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6 Beautiful Travel Brochure Examples for Students
If you compare the first brochure ever made to the brochures of today, the differences may surprise you. The earliest brochures were black and white with no photos. The purpose was purely informational. Today, visual elements and overall design play a much bigger role, especially when youâre creating a brochure as part of an educational goal.
In this blog post, weâll give you travel brochure examples for students. Keep reading to empower yourself to create something others can use as inspiration when exploring new destinations.
Before You Start: 3 Elements Your Brochure Needs
Planning is an important first step for travel and the same is true for creating brochures. Hereâs a look at what every good brochure needs.
1. Research the Destination
It’s important to do your homework before you travel. There are many ways to do this, and what you choose will depend on how close you are to the destination and what you may already know about it.
If youâre close enough to the destination to visit yourself, take the time to travel there. This will give you firsthand experience and insight that can add a unique perspective to your brochure design.
When traveling to the destination doesnât make sense, start your research online instead. You can use official government websites, tourism blogs, or even social media to get a sense of whatâs special about the location.
Ask Family and Friends
You can also get tips from people who live in or have traveled to the destination. Understanding what the must-see or must-do attractions are will give you the right information to include on brochure panels.
2. Get Images
Next, you’ll need images for your design. There are two options you can choose from to get the best possible results.
Pick Up Your Camera
If you’re able to visit the destination yourself, brush up on photography tips before you go, so you can take your own pictures .
This way, your brochure will be differentiated from any others and grab peopleâs attention.
Purchase Stock Images
Donât have access to images of your own? Buy images from a stock image site to use in your project. Just make sure you understand the license terms and limitations before you decide to use an image.
3. Select a Template
At this point, youâll have everything you need to start putting your brochure together. Choosing a brochure template is the best way to ensure you can create a visually appealing asset, even if you donât have any design experience.
Look for something thatâs easy to add your information to and edit with an online design . In just a few clicks with an online editor , you can put a brochure together that you can print and share to show what you learned.
Not sure where to start with your brochure design? You donât have to come up with something or struggle to put it together on your own.
Instead, use these ideas to help you get the ball rolling on your own creation.
1. Handmade Brochure
Handmade brochures are nice for projects you want to feel extra special. Start with a simple, blank page with multiple sections.
Then you can write or draw on the details you want to include to give the final product a personal touch.
2. Digital Brochure
Digital brochures are handy for showcasing your work because theyâre easy to update and share on social media.
You can customize them with interactive links, videos, and other multimedia content that would be difficult (or impossible) to include in a print brochure.
3. City Brochures
Describe why people would want to visit a city and what they can do there. You might include some historical facts about the area, as well as some interesting places or activities you think tourists might enjoy experiencing.
This may include talking about areas such as shopping districts, dining options , recreation areas, and more, depending on what kinds of things are available throughout the different seasons.
4. State Brochures
Use state brochures to promote tourism in a state , and teach others about its culture and history . If youâre creating a brochure about your own state, it can also help you learn more about where youâre from.
Youâll want to think about what makes a particular area truly special, and list any key facts visitors should know aboutâlike the climate they should pack for.
5. Country Brochures
What would you say about a country if you had to sum it up in just a few words? The answer to that question will help you come up with the concept for a country brochure.
Thereâs only room for the highlights here, so be selective about the points and the imagery you choose to include.
6. Landmark Brochures
Landmarks may be easy to identify but we often donât know much more about them. Theyâre just an icon we can picture in our minds.
Use a brochure as an opportunity to expand someoneâs knowledge and turn the landmark into not just a sight worth seeing, but a destination to travel to.
Now, itâs your turn to create your own brochure design. Use these travel brochure examples for students to create an asset that will help you learn about different cultures and places in our world.
License this cover image via Ardea-studio .
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15+ Travel Brochure Examples to Inspire Your Design
See some of our travel brochure ideas, templates, and examples, all in one place. Then design your own informational and unique brochure for free using Venngage!
Most Popular New Travel Brochure Templates
Product Sales Brochure
Modern University Tri Fold Brochure
World Travel Tri Fold Brochure
Simple Tri Fold BrochureÂ
New travel brochure ideas, templates & examples.
Green Photo Centric Trifold Travel Brochure Idea
Photo Centric Outdoor Travel Brochure Idea
Colorful Moroccan Minimalist Travel Trifold Brochure Idea
Creative Blue Greece Travel Trifold Brochure Idea
EPIC Green Tri-Fold Travel Brochure Idea
As designers and creators, we all have all been there a few times. Sometimes all you need is a little brochure design inspiration to get the creative juices flowing.Â
Want to create a travel brochure for your amazing cottage or hotel? What about designing a business brochure that shows off your company in a very professional way. Or even just a simple tri-fold brochure for your school project? We have all of those brochure examples in the Gallery.Â
After you find the perfect brochure idea, you can use one of our professionally designed brochure templates to finish the job. And with our collection of brochure templates, even a new designer can create something incredible. So what are you waiting for?
Business Brochure Ideas
Trifold Brochure IdeasÂ
Modern Brochure Ideas
 top inspirational categories.
Infographic Ideas
Poster Ideas
Brochure Ideas
Flyer Ideas
Business Infographics
Education Infographics
Marketing Infographics
Tech Infographics
How to make a stunning travel brochure – Templates included
Travelling is one of lifeâs greatest pleasures. A journey to discover new places, cultures, and traditions and a reflective self-discovery trip we get to embark on every time we go somewhere else. Sometimes, stunning travel brochures are the only tools you have to inspire travelers to visit new destinations worth exploring.
