Tourism demand determinants- made simple
Disclaimer: Some posts on Tourism Teacher may contain affiliate links. If you appreciate this content, you can show your support by making a purchase through these links or by buying me a coffee . Thank you for your support!
Understanding tourism demand is vital if we are to create and maintain an efficient, profitable and sustainable tourism industry. But what are the major tourism demand determinants that organisations need to consider? Read on to find out….
What are tourism demand determinants?
Tourism demand- life cycle stage, social structures, population and ageing, tourism demand- the changing economy, tourism demand- education, tourism demand- modern generations and technology, tourism demand- money rich, time poor, tourism demand- fashion, tourism demand- further reading.
The determinants of demand are factors that cause fluctuations in the economic demand for a product or a service. This is important to consider both in the travel and tourism industry as well as in other industries. Ultimately, we need to understand what demand is and do our best to meet that demand. For example, nowadays less people are in search of the traditional package holiday and are instead seeking niche tourism experiences. In response to this, many tour operators have adapted the products that they offer to suit the demands of the tourists- instead of selling predominantly beach and ski holidays, many are now offering the likes of adventure tourism trips and wellness tourism retreats.
Tourism is demand-driven, so to understand current trends in tourism we must understand how patterns of demand are changing. Demographic and social changes are seen as major influences on, in particular, international tourism . Dwyer (2005) argues that several types of demographic variables are changing in ways that will influence future demand for tourism and the specific types of tourism experience that will be preferred.
There are many tourism demand determinants to consider, but the major ones include:
- Life cycle changes
- Ageing population
- Education
- Employment
- Time
- The pleasure industry
The life cycle stage is always an important determinant in tourism demand, because people of different ages tend to have different demands! Here are some typical demands that we may expect from different age groups-
- Children – Will the American version of summer camp become more popular around the world as both parents work longer hours
- Adolescents – Are at the peak of their leisure needs but lack both the freedom and the money to indulge these needs– will this change? If so, how?
- Young people – these represent 20% of the market and the likes of backpacker tourism is assuming ever-greater importance. Young people are taking more gap years and volunteer tourism is growing in popularity. The adventure tourism market is to a large extent driven by ages 17-35.
- Families- Many families are now choosing to travel further afield and for longer than before, educational tourism and slow tourism are growing in popularity.
- Elderly people- As we grow older we tend to have more time and more money to spend on travel. Cruise tourism remains popular with elderly people, but older people are also embracing a range of alternative tourism forms too.
Tourism demand- Social and demographic variables
It is important that tourism industry stakeholders are aware of and up to date with current social and demographic variables associated with their customers.
Many social structures around the world are changing or evolving. This includes aspects such as community aspirations, business structures and family and individual values – all of which are experiencing profound change globally.
- The erosion of Western households is also something to note: households with no children are on the increase as people marry later and have fewer children.
- Family structures are changing too – the nuclear family is being replaced by the vertical family . Three or more generations may choose to holiday together, especially amongst those from developing nations, where families tend to live together across multiple generations.
- One-parent families are common as increasing numbers of families break up.
- There is an increase in the lucrative DINKS (Double Income, No Kids) market – this is an important market for special-interest and long-haul travel.
- There is nowadays a generally more relaxed attitude towards gay couples, and the number of companies targeting gay travellers, has led to growth of the gay market – the ‘pink’ market demonstrates the largest increase of any social group wanting to travel, and has large amounts of disposable income.
The way that we grow old has also changed over time, and this is another important tourism demand factor that tourism industry stakeholders must consider.
- There are an increasing amount of people who divorce nowadays compared to previous years, which naturally changes the way that these people travel.
- Many older people, who are fitter and more active than in previous generations, wish to enjoy the same activities and entertainment that they enjoyed in their youth; they also have more disposable income to spend on these activities.
- ‘Empty nesters’ are high spenders on travel and tourism – active and adventurous they see travel as an integral part of a fulfilling retirement.
- With above-average wealth and relatively few demands on their time the elderly make up an increasingly large part of the tourism market.
- Alongside evidence of a growing propensity to travel and spend (Huang and Tsai 2003; Reece 2004), consumption is often deliberately linked to low seasons balancing out the peaks and valleys for tourism suppliers (Hunter-Jones and Blackburn, 2009).
- New senior citizens, ‘young sengies’ (young senior generation), ‘woopies’ (well off older people), ‘retiring baby boomers’, ‘generation between’, ‘third age’ and the ‘grey market’ (Lohmann and Danielsson, 2001) are all terms used to describe what is collectively known as the ‘senior market’.
