different forms of sustainable tourism

Go Green with Sustainable Tourism: A Breakdown of Different Types

Sustainable tourism has become increasingly popular in recent years as people become more aware of the impact that tourism can have on the environment and local communities. Sustainable tourism is defined as tourism that takes into account the economic, social, and environmental impacts of tourism, both in the short and long term.

Is tourism sustainable?

With organizations like the Global Sustainable Tourism Council advocating for responsible practices, the tourism industry is gradually embracing sustainability as a core principle.

In this blog, we will discuss what sustainable tourism is and the different types of sustainable tourism, including agro-tourism, cultural tourism, eco-tourism, community tourism, regenerative tourism, and rural tourism.

What is Sustainable Tourism?

The definition by World Tourism Council is "Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities."

Sustainable tourism is a type of tourism that aims to minimize the negative impact of tourism on the environment and local communities while also providing economic benefits to the local community. Sustainable tourism is sometimes also referred to as responsible tourism or eco-tourism.

By adopting sustainable practices, the tourism industry can play a vital role in supporting sustainable development goals. It involves a range of activities, such as reducing the carbon footprint of tourists, using eco-friendly transportation, supporting local businesses, and respecting local cultures and traditions.

One off the shining sustainable tourism examples is Copenhagen, Denmark which has emerged as a global leader in this field. The city promotes cycling as a primary mode of transportation, offers eco-friendly accommodations, and emphasizes renewable energy sources. Visitors can explore sustainable urban initiatives like the bike-sharing system, green spaces, and energy-efficient architecture, contributing to the city's sustainability goals.

Benefits of Sustainable Tourism

Sustainable tourism offers a wide range of benefits for both destinations and travelers. For local communities, it provides economic opportunities, preserves cultural heritage, and promotes community-based tourism. Additionally, sustainable tourism initiatives contribute to environmental conservation, raise awareness about biodiversity, and support the preservation of natural resources.

Different Types of Sustainable Tourism

Agro tourism:.

Agro-tourism is a type of sustainable tourism that focuses on promoting agriculture and rural life. It involves visiting farms, participating in farm activities, and learning about local agriculture and food production. Agro-tourism helps to support local farmers and promote sustainable agriculture practices.

Italy is one country that promotes agro-tourism and one example of Agro Tourism in Italy is Tuscany. It is renowned for its agrarian landscape and vineyards. Visitors can engage in agro-tourism activities such as grape picking, olive harvesting, and wine tasting. Agriturismos, which are farm-stay accommodations, offer a chance to experience rural life and traditional agricultural practices while enjoying the region's culinary delights.

Glamping Podere Cortesi, Tuscany

Podere Cortesi is a farm, with products that you can buy and taste. On the one hand our Agriturismo, on the other the Glamping and then the restaurant and swimming pool.

Here you will live a holiday in complete relaxation, in contact with the family-friendly Pisan countryside.

Cultural Tourism:

Cultural tourism is a type of sustainable tourism that focuses on promoting local culture and traditions. It involves visiting cultural sites, attending cultural events, and learning about local customs and traditions. Cultural tourism helps to support local communities and preserve cultural heritage.

Athens, Greece is a treasure trove of ancient Greek culture and history. Cultural tourists can visit iconic landmarks such as the Acropolis, Parthenon, and the Ancient Agora. They can explore museums like the Acropolis Museum and National Archaeological Museum to learn about ancient Greek civilization and its contributions to art, philosophy, and democracy.

Shila, Athens

Shila-Athens is a Twenties townhouse transformed into a six-suite hideaway hotel full of art and soul. Each one of the suites is unique, from floating beds to swings in the shower, Shila-Athens is obsessed with originality. Committed to uplifting the local community, Shila-Athens created a space for up-and-coming artists and cultural gatherings. Guests can expect an immersive experience in the Athenian creative scene.

Eco-Tourism:

Ecotourism is a type of sustainable tourism that focuses on promoting environmental conservation and protection. It involves visiting natural areas and participating in activities that help to protect the environment, such as hiking, bird watching, and nature photography. Eco-tourism helps to support environmental conservation and protection efforts.

At Good.travel , we know there are incredible players in the hospitality industry that are having a positive impact on the planet. Hotels in our network embrace a wide array of environmentally conscious decisions such as: choosing sustainable suppliers, building green facilities, implementing responsible waste management practices, ocean conservation and much more! 

Centro de Ecoturismo Tierra del Agua, Spain

The Tierra del Agua Ecotourism Center is located in the Redes nature reserve and features an attractive contemporary design and spectacular mountain ‘vistas.’ Near the hotel, guests will find numerous hiking and cycling trails where they can enjoy the natural beauty of Asturias. The hotel is an eco-oasis for relaxation, recreation, and gastronomy that transforms classic mountain tourism into an eco-friendly experience.

Community Tourism:

Community based tourism is a type of sustainable tourism that focuses on promoting local communities and supporting local businesses. It involves staying with local families, participating in local activities, and learning about local customs and traditions. Community tourism helps to support local communities and promote sustainable economic development.

There are many hotels that support local communities around the world. Good.travel makes it a priority to showcase hotels that are truly the heart of their community by employing locals with a livable wage, sourcing ingredients from nearby producers, supporting artisans to resell their work, or becoming a space where the entire community can gather to strengthen their bonds. 

Regenerative Tourism:

Regenerative tourism is a type of sustainable tourism that focuses on restoring and regenerating the environment and local communities. It involves reforestation, habitat restoration, and community development projects. Regenerative tourism helps to promote environmental and social sustainability.

Costa Rica is a leading destination for regenerative tourism, offering a wide range of sustainable experiences. Travelers can explore national parks like Manuel Antonio and Corcovado, go bird watching in the Monteverde Cloud Forest Reserve, or embark on eco-friendly adventures such as zip-lining and waterfall rappelling while supporting local conservation efforts.

Nayara Gardens

Nayara Gardens lies deep within the Costa Rican rainforest, below the Arenal Volcano, and is renowned for its “heartfelt hospitality”, rich gardens full of indigenous flora and fauna, and their resident sloths.

The team believes in building harmony with nature and leaving space for wildlife, whilst contributing to the growth of their local community. They have slowly and painstakingly replanted native species in the forest and set out a tropical garden throughout the resort which has created a natural refuge for birds, monkeys and sloths.

Rural Tourism:

Rural tourism is a type of sustainable tourism that focuses on promoting rural life and supporting local communities. It involves visiting rural areas, participating in rural activities, and learning about local agriculture and food production. Rural tourism helps to support local farmers and promote sustainable agriculture practices.

One of the examples of Rural Tourism is Switzerland . The country has embraced rural tourism, offering travelers the opportunity to experience breathtaking landscapes, participate in rural activities, and support local communities. This form of tourism promotes sustainable agriculture and preserves the cultural heritage of rural regions.

Sa Bassa Rotja Ecoturisme

Hotel Sa Bassa Rotja is a restored 13th-century farmhouse surrounded by nature set in the Mallorcan countryside near Porreres. Offering traditional Majorcan décor and quiet countryside, the hotel is designed for relaxation, walking and cycling. Guests are encouraged to experience rural and genuine Mallorca by bike and the establishment has been awarded the 'Cycling Friendly' quality seal. Hotel Sa Bassa Rotja is the perfect place from which to explore the island, disconnect from the city, breathe clean air and enjoy nature in its purest form.

Slow Travel:

Slow travel, which is an approach to tourism centered on sustainability, respect for the culture and features of the local place, and the pleasure of meaningful travel experiences, is one of the new trends in sustainable tourism. 

Rancho Los Lobos

Jimena de la Frontera

Rancho Los Lobos is a nature hideaway surrounded by the Natural Park Los Alcornocales in Andalusia and is run by Baraba and Karl, a dedicated team who take care of every detail of the hotel and their aim is to provide a holiday experience via mindfulness and connection with nature. 

Sustainable tourism is not just a buzzword, it is a responsible and ethical approach to travel that benefits both the local community and the environment. By choosing sustainable tourism practices travelers can help to minimize the negative impact of tourism while supporting the local community’s economic development and preserving their cultural and natural heritage. Let us all try to practice sustainable tourism and promote responsible travel. Browse our entire selection of sustainable hotels all around the world.

Follow us to discover more unique hotels, slow stays, LGBTQ+ friendly resorts, and conscious luxury escapes.

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About the author

Palak Bothra

Palak studied Management and Entrepreneurship then continued to get her Master's Degree in Digital Marketing. A dedicated spirit to the start-up world, Palak has 4 years of experience in organic growth strategies.

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What Is Sustainable Tourism and Why Is It Important?

Sustainable management and socioeconomic, cultural, and environmental impacts are the four pillars of sustainable tourism

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What Makes Tourism Sustainable?

The role of tourists, types of sustainable tourism.

Sustainable tourism considers its current and future economic, social, and environmental impacts by addressing the needs of its ecological surroundings and the local communities. This is achieved by protecting natural environments and wildlife when developing and managing tourism activities, providing only authentic experiences for tourists that don’t appropriate or misrepresent local heritage and culture, or creating direct socioeconomic benefits for local communities through training and employment.

As people begin to pay more attention to sustainability and the direct and indirect effects of their actions, travel destinations and organizations are following suit. For example, the New Zealand Tourism Sustainability Commitment is aiming to see every New Zealand tourism business committed to sustainability by 2025, while the island country of Palau has required visitors to sign an eco pledge upon entry since 2017.

Tourism industries are considered successfully sustainable when they can meet the needs of travelers while having a low impact on natural resources and generating long-term employment for locals. By creating positive experiences for local people, travelers, and the industry itself, properly managed sustainable tourism can meet the needs of the present without compromising the future.

What Is Sustainability?

At its core, sustainability focuses on balance — maintaining our environmental, social, and economic benefits without using up the resources that future generations will need to thrive. In the past, sustainability ideals tended to lean towards business, though more modern definitions of sustainability highlight finding ways to avoid depleting natural resources in order to keep an ecological balance and maintain the quality of environmental and human societies.

Since tourism impacts and is impacted by a wide range of different activities and industries, all sectors and stakeholders (tourists, governments, host communities, tourism businesses) need to collaborate on sustainable tourism in order for it to be successful.

The World Tourism Organization (UNWTO) , which is the United Nations agency responsible for the promotion of sustainable tourism, and the Global Sustainable Tourism Council (GSTC) , the global standard for sustainable travel and tourism, have similar opinions on what makes tourism sustainable. By their account, sustainable tourism should make the best use of environmental resources while helping to conserve natural heritage and biodiversity, respect the socio-culture of local host communities, and contribute to intercultural understanding. Economically, it should also ensure viable long-term operations that will provide benefits to all stakeholders, whether that includes stable employment to locals, social services, or contributions to poverty alleviation.

The GSTC has developed a series of criteria to create a common language about sustainable travel and tourism. These criteria are used to distinguish sustainable destinations and organizations, but can also help create sustainable policies for businesses and government agencies. Arranged in four pillars, the global baseline standards include sustainable management, socioeconomic impact, cultural impacts, and environmental impacts.

Travel Tip:

The GSTC is an excellent resource for travelers who want to find sustainably managed destinations and accommodations and learn how to become a more sustainable traveler in general.

Environment 

Protecting natural environments is the bedrock of sustainable tourism. Data released by the World Tourism Organization estimates that tourism-based CO2 emissions are forecast to increase 25% by 2030. In 2016, tourism transport-related emissions contributed to 5% of all man-made emissions, while transport-related emissions from long-haul international travel were expected to grow 45% by 2030.

The environmental ramifications of tourism don’t end with carbon emissions, either. Unsustainably managed tourism can create waste problems, lead to land loss or soil erosion, increase natural habitat loss, and put pressure on endangered species . More often than not, the resources in these places are already scarce, and sadly, the negative effects can contribute to the destruction of the very environment on which the industry depends.

Industries and destinations that want to be sustainable must do their part to conserve resources, reduce pollution, and conserve biodiversity and important ecosystems. In order to achieve this, proper resource management and management of waste and emissions is important. In Bali, for example, tourism consumes 65% of local water resources, while in Zanzibar, tourists use 15 times as much water per night as local residents.

Another factor to environmentally focused sustainable tourism comes in the form of purchasing: Does the tour operator, hotel, or restaurant favor locally sourced suppliers and products? How do they manage their food waste and dispose of goods? Something as simple as offering paper straws instead of plastic ones can make a huge dent in an organization’s harmful pollutant footprint.

Recently, there has been an uptick in companies that promote carbon offsetting . The idea behind carbon offsetting is to compensate for generated greenhouse gas emissions by canceling out emissions somewhere else. Much like the idea that reducing or reusing should be considered first before recycling , carbon offsetting shouldn’t be the primary goal. Sustainable tourism industries always work towards reducing emissions first and offset what they can’t.

Properly managed sustainable tourism also has the power to provide alternatives to need-based professions and behaviors like poaching . Often, and especially in underdeveloped countries, residents turn to environmentally harmful practices due to poverty and other social issues. At Periyar Tiger Reserve in India, for example, an unregulated increase in tourists made it more difficult to control poaching in the area. In response, an eco development program aimed at providing employment for locals turned 85 former poachers into reserve gamekeepers. Under supervision of the reserve’s management staff, the group of gamekeepers have developed a series of tourism packages and are now protecting land instead of exploiting it. They’ve found that jobs in responsible wildlife tourism are more rewarding and lucrative than illegal work.

Flying nonstop and spending more time in a single destination can help save CO2, since planes use more fuel the more times they take off.

Local Culture and Residents

One of the most important and overlooked aspects of sustainable tourism is contributing to protecting, preserving, and enhancing local sites and traditions. These include areas of historical, archaeological, or cultural significance, but also "intangible heritage," such as ceremonial dance or traditional art techniques.

In cases where a site is being used as a tourist attraction, it is important that the tourism doesn’t impede access to local residents. For example, some tourist organizations create local programs that offer residents the chance to visit tourism sites with cultural value in their own countries. A program called “Children in the Wilderness” run by Wilderness Safaris educates children in rural Africa about the importance of wildlife conservation and valuable leadership development tools. Vacations booked through travel site Responsible Travel contribute to the company’s “Trip for a Trip” program, which organizes day trips for disadvantaged youth who live near popular tourist destinations but have never had the opportunity to visit.

Sustainable tourism bodies work alongside communities to incorporate various local cultural expressions as part of a traveler’s experiences and ensure that they are appropriately represented. They collaborate with locals and seek their input on culturally appropriate interpretation of sites, and train guides to give visitors a valuable (and correct) impression of the site. The key is to inspire travelers to want to protect the area because they understand its significance.

Bhutan, a small landlocked country in South Asia, has enforced a system of all-inclusive tax for international visitors since 1997 ($200 per day in the off season and $250 per day in the high season). This way, the government is able to restrict the tourism market to local entrepreneurs exclusively and restrict tourism to specific regions, ensuring that the country’s most precious natural resources won’t be exploited.

Incorporating volunteer work into your vacation is an amazing way to learn more about the local culture and help contribute to your host community at the same time. You can also book a trip that is focused primarily on volunteer work through a locally run charity or non profit (just be sure that the job isn’t taking employment opportunities away from residents).

It's not difficult to make a business case for sustainable tourism, especially if one looks at a destination as a product. Think of protecting a destination, cultural landmark, or ecosystem as an investment. By keeping the environment healthy and the locals happy, sustainable tourism will maximize the efficiency of business resources. This is especially true in places where locals are more likely to voice their concerns if they feel like the industry is treating visitors better than residents.

Not only does reducing reliance on natural resources help save money in the long run, studies have shown that modern travelers are likely to participate in environmentally friendly tourism. In 2019, Booking.com found that 73% of travelers preferred an eco-sustainable hotel over a traditional one and 72% of travelers believed that people need to make sustainable travel choices for the sake of future generations.

Always be mindful of where your souvenirs are coming from and whether or not the money is going directly towards the local economy. For example, opt for handcrafted souvenirs made by local artisans.

Growth in the travel and tourism sectors alone has outpaced the overall global economy growth for nine years in a row. Prior to the pandemic, travel and tourism accounted for an $9.6 trillion contribution to the global GDP and 333 million jobs (or one in four new jobs around the world).

Sustainable travel dollars help support employees, who in turn pay taxes that contribute to their local economy. If those employees are not paid a fair wage or aren’t treated fairly, the traveler is unknowingly supporting damaging or unsustainable practices that do nothing to contribute to the future of the community. Similarly, if a hotel doesn’t take into account its ecological footprint, it may be building infrastructure on animal nesting grounds or contributing to excessive pollution. The same goes for attractions, since sustainably managed spots (like nature preserves) often put profits towards conservation and research.

Costa Rica was able to turn a severe deforestation crisis in the 1980s into a diversified tourism-based economy by designating 25.56% of land protected as either a national park, wildlife refuge, or reserve.

While traveling, think of how you would want your home country or home town to be treated by visitors.

Are You a Sustainable Traveler?

Sustainable travelers understand that their actions create an ecological and social footprint on the places they visit. Be mindful of the destinations , accommodations, and activities you choose, and choose destinations that are closer to home or extend your length of stay to save resources. Consider switching to more environmentally friendly modes of transportation such as bicycles, trains, or walking while on vacation. Look into supporting locally run tour operations or local family-owned businesses rather than large international chains. Don’t engage in activities that harm wildlife, such as elephant riding or tiger petting , and opt instead for a wildlife sanctuary (or better yet, attend a beach clean up or plan an hour or two of some volunteer work that interests you). Leave natural areas as you found them by taking out what you carry in, not littering, and respecting the local residents and their traditions.

Most of us travel to experience the world. New cultures, new traditions, new sights and smells and tastes are what makes traveling so rewarding. It is our responsibility as travelers to ensure that these destinations are protected not only for the sake of the communities who rely upon them, but for a future generation of travelers.

Sustainable tourism has many different layers, most of which oppose the more traditional forms of mass tourism that are more likely to lead to environmental damage, loss of culture, pollution, negative economic impacts, and overtourism.

Ecotourism highlights responsible travel to natural areas that focus on environmental conservation. A sustainable tourism body supports and contributes to biodiversity conservation by managing its own property responsibly and respecting or enhancing nearby natural protected areas (or areas of high biological value). Most of the time, this looks like a financial compensation to conservation management, but it can also include making sure that tours, attractions, and infrastructure don’t disturb natural ecosystems.

On the same page, wildlife interactions with free roaming wildlife should be non-invasive and managed responsibly to avoid negative impacts to the animals. As a traveler, prioritize visits to accredited rescue and rehabilitation centers that focus on treating, rehoming, or releasing animals back into the wild, such as the Jaguar Rescue Center in Costa Rica.

Soft Tourism

Soft tourism may highlight local experiences, local languages, or encourage longer time spent in individual areas. This is opposed to hard tourism featuring short duration of visits, travel without respecting culture, taking lots of selfies , and generally feeling a sense of superiority as a tourist.

Many World Heritage Sites, for example, pay special attention to protection, preservation, and sustainability by promoting soft tourism. Peru’s famed Machu Picchu was previously known as one of the world’s worst victims of overtourism , or a place of interest that has experienced negative effects (such as traffic or litter) from excessive numbers of tourists. The attraction has taken steps to control damages in recent years, requiring hikers to hire local guides on the Inca Trail, specifying dates and time on visitor tickets to negate overcrowding, and banning all single use plastics from the site.

Traveling during a destination’s shoulder season , the period between the peak and low seasons, typically combines good weather and low prices without the large crowds. This allows better opportunities to immerse yourself in a new place without contributing to overtourism, but also provides the local economy with income during a normally slow season.

Rural Tourism

Rural tourism applies to tourism that takes place in non-urbanized areas such as national parks, forests, nature reserves, and mountain areas. This can mean anything from camping and glamping to hiking and WOOFing. Rural tourism is a great way to practice sustainable tourism, since it usually requires less use of natural resources.

Community Tourism

Community-based tourism involves tourism where local residents invite travelers to visit their own communities. It sometimes includes overnight stays and often takes place in rural or underdeveloped countries. This type of tourism fosters connection and enables tourists to gain an in-depth knowledge of local habitats, wildlife, and traditional cultures — all while providing direct economic benefits to the host communities. Ecuador is a world leader in community tourism, offering unique accommodation options like the Sani Lodge run by the local Kichwa indigenous community, which offers responsible cultural experiences in the Ecuadorian Amazon rainforest.

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Sustainable tourism

Related sdgs, promote sustained, inclusive and sustainable ....

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Publications.

Tourism is one of the world's fastest growing industries and an important source of foreign exchange and employment, while being closely linked to the social, economic, and environmental well-being of many countries, especially developing countries. Maritime or ocean-related tourism, as well as coastal tourism, are for example vital sectors of the economy in small island developing States (SIDS) and coastal least developed countries (LDCs) (see also: The Potential of the Blue Economy report as well as the Community of Ocean Action on sustainable blue economy).

The World Tourism Organization defines sustainable tourism as “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities".

Based on General assembly resolution 70/193, 2017 was declared as the  International Year of Sustainable Tourism for Development.

In the 2030 Agenda for Sustainable Development SDG target 8.9, aims to “by 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products”. The importance of sustainable tourism is also highlighted in SDG target 12.b. which aims to “develop and implement tools to monitor sustainable development impacts for sustainable tourism that creates jobs and promotes local culture and products”.

Tourism is also identified as one of the tools to “by 2030, increase the economic benefits to Small Island developing States and least developed countries” as comprised in SDG target 14.7.

In the Rio+20 outcome document The Future We want, sustainable tourism is defined by paragraph 130 as a significant contributor “to the three dimensions of sustainable development” thanks to its close linkages to other sectors and its ability to create decent jobs and generate trade opportunities. Therefore, Member States recognize “the need to support sustainable tourism activities and relevant capacity-building that promote environmental awareness, conserve and protect the environment, respect wildlife, flora, biodiversity, ecosystems and cultural diversity, and improve the welfare and livelihoods of local communities by supporting their local economies and the human and natural environment as a whole. ” In paragraph 130, Member States also “call for enhanced support for sustainable tourism activities and relevant capacity-building in developing countries in order to contribute to the achievement of sustainable development”.

In paragraph 131, Member States “encourage the promotion of investment in sustainable tourism, including eco-tourism and cultural tourism, which may include creating small- and medium-sized enterprises and facilitating access to finance, including through microcredit initiatives for the poor, indigenous peoples and local communities in areas with high eco-tourism potential”. In this regard, Member States also “underline the importance of establishing, where necessary, appropriate guidelines and regulations in accordance with national priorities and legislation for promoting and supporting sustainable tourism”.

In 2002, the World Summit on Sustainable Development in Johannesburg called for the promotion of sustainable tourism development, including non-consumptive and eco-tourism, in Chapter IV, paragraph 43 of the Johannesburg Plan of Implementation.

At the Johannesburg Summit, the launch of the “Sustainable Tourism – Eliminating Poverty (ST-EP) initiative was announced. The initiative was inaugurated by the World Tourism Organization, in collaboration with UNCTAD, in order to develop sustainable tourism as a force for poverty alleviation.

The UN Commission on Sustainable Development (CSD) last reviewed the issue of sustainable tourism in 2001, when it was acting as the Preparatory Committee for the Johannesburg Summit.

The importance of sustainable tourism was also mentioned in Agenda 21.

