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Salesforce World Tour NYC 2024

Javits Center, NYC, and Salesforce+ 429 11th Avenue New York, NY United States View on Map

Apr 25 , 2024 9:00am - 5:00pm EDT Add to Calendar

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The Ultimate Guide To Salesforce World Tour New York City

Whether you’re a partner, developer, admin, or salesperson, you’ve no doubt experienced the innovative and game-changing developments taking place with technology in this Fourth Industrial Revolution. That’s why Commercient is excited for the upcoming Salesforce World Tour in New York!

Commercient’s very own Ken deLodzia will be there, and will unite with fellow Salesforce Trailblazers to showcase our leading innovative products such as SYNC and IoT Pulse, that integrate with Salesforce.

Our data integration apps for Salesforce and ERP can help businesses become more productive, efficient and successful. You can schedule a meeting with Ken here .

Salesforce World Tour New York City will be hosted at the Javits Center on Tuesday May 7, 2019. This annual conference draws thousands of attendees, from Salesforce experts and partners, to industry leaders, and those from across the globe. They will all come together for a full-day of learning, innovation, inspiration, and fun.

Save the Date

Venue: Javits Center, 655 West 34th Street, New York, NY 10001 Date: Tuesday May 7, 2019 Time: 8:00 am to 5:00 pm Map and Directions: Google Maps

Registration for Salesforce World Tour New York City

Salesforce World Tour New York is free to attend. Make sure to  register now, and experience all the learning and fun you can handle in one day!

7 Awesome Reasons to Attend the Salesforce World Tour in New York

If you want to become part of the Salesforce community, attending a Salesforce World Tour event is the perfect place to start. Not only is it free to attend, it’s also an excellent opportunity to learn, discover, and meet like-minded people. You will walk away feeling inspired and empowered.

Here are the top 7 reasons why you should attend the Salesforce World Tour New York City on May 7:

• The opening keynote: A Celebration of Trailblazers
• Improve your Salesforce skills: Whether you’re a salesperson, admin, or developer, there is plenty of practical tips, live product demonstrations and hands-on sessions to help you better understand the capabilities of the Salesforce platform.
• Network with thousands of people
• Learn from the experts
• Find out about the latest Salesforce products
• Customer Success Expo
• Meet with Commercient and learn about our Salesforce data integration solutions

What to Expect

This event will include hands-on training, product demos, networking opportunities, and so much more. Here are a few highlights of what you can expect at this year’s event:

• Keynote address: A Celebration of Trailblazers – A powerful Salesforce message delivered by Adam Blitzer, EVP and GM of Sales Cloud, Salesforce.
• Customer Success Expo: Opportunities to discover new solutions for your business.
• Breakout sessions.
• Inspirational talks.
• Opportunities to network.

For more information on what you can expect from the event, check out the full agenda here .

Plan Ahead with the Salesforce Events App

With so much going on, your day can get pretty chaotic, so it’s a good idea to plan your day in advance. Fortunately, Salesforce has an App to help you structure and manage your day.

You can download the Salesforce Events App from the Apple App Store or Google Play . This handy App is perfect for planning your sessions ahead of time. It also contains useful information about the event and sends out notifications for updates and event announcements.

New York City’s Top Attractions

No matter the time of day, night or year, New York is always a whirlwind of activity and has earned its name as “the city that never sleeps.” Famously known as “The Big Apple,” New York is rich with famous sites, iconic landmarks and towering skyscrapers that captivate travelers from all over the world.

So before you leave, why not take some time to view some of The Big Apple’s splendor:

• Statue of Liberty Built in 1886, the Statue of Liberty is a world famous American icon situated on Liberty Island in New York Harbor. This national monument was a gift from France to the people of America, and is a symbol of freedom. Standing at a staggering 305 feet tall, this majestic statue is one of the largest statues in the world. If you’ve never visited the Statue of Liberty, then be sure to visit and see it up close.
• Central Park In the center of New York is where you’ll find Central Park. The world famous park welcomes visitors daily from 6 am to 1 am, and is a must-see when visiting The Big Apple. Some of the most popular places to visit include the Belvedere Castle, Strawberry Fields, and the Central Park Zoo.
• Rockefeller Center There’s no better view over Manhattan than the view from the famous “Top of the Rock Observation Deck” at Rockefeller Center. Situated in the heart of Manhattan, this historic landmark offers entertainment, dining, and shopping. And it’s all under one roof.

Best Restaurants in New York City

Wondering where to eat in The Big Apple? Why not try one of our hand-picked spots? From high-end fine dining to affordable fast food joints, we’ve got you covered.

• Club A Steakhouse If you’re looking for exquisite steak cooked to perfection, look no further than Club A Steakhouse. With the characteristics of a traditional steakhouse and a touch of elegance, this is the perfect restaurant for special occasions and business meetings. Address: 240 E 58th Street, New York City, NY 10022-2001
• Piccola Cucina Osteria For a more affordable fine dining experience try Piccola Cucina Osteria. Enjoy Italian or Mediterranean cuisine served by friendly staff in a cozy atmosphere. Address: 196 Spring St, Soho, New York City, NY 10012-3621
• Shake Shack Head down to Shake Shack if you’re looking for a budget-friendly place to eat. This fast food joint serves mouthwatering burgers and rich shakes that will leave you satisfied without burning a hole in your pocket. Address: Southeast Corner of Madison Square Park, Near Madison Ave. and E. 23rd St., New York City, NY 10010

If you plan to attend Salesforce World Tour New York City, we’d love for you to stop by and meet with Commercient to learn about the power of integrating your Salesforce and ERP solutions with SYNC , the #1 data integration platform for sales. You can schedule a meeting here .

So, if you haven’t done so already, register , plan your day, and we hope to see you there!

If you’re attending Salesforce World Tour NYC, click on the image to schedule a meeting with us:

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Salesforce New York World Tour-25th April, 2024

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We're proud to announce CloudFulcrum's sponsorship of the Salesforce New York World Tour! As a leading independent DevOps & Testing Partner, and a Value Partner of Copado , we're at the forefront of driving digital transformation for the BFSI sector. Our tailored DevOps as a Service and digital assurance for nCino ensures your business stays ahead in today's fast-paced digital world.   

Join us to explore how we can help elevate your business with strategic DevOps solutions. Book a meeting with our experts during the Salesforce New York World Tour and let's embark on a journey of innovation and digital excellence together.  

