kenya domestic tourism

This article is free to read if you register or sign in.

Simply register at no cost.

Questions or problems? Email [email protected] or call 0711 046 000 .

The rise of domestic tourism in Kenya

Kenya is known for its diverse wildlife, natural landscapes, and rich cultural heritage..

Domestic tourism refers to travel and tourism activities that take place within a person's own country or local area.

The Government and private sector have launched campaigns to encourage Kenyans to travel and explore their own country.

Kenya is known for its diverse wildlife, natural landscapes, and rich cultural heritage. The perfect hub for both local and international tourism.

This type of tourism promotes economic development in a community, generates revenue, and creates jobs within the local tourism industry.

The tourism sector in Kenya took a huge blow during the Covid-19 Pandemic recording one of the lowest numbers in tourism income generation.

Over the years there has been a steady incline in the number of tourists both locally and internationally, and this has led to the tourism sector becoming one of the major income generators.

There are factors that have led to the spike in domestic tourism, and some of them are:

Promotion of local tourism

These campaigns have included discounted packages and special offers to make domestic tourism more affordable.

Diverse attractions

Kenya is home to a wide range of natural and cultural attractions, including national parks, beaches, historical sites, and cultural festivals.

This diversity has helped to attract a growing number of domestic tourists looking for new and unique experiences.

S afety and Security

Where there is safety, tourism thrives. Kenya has made significant improvements in security in recent years, particularly in popular tourist destinations.

This has helped to reassure local travelers who may have previously been hesitant to travel within the country.

Improved infrastructure

The government of Kenya has invested heavily in upgrading roads, airports, and other transport infrastructure, making it easier for domestic travelers to explore different parts of the country.

Whether one is heading to the coast or the highlands, the journey is sure to be smooth.

In 2022, Kenyan citizens accounted for 1,660,169 of the total 2,179,125 National park visits, compared to 690,360 visits out of the total 913052.

This is according to the Tourism sector performance report 2022 page 37.

Domestic tourism has emerged as a significant trend, bringing much-needed revenue as well as offering an opportunity for locals to enjoy the top-notch destinations that the country has to offer.

Adopt sustainable travel methods for great experience when globe-trotting

Why nairobi and nakuru are a rare treat to tourists, how travel vlogging brings adventure, inspiration, and income, exhilarating activities to add to your bucket list, most popular, did tanasha refuse to work with diamond, latest videos, several feared dead as lorry carrying sand, people swept by floods, ruto, rachel attend 60th tanzania, zanzibar union anniversary, sign up for the free star email newsletter and receive the latest kenya news daily..

Home News Domestic Tourism in Kenya

Domestic Tourism in Kenya

Kenya, renowned for its stunning landscapes and diverse wildlife, has emerged as an enticing destination for both domestic and international tourists . This article delves into the thriving world of domestic tourism in Kenya, highlighting key factors contributing to its growth and significance.

A Pandemic-Resilient Sector

The global tourism industry suffered a severe blow during the COVID-19 pandemic , with dwindling numbers of tourists worldwide. However, Kenya's domestic tourism sector exhibited resilience during this challenging period.

According to Lemmy ole Mataiwua, a representative of Viutravel, a travel agency, many Kenyan travelers are now favoring local trips, capitalizing on the cost-effectiveness and value for money offered by domestic destinations.
Kenyan travelers are increasingly competing with international tourists, signifying a shift towards exploring their own country.

Diversifying the Tourism Experience

Kenya is expanding its tourism offerings beyond the traditional attractions, showcasing a commitment to providing diverse experiences for its domestic tourists.

Tour operators like Viutravel are introducing unique destinations such as the Chalbie desert, Samburu, and Kisumu, offering tourists a fresh perspective on their country.
Educational trips to places like Tigoni tea estates and Mount Elgon allow travelers to immerse themselves in local culture and heritage.

Flexible Payment Options

To cater to the changing preferences of domestic tourists, travel agencies like Viutravel are adopting flexible payment methods.

" Lipa polepole " and " lipa later " are payment options that allow travelers to plan their trips in advance and make payments at their convenience.
This flexibility has led to increased bookings and convenience for customers, making travel more accessible.