For more information and documents on this topic,  please visit this link

UNWTO Annual Report 2015

2015 was a landmark year for the global community. In September, the 70th Session of the United Nations General Assembly adopted the Sustainable Development Goals (SDGs), a universal agenda for planet and people. Among the 17 SDGs and 169 associated targets, tourism is explicitly featured in Goa...

UNWTO Annual Report 2016

In December 2015, the United Nations General Assembly declared 2017 as the International Year of Sustainable Tourism for Development. This is a unique opportunity to devote a year to activities that promote the transformational power of tourism to help us reach a better future. This important cele...

Emerging Issues for Small Island Developing States

The 2012 UNEP Foresight Process on Emerging Global Environmental Issues primarily identified emerging environmental issues and possible solutions on a global scale and perspective. In 2013, UNEP carried out a similar exercise to identify priority emerging environmental issues that are of concern to ...

Transforming our World: The 2030 Agenda for Sustainable Development

This Agenda is a plan of action for people, planet and prosperity. It also seeks to strengthen universal peace in larger freedom, We recognize that eradicating poverty in all its forms and dimensions, including extreme poverty, is the greatest global challenge and an indispensable requirement for su...

Status and Trends of Caribbean Coral Reefs: 1970-2012

Previous Caribbean assessments lumped data together into a single database regardless of geographic location, reef environment, depth, oceanographic conditions, etc. Data from shallow lagoons and back reef environments were combined with data from deep fore-reef environments and atolls. Geographic c...

15 Years of the UNWTO World Tourism Network on Child Protection: A Compilation of Good Practices

Although it is widely recognized that tourism is not the cause of child exploitation, it can aggravate the problem when parts of its infrastructure, such as transport networks and accommodation facilities, are exploited by child abusers for nefarious ends. Additionally, many other factors that contr...

Towards Measuring the Economic Value of Wildlife Watching Tourism in Africa

Set against the backdrop of the ongoing poaching crisis driven by a dramatic increase in the illicit trade in wildlife products, this briefing paper intends to support the ongoing efforts of African governments and the broader international community in the fight against poaching. Specifically, this...

Natural Resources Forum: Special Issue Tourism

The journal considers papers on all topics relevant to sustainable development. In addition, it dedicates series, issues and special sections to specific themes that are relevant to the current discussions of the United Nations Commission on Sustainable Development (CSD)....

Thailand: Supporting Sustainable Development in Thailand: A Geographic Clusters Approach

Market forces and government policies, including the Tenth National Development Plan (2007-2012), are moving Thailand toward a more geographically specialized economy. There is a growing consensus that Thailand’s comparative and competitive advantages lie in amenity services that have high reliance...

Road Map on Building a Green Economy for Sustainable Development in Carriacou and Petite Martinique, Grenada

This publication is the product of an international study led by the Division for Sustainable Development (DSD) of the United Nations Department of Economic and Social Affairs (UNDESA) in cooperation with the Ministry of Carriacou and Petite Martinique Affairs and the Ministry of Environment, Foreig...

Natural Resources Forum, a United Nations Sustainable Development Journal (NRF)

  Natural Resources Forum, a United Nations Sustainable Development Journal, seeks to address gaps in current knowledge and stimulate relevant policy discussions, leading to the implementation of the sustainable development agenda and the achievement of the Sustainable...

UN Ocean Conference 2025

Our Ocean, Our Future, Our Responsibility “The ocean is fundamental to life on our planet and to our future. The ocean is an important source of the planet’s biodiversity and plays a vital role in the climate system and water cycle. The ocean provides a range of ecosystem services, supplies us with

UN Ocean Conference 2022

The UN Ocean Conference 2022, co-hosted by the Governments of Kenya and Portugal, came at a critical time as the world was strengthening its efforts to mobilize, create and drive solutions to realize the 17 Sustainable Development Goals by 2030.

58th Session of the Commission for Social Development – CSocD58

22nd general assembly of the united nations world tourism organization, world tourism day 2017 official celebration.

This year’s World Tourism Day, held on 27 September, will be focused on Sustainable Tourism – a Tool for Development. Celebrated in line with the 2017 International Year of Sustainable Tourism for Development, the Day will be dedicated to exploring the contribution of tourism to the Sustainable Deve

World Tourism Day 2016 Official Celebration

Accessible Tourism for all is about the creation of environments that can cater for the needs of all of us, whether we are traveling or staying at home. May that be due to a disability, even temporary, families with small children, or the ageing population, at some point in our lives, sooner or late

4th Global Summit on City Tourism

The World Tourism Organisation (UNWTO) and the Regional Council for Tourism of Marrakesh with support of the Government of Morroco are organizing the 4th Global Summit on City Tourism in Marrakesh, Morroco (9-10 December 2015). International experts in city tourism, representatives of city DMOs, of

2nd Euro-Asian Mountain Resorts Conference

The World Tourism Organisation (UNWTO) and Ulsan Metropolitan City with support of the Government of the Republic of Korea are organizing the 2nd Euro-Asian Mountain Resorts Conference, in Ulsan, Republic of Korea (14 - 16 October 2015). Under the title “Paving the Way for a Bright Future for Mounta

21st General Assembly of the United Nations World Tourism Organization

Unwto regional conference enhancing brand africa - fostering tourism development.

Tourism is one of the Africa’s most promising sectors in terms of development, and represents a major opportunity to foster inclusive development, increase the region’s participation in the global economy and generate revenues for investment in other activities, including environmental preservation.

• January 2017 International Year of Tourism In the context of the universal 2030 Agenda for Sustainable Development and the Sustainable Development Goals (SDGs), the International Year aims to support a change in policies, business practices and consumer behavior towards a more sustainable tourism sector that can contribute to the SDGs.
• January 2015 Targets 8.9, 12 b,14.7 The 2030 Agenda for Sustainable Development commits Member States, through Sustainable Development Goal Target 8.9 to “devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products”. The importance of sustainable tourism, as a driver for jobs creation and the promotion of local culture and products, is also highlighted in Sustainable Development Goal target 12.b. Tourism is also identified as one of the tools to “increase [by 2030] the economic benefits to Small Island developing States and least developed countries”, through Sustainable Development Goals Target 14.7.
• January 2012 Future We Want (Para 130-131) Sustainable tourism is defined as a significant contributor “to the three dimensions of sustainable development” thanks to its close linkages to other sectors and its ability to create decent jobs and generate trade opportunities. Therefore, Member States recognize “the need to support sustainable tourism activities and relevant capacity-building that promote environmental awareness, conserve and protect the environment, respect wildlife, flora, biodiversity, ecosystems and cultural diversity, and improve the welfare and livelihoods of local communities” as well as to “encourage the promotion of investment in sustainable tourism, including eco-tourism and cultural tourism, which may include creating small and medium sized enterprises and facilitating access to finance, including through microcredit initiatives for the poor, indigenous peoples and local communities in areas with high eco-tourism potential”.
• January 2009 Roadmap for Recovery UNWTO announced in March 2009 the elaboration of a Roadmap for Recovery to be finalized by UNWTO’s General Assembly, based on seven action points. The Roadmap includes a set of 15 recommendations based on three interlocking action areas: resilience, stimulus, green economy aimed at supporting the tourism sector and the global economy.
• January 2008 Global Sustainable Tourism Criteria The Global Sustainable Tourism Criteria represent the minimum requirements any tourism business should observe in order to ensure preservation and respect of the natural and cultural resources and make sure at the same time that tourism potential as tool for poverty alleviation is enforced. The Criteria are 41 and distributed into four different categories: 1) sustainability management, 2) social and economic 3) cultural 4) environmental.
• January 2003 1st Int. Conf. on Climate Change and Tourism The conference was organized in order to gather tourism authorities, organizations, businesses and scientists to discuss on the impact that climate change can have on the tourist sector. The event took place from 9 till 11 April 2003 in Djerba, Tunisia.
• January 2003 WTO becomes a UN specialized body By Resolution 453 (XV), the Assembly agreed on the transformation of the WTO into a United Nations specialized body. Such transformation was later ratified by the United Nations General Assembly with the adoption of Resolution A/RES/58/232.
• January 2002 World Ecotourism Summit Held in May 2002, in Quebec City, Canada, the Summit represented the most important event in the framework of the International Year of Ecosystem. The Summit identified as main themes: ecotourism policy and planning, regulation of ecotourism, product development, marketing and promotion of ecotourism and monitoring costs and benefits of ecotourism.
• January 1985 Tourism Bill of Rights and Tourist Code At the World Tourism Organization Sixth Assembly held in Sofia in 1985, the Tourism Bill of Rights and Tourist Code were adopted, setting out the rights and duties of tourists and host populations and formulating policies and action for implementation by states and the tourist industry.
• January 1982 Acapulco Document Adopted in 1982, the Acapulco Document acknowledges the new dimension and role of tourism as a positive instrument towards the improvement of the quality of life for all peoples, as well as a significant force for peace and international understanding. The Acapulco Document also urges Member States to elaborate their policies, plans and programmes on tourism, in accordance with their national priorities and within the framework of the programme of work of the World Tourism Organization.

Sustainable Tourism vs. Ecotourism: What's the Difference?

If you're starting to research more ways to become a more responsible traveler, you're bound to run across terms like "sustainable tourism,” "ecotourism," and "voluntourism,” sometimes even used interchangeably. But what do they all mean? In reality, ecotourism refers to the sector of low-impact tourism that includes natural areas, whereas sustainable tourism is a broader term describing sustainable practices within and performed by the tourism industry.

The environmental damages that can stem from irresponsible tourism have continued to come to light through complications from overtourism (when a destination or attraction suffers from overcrowding or an excess of tourists it isn’t designed to handle) and land degradation (when increased construction of tourism infrastructure negatively affects land resources and biodiversity). These terms are more than just travel industry buzzwords; sustainable travel is—hopefully—here to stay.

What Is Sustainable Tourism?

Sustainable tourism encompasses all forms of tourism that consider the long-term economic, social, and environmental impacts of tourism while addressing the needs of visitors, the environment, host communities, and the tourism industry itself. According to the Global Sustainable Tourism Council (GSTC)—an organization that sets global standards for sustainable travel and tourism—sustainable tourism doesn’t refer to a specific type of tourism but is rather an aspiration for the impacts of all forms of tourism.

Specifically, "sustainable tourism takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment, and host communities." This includes conservation efforts, preserving cultural heritage and traditional values, and providing equitably distributed socio-economic benefits.

Destinations and industries may practice sustainable tourism by prioritizing the natural environment when developing activities and infrastructure, respecting the cultural practices of host communities, and ensuring long-term economic operations to support the destination, to name a few.

Adopting a few sustainable practices into your travel routine isn’t just a win for the people, environments, and wildlife of your destination, it can often create more educational, meaningful, and authentic tourism experiences at the same time. Individual travelers can do things like buy locally made souvenirs, opt for public transportation instead of rental cars, buy an admission ticket to a protected conservation area (like a national park), or go low-impact camping to show their support for sustainable tourism.

What Is Ecotourism?

Sustainable tourism as a whole considers the economic, social, and environmental impacts of the travel industry, ecotourism tends to lean deeper into the environmental. The most cited definition of ecological tourism (or “ecotourism”) comes straight from the International Ecotourism Society (TIES), a nonprofit organization that’s been dedicated to promoting ecotourism since 1990. TIES defines ecotourism as “responsible travel to natural areas that conserves the environment, sustains the well-being of the local people, and involves interpretation and education.”

According to the United Nations World Tourism Organization (UNWTO), ecotourism refers to nature-based forms of tourism where the observation and appreciation of nature and traditional culture in natural areas is the main motivation behind traveling. Specifically, ecotourism has the following characteristics:

• Contains educational and interpretation features.
• Generally speaking, tours are organized by specialized, small-group tour operators.
• Destination partners are usually small, locally-owned businesses.
• Minimizes negative impacts on the natural and cultural environment.
• Supports the maintenance of areas used as ecotourism attractions.

This maintenance support is provided by the generation of income for communities, local organizations, and conservation management authorities as well as the availability of alternative employment opportunities and increased awareness of natural and culturally significant areas.

While ecotourism is just one of several different subsets of sustainable tourism, it tends to be the most widely recognized. Since it focuses primarily on experiencing and learning about nature, ecotourism should be managed in such a way that helps contribute to the conservation and preservation of those very areas. It goes farther than wildlife, and focuses on both environmental and cultural understanding of the natural places visited. For this reason, there are some communities and even entire habitats that completely rely on ecotourism as a means for survival.

For example, Palau in the South Pacific requires all visitors to sign an eco pledge before entering the country saying that they will act in a way that is both ecologically and culturally responsible for the sake of future generations of Palauans. Tourists can also look out for Palau Pledge Certified businesses to support companies that have made a commitment to sustainability. In Africa, many governments have safeguarded national parks and natural reserves that generate revenue for the local communities while keeping some of the world’s most iconic wildlife and ecosystems protected from extinction. In turn, nature-based tourism creates countless jobs and contributes funds to help manage these protected areas.

Other Types of Sustainable Tourism

Although ecotourism is a popular niche segment of sustainable tourism in natural areas, it's not the only one. Other forms of sustainable tourism highlight different priorities such as volunteer work, small businesses, and unique local experiences.

Voluntourism

Voluntourism involves tourists who travel for the specific purpose of volunteering, such as teaching English in a foreign country, working with a wildlife rescue center, or offering medical services to underdeveloped areas. Voluntourists can travel internationally or domestically, typically for a charity or non profit, participating in voluntourism programs that positively impact local communities and benefits destinations long-term.

Soft Tourism

Soft tourism (as opposed to hard tourism) is characterized by small-scale, locally owned and operated businesses that employ local community members, respect the local way of life and local traditions, and allow tourists to experience the truly unique aspects of a destination.

Hard tourism conversely focuses on large-scale mass tourism development, which often leads to negative impacts on the environment or keeps money out of the local economies. Soft tourism typically values experiences over checking off the most popular tourist attractions, taking a class over traveling without gaining any in-depth knowledge about the destination, and spending more time in one spot over hitting a new city every couple of days.

Community Tourism

Community-based tourism puts a region's tourism industry into the hands of its local residents, and it is often sponsored by its governments or non profits with expertise in tourism development. Community members will manage homestays where tourists can get an authentic experience of local culture, become tour guides, or provide other tourism services themselves rather than sourcing out to multinational or commercialized companies. This type of tourism is important because economic benefits usually go straight towards local families and stay within the community.

Global Sustainable Tourism Council. " GSTC Sustainable Tourism Glossary: Definitions of Important Terms ." 2021.

The International Ecotourism Society. " What Is Ecotourism ." 2019.

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Sustainable development

"Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities"

Sustainable tourism development guidelines and management practices are applicable to all forms of tourism in all types of destinations, including mass tourism and the various niche tourism segments. Sustainability principles refer to the environmental, economic, and socio-cultural aspects of tourism development, and a suitable balance must be established between these three dimensions to guarantee its long-term sustainability.

Thus, sustainable tourism should:

• Make optimal use of environmental resources that constitute a key element in tourism development, maintaining essential ecological processes and helping to conserve natural heritage and biodiversity.
• Respect the socio-cultural authenticity of host communities, conserve their built and living cultural heritage and traditional values, and contribute to inter-cultural understanding and tolerance.
• Ensure viable, long-term economic operations, providing socio-economic benefits to all stakeholders that are fairly distributed, including stable employment and income-earning opportunities and social services to host communities, and contributing to poverty alleviation.

Sustainable tourism development requires the informed participation of all relevant stakeholders, as well as strong political leadership to ensure wide participation and consensus building. Achieving sustainable tourism is a continuous process and it requires constant monitoring of impacts, introducing the necessary preventive and/or corrective measures whenever necessary.

Sustainable tourism should also maintain a high level of tourist satisfaction and ensure a meaningful experience to the tourists, raising their awareness about sustainability issues and promoting sustainable tourism practices amongst them.

COMMITTEE ON TOURISM AND SUSTAINABILITY (CTS)  

Biodiversity

UN Tourism strives to promote tourism development that supports, in equal measure, the conservation of biodiversity, the social welfare and the economic security of the host countries and communities.

Climate Action

Tourism is both highly vulnerable to climate change while at the same time contributing to it. Threats for the sector are diverse, including direct and indirect impacts such as more extreme weather events, increasing insurance costs and safety concerns, water shortages,  biodiversity loss and damage to assets and attractions at destinations, among others.

Global Tourism Plastics Initiative

The problem of plastic pollution in tourism is too big for any single organisation to fix on its own. To match the scale of the problem, changes need to take place across the whole tourism value chain.

Hotel Energy Solutions (HES)

Hotel Energy Solutions (HES) is a UN Tourism -initiated project in collaboration with a team of United Nations and EU leading agencies in Tourism and Energy . 

Observatories (INSTO)

The UN Tourism International Network of Sustainable Tourism Observatories (INSTO) is a network of tourism observatories monitoring the economic, environmental and social impact of tourism at the destination level. 

When responsibly planned and managed, tourism has demonstrated its capacity to support job creation, promote inclusive social integration, protect natural and cultural heritage, conserve biodiversity, generate sustainable livelihoods and improve human wellbeing.  As the sector is experiencing tremendous growth, collective efforts to ensure its long-term sustainability are essential.

Resource Efficiency in Tourism

The report aims to inspire stakeholders and encourage them to advance the implementation of the SDGs through sustainable tourism.

Small Islands Developing States (SIDS)

Small Island Developing States face numerous challenges. For a significant number, their remoteness affects their ability to be part of the global supply chain, increases import costs - especially for energy - and limits their competitiveness in the tourist industry. Many are increasingly vulnerable to the impacts of climate change - from devastating storms to the threat of sea level rise.

Travel facilitation

Travel facilitation of tourist travel is closely interlinked with tourism development and can be a tool to foster increased demand and generate economic development, job creation and international understanding.

UNGA Sustainable Tourism Resolutions

The UN Tourism is regularly preparing reports for the General Assembly of the United Nations providing updates on sustainable tourism policies both from UN Tourism member States and States Members of the United Nations, as well as relevant agencies and programmes of the United Nations system.

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Coral reforestation helps restore desolated reefs around Landaa Giraavaru Island on Baa Atoll in the Republic of Maldives.

For travelers, sustainability is the word—but there are many definitions of it

Most people want to support sustainable tourism, even though the concept remains fuzzy.

The word “overtourism” is a relatively new term—but its novelty has not diminished the portent of its meaning: “An excessive number of tourist visits to a popular destination or attraction, resulting in damage to the local environment and historical sites and in poorer quality of life for residents,” according to the Oxford Dictionary .  

As travel recovers from pandemic lows, travelers are once again experiencing the consequences of overtourism at enticing, but crowded, destinations. The UN World Tourism Organization, along with public and private sector partners, marks September 27 as World Tourism Day and uses this platform to discuss tourism’s social, political, economic, and environmental impacts.

This day highlights the importance of sustainable tourism —a framework for engaging travelers and the travel industry at large in supporting goals that include protecting the environment, addressing climate change, minimizing plastic consumption , and expanding economic development in communities affected by tourism.

Getting the facts

A National Geographic survey of 3,500 adults in the U.S. reveals strong support for sustainability. That’s the good news—but the challenge will be helping travelers take meaningful actions. According to the survey—which was conducted in 2019—while 42 percent of U.S. travelers would be willing to prioritize sustainable travel in the future, only 15 percent of these travelers are sufficiently familiar with what sustainable travel actually means.  

( Learn about how to turn overtourism into sustainable global tourism .)

In the National Geographic survey, consumers most familiar with sustainable travel are young: 50 percent are 18 to 34 years old. Among travelers who understand the sustainable travel concept, 56 percent acknowledge travel has an impact on local communities and that it’s important to protect natural sites and cultural places.

The survey has informed National Geographic’s experiential travel and media businesses and sparked conversations for creating solutions around sustainability. Our travel content focuses on environmentally friendly practices, protecting cultural and natural heritage, providing social and economic benefits for local communities, and inspiring travelers to become conservation ambassadors. In short, we see every National Geographic traveler as a curious explorer who seeks to build an ethic of conserving all that makes a destination unique.

Building better practices

National Geographic Expeditions operates hundreds of trips each year, spanning all seven continents and more than 80 destinations. Rooted in the National Geographic Society ’s legacy of exploration, the company supports the Society's mission to inspire people to care about the planet by providing meaningful opportunities to explore it. Proceeds from all travel programs support the Society’s efforts to increase global understanding through exploration, education and scientific research.

National Geographic Expeditions offers a range of group travel experiences, including land expeditions, cruises, and active adventures, many of which take place around eco-lodges that are rigorously vetted for their sustainability practices.  

These independent lodges incorporate innovative sustainability practices into their everyday operations, including supporting natural and cultural heritage, sourcing products regionally, and giving back to the local community.

For example, South Africa’s Grootbos Lodge launched a foundation to support the Masakhane Community Farm and Training Centre. Through this program, the lodge has given plots of land to local people who have completed the training, increasing their income and access to local, healthy foods; so far the program has benefitted more than 138 community members.

As a media brand, National Geographic encourages travelers to seek out and support properties that embrace a mission to help protect people and the environment. Not only do these accommodations make direct and meaningful impacts in their own communities, but staying at one helps educate travelers in effective ways to preserve and protect the places they visit.

Supporting sustainability

The travel industry is crucially dependent on the health of local communities, environments, and cultures. As many experts note, we need to invest in the resiliency of places affected by overtourism and climate change to achieve sustainable tourism.

( Should some of the world’s endangered places be off-limits to tourists ?)

National Geographic’s coverage stresses the importance of reducing our carbon footprint and encourages travelers to step off the beaten path and linger longer, respect cultural differences and invest in communities, reconnect with nature and support organizations that are protecting the planet. Here are 12 ways to travel sustainably , reported by our staff editors.

Storytelling can help by highlighting problems brought on by tourism and surfacing practices and technologies to mitigate negative impacts. A key goal of our storytelling mission at National Geographic Travel is to dig deeper into the topic of sustainable tourism and provide resources, practical tips, and destination advice for travelers who seek to explore the world in all its beauty—while leaving behind a lighter footprint.

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Sustainable Tourism

Sustainable tourism is the form of tourism that meets the needs of tourists, the tourism industry, and host communities today without compromising the ability of future generations to meet their own needs.

According to The World Tourism Organization (WTO), sustainable tourism should:

1) Make optimal use of environmental resources that constitute a key element in tourism development, maintaining essential ecological processes and helping to conserve natural heritage and biodiversity.

2) Respect the socio-cultural authenticity of host communities, conserve their built and living cultural heritage and traditional values, and contribute to inter-cultural understanding and tolerance.

3) Ensure viable, long-term economic operations, providing socio-economic benefits to all stakeholders that are fairly distributed including stable employment and income-earning opportunities and social services to host communities, and contributing to poverty alleviation.

Definition of Sustainable Tourism

The World Tourism Organization defines sustainable tourism in the following manner:

“Sustainable tourism development meets the needs of present tourists and host regions while protecting and enhancing opportunities for the future. It is envisaged as leading to management of all resources in such a way that economic, social and aesthetic needs can be fulfilled while maintaining cultural integrity, essential ecological processes, biological diversity, and life support systems.”

While tourism is welcomed almost universally for the benefits and opportunities it creates, there is a growing recognition of the need to see tourism in its environmental context, to acknowledge that tourism and the environment are interdependent, and to work to reinforce the positive relationship between tourism , the environment and poverty reduction.