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This event has no exhibitor/sponsor opportunities

When Thu, Apr 25, 2024, 9:00am - 5:00pm

Exhibit Dates Thu, Apr 25, 2024

Cost Complimentary:    $ 0.00

Where Jacob Javits Convention Center 429 11th Ave New York, NY 10001 Get directions

Website Click here to visit event website

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Salesforce World Tour

Table of Contents

The Salesforce World Tour was first launched in 2014 in New York City, driven by a desire to bring the power of Salesforce’s ecosystem to various regions worldwide. This global initiative was designed to create an opportunity for Salesforce users, partners, customers, and the surrounding community to come together, share ideas, and learn from one another, all while staying up-to-date with the latest advancements in the Salesforce platform.

Since its inception, the Salesforce World Tour has evolved into a premier event series, attracting thousands of participants and vendors and showcasing innovative solutions that transform businesses across the globe.

Over the years, the Salesforce World Tour has expanded its reach, connecting with diverse Salesforce, Slack, MuleSoft, Tableau and countless other Salesforce app customers, leaders, and innovators. These events have served as a knowledge-sharing platform, enabling participants to learn from one another’s experiences and explore new ways to drive business success.

2020—when the global pandemic forced a shift towards virtual events—marked a significant milestone in the Salesforce World Tour’s evolution. This transition allowed Salesforce to reimagine the event experience, ultimately leading to the creation of Salesforce+, the streaming service that now delivers the Salesforce World Tour events live to a global audience.

As the Salesforce World Tour continues to grow and evolve, it remains steadfast in its mission to empower Trailblazers across the globe. It helps businesses stay ahead of the curve and seize new opportunities in an increasingly connected world by providing a platform for networking, learning, and innovation.

What is Salesforce World Tour?

The Salesforce World Tour is a global event series that brings together the vibrant Salesforce community, including customers, partners, employees, and Trailblazers, to engage in a day of learning, networking, and innovation. It showcases trailblazing customer success stories, offers transformative learning experiences, and fosters inspiring conversations around today’s business challenges.

The Salesforce World Tour’s target audience encompasses professionals from various industries, roles, and levels of expertise—Salesforce users, administrators, developers, consultants, business leaders, and anyone interested in discovering the full potential of the Salesforce platform. It is especially valuable for those looking to leverage the power of Salesforce to drive digital transformation and business growth in the new work-from-anywhere world.

The Salesforce World Tour adopts a dynamic format that caters to diverse learning preferences and objectives. Attendees can expect a combination of thought-provoking keynotes delivered by industry experts, interactive workshops led by Salesforce professionals, and panel discussions featuring trailblazing customers.

These sessions cover a wide range of topics, such as CRM best practices, data-driven decision-making, AI-powered innovation, and customer-centric strategies, providing attendees with the tools and insights needed to excel in their respective fields.

In addition to the educational components, the Salesforce World Tour offers ample networking opportunities, enabling attendees to connect with like-minded professionals, share experiences, and form valuable relationships. It also features product and technology vendors, which provide real-world applications for the Salesforce platform and equip attendees with the resources needed to stay competitive in rapidly changing markets.

When and where is Salesforce World Tour?

Salesforce World Tour 2023 is taking place in six major cities around the world, offering attendees an opportunity to engage with the Salesforce community in their region.

Here is the schedule for each of the events:

• World Tour Sydney: March 1, 2023, Sydney’s Darling Harbour.
• World Tour Washington, D.C.: April 19, 2023, Walter E. Washington Convention Center
• World Tour NYC: May 4, 2023, Javits Center.
• World Tour Paris: May 16, 2023, Paris Expo Porte de Versailles.
• World Tour London: June 29, 2023, location TBD.
• World Tour Tokyo: November 28-29, 2023, location TBD

Most events will take place between 9:00 AM and 5:00 PM in their respective time zones. Each event will showcase a unique combination of local and global perspectives, celebrating the rich diversity of the Salesforce community.

Participants can expect a day filled with inspiring keynotes, interactive workshops, and networking opportunities designed to help them navigate the rapidly changing business landscape and drive success in the new work-from-anywhere world.

All events will also be broadcast live on Salesforce+.

See the Events Overview page of the Salesforce website for more information.

Who goes to Salesforce World Tour?

The Salesforce World Tour attracts a diverse audience from various industries, backgrounds, and roles. Some of the most common attendee profiles include:

Salesforce Users and Administrators

Salesforce users and administrators form a significant portion of the event’s attendees. These individuals manage Salesforce solutions within their organizations and are interested in deepening their understanding of the platform’s capabilities. By attending the Salesforce World Tour, they can learn best practices, discover new features, and gain valuable insights to optimize their Salesforce implementations.

Business Leaders and Decision-Makers

Business leaders and decision-makers, including C-level executives, directors, and managers, attend the Salesforce World Tour to explore how the platform can drive growth and digital transformation for their organizations.

They participate in the event to learn about the latest industry trends, customer success stories, and innovations in the Salesforce ecosystem.

They use this knowledge to make forward-thinking decisions about their organization’s CRM strategy and investments.

Salesforce Developers and Consultants

Salesforce developers and consultants create custom solutions, integrations, and applications using the Salesforce platform. They attend the Salesforce World Tour to stay updated on the latest platform enhancements, connect with other developers, and learn about best practices in development and consulting.

The event allows them to enhance their technical skills and broaden their professional network. They can also use the event as a prospecting opportunity to find new clients.

Trailblazers

Salesforce Trailblazers are passionate community members who use the platform to help their organizations succeed.

They attend Salesforce World Tour events to network with other trailblazers, learn new techniques and strategies for using the platform, and get inspired by success stories from other users.

Leaders from companies that use Salesforce can also learn new ways to leverage the platform and incorporate it into their workflow and data management strategies.

Salesforce Partners and ISVs

Independent software vendors (ISVs) and Salesforce partners attend the Salesforce World Tour to showcase their products, build relationships, and collaborate with other members of the Salesforce ecosystem.

They can also gain insights into the platform’s strategic direction and learn about opportunities for growth and innovation within the Salesforce partner ecosystem.

Prospective Salesforce Customers

Organizations considering the adoption of Salesforce or exploring the possibility of migrating to the platform also attend the Salesforce World Tour.

They can engage with existing customers, partners, and Salesforce professionals to learn about the platform’s benefits, capabilities, and success stories.

This information helps them assess whether Salesforce fits their organization and identify the most suitable solutions for their specific needs.

What’s on the Agenda at Salesforce World Tour? What can you expect?