During the height of the pandemic, traveling of any kind was halted or severely restricted. That resulted in an interest spike as soon as the borders opened. No surprise there. There’s a hunger for it that the industry strives to satisfy.
But how do you grab the attention of all potential wanderers in the post-pandemic era? Do you follow the same pattern as before, or use optimized tools for your benefit?
Whether youâre running an online travel agency , an independent travel agent, or just promoting your tourist attraction, travel brochures are a great promotional tool. Still, traditional marketing tools made their way into the digital world, and with the right online marketing tool , you can make any type of brochure digital in no time.
Weâll get into the details of how to make a travel brochure and more in a minute. Letâs just make sure we cover our bases first.
A travel brochure is the most commonly used promotional tool for the tourism industryâs marketing strategy. Its role is to promote a destination, service, or product to potential customers in an informative and commercial manner.
If you know how to make a travel brochure, youâll inspire tourists to pack their bags and book their flight, hotel room, and adventure in no time. Due to that, the information travel brochures provide needs to answer fundamental questions about a destination. Howâs the weather? What can you do once you get there? Which are the transit options? What are the prices? Coupled with appealing visuals that give tourists a taste of what the destination promises, the written content provides the educational part of the material.
Knowing how to make a travel brochure can be the difference between a successful brochure marketing strategy and losses in revenue. Promote your services with a travel brochure, but understand exactly what is a travel brochure and what it isnât, as there is much confusion among marketing materials. Weâll go over the main ones to make it easier to differentiate between them. To exemplify what a great travel brochure might look like, I’m going to mention the brochures from Bookatrekking.com , a hiking company that meets the needs of people interested in visiting famous mountains around the world. It comes as a branded travel brochure with travel destination services.
Brochure vs. other marketing materials
Travel brochures are probably the most diverse marketing material as you can fold them in different ways and bind them, and they are not limited in sizes like leaflets , pamphlets , or flyers . You can choose the one that fits your needs best based on factors such as budget, target audience, style, and overall marketing strategy.
Despite being the most popular choice for tourism service providers, even those who know how to make a travel brochure template often confuse it with other promotional materials. To clarify, weâll go over the main differences in a few bullet points:
- Travel brochures have a minimum of two pages containing images and written content. They are primarily used for selling and marketing services, containing details about them and activities available in an area.
- Pamphlets are much smaller in size, with a panel of written content and images. They are used to inform and educate, covering only one topic, and are similar in aspect to flyers.
- Booklets have more pages and are more expensive, but they are usually used for manuals and are always bound.
- Leaflets are similar to pamphlets and flyers if only a bit smaller and more sophisticated.
Still, printed marketing materials are outshined by their digital counterparts in the age of technology and the internet. Everything is made available and more appealing at the click of a button or the swipe of a screen, so why should your brochure marketing strategy stay in the past? Letâs see why you should look into digital travel brochures and some ways to reduce printing costs .
Travel brochures – why choose digital?
Travel agencies or visitorâs centers will have different types of printed marketing materials available to browse. That part is unlikely to change. Still, people leave them behind, throw them away, and they become waste before the next season comes around.
Digital travel brochures donât fall into this trap as they are, well ⌠digital. They stay on your devices. You have them on your phone, always on hand, and, once downloaded, you can consult them anytime. Digital travel brochures are also editable. You wonât have to recover stacks of printed copies, discard them, and replace them before clients still take the content as accurate. You can just change the content as you wish.
Still, how can you decide which is better for you and your business? Just consider the costs and your needs and organize your marketing strategy accordingly. Printed materials are necessary only to showcase in information centers or travel agencies and for clients that donât venture online for their traveling plans. Furthermore, given online services proficiency, you don’t need design experience to make a professional-looking travel brochure.
Learning how to make a travel brochure has never been easier. You can simply upload a PDF file in record time and play around with the features available. A quick guide will help you through the basics, and youâll be halfway there.
How to make a travel brochure?
So far, from this article, you have discovered what is a travel brochure and what the differences between print and digital are. We can move on to the more exciting part of this article and probably the reason youâre here in the first place.
Letâs see how to make a travel brochure! Creating your first can seem a bit daunting, especially if you donât have much marketing experience. From design to content, people think it is overwhelming. But, hey! Thatâs what brought you here, so letâs start!
- Think before you do
- Develop a buyer persona
- Organize your ideas
- Choose the right format
- Write a compelling copy
- Make it visually appealing
- Color outside the lines
- Include branding elements
- Reach your audience
But letâs take a closer look at them one by one and get into more details.
1. Think before you do
You know why travel brochures are important to a marketing strategy if you work in the tourism industry. Their main purpose is to market your services, but you donât simply tell your customers about them. You make them as tangible as possible. Traveling isnât a product that can be tested. You donât get a trial version before you book your holiday, so you use travel brochures for that.
Of course, knowing what you’re promoting in your travel brochure is detrimental. Basing your written content on online information wonât guarantee success; what will is having experienced the things you write about. âWrite about what you know,â as critics say, relates to the authenticity of the information. Imagination and creativity can take us only so far, but actual experience supersedes them. Explore the location and services for yourself as a simple Google search can tell a client about the best hotel in the area. You need to give them more. An effective travel brochure can make them feel like they are there, and first-hand experience is the best source for inspiring content.
