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Bondi, Sydney, New South Wales © Georges Antoni and Ken Butti

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• Top things to do
• Getting to New South Wales

New South Wales boasts endless golden beaches, breathtaking natural treasures and one of the world’s most famous and vibrant cities.

New South Wales is well-known for its sparkling capital of  Sydney , its seemingly endless beaches and bushland, and its sophisticated dining scene. But combine the icons with lesser-known attractions, and this east coast state becomes a destination worthy of bucket list status. 

Stunning coastlines, rugged outback, hazy mountain ranges and even lush, subtropical forests are all natural features that can be found throughout New South Wales. Here are just a few of the state's top destinations worth exploring:

• Sip world-class wines in Mudgee and the Hunter Valley
• Escape to chilled-out coastal destinations like Port Stephens and Byron Bay
• Camp, hike and mountain bike in the national parks of the Blue Mountains and Sapphire Coast

Sydney is one of Australia’s most accessible cities, making New South Wales easy to explore. 

International flights arrive into Sydney Airport (SYD) daily from around the world, and you can fly to Sydney from every major Australian city, as well as from regional Australia. New South Wales also has regional airports in popular destinations like Byron Bay and Newcastle, as well as some smaller towns like Mudgee.

If you’d rather stick with four wheels, New South Wales is an epic destination for  road trips , with beautiful winding coastlines and endless rugged bushland to explore. The drive to Sydney takes three hours from  Canberra  and about nine hours from  Melbourne  and  Brisbane .

Popular destinations in New South Wales

The Blue Mountains

Port Stephens

The Sapphire Coast

Mungo National Park

The Southern Highlands

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12-day road trip through New South Wales

9-day Sydney to Melbourne coastal drive

Sydney to Cairns 14-day road trip

Family road tripping on the South Coast

Drive the Legendary Pacific Coast Touring Route

Sydney to the Sapphire Coast: a 6-day road trip   

8-day Sydney to Melbourne inland drive

The ultimate trip to Australia

Things to do in new south wales.

The best day trips from Sydney

Great places to eat in the Hunter Valley

An Instagrammers' guide to the Blue Mountains

Looking for more inspiration? Go to visitnsw.com

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The best regional towns to visit in New South Wales

By Dilvin Yasa | 2 years ago

Foodie towns, coastal getaways and lush green heartlands built for adventure; when it comes to a journey of discovery, regional New South Wales has it all, writes Dilvin Yasa.

Had the car serviced and your annual leave locked in? As regional New South Wales once again opens up for travel, it's time to consider where you might like to go next. The choices of, of course, are endless, so we've put together a list of suggestions to help you leave town pronto.

There's a long-running joke that this Central Tablelands town should just go ahead and change its name to 'Arrive hungry'. Not only is Orange (or 'Arrive Hungry') home to a multitude of wineries, food festivals and top-notch eateries, your arrival is the only time you're likely to feel pangs of hunger.

Located three and a half hours west of Sydney, Orange is a wonderland of rolling hills dotted with orchards, vineyards and preserved colonial buildings, each facet providing a treat for all five senses. Take time out to visit the boutique wineries both around town, or in nearby Milthorpe, Blayney and Canowindra, enjoy meals at Charred Kitchen & Bar , Lolli Redini , and Byng Street Local Store (noted for its brunches).

RELATED: Travel from Sydney to regional NSW will not be allowed at 80 per cent

Mountain biking, hiking and fire gazing (particularly over a meal or drink) are popular activities around Orange, but if you'd like something different, consider locking in a hot air balloon flight with Aussie Balloontrek , a cultural tour with Indigenous Cultural Adventures or time your visit to coincide with Orange F.O.O.D Week in April.

Stay: The design-driven Byng Street Boutique Hotel offers 4.5-star luxury in the heart of Orange.

If your mind has flicked straight to motor racing and Mount Panorama, you're far from alone, but the former gold mining town of Bathurst (located just under three hours west of Sydney), has plenty going for it aside from fast cars and museums devoted to fast cars.

Like Orange, it's home to an array of wineries and farm gates - particularly fun when cherries are in season and orchards such as Limekilns Cherry Farm and Hillview Cherry Orchard offer pick-your-own experiences. Top it off with an afternoon of wine tasting at Renzaglia Wines and Vale Creek .

Visitors to Bathurst can still fossick freely for gold and gemstones such as sapphires at Tamboora Commons Fossicking Area, Ophir Reserve and Sapphire Bend, or book an organised panning/fossicking tour. And yes of course, there's Mount Panorama where you can drive circuits yourself, a wide range of museums and plenty of outdoor activity to enjoy in the warmer months.

Stay: Step back in time to the gold rush days by staying at the Post Office Residences and Stables , a former postmaster's home in historic Hill End.

There's something about the Shoalhaven village of Milton that reminds travellers of Byron Bay as it was some 20+ years ago when it was still considered a quaint coastal town. Here, just five minutes from the beaches of the South Coast (and three hours south of Sydney), 'lifestyle' stores selling endless racks of white linen dresses jostle for your attention with eateries specialising in vegetarian burgers, but oh, like nearby Mollymook, everything's ever so pretty.