Sustainable tourism means tourism which is economically viable but does not destroy the resources on which the future of tourism will depend, notably the physical environment and the social fabric of the host community.

According to Richards , “Sustainable tourism is tourism which develops as quickly as possible, taking account of current accommodation capacity, the local population, and the environment. The development of tourism and new investment in the tourism sector should not detract from tourism itself. New tourism facilities should be integrated with the environment.”

Butler defines environmentally sustainable tourism as , “tourism which is developed and maintained in an area (community, environment) in such a manner and at such a scale that it remains viable over an infinite period and does not degrade or alter the environment (human and physical) in which it exists to such a degree that it prohibits the successful development and well being of other activities and processes.”

Sustainable Tourism Development

The World Commission on Environment and Development (The Brundtland Commission) brought the term ‘sustainable tourism development’ into common use in its seminal report (1987) called ‘Our Common Future.’

“Sustainable Development is the development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”

The definition has within it two concepts:

• The concept of ‘needs’, especially the needs of the poor.
• Ability to meet the present and future needs.

Basically, when we talk about sustainable development, the easiest definition is what we, the present generation, have inherited a certain amount of ecology and environment surrounding in terms of land, water, and air; when we leave it to the next generation, we should leave it at least in the same condition, of not in a better condition than what we inherited. This is the sum and substance if sustainable development, putting it in elementary terms.”

Need for Sustainable Tourism Development

Until the beginning of last decade tourism was seen as a profitable sector of business with no obvious constraints to growth, few barriers to entry to the market, an almost, universal welcome from governments and, for the most part, entailing few effective regulatory requirements to take the environment into account.

Commercial organizations, large and small, act on the Dawkin’s principle of self-interest. They do not make significant changes to the way they do business, which could be because of exhortations or out of good intentions, except in response to the pressure of external factors that cannot be avoided or to seize a competitive advantage.

International tourism has brought in a phase in which the opportunities of making quick profits from exploiting what was regarded as freely available natural resources dazzled the eyes of government and businessmen, as well as many local residents.

As there are many economic, social, ecological and political limits to tourism development, sustainable strategies are necessary to eradicate these problems.

Principles of Sustainable Tourism

Tourism Concern, 1991 in association with the Worldwide Fund for Nature(WWF) gives 1 0 principles for sustainable tourism . These are following as:

1)  Using resources sustainably. The conservation and sustainable use of resources- natural, social and cultural – is crucial and makes long-term business sense.

2) Reducing over-consumption and waste. Reduction of over-consumption and waste avoids the costs of restoring long-term environmental damage and contributes to the quality of tourism.

3) Maintaining biodiversity. Maintaining and promoting natural, social and cultural diversity is essential for long-term sustainable tourism and creates a resilient base for the industry.

4) Integrating tourism into planning. Tourism development which is integrated into a national and local strategic planning framework and which undertake environmental impact assessments increases the long-term viability of tourism.

5) Supporting local economies. Tourism that supports a wide range of local economic activities and which takes environmental costs and values into account, both protects these economies and avoids environmental damage.

6) Involving local communities. The full involvement of local communities in the tourism sector not only benefits them and the environment in general but also improves the quality of the tourism experience.

7) Consulting stakeholders and the public. Consulting between the tourism industry and local communities, organizations and institutions are essential if they are to work alongside each other and resolve potential conflicts of interest.

8) Training staff. Staff training which integrates sustainable tourism into work practices, along with recruitment of personnel at all levels, improves the quality of the tourism product.

9) Marketing tourism responsibly. Marketing that provides tourists with the full and responsible information increases respect for the natural, social and cultural environments of destination areas and enhances customer satisfaction.

10) Undertaking research. Ongoing research and monitoring by the industry using effective data collection and analysis are essential to help solve problems and to bring benefits to destinations, the industry, and consumers.

Three Dimensions of Sustainable Tourism

Tourism has environmental, economic and social impacts. Sustainable tourism is about maximizing the impacts which are positive and minimizing the negative ones.

• Environmental

Environmental Dimension

To many people, sustainability is about the environment, primarily the natural, physical environment, and its protection. However, there is far more to the environment than just the natural landscape.

Let us now move on to look at the five aspects of the environment:

The Natural Resources

Tourism makes use of a range of natural resources, and in many cases, the core attraction of a destination’s product may be natural resources such as clean air, land, mineral waters, and the water in lakes and seas.

The Natural Environment

There are few natural landscape or wilderness areas left in the world. Almost all natural landscapes have been affected to some extent by the actions of man through the centuries. Tourism is only one industry or activity which changes landscapes.

The natural landscape represents the core of the tourism product in many areas including natural forests, mountains, and regions which attract tourists because of their rivers and lakes.

The Farmed Environment

The farmed environment can cover a diverse range of agricultural systems including agriculture landscapes, man-made forests, and fish farms.

Wildlife has a number of dimensions such as land-based mammals and reptiles, flora, birds, insects, fish, and marine mammals. Tourism can clearly be very harmful to wildlife through the destruction of habitats, affecting feeding habits, disrupting breeding patterns, fires in woodlands and people picking rare plants.

The Build Environment

We also need to recognize that, in term of tourism, there are several dimensions to the built environment such as individual buildings and structures, villages and townscapes, transport infrastructure, dams, and reservoirs.

Economic Dimension

In the debate over sustainable tourism, the economic dimension is often given relatively scant attention compared to the environmental issues. Tourism is an economic phenomenon because:

• It is a major industry and foreign currency earner.
• It is the basis of the growth of many transnational corporations.
• It accounts for a significant proportion of the annual disposable income.

Economic Benefits of Tourism

Tourism contributes to the economy of a country in various ways. Economic benefits of tourism are following as:

• Job creation
• Injection of income into the local economy through the multiplier effect.
• Helping keep the local business viable.
• Infrastructure development.
• Attracts the foreign direct investments.

Economic Costs of Tourism

There are many economic benefits of tourism as well as costs. Economic costs of the tourism are following as:

• Many jobs are low paid and seasonal.
• Opportunity costs.
• Congestion.
• The need to invest in expensive infrastructure which may only be required for part of the year.
• Over-dependence on tourism makes the host economy vulnerable.

Social Dimension

The social dimension of tourism has been given less attention in the sustainable tourism debates, than the environmental impacts of tourism. This is because the socio-cultural impacts of tourism usually occur slowly over time in an unspectacular fashion. They are also largely invisible and intangible.

The social impact of tourism is usually permanent with little or no opportunity to reverse the changes once it has taken place. When the social impact of sustainable tourism has been considered the focus has normally been upon the host community .

There are a number of factors that determine whether or not the balance of socio-cultural impacts will be positive or negative in a particular location including:

• The strength and coherence of the local society and culture.
• The nature of tourism in the resort.
• The level of economic and social development of the host population in relation to the tourists.
• The measures were taken by the public sector in the destination to manage tourism in ways which minimize the socio-cultural costs of tourism.

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Article contents

The role of tourism in sustainable development.

• Robert B. Richardson Robert B. Richardson Community Sustainability, Michigan State University
• https://doi.org/10.1093/acrefore/9780199389414.013.387
• Published online: 25 March 2021

Sustainable development is the foundational principle for enhancing human and economic development while maintaining the functional integrity of ecological and social systems that support regional economies. Tourism has played a critical role in sustainable development in many countries and regions around the world. In developing countries, tourism development has been used as an important strategy for increasing economic growth, alleviating poverty, creating jobs, and improving food security. Many developing countries are in regions that are characterized by high levels of biological diversity, natural resources, and cultural heritage sites that attract international tourists whose local purchases generate income and support employment and economic development. Tourism has been associated with the principles of sustainable development because of its potential to support environmental protection and livelihoods. However, the relationship between tourism and the environment is multifaceted, as some types of tourism have been associated with negative environmental impacts, many of which are borne by host communities.

The concept of sustainable tourism development emerged in contrast to mass tourism, which involves the participation of large numbers of people, often in structured or packaged tours. Mass tourism has been associated with economic leakage and dependence, along with negative environmental and social impacts. Sustainable tourism development has been promoted in various ways as a framing concept in contrast to these economic, environmental, and social impacts. Some literature has acknowledged a vagueness of the concept of sustainable tourism, which has been used to advocate for fundamentally different strategies for tourism development that may exacerbate existing conflicts between conservation and development paradigms. Tourism has played an important role in sustainable development in some countries through the development of alternative tourism models, including ecotourism, community-based tourism, pro-poor tourism, slow tourism, green tourism, and heritage tourism, among others that aim to enhance livelihoods, increase local economic growth, and provide for environmental protection. Although these models have been given significant attention among researchers, the extent of their implementation in tourism planning initiatives has been limited, superficial, or incomplete in many contexts.

The sustainability of tourism as a global system is disputed among scholars. Tourism is dependent on travel, and nearly all forms of transportation require the use of non-renewable resources such as fossil fuels for energy. The burning of fossil fuels for transportation generates emissions of greenhouse gases that contribute to global climate change, which is fundamentally unsustainable. Tourism is also vulnerable to both localized and global shocks. Studies of the vulnerability of tourism to localized shocks include the impacts of natural disasters, disease outbreaks, and civil unrest. Studies of the vulnerability of tourism to global shocks include the impacts of climate change, economic crisis, global public health pandemics, oil price shocks, and acts of terrorism. It is clear that tourism has contributed significantly to economic development globally, but its role in sustainable development is uncertain, debatable, and potentially contradictory.

• conservation
• economic development
• environmental impacts
• sustainable development
• sustainable tourism
• tourism development

Introduction

Sustainable development is the guiding principle for advancing human and economic development while maintaining the integrity of ecosystems and social systems on which the economy depends. It is also the foundation of the leading global framework for international cooperation—the 2030 Agenda for Sustainable Development and the Sustainable Development Goals (SDGs) (United Nations, 2015 ). The concept of sustainable development is often associated with the publication of Our Common Future (World Commission on Environment and Development [WCED], 1987 , p. 29), which defined it as “paths of human progress that meet the needs and aspirations of the present generation without compromising the ability of future generations to meet their needs.” Concerns about the environmental implications of economic development in lower income countries had been central to debates about development studies since the 1970s (Adams, 2009 ). The principles of sustainable development have come to dominate the development discourse, and the concept has become the primary development paradigm since the 1990s.

Tourism has played an increasingly important role in sustainable development since the 1990s, both globally and in particular countries and regions. For decades, tourism has been promoted as a low-impact, non-extractive option for economic development, particularly for developing countries (Gössling, 2000 ). Many developing countries have managed to increase their participation in the global economy through development of international tourism. Tourism development is increasingly viewed as an important tool in increasing economic growth, alleviating poverty, and improving food security. Tourism enables communities that are poor in material wealth, but rich in history and cultural heritage, to leverage their unique assets for economic development (Honey & Gilpin, 2009 ). More importantly, tourism offers an alternative to large-scale development projects, such as construction of dams, and to extractive industries such as mining and forestry, all of which contribute to emissions of pollutants and threaten biodiversity and the cultural values of Indigenous Peoples.

Environmental quality in destination areas is inextricably linked with tourism, as visiting natural areas and sightseeing are often the primary purpose of many leisure travels. Some forms of tourism, such as ecotourism, can contribute to the conservation of biodiversity and the protection of ecosystem functions in destination areas (Fennell, 2020 ; Gössling, 1999 ). Butler ( 1991 ) suggests that there is a kind of mutual dependence between tourism and the environment that should generate mutual benefits. Many developing countries are in regions that are characterized by high levels of species diversity, natural resources, and protected areas. Such ideas imply that tourism may be well aligned with the tenets of sustainable development.

However, the relationship between tourism and the environment is complex, as some forms of tourism have been associated with negative environmental impacts, including greenhouse gas emissions, freshwater use, land use, and food consumption (Butler, 1991 ; Gössling & Peeters, 2015 ; Hunter & Green, 1995 ; Vitousek et al., 1997 ). Assessments of the sustainability of tourism have highlighted several themes, including (a) parks, biodiversity, and conservation; (b) pollution and climate change; (c) prosperity, economic growth, and poverty alleviation; (d) peace, security, and safety; and (e) population stabilization and reduction (Buckley, 2012 ). From a global perspective, tourism contributes to (a) changes in land cover and land use; (b) energy use, (c) biotic exchange and extinction of wild species; (d) exchange and dispersion of diseases; and (e) changes in the perception and understanding of the environment (Gössling, 2002 ).

Research on tourism and the environment spans a wide range of social and natural science disciplines, and key contributions have been disseminated across many interdisciplinary fields, including biodiversity conservation, climate science, economics, and environmental science, among others (Buckley, 2011 ; Butler, 1991 ; Gössling, 2002 ; Lenzen et al., 2018 ). Given the global significance of the tourism sector and its environmental impacts, the role of tourism in sustainable development is an important topic of research in environmental science generally and in environmental economics and management specifically. Reviews of tourism research have highlighted future research priorities for sustainable development, including the role of tourism in the designation and expansion of protected areas; improvement in environmental accounting techniques that quantify environmental impacts; and the effects of individual perceptions of responsibility in addressing climate change (Buckley, 2012 ).

Tourism is one of the world’s largest industries, and it has linkages with many of the prime sectors of the global economy (Fennell, 2020 ). As a global economic sector, tourism represents one of the largest generators of wealth, and it is an important agent of economic growth and development (Garau-Vadell et al., 2018 ). Tourism is a critical industry in many local and national economies, and it represents a large and growing share of world trade (Hunter, 1995 ). Global tourism has had an average annual increase of 6.6% over the past half century, with international tourist arrivals rising sharply from 25.2 million in 1950 to more than 950 million in 2010 . In 2019 , the number of international tourists reached 1.5 billion, up 4% from 2018 (Fennell, 2020 ; United Nations World Tourism Organization [UNWTO], 2020 ). European countries are host to more than half of international tourists, but since 1990 , growth in international arrivals has risen faster than the global average, in both the Middle East and the Asia and Pacific region (UNWTO, 2020 ).

The growth in global tourism has been accompanied by an expansion of travel markets and a diversification of tourism destinations. In 1950 , the top five travel destinations were all countries in Europe and the Americas, and these destinations held 71% of the global travel market (Fennell, 2020 ). By 2002 , these countries represented only 35%, which underscores the emergence of newly accessible travel destinations in Africa, Asia, the Middle East, and the Pacific Rim, including numerous developing countries. Over the past 70 years, global tourism has grown significantly as an economic sector, and it has contributed to the economic development of dozens of nations.

Given the growth of international tourism and its emergence as one of the world’s largest export sectors, the question of its impact on economic growth for the host countries has been a topic of great interest in the tourism literature. Two hypotheses have emerged regarding the role of tourism in the economic growth process (Apergis & Payne, 2012 ). First, tourism-led growth hypothesis relies on the assumption that tourism is an engine of growth that generates spillovers and positive externalities through economic linkages that will impact the overall economy. Second, the economic-driven tourism growth hypothesis emphasizes policies oriented toward well-defined and enforceable property rights, stable political institutions, and adequate investment in both physical and human capital to facilitate the development of the tourism sector. Studies have concluded with support for both the tourism-led growth hypothesis (e.g., Durbarry, 2004 ; Katircioglu, 2010 ) and the economic-led growth hypothesis (e.g., Katircioglu, 2009 ; Oh, 2005 ), whereas other studies have found support for a bidirectional causality for tourism and economic growth (e.g., Apergis & Payne, 2012 ; Lee & Chang, 2008 ).

The growth of tourism has been marked by an increase in the competition for tourist expenditures, making it difficult for destinations to maintain their share of the international tourism market (Butler, 1991 ). Tourism development is cyclical and subject to short-term cycles and overconsumption of resources. Butler ( 1980 ) developed a tourist-area cycle of evolution that depicts the number of tourists rising sharply over time through periods of exploration, involvement, and development, before eventual consolidation and stagnation. When tourism growth exceeds the carrying capacity of the area, resource degradation can lead to the decline of tourism unless specific steps are taken to promote rejuvenation (Butler, 1980 , 1991 ).

The potential of tourism development as a tool to contribute to environmental conservation, economic growth, and poverty reduction is derived from several unique characteristics of the tourism system (UNWTO, 2002 ). First, tourism represents an opportunity for economic diversification, particularly in marginal areas with few other export options. Tourists are attracted to remote areas with high values of cultural, wildlife, and landscape assets. The cultural and natural heritage of developing countries is frequently based on such assets, and tourism represents an opportunity for income generation through the preservation of heritage values. Tourism is the only export sector where the consumer travels to the exporting country, which provides opportunities for lower-income households to become exporters through the sale of goods and services to foreign tourists. Tourism is also labor intensive; it provides small-scale employment opportunities, which also helps to promote gender equity. Finally, there are numerous indirect benefits of tourism for people living in poverty, including increased market access for remote areas through the development of roads, infrastructure, and communication networks. Nevertheless, travel is highly income elastic and carbon intensive, which has significant implications for the sustainability of the tourism sector (Lenzen et al., 2018 ).

Concerns about environmental issues appeared in tourism research just as global awareness of the environmental impacts of human activities was expanding. The United Nations Conference on the Human Environment was held in Stockholm in 1972 , the same year as the publication of The Limits to Growth (Meadows et al., 1972 ), which highlighted the concerns about the implications of exponential economic and population growth in a world of finite resources. This was the same year that the famous Blue Marble photograph of Earth was taken by the crew of the Apollo 17 spacecraft (Höhler, 2015 , p. 10), and the image captured the planet cloaked in the darkness of space and became a symbol of Earth’s fragility and vulnerability. As noted by Buckley ( 2012 ), tourism researchers turned their attention to social and environmental issues around the same time (Cohen, 1978 ; Farrell & McLellan, 1987 ; Turner & Ash, 1975 ; Young, 1973 ).

The notion of sustainable development is often associated with the publication of Our Common Future , the report of the World Commission on Environment and Development, also known as the Brundtland Commission (WCED, 1987 ). The report characterized sustainable development in terms of meeting “the needs of the present without compromising the ability of future generations to meet their own needs” (WCED, 1987 , p. 43). Four basic principles are fundamental to the concept of sustainability: (a) the idea of holistic planning and strategy making; (b) the importance of preserving essential ecological processes; (c) the need to protect both human heritage and biodiversity; and (d) the need to develop in such a way that productivity can be sustained over the long term for future generations (Bramwell & Lane, 1993 ). In addition to achieving balance between economic growth and the conservation of natural resources, there should be a balance of fairness and opportunity between the nations of the world.

Although the modern concept of sustainable development emerged with the publication of Our Common Future , sustainable development has its roots in ideas about sustainable forest management that were developed in Europe during the 17th and 18th centuries (Blewitt, 2015 ; Grober, 2007 ). Sustainable forest management is concerned with the stewardship and use of forests in a way that maintains their biodiversity, productivity, and regeneration capacity as well as their potential to fulfill society’s demands for forest products and benefits. Building on these ideas, Daly ( 1990 ) offered two operational principles of sustainable development. First, sustainable development implies that harvest rates should be no greater than rates of regeneration; this concept is known as maximum sustainable yield. Second, waste emission rates should not exceed the natural assimilative capacities of the ecosystems into which the wastes are emitted. Regenerative and assimilative capacities are characterized as natural capital, and a failure to maintain these capacities is not sustainable.

Shortly after the emergence of the concept of sustainable development in academic and policy discourse, tourism researchers began referring to the notion of sustainable tourism (May, 1991 ; Nash & Butler, 1990 ), which soon became the dominant paradigm of tourism development. The concept of sustainable tourism, as with the role of tourism in sustainable development, has been interpreted in different ways, and there is a lack of consensus concerning its meaning, objectives, and indicators (Sharpley, 2000 ). Growing interest in the subject inspired the creation of a new academic journal, Journal of Sustainable Tourism , which was launched in 1993 and has become a leading tourism journal. It is described as “an international journal that publishes research on tourism and sustainable development, including economic, social, cultural and political aspects.”

The notion of sustainable tourism development emerged in contrast to mass tourism, which is characterized by the participation of large numbers of people, often provided as structured or packaged tours. Mass tourism has risen sharply in the last half century. International arrivals alone have increased by an average annual rate of more than 25% since 1950 , and many of those trips involved mass tourism activities (Fennell, 2020 ; UNWTO, 2020 ). Some examples of mass tourism include beach resorts, cruise ship tourism, gaming casinos, golf resorts, group tours, ski resorts, theme parks, and wildlife safari tourism, among others. Little data exist regarding the volume of domestic mass tourism, but nevertheless mass tourism activities dominate the global tourism sector. Mass tourism has been shown to generate benefits to host countries, such as income and employment generation, although it has also been associated with economic leakage (where revenue generated by tourism is lost to other countries’ economies) and economic dependency (where developing countries are dependent on wealthier countries for tourists, imports, and foreign investment) (Cater, 1993 ; Conway & Timms, 2010 ; Khan, 1997 ; Peeters, 2012 ). Mass tourism has been associated with numerous negative environmental impacts and social impacts (Cater, 1993 ; Conway & Timms, 2010 ; Fennell, 2020 ; Ghimire, 2013 ; Gursoy et al., 2010 ; Liu, 2003 ; Peeters, 2012 ; Wheeller, 2007 ). Sustainable tourism development has been promoted in various ways as a framing concept in contrast to many of these economic, environmental, and social impacts.

Much of the early research on sustainable tourism focused on defining the concept, which has been the subject of vigorous debate (Bramwell & Lane, 1993 ; Garrod & Fyall, 1998 ; Hunter, 1995 ; Inskeep, 1991 ; Liu, 2003 ; Sharpley, 2000 ). Early definitions of sustainable tourism development seemed to fall in one of two categories (Sharpley, 2000 ). First, the “tourism-centric” paradigm of sustainable tourism development focuses on sustaining tourism as an economic activity (Hunter, 1995 ). Second, alternative paradigms have situated sustainable tourism in the context of wider sustainable development policies (Butler, 1991 ). One of the most comprehensive definitions of sustainable tourism echoes some of the language of the Brundtland Commission’s definition of sustainable development (WCED, 1987 ), emphasizing opportunities for the future while also integrating social and environmental concerns:

Sustainable tourism can be thought of as meeting the needs of present tourists and host regions while protecting and enhancing opportunity for the future. Sustainable tourism development is envisaged as leading to management of all resources in such a way that we can fulfill economic, social and aesthetic needs while maintaining cultural integrity, essential ecological processes, biological diversity and life support systems. (Inskeep, 1991 , p. 461)

Hunter argued that over the short and long terms, sustainable tourism development should

“meet the needs and wants of the local host community in terms of improved living standards and quality of life;

satisfy the demands of tourists and the tourism industry, and continue to attract them in order to meet the first aim; and

safeguard the environmental resource base for tourism, encompassing natural, built and cultural components, in order to achieve both of the preceding aims.” (Hunter, 1995 , p. 156)

Numerous other definitions have been documented, and the term itself has been subject to widespread critique (Buckley, 2012 ; Hunter, 1995 ; Liu, 2003 ). Nevertheless, there have been numerous calls to move beyond debate about a definition and to consider how it may best be implemented in practice (Garrod & Fyall, 1998 ; Liu, 2003 ). Cater ( 1993 ) identified three key criteria for sustainable tourism: (a) meeting the needs of the host population in terms of improved living standards both in the short and long terms; (b) satisfying the demands of a growing number of tourists; and (c) safeguarding the natural environment in order to achieve both of the preceding aims.