A Shift in Travel Dynamics

Joseph Githitu of Hemingways Travel noted a remarkable change in travel patterns since the easing of COVID-19 restrictions, with Kenyans embracing domestic tourism like never before.

The high cost and restrictions associated with international travel have contributed to the surge in local travel.
Globally, domestic tourism tends to recover quickly after borders reopen , and Kenya is no exception, with a 100% growth in comparison to 2019 numbers.

Government Investment in Infrastructure

Kenya's government has played a pivotal role in boosting domestic tourism by investing in essential infrastructure.

Upgrades to roads, airports, and transport networks have facilitated seamless travel within the country.
Kenya's domestic tourism has benefited from these improvements, ensuring that travelers can access various regions comfortably.

Economic Implications

Kenya's Ministry of Tourism reports a significant increase in tourism earnings, with figures exceeding $2.1 billion in the last year . This marks a substantial leap from the $1.16 billion recorded in 2021 during the height of the pandemic.

The growth of domestic tourism has played a crucial role in boosting the country's overall tourism revenue.
Investments in the hospitality and food industries have further enhanced the overall tourism experience for domestic travelers.

In conclusion, Kenya's domestic tourism sector is thriving, driven by factors such as affordability, diverse offerings, flexible payment options, improved infrastructure, and government support.

As Kenyans continue to explore their own country, the future of domestic tourism in Kenya looks promising, contributing significantly to the nation's economy while showcasing the beauty and diversity of this East African gem.

Your email address will not be published. Required fields are marked *

Get eTA to Kenya

Step1: Apply on-line Provide the information from your passport to eTA application.
Step2: Make an online payment Payment Methods: Credit Card
Step3: Check your e-mail address If your payment is confirmed, your eTA will be sent to your e-mail

Sign in to continue

Create an account, password reset.

Please Sign in or Create an account to continue.

Forgot Password?

No account? Create one!

Back to Login

Already have an Account? Sign in .

Your account has been created successfully.

Your login credentials has been sent to your email id. Please find them in your inbox or spam folder.

Click here to Signin.

Domestic Tourism Association – Zuru Kenya, Know Your Country

Domestic Tourism Association

Domestic Tourism Association of Kenya is the umbrella body that host and caters for interests of all the stakeholders in tourism in private sector, civil societies and Non governmental organizations, educational, and governmental institutions in a bid to bring harmony and promote domestic toursim sector in Kenya.

We are an association of various private, civil and government sector stakeholders with interest in domestic tourism in Kenya.

We help in developing and promoting domestic tourism in Kenya through high level stakeholder dialogues and well-laid action plans.

How you help

You can become a Member of DTA Kenya. You can also support domestic tourism in Kenya through various DTA activities and projects.

We strive to create a noticeable impact on the livelihoods of millions of Kenyans who are directly or indirectly involved in tourism.

We will stop at nothing until we ensure that domestic tourism in Kenya is fully developed and represented.

DTA Mandates and Roles

Education and Advocacy

We deliver Workshops/seminars to tourism industry and stakeholders to interact & get views and ideas on how to promote Domestic Tourism. We lobby and advocate for issue on tourism in Kenya

Development and Capacity Building

We help develop domestic tourism by developing new products, identifying potential tourism destinations in Kenya and building their capacity to attract, host and satisfy tourists.

Promotion and Awareness

Tourism destinations are just like other common facilities unless they are found and utilized by tourists. We help destination owners to promote and market their tourist enterprises.

Tourism in any country and in any form can never be complete and sustainable without community involvement, conservation, and considerable input and contribution from domestic and local tourism.

Livingstone Mghenyi, HSC, National Chairman

Get Involved

Become a member.

If you are a stakeholder in domestic tourism in Kenya, you can join us as an Individual Member or Corporate Member. Our membership is affordable and worth every single fee.

Donate To Us

You can support our projects and initiatives in developing and promoting domestic tourism in Kenya. You can support through any of our listed projects and programs.

Become a sponsor

We have various educational seminars, and conferences accross the year. You can sponsor our events and we will ensure that you get the due visibility required in the industry.

Are you willing to support domestic tourism and change the life of millions of people in Kenya?

Academia.edu no longer supports Internet Explorer.

To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to upgrade your browser .