Much of the action is centred around its main street, a charming (if not eclectic) mix of modern and heritage architecture, framed by rolling pastures. Take a seat at the ever-popular Pilgrims or Flour Water Salt and check out the boutiques and galleries before casting a wider net to nearby Ulladulla, Mollymook and Lake Conjola.

Stay: Bannisters offers three unique accommodation options in nearby Mollymook, from the contemporary style of the Pavillion to the relaxed vibes of the Beach House.

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Dubbo (and surrounds)

At first glance, a five-hour drive can seem like quite a distance — until you realise what's waiting for you when you arrive once you pull into Dubbo, the jewel in the crown of the Great Western Plains.

Taronga Western Plains Zoo , historic Old Dubbo Gaol and family favourite, Devil's Hollow Brewery , you'd be forgiven for thinking all the action is in town. Spend a night or two and keep driving however and you're likely to hit real gold.

Warrambungle National Park (100km from Dubbo CBD) is home to a spectacular Dark Sky Park (the country's first), while former gold mining settlement, Stuart Town (an hour's drive southwest of Dubbo) is the place to try your luck gold panning in the local creeks. Mumbil — known for the Black Wattle Fair — is located right by Lake Burrendong, popular for fishing, boating, swimming and watersports, while other towns worth stopping by in the region include Warren, Gulargambone as well as Pilliga National Park, a wild and remote adventure wonderland.

Stay: Enjoy safari-style glamping at Discovery Parks , a holiday and caravan park that includes a range of accommodation options as well as the ever-popular giant jumping pillows for the kids.

With its vibrant autumnal setting and elegant colonial architecture, Armidale in the New England High Country (around 480km north of Sydney) is the kind of place that would be used as a backdrop for any number of movies best filed under 'romance'.

Boasting close proximity to some of the best National Parks in the state (be sure to take the Wollomombi walking track to Australia's second-highest waterfall in Oxley Wild Rivers National Park and either ride a bike or a horse through Armidale Pine Forest ), a walk in nature should be followed by a walk around town, a smattering of grand cathedrals, Edwardian mansions and centuries-old buildings in wide, tree-lined streets.

Many make the trip to Saumarez Homestead , a National Trust-listed mansion built towards the end of the 1800s, and the New England Regional Art Museum , but a self-guided heritage walk is the best way to get a lay of the land (and check out the local boutiques and cafes). Top tip? You can enjoy a quality pub lunch at the historic Wicklow Hotel and sample locally brewed craft beers at The Welder's Dog .

Stay: Enjoy the rewilding experience with a sense of style. Located on the edge of the escarpment, The Chalet is a cosy cabin getaway surrounded by tall forest - the perfect space to base yourself for all those outdoor adventures.

Consider also…

A top-five regional towns list of NSW could easily be stretched to 20 or 30. Other great options for your next regional stay in New South Wales include:

Scone: An elegant heritage town considered the horse capital of the country. Located three hours northwest of Sydney, you can experience the region on horseback with Scone Country Tours , hike Towarri National Park and stay at heritage-listed Barrington Tops nearby.

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Mudgee: Insta-friendly wineries, decadent dining options and family-friendly activities, this country town has it all. Enjoy an aerial view of the region's rolling hills with Balloons Aloft, book in for a meal at Pipeclay Pumphouse , check out the stars at Mudgee Observatory and picnic at Lowe Wines. Located three and a half hours northwest of Sydney.

Young: Behold the cherry capital of Australia, a historic gold rush town surrounded by vineyards, orchards and olive groves. Eating and drinking the local product is the name of the game for visiting gourmands, but there's plenty to do for everyone. Pick your own fruit at Ballinaclash Orchard and Cellar Door , enjoy a tipple at Grove Estate and learn about the region's history at Lambing Flat Folk Museum . Prepare for a four-hour drive southwest.

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7 Must-Do Activities Across NSW That Will Give You All The Feels

By Morgan Reardon

14th Jul 2022

From sun-drenched hidden beaches and rugged coastlines to idyllic waterfalls and national parks awash with greenery—regional NSW is one seriously special place to explore. And it’s the perfect spot for your next getaway. 

Whether you’re looking to escape for the day or a long weekend, there’s never been a better time to seek out a new adventure in NSW’s most stunning pockets.

Not sure where to start? We’ve picked seven bucket-list-worthy experiences for you to check out below.  

Have The Adventure Of A Lifetime On A Cliffnic

For those who like to experience the unexpected, book yourself a cliffnic with Outdoor Raw . Not for the faint-hearted but absolutely one of the most epic things to do in regional NSW, a cliffnic will see you and your BFF/lover pull on a harness, climb on a platform and be lowered down the side of a cliff. Along with jaw-dropping views of Shoalhaven’s stunning parks (read: waterfalls and lush greenery) you’ll score a tasty spread. Think multiple courses delivered from a basket above, packed with local seasonal eats from premium South Coast producers, like cheeses, cured meats, fruit, veggies and sweet treats. Trust us, this is an experience not to be missed. 