Some literature has acknowledged a vagueness of the concept of sustainable tourism, which has been used to advocate for fundamentally different strategies for tourism development that may exacerbate existing conflicts between conservation and development paradigms (Garrod & Fyall, 1998 ; Hunter, 1995 ; Liu, 2003 ; McKercher, 1993b ). Similar criticisms have been leveled at the concept of sustainable development, which has been described as an oxymoron with a wide range of meanings (Adams, 2009 ; Daly, 1990 ) and “defined in such a way as to be either morally repugnant or logically redundant” (Beckerman, 1994 , p. 192). Sharpley ( 2000 ) suggests that in the tourism literature, there has been “a consistent and fundamental failure to build a theoretical link between sustainable tourism and its parental paradigm,” sustainable development (p. 2). Hunter ( 1995 ) suggests that practical measures designed to operationalize sustainable tourism fail to address many of the critical issues that are central to the concept of sustainable development generally and may even actually counteract the fundamental requirements of sustainable development. He suggests that mainstream sustainable tourism development is concerned with protecting the immediate resource base that will sustain tourism development while ignoring concerns for the status of the wider tourism resource base, such as potential problems associated with air pollution, congestion, introduction of invasive species, and declining oil reserves. The dominant paradigm of sustainable tourism development has been described as introverted, tourism-centric, and in competition with other sectors for scarce resources (McKercher, 1993a ). Hunter ( 1995 , p. 156) proposes an alternative, “extraparochial” paradigm where sustainable tourism development is reconceptualized in terms of its contribution to overall sustainable development. Such a paradigm would reconsider the scope, scale, and sectoral context of tourism-related resource utilization issues.

“Sustainability,” “sustainable tourism,” and “sustainable development” are all well-established terms that have often been used loosely and interchangeably in the tourism literature (Liu, 2003 ). Nevertheless, the subject of sustainable tourism has been given considerable attention and has been the focus of numerous academic compilations and textbooks (Coccossis & Nijkamp, 1995 ; Hall & Lew, 1998 ; Stabler, 1997 ; Swarbrooke, 1999 ), and it calls for new approaches to sustainable tourism development (Bramwell & Lane, 1993 ; Garrod & Fyall, 1998 ; Hunter, 1995 ; Sharpley, 2000 ). The notion of sustainable tourism has been reconceptualized in the literature by several authors who provided alternative frameworks for tourism development (Buckley, 2012 ; Gössling, 2002 ; Hunter, 1995 ; Liu, 2003 ; McKercher, 1993b ; Sharpley, 2000 ).

Early research in sustainable tourism focused on the local environmental impacts of tourism, including energy use, water use, food consumption, and change in land use (Buckley, 2012 ; Butler, 1991 ; Gössling, 2002 ; Hunter & Green, 1995 ). Subsequent research has emphasized the global environmental impacts of tourism, such as greenhouse gas emissions and biodiversity losses (Gössling, 2002 ; Gössling & Peeters, 2015 ; Lenzen et al., 2018 ). Additional research has emphasized the impacts of environmental change on tourism itself, including the impacts of climate change on tourist behavior (Gössling et al., 2012 ; Richardson & Loomis, 2004 ; Scott et al., 2012 ; Viner, 2006 ). Countries that are dependent on tourism for economic growth may be particularly vulnerable to the impacts of climate change (Richardson & Witkoswki, 2010 ).

The early focus on environmental issues in sustainable tourism has been broadened to include economic, social, and cultural issues as well as questions of power and equity in society (Bramwell & Lane, 1993 ; Sharpley, 2014 ), and some of these frameworks have integrated notions of social equity, prosperity, and cultural heritage values. Sustainable tourism is dependent on critical long-term considerations of the impacts; notions of equity; an appreciation of the importance of linkages (i.e., economic, social, and environmental); and the facilitation of cooperation and collaboration between different stakeholders (Elliott & Neirotti, 2008 ).

McKercher ( 1993b ) notes that tourism resources are typically part of the public domain or are intrinsically linked to the social fabric of the host community. As a result, many commonplace tourist activities such as sightseeing may be perceived as invasive by members of the host community. Many social impacts of tourism can be linked to the overuse of the resource base, increases in traffic congestion, rising land prices, urban sprawl, and changes in the social structure of host communities. Given the importance of tourist–resident interaction, sustainable tourism development depends in part on the support of the host community (Garau-Vadell et al., 2018 ).

Tourism planning involves the dual objectives of optimizing the well-being of local residents in host communities and minimizing the costs of tourism development (Sharpley, 2014 ). Tourism researchers have paid significant attention to examining the social impacts of tourism in general and to understanding host communities’ perceptions of tourism in particular. Studies of the social impacts of tourism development have examined the perceptions of local residents and the effects of tourism on social cohesion, traditional lifestyles, and the erosion of cultural heritage, particularly among Indigenous Peoples (Butler & Hinch, 2007 ; Deery et al., 2012 ; Mathieson & Wall, 1982 ; Sharpley, 2014 ; Whitford & Ruhanen, 2016 ).

Alternative Tourism and Sustainable Development

A wide body of published research is related to the role of tourism in sustainable development, and much of the literature involves case studies of particular types of tourism. Many such studies contrast types of alternative tourism with those of mass tourism, which has received sustained criticism for decades and is widely considered to be unsustainable (Cater, 1993 ; Conway & Timms, 2010 ; Fennell, 2020 ; Gursoy et al., 2010 ; Liu, 2003 ; Peeters, 2012 ; Zapata et al., 2011 ). Still, some tourism researchers have taken issue with the conclusion that mass tourism is inherently unsustainable (Sharpley, 2000 ; Weaver, 2007 ), and some have argued for developing pathways to “sustainable mass tourism” as “the desired and impending outcome for most destinations” (Weaver, 2012 , p. 1030). In integrating an ethical component to mass tourism development, Weaver ( 2014 , p. 131) suggests that the desirable outcome is “enlightened mass tourism.” Such suggestions have been contested in the literature and criticized for dubious assumptions about emergent norms of sustainability and support for growth, which are widely seen as contradictory (Peeters, 2012 ; Wheeller, 2007 ).

Models of responsible or alternative tourism development include ecotourism, community-based tourism, pro-poor tourism, slow tourism, green tourism, and heritage tourism, among others. Most models of alternative tourism development emphasize themes that aim to counteract the perceived negative impacts of conventional or mass tourism. As such, the objectives of these models of tourism development tend to focus on minimizing environmental impacts, supporting biodiversity conservation, empowering local communities, alleviating poverty, and engendering pleasant relationships between tourists and residents.

Approaches to alternative tourism development tend to overlap with themes of responsible tourism, and the two terms are frequently used interchangeably. Responsible tourism has been characterized in terms of numerous elements, including

ensuring that communities are involved in and benefit from tourism;

respecting local, natural, and cultural environments;

involving the local community in planning and decision-making;

using local resources sustainably;

behaving in ways that are sensitive to the host culture;

maintaining and encouraging natural, economic, and cultural diversity; and

assessing environmental, social, and economic impacts as a prerequisite to tourism development (Spenceley, 2012 ).

Hetzer ( 1965 ) identified four fundamental principles or perquisites for a more responsible form of tourism: (a) minimum environmental impact; (b) minimum impact on and maximum respect for host cultures; (c) maximum economic benefits to the host country; and (d) maximum leisure satisfaction to participating tourists.

The history of ecotourism is closely connected with the emergence of sustainable development, as it was born out of a concern for the conservation of biodiversity. Ecotourism is a form of tourism that aims to minimize local environmental impacts while bringing benefits to protected areas and the people living around those lands (Honey, 2008 ). Ecotourism represents a small segment of nature-based tourism, which is understood as tourism based on the natural attractions of an area, such as scenic areas and wildlife (Gössling, 1999 ). The ecotourism movement gained momentum in the 1990s, primarily in developing countries in Latin America and sub-Saharan Africa, and nearly all countries are now engaged in some form of ecotourism. In some communities, ecotourism is the primary economic activity and source of income and economic development.

The term “ecotourism” was coined by Hector Ceballos-Lascuráin and defined by him as “tourism that consists in travelling to relatively undisturbed or uncontaminated natural areas with the specific object of studying, admiring, and enjoying the scenery and its wild plants and animals” (Ceballos-Lascuráin, 1987 , p. 13). In discussing ecotourism resources, he also made reference to “any existing cultural manifestations (both past and present) found in these areas” (Ceballos-Lascuráin, 1987 , p. 14). The basic precepts of ecotourism had been discussed long before the actual use of the term. Twenty years earlier, Hetzer ( 1965 ) referred to a form of tourism “based principally upon natural and archaeological resources such as caves, fossil sites (and) archaeological sites.” Thus, both natural resources and cultural resources were integrated into ecotourism frameworks from the earliest manifestations.

Costa Rica is well known for having successfully integrated ecotourism in its overall strategy for sustainable development, and numerous case studies of ecotourism in Costa Rica appear in the literature (Chase et al., 1998 ; Fennell & Eagles, 1990 ; Gray & Campbell, 2007 ; Hearne & Salinas, 2002 ). Ecotourism in Costa Rica has been seen as having supported the economic development of the country while promoting biodiversity conservation in its extensive network of protected areas. Chase et al. ( 1998 ) estimated the demand for ecotourism in a study of differential pricing of entrance fees at national parks in Costa Rica. The authors estimated elasticities associated with the own-price, cross-price, and income variables and found that the elasticities of demand were significantly different between three different national park sites. The results reveal the heterogeneity characterizing tourist behavior and park attractions and amenities. Hearne and Salinas ( 2002 ) used choice experiments to examine the preferences of domestic and foreign tourists in Costa Rica in an ecotourism site. Both sets of tourists demonstrated a preference for improved infrastructure, more information, and lower entrance fees. Foreign tourists demonstrated relatively stronger preferences for the inclusion of restrictions in the access to some trails.

Ecotourism has also been studied extensively in Kenya (Southgate, 2006 ), Malaysia (Lian Chan & Baum, 2007 ), Nepal (Baral et al., 2008 ), Peru (Stronza, 2007 ), and Taiwan (Lai & Nepal, 2006 ), among many other countries. Numerous case studies have demonstrated the potential for ecotourism to contribute to sustainable development by providing support for biodiversity conservation, local livelihoods, and regional development.

Community-Based Tourism

Community-based tourism (CBT) is a model of tourism development that emphasizes the development of local communities and allows for local residents to have substantial control over its development and management, and a major proportion of the benefits remain within the community. CBT emerged during the 1970s as a response to the negative impacts of the international mass tourism development model (Cater, 1993 ; Hall & Lew, 2009 ; Turner & Ash, 1975 ; Zapata et al., 2011 ).

Community-based tourism has been examined for its potential to contribute to poverty reduction. In a study of the viability of the CBT model to support socioeconomic development and poverty alleviation in Nicaragua, tourism was perceived by participants in the study to have an impact on employment creation in their communities (Zapata et al., 2011 ). Tourism was seen to have had positive impacts on strengthening local knowledge and skills, particularly on the integration of women to new roles in the labor market. One of the main perceived gains regarding the environment was the process of raising awareness regarding the conservation of natural resources. The small scale of CBT operations and low capacity to accommodate visitors was seen as a limitation of the model.

Spenceley ( 2012 ) compiled case studies of community-based tourism in countries in southern Africa, including Botswana, Madagascar, Namibia, South Africa, Tanzania, Zambia, and Zimbabwe. In this volume, authors characterize community-based and nature-based tourism development projects in the region and demonstrate how community participation in planning and decision-making has generated benefits for local residents and supported conservation initiatives. They contend that responsible tourism practices are of particular importance in the region because of the rich biological diversity, abundant charismatic wildlife, and the critical need for local economic development and livelihood strategies.

In Kenya, CBT enterprises were not perceived to have made a significant impact on poverty reduction at an individual household level, in part because the model relied heavily on donor funding, reinforcing dependency and poverty (Manyara & Jones, 2007 ). The study identified several critical success factors for CBT enterprises, namely, awareness and sensitization, community empowerment, effective leadership, and community capacity building, which can inform appropriate tourism policy formulation in Kenya. The impacts of CBT on economic development and poverty reduction would be greatly enhanced if tourism initiatives were able to emphasize independence, address local community priorities, enhance community empowerment and transparency, discourage elitism, promote effective community leadership, and develop community capacity to operate their own enterprises more efficiently.

Pro-Poor Tourism

Pro-poor tourism is a model of tourism development that brings net benefits to people living in poverty (Ashley et al., 2001 ; Harrison, 2008 ). Although its theoretical foundations and development objectives overlap to some degree with those of community-based tourism and other models of AT, the key distinctive feature of pro-poor tourism is that it places poor people and poverty at the top of the agenda. By focusing on a very simple and incontrovertibly moral idea, namely, the net benefits of tourism to impoverished people, the concept has broad appeal to donors and international aid agencies. Harnessing the economic benefits of tourism for pro-poor growth means capitalizing on the advantages while reducing negative impacts to people living in poverty (Ashley et al., 2001 ). Pro-poor approaches to tourism development include increasing access of impoverished people to economic benefits; addressing negative social and environmental impacts associated with tourism; and focusing on policies, processes, and partnerships that seek to remove barriers to participation by people living in poverty. At the local level, pro-poor tourism can play a very significant role in livelihood security and poverty reduction (Ashley & Roe, 2002 ).

Rogerson ( 2011 ) argues that the growth of pro-poor tourism initiatives in South Africa suggests that the country has become a laboratory for the testing and evolution of new approaches toward sustainable development planning that potentially will have relevance for other countries in the developing world. A study of pro-poor tourism development initiatives in Laos identified a number of favorable conditions for pro-poor tourism development, including the fact that local people are open to tourism and motivated to participate (Suntikul et al., 2009 ). The authors also noted a lack of development in the linkages that could optimize the fulfilment of the pro-poor agenda, such as training or facilitation of local people’s participation in pro-poor tourism development at the grassroots level.

Critics of the model have argued that pro-poor tourism is based on an acceptance of the status quo of existing capitalism, that it is morally indiscriminate and theoretically imprecise, and that its practitioners are academically and commercially marginal (Harrison, 2008 ). As Chok et al. ( 2007 ) indicate, the focus “on poor people in the South reflects a strong anthropocentric view . . . and . . . environmental benefits are secondary to poor peoples’” benefits (p. 153).

Harrison ( 2008 ) argues that pro-poor tourism is not a distinctive approach to tourism as a development tool and that it may be easier to discuss what pro-poor tourism is not than what it is. He concludes that it is neither anticapitalist nor inconsistent with mainstream tourism on which it relies; it is neither a theory nor a model and is not a niche form of tourism. Further, he argues that it has no distinctive method and is not only about people living in poverty.

Slow Tourism

The concept of slow tourism has emerged as a model of sustainable tourism development, and as such, it lacks an exact definition. The concept of slow tourism traces its origin back to some institutionalized social movements such as “slow food” and “slow cities” that began in Italy in the 1990s and spread rapidly around the world (Fullagar et al., 2012 ; Oh et al., 2016 , p. 205). Advocates of slow tourism tend to emphasize slowness in terms of speed, mobility, and modes of transportation that generate less environmental pollution. They propose niche marketing for alternative forms of tourism that focus on quality upgrading rather than merely increasing the quantity of visitors via the established mass-tourism infrastructure (Conway & Timms, 2010 ).

In the context of the Caribbean region, slow tourism has been promoted as more culturally sensitive and authentic, as compared to the dominant mass tourism development model that is based on all-inclusive beach resorts dependent on foreign investment (Conway & Timms, 2010 ). Recognizing its value as an alternative marketing strategy, Conway and Timms ( 2010 ) make the case for rebranding alternative tourism in the Caribbean as a means of revitalizing the sector for the changing demands of tourists in the 21st century . They suggest that slow tourism is the antithesis of mass tourism, which “relies on increasing the quantity of tourists who move through the system with little regard to either the quality of the tourists’ experience or the benefits that accrue to the localities the tourist visits” (Conway & Timms, 2010 , p. 332). The authors draw on cases from Barbados, the Grenadines, Jamaica, and Trinidad and Tobago to characterize models of slow tourism development in remote fishing villages and communities near nature preserves and sea turtle nesting sites.

Although there is a growing interest in the concept of slow tourism in the literature, there seems to be little agreement about the exact nature of slow tourism and whether it is a niche form of special interest tourism or whether it represents a more fundamental potential shift across the industry. Conway and Timms ( 2010 ) focus on the destination, advocating for slow tourism in terms of a promotional identity for an industry in need of rebranding. Caffyn ( 2012 , p. 77) discusses the implementation of slow tourism in terms of “encouraging visitors to make slower choices when planning and enjoying their holidays.” It is not clear whether slow tourism is a marketing strategy, a mindset, or a social movement, but the literature on slow tourism nearly always equates the term with sustainable tourism (Caffyn, 2012 ; Conway & Timms, 2010 ; Oh et al., 2016 ). Caffyn ( 2012 , p. 80) suggests that slow tourism could offer a “win–win,” which she describes as “a more sustainable form of tourism; keeping more of the economic benefits within the local community and destination; and delivering a more meaningful and satisfying experience.” Research on slow tourism is nascent, and thus the contribution of slow tourism to sustainable development is not well understood.

Impacts of Tourism Development

The role of tourism in sustainable development can be examined through an understanding of the economic, environmental, and social impacts of tourism. Tourism is a global phenomenon that involves travel, recreation, the consumption of food, overnight accommodations, entertainment, sightseeing, and other activities that simultaneously intersect the lives of local residents, businesses, and communities. The impacts of tourism involve benefits and costs to all groups, and some of these impacts cannot easily be measured. Nevertheless, they have been studied extensively in the literature, which provides some context for how these benefits and costs are distributed.

Economic Impacts of Tourism

The travel and tourism sector is one of the largest components of the global economy, and global tourism has increased exponentially since the end of the Second World War (UNWTO, 2020 ). The direct, indirect, and induced economic impact of global travel accounted for 8.9 trillion U.S. dollars in contribution to the global gross domestic product (GDP), or 10.3% of global GDP. The global travel and tourism sector supports approximately 330 million jobs, or 1 in 10 jobs around the world. From an economic perspective, tourism plays a significant role in sustainable development. In many developing countries, tourism has the potential to play a unique role in income generation and distribution relative to many other industries, in part because of its high multiplier effect and consumption of local goods and services. However, research on the economic impacts of tourism has shown that this potential has rarely been fully realized (Liu, 2003 ).

Numerous studies have examined the impact of tourism expenditure on GDP, income, employment, and public sector revenue. Narayan ( 2004 ) used a computable general equilibrium model to estimate the economic impact of tourism growth on the economy of Fiji. Tourism is Fiji’s largest industry, with average annual growth of 10–12%; and as a middle-income country, tourism is critical to Fiji’s economic development. The findings indicate that an increase in tourism expenditures was associated with an increase in GDP, an improvement in the country’s balance of payments, and an increase in real consumption and national welfare. Evidence suggests that the benefits of tourism expansion outweigh any export effects caused by an appreciation of the exchange rate and an increase in domestic prices and wages.

Seetanah ( 2011 ) examined the potential contribution of tourism to economic growth and development using panel data of 19 island economies around the world from 1990 to 2007 and revealed that tourism development is an important factor in explaining economic performance in the selected island economies. The results have policy implications for improving economic growth by harnessing the contribution of the tourism sector. Pratt ( 2015 ) modeled the economic impact of tourism for seven small island developing states in the Pacific, the Caribbean, and the Indian Ocean. In most states, the transportation sector was found to have above-average linkages to other sectors of the economy. The results revealed some advantages of economies of scale for maximizing the economic contribution of tourism.

Apergis and Payne ( 2012 ) examined the causal relationship between tourism and economic growth for a panel of nine Caribbean countries. The panel of Caribbean countries includes Antigua and Barbuda, Bahamas, Dominica, Dominican Republic, Grenada, St. Kitts and Nevis, St. Lucia, St. Vincent and the Grenadines, and Trinidad and Tobago. The authors use a panel error correction model to reveal bidirectional causality between tourism and economic growth in both the short run and the long run. The presence of bidirectional causality reiterates the importance of the tourism sector in the generation of foreign exchange income and in financing the production of goods and services within these countries. Likewise, stable political institutions and adequate government policies to ensure the appropriate investment in physical and human capital will enhance economic growth. In turn, stable economic growth will provide the resources needed to develop the tourism infrastructure for the success of the countries’ tourism sector. Thus, policy makers should be cognizant of the interdependent relationship between tourism and economic growth in the design and implementation of economic policy. The mixed nature of these results suggest that the relationship between tourism and economic growth depends largely on the social and economic context as well as the role of tourism in the economy.

The economic benefits and costs of tourism are frequently distributed unevenly. An analysis of the impact of wildlife conservation policies in Zambia on household welfare found that households located near national parks earn higher levels of income from wage employment and self-employment than other rural households in the country, but they were also more likely to suffer crop losses related to wildlife conflicts (Richardson et al., 2012 ). The findings suggest that tourism development and wildlife conservation can contribute to pro-poor development, but they may be sustainable only if human–wildlife conflicts are minimized or compensated.

Environmental Impacts of Tourism

The environmental impacts of tourism are significant, ranging from local effects to contributions to global environmental change (Gössling & Peeters, 2015 ). Tourism is both dependent on water resources and a factor in global and local freshwater use. Tourists consume water for drinking, when showering and using the toilet, when participating in activities such as winter ski tourism (i.e., snowmaking), and when using swimming pools and spas. Fresh water is also needed to maintain hotel gardens and golf courses, and water use is embedded in tourism infrastructure development (e.g., accommodations, laundry, dining) and in food and fuel production. Direct water consumption in tourism is estimated to be approximately 350 liters (L) per guest night for accommodation; when indirect water use from food, energy, and transport are considered, total water use in tourism is estimated to be approximately 6,575 L per guest night, or 27,800 L per person per trip (Gössling & Peeters, 2015 ). In addition, tourism contributes to the pollution of oceans as well as lakes, rivers, and other freshwater systems (Gössling, 2002 ; Gössling et al., 2011 ).

The clearing and conversion of land is central for tourism development, and in many cases, the land used for tourism includes roads, airports, railways, accommodations, trails, pedestrian walks, shopping areas, parking areas, campgrounds, vacation homes, golf courses, marinas, ski resorts, and indirect land use for food production, disposal of solid wastes, and the treatment of wastewater (Gössling & Peeters, 2015 ). Global land use for accommodation is estimated to be approximately 42 m 2 per bed. Total global land use for tourism is estimated to be nearly 62,000 km 2 , or 11.7 m 2 per tourist; more than half of this estimate is represented by land use for traffic infrastructure.

Tourism and hospitality have direct and indirect links to nearly all aspects of food production, preparation, and consumption because of the quantities of food consumed in tourism contexts (Gössling et al., 2011 ). Food production has significant implications for sustainable development, given the growing global demand for food. The implications include land conversion, losses to biodiversity, changes in nutrient cycling, and contributions to greenhouse emissions that are associated with global climate change (Vitousek et al., 1997 ). Global food use for tourism is estimated to be approximately 39.4 megatons 1 (Mt), about 38% than the amount of food consumed at home. This equates to approximately 1,800 grams (g) of food consumed per tourist per day.