To encompass Salesforce, MuleSoft, Slack, and Tableau, Salesforce World Tour offers a wide range of sessions and activities, even though the event lasts just one day.

The Salesforce World Tour offers a diverse and dynamic agenda that caters to various interests, learning preferences, and goals.

While the specific schedule may vary from one venue to another, attendees can expect a combination of engaging sessions, interactive activities, and networking opportunities. Here’s an overview of the typical events at the Salesforce World Tour:

Salesforce Main Keynote

The event kicks off with a main keynote address, often delivered by a high-profile Salesforce executive or industry expert. The keynote sets the stage for the day, highlighting the latest trends, innovations, and success stories in the Salesforce ecosystem.

Expert-Led Sessions

With over 250 expert-led sessions, attendees can dive deep into a wide range of topics, such as CRM best practices, data-driven decision-making, AI-powered innovation, and customer-centric strategies. These sessions cater to various roles and expertise levels, ensuring that every participant can find content relevant to their interests.

Product Demos and Exposés

The Salesforce World Tour features more than 40 product demos, offering attendees a hands-on experience with the latest Salesforce solutions and partner offerings.

Participants can explore new tools, integrations, and applications on the Salesforce AppExchange that can help drive business success and digital transformation within their organizations.

Attendees can expect heavy coverage of Salesforce’s new industry-leading products and services including:

• Einstein AI
• Salesforce Shield
• Lightning Flow Builder
• Appexchange Pro
• Salesforce Anywhere

Sales Keynote

A dedicated sales keynote session provides insights, strategies, and best practices for sales professionals seeking to maximize the potential of the Salesforce platform. This session covers topics such as pipeline management, forecasting, and customer engagement.

Slack Frontier Experience

As part of the Slack Frontier Experience, attendees can participate in over 20 Slack-focused sessions, engage in product demos, and schedule 1:1 meetings with Slack experts.

The event also features Slack customer showcases and hands-on productivity workshops, providing a comprehensive look at the ways Slack can enhance team collaboration and efficiency.

IT Exploratorium Experience

The IT Exploratorium Experience offers diverse activities tailored to IT professionals and data experts.

This includes an IT and Data Keynote, IT Leader Talks and Roundtables, product demos and activations, hands-on workshops with IT experts, IT customer showcases, and networking experiences with IT leaders.

Networking Events

Attendees can take advantage of various networking opportunities throughout the day, connecting with fellow Salesforce users, partners, customers, and industry experts.

These events foster collaboration, knowledge sharing, and relationship building within the Salesforce community.

Salesforce Genie and Customer 360

During Dreamforce 2022, Salesforce launched Salesforce Genie, a real-time personalization platform designed to connect, engage, and deliver highly customized experiences to your customers and prospects.

The Salesforce World Tour will include a comprehensive exploration of Salesforce Genie, its features, and its integration with the Customer 360 suite of Salesforce tools.

Attendees can expect the following at the event:

• Detailed presentations on the capabilities of Salesforce Genie and its role in the Customer 360 suite.
• Live demos of Salesforce Genie, showcasing its features and real-world applications.
• On-site product experts available to answer questions specific to your unique business needs and help you understand how Salesforce Genie can enhance your customer engagement strategy.
• Interactive discussions and workshops focusing on best practices for using Salesforce Genie and Customer 360 to create personalized customer experiences.

Salesforce also has many dedicated demos and sessions for its Customer 360 suite, exploring the ways this set of integrated tools can help businesses deliver a seamless customer experience across all channels.

Streaming on Salesforce+

In addition to regular programming, Salesforce+ streaming offers exclusive Salesforce Today sessions devoted to various industries, including financial services, retail, nonprofit, and more.

While streaming the event, virtual attendees can still connect and engage with the Salesforce community.

Salesforce+ offers interactive features that allow participants to ask questions, share insights, and network with fellow attendees, ensuring they don’t miss out on the valuable connections and collaboration opportunities that are a hallmark of the Salesforce World Tour.

Dos & Don’ts at Salesforce World Tour

Salesforce World Tour is a rewarding experience for attendees, but getting the most out of it requires some ahead-of-time preparation.

Here are some practical tips for making the most of the Salesforce World Tour:

Packing Tips

• Wear comfortable, business casual attire, considering the dress code and the possibility of varying temperatures at the venue.
• Bring a light jacket or sweater for extra comfort during sessions.
• Carry a reusable water bottle to stay hydrated throughout the day.
• Pack essentials like your phone charger, power bank, and any necessary adapters.
• Bring business cards, a notebook, and a pen for taking notes during sessions and networking with others.

Travel Tips

• Arrive early to avoid long registration lines and secure a good seat for the keynote session.
• If you’re traveling from out of town, book accommodations close to the event venue to minimize commute times.
• Research public transportation options, including nearby bus and train stations, to streamline your journey to the event.
• Locate nearby parking facilities in advance and reserve a spot, if possible, to avoid last-minute stress.
• Download local transportation apps to help navigate public transit and find the most efficient routes.

Preparation Tips for a Virtual Experience

• Ensure you have a stable internet connection for seamless streaming.
• Set up a quiet, comfortable space free from distractions to focus on the sessions.
• Familiarize yourself with the Salesforce+ platform ahead of time to navigate virtual sessions easily.
• Test your audio and video capabilities before the event starts to avoid technical issues.
• Create a schedule of the sessions you want to attend and set reminders to stay on track throughout the day.

Session Booking Tips

• Review the agenda ahead of time and identify the sessions most relevant to your interests and goals.
• Some sessions may have limited capacity, so book your spot in advance if possible.
• Allow for breaks in your schedule to recharge and network with other attendees.
• Be prepared to adjust your schedule if there are any last-minute changes or cancellations.
• Take note of any prerequisites or required materials for specific sessions.
• Keep an eye on the event website and social media channels for updates on any pre- or post-event parties organized by Salesforce or its partners. Your organization may already be privately invited to some.
• RSVP for parties to secure your spot, as some events may have limited capacity.
• Attend parties with a networking mindset, ready to engage with fellow attendees in a relaxed atmosphere.
• Be respectful of party etiquette and dress codes, if applicable.

Networking Tips at Salesforce World Tour

• Take advantage of networking opportunities throughout the event, such as during breaks, lunch, and designated networking sessions.
• Approach conversations with curiosity and an open mind, aiming to learn from others and share your own experiences.
• Don’t forget to exchange business cards or connect on social media platforms to maintain relationships built during the event.
• Prepare a brief introduction about yourself and your organization to facilitate smooth networking interactions.
• Consider using the Salesforce event app, if available, to discover and connect with like-minded attendees and join event-specific discussion groups.