Escape The Crowds With A Dip At ​​​​Killen Falls

There’s no better way to experience pure freedom than an off-the-beaten-track adventure. Should you find yourself up the northern tip of NSW, Killen Falls is where you’ll want to venture. Just a 20-minute drive from Ballina, the crashing waterfall and swimming basin is nestled amongst dense rainforests that will make you feel like you’re a world away from civilisation. Follow the winding rock-strewn path to the base of the falls (about 400 metres below) and feel the thunder of the water in your chest as you get closer. Perch yourself on one of the rocks that fringe the falls for a picnic or spot of meditation before taking a refreshing dip in the sparkling waters. Pro tip: the swimming hole is relatively shallow so don’t dive in, instead paddle to the centre for the deepest spot. And for something truly magical, seek out the hidden cave behind the waterfall for some serious fairytale vibes.

Go Rural With An Immersive Farm Stay Out West

Experience regional NSW’s breathtaking rugged landscape with a trip to Callubri Station . At this truly unique farm stay, you’ll venture to the western plains, to a 28,000-acre working sheep property nestled between the tiny country towns of Nyngan and Tottenham. The family-run luxury farm stay will give you a glimpse into farm life not many will ever experience. Stepped in 140 years of family history, you’ll become one of the crew, gaining a true sense of belonging as you go for a ‘smoko’ at the Shearers Quarters and sundowners at the shed. If you really want to immerse yourself in farm life, you can even get involved in the day-t0-day activities of the farm, like checking dams or heading out with the agronomist for a crop inspection. At the end of the day, you’ll retreat to your premium Sky Suite, with plush king beds and outdoor lounges overlooking a 12-metre mineral shipping container pool. It’s all about balance, right? 

Indulge In An Adults-Only Retreat In Mullumbimby

Relax and unwind in decadent surroundings at Blackbird retreat. Nestled in the Mullumbimby hinterland with just three luxury pavilions - this dreamy escape is indulgence personified. Let time slow down as you wake up to jaw-dropping sunrise views from the hinterland to the ocean, go for a dip in the retreat’s magnesium pool, zen out in the infrared sauna and soothe your muscles with a deep tissue or reflexology massage in your private pavilion. This incredible spot is a feast for all of your senses, including your tastebuds with a daily brekky of locally sourced goodies (think: griddled sourdough, fresh local veggies, chia pots, fruits, house-blended teas and coffee) while at night you’ll be treated to a mouth-watering seasonal menu prepared in house by a private chef. Treat yo’self to the vacay you deserve.

Travel To Another World At Mungo National Park

There are few places in NSW that will have your jaw hitting the floor quicker than Mungo National Park . The UNESCO World Heritage Listed-park is awash with history and culture and is the perfect place for those seeking a true ‘pinch me’ moment. Nestled in Willandra Lakes World Heritage Area, the sprawling park encompasses 2,400 square kilometres of semi-arid landscape - read: it looks like a scene from Mars. Home to a labyrinth of ancient lakes formed over the last two million years, towering sand dunes, nature trails and stargazing sites, this is the kind of place you’ll remember for years to come. Make a beeline for The Walls Of China - no, that’s not a typo - and Lake Mungo. You’ll stare in awe at the red craggy rocks that peak and dip out of the ground leaving behind crater-looking formations. While you can wander the boardwalk of this area solo, we recommend linking up with one of the Aboriginal Discovery Rangers at the Mungo Visitor Centre, where you’ll learn about Dreaming stories of the area from the last 60,000 years and the significance it has to traditional owners - the Paakantji, Ngyiampaa and Mutthi Mutthi people.

Connect To Country In Wagga Wagga With This First Nations Tour

Regional NSW is steeped in Aboriginal culture, so why not see the landscape through the eyes of a First Nations guide? Make your way to Wagga Wagga and book yourself a spot on Bundyi Cultural Tours where Wiradjuri man Mark Saddler will take you on a personal tour of the Riverina. You’ll connect to the people and places that shaped the region, as Saddler takes you along the banks of the Murrumbidgee River, out west to Galore Hill Scenic Reserve and finally to The Rock Nature Reserve – Kengal Aboriginal Place, a spiritual Dreaming and ceremonial location. Over the course of the day you’ll hear Dreaming stories, learn Wiradjuri language, taste bush tucker and try to master the art of traditional tool making. This is your chance to really see and feel NSW’s incredible ancient culture.

Soar Over The Sand Dunes In Port Stephens

You know that joyous feeling you get when you’re a kid and you nail your first bike ride downhill? That lose-your-stomach, pure exhilaration? Well, we’ve found the adult’s version of that and it’s in Port Stephens. The crew at Sand Dune Adventures —which is owned and operated by Worimi Local Aboriginal Land Council—will take you on a thrilling hour-long adventure from bush to beach as you traverse through the iconic Worimi Sand Dunes on Stockton Beach. Along with your guide, you’ll fly through coastal grassland and scrub before soaring up and down the dunes - some of which reach 100 feet high. Along the way, you’ll learn the Worimi people’s age-old connection to these lands through storytelling while soaking up the incredible, unspoilt surroundings. This one is a must-do for all the fun-seekers out there. 

From igniting your sense of adventure to connecting and unearthing a sense of belonging, NSW will give you all the feels. Brimming with natural splendour, unrivalled vistas, community spirit and incredible local produce, it's time to get out and explore what NSW has to offer. and feel something new For more, head to visitnsw.com/feelnew .

