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Product Development

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• Gastronomy and Wine Tourism
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Rural Tourism

Rural tourism has a high potential to stimulate local economic growth and social change because of its complementarity with other economic activities, its contribution to GDP and job creation, and its capacity to promote the dispersal of demand in time (fight seasonality) and along a wider territory.

UN Tourism understands Rural Tourism as "a type of tourism activity in which the visitor’s experience is related to a wide range of products generally linked to nature-based activities, agriculture, rural lifestyle / culture, angling and sightseeing.

Rural Tourism activities take place in non-urban (rural) areas with the following characteristics: i) low population density, ii) landscape and land-use dominated by agriculture and forestry and iii) traditional social structure and lifestyle".

Best Tourism Villages by UN Tourism

With the vision of making tourism a positive force for transformation, rural development and community wellbeing, UN Tourism launched the ‘ Best Tourism Villages by UN Tourism ’ initiative.

It seeks to advance the role of tourism in valuing and safeguarding rural villages along with their associated landscapes, knowledge systems, biological and cultural diversity, local values and activities (agriculture, forestry, livestock and/or fisheries), including their gastronomy.

Tourism and Rural Development: Understanding Challenges on the Ground – Lessons learned from the Best Tourism Villages by UNWTO Initiative

  Tourism and Rural Development: A Policy Perspective

Tourism and Rural Development: A Policy Perspective - Results of the UN Tourism Survey on Tourism for Rural Development to Member States

Compilación de buenas prácticas del turismo indígena – Enfoque regional sobre las Américas

UN Tourism Recommendations on Tourism and Rural Development

  UN Tourism Recommendations on Tourism and Rural Development – A Guide to Making Tourism an Effective Tool for Rural Development

AlUla Framework for inclusive Community Development through Tourism

The Framework provides guidance and inspiration to all governments, as well as all other key stakeholders in the tourism sector – including regional and local governments, the private sector, industry associations, civil society, communities and tourists – with the aim of fostering a truly holistic and integrated approach to inclusive community development through tourism.

  AlUla Framework for inclusive Community Development through Tourism

  AlUla Framework for inclusive Community Development through Tourism – Executive Summary

International Rural Tourism Development – An Asia-Pacific Perspective

  International Rural Tourism Development – An Asia-Pacific Perspective

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Please note you do not have access to teaching notes, leadership, innovation and services strategy in china’s rural tourism during post-pandemic period.

Global Strategic Management in the Service Industry: A Perspective of the New Era

ISBN : 978-1-80117-082-6 , eISBN : 978-1-80117-081-9

Publication date: 12 September 2022

The COVID-19 pandemic has substantially affected China’s tourism industry. Tourism small- and medium-sized enterprises (SMEs), with limited crisis response ability, might be difficult to recover after the pandemic. Regarding the impacts of the pandemic on rural tourism, income for rural attraction sites was almost zero; sightseeing, agri-tourism activities were ceased; and large amount of rural bed-and-breakfasts (B&Bs) faced business closure. However, through three cases, our study found that through either content innovation or process innovation, some B&Bs are able to recover speedily from the pandemic and develop sustainably. These innovations are important for their business strategy adjustment. Innovation creates more value for tourists and stakeholders by developing new service products or adjusting existing products. This chapter discusses the linkages between innovation and leadership. Through the investigation and analysis of three cases, the researchers found that the advantages of transformational leadership were reflected in the post-crisis management in different ways and effectively improved the innovation ability and sustainable development of post-crisis organizations. This study has enriched the literature on transformational leadership and post-crisis recovery of small tourism enterprises and has practical reference value for managers of small rural tourism companies.

• Transformational leadership
• Rural tourism

Wang, Y. , Xu, J. and Jiang, Y. (2022), "Leadership, Innovation and Services Strategy in China’s Rural Tourism During Post-pandemic Period", Tabari, S. and Chen, W. (Ed.) Global Strategic Management in the Service Industry: A Perspective of the New Era , Emerald Publishing Limited, Leeds, pp. 119-137. https://doi.org/10.1108/978-1-80117-081-920221010

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Local leadership for rural tourism development: A case study of Adventa, Monmouthshire, UK

2012, Tourism Management Perspectives

Related Papers

Annals of the Polish Association of Agricultural and Agribusiness Economists

Izabela Kurtyka - Marcak

he aim of the study is to present the opportunities and barriers to the development of tourism in the rural areas of Lower Silesia. The basis for developing the empirical part was research conducted in 2018 in 30 rural tourism and agritourism facilities. The facilities were located in Kłodzko Land (Kłodzko Poviat) and the Barycz Valley Landscape Park. A standardized interview was conducted with owners of accommodation facilities with the use of an interview questionnaire. The research results show that the development of entrepreneurship in the provision of tourist services in rural areas is effectively limited by a financial barrier, difficulties in obtaining external capital and a low level of technical and utility infrastructure. According to the respondents, the obstacles to receiving guests primarily include: a lack of a full and interesting offer and its low quality as well as a lack of food provision and, in the case of foreign tourists, insufficient knowledge of foreign lang...

