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U.S. Travel Association 

EDUCATIONAL SEMINAR FOR TOURISM ORGANIZATIONS

ESTO (Educational Seminar for Tourism Organizations) is the leading annual learning and knowledge-sharing forum for destination marketing professionals featuring four days of dynamic, hands-on learning and content, curated by your industry peers. Designed to provide you with the tools and insights to challenge you creatively, ESTO has something for destination marketing professionals of all levels.  

Access exclusive insights, network with colleagues, discuss emerging marketing and innovation trends and debate pressing issues affecting destinations today.  

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Attendees network with the best and brightest in the travel industry, including the nation’s top industry CEOs and marketing leaders from city, regional and state levels. Connect with peers freely with no hidden agenda. 

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DYNAMIC CONTENT

ESTO provides a unique forum for destinations of all sizes to stay ahead of the curve with disruptive content showcasing current and future trends.  

Gain valuable practical strategies for your destination. 

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The Destiny and Mercury Awards celebrate the year's best campaigns, promotions and creative from our destinations. Collectively, these award programs are made up of 21 categories and receive more than 300 entries. Check out 2023 winners. 

Seeking Approval to Attend ESTO?

Download our justification letter (PDF) to help you secure your spot at ESTO!

WHAT DESTINATION MARKETERS SAY

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ESTO provides the best in educational programming for DMOs. The quality from the general keynotes to the breakout sessions exceeds all expectations. My staff and I return to the office energized with tangible research and innovative ideas to incorporate into our marketing plans. Patrick Kaler President and CEO Visit Buffalo Niagara

Sara O Coleman

ESTO is my priority conference and attending is always well worth the time investment! The content, collaboration and evolving formats mean I will leave with actionable insight to position our state for the best possible results. Sara Otte Coleman Director North Dakota Touris m Division

ESTO 2023 Great Debates

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  • Future of Travel Mobility
  • Travel Action Network
  • Commission on Seamless & Secure Travel
  • Travel Works
  • Journey to Clean

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Congress passes much-awaited funding for assistant secretary for travel and tourism.

PRESS RELEASE March 08, 2024

WASHINGTON -

U.S. Travel Association President and CEO Geoff Freeman issued the following statement on the U.S. Senate passage of six government funding bills , which include funding for the office of the Assistant Secretary of Commerce for Travel and Tourism—following months of persistent advocacy from the U.S. travel industry:

“Funding this critical position is a step in ensuring the long-term global competitiveness of the United States. While other countries are laser-focused on growing their share of global travel, the U.S. has been stuck in neutral—in part due to a lack of a coordinated, whole-of-government approach to increasing travel. “The Assistant Secretary will play a valuable role in coordinating across the government to help innovate travel facilitation and address persistent challenges that stand in the way of growth. This position will also be integral as the U.S. prepares to host significant international events over the next decade—including the World Cup—and compete for a greater share of the global travel market. “U.S. Travel thanks congressional leaders for funding this key government position. We also urge the Biden administration to immediately fill the role and prioritize the travel economy to benefit American workers and all regions across the United States.”

The Assistant Secretary role was established in 2022 through the passage of the Visit America Act. The position was created to ensure travel issues receive more high-level government focus. The Assistant Secretary is tasked with maximizing travel’s economic potential—including helping communities across the country compete for valuable international visitors, conferences and events. The recently enacted FY24 funding bill bundle removes the last barrier to filling the position.

U.S. Travel Association is the national, non-profit organization representing the $1.3 trillion travel industry, an essential contributor to our nation's economy and success. U.S. Travel produces programs and insights and advocates for policies to increase travel to and within the United States. Visit ustravel.org for more information.

Greg Staley

Senior Vice President, Communications

202.408.2162

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COMMENTS

  1. U.S. Travel Association

    U.S. Travel Association, Washington D. C. 17,088 likes · 26 talking about this · 129 were here. Increasing travel to and within the U.S.

  2. U.S. Travel Association

    Travel accounted for $1.3 trillion in direct spending in 2023—which produced an economic footprint of $2.8 trillion. Read more insights. U.S. Travel is the national, non-profit organization representing and advocating for all components of the travel industry.

  3. Visit The USA

    Visit The USA. 6,456,214 likes · 7,983 talking about this. Welcome to the USA's official travel and tourism organization. Find your next travel adventure...

  4. About Us

    U.S. Travel Association is the national, non-profit organization representing all components of the U.S. travel industry—a key contributor to America's economic success. Our mission is to increase travel to and within the United States, and in doing so, fuel our nation's economy and future growth. U.S. Travel Officers ›.

  5. Membership

    Our Members. U.S. Travel Association is the national, non-profit organization representing all components and sectors of America's travel industry—a key contributor to America's economic success. Our membership includes some of the largest and most influential corporations across lodging, hospitality, airlines, airports, cruise lines, car ...

  6. Programs

    Follow us on Instagram; Follow us on Facebook; Search U.S. Travel Association. View the Main Menu. Main navigation. Advocacy. Travel Segments. International Inbound Travel; Business, Meetings and Events; ... U.S. Travel Advocates on behalf of the collective travel industry within the United States. We ensure that the concerns and interests of ...