Where can I learn more about Salesforce World Tour?

To learn more about the Salesforce World Tour and stay updated on event details, explore the following resources:

• Official Website: Visit the Salesforce Events website for comprehensive information about the event, including the agenda, registration, venue details, and more.
• Social Media Channels: Follow Salesforce on social media platforms like Twitter ( @Salesforce , @SalesforceNews , @SalesforceLive ) and LinkedIn for regular updates, announcements, and behind-the-scenes content related to the event.
• Salesforce Blog: The Salesforce blog offers insights, news, and updates on Salesforce products and events, including the World Tour and residually related topics. Subscribe to the blog to receive notifications on the latest posts.
• Salesforce Community: Engage with the Salesforce community by joining the Trailblazer Community and participating in discussion groups, asking questions, and sharing your experiences related to the Salesforce World Tour and other events.
• Event App: Download the Salesforce Event app on the App Store or Google Play for easy access to the agenda, personalized schedules, event maps, and networking opportunities with fellow attendees.

Success Stories at Salesforce World Tour

The Salesforce World Tour is full of success stories highlighting the value of the Salesforce platform and its impact on organizations around the world.

Here are a few:

1. Currys’ Blended Strategy

Currys has successfully implemented Salesforce to create a seamless integration of physical and digital customer experiences, known as a ‘phygital’ approach.

This strategy not only streamlines business operations and connects legacy systems but also equips in-store staff with the necessary tools to provide outstanding customer support.

To explore this case study further, view the 11-minute keynote demo here .

2. Evaldas Zaranka’s Inspiring Journey

Salesforce World Tour offers a platform for sharing motivational stories, like the one of Evaldas Zaranka (Salesforce Administrator, Just Eat), who received the prestigious Golden Hoodie .

Zaranka’s tale highlights the power of perseverance, dedication, and relentless effort in achieving success within the Salesforce community.

Discover Evaldas Zaranka’s story and be inspired by his remarkable achievements.

3. Millie Knight’s Lessons on Fostering a Brave Culture

Paralympic skiing champion Millie Knight presented a dialog, “ Learn from a Paralympian: Building a Fearless Culture ,” emphasizing the significance of confidence and open communication within a team.

Knight’s valuable insights apply across various aspects of life, including professional and personal settings.

Through Knight’s talk, participants gained a deeper understanding of creating a courageous environment within their organizations.

4. Slack: The Evolution of Digital Headquarters

Salesforce’s acquisition of Slack in 2020 for $27.7B led to the ongoing development of the “Digital HQ,” a unified online space for data, operations, conversations, and collaborations.

Deloitte Digital’s case study illustrates how Slack can eliminate silos, encourage adaptability, and create a transparent work environment that empowers teams, irrespective of their location.

To learn more about Slack’s capabilities and its role in enhancing collaboration and automation, watch the Salesforce+ presentation hosted by Stuart Templeton (Head of UKI Sales, Slack, Salesforce).

How to Register for Salesforce World Tour, 2023

To ensure a smooth registration process for the Salesforce World Tour, 2023, follow these step-by-step instructions:

• Visit the Official Website. Navigate to the Salesforce Events page and select the event location you wish to attend.
• Review Event Details. Explore the event page to find details on the agenda, venue, date, and other important information. Make sure to review any deadlines or requirements specific to the event.
• Click to Register for Free. Once you’re ready to register, click the “Register” button on the event page. You’ll be redirected to the registration form.
• Complete the Registration Form. Fill out the registration form with your personal and professional information, such as name, email address, company, job title, and any other required details. Be sure to double-check your information for accuracy.
• Pricing and Payment. Depending on the event location, there might be a registration fee. If applicable, provide your payment information and choose your preferred payment method. Review any available discounts or promotions, such as early bird pricing, group discounts, or special offers for Salesforce customers or partners.
• Agree to Terms and Conditions. Read and agree to the event’s terms and conditions, privacy policy, and any other legal requirements.
• Submit Your Registration. Once you’ve completed the form and agreed to the terms, click “Submit” to finalize your registration. You should receive a confirmation email with further details, including your registration number and a link to access the event (if attending virtually).
• Stay Informed. Monitor your email and the Salesforce World Tour website for updates, agenda changes, and other event-related information. Download the Events app to enhance your event experience and stay connected with other attendees.

People Also Ask

Will mulesoft connect happen in 2023.

MuleSoft CONNECT will be a part of the Salesforce World Tour NYC in 2023. The official agenda for MuleSoft-related sessions and activities will be announced closer to the event. Attendees can expect plenty of MuleSoft experiences in the IT Exploratorium and main Campground.

Will Slack Frontiers Happen in 2023?

Slack Frontiers is one of the biggest elements of the Salesforce World Tour. It offers attendees a chance to learn about the latest features of Slack within Salesforce and hear from industry experts on how to use these tools for business success. Attendees can also experience hands-on product demos and find out more about building integrations with Salesforce.

What is included in a Salesforce World Tour ticket?

A Salesforce World Tour ticket covers admission to the event, access to breakout sessions, keynotes, hands-on training workshops, networking opportunities with fellow attendees, and a variety of other events related to Salesforce products and technologies.

What are the Salesforce World Tour COVID-19 health and safety measures?

At the Salesforce World Tour, 2023, event planners and venue personnel are committed to providing a safe and secure environment for all attendees. They will follow all local health and safety guidelines in accordance with WHO recommendations. As of now, there are no mandatory mask requirements or proof-of-vaccination policies.

Do Salesforce World Tour events have a code of conduct?

Salesforce World Tour (and all other Salesforce events) have a code of conduct that all attendees, speakers, and personnel must abide by. You can view the full code of conduct here .

Are Salesforce World Tour experiences open to international travelers?

Yes, Salesforce World Tour experiences are open to international travelers. However, we recommend that all attendees familiarize themselves with the local travel restrictions and advisories before attending any Salesforce World Tour event. Make sure to bring your passport and visa (if applicable) when traveling outside of your home country.

What is Salesforce+?

Salesforce+ is a novel streaming platform that offers prime access to select World Tour NYC episodes, along with unlimited viewing of Salesforce’s original content. Enjoy insightful presentations from industry leaders, customer success narratives, and trailblazing innovations from any location. The membership is complimentary, user-friendly, and open to all.

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Sessions and Networking

All times listed in SGT. Agenda subject to change.