An efficient travel brochure doesnât only have the best images, design, copy, and color scheme. It must have all of that but focused on the customerâs needs. Otherwise, itâs a pamphlet. Interactive digital brochures do even more with added videos. Overwhelm your readerâs senses so that they imagine themselves experiencing those services. It will make the difference between browsing for services and buying them. Still, before writing your copy, get up close and personal with your targeted audience.
2. Develop a buyer persona
Knowing what you write is as important as knowing for whom you are writing. Developing a buyer persona will make you understand your audience better. You donât want to promote skydiving to toddlers or a puppet show to adrenaline seekers. Know who will benefit the most from your services and address them.
A buyer persona represents your ideal customer or target audience. This is a character you design based on what you sell and the characteristics of the person who buys your product. You need to know and understand your buyer persona like the back of your hand. Are they married? Do they have children? Whatâs their age group? Do you know their interests? What makes them tick? How do they book their holiday? What activities do they prefer? When in doubt, create several buyer personas (three is the recommended minimum) because you wonât only have one type of customer buying your products.
Developing your buyer persona is like creating a character for a book youâre writing. The story is all about the character; if you donât understand your character thoroughly, the story will lose its flow, meaning, and authenticity. Look at reviews, testimonials, characteristics of potential clients, and your services to develop your buyer persona. Once you know what they want, youâll be able to better accommodate their needs. When in doubt, look for templates online for designing your buyer persona , and once they become as tangible as possible without being real, you can start making your travel brochure.
3. Organize your ideas
Before you continue your travel brochure, you need a general idea of what your travel brochure will look like. Itâs important you tell a story through your content, immerse your audience into an experience, and take them with you on a teaser of their holiday. But how do you do that? Take all the information you intend to write about, and make a plan for your travel brochure.
Your buyer persona is your target audience, and you need to excite them. Readers are drawn to a good storyline, and as the storyteller, youâll take them on an adventure. Infuse an emotion through your front page, delve deeper into the main subject with an intro, give them the main attractions, and show them what theyâll experience there. You need to tickle a nerve. Give them the right reasons to be unable to scroll past your offer, and convince them to purchase your services through compelling arguments.
But donât forget while your aim is to sell an emotion, you must keep it brief, succinct, and to the point. Itâs the simple words that carry the heaviest emotions. This compelling argument should be recurring throughout your travel brochure, reiterating more and more as they move past each page. Tell a story through text, imagery, page layout, and flow. They will have to book their holiday by the end of your travel brochure, and if done correctly, it wonât turn out to be a novel. Size does matter in travel brochures.
4. Choose the right format
Once you know what your travel brochure will be about and who will read it, you can get into the more technical elements of making a travel brochure. Size, style, and format mostly apply to foldable printed travel brochures designs due to folding techniques. Still, if you design your brochure in a digital format, you should keep this in mind. Using the digital version of your brochure for any printed copies will be easier than designing two, and youâll find many travel brochure templates for various folding styles . Consider using a really good laptop for graphic design so the result is high quality on paper, too.
If you intend to print copies of your travel brochure, you should keep it simple, as custom shapes wonât save you money. That is if you donât mind splurging on your marketing materials. The most common dimensions for brochures are A4, A5, and DL (dimension lengthwise), but for printed brochures, itâs the folding that takes the cake. You can pick and choose from the single fold, concertina fold, cross fold, open-gate fold, couple-gate fold, and roll fold, or make origami if you want to stand out. All that folding, however, can take away from the visuals you use.
Aside from the ability to print it, a digital brochure can come in various sizes. The basic option is an A4, horizontal or vertical, from which you can implement many folding techniques. Still, there is the letter format (916 x 1056 px) for a slightly wider variant, followed by the tabloid (1632 x 1056 px). The smaller sizes resemble the flyer (416 x 865 px) or booklet format (793 x 793 px). Still, you can make it multiple pages without considering paper quality, limited space, ink, and budget, especially if you want an informative copy.
5. Write a compelling copy
As the most time-consuming part of how to make a travel brochure, you donât want to rush through the copy. Words are an unlimited resource of magic in our world. They can hurt, heal, save, and push over the edge, making them a powerful tool to wield. Still, they make the intangible tangible, and thoughts can be made a reality through them. For the copy of a travel brochure template, get your grammar game on point. Check everything twice and be mindful of punctuation. Everything must work together, but without a good copy, even the most breathtaking images canât save a travel brochure. When you think of the copy and the visuals, think of the heart and lungs of the travel brochure. One can not work without the other.
Be aware of who youâll be addressing and how youâll address them. Tailor your voice on your buyer’s personas. Address the copy as you would your friends. This makes the content more approachable for writers of any skill level and bridges the gap between you and your audience. Also, your travel brochure’s text (copy) must be descriptive. It has to paint a clear picture of the place where youâre inviting your readers. With interactive maps, your readers will get familiar with their surroundings and know what to expect.
Let readers visualize their experience. Transport them to your destination. Invite them over to try out new experiences. Enthusiasm is a contagious feeling, and you can transmit passion through words. Include a call to action once you drew them in by the written content like âPlan your adventure now!â, âSign up for the latest offers!â or simply âBook!â Then the right visual will get them over the finish line in no time.
6. Make it visually appealing
While weâve established that telling a story is detrimental to the informational part of what is a travel brochure, the imagery is the visual that shows the story and captures the attention. If the images are dull, you could write the next Romeo & Juliette, and no one will read it. As images are the first things people see when they look at examples of a travel brochure , include engaging visuals that showcase experiences and people having fun, giving your audience a taste of the sight-seeing part of traveling.
