
• Proportion of leisure vs business spending
• Top 5 inbound and outbound markets

This latest report reveals the importance of Travel & Tourism to the Pakistan in granular detail across many metrics. The report’s features include:

• Absolute and relative contributions of Travel & Tourism to GDP and employment, international and domestic spending
• Data on leisure and business spending, capital investment, government spending and outbound spending
• Charts comparing data across every year from 2014 to 2024
• Detailed data tables for the years 2018-2023 plus forecasts for 2024 and the decade to 2034

Purchase of this report also provides access to two supporting papers: Methodology and Data Sources and Estimation Techniques.

This latest report reveals the importance of Travel & Tourism to Pakistan in granular detail across many metrics. The report’s features include:

This factsheet highlights the importance of T&T to this city across many metrics, and features details such as:

• Contribution of the sector to overall GDP and employment in the city
• Comparisons between 2019, 2020 and 2021, plus 2022 forecast
• Proportion of the T&T at city level towards overall T&T contribution at a country level
• Top 5 inbound source markets

In collaboration with

Supported by.

Resurgence of Pakistan’s Multi-Billion Dollar Tourism Industry

Pakistan’s tourism industry has always had limitless untapped potential, but the greater part of the last decade was spent recognizing this potential. In 2019, 5.9% of the country’s GDP was attributed to tourism, which helped in the creation of nearly 4 million jobs. Within the first quarter of 2020, the year tourism was poised to break all previous records, the world was struck by a pandemic. But what happened from there on, and how did the local tourism industry make a comeback within the same year?

Tourism Industry’s Pre-COVID Potential

At the end of 2019, Conde Nast Traveller announced Pakistan as their number one travel destination for 2020. Shortly after, the British Backpackers Society proclaimed the country to be the world’s third highest potential adventure destination for the following year. Apart from this, the industry had been experiencing and projecting unprecedented year on year growth.

Pakistan Travel & Tourism 2019 key data points

Source: World Travel and Tourism Council

Growing international interest in Pakistan was apparent for a long time, with foreign tourists tripling in number between 2013 and 2016. To attract more international tourists, the government ended the No Objection Certificate (NOC) requirement for foreigners so they can move freely around the country. They also announced a Visa on Arrival policy for 48 countries while an e-Visa facility was introduced for 175 Countries. Viewing the opportunity in the sector, the Pakistan Government and international bodies like the World Bank also got involved. The World Bank in collaboration with the KP Government launched a program worth USD 70.0mn in June 2019, and a similar program worth USD 55.0mn for the Punjab Government.

Legislative efforts and government interventions coupled with media coverage from notable visitors and foreign travelers had put Pakistan on the global radar. The tourism sector was gaining momentum, but it all came to a halt when COVID-19 began sweeping the world.

Impact of COVID on Industry Stakeholders

When murmurs of the virus first began, nobody foresaw the kind of impact it would have on the global economy. Gradually countries across the world began enforcing nationwide lockdowns, making amendments to their travel policies, and wondering how they would work through the kind of damage that they had already sustained. According to the United Nations World Tourism Organization , latest data indicates that the year 2020 will end with an overall decline of 70-75% in tourist arrivals. The resultant economic loss could amount to up to USD 935 bullion in tourism exports.

It did not come as a surprise when the OECD Economic Outlook of March 2020 reported that the SMEs operating in travel and tourism were the worst affected by the virus. This resulted in employee lay-offs, business closures, and question marks against all future plans for even the biggest players in the market. Pakistan’s Civil Aviation Authority (CAA) had reported losses of around $18 million in March 2020 and the initial assessment feared that KP’s tourism sector alone would face a loss of $20 million in revenues and could slash around 260,000 formal jobs. Keeping in mind the sheer volume of informal employment in this sector, this number, big as it was, did not accurately reflect the actual potential damage. As per FindMyAdventure’s own industry projections, the travel operators working in the tourism sector in Pakistan expected tens of billions of dollars in revenue in 2020. Although the Post-COVID revenue trends experienced brief spikes later in the year, the period of complete dormancy from March to July took its toll on hospitality businesses and service providers across the country.

In order to combat this and mitigate any further losses, companies began revisiting their products and making sure they cater to this new market and its changing preferences. Greater attention was being paid to the safety of travellers, new services were being introduced and each day you would see startups pivot and move on to alternative business models. However, August came and brought with it the unexpected resurgence of tourism.

