tourism australia 2019

Home » News » STUDY: Record 87.7 million tourists visited Australia in 2019

STUDY: Record 87.7 million tourists visited Australia in 2019

The latest international visitor survey shows Australia was on track for another record year before the dual crises of the bushfires and COVID-19.

Tourism Research Australia’s (TRA) latest snapshot of international visitation shows the country saw record numbers of international visitors aged 15 years and over for the year to December 2019, with 8.7 million arrivals (two per cent more than the previous year).

Moreover, in terms of domestic travel, Australia recorded yet another breakthrough: 117.4 million Australians spent a record $80.7 billion across the country.

The findings come with the release of Tourism Research Australia’s international and domestic visitor surveys.

In terms of the international visitor survey, the findings supported a three per cent growth in total trip spend from international visitors, which reached a record $45.4 billion.

There was growth in visitation across all purposes of travel over the year. Leading the way was employment, up four per cent to 212,000 visitors.

Education and holiday travel were also up three per cent to 594,000 and 4 million visitors, respectively.

The most popular activities undertaken by holiday visitors to Australia were eating out (91 per cent), shopping (81 per cent), sightseeing (80 per cent) and going to the beach (71 per cent).

North American and European visitors, including those from the UK, were the most adventurous holidaymakers, with higher participation rates across most activities.

In addition, the research also showed the Asian market was the top contributor to the growth in international tourism, providing 88 per cent of the additional $1.5 billion spend gained in 2019, and 69 per cent of the 185,000-visitor increase.

Despite double-digit percentage growth over much of the last decade, TRA noted China saw a plateau in visitation, with numbers steadying at 1.3 million.

However, spend was up six per cent to $12.4 billion due mainly to growth from high spending Chinese students.

Domestic travel hits record $80.7bn spend

New South Wales took the largest piece of the pie, with 39 million domestic visitors and $23.7 billion in expenditure (iStock.com/Yiran An)

Domestic overnight travel also continued to perform well over the year ending December 2019, with 117.4 million visitors spending a record $80.7 billion (up 12 per cent). Total tourism spend also reached a record $152.4 billion.

New South Wales was the most popular for interstate domestic visits, while the Northern Territory was the least with 1.7 million visitors over the course of the year, adding up to $2.2 billion in expenditure.

Transport ($24.7 billion), food and drink ($22.4 billion) and accommodation ($20.3 billion) contributed most to Australia’s total domestic overnight spend over the year.

In addition, two-thirds of domestic overnight trips (79.1 million) were for intrastate travel, though interstate travel generated greater spend overall (56 per cent or $45.0 billion).

Interstate trips ($1,173) were found to cost more on average per person than intrastate trips ($452), primarily due to greater transport expenses and longer trip durations.

And in terms of lodgings, domestic visitor nights were most often spent at a friend’s or relative’s property (34 per cent); in hotels, motels and resorts (24 per cent); and caravanning and camping (14 per cent).

Data critical in outlining baseline for COVID-19 recovery: ATIC

According to the Australian Tourism Industry Council’s executive director, Simon Westaway, the release of this latest visitor snapshot will provide policymakers integral data to help them plan for the future after COVID-19.

“Australian tourism enterprises, wider players in our industry and governments continue to rely and engage around this detailed quarterly research which tracks both domestic and international tourism within Australia,” Westaway said.

“This data delivery sets continual benchmarks and now policymakers have the representative statistical baseline right before the dual impacts of bushfires and COVID-19, which transpired from the beginning of 2020, from which to help industry address future recovery.”

To check out the findings of Tourism Research Australia’s latest international visitor survey, click  here . And to read the latest domestic international visitor survey, click here .

Featured image: iStock.com/zetter

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Corroboree West 2019

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Corroboree West was held in Perth, Western Australia, from 7 - 11 October 2019.

Hosted by Tourism Australia in partnership with Tourism Western Australia, Corroboree West 2019 took place in Perth, Western Australia, from 7 to 11 October 2019.