• Morning Sessions
• Afternoon sessions

Registration begins from 8:00 a.m. and will be open all day. Please bring a government-issued ID to ensure smooth check in on the day.

After registration, join us in the Campground for morning tea and networking before starting your day!

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Topic/Industry: Data Analyst

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Learn how Data Cloud is designed to enhance, not replace, systems like data warehouses and data lakes. Discover its key differentiators and how it helps solve for the "last mile" of data activation.

Topic/Industry: IT

Learn how to leverage the #1 Trusted AI CRM to unlock financial insights that deliver better outcomes, responsibly, for your clients, members, and policyholders. Hear from our Trailblazer Siam Commercial Bank on how they are embracing digital transformation to deliver personalised customer experiences.

Topic/Industry: Financial Services

Customer: Siam Commercial Bank

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Topic/Industry: Marketing

At a time when trust is broken, data is hacked, and AI is presenting more hype than real world execution, listen to Accenture bring back human centred customer experience powered by Salesforce technology. This is the next generation of seamless customer experience and business growth through next generation data and technology solutions.

Partner: Accenture

Join us in the Campground for lunch and networking. If you have any dietary requirements, please note these during registration and we will be happy to accomodate.

Are you looking for the smartest path forward in today's fast-changing environment? AI can give sellers superpowers to drive efficient growth. Join us to learn how your entire sales organisation can boost productivity, leverage data, and increase revenue with the #1 AI CRM for sales.

Topic/Industry: Sales

We’ve synthesised learnings from 200+ global data cloud implementations to help you realise business value faster and harness AI potential. Our Trailblazer from Techcombank shares their approach.

Topic/Industry: IT Customer: Techcombank

Learn how to activate AI to scale service, increase team productivity and save costs using the #1 AI platform for service. And hear from Trailblazer Mark Anthony Munsayac, Head of Customer Experience at Philippine Airlines on how they are redefining customer service and engagement with Salesforce.

Topic/Industry: Service Customer: Philippine Airlines

Boost omnichannel sales, drive personalised customer experiences, and enhance operational efficiency through digital transformation with the #1 AI Platform for Commerce.

Topic/Industry: Commerce

Slack is the natural conversational interface for trusted AI that boosts productivity for every employee, right in the flow of work. Discover how Slack can empower your teams, like it has at Grab, to speed up processes and deliver big results, with customer data and insights at their fingertips.

Customer: Grab

Struggling with manual document creation in Salesforce? Explore Nintex DocGen for Salesforce, a powerful tool that automates document generation, streamlines workflows, and centralises documents.

Tableau is your guide to bringing together people, processes and products for a truly data-driven organisation. Learn how to transform how you make decisions with AI powered analytics.

Driving profitable growth is a top priority in consumer goods organisations. With Salesforce Einstein 1, Trailblazers are navigating economic headwinds to build loyalty through insights and commercial excellence.

Learn how bringing Generative AI into the automated flow of your business can create more valuable and meaningful experience for your customers and employees.

Slack is accelerating sales teams by bringing real-time CRM data, process automation and trusted AI into selling conversations. Learn how Slack empowers leaders to improve performance and hit targets.

Located in the Hibiscus Ballroom

Come see the newest AI features in Slack and learn how you can empower all your employees with AI to get things done faster, by providing them with the right information at the right time.

Learn how teams using Sales Cloud use Slack, and how they adopted new tools such as Slack Sales Elevate to drive productivity for our entire sales organisation.

You are convinced of the value of automation, now what? Join us to explore real-world use cases to jumpstart your automation journey with Slack.

Join us for this Slack on Slack story about driving productivity across our entire enterprise. Learn best practices for automating work with apps, integrations, and custom processes.

Learn how Slack optimises the agent experience across systems and processes to help resolve customer issues faster.

Break down silos and bring people, processes and account data together in one place—an account channel. Learn how to empower your team to take an opportunity to close with Slack.

Slack is a part of the Salesforce family. Explore the benefits of integrating Slack within your Customer 360 and learn how together they can supercharge growth for your small but mighty business.

Your AI journey starts at World Tour Essentials Singapore.

Discover how trusted AI can transform your customer experiences

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Salesforce World Tour Essentials is returning to Belgium. Through a variety of sessions you will discover the latest product innovations on the platform and hear how AI is transforming industries. Find solutions to your own challenges and network with thousands of our inspiring ecosystem and Trailblazer community. All in one day, and all for free.

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World-class learning, connection, and inspiration

Accelerate your Trusted AI journey.

Step into the Einstein Laboratory and craft an AI roadmap tailor-made for your business. From ideation to delivery planning, our design-thinking experts and architects will make sure that you’ve got your unique recipe for the T rusted AI revolution .

Learn from the best.

This is your day to learn. Take inspiration from thought leaders who are shaping the world. Hear incredible customer success stories that will give you a blueprint to transform your business. And connect with industry peers and experts to brainstorm, exchange ideas, and share best practices.

Find your solutions.

Discover how everyone — your marketing, sales, commerce, service, IT, and data teams — can work smarter and be more productive with connected data, trusted AI, and the #1 AI CRM. Our Customer 360 solutions are your key to delivering brilliant customer experiences and solving business challenges across industries and all business sizes.

Learn from the best. And explore the right solutions for you.

Bart Tomlow

Financial Manager

Christophe Godfroid

Business Lead - Digital Platform for Customer Interactions

Dana Brants

Global Head Digital Customer Channels

Elliott Case

Strategic Account Director

Eva Debrouwer

Business & Functional Analyst

House of Talents

Kurt Ryelandt

Chief Customer Officer

Louis De Viron

Head of Tech & Pedagogy

Paul Turner

VP Strategic Accounts

Pieter Merlevede

Silke Pinkhof

DCX Marketing Lead & Customer Data Platform Expert

Sinan Hascelik

Marketing Automation Trainer

Sven Van De Plas

Customer Success Manager

Customer Link

Experience the magic.

Customer experience

Learn about Salesforce Customer 360 in our main expo area

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Data Management

Hear from local customers at our Keynote and Breakout sessions

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Have fun while you network with industry peers and leaders

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8:00 - 10:00

Sessions, Demos, and Networking

Join morning sessions and get a glimpse of the Campground (expo area).

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10:00 - 11:30

Opening Keynote

Discover the latest innovations from Salesforce and the stories of companies undergoing transformation in the CRM + AI + Data + Trust revolution.

11:30 - 12:45

Network or chill out in the Campground.