Journal of Tourism

Marion Joppe , Edward Brooker

The paper reports on the insights from a one-day workshop with stakeholders focused on the challenges of rural tourism in Southern Ontario, Canada, and potential innovative solutions. Rural tourism is populated with small scale enterprises operated by amenity migrants and long-term residents who place priority on lifestyle over business growth. The stakeholders identified eight key challenges facing rural tourism including funding, variable demand, product development, collaboration, infrastructure, marketing, policy and research. The recommendations for innovative action steps were market-driven, safe and relatively risk-free, suggesting improved leadership and management of resources will improve rural tourism. The responses side-stepped the key challenge – the lifestyle mindset of the operators. No visionary, disruptive ideas were presented, nor was clarity offered as to the types of innovation necessary to guide rural tourism operators in addressing each of the identified challenges. The insights reflected an internal perspective lacking in true innovation. An innovative perspective would recognize the resilience of the individual operator, and in so doing recognize the need to work at different levels, domains, and scales rather than striving for a holistic solution to the challenges. An external perspective is needed to articulate different approaches to innovation, ranging from incremental improvements, to lifting, shifting and adapting ideas from other contexts to visionary innovation in order to address the broad challenges facing rural tourism.

Dr. Alon Gelbman

Rural tourism seems to be an appropriate tool to revitalize the reclining rural areas and to ensure their sustainable future by job retention or even job creation, farm support, broadened cultural provision, landscape and nature conservation or the maintenance of rural arts and crafts as attractions for tourists. Rural tourism often provides an incentive for infrastructural development, which then contributes to the growth of other economic activities in the rural areas. It is Important to note that, the growing number of tourists involved in rural tourism and related activities helped the development of many rural settlements, without being limited to areas with high tourism potential and an exceptional attractiveness. The way in which rural tourism is organized and the forms it takes vary from country to country. In some countries, the government or cooperative movement is the main source of investment, while in others it is a private enterprise.

Procedia - Social and Behavioral Sciences

Catheryn Khoo-Lattimore

Alenka Verbole

This paper is an attempt to understand the socio-political dynamics taking place within the local community as rural tourism is developing, and how this reflects upon social actors that are engaged (or not) in development practices, their interactions and development process itself. The insights in the rural tourism development process, presented in this paper are drawn from an actor-oriented perspective. Applying actor-oriented approach to the context of rural tourism development allows conceptualizing it as a dynamic, on-going process that is shaped and reshaped by social actors who are not passive recipients of the consequences or impacts of rural tourism development policy, but are instead capable to negotiate the outcomes of a given situation. Rural tourism is, thus, an emergent property.

yukiana fika

Devajit Boruah

Tourism has been an important human activity since time immemorial. The tourism as a source of economy has gradually been gaining prominence worldwide and now is one of the world's most rapidly growing industries.Rural tourism is that kind of tourism which takes place in the countryside. Lane (1994)[1] attempts to clarify the concept and says that rural tourism is a tourism located in the rural areas i.e., the areas which are rural in scale, character and function reflecting the unique patterns of the rural environment, economy, history and location. In that sense, rural tourism is a tool which can increase the capacity of rural communities to control their rural milieu in a more gainful way. The destination of the rural tourism covers a wider area dominated by the natural environments where specific natural, economic and socio-cultural features, such as tradition, local cooperation , trust and reciprocity are harmoniously embedded and as such create a unique tourist product tha...

Annals of Tourism Research

Daniel Felsenstein

Journal of Travel Research

Daniel Fesenmaier

Since the 1970s, economic restructuring and the farm crisis have reduced rural communities’ economic opportunities. These changes have limited rural communities’ economic development options, making older development strategies less viable and forcing many to look for nontraditional ways to sustain themselves. One of the most popular nontraditional rural development strategies has been tourism and its associated entrepreneurship opportunities because of tourism’s ability to bring in dollars and to generate jobs and support retail growth. The purpose of this study was to identify and examine those factors that have helped rural communities successfully develop tourism and its entrepreneurship opportunities. Several focus groups were conducted with local businesspersons and leaders in six rural Illinois communities. The results clearly demonstrate the importance of the community approach to tourism development and that rural tourism development and entrepreneurship cannot work without...

