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Kenai Peninsula Tourism Marketing Council
Welcome to The Kenai, Alaska’s Playground; here you will discover what Alaskans already know, The Kenai is not behind safety glass, or a deck rail. Your face feels the cold wind on the train and your heart pounds with the strike of a monster fish. Your adrenaline rushes at the sight of a bear, and your skin chills as you step on a glacier.
Nothing about the Kenai Peninsula is formal or stuffy. In fact, no other destination offers such an up close and personal Alaskan experience. With over 15,000 square miles of extraordinary adventure and excitement to choose from, even the rest of the state comes here when they need a reminder of why they moved to Alaska in the first place. That’s why we are known as Alaska’s Playground. Enjoy your stay; we look forward to seeing you often.
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Peninsula organizations get money to market area to tourists
Three agencies on the Kenai Peninsula are splitting over $840,000 to market their areas to visitors.
The Homer and Seward chambers of commerce and the Kenai Peninsula Tourism Marketing Council all received money from the state to advertise to tourists this summer.
“It’s really going to be something that’s going to help us over the hump," said Tim Dillon, executive director of the Kenai Peninsula Economic Development District. "And what they wanted to do was get some marketing out quickly.”
The Kenai Peninsula Tourism Marketing Council is getting $410,000. More than $253,000 is going to Homer and almost $180,000 to Seward.
“You have to remember, Seward has been hit pretty hard as compared to every place else on the peninsula," Dillon said.
Grantees have to send out their marketing campaigns by June 15. Money for the program comes from federal COVID-19 relief funds.
The Alaska Travel Industry Association also got almost $2 million through the program.
Marketing Council gets a clearer picture of tourism on the peninsula
The Kenai Peninsula Tourism Marketing Council, which assesses the impact of tourism on the Kenai Peninsula annually, has a better idea of just how much economic stimulus tourists bring with them.
For the first time, KPTMC commissioned a Kenai Peninsula-specific report from the McDowell Group, which collects statewide data every five years for the Alaska State Visitor Statistics Program.
The non-profit typically gathers stats from borough sales tax data, but KPTMC Executive Director Summer Lazenby explains the state report is more extensive.
Lazenby said the numbers, which are from 2016, are surprising.
“It was a five-month window for the summer of 2016. Over 500,000 people came to the Kenai,” she said. “It was 562,000, which the Kenai Peninsula only has a population of over 50,000. To think 10 times that came into the Kenai is pretty fascinating.”
The report found that tourists spend about 11 days on average in the state, and visitors who chose the Kenai Peninsula as their destination spend about five days on average in the borough.
Lazenby said those visitors fuel a good number of jobs.
“From the study, they were able to determine that there are 2,500 jobs. These jobs simply exist because tourists are coming, with a total labor income of $69 million,” Lazenby said.
That figure does not include revenue from in-state visitors.
Each job created by the tourism industry on the peninsula makes about $27,000 on average during the season. The report also estimates that another 600 indirect jobs are created as well.
But Lazenby said the report does show room for improvement. About 40 percent of the peninsula’s tourists arrive via cruise ships.
“Cruise passengers spend an average of two nights on the Kenai and also spend $55 per person on the Kenai,” Lazenby explained.
That’s significantly less than roughly $330 other tourists spend per day. Lazenby said KPTMC will be looking for ways to keep cruise passengers on the peninsula longer.
“Instead of those cruise passengers typically hopping on the train and heading up to Denali,” Lazenby added. “Denali is wonderful, but the Kenai is also.”
She said the non-profit will also be looking for ways to entice more Alaskans to visit the peninsula during the shoulder season in late fall and early spring.
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Trends 2021: Peninsula tourism targeted Alaskans in 2020
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Kenai Visitor Campaign - Kenai Peninsula Tourism Marketing Council
The Kenai Peninsula Tourism Marketing Council (KPTMC) turned to MSI when they applied for, and received, grant funding to help support tourism after COVID-19 hit the industry in 2020. With only a short time to deploy a large budget, MSI proposed a video and photo tour of the Kenai Peninsula, gathering hours of footage and thousands of photos to support the industry not just in 2020, but for years to come. We traveled to Seward, Soldotna, Kenai, Cooper Landing and Homer, working with local talent in each area to give an authentic, Alaska feel to the final promotional spots. Sweeping views, exciting activities and a very creative “Abbey Road” visual gave these spots some serious wow factor that left the clients very happy – and the online website response was through the roof!
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The Kenai Peninsula Borough building, pictured Sept. 12, 2018, in Soldotna, Alaska. (Photo by Victoria Petersen/Peninsula Clarion)
Tourism marketing council to make case to borough assembly
$150,000 would be appropriated from the borough general fund balance to the council.
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Kenai Peninsula Tourism Marketing Council, Homer, Alaska. 742 likes · 7 talking about this · 36 were here. Member Page: KPTMC is a non-profit, Regional Destination Marketing Organization (DMO) whose...
Nothing about the Kenai Peninsula is formal or stuffy. In fact, no other destination offers such an up close and personal Alaskan experience. With over 15,000 square miles of extraordinary adventure and excitement to choose from, even the rest of the state comes here when they need a reminder of why they moved to Alaska in the first place.
The Kenai Peninsula Tourism Marketing Council (KPTMC) is a 501(c)(6) nonprofit, Regional Destination Marketing Organization (DMO) whose mission is to stimulate potential visitors to choose the ...