Editor’s note: This article is sponsored by Destination New South Wales and proudly endorsed by Urban List. Thank you for supporting the sponsors who make Urban List possible. Click here for more information on our editorial policy.

Image source: Urban List

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PLANS TO PROMOTE REGIONAL NSW VISITATION UNVEILED

22 feb 2023.

• 22 Feb 2023 PLANS TO PROMOTE REGIONAL NSW VISITATION UNVEILED PLANS TO PROMOTE REGIONAL NSW VISITATION UNVEILED <p><span><span><span><span><span><span><span>The NSW Government has released a series of roadmaps to foster the growth of the state’s regional visitor economy through to 2030.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>The seven new Destination Management Plans (DMPs) highlight the unique strengths of each region and include targeted actions for Government and industry collaboration to facilitate increased visitation and visitor spend.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>The DMPs were developed by the state’s seven Destination Networks in consultation with businesses, community stakeholders and Government agencies.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Minister for Tourism Ben Franklin said the new DMPs recognised the strategic context of the state’s Visitor Economy Strategy 2030 and would pave the way for regional NSW to meet the targets within the strategy.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>“Our goal is for NSW to become the premier visitor economy of the Asia Pacific by 2030, delivering $65 billion in visitor expenditure</span></span></span></span>&nbsp;including $25 billion directly from overnight visitation to regional NSW<span><span><span><span>,” Mr Franklin said.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>“The Destination Management Plans identify the unique opportunities we have in our regions, and the stakeholders that will play a part in realising those so Government and industry can work hand-in-hand.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>“We are excited to share this work with visitor economy businesses, industry bodies and local communities so we can continue to build on, deliver and promote excellent visitor experiences that align with our goals.”</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Each DMP outlines the region’s target markets and visitor profiles, research insights, strategic objectives, unique positioning and key infrastructure projects that have the potential to influence the visitor economy.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Destination Networks were established by the NSW Government in 2016 to improve regional stakeholder engagement and better support the visitor economy of regional NSW. The NSW Government has also extended funding for the seven Destination Networks for another three years through to 2026.</span></span></span></span></span></span></span></p> PDF

The NSW Government has released a series of roadmaps to foster the growth of the state’s regional visitor economy through to 2030.

The seven new Destination Management Plans (DMPs) highlight the unique strengths of each region and include targeted actions for Government and industry collaboration to facilitate increased visitation and visitor spend.

The DMPs were developed by the state’s seven Destination Networks in consultation with businesses, community stakeholders and Government agencies.

Minister for Tourism Ben Franklin said the new DMPs recognised the strategic context of the state’s Visitor Economy Strategy 2030 and would pave the way for regional NSW to meet the targets within the strategy.

“Our goal is for NSW to become the premier visitor economy of the Asia Pacific by 2030, delivering $65 billion in visitor expenditure  including $25 billion directly from overnight visitation to regional NSW ,” Mr Franklin said.

“The Destination Management Plans identify the unique opportunities we have in our regions, and the stakeholders that will play a part in realising those so Government and industry can work hand-in-hand.

“We are excited to share this work with visitor economy businesses, industry bodies and local communities so we can continue to build on, deliver and promote excellent visitor experiences that align with our goals.”

Each DMP outlines the region’s target markets and visitor profiles, research insights, strategic objectives, unique positioning and key infrastructure projects that have the potential to influence the visitor economy.

Destination Networks were established by the NSW Government in 2016 to improve regional stakeholder engagement and better support the visitor economy of regional NSW. The NSW Government has also extended funding for the seven Destination Networks for another three years through to 2026.

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Strategies & plans

Destination NSW’s strategy and planning is directed to promote the sustainable growth and development of the visitor economy in NSW.

Visitor economy strategy 2030

Target to 2030.

The NSW Visitor Economy Strategy 2030 sets a target to triple 2009 overnight visitor expenditure in NSW by 2030 surpassing previous targets despite recent challenges. Specific targets include

• $65 billion in total visitor expenditure for NSW by 2030
• $10 billion in domestic daytrips by 2030
• $55 billion in overnight visitor expenditure by 2030
• $25 billion in regional overnight visitor expenditure by 2030.

Key themes and actions

Five strategic pillars underpin the NSW Government’s vision to be the premier visitor economy in the Asia-Pacific by 2030.

Road to recovery

A comprehensive program of marketing and industry development will ensure NSW recovers quickly from the impacts of COVID-19, bushfires, drought and floods and elevates its status as the premier visitor economy in the Asia-Pacific.

How we’ll do it:

• Deliver a suite of consumer and industry programs to reboot the visitor economy
• Promote Sydney and NSW through striking new marketing campaigns, world-class events and a renewed focus on the 24-hour economy
• Support visitor economy businesses to adapt, recover and flourish by providing a comprehensive suite of grants, training and business advice programs delivered through a new one-stop shop
• Bolster visitor destinations through the largest investment in transport and visitor infrastructure and access in Australia.