How FindMyAdventure Adapted to the New Normal

As a travel startup, the process of navigating through a global pandemic was difficult to say the least. It continues to be so. But in trying to understand our customers’ changing needs, and facilitating smaller stakeholders in the industry who were struggling, we planned and executed initiatives and products which weren’t even in the pipeline. These included the Guide Fund , which raised PKR 4 million for daily wage workers in the tourism industry, revising vendor regulations which enforced SOPs and guidelines on service providers, and introducing digital experiences and offline activities in the form of Home Adventures in the Pakistani market.

Despite independent vendors and operators resuming operations based on demands as early as June, we chose to wait until an official statement from the government was made. The kind of trust that we were able to instill within customers with this decision, is what caused us to experience a 3x customer uptake when travel re-opened after the lockdown.

Pakistani Tourism Bounces Back

When domestic tourism resumed following the nationwide lockdown, the government initiatives that had been put on halt were being revisited again. The department of Tourism, Culture, Sports and Archaeology in Khyber Pakhtunkhwa had initiated projects worth PKR.17 billion for the promotion of tourism during 2020. The Balochistan government launched seven projects to promote tourism in coastal areas of the province. Apart from this, other initiatives were also launched with the involvement of National Tourism Coordination Board (NTCB) and PTDC Pakistan Tourism Development Corporation (PTDC) among others.

With all these new projects in place, and new ones in the works, positive trends were apparent within the sector. As per WTTC’s previous reports, one in four new jobs were created by the travel and tourism sector over the last five years, and one in ten jobs across the world were attributed to this sector. This is indicative of the kind of potential that this sector has in stabilizing the economy.

With the help of a funding organization, FindMyAdventure has also initiated a project to identify, train and onboard local experience and service providers within the travel and tourism industry. With thousands of potential revenue streams in sight, this initiative alone could empower countless people and ultimately provide customers with more authentic experiences, and a window into the culture of Pakistan. Our outreach programs are already in place, and are helping us find new guides and experience providers every day.

FindMyAdventure: From Trips to Trips, Stays, Rentals and Experiences

Cut back to 2016, when FindMyAdventure first entered the market, looking to build a modern day platform for the modern day traveler. Today, our mission remains the same. Digital resources have allowed consumers to become aware of all the options in the market, and make informed decisions regarding their purchases. By aggregating tour companies and travel agents from across Pakistan onto one platform, it is easier than ever to plan your trip. Over the years the platform grew, brought more vendors on board, grew its range of services, and today, we are ready to play our role in the complete digitization of Pakistan’s travel industry.

In doing so, we introduced new verticals such as luxury travel, car rentals and home adventures. We also revised our product segmentation, which now includes:

Trips: Convenient customized trips and tour packages Stays: Comfortable stays and accommodation options Rentals: Reliable cars for local and inter-city travel Experiences: Activities and experiences all across Pakistan

The growing needs of the market, and the increased digital penetration across the country pushed us to go from having a marketplace for trips and tours, to now collating a fragmented market through our in-destination full stack tourism marketplace.

The Future of Pakistani Tourism

Even though nothing can be said for certain, as soon as 2021 began, the world has its sights set on the tourism sector. The United Nations World Travel Organization (UNWTO) suggested that tourism might revive the global economy after the coronavirus. Pakistan is no exception to this, with efforts being made and stunted projects being resumed.

That being said, if we were to talk about travelers, they have become more aware than ever before. Safety is a priority point that even the smallest service providers have been forced to consider. Policies pertaining to the safety of travelers need to be enforced and revised on a daily basis to ensure that lack of regulations does not serve as a deterrent for domestic tourists. This also means that customers within the industry will be inclined to make more informed choices, and with the advent of digital platforms, information has become as accessible as can be. We just need to make sure that the information being offered is accurate, relevant, and presented in a manner that is convenient for people to understand, even those with very limited technical knowledge.

Pakistani officials anticipate 2021 as a year of economic growth and predict a partial recovery in international tourism in the country as early as the second half of 2021. What people had written off as a doomed year for travel, ended up being the year of lessons. Amidst all the dread and hardship, we remain optimistic for the future of Pakistani tourism and aim to create 100,000+ jobs by 2022 through ongoing efforts and future initiatives.

Mahrukh Mohsin

Related articles.

What are the problems faced by the retail sector in Pakistan?

One comment.