Although tourism has been promoted as a low-impact, nonextractive option for economic development, (Gössling, 2000 ), assessments reveal that such pursuits have a significant carbon footprint, as tourism is significantly more carbon intensive than other potential areas of economic development (Lenzen et al., 2018 ). Tourism is dependent on energy, and virtually all energy use in the tourism sector is derived from fossil fuels, which contribute to global greenhouse emissions that are associated with global climate change. Energy use for tourism has been estimated to be approximately 3,575 megajoules 2 (MJ) per trip, including energy for travel and accommodations (Gössling & Peeters, 2015 ). A previous estimate of global carbon dioxide (CO 2 ) emissions from tourism provided values of 1.12 gigatons 3 (Gt) of CO 2 , amounting to about 3% of global CO 2 -equivalent (CO 2 e) emissions (Gössling & Peeters, 2015 ). However, these analyses do not cover the supply chains underpinning tourism and do not therefore represent true carbon footprints. A more complete analysis of the emissions from energy consumption necessary to sustain the tourism sector would include food and beverages, infrastructure construction and maintenance, retail, and financial services. Between 2009 and 2013 , tourism’s global carbon footprint is estimated to have increased from 3.9 to 4.5 GtCO 2 e, four times more than previously estimated, accounting for about 8% of global greenhouse gas emissions (Lenzen et al., 2018 ). The majority of this footprint is exerted by and within high-income countries. The rising global demand for tourism is outstripping efforts at decarbonization of tourism operations and as a result is accelerating global carbon emissions.

Social Impacts of Tourism

The social impacts of tourism have been widely studied, with an emphasis on residents’ perceptions in the host community (Sharpley, 2014 ). Case studies include research conducted in Australia (Faulkner & Tideswell, 1997 ; Gursoy et al., 2010 ; Tovar & Lockwood, 2008 ), Belize (Diedrich & Garcia-Buades, 2008 ), China (Gu & Ryan, 2008 ), Fiji (King et al., 1993 ), Greece (Haralambopoulos & Pizam, 1996 ; Tsartas, 1992 ), Hungary (Rátz, 2000 ), Thailand (Huttasin, 2008 ), Turkey (Kuvan & Akan, 2005 ), the United Kingdom (Brunt & Courtney, 1999 ; Haley et al., 2005 ), and the United States (Andereck et al., 2005 ; Milman & Pizam, 1988 ), among others. The social impacts of tourism are difficult to measure, and most published studies are mainly concerned with the social impacts on the host communities rather than the impacts on the tourists themselves.

Studies of residents’ perceptions of tourism are typically conducted using household surveys. In most cases, residents recognize the economic dependence on tourism for income, and there is substantial evidence to suggest that working in or owning a business in tourism or a related industry is associated with more positive perceptions of tourism (Andereck et al., 2007 ). The perceived nature of negative effects is complex and often conveys a dislike of crowding, traffic congestion, and higher prices for basic needs (Deery et al., 2012 ). When the number of tourists far exceeds that of the resident population, negative attitudes toward tourism may manifest (Diedrich & Garcia-Buades, 2008 ). However, residents who recognize negative impacts may not necessarily oppose tourism development (King et al., 1993 ).

In some regions, little is known about the social and cultural impacts of tourism despite its dominance as an economic sector. Tourism is a rapidly growing sector in Cuba, and it is projected to grow at rates that exceed the average projected growth rates for the Caribbean and the world overall (Salinas et al., 2018 ). Still, even though there has been rapid tourism development in Cuba, there has been little research related to the environmental and sociocultural impacts of this tourism growth (Rutty & Richardson, 2019 ).

In some international tourism contexts, studies have found that residents are generally resentful toward tourism because it fuels inequality and exacerbates racist attitudes and discrimination (Cabezas, 2004 ; Jamal & Camargo, 2014 ; Mbaiwa, 2005 ). Other studies revealed similar narratives and recorded statements of exclusion and socioeconomic stratification (Sanchez & Adams, 2008 ). Local residents often must navigate the gaps in the racialized, gendered, and sexualized structures imposed by the global tourism industry and host-country governments (Cabezas, 2004 ).

However, during times of economic crisis, residents may develop a more permissive view as their perceptions of the costs of tourism development decrease (Garau-Vadell et al., 2018 ). This increased positive attitude is not based on an increase in the perception of positive impacts of tourism, but rather on a decrease in the perception of the negative impacts.

There is a growing body of research on Indigenous and Aboriginal tourism that emphasizes justice issues such as human rights and self-empowerment, control, and participation of traditional owners in comanagement of destinations (Jamal & Camargo, 2014 ; Ryan & Huyton, 2000 ; Whyte, 2010 ).

Sustainability of Tourism

A process or system is said to be sustainable to the extent that it is robust, resilient, and adaptive (Anderies et al., 2013 ). By most measures, the global tourism system does not meet these criteria for sustainability. Tourism is not robust in that it cannot resist threats and perturbations, such as economic shocks, public health pandemics, war, and other disruptions. Tourism is not resilient in that it does not easily recover from failures, such as natural disasters or civil unrest. Furthermore, tourism is not adaptive in that it is often unable to change in response to external conditions. One example that underscores the failure to meet all three criteria is the dependence of tourism on fossil fuels for transportation and energy, which are key inputs for tourism development. This dependence itself is not sustainable (Wheeller, 2007 ), and thus the sustainability of tourism is questionable.

Liu ( 2003 ) notes that research related to the role of tourism in sustainable development has emphasized supply-side concepts such as sustaining tourism resources and ignored the demand side, which is particularly vulnerable to social and economic shocks. Tourism is vulnerable to both localized and global shocks. Studies of the vulnerability of tourism to localized shocks include disaster vulnerability in coastal Thailand (Calgaro & Lloyd, 2008 ), bushfires in northeast Victoria in Australia (Cioccio & Michael, 2007 ), forest fires in British Columbia, Canada (Hystad & Keller, 2008 ); and outbreak of foot and mouth disease in the United Kingdom (Miller & Ritchie, 2003 ).

Like most other economic sectors, tourism is vulnerable to the impacts of earthquakes, particularly in areas where tourism infrastructure may not be resilient to such shocks. Numerous studies have examined the impacts of earthquake events on tourism, including studies of the aftermath of the 1997 earthquake in central Italy (Mazzocchi & Montini, 2001 ), the 1999 earthquake in Taiwan (Huan et al., 2004 ; Huang & Min, 2002 ), and the 2008 Wenchuan earthquake in western Sichuan, China (Yang et al., 2011 ), among others.

Tourism is vulnerable to extreme weather events. Regional economic strength has been found to be associated with lower vulnerability to natural disasters. Kim and Marcoullier ( 2015 ) examined the vulnerability and resilience of 10 tourism-based regional economies that included U.S. national parks or protected seashores situated on the Gulf of Mexico or Atlantic Ocean coastline that were affected by several hurricanes over a 26-year period. Regions with stronger economic characteristics prior to natural disasters were found to have lower disaster losses than regions with weaker economies.

Tourism is extremely sensitive to oil spills, whatever their origin, and the volume of oil released need not be large to generate significant economic losses (Cirer-Costa, 2015 ). Studies of the vulnerability of tourism to the localized shock of an oil spill include research on the impacts of oil spills in Alaska (Coddington, 2015 ), Brazil (Ribeiro et al., 2020 ), Spain (Castanedo et al., 2009 ), affected regions in the United States along the Gulf of Mexico (Pennington-Gray et al., 2011 ; Ritchie et al., 2013 ), and the Republic of Korea (Cheong, 2012 ), among others. Future research on the vulnerability of tourist destinations to oil spills should also incorporate freshwater environments, such as lakes, rivers, and streams, where the rupture of oil pipelines is more frequent.

Significant attention has been paid to assessing the vulnerability of tourist destinations to acts of terrorism and the impacts of terrorist attacks on regional tourist economies (Liu & Pratt, 2017 ). Such studies include analyses of the impacts of terrorist attacks on three European countries, Greece, Italy, and Austria (Enders et al., 1992 ); the impact of the 2001 terrorist attacks on the United States (Goodrich, 2002 ); terrorism and tourism in Nepal (Bhattarai et al., 2005 ); vulnerability of tourism livelihoods in Bali (Baker & Coulter, 2007 ); the impact of terrorism on tourist preferences for destinations in the Mediterranean and the Canary Islands (Arana & León, 2008 ); the 2011 massacres in Olso and Utøya, Norway (Wolff & Larsen, 2014 ); terrorism and political violence in Tunisia (Lanouar & Goaied, 2019 ); and the impact of terrorism on European tourism (Corbet et al., 2019 ), among others. Pizam and Fleischer ( 2002 ) studied the impact of acts of terrorism on tourism demand in Israel between May 1991 and May 2001 , and they confirmed that the frequency of acts of terrorism had caused a larger decline in international tourist arrivals than the severity of these acts. Most of these are ex post studies, and future assessments of the underlying conditions of destinations could reveal a deeper understanding of the vulnerability of tourism to terrorism.

Tourism is vulnerable to economic crisis, both local economic shocks (Okumus & Karamustafa, 2005 ; Stylidis & Terzidou, 2014 ) and global economic crisis (Papatheodorou et al., 2010 ; Smeral, 2010 ). Okumus and Karamustafa ( 2005 ) evaluated the impact of the February 2001 economic crisis in Turkey on tourism, and they found that the tourism industry was poorly prepared for the economic crisis despite having suffered previous impacts related to the Gulf War in the early 1990s, terrorism in Turkey in the 1990s, the civil war in former Yugoslavia in the early 1990s, an internal economic crisis in 1994 , and two earthquakes in the northwest region of Turkey in 1999 . In a study of the attitudes and perceptions of citizens of Greece, Stylidis and Terzidou ( 2014 ) found that economic crisis is associated with increased support for tourism development, particularly out of self-interest. Economic crisis diminishes residents’ concern for environmental issues. In a study of the behavior of European tourists amid an economic crisis, Eugenio-Martin and Campos-Soria ( 2014 ) found that the probability of households cutting back on travel expenditures depends largely on the climate and economic conditions of tourists’ home countries, and households that do reduce travel spending engage in tourism closer to home.

Becken and Lennox ( 2012 ) studied the implications of a long-term increase in oil prices for tourism in New Zealand, and they estimate that a doubling of oil prices is associated with a 1.7% decrease in real gross national disposable income and a 9% reduction in the real value of tourism exports. Chatziantoniou et al. ( 2013 ) investigated the relationship among oil price shocks, tourism variables, and economic indicators in four European Mediterranean countries and found that aggregate demand oil price shocks generated a lagged effect on tourism-generated income and economic growth. Kisswani et al. ( 2020 ) examined the asymmetric effect of oil prices on tourism receipts and the sensitive susceptibility of tourism to oil price changes using nonlinear analysis. The findings document a long-run asymmetrical effect for most countries, after incorporating the structural breaks, suggesting that governments and tourism businesses and organizations should interpret oil price fluctuations cautiously.

Finally, the sustainability of tourism has been shown to be vulnerable to the outbreak of infectious diseases, including the impact of the Ebola virus on tourism in sub-Saharan Africa (Maphanga & Henama, 2019 ; Novelli et al., 2018 ) and in the United States (Cahyanto et al., 2016 ). The literature also includes studies of the impact of swine flu on tourism demand in Brunei (Haque & Haque, 2018 ), Mexico (Monterrubio, 2010 ), and the United Kingdom (Page et al., 2012 ), among others. In addition, rapid assessments of the impacts of the novel coronavirus SARS-CoV-2 have documented severe disruptions and cessations of tourism because of unprecedented global travel restrictions and widespread restrictions on public gatherings (Gössling et al., 2020 ; Qiu et al., 2020 ; Sharma & Nicolau, 2020 ). Hotels, airlines, cruise lines, and car rentals have all experienced a significant decrease globally because of the COVID-19 pandemic, and the shock to the industry is significant enough to warrant concerns about the long-term outlook (Sharma & Nicolau, 2020 ). Qiu et al. ( 2020 ) estimated the social costs of the pandemic to tourism in three cities in China (Hong Kong, Guangzhou, and Wuhan), and they found that most respondents were willing to pay for risk reduction and action in responding to the pandemic crisis; there was no significant difference between residents’ willingness to pay in the three cities. Some research has emphasized how lessons from the COVID-19 pandemic can prepare global tourism for an economic transformation that is needed to mitigate the impacts of climate change (Brouder, 2020 ; Prideaux et al., 2020 ).

It is clear that tourism has contributed significantly to economic development globally, but its role in sustainable development is uncertain, contested, and potentially paradoxical. This is due, in part, to the contested nature of sustainable development itself. Tourism has been promoted as a low-impact, nonextractive option for economic development, particularly for developing countries (Gössling, 2000 ), and many countries have managed to increase their participation in the global economy through development of international tourism. Tourism development has been viewed as an important sector for investment to enhance economic growth, poverty alleviation, and food security, and the sector provides an alternative opportunity to large-scale development projects and extractive industries that contribute to emissions of pollutants and threaten biodiversity and cultural values. However, global evidence from research on the economic impacts of tourism has shown that this potential has rarely been realized (Liu, 2003 ).

The role of tourism in sustainable development has been studied extensively and with a variety of perspectives, including the conceptualization of alternative or responsible forms of tourism and the examination of economic, environmental, and social impacts of tourism development. The research has generally concluded that tourism development has contributed to sustainable development in some cases where it is demonstrated to have provided support for biodiversity conservation initiatives and livelihood development strategies. As an economic sector, tourism is considered to be labor intensive, providing opportunities for poor households to enhance their livelihood through the sale of goods and services to foreign tourists.

Nature-based tourism approaches such as ecotourism and community-based tourism have been successful at attracting tourists to parks and protected areas, and their spending provides financial support for biodiversity conservation, livelihoods, and economic growth in developing countries. Nevertheless, studies of the impacts of tourism development have documented negative environmental impacts locally in terms of land use, food and water consumption, and congestion, and globally in terms of the contribution of tourism to climate change through the emission of greenhouse gases related to transportation and other tourist activities. Studies of the social impacts of tourism have documented experiences of discrimination based on ethnicity, gender, race, sex, and national identity.

The sustainability of tourism as an economic sector has been examined in terms of its vulnerability to civil conflict, economic shocks, natural disasters, and public health pandemics. Most studies conclude that tourism may have positive impacts for regional development and environmental conservation, but there is evidence that tourism inherently generates negative environmental impacts, primarily through pollutions stemming from transportation. The regional benefits of tourism development must be considered alongside the global impacts of increased transportation and tourism participation. Global tourism has also been shown to be vulnerable to economic crises, oil price shocks, and global outbreaks of infectious diseases. Given that tourism is dependent on energy, the movement of people, and the consumption of resources, virtually all tourism activities have significant economic, environmental, and sustainable impacts. As such, the role of tourism in sustainable development is highly questionable. Future research on the role of tourism in sustainable development should focus on reducing the negative impacts of tourism development, both regionally and globally.

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1. One megatonne (Mt) is equal to 1 million (10 6 ) metric tons.

2. One megajoule (MJ) is equal to 1 million (10 6 ) joules, or approximately the kinetic energy of a 1-megagram (tonne) vehicle moving at 161 km/h.

3. One gigatonne (Gt) is equal to 1 billion (10 9 ) metric tons.

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Sustainable Tourism Practices and Destinations: Examples from Around the World

Sustainable Tourism Practices: Sustainable tourism is a growing trend in the travel industry that focuses on minimizing the environmental and social impact of tourism while providing economic benefits to local communities. From eco-friendly accommodations to responsible travel practices, there are many ways that tourism can be made more sustainable. Around the world, destinations and businesses are implementing sustainable tourismthat support conservation, reduce carbon emissions, and promote local cultural heritage. These efforts not only benefit the planet, but also provide a unique and authentic travel experience for visitors. In this context, we will explore some of the sustainable tourism and destinations from around the world that are leading the way in promoting responsible and ethical tourism.

Here are 40 examples of sustainable tourism and destinations from around the world:

• The Galapagos Islands, Ecuador – A protected wildlife sanctuary that limits visitor numbers to prevent environmental damage and promote sustainable tourism.
• Costa Rica – A country that has made a strong commitment to sustainable tourism, with a focus on eco-tourism, community-based tourism, and conservation efforts.
• Bhutan – A country that measures its economic success through a Gross National Happiness index, which includes the protection of the environment and cultural heritage.
• Norway – A country that is known for its sustainable tourism, including eco-friendly transportation, green energy, and sustainable tourism certification programs.
• The Netherlands – A country that is promoting sustainable tourism through initiatives such as green hotels, bike-friendly cities, and nature conservation programs.
• New Zealand – A country that has a strong focus on sustainable tourism, including eco-tourism, conservation efforts, and responsible travel practices.
• The Amazon Rainforest, Brazil – A region that has adopted sustainable tourism to promote conservation and support local communities.
• The Great Barrier Reef, Australia – A protected marine park that promotes sustainable tourism, such as reducing carbon emissions and protecting the natural environment.
• Kenya – A country that has implemented sustainable tourism, including wildlife conservation, community-based tourism, and eco-friendly lodges.
• Iceland – A country that is promoting sustainable tourism through eco-friendly transportation, renewable energy, and eco-certification programs.
• South Africa – A country that is known for its conservation efforts, including wildlife protection and community-based tourism.
• The Azores, Portugal – A group of islands that is promoting sustainable tourism through eco-tourism, whale watching, and nature conservation programs.
• The Serengeti, Tanzania – A protected wildlife sanctuary that promotes responsible tourism practices, such as reducing carbon emissions and supporting local communities.
• The Cook Islands, Pacific Ocean – A group of islands that is committed to sustainable tourism, including protecting the environment and supporting local communities.
• Thailand – A country that has implemented sustainable practices, including community-based tourism, wildlife conservation, and responsible travel.
• The Faroe Islands, Denmark – A group of islands that is promoting sustainable tourism through eco-friendly transportation, sustainable seafood, and nature conservation programs.
• The Lake District, England – A protected national park that promotes sustainable tourism, such as reducing carbon emissions and supporting local communities.
• The Annapurna Region, Nepal – A region that is promoting sustainable tourism through community-based tourism, conservation efforts, and responsible trekking practices.
• The Maasai Mara, Kenya – A protected wildlife reserve that promotes sustainable practices, such as reducing carbon emissions and supporting local communities.
• The Blue Mountains, Australia – A protected national park that promotes sustainable tourism practices, such as reducing carbon emissions and supporting local communities.
• Guna Yala, Panama – A protected indigenous territory that promotes sustainable tourism, such as supporting traditional livelihoods and preserving cultural heritage.
• The Isle of Eigg, Scotland – An island that is promoting sustainable tourism through renewable energy, eco-friendly accommodations, and community-based tourism initiatives.
• The San Blas Islands, Panama – A group of islands that is promoting sustainable tourism through eco-tourism, community-based tourism, and responsible travel practices.
• The Burren, Ireland – A protected national park that promotes sustainable practices, such as reducing carbon emissions and supporting local communities.
• The Bay of Fundy, Canada – A protected marine park that promotes sustainable tourism practices, such as reducing carbon emissions and supporting local communities.
• The Lofoten Islands, Norway – An archipelago that is promoting sustainable tourism through eco-friendly transportation, responsible fishing, and community-based tourism initiatives.
• The Tongariro National Park, New Zealand – A protected national park that promotes sustainable tourism, such as reducing carbon emissions and supporting local communities.
• The Danube Delta, Romania – A protected wetland that promotes sustainable tourism practices, such as eco-tourism and responsible travel practices.
• The Douro Valley, Portugal – A region that is promoting sustainable tourism through eco-tourism, responsible wine tourism, and community-based tourism initiatives.
• The Lake Titicaca, Peru/Bolivia – A protected lake that promotes sustainable tourism, such as preserving cultural heritage and supporting traditional livelihoods.
• The Everglades, United States – A protected wetland that promotes sustainable tourism, such as reducing carbon emissions and supporting local communities.
• The Cinque Terre, Italy – A protected coastal area that promotes sustainable tourism practices, such as reducing carbon emissions and supporting local communities.
• The Mekong Delta, Vietnam – A region that is promoting sustainable tourism through eco-tourism, responsible travel practices, and community-based tourism initiatives.
• The Lake District, Chile – A protected national park that promotes sustainable tourism practices, such as reducing carbon emissions and supporting local communities.
• The Sinharaja Forest Reserve , Sri Lanka – A protected rainforest that promotes sustainable tourism, such as eco-tourism and responsible travel practices.
• The Jasper National Park, Canada – A protected national park that promotes sustainable tourism practices, such as reducing carbon emissions and supporting local communities.
• The Arctic, various countries – A region that is promoting sustainable tourism through eco-tourism, responsible travel practices, and nature conservation programs.
• The Torres del Paine National Park, Chile – A protected national park that promotes sustainable tourism, such as reducing carbon emissions and supporting local communities.
• The Sagarmatha National Park, Nepal – A protected national park that promotes sustainable tourism practices, such as eco-tourism and responsible trekking practices.
• The Monteverde Cloud Forest Reserve, Costa Rica – A protected cloud forest that promotes sustainable tourism practices, such as eco-tourism and nature conservation programs.

These are just a few more examples of the many destinations and businesses around the world that are adopting sustainable tourism. With a growing focus on responsible and ethical tourism, sustainable tourism is becoming an increasingly important industry worldwide.

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Frequently Asked Questions About Sustainable Tourism Practices

What is sustainable tourism?

Sustainable tourism is a form of tourism that focuses on minimizing the environmental and social impact of travel while providing economic benefits to local communities.

What are some sustainable tourism practices?

Some sustainable tourism practices include supporting conservation efforts, reducing carbon emissions, promoting local cultural heritage, and supporting local communities through community-based tourism initiatives.

Why is sustainable tourism important?

Sustainable tourism is important because it helps to preserve natural and cultural resources, provides economic benefits to local communities, and promotes responsible and ethical travel practices.

How can travelers practice sustainable tourism?

Travelers can practice sustainable tourism by supporting eco-friendly accommodations, engaging in responsible travel practices, supporting local communities, and minimizing their carbon footprint.

What are some examples of sustainable tourism destinations?

Some examples of sustainable tourism destinations include national parks, protected areas, eco-tourism lodges, and community-based tourism initiatives.

How can tourism businesses implement sustainable tourism practices?

Tourism businesses can implement sustainable practices by reducing their carbon emissions, supporting local communities, promoting conservation efforts, and adopting eco-friendly practices.

What is community-based tourism?

Community-based tourism is a form of tourism that involves local communities in the tourism industry, providing economic benefits while preserving local culture and traditions.

What is responsible tourism?

Responsible tourism is a form of tourism that focuses on minimizing the environmental and social impact of travel while providing economic benefits to local communities and promoting cultural awareness.

What is the difference between sustainable tourism and ecotourism?

Sustainable tourism is a broader concept that encompasses all forms of tourism that are socially, economically, and environmentally responsible, while ecotourism is a specific form of tourism that focuses on nature-based experiences that support conservation efforts.

How does sustainable tourism benefit local communities?

Sustainable tourism benefits local communities by providing economic benefits through job creation and supporting local businesses, while also preserving cultural heritage and traditions.

How can tourists ensure they are practicing sustainable tourism?

Tourists can ensure they are practicing sustainable tourism by choosing eco-friendly accommodations, engaging in responsible travel practices, supporting local communities, and minimizing their carbon footprint.