Build the brand

Compelling new brands will be developed for Sydney and NSW to provide a strong foundation for differentiation, consumer messaging, local pride and competitiveness to turbo-charge recovery and accelerate future growth.

• Develop and launch a compelling new brand for Sydney and NSW based on robust consumer research and data analysis
• Consistently use the new brand to promote Sydney and NSW as an exciting place to visit, invest, do business and study
• Work with industry and across government to ensure that all aspects of the visitor journey deliver on the brand promise, including products, experiences and events.

Showcase our strengths

NSW is a state of breathtaking diversity and bucket list visitor attractions and experiences. We will focus on existing strengths and develop new opportunities to ensure place making, destination marketing, events and visitor experiences drive visitation.

• Prioritise funding and industry support for new products and experiences that reinforce the strengths
• Implement new needs-based industry development programs to facilitate the digital transformation of visitor economy businesses, enhance the quality of visitor experiences, and ensure the sustainability and resilience of visitor economy businesses
• Deliver marketing and PR campaigns that emphasise and reinforce the distinctive character and features of NSW visitor destinations.

Invest in world-class events

An accelerated investment in signature sporting and cultural events such as the 10 World Cups and Vivid Sydney as well as business events will help position Sydney and NSW as the events capital of the Asia-Pacific, drive visitation and enhance the social wellbeing of NSW residents.

• Secure and host world-class business, sports and cultural events that appeal to high-value travellers and position Sydney and NSW as the events capital of the Asia-Pacific
• Invest in and nurture iconic home-grown events that reflect the vibrancy of NSW visitor destinations
• Provide the best events facilities in Australia, and a whole-of-government approach, making it easy to produce events in NSW.

Facilitate growth

Investing in infrastructure, job creation, industry resilience and sustainability, future planning, and better ways to do business will ensure the continued growth and future prosperity of the NSW visitor economy.

• Make it easier for businesses to establish and expand in NSW through streamlined licensing and planning approval processes
• Prioritise planning and investment in major projects that will have the most impact on the visitor economy
• Enhance the capacity, productivity and professionalism of the visitor economy workforce with technology and new training programs.

Focus on outcomes

The strategy reinforces the NSW Government’s focus on outcomes. The key outcomes for the visitor economy are economic growth and job creation. The strategy seeks to align and coordinate resources and initiatives across the NSW Government to maximise their impact for the visitor economy.

• Drive alignment of funding and resources for the visitor economy to achieve economic growth and job creation
• Report annually on progress against the Key Results Areas and the Visitor Expenditure Targets and review this strategy after three years
• Complete the Visitor Economy Index and investigate new ways of measuring the impact of the visitor economy and the issues that businesses are facing.
• NSW Visitor Economy Strategy 2030 PDF

Disability Inclusion Action Plan

Destination NSW has implemented a Disability Inclusion Action Plan that sets out the actions that the organisation is taking, and will take, to support people living with a disability. This includes supporting those people living with a disability who work at Destination NSW as well as those with whom the organisation engages in the broader community.

Destination NSW is required to report to Government and the general community on the status of its Disability Inclusion Action Plan and the actions being undertaken by them. The plan will continue to develop and be refined as actions are completed and new issues emerge.

• Destination NSW Disability Inclusion Action Plan PDF

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Destination Southern New South Wales (DSNSW) is one of seven Destination Networks (DNs) in regional NSW, established by the NSW Government to improve regional stakeholder engagement and better support the visitor economy of regional NSW.

DSNSW is an important conduit between the NSW Government, local government, tourism organisations and businesses. Our primary role is to coordinate tourism-related strategies and projects that promote the growth and prominence of the visitor economy across the region. We do this by delivering regional funding and industry development programs and identifying infrastructure needs and investment opportunities.

Our priorities align with the objectives, strategies, and commitments of the NSW Government and are facilitated in partnership with government agencies, tourism organisations, and operators, guided by the Southern NSW Destination Management Plan 2022-2030 (DMP).

The strength of Southern New South Wales lies in the diverse nature of its three sub-regions, South Coast, Snowies and Southern Tablelands, which offer different but complementary experiences. The three sub-regions are comprised of 8 local government areas: Bega Valley, Eurobodalla, Snowy Monaro, Goulburn Mulwaree, Hilltops, Queanbeyan-Palerang, Upper Lachlan and Yass Valley. Each has its respective vision for the future, and projects and priorities, which are relevant to the sustainable growth of the region.

The following vision and values were created from the destination management planning process findings, in consultation with regional industry stakeholders:

‘ Southern New South Wales stakeholders working collaboratively to showcase and develop their sub-regions as compelling destinations and contribute to the regional NSW $25 billion visitor expenditure target by 2030’ .

This vision is underpinned by the following values:

• Ensuring a welcoming, safe, and inclusive region
• Considering responsible tourism – environmental, social, cultural, economic, and ethical
• Retaining our lifestyle, our character, and our sense of place
• Fostering a spirit of collaboration within and beyond our regional boundary
• Offering high quality, seamless experiences, and consistent customer services
• Providing opportunities for our industry to broaden and deepen their skill sets.

You can read more about DSNSW’s role, as well as strategies and priorities to facilitate visitor economy growth in the Southern NSW Destination Management Plan 2022-2030 .