EPRA International Journal of Agriculture and Rural Economic Research

With its rich cultural heritage, historical monuments, and natural resources, India is a world-renowned tourist destination. India’s tourism industry has emerged as a major economic driver, generating significant foreign exchange earnings. Tourism is a major global industry, contributing 11% of global GDP. Rural tourism in India has enormous potential due to India’s vast rural diversity. Rural tourism in India is envisioned to create jobs and a vibrant local economy by reviving old art and crafts and preserving rural India culture. A counter-urbanization syndrome has developed as a result of the stress of city living. This has sparked a surge of interest in rural areas. Other causes, such as increased wellness awareness, greater interest in heritage and culture, enhanced accessibility, and environmental sensitivity, are all contributing to the trend toward rural tourism. Following COVID-19, tourist recovery usually begins at a local level. Before there is a strong demand for foreign...

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Michiganders Encouraged to Explore High-wage, In-demand Pathways during Career Exploration and Awareness Month

April 04, 2024

Pathfinder Career Exploration Tool Prepares Job Seekers; Nearly 90,000 Current Job Openings on MiTalent.org

LANSING, Mich.  — To spotlight the state’s growing need for talent and programs and services in place to help and engage residents in employment, training and educational opportunities, Gov. Gretchen Whitmer encourages Michiganders to explore the many career pathways available to them during April’s celebration of Career Exploration and Awareness Month .

“We want every Michigander to know they can find a good-paying job in whatever field they choose right here in Michigan," said Governor Whitmer . "During Career Exploration and Awareness Month, I urge every Michigander, whether they are a young student mapping out their future, re-entering the workforce, or considering a change to their current profession, to utilize the resources available to them to get started on their next step. Together, let’s help every Michigander ‘make it’ in Michigan."

The Michigan Department of Labor and Economic Opportunity (LEO) and the Michigan Center for Data and Analytics have created valuable resources to help Michiganders follow career and labor trends. These include Michigan’s Hot 50 report , which covers high-wage, in-demand careers that show a favorable mix of long-term job growth, projected annual job openings, and median wages; Michigan’s Career Outlook report , which provides multiple lists of in-demand occupations by education and training requirements; and Regional Career Outlook reports , which provide a breakdown of career outlook data in each of the state’s 10 regions. 

“At LEO, we understand the importance of meaningful employment when it comes to quality of life,” said Director Susan Corbin . “That’s why our work with the Center for Data and Analytics is so critical – it's part of our all-access approach to ensure Michiganders of all ages have access to the information, resources and opportunities they need to pursue rewarding careers in today’s high-demand, high-wage industries.”

To learn more about the careers and education needed to land these jobs, Michiganders are encouraged to check out Pathfinder, LEO’s career exploration tool. This free online resource helps users create an individualized career roadmap and provides information to students of all ages, parents, school staff and career counselors to make informed choices about educational and career options.

“To help Michiganders secure long-term career success and financial independence, it’s essential they have access to the tools they need to explore pathways they may not have considered,” said Stephanie Beckhorn , director of LEO’s Office of Employment and Training. “By allowing individuals to create personalized career roadmaps, Pathfinder presents valuable information about career opportunities of today and tomorrow, helping prepare each Michigander for a successful and rewarding future.”

Throughout the state, the Michigan Works! network helps Michiganders of all ages explore and pursue career opportunities.

“There are a wide variety of high-wage, high-demand career paths currently available throughout Michigan. Whether you’re looking to join the workforce for the first time, or you are a seasoned employee looking for a change of pace, we can help you identify the career or training path that’s right for you,” said Shelly Keene , executive director of Michigan Works! West Central. “As part of Career Exploration and Awareness Month, our organization is hosting our annual MiCareerQuest West Central event, which provides hands-on career exploration activities for roughly 1,500 ninth-grade students throughout our region. This one-day event provides students the opportunity to talk with real-world professionals about career paths available in our area to potentially spark their future education and career interests.”

Information and a video spotlighting the April 23 MiCareerQuest event is available on Michigan Works! West Central’s website .

Individuals who are currently seeking job opportunities should visit Pure Michigan Talent Connect , where they can find nearly 90,000 active openings.

Career Exploration and Awareness Month also supports the recently-announced Michigan Statewide Workforce Plan , which aims to build upon the state’s existing successes in workforce development by providing clear, shared strategies to create jobs and support workers and employers. View the full Statewide Workforce Plan on the Michigan Workforce Development Board web page .

LEO is driving creative and effective solutions for Michigan’s workforce, serving more workforce participants than any other state in the Midwest. Nationally, Michigan ranks #1 in credential attainment for adults, #2 in helping adults get employed and #6 for registered apprenticeships.

Visit Michigan.gov/AllAcess  to learn more about supports available to connect Michiganders and businesses with the opportunities and unique resources they need to build a better future.

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