We are visual creatures drawn to aesthetics. Itâs in our genetic makeup, and by using appealing imagery of landscapes, you can relay a feeling, even if itâs only longing to be in that place. If you want to take your travel brochure to the next level, implement interactive features. Think of your buyer’s persona and target their fantasies. Whether itâs sunbathing while enjoying a cocktail, hiking peaks while the thrill of birds keeps you company, or something exhilarating like a skydiving video embed, provide for that fantasy through a virtual tour but keep it accurate. Donât sell something you donât have.
Once you decide on the story, you want to tell, finding the right images will be easy. There are multiple websites for stock photos that you can use, many for free or for a fee. The quality of the images you use matters, and if youâre willing to go the extra mile, hire a professional photographer. Stock images can go a long way, but original imagery, commissioned to express a particular emotion, has a different impact. It will also help with how they perceive you in the field, increasing your position among competitors through original content. Combine the visuals with the color pallet for a harmonious travel brochure design.
7. Color outside the lines
After choosing your images carefully, make sure you select a color scheme for your brochure. When it comes to designing your own travel brochure template, the sky’s the limit. You can use branding, style, and imagery to create a color scheme. Firstly, the importance of a color scheme is relevant if color is a focus of your travel brochure.
Knowing how to make a digital brochure doesnât mean you must know or be proficient at travel brochure design. However, if you intend to use color to highlight some sections of your travel brochure or create a theme, you must remember the overall pallet you use. Again, if color is not an overwhelming part of your design, you can be relatively liberal with what colors you use. Still, if your travel brochure has plenty of turquoise images of ocean beaches with clear blue water, the designer can integrate blues perfectly throughout the travel brochure design.
A well-known fact, blue is one of the calmest colors. It communicates peace and tranquility. So, when advertising beach resorts or hotels, you may want to use lighter shades of blue to send the right message with your travel brochure design. That is the psychological effect colors have on us. Similarly, orange inspires action, and green can be soothing if itâs light or envy-inducing if dark. Red stands for passion but also anger, while purple is luxurious. You can use a color wheel to better understand which colors work best together to ensure an enticing combination. Use your brand colors, and your company will become synonymous with the best holiday of their lives in no time.
8. Include branding elements
You may know some businesses in the tourism industry by their logos, slogans, or images . Think of the font in Holiday Innâs logo, âSweet Home Alabama ”, âThe city that never sleeps,â or âFinger Likinâ Good,â and tell me your mind doesnât go places. Implementing branding in a brochure marketing campaign doesnât only help with sales but will also increase the companyâs and its services’ popularity. The message sticks with the consumer; if the overall experience is good, they come again. If not, they know to stay away from it.
That is why brand consistency throughout your marketing materials is essential. If your clients enjoy themselves, it will help them remember your brand and return when the next holiday comes around. Branding means everything from your companyâs logo, slogan, brand colors, font pairings , or typography. Incorporate branding elements in your marketing materials to connect your brand to the message. Aside from standing out and being recognized from the millionth other brands, using them will breed loyalty.
Keep your brand in mind throughout your travel brochure and other marketing materials. Maybe you can work with the colors, some cursive lettering titles, or simply a feeling that oozes from your brand. Whatever it is, work it throughout your travel brochure design with a branding kit . If your brand colors are pastels, keep to those hues and tints, but if itâs black and white, think carefully about adding color. What you have to say can also make a difference so keep the general idea of your written content in the back of your mind before you get around to hashing it out. Now all you need to do is send your travel brochure to people.
9. Reach your audience
Once you finish your travel brochure examples, you need to publish them. You save it in whatever editor youâre using and send it to the printer if you want to have physical copies. You can send traditional printed brochures to hotels, and trade events, in PR kits or through the post.
A digital travel brochure lives online, and you can share it as a PDF link as far and wide as possible. Share a link that opens the page or a full-screen link to open the travel brochure in full-screen mode in your browser. You can easily share it through social media platforms, email, and embedded on websites and downloaded for further consultation in various formats. Like that, you wonât need an internet connection or to carry them in hand wherever you travel.
Some distribution paths incur additional costs, which is why digital travel brochures are gaining more terrain. Weâre not saying that if you go digital, you wonât need a marketing budget, but when for 5000 printed brochures, you need around $2000 for design, printing, delivery, and distribution. A monthly fee of $35 is a bargain. Considering all the benefits, features, and design options you get from such a package, youâll save money faster than ever . On top of that, once you share your published digital travel brochure, you can also update any pricing or information alterations in real-time. Talk about efficiency.
Design your travel brochure with Flipsnack
Congratulations! Now that you have everything you need to make a travel brochure marketing campaign like a professional, you can get to work. Everything from the section above will be applicable when you make a digital travel brochure. But now that you have the know-how letâs talk about the tool. There are plenty of online tools for designing promotional materials , but with range, applicability, and usability, after 10 years of experience, none can overcome Flipsnack. Making your own digital travel brochure in our Design Studio will be easy. Our flipbook software offers you three paths you can take when creating a travel brochure. Letâs see more about these options, shall we?