Our Directors have a passion for our region, our industry and the people who make it happen.

Kalina Koloff

Meet Kalina

Sarah McDougall

Olivier Kapetanakos

Meet Olivier

Ian Stazicker

Director | Secretary

Chair – Audit & Risk Committee (ARC)

Richard Everson

General Manager 

[email protected]

Kylie Bushby

Industry Development Manager

Southern Tablelands

[email protected]

South Coast and Snowies

[email protected]

Tash Maguire

Communications Manager 

[email protected]

Australian Regional Tourism

Inspiring development

Creating market intelligence

Empowering policy & programs

Australian Regional Tourism (ART) is the peak national body representing regional tourism practitioners. ART acts as a hub for collaboration, cooperation, ideas generation, knowledge sharing, networking and so much more.

On behalf of its members, ART advocates for sustainable regional development and amplifies key messages to government, other industries and industry sectors, researchers, educators and the public.

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• NSW Top Tourism Towns 2023 Revealed

Huskisson, Berry,  and  Newcastle  have emerged triumphant as the winners of the highly coveted NSW Top Tourism Towns for 2023.

These exceptional destinations have captivated the hearts of the public and industry alike, standing out as the most desirable places to visit.

The announcement was made during the Local Government NSW Destination and Visitor Economy Conference in Manly, Sydney on Tuesday 30 May, where 32 finalist destinations vied for the title.

Paula Martin, Executive Director, NSW Tourism Industry Council, welcomed three beloved regional gems claiming top honours.

“With their picturesque landscapes, rich historical significance, abundance of activities, and warm welcoming community spirit, Huskisson, Berry and Newcastle have become shining beacons in regional NSW's tourism landscape,” she said.

“These towns represent the epitome of what visitors seek - an immersive and revitalising experience that will leave a lasting impression, showcasing the very best that NSW has to offer.

“These vibrant towns set our state apart from other visitor destinations.” 

Minister for Jobs and Tourism John Graham highlighted the pivotal role of regional NSW in driving the state's visitor economy. "Regional NSW contributes approximately a third of the total economic benefit generated by the state’s visitor economy, and these towns have set a benchmark that will ensure we achieve our goal of becoming the premier visitor economy of the Asia Pacific."

Huskisson, the recipient of the Tiny Tourism Town award, was lauded for being the ultimate destination for adventurers and food lovers - with 16 iconic beaches where you can swim with whales and get close to dolphins.

Berry, declared the Small Tourism Town winner, drew praise for its award-winning restaurants, stunning vineyards, abundance of shopping opportunities and the warm community that welcomes visitors.

Newcastle, the well-deserved Top Tourism Town winner, was celebrated for its vibrant culture, rich heritage and electric atmosphere, surrounded by stunning coastline and world-renowned surf beaches.

Due to the high calibre of submissions this year, Silver and Bronze honours were also awarded to acknowledge commendable contributions to the tourism industry. Silver awards were presented to  Tilba, Eden  and  Ulladulla , with Bronze titles awarded to  Kangaroo Valley, Gulgong  and  Wollongong .

Judges Commendation Awards were presented to  Bulahdelah ,  Milparinka  and  Picton.  This accolade acknowledges the exceptional endeavours of these communities in showcasing their town's unique characteristics through creative and captivating content.

And for the first year, a Hall of Fame award was presented to  Mudgee , in recognition of its outstanding achievement in being crowned winner in the Top Tourism Town category at the NSW Top Tourism Awards in 2021 and 2022, and receiving the Australian Top Town Tourism Award in 2021 and 2022.

Each participating town submitted a short video, itinerary, and editorial, evaluated by a judging committee comprised of 10 industry experts. The public was then invited to cast their votes, with a record breaking response of more than 18,000 individuals voicing their opinions to determine the ultimate Top Tourism Towns.

Managed by the NSW Tourism Industry Council, the awards celebrate towns across three population categories: under 1,500, between 1,500 and 5,000, and over 5,000 residents. Huskisson, Berry and Newcastle will now proudly represent NSW at the upcoming Australian Top Tourism Town Awards, scheduled to be held later this year.

Full list of award winners:

Top Tiny Tourism Town (population under 1,500 residents)

Winner – Huskisson

Silver – Tilba

Bronze – Kangaroo Valley Judges’ Commendation - Milparinka

Top Small Tourism Town (population between 1,500 and 5,000 residents)

Winner – Berry

Silver – Eden

Bronze – Gulgong

Judges’ Commendation – Bulahdelah

Top Tourism Town (population over 5,000 residents)

Winner – Newcastle

Silver – Ulladulla

Bronze – Wollongong

Judges’ Commendation - Picton

About NSW Tourism Industry Council

Powered by  Business NSW , the NSW Tourism Industry Council helps businesses operating in the Visitor Economy maximise their potential to ensure New South Wales remains the number one tourism destination in Australia.

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For all media enquiries please contact:

Paula Martin – 0414 901 777

No other state in Australia delivers the complete Australian experience within its borders. It’s why more people visit NSW, stay longer and spend more than in any other part of Australia.

The diverse outback, country, alpine, coastal, island and subtropical areas of regional NSW are a huge drawcard for domestic and international tourists.

