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Journal of Indonesian Tourism and Development Studies

About the Journal

Welcome to the Journal of Indonesian Tourism and Development Studies (print ISSN 2355-3979 ; e - ISSN  2338-1647 ) published by the Postgraduate School, Universitas Brawijaya, Indonesia .

Journal of Indonesian Tourism and Development Studies is an interdisciplinary journal to assess the development of tourism. This journal also examines the phenomenon of unique interrelation between tourism activities, community development, and environmental sustainability, with the aim to find an alternative solution for sustainable tourism development. Journal of Indonesian Tourism and Development Studies indexed by DOAJ, Google Scholar, Index Copernicus International, CABI Direct, and Indonesian Publication Index (Portal Garuda Indonesia). 

JITODE is published 3 (three) times a year (No. 1: January; No. 2: April; No. 3: September). Submissions are open all year-round. Before submitting, please make sure that the manuscript is in the focus and scope of JITODE, written in ENGLISH, and follows our author guidelines and manuscript template. All submitted articles shall be original, have never been published elsewhere, and are not under consideration for other publications.

Current Issue

Potential of tri eka buana village as an arak tourism village through the creative tourism concept in karangasem regency, antecedents to revenge tourism with an expanded theory of planned behavior in jabodetabek region, impacts of covid-19 on ecotourism: a study in bijilo monkey forest and kachikally crocodile pool, the gambia, ethnobotany of medicinal plants as a wellness tourism industry in kalipuro- gombengsari village, banyuwangi regency, the readiness of community based tourism: facing digitalization on post-covid crisis in dayu tourism village, aboutjournal.

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Journal of Indonesian Tourism and Development Studies (print ISSN 2355-3979 ; e - ISSN 2338-1647 ) is published by the Postgraduate School, Universitas Brawijaya, Indonesia . The content of this website is licensed under a Creative Commons Attribution- ShareAlike 4.0 International License

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Efektivitas Instagram dalam Meningkatkan Minat Kunjungan Wisatawan di Daerah Istimewa Yogyakarta

Promotion and marketing through social media becomes a strategic issue during a pandemic, due to there are various restrictions on activities. One of the popular social media is Instagram. Instagram provides features for editing photos, editing videos, messaging, sharing photos and videos, and sharing reviews or reviews. The Yogyakarta Special Region tourism office (D.I.Y) uses Instagram as the main social media in the promotion and marketing of tourist destinations in D.I.Y. This study aims to review the effectiveness of the use of Instagram by measuring the extent to which the influence of the ability of tourists to access Instagram and the quality of Instagram on the interest in tourist visits in the Special Region of Yogyakarta. The study used a quantitative descriptive approach by conducting a survey of 200 respondents. Data measurement used a 5-point Likert scale and analyzed using linear regression techniques. The results showed that there was a significant positive influence between the ability of tourists to access Instagram and the quality of Instagram on the visiting interest, both partially and simultaneously. The quality of Instagram has a dominant influence of 40%, compared to the ability of tourists to access Instagram, which is 19.9%. The variable access ability and quality of Instagram contributed 53.2% to the visiting interest, while the remaining 46.8% was explained by other variables not involved in this study.

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