- The over-50s form an increasingly complex and diverse group. Many of them are well-off and have a high disposable income, although there is a polarity between the haves and have-nots (Beioley, 2001).
- In the UK, approximately 44% of all adults are 50 plus, that is over 20 million people and the over 60s now account for more than 20% of the population .
- In the US this ‘Third Age’ is set to exhibit the strongest growth of all demographic segments in the next five years, generating a group representing over one-quarter of the total population.
- In OECD countries the over 65s grew from 145.8 million in 2000 to 211.2 million in 2020.
- There is a significant growth in the number of ‘third age’ (49-64) travellers. This is a demanding group for whom self-fulfilment is important, wanting not only adventure but also comfort and putting more emphasis on accommodation quality, sightseeing and social aspects of the holiday and care less about nightlife, beaches and hot weather (Beioley, 2001).
- Because the elderly are often well-travelled they consciously seek new places to visit that are often ‘off the beaten track’.
- They are more environmentally and socially conscious and will reward firms that show high levels of environmental/social responsibility.
- The elderly frequently will demand honesty and integrity from travel companies and will reward such companies with their custom.
Since the COVID-19 pandemic, health has and will continue to play an ever-important role in the minds of the consumers. As such, those working in the tourism industry need to understand tourism demand in this area. Major considerations should be paid to:
- Medical facilities at the destination
- Levels of crime and terrorism
Outbound tourism has changed over the years and in response to this the tourism industry needs to meet the demands of the outbound tourists in which they are aiming to attract. Some things to consider include-
- The expanding economies of the BRIC countries (Brazil, Russia , India, China) with their growing middle classes.
- Outbound tourists from China have shown the most rapid growth (100 million by 2020) and this is set to continue post-pandemic.
- In India the 45-58 age middle class are already spending most of their disposable income on travel (Future Foundation).
- Recession tourism is a travel trend, which evolved by way of the world economic crisis. Recession tourism is defined by low-cost, high-value experiences taking place of once-popular generic retreats (Landau, 2007).
Education levels also have a significant impact on tourism demand.
- Increased education among the less privileged will necessarily affect travel choices.
- The interest in special-interest tourism has been fuelled by the educated classes.
- Forecasts predict an increase in special interest and educational holidays which provide opportunity to learn from tour guides or other specialists in the field of interest.
- There is arguably greater environmental and social consciousness amongst better-educated tourists – this will fuel the demand for certain types of products.
- Lifelong learning will become the norm as people now entering the workforce can expect to have five separate careers in a lifetime (Cetron, 2002 in Lockwood and Medlik,2002).
- Large chains will increasingly become involved in training to ensure product uniformity and quality (this is important to the supply of tourism).
- Education is also an important element of tourism supply.
As society we have changed and evolved over the years and the tourism industry needs to ensure that it is up to date with the tourism demands of modern generations. Some aspects to consider include:
- Modern generations are increasingly entrepreneurial and favour self-employment.
- They are experimental and willing to try new products, foods and attractions but are often intolerant of products or services that fail to satisfy – repeat purchasing will be out of the question in such cases.
- Customers for tourism are be much more technology-literate than they previously were– this has huge implications for the industry and has seen the introduction of the likes of smart tourism , e-tourism and virtual tourism .
- The modern so-called ‘dot.com’ generation (also known as generation Y) are the ‘connectivity kids’- they are consistently communicating and may join global networks.
- They may tire of well-known brands quickly.
- They are interested in experience and are short-term and opportunity-focused.
- They are also strongly influenced by friends and peers; concerned to achieve a work-life balance; strongly opinionated on social and ethical marketing issues; and supportive of causes such as fair trade and volunteering (Cooper and Hall, 2008).
- Because the proportion of self-employed people has increased, business travel is increasingly self-funded, so the distinction between work time and holiday time will thus become increasingly blurred e.g. the workation .
Ultimately there are two things that we need to be tourists- money and time. However, this balance is not always optimal.
- Employment patterns necessarily affect tourist demand as money and paid holidays are enablers of travel.
- The workplace is changing: More time is spent at work and we take more work home with us than we did 10 years ago. In Europe 66% of women work outside the home. In the UK the number of non-working hours per year has decreased by 100 hours over the last decade.