Visitor numbers will continue to grow due to investment in new tourism infrastructure that capitalises on the rich natural and cultural resources in regional NSW. Excellent business opportunities exist in accommodation, transport, experiences and tourism services.

The NSW Government is also committed to supporting tourism, jobs and economic growth across the rapidly expanding cruise industry, which draws countless domestic and international visitors to regional NSW. 

NSW boasts three regional ports, at Eden in the south east, Wollongong 90 minutes south of Sydney and Newcastle just over an hour north of Sydney.

At a glance

We lead Australia for international and domestic overnight and day-trip visitors, nights and expenditure

Regional NSW leads regional Australia in share of all visitors

$25.7 billion

Visitor spend in NSW, 2022

$15.6 billion

Visitor spend in regional NSW, 2022

115.8 million

Visitor nights spent in NSW, 2022

304.9 million

Forecast annual visitor nights spent in NSW by 2028-29

Businesses involved in tourism in NSW, 2021

Hot opportunities

Accommodation, transport and marine, experiences, hospitality, tourism services.

“The Snug Cove Maritime Precinct initiative in Eden will increase the capacity for local and visiting vessels to safely moor in Snug Cove, enhancing Eden’s reputation as a boating and tourism destination, supporting tourism and boating jobs growth in south east NSW and the socio-economic development of Eden and the Bega Valley.”

Andrew Dooley, Project Director, Maritime Infrastructure Delivery Office Read Snug Cove Maritime Precinct's story

Talk to us about tourism opportunities in regional NSW

International tourist figures still millions below pre-COVID levels as slow recovery continues

For two years, Marcela Ribeiro worked three jobs to save for her dream holiday to Australia.

Like millions of people across the globe, the 35-year-old from Brazil had long wanted to explore the country's world-famous destinations, specifically the Great Barrier Reef, World Heritage-listed rainforest and sandy beaches. 

"I worked really, really hard, many jobs, to get here," Ms Ribeiro said.  

"The flights were very expensive, so I have to watch everything I spend. I can't afford to eat out in the restaurants every day." 

It's been a similar story for William Grbava from Canada and Amelia Mondido from the Philippines, who last week arrived in Australia for a holiday. 

"It's expensive here, much more than we were expecting. We have only been able to factor in a short stop in Sydney," Mr Grbava said. 

"We just had a beer and a pizza in Circular Quay for $50.

 "What I really wanted to do was drive up the coast to Brisbane, through Byron Bay and those beautiful towns. That's what I did when I was younger. But with the cost of fuel and car rental, it wasn't possible." 

Industry yet to recover to pre-COVID levels 

It's been more than four years since Australia's borders suddenly closed to the rest of the world and became one of the most isolated destinations on the globe. 

COVID-19 wreaked havoc across the country's economy, but nowhere was the pain as instant or more devastating as in the tourism industry. 

In 2019, 8.7 million tourists visited Australia from overseas in an industry that was worth $166 billion. 

New figures from Tourism Research Australia show there were only 6.6 million international visitors last year, a deficit of more than 2 million compared to 2019 levels.  

Victoria experienced the largest loss in international visits at 33 per cent, followed by Queensland at 24 per cent and New South Wales at 22 per cent. 

Nationally, Chinese visitor numbers — which made up the bulk of visitors to Australia pre-pandemic — slumped to 507,000 last year, down from 1.3 million in 2019. 

Figures for the month of February show more than 850,000 people visited Australia, an increase of 257,000 for the same time in 2023, but 7.5 per cent less than pre-COVID levels. 

Gui Lohmann from Griffith University's Institute for Tourism said there were a number of reasons for the slow return of international visitors. 

"The airfares are significantly high and we are under an inflationary situation with labour and food costs," Professor Lohmann said. 

"It could be challenging for Australia to reach above 8 million international visitors in the scenario we are in at the moment." 

Professor Lohmann said cost-of-living pressures were also at play in the return of international tourists, as was a "reset" in European thinking.  

"Many Europeans believe a long-haul trip is quite damaging to the environment and they're also flying less generally," he said. 

"Their domestic airline routes no longer exist [and] have been replaced by train trips." 

He said China's ongoing economic problems, the war in Ukraine and United States' election were also having an impact.  

"It's a much more complicated world we are facing after the pandemic," he said. 

A long road to recovery 

Oxford Economics has forecast it could take until 2025-26 before Australian tourism returned to pre-pandemic levels. 

Tourism Australia, a government agency that promotes holidays, said the strongest markets since borders reopened had been New Zealand, the United States and the United Kingdom. 

"We always knew that the recovery of international travel to Australia would take time, and we have continued to see the steady return of international visitors to our shores," a spokeswoman said. 

Maneka Jayasinghe, a tourism expert at Charles Darwin University, said affordability was a key factor in attracting visitors Down Under.  

She said the state and federal governments should consider subsidising travel to Australia. 

"Measures to reduce costs, such as discounted hotel prices, tourism package deals and food vouchers could be of importance to encourage visitors to Australia," Dr Jayasinghe said. 