Excellent article. Really helpful in understanding the ongoing promotion of tourism in pakistan.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

This website stores cookies on your computer. These cookies are used to collect information about how you interact with our website and allow us to remember you. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media. To find out more about the cookies we use, see our Cookies Policy .

If you decline, your information won’t be tracked when you visit this website. A single cookie will be used in your browser to remember your preference not to be tracked.

Pakistan Tourism Revenue

• Pakistan's Tourism Revenue reached 765 USD mn in Dec 2020, compared with 992 USD mn in the previous year
• Pakistan's Tourism Revenue data is updated yearly, available from Dec 1995 to Dec 2020
• The data reached an all-time high of 1,127 USD mn in Dec 2011 and a record low of 492 USD mn in Dec 1999

View Pakistan's Tourism Revenue from 1995 to 2020 in the chart:

What was Pakistan's Tourism Revenue in 2020?

Pakistan's Tourism Revenue reached 765 USD mn in Dec 2020, compared with 992 USD mn in the previous year See the table below for more data.

Tourism Revenue by Country Comparison

Buy selected data, accurate macro & micro economic data you can trust.

Explore the most complete set of 6.6 million time series covering more than 200 economies, 20 industries and 18 macroeconomic sectors.

Pakistan Key Series

More indicators for pakistan, request a demo of ceic.

CEIC’s economic databases cover over 200 global markets. Our Platform offers the most reliable macroeconomic data and advanced analytical tools.

Explore our Data

• nawaiwaqt group
• Roznama Nawaiwaqt
• Waqt News TV
• Sunday Magazine
• Family Magazine
• Nidai Millat
• Mahnama Phool
• Today's Paper
• Newspaper Picks
• Top Stories
• Lifestyle & Entertainment
• International
• Editor's Picks
• News In Pictures
• Write for Us

UNWTO recognizes Pakistan as top tourist destination in 2023

ISLAMABAD   -   The United Nations World Tourism Organization (UNWTO) has acknowledged Pakistan’s outstanding performance in tourism, marking a remarkable 92% recovery to pre-pandemic levels in 2023. The country experienced a 115% surge in foreign tourist arrivals compared to the previous year, signaling a robust comeback post-Covid-19, said a press release. Attributing this success to concerted efforts in tourism promotion, Managing Director-PTDC Aftab Rana said that the Pakistan Tourism Development Corporation (PTDC) last year actively engaged in six major global events such as World Travel Mart London, ITB Berlin, New York Travel and Adventure Show, Arabian Travel Mart Dubai, Seoul Travel Mart Korea and Travel Mart in Vietnam, fostering essential B2B connections with foreign tour operators. A strategic online outreach, along with launching of the “Salam Pakistan” tourism brand in August 2023, contributed significantly to attracting a diverse range of visitors from across the globe. He highlighted the collaborative efforts of PTDC, provincial tourist departments and private sector operators, emphasizing the role of global events in expanding international partnerships. Minister of State on Tourism, Wasi Shah, extended congratulations to the team of PTDC and industry partners, expressing optimism for a stronger performance in 2024 despite existing challenges. With the recovery reaching 115% and projections of international receipts reaching USD 1.3 billion by year-end, Pakistan stands as a beacon in tourism resurgence, showcasing its potential on the global stage.

Meghan Markle demanding a grovelingly apology for the past

Related news, three killed, six injured as roof collapses in khyber, cm punjab maryam nawaz's exemplary efforts in promoting inclusion, ..., cm punjab maryam nawaz's exemplary efforts in promoting inclusion, diversity, and gender ..., punjab lifts ban on postings, transfers, high-level saudi delegation arrives in pakistan, woman beaten up by policeman in train found dead, pti challenges polls result of islamabad's three constituencies in ..., pti challenges polls result of islamabad's three constituencies in election tribunal, sigh of relief as cm maryam reduces roti price to rs16, ppp to support govt for economic stability, prosperity: president ..., ppp to support govt for economic stability, prosperity: president zardari, critically urgent to stabilise situation: pakistan, uk court slaps heavy fine on youtuber adil raja in defamation case, aurangzeb lands in us to meet imf, wb officials for loan talks, lightning strikes kill 23 amid widespread rains, child marriage act: lhc terms difference in gender-based age criteria 'discriminatory', elon musk reveals 'crucial fact' about all-powerful starship, aseefa bhutto zardari sworn in mna, iranian president raisi to visit pakistan on april 22, pakistan in resource-rich problems, made in china 2025, a holistic approach to national security, unified tax collection, we must never quit.