- Increasing job insecurity means that people are afraid to be away from work too long, which leads to: More short holidays, more luxury weekend getaways, more intensive holidays, more convenience, relaxation and pampering, more leisure opportunities closer to home, more constant demand for breaks and higher spend.
- When examining the work-leisure continuum it becomes apparent that time pressure will be a determinant of the type of tourism sought.
- Tourist markets are segmented not only by disposable income but also by disposable time, which differs considerably around the world.
- The rhythm of leisure time will change and the work/leisure divide become increasingly blurred as the pace of life speeds up.
Ultimately, tourism is a fashion industry and destinations and types of tourism come in and out of fashion over time.
- The complex relationship between tourism demand and supply is based on the dynamics of people’s perceptions, expectations, attitudes and values.
- The demand for tourism is notoriously fickle as a result of its dependency on status and image.
- The interests and reasons for travel frequently change.
- Holidays that were previously purely recreational have in recent years moved into physical and mental rejuvenation; spiritual rejuvenation will follow.
- Customers are becoming more interested in self-improvement as part of the tourism experience with an emphasis on health, wellbeing, education, skills development and cultural appreciation.
- In an increasingly technological world, rain forests, wilderness areas, oceans and other unpolluted areas will provide a unique and necessary chance to escape from keyboards and mobile phones.
- These changes carry threats and problems but also opportunities.
If you have enjoyed this article, I am sure that you will love these too-
- What is domestic tourism and why is it so important?
- Herzberg theory: Made simple
- What is a tourist board? A SIMPLE explanation
- What is qualitative and quantitative research? An EASY explanation
- What is business tourism and why is it so big?
Liked this article? Click to share!
- Architecture and Design
- Asian and Pacific Studies
- Business and Economics
- Classical and Ancient Near Eastern Studies
- Computer Sciences
- Cultural Studies
- Engineering
- General Interest
- Geosciences
- Industrial Chemistry
- Islamic and Middle Eastern Studies
- Jewish Studies
- Library and Information Science, Book Studies
- Life Sciences
- Linguistics and Semiotics
- Literary Studies
- Materials Sciences
- Mathematics
- Social Sciences
- Sports and Recreation
- Theology and Religion
- Publish your article
- The role of authors
- Promoting your article
- Abstracting & indexing
- Publishing Ethics
- Why publish with De Gruyter
- How to publish with De Gruyter
- Our book series
- Our subject areas
- Your digital product at De Gruyter
- Contribute to our reference works
- Product information
- Tools & resources
- Product Information
- Promotional Materials
- Orders and Inquiries
- FAQ for Library Suppliers and Book Sellers
- Repository Policy
- Free access policy
- Open Access agreements
- Database portals
- For Authors
- Customer service
- People + Culture
- Journal Management
- How to join us
- Working at De Gruyter
- Mission & Vision
- De Gruyter Foundation
- De Gruyter Ebound
- Our Responsibility
- Partner publishers
Your purchase has been completed. Your documents are now available to view.
1. The Demand for Tourism
From the book tourism economics and policy.
- Larry Dwyer , Peter Forsyth and Wayne Dwyer
- X / Twitter
Supplementary Materials
Please login or register with De Gruyter to order this product.
Chapters in this book (25)
UN Tourism | Bringing the world closer
- All Regions
- Measuring Total Tourism Demand - General Guidelines Vol. 1
Volume 1 focuses on tourism aspects from the demand perspective and contains two documents:
- Measuring Visitor Final Consumption Expenditure in Cash covers the estimate of the most important component of visitor consumption: the value of the products purchased by visitors out of their own cash income while traveling on trips away from home, and expenditure engaged before and after the trip and related to it. This document provides guidance for the completion of TSA tables 1, 2 and 3.
- Measuring Tourism Demand, studies first of all the remaining components of visitor consumption, mainly, expenditure in kind. Secondly, it intends to guide countries in the determination and compilation of the other components of total tourism demand: tourism collective consumption and tourism gross fixed capital formation. This document provides guidance for the completion of TSA tables 4, 8 and 9.
ISBN : 978-92-844-0388-2
share this content
- Share this article on facebook
- Share this article on twitter
- Share this article on linkedin
Related Content
Africa news issue 23, un tourism news 82: sustainable development of tourism, am news | vol. 63 april 2024, un tourism news 81: global tourism investments trends a....