One of the simplest ways to create a digital travel brochure in Flipsnack is to upload an already-made brochure. With the fastest PDF converter on the market , itâs no wonder many of our customers choose this option. Once your PDF file has been converted, you take it to the next level through the interactive features available . Want to include a short video about your spa? Go ahead! Want a soothing sound for a more intense experience while people read sections about the wildlife in the area? You can have that. Include internal and external links for easier access to even more details. Add social media buttons so your customers can keep in touch with ease. Update the content easily when something changes and share it in HTML5 , video, or GIF versions to be accessible on any device.
When inspiration strikes, you can create a travel brochure from scratch . Organize your travel brochure from the first to the last page, and balance the copy and visuals in a seamless manner to tell the story you want to tell. Add styling elements and interactivity features that keep the flow of the brochure going. Creating your own travel brochure gives you free rein over the entire process so let your imagination run wild and design your vision into reality.
When the muse takes a break, you can browse through our travel brochure templates to find something that speaks to you. Once you choose the travel brochure template that fits best with your needs, you only need to fill the template with your original content. Make it your own through simple customizing options. You can personalize it through a simple drag & drop and then start adding interactivities. This will give your travel brochure a new dimension, capturing the attention and inspiring people to take you up on your offer. Choose the path you want, but once you make your choice, it doesnât mean you wonât have access to the others. You can add extra pages to uploaded PDFs, original designs, or templates. You can also use one page from a template to add in an original design and any other combination that you can think of. The borders of your imagination are the limits when it comes to our Design Studio . Just continue reading, and weâll give you a taste of what Flipsnack can do for you through a few travel brochure examples.
Travel Brochures Examples
From here on out, weâre done with the technical aspects of digital travel brochures. Now weâll show you that we donât only talk the talk but also walk the walk.
Blue Sea Tourism Brochure Template
They say a picture is worth a thousand words. Well, if the image looks anything like the one in the travel brochure example below, itâs easy to see where that saying comes from. This blue sea travel brochure template will ignite any beach lover’s imagination.
As you browse through its pages, one thing that stands out is the turquoise color of water and sky integrated throughout the brochure. The page number is of a similarly shaded background. Make this work for any breathtaking visual by changing the color of other connected elements throughout the template. Once you have done this, introduce your logo, replace the images and text, add interactions to capture your audienceâs attention, and personalize it for your business.
Pattern Themed Travel Brochure Template
A dynamic travel brochure template can help you organically highlight the most appealing activities if you have a theme in mind. With the spotlight on them, simplicity is essential as you donât want other elements to distract the readers.
Here we have a pattern themed travel brochure . The travel brochure design makes it look like a diary photo album, intentionally connecting a personal item so that the reader connects to it with ease. Cursive writing titles on polaroid photographs make it feel like a travel journal you make before your trip begins. Itâs an inspirational and concise way to bridge the gap between the experience available and the reader who has yet to experience them.
Adventure Trip Brochure Template
This digital travel brochure example can come in foldable templates that work in both the printed and digital worlds. Select the main attraction for the promoted destination and inspire your readers’ curiosity enough to generate leads.
This front-and-back adventure travel brochure template gives an immersive experience through visuals that continue beyond the page. A design created for the tourism industry ensures that travelers get access to all the relevant information while at the same time seeing a sneak peek of the attractions they can visit. Make it foldable in printed version or keep it digital for easy distribution. The choice is yours once you customize it with the most popular attractions, best-reviewed hotels, and highest-scoring restaurants.
Informative Travel Brochure Template
Marketing strategies come in different forms, and teasers work to ignite the spark, tickle curiosity, and demand action. You can use a simple, short, and content-limited travel brochure example if you include your contact information.
The saying, less is more is the best way to describe a teaser brochure marketing campaign. Through this informative travel brochure template , you only give your readers a taste, the smallest sample of the experiences they could enjoy. Still, if you add a few more between the front and back, you can give them as much information as you want. Activate a form for access inside of it and easily gather contact information from them.
Double Gate Fold Holiday Promotion Brochure Template
You can fold printed travel brochures differently, but you can see this from the template. On the outside, you say what itâs about. Open it to start your story, and open it again to find out more.
This double-gate fold travel brochure template comes with layers. Each layer takes the audience deeper and deeper as you provide more information about the offers available. While the main image starts on the front page in its folded format, it continues on the inside without creating a bigger image. It simply continues. Once itâs fully open, you can show different locations worth visiting and give your clients a choice. Break apart the text with relevant images, so they understand their options.
Before & After
Those templates are just that – templates you can easily personalize to promote your services. We discussed some of these features throughout the article, but this before-and-after section is where you see them in action. Changing the pictures and text is one thing, but thereâs so much more you can do with Flipsnack. The before the template is the version without any customization. In the after template, youâll be able to see the distinguishable changes and some that are not as visible.
Get ready to design
There are many ways to make a travel brochure through Flipsnack. As you can see, the options are boundless. Your imagination is the only limit. Besides creativity and a sense of wonder, you now have the tools necessary to create breathtaking travel brochures that can reach your audience wherever they may go, so donât hold back. Take your time, try out the features available through Flipsnack, and figure out which makes more sense for your product and how you can use them both for your and your audienceâs utmost benefit.
Bring those incredible holiday destinations to your buyer personas screens, where they donât have to go out of their way to find out about them, and ensure an authentic connection from the start. Show them what they want to see, create it in Flipsnack, and give it to them. New experiences feed our growth, but some may need an extra push. Give it to them through your first travel brochure, and theyâll thank you for it later.