Enter the email address you signed up with and we'll email you a reset link.

We're Hiring!
Help Center

Research Trends and Perspectives on Domestic Tourism in Kenya: A Review

2021, African journal of hospitality, tourism and leisure

Related Papers

International Journal of Academics & Research, IJARKE Journals

Domestic tourism has proven to be an important driver of tourism industry globally. In Kenya, tourism industry is a critical economic pillar. Empirical evidence reveals that domestic tourism accounts for a huge amount of travel and tourism spending. Globally, domestic tourism has equally generated many employment opportunities and contributed to the overall economic growth. While seasonality is a common phenomenon in the travel industry, domestic tourism has been a useful tool to ameliorate the negative impacts of seasonality. The recent global health pandemic (Covid-19) has greatly affected international tourism – a market that many tourism destinations (such as Kenya) depend on. At the height of Covid -19, followed the ban on international flights to Kenya, the country saw a sharp drop in international arrivals (from 1.5 million 2019 to 0.4 million at the end of 2020). This paper seeks to put into perspective the role of domestic tourism amid such crises, in sustaining tourism related businesses in Kenya. A desktop review was adopted to establish how domestic tourism has and is supporting the tourism sector. The review questions included the following: (i) what is the potential of domestic tourism in Kenya. (ii) What are the current trends of domestic tourism in Kenya, (iii) what are the constraints limiting the uptake of tourism in Kenya? Findings of the review revealed that domestic tourism is an important niche market that has played a critical role during Covid-19 pandemic and should never be underestimated. Among the constraints identified were lack of awareness, and price related constraints. Some of the popular trends in domestic tourism in Kenya includes; increase in day trips/excursions, seaside resort tourism, and visit to game parks/reserves and sightseeing. These findings are key in guiding tourism policy development and implementations to focus on domestic tourism.

Journal of Hospitality and Tourism

Dr. Peace Agufana

Purpose: With the increased tourism demand among domestic tourists in Kenya their travel needs for tourism products and services varies considerably due to their unique characteristics. The purpose of this study was to identify demographic and travel characteristics exhibited by domestic tourists in the Coast region of Kenya. Methodology: The study adopted explanatory research approach while cross-sectional survey design was used to collect quantitative data from domestic tourists’ visiting Coast region, Kenya. Simple random sampling technique was used to select respondents while data was collected using self-administered structured questionnaires and analyzed using descriptive and Chi-square techniques. Notably, 400 questionnaires were distributed of which 371 were successfully analyzed representing 73.3% return rate. Findings: It was found out that both demographic and travel characteristics significantly influence the final travel choice and purchase decisions among domestic tour...

Papius Gachau

Journal of Tourism Hospitality and Sports

DEMOGRAPHIC PROFILING AND DOMESTIC TOURISM PARTICIPATION

Catherine Muyama Kifworo

Article History Keywords Demographic characteristics Domestic tourists Domestic non-tourists Participation behavior Profiling Segment Targeting. This study sought to determine the extent to which demographic characteristics of residents influenced their domestic tourism participation behavior. This was achieved by establishing the relationship between seven demographic characteristics and participation behavior, followed by a comparison of the demographic characteristics of respondents participating and those not participating in domestic tourism. The purpose was to identify the segments with greatest potential for conversion from non-participation into participation in domestic tourists. The study targeted Nairobi residents aged above 18 years. Questionnaires were administered to 337 domestic tourists and 339 non-tourists. Chi square cross tabulation indicated that domestic tourism participation behavior was dependent on all the demographic characteristics of the respondents. Chi square goodness of fit test exhibited significant differences between tourists and non-tourists across all attributes of gender and level of education. For the other characteristics (namely age, occupation, income, marital status and family life cycle), the test revealed significant differences across some of the attributes while registering no significant difference across others. The segments with no significant difference were; Age (31-40), Occupation (students and retirees), Income (those earning Ksh.200,000-300,000 and above 300,000), marital status (the widowed and divorced), and family life cycle (those with young children and empty-nesters). The study, therefore, concluded that these were the segments with the greatest potential for conversion to domestic tourism participation. It further recommended the targeting of the segments identified above for domestic tourism in addition to the existing marketing efforts. Contribution/Originality: The paper's primary contribution was the identification of the most viable demographic segments of non-tourist with the highest potential for conversion into domestic tourists. It is one of the few studies that compare tourists and non-tourists. Those with no significant difference are targeted as potential segments for domestic tourism.