Corroboree West is a biennial Australia-based trade event that combines a training workshop and familiarisation visits exclusively for qualified Aussie Specialist agents from USA, Canada, UK, Germany, Switzerland, France, Italy and New Zealand. These qualified Aussie Specialists actively sell Australia as a preferred long-haul destination to Western travellers.

The 2019 event provided a professional forum for Australian sellers to train Aussie Specialists and strengthen their specific product knowledge.  In addition, through familiarisation visits, the agents had first-hand experiences with quality Australian tourism products, enhancing their ability to promote and sell Australia.

The Aussie Specialist Program is Tourism Australia’s global online training program shared by all eight state and territory tourism partners to provide frontline travel sellers with the knowledge and skills to best sell Australia. Find out more about the Aussie Specialist Program at  www.tourism.australia.com/aussiespecialist .

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We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

*Disclaimer:  The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

Overseas Arrivals and Departures, Australia

Statistics on international travel, including tourism trips, arriving in and departing from Australia. Focusing on short-term trips (less than 1 year)

Key statistics

• Overseas visitor arrivals increased 0.1% from the previous month to 797,300.
• Australian resident returns increased 0.5% from the previous month to 966,000 trips.
• Overseas visitor arrivals i ncreased 2.5% from the same month previous year.
• Australian resident returns i ncreased 3.3% from the same month previous year.

Overseas arrivals and departures statistics are international travel movements of persons arriving in, and departing from Australia with a focus on short term trips (less than 1 year). It is the number of international border crossings rather than the number of people.

November 2019 trend estimates for short-term trips:

• Overseas visitor arrivals to Australia increased 0.1% since the previous month to 797,300 trips.
• Australian resident returns from overseas increased 0.5% since the previous month to 966,000 trips.  
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1.3 Monthly and annual change

.. not applicable

Overseas visitor arrivals - short-term trips

Statistics on international travel movements of persons arriving in Australia for short term trips (less than 1 year). It is the number of international border crossings rather than the number of people.

Overseas visitors arriving in Australia for a short-term trip in November 2019 (trend estimates):

• Increased 0.1% since the previous month to 797,300 trips
• Increased 2.5% since the same month previous year
• Reported China as the largest source country, accounting for 15% of all visitor arrivals.  
• For more information see Methodology paragraphs 19-32. For breaks in trend series see Methodology paragraphs 30-31.  

Source countries (trend estimates)

The three leading source countries for visitor arrivals to Australia in November 2019 were:

• China (120,200 trips)
• New Zealand (119,200)
• USA (67,400).  
• Excludes SARs & Taiwan.
• Includes the United Kingdom, Channel Islands and Isle of Man.  

Among the top ten source countries, the highest annual increases were recorded for:

• India (16.9%)
• Singapore (6.6%)
• Japan (3.3%).  

The highest annual decreases were recorded for:

• China (-0.7%)
• USA (-0.2)  

2.3 Visitor arrivals - top 10 source countries(a) - monthly and annual change

a. Top 10 source countries based on trend estimates. b. Excludes SARs & Taiwan. c. Includes the United Kingdom, Channel Islands and Isle of Man.  

State or territory of stay (original estimates)

All travellers are asked their intended address in Australia upon arrival. State or territory of stay statistics are only available from original estimates as seasonally adjusted and trend estimates are only applied to source countries.

For those who visited Australia in November 2019, compared to the same month of the previous year, there was:

• an increase of 12.9% more visitors to Tasmania
• a decrease of 21.4% fewer visitors to Northern Territory  

2.4 Visitor arrivals, state or territory of stay - annual change to November 2019 (original estimates)

2.5 visitor arrivals, state or territory of stay(a) - annual change to november 2019 (original estimates).

a. Only available from original estimates. b. Includes Other Territories.

Australian resident returns - short-term trips

Statistics on international travel movements of residents arriving back in Australia after short term trips (less than 1 year) overseas. It is the number of international border crossings rather than the number of people.

In November 2019, Australian residents returning from a short-term trip overseas (trend estimates):

• Increased 0.5% since the previous month to 966,000 trips
• Increased 3.3% since the same month previous year
• Reported New Zealand as the most popular destination country, accounting for 13% of all those returning.  