What role do governments play in promoting sustainable tourism?

Governments play an important role in promoting sustainable tourism by establishing policies and regulations that support conservation efforts, promoting sustainable practices, and providing funding for sustainable tourism initiatives.

What are some challenges to implementing sustainable tourism practices?

Some challenges to implementing sustainable tourism practices include the high cost of implementing eco-friendly practices, lack of awareness among tourists, and limited resources in developing countries.

What is the role of tourism businesses in promoting sustainable tourism?

Tourism businesses play a critical role in promoting sustainable tourism by adopting eco-friendly practices, supporting conservation efforts, and engaging with local communities to ensure their economic benefits are sustainable.

What is the impact of sustainable tourism on the environment?

Sustainable tourism aims to minimize the impact of tourism on the environment by reducing carbon emissions, supporting conservation efforts, and promoting eco-friendly practices. This can have a positive impact on the environment by preserving natural resources and reducing pollution.

What is the role of tourists in promoting sustainable tourism?

Tourists have a crucial role to play in promoting sustainable tourism by supporting eco-friendly accommodations, engaging in responsible travel practices, supporting local communities, and minimizing their carbon footprint.

What is the role of local communities in sustainable tourism?

Local communities play a vital role in sustainable tourism by providing unique cultural experiences, supporting conservation efforts, and benefitting from the economic opportunities that tourism can bring. Sustainable tourism initiatives often involve working with local communities to ensure their voices are heard and their needs are met.

How can sustainable tourism help preserve cultural heritage?

Sustainable tourism can help preserve cultural heritage by supporting local cultural practices and traditions, promoting cultural awareness, and providing economic benefits to local communities. In doing so, it helps to maintain and celebrate cultural diversity and promote the value of cultural heritage.

What is the impact of sustainable tourism on the economy?

Sustainable tourism can have a positive impact on the economy by providing job opportunities, supporting local businesses, and promoting economic growth in tourism-dependent communities. It can also encourage investment in infrastructure and services, leading to long-term economic benefits.

What is the role of education in promoting sustainable tourism?

Education plays a critical role in promoting sustainable tourism by raising awareness among tourists, tourism businesses, and local communities. It can help to promote best practices, encourage responsible travel behavior, and foster a culture of sustainability.

How can technology be used to promote sustainable tourism?

Technology can be used to promote sustainable tourism by supporting digital platforms that provide information and resources for sustainable travel, reducing the need for paper-based materials and promoting more efficient and eco-friendly travel methods.

What is the role of sustainable tourism in climate change mitigation?

Sustainable tourism can contribute to climate change mitigation by promoting low-carbon travel options, reducing carbon emissions, and supporting conservation efforts that help to mitigate the impact of climate change on natural resources.

How can sustainable tourism be measured?

Sustainable tourism can be measured using a range of indicators, such as carbon emissions, waste reduction, water conservation, and economic impact. There are also several certification programs and sustainability standards that can be used to assess the sustainability of tourism businesses and destinations.

How can travelers support sustainable tourism initiatives?

Travelers can support sustainable tourism initiatives by choosing eco-friendly accommodations, engaging in responsible travel practices, supporting local communities, and minimizing their carbon footprint. They can also seek out sustainable tourism certification programs and support businesses that are committed to sustainable tourism practices.

• Carbon emissions
• community-based tourism
• conservation
• Cultural Heritage
• Eco-friendly travel
• ethical tourism
• Local Communities
• Responsible Tourism

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GSTC Criteria

The global sustainability standards in travel and tourism, public consultation, revision of the gstc accreditation manual for certification of hotel/accommodation & tour operator v.4.0, gstc2024 global conference, royal djurgården, stockholm, sweden - april 23-26, what is sustainable tourism.

There are many terms that float around that may sound similar but actually refer to something distinct.

Definition of Sustainable Tourism

Negative impacts to a destination include economic leakage, damage to the natural environment and overcrowding to name a few.

Positive impacts to a destination include job creation, cultural heritage preservation and interpretation, wildlife preservation landscape restoration, and more.

Sustainable tourism is defined by the UN Environment Program and UN World Tourism Organization as “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities.”

Additionally, they say that sustainable tourism “refers to the environmental, economic, and socio-cultural aspects of tourism development, and a suitable balance must be established between these three dimensions to guarantee its long-term sustainability” ( UNEP & UNWTO , 2005: 11-12. Making Tourism More Sustainable – A Guide for Policy Makers ).

Definition of Ecotourism

Fennell described it as such: “Ecotourism is a sustainable form of natural resource-based tourism that focuses primarily on experiencing and learning about nature, and which is ethically managed to be low-impact, non-consumptive, and locally-oriented. It typically occurs in natural areas, and should contribute to the conservation or preservation of such areas” (Fennell, 1999: 43. Ecotourism: An Introduction ).

The  Mohonk Agreement (2000) , a proposal for international certification of Sustainable Tourism and Ecotourism, saw ecotourism as “sustainable tourism with a natural area focus, which benefits the environment and communities visited, and fosters environmental and cultural understanding, appreciation, and awareness.”

The ecotourism definition by the  Global Ecotourism Network (GEN) : “Ecotourism is responsible travel to natural areas that conserves the environment, sustains the well-being of the local people, and creates knowledge and understanding through interpretation and education of all involved (visitors, staff and the visited).”

Definitions of Responsible Travel

Responsible Travel refers to the behavior of individual travelers aspiring to make choices according to sustainable tourism practices. The behaviors usually align with minimizing the negative impacts and maximizing positive ones when one visits a tourism destination.

Travelers that want to learn more about how to be a responsible traveler can visit the section on the GSTC website For Travelers .

Summary of the difference between Sustainable Tourism, Ecotourism, and Responsible Travel

Ecotourism is a niche segment of tourism in natural areas.

Sustainable Tourism does not refer to a specific type of tourism, rather it is an aspiration for the impacts of all forms of tourism to be sustainable for generations to come.

Responsible Travel is a term referring to the behavior and style of individual travelers. The behaviors align with making a positive impact to the destination rather than negative ones.

Sustainable Tourism and the GSTC Criteria

They are the result of a worldwide effort to develop a common language about sustainability in tourism. They are categorized in four pillars: (A) Sustainable management; (B) Socioeconomic impacts; (C) Cultural impacts; (D) Environmental impacts.

These standards were built on decades of prior work from industry experts around the globe. During the process of development, they were widely consulted in both developed and developing countries. They reflect our goal in attaining a global consensus on sustainable tourism.

The process of developing the Criteria was designed to adhere to the standards-setting code of the ISEAL Alliance. The ISEAL Alliance is the international body providing guidance for the management of sustainability standards in all sectors. That code is informed by relevant ISO standards .

Finally, the GSTC Criteria are the starting goals that businesses, governments, and destinations should achieve. Tourism destinations each have their own culture, environment, customs, and laws. Therefore, the Criteria are designed to be adapted to local conditions and supplemented by additional criteria for the specific location and activity.

There are three sets of Criteria

• GSTC Industry Criteria = relates to the sustainable management of private sector travel industry, focusing currently on Hotels and Tour Operators.
• GSTC Destination Criteria = relates to sustainable management of Tourism Destinations.
• GSTC MICE Criteria = relates to sustainable management of Venues, Event Organizers and Events & Exhibitions.

Learn more about Sustainable Tourism

Reading one article is not enough. The GSTC website offers those interested in learning more about sustainable tourism the needed resources. Make sure you visit the relevant pages for you:

• For Hotels & Accommodations
• For Tour Operators
• For Governments & Destinations
• For Corporate and Business Travel

You can also join one of the regular GSTC courses:

• Want to gain in-depth knowledge of the GSTC Criteria and understand sustainable tourism? The GSTC Sustainable Tourism course is for you.
• Engaged with corporate and business travel? The GSTC Sustainable Business Travel course is for you.
• Are you a hotelier or work in the hospitality sector? GSTC Sustainable Hotel course

GSTC Sustainable Tourism Training Schedule

✓ Gain in-depth knowledge of the GSTC Criteria, the global standard for sustainability in travel and tourism. ✓ Make informed decisions on how to implement sustainability practices for your company or destination. ✓ Get ready for developing viable and actionable sustainable tourism policies and practices for your organization

I’ve participated in the course to get a comprehensive overview of destination sustainability criteria. Much more than this, the course gave me the up-to-date analysis of current trends, and a huge number of relevant cases from the destinations, the industry networks and the service providers. I strongly recommend to attend the course.

My course facilitator and teacher (Ayako and Antje) went above and beyond to answer our questions and provide us with additional resources. The course content (the GSTC Criteria) was delivered in an understandable and organized way. Learning the GSTC Criteria and how it applies to our own projects, businesses, and destinations is integral to anyone wanting to do any kind of work in the future centered around travel. I appreciated that the course was delivered in an interactive way over Zoom, and not just something we watched on YouTube. For me, being able to interact with fellow students from around the world, was a big plus. Was well worth it, and I highly recommend the course!

This course has been very relevant and provides in-depth knowledge of GSTC criteria for sustainable practices for destinations as well as the travel industry [with] plenty of real life examples and share links to plenty of reading material throughout the course. … As we move forward during these difficult COVID times, learning our lessons on the damage to nature, it becomes all the more important for industry professionals to get trained and step up efforts to embrace sustainability in all aspects of tourism. Hence, I recommend this course to all industry professionals.

This course enables participants to connect with the GSTC team directly, over an easy to use platform and network around the world. Using real life examples and detail in each of the 4 sections of the GSTC.

The GSTC training was a great way to connect, network, and engage in mind-broadening and eye-opening discussions with others in the diverse field of sustainable tourism. I would highly recommend this as a starting point for anyone interested in the journey of regenerative and sustainable tourism.

The course was great and the on- the-go discussions added great value to keep abreast of trends from across the globe. Participants from various parts of the world brought in their experiences and made the course very interesting.

Hearing about actual destinations applying Sustainable Tourism initiatives and learning from real situations practicing Sustainable Tourism, as well as the related successes and challenges, was very informative and valuable. My favorite part was the unexpected camaraderie from and connections with the other participants. I genuinely enjoyed the online discussion, sharing of ideas, and breakout groups and, overall, meeting so many others who she a passion for Sustainable Tourism. Thank you, GSTC, for a great course!

A complete holistic approach to sustainable tourism. The comprehensive lessons given each week break down the GSTC Criteria and are paired with practical examples, international experts and ‘hands on’ online workshops. The opportunity to discuss and share insights from all the participants around the world not only contributes to my own knowledge but to also my professional network. I highly recommend this course for anyone discovering sustainable tourism.

The course is quick and handy way to immerse in the issues of Sustainability in Tourism and a great kick start in starting your own business or destination program. I could have had the course even longer and especially the live sessions were great to get to know some of the other participants and share their knowledge and experiences – best practices are the best way to get started and to get valuable information. Highly recommended!

The course was so informative and presented in an engaging & interesting way. The examples & speakers gave us a lot to think about and many tangible ways that we can make a difference in our travel business. Thank you!

This course has given me an approach to the GSTC Criteria, where the basic and complete structure to move forward on sustainable paths is visualized. The reflections generated through real examples, discussions and available material are key to better internalize what sustainability means. Ideas applicable to our business and our work area appear during the course that contribute positively to one’s reality. I will recommend this course, for its contribution to the objective, honest and constructive understanding of what sustainability is.

I can only highly recommend the course for every travel and tourism professional- it is a great motivational boost to get into action and helps me support destinations in bringing the idea of destination stewardship – an inclusive and holistic approach – alive. We do not need more and more tourists, we need sustainable tourism.

Taking the GSTC training at this point in time was extremely valuable. It gave me a sustainable tourism framework to help assess what I’ve been able to accomplish and also consider the role that sustainable experiential travel may mean as we begin to inch our way out of the world of zero tourism towards something likely new and different. One other great benefit of the training was starting to get acquainted and sharing with other participants and instructors from around the globe. These connections will be valuable for a very long time to come.

I found this online course well structured and enjoyable. The trainers are really inspiring, extremely knowledgeable about the field and very supportive. The live online sessions give a great introduction to key topics, and there are online lessons, discussion forums and reference material to deepen knowledge. I feel like I have access to so much wisdom, and it is great to be part of a global community of sustainable tourism practitioners.

Thank you GSTC for such a great course. The content was relevant, the case studies were inspiring and the course structure was spot on! I can’t wait to take my learnings and inspiration and activate it across regional destinations in Australia. Keep up the great work.

What I liked the most about this course is the well-defined structure, the opinion sharing with online classmates, and the up-to-date topics. It makes the experience much more effective and enjoyable.

Excellent course that sets the foundations for sustainable tourism practice.I was very new with sustainable tourism and now after the course I have very solid understanding and skills to apply to my job. In addition, the amazing network of professionals sharing ideas is another great tool!

This course provided me with a thorough understanding of how to implement sustainable travel practices. I will definitely integrate information from this training into my work with travel organizations and destinations to help them achieve short-term progress through a long-term strategy.

The GSTC training provides a comprehensive overview of key indicators for a holistic view of sustainable tourism. The training provided an excellent opportunity to network with other tourism professionals, and to share ideas, develop plans, and comment on sustainable tourism initiatives that are being implemented in a diverse array of locations globally. I’m grateful for the connections that I made and for the helpful feedback on ideas for improving sustainability in several operations.

Useful and inspiring! The way the course is organised with lots of practical experience from colleagues in the tourism sector is indeed the most useful and interesting part of the course, [making it easier] to approach the GSTC criteria.

The GSTC course was really great to me because it gave me an in-depth knowledge about sustainable tourism. The combination of the criteria explanation and the presentation from other experts was really great, as it gave us the know-how, lots of samples and case studies. Before joining this course, I had heard about the term sustainable tourism many times, but [was not sure] what it is all about and how we can achieve it. I am glad to have gained the bigger picture of sustainable tourism. I’m developing my village to be a community based tourism destination, and now I can adopt and apply the standard locally.

A great training program that gives the participants a thorough understanding on the sustainable management of both destinations and individual businesses. Anyone from the industry – from the business or the government side – should understand the bigger picture of the destination level management as well as the industrial level so that both public and private sectors can work together for a more sustainable tourism industry.

The GSTC Sustainable Tourism Training Program provided an up-to-date perspective and holistic approach on the topic. I really enjoyed taking part in the group discussions and hearing about the realities of other destinations and their challenges.

I think the training was very useful and gave me many insights that I will use in my daily work to develop more sustainable tourism. The training class was also a good group for networking.

The Global Sustainable Tourism Council (GSTC) is the most widely recognized institution for offering sustainability courses for tourism professionals.

This is a one-of-a-kind course that provides the tools in getting you started. Not to mention, you’re also collaborating with people and organizations across the globe facing similar challenges. The feedback from fellow students was invaluable and honestly, what better way to tackle some big challenges related to the environment than with people from different countries and backgrounds. I’d take this course again just for those connections!

The [GSTC course] has been a remarkable learning experience and a great introduction to sustainable tourism. The combination of online resources, discussion forums, weekly live events with guest presenters provides a deeper understanding and useful tools in sustainable tourism. The trainers have incredible expertise in both tourism and sustainability and share their knowledge and passion about current sustainability practices. I would highly recommend this course to everyone involved in the tourism industry or have a interest in sustainable tourism.

An excellent programme run by well qualified professional staff and trainers. The guest speakers were world class and materials industry leading. A definite must for any tourism professional who is serious about making sustainable impacts for the betterment of our industry.

Amazing learning experience. Exceeded my expectations by far. Excellently organized and facilitated. Great dynamics in discussions with course participants – so much to learn from. Highly valuable best practices and interactive modules really made the best learning experience I had until now! It really motivated and inspired me to continue on the road of global sustainable tourism.

The GSTC Sustainable Tourism Training gave me the tools and network to be able to work for a more sustainable tourism sector in the area where I’m based (South Sweden). The structure with the four principles makes it easy to follow and to discuss also outside the GSTC world. The examples from the other participants were great, and we will continue sharing good and bad examples from destinations all over the world.

To work on sustainability is a never-ending story and can be overwhelming at times. The GSTC training supports a structured approach toward continuous improvement. It provides applicable tools to evaluate our sustainability performance and guidance for setting long-term strategies. It allows you to break down this massive task into achievable working packages.

The GSTC training was a great first touch point for me into the world of sustainable tourism and destination management. I loved hearing case studies from around the world and real life examples on how the GSTC criteria can make a difference. The course has enabled me to start building on these criteria within my job.

The training has enable me to go through all the GSTC Criteria thoroughly with better knowledge of sustainable tourism standard and practices. It will be useful as basic guidelines for the Foundation to use these Criteria, as the destination wants to embark in becoming a sustainable tourism destination, aiming to become GSTC-Certified.

I would definitely recommend GSTC training to absolutely everyone in the tourism industry. The entire [GSTC] framework is extremely useful and important – a framework of values and ideas that is evolving, and that is meant for us a roadmap to make things better for people and companies that may be starting from different points in the journey towards sustainability.

The quality of this training was really first class; materials, presentations, trainer support, resources and discussions. The forum helped keep everything relevant and up to date, and I also liked the format of the live events. All guest presenters were excellent; I liked that they were sharing real life experiences and not just theoretical examples. From each and every live presentation I gained ideas, reinforcements to my own experiences and enthusiasm for what I and my colleagues are doing in our own part of the world.

The STTP programme has been a good introduction to the principles of sustainable tourism. It was a good mix of presentations and cases of sustainable tourism in real-life, insights from experts from various countries and across tourism sectors and explanation of key GSTC criteria. Participants were encouraged to share their experiences and observations through discussion forums and presentations, which made the sessions more lively. The final exam is recommended for those who wish to test their ability to put these principles to practice. I highly recommend this course to tourism industry professionals wishing to incorporate sustainable tourism management at work.

The GSTC training provided me with a deep understanding of the criteria. My fellow classmates were industry experts in various sectors from around the world, bringing the criteria to life with valuable examples/discussions of how they have implemented the very practices we were learning.

My first impression was the organization, it was perfect regarding the admin efforts and the learning tools. The course materials were really useful, as well as the live sessions from which I gained a deep understanding and experience from the other participants. I really want to have the chance to thank all the team who was involved, and of course I would recommend people working in the tourism industry to join this course

The training gave me a clear understanding of the challenges we face and the actions to take to make sustainability effective, [covering] each of the main areas in a systematic way with enough technical detail for those who needed it, without losing the less technical trainees (like myself) who needed to understand the broad overview of sustainable tourism practices

The overview of standards, coupled with best practice and real world examples has been very beneficial for my work in destination management and responsible tourism development. The ability to meet likeminded industry colleagues, who are working in this arena was also highly valuable.

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unsustainable

sustainability • ethics • climate • waste • renewables • ecology • poverty • equality

Why Sustainable Tourism is Important

We all know that sustainability is not a choice and that we must change a lot to be able to preserve the world’s unique cultures, natural landscapes and attractions for future generations.

In this article, we will take a closer look at the sustainable tourism definition, learn more about the different types of sustainable development in the travel industry, and discuss why sustainable tourism is important.

By the team at Apus Peru, Rainforest Alliance Verified travel specialists.

Table of Contents

The Issue: Why is Sustainable Tourism Important?

Life is all about experiences. And unlike material things, each experience stays with us no matter where we go. Traveling can not only be a meaningful break from our hectic pace of daily life, but also allows us to discover new places and learn from other cultures and traditions.

Nowadays, more people are traveling than ever before, and 53% of global travelers want to travel more sustainably in the future to reduce the negative impact on local cultures and the environment. Tourism is one of the most significant sectors affecting a country’s economy, but what is sustainable tourism and why is it important?

When tourism activity increases, it can bring many sustainable tourism benefits to the travel destination by creating thousands of jobs, developing the infrastructure of a country, and planting a sense of cultural exchange between the local communities and foreigners. Unfortunately, as tourism increases without implementing a concept of sustainable tourism, negative impacts also increase. 

What is Sustainable Tourism?

What does sustainable tourism mean? According to the UNWTO sustainable tourism definition , it describes a tourism in which the needs of today are not placed before the needs of tomorrow. Since travel experiences contain a wide range of different activities and industries, all sectors and stakeholders need to collaborate in order for it to be successful.

The main goal of sustainable tourism is to make the best use of natural resources while having a positive impact on the conservation of natural heritage and biodiversity, the economy and rural communities. This means that a truly responsible tourism should provide more benefits than negative impacts , considering the needs of both visitors and residents of a destination, and resulting in a mutual “give and take” relationship.

Sustainable Tourism Principles

The United Nations World Tourism Organization (UNWTO) established three sustainable tourism principles with the purpose of creating a long-term balance between the environmental, socio-cultural, and economic aspects of sustainable tourism development. The following three principles formulated by the UNWTO are an applicable guideline for all types of tourism providers and segments:

• Make optimal use of environmental resources that constitute a key element in tourism development, maintaining essential ecological processes and helping to conserve natural heritage and biodiversity .
• Respect the socio-cultural authenticity of host communities, conserve their built and living cultural heritage and traditional values, and contribute to inter-cultural understanding and tolerance.
• Ensure viable, long-term economic operations, providing socio-economic benefits to all stakeholders that are fairly distributed, including stable employment and income-earning opportunities and social services to host communities, and contributing to poverty alleviation.

A successful application of responsible tourism is only possible with the full participation of all relevant touristic actors and a well-organized sustainable tourism management.

The 3 Pillars of Sustainable Tourism

Thinking about what sustainable tourism means, people mostly link it with the preservation of the environment. But that’s only one part of the global sustainable tourism criteria. When you dive into a responsible lifestyle, you will probably come across the three pillars of sustainable tourism, also called the triangle of sustainability.

This model consists of three different aspects: environment, society, and economy. Together the three pillars are meant to work in connection to one another with true sustainability occurring.

The environmental pillar of sustainable tourism

Natural landscapes are one of the main cores of many tourist attractions.

What would a trip to Peru look like without hiking along the high Andes Mountains, visiting famous Machu Picchu, and admiring its unique flora and fauna?

Could you imagine South America without the Amazon rainforest, its biodiverse National Parks, lakes and beautiful beaches?

To ensure that future generations will be able to explore these incredible natural treasures, we must preserve our environment. Not only for future tourists, but also for the vitality of the travel destination itself.

The social pillar of sustainable tourism

The social aspect is another significant sustainable tourism indicator and refers to human capital. The living conditions of locals must be treated with the same priority as the development of tourism. Only when the citizens’ quality of life is improved and the support of locals is guaranteed in areas like education, security, labor conditions and leisure, tourism can develop sustainably.

Every provider in this sector, such as hotels, restaurants, tour operators, and other travel businesses, need to provide fair working conditions for their employees. Ideally, they should also support the local economy by investing in rural projects and education. The sustainable tourism definition implies that local people should never suffer from touristic activities, for example by destroying their heritage or having less fresh water.

The economic pillar of sustainable tourism

Economic sustainability refers to the responsible use of resources and financial profitability of a company. The pursuit of a company’s profit can never influence negatively the other two pillars of sustainable tourism development. While maximizing profits, each business must take into account the social and environmental impacts. Since companies become more aware of the significance of responsible travel, they consider social and local values while establishing their financing strategies. The integration of local institutions is important, so each service benefits sustainable tourism and supports the local economy, creating new jobs and improving the infrastructure.