The Kenai Peninsula Tourism Marketing Council may receive borough funds after all. An ordinance awarding a $150,000 grant to the tourism marketing council — a nonprofit aimed at promoting the Kenai Peninsula as a "world class visitor destination" — passed at the Tuesday, Nov. 5, assembly meeting 6-3, with assembly members Kenn Carpenter, Norm Blakeley and Jesse Bjorkman opposing.
The Kenai Peninsula Tourism Marketing Council was awarded a $410,000 grant from the state's COVID-Safe Travel Grant Program, according to a press release from the Department of Commerce, Community and Economic Development. The grant is designed to encourage Alaskan communities to promote COVID-safe travel in the state this summer through the ...
Kenai Peninsula Tourism Marketing Council. Since 1990, the Kenai Peninsula Tourism Marketing Council (KPTMC) has served as the Kenai Peninsula Borough's 501(c)6 nonprofit, regional Destination Marketing Organization (DMO). Through a public-private partnership, KPTMC represents its members and the Borough to promote the Kenai Peninsula as a ...
The Kenai Peninsula Tourism Marketing Council is getting $410,000. More than $253,000 is going to Homer and almost $180,000 to Seward. "You have to remember, Seward has been hit pretty hard as compared to every place else on the peninsula," Dillon said.
News. Summer Lazenby, formerly the director of educational operations at the Challenger Learning Center of Alaska, will now lead the Kenai Peninsula Tourism Marketing Council as its executive director. She has the organization's mission statement printed and hung above her door to remind herself to make mission-driven decisions in her new role.
The Kenai Peninsula Tourism Marketing Council, which assesses the impact of tourism on the Kenai Peninsula annually, has a better idea of just how much… Search Query Show Search News
The Kenai Peninsula Borough Assembly awarded $150,000 to the Kenai Peninsula Tourism Marketing Council at Tuesday night's meeting. Skip to content Saturday, January 27, 2024
The Kenai Peninsula Tourism Marketing Council (KPTMC) is a non-profit, Regional Destination Marketing Organization (Regional DMO) whose mission is to stimulate potential visitors to choose the ...
Mailing Address 35571 Kenai Spur Hwy, Soldotna, AK 99669 Fax (907) 262-5212. Video
The Kenai Peninsula Tourism Marketing Council may receive borough funds after all. An ordinance awarding a $150,000 grant to the tourism marketing council — a nonprofit aimed at promoting the Kenai Peninsula as a "world class visitor destination" — passed at the Tuesday assembly meeting 6-3, with assembly members Kenn Carpenter, Norm Blakeley and Jesse Bjorkman opposing.
Kenai Peninsula Tourism & Marketing Council. Return to Directory. Category. ... Kenai Peninsula. Highway/Route. Sterling Highway. Description. Compared to the Kenai Peninsula, no other destination offers such an up-close and personal Alaska experience. We are Alaska's Playground. Address.
Kenai Peninsula Tourism and Marketing Council Executive Director Debbie Speakman presents to the Kenai Peninsula Borough Assembly on Tuesday, March 2 in Soldotna, Alaska. ... More information about efforts to promote tourism on the Kenai and about the Tourism Marketing Council can be found at kenaipeninsula.org. Reach reporter Ashlyn O'Hara ...
The Kenai Peninsula Tourism Marketing Council. The Homer Chamber of Commerce. The Kenai Chamber of Commerce. The Soldotna Chamber of Commerce. ... Timeline for formation of the Kenai Peninsula Borough. by Dave Carey, Borough Mayor January 4, 2009 to Kenai Historic Society. 1956 Alaska State Constitution Written at U.A.F. 01/03/59 Alaska ...
The Kenai Peninsula Tourism Marketing Council (KPTMC) turned to MSI when they applied for, and received, grant funding to help support tourism after COVID-19 hit the industry in 2020. With only a short time to deploy a large budget, MSI proposed a video and photo tour of the Kenai Peninsula, gathering hours of footage and thousands of photos to ...
The Kenai Peninsula Tourism Marketing Council — a nonprofit, public-private partnership aimed at promoting the Kenai Peninsula as a "world class visitor destination"— was defunded Tuesday evening when the Kenai Peninsula Borough Assembly voted to sustain a budgetary, line-item veto made by Mayor Charlie Pierce earlier that day. ...
Kenai Peninsula Tourism Marketing Council Inc Kenai, AK. Summary Programs + Results Financials Operations. Mission. TO STIMULATE POTENTIAL VISITORS TO CHOOSE THE KENAI PENINSULA BOROUGH AS THEIR YEAR-ROUND ALASKA VISITOR DESTINATION. Ruling year info. 1995. Main address. 14896 Kenai Spur Hwy .
The Kenai Peninsula Borough partially funds the Kenai Peninsula Tourism Marketing Council as an economic development organization. Last year, the borough gave $306,000 to the organization, about 10 percent down from the previous year. Kenai Peninsula Borough Mayor Charlie Pierce said at a joint luncheon of the Kenai and Soldotna chambers of ...
Courtesy Kenai Peninsula Tourism Marketing Council Hope ikiski Sterling Idot Kasilof m Gulch Ninilchik nchor Point a Moose Pass Cooper nding ward e Across Idovia . Author: Snagit User Subject:
$150,000 would be appropriated from the borough general fund balance to the council.