Rayviscic Mutinda , Fuchaka Waswa

Kenya’s tourism activity has always been centered on the coastal beaches and a few game parks despite of being endowed with a unique combination of tourist attractions spread throughout the country. Noting this skewed nature of tourism development, this study aimed at investigating the status of appeal of the different Kenya’s tourist regions from the perspective of the domestic market with the goal of examining the efficacy of the destination appeal enhancers. Data was collected using semi-structured questionnaires and analysed using mainly descriptive statistics. The study found out that while majority of Kenyans considered taking a holiday as being important to them, a significant majority of them were not be aware of most of the country’s touristic attractions and hence, frequented only a few of the country’s attractions, mainly the coastal beaches. Further, the study found out that the most important sources of travel information available to Kenyans were personal experience and information from significant others; travel marketers were considered as being the least significant source of information. The study thus, concluded that the limited scope of tourist activities available within most of Kenya’s attractions, coupled with the limited sources of travel information may actually be leading causes of the lack of awareness and popularity of most Kenya’s tourist attractions. This study thus, recommends a deliberate effort on the part of the tourism policy makers and marketers to enhance the appeal of all the country’s attractions and position them as destinations in their own right. This would call for the adoption of a tourism development strategy that not only seeks to promote the country as one destination with varied tourist attractions, but one that would adopt a bottom-up approach, primarily focusing on developing the individual tourist attractions as a way of ensuring a country-wide competitiveness.

Kent akademisi

Elif GÜNDÜZ

International Journal of Tourism & Hospitality Reviews

Purpose of the study: The purpose of this study was to examine the influence of travel preferences on domestic tourism participation behaviour of domestic tourists by comparing the preferences of both domestic tourists and non-tourists in Nairobi county, Kenya. Methodology: The study adopted descriptive and explanatory research designs. The target population was residents of Nairobi County aged above 18 years. Close-ended questionnaires were used to collect data from 337 domestic tourists in five tourist sites and 339 non-tourists in eight shopping malls within Nairobi. Descriptive analysis, the independent t-test and multiple regression tests were used to analyze the resultant data. Main Findings: The results from the independent t-test showed significant differences between domestic tourists and domestic non-tourists with the tourists displayed stronger preferences than the non-tourists (t =-3.04, df =674, p=0.002). The regression analysis revealed that preferences significantly ...

Tourism Management Perspectives

Haushila Prasad

Cavagnaro, E., Staffieri, S and Ngesa, F. (2015). Looking from a local lens: Inbound tour operators and sustainable tourism in Kenya, Research in Hospitality Management, 5(2) pp.135-145

Elena Cavagnaro

Few empirical studies on sustainable tourism take into account the perspective of developing countries’ actors. This is even the case in debates about the need to adapt sustainability’s definitions to the context of developing countries. The present study aims at giving a voice to developing countries’ actors by describing how inbound tour operators (ITOs) in Kenya conceive sustainable tourism and their role in promoting it. ITOs were reached through the two official Kenyan category associations for tour operators and through Ecotourism Kenya. Both a survey and in-depth interviews were used to gather data. Results suggest that Kenyan ITOs are familiar with the current definition of sustainability as being constituted of an economic, a social and an environmental dimension. Contrary to expectations, respondents weight their responsibility towards the natural environment at least as highly as their social responsibility. In the end, it is the business long-term survival that dictates this choice: respondents are aware that tourists expect to find in Kenya a flourishing natural environment. Kenyan ITOs are on the whole keenly aware of their role in promoting sustainability to tourist, staff and the community. They experience as a major challenge the lack of institutional pressure from the government. Though this is a common complaint of organisations in developing countries, it is interesting in a Kenyan context where the Government has deployed several policy initiatives on sustainable tourism. A major limitation of this study is the limited sample. Only category associations’ members were sampled, leaving ITOs that operate in the informal economy unheard.