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How to Make a Travel Brochure
Last Updated: March 9, 2024 References
wikiHow is a âwiki,â similar to Wikipedia, which means that many of our articles are co-written by multiple authors. To create this article, 54 people, some anonymous, worked to edit and improve it over time. There are 8 references cited in this article, which can be found at the bottom of the page. This article has been viewed 594,327 times. Learn more...
A creative, expertly written and well-designed travel brochure invites readers to cast themselves into a story that takes place in an exotic locale. In this article, learn how to make an enticing travel brochure that will have your audience fantasizing about-and booking-your travel packages.
Determining the Details of Your Travel Brochure
- A professional should already know what destination they are representing, or attempting to advertise for. Use this step to get to know the key features of your location: mountains, lakes, cabins, museums, parks, etc. Write each of these key features down on a piece of paper for use later on.
- If you are a student, find an exciting place to advertise for. Some great examples are Mexico, Hawaii, Myrtle Beach South Carolina, the beaches of Florida, or Australia, to name just a few. Research the location you choose (using reputable sources such as online search engines, encyclopedias, library books, etc.) and find out key features about the location. Write each of these down on a piece of paper for use later on.
- The lists for both students and professionals should be extra long at the beginning. It is better to create a long list to start, and then cross off items later on.
- Travel around the website by yourself and write down what and where the particular amenity is.
- If you are far away from where you are advertising for, look for maps online that might help you locate particular amenities. Sites like Google Maps often point out exactly what and where each of these is.
- After you have created a detailed list of the amenities, put a star next to the items you think are most important (bathrooms generally are a top priority). Make sure to note whether these amenities provide additional accommodations, such as being handicap accessible. [1] X Research source
- Visit peoples' homes and ask them politely to give their opinion. Remember to bring a pencil and paper to write down exactly what they say. You can also bring a voice recorder if you do not write very fast.
- If the destination is strictly for vacation (non-residential) try calling people whom have vacationed there in the past. As with the previous step, write down exactly what they have to say about their experience.
- Students who do not have direct contact with persons whom live, or have vacationed there, should look online. Find internet sites that link you with local hotels, restaurants, etc. in the area of your destination. Look for reviews that have to do with the destination (Mexico, Hawaii, etc.) rather than a particular place of accommodation. Write down what they have to say. [2] X Research source
- Vacation spots with lots of bathrooms, and restaurants available are great for an older demographic audience.
- Destinations which are primarily vacation spots (non-residential) usually target a younger audience, or newlywed couples going on their honeymoon.
- Vacation spots which have hotels furnished with WiFi and cable TV are great destinations for families.
- Destinations which have large rooms are great for business workers, who are looking to conduct work from far away.
- This is not an all encompassing list, but it will give you an idea about what to look for, and how to pick the right demographic audience. Something you might think is minor (a boardwalk for example) might make all the difference in the world for a particular clientele.
- Take into account the previous four steps, and in particular the target demographic group. Set a standard price to each of the amenities, and add them all up. Set a standard price for all of the key features of the destination and add them all up. Finally, add the price of the amenities and destination hot-spots together.
- Adjust the vacation cost according to who the audience is. Younger clientele and families will most likely be looking for a cheaper vacation. Older clientele and business types will have more money to spend. Generally speaking, vacations for a family of four should run between $1000 and $2000. Go higher or lower as you see fit. How to Calculate Cost of Travel
Writing the Text of Your Travel Brochure
- First, youâll want to create a story. Just like a good novel pulls in a reader, the client wants to feel as if they are going on an adventure. In paragraph form (full sentences), write a convincing argument for why your vacation spot is the best place to visit.
- After you have written down your argument, go back and proofread. More importantly, cross out extraneous information, keep what is critical, and add in to places that need a more exciting, or convincing argument.
- This argument can then be split apart into different sections of your brochure. You might have to tailor the sentences to exist as a stand-alone argument in the different sections, but this will give you a good head start. It is important that the writer knows exactly why each of the individual pieces are critical, and how they come together to convince the clientele.
- Your heading/title should appear in bold lettering, underlined, and be large enough to read from far away. If someone is sitting in a doctors office, or at a coffee shop, they should be able to see the title clearly, at the top of the brochure.
- Each of the subheadings/section headings should also be in bold, and underlined. They should be a slightly smaller font size than the title. They should all also all be the same font. If one subtitle is in Times New Roman, keep them all Times New Roman. This creates a nice flow to your brochure, and does not bog down the viewer in trying to comprehend the brochure.
- Write down some adjectives you know that are not typically used, such as adventurous, pulsating, mind-boggling, fanciful, breathtaking, etc. Put these words first in your title, so that the readers eyes, reading left to right, will catch that key word.
- Then, make sure to include the location in the title. If you advertising for a Hawaiian vacation, do not leave out the word Hawaii. Put the location right after the adjective.
- Following the name of the place, you can finish the title with simply "vacation" or a synonym. End the title in an exclamation point, so that it appears that the person selling the vacation is just as excited as the potential clientele.
- Bold the lettering, and underline the title. A good example is: Adventurous Mount Everest Vacation!
- You want to make the argument for this vacation clear right up front. The reader is not going to look around the rest of the brochure if they are not convinced at the very beginning.
- This would be a great time to simply list off a few of the accommodations/hot spots. For example: âAn all-encompassing Hawaiian vacation that includes beautiful scenery, top-of-the-line hotels, and all the food you can eat!â.
- You will want to include, at the bare minimum, the following sections: restaurants, hotels, scenery(appearance of the vacation spot), and shops. These are four of the most basic things people need to know about before they go on the vacation. In total, you should have around six to eight sections.