Elasticity, demand and supply, tourism
- Living reference work entry
- First Online: 01 January 2015
- Cite this living reference work entry
- Jaume Rosselló 3
937 Accesses
2 Citations
In general terms, elasticity is the quantification of the relationship between two variables, measuring the ratio of the percentage change in a determining variable to the percentage change in the determined variable. Then, if it is assumed that a variable y is determined by the behavior of a variable x , the elasticity ( E ) referred to a certain change can be expressed analytically as
If the elasticity is referred to a certain point, expression ( 1 ) can be redefined in terms of partial derivates and becomes
From expression ( 2 ) it should be highlighted how in regression analyses, if variables are taken in natural logarithms, estimated coefficients can be interpreted directly as the elasticity between y and x (Rosselló 2012 ). In any case, an elastic (inelastic) relationship is one where the determined variable responds a lot (little)...
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Institutional subscriptions
Crouch, G. 1992 Effect of Income and Price on International Tourism. Annals of Tourism Research 19:643-664.
Article Google Scholar
Crouch, G. 1994 The Study of International Tourism: A Survey of Practice. Journal of Travel Research 32(4):41-55.
Li, G., H. Song, and S. Witt 2005 Recent Developments in Econometric Modeling and Forecasting. Journal of Travel Research 44:82-99.
Lim, C. 1999 A Meta-Analytic Review of International Tourism Demand. Journal of Travel Research 37:273-284.
Rosselló, J. 2012 Regression Analysis. In Handbook of Research Methods in Tourism, L. Dwyer, A. Gill and N. Seetaram, eds., pp.31-46. Cheltenman: Edward Elgar.
Google Scholar
Song, H., S. Witt, and G. Li 2009 The Advanced Econometrics of Tourism Demand. London: Routledge.
Download references
Author information
Authors and affiliations.
Departament d’Economia Aplicada, Universitat de les Illes Balears, Carretera de Valldemossa, 7.5km, 07122, Palma de Mallorca, Spain
Jaume Rosselló
You can also search for this author in PubMed Google Scholar
Corresponding author
Correspondence to Jaume Rosselló .
Editor information
Editors and affiliations.
School of Hospitality Leadership, University of Wisconsin-Stout, Menomonie, Wisconsin, USA
Jafar Jafari
School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong, Hong Kong SAR
Honggen Xiao
Rights and permissions
Reprints and permissions
Copyright information
© 2015 Springer International Publishing Switzerland
About this entry
Cite this entry.
Rosselló, J. (2015). Elasticity, demand and supply, tourism. In: Jafari, J., Xiao, H. (eds) Encyclopedia of Tourism. Springer, Cham. https://doi.org/10.1007/978-3-319-01669-6_67-1
Download citation
DOI : https://doi.org/10.1007/978-3-319-01669-6_67-1
Received : 24 April 2015
Accepted : 24 April 2015
Published : 24 September 2015
Publisher Name : Springer, Cham
Online ISBN : 978-3-319-01669-6
eBook Packages : Springer Reference Business and Management Reference Module Humanities and Social Sciences Reference Module Business, Economics and Social Sciences
- Publish with us
Policies and ethics
- Find a journal
- Track your research
- Get IGI Global News
- All Products
- Book Chapters
- Journal Articles
- Video Lessons
- Teaching Cases
Shortly You Will Be Redirected to Our Partner eContent Pro's Website
eContent Pro powers all IGI Global Author Services. From this website, you will be able to receive your 25% discount (automatically applied at checkout), receive a free quote, place an order, and retrieve your final documents .
IMAGES
VIDEO
COMMENTS
Tourism demand- Social and demographic variables It is important that tourism industry stakeholders are aware of and up to date with current social and demographic variables associated with their customers.. Social structures. Many social structures around the world are changing or evolving. This includes aspects such as community aspirations, business structures and family and individual ...
By incorporating critical drivers of tourism demand, Ulucak et al., 2020 find that a gravity model is a useful tool for modelling tourism demand and show that the exchange rate and globalization are impacting positively on tourism demand. Ulucak, Yücel and Ilkay find that political uncertainty, inflation, household debt and distance to Turkey ...
This definition is identical to the definition of SNA 2008, 9.42: ... Total tourism internal demand: Total tourism internal demand, is the sum of internal tourism consumption, tourism gross fixed capital formation and tourism collective consumption (TSA:RMF 2008, 4.114). It does not include outbound tourism consumption.
tourism, the act and process of spending time away from home in pursuit of recreation, relaxation, and pleasure, while making use of the commercial provision of services.As such, tourism is a product of modern social arrangements, beginning in western Europe in the 17th century, although it has antecedents in Classical antiquity.. Tourism is distinguished from exploration in that tourists ...