RELATED PAPERS

Mahmoud Ashour

Molecular Vision

Joel Schuman

Praktiken informeller Ökonomie

margit mayer

International Journal of Antimicrobial Agents

Pierre Dellamonica

Karen Gerhart

Zhongmin Dong

Revista Trilhas da História

Marcio Arcas

Universal Journal of Educational Research

mufit gömleksiz

Ophthalmology

Winston Chamberlain

IVANO CAVALLINI

vitantonio vacca

Computational Mathematics and Modeling

Ghassan Omar Malkawi

European Journal of Immunology

Stacey Walters

Journal of Pediatric Surgery

Sharron Close

Pamukkale tıp dergisi

Boletín Museo Nacional de Historia Natural

Gloria Villegas

Journal of Finance & Economics Research

Ánh Dương Phạm

Journal of anatomy

Ayla SEVİM EROL

Plant Disease

Linda Hanson

Informatik-Spektrum

Uwe Schöning

加拿大SFU毕业证书制作办理西蒙弗雷泽大学毕业证书成绩单修改

DAAAM Proceedings

Amra Catovic

Biomedizinische Technik/Biomedical Engineering

Angelo Buizza

The American Journal of Gastroenterology

Kenneth Fasanella

INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH

Domestic tourism expenditure in Kenya 2019, by product

Domestic tourism direct earnings in kenya as of 2019, by product (in million kenyan shillings).

Immediate access to 1m+ statistics
Incl. source references
Download as PNG, PDF, XLS, PPT

Additional Information

Show sources information Show publisher information Use Ask Statista Research Service

overnight visitors

Figures have been rounded. Currency conversion rate on April 19, 2022.

Other statistics that may interest you

Domestic tourism expenditures Philippines 2020-2022, by product
China Tourism Group Duty Free's gross profit 2013-2023
Number of employees at China Tourism Group Duty Free 2013-2023
Annual revenue of China Tourism Group Duty Free 2013-2023
Number of British overnight guests in the Netherlands 2020, by city
Tourist consumption loss due to COVID-19 in Italy 2020, by sector
Mexico: share of paid jobs in tourism by service type 2017
Share of tourism employment to the total employment Philippines 2014-2022
Total assets of China Tourism Group Duty Free 2013-2023
Impact of COVID-19 in tourism businesses revenue in Kenya 2020
Possibility of employee layoffs in Kenyan tourism businesses 2020
Hotel room revenue in Kenya 2013-2023
Available hotel rooms in Kenya 2013-2023
Countries with the highest number of inbound tourist arrivals worldwide 2019-2022
Countries with the highest outbound tourism expenditure worldwide 2019-2022
Foreign exchange earnings from tourism in India 2000-2022
Leading countries in the MEA in the Travel & Tourism Competitiveness Index 2018
Change in number of visitors from Mexico to the U.S. 2018-2024
International tourist arrivals in Europe 2006-2023
Number of international tourist arrivals in India 2010-2021
Revenue share from tourism in India 2013-2022, by segment
International tourism receipts of India 2011-2022
Italy: areas to improve for a better promotion of national tourism in 2017
Forecasted tourism expenditure UK 2014-2025
Economic contribution of tourism in England (UK) 2013
Number of overnight stays in hotels in the Faroe Islands 2019, by country of origin
Number guest nights in Japan 2022, by region
Number of employees at China CYTS Tours 2013-2023
Number of travel agents India 2022, by state
Quarterly number of trips by Norwegian tourists 2018-2023, by type of trip
Domestic trips taken for personal purposes in Greece 2013-2019
Number of domestic and international overnight stays in hotels in Sweden 2018
International visitors in Zanzibar 2015-2021
Inbound visitor growth in Africa 2021-2025
Average daily rate of hotels in Africa, by country 2017
Revenue per available room in selected African countries 2017
Regional hotel occupancy rate in Africa 2017
Average daily hotel rate in Africa, by region 2017
Revenue per available room of hotels in Africa, by region 2017
Chain and branded hotel count by African country 2017
Chain and branded hotel distribution in Africa, by region 2017
Leading hotel chains in Africa by units 2017