- Make sure that what you are saying is necessary, succinct, and convincing. Consider what image you are using and make sure that the words match up. Feel free to highlight, italicize, or bold certain words or phrases.
- This would also be a great time to add in those accommodations, such as handicap accessible, free continental breakfast, bike/walking trails, etc.
- To include block quotes in your brochure, start by indenting. Then add a quotation mark, and write in your quote. Finish by adding another quotation mark.
- You will want to include only the most sensitive, valuable information. Do not include bad experiences, as this might turn off the clientele.
- If you want to take out a sentence in the middle of a paragraph, simply highlight and delete. Then, in between the remaining sentences, add ... (three periods in a row). This will allow you to shorten the quote, keep what is necessary, and highlight what is most important. [5] X Research source
- Include some simple terms in your 3-4 sentence price section such as: âPrices as low as $1000 for a family of four!â or, âPrices start at $1500, and include great discounts if you purchase by phone!â
- Mention the different offers/deals vacationers can get through your particular company. Usually, there are family discounts, senior discounts, children discounts, etc.
- This section should appear on the inside of the pamphlet, to the far right (at the end). You do not want to start the brochure by introducing price, nor do you want to put the price on the back of the brochure, as the clientele will probably look there first and never look inside.
- This should be done as a series of bulleted points or dashes. Do not write this information in paragraph form, as it will all run together.
- Check a second and third time that the information is up to date and correct. Look at the bottom of webpages to see when the last time the page was updated. Call the numbers you are listing on the brochure and see who picks up the phone. The information you are presenting needs to be accurate. [7] X Research source
Creating the Visuals for Your Travel Brochure
- Some good examples include: A smiling visitor hugging a dolphin at a sea life attraction, or a woman relaxing with a massage in an open-air spa that overlooks the tropical sunset.
- Make sure the photos are in color, and have a high-quality resolution. Do not use stock photos which generally look fake, and off-putting. Use real life images, or photos you have taken yourself at the location.
- People enjoy seeing others having fun, so try to include photos of people enjoying themselves at your destination rather than showing an empty hotel room or deserted beach. This will invite readers to project themselves into the photo. [8] X Research source
- To convey a relaxed feeling appropriate for a spa, use muted pastel tones. Children's destinations are best marketed with bright, bold colors. Historical site brochures can be given an "antique" feeling with sepia and earth tones.
- For each panel of the brochure, use the same color. If there are different colors for each panel, it can become distracting and gaudy.
- Use a thin border to contain each of the panels in your brochure. A thick border can become distracting. The border should be a color that is a slightly darker/lighter shade of the tone that you use for the rest of the brochure.
- If you want to highlight key points of your story, use bullet points or asterisks. Generally, 3-4 is the range you want to stay in. Try to highlight things that are not written about in the sentences.
- Designs can also help, such as stars, rainbows, arrows, etc. Add these where and when you see fit. Once more, do not overuse these, and bog down the viewer in the visuals. The clientele should want to read more, not necessarily look more.
- Tell the printing company that you want the brochures printed on high-quality paper. Cheap, flimsy paper can easily be torn, ripped, or water-damaged. Thick, coated paper provides resistance to accidents, and can be carried around mush easier.
- If you wind up needing to use your home or business printer, just make sure to use thick, heavy paper. The settings of your printer should be set to the highest pixel quality so that your pictures come out clean and crisp.
Travel Brochure Template
Community Q&A
- Instead of using computers, students should try out their own skills at creating a hand made brochure. Colored pencils, magic markers, and rulers can get the job done well. Thanks Helpful 5 Not Helpful 1
- If you are a student, make sure to follow what your teacher requires. Thanks Helpful 5 Not Helpful 1
- Do not use pictures unless they are of the actual destination. People do not want to be lied to about what vacation they are going on. This can result in problems/litigation with the travel organization, or potentially a lowered grade if youâre a student. Thanks Helpful 3 Not Helpful 1
Things You'll Need
- Heavy paper
- Printer (preferably large (business) rather than desktop)
- Colored pencils, magic markers, rulers, ball point pens, etc. (for handmade brochures)
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- â https://www.entrepreneur.com/article/83752
- â https://www.huffingtonpost.com/2014/07/28/font-ranking_n_5625650.html
- â https://papyrus.greenville.edu/2013/05/on-the-importance-of-a-good-title/
- â https://www.englishdiscourse.org/block.quotes.htm
- â https://www.ustravel.org/news/press-kit/travel-facts-and-statistics
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- â https://www.business2community.com/content-marketing-tips/pictures-articles-attract-eye-balls-01109658
About This Article
To make a travel brochure, start by identifying the main attractions in the area you're advertising, such as restaurants or movie theaters. Next, decide who your target audience is by evaluating the attractions at the destination, like by aiming for a young demographic if it's a vacation spot. To start writing, choose a catchy title and engage your audience with the first sentence on the opening flap by mentioning the destination's key strong points, such as good accommodation. Then, make sure you have great visuals to break up the text, since pictures are key if you want to grab people's attention. For more tips on how to write your sections or how to choose good visuals, read on! Did this summary help you? Yes No
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Travel Brochure Designs
Since then, traveling is always a joy for most people. Places are now accessible, whether you go to the beach, mountain top, and different wonder of the world. Because of the demand, travel agencies have taken advantage of pushing in the increase of competition in the industry. One way to compete from the rest of the agencies globally is through a brochure. A tourist brochure  is the best way to promote your travel offer. It has everything in it, from the destinations, the hotel, to the restaurant. So, check out some travel brochure examples below for your guide.