"Tourism operators were badly hit during COVID so may not be in a financially viable position to provide further perks to visitors, especially the small-scale operators in smaller states and territories and those operating in remote areas." 

She said re-establishing links with traditional tourism markets, including Japan, was also a potential solution. 

"Countries with a rapidly growing middle class, such as India, could have high potential to grow. Some of the south-east Asian countries, such as Vietnam and Indonesia, could also be attractive due to their proximity to Australia." 

Dutch tourists Tim Erentsen and Laleh Maleki estimated it would cost them around $16,000 for their three-week holiday in Australia, where they are visiting Sydney, the Whitsundays and Cairns. 

"It has been expensive, especially the flights," Mr Erentsen said. 

Ms Maleki said the couple had travelled extensively throughout Europe and the US and the cost of hotels and food in Australia was comparable. 

"We thought if we were coming all this way and spending the money to get here, we should stay a bit longer, which is adding to the cost," Ms Maleki said. 

But despite that extra cost, she said the trip had been worth it. 

"We love the nature, it feels very safe here. The food is so good and the people are very friendly." 

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Cootamundra-Gundagai Regional Council De-amalgamation

by Maxine Imrie | Apr 16, 2024 | Uncategorised

In accordance with section 215(1) of the Local Government Act 1993 (the Act), CootamundraGundagai Regional Council has submitted a proposal to the Minister for Local Government to constitute two new local government areas, under section 204 of the Act, from the splitting of the Cootamundra-Gundagai Regional Council local government area. The proposal has now been placed on public exhibition for 28 days and the Minister for Local  Government is encouraging feedback from the community. The Minister has stated he will consider any submissions prior to deciding whether to refer the proposal to the NSW Local Government Boundaries Commission to review and appoint commissioners to undertake a public  enquiry into the proposal. Should the Boundaries Commission determine that the review results in two financially sustainable Councils, the Minister has indicated he would be prepared to recommend to the Governor a return to the former Cootamundra and Gundagai local government areas. Mayor Charlie Sheahan and Councillors are unanimous in their message to all community members. ‘It is vitally important community members submit feedback to the Minister for Local Government to ensure our proposal is referred to the Boundaries Commission.’ Mayor Charlie Sheahan stated. ‘A Boundaries Commission Enquiry ensures full community consultation with public hearings allowing the community to voice their views on the demerger.’ Information concerning the Proposal can be obtained from the website of the Office of Local Government at: https://www.olg.nsw.gov.au/programs-and-initiatives/cootamundra-gundagairegional-council-de-amalgamation   or Councils website https://www.cgrc.nsw.gov.au/2024/04/10/latest-demerger-news from Wednesday, 10 April  2024 until close of business Friday, 10 May 2024, Copies of the Plans are also available during business hours from: • the offices of Cootamundra-Gundagai Regional Council located at: • 81 Wallendoon Street, Cootamundra, and • 255 Sheridan Street, Gundagai; • the Cootamundra Library located at 61-72 Wallendoon Street, Cootamundra; and • the Gundagai Library located at 245 Sheridan Street, Gundagai. Submissions or comments concerning the Proposal may be submitted to the Minister: • by mail C/- Office of Local Government, Locked Bag 3015, Nowra, NSW 2541; or • by email to [email protected]; or • online via the Office of Local Government website: https://www.olg.nsw.gov.au/programs-and-initiatives/cootamundra-gundagai-regional-councilde-amalgamation-online-submission-form

Any submissions or comments must be lodged by close of business Friday, 10 May 2024.

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New nurse returns to rural roots

Published: 26 April 2023

A small rural health facility and the relaxed lifestyle of a regional area for his family were enough to entice new nurse Nigel Richards back to the bush.

Portland Tabulam Health Centre nurse, Nigel Richards 

Nigel joined Nepean Blue Mountains Local Health District earlier this year as one our new nurse graduates. His first rotation is at Portland Tabulam Health Centre which provides residential aged care, general medicine, community health services and a range of visiting allied health services.

Coming into nursing as a mature-aged graduate, Nigel knew that deciding upon where to start his career would also affect his wife and children. Nigel grew up in rural NSW and Queensland and when the opportunity to live and work in the picturesque Portland area arose, it felt like the right move for his family.

“The rural setting is what I know and I appreciate the like-minded people. I moved here for work and the lifestyle. I applied, got the position and the decision was made – we sold up and bought here at Wallerawang,” says Nigel.

“Being so new I’m still half resident, half tourist. I love the idea of the outdoors. Yesterday we went to Jenolan Caves, my wife and kids have been kayaking on Lake Wallace and we’ve done a bit of four-wheel driving. It’s a good place to live and raise a family.”

His experience at Portland Tabulam Health Centre has been equally positive.

“It’s been great. Great residents, great staff and a great manager. I’m always part of the team and I feel well supported. There’s no shortage of people to answer any questions I may have,” says Nigel.

While he hasn’t determined a nursing speciality, Nigel’s next rotations at Lithgow Hospital Operating Theatres and Inpatient Unit will provide him with a broader exposure to caring for patients with diverse needs. Whatever the future holds, Nigel is content with his current situation.

“It’s great to be a contributing member of the community again. I could easily see myself staying here at Portland. I think life could be good.”

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