Other statistics that may interest you Statistics on

About the industry

Premium Statistic Domestic tourism expenditures Philippines 2020-2022, by product
Premium Statistic China Tourism Group Duty Free's gross profit 2013-2023
Premium Statistic Number of employees at China Tourism Group Duty Free 2013-2023
Premium Statistic Annual revenue of China Tourism Group Duty Free 2013-2023
Premium Statistic Number of British overnight guests in the Netherlands 2020, by city
Premium Statistic Tourist consumption loss due to COVID-19 in Italy 2020, by sector
Premium Statistic Mexico: share of paid jobs in tourism by service type 2017
Premium Statistic Share of tourism employment to the total employment Philippines 2014-2022
Premium Statistic Total assets of China Tourism Group Duty Free 2013-2023

About the region

Basic Statistic Impact of COVID-19 in tourism businesses revenue in Kenya 2020
Premium Statistic Possibility of employee layoffs in Kenyan tourism businesses 2020
Premium Statistic Hotel room revenue in Kenya 2013-2023
Premium Statistic Available hotel rooms in Kenya 2013-2023

Selected statistics

Premium Statistic Countries with the highest number of inbound tourist arrivals worldwide 2019-2022
Premium Statistic Countries with the highest outbound tourism expenditure worldwide 2019-2022
Basic Statistic Foreign exchange earnings from tourism in India 2000-2022
Premium Statistic Leading countries in the MEA in the Travel & Tourism Competitiveness Index 2018
Premium Statistic Change in number of visitors from Mexico to the U.S. 2018-2024
Premium Statistic International tourist arrivals in Europe 2006-2023
Basic Statistic Number of international tourist arrivals in India 2010-2021
Basic Statistic Revenue share from tourism in India 2013-2022, by segment
Basic Statistic International tourism receipts of India 2011-2022

Other regions

Premium Statistic Italy: areas to improve for a better promotion of national tourism in 2017
Basic Statistic Forecasted tourism expenditure UK 2014-2025
Basic Statistic Economic contribution of tourism in England (UK) 2013
Premium Statistic Number of overnight stays in hotels in the Faroe Islands 2019, by country of origin
Premium Statistic Number guest nights in Japan 2022, by region
Premium Statistic Number of employees at China CYTS Tours 2013-2023
Premium Statistic Number of travel agents India 2022, by state
Premium Statistic Quarterly number of trips by Norwegian tourists 2018-2023, by type of trip
Premium Statistic Domestic trips taken for personal purposes in Greece 2013-2019
Premium Statistic Number of domestic and international overnight stays in hotels in Sweden 2018

Related statistics

Premium Statistic International visitors in Zanzibar 2015-2021
Basic Statistic Inbound visitor growth in Africa 2021-2025
Premium Statistic Average daily rate of hotels in Africa, by country 2017
Premium Statistic Revenue per available room in selected African countries 2017
Premium Statistic Regional hotel occupancy rate in Africa 2017
Premium Statistic Average daily hotel rate in Africa, by region 2017
Premium Statistic Revenue per available room of hotels in Africa, by region 2017
Premium Statistic Chain and branded hotel count by African country 2017
Premium Statistic Chain and branded hotel distribution in Africa, by region 2017
Premium Statistic Leading hotel chains in Africa by units 2017

Further related statistics

Premium Statistic Factors affecting accommodation booking worldwide as of July 2016
Basic Statistic Importance of BRICS countries to UK tourism businesses 2011
Basic Statistic Contribution of China's travel and tourism industry to GDP 2014-2023
Premium Statistic Number of cruise ships active in Asia 2013-2019, by size category
Premium Statistic Number of cruises and voyages in Asia 2013-2019
Basic Statistic Quarterly average daily rate of hotels in Atlanta 2016-2017
Basic Statistic Quarterly average daily rate of hotels in Houston 2016-2017
Basic Statistic Quarterly average daily rate of hotels in Indianapolis 2016-2017
Basic Statistic Quarterly average daily rate of hotels in New York 2016-2017
Basic Statistic Quarterly average daily rate of hotels in Philadelphia 2016-2017

Further Content: You might find this interesting as well

Factors affecting accommodation booking worldwide as of July 2016
Importance of BRICS countries to UK tourism businesses 2011
Contribution of China's travel and tourism industry to GDP 2014-2023
Number of cruise ships active in Asia 2013-2019, by size category
Number of cruises and voyages in Asia 2013-2019
Quarterly average daily rate of hotels in Atlanta 2016-2017
Quarterly average daily rate of hotels in Houston 2016-2017
Quarterly average daily rate of hotels in Indianapolis 2016-2017
Quarterly average daily rate of hotels in New York 2016-2017
Quarterly average daily rate of hotels in Philadelphia 2016-2017

India's Mahindra Holidays Q4 profit jumps on higher occupancy, membership growth

A surge in tourism has enabled hospitality companies, including Mahindra Holidays, to rebound strongly after COVID-19.