  7. U.S. Travel Association

    U.S. Travel Association is the national, non-profit organization representing all components of the U.S. travel industry—a key contributor to America's economic success. Our mission is to increase travel to and within the United States, and in doing so, fuel our nation's economy and future growth.

  8. Member Benefits

    Follow us on Instagram; Follow us on Facebook; Search U.S. Travel Association. View the Main Menu. Main navigation. Advocacy. Travel Segments. International Inbound Travel; ... Joining the U.S. Travel Association will provide you with access to the most diverse network of travel organizations available, with more than 1,100 members across all ...

  9. Contact Us

    US Travel Header Utility Menu. IPW ESTO Future of Travel Mobility ... Follow us on Instagram; Follow us on Facebook; Search U.S. Travel Association. View the Main Menu. Main navigation. Advocacy. ... U.S. Travel Association. 1100 New York Ave NW Suite 450, Washington, DC 20005 Phone: 202.408.8422.

  10. U.S. Travel Association

    U.S. Travel Association is the national, non-profit organization representing the $1.3 trillion travel industry, an essential contributor to our nation's economy and success.

  11. Events

    2024 Northern California Hotel Conference & Trade Show. California Hotel & Lodging Association San Francisco, California . In-Person. CONTACT. 916.554.2661. Melanie Kern. [email protected]

  12. The Latest Travel Data (2024-03-04)| U.S. Travel Association

    Sentiment is also growing for upcoming leisure travel in 2024. The share of travelers reporting having travel plans within the next six months increased to 93% in January from 92% in December, according to Longwoods International's monthly survey. Travel price inflation (TPI) fell slightly in January as a result of falling transportation prices.

  13. | U.S. Travel Association

    In April, TSA Deputy Administrator Holly Canevari joined U.S. Travel EVP of Public Affairs and Policy, Tori Barnes at Hartsfield-Jackson Atlanta International Airport for a conversation on TSA's innovative efforts to improve and modernize the travel experience. From CAT-2 to TSA Precheck Touchless ID, advancements in biometric screening technology are bolstering aviation security and ...

  14. U.S. Travel Welcomes Aimee Gabel as SVP, Events and Education

    The U.S. Travel Association today announced that Aimee Misako Gabel has joined the organization as Senior Vice President, Events and Education. This new position will play a key role in shaping and transforming the association's signature events - including U.S. Travel's IPW, ESTO, Summer Summit and Future of Travel Mobility - and also deliver new programs aligned with U.S. Travel's ...

  15. US Travel Association

    US Travel Association - Homepage. Welcome to TravelPAC. The U.S. Travel Association created the U.S. Travel Association Political Action Committee (TravelPAC) in 2009 to enhance its leadership on behalf of the entire travel community by helping to elect Members of Congress who appreciate the power of travel. The PAC allows U.S. Travel to enlist ...

  16. ESTO 2024

    U.S. Travel Association . Logout Search About Why ESTO Frequently Asked Questions Contact Us. Attend ... Contact Us. Search U.S. Travel Association @USTravelESTO. ESTO 2024 Columbus, Ohio August 11-13 Registration is now open! Register Now Image. ESTO 2024. ESTO 2024.

  17. Why ESTO?

    ESTO (Educational Seminar for Tourism Organizations) is the leading annual learning and knowledge-sharing forum for destination marketing professionals featuring four days of dynamic, hands-on learning and content, curated by your industry peers. Designed to provide you with the tools and insights to challenge you creatively, ESTO has something ...

  18. Report: 2022 Year In Review

    Report: 2022 Year In Review. Two themes dominated the state of the industry in 2022: Pent-up travel demand and ongoing recession fears coupled with economic concerns. Pent-up demand continued to soar, and travelers' desire to make up for lost travel experiences helped to largely recover the domestic leisure sector to pre-pandemic levels.

  19. Us Travel Association

    About This Data. Nonprofit Explorer includes summary data for nonprofit tax returns and full Form 990 documents, in both PDF and digital formats. The summary data contains information processed by the IRS during the 2012-2019 calendar years; this generally consists of filings for the 2011-2018 fiscal years, but may include older records.

  20. Congress Passes Much-Awaited Funding for Assistant Secretary for Travel

    U.S. Travel Association President and CEO Geoff Freeman issued the following statement on the U.S. Senate passage of six government funding bills, which include funding for the office of the Assistant Secretary of Commerce for Travel and Tourism—following months of persistent advocacy from the U.S. travel industry: "Funding this critical position is a step in ensuring the long-term global ...

  21. U.S. Travel (@ustravel)

    The latest tweets from @USTravel

  22. Global Business Travel Association

    Global Business Travel Association - GBTA, Alexandria, Virginia. 9,242 likes · 225 were here. Global Business Travel Association (GBTA) is the world's premier business travel and meetings orga

  23. OSU Alumni and Friends Travel Community

    This community is all about what we love - Oregon State University and traveling. Join the community and growing network of Oregon Staters who like to do what you do, travel the world. Ask questions of fellow travelers, post your favorite memory, share photos and get answers to your questions. Join the conversation! Public.