Combatting disinformation in Pakistan

Role of nature-based solutions for improving ..., role of nature-based solutions for improving urban water ..., the orange crow: preparing to spread its ..., the orange crow: preparing to spread its vibrant wings, the solution, citizenship amendment act - muslims under ..., citizenship amendment act - muslims under threat in modi's ..., policing reforms, storm safety, deterrence restored, imf challenges, security crisis, suicide awareness, biden’s dilemma, over dependence on technology, education reform call, brain drain, epaper - nawaiwaqt.

Newsletter Subscription

Advertisement.

NIPCO House, 4 - Shaharah e Fatima Jinnah,

Lahore, Pakistan

Tel: +92 42 36367580    |     Fax : +92 42 36367005

• Advertise With Us
• Privacy Policy

Nawaiwaqt Group | Copyright © 2024

• EXPRESS NEWS
• URDU E-PAPER
• ENGLISH E-PAPER
• SINDHI E-PAPER
• CRICKET PAKISTAN
• EXPRESS LIVE
• CAMPUS GURU
• EXPRESS ENTERTAINMENT
• FOOD TRIBUNE

Pakistan up six notches in world tourism index

Index released by WEF in Davos places country on 83rd rank among 117 nations

Pakistan made a big jump on International Travel and Tourism Development Index by moving up six places, the latest report released by the World Economic Forum (WEF) showed on Sunday.

The 2021 edition of the Travel and Tourism Development Index includes 117 countries. The index ranks the countries based on the set of factors and policies that enable the sustainable and resilient development of the travel and tourism industry of each country.

The Pakistan Tourism Development Corporation (PTDC) said that the latest edition of the international travel and tourism competitive index titled “Rebuilding for a Sustainable and Resilient Future,” ranked 83rd, which was up from 89th place in the index’s previous edition of 2019.

Also read:  Iran urged to finalise ‘Ziarat Policy’ to boost religious tourism

“Six points increase in the ranking of Pakistan on global travel and tourism index is quite a significant progress and now Pakistan is among the countries in the Asia Pacific Region that have improved its ranking the most since 2019,” PTDC Managing Director Aftabur Rehman Rana said.

He added that during the last two years, the federal and provincial governments had made significant progress in improving the performance of tourism sector in Pakistan by taking various steps to upgrade tourism services infrastructure, business environment, safety and security, health and hygiene, and socio-economic resilience.

“Although we have made good progress, we still need to do a lot more to further enhance the performance of tourism sector in Pakistan in coming years, which has huge potential to play a key role in the overall socio-economic development of Pakistan,” he added.

Overall, Japan has occupied the top spot on the latest edition of the index. Japan is followed by the USA, Spain, France, Germany, Switzerland, Austria, Singapore and Italy which have been ranked in top 10 on the Travel and Tourism Development index, respectively.

Comments are moderated and generally will be posted if they are on-topic and not abusive.

For more information, please see our Comments FAQ

Analysts React: Is Iran's Drone Strike on Israel A Game Changer or Misfire?

David Cameron Urges Israel-Iran De-escalation

Escalating Tensions: Israel Strikes Gaza After Iran's Attack

New South Wales Government Funds Independent Inquiry into Mall Stabbing Tragedy

John Kirby Calls Iran Attack Interception “Extraordinary” | Says Israel is not Alone

Global Tensions Rise: Russia, China Urge Calm, US and UK Condemn Iran's Strike

Japan Condemns Iran's Attack on Israel: Calls for Urgent De-escalation

Israel and Iran Escalate Tensions at UN Meeting: Direct Attack and Deadly Consequences

U.S. Steps Back from Involvement in Any Counter-offensive Attack by Israel Against Iran

UK Jets Down Iranian Drones, PM Sunak Calls for Peace Amid Tensions

Iran Threatens Bigger Attack if Israel Retaliates, Targets U.S. Bases

Shocking Massacre in Balochistan: National Leaders Vow Justice

PM Shehbaz Sharif's Arabic Speech Ignites Pakistan-Saudi Ties at Seerat Museum Opening

Global Outrage Over Iran's Attack on Israel: Leaders Respond

Iranians Celebrate Attack on Israel: Tensions Escalate

Iran Strikes Israel with 200+ Drones & Missiles!