Mahindra Holidays is known for its premier resorts brand 'Club Mahindra' and has 110 resorts in India and overseas. Its unit in Europe has 33 vacation properties across Finland, Sweden and Spain.

The company reported a consolidated net profit of 823.6 million rupees ($9.88 million) for the quarter ending March 31, against 564.2 million rupees a year ago.

Its revenue rose nearly 13% to 8 billion rupees, while total expenses rose 9.5%.

During the fourth quarter, resort occupancies reached 87.3%, up from 85% the previous year, while the value of membership sales increased 18% year-on-year.

The company expanded its portfolio with resorts in domestic locations like Sikkim and Assam, and international ones such as Turkey, Kenya, Thailand and Georgia.

The company reported an 18% rise in its quarterly upgrades, reflecting customers' decisions to upgrade their memberships, to 660 million rupees.

Shares of Mahindra Holidays rose 1.5% on Friday ahead of the results.

($1 = 83.3471 Indian rupees)

IMAGES

Visit Nairobi, Kenya
How the Pandemic Has Boosted Domestic Tourism in Kenya
Domestic Tourism in Kenya / 978-3-8465-0072-9 / 9783846500729 / 3846500720
Republic of Kenya
Visit Nairobi: Best of Nairobi Tourism
Domestic Tourism In Kenya

VIDEO

Nairobi Kenya domestic airport terminal
KENYA Is Beautiful No Capping 🇰🇪 A Tour Of Top Neighborhood In Nairobi Kenya 🇰🇪
Kenya Tourism Board CEO 2024-2027
Why Kenyans are embracing domestic tourism
Power Breakfast: Domestic Tourism