12:45 - 16:00

The learning continues with expert- and customer-led sessions, product demos, and more.

16:00 - 17:30

Networking Reception

Connect with your peers at the end of the day, and enjoy free food, drinks, and entertainment.

Join morning sessions and get a glimpse of the Campground (expo area)

The keynote is the main session that kicks off the event. Get ready for the latest trends that shape the rest day, inspiration by local customer success stories, and a sneak peek into the latest innovations on the Salesforce platform.

Learn more about the innovations on the Salesforce platform. Are you not yet familiar with our solutions, would like to be updated on the newest features or learn how your peers are driving success with Salesforce? Then these sessions are the right format for you!

12:45 - 13:15 - How Ahold Delhaize envisions to personalize every step of the customer journey using data and AI.

Learn how Ahold Delhaize build a rock solid strategy and personalises the service center, marketing campaigns and instore experience using data AI and Salesforce Customer 360.

13:30 - 14:00 - The path towards proactive government

Being at the forefront, local governments deal with increasing citizen demand with dwindling resources. Digitalisation is one solution to this dilemma. While European governments have come a long way on their journey to digitising public services, digital service delivery is still infrequent and incomplete. The citizen sees what’s on offer in the private sector, and is impatient to see similar levels of service in their dealings with the public sector. In this key note we paint the picture of a future where citizens no longer need to navigate complex, paper-based bureaucratic mazes and instead are automatically offered the benefits most suitable to their current situation and have to apply minimal effort to secure those benefits. We will discuss the theory behind proactive government as well as provide a concrete example from our customer Agodi.

14:30 - 15:00 - How Swift operates with Salesforce in a security driven environment

Learn how Swift improves cost, speed, transparency and access of international payments.

Speakers: Christophe Godfroid, Business Lead Digital Platform for Customer Interactions at SWIFT

Dana Brants, Global Head Digital Customer Channels at SWIFT

15:15 - 15:45 - Deliver AI-Powered Experiences with MuleSoft

Learn how MuleSoft’s unified platform combines AI with best-in-class integration, automation, and API management to transform employee and customer experiences.

12:45 - 13:15 - How Small and Growing Businesses can use AI to Find, Win and Keep customers

Whether your business has two employees or two hundred, efficient growth is top of mind. Learn how Salesforce and generative AI helps your sales, service and marketing teams achieve more. Kurt Ryelandt from Intix will join us on stage and get inspired by how they use Salesforce and AI to achieve success.

Kurt Ryelandt, Chief Customer Officer at Intix

13:30 - 14:00 - Closing the Loop: From lead to invoice and payout - Mastering the Salesforce Ecosystem

Embark on House of Talents' journey to streamlined operations: revolutionizing payroll and billing efficiency from the core using Sales Cloud and the Salesforce platform.

Eva Debrouwer, Business & Functional Analyst at House of Talents

Pieter Merlevede, Business & Functional Analyst at House of Talents

14:30 - 15:00 - Reimagine Service With Trusted AI

Step into the AI era with confidence. Learn how to activate AI across customer service and field service to scale support, increase productivity, and save costs using the #1 AI CRM.

15:15 - 15:45 - Empower Everyone with the magic of CRM, AI and Automation

Learn how you can empower your teams to drive their own productivity. We’ll demo AI-powered workflows, our latest innovations in generative AI and Slack's synergies with CRM.

 Virginie Rouland, Head of Group Support & Analyst at Easyfairs

12:45 - 13:15 - Modernise Commercial Operations with Data + AI on CRM

Maximise revenue in Manufacturing by leveraging your data with AI-boosted selling effectiveness, pricing management, and demand forecasting. Integrate marketing intelligence with sales to improve your product mix for optimal results.

13:30 - 14:00 - Transform how you make decisions with AI-powered analytics

Dive into the forefront of innovation with Tableau's roadmap, showcasing advancements across AI and analytics. See how we redefine analytics, enhance user experience, and empower data-driven decisions.

14:30 - 15:00 - Why Salesforce is the future of Data and AI today

Discover why the Einstein 1 Platform is the top choice for businesses seeking powerful Data and AI solutions. Learn how this platform revolutionises decision-making and drives innovation in today's digital world.

15:15 - 15:45 - Make Every Marketing Moment Count

Creating personalised experiences is crucial for marketers who want to deliver results. Learn how to build lifelong relationships with customers by leveraging the power of Data and AI.

9:00 - 15:50

Masterclass Stage

Find solutions to your challenges and drive direct results with Salesforce. These sessions are directed to overcoming challenges across productivity, user adoption, data & AI strategies, integration, and more.

09:00 - 09:20: Unlock your Sales Productivity with Slack Sales Elevate 09:30 - 09:50: AI-Powered Analytics for everyone; yes, EVERYONE! 12:00 - 12:20: 5 Steps to prepare your org for AI 12:30 - 12:50: Masterclass security in your Salesforce org 13:00 - 13:20: Managing Data Quality: MDM's versus Key Rings 13:30 - 13:50: Build a Single View of Your Customer With Data Cloud 14:00 - 14:20: Elevating Service with AI

14:30 - 14:50: Well Architected Framework 15:00 - 15:20: Optimizing Costs: how Salesforce can help you! 15:30 - 15:50: Leveraging Core for Industry Cloud

Ecosystem Stage

Learn how to maximise your investment in Salesforce and how the ecosystem can help you accelerate your route to success. Discover successful implementation stories, take inspiration from best practices, and learn how to benefit from new technologies today.

12:30 - 12:50: Personalized Banking Experience: Personalized experiences with Data Cloud & GenAI

13:00 - 13:20: AI for CX in practice: a use case discussion

13:30 - 13:50: Navigating the AI Revolution in Customer Service with Service Cloud Voice

14:00 - 14:20: Ecosystem Stage Session

14:30 - 14:50: Unveiling the World's Largest Service Cloud Voice Project

14:30 - 14:50:  Ecosystem Stage Session 15:00 - 15:20:  Ecosystem Stage Session 15:30 - 16:00:  Ecosystem Stage Session

09:00 - 15:50

Trailblazer Stage

At Salesforce we are serious when it comes to driving customer success and creating positive change in the world. Dive into value-driven content tailored to building your career within the ecosystem, championing sustainability, and exploring the transformative role businesses play as a platform for change.