​​​​​​​Destination countries (trend estimates)

The three leading destination countries for Australian residents in November 2019 were:

• New Zealand (125,700 trips)
• Indonesia (123,400)
• USA (85,600).  
• Includes the United Kingdom, Channel Islands and Isle of Man.
• Excludes SARs & Taiwan.  

Among the top ten destination countries, the highest annual increases were recorded for:

• Japan (24.8%)
• Indonesia (12.4%)
• India (7.3%).  
• Thailand (-6.6%)
• USA (-5.9%)  

3.3 Resident returns - top 10 destination countries(a) - monthly and annual change

a. Top 10 source countries based on trend estimates. b. Includes the United Kingdom, Channel Islands and Isle of Man. c. Excludes SARs & Taiwan.  

State or territory of residence (original estimates)

All travellers are asked their intended address in Australia upon arrival. State or territory of residence statistics are only available from original estimates as seasonally adjusted and trend estimates are only applied to destination countries.

For those residents who returned to Australia in November 2019, compared to the same month of the previous year, there was:

• an increase of 11.8% travelling home to Western Australia
• an increase of 10.8% travelling home to the Australian Capital Territory  

3.4 Resident returns, state or territory of residence - annual change to November 2019 (original estimates)

3.5 resident returns, state or territory of residence(a) - annual change to november 2019 (original estimates), changes in the september 2019 issue - corrections.

The September 2019 issue was replaced with a reissue containing corrected data on short-term visitor arrivals. It included corrections to some key statistics dot points and to some columns in Tables 1, 3, 4 and 5 of the Time Series Spreadsheets as noted below. Data on individual countries were not affected.

This release contains overseas movement data which should not be interpreted as 'persons'. See Explanatory Note 7 for more detail.

The statistics in this release have been rounded. See Explanatory Note 35 for more detail.

For further information about these and related statistics, contact the National Information and Referral Service on 1300 135 070. The ABS Privacy Policy outlines how the ABS will handle any personal information that you provide to the ABS.

Data downloads

1. For further information about the data, including updates or changes, see the Explanatory Notes section of this issue and the related Appendices such as Data Quality Issues. 2. Short-term arrival movements are based on a sample and are subject to sampling error. See paragraphs 10 and 11 of the Explanatory Notes section of this issue. 3. Occasionally situations occur that necessitate breaks being applied to the trend series. For an overview of the breaks currently included in the trend series, see paragraphs 30-31 of the Explanatory Notes section of this issue.

Table 1 - total movement, arrivals - category of movement

Table 2 - total movement, departures - category of movement, table 3 - short-term movement, visitors arriving - selected countries of residence: trend, table 4 - short-term movement, visitors arriving - selected countries of residence: seasonally adjusted, table 5 - short-term movement, visitors arriving - selected countries of residence: original, table 6 - short-term movement, visitors arriving - intended length of stay and main reason for journey: original, table 7 - short-term movement, residents returning - selected destinations: trend, table 8 - short-term movement, residents returning - selected destinations: seasonally adjusted, table 9 - short-term movement, residents returning - selected destinations: original, table 10 - short-term movement, residents returning - length of stay and main reason for journey: original, table 11 - short-term movement, visitors arriving - state of intended stay: original, table 12 - short-term movement, residents returning - state of intended stay: original, abs.stat datasets.

Help for: ABS.Stat Datasets

Short-term Movement, Visitors Arriving and Residents Returning - Intended Length of Stay and Main Reason for Journey: Original

Short-term Movement, Visitors Arriving and Residents Returning - Selected Countries of Residence/Destinations: Original, Seasonally Adjusted and Trend

Methodology

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Overnight visitors to Sydney FY 2019-2023, by type

Number of overnight visitors to sydney, australia from financial year 2019 to 2023, by type (in millions).

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October 2023

FY 2019 to FY 2023

Other statistics on the topic

• Number of outbound tourists from Australia FY 2023, by destination
• Outbound tourist trip expenditure Australia FY 2023, by destination
• International visitor trip expenditure Australia FY 2010-2023
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Statistics on " Travel and tourism in Australia "

• Share of the GDP of the tourism sector in Australia 2013-2028
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Inbound tourism

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