25+ Travel Brochure Designs & Examples
1. travel bifold brochure template example.
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What Is a Travel Brochure?
A travel brochure is a creative document that serves as a marketing strategy  for travel agencies. It also includes a list  of travel destinations, travel activities, tourist guides, and shops. Â
The Rise of Travel Agency Industry
Many people want to travel to unwind, relax, and just escape from the clamor of the city. Because there are planes, buses, and private vehicles, it is now easy to move around different towns. Whether in the islands of Korea or Thailand, it is far easier to travel with an agency that will secure your trip to be a success. According to a report  analysis by Statista, travel agencies project to grow up to $17.3 million in revenue  in the coming years. This assessment  goes to show that there is a continuing rise in the population of agencies. Which also increases the competition. Therefore, developing advertisements is substantial.Â
How To Make a Travel Brochure
Making a DIY tour brochure is fun and exciting. But remember that it can be complicated when you do not have enough details to add to it. Since it follows a format, you are probably doubtful about your creative plans . But do not worry. We list the steps below for you to follow when making a business brochure .Â
1. Know Your Target Audience
In making a marketing brochure , you always have to start by knowing your target marketing. Since an advertisement is useful when it fits well with the people’s interests, you have to focus on that aspect. Research about them and identify if you want teenagers, adults, or family destinations. With this, you or a graphic design will know what content and design elements are suitable for your brochure.Â
2. Add Your Travel Packages
In this section, know that this is your chance to get your clients’ interest. This is also a way where you can gain your profit. You have to list all your travel packages, including round trip promos, a three-night stay in a Villa, and free breakfast on the first two nights of stay. Adjust the cost to fit well with the budget  standards of your target audience. Traveling should never be a burden on people. Their amenities and activities should be worth the money they will pay for. When you prioritize this, you will gain your clients’ trust.Â
3. Use Appropriate Images
Photos are an essential part of a travel brochure. It acts as a preview of the place that the potential customer would see. Travel brochure also serves as a travel agenda  that will guide the tourist throughout the travel. So, be catchy and relevant enough to add high-quality photos of modern cities, museums, and picturesque travel places. You’ll drive more interest when you consider this.Â
4. Include Maps and Directions
Apart from images, maps and directions also play an essential role in any travel brochure. The maps and directions are necessary for the tourist. It will help them create a mental picture of where travel destinations and activities take place. Using a trifold brochure  will secure the placement of maps and directions.
5. Unleash Your Creativity
Aside from the content, creativity helps you in gaining more attention. With your brochure, be creative enough to put colors and design elements in it. Place attractive design at the front cover to ensure that your target will flip through the pages. So, when they are travel planning , your agency could be an easy option.
What is the purpose of tour brochures?
Travel brochures serve as an advertisement for particular travel destinations that is useful for tourists.
What makes a significant brochure?
A good brochure must be informative. It should be useful for travelers with comprehensive content and quality images.
What is the appropriate end of a brochure?
It must end with a call to action. Try to put photos that will drive attention.
Traveling is more fun when people do not have to worry about their itinerary and travel budget . Good thing, there are travel agencies that will help you with that. If you are among those that cater to provide convenience to travelers, make sure to advertise what you can offer. Follow the guide above to create a travel brochure that will be useful for people’s future travels.
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Travel Brochure Template. Wanderlusters unite! This travel brochure template from Flipsnack was designed especially for you. Share your adventures with the world, add your most memorable travel photos and helpful tips and tricks in this travel brochure. The best thing a travel junkie can do is to inspire others to follow the same path.
Please note there are no instructions with this template. Students must choose an english speaking country and create a travel brochure complete with specific information about that country. Good opportunity for students to learn about other english-speaking countries. I usually give this to my students as a project to be completed at home over the course of a week, but you could give them a ...
Since then, traveling is always a joy for most people. Places are now accessible, whether you go to the beach, mountain top, and different wonder of the world. Because of the demand, travel agencies have taken advantage of pushing in the increase of competition in the industry. One way to compete from the rest of the agencies globally is through a brochure. A tourist brochure is the best way ...
Travel Brochures Japan National Tourism Organization ... CRUISE PORTS in JAPAN and Sample Itineraries 2024 ... Related brochures. 100 EXPERIENCES IN JAPAN. English. JNTO. Related brochures [JNTO]JAPAN Official Visitor's Guide. English. JNTO. Related brochures. Keyword. Publisher. All Brochures (167) JNTO only (31) Non-JNTO ...
Travel Brochures Japan National Tourism Organization ... CRUISE PORTS in JAPAN and Sample Itineraries 2024. English. JNTO. Related brochures. Keyword. Publisher. All Brochures (279) JNTO only (48) Non-JNTO (231) Category. Discover Japan Events Calendar ...
Brochure templates. Our printable brochure templates can be customized to fit any brand or business. Add photos, icons, and illustrations or switch up the colors to give any design a personal touch. Print from $9.50. Easy to create and customize. Eco-conscious, high-quality prints. Fast and free standard shipping.
The iSC-65 Autosampler is built to thrive in high-throughput laboratories and difficult environments without downtime or contributing contamination to your time-critical trace elemental samples. The quiet, smooth operation will blend into the background of your working environment. Acid and solvent-resistant construction materials assure robust ...