50min  SWN Breakfast

20min  Trailblaze Your Way to Success

20min  'Digitaal Hasselt' - Citizen-Centric Local Government

20min  How the King Baudouin Foundation’s Community Portal helps to streamline its grants delivery

20min Autonomy through connection 20min  A Flavor of the Belgian Salesforce Community 20min  Making World Tour Essentials more sustainable

20min Embracing Diversity: Shaping the Future of AI

20min Talent Ecosystem: New opportunities for companies and talents through reskilling 

20min Organizing Education in rural Kenya with Salesforce

Connect, get hands-on, and have fun in the Campground.

Even if you’re new to Salesforce, this event is for you! Hear inspiring and real-life stories of our customers’ success in driving business growth and transforming customer experiences with the world’s most trusted customer relationship management (CRM) platform. See Customer 360 solutions come to life in our buzzing Campground, with booths showcasing our solutions for every role and industry. Chat with product experts and engage in live product demos. Enjoy plenty of opportunities to connect with peers and partners from the ecosystem, and have fun while you're at it.

Where you can find us!

Nekkerhal Brussels North

Plattebeekstraat 1

2800 Mechelen, Belgium

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Get inspired and

get down to business.

Our main keynote features these inspirational leaders and Trailblazers. And they'll be joined by more luminaries and experts in every industry who aren't just ahead of the digital transformation curve — they've changed the game.

Linda Yaccarino

Chairman, Global Advertising and Partnerships, NBCUniversal

Cletis Earle

Senior Vice President, Chief Information Officer, Penn State Health and Penn State College of Medicine

Bret Taylor

President and Chief Operating Officer, Salesforce

More Inspiring Leaders

Connect and learn from the best in your specific industry sessions!

Salesforce World Tour Munich 2024

As an EMEA Strategic Partner, Reply is taking part in the Salesforce World Tour 2024 in Munich again this year, presenting its expertise and solutions relating to Salesforce, Mulesoft and Tableau.

The Salesforce World Tour returns to Munich

Immerse yourself in this CRM and artificial intelligence (AI) event and talk to leading experts about how you can optimise your customer experience and make your teams more productive. Discover how you can create customised experiences with generative and predictive AI.

Meet the experts from Arlanis Reply, Salesforce Partner since 2005 and specialist for the best customer experience, in the exhibition hall and learn how Arlanis Reply can advise you in the planning, development and integration of Salesforce solutions and services and successfully implement projects. Discover which seamlessly integrated solutions the experts from Arlanis offer for all customer-related sales, marketing and service processes as well as solutions in the areas of Data Cloud, Mulesoft and AI.

I declare that I have read and fully understood the Privacy Notice and I hereby express my consent to the processing of my personal data by Reply SpA for marketing purposes, in particular to receive promotional and commercial communications or information regarding company events or webinars, using automated contact means (e.g. SMS, MMS, fax, email and web applications) or traditional methods (e.g. phone calls and paper mail).

Thank you for your interest

In order to complete your request, please click the confirmation link in the email that we have sent to you.

Speech: Salesforce as the central digitalization platform for Messe München

Messe München uses the Salesforce platform for a comprehensive digital transformation of its services for its exhibitors, service partners and visitors. In addition to further developing service quality, processes are being improved, efficiency increased and collaboration between all parties involved taken to the next level. Follow an exciting presentation about this project between 15:35-16:05 on the Industry Stage.

Speakers: Christian Grodau, COO, Messe München GmbH Andrea Benzing, Global Salesforce-Tableau-MuleSoft Alliance Manager, Reply Mirco Amberg, Director Build IT, Messe München GmbH

Arlanis Reply

Arlanis Reply specializes in consulting, planning, developing and integrating Salesforce solutions and services. Arlanis Reply provides market leaders with seamlessly integrated solutions for all customer related processes for sales, marketing and services – from the initial contact to the long-term service business. Arlanis Reply configures all common Salesforce components such as Sales Cloud, Service Cloud, Community Cloud, Marketing Cloud or App Cloud, or adds individual programming with Heroku if required. With Mulesoft, Arlanis Reply provides an integration technology which allows you to develop, build, analyze, manage and monitor APIs and custom point-to-point integrations. In doing so, Arlanis Reply relies on agile project management methods and a project approach optimized for Salesforce introductions, which ensures maximum flexibility.

Do you want to know more about our solutions with Salesforce?

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Event registration, kantata events, welcome to the kantatasx tour, register now and reserve your virtual seat, september 17, 2022 at 6pm pst, about this event.

In this 60 minute demonstration, you’ll see first hand how KantataSX gives people across your services organization the clarity, control, and confidence they need to excel.

You’ll be guided through a day-in-the-life of 6 key services personas:

Featured Speakers

Jeanne Ulrich

Managing Director, Service Performance Insight, LLC

KANTATA EVENTS

Salesforce world tour new york, december 14, 2023 9:00am - 5:00pm  booth #207, event overview.

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It all happens Thursday, November 17 at East Cheap Records, 20 Eastcheap, London EC3M 1EB, UK.

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Doors open at 4:00pm for kantata clients.

4:00 pm - 5:00 pm:  Networking and Meet & Greet with Kantata Executives 

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5:00 pm - 5:20 pm:  Networking

5:20 pm - 5:30 pm:  Welcome & Introductions

5:30 pm - 6:00 pm:  Panel Discussion 

6:00 pm - 6:15 pm: Audience Q&A

6:15 pm - 8:00 pm:  Continued Networking & LIVE Music Entertainment by Acoustic Mafia

The Kantata Tour runs weekly on Tuesdays from 8am-9am PST.

News | 59th annual Congressional Cup returns to Long…

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News | 59th annual Congressional Cup returns to Long Beach this week

The prestigious Congressional Cup regatta — dubbed the “granddaddy” of modern match racing — will return to Long Beach’s coastline for five days of action this week.

This year’s 59th annual Congressional Cup, hosted by the Long Beach Yacht Club, will continue a busy event season in the city — taking place a week after both the Acura Grand Prix of Long Beach and the Ficker Cup, the latter of which is a qualifier for this week’s regatta.

The Congressional Cup will run from Wednesday to Sunday, April 24-28 — and will kick off the championship level 2024 World Match Racing Tour, the longest-running professional series in sailing.

The Long Beach Yacht Club founded the Congressional Cup in 1965. It’s the longest-running event of it’s kind in North America, according to LBYC’s website, and helped set the standard for world-class match racing across the globe.

Top-ranked skippers from across the world come to Long Beach to compete for the prestigious Congressional Cup trophy and the crimson blazer, a coveted jacket often compared to the green jacket golfers receive for winning the Masters Tournament.