Iran urged to finalise ‘Ziarat Policy’ to boost religious tourism

Murree tourism police formally launched

Tourism police to be launched in two weeks

Recommended Stories

Drop in index earned Imran title of ‘press freedom predator’: PM

Pakistan improves 14 points on internet network residency index

Ranking in Transparency index plunged due to 'political corruption': Fawad

MSCI adds OGDC to Frontier Market Index

Saudi reviews football fan rules after whip attack

Olympic opening could be moved from river to stadium

Sprint star Tebogo eyes double Olympic gold

Auction process for cattle market begins

Infrastructure projects imperil snow leopard’s habitat

Cleanliness drive continues despite rains

India's Modi says BJP poll manifesto focuses on creating jobs

The Home Edit

On Express Urdu

حکومت نے پیٹرول اور ڈیزل کی قیمتوں میں اضافہ کردیا

کراچی: درخشاں تھانے کے لاک اپ میں ملزم ہلاک

بھرتیوں پر پابندی ختم؛ آئی بی اے ٹیسٹ پاس اساتذہ دستاویزات تیار رکھیں، وزیرتعلیم

میرپورخاص میں پیپلز بس شروع کرنے اور پنک بس کے دو نئے روٹس لانے کا اعلان

نجی اکیڈمی کے ٹیچر کی 12سالہ بچے سے بدفعلی، ویڈیو بنا کر بلیک میلنگ

کے پی حکومت کا روٹی کی قیمت میں 5 روپے کمی کا اعلان

Is Tiktoker Chris Sturniolo dead?

Sindh govt declares high alert

Accused in Sarabjit Singh attack case shot dead in Lahore

I need a man who can support me mentally, emotionally: Mehwish Hayat

US will not take part in retaliatory action against Iran, White House says

Israel vows to press on in Gaza after Iran attack

Judicial success of the Hague Convention in Pakistan

The world has changed, so should the countries of Global South

Need to spotlight sport

Learning speech therapy in school

Social anxiety and Generation Z

Significance of poverty

• Life & Style
• Prayer Timing Pakistan
• Ramazan Calendar Pakistan
• Weather Forecast Pakistan
• Online Advertising
• Subscribe to the Paper
• Style Guide
• Privacy Policy
• Code of ethics

This material may not be published, broadcast, rewritten, redistributed or derived from. Unless otherwise stated, all content is copyrighted © 2024 The Express Tribune.

(File photo)

Caretaker Minister for Tourism Wasi Shah has said that in the year 2023 Pakistan saw a 115 percent increase in foreign tourists and country earned 1.3 billion dollars revenue.

Talking to a news channel, the Minister said according to the 'World Tourism Barometer' published by the World Tourism Organisation of the United Nations, Pakistan made a remarkable 92 per cent recovery to pre-pandemic levels in 2023.

The Minister hoped that the year 2024 will bring more tourist travel landscape in the country.

He said that government is showcasing Pakistan's tourism opportunities at the global market to attract more tourists to Pakistan.

• Account details
• Newsletters
• Group subscription

Visitors to ASEAN hit 100m in 2023, 70% of pre-COVID level

Chinese-financed infrastructure drawing tourists to Laos, Cambodia

TOKYO/BANGKOK -- The number of visitors to Southeast Asian countries topped 100 million last year, reaching 70% of the pre-COVID level in 2019, as the economy regained its footing after the pandemic and with new transport infrastructure, mostly financed by China, helping attract travelers to Laos and Cambodia.

Nikkei Asia compiled government statistics and publicly available data from nine of the 10 Association of Southeast Asian Nations member states, excluding Brunei, figures for which were unavailable. The total number of visitors to the region reached just over 100 million, 2.3 times as many as the previous year but still 29.8% fewer than in 2019, the data show.

Cambodia ex-PM Hun Sen set to return to diplomatic stage

New railway from china boosts tourism in laos' ancient capital, as singapore basks in taylor swift afterglow, indonesia fears missing out, world bank sees 4.6% growth in developing asia in 2024, thailand's srettha pushes 'seamless asean' in davos, latest on travel & leisure, jal launches boeing 'cockpit' hotel room to tap your inner pilot, japan's hakuba resort tries to avoid skiing into niseko's rut, singapore's marina bay sands to build fourth tower by 2029, sponsored content, about sponsored content this content was commissioned by nikkei's global business bureau..

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter Free access for everyone - Sep. 30