Types of Sustainable Tourism

To sum up, sustainable tourism is composed of three main principles: socio-cultural justice, economic development , and environmental integrity. However, there are various types of sustainable tourism that are closely linked, to such an extent that they are often mistakenly mixed up. For example, the expression “eco sustainable tourism” implies two slightly different concepts that can be separated into two terms. It can be helpful to learn more about the aspects that these ideas have in common, as well as distinguish them. Most of these tourism concepts oppose the commercial forms of mass tourism that are more likely to increase environmental damage, cultural loss, negative economic impacts, and overtourism. 

Differences Between Sustainable, Eco & Responsible Tourism

Sustainable tourism can be considered a broad umbrella term with several layers, focusing on different aspects of responsible development. As a matter of fact, the sustainable tourism meaning refers to numerous types, such as green tourism, soft tourism, rural tourism, agro-tourism, ecotourism , sustainable tourism, and many more. However, in the tourism sector you can find two main subcategories, which will be explained below: eco tourism and responsible tourism. 

Ecotourism is a niche segment that focuses on tourism in natural regions. According to the UNWTO’s definition , it implies all touristic activities in which the major motivation of visitors is the appreciation of natural environments and cultures. The travel experience itself focuses on experiencing and learning more about nature.

Eco tourism and sustainable tourism both focus on the minimization of negative impacts of the destination’s natural environment, culture and economy, but ecotourism also contains the additional purpose of actively supporting the maintenance of environmental areas and wellbeing of the host communities, involving ecological conservation, interpretation and education. Besides, ecotourism tends to be operated by specialized and locally-oriented companies, providing their services for smaller target groups.

Responsible tourism and sustainable tourism have the same goal. The major difference between both concepts is that, in responsible tourism , the behavior of each individual must take responsibility for sustainable development. Everybody involved in tourism must stand up for the impact of their actions – not only the individual tourist, but also each touristic organization, business, product owner, operator, industrial association and the government. A responsible individual makes decisions based on what is best for the natural environment and host communities in the long term, making sure to contribute to a positive impact during the trip.

A Look Back at Why Sustainable Tourism is Important

The history of sustainable tourism goes back to the early 1990s. For the first time, the debate about negative impacts caused by tourism gained more attention, implying the need for intervention to protect people, economic systems and the environment. Even though the negative effects of tourism were recognized, there were only a few tourism management initiatives, and the need to change the nature of tourism did not seem to be urgent.

Today we know that sustainable tourism for development is essentially needed, and the travel industry is dependent on management of socio-cultural compatibility, the environmental and economic constraints. As the tourism sector is expected to grow continuously, present tourism habits are going to become unsustainable. This makes sustainable tourism marketing an essential asset for the maintenance of tourism.

By prioritizing sustainable travel, governments, travel businesses, airlines, hotels, touristic institutions and tourists can make a change and ensure tourism is still possible in the future. Only when we actively provide benefits and minimize the negative impacts caused by touristic activity, will it become a force for good in the world. Sustainable tourism statistics clearly show that responsible travel must no longer be a niche part of tourism. Eco tourism and sustainable tourism has become increasingly popular throughout the years, and 83% of international travelers believe in the importance of sustainable tourism.

What are the Benefits of Sustainable Tourism?

Learning more about the positive impacts for each actor of the tourism industry helps to find an answer to this complex question. While tourism can harm natural environments, cultures and local communities, it can also provide significant benefits. The sustainable tourism approach has the purpose of maximizing the positives and minimising the negatives, while preserving opportunities for the future.

Very often there are great disagreements between host communities and tour companies due to their conflicting opinions and goals. However, the implementation of a sustainable tourism model creates a dialogue between both parties, building a more beneficial relationship. So, why is sustainable tourism important? And what are the benefits of responsible travel for each touristic actor?

Benefits for Local Communities

One of the greatest economic aspects of sustainable tourism activities is the creation of fair working conditions for local employees. Minimum wages with an adequate level ensure a decent standard of living for local workers and their families, and equitable labor rights ensure health protection and safety for them. In addition to improving the economy of the host country, it also enables an enhanced infrastructure and increased standard of living for locals.

Due to the growing impact of sustainable tourism, travel companies invest in rural projects and collaborations, protecting ecosystems, preventing deforestation, helping conserve energy and water, and much more. Besides, conscious travelers are willing to pay more to support responsible and green tourism, which contributes to the execution of these projects as well. Also, the travel industry can be an incentive to improve education with the implementation of an effective sustainable tourism framework.

Besides, tourism can be a source of cultural preservation and maintenance of traditions. Due to the increased awareness of responsible development, travelers are more interested in learning and getting to know the authentic life of host communities. Thereby local residents identify themselves with their own culture and sustain their cultural heritage, showcasing their traditions and sharing their history.

This phenomenon also leads to encouraging sustainable wildlife interactions and conservation. Community-led tours teach visitors about the ecosystems and wildlife, which raises global awareness about the significance of regional environmental preservation.

Benefits for Tourism Companies

Sustainable tourism companies profit from responsible development as well. Sustainable destinations attract a different type of traveler, who is aware of climate change and wants his or her visit to be a positive impact in the world. This target group is constantly growing and willing to pay a higher price for an authentic and conscious travel experience.

Even though tourism companies must invest a lot in a greener way of travel, they benefit from these sustainable tourism trends. That’s because conscious travelers are less price sensitive and spend around 50% more money during their stay than standard visitors. Besides, they tend to take longer holidays with fewer flights to reduce carbon emissions. This means that sustainability has the advantage of being a competitive differentiator – instead of offering similar services at a similar price, the added value brings greater income, too.

All in all, with sustainable tourism development, tourism companies can establish mutually beneficial relationships with host communities. The happier local workers and communities are, the better is the quality of their provided services, which has a positive impact on the visitor’s experience as paying client.

Benefits for The Individual Traveler

Sustainability is no longer a trend, but a lifestyle embraced by more and more people. Travelers seek to learn more about how to travel sustainably and want to have an authentic experience off-the-beaten-track.

Instead of just exploring touristic highlights, visitors are becoming more conscious of their actions, avoiding mass tourism and appreciating the time they have to the fullest. This change of travel style has a huge positive impact on sustainable tourism.

The quality of the travelers’ experience has been enhancing enormously due to the constantly growing demand for sustainable tourism products. The idea of traveling has changed incredibly – instead of visiting a country for a limited period of time, the individual has the chance to explore a place from the perspective of locals, and at the same time contribute to a better world for future generations.

Sustainable Travel in Peru

Traveling responsibly is a major concern in almost every part of the world. In Peru, one of the most diverse countries worldwide, and with the second largest land area of Amazon rainforest on the planet, the number of sustainable tourism organizations is constantly growing.

There are plenty of sustainable tourism examples in Peru that can offer a life-enriching experience for visitors, as well as an opportunity to help foster positive social, economic and environmental benefits.

Ecotourism in the Amazon Rainforest

Deforestation is the main threat of Peru’s ecosystem, which also shows us why sustainable tourism is important. Farming, logging, mining, oil extraction, and illegal coca farming are negative consequences caused by the travel industry. Mass tourism leads to environmental mishaps like water shortages and mudslides, and affects the Indigenous communities in a negative way.

Regarding the development of sustainable tourism history, the Peruvian Government has been making great progress the last few years, by setting up Natural Park Reserves, such as the Pacaya-Saimiri National Reserve, Tambopata National Reserve, and Manu Biosphere Reserve. 

The Ministry of Environment enforces tourist restrictions and ensures better education about ecotourism in the Amazon for both locals and travelers in order to promote preservation and conservation of these natural environments. With the implementation of responsible management and local projects, the sustainable tourism industry can conserve these areas and bring benefits to the residents of these local communities.

Pachamama as Sustainable Tourism Example

To the Andean communities, Mother Nature (pachamama) and the mountains (apus) are very powerful, which is why they must be nurtured and cared for as well. Locals respect their natural environment and perform traditional ceremonies to show gratitude with the purpose of maintaining balance between nature and human beings, applying the principle of giving and receiving.

Today, many sustainable tourism companies in Peru want to share this spirit of pachamama and offer authentic travel experiences that create a positive impact in this world. Responsible and conscious travelers seek to learn more about the ancient principles of Andean cosmology that they can apply to their own life. Getting back to your roots, living in balance with yourself and your environment is part of a new lifestyle and a trend in sustainable tourism.

Apus Peru: Adventure Travel Specialists

Apus Peru: Adventure Travel Specialists  is a sustainable tourism company specialized in unique outdoor activities and adventure travel.

Founded in 2005, Apus Peru decided to actively make a change and contribute to a greener tourism, committing to keep the three pillars of sustainability in balance by giving back to local communities and investing in community development projects . Apus Peru was also the first trekking operator in Peru to receive independent verification of its sustainability practices by the  Rainforest Alliance .

Unlike so many tour operators, Apus Peru has implemented a sustainable tourism policy that insists on the payment of fair wages and benefits to the locals with whom they work. Apus Peru also donates USD $20.00 per passenger to  Threads of Peru , a social enterprise dedicated to sustaining Andean weaving traditions and providing economic opportunities to Indigenous artisans, constituting about 15% of Threads of Peru’s annual budget.

Challenges for Sustainability in the Tourism Industry

Why is sustainable tourism important?

Worldwide tourism accounts for 8% of global greenhouse gas emissions – a significant proportion. And a study published by Nature Climate Change shows that the global tourism industry is rapidly expanding.

This makes the sector a bigger polluter than the construction industry and shows that we urgently need to apply a sustainable tourism concept to make a change. But how to achieve sustainable tourism?

It seems to be almost impossible to convert theory into praxis – we have heard enough ideas about sustainable tourism planning but not enough proven advice on how all these models work in real life. For travel to be greener, a lot more must be done than just defining a theoretical approach on how to keep these 3 pillars of sustainable tourism in balance.

Governments and travel institutions need better communication and effective implementation of a sustainable tourism plan at international, national and regional level. Our current travel behavior is unsustainable despite the progress and positive development – managing sustainable tourism is not an easy task at all.

Is Sustainable Travel Possible?

Coming back to the question of why sustainable tourism is important, it is obvious that tourism, as a resource-dependent industry, needs to take responsibility in order to be available for future generations.

One of the greatest sustainable tourism challenges is the successful implementation of theory, which can only be managed with continuous monitoring of tourism impacts, strong political leadership and efficient coordination between all touristic stakeholders. There are no one-size fits all solutions, as the application of sustainable tourism models always vary, depending on the diverse features of sustainable tourism destinations. 

It is certain that we cannot achieve complete sustainability, but we can certainly try to constantly improve, step by step, increasing our positive impact on this planet. Adopting a sustainable tourism strategy is an essential action for tourism to succeed, and there are so many opportunities for it to develop and grow into something more beneficial for visitors, locals and the whole world.

Everybody has the power to become more responsible and make their contribution to positive change.

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What Is The Difference Between Ecotourism And Sustainable Tourism?

Published: November 14, 2023

Modified: December 28, 2023

by Dorelle Landers

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Introduction

As our world becomes more aware of the environmental impact of various industries, the tourism sector is no exception. In recent years, there has been a rise in the popularity of ecotourism and sustainable tourism as travelers look for ways to explore the world while minimizing their impact on the environment and supporting local communities.

Both ecotourism and sustainable tourism share the common goal of promoting responsible travel practices, but they have distinct differences in their approaches and principles. Understanding these differences can help travelers make informed choices and contribute to a more sustainable and responsible tourism industry.

In this article, we will explore the definitions of ecotourism and sustainable tourism, discuss their key principles, compare the two concepts, and examine the benefits and challenges associated with each.

So, let’s dive into the world of ecotourism and sustainable tourism, and discover how we can travel in a way that is both fulfilling and gentle on the planet.

Definition of Ecotourism

Ecotourism, also known as ecological tourism, is a type of tourism that focuses on visiting natural and undisturbed areas while minimizing the impact on the environment and promoting conservation efforts. It encompasses responsible travel to fragile, pristine, and often remote destinations, with an emphasis on educating travelers about the environment and local cultures.

Ecotourism aims to provide unique experiences that are in harmony with nature, fostering an appreciation for the natural world and the need for its protection. It promotes sustainable practices by supporting local communities, conserving biodiversity, and preserving the cultural integrity of the destinations.

There are several key principles that define ecotourism:

• Nature Conservation: Ecotourism places a strong emphasis on conserving and protecting natural habitats, ecosystems, and wildlife. It seeks to minimize negative impacts, such as habitat destruction, pollution, and disturbance to wildlife populations.
• Educational Component: Ecotourism aims to educate visitors about the environment, local cultures, and the importance of conservation. It provides opportunities for guided tours, nature walks, and informative activities that promote an understanding of the natural and cultural value of the destination.
• Community Involvement: Ecotourism strives to involve and empower local communities in decision-making processes, as well as benefitting economically from sustainable tourism practices. It promotes fair wages, local employment, and the development of community-based tourism initiatives that preserve cultural heritage.
• Sustainable Practices: Ecotourism seeks to minimize its environmental footprint by adopting sustainable practices such as waste management, energy conservation, and responsible water usage. It encourages the use of locally sourced and organic products, as well as minimizing the use of plastic and other non-biodegradable materials.
• Responsible Tourism: Ecotourism promotes responsible travel behavior, including respecting local customs, traditions, and the environment. Travelers are encouraged to minimize waste, reduce their carbon footprint, and support local businesses and artisans.

Overall, ecotourism offers a way for travelers to connect with nature, learn about different cultures, and contribute to the preservation of our planet’s precious resources. It offers a sustainable alternative to conventional tourism and helps foster a greater appreciation for the natural world.

Definition of Sustainable Tourism

Sustainable tourism is a concept that aims to minimize the negative impacts of tourism on the environment, economy, and local communities, while maximizing the benefits for all stakeholders involved. It involves the development and operation of tourism activities that are environmentally friendly, socially responsible, and economically viable in the long term.

At its core, sustainable tourism seeks to achieve a balance between meeting the needs of visitors and preserving the natural and cultural assets of a destination for future generations. It takes into consideration the interconnectedness between environmental, social, and economic factors, promoting sustainable development and fostering a positive relationship between tourism and the host community.

The key principles of sustainable tourism include:

• Environmental Protection: Sustainable tourism places a strong emphasis on protecting the natural environment and conserving biodiversity. It seeks to minimize pollution, reduce waste, and manage natural resources responsibly, ensuring the long-term sustainability of ecosystems and the well-being of wildlife.
• Social and Cultural Respect: Sustainable tourism respects and promotes the cultural authenticity and heritage of host communities. It encourages meaningful interactions between visitors and locals while fostering mutual respect and understanding. It also supports the preservation of cultural traditions and practices.
• Economic Benefits: Sustainable tourism aims to contribute to the local economy by generating income and employment opportunities for the host community. It encourages the development of sustainable businesses and sources of income, ensuring the equitable distribution of tourism-related benefits.
• Community Involvement: Sustainable tourism actively involves and engages local communities in decision-making processes, seeking their participation in tourism planning and development. It recognizes and respects their rights, traditions, and knowledge, empowering them to take ownership of tourism initiatives.
• Visitor Education and Awareness: Sustainable tourism promotes visitor education and awareness, encouraging travelers to understand and appreciate the environmental, social, and cultural impacts of their actions. It seeks to foster responsible travel behavior and promote sustainable practices among visitors.

Sustainable tourism strives to create a positive and lasting impact on the destination by balancing the needs of the environment, local communities, and visitors. It acknowledges the importance of preserving natural and cultural heritage, while ensuring the economic development and well-being of the communities involved.

By practicing sustainable tourism, travelers have the opportunity to explore new places, support local economies, and make a positive difference in preserving our planet’s natural wonders for future generations.

Key Principles of Ecotourism

Ecotourism follows a set of key principles that guide its practices and differentiate it from other forms of tourism. These principles not only ensure the sustainability and conservation of natural resources and cultural heritage but also aim to provide meaningful and enriching experiences for travelers. Let’s explore the key principles of ecotourism:

• Nature Conservation: Ecotourism places a high priority on conserving and protecting the natural environment. It seeks to minimize negative impacts, such as habitat destruction and pollution, and focuses on preserving biodiversity and ecosystems. Ecotourism operators collaborate with local communities and conservation organizations to implement sustainable practices.
• Educational Component: Ecotourism aims to educate visitors about the environment, ecology, and local cultures. It provides opportunities for guided nature walks, interactive experiences, and informative programs to create awareness and understanding of the natural and cultural value of the destination. By promoting education, ecotourism encourages visitors to become stewards of the environment.
• Community Involvement: Ecotourism actively involves and benefits local communities. It seeks to empower them by providing economic opportunities through employment, fair wages, and community-based tourism initiatives. Local communities also play a vital role in decision-making processes, allowing them to have a say in the development and management of ecotourism activities.
• Sustainable Practices: Ecotourism promotes sustainable practices to minimize its environmental impact. This includes proper waste management, energy conservation, responsible water usage, and the use of environmentally friendly products. Ecotourism operators often strive to reduce their carbon footprint and adopt eco-friendly transportation options to mitigate their impact on the environment.
• Responsible Tourism: Ecotourism promotes responsible travel behavior among visitors. This includes respecting local customs and traditions, following designated trails and paths to avoid disturbing flora and fauna, and supporting local businesses and artisans. Travelers are encouraged to minimize waste, reduce their use of single-use plastics, and leave a positive impact on the communities they visit.

By adhering to these key principles, ecotourism provides travelers with an opportunity to connect with nature, learn about different cultures, and contribute to the conservation of our planet’s natural resources. It offers a sustainable and responsible way of traveling that not only benefits the environment but also supports the socio-economic well-being of local communities.

Key Principles of Sustainable Tourism

Sustainable tourism is guided by several key principles that shape its practices and distinguish it from conventional tourism. These principles promote the conservation of the environment, support local communities, and ensure long-term socio-economic benefits. Let’s explore the key principles of sustainable tourism:

• Environmental Protection: Sustainable tourism prioritizes the preservation of the natural environment and seeks to minimize its impact. It promotes sustainable resource management, waste reduction and recycling, and the conservation of biodiversity and ecosystems. Sustainable tourism operators operate in an environmentally responsible manner to protect the destinations they serve.
• Social and Cultural Respect: Sustainable tourism respects and celebrates the cultural authenticity and heritage of host communities. It values the diversity of cultures and traditions and seeks to promote local customs, arts, and handicrafts. Sustainable tourism encourages positive interactions between visitors and locals, fostering mutual respect and understanding.
• Economic Benefits: Sustainable tourism aims to maximize economic benefits for local communities by creating employment opportunities and supporting local businesses. It encourages fair wages, responsible purchasing practices, and the equitable distribution of tourism-generated income. Sustainable tourism strives to contribute to the socio-economic development of host destinations.
• Community Involvement: Sustainable tourism actively involves and empowers local communities in decision-making processes and tourism planning. It values the input and perspectives of community members, allowing them to shape the development and management of tourism initiatives. Sustainable tourism initiatives also seek to enhance the well-being and empowerment of host communities.
• Visitor Education and Awareness: Sustainable tourism promotes visitor education and awareness about the environmental, social, and cultural impacts of tourism. It encourages travelers to learn about the destinations they visit, respect local customs, and adopt responsible travel behavior. By raising awareness among visitors, sustainable tourism aims to foster positive changes in travel habits.

By adhering to these key principles, sustainable tourism aims to create a positive and lasting impact on the environment, local communities, and travelers. It seeks to strike a balance between the economic benefits of tourism and the long-term preservation of natural and cultural heritage.

Through sustainable tourism, travelers have the opportunity to support local communities, protect the environment, and foster cultural preservation. By embracing sustainable practices and conscious decision-making, we can ensure that tourism benefits both the present and future generations.

Comparison between Ecotourism and Sustainable Tourism

While ecotourism and sustainable tourism share common goals of promoting responsible travel practices and minimizing the negative impacts of tourism, there are distinct differences between the two concepts. Let’s compare ecotourism and sustainable tourism to understand their unique characteristics:

Focus: Ecotourism primarily focuses on visiting natural and undisturbed areas, with an emphasis on conservation efforts and education about the environment. Sustainable tourism, on the other hand, has a broader scope and considers the interconnectedness of environmental, social, and economic aspects of tourism.

Principles: Ecotourism emphasizes nature conservation, educational experiences, community involvement, sustainable practices, and responsible tourism. Sustainable tourism shares similar principles but also highlights the importance of environmental protection, cultural respect, economic benefits for communities, and visitor education and awareness.

Target Destinations: Ecotourism typically involves traveling to remote, natural areas such as national parks, wildlife reserves, and eco-lodges. Sustainable tourism can encompass a wider range of destinations, including cities, cultural sites, and natural areas, as long as sustainable practices are promoted.

Educational Component: Ecotourism places a strong emphasis on providing educational experiences to visitors, aimed at increasing awareness and understanding of the environment and local cultures. While sustainable tourism also values education, it may have a broader focus on raising awareness about various sustainability issues beyond the natural environment.

Community Involvement: Both ecotourism and sustainable tourism prioritize community involvement and empowerment. However, ecotourism specifically focuses on engaging local communities in decision-making processes and economic benefits derived from tourism activities. Sustainable tourism also emphasizes these aspects but may have a broader approach to community involvement beyond the specific context of ecotourism.

Scope of Sustainability: Ecotourism heavily emphasizes environmental sustainability and the conservation of natural resources. Sustainable tourism, while also valuing environmental sustainability, takes a more holistic approach by considering social and economic factors as well.

Overall Goals: The main goal of ecotourism is to promote responsible travel practices that conserve nature, educate visitors, support local communities, and minimize environmental impacts. Sustainable tourism, on the other hand, seeks to achieve sustainability in the tourism industry by balancing environmental responsibility, social and cultural respect, and economic benefits for all stakeholders.

It’s important to note that ecotourism can be seen as a subset of sustainable tourism, as it focuses specifically on nature-based experiences and conservation efforts. Both concepts have their unique strengths and approaches, but they ultimately share the common goal of promoting responsible and sustainable travel practices.

Benefits of Ecotourism

Ecotourism offers a range of tangible and intangible benefits for travelers, local communities, and the environment. Let’s explore some of the key benefits of ecotourism:

Conservation and Biodiversity: Ecotourism plays a vital role in conserving natural habitats and protecting biodiversity. By visiting ecologically sensitive areas, travelers contribute to the preservation of fragile ecosystems and support conservation efforts. Ecotourism also raises awareness about the value of biodiversity, fostering a sense of responsibility towards the natural world.

Educational Experiences: Ecotourism provides educational opportunities for travelers, offering a deeper understanding of environmental issues, local cultures, and conservation efforts. Travelers can learn about sustainable practices, the significance of ecosystems, and the challenges faced by local communities. Such educational experiences foster a greater appreciation for the environment and inspire individuals to be more environmentally conscious.

Support for Local Communities: Ecotourism generates economic benefits for local communities, creating employment opportunities and improving livelihoods. By engaging local people as guides, hosts, and suppliers, ecotourism supports the local economy and empowers communities. This economic boost helps to preserve cultural heritage and traditional practices, while also reducing the dependence on environmentally harmful activities.

Cultural Preservation: Ecotourism celebrates and preserves local cultures and traditions. Travelers have the opportunity to engage with indigenous communities, learn about their customs, and appreciate their unique way of life. By promoting cultural exchange and respecting local customs, ecotourism helps to safeguard and revitalize cultural heritage.