The demand to compete in the Congressional Cup is so high, in fact, that the LBYC has expanded the roster of teams competing in this year’s event.

“We are delighted to have been able to increase the number of teams for this year’s Congressional Cup,” 2024 Congressional Cup Chairman Tony Mansour said in a recent news release. “Sailing, and specifically match racing, has enjoyed tremendous growth post-COVID and we have a unique opportunity to expand our line-up for 2024.”

A total of 12 teams will compete in the Congressional Cup this year, including:

• Riptide Racing’s Chris Poole (USA), defending champion.
• Ian Williams (GBR), a five-time Congressional Cup winner, with Team Gladstone’s Long Beach.
• Johnie Berntsson (Swe), Berntsson Sailing Time, 2009 winner.
• Capvis Swiss Match Racing’s Eric Monnin (Sui).
• Borch Racing’s Jeppe Borch (Den).
• Knots Racing’s Nick Egnot-Johnson (Nzl).
• RBYS’ Rocco Attili (Ita).
• DH3 Racing’s Dave Hood (USA).

Gavin Brady (USA), with True Blue Racing, will also make his return to the Congressional Cup after a 12-year hiatus.

Brady, a four-time Congressional Cup champion, narrowly missed out on qualifying for last year’s event, according to LBYC’s news release.

“It will be a very special week for me being back at the Long Beach Yacht Club and racing in the Congressional Cup,” Brady said in the news release. “My match racing started in 1996 at the Ficker Cup and Congressional Cup — I won my first Congressional Cup before one of my crew was even born.”

Three additional competitors will also join the Congressional Cup roster. Those competitors will be the top-three finishers from the Ficker Cup , which ends on Sunday, April 21.

Registration and practice for the Congressional Cup will take place on Tuesday, April 23 — and matches will begin on Wednesday, April 24, and run through Sunday, April 29.

The competition will take place just off the Belmont Veteran’s Memorial Pier, 35 39th Place, where spectators will be able to watch the races for free.

The 59th annual Congressional Cup will also be livestreamed starting on Friday at thecongressionalcup.com .

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Webb Simpson offers to resign from PGA Tour board. But only if McIlroy replaces him, AP source says

Rory McIlroy, of Northern Ireland, watches his tee shot on the sixth hole during the second round of the RBC Heritage golf tournament, Friday, April 19, 2024, in Hilton Head Island, S.C. (AP Photo/Chris Carlson)

Rory McIlroy, of Northern Ireland, reacts after missing a putt on the first hole during the third round of the RBC Heritage golf tournament, Saturday, April 20, 2024, in Hilton Head Island, S.C. (AP Photo/Chris Carlson)

Jordan Spieth lines up a putt on the second hole during the first round at the Masters golf tournament at Augusta National Golf Club Thursday, April 11, 2024, in Augusta, Ga. (AP Photo/David J. Phillip)

Patrick Cantlay waves after making a putt on the fifth hole during the second round of the RBC Heritage golf tournament, Friday, April 19, 2024, in Hilton Head Island, S.C. (AP Photo/Chris Carlson)

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A plan is in place for Rory McIlroy to rejoin the PGA Tour board, a move that would require the board’s approval and could be viewed as a chance to help to improve stalled negotiations with the Saudi financial backers of LIV Golf.

McIlroy resigned from the board in November , saying he felt he could no longer commit the time and energy required with the PGA Tour trying to finalize an agreement with the Public Investment Fund of Saudi Arabia.

The deal with PIF was not finalized, and the PGA Tour instead took on Strategic Sports Group as a minority investor in a deal that could be worth as much as $3 billion.

Webb Simpson, one of the six player directors on the PGA Tour board and PGA Tour Enterprises board, has submitted a letter saying that he wants to resign as a player director but only if McIlroy replaces him, according to a person who has seen the letter.

The person spoke to The Associated Press on condition of anonymity Tuesday because the letter was not made public. The board is expected to discuss Simpson’s request as early as Wednesday.

PGA Tour Enterprises is the new commercial entity, though six players serve on both boards.

McIlroy’s resignation in November required the other five player directors — Simpson, Tiger Woods, Patrick Cantlay, Adam Scott and Peter Malnati — to elect a player to serve out the term through 2024. They chose Jordan Spieth.

Some of those players have been at odds with McIlroy over the last few months because the four-time major champion has changed his tune about LIV Golf and has suggested LIV players be allowed to return to the PGA Tour without penalty.

Spieth and McIlroy disagreed in February over Spieth’s comments that a deal with PIF was not needed because of the SSG investment, although it would help with unification.

The Simpson case, however, is different. He has not resigned from the board. The person said Simpson’s letter said he would resign if McIlroy could replace him; otherwise, he would stay on the boards.

The person said Simpson indicated the board currently does not have a European player — five are Americans and Scott is Australian.

SSG in a consortium of American sports owners, led by the Fenway Group, and McIlroy has an affiliation with Fenway through the new TGL team league due to start play in January.

The Guardian, which first reported McIlroy’s potential move back to the board , also noted McIlroy has a good relationship with Yasir Al-Rumayyan, the PIF governor.

Al-Rumayyan met with the player directors — he even played nine holes with Woods — in the Bahamas a week after The Players Championship last month. Spieth described that meeting as a chance to talk while figuring out the next step.

There have been no reports of progress since then.

A London financial newspaper, City A.M., reported last week that LIV had offered McIlroy $850 million to join, based on sources it did not identify. McIlroy quickly shot down those rumors and said he would play the PGA Tour “for the rest of my career.” But he also reiterated his hopes that golf could be unified again outside the four majors.

“The game is better when we’re all together,” he said last week at the RBC Heritage.

The hurdle for any kind of a deal has been how to unify the game. Jon Rahm, Brooks Koepka, Bryson DeChambeau and Dustin Johnson are among players who signed bonuses said to be worth upward of $100 million that led to the divide.

McIlroy said last month at The Players Championship that Al-Rumayyan “wants to do the right thing” for all of golf and that LIV Commissioner Greg Norman and others have done the PIF leader a disservice.

“So the closer that we can get to Yasir, PIF and hopefully finalize that investment, I think that will be a really good thing,” McIlroy said.

SSG’s initial investment of $1.5 billion is for a first-of-its-kind equity ownership program. PGA Tour Commissioner Jay Monahan said in a February memo that $750 million in aggregate equity would be granted to 36 players based on career performance, last five-year performance and Player Impact Program results.

Those players are to learn details of how much they receive this week.

AP golf: https://apnews.com/hub/golf