COMMENTS

PDF THE KENYA DOMESTIC TOURISM SURVEY
THE KENYA DOMESTIC TOURISM SURVEY May 2021 3.5. The Extent and Impact on Domestic Tourism Activities Pre-Covid-19 and during Covid-19 29 3.5.1 Impact of Covid-19 on major domestic travel components 29 3.5.2 Domestic Tourists Activities Pre- and During Covid-19 35 3.6. The motivations for and the future growth prospects for domestic tourism 41
Domestic Tourism in Kenya: Trends, Initiatives and Practices
Source: Government of Kenya, 2014 14 This therefore informs the assumption that domestic tourists share an interest in the same destinations as international clients. For instance, a World Bank Group report (2010, p. 63) noted that "when international, long-haul visitors are less inclined to travel to Kenya, domestic and intra-Africa visitors can fill hotels and safari vehicles."
The rise of domestic tourism in Kenya
Improved infrastructure. The government of Kenya has invested heavily in upgrading roads, airports, and other transport infrastructure, making it easier for domestic travelers to explore different ...
Domestic Tourism in Kenya
Kenya's Ministry of Tourism reports a significant increase in tourism earnings, with figures exceeding $2.1 billion in the last year. This marks a substantial leap from the $1.16 billion recorded in 2021 during the height of the pandemic. The growth of domestic tourism has played a crucial role in boosting the country's overall tourism revenue.
Why domestic tourism is a big deal for Kenya
First, domestic tourism is a major driving factor of Kenya's tourism and travel sector, contributing more than half of its GDP. This attracts both local and international investors to invest in ...
Domestic Tourism in Kenya: Trends, Initiatives and Practices
Between 1963 and 1982, tourism was one of the top three domestic exports of Kenya. Knowledge of the variables which significantly Influence Kenyan tourism demand could help tourism policy makers ...
PDF Ministry of Tourism, Wildlife & Heritage
Kenya's tourism performance continued on a recovery path registering a 70.45% growth in international arrivals year on year. Earnings from international tourism in the year grew by 83% as compared to 2021. We have embraced a paradigm shift in the way we develop and promote tourism in Kenya in line with the Kenya Kwanza
Tourism in Kenya
Tourism in Kenya is Kenya's third largest source of foreign exchange revenue, following diaspora remittances and agriculture. ... Growth of domestic tourism. Kenya's dependence on foreign tourism has greatly reduced over the years. In 2019, foreign tourist revenues stood at $1.76 billion, accounting for only 1.6% of Kenya's GDP and ...
PDF Covid-19 and Travel and Tourism in Kenya: Domestic Tourism Policy Brief
The total global domestic travel and tourism spending was US$ 3,971 billion in 2017 (WTTC, 2018). China is now the leading domestic tourism market, up from 4th position in 2008, having accounted for 62% of absolute growth in this period, reaching domestic tourism spending of US$ 840.9 in 2017 from US$ 208.5 billion in 2008.
Research Trends and Perspectives on Domestic Tourism in Kenya: A Review
Both published and unpublished works addressing domestic tourism in Kenya, and authored in the English language from January 1990 to August 2020 have been considered in the review. The reviewer ...
Domestic Tourism Association Kenya
Domestic Tourism Association of Kenya is the umbrella body that host and caters for interests of all the stakeholders in tourism in private sector, civil societies and Non governmental organizations, educational, and governmental institutions in a bid to bring harmony and promote domestic toursim sector in Kenya.
(PDF) Research Trends and Perspectives on Domestic Tourism in Kenya: A
For this reason, data on Kenya's domestic tourism remains scanty (Kieti, Okello & Wishitemi, 2014). From earlier studies, little seems to have been documented on domestic tourism in Kenya. As a result, a better understanding the country's domestic tourism sector and making informed decisions toward its development could be to a large extent a ...
PDF Factors Affecting the Growth of Domestic Tourism in Nairobi, Kenya
Kenya campaigns to promote domestic tourism by making the attractions affordable to the citizens' 8 at least once per year (Omare, 2016). The aim of this campaign was to promote patriotism among individuals by partaking in domestic tourism and appreciate the beautiful scenery of their own
(PDF) Analysis of domestic tourists' demographic and travel
domestic tourists product range availab le in Kenya. 79.8% (296) of domestic tourists preferred Free-Independent Trav el (FIT) mode, while group tour/package recorded. 20.2% (75). From the se ...
[PDF] Research Trends and Perspectives on Domestic Tourism in Kenya: A
The quantity and quality of research output available on the subject of domestic tourism in Kenya is yet to be sufficiently documented. This review evaluates trends in the studies carried out on this subject and establishes perspectives revealed in these studies' findings. Methodologically, this is a conceptual review of integrative nature in which the reviewer summarized the findings of other ...
Kenya: domestic tourism expenditure by product
Domestic tourism direct earnings in Kenya as of 2019, by product (in million Kenyan shillings) [Graph], Tourism Research Institute Kenya, March 9, 2022. [Online].
Domestic Tourism in Kenya: Trends, Initiatives and Practices
Date of publication: 1 May 2015 Number of pages: 22-39. ISSN: 2071-7245. Electronic reference. Bonface Odiara Kihima, "Domestic Tourism in Kenya: Trends, Initiatives and Practices", Les Cahiers d'Afrique de l'Est / The East African Review [Online], 50 | 2015, Online since 07 May 2019, connection on 10 October 2022.
Heritage tourism and allegiance development: A study of the Korean
The Korean Demilitarized Zone (DMZ) stands as a compelling destination for heritage tourism due to its rich historical and sociocultural significance. This study employs the psychological continuum model to explore allegiance development across four dimensions—awareness, attraction, attachment, and allegiance—within the context of DMZ tourism.
India's Mahindra Holidays Q4 profit jumps on higher occupancy
A surge in tourism has enabled hospitality companies, including Mahindra Holidays, to rebound strongly after COVID-19. ... The company expanded its portfolio with resorts in domestic locations like Sikkim and Assam, and international ones such as Turkey, Kenya, Thailand and Georgia. ... Kenya, Thailand and Georgia. The company reported an 18% ...