Environmental Stewardship: Ecotourism fosters a sense of environmental stewardship among travelers. By promoting sustainable practices, such as responsible waste management, energy conservation, and supporting eco-friendly initiatives, ecotourism encourages visitors to reduce their ecological footprint. This increased awareness and commitment to sustainability can have a positive ripple effect in other aspects of travelers’ lives.

Alternative Income Streams: Ecotourism provides communities with alternative income streams that are more sustainable and less damaging to the environment. This economic diversification helps reduce reliance on activities that may be harmful, such as deforestation or unsustainable agriculture. By offering viable economic alternatives, ecotourism provides incentives for communities to protect natural resources and foster long-term sustainability.

Overall, ecotourism has the potential to create a win-win situation where travelers have unique and meaningful experiences, local communities benefit from economic opportunities, and the environment thrives through conservation efforts. By choosing ecotourism, travelers can contribute to positive change and make a difference in the places they visit.

Benefits of Sustainable Tourism

Sustainable tourism offers numerous benefits for travelers, local communities, and the environment. By adopting sustainable practices and promoting responsible travel, sustainable tourism contributes to a more balanced and equitable tourism industry. Let’s explore some of the key benefits of sustainable tourism:

Environmental Conservation: Sustainable tourism prioritizes the protection and preservation of the natural environment. By implementing sustainable practices, such as responsible waste management, energy efficiency, and carbon reduction, sustainable tourism reduces the negative impact on ecosystems. This conservation effort helps preserve biodiversity, protect fragile habitats, and mitigate climate change.

Socioeconomic Development: Sustainable tourism contributes to the socioeconomic development of local communities. By supporting local businesses, artisans, and service providers, sustainable tourism boosts the local economy and creates employment opportunities. This economic empowerment helps alleviate poverty, improve infrastructure, and enhance the overall quality of life for residents in the destination.

Cultural Preservation: Sustainable tourism respects and promotes the preservation of cultural heritage. It provides opportunities for travelers to engage with local communities, learn about their traditions, and support cultural preservation initiatives. By valuing and showcasing local customs, arts, and handicrafts, sustainable tourism helps sustain cultural identities and traditions that might otherwise be at risk of disappearing.

Community Empowerment: Sustainable tourism actively involves local communities in decision-making processes and encourages their participation in tourism development. By giving communities a voice and involving them in the planning and management of tourism activities, sustainable tourism empowers locals and fosters a sense of ownership. This involvement helps ensure that tourism benefits are distributed more equitably within the community.

Positive Travel Experience: Sustainable tourism provides travelers with unique and authentic experiences. By engaging with local cultures, traditions, and natural landscapes, travelers gain a deeper understanding and appreciation for the destinations they visit. Sustainable tourism promotes meaningful interactions between travelers and locals, resulting in more enriching and immersive travel experiences.

Long-Term Industry Viability: By prioritizing sustainability in its practices, sustainable tourism contributes to the long-term viability of the tourism industry. It helps protect destinations from the negative impacts of mass tourism, such as overdevelopment and resource depletion. Sustainable tourism ensures that future generations can continue to enjoy the beauty and cultural significance of these destinations.

In summary, sustainable tourism offers a wide range of benefits that go beyond the individual traveler’s experience. It helps protect the environment, supports local communities, preserves cultural heritage, and ensures the long-term sustainability of the tourism industry. By choosing sustainable tourism options, travelers actively contribute to positive change and make a lasting impact on the destinations they visit.

Challenges of Ecotourism

While ecotourism offers numerous benefits, it also faces several challenges that need to be addressed for its successful implementation. Understanding these challenges is important to ensure that ecotourism practices are sustainable and effective. Let’s examine some of the key challenges of ecotourism:

Degree of Impact: Ecotourism, despite its focus on sustainability, can still have negative environmental impacts. The increase in visitor numbers, particularly in sensitive areas, can lead to habitat degradation, soil erosion, and disturbance to wildlife. Balancing the need to promote ecotourism while minimizing ecological impact requires careful planning and management.

Visitor Awareness and Behavior: An essential challenge in ecotourism is promoting responsible visitor behavior. Some travelers may not fully understand the impact of their actions, leading to unsustainable practices such as littering, wildlife harassment, or damage to natural habitats. Educating and raising awareness among visitors about the importance of conservation and responsible travel is crucial to mitigate these challenges.

Infrastructure and Resource Management: Developing appropriate infrastructure is often a challenge in ecotourism destinations. Ensuring sustainable and low-impact infrastructure, including accommodations, transportation, and waste management facilities, can be complex and require significant investment. Efficient resource management, such as water and energy conservation, is also essential to minimize the ecological footprint of ecotourism operations.

Community Involvement and Benefit Sharing: Genuine community engagement is essential for the success of ecotourism. However, it can be challenging to ensure that local communities are adequately involved in decision-making processes and benefit economically from tourism activities. Balancing the needs and aspirations of communities with the preservation of the natural environment requires effective partnerships and collaboration.

Financial Viability: Establishing and maintaining financially viable ecotourism initiatives can be challenging, especially in remote areas with limited infrastructure and visitor access. The costs of implementing ecotourism practices, such as staff training, conservation efforts, and sustainable infrastructure, can often be higher than in traditional tourism. Securing funding and developing sustainable business models to support ongoing operations is a constant challenge for ecotourism stakeholders.

Greenwashing and Authenticity: The rise in popularity of ecotourism has led to concerns about greenwashing – the practice of falsely promoting activities or destinations as environmentally friendly. Ensuring the authenticity and credibility of ecotourism initiatives is crucial for building trust with travelers. Clear guidelines, certifications, and accountability mechanisms can help address these concerns and support genuine ecotourism practices.

Overcoming these challenges requires collaboration between stakeholders, including governments, local communities, tourism operators, and travelers. By addressing these challenges, we can ensure that ecotourism remains a sustainable and effective approach to tourism that contributes to environmental conservation, community development, and responsible travel.

Challenges of Sustainable Tourism

Sustainable tourism faces several challenges that need to be addressed to ensure its successful implementation and long-term viability. Overcoming these challenges is crucial to ensure that sustainable tourism remains effective in minimizing negative impacts and maximizing positive outcomes. Let’s explore some of the key challenges of sustainable tourism:

Balancing Environmental, Social, and Economic Priorities: One of the main challenges of sustainable tourism is finding a balance between environmental protection, social and cultural integrity, and economic benefits. Striking this balance requires careful planning and collaboration among stakeholders to ensure that all aspects of sustainability are adequately addressed.

Overcrowding and Overtourism: Some popular tourist destinations face challenges related to overcrowding and overtourism, which can result in the degradation of natural and cultural sites. Managing visitor numbers, distributing tourism flows, and implementing sustainable tourism practices are crucial to avoid the negative impacts associated with overcrowding and maintain the integrity of these destinations.

Sustainable Infrastructure and Resource Management: Developing and maintaining sustainable infrastructure, such as energy-efficient accommodations, waste management systems, and sustainable transportation, can be a challenge. Implementing innovative solutions and integrating sustainable practices into tourism infrastructure require investment, cooperation among stakeholders, and a long-term vision.

Education and Awareness: Promoting and ensuring visitor education and awareness about sustainable tourism practices is essential. Some travelers may not be fully aware of the impact of their actions or the importance of responsible travel behavior. Raising awareness through educational campaigns, information materials, and visitor engagement is crucial to change behavior and encourage sustainable travel practices.

Community Engagement and Empowerment: Involving local communities in decision-making processes, benefit sharing, and capacity building is vital for sustainable tourism. Establishing effective partnerships and empowering communities to actively participate in tourism planning and development can be challenging. Ensuring that local communities are key stakeholders and beneficiaries of sustainable tourism initiatives is crucial for their long-term success.

Funding and Financial Viability: Financial sustainability can be a significant challenge for sustainable tourism initiatives, especially in destinations with limited resources and infrastructure. Funding, investment, and revenue generation mechanisms need to be established to support the ongoing implementation of sustainable practices and ensure the economic viability of sustainable tourism initiatives.

Measuring and Monitoring Sustainability: Measuring and monitoring the sustainability performance of tourism activities and destinations is essential but can be challenging. Developing effective indicators, data collection methods, and monitoring frameworks is necessary to assess progress and identify areas for improvement in terms of environmental, social, and economic sustainability.

Addressing these challenges requires collaborative efforts from governments, tourism operators, local communities, and travelers. By overcoming these challenges, sustainable tourism can continue to evolve as a responsible and effective approach, contributing to the conservation of natural resources, cultural preservation, and the socioeconomic development of host communities.

Ecotourism and sustainable tourism offer valuable approaches to travel that prioritize responsible practices, environmental conservation, and community engagement. While ecotourism focuses on visiting natural areas and promoting conservation efforts, sustainable tourism takes a broader perspective by considering the environmental, social, and economic aspects of tourism.

Both concepts share common principles such as nature conservation, education, community involvement, sustainable practices, and responsible tourism behavior. They offer numerous benefits, including the preservation of biodiversity, cultural heritage, and the socioeconomic development of local communities.

However, these approaches also face challenges. Ecotourism’s challenges include managing the impact on fragile ecosystems, promoting responsible visitor behavior, and ensuring community involvement and benefit sharing. Sustainable tourism, on the other hand, encounters challenges in balancing priorities, managing overcrowding, and developing sustainable infrastructure.

Addressing these challenges requires collaborative efforts among all stakeholders involved in the tourism industry. Governments, tourism operators, local communities, and travelers need to work together to develop sustainable practices, educate visitors, empower local communities, and ensure the protection of natural and cultural resources.

By choosing ecotourism and sustainable tourism options, travelers can make a positive difference and contribute to the preservation of our planet’s natural wonders, the support of local communities, and the promotion of responsible travel practices. These approaches offer opportunities for meaningful experiences, educational moments, and a deeper connection to the environment and cultures.

In conclusion, ecotourism and sustainable tourism provide pathways for travelers to explore the world while minimizing their impact and leaving a positive footprint. Embracing these approaches can lead to transformative travel experiences and contribute to a more sustainable and responsible tourism industry.

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What is sustainable tourism in panama, it depends who you ask.

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Veteran guide Rich Cahill on the Panama Canal. Panamanians have adopted a flexible definition of ... [+] sustainability as they grapple with an influx of tourists.

If you ask Rich Cahill to define sustainable tourism, he'll tell you about the wilderness next to the Panama Canal where you can find ocelots, howler monkeys, and three-toed sloths. It's about explaining to visitors that nature is both fragile and resilient — a contradiction that's on full display in these lush Central American rainforests.

"People think they know sustainability," says Cahill, who runs Ancon Expeditions , a Panamanian tour operator. "But they're not thinking big enough."

Sustainable means something different to David Kianni, general manager of the Sofitel Legend Casco Viejo . To him, it's about being a responsible corporate citizen — no single-use plastics, and having an active conservation initiative — and creating a mentorship program that supports native culture.

Just down a cobblestone street in Old Town Panama City, you'll find yet another definition of sustainability at the just-opened Amarla Casco Viejo , a boutique hotel. For general manager María Antonieta Ramírez, it's about following all the best practices of conservation and promoting artists like Phoebe Montague Warr, whose riveting images of Panama's biodiversity are on display in the guest rooms.

Sustainability in tourism is a broad topic that covers environmental protection, supporting local communities and cultural preservation. But what does sustainability really mean?

I'll be asking that question as I travel through the Caribbean, a part of the world that has aggressively pursued a reputation for sustainability in tourism. But how sustainable is the Caribbean when compared to other places? How can you tell if a destination is really sustainable? And ultimately, is sustainability worth it, not just to the visitor and the business, but also to the affected communities?

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For a benchmark, I decided to start in Panama, perhaps one of the sustainability pioneers. Guides like Cahill were leading tourists through tropical rainforests decades ago, before ecotourism became a household word. Panama also has a colorful history as an adventure destination, featuring dictators, military invasions and plenty of intrigue. Plus, it's an airline hub that connects to many Caribbean islands, as well as other destinations in the Americas and Europe.

What is sustainable tourism?

Experts will tell you that, on its broadest level, sustainable tourism is about reducing the negative environmental, social, and economic consequences of travel. But it's also about helping local communities and preserving natural and cultural resources for people who live in the affected areas.

Sustainability means that you can keep coming back to the place again and again without worrying about it being depleted or destroyed. And here are three main ways a destination can pursue a sustainability goal:

Reducing environmental damage

Sustainable tourism tries to lower carbon emissions, reduce waste and conserve resources. Hotel recycling programs and carbon neutrality commitments by airlines fall under this category.

Helping local communities

Sustainability is also about empowering local communities through small business mentorship programs and sourcing local products. When your boutique hotel offers a locally made drink or soap product, chances are it's part of a sustainability effort.

Preserving culture

The final aspect of sustainable tourism is about helping people maintain local cultures and traditions. This may include promoting a range of tourist-related activities that allows visitors to appreciate the ways of the indigenous society.

These three core sustainability principles sound simple enough. But when it comes down to it, the definition is like sand in your fingers. It's elusive. It sounds promotional, and at times gimmicky. And ultimately, isn't sustainability something airlines, hotels and tour operators should have been doing all along?

A cargo ship passes through the Panama Canal near Gatun Lake.

In the Panama Canal, a practical definition of sustainability

The Panama Canal is an unlikely ecotourism destination. Dredging a canal between the Atlantic and Pacific disrupted fragile ecosystems and led to the extinction of several species, notably the golden frog. But the security concerns also preserved fragile rainforest, and after gaining ownership of the canal from the U.S., Panama created Soberania National Park to protect the area surrounding the canal.

Today, the national park is home to some of the most spectacular birdwatching in Central America. You can see everything from crested guans and toucan to heron and antbirds hawks in the forests. These animals have adapted to the canal. It isn't uncommon to see a monkey or jaguar swimming across the canal during a boat tour.

Cahill, an American who grew up in Panama, remembers when the U.S. still administered the canal and the entire area was closed off to most people. Ironically, he says the military bases and travel restrictions saved the area from development and made it one of the leading ecotourism attractions in Latin America.

And then the visitors came.

"Growth is a tough thing without good planning," he says. "It's easy to forget that."

But growth is very much on everyone's mind in Panama. That's because the country has seen an influx in visitors as more cruise ships have come through the Panama Canal. A new cruise terminal has opened just outside Panama City, straining the city's limited tourism infrastructure.

"When you get all these cruise ships coming in, you can see the consequences of poor planning," adds Cahill.

So that's one perspective. Panama wasn't meant to be an ecotourism destination, but it became one despite the serious consequences of a canal being dug through it — maybe even because of it. And now it is struggling with its own success. More people want to see Panama, to transit through the canal, to go birdwatching and to experience the rainforests that maybe would have been decimated if it hadn't been for the canal.

The canal should have destroyed the environment, but the rainforests are resilient and the enormous public works project ended up protecting the environment, in a way. It's a curious contradiction.

The 2023 class of graduates from Copa's Aeronautical Technicians Academy.

Can an airline be sustainable?

Back in Casco Viejo, Panama's old town, there are more people wrestling with the same questions: What, exactly, does it mean to be sustainable?

For example, what if you're an airline? Air carriers are constantly getting themselves into trouble for claiming to be green. In the last six months, several governments have handed out fines to airlines who made bold but ultimately false claims about their carbon offset programs. The smart airlines are keeping a low profile — and making a difference where they can.

Katherine Katsudas, a senior manager at Copa Airlines , is pondering sustainability over lunch at Kaandela, the Amarla Casco Viejo's restaurant. For the Panamanian carrier, sustainability is about giving back to the community by subsidizing its low-key Aeronautical Technicians Academy. The airline quietly opened the training facility in Tocumen, just outside Panama City, a few years ago. It offers young men and women from disadvantaged backgrounds full scholarships to train as aircraft mechanics.

"And they have a guaranteed job waiting for them when they graduate," she says.

The program has benefited everyone by graduating 132 maintenance technicians, she adds. It removed one of the major obstacles to higher learning for the young people enrolled in the program, which is that they can't afford tuition and end up missing classes because of financial or family obligations. The 86 students currently enrolled in the program receive a stipend for living expenses.

It also gives people from an underprivileged community, many of whom live just a stone's throw from the airport, a chance to have a stake in one of Panama's most successful businesses.

Few travelers stop to consider the aircraft mechanic who maintains their plane, or the low-income neighborhood next to the airport when they land in Panama City. But it is all part of an economic ecosystem that must also be sustainable in order for all this to work, according to Katsudas.

Being a good corporate citizen is something Copa was doing long before sustainability was a buzzword. But now that someone has given it a name, the airline has fully embraced it.

María Antonieta Ramírez, general manager of the Amarla Casco Viejo, shows off the photographs of ... [+] Phoebe Montague Warr.

A boutique hotel that supports sustainability

Upstairs in the Amarla's guest rooms, you can see sustainability efforts on display. Each room in this meticulously restored 120-year-old boutique property is completely unique, and that extends to the framed photos on the walls, many of which are for sale. The images depict indigenous people in the Panamanian rainforests. The photos are colorful and visually arresting.

Ramírez, the hotel's general manager, explains that the photographer’s works are intended to support the heritage of different indigenous communities.

"The portrait capture the essence and diversity of its people — breathtaking landscapes, nature, fauna and the enduring spirit of its indigenous communities," she explains.

She says 30% of profits go back to indigenous individuals in the picture, the community where the image was shot, or to their chosen charity.

This type of sustainability is becoming more common in Latin American luxury hotels, where guests are looking for more than a written commitment to sustainability. They want something tangible, and maybe even something they can take home with them to remind them of their adventure.

Gunayala coconut oil retails for $5 a bottle. In the first year of production, the oil produced ... [+] $4,300 in revenue for the indigenous community.

Building sustainability through coconut oil

The Sofitel Legend Casco Viejo has a fascinating backstory. The building was a military club that was almost completely leveled by U.S. forces during the 1989 Panama invasion. According to several people I spoke with, the Americans believed Manuel Noriega was hiding there. He wasn't.

Just before the pandemic, the hotel was rebuilt as a luxury urban resort. Today, visitors can relax at its elegant Mayda bar overlooking the canal and watch the cruise ships float by.

The Sofitel's sustainability program feels like a combination of the approaches taken by Copa and Amarla. It's a mentorship initiative that develops young indigenous entrepreneurs in collaboration with the Forest Stewardship Council Indigenous Foundation , an organization that supports indigenous people worldwide. The Sofitel marketing team is working with the Guna Ogob community to create a sustainable business selling coconut oil.

"We've been guiding the young talent step by step as to how to go from setting up the business to marketing and selling the coconut oil, as well as managing its finances and cash flow," explains Kianni, the hotel's general manager. "Our mentorship Initiative has been developed to help the indigenous community to further develop their business model and gain revenues to be used by the community."

Kianni says Guna Ogob Coconut Oil is about to become an official business, through its mentorship program will be supported by the hotel. But he's gone a step further, and is in contact with Sofitel corporate to use this model for other hotels within the brand, which will support other indigenous communities.

David Kianni, general manager of the Sofitel Legend Casco Viejo, on the hotel's rooftop bar.

Why bother being sustainable?

I asked Kianni why he was spending valuable resources on developing a coconut oil business at a time when the Panamanian lodging industry is still struggling to recover from the aftereffects of the pandemic. He said people expect more than green certifications and recycling programs.

"They want to make a real difference," he told me.

That may be the biggest takeaway from the Panamanian sustainability experience. Whether you're guiding travelers through the locks of the Panama Canal, training underprivileged people to become aircraft mechanics, or selling photos of indigenous people or marketing coconut oil, people are tired of the talk. They want action — not words.

Simply saying that you are sustainable is no longer enough in the travel industry. You have to think big.

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The Difference Between Ecotourism Vs Sustainable Tourism Explained

T ravel provides an opportunity to experience new places, people, and cultures that can vary drastically from our own. It can be focused on adventure or vacation fun, or happen on a whim in a way that causes us to recognize an entirely new perspective on the world. What we gain on a personal level by traveling can be significant, but how we travel matters too.

Not all of the places that make such a difference in our travel lives are designed to support the number of visitors welcomed each year. Nature is inevitably changed as a result of heightened tourism. Similarly, the places people live and call home can take on a new vibe when a quiet corner of the world suddenly becomes a travel hot spot.

Ensuring meaningful destinations, landmarks, and communities remain intact for generations to come requires new approaches to responsible travel practices. This topic of conversation often includes references to both ecotourism and sustainable tourism as solutions. While frequently used interchangeably, these positive approaches to travel do mean different things.

The common thread motivating ecotourism and sustainable tourism is typically the concept of over-tourism. This happens when tourists flood a particular destination causing negative effects in the way of biodiversity, landmark degradation, and even altered cultural experiences. Where ecotourism is an environmentally-focused form of travel, sustainable tourism is a more overarching concept that promotes thoughtful travel practices overall. Examining the differences in detail is important when it comes to recognizing the global impact of travel over time.

Understanding The Details Of Ecotourism

Environmental welfare is typically the overarching goal of ecological tourism, otherwise known as ecotourism. It's a type of travel aimed specifically at adventurers who focus their sights on nature-based destinations. Ecotourism provides travelers with options to experience and explore nature and cultures while minimizing the negative impact on local peoples and ecosystems.

Ecotourism can be considered a subset of sustainable tourism. The United Nations World Tourism Organization emphasizes the importance of ecotourism as a type of travel where the focus is on both carefully observing and genuinely appreciating nature and local cultures. As a practice, ecotourism is viewed by the International Ecotourism Society as a form of travel that promotes education and interpretation as priorities.

Small group travel is a common defining feature of ecotourism. This is purposefully designed as a way to reduce the impact of group travel on the environment. Oftentimes, ecotourism involves locally-owned business partnerships in the destinations being explored. This approach is implemented as an efficient route to supporting a local community's economy.

Many travelers mistakenly associate ecotourism exclusively with trips that focus on wildlife conservation. While this is certainly a facet of ecotourism, it's not the entire concept or experience. Ecotourism is designed to encompass environmental and cultural protection across the globe.

The Specifics That Define Sustainable Tourism

Sustainable tourism is an umbrella travel concept under which ecotourism and several other subsets can be categorized. It's tourism that encompasses the long-term impacts of travel overall. Sustainable tourism infuses steps to protect the environment, defend fragile social structures, and boost the economy of destinations too.

Within the idea of sustainable tourism, there is an aspiration that sustainable practices can be integrated into all forms of travel. This approach focuses on aiding the longevity of destinations and working to preserve impacted cultures. It's also designed to protect threatened environments now and into the future.

Sustainable travel doesn't exclude the visitor experience or the future success of the travel industry. Instead, it encourages travel companies and independent travelers to integrate practices that are immersive, locally supportive, and thoughtful. This could be something as simple as skipping out on purchasing mass-produced goods and investing in local, handcrafted souvenirs instead.

Other examples include group tours that invest in exploring national parks and subsequently support nature with each admissions ticket. Choosing to dine at a restaurant where the menu features locally sourced ingredients is a good way to support a sustainable economy while traveling too. Even swapping out a rental car for a city bike makes you a successful participant in sustainable tourism.

Yes, there are clear-cut differences between ecotourism and sustainable tourism. However, both succeed at making a positive impact. Participating can pave the path to enjoyable travel for yourself and others for years to come.

Read this next: Cool Pictures Of Nature Around The World

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An Introduction to Sustainable Tourism

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