To approach this task holistically, we adopt a broad definition of tourism demand that includes the demand for tourism products in both the tourism and hospitality industries at the macro- and micro-levels. The remainder of this paper is organized as follows. The second section describes the procedure used to select articles and provides ...
definition of tourism demand that includes the demand for tourism products in both the tourism . and hospitality industries at the macro - and micro-level s. The remainder of th is paper is .
Define tourism demand, distinguishing between demand to visit a destination and demand for a particular tourism product. 2. Distinguish the price and non-price determinants of tourism demand. 3.
This document provides guidance for the completion of TSA tables 1, 2 and 3. Measuring Tourism Demand, studies first of all the remaining components of visitor consumption, mainly, expenditure in kind. Secondly, it intends to guide countries in the determination and compilation of the other components of total tourism demand: tourism collective ...
The special issue. The ever-changing tourism sector led to the proposed special issue Tourism Demand: Emerging Theoretical and Empirical Issues. After some concerted effort by the guest editors, reviewers and authors, we are happy that these determinations have resulted in seven full research papers.
This paper aims to advance the understanding of the micro-economic foundations of tourism demand theory, particularly through bringing out some of the implications of the tour characteristics approach to utility analysis, and also through explicitly linking the micro-economic theory of the individual tourist to the aggregate level demand models as actually estimated.
3.3 Tourism Demand The demand for tourism can be defined in various ways, depending on the economic, psychological, geographic and political point of view of the author. The geographic perspective defines tourism demand as the total number of persons who travel or wish to travel, and use tourist facilities and services at places away
This chapter is intended to provide a theoretical overview of the determinants of demand from a spatial perspective. Although a brief discussion of the supply-side of tourism is inevitable, this chapter focuses on the demandside of tourism. More specifically, it examines the interaction of demand and supply, and reviews the types of demand ...
Abstract: This chapter reviews the conceptual and theoretical foundations underlying the specification of empirical tourism demand models. It begins with a review of basic concepts, theories, and the literature on the determinants of tourist flows. Its goal is to synthesise a conceptual framework within which issues in relation to tourism ...
This document provides guidance for the completion of TSA tables 1, 2 and 3. (2) Measuring Tourism Demand , studies first of all the remaining components of visitor consumption, mainly, expenditure in kind. Secondly, it intends to guide countries in the determination and compilation of the other components of total tourism demand: tourism ...
World Tourism Organization (UNWTO)
Abstract. In the context of this chapter, international tourism is defined as being movements of tourists between countries involving the crossing of a national frontier. Purpose of travel follows the standard United Nations definition of being for leisure or business reasons. Although 'tourism' and 'tourists' are usually used in a ...
The income elasticity of demand provides a means to distinguishing between different types of tourism services and/or destinations. Frequently, it is expected that tourism is a normal product, entailing a positive relationship between income and demand ( E y,x > 0). Additionally, if it is elastic, or in other words the increased demand on a ...
UNWTO Tourism Definitions is a comprehensive and authoritative source of tourism-related terms and concepts, covering different aspects of the tourism sector and its impacts. The publication provides definitions of tourism, tourist, visitor, excursionist, domestic tourism, inbound tourism, outbound tourism, and many more, in English, French and Spanish. It also includes a glossary of acronyms ...
Determinants of International Tourism1 Prepared by Alexander Culiuc Authorized for distribution by Athanasios Arvanitis May 2014 Abstract The paper estimates the impact of macroeconomic supply- and demand-side determinants of tourism, one of the largest components of services exports globally, and the backbone of many smaller economies.
Specifically, tourism demand responds more intensely to shock in dining, tours, and lodging than other factors over the period; (b) in terms of regimes of tourism demand, the dining, attractions, and shopping factors have a driving effect on tourism demand, and so are stimulative factors, while the transportation, tours, and lodging factors ...
Demographic Change and Tourism. The structure of societies is continuously changing: The world population is forecast to grow to 8.3 billion in 2030, life expectancy is projected to increase in most of the world, households and families are becoming more diverse, and migration is changing the face of societies. All these changes will impact ...
What is Tourism Demand? Definition of Tourism Demand: Tourism demand is defined as the number of people that plan to buy tourism products supported by sufficient purchasing power and spare time in order